STOP DREAMINGSTART DOING

IKEA was founded in 1943 by a 17-year-old sweden named Ingvar Kamprad who sold pens ,Christmas cards.Which is now a millionare with income 17.7 million swedish kronor .

• One-stop sanctuary for coolness• The quintessential cult brand

IKEA’s floor plan

BUISNESS STRATEGY

• Buying in bulk• Controlling the supply chain• Using lighter packaging material• Saving electricity through solar

panels,low-wattage light bulbs

Buisness strategyIKEA gives an opportunity for consumers to experience entire store .Next,they can pick up their purchases in flat boxes .this strategy makes storage and transportation easier and cheaper for the store.

IKEA catering local and regional markets

• IKEA China stocks specific items for each New Year

• IKEA U.S. developed larger glasses for the U.S. market

• IKEA designed wardrobes for the U.S. market with deeper drawers

IKEA in asia• The company is expanding its buisness in asia

by using the core DIY (do it yourself) delivery and assembly buisness model.

• In China ,consumers do not want to assemble product themselves and will pay for home delivery and assembly.

• The company is also planning to implement DIY also in India ,where DIY is also less common.

• IKEA has essentially changed the way people shop for furniture .Discuss the pros and cons of this strategy.

DISCLAIMER

• CREATED BY:-NITIN GANGWAR ,IIT ROPAR

• DIRECTED BY:-PROF. SAMEER MATHUR,IIM L.