Digitalmarketingplan Vickydeshmukh 150406020336 Conversion Gate01

7/25/2019 Digitalmarketingplan Vickydeshmukh 150406020336 Conversion Gate01

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OBJECTIVE


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OBJECTIVE

Digital Marketing plan to Sell 500Units of Edukart Digital MarketingCourse in 1 Month


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SITUATION ANALYSIS


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SITUATION ANALYSIS

Target Customer

Competitions

Market Size

Business EnvironmentS!T "nal#sis


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TARGET CUSTOMER

"ge$ 1% #rs &(or )inked*n$ 1% #rs + ,5 #rs

(or -o. /ortal$ 1%#rs ,5#rs

ender$ Male and (emale

/rofession$ Marketing professional2MB" students

Emplo#ee 3orking in D!T4C!M setors

raduates 6 /rospets *nterested in a Digital Marketing Careerorking Emplo#eesSmall Business !3ners7Entrepreneurs

e. Marketers "d "genies e. "nal#sts

e.site !3ners /eople 3ho live in *ndia


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COMPETITION

8**T *mperia 9http$773334niitimperia4om7program+in+digital+marketing:

Digital ;id#a 9 http$773334digitalvid#a4om7:

*"M"* 9http$773334iamai4in7mktourses4aspation ourses


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MARKET SIZE


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".out 145 lakh ?o.s are e


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SINESS ENVIRONMENT

untr# has 00 million mo.ile aounts2 3ith A00 million uniFue mo.ile su.sri

more than ,0 million /Cs

more than 05 million *nternet users at present and .# 015 there 3ill .e ,000 million *nternet users

are more than 50 million mo.ile data su.sri.ers of 3hih 5 million aess *nte

n the phone

ountr# has 15 million , mo.ile su.sri.ers

more than , million uniFue users on HouTu.e

ge time an *ndian net user spends on soial media is , hours a da#

f *ndian internet users 3ath online videos


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Strengths:

Simple 2 Eas# 6 Understanda.le*nnovative /rodutsStrong Marketing E


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GOAL


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)!8 TE=M !") To enerate =evenue "nd *nrease Sales

SI!=T TE=M !") To Sell 500 Units of Digital Marketing Courses *n a

month

8eed To enerate Ma


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LAST TO MONT'S REPORT

Based on marketing done on diJerent aspetsThese leads generated .# +

Creating e.site=elevane Ke#3ords to siteoogle "dsCreated "ount on (ae .ook2 T3itter2 )inked*n and other site

MONT' LEAGENERATION

CUSTOMERS CONVERSIONRATE *

1st M!8TI ,500 100 4%

nd M!8TI 5000 50 5


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NE+T MONT' GOAL , OBJECTIVE -

Time (rame + 1 MonthTarget + 500 Units of Digital Marketing Course

Conversion rate + %@ to @ 9 .ased on marketingplan :)ead Be enerated + "ppo< 000&

MONT' LEAGENERATION

CUSTOMER COVERSIONRATION *

,rdM!8TI A500 to 500 500& @ to %@

These leads 3ill.e generated onthe .asis ofplannedstrategimarketing 4(or3ard steps3ill .e taken toe


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STRATEGY


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TARGETING

POSITIONING

PROPOSITION . MARKETING MI+

BRAN STRATEGY

ONLINE PRESENTATION .

PRESENCE

CONTENT . ENGAGEMENTSTRATEGY

A/UITISION . COMMUNICATIONSTRATEGY

CONVERSION STRATEGY

RETENTION COMMUNICATION

STRATEGY


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T"=ET

Marketing

professi

onal

MB"

students

Emplo#ee

3orkingin

D!T4C!M

setors

raduates6

/rospets*nterestedin a DigitalMarketing

Career

orkingEmplo#e

es

SmallBusines

s!3ners7

Entrepreneurs

e.Markete

rs

"d"genie

s

e."nal#sts

e.sit

e!3ners

TARGET


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ender Male 6 (emale

a#s of Targeting

Targeted More Through Soial Media site 9(ae .ook 2 T3itter:2

Mailing2 HouTu.e

MB"STUDE8T

="DU"TE

EM/)!HEES

Targeted More Through Soial Media site 9 )inked*n2T3itter2 (B : 2

Mailing2 Mo.ile marketing

orkingprofessiona

ls

SME 7Businessm

an

e.sitedeveloper


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POSITIONING


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/eople$

;isitor 7 "udienes 3ill get .road desription regarding ourse and its

.ene>ts4(or an# Fuer# support 3ill .e provided 3ith help of ("Ls2 )ive hat

tool2 Toll (ree 8um.er 9e


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P5!n s$0&!5 6e1&! &ntegr!t&$n *nteration 3ith audiene through various medium

Treat soial media as onversion(ae Book

T3itter)inked*nBlog

B%&51 %# re#%t!t&$n $n5&ne .e sure to leverage an# e


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ONLINE PRESENTATION . PRESENCE

"ds on other media site should give desent kno3ledge a.out ourset#pe

eation(romE


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Understand online audiene

EP 4 Student2 Emplo#ee2professional2 SME

Create a ontent that values to eahgroup

EP4 Digital Marketing Certi>ation Student 7 Emplo#ee7

Digital marketing to gro3 #ourBusiness + SME 7 Businessman

Understand theironline engagement

.ehaviour andprovide themplatform for

onversation

Create onlinepersonas to target

E< 4 /rioritiseinQuene

Test 6 =e>ne

E


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UITISION . COMMUNICATION STRATEGY

o Month Strateg# +

C$5%6n8

//CSE!

S!C*")

Mo.ile

Email

oNineContent


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C$5%6n8

//C

SE!

Soial

Mo.ile

Content

Email

oNine Media

8e


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CONVERSION STRATEGY(rom the last t3o month responses and feed.ak of the visitors and ustomer

;isitors

Bounes

,0@to0@

Earl#alkers10@to0@

)atealkers

5@to10@

)eads

Cust

omer


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Bonuses +Due to Content irrelevan# as per visitor

Time Consuming for opening landing /ageIeav# 6 Comple< e. page design*rrelevant ;isitor

Earl# alker Content less informative8ot proper onversation*mproper ontat us

"tion Taken+Content information is to the point)ight images and displa#*nrease in ontat us .# ("L2 /ost2 Toll (ree2 (eed.ak*nrease in Soial Media *nterations

/ost and updates=elease and posting of 8e3sletter


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TENTION COMMUNICATION STRATEGY

Strateg#

ed.ak (orm 3ill .e sent to ustomers3ard points for the referene3 updates 6 ne3sletter 3ill .e sent

roup disountasonal oJers

nk up ourses to the previous ourses done .# andidate

fe time Mem.ershiprum Disussion

Strateg# st to the andidate Iome address3sletter Mem.ership

agazine =egistrationishing Cards


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ATA STRATEGY

ermission Marketing

/romote to e


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!Jering Disount .# logging through an# soial media aount oremail aount


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9INANCE.

Channel "lloated Mone#


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Channel "lloated Mone#

/a# /er Clik Management =s 14%)K

Searh Engine !ptimization =s 50k

Content Marketing =s %k

(ae .ook "ds =s 55k

)inked*n "ds =s ,5k

Banner "ds =s 50k

Blog Marketing =s ,0k

;ideo "dvertising =s 0k

E+Mail Marketing =s 1k

Mo.ile "dvertising =s 1Gk

SMS =s %k

/hone Calls =s Gk

Total Budget G4,)K


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TITTER A


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MOBILE MARKETING


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Digitalmarketingplan Vickydeshmukh 150406020336 Conversion Gate01