dihirawani

APROJECT REPORTONCONSUMER SATISFACTION & AGE GROUPOf Regent Granito (India) Ltd Submitted to:-Hemchandracharya North Gujarat University(Patan)IN PARTIAL FULFILLMENT OF THEBBA PROGRAM

UNDER THE GUIDANCE OF(Prof. Priyakant Raval) (Faculty BBA)GROW MORE FACULTY OF BUSINESS ADMINISTRATION Submitted by:(RAHUL DIRWANI) Enrollment No.: [BBA 3021251150]-------------------------------------------------------------------------------------------------------GROW MORE FACULTY OF BUSINESS ADMISTRATIONBBA PROGRAMME

Affiliated to: HNGUBATCH : March-June( 2012-2015)PREFACE Action is a language of commitment, it speaks louder than words.Learning by doing, is the hidden condition of business administration course. The theoretical knowledge and classroom have its own limitations. The modern management is a place in a very complex and intricate goal seeking policy.The B.B.A course offered by Hemchandracharya North Gujarat University aims to create managers or entrepreneurs. Therefore, it becomes necessary to know about the global trends and the situations, which prevail in the real business world.At higher levels corporate management every decision becomes a financial decision and has financial implications with considering the business environment & how management practices help them. The study focuses on consumer satisfaction about the product produced by the company and evaluate their behavior about the purchase of products.I took partial fulfillment training in REGENT GRANITO (INDIA) LTD. Proud to be encouraging a very friendly they informed me with suitable information and guided me with information that covers every aspect.

I am very thankful to them for their kind cooperation.

ACKNOWLEDGEMENTSuccessful completions of a project require active involvement of many people. From time of inception of an idea to its implementation, many brains work together and that only provides fruitful results.Its a great pleasure and privilege in presenting Research Project Report to one and all concerned. At the outset of my report I would like to express my deepest gratitude to the Dr. Bhojendra K Nirmal for providing me an opportunity to carry out Project in such a well reputed and leading ceramic industry REGENT GRANITO (INDIA) LTD.I am significantly thankful to Chairman & M.D. Of company Mr. Tejas s. Gandhi for his continuous guidance and support. I am also thankful to Marketing Manager of the company Mr. Amit Modi who has helped me out to carry on my project work successfully at the best level.On this occasion of completion and submission of the project I would like to express my deep sense of gratitude to my college and Hemchandracharya North Gujarat University for providing me the platform of management studies.My sincere thanks to all those people who were directly or indirectly related to my studies and those people have provided me with valuable inputs such as friends.I am thankful to MR. Priyakant Raval for sharing knowledge and provide necessary information, which help in my project.At last those people who have supported me while preparing entire project report and sharing their point of views.

EXECUTIVE SUMMARYThis is not a broad survey of the many ways that human activities are altering the Management Practices. We confine our attention to Planning, Organizing, leading and controlling. The question addressed is this: How company applies this management aspect to achieve Its mission? To answer this question requires another question that Can Management help to solve any kind of problems?Management Practices is an anticipated consequence of present and future market activities. And also how consumer satisfaction factor can help to Management to solve some type of problems related to Marketing behavior of the current market scenario.To be a leader in the construction industry by manufacturing high quality vitrified tiles with innovative designs and concepts. Regent has got all the world class technologies from different parts of the globe available for ceramic industries. Where skills, complement, sophistication and talent is nurtured with experience. By strictly adhering to cost effective techniques of production, we are in a position to offer our products at prices that are industry leading.

TABLE OF CONTENTSR NO.PERTICULARPAGE NO.

PREFACEI.

ACKNOWLEDGEMENTII.

EXECUTIVE SUMMARYIII.

1

HISTORY OF CERAMIC TILES

2LITERATURE REVIEW

3

INTRODUCTION ABOUT THE COMPANY

4

HISTORY & DEVELOPMENT OF THE COMPANY

5

COMPANY OVERVIEW

6

BRIEF MANUFACTURING PROCESS

7

RESEARCH & DEVELOPMENT

8

ORGANIZATION CHART

9

CORPORATE INFORMATION

10

SWOT ANALYSIS

11

RESEARCH METHODOLOGY

12

BRIEF ABOUT CUSTOMER SATISFACTION

13

DATA ANALYSIS & INTERPRETATION

14FINDINGS

15RECOMMENDATION AND SUGGESTION

16

LIMITATION

17

CONCLUSION

18

BIBLIOGRAPHY

18APPENDIX

HISTORY OF CERAMIC TILESIt is believed that the first clay tiles were produced seven to eight thousand years ago in the area now known as the Holy Land. Many sources independently verify that the actual known history of Tiles (and the known usage of wall and floor tile coverings) can be traced back as far as the fourth millennium BC (4000 BC) to Egypt.In those days, in Egypt, tiles were used to decorate various houses. Clay bricks were dried beneath the sun or baked, and the first glazes were blue in color and were made from copper, very exquisite!During that period ceramics were also known to be found in Mesopotamia. These ceramics bore decorations, which were white and blue striped and later possessed more varied patterns and colors. Later on, in China too, the great center of ceramic art, a fine, white stoneware with the earliest Chinese glaze was produced during the Shang-Yin dynasty (1523-1028 BC).The usage and the art of making and decorating ceramic tiles had spread and by 900 A.D., decorative tiles had become widely used in Persia, Syria, Turkey and across North Africa. As transport and communication developed, tile usage and its penetration in other territories increased. Wars and territory take-overs caused this art to spread even faster.By the end of the 12th century, use and manufacture of Ceramic Tiles had spread across Italy and Spain and into the rest of Europe. Till that time they were mainly used to decorate the floors of Cathedrals and Churches. The skill had eventually vanished from Europe in the 16th century following the reformation. But the decorative wall tile art had survived in Turkey and the Middle East and the Delft tiles art survived in Holland.

A form of tile making had also evolved among the natives of North and South America at some point. The first decorative tiles to appear in Colonial North America were imported from Northern Europe, mainly England the Brits having hijacked the technology from the Dutch. The tiles were too expensive for utilitarian purposes in the Colonies and were found almost exclusively in the homes of the wealthy.Through the centuries, tile decoration was improved upon, as were methods of tile manufacture. For example, during the Islamic period, all methods of tile decoration were brought to perfection in Persia. Throughout the known world, in various countries and cities, Ceramic tile production and decoration reached great heights. The tile mosaics of Spain and Portugal, the floor tiles of Renaissance Italy, the faiences of Antwerp, the development of tile iconography in the Netherlands, and the Ceramic tiles of Germany are all prominent landmarks in the history of Ceramic tile.In the early days, the tiles were hand-made, each tile was hand-formed and hand painted, thus each was a work of art in its own right. Ceramic tile was used almost everywhere on walls, floors, ceilings, fireplaces, in murals, and as an exterior cladding on buildings.Today Ceramic tile throughout the world is not hand-made or hand-painted for the most part. Automated manufacturing techniques are used and the human hand does not enter into the picture until it is time to install the tile. They are used in an almost infinite number of ways and you dont have to consider yourself wealthy to own them. In commercial buildings, where both beauty and durability are considerations, ceramic tiles will be found, particularly in lobby areas and restrooms.

INTRODUCTION TO THE STUDY

Apart from their decorative looks, Ceramic Tiles are primarily hygiene products and that is how our broad spectrum of consumers views the product. This is fairly evident from its varied usage from bathrooms and kitchens in average Indian households to medical centers, labs, milk booths, schools, public conveniences, shopping malls and numerous other centers; which dot our day to day life. A ceramic tile is basically a "utility product" and that remains our promotional slogan. Popular housing projects are increasingly switching over to Ceramic Tiles moving away from the traditional use mosaic and even granite or marble, owing to several factors viz. ease in laying ability, versatility, low price and hygiene.

Nevertheless, this decorative aspect of a Ceramic Tiles has forever been in the forefront. Heavy churning out of bolder and colorful designs by the industry are testament to the fact that most households regard a ceramic tile as an "adornment" for an otherwise "drab look" of their age-old floorings or an unfurnished wall.

INTRODUCTION ABOUT THE COMAPNYBeauty acts as a soothing balm to the eyes of the onlookers and leaves its impact for a lifetime. Regent Granito (India) Ltd. embellishes architectural edifices which are one of their kinds. We manufacture and export the most beautiful and innovative vitrified tiles for the flooring needs of the discerning clientele across the globe. In our manufacturing unit, a wide variety of designs, pattern colours, quality, luster, etc. are brought together to produce the synergy of the most beautiful flooring to grace abodes. Similarly, a team of technocrats, finance and marketing experts have joined hands with us to bring forth a venture-Regent Granito (India) Ltd. where skills complement sophistication and talent is nurtured with experience. By strictly adhering to cost effective techniques of production, we are in a position to offer our products at prices that are industry leading.Regent Granito (India) Ltd. has a hi-tech plant located at Himmatnagar,70 kms away from Ahmadabad. This state-of-the-art plant has the capacity to produce approx. 14000 sq. mt. of vitrified tiles every day. Regent has got all the world class technologies from different parts of the globe available for ceramic industries. The company has started manufacturing 605 mm X 605 mm size of vitrified tiles in 2003, which was equipped by 6200 PH Hydraulic Press, Longest Kiln at that time and superior policing machine.Now Regent has added its manufacturing capacity by installing the world's largest innovative technology which is going to produce 990 mm X 990 mm and the world's biggest slab tile size 2100 mm X 1000 mm. We have got a specially designed & developed hydraulic press & multi space layer, fast drawing machine from SACME Italy. This machine is supported by the longest roller kiln, which is 200 MT long and 48 head policing line.

HISTORY AND DEVELOPMENT OF THE COMPANY

Tiles in 2004, equipped by 4280 M.T. Hydraulic Press, longest Kiln at that Todayis renowned as a Brand to reckon within Building Material Industries, it has imprinted a niche that is simply irresistible. In a class of its own, Regent becomes the style status ofeveryone from the connoisseurs to the discerning home maker. Established in the year of 2004, located at Himatnagar, Gujarat (India), Regent Granito (India) Ltd. has got a Hi-Tech Plant, 70 Kms away from Ahmadabad.This modernimported Plant has capacity to produce approx. 14000 Sq.mtrs. of Vitrified Tiles every day. The latest look of Vitrified Tiles are the result of latest technology sourced by Regent. Regenthas also received ISO 9001-2000 for its perfect super quality management across its Organization.REGENT has started manufacturing 605mm X 605mm size of Vitrified time and superior polishing machine. The Company has expanded its manufacturing capacity by installing one of the most pioneering technologies to produce 990mm X 990mm and Worlds biggest slab size tilehas further developed and designed Hydraulic Press PH6200 and longest roller Kiln, which is 200mtr. Long and 48 head polishing lines maintain multi-layer fast drying machine imported from SACMI, Italy.The solid and homogenous texture meets the highest standard and technical specification.Vitrified Tiles are challenging to chemicals, abrasion, fire & stains, easy to maintain and ensures hygienic surroundings. Implies the best technologies from different parts of Globe available for Ceramic Industries.REGENT is a one stop source for Tiles due to its vast range of incompatible varieties and wide option in colour shades, design and size. We utilize the finest of the materials available and assure quality, luster, superior polished surface, preferred functionality and durability.REGENTVitrified Tiles are designed to be used as rough-N-tough conditions. A self imposed high standard of quality consciousness, adequate stock levels, a strictly service parameter and exposure to international designs have made ready to give the market with the best in Vitrified Tiles now and in the coming days.Now Regent has become the only manufacturer of 200 mm X 1000 mm size vitrified tiles in the world. This product is capable to replace natural marbles & granite products across the globe. Regent is committed to supply the best quality of tiles in the Indian & overseas markets. It has already made a mark in the Indian Market for the last 3 years, and now, with this new blend of technologies, we will be much stronger in the market to supply quality innovative tiles. Regent Granito (India) Ltd., a prominent manufacturer and exporter provides a wide range of globally acclaimed vitrified tiles as following: Soluble Salt Vitrified Tiles Double Charge Vitrified Tiles Plain Colored Vitrified Tiles Matt Finish Vitrified Tiles

Uses of vitrified tiles:Vitrified tiles are mostly used in commercial complexes and offices. In case of Residential complexes Vitrified tiles are used at the entrances and Passageways. In case of Commercial complexes Vitrified tiles are used for the high traffic Areas such as lobbies, Passageways, etc. Vitrified tiles can also be used as industrial Flooring as they are Acid resistance.

Channels Of Distribution:REGENT has good distribution networksCompanyDealerSub dealerRetailerCustomersA distribution system is a key external resource. It ranks in imported with key internal resources such as manufacturing, research engineering and field sales personnel and facilities. REGENT has a marketing network all over India in the states of Gujarat, Rajasthan, Punjab, Karnataka, Haryana, Delhi, Uttar Pradesh, Andhra Pradesh, and also many other states.

Objectives Of The Channel Of Distribution:- To ensure availability of products at point of sale at right time. To build channel members loyalty. To stimulate channel members to put greater selling efforts. Develop managerial efficiency in channel of organization. TAG LINE:Har Kadam Par Khusiyan. QUALITY POLICIESWe, Regent Granito India Ltd., manufacture and supply Vitrified Tiles. Our Motto is..... To achieve & sustain high quality of production continuously to preserve confidence in our own organization To provide confidence & service to our customers as well as to our associates.This shall be achieved by strictly adhering to the quality management systems for our operation & monitoring the same periodically for its effectiveness, taking timely & effective action to prevent non-conformities, create the team to train committed people who are striving forward with their ever growing technology, supplying quality products, meeting national/international standards & timely delivery of products.

THEIR VISION To be a leader in the construction industry by manufacturing high quality vitrified tiles with innovative designs and concepts To create a large satisfied customer base by delivering durable, defect free, environmental friendly and properly designed products with excellent services at reasonable and affordable prices To encourage our employees who are our first assets, by promoting and utilizing their best knowledge and experience.

THEIR MOTTO Regent believes in trust, Quality, Transparency and reliability. We are constantly working towards fulfilling the expectation of our customers and their satisfaction is our concern & objective. Regent counts and values each relationship, be it with the trade, consumers or suppliers. To keep and maintaining such principles, regent established as a trustworthy entity competent of overcoming all the market challenges.

THEIR STRENGTH State-of-the-art infrastructure Wide market experience Pool of creative designers and skilled craftsmen Strong market network to distribute our products Products in conformation with the international standards Use of sophisticated machinery to give a perfect finishing touch to our products Wide variety in the terms of colour, style and design Safe packaging Quick order processing Products offered at industries leading prices

BRIEF MANUFACTURING PROCESS:Clay, quartz, feldspar and send mixed in a mixer. Imported pigments ceramic colorants and water is added in above mixture in desired proportion (Depending upon the colour and design of the tiles). This mixture is dried and is send to hydraulic press where it is pressed to the required size.Pressed tiles go to kiln for firing process, In case of marble finish tiles, tiles are screen printed before the firing process Kiln is a long belt where tiles are fired at different temperatures ranging from 500 degrees centigrade to 1400 degree centigrade.After firing, backed tiles are sent for chamtering of edges and polishing. Size and thickness variations are minimized during this process. Tiles are polished using a 24 head diamond head (Not in case of matt tiles).During polishing top layer of the tiles is sliced which makes way to micro spares of the surface.

The process chart of steps ofmanufacturing of tiles :-RAW MATERIALS STORAGEBATCHINGCONTINUOUS OR DISCONTINUOUS GRAINDINGSPRAY DRYINGSPRAY DIRED POWDER STORAGESIEVINGPRESSINGDRYINGSOLIBLE SALT PRINTINGFIRINGPOLISHINGSORTINGPACKINGWAREHOUSERESEARCH AND DEVELOPMENTStrength & R&D staff: = 15Machinery used in R&D staff: = Testing polishing Machine, Small scale Press , in house Design Unit etc.Working Method: = To provide an innovation and highly durable products manufactured through latest technology and guided by skilled professional.

ORGANIZATION CHART

CORPORATE INFORMATION

Name of the Unit:REGENT TILES PVT. LTD.Address of the unit:1. HIMATNAGAR OFFICE.

At & Po: - Hajipur, Nr.Sabar Dairy,N.H.-8, Himmatnagar,Pin-383001.North - Gujarat (India),Tel.-+91-2772-226247-48 / 226466-67/02772-304500.Fax-+91-2772-226249, 226468.E- mail [email protected]. AHMEDABAD OFFICE.

Regent Granito India LtdC-304 Ganesh MeridianOpp.New Gujarat High CourtS.G. High Way RoadAhmedabad - 380061Ph.91-79-32443104 / 32415212Email: [email protected]

3. MUMBAI OFFICE.

Shop No.23 , Ground Floor , Latif ParkPoonam Shrushti Co.Op.Hsg.Society Ltd,Mira Bhayander Road,Miraroad (East), Thane - 401107Ph.: 91-22-32609792 , 32185513Fax: 91-22-28933888Mob.:91-9324222917 Email: [email protected]

4. DELHI OFFICE.

201-202, Pankaj Plaza 2,Karkardooma Community Center,Delhi-110092Ph. : 91-011-32717858 / 32024515Fax :91-011-43014233Mob. : 91-9015112228 Email : [email protected] of OrganizationThis unit is Pvt. Ltd. Company.EstablishmentThis unit was established in a year 2005.

Different department of the unit:1. Purchase department1. Actual production department1. Marketing department1. Account & finance department1. Glaze department (production)1. Printing department (production)Name of the Directors:

CHAIRMAN: Mr. Ramanbhai Patel

M.D.:Mr. Mahendrabhai Patel

DIRECTOR: 1) Gandhi Tejasbhai S. 2) Patel Ramanbhai K. 3) Patel Kacharabhai R. 4) Patel Alpeshbhai J. 5) Patel Bhaveshbhai D. 6) Patel Chandreshekar P. 7) Patel Hareshkumar J. 8) Patel Hasmukhbhai P. 9) Patel Hasmukhbhai M. 10) Patel Hiteshbhai S. 11) Patel Jigarbhai B. 12) Patel Kiritbhai N. 13) Patel Nareshbhai D. 14) Patel Pradeepbhai D. 15) Patel Jitendrabahi L. 16) Patel Jayeshbhai K. 17) Patel Hashmukhbhai k. 18) Patel Mukeshbhai P. 19) Patel Shaileshbhai M. 20) Patel laxamanbhai J. 21) Patel Apalkumar J. 22) Patel Pravinbhai K. BANKER: AXIS BANK OF INDIA. STATE BANK OF INDIA

SIZE OF THE UNITRegent Granito Tiles Ltd is the one of the largest manufacturer of the vitrified tiles and also cover major portion of total production of this kind of units. Regent plays major role in total industrial production. For that it needs much more raw material and also all production resources. As it is manufacturing large so it need much more amount of investment so it need millions of rupees to be invested. So it is a large scale company. Today Regent Granito Tiles Ltd is private company but soon it is going to be converted in to the public ltd company. NAME OF THE COMPETITORS: Main competitors 1) Johnson & Johnson 2) Kajaria 3) Somani 4) R.A.K 5) Oreva Other Competitors 1) Oracle2) City tiles3) Asian tiles4) Kohinoor 5) Alaska 6) Eureka 7) Durato

Symbol of the company:

SWOT ANALYSIS

Strengths:-List the positive characteristics of the library.A designer tile has increases the use of tiles. Weaknesses:-List the negative characteristics of the library.The designer tiles are very costly.There is no use of broken tiles.Color variation create problem. Opportunities:-List opportunities for library programming and service.The designer tiles are having very good opportunity because of its look and its increasing use in industrial and non industrial sectors. It can be said that in coming future there will be only and only designer tiles.

Threats:-In spite of very good opportunity, the Indian ceramic market has a threat of Chinese tiles. The Chinese tiles are not only less in price but also have better designs. Another threat is government policy. Government is increasing taxes and duties on construction material gradually which increase the price of tiles. The designer tiles are mainly design based, ones the design is rejected from the market it become difficult to sale them at loss too.

RESEARCH METHODOLOGY

OBJECTIVE OF THE PROJECT :- PRIMARY OBJECTIVES To study market research of REGENT GRANITO (INDIA) LTD.. And criteria for the customer preference for the REGENT GRANITO (INDIA) LTD. To find the problems faced by Consumers in Purchasing and Storing.SECONDARY OBJECTIVE To generate and secure consumer awareness.RESEARCH DESIGN Research designed to assist the decision maker in determining evaluating and selecting the best course of action to take in a given situation. In conclusive research I am using Descriptive Research.Descriptive Research:- Described a market characteristics or product characteristics.Data source Primary data collection. Secondary data collection.Primary Data Collection: Survey done in the markets of Himmatnagar region. Survey done with 100 residents of the place. Survey completed through one to one interaction with the people.Secondary Data Collection: Details of the industry collected from website-www.regentgranito.com And also data collected from the Himmatanagar region.SAMPLING PLANSampling unit Survey done in the markets of Himatnagar region.Sample Size Survey done with 100 residents of the place.Sampling Procedures Survey completed through one to one interaction with the people. Sampling Technique A non probability convenient sampling technique was used. A different Stratum for different type of respondent within every stratum the respondents was selected as per random basis.RESEARCH TYPEI have collected data primary as well as secondary so it is descriptive type.TYPES OF QUESTIONSThe second important aspect in the designing a question is to decide which types of question are to be used. Question can be classified in various ways.Questionnaire contains Multiple-choice Questions.

BRIEF ABOUT C0NSUMER SATISFACTIONConsumer satisfaction, a business term, is a measure of how products and services supplied by a company meet or surpass customer expectation. It is seen as a key performance indicator within business and is part of the four of a balanced scorecard.In a competitive marketplace where businesses compete for customers, customer satisfaction is seen as a key differentiator and increasingly has become a key element of business strategy.[1]Consumer Satisfaction Surveys Assess Your AudienceThe customer is always right... that is why it makes smart business sense to regularly get feedback from your current clients and customers...Consumer satisfaction surveys cover the core issues important to your organization. They identify areas that necessitate improvement and can enhance the effectiveness of your marketing strategies. At the same time, consumer satisfaction surveys can increase customer loyalty by showing your customers that you care about meeting their needs.CONSUMER SATISFACTION STEPS:It's a well known fact that no business can exist without customers. In the business of Website design, it's important to work closely with your customers to make sure the site or system you create for them is as close to their requirements as you can manage. Because it's critical that you form a close working relationship with your client, customer service is of vital importance. What follows are a selection of tips that will make your clients feel valued, wanted and loved.

Benefits of Consumer Satisfaction SurveysThe benefits of conducting consumer satisfaction surveys are significant and their impact can last long after the results are analyzed. Consumer satisfaction surveys can be used to: Improve brand perception Increase loyalty and retention Identify areas that need improvement Identify upgrade opportunities Test new products, services, offers and pricingWe all know customer satisfaction is essential to the survival of our businesses. How do we find out whether our customers are satisfied? The best way to find out whether your customers are satisfied is to ask them.When you conduct a customer satisfaction survey, what you ask the customers is important. How, when, and how often you ask these questions are also important. However, the most important thing about conducting a customer satisfaction survey is what you do with their answers.What to Ask In a Customer Satisfaction SurveyThere is a school of thought that you only need to ask a single question in a customer satisfaction survey. That question is, "will you buy from me again?" While it is tempting to reduce your customer satisfaction survey to this supposed "essence", you miss a lot of valuable information and you can be easily misled.It is too easy for a customer to answer yes to the "will you buy from me again?", whether they mean it or not. You want to ask other questions in a customer satisfaction survey to get closer to the expected behavior and to collect information about what to change and what to keep doing.By all means ask the basic customer satisfaction questions: How satisfied are you with the purchase you made (of a product or service) How satisfied are you with the service you received? How satisfied are you with our company overall?And ask the customer loyalty questions" How likely are you to buy from us again? How likely are you to recommend our product/service to others How likely are you to recommend our company to others?Also ask what the customer liked and didn't like about the product, your service, and your company.

DATA ANALYSIS AND INTERPRETATION FROM CONDUCTED SURVEY:(1) Do you know about Regent Tiles?Age groupYesNoTotal

21-40401050

41-60351550

Total7525100

The chart of know about Regent Tiles : Success! The contingency table below provides the following information: the observed cell totals, (the expected cell totals) and [the chi-square statistic for each cell]. The Chi-square statistic, P value and statement of significance appear beneath the table. Blue means you're dealing with dependent variables; red, independent.Age GroupYesNoMarginal Row Totals

21-4040(37.5)[0.17]10(12.5)[0.5]50

41-6035(37.5)[0.17]15(12.5)[0.5]50

Marginal Column Totals7525 100 (Grand Total)

The Chi-square statistic is 1.3333. The P value is 0.248213. This result is not significant at p < 0.05(2) Are you satisfied with the quality of Regent tiles ltd?

Age groupSatisfiedNot satisfiedTOTAL

21-40401050

41-60450550

Total8515100

The chart of quality about Regent Tiles : Success! The contingency table below provides the following information: the observed cell totals, (the expected cell totals) and [the chi-square statistic for each cell]. The Chi-square statistic, P value and statement of significance appear beneath the table. Blue means you're dealing with dependent variables; red, independent.

Age groupSatisfiedNot satisfiedMarginal Row Totals

21-4040(42.5)[0.15]10(7.5)[0.83]50

41-6045(42.5)[0.15]5(7.5)[0.83]50

Marginal Column Totals8515100 (Grand Total)

The Chi-square statistic is 1.9608. The P value is 0.161429. This result is not significant at p < 0.05.(3) Are you satisfied with price of Regent tiles?Age groupsatisfiedNot satisfiedTotal

21-40381250

41-60351550

Total7327100

The chart of price about Regent Tiles : Success! The contingency table below provides the following information: the observed cell totals, (the expected cell totals) and [the chi-square statistic for each cell]. The Chi-square statistic, P value and statement of significance appear beneath the table. Blue means you're dealing with dependent variables; red, independent.


21-4038(36.5)[0.06]12(13.5)[0.17]50

41-6035(36.5)[0.06]15(13.5)[0.17]50


The Chi-square statistic is 0.4566. The P value is 0.499207. This result is not significant at p < 0.05.(4) Are you satisfied with the structure and design of vitrified tiles?

Age groupSatisfiedNot SatisfiedTotal

21-40361450

41-60321850

Total6632100

The chart of structure and design about Regent Tiles : Success! The contingency table below provides the following information: the observed cell totals, (the expected cell totals) and [the chi-square statistic for each cell]. The Chi-square statistic, P value and statement of significance appear beneath the table. Blue means you're dealing with dependent variables; red, independent.

Age groupSatisfiednot satisfiedMarginal Row Totals

21-4036(34)[0.12]14(16)[0.25]50

41-6032(34)[0.12]18(16)[0.25]50


The Chi-square statistic is 0.7353. The P value is 0.391173. This result is not significant at p < 0.05.(5) How much money do you spend on flooring for per sq. ft?

Appearance21-4041-60Total

Less than Rs.30 per sq. ft.11718

Less than Rs.50 per sq. ft101525

Rs. 50 Rs. 100 per sq. ft.12820

More than Rs.100 per sq. ft.172037

Total5050100

The chart of money spent about Regent Tiles : Success! The contingency table below provides the following information: the observed cell totals, (the expected cell totals) and [the chi-square statistic for each cell]. The Chi-square statistic, P value and statement of significance appear beneath the table. Blue means you're dealing with dependent variables; red, independent.

Age Group21-4041-60Row Totals

Less than Rs.30 per sq. ft11(9.00)[0.44]7(9.00)[0.44]18

Less than Rs.50 per sq. ft10(12.50)[0.50]15(12.50)[0.50]25

Rs. 50 Rs. 100 per sq. ft.12(10.00)[0.40]8(10.00)[0.40]20

More than Rs.100 per sq. ft17(18.50)[0.12]20(18.50)[0.12]37

Column Totals5050100(Grand Total)

The chi-square statistic is 2.9321. The P-Value is 0.402208. The result is not significant at p < 0.05.

(6) Do you find any defect or any misconvinience in regards to the Tiles?

Age groupYesNoTotal

21-40123850

41-60084250

Total2080100

The chart of money spent about Regent Tiles : Success! The contingency table below provides the following information: the observed cell totals, (the expected cell totals) and [the chi-square statistic for each cell]. The Chi-square statistic, P value and statement of significance appear beneath the table. Blue means you're dealing with dependent variables; red, independent.Age groupYesNoMarginal Row Totals

21-4012(10)[0.4]38(40)[0.1]50

41-608(10)[0.4]42(40)[0.1]50


The Chi-square statistic is 1. The P value is 0.317311. This result is not significant at p < 0.05.

(7) Do you find out Regent tiles in any retail shop? Age groupYesNoTotal

21-40470350

41-60480250

Total9505100

The chart of knowledge about Regent Tiles : Success! The contingency table below provides the following information: the observed cell totals, (the expected cell totals) and [the chi-square statistic for each cell]. The Chi-square statistic, P value and statement of significance appear beneath the table. Blue means you're dealing with dependent variables; red, independent.


21-4047(47.5)[0.01]3(2.5)[0.1]50

41-6048(47.5)[0.01]2(2.5)[0.1]50


The Chi-square statistic is 0.2105. The P value is 0.646355. This result is not significant at p < 0.05.(8)Suppose you want to jump on another brand then what are the reasons for that?Appearance21-4041-60Total

Quality131023

Price121426

Product Availability8614

Other172037

Total5050100

The chart of reason for that another brand Success! The contingency table below provides the following information: the observed cell totals, (the expected cell totals) and [the chi-square statistic for each cell]. The Chi-square statistic, P value and statement of significance appear beneath the table. Blue means you're dealing with dependent variables; red, independent.

Age group21-4041-60Row Totals

Quality13(11.50)[0.20]10(11.50)[0.20]23

Price12(13.00)[0.08]14(13.00)[0.08]26

Product Availability8(7.00)[0.14]6(7.00)[0.14]14

Other17(18.50)[0.12]20(18.50)[0.12]37

Column Totals5050100(Grand Total)

The chi-square statistic is 1.0741. The P-Value is 0.783328. The result is not significant at p < 0.05.

(9)Are you getting proper response from Retailer?Age groupYes NoTotal

21-40401050

41-60420850

Total8218100

The chart of reason for that another brand Success! The contingency table below provides the following information: the observed cell totals, (the expected cell totals) and [the chi-square statistic for each cell]. The Chi-square statistic, P value and statement of significance appear beneath the table. Blue means you're dealing with dependent variables; red, independent.

Age groupYesNoMarginal Row Totals

21-4040(41)[0.02]10(9)[0.11]50

41-6042(41)[0.02]8(9)[0.11]50


The Chi-square statistic is 0.271. The P value is 0.60266. This result is not significant at p < 0.05.

(10) Gender and age analysis:

Appearance21-4041-60Total

Male302050

Female203050

Total5050100

HYPOTHESIS OF THE RESEARCH

1. Knowledge about tiles: H0: There is no significant relationship between age group and the knowledge about the tiles. H1: There is significant relationship between age group and the knowledge about the tiles. Therefore, null hypothesis has been accepted there is no significant relationship between age group and the knowledge about the tiles.

2. Quality of the tiles tiles: H0: There is no significant relationship between age group and the quality of the tiles. H1: There is significant relationship between age group and the quality of the tiles. Therefore, null hypothesis has been accepted there is no significant relationship between age group and quality the tiles.

3. Price of the tiles tiles: H0:There is no significant relationship between age group and the price of the tiles H1: There is significant relationship between age group and the price of the tiles. Therefore, null hypothesis has been accepted there is no significant relationship between age group and the price of the tiles.

4. Structure and design of the tiles: H0: There is no significant relationship between age group and the structure and design of tiles of the tiles. H1: There is significant relationship between age group and the structure and design of the tiles. Therefore null hypothesis has been accepted there is no significant relationship between age group and structure and design of the tiles.

5. Money spent on the tiles: H0 There is no significant relationship between age group and money spent of tiles of the tiles. H1: There is significant relationship between age group and the money spent of the tiles. Therefore null hypothesis has been accepted there is no significant relationship between age group and structure and money spent by the consumer on the tiles.

6. Defect or misconvinience: H0 There is no significant relationship between age group and defect or misconvinience found in the tiles. H1: There is significant relationship between age group and defect or misconvinience found in the tiles. Therefore null hypothesis has been accepted there is no significant relationship between age group and defect or misconvinience found in the tiles.7. Finding in the retail shop:

H0 There is no significant relationship between age group and the tiles found by the consumer in retail shop. H1: There is significant relationship between age group and the tiles found by the consumer in retail shop. Therefore null hypothesis has been accepted there is no significant relationship between age group and the tiles found by the consumer in retail shop.

8) Factors for jump on another brand:

H0:There is no significant relationship between age group and factors for jump on another brand. H1: There is significant relationship between age group and factors for jump on another brand. Therefore null hypothesis has been accepted there is no significant relationship between age group and factors for jump on another brand.

9) Proper response from retailer:

H0: There is no significant relationship between age group and the proper response from the retailer. H1: There is significant relationship between age group and the proper response from the retailer. Therefore null hypothesis has been accepted there is no significant relationship between age group and the proper response from the retailer.

FINDING AND OBSERVATION Proportation of male using the product is higher than female. Consumers are satisfied with respect to quality, price and the structure and design of the floor tiles.. In the survey, I come to know that every customer are know about the regent tiles. Maximum customer get the information related the regent tiles through the news paper. Most of the customers are purchasing the floor tiles of the company. Satisfaction level of the customer regarding the quality of product should be noted. Opinion of customer about the price of regent tiles should be maintained. Percentage level of responses by retailer should be measured. Customer concentrates more on the quality and price when they buy the floor tiles. Customer is also satisfied with the kind of response he is getting from the retailer

LIMITATIONS OF THE STUDY:

It depends on the customer willingness to give good and fair response. Sometimes it was difficult to get the answer from the respondents. But I have tried to convince them fully to give proper response for the research work.

Results of this study and findings are applicable only for Himmatnagar city and nearby areas. The results may vary from place to place

One of the limitation of this study is that of time limitation due to which it is not Possible to do the detailed study.

The sample size was taken only 100; it is difficult to say anything concretely and correctly.

Absence of professional researcher and team was another limitation of the study.

CONCLUSIONS

Regent is already a leading company of ceramic in India. The consumer responses in the project report also indicate that Regent is a capable ceramic company justifying with its consumers in real manner. It is found in the study most of the consumers are satisfy with the regent services. Regent is providing adequate service which really consumer wants. But there are some areas where regent need to improve so that it may meet the customer objectives easily. We know very well every customer have their own view regarding thing, regent services is one of them. In conclusion it is cleared that there is a low gap between customer expectation and the regent offered facilities. But it does not mean that regent is perfect, at many areas gap is found and regent need to improve in that area. There is also a limitation of the study because 100 respondents are not enough to decide anything. It depends fully on the respondents honesty and also their response.

SUGGESTIONS:

The Tiles market has reached its Maturity stage in India, large no. of Companies having a variety of product range has entered the market, thus there is one way for Regent Granito india ltd to sustain their tiles business in the market by delivering outstanding satisfaction to their customers, so that they can take interest in purchasing of Regent Granito Tiles products. This can be done as follows:1. Supply should be regular to all the outlets including those that lie in the pocket roads and not just in the outlets which lie on the easily accessible routes.1. Provide reasonable Margin to customers, this motivates them to promote companys Tiles and Tiles products.1. Improve delivery schedule to provide products on time for the Builders who claimed that Regent Granito tiles is not available to them on time.1. Incentives & schemes should be given to the customer.1. Provide consistent service to customers as this will help gain company goodwill in the market.1. The study of Tiles market revealed that there is no Mergers and Acquisition in the Tiles Industry. Regent Granito should go for Mergers and Acquisition and try to acquire the local players in the himmatnagar market. It will help the company in increasing its customers, Market share, Customer base etc. It will also save time of establishing a new manufacturing unit.1. Discount coupons should be given to the customers in order to buy more Tiles.

BIBLIOGRAPHY AND APPENDIX:

Books Philips kotler Marketing management, 12th edition. ByDorling publishing company ltd. Websites 1. www.regentgranito.com 2. www.ceramicindustry.com3. www.regebtgranito.com 4. http://www.icctas.com/geographical-presence-of-ceramic-tile.htm5. http://www.icctas.com/ceramicindustry.htm6. http://www.icctas.com/ceramic-tiles-industry-in-india.htm7. http://www.icctas.com/ceramic-tiles-industry-statistics.htm8. http://www.icctas.com/import-and-export-of-ceramic-tiles.htm9. http://www.regentgranito.com/factory.php10. http://www.regentgranito.com/ourmotto.php11. http://www.regentgranito.com/ourmission.php12. http://www.regentgranito.com/network.php13. http://www.regentgranito.com/quality.php14. http://www.wfca.org/Pages/Ceramic-Tile-review.aspx15. http://www.google.co.in/search?q=regent+granito+india+ltd+himatnagar&source=lnms&tbm=isch&sa=X&ei=7LL2Uaa5EIrNrQf53IGIBA&ved=0CAcQ_AUoAQ&biw=1360&bih=66716. http://www.google.co.in/search?q=floor%20tiles%20of%20regent%20granito%20india%20ltd&psj=1&bav=on.2,or.r_qf.&biw=1360&bih=667&bvm=pv.xjs.s.en_US.MpiVkF51mpA.O&um=1&ie=UTF-8&hl=en&tbm=isch&source=og&sa=N&tab=wi&ei=CcD2UbKUIpG0rAf0wIG4CA Search engine www.google.com

QUESTIONNAIRE(1) Do you know about Regent Tiles? a) Yes b) No (2) Are you satisfied with the quality of Regent tiles? a) satisfied b) Not satisfied(3)Are you satisfied with price of Regent tiles? a) Satisfied b) Not satisfied(4) Are you satisfied with the structure and design of Vitrified tiles? a) Satisfied b) Not satisfied (5) How much money do you spend on flooring for Sq. ft.? a) Less than Rs 30 per sq. ft. b) Less than Rs 50 per sq. ft. c) Rs 50-100 per sq. ft d) More than Rs 100 per sq. ft(6)Do you find any defect or any misconvinience in regent tiles? a) Yes b) No(7) Do you find out regent out Regent tiles in any retail shop? a) Yes b) No

(8) Suppose you want to jump on another brand then what are the reasons or that? a) Quality b) Price c) Product avaibility d) Other(9) Do you find out Regent tiles in any retail in any retail shop? a) Yes b) No

DEMOGRAPHIC DETAIL1. Name2. Address3. Gendera) Male b) Female 4) Age Groupa) Less than 20 b) 20 to 30c) 30 to 40 d) 40 above5) Occupationa) Study b) Servicec) Business d) Others 6) Contact No :

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