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SydneyDIRECT SELLING INCENTIVE PROGRAMSTHAT DELIVER RESULTS_
businesseventssydney.com.au
A MESSAGE FROM OUR CEO
As an employer myself, I know that motivated and inspired staff are key to driving businesses to successful futures. Attitude will always be almost as important as ability when it comes to your staff – so rewarding them, investing in their development and celebrating their success should not be underestimated as a business strategy. Incentive programs have long been viewed as a savvy way to do all three of these things. Incentive events leave sales teams and distributors with memories and goodwill that lasts long after they return home. And, direct selling companies are among those doing the most innovative and interesting things in this space. Over the past 40 years, our convention bureau has supported a number of direct selling clients, including Amway Malaysia, Amway China, Perfect China, Easecox, Shaklee, Elken, Tupperware Indonesia, Herbalife Taiwan, Coway Korea and Vestige Marketing India to deliver truly unforgettable incentive experiences for their teams in Sydney. Many of these clients have returned to Sydney for repeat trips. Feedback from our clients has always been overwhelmingly positive, with many reporting notable growth in the performance of their staff - both in their efforts to qualify and on their return to work after visiting our harbour city. From this experience Business Events Sydney (BESydney), and Government, our local suppliers and event companies, have a unique appreciation and knowledge of what it takes to deliver a successful incentive program that satisfies – and exceeds – the objectives of direct selling organisations. Direct selling organisations’ want an incentive trip to be enriching and educational, inspiring and immersive. This is the kind of outstanding experience that has a genuine impact on employee satisfaction and retention. And one that Sydney has proven to deliver time and time again. We hope to give you and your distributors a warm Sydney welcome in the near future!
Yours sincerely,
Lyn Lewis-SmithCEO, Business Events Sydney
We understand that direct selling companies are looking for an incentive trip to inspire, motivate and reward the performance of their distributors.
Sydney is a city that has proven to deliver on this objective time and time again.
WHAT SYDNEY HAS LEARNT FROM OUR DIRECT SELLING CLIENTS
BESydney also knows that aside from having the ability to increase performance, there are key considerations for direct selling companies when selecting a destination:
• Impressive international airline access• Diversity of unique activities for all group sizes and
budgets• A supportive convention bureau and local government,
and expert industry suppliers• World-class infrastructure and venue and hotel options• Assistance from the convention bureau from initial
planning until the final farewells• Simple immigration procedures• Welcoming local communities • Mouth-watering international cuisine, as well as some
familiar dishes from home.
“Feedback from our sales representatives shows they will carry fond memories of Australia, and they will recommend it as a travel destination to their families and friends. Importantly, they feel inspired to achieve great future results for Amway China. We would certainly recommend Australia.” Mr Liou, Vice President, Amway Greater China in relation to the Amway China Annual Leadership Seminar 2011
“We want people to have a five-star, unique experience so that they work harder to achieve more – a once-in-a-lifetime experience. They certainly had that in Sydney.
“Last year, when we announced that the 2013 incentive destination was Sydney, many of our distributors worked really hard, hoping to be able to come to the beautiful Sydney. Therefore, last year, we have achieved about 20% growth in performance.” Mr Yu, Personal Assistant to the President of Sales and Operations and Director of Business Management, Perfect China in relation to the Perfect China Leadership Seminar 2013
Amway China delegates picking grapes to make wine in the Hunter Valley
Delegates soaring to new heights with BridgeClimb Sydney
SO HOW DOES SYDNEY TICK THE BOXES?
• International air access Sydney’s Australia gateway city, with more airlines and flights arriving at Sydney’s International Airport than any other Australian city. Over the past years, the number of direct flights from throughout Asia have increased and Sydney has welcomed a number of new regional airlines. These options give groups less travel time and more time to explore the harbour city!
• Unique Aussie experiences Our clients comment that Sydney itineraries are packed with experiences that delegates couldn’t experience in their home cities – and many that they couldn’t experience anywhere else in the world! Whether it is encounters with local wildlife, an inspiring performance from an Indigenous Australian dance group, climbing the Sydney Harbour Bridge or stepping onto Bondi Beach for team-building games – Sydney offers some of the world’s most memorable landscapes, activities and environments. Direct selling clients also appreciate the opportunities for unique experiences throughout the diverse regions of New South Wales. Within just an hour or so of the city centre drive delegates can enjoy whale-watching, horse riding, making their own wine or sheep shearing at an Aussie farm!
• Sydney’s whole-of-city approach Sydney’s local government appreciates the importance of welcoming incentive and reward trips to our city and works with BESydney and the local network of industry suppliers to ensure events in the harbour city are supported. Clients comment on the professionalism and creativity of our suppliers. From hotels and venues, to event companies, attractions and government – the Sydney network of suppliers has a proven track record of delivering stand out events for direct selling companies.
• Strategic support from BESydney BESydney has over 40 years’ experience in supporting clients, including many direct selling clients, who create unforgettable Sydney events for their delegates. We provide various levels of support, which include:– proposing suitable creative ideas for your travel
program to ensure the itinerary is unique to your distributors
– facilitating support from key government organisations; offering value adds
– advising on potential event funding opportunities– providing marketing tools such as digital countdown
clocks, screen savers, email teasers and videos to run in-house marketing campaigns to generate excitement throughout the qualification period
– assisting you or your appointed travel agency to connect with suppliers that fit your event brief.
“We wanted to give our participants an extraordinary experience and decided on the BridgeClimb and the sailing regatta to be carried out on the same day. The organisers were very professional and knowledgeable, working together to ensure this feat was successfully pulled off!” Mohd Isa Ibrahim, Head of Sales, Amway Malaysia in relation to the Amway Malaysia Leadership Seminar 2012
Delegates meeting unique Australian wildlife in Sydney
Amway Malaysia delegates competing in a sailing regattas on Sydney Harbour
SO HOW DOES SYDNEY TICK THE BOXES?
• Hassle-free immigration Australia’s visa procedures are easy to navigate and free-of-charge assistance is provided to all event organisers through the International Event Coordinator Network. BESydney can also offer insights into how other direct selling clients have simplified the visa, customs and arrivals procedures in the past.
• Cutting-edge infrastructure Expect the best when hosting an event in Sydney. With a number of venues around the harbour’s edge, an array of fantastic hotels spanning different price points and a new waterfront convention, exhibition and entertainment precinct to be complete in 2017 – direct selling clients are spoilt for choice in Sydney. Unique and special venues for gala dinner events are also in abundance, including private islands and the Sydney Opera House! Sydney is also an easy city to navigate, with ample public transport options available.
• Australia is ranked #1 in the world for friendly and welcoming people!1 Famously welcoming, Sydney’s communities are culturally-diverse, warm and open to new experiences and new people. Sydney’s also been ranked as the 2nd safest city in the Asia-Pacific and 10th in the world2.
• A food paradise Clients are wow-ed and their tastebuds satisfied by the cuisine options that exist in Sydney. Due to our proximity to Asia, Asian-style cuisine is readily accessible, fresh seafood impresses delegates and world-renowned restaurants with million-dollar views are perfect for hosting VIPs. Many hotels throughout the city also offer local breakfast specialities on menus to make visiting delegates feel at home.
1 2013 Country RepTrak® Report, 20132 Mercer’s Quality of Living report, 2012
Surfs up! Delegates learning to surf on Bondi Beach
Zoom high-achievers up and down the Sydney coastline on a seaplane
Rewarding delegates with a round of golf with some friendly local professionals!
Event name Estimated attendance Year
AVON China (Shanghai) Incentive 2013 60 2013
Goldensun Technology China Annual Incentive 2013 260 2013
Perfect China Leadership Seminar 2013 3,000 2013
Vestige Marketing Incentive India 2013 130 2013
Viva Life Taiwan 2013 70 2013
Tupperware Indonesia - Manager’s Incentive Trip 2,360 2012
Tupperware China Incentive 2012 120 2012
Infinitus China Incentive 2012 360 2012
Amway Malaysia Incentive 2012 768 2012
Amway China Leadership Seminar 2011 8,270 2011
Oriflame Executive Conference 2011 350 2011
Tiens Incentive 2011 150 2011
Aim Star Network Incentive Thailand 310 2011
Elken Malaysia 2011 770 2011
Hai-O Malaysia Incentive Group 2009 700 2009
Pro-Partner Taiwan Incentive 2009 150 2009
Mary Kay 2009 Asia Pacific Top Directors Incentive Trip 150 2009
Pro-Health China 2008 170 2008
Herbalife Taiwan 2007 Incentive 200 2007
Nanfang Lee Kum Kee 2007 Incentive 500 2007
Sunrider Asia Regional Incentive 2006 220 2006
Australia officeLevel 13, 80 William StreetSydney NSW 2011 AustraliaPhone: +61 2 9331 4045Fax: +61 2 9360 1223Email: [email protected]
Singapore office30 Raffles Place23/F Chevron HouseSingapore 048622 Phone: +65 6233 5623Email: [email protected]
China officeRoom 1139, Level 11, IMAGO Tower No.99 Wu Ning Road, Putuo District Shanghai 200063, PR ChinaPhone: +86 21 6056 7270Email: [email protected]
India officeNo. 83, 3 North Avenue (Building 3)Maker Maxity, Bandra Kurla ComplexBandra (E), Mumbai – 400051Phone: +91 22 6749 3034Mobile: +91 9873 70 76 79Email: [email protected] businesseventssydney.com.au
