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Doing Business In China Oct 17 1

Doing Business In China Oct 17 - Amazon Web Servicesnzx-prod-s7fsd7f98s.s3-website-ap-southeast-2.amazonaws.com/... · Series of posts over Weibo and WeChat in August which resulted

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Doing Business In

China – Oct 17

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Initial Market Map:

Customer

Home OfficeOffline &

Online

Chinese Tourist (400,000) & Chinese Students

(30,000)

Social & KOL

*WeChat / **Weibo

Digital Agency

TP Crazy SalesCrazy S & QBID

Taobao/ Wechat

Offline Blogging Sav Blanc Month

Chinese Community (300,000)

Third PartyActivation Agency

Service Contract

QBID

Import for Samples only (O2O)

LCP, RM, SabrinaNZ /AU

Daigou / Daifa

RM, KF, Sabrina

Other Market Spaces (VIP, Kaola, Lily and

Beauty)QBID, LCP, RM,

Sabrina,

Indirect Resellers (Health Element,

Health post, Unichem, CWH

RM,KF,MCP, QBID

CBEC (import tax)

Personal Parcel(no import tax)

TMALL Global Flagship (2017)

Build brand & Trust

Distributor -QBID

The QBID Model:

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The Timeline:

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Social Media:

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China Specific Content:

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Socialisation of Trilogy:

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Tmall Traffic Growth:

Thank you and Questions

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