By: Shelby WallachBy: Shelby Wallach

DisneyDisney

Media Marketing StrategyMedia Marketing Strategy

Reaching an audience of all ages

Common knowledge of the park

Expanding visitor base

Reaching an audience of all ages

Common knowledge of the park

Expanding visitor base

ChallengesChallenges

•Increase social media usage

•Increase park visitors (customers)

•Increase accessibility of making the park a vacation or work destination

•Increase social media usage

•Increase park visitors (customers)

•Increase accessibility of making the park a vacation or work destination

GoalsGoals

DisneyDisney

EpcotEpcot

Social MediaSocial Media

Travel BlogsTravel Blogs

Florida’s Main Attractions!

Florida’s Main Attractions!

Mickey’s PicksSunshine’s Destination!

Public RelationsPublic Relations

Disney Deluxe Villa’s

Disney Deluxe Villa’s

Disney ResortDisney Resort

Other Select ResortsOther Select Resorts

How To Know If It’s Working?How To Know If It’s Working?

Monitoring of Facebook, Twitter --> and LinkedIn

Monitoring of Facebook, Twitter --> and LinkedIn

Blogger Outreach -->Blogger Outreach -->

Increase In Traffic -->Increase In Traffic -->

Increase In Visitors/SalesIncrease In Visitors/Sales

Start…

…End

BudgetBudget

Social MediaSocial Media P.R./Promos/EventsP.R./Promos/Events

TimelineTimeline

Implement --> Fall --> Winter --> Spring --> Summer (Height of Travels)

Implement --> Fall --> Winter --> Spring --> Summer (Height of Travels)