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DiriParkParking Guidance System
Feasibility Presentation
Red Team — CS410 Spring 2009 March 19, 2009
Who We Are
March 19, 2009 2DiriPark — Feasibility Presentation
Red Team
Dominic EldridgeProject LeadGabor Eszes
SoftwareSteven Murray
Hardware
Garnett WilsonFinance Mark Bullard
Marketing
Thomas SuiterRisks
Outline
• Problem characteristics• Market analysis• Solution proposal• Technical features• Risks and mitigation• Appendices
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Available parking spaces are difficult to locatein a parking garage
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← Problem area
Problem Effects
• Drivers slow down, circle around• Creates congestion, wastes time• Results in frustration, loss of revenue
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Source: [1] US Department of Transportation
Affected Enterprises
• Airports• Dining• Hospitals• Sport stadiums
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• Convention centers• Entertainment venues• Retail• Universities
Highly trafficked parking facilities• High congestion• Time-constrained settings
Existing Attempts
Parking guidance systems have been installed at:
• San Francisco Department of Transportation[2]
• Beijing 2008 Olympics[3]
• Baltimore-Washington International Airport[4]
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[2] San Francisco Chronicle[3] South Africa Engineering News[4] Advanced Network Systems Center
Inconvenient parking↓
Patron frustration↓
Loss of revenueMarch 19, 2009 9DiriPark — Feasibility Presentation
Efficient parking↓
Increased business
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Solution Objectives
• Establish a sensor array that collects real-time information about space availability
• Calculate ideal zones for parking based on sensor input and optional historical data
• Convey zone recommendations to patrons via display devices
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DiriParkParking Guidance System
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LocatePredictDisplay
Solution Characteristics
1. Patron enters garage
2. System locates empty spaces3. System predicts short-term availability4. System displays top choices on screen
5. Patron is directed to spot and parks
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Product Elements
• Custom-made software
• Recommendations for hardware• System designed for interoperability
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Benefits
For Customer
• Increased business• Enhanced marketability• Less garage congestion• Reduced illegal parking
For End User
• Faster parking• Less frustration• Expectations satisfied
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Drawbacks
• Not appropriate for all garages• Patron unfamiliarity• Limited sensor battery life• Additional maintenance costs
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Marketing Risks1. Lack of consumer interest2. Not realizing project benefits3. Poor target branding
Technical Risks1. Inaccurate predictive analysis2. Inefficient display of data
Risk Mitigation
• Selective marketing (M1, M3)• Prototyping trials (T1, T2)• Historical data for predictive analysis (T1)• Intuitive display (T2)• Commercial off-the-shelf hardware (T2)
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Objectives Outside of Scope
• No enforcement of recommendations• No space reservation• No remote access
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References
# Source Slide of Appearance
1 US Department of Transportation, January 2007 6
2 San Francisco Chronicle, April 14, 2008 8
3 South Africa Engineering News, March 14, 2008 8
4 Advanced Network Systems Center 8
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March 19, 2009 23DiriPark — Feasibility Presentation
Red Team
Dominic EldridgeProject LeadGabor Eszes
SoftwareSteven Murray
Hardware
Garnett WilsonFinance Mark Bullard
Marketing
Thomas SuiterRisks
DiriParkParking Guidance System
