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Reach , Independence, advocacy.
In print, online, in person.
www.fishermensnews.comwww.fnonlinenews.com
2016 Media Kit
reachFishermen’s News is the most widely circulated commercial
fishing magazine on the US West Coast. We reach more commercial fishermen, from San Diego to St. Paul Island, than
any other fishing publication.*
We know your advertising decisions are not taken lightly, and we back up our circulation claims with objective third-party verification.
Each year, Fishermen’s News’ circulation is audited by Verified Audit Circulation, an independent third-party circulation auditing firm.
Their logo in the magazine and at the bottom of this page means you can be confident that the circulation claims made in this media kit are accurate.
If a publication is not audited, you should ask why…
IndependenceOur readers are an independent group, but they all have the same mission: To make a good living in the industry while maintaining the safety of their crew and the integrity of the resource.
Our readers fish up and down the coast – from California to Alaska to Hawaii – with vessels ranging from California longliners to Puget Sound gillnetters, to 240-foot catcher/processors fishing distant waters. They make the buying decisions themselves, and look to Fishermen’s News for help in making those decisions.
advocacyFor seventy years, only Fishermen’s News has consistently advocated on behalf of these commercial fishermen.
We are a second-generation, family-run business, locally-owned and operated from our offices in Seattle in the Fishermen’s Terminal neighborhood. Our independence allows us to offer the US West Coast commercial fisherman a voice. We tackle issues our corporate competitors won’t touch.
“as manager of Seattle’s Fishermen’s Terminal, I appreciate Fishermen’s News’ active advocacy on behalf of the independent fishing fleet. That’s the market we seek to reach, and that’s why we support Fishermen’s News with our advertising.”
Kenny Lyles, Manager, Fishermen’s Terminal, port of Seattle
“advertising in the Fishermen’s News is a must for our business. It keeps us out there in front of our existing customers and gives us the exposure we need for newcomers in the fleets to know where to find us. The advertising staff is great to work with and always on top of every request that we make. We couldn’t be more pleased with our relationship with Fishermen’s News.”
Mike painter, The permit Master
“Integrated Marine Systems depends on Fishermen’s News to deliver our message to the north pacific commercial fleet. The editorial content is great and the advertising staff is first class.”
Kurt ness, Integrated Marine Systems
“Fishermen’s News is a real advocate for the fleet. That’s why I actively support the paper by buying specifically from advertisers I see in Fishermen’s News. Those advertisers are demonstrating their support of the fleet.”
rod Murchie, Golden Gate Seafood co.
*Circulation figures taken from current Verified Audit of Circulation statements for National Fisherman and Fishermen’s News. Pacific Fishing is unaudited. Circulation figures for Pacific Fishing are from USPS statements of ownership claims.
Fishermen’s News is the most widely circulated commercial fishing publication in the nation among West Coast and Alaskan commercial fishing vessel owners and license holders.*
QuaLITy and QuanTITy95%
of our subscribers live and work on the West Coast.*
67% of our subscribers are license holders
and/or captains.*
100% of our subscribers are active
in the industry.*
When you advertise in Fishermen’s News you can be assured that your ad dollars are going toward exposure to the commercial fishing fleet. Each of our subscribers is actively involved in the commercial fishing industry. No other publication can make that claim. Only Fishermen’s News among audited magazines targets the commercial fishing fleet exclusively – not charter boats, not recreational fishermen – just commercial fishermen.Only Fishermen’s News audits circulation by industry – the commercial fishing industry.
“Since it was founded, a generation ago, Blue North has subscribed to Fishermen’s News to stay ahead of the curve with the Pacific Coast fisheries. I would strongly advise any company wanting to reach the West Coast commercial fishing fleet to advertise in Fishermen’s News.”
Kenny Down, President & CEOBlue North Seattle, WA
*Circulation figures taken from current Verified Audit of Circulation statements for National Fisherman and Fishermen’s News. Pacific Fishing is unaudited. Circulation figures for Pacific Fishing are from USPS statements of ownership claims.
“We have subscribed to
and advertised in Fishermen’s News
for many years. The publication has covered
the West Coast commercial fishing industry for nearly seven
decades and an ad placed in Fishermen’s News puts Hockema
& Whalen in touch with Alaska and West Coast highliners.”
Hal Hockema, Naval Architect
Hockema & Whalen AssociatesSeattle, Washington
Bend, Oregon
“We couldn’t be happier with the results from our ads placed in Fishermen’s News. I would say if you plan on advertising to the West coast fleet, use Fishermen’s News… it gets results!”
Shawn Simmons, president, Marine Safety Systems
“I opened my business in 1977 and have been advertising in Fishermen’s News regularly ever since. I have partnered with Fishermen’s News to get my message to the independent fisherman now for close to thirty years and the results continue to be tremendous!”
Mike heckinger, owner, West coast Insulation
proFeSSIonaL BreaKdoWn
67%Commercial
fishing vessel owners, license
holders and captains
33%Others
involved in commercial
fishing
Chris Philips, Managing [email protected]
206-284-8285
Bill Forslund, Advertising [email protected]
206-284-8285
MONTH SPECIAL FEATURE BONUS DISTRIBUTION* AD CLOSE MATERIALS DUE
January Deck MachineryNew, improved reels, cranes, winches, power blocks and other deck machinery needed for fishing
December 4, 2015
December 11, 2015
February Boat PrepTips from the experts on getting your boat ready for the season
January 8 January 15
March
RefrigerationInnovations in refrigeration equipment; an in-depth look at the technologies available for preserving the quality of the catch
Port of Bellingham Wild Seafood Exchange, Bellingham, WA
February 5 February 12
April Bering Sea Fisheries, Processing & Fish Transport The Bering Sea and Distant Water Fleets and how they get their catch to the end user
Bering Sea Fisheries ConferenceCOMFISH, Alaska
March 4 March 11
May West Coast Ports A look at the homeports of the West Coast commercial fleet
April 1 April 8
June Annual Safety IssueSurvival training and equipmentCommunication and Navigation Systems
May 6 May 13
July Marine PropulsionWhat’s new in propulsion, from engines and gearboxes to propellers and jets
June 3 June 10
August Trawl TechnologyWhat’s new in electronics for your boat and gear systems
July 1 July 8
September All About CrabPreview, and review, of all crab markets from California to Alaska
Fishermen’s Fall FestivalSeattle, WA
August 5 August 12
October Boatyard Issue Boatbuilding, Repowers & Retrofits
September 2 September 9
November Crewman’s SpecialClothing, raingear, on-board amenities and comforts to help all those aboard feel more at home
Pacific Marine Expo2016 Fishermen’s News Calendar
September 30 October 7
December Annual Pacific Fisheries Review Issue Processing Equipment
A look back at everything that’s happened in West Coast fisheries during the previous year, as well as innovations in processing equipment and technologies
November 4 November 11
* Conference topics and dates tentative until confirmed.
2016 Editorial Calendarwww.fishermensnews.com
102915
Fishermen’s News 2017 Calendar Sponsorships
Sponsorship space at the bottom of each month measures 10 inches wide x 1.875 inches tall.
Rate: $2,300
MAGAZINE TRIM SIZE 8.375” x 10.875” (add .25” for bleed)PRINTING SPECIFICATIONS Fishermen’s News is printed on an offset press using a computer- to-plate production method. Paper is 67.6# coated stock using 150 line screen. DIGITAL REQUIREMENTS Digital ads are required when supplying advertising material. All ads should be built at 100% of the reproduction size and should be no less than 266 dpi for scanned images and 600 dpi for line art. Fishermen’s News offers complimentary in-house design services of your advertisement for your convenience.IMAGE/RESOLUTION REQUIREMENTS All color images must be converted to CMYK. Scanned images should be 266-300 dpi at actual size of reproduction. Photos downloaded from web pages that have been saved at a low resolution (72-100 dpi) will not print clearly.
2016 Print Advertising Rates and Specifications
Bill Forslund, Advertising ManagerTel 206-284-8285 • [email protected]
Production QuestionsTel 206-284-8285 • [email protected]
Full Page (Bleed)
8.625" x 11.125"(Trim)
8.375 x 10.875
Full Page(No Bleed)
7.25" x 9.75"
Island 1/2 Page4.5" x 7"
1/2 Page7" x 4.875"
1/4 Page Vertical3.5" x 4.875"
1/4 Page Horizontal4.5" x 3.5"
1/5 Page Horizontal4.5" x 3.5"
1/6 Page Horizontal4.5" x 2.5"
1/3 PageSquare4.5" x4.875"
1/3 PageVertical
2.1875" x9.75"
2/3 PageVertical4.5" x9.75"
011916
(per insertion)
OTHER CHARGESSpecial Position: Earned rate plus 15%. Design/layout: $135 per hour. Inserts accepted: Rates furnished upon request. 15% discount for digital ready art when paid in full within 30 days of invoice. No discount on past due accounts. 1.5% per month finance charge on past due accounts.
Crewmember stacks pots on F/V Shearwater Two, Westport, Washington.
Photo by Gary Moon
octobEr2014Sunday Monday Tuesday Wednesday Thursday Friday Saturday
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5 6 7 8 9 10 11
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19 20 21 22 23 24 25
26 27 28 29 30 31
Columbus Day
Halloween
MER EQUIPMENT • 50th ANNIVERSARY1.800.777.0714 • WWW.MEREQUIPMENT.COM
PULL HARDER
PROBLEM SOLVER ADS (Business Card Ads, 12x contract only)
CLASSIFIED DISPLAY ADS
COLUMN INCHES WIDTH BW 2-CLR 4-CLR
4 Column Inches (4.5” x 2”) $1,250 $2,100 $2,300
2 Column Inches (4.5” x 1”) 750 1,600 1,800
1 Column Inch (2.1875” x 1”) 425 1,275 1,475
FREQUENCY RATE FOR CLASSIFIED DISPLAY
1-4 X $68 column inch
5-8 X $55 column inch
9-12 X $48 column inch
Classified DisplayProblem Solvers
3 col inches7"x 1"
4 col inches4.5"x 2"
2 col inches4.5"x 1"
2 col inches4.5"x 1" or2.1875"x 2"
1 col inch2.1875"x 1"1 col inch
1"x 1"
Classified DisplayProblem Solvers
3 col inches7"x 1"
4 col inches4.5"x 2"
2 col inches4.5"x 1"
2 col inches4.5"x 1" or2.1875"x 2"
1 col inch2.1875"x 1"1 col inch
1"x 1"
1 Column Inch = 2.1875 inches wide x 1 inch deep COLOR CHARGES: 4-color process - $500; 2-color process: $260Advertisements with ruled borders appearing in the classified section. Rates are based on one-column inch.
COVERS (prices include 4-color) 1x 3x 6x 12x
Outside Back $3,075 $2,956 $2,820 $2,300
Inside Front 2,975 2,839 2,647 2,200
Inside Back 2,858 2,802 2,570 2,200
DISPLAY ADS 1x 3x 6x 12x
BW 4-CLR BW 4-CLR BW 4-CLR BW 4-CLR
Full Page $1,854 $2,369 $1,777 $2,292 $1,603 $2,118 $1,370 $1,700
Spread 3,790 3,665 3,380 2,720
2/3 page 1,411 1,926 1,313 1,828 1,159 1,674 1,050 1,400
1/2 page 1,236 1,751 1,198 1,713 1,082 1,596 920 1,300
1/3 page 865 1,380 834 1,349 742 1,257 645 1,000
1/4 page 742 1,257 695 1,210 580 1,095 544 850
1/5 page 657 1,172 623 1,138 564 1,079 488 800
1/6 page 642 1,157 618 1,133 551 1,066 470 750
GRAPHIC FORMATS ACCEPTED HIGH RESOLUTION PDF, JPGSOFTWARE PROGRAMS NOT ACCEPTED We cannot accept digital ads created in Microsoft Publisher, Microsoft PowerPoint or Microsoft Word.E-MAILING FILES Stuffed files of 10MB and smaller can be e-mailed to: [email protected] For files larger than 10MB please call for more information.SHIPPING ADDRESS Philips Publishing Group 2201 West Commodore Way Seattle, WA 98199Tel 206-284-8285 Fax 206-284-0391 www.fishermensnews.com www.philipspublishing.com
PAGE UNIT (by inches) Width DepthFull Page (trim) 8.375" 10.875" (live area) 7.25" 9.75" (bleed) 8.625" 11.125"Full Page (non-bleed) 7.25" 9.75"Spread (trim) 16.75" 10.875" (live area) 15.5" 9.75" (bleed) 17" 11.125"2/3 Page 4.5" 9.75"Island 1/2 Page 4.5" 7"1/2 Page 7" 4.875"1/3 Page Square 4.5" 4.875"1/3 Page Vertical 2.1875" 9.75"1/4 Page Horizontal 4.5" 3.5"1/4 Page Vertical 3.375" 4.875"1/5 Page 4.5" 2.875"1/6 Page 4.5" 2.5"• Unlisted sizes accepted. Please call.
FN Online is the weekly digital companion to Fishermen’s News requested by thousands of Pacific Coast fishermen. Our weekly news blast reaches the West Coast highliners with an industry leading open rate of more than 20 percent!Not a compilation of old news, but fresh weekly stories written specifically about and for the West Coast fishing fleet, FN Online covers breaking news affecting Pacific Coast fishermen, and our cost-effective and efficient ad placements link those subscribers directly with advertiser websites.
www.fnonlinenews.com
www.fishermensnews.comFishermen’s News accepts advertising on our website too. Rotating ads are priced on a monthly flat fee basis with discounts for extended contracts. Ask your sales person for a program of digital and online products tailored to fit your needs.
Sidebar Ad300 x 300 pixels$350/month(ask about frequency discounts)
Half Sidebar Ad300 x 150 pixels$250/month(ask about frequency discounts)
Fishermen’s News offers three digital and online products to help supplement your print advertising and maximize exposure to the West Coast maritime operations sector.
Top Banner Ad600 x 80 pixels
$750/month(requires one year
commitment)
2nd Center Banner Ad425 x 80 pixels $550/month(requires one year commitment)
Subsequent Banner Ads425 x 80 pixels $300/month(ask about frequency discounts)
Top Side Column Skyscraper Ad
140 x 240 pixels $550/month
(ask about frequency discounts)
Subsequent Skyscraper Ads140 x 240 pixels
$275/month(ask about
frequency discounts)
Digital & Online Advertising
Chris Philips, Managing [email protected] • 206-284-8285
Bill Forslund, Advertising [email protected] • 206-284-8285
www.fnonlinenews.com Blog/Story Page
Top Center Banner Ad425 x 80 pixels $350/month(ask about frequency discounts)
Side Column Skyscraper Ad140 x 240 pixels $275/month(ask about frequency discounts)
Call about multi-conference discounts.Bill Forslund, Advertising Manager
Tel 206-284-8285 or email: [email protected]
011516
PLATINUM SPONSORSHIP LEVEL - $7,000 (2 spaces available)
• Speaking role as program participant to consist of introduction of speaker or session (to be mutually determined with conference producer)
• Exhibit Space: 10’ x 10’ exhibit space, 2- 6’ tables, 2- chairs and wastebasket
• 5 full conference registrations per conference• Logo on-site and in advance promotional materials• Advertising – 1/2 page, four-color ad in the conference
issue of Fishermen’s News
GOLD SPONSORSHIP LEVEL - $5,000
• Exhibit Space: 10’ x 10’ exhibit space, 2- 6’ tables, 2- chairs and wastebasket
• 3 full conference registrations per conference• Logo on-site and in advance promotional materials• Advertising – 1/3 page, four-color ad in the conference
issue of Fishermen’s News
SILVER SPONSORSHIP LEVEL - $3,500
• Exhibit Space: 1- 6’ table, 2- chairs and wastebasket• 2 full conference registrations per conference• Logo on-site and in advance promotional materials• Advertising – 1/4 page, four-color ad in the conference
issue of Fishermen’s News
BRONZE SPONSORSHIP LEVEL - $2,500
• 1 full conference registration per conference• Logo on-site and in advance promotional materials
All Bering Sea Fisheries Conference sponsorship packages include:
• Collateral Print Exposure: logo included on all conference marketing materials
• Online Exposure: logo on website homepage with link to sponsor’s website
• On-site Exposure: - Recognition during opening remarks of program - Logo included on ‘Splash Page’ prominently displayed behind speakers during conference - On-site Signage - sponsor logo displayed on event signage
BERING SEAFISHERIESCONFERENCE
GOLD SPONSORSHIP LEVEL - $3,000 (4 spaces available)
• Exclusive Sponsorship of a break-out session (4 available) • Exhibit Space - Exhibit space to include to include one electrical
outlet, 2- 6’ tables, 2- chairs and wastebasket• Ice and totes are available• Advertising - 1/3 page, four-color ad in the March issue
of Fishermen’s News
SILVER SPONSORSHIP LEVEL - $1,500
• Exhibit Space - Exhibit space to include one electrical outlet, 2- 6’ tables, 2- chairs and wastebasket
• Ice and totes are available• Advertising -1/4 page, four-color ad in March issue
of Fishermen’s News
BRONZE SPONSORSHIP LEVEL - $800
• Exhibit Space - Exhibit space to include to include one electrical outlet, 2- 6’ tables, 2- chairs and wastebasket
• Ice and totes are available• Advertising - Logo included in ‘Thank you’ ad to appear in the
March issue of Fishermen’s News
EXHIBITORS SHOWCASE (40 spaces available)
• Retail Exhibitor $550 / Active Fishermen $259 EARLY BIRDS SAVE when registered by February 3 – Retail Exhibitor $499/Active Fishermen $239
• Exhibit Space - Exhibit space to include to include one electrical outlet, 2- 6’ tables, 2- chairs and wastebasket
• Ice and totes are available• Conference Registration - 2 Complimentary full attendee
conference and exhibit registrations
All Wild Seafood Exchange sponsorship packages include:
• Marketing materials - Sponsor’s logo represented on all conference marketing materials
• WSE Website – Sponsor’s logo displayed with link to company’s website
• Content Inclusion - Sponsor recognition during opening remarks of program; sponsor name included in “Thank you” slide and prominently displayed on presentation slides during show breaks
• On-site Signage - Sponsor logo displayed on event signage • Conference Registration: 2 Complimentary Attendee
Conference Registrations (3 for Gold Sponsors)• Mailing Lists - Attendee list available to sponsor for one blind
mailing within one year of event and Fishermen’s News subscriber list available for two blind mailings within one year of event.
Conference Sponsorship OpportunitiesApril 21, 2016
Conference Sponsorship OpportunitiesMarch 2, 2016
Fishermen’s News Conference Series
ContaCt InformatIon
2201 West commodore Way Seattle, Wa 98199
Tel 206-284-8285 Fax 206-284-0391
www.fishermensnews.com www.philipspublishing.com
Managing Editor Chris Philips
Advertising Sales Bill Forslund
[email protected] Office 206-284-8285 Fax 206-284-0391
Alaska Correspondent Margaret Bauman
Production Department Kathy Samuelson
Circulation/Subscriptions Judy Philips
[email protected] 206-365-5399
To subscribe to Fishermen’s News online go to
www.fishermensnews.com
The Advocate for the Commercial Fisherman
PhIlIPs PublIshIng grouP: two generatIons of exPertIsePhilips Publishing Group produces magazines for the commercial maritime and commercial fishing markets. Titles include Pacific Maritime Magazine, aimed at West Coast commercial vessel and terminal operators, Fishermen’s News, the oldest commercial fishing publication on the Pacific Coast and FOGHORN for the Passenger Vessel Association.
Philips Publishing Group also produces directories and in-house publications for companies and associations in the transportation, maritime, hospitality, tourism and transit markets.
Association clients include the Passenger Vessel Association, the Seattle Propeller Club, the Tacoma and Seattle Transportation Clubs and the Society of Port Engineers of Los Angeles.
Corporate clients include: American Seafoods, Black Ball Ferry Lines, Catalina Express, Clipper Navigation, Coastal Transportation, TOTE and Washington State Ferries. www.philipspublishing.com
206-284-8285
Industry advoCates
The best way to stay abreast of developments in the industry is to participate. The Fishemen’s News staff is involved through a variety
of professional associations, including:
Regular Contributors Include:
Regular Contributors Include:terry dillmanVeteran newsman Terry Dillman reports on commercial fisheries issues in Oregon and Northern California. A seasoned writer, editor and photographer with 34 years of newspaper and magazine experience, Terry is based in Salem and Newport, Oregon.
John hurwitz California fisherman John Hurwitz, who produces a monthly column as well as special features, has been fishing off the California Coast for 40 years. His current vessel, a 30-foot Island Hopper, the F/V Irene Marie, fishes salmon and crab out of Half Moon Bay.
dave rowlandDavid Rowland contributes our regular Toolbox feature, and has more than twenty-five years of experience, fifteen of them based in Alaska, marketing, installing and troubleshooting marine and land-based generator systems.
glen spain Northwest Regional Director of the Pacific Coast Federation of Fishermen’s Associations.
Kathy a. smithKathy Smith is a 19-year freelance writer, based in Victoria, British Columbia, with more than 60 published articles in newspapers and magazines across North America. Her interest in the maritime industry has resulted in articles published in US and international fishing and maritime trade journals.
advertIsIng bIll forslund, advertising sales managerWith a background as a commercial fisherman, charter boat captain and ship’s agent, Bill Forslund has worked the waters between Puget Sound, Alaska and Hawaii for more years than he’d like to mention. He now spends his days running skiff for Fishermen’s News from our offices in the
Fishermen’s Terminal neighborhood of Seattle. Bill knows the commercial fishing industry and he knows how to reach it.
For help in designing an advertising program to reach the Pacific Coast commercial fishing market – or just to share sea stories – contact Bill at 206-284-8285 or [email protected].
