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Is not just about technology…
it’s all about people.
Digital Transformation
Digital what?
Digitization
Digital First
Digital Transformation
Digital... You?
Who am I?
Arnd BrugmanBusiness Technology Consultant
Innovation/Management Consultant
Technical Manager Virtual Reality
right here, right now
The Age of Digital
Software is eating the world
Marc Andreessen
Entrepreneur, investor, and
software engineer
https://images-na.ssl-images-amazon.com/images/I/71z18M4fUaL.jpg
https://www.wsj.com/articles/SB10001424053111903480904576512250915629460
https://fortunedotcom.files.wordpress.com/2016/06/130206052846-tra25-b.jpg
Desktop evolution
https://www.youtube.com/watch?v=uGI00HV7Cfw
Technology is transforming business
“We shape our tools
and then
the tools shape us.”
Marshall McLuhan
Philosopher, and public intellectual
Winston Churchill
Former British Prime Ministerhttp://thetorontoschool.ca/wp-content/uploads/2016/12/marshall-mcluhan.jpg
http://intelligentcollector.com/blog/wp-content/uploads/2017/08/Winston-Churchill-by-Yousuf-Karsh.jpg
Innovation BOOM!
Cryptocurrencies
A.I.
AR/VR
Blockchain
Speech
Quantum3D Printing
Biometrics
https://fontawesome.com/icons?d=gallery
AI First
https://assistant.google.com/#?modal_active=none
AI First: Google Assistant
https://www.youtube.com/watch?v=-qCanuYrR0g
when IT was king
From the Age of Information
Backoffice automation
https://mediaman.com/wp-content/uploads/2015/02/Digital-First-Image-021715-1500x1027.jpg
Mainframe
https://aussiestorageblog.files.wordpress.com/2011/04/system38.jpg
Personal Computer
http://www.computinghistory.org.uk/userdata/images/large/45/41/product-94541.jpg
First Smartphone
https://www.youtube.com/watch?v=x7qPAY9JqE4
Mobile Personal Computer
https://images.techhive.com/images/article/2015/01/iphone-1-100540097-large.jpg
SMAC
SOCIAL, MOBILE, ANALYTICS, CLOUD
The New Enterprise IT Model
https://www.cognizant.com/worldwide_olt/dont-get-smacked.pdf
2004 2008 2012 2016 2020
Pervasive
Personal Social
Mobile
Analytics
Cloud
Things
SMACT
https://rickbouter.wordpress.com/2015/01/05/smac-your-customer-with-things-services-a-historic-necessity-unfolds/
Information
Communication
Business
Business Technology
pervasive technology
which is
impacting business results
George Colony
CEO of Forrester Research
https://www.youtube.com/watch?v=OJAxOnFkZAw
https://www.youtube.com/watch?v=yGP4ZS05Xos
Business Technology
1. It’s no longer about information
Technology is now your Business and Business is now your Technology
2. When it comes to technology you have to stop being clueless
How many board of directors would let the CEO get away with not understanding finance? or marketing or HR?
3. It’s not always the CIOs fault
Don’t forget to change the way the process works and the way the business is organized
4. You need multiple players, CIO, CEO, Board members and TKBE
Bring a Techie on the board
5. The CIO should not be, indeed cannot be, the driving force behind process change and innovation
Process innovation is about business which is run by business executives who team up with the CIO
6. Technology + Process + Organization is the formula for continued business successes
Just bringing in technology waists a lot of money
7. Next CIO should be a Teacher
Explaining not what the technology is but what it means for business
Business Technology
“How many board of directors would let
the CEO get away with not
understanding finance? or marketing
or HR?”
-”Bring a Techie on the board…”
where the Customer is king
To the Age of Engagement
Value over Features
http://www.macmothership.com/gallery/newads7/1976apple1.jpg
Amazon Dash Wand
https://www.youtube.com/watch?v=s7IExS483wE
Mobile
A.I.
People
Value
Digital
Features
People First
Contextual
Contextual
Vision of Samsung
https://www.youtube.com/watch?v=6xBOkiSdo1I&feature=youtu.be&t=8m38s
to become a Digital Master
Digital Journey
The How:
Successful transformations depend as much
on how firms manage digital transformation than solely on
implementing new technologies
The What:
Using digital technology to transform the customer experience,
operational processes and business models
Dig
ital C
ap
ab
ilit
y
Leadership Capability
The DNA of Digital Masters
https://www.capgemini.com/consulting/insights-and-news/leading-digital/#
BEGINNERS
FASHIONISTAS DIGITAL MASTERS
CONSERVATIVES
Dig
ital C
ap
ab
ilit
y
Leadership Capability
Levels of Digital Mastery
https://www.slideshare.net/ramadd1951/leading-digital-summary
Digital Masters Have Significantly Better Financial Performance
Dig
ital C
ap
ab
ilit
y
Leadership Capability
-4%
+6% +9%
-10%
Dig
ital C
ap
ab
ilit
y
Leadership Capability
-24%
-11% +26%
+9%
Performance
REVENUE GENERATION EFFICIENCY PROFITABILITY
https://www.slideshare.net/ramadd1951/leading-digital-summary
Digital has informed and
amplified customer
expectations
Digital is removing traditional
constraints in operations
Digital business models can
reorder value chains and
create new opportunities
BUSINESS
MODEL
CUSTOMER
EXPERIENCEOPERATIONS
Digitally-modified businessCustomer Understanding Process digitization
New digital businessTop Line Growth Worker enablement
Digital globalisationCustomer Touch Points Performance management
Digital capabilities
https://www.capgemini.com/consulting/insights-and-news/leading-digital/#
CUSTOMER-FACING PROCESSES OPERATIONAL PROCESSES
BUSINESS MODEL
Doing the Right Things
Doing the Things Right
Transform your business model
& ultimately transform your sector
Front and Back
CUSTOMER-FACING PROCESSES OPERATIONAL PROCESSES
Marketing
Customer Experience
(Social) Channels
Data Integration
Process Digitalization Internal Collaboration
Sensors / Things
Analytics
BUSINESS MODEL
Where Digital Masters Invest in Digital
https://www.capgemini.com/consulting/insights-and-news/leading-digital/#
Adoption requires Leadership
https://www.youtube.com/watch?v=ojkOs8Gatsg
Why
How
What
© Simon Sinek
Start with Why
https://www.youtube.com/watch?v=u4ZoJKF_VuA
Value Employees
Consumers
Partners Employees
Digital Touch
Pervasive and Ubiquities
Digital is Everywhere
Digital
Digitization
Digital First
Digital Transformation
Digital... You?
Digital Transformation
Digital Front
People Value
Enjoy the Journey
https://cdn-themeaningfullif.netdna-ssl.com/wp-content/uploads/2008/06/journey-desert.jpg
People Value
Digital Solutions
