8/3/2019 Dish TV - Press Release ' 05 December 2007

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DISH TV INDIA LIMI TED 

Dish TV India Limited

FC-19, Sector 16 A, Film City, Noida 201301, UP, IndiaTel: +91 120 2511 064

MEDI A RELEASE – DECEMBER 05, 2007

DISH TV ANN OUNC ES PRIVATE PLACEMENT TO RAISE RS 2,500 MILLION

PREFERENTIAL ALLOTMENT OF EQUITY TO IN DIVI SION INDIA PA RTNERS

ISSUE OF EQUITY SHARES AT RS 100, WARR ANTS AT RS 130

IN DIVI SION TO GET 4.9% EQUITY IN EXPANDED CAP ITAL

DISH TV CONTINUES TO EXPAND THE DTH MARKET, ADDS 126,000 SUBS IN NOV ‘2007

DISH TV TOTAL REGISTERED SUBSCRI BER BASE CROSSES 2.6 MILLI ON

Highlights

v  The Board of Dish TV India Limited (DishTV) approves issue of securities on a preferential

allotment basis to Indivision India Partners (Indivision), a Mauritius based Private Equity Fund

subject to necessary approvals.

v  Indivision would subscribe to 12,500,000 equity shares of Dish TV at a price of Rs 100 per equity

share. Simultaneously Indivision would subscribe to 9,615,385 warrants, convertible into

9,615,385 equity shares at a price of Rs 130 per equity share, within a period of 18 months from

the date of issue of warrants. Through this preferential allotment of equity shares and warrants,

Dish TV would raise Rs 2,500 million.

v  Dish TV continues to aggressively expand the DTH market. During the month of November 2007,

Dish TV has added 126,000 new subscribers taking the gross subscriber addition during the first

eight months of FY2008 (April 2007 to November 2007) to 673,000 subscribers. Dish TV now has

a gross registered subscriber base of 2.6 mill ion, which is 67% of the Pay DTH market.

Noida, India, December 05, 2007: In a meeting held today, the Board of Dish TV India Limited, the

pioneer and leader in Indian DTH space, has approved a preferential allotment of equity shares and

warrants to Indivision India Partners (IIP). Pursuant to this allotment, which is subject to regulatory

approvals, Dish TV would raise equity funds of Rs 1,250 million in the first tranche and another Rs 1,250

million on conversion of the warrants.

The Board of Dish TV has approved a preferential allotment of equity shares and warrants to Indivision.

Indivision will subscribe to 12,500,000 equity shares of Re. 1/- each at a price of Rs. 100 per equity share.

In addition, Indivision will also subscribe to 9,615,385 warrants, convertible into 9,615,385 equity shares

at a price of Rs 130 per equity share, within a period of 18 months from the date of issue of warrants.

8/3/2019 Dish TV - Press Release ' 05 December 2007

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MEDIA RELEA SE DECEMBER 05 , 2007  

Page 2 of 2

Mr. Subhash Chandra, Chairman Dish TV, said, “We are happy to announce the participation of Indivision

India Partners in our effort to provide consumers with unparalleled quality of digital television services

directly to their homes. We are confident that Dish TV would deliver long term value to all its stake-

holders.” 

Commenting on the recent initiatives of the Company, Mr. Jawahar Goel, Managing Director, Dish TV said,

 “As the pioneer and leader of DTH in India, it as our responsibility to expand the category faster, through

various awareness building and promotional initiatives and by giving customers a product proposition that

is superior to other alternatives available in the market. We are happy to note that in a recent survey,

Business Today has rated Dish TV as one of India’s most valuable private sector companies.” 

Commenting on the recent marketing initiatives, Mr. Arun Kapoor, CEO, Dish TV said “To take our productmessage to market, we have signed on Mr. Shah Rukh Khan as our brand ambassador. Shah Rukh Khan

embodies the personality and values of the dishtv brand. Values like entertainment, technology,

innovation, vitality & family values. Since Shah Rukh Khan has popular appeal across all categories of 

Indians, this association is being supported by an all-new, high intensity advertising campaign across

4,300 cities and over 35,000 existing retail outlet base. The theme is that of coaxing consumers to “not be

Santusht with their current state and Wish for More”. Hence the line “Wish Karo Dish Karo”.

 About Dish TV India Limited

Dish TV India Limited (Dish TV) is India’s first and also the largest satellite based Direct to Home (DTH) television service provider.

Promoted by Essel Group - the parent company of Zee Network, Dishtv aims to be an entertainment provider and harbinger of the

new age media in India. In a short span it has grown to a registered subscriber base of 2.6 million, growing at the rate of 

approximately one million subscribers per annum. It offers on its platform 180 national and international channels, with digitalquality sound and picture. Dishtv has a vast distribution network of about 500 distributors & 35,000 dealers that spans the entire

country. It has 24*7 call centre with 1,000 seats in 11 different languages at 4 different locations to take care of service to its

growing base of subscribers. Dish TV uses world-class technology and equipments manufactured by best suppliers in the world.