Double Profits PREPARED AUGUST 2015

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OUR WORK

We work closely with progressive executive teams

whose primary goal is to deliver sustainable leaps in

profitable sales that

transform shareholder value.

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WHAT WE DO

£1M-£5M profits? Double profits. Within three years.

£5M+ profits? Add another £5M. Within three years.

Yr 1 Yr 3

Yr 1 Yr 3

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FOCUS ON SALES GROWTH, NOT COST OUT

COST OUT

SALES GROWTH Yr 1 Yr 2 Yr 3 Yr 4

Yr 1 Yr 2 Yr 3 Yr 4

Growing returns, uncapped

Cost savings deliver the same year after year. New markets can thrive and grow.

Repeatable returns, no growth

WHEN TO USE SERVICE

Growth stalled/declined

Good ideas exhausted

Just acquired

About to acquire

New team, fast start

Turnaround tool

Preparation for exit

1.

2.

3.

4.

5.

6. 7.

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IMPACT ON ENTERPRISE VALUE

Improving EBITDA performance delivers disproportionate impact on Enterprise Value

EV: +£40M EBITDA: £4M MULTIPLE: 6x EV: £24M

NOW: POST PROJECT: EBITDA: £8M MULTIPLE: 8x EV: £64M

WHERE WE LOOK

NEW PRODUCTS AND SERVICES

EXISTING PRODUCTS

ANS SERVICES

EXISTING MARKET

NEW MARKETS

1. Do more

4. Launch

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ROUTE 1: EXISTING PRODUCT: EXISTING MARKETS

EXISTING PRODUCTS

AND SERVICES

EXISTING MARKET

Do more §  Current performance? §  What’s the potential? §  What’s been overlooked? §  Gaps and overlaps? §  What do customers think? §  How connected? §  Pricing opportunities? §  Repositioning? §  Refresh opportunities? §  No stone unturned? §  Financial impact?

“Business as usual”

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ROUTE 2: EXISTING PRODUCT: NEW MARKET

EXISTING PRODUCTS

AND SERVICES

NEW MARKETS

§  New markets sizing? §  Overseas potential? §  Why overlooked? §  Proposition? §  Customisation? §  Routes to market? §  Investment required? §  Timescales for return? §  Financial impact?

“Leveraging relationships”

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ROUTE 3: NEW PRODUCT: EXISTING MARKET

NEW PRODUCTS AND SERVICES

EXISTING MARKET

§  Relationship strength with current customers?

§  How to leverage assets? §  What else would they buy? §  What would make sense? §  Competitive environment? §  Where’s the white space? §  Impact on existing offer? §  Current NPD pipeline? §  What else could be added? §  What can be developed quickly §  Cheaply? §  Financial impact? “Leveraging relationships”

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ROUTE 4: NEW PRODUCT: EXISTING MARKET

NEW PRODUCTS AND SERVICES

EXISTING MARKET

Exploit

§  What markets could be addressed? §  With what? §  How to leverage existing customers

to get new customers? §  How does the new product align

with other offerings? §  How to cross-sell between new and

existing? §  Financial impact?

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“Brave new world”

WE EXPLORE Proposition

Pricing

Home markets

NPD programme

Marcomms

Service delivery

Competition

Overseas markets

Ex-customers

Current customers

Brand assets

White space

We look everywhere, no stone unturned

STRUCTURE

1. VALIDATION

2. DISCOVERY

3. INTO ACTION

Observe, analyse, explore, challenge

Profit improvement

3 weeks onsite

12- 24 months

1 day

Will this work? Is there opportunity?

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CONNECTING PRODUCTS TO MARKET © 2015

STAGE 2: OUTPUT

A fully-costed, implementable

programme of work to double profits within 3 years, leading to…

…a substantial increase in shareholder value

Stage 2 creates the plan

STAGE 3: MY ROUTE INVOLVEMENT

1. Monthly progress monitor

2. 100-day ‘Get Started’ programme

3. Specific projects within programme

4. Outsourced to My Route

5. Joint venture

ONE OF…

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WHAT CLIENTS SAY

“Probably the best in the

business at what they do.”

CEO, Cosmetics

“An outstanding piece of work. I would recommend

them highly” Partner, PE Firm My Route turned our

business around. We owe them.”

MD, Building Products “They gave us the plan to double our

profits” MD Exhibition Design

“Strong in all areas. We now have a

platform for a $1bn+ business”

CEO, Robotics

“Highly creative. Fundamentally changed our

view of the opportunity. 9.5 out of 10” MD, Publishing

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Important, please read… This document and the ideas and expressions within are the intellectual property of My Route LLP. All rights

are reserved and this document may not be translated, copied or furnished to others, no derivative works

that comment on or otherwise explain it or assist in its implementation may be prepared, copied, published

or distributed, in whole or in part, without prior consent. This document itself may not be modified in any

way, nor may this copyright notice be removed.

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