1. Exporting is a form of international marketing, but importing is not. (True or False)The typical exporting system is a company-owned export department, in which a manufacturer sells directly to companies or consumers in foreign countries. In this arrangement, the company has complete control over the marketing and distribution of its goods and services, distribution, sales, pricing, and other business choices.

Read more: http://www.referenceforbusiness.com/management/Ex-Gov/Exporting-and-Importing.html#ixzz3ni6oGJbM2. Marketing requires a study of prospective buyers. This type of study includes:a. Identifying prospective buyersb. Identifying the location of buyersc. Identifying the factors important in the purchasing decision processd. All of the above3. The main components of international marketing include:a. Coordinating marketing activities globallyb. Satisfying competitors needsc. Ignoring the constraints of the global economic environmentd. All of the above4. The complexity of international marketing is due to two factors:a. The global village and the global productb. Global competition and global environmentc. Identifying and being better than your competitiond. Licensing and franchising overseas5. Nintendo has succeeded in dominating the world market for video games because:a. They are a Japanese companyb. They waited until Atari left the video game marketc. Their product was simple and appealed to kids in Japan and the United States.d. They were in the right place at the right time.6. Tariffs will affect pricing, but do not have an impact on distribution strategies. (True or False)7. Which countries account for the largest percentage of the worlds merchandise exports?a. Western Europeb. Developing countriesc. Developed countriesd. The four Asian tigers8. Population density affects the marketing of products (True or False)9. Which continent has the lowest rate of population increase?a. Europeb. Africac. Asiad. Latin America10. Cultural analysis is not used in U.S. marketing. (True or False)11. There are many components of culture, some of which are:a. Attitudes and values, geography, and race.b. Language, education, and social organization.c. Aesthetics, economic environment, and climate.d. Language, economic environment, and geography.12. In the political environment, managers are concerned primarily about just one thing political risk. (True or False)13. Host countries may feel threatened by a foreign firm if the firm:a. Makes industrial goodsb. Makes components for finished goodsc. is very larged. Advertises14. Dealing with volatile currencies is relevant to international marketing. (True or False)15. A global competitor must be challenged in its home market, otherwise:a. Rising profits in its home market can be used to fund entry into the markets of its rivals.b. Taxes will be higher than in other markets.c. The firm will not be regarded as a true multinational.d. Consumers will think that foreign products are inferior.16. Global marketing is hindered by:a. A top management focuses on the domestic market.b. Rapid economic growth in the Far East.c. The economic liberalization in Eastern Europe.d. The increasing strength of foreign multinationals.17. Lack of knowledge of world markets is a barrier to be overcome in international marketing. (True or False)18. Marketing information about the political and economic environment needs to be collected in order to properly evaluate opportunities. One question that needs to be addressed when measuring the political environment is:a. What are per capita income levels and growth rates?b. What is the availability of capital?c. What roles do major institutions play in shaping national goals?d. What is the status of capacity utilization and the balance of payments?19. A central issue in global marketing is whether or not to standardize or adapt products. (True or False)20. Which the following factors would most likely lead firm to adapt its products for international markets?a. Exporting as the sole method of international marketingb. Similar levels of personal income in all the foreign markets of interest to the firmc. A consumer preference for products made locally.d. Economies of scale in production.21. Products that are most likely to be adapted.a. Have a strong home-country imageb. Are sold primarily by exporting.c. Are industrial productsd. Have strong cultural differences affecting the purchase.22. Variables that foster product adaption include:a. Condition of useb. Ability to buyc. Customer needsd. All of the above.23. Distribution refers to how widely used a product is in a particular market. (True or False)24. What basic consumer attributes should be included in developing a framework for decision on new product development?a. Conditions of use and ability to payb. The competitive environment and the economic environmentc. Government incentives and host country barriersd. Methods of entry and stage of the international product life cycle.25. Introducing new products includes the stage, in which trial runs of the new product are made.a. Screeningb. Product testingc. Prototyped. Initial product launch

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