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R E P O R T I N G W E B S I T E S D I G I T A L

DIGITAL - ZEBRA · 2020-03-02 · DIGITAL REPORTING Zebra’s decades of experience alongside extensive knowledge and expertise in the corporate reporting field and development of

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Page 1: DIGITAL - ZEBRA · 2020-03-02 · DIGITAL REPORTING Zebra’s decades of experience alongside extensive knowledge and expertise in the corporate reporting field and development of

R E P O R T I N G

W E B S I T E S

D I G I T A L

Page 2: DIGITAL - ZEBRA · 2020-03-02 · DIGITAL REPORTING Zebra’s decades of experience alongside extensive knowledge and expertise in the corporate reporting field and development of

Zebra Corporate Communications is a global leader in the field of digital reporting

Founded in 2000, Zebra has stayed true to its initial philosophy of building trust with stakeholders through effective and engaging communication.

IR and corporate presentations expertDevelopment of corporate presentations, videos, multimedia content and comprehensive support for events.

Our team of experts which numbers more than 60 members have an excellent track record in corporate digital technology and a unique understanding of digital reporting, which is our biggest strength and source of pride. Our production team which is based in the CIS gives us a competitive advantage by allowing our clients to stay within their budget while also providing market leading and innovative reporting solutions. At the same time, Zebra’s head office in London ensures effective communication as well as support opportunities for our clients and those in the professional community.

Our clients include public and private companies based in UK, Europe and CIS countries, many of whom we still call clients year after year. Our services have gained international recognition, with awards from industry bodies including IR Magazine (UK), IR Society (UK), Corporate & Financial Awards (UK), Report Watch (UK), ARC (USA), Moscow Exchange (Russia), and many others.

Global leader in the  field of digital reportingDevelopment of iXBRL and online reports with interactive data analysis tools, for investors and stakeholders.

Established leader of the reporting marketPublication of annual and sustainability reports, as well as sustainable development and integrated reports.

Leading corporate website developerUsing best practices design and development, to tell your story, which interacts with stakeholders.

Page 3: DIGITAL - ZEBRA · 2020-03-02 · DIGITAL REPORTING Zebra’s decades of experience alongside extensive knowledge and expertise in the corporate reporting field and development of

KEY FACTS SUCCESSFUL TRACK RECORD WITH INTERNATIONAL RECOGNITION

Unique proprietary technologies

In depth research and technology development with focus on digital enhancements

Distinct experience since

2000

330+ reports published

120+ clients internationally

Team of

60+professionals

200+ corporate websites developed

Page 4: DIGITAL - ZEBRA · 2020-03-02 · DIGITAL REPORTING Zebra’s decades of experience alongside extensive knowledge and expertise in the corporate reporting field and development of

CLIENTSIN EUROPE, MIDDLE EAST AND CIS

MORE THAN120

Page 5: DIGITAL - ZEBRA · 2020-03-02 · DIGITAL REPORTING Zebra’s decades of experience alongside extensive knowledge and expertise in the corporate reporting field and development of

DIGITAL REPORTINGZebra’s decades of experience alongside extensive knowledge and expertise in the corporate reporting field and development of unique technologies add new value to online reports for readers and customers alike.

Digital reports offer unparalleled value to companies and their stakeholders by maximising the impact of the report while also providing the ability to present it to the widest possible audience. For the last 10 years Zebra has regularly conducted deep and extensive research in the field of digital reporting to better understand market requirements and to advance its technologies.

At the start of 2019, Zebra was first to introduce a technology that provides synchronised publication of reports in three formats: PDF, online and iXBRL.

Given our experience and expertise in the field of digital reporting we are eager to demonstrate the benefits which come with our digital reports.

Page 6: DIGITAL - ZEBRA · 2020-03-02 · DIGITAL REPORTING Zebra’s decades of experience alongside extensive knowledge and expertise in the corporate reporting field and development of

REPORTINGMarket data has shown that the style and content of a report should depend on the company and its environment. For this reason all of our reports are individualised according to these factors. The success of corporate reporting largely depends on the correct structure of the key messages, so we pay special attention to interaction with stakeholders. Zebra has developed a unique content personalisation system, through which we can highlight the relevance of each part of the report with mathematical precision.

Our team collects and acts upon the feedback at all stages of the preparation of the annual report and immediately after its publication. Furthermore our team conducts annual research on the best practices in the field, which allows Zebra to identify avenues for growth and carry out improvements in our data collection system and project management prior to the start of each reporting period.

Improving the impact of your annual report — year after yearGetting communications right goes a long way

toward ensuring your success, therefore, our key

focus is on stakeholder relations. Zebra’s proprietary

data personalisation system enables highly accurate

estimates of readership, for every individual section

of a report.

We are confident that the style and content of

reporting need to evolve as the company grows

and its environment changes. Every year, we review

the relevant best practices, provide training to

our clients’ employees and identify growth points

through joint efforts with our clients.

Fully tapping into the potential provided by an integrated approach to enhance communicationIn the last year, regulators and stock exchanges

reviewed their disclosure requirements for listed

companies. All these efforts were aimed at both

simplifying the task of company analysis and

improving the quality of information disclosure.

It is important to present a coherent story in a single

document covering all aspects of your activities

— business strategy, corporate governance, HR

development, cost efficiency, environmental safety

and contribution to social development. The reality is

that today’s investors look at a company’s vision for

the future, supported by an integrated management

system rather than focusing on isolated historical

performance data.

If you already have experience preparing traditional

annual and CSR reports and are considering

transition to a modern, integrated format, Zebra

is happy to explain the advantages of integrated

reporting. For example developing the list of right

KPIs to enhance your company’s message and

comparing the requirements of different standards.

We will jointly create a phased roadmap to guide you

through the transition, to a new data collection and

consolidation framework and identify the integration

approach best suited to your needs.

A reliable partner in creating your first annual reportPublishing the first annual report is a major

milestone and a challenging one for any company.

You have to carefully and skilfully consider a myriad

of nuances — from choosing the correct reporting

standards and fine-tuning internal processes, to the

detailed aspects of interaction with your advisor and

contractors.

Zebra’s extensive track-record in relevant projects

and research, supported by our technological

expertise and effective teamwork, can make your

debut experience as seamless as possible – turning

your first project into a good start on your corporate

reporting journey.

Page 7: DIGITAL - ZEBRA · 2020-03-02 · DIGITAL REPORTING Zebra’s decades of experience alongside extensive knowledge and expertise in the corporate reporting field and development of

With Zebra’s years of experience, proven methodology as well as technological expertise, we are able to fully deliver on our clients’ vision and expectations. We achieve this through tailored, research-based solutions for effective communication and improved engagement with target audiences thereby building trust and openness.

Building trust through digital communications with stakeholdersHere at Zebra we are fully aware of the importance

of a corporate and investor relations website, as

a starting point for stakeholder communications.

Therefore, we start all engagements with thorough

research and concept designing of a website which

fulfils our clients’ requirements for design and

functionality. This interactive process allows us at

Zebra to ensure that the clients’ goals are reached

and the target audiences’ expectations are met.

We integrate the website into the existing

framework of digital communications, providing

some extra tools to engage with stakeholders and

ensure the development of trust-based, effective

relations with each individual stakeholder group.

A future-proof, effective solution: audit, support and developmentWe take particular care to ensure that corporate

communications tools do not lose their edge.

This is achieved through regular research of best

practices, insights offered by consumer behaviour

monitoring and data analytics. These efforts inform

our conceptual design phase as well as the practical

implementation of corporate website development

plans.

Regular integrated audits, technological expertise,

and proper supervision and support ensures

the day-to-day relevance of all tools, sections

and modules of your website — now and for the

foreseeable future.

Reliable, skilled assistance to meet the most complicated needsSometimes companies can find themselves in a

situation where their corporate or investor relations

website evolution has stalled, Zebra is happy to aid

in addressing challenges related to your website or

contractor, helping you decide on the direction of its

development or support model and take care of any

other concerns you might have.

Based on careful diagnostics, we provide

comprehensive advice, make well-informed

recommendations, and develop an effective long-

term strategy for digital asset management.

WEBSITES & WEBTOOLS

Page 8: DIGITAL - ZEBRA · 2020-03-02 · DIGITAL REPORTING Zebra’s decades of experience alongside extensive knowledge and expertise in the corporate reporting field and development of

PRESENTATIONSPRESENT YOUR RESULTS EFFECTIVELY

We help deliver your key messages to stakeholders and develop corporate and investor presentations.

Now we offer a wide range of technologies and solutions, from time-tested MS Power Point to using AR, VR and 360-video.

Page 9: DIGITAL - ZEBRA · 2020-03-02 · DIGITAL REPORTING Zebra’s decades of experience alongside extensive knowledge and expertise in the corporate reporting field and development of

ALL IN ONE GO We successfully tackled the multiple challenges of preparing EVRAZ annual reports, which included speeding up the publication and a simultaneous, major content overhaul .

Moreover, it was the first digital report in the company’s history, getting off to a good start.

RECOGNITION: • IR Society Best Practice Awards• Corporate & Financial Awards• Report Watch Rating and Best

Practicies

SPECIAL FEATURES• Report publishing deadlines

shifted 6 week earlier• 360 feedback solution to engage

stakeholders

ABOUT EVRAZEVRAZ is a vertically integrated steel, mining and vanadium business with

operations in the Russian Federation, USA, Canada, Czech Republic, Italy,

Kazakhstan and South Africa. EVRAZ is among the top steel producers in

the world based on crude steel production of 13 million tonnes in 2018. The

Company is listed on the London Stock Exchange and is a constituent of the

FTSE 100 Index.

DELIVERABLES:• Annual reports for 2010

and 2015-2018• Online report for 2015-2018• Sustainability report for 2018

Page 10: DIGITAL - ZEBRA · 2020-03-02 · DIGITAL REPORTING Zebra’s decades of experience alongside extensive knowledge and expertise in the corporate reporting field and development of

GAZPROM NEFT

Ic te cus in niet dolupta vel etus, que int, suntibus magnisite moluptaeri aspit estis et ma cuscidipsa consequas eosapernatio officto eostium rehenducia volorem ius reptaturia nestion sequiae verum est, niminctest aligenda dolor abo. Nam quamenimodit fuga. Nam et perios eicabore parchilia sequodi taturem res accus plabori bea nonsecus.

DELIVERING BEST PRACTICE WITH A FOCUS ON CONTINUOUS IMPROVEMENT Since 2011, we have been supporting Gazprom Neft by providing the oil major with stakeholder communications solutions based on best practice. Our partnership is a unique case of implementing innovative solutions in every new annual report.

And every year, we set our sights even higher, as we seek to attain new heights in stakeholder communications and industry recognition.

RECOGNITION: • IR Society Best Practice Awards• Corporate & Financial Awards• Report Watch Rating and Best Practicies

DELIVERABLES:• Corporate website (2010 and 2014)• Reporting and digital reporting since 2011• Presentations and printworks• Special project delivery including 24x7

support

ABOUT GAZPROM NEFTGazprom Neft is a vertically integrated oil company primarily engaged in oil and gas exploration and production, refining, and the production and sale of petroleum products. The Company’s proven hydrocarbon reserves to SPE (PRMS) standards amount to 1.56 billion tonnes of oil equivalent (toe), making Gazprom Neft one of the 20 largest oil companies in the world.

Page 11: DIGITAL - ZEBRA · 2020-03-02 · DIGITAL REPORTING Zebra’s decades of experience alongside extensive knowledge and expertise in the corporate reporting field and development of

We are confident that a trust-based partnership is the best platform to support future growth for our clients. Having worked with Nornickel for a number of years, developing the strategic direction and content of their Annual Report and sustainability reports, delivering integrated reporting, and transforming corporate websites, we have built a powerful partnership based on trust and digital innovation.

Every year, we take this partnership to a new level as we help Nornickel meet the standard of the best international practices in reporting and corporate communications.

DEVELOPING A TRUST-BASED PARTNERSHIP TO DRIVE CONTINUOUS GROWTH

RECOGNITION: • IR Society Best Practice Awards• Corporate & Financial Awards• Report Watch Rating and Best

Practicies• IR Magazine Awards

DELIVERABLES:• Annual reports for 2012,

2013 and 2015-2018• Online reports for 2013

and 2015-2018• Corporate website

ABOUTNornickel is the world’s largest producer of nickel and palladium and one of the leading producers of platinum and copper. It also produces various by-products, such as cobalt, rhodium, silver, gold, iridium, ruthenium, selenium,tellurium and sulfur.

Page 12: DIGITAL - ZEBRA · 2020-03-02 · DIGITAL REPORTING Zebra’s decades of experience alongside extensive knowledge and expertise in the corporate reporting field and development of

FOCUS ON DELIVERING BEST IN CLASS WEBSITE

ABOUT POLYMETALPolymetal International plc is a leading precious metals mining group operating in Russia and Kazakhstan listed on the London Stock Exchange, Moscow Stock Exchange and Astana International Exchange. The company is a member of FTSE 250, FTSE Gold Mines and MSCI Russia. Polymetal has a portfolio of nine producing gold and silver mines and an impressive pipeline of future growth projects.

DELIVERABLES:• Corporate digital communications

strategy• New website

www.polymetalinternational.com • API and 3rd parties solution

integration

Page 13: DIGITAL - ZEBRA · 2020-03-02 · DIGITAL REPORTING Zebra’s decades of experience alongside extensive knowledge and expertise in the corporate reporting field and development of

EN+INTEGRATED COMMUNICATIONS FOR BETTER PERFORMANCE

We helped the company restart their corporate website and publish their first public annual report for 2018 in accordance with the best practices. We believe that such a spectacular start is the beginning of a streamlined and effective communication with stakeholders.

ABOUT EN+ GROUPEn+ Group is a leading vertically integrated aluminium producer.EN+ Group business advantage stems from the full integration of world-class hydroelectricity assets that reliably and sustainably supply our aluminium smelters. With a well-established presence across five continents and a strong operational hub in Siberia, the Group is able to capture opportunities arising from its world class assets and scale. The Group’s Metals segment has a well-diversified sales platform which allows it to efficiently access and operate in all key aluminium markets including the United States, Western Europe, Japan and South East Asia. At the same time, the Group operates the largest and the most cost-efficient electricity-generating network in the Siberian region, which allows it to efficiently and reliably cater to its core clients in Siberia, including the largest smelters operated by our Metals segment.

DELIVERABLES:• Corporate website• Annual report for 2018

RECOGNITION:• Corporate & Financial Awards• Report Watch Rating

Page 14: DIGITAL - ZEBRA · 2020-03-02 · DIGITAL REPORTING Zebra’s decades of experience alongside extensive knowledge and expertise in the corporate reporting field and development of

GOOD RESULTS REQUIRE A GOOD PRESENTATION

We started working with TBC with a presentation for Capital Markets Day and put all the multimedia presentation tools to the service of effective data visualisation: video, animation, infographics.

ABOUT TBC BANKTBC Bank is the largest banking group in Georgia - serving around 83% of the country’s adult population. TBC Bank holds a dominant position in all of our key segments - retail banking, micro, small and medium enterprises (MSME) and corporate banking. In addition,

bank provides a wide range of other financial services including insurance, leasing, investment banking and brokerage services through the subsidiaries.TBC Bank is listed on the premium segment of London Stock Exchange and is a FTSE 250 constituent.

Page 15: DIGITAL - ZEBRA · 2020-03-02 · DIGITAL REPORTING Zebra’s decades of experience alongside extensive knowledge and expertise in the corporate reporting field and development of

Zebra Corporate Communications

17 Hanover Square, London, W1S 1BN,

United Kingdom

+44 (0) 20 7518 0387

Andrey Kozhevnikov

CEO & Founder

+44 (0) 7956 206 628

[email protected]

Yulia Casamassima

Director

Client Relations and Product Development

+44 (0) 7552 994 066

[email protected]