DISPLAX IKEA CASE STUDY

© DISPLAX 2008

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THE CLIENT

CLIENT:

MARKET SECTOR:

COUNTRY:

BRAND:

PRODUCTS:

SHOPPING CENTER

PORTUGAL

MAR SHOPPING – INTER IKEA CENTRE

GROUP

Shopping centers development and

management

Revenue 28.000M€

INTERIKEACENTERGROUP

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Inter IKEA Centre Group decided to build a

shopping in OPORTO METROPOLITAN

AREA, making it the 31st shopping in

1.024km2, aiming to a 2.8 million people

audience.

IKEA positioned MAR SHOPPING as a

modern and technological space, with

strong emphasis on innovation, design and

environmental issues.

MAR SHOPPING has a 3.000m2 plus area.

Over 200 stores, featuring Fnac, Sony,

Nike, Chicco, Zara, Benetton and, of

course, IKEA furniture store.

Such a large area with hundreds of stores

needed a system to help people easily find

the store they were looking for.

One other goal was to provide a pleasant

and sensorial shopping experience, with

strong emphasis on family quality moments

and comfort.

IKEA needed to create

impact and

differentiate MAR

SHOPPING from the

others usual

Shopping; wanted to

create a new concept

that capture the

attention of the young

people living in the

region


NEEDS & MOTIVES

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MAR SHOPPING

Over 100.000m2

IKEA store with 36.000m2

Over 200 stores

Over 5.000 parking spaces

4.000m2 restaurants area

INTER IKEA CENTRE GROUP

30+ locations

8 countries

700.000m2

2.000.000€/year

PROJECT DESCRIPTION

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PROJECT DESCRIPTION

DISPLAX™ WAYFINDER

DISPLAX™ INTERACTIVE FLOOR

DISPLAX™ INTERACTIVE WINDOW

DISPLAX™ INTERACTIVE PAINT

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PROJECT DESCRIPTION





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Two independent screens per unit:

» One large main screen

» A second smaller screen, located lower, for

persons with disabilities

Several units of DISPLAX™ WAYFINDER

(unlimited units can be added)

Contents edited and managed through an

intuitive graphical user interface

» Store browse by category

» Store search

» Available Services

» News

» Advertising campaigns

» Timetable

» Contacts

» Feedback

Displax™ Wayfinder

allows users to easily

find the location of the

nearest bookstore,

choose were to lunch

or simply find the

fastest way to their

favourite store

List of contents

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PROJECT DESCRIPTION





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» Entertaining moments for all the family

» Engaging and innovative communication

channel

» Highly precise body movement motion sensor

» Realistic graphical effects

» Several effects used alternatively

» Effects customization

» Effects scheduler: programmable timeline

» Management tool with intuitive graphical user

interface

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PROJECT DESCRIPTION





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» Interactive holofoil window

» Placed on the entrance of MAR JUNIOR, the

shopping’s place for children to play

» Displays informative contents such as

services available, timetables, rules and

security, among other contents

» Entertainment contents also available. When

parents arrive to pick their kids, they can enjoy

their sons paintings by browsing the Art Gallery

menu on the Interactive Window

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PROJECT DESCRIPTION





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» DISPLAX™ placed in MAR JUNIOR

» Interactive LCD 32’’

» Painting application created specific for this

client, where kids can color and draw

» The interface is programmed so that after the

drawing is finished it becomes available in the

Art Gallery Menu of the interactive window

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TESTEMONIAL

For a Shopping as big as ours, easily

identifying the stores and the way to get there is

very important for our success.”

Ricardo Mesquita Marketing Director, MAR Shopping

“In the 21st century shopping centers will be

focused more on the consumer.

In order for this to happen in an intuitive and

user-friendly manner, the use of interactivity

is the right choice.

For a Shopping Center like MAR SHOPPING,

that positions itself as a family space, the

DISPLAX INTERACTIVE FLOOR is a

successful choice. Just look at how delighted

the children are while playing with the

interactive contents.

DISPLAX INTERACTIVE WAYFINDER, the

interactive directories, allows users a fast and

easy access to information. It is most important

for MAR SHOPPING to provide this service for

all visitors.

Documents

DISPLAX IKEA CASE STUDY