V i s i t w w w. s i m u l m e d i a . c o m t o s i g n u p f o r a f r e e s o f t w a r e t r i a l t o d ay.R E A DY TO T R Y T R A N S PA R E N T T V F O R YO U R S E L F ?

Direct To Consumer Brand Takes Control Of Their TV Advertising With Self-Service Activation

Software-Enabled Campaign

Planning Led To

6custom audiences created

2competitive analyses run

44different campaign

scenarios considered

C L I E N T C H A L L E N G E :A digitally-born company that makes it easy for families to acquire insurance wanted to bring TV buying in-house.

But they had yet to find a simple, easy-to-use software solution that offered the control they wanted and the

flexibility they needed to maximize the reach of their target audience. The insurer was also looking for transparency

on where their ads would run and how much they'd be paying in service fees.

G OA L :Like many digital-native companies, the Insurer’s long-term goal was to

understand the impact of TV advertising on website visits and form conversions,

but their primary goal was to find a TV buying solution with a national footprint

that would help them get on the air quickly and reach more likely customers.

S I M U L M E D I A S O L U T I O N :

When the Insurer heard they could plan and activate targeted campaigns

through Simulmedia's new Transparent TV service, they immediately requested

a free software trial. They soon completed two competitive analysis reports,

created six custom audiences, and ran 44 different campaign scenarios that

were adjusted for dayparts, spot length mix, and network restrictions. After

finding the right balance of target audience reach, frequency, and CPM, they

were ready to activate a national plan across 34 networks.

S I M U L M E D I A' S S O F T WA R E M A D E I T P O S S I B L E :

Choose from multiple data sets to build a

strategic audience in seconds

ONLINE INSURANCE CASE STUDY

TRANSPARENT TV™

V i s i t w w w. s i m u l m e d i a . c o m t o s i g n u p f o r a f r e e s o f t w a r e t r i a l t o d ay.R E A DY TO T R Y T R A N S PA R E N T T V F O R YO U R S E L F ?

R E S U LT S :

Just two weeks after the product was announced to the market, the Insurer activated a campaign through

Simulmedia's Transparent TV service. They were thrilled with the intuitive analytics tools, the ability to

rapidly iterate and test different campaign scenarios, the ease of activating a national campaign with just a

click, and, of course, the transparent pricing. They were also pleased by the campaign's performance—less

than a month later, they activated another one.

Understand what dayparts your

competitors are advertising in so

you can strategize accordingly

See how well your past campaigns—

or those of a competitor—reached your target audience

by network

TRANSPARENT TV™