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Division I Athletics at a Research University
Emerging Leaders SeminarFebruary 12, 2016
Overview of Presentation
I. Introduction
II. The Strategic Plan for SMU
III. The Role of Athletics at SMU
IV. The SMU Advantage: Strategic Plan for Mustang Athletics
V. Shaping Champions
VI. Ask the AD
INTRODUCTION
“Tell me, I forget.
Show me, I remember.
Involve me, I understand.”
Grandson of Dave Hart, Sr.
Son of Pam and Dave Hart, Jr.
Brother of Jamie Wing and Kelly Boutilier
Husband to Allison Hart
Father to Trevor and Caroline (Carly) Hart
Graduate of the University of North Carolina at Chapel Hill
Lived in 7 States – AL, PA, KY, NC, OK, TN, TX
Worked at UNC, OU, UTC and SMU – 4th year on the Hilltop
3rd Generation Athletics Director
Rick Hart
Lifelong Learning
Must-Reads: On Becoming a Leader, Warren Bennis How to Win Friends and Influence People, Dale Carnegie The Servant, James C. Hunter Built to Last, James C. Collins and Jerry I. Porras The Slight Edge, Jeff Olson
Authors: Malcolm GladwellJohn Maxwell Napoleon Hill Jon Gordon Andy Andrews
The Role of the AD
The Role of the AD
Align athletics with the mission and goals of the university
Model the behaviors we want others (students) to adopt
Define reality and clarify roles/expectations/standards
Develop strategies and solutions
Get the right people doing the right things the right way at the right time
Be accessible, visible, and accountable (doesn’t hurt to be likable, too!)
Ask “What’s on your mind” and “How can I help?” (and then follow-through!)
Communicate SMU’s vision and invite the community to participate
Say “Thank You”
THE SMU STRATEGIC PLAN
Goal 4, Objective 5
Goal FourTo support and sustain student development and quality of life
Objective FiveStrengthening of intercollegiate sports programs to be more nationally competitive
THE ROLE OF ATHLETICS AT SMU
• Support the Educational Mission of University
• Teach Life Lessons and Athletic Skill Sets
• Enhance the Campus Experience
• Invite the Community to Build a Relationship with SMU
• Celebrate People, Events and Achievements
• Create an Advantage for SMU/Members of SMU Community
The Role of Athletics at SMU
Stakeholders
Hotels & Restaurants
Youth Sports
HR & OED
Conference Staff
Conference Members
Media
Corporate Sponsors
City Officials (Dallas, HP, UP)
LocalSchools
Government
MedicalCommunity
Law Enforcement
Vendors & Service Providers
Licensing Partners
StudentGovernment
Athletics Council
NCAA
NationalAthletics
Associations
Student-AthletesStudent-Athlete
Parents
Prospect Families
Club & AAUCoaches
High SchoolCoaches
Prospects
Mustang Club C of C
Admissions
StudentConduct
AlumniStudent
Body
Financial Aid
Finance & Operations
Academic Affairs
BOT
AthleticsStaff
PropertyManagers
SummerCamps
Nike
Faculty
IT
Parking&
Traffic
PhysicalPlant
FoodServices
Housing
Car Program
InternationalPrograms
FacultySenate
SAAC
International Recruiting
FaithCommunity
LocalCharities
Greeks
Pro Teams
Book Store
President
Local Private Clubs & Resorts
Band
Campus Rec & Club Sports
DEAStudent Affairs
Athletics Committee
PEC
Fans
Legal Affairs
LEC/ADSA
PDC
Rick HartDirector of Athletics
FOOTBALLMEN’S BASKETBALL
WOMEN’S BASKETBALL
Paul RogersFaculty Athletics Representative
Matt RobertsDeputy
Director of Athletics
Tom BuningSenior Associate AD
Project Management & Risk Management
Susan Vollmerhausen
Assistant ADStudent Services
Kevin WhiteSenior Associate AD
COO
Brad SuttonSenior Associate AD External Affairs
Kurt PottkotterSenior Associate AD
Development
Kyle ConderSenior Associate AD
Compliance
DAY‐TO‐DAY OPERATIONSCOMMUNITY ENGAGEMENT
CONFERENCE LIAISONTHIRD‐PARTY PARTNERSHIPS
SPECIAL PROJECTS BOWL GAME PLANNING
BASKETBALL POST‐SEASONLEARFIELD LIAISONLEGENDS LIAISON
SPORT ADMIN FB LIAISON MBB LIAISON
MASTER PLANNINGCAPITAL PROJECTSCRISIS PLANNING
SPORT ADMIN M/W SWIM/DIVING
DEVELOPMENTMAJOR GIFTS
MUSTANG CLUBPREMIUM SEATINGCAR PROGRAMPLANE PROGRAM
TRADE/GIKBOOSTER CLUBS
LETTERMENS ASSOCSPECIAL EVENTS
SPORT ADMIN M/W TENNIS
COMMUNICATIONS/PR VIDEO SERVICES
WEB SITE BRANDING LICENSING
PUBLICATIONS MARKETING/PROMOTIONS
TICKET OFFICEFAN EXPERIENCE
SPORT ADMIN M/W GOLF
SPORT ADMINISTRATIONEQUITY & DIVERSITY
POLICIES & PROCEDURESGRIEVANCES
JUDICIAL AFFAIRSCOMMITTEES
SPORT ADMIN VOLLEYBALLXC/TRACK
WBB LIAISON
FINANCE LIAISON STRATEGIC PLANNINGINTERNAL CONTROLS HUMAN RESOURCESINFO TECHNOLOGY
DEPARTMENT TRAVEL CONTRACT OVERSIGHT
MEETINGSREPORTING
SPORTS MEDICINEEQUIPMENT
STRENGTH & CONDITIONING
SPORT ADMIN M/W SOCCER
COMPLIANCEGOVERNANCECERTIFICATON
RULES EDUCATIONMONITORINGENFORCEMENTRECRUITING
FINANCIAL AID LIAISON HOUSING LIAISON
FOOD SERVICES LIAISON
SPORT ADMIN ROWING
LIFE SKILLS PROGRAMSAAC
ADMISSIONS LIAISONELIGIBILITY
CERTIFICATIONAPR & GSR
SUMMER SCHOOL DEGREE COMPLETION
ORIENTATIONALEC/ADSA LIAISONACADEMIC SERVICES
SMU
Presiden
t’s
Office
SMU
Acad
emic
AffairsSM
UDEA
Ali GarnerAdministrative Assistant
SMU
DEA
SMU
Fac. Planning & M
anage.
SMU
Fin. Sha
red
Services
Kris HarrisAssociate AD
Event Man. & Fac. Ops
SMU
Student Affairs
SMUStudent Affairs
Dr. R. Gerald TurnerPresident
SMU Athletics Council
DENOTES UNIVERSITY LIAISON
EVENT MANAGEMENTBUILDING MAINTENANCEFIELD MAINTENANCE FACILITY RENTAL SARAMARK LIAISON
SPORT ADMIN EQUESTRIAN
SMU
Legal AffairsBOT Athletics Committee
NCAA/American Athletic Conf.
SMU Board of TrusteesSOUTHERN METHODIST UNIVERSITY
DEPARTMENT OF ATHLETICSSENIOR STAFF(as of January 2016)
SMU
Legal Affairs
Monique HollandExecutive Senior Associate AD
Administration/SWA
SMUE&D
SMUFac. Shared Services
SMU
Risk
Man
agem
ent
Mike MortonAssistant ADStudent
Health/Wellbeing
HEAD FB TRAINERSPORTS MEDICINE
SPORTS PSYCHOLOGYHEALTH PROFESSIONALS
SMUCampus
Health Serv.
SMURisk
Management
Service Array 17 Sports 424 Student-Athletes 16 Units
Academics Admissions/Eligibility Branding/Image Business & Finance Camps/Clinics Communications Compliance Conference Office Contracts/Negotiations Crisis Planning Development Emergency Management Equipment Event Operations Facilities Financial Aid
Governance Housing Human Resources Information Technology Leadership Letterwinner’s Association Life Skills Marketing/Promotions Media Meetings NCAA Nutrition Operations Personnel Policies and Procedures Public Relations
Recruiting Revenue Generation Risk Management Scheduling Sponsorships Sports Medicine Stewardship Strategic Planning Strength & Conditioning Third-Party Partners Ticket Sales Travel Well-Being
Academic Athletic Social
An Investment in SMU
Revenue Generation Tuition/Fees/Books/Housing Food Services Merchandising/VendingParking Facilities Usage Ticket Sales Corporate Partnerships Private Support Guarantees Contracts
Marketing/Image/Branding Print and Electronic MediaLive Events Internet, Blogs, Talk Radio, etc. Community Service Local/Regional/National
Visibility/Awareness Athletics Success Championship & Special EventsCamps and ClinicsCommunity Outreach & Participation Strategic Partnerships Alumni Engagement Donor Relations
Campus Life Tradition Campus CultureCollege Experience Gathering Places“School Spirit”/Pride/Belonging
Access and Diversity Minority/International Students First-Generation Students Access to Quality EducationFinancial Aid
Life Skills/Experiences Engagement Beyond ClassroomPersonal Development Leadership Development Mentoring Career Placement
Community Economic Impact Sense of Pride/Unity Connection to University Escape/“Normalcy”Healthy Lifestyles Added Value
The university, students and community are making significant investments in our athletics programs. We must responsibility manage and allocate our finite resources and generate a return on these investments.
THE SMU ADVANTAGE:The Strategic Plan for SMU Athletics
Benefits of the Planning Process
Alignment & Collaboration w/President Turner and University Leaders
Sets a Clear Direction for the Department of Athletics
Establishes Performance Standards and Professional Code of Conduct
Management & Accountability Measures
Facilitates Diversity and Inclusion
Creates the “Most-Effective” Communication and Fundraising Tool
Key ThemesProtect and Preserve Our traditions – who we are/what we stand for Focus on the Student-Athlete Recruit and retain quality people
Barriers to Success Culture – trust, accountability, inclusiveness, consistency, transparency, plan Community Outreach – marketing & promotions, visibility, service, events Sense of Team – relationship, have each other’s “back,” more “we”
Aspirant Qualities Pride with campus community – we, team, family Academic and athletic excellence – growth, reach, national model Leadership – best people, care, right way
• In alignment with the educational mission of the University, we engage the community in meaningful ways and develop the resources necessary to graduate Student-Leaders and pursue championships.
• Above all else, we prepare Students for life.
*TRUSTED WITH SONS AND DAUGHTERS*
Mission(why we exist)
We advance our efforts with S.P.I.R.I.T. (to breathe into; urge upon; animate):
Service: We are here for others
Passion: We love what we do
Integrity: We do the right thing
Respect: We follow the Golden Rule
Innovation: We seek a better way
Teamwork: We are bound together
Values(how we behave – and don’t behave)
Goal One – Enhance Academic Quality and Student-Athlete Development To provide opportunities for Students to graduate with the knowledge and skills required to become productive citizens and leaders in their communities
Goal Two – Improve Student-Athlete Well-Being & CompetitivenessTo equip our Student-Athletes and athletics programs with the full array of support services in pursuit of Championships
Goal Three – Refine Resource Management Processes To effectively and efficiently acquire, manage and allocate our finite resources in support of the financial viability of the entire department
Goal Four – Broaden Community Engagement and Presence of SMU Brand To cultivate enduring relationships and lasting memories with the Community by promoting the people, achievements and events associated with SMU
Goal Five – Promote a Best-Practice, Forward-Thinking MindsetTo develop our people, and professionally manage all elements of our program, in support of SMU’s rise to national distinction
Goals(what we do)
Vision for SMU Athletics(who we aspire to become)
Establish SMU, overall, as the best athletics program in the American Athletic Conference
• Graduate student-athletes (meaningful experience/degree)
• Broad-based competitive success within NCAA, Conference and University guidelines
• Compete for and capture championships, especially in football and basketball
• Expand our resources in support of strategic priorities and permissive autonomy
– Conference revenues (media rights, post-season football, men’s basketball units)
– Ticket sales, sponsorships, licensing
– Private support
– University support of operations
• Increased attendance in football (and sustained attendance in men’s basketball)
• Strengthen partnership with Dallas (#5 media market)
424
S.P.I.R.I.T.
The SMU Advantage
Establish SMU Athletics as the best overall program in the American Athletic Conference
TEACH
COMPETE ENGAGE
SUPPORT
LEAD
SHAPING CHAMPIONS
Pony Promise
1. Student-Athlete Academic Services
2. Full Cost of Attendance
3. Student-Athlete Development & Welfare
4. Life Skills Programming
5. The Student-Athlete Advisory Council
6. Facility Enhancements
A Day in the Life of a Student-Athlete
Shaping Champions
Paradoxical CommandmentsDr. Kent M. Keith
People are illogical, unreasonable, and self-centered.Love them anyway.
If you do good, people will accuse you of selfish ulterior motives.Do good anyway.
If you are successful, you will win false friends and true enemies.Succeed anyway.
The good you do today will be forgotten tomorrow.Do good anyway.
Honesty and frankness make you vulnerable.Be honest and frank anyway.
The biggest men with the biggest ideas can be shot down by the smallest men with the smallest minds.Think big anyway.
People favor underdogs but follow only top dogs.Fight for a few underdogs anyway.
What you spend years building may be destroyed overnight.Build anyway.
People really need help but may attack you if you do help them.Help people anyway.
Give the world the best you have and you'll get kicked in the teeth.Give the world the best you have anyway.
ASK THE AD
Review of Presentation
I. Introduction
II. The Strategic Plan for SMU
III. The Role of Athletics at SMU
IV. The SMU Advantage: Strategic Plan for Mustang Athletics
V. Shaping Champions
VI. Ask the AD