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A look at the Organisation Summary Domino's Pizza Inc. Domino’s is a public American restaurant chain and international franchise pizza delivery corporation .A Profit Based Organisation proving to be the second-largest pizza chain in the United States and also the Largest Worldwide. Size of Organisation Operational Network A network of 10,886 Company-owned and franchise stores, located in all 50 states and in more than 70 international markets. Revenue $1.802 billion USD as of 2013 Work Force 220,000 as of 2013 Number of Locations By 2014 the company had grown to 6,000 international locations Products and Services Product s Domino’s Pizza offers customers a full menu to choose from, including four types of pizza crust (Hand Tossed, Handmade Pan, Thin Crust and Brooklyn Style), Domino’s American Legends®, Bread Bowl Pasta, Oven Baked Sandwiches, Stuffed Cheesy Bread, Breadsticks, Chicken Wings, Boneless Chicken, Chocolate Lava Crunch Cakes, CinnaStix® and Coca-Cola® products. Service s Walk-Ins Welcome, Good For Groups, Good For Kids, Take Out, Delivery and Catering Customer Base Domino’s uses both b2b and b2c in terms of e-commerce, selling their products and services to customers who are primarily individuals (b2c) and selling their products and services that primarily are their

Dominos Pizza Customer Experience

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Page 1: Dominos Pizza Customer Experience

A look at the Organisation Summary

Domino's Pizza Inc.

Domino’s is a public American restaurant chain and international franchise pizza delivery corporation .A Profit Based Organisation proving to be the second-largest pizza chain in the United States and also the Largest Worldwide.

Size of Organisation

Operational Network A network of 10,886 Company-owned and franchise stores, located in all 50 states and in more than 70 international markets.

Revenue $1.802 billion USD as of 2013Work Force 220,000 as of 2013Number of Locations By 2014 the company had grown to 6,000 international locations

Products and Services

Products Domino’s Pizza offers customers a full menu to choose from, including four types of pizza crust (Hand Tossed, Handmade Pan, Thin Crust and Brooklyn Style), Domino’s American Legends®, Bread Bowl Pasta, Oven Baked Sandwiches, Stuffed Cheesy Bread, Breadsticks, Chicken Wings, Boneless Chicken, Chocolate Lava Crunch Cakes, CinnaStix® and Coca-Cola® products.

Services Walk-Ins Welcome, Good For Groups, Good For Kids, Take Out, Delivery and Catering

Customer Base

Domino’s uses both b2b and b2c in terms of e-commerce, selling their products and services to customers who are primarily individuals (b2c) and selling their products and services that primarily are their business (b2b). In Terms of internet business domino’s has a b2c internet business model.

Main Competitors

Domino’s compete against regional and local companies as well as national chains such as:

Main Competitors Revenue Work force Number of LocationsPizza Hut 1.573 billion 160,000 total of 11,139 branches worldwidePapa Johns 1.439 billion 20,700 (2013) 3500(us) And 1200(In 37 other countries)=

4700+ (January 2016)Little Caesars Pizza 0.239 billion 19,000 In 30 countries

Page 2: Dominos Pizza Customer Experience