Download latest sustainability Report

report 2011/2012

Sustainability Inspiring

1 Facts at a Glance

2 Core Values

3 Awards

4 Who We Are

6 Astro Malaysia Holdings Berhad

7 Income Statement

8 Message from the Chairman

10 CEO’s Statement

12 Corporate Governance

14 Managing Risk and Sustainability

16 Engaging Our Stakeholders

20 Astro in the Marketplace

26 Empowering our People

36 Astro in the Community

46 Caring for the Environment

50 Data

53 Global Reporting Initiative Content Index

59 Glossary

60 Contact Us

About thIS reportScope of the reportThis report covers broadcast and publication operations of Astro Holdings Berhad and its related subsidiaries. This report does not cover the operations of our foreign subsidiaries and affiliates where we have less than 51% ownership. Total revenues from these subsidiaries account for less than 1% of total revenue and the Group does not have control over their operations.

MaterialityThe report has been produced taking into consideration the concerns of internal stakeholders. Material issues have been compiled and linked to our risk registrar. These issues are addressed in our report and relate to growing market competition, regulatory framework, service availability, procuring exclusive and compelling content, financial, technology and innovation, people, branding and reputation. As part of our continual improvement in sustainability disclosure, we will conduct a materiality workshop in preparation of future reports to ensure our disclosure takes into account concerns of external stakeholders.

CompletenessAll data presented in this report is from 1 February 2011 to 31 January 2013. We have attempted to provide a complete overview of our operations within the established scope. We believe that the data presented is fair representation of our performance and have included detailed notes in relevant sections to ensure transparency.

reporting StandardThis report is guided by the Global Reporting Initiative 3.1 and is currently in the process of being assured by an independent assurance provider.

reporting CycleThis is the Group’s fifth report on its Corporate Responsibility (CR) initiatives. Our reports are published on an annual basis except for 2011 which is merged with 2012.

AssuranceIn line with our efforts to be transparent, we have sought an independent verification of our report for the first time to complement our own internal data management systems and controls.

1 ASTRO MALAYSIA HOLDINGS BERHADsustainability report 2011/2012

FAcTS AT A GLANcE

3.485m residential pay-TV subscribers

209,000 net additions of pay-TV subscribers in 2012 compared to 2011

209,000 NJOI customers

RM503madvertising revenue

Revenue

RM4.3bProfit After Tax

RM420m

12.3mweekly radio listeners

4,454permanent employees

2

cORE VALuES

INTEGRITY• Act with honesty and truthfulness• Conduct business with uncompromising

integrity and professionalism• Take accountability for our actions and

behaviour• Display fairness in our actions• Discharge authority accorded to the

position responsibly

INNOVATION• Challenge the status quo to bring out

the best in individuals• Show resourcefulness and creativity in

resolving problems• Generate imaginative ideas and convert

them into innovative solutions• Continuously look for opportunities to

produce new and different ways of doing things

• Continuously learn, develop and improve

RESuLT DRIVEN• Focus on output• Assume responsibility• Execute flawlessly• Determined to achieve goals of the team and

organisation• Deliver superior results conscientiously through

teamwork

RESpEcT• Work as a team with respect and trust for each

other• Listen carefully and understand others’ point of

view• Treat people with respect and dignity• Show appreciation, contribution and celebrate

success• Appreciate differences and diversity of people

working together• Display awareness and impact of our behaviour

on others

pASSION• Love the work we do• Strive beyond our job to deliver exceptional

service to our customers• Show pride, enthusiasm and dedication in what

we do• Set challenging and competitive goals and are

not deterred by setbacks or problems• Have the tenacity and perseverance to handle

difficult situations with a ‘Never Give Up’ attitude

3 ASTRO MALAYSIA HOLDINGS BERHADsustainability report 2013AwArdS

CMo Asia’s best CSr practices Awards (Singapore) 2012

• Winner – Best CSR Practice Overall category• Winner – Support and Improvement in Quality Education

category

edison Award 2012

• Best Foreign Produced Tamil Drama – Astro Vaanavil’s Enna Pizhai Seithen?

Effie Awards Malaysia 2012

• Bronze for Tutor TV

Global Corporate Social responsibility (CSr) Awards (philippines) 2012

• Merit Award

International business Awards (Stevie Awards) 2012

• Silver Stevie Award – CSR programme of the Year in Asia, Australia and New Zealand

Kancil Award 2012

• Chairman’s Award – Henry Tan• Silver Award for Astro Radio (Campaign)• 7 Bronze Awards for Film (Single), Radio (Single) & Craft

(Copywriting) categories

Malaysia’s 100 leading Graduate employers Award 2012

• Most Popular Graduate Employer in Broadcasting and Media

Malaysia Achievement Summit & Awards (MACA) 2012

• Organisation Special Achievement Award

Malaysian Indian Film Festival 2012

• Best Film – Papadom

2012 New York Festivals International television & Film Awards

• Silver World Medal – for Public Service Announcement – Broccoli

• Silver Bronze World Medal – Astro 2011 Lineup – Water World

• Silver Bronze World Medal – Suara Kami 2011 Music Video – Malaysian Boy

• Bronze World Medal – Astro Hari Raya 2011 – Togetherness• Bronze World Medal – Astro 2011 Lineup – Water World• Gold World Medal for ‘Best Writing’ – The Kitchen Musical• Bronze World Medal for ‘Best Performance’ – The Kitchen

Musical

NpC Awards 2012

• Best Media Organisation (Community Service) – Astro Radio

proMAXbdA ASIA 2012

• Gold for ‘Best Entertainment/Variety Promo’ – RM1,000,000 Money Drop

• Gold for ‘Best Public Service Announcement’ – Saving Energy – The Future Investment

• Silver for ‘Best Holidays/ Seasonal Promo’ – Astro Hari Raya 2012

• Silver for ‘Best Public Service Announcement’ – Eat Healthy Live Healthy PSA – Processed Beauty

• Gold for ‘Rocket Award’ – Radzi Rajudin

promax bdA 2012 Sports Media Marketing Awards

• Gold for ‘Best use of Design’ – Our Olympians• Gold for ‘Best use of an Athlete’ – Our Olympians• Gold & Silver Award for ‘Best Directing’ – Our Olympians &

I’m Coming Home – Fans Waiting

public relations (pr) News Corporate Social responsibility (CSr) Awards (washington d.C., u.S.A) 2012

• Honourable Mention – Social Good category

putra brand Awards 2012

• Putra Brand of the Year• Media & Entertainment (Gold)• Media & Entertainment – MY FM

2012 world Media Festival

• Gold Award – The Kitchen Musical

world bloggers & Social Media Awards 2012

• Best Music Blog – Yuna Inspired• Malaysia Achievement Summit & Awards 2012• Organisation Special Achievement Award – Astro

4

WHO WE ARE

5 ASTRO MALAYSIA HOLDINGS BERHADsustainability report 2013

Astro Malaysia Holdings Bhd (Astro) is Malaysia’s leading consumer media entertainment group. We operate digital television and radio stations, produce local content, publications and digital media.

Astro has a paid up capital of RM519 million. We were listed on the Malaysia stock exchange on 19 October 2012. The public portion under the retail offering was more than six times oversubscribed, and the institutional portion, excluding the MITI offering and cornerstone allocation, was over-subscribed by more than 30 times. The total proceeds from the Initial Public Offering were approximately RM4.5 billion, of which the amount raised by Astro was approximately RM1.4 billion.

Our largest shareholder is Astro Networks (Malaysia) Sdn Bhd with 70.66% of share ownership as at 30 April 2013.

In 2012, Astro generated revenue of RM4.3 billion through three revenue streams. Our television operations contributed 94% of our overall group revenue. We have recorded average consistent 10% year on year growth in total revenue.

Astro comprises 24 Malaysian subsidiaries. This includes a subsidiary in Brunei where we operate a broadcast station, and three subsidiaries as minority shareholders. Our transmission hub is the 350,000 sq feet purpose built All Asia Broadcast Centre located in Bukit Jalil. We also operate from the MEASAT Teleport and Broadcast Centre in Cyberjaya and manage studios in Bursa Malaysia, Kuala Lumpur and Wisma Ali Bawal in Petaling Jaya. To serve or customers we have two call centres and five regional offices across Malaysia.

We employ 4,454 full time employees who are instrumental in delivering a great customer experience. As a reflection of the entertainment industry, over 85% of our employees are between the ages of 21-40.

television

MEASAT Broadcast Network Systems Sdn Bhd broadcasts 164 entertainment channels, 26 Near Video On Demand and 10 Astro First channels. With 3.5 million customers, our paid TV reaches 52% of homes with televisions in Malaysia. We offer a range of

customer enhancement experience with introduction of 28 high definition channels, Personal Video Recording, Video-On-Demand and Internet Protocol Television (IPTV) services. We also operate a free Direct-to-Home (DTH) satellite services, offering an additional 19 television channels.

radio

Astro Radio Sdn Bhd operates nine FM terrestrial radio stations and 20 DTH radio channels, and two localised radio channels catered to Sabah and Sarawak respectively. With a reach of over 12.4 million radio listeners a week, our air play crosses a wide spectrum of music and talk radio genre. We broadcast in four languages and two local dialects. We operate four out of five top radio channels in Malaysia and are ranked first in every language station.

Content

We nurture the local entertainment industry through supporting, creating and distributing original multi language content of various genres. We have 37 channels offering 47,400 hours of local content. We also produce and distribute locally produced films. We have the capacity to produce up to 16 movies per year.

print

Our publications arm, Astro Publications, publishes eight local entertainment and lifestyle magazines in different languages. With a circulation of 200,000 copies a month, our magazine covers entertainment, fashion and automotives. We also have four new web-based publication to support our print content.

digital

We are increasingly looking at ways to leverage our content on digital media. Our digital investments are targeted at making our TV, radio, publications and interactive content increasingly seamless. We are developing apps to allow customers to not just watch but also control their TV experience or engage with interactive content while watching. Astro on the Go is our flagship initiative into delivering integrated content experience.

6AStro MAlAYSIA holdINGS berhAd

tV & radio Content

digital Media & publications others

Astro Entertainment Sdn Bhd 100%

MBNS Multimedia Technologies Sdn Bhd 100%

Astro Shaw Sdn Bhd 100%

Astro Awani Network Sdn Bhd 80%

Tayangan Unggul Sdn Bhd 100%

Advanced Wireless Technologies Sdn Bhd 25%

UMTS (Malaysia) Sdn Bhd 100%

Endemol Malaysia Entertainment Group Sdn Bhd 49.99%

Nusantara Films Sdn Bhd 100%

Nusantara Edaran Filem Sdn Bhd 50%

Astro Arena Sdn Bhd 100%

MEASAT Broadcast Network Systems Sdn Bhd 100%

Astro Productions Sdn Bhd 100%

Astro (Brunei) Sdn Bhd 100%

Kristal-Astro Sdn Bhd 48.9%

Note: This chart represents Astro Malaysia Holdings Berhad’s main operating subsidiaries and associated companies under its key businesses

Yayasan Astro Kasih 100%

Astro Radio Sdn Bhd 100%(formerly known as Airtime Management And Programming Sdn Bhd)

Perfect Excellence Waves Sdn Bhd 100%

Maestra Broadcast Sdn Bhd 100%

MEASAT Radio Communications Sdn Bhd 100%

Radio Lebuhraya Sdn Bhd 100%

Astro Digital Sdn Bhd 100%

Astro Digital 5 Sdn Bhd 100%(formerly known as Digital Five Sdn Bhd)

Astro Publications Sdn Bhd 100%(formerly known as MEASAT Publications Sdn Bhd)

7 ASTRO MALAYSIA HOLDINGS BERHADsustainability report 2013INCoMe StAteMeNt

for the financial year ended 31 January 2013

Group

2013RM’000

2012RM’000

Revenue 4,264,967 3,846,677Cost of sales (2,609,630) (2,212,657)

Gross profit 1,655,337 1,634,020Other operating income 34,250 26,592Marketing and distribution costs (490,895) (313,366)Administrative expenses (413,586) (358,868)Finance income 62,368 68,306Finance costs (278,476) (191,438)Share of post tax results from investments accounted for using the equity method 5,940 4,190

Profit before tax 574,938 869,436Tax expense (155,145) (235,246)

Profit for the financial year/period 419,793 634,190

Attributable to:Equity holders of the Company 417,999 629,061Non-controlling interests 1,794 5,129

419,793 634,190

Note: Please refer to Astro Malaysia Holdings Berhad 2013 Annual Report for more details.

8MeSSAGe FroM the ChAIrMAN

Astro continues to be a large part of the daily lives for almost 3.5 million television-owning families and 12.3 million weekly listeners across Malaysia. Every day, our content in local sports, news and education provides Malaysian households with access to events of national interest as well as knowledge-based and educational content.

The past years have made the TV programming market highly competitive with liberalisation and several new entrants. However, we believe that our social commitment remains unique, as we use our years of experience by contributing to education and nation building.

We believe that this gives us an edge with our customers who trust us to provide high-quality, engaging, and responsible programming which meets their entertainment, education, and information needs.

With public interest in social responsibility steadily growing, Astro is pleased to release our fifth instalment of “Inspiring Sustainability” which covers our corporate responsibility activities until 2012.


Commitment to disclosure

Our commitment to disclosure remains steadfast because we believe that sharing our goals, efforts and progress encourages better management of our commitment to sustainability. This is in turn contributes to greater economic efficiency and greater capacity to generate wealth. This is important as it is not just for the benefit of the investor but also for the gain for society.

Communicating the Group’s performance in our commercial, environmental, social, and governance activities enhances our brand, improves credibility and boosts operational efficiencies – all of which are crucial ingredients to become a service provider that matters to all our stakeholders.

role of Corporate responsibility in Astro

Over the years, we have grown to learn that corporate responsibility is not just about doing the right thing for the community. Behaving responsibly offers direct business benefits that cannot be gained through any other means. A good reputation and positive public perception sets us apart in the eyes of our stakeholders which include our investors, suppliers, employees and even our customers.

Fair business practices are no longer preferred but now insisted upon. And reducing resource use, waste and emissions does not just help the environment but also allows us to stretch the ringgit. Putting our audience first in content creation has ensured that we have always been able to provide for the evolving wants and needs of our consumers, from delivering superior technology in media delivery to providing the best value that money can buy. Add to that our keen ear to listen as well as the drive and commitment of our employees to continuously Go Beyond to serve our customers, and we have a fail-safe method to success.

the road to results

As CSR gains momentum in the business community, we recognise that we still have much room for improvement to become truly sustainable. Corporate Responsibility has now started to seep into the DNA of our company – established through the way we engage with our stakeholders, the way we think about giving back to what we take from communities and the environment as well as our continuous commitment to build the best value proposition for the people we serve.

We have made tremendous impact in revolutionising the way Malaysian students learn through our Learning platforms in 10,000 schools across the country. Our employees have served more than 58,408 volunteer hours in a diverse range of grassroots communities across the nation through Community service. We have partnered the Malaysian community arm of Cardiff City Football Club, 1Malaysia Cardiff City, the Badminton Association of Malaysia and other reputable sporting bodies to encourage healthy participation in Sports and Wellness and encouraged youth to consider a career in the sports industry. We continue to influence behaviours with regards to Environmental practices at the workplace as well as at sea through our record breaking under water programmes. In addition to this, we continue to make innovations in the Malaysian media industry with technologies unique only to Astro to enhance the experience of all TV viewers and radio listeners in the country.

As we do this, we continue to discover and learn to use all the building blocks we require to achieve true sustainability and we are gradually aligning our various Corporate Responsibility programmes to our four pillars – Lifelong Learning, Sports & Wellness, Community Development and the Environment. Moving forward, we continue to ensure that all our CR activities are result-oriented, strategically planned and executed and amalgamated towards a bigger picture.

In the coming year, we will be consolidating and assessing our programmes and contributions to ensure that these activities are useful, relevant and timely to our stakeholders. We will intensify our engagement activities with our stakeholders, continue to implement programmes to make Astro a great place to work and seek out new partners and possibilities for collaboration to serve the community.

None of our efforts and programmes would have succeeded without the help and contribution of all our customers, listeners, suppliers, regulators, employees and other stakeholders. It is your support that has made Astro what we are today, and so we ask you to once more to continue to lend your support so that we may achieve more for all our stakeholders, the community and for the country.

Yang Amat Berbahagia Tun Zaki Tun AzmiChairman

Astro Malaysia Holdings Bhd

10Ceo’S StAteMeNt

Strategy for Sustainability

We recognise our businesses are driven by passionate people who work tirelessly to earn the loyalty of our customers who have remained with us for over 15 years. Therefore, the foundation of our strategy has always revolved around people.

We have identified four corporate responsibility pillars, namely Lifelong Learning, Sports and Wellness, Community Development and Environment, to determine how we can best contribute towards greater good.

lifelong learning

Going beyond what is expected of a media entertainment company through National Codes of Compliance, we are cognisant of the need to ensure our content brands are positive role models. Beyond utilising tools such as rating systems and parental locks, we are determined to produce content that instil life-enriching values in our viewers and listeners.

Following encouraging response to our TUTOR TV UPSR channel from students, parents and teachers in 2010, we launched TUTOR TV PMR and TUTOR TV SPM to help PMR and SPM students revise for major papers. The programmes helped more than a thousand students in a single month at the height of the examinations.

To make sure our Learning platform reaches more students, we organised Kampus Astro on Wheels, Kampus Astro Bersama Komuniti Sekolah and Karnival Kampus Astro, where more than 400 Astrolites travelled 14,000km across the country to visit over 500 schools to help approximately 100,000 students.

Sports and wellness

Together with ESPN Star Sports, Astro again made broadcast history in Malaysia this year by bringing the first-ever 3D live telecast of the Barclays Premier League (BPL) to sports fans across the nation.

To encourage participation in sports among children, we introduced 1MCC-Astro Kem BOLA, an opportunity for boys and girls between 10-12 years old to train under professional coaches from 1Malaysia Cardiff City (1MCC), the Malaysian community arm of Championship League winner and newly promoted to the BPL, Cardiff City Football Club.

With badminton being the favourite sports of so many Malaysians, we launched Kem Badminton Astro. We are collaborating with the Badminton Association of Malaysia to unearth and train young talents to be the next world champion.


Community development

We encourage the spirit of giving via Astro Kasih employee volunteer program, which has reached out to hundreds of people nationwide from children in paediatric wards, underprivileged children, cancer patients to fishermen communities.

We are pleased with Astro Hostel Project, which kicked off in Sekolah Kebangsaan Magandai in Kota Marudu, Sabah, where we built a hostel to provide 100 students with comfortable living facilities for a better learning environment. Without needing to walk hours through the jungle to get to school, the results of this project were encouraging, seeing an increase in the number of student enrolment as well as a boost in academic performance. SK Magandai achieved impressive results in the UPSR examination last year, with a passing rate of 87.5%, which more than doubled the 41.6% passing rate in 2010 and 50% in 2009.

Embracing the power of the people, the maiden Suara Kami Karnival 2011 rallied thousands of young people in celebration of our 15th anniversary and Malaysia Day. With big names such as Yuna, Hujan, Faizal Tahir, Pop Shuvit, and Stacy, the festivities peaked when the event was graced by our Prime Minister Datuk Seri Najib Tun Razak, demonstrating the importance of engaging with the future generation.

environment

This year marked the culmination of our three-year commitment to our Environmental Strategic Plan. Amidst the challenges faced, we are encouraged to review and reflect on our targets, achievements, strategies and efforts to achieve better outcomes in the future. Moving forward, we will include Scope 2 and 3 emissions into our carbon accounting on top of our efforts to reduce the usage of electricity, water and waste at our facility. We are also looking to include our other business operations within the Klang Valley footprint to achieve a Company-wide effort to go green.

Over the last 15 years, our key performance matrices have grown from strength to strength, driven primarily by continued strong demand for our products and services. In an ever evolving business environment, our accomplishments in corporate responsibility must grow in tandem with the scope of our businesses.

2013 is the year of Astro Team ‘Going Beyond’. With this theme driving our business and corporate responsibility efforts, we are excited to see what positive contribution we can bring to the community.

Dato’ Rohana RozhanCEO

Astro Malaysia Holdings Bhd

12CorporAte GoVerNANCe

STRATEGIC CONTRACTS & PROCUREMENT

CORPORATE FINANCE, TREASURY & INVESTOR RELATIONS

FINANCE & RISKMANAGEMENT

CORPORATESECRETARIAL

HUMAN CAPITAL

REGULATORY

COMMUNITY AFFAIRS

LEGAL PUBLICATIONS

RADIO

TV

TALENT

FILM

COMMUNICATIONS

BROADCAST &PRODUCTIONS OPERATIONS

STRATEGY, PRODUCTS& TECHNOLOGY

BOARD OFDIRECTORS

AUDITCOMMITTEE

CHIEFEXECUTIVE

OFFICER

CORPORATEASSURANCE

CONTENT GROUPCUSTOMER GROUP


The Board of Directors of Astro (the Board) is the highest governing body at Astro Group. The responsibility of the Board is to guide and lead the Group’s strategy and ensure compliance and accountability to shareholders. The Board is guided by the listing requirement of Bursa Malaysia and the Malaysian Code of Governance. The Chairman of the Board is responsible for ensuring the Board’s effectiveness and conduct in discharging its duties. The CEO has overall responsibility over the business units and day-to-day management, organisational effectiveness and implementation of Board policies, strategies and decisions. The Board is supported by three working committees. The audit committee is a listing requirement of Bursa Malaysia, provides independent assessment of the Group’s financial report. Guided by best practice of corporate governance, the Board has also in place a remuneration committee and a nomination committee. Each committee is headed by an independent non-Executive Director.

We ensure views and concerns of our shareholders are listen to. Shareholders can raise issues at the Annual General Meeting as well as through the company secretary.

board composition

The seven member board is helmed by an Independent Non-Executive Chairman. The CEO is the only executive director on the board. There are three Independent Non-Executive Directors, which fulfills the prescribed requirements for one third of the membership of the Board to be an Independent Board Members.

All except one member of the Board are Malaysians. Our board members helmed from varied business and professional backgrounds and bring with them a wealth of experience in media, finance and telecommunications. This diverse mix of professional background bears favourably in the decision and policy formulation of the Board. There is currently one woman on the Board.

Management and remuneration

The Board’s fees and benefits in kind are established by the remuneration committee. The Board conducts an assessment of the Astro management, the Board’s effectiveness and competencies twice a year. The KPI of the Chairman and the CEO is established by the Board and appraised annually. The remuneration committee recommends to the Board their remuneration, increment and bonus.

The Board is assisted in its duties by a seven member senior leadership team, led by the CEO. Each member of the leadership team has distinct responsibilities, both for commercial and performance issues. Remuneration and objectives are linked both to overall company performance, as well as individual performance and compliance with the company triple bottom line policies and strategies.

Astro operates a bonus scheme for its employees which are dependent on the level of profits against targets, together with an assessment of each individuals’ performance. At management level where corporate responsibility is part of their primary job description, remuneration is linked to their corporate responsibility performance.

business ethics

We believe that we should conduct business with honesty and integrity, and respect the integrity of persons with whom we do business. Astro has a zero-tolerance policy to bribery and corruption. This is outlined in our “Code of Business Ethics” which applies to all employees, vendors, contractors and short term employees.

All employees undergo an annual Code of Business Ethics training via an on-line learning and assessment programme. We also have a whistle blowing policy and a confidential Fraud and Ethics Line to report or prevent fraud. Employees can report individually to managers or to the Vice President, Group Corporate Assurance.

Compliance

The Group has not had any administrative or judicial sanctions levied against the Company for failure to comply with laws or regulations, including international declarations/conventions/treaties, and national, sub-national, regional, and local regulations concerning the provision and use of the reporting organisation’s products and services during the period reported.

14MANAGING rISK ANd SuStAINAbIlItY

BOARD OF DIRECTOR/AUDIT COMMITTEE

SENIOR MANAGEMENT

TEAM(GROUP RISK

MANAGEMENTCOMMITTEE)

HEAD OF BUSINESS UNIT

OPERATIONALSTAFF

STRATEGICPROJECTS

OPERATIONAL

IDENTIFICATION

ASSESSMENT

RESPONSE

MO

NITOR

REPO

RTING

GROUP RISKMANAGEMENT

As a leading media and entertainment provider, the Group faces many challenges in achieving its strategic objectives. The Group’s Risk Management initiatives guided by the Group Risk Management Framework aim to timely identify, proactively evaluate the impact and consequences of these risks, and ensure the Group’s preparedness and its ability to mitigate them in response to the evolving economic and regulatory landscapes as well as innovations and technological advancements. The continuous risk management and monitoring process is reported by the respective business units to the Group Risk Management Committee and thereafter to the Audit Committee and the Board as depicted in the diagram below.

The key risks highlighted and summarised below are not exhaustive.

We continuously identify risks which may affect the financial performance and sustainability of our operations, to ensure that we achieve our objectives in the immediate and long-term. Astro Malaysia Holdings (AMH) and subsidiaries are governed by the legal, regulatory and business environment in Malaysia, and developments within these areas are therefore carefully monitored.


Market and Competition

We acknowledge the presence of competition in the TV and content media market in Malaysia including players offering bundled mobile, TV and data services. Additionally, there may be competitive pressures on our TV and Radio Adex share. The Group is cognisant of the competitive landscape and has established theappropriate strategies and measures to compete in this environment. More information can be found on pages 20 to 25.

political, legal and regulatory

The Group operates in an industry that is subject to a broad range of rules and regulations put in place by various governing bodies and relevant authorities. New rules and regulations may also be implemented from time to time and we recognise that any non-compliances thereof may have a material adverse effect on the Group’s financial performance and operations. To manage any potential uncertainties, the Board and Management constantly keep abreast with all relevant developments and are in regular contact with the relevant authorities and the Group’s legal advisors, and emphasise strict compliance with all relevant rules and regulations. More information can be found on pages 16 to 19.

Services Availability

The Group is highly dependent on a wide range of systems, including the MEASAT-3 and MEASAT-3a satellites, broadcast equipment and business systems, in order to deliver high-quality services to our customers. The Group continually reviews and enhances its systems and their interconnectivity to minimise service interruption. The Group also has two broadcast centres and alternative hot-site for its business systems which provides redundant capacity for transmission and business resumption purposes. Business continuity plans are regularly reviewed and tested by the Group coupled with a fit-for-purpose insurance program to further mitigate business losses. More information can be found on page 22.

procuring exclusive and Compelling Content

Popular content with TV audiences is pivotal for customer acquisition and retention. The increasing cost of sourcing or procuring external content, especially relating to sports and premium content, as well as third-party channels licensed for a limited period may result in our inability to obtain or renew compelling TV content at acceptable rates. In our radio operations, the ability to produce appealing radio content is key to the Group’s position as the leading radio network in Malaysia. Thus, the Group constantly explores opportunities to develop proprietary-signature content and works closely with key programme providers while diversifying its sources of third-party content. More information can be found on page 22.

technology and Innovation

Technology and innovation are critical to our business and industry. The Group strives to be at the forefront in technology and innovation to achieve the first mover advantage in making content available on all platforms from DTH to IPTV to Astro on the Go (AOTG). At the same time, our facilities and equipment are continuously being upgraded to enhance security, improving delivery of high definition and rolling out quality customer experiences. The Group has also taken steps to maintain best in class operations with 99.9935% availability while ensuring its systems remain current and relevant through continuous maintenance and system upgrades.

Financial

The effective management of its financial exposures namely foreign currency, interest rates and credit risks are key to preserving the Group’s profitability and sustainability. The Group’s Finance team provides support to management and to ensure accurate financial reporting and tracking of the Group’s business performance with monthly reporting on financial performance provided to the Board. The Group guided by the Treasury policy under the purview of the Treasury Committee, also manages risk to capital and cash investments by providing appropriate protection against foreign currency and interest rate movements. More information can be found on page 6 and in our Annual Report.

people

The Group’s success depends to a significant extent upon, among other factors, our ability to continue to attract, retain and develop our human capital and talent across our operations. Thus, our inability to do so could have a material and adverse effect on our business, prospects, results of operations and financial position. Fourth para, last sentence to be changed to: The Group’s people strategies strives to make Astro a great place to work through various talent development initiatives such as programmes for graduate studies, apprenticeships and leadership development programmes for high potential staff. Management also actively cultivates a talent pool which is part of the Group’s key functions succession planning.

branding and reputation

Brand identity and brand value are crucial to operating companies within the Group as it drives overall reputation of the organisation. The Group advocates corporate responsibility through programmes that focus on community development, education, nurturing of our youth and conservation of the environment. The Group has launched the Go Beyond branding campaign that integrates all subsidiaries within the Group as well as to reinforce our brand equity in the public’s eyes.

16

Effect ive stakeholder engagement provides opportunities for us to align our business practices with societal needs and expectations, which helps drive long term sustainability and shareholder value.

Partnerships with people and organisations from civil society are an integral part of our company’s success. As we combine our resources and competencies with our stakeholders to achieve a common goal, we also share both the risks and benefits, making the rules of engagement the most crucial part of this partnership.

Our stakeholders are identified based on broad criteria and outlined in the matrix below:

• The significance of our business operation decisions to the stakeholder

• The importance of the stakeholder group to our business operations

• The opportunity to access new ideas• The requirements of regulators or

permit-issuing bodies• The risk of getting incomplete

information by excluding a group

eNGAGING our StAKeholderS


Stakeholder engagement Matrix

StAKeholder ApproACh OBJECTIVE

Government and AuthoritiesIdentify and assist the Government to achieve national objectives that are in line with the company’s business goals

To gain support, endorsement and assistance when carrying out projects

Regulators Compliance to, and where possible surpass, industry standards set

Maintenance of broadcasting license for long-term continuity of business

Employees and their familiesProvide a healthy, safe and balanced working environment for our employees to work in and achieve their true potential

Motivated and productive employees that contribute to better cooperation and initiative in improving business operations

CustomersContinuously identify opportunities, fulfill the needs and create value for the people we serve

Tap greenfield markets alongside improved customer retention and continued loyalty

Media and social media practitioners Provide constant, timely and transparent communication channels

Accurate dissemination of internal information to the public

NGOs and other interest groupsBeing sensitive to the concerns and issues highlighted by civil society

Understanding alternative views and interests for the ability in adapting dynamically to public needs

Suppliers and service providersProviding clear guidelines and procedures on effective partnerships

Build proactive mutually beneficial partnerships to fulfill a shared business objective

Contributing to Achieving National Goals

Government support is critical to the success of any business therefore making it necessary to establish and maintain good working relationships with authorities at different levels particularly in the constituencies of which we operate.

As a media conglomerate, our presence in half of the country’s households play a significant role in nation building and social influence. Aligned with the government’s goals in fostering continued peace, social harmony and economic growth, Astro prides itself in promoting unity in diversity through a shared consciousness and experience.

Our unique reach to 3.5 million Malaysian households provides an extraordinary position for Astro as a company to practice corporate responsibility in our business operations. On a practical level, government authorities with long-established relationships with the communities we operate in, as well as other local and national stakeholder groups, play a crucial role in convening and facilitating discussions between our work and stakeholder representatives. Many of our CR projects aimed at demonstrating goodwill in the community require extensive government-led consultations which may be related to regional economic planning, environmental permitting or exploration licensing, details on land and assets or the design and management of infrastructure.

Therefore, a good rapport with the government through a shared vision and managed expectations is key in our efforts to carry out projects that benefit the community and the nation as a whole. For a more extensive analysis on Astro in the Community, see pages 36 to 45.

18eNGAGING our StAKeholderS

engaging our regulators

The nature of our business requires strict compliance to a number of crosscutting media- and security-related regulations. Our TV and radio companies are subject to the Communication and Multimedia Act 1998 (MCMC), governed by the Ministry of Information, Communications and Culture (MICC) while our production and publishing businesses are compelled to observe the regulations set by the National Film Development of Malaysia (FINAS) and the Ministry of Home Affairs.

Astro regularly engages our regulators and related government agencies to ensure complience. Regulatory compliance trainings are held no less than twice a year, where relevant employees are briefed on the governing regulations. Our publications also go through equally stringent filtering procedures during the editional process.

empowering our people

Astro’s success is impacted and influenced to a large extent by the actions and behaviours of internal stakeholders. At Astro, we believe that our people are the driving factor behind our every accomplishment and milestone. It is therefore crucial to ensure a healthy working environment to make sure that our employees are mentally and emotionally invested in their work as the largest contributors to Astro’s success. We have dedicated an entire chapter on Empowering Our People on pages 26 to 35.

Astro Kasih was strategically designed to engage our employees in a Volunteer Program which has proven to have tangible benefits to our employees, shareholders, the community and the company alike. For an in-depth look into Astro Kasih, please refer to Astro in the Community on pages 36 to 45.

putting our Customers First

Over the years, we’ve learnt to place a high value on listening to our customers to help us understand their current and future needs. This also allows as to gauge satisfaction levels of the current services we provide and gives us that opportunity to solicit helpful feedback on potential programs or initiatives. We have designed and implemented an extensive engagement process to gather specific and targeted information to guide our future organisational activities and procedures. For further information on these engagement processes, turn to Astro in the Marketplace on page 20.

The growing public awareness on sustainable practices has also drawn our attention on ensuring that our products, services and business operations have the environment at its best interests. This year, we close the first commitment period of our 3-year Environmental Strategic Plan (2009 – 2011). Please see Caring for the Environment on pages 46 to 49 for our full report.

Managing the Media

The media has a considerable influence on public opinion, and can improve or harm how we are viewed in equal measure. It is therefore crucial to keep a close and transparent relationship with the media to ensure that we are not portrayed incorrectly on issues related to our work.

The channels of communication with the media extend widely considering our own stake in the business. We use press releases to provide information about our product launches alongside publishing them on our own media channels which are readily available to the public. We also publish financial results, announce important events and detail our response to significant issues.


In the Digital Age, we also use the various forms of media, platforms, some of which have evolved into a medium of interaction for our various teams conducting marketing and customer engagement, research and analytics, internal communications, customer service and human resources.

working with NGos and Interest Groups

Civil societies play a crucial role in filling the gaps that are not occupied by Government or businesses. Valued as an integral part of any healthy society, we continually engage with these groups as either sounding boards, benchmarks to social trends and even partners where our values are aligned. We demonstrate our associations with a number of NGOs and interest groups on page 44 of the Astro in the Community section and page 46 of the Caring for the Environment section.

Shaping a healthy Supply Chain

Our supply chain comprises of all companies and organisations that provide goods or services to our company as well as to our customers. Ensuring a sustainable and healthy supply chain is essential to delivering value for money, identifying risks and aligning with best practice supply chain initiatives. We have developed several channels of managing our supply chain which can be further detailed on page 22 at the Astro in the Marketplace section.

20AStro IN the MArKetplACe

Going beyond to Keep Customers delighted

Every customer expects a great experience, excellent service and world-class content. As part of our commitment and efforts to continuously improve and innovate, we engage with our customers through a myriad of customer touch points to help us drive improvements to our customer experience. This is further complemented with the understanding of customer feedback, profile and customer behaviour; and applying what is learned inside the organisation to drive the improvements.

Customer touchpoints

Our Subscriber Management System provides direct interaction with all ASTRO customers throughout the Malaysian footprint, from enquiries to billing, payment to activation of accounts and service selection.

At Astro, we are unreservedly open to hearing on how we can improve ourselves. Apart from feedback via our Subscriber Management System, customers may also convey their feedback through third party organisations such as:

• The Malaysian Commission for Multimedia and Communications • The Ministry of Information, Communications and Culture• The Ministry of Domestic Trade and Consumer Affairs• The Federation of Malaysian Consumer Organisations• The National Consumer Complaints Centre

providing Value

In view of the challenging economic environment, Astro has been conscientious in providing value to its customers by reinvesting in our broadcast and customer service infrastructure, as well as increasing our content spend in local content and the localisation of foreign content.

engaging our audience beyond the screen

Committed to providing the best viewing experience, Astro continues to break barriers and explore engaging our viewers beyond the screen. Employing our superior digital expertise, our audience can now interact with our content via a plethora of options. Coupled with our on-ground promos, mobile and web access, our interactive services give our viewers a full 360° experience.

red button

The Red Button service is an interactive element which allows viewers to press the Red Button on the remote control to trigger an on-screen pop-up. These overlays may allow viewers access to view information, pictures or video in a fully interactive space that can be navigated with the remote control. Interactive content includes The World Cup Mosaic, Akademi Fantasia 8 on Astro Ria (Channel 104), Oasis Info Solat on Astro Oasis (Ch 106), Miss Astro Chinese International Pageant on Astro Wah Lai Toi (Channel 311), Discovery Shark Week on Discovery Channel (Channel 551) and festive promotions.

Astro First

On January 11, 2011, we launched Astro First, the first-of-its-kind service that brings the cinema experience right into the home. With the Astro First Movie Portal on Astro Channel 480, the window between the cinema and Pay TV is shortened providing Astro customers access to the latest local cinema titles in Malaysia, some as early as two weeks post-cinema debut, available for viewing via a simple SMS order. Entertainment history in the making, our viewers can enjoy the latest movies, just premiered in the Malaysian cinemas, in the comfort of their own homes.


THE p. RAMLEE TRIBuTEIn line with Astro’s effort to bringing the best of local content on our platform, we launched Di Mana Kan Kucari Ganti campaign, a showcase of works by the iconic legend, the late Tan Sri P. Ramlee.

Throughout October 2011, we provided an array of comprehensive offering with a 360 proposition via online, on air and on ground which included the airing of 56 of his films sorted by genre such as comedy, drama and award winning titles on Astro-branded channels namely Ria (Channel 104), Prima (Channel 105), Oasis (Channel 106), Ceria (Channel 611), Citra (Channel 131) and Warna (Channel

132) alongside a special documentary which explores the life of P. Ramlee on the History Channel.

Riding on this campaign, the History Channel in collaboration with Astro and Dewan Bandaraya Kuala Lumpur hosted an appreciation concert titled “Konsert Penghargaan P. Ramlee Di Mana Kan Ku Cari Ganti” which brought together a string of big names in the music industry, such as Dato Sharifah Aini, M Nasir, Ning Baizura, Hujan, Meet Uncle Hussein, Yuna, Ella, Shahir and Aizat whom performed cover versions of songs made popular by the late P. Ramlee in their own artistic interpretations.

The concert was aired on a special P. Ramlee channel in HD. To further strengthen the campaign’s proposition, popular P. Ramlee songs were played intermittently on our radios. Inspired by the campaign, Radio XFM gathered 18 young local musicians such as Monoloque, One Buck Short, Seven Collar T-shirt, Pop Shuvit and Bittersweet to record a cover version of the legend’s songs. All funds raised from selling the campaign merchandise went to Tabung Pustaka Peringatan P. Ramlee.


doING buSINeSS wIth AStro

Our Code of Business Ethics outlines the practice and standards for our vendors, contractors and suppliers must undertake in their dealings with us and covers matters related to business ethics, record keeping, questionable payments, conflict of interest, dealing with business interest or relationships outside the company, confidential information, gifts and entertainment and harassment.

Where required, suppliers need to have a robust business continuity plan to ensure minimal disruption in the supply of goods and services as well as to comply with Environmental Preferable Procurement guidelines by utilising alternative materials whenever cost effective.

buSINeSS CoNtINuItY plAN eNVIroNMeNtAl preFerAble proCureMeNt

Aim

• Evaluate the status of alternative initiatives, sites or plans applied by vendors in their business process

• To promote awareness and responsible approaches in manufacturing, delivering, using, managing and disposal of goods and services.

• Evaluate the status of environmental initiatives applied by vendors in their business process.

• To promote environmental responsible approaches in manufacturing, delivering, using, managing and disposal of goods and services.

Basic Consideration

• Examine and rate the vendor Organisation as a whole to their overall to their business process and impact according to BCP impacts if required.

• Examine and rate the vendor Organisation and goods or services provided according to environmental impacts.

Monitoring/Evaluation/Implementation

• Based on potential impact, relevant, nature of goods and services and the status of BCP of the vendor, which involves an assessment based on the relevant Evaluation Criteria and Visit to Supplier.

• Based on quality, competitive cost, delivery, services and the status of environmental management system of the vendor which involves an assessment based on the relevant Evaluation Criteria and Visit to Supplier.

Advantages provided to Preference for Low Value Purchase Order (LVPO), invoicing and Purchase requisition (PR).

Training towards the general nature of the work being performed by the user as well as the BCP policy.

CreAtING reSpoNSIble CoNteNt

We endeavour to comply with the Communications & Multimedia Act 1998, to ensure all content broadcasted via our TV channels and radio stations adheres to the Malaysian Communications and Multimedia Content Code. We also take into consideration the nature of the broadcasting channels, the theme of the content and the likely audience. User self-regulation tools like the Electronic Programming Guide and parental lock are also available to ensure that our customers are able to make an informed choice as to the content they wish to view or block from viewing. In order to address the diversity of our audience, programmes can be subtitled in Bahasa Malaysia, English, Mandarin and Tamil. Regulatory compliance training are held at least twice a year, where relevant employees are briefed on the governing regulations. Our publications also go through equally stringent filtering procedures during the editorial process.

tV programming

While TV is seen as a primary source of entertainment, we take extra care in making sure that our production process also emphasises content that can serve the public for the greater good.

Our content is guided by the Censorship Guidelines of 10 May 1997 as outlined by the Ministry of Home Affairs and Section 211 of the Communications and Multimedia Act 1998. Exempted from the Film Censorship Act 1952 from May 1997, Astro via our Network Presentation Unit self-censors all TV programs broadcasted with strict references to the Ministry of Information. Our primary in-house news channel, Astro Awani, for instance, is governed by its internally produced Policy and Guidelines which stipulates its standards to be acceptable to general viewing and within national aspirations.


TuTOR TVIn line with our commitment to offer inspiring and relevant lifelong learning opportunities across our platform, we launched Astro Tutor TV, a channel that offers tutorials 24 hours a day to help students revise at their own pace, in their own time and in the comfort of their home. Initially focusing on core UPSR subjects like Bahasa Melayu, English, Mathematics and Science, learning is supplemented with the interactive ‘red-button’ feature that enables students to answer mini quizzes using their remote control.

The interactive learning continues on Astro TutorTV’s online website, which provides catch-up lessons, quizzes an online trial exam.

Following the encouraging response to Astro’s TUTOR TV UPSR channel (Channel 601) from students, parents and teachers, Astro had launched TUTOR TV PMR (Channel 602) and TUTOR TV SPM (Channel 603) to help PMR and SPM students revise for major exams. The channels, which were made available to all Astro customers and government schools are Malaysia’s first exam revision channels targeted at secondary school students. The content on both channels is fully based on the Malaysian school syllabus, and will feature model exam questions, tips and study notes to help secondary school students prepare for the exams.


radio programming

Also guided by similar broadcast requirements as TV, radio content is created in tandem with community interests, much of which is reflected in specific programs, segments and shows that are conscientious of public needs.

StAtIoN rAdIo GuIdelINeS

MY FMMorning Shift – Beauty and lifestyle tips.

Night Shift – Health Tips.

Raaga Breakfast feature – Raaga Unggal Nanbenda (Community aid/rescue).

Lite

Daily: Smart Money – Simple Money/Budget Management tips.

Weekly: Group Therapy – Mental Health/Happiness programme with a Clinical Psychologist.

Living Lite – General Health/Wellness programme with a Physician.

Hitz Celebrities record CSA’s for more impact on the youth.

MixDilly’s daily delema – Dilly listens to listeners’ dilemma and offer advice and also get other listeners to offer their advice.

50’s hook up – JD will hook up listeners to the people who can assist them to get or do what they wanted.

Era

Morning Shift: Merisik Khabar – Aznil being a shoulder to cry on and offering advice for our listeners that are in trouble.

Morning Shift: Enfamama A+ – Haniff giving tips on how to take care of your pregnant wife/family members.

SinarSinar pagi – Santapan Minda by Dato’ Dr. Fadzilah Kamsah.

Topics ranging from being an exemplary students, strengthening family ties, being a good neighbor and a lot more lifestyles topics.

publishing Content

There are no strict guidelines imposed to ensure responsible publishing for the magazine industry, but the titles carried by Astro Publications does carry out sporadic ‘green-issues’ in line with the interests of our readers. We also carry stories on health and education from time to time.

public Service Announcements (“pSA”) and Community Service Announcement (“CSA”) hours

Throughout the years 2011 and 2012, Astro has broadcasted a total of 5,734 hours of PSAs, not including announcements made via crawler texts. Astro’s PSAs highlight the various

Astro Kasih community programmes as well as various general announcements and campaign messages for the community. We also broadcast PSAs for the Government on public or national interests in compliance with our licence conditions.

The CSAs aired on radio are also made in accordance to regulatory requirements, which is a minimum of 432 minutes across the nine stations per day. Astro Radio also supports community projects organised by the government and other agencies/NGOs by broadcasting their CSAs for their events on air and on line via our Info-zone segment. Traffic reports, which average 15 minutes per day per station, and travel advisories, are included as CSAs too.


Content Control

Our down-linked signals can be time-delayed to allow preview, editing and replacement of content using digital video server technology on TV. Our television post-production rooms allow materials to be edited to provide programmes of the required length to create promotional clips for each channel. Sensitive materials are cut out in line with the highest standards of responsibility. Aware of the diversity of our audience, programmes are able to be subtitled into Bahasa Malaysia, English, Chinese and Tamil. Through our Television Broadcast Audio-Dubbing Suites, multilingual audio tracks are available for selected programmes to augment the subtitling feature and can be done in Bahasa Malaysia, English, Cantonese, Mandarin and Tamil. Our radios also have a 7-to 9-second delay to safeguard the language and references on live broadcasts. Our publications also go through equally stringent filtering process during the editorial process in line with the standard guidelines.

Parental Lock and Classification Systems

Given our wide range of content and its accessibility, our customers who are parents may wish to have control over their children’s TV viewing. Our Parental Lock feature allows parents to manage their children’s viewing by blocking access to certain channels by setting a Personal Identification Number (PIN) to lock or unlock these channels. Our content rating systems are also attached to our television programmes to give viewers an idea of the suitability of each show.

The issues addressed on our PSAs and CSAs range from the very generic to the very specific

Benefits of Ramadhan

Soci

al E

tique

tteCo

nsum

er A

war

enes

s

Envir

onm

ent

Viol

ence

Family ValuesPromote Reading

Self ImprovementsMental WellbeingSupporting Malaysian Football

Pub

lic T

rans

port

Heal

thAn

imal

Wel

fare

Wom

en A

buse

Bully

ing

Soc

ial R

espo

nsib

ility

Roa

d S

afet

y

Buy MalaysianSocial Values Childrens’ Wellbeing

Time ManagementAnti Human Smuggling Campaign

Anti Aedes Campaign

26eMpowerING our people

To this end, we remain committed to building a high performing and engaged workforce. Our focus is to successfully nurture and build both on and off-air talent, who are empowered to innovate, to drive best in class operations and to execute on our strategic imperatives.

At Astro, we aspire to be the employer of choice and to play a key role in developing talent both on and off-air, embracing diversity as our key strength.

HUMAN CAPITAL EVOLUTION

Business enable through ourpeople

Value Driver Partnership

Managing Processesthat deliver business result

Supportingthe Business

Being a BusinessPartner

Being a Business

DriverVALUES

PAST PRESENT FUTURE

eMploYee VAlue propoSItIoN

We have been awarded the Most Popular Graduate Employer in Broadcasting/Media at Malaysia’s 100 Leading Graduate Employers Award for two consecutive years, 2011 and 2012.

At Astro, we believe in providing employees a continuous learning and high performing environment as part of our talent retention programme. We encourage our employees develop acquire different skill sets so that they are better prepared to adapt to an evolving media

landscape. During the year, our employees attended various training and development programmes in the area of leadership, technical and soft skills.

To keep our employees abreast of new strategies and developments in the media and broadcast industries around the globe, 60 of our employees have successfully completed our in-house Harvard Business School Programme, which was conducted and facilitated by professors from Harvard Business School.


During the year, over 4,000 employees participated in the ‘Leading and Living The Go Beyond Experience’ workshops. The “Go Beyond” programme was one of Astro’s largest employee engagement programmes ever conducted, where employees were inspired to go beyond their comfort zone. The programme has received very positive feedback from our employees.

We also have a comprehensive and attractive benefits programme, myChoice@Astro for our employees. myChoice@Astro offers our employees the flexibility to elect to receive more of certain types of benefits in exchange for giving up other types of benefits which are not crucial to them. The list of these benefits on offer include subsidizing healthcare, vacations, wellness packages, exercise equipment and mobile and computing devices.

At Astro, we believe in contributing to the community. Astro Kasih offers employees a variety of volunteer programmes where they can contribute to make a difference in the area of corporate social responsibility.

eMpowerING our people

Our diverse audience is a reflection of our own workplace – a blend of individuals from various nationalities, races and religions. Astro is committed to creating a conducive working environment for our employees. We offer competitive rewards and benefits to attract and retain the best talent, as well as emphasise on their training and development to deliver a high-performing and progressive workforce.

eMploYee breAKdowN bY ethNICItY ANd terM oF eMploYMeNt

Refer to Data on page 50 for full table.

Expatriate Bumiputra

Female

Indian Chinese Others

2 19

1163 1133

404

522677

433

43 58

Male


INVeStING IN the Future leAderS

Astro Scholarship Awards

The Astro Scholarship Awards provides opportunities to worthy young students to pursue their ambitions at higher learning institutions. To date, we have awarded over RM15.3 million to 49 young scholars in local and foreign universities. 23 of our scholars have completed their course and are now working in the company under the Astro Management Associate Programme (MAP).

4A’s Scholarship

The Astro – 4A’s Scholarship was first established in 2008 to provide opportunities to deserving young professionals to pursue postgraduate studies with the Berlin School of Creative Leadership. The scholarship has benefited five professionals who are now raising the standards in the advertising industry.

eMploYee breAKdowN bY GeNder ANd poSItIoN

eMploYee breAKdowN bY AGe Group

Refer to Data on pages 50 and 51 for full table.

Chief Executive Officer

Senior Vice President

Associate

Officer/Assistant

Vice President

Senior Assistant Vice President

<20

21-30

31-40

41-50

>51

Senior Associate

Assistant Vice President

0.04% 0.05%0.55%0.09%

1.09%1.18%

8.48%11.36%

11.36%

52.93%

18.52%

10.00%

64.44%

14.68%

Female Male

0.09%

2.77%2.45%

49.91%

36.19%

12.24%1.57%

Age


Astro broadcast traineeship (Abt)

ABT started in 2011 to equip diploma holders in broadcasting skills. The programme has 8 modules to equip the trainees with the required skill as technical operators. Successful trainees will be issued a certificate by the TAFE Technical Operators Centre which is recognised in Malaysia and Australia. To date, 43 employees have graduated from the programme.

Skim latihan 1Malaysia (Sl1M)

In 2011 and 2012, we hired 200 applicants who had completed the governments’ 1Malaysia Training Programme to be placed at our call centres. Prior to their placement the applicants had an opportunity to undergo an 8-week training to enchance their skills and employability. In 2013, we have committed to employ another 40 applicants from SL1M.

Critical training for Media personnel

As a responsible media broadcaster, we ensure our journalists and technical crew are trained before being deployed to cover news in regions experiencing war, conflict and natural disasters. 20 participants from Astro Awani, Security and Safety units has successfully completed the training, which was conducted by an interational security consultancy.

tAleNt pool

The Talent Pool is used to identify and groom high-performing employees who have the potential to take on leadership rolues within the company. The talent pool is trained based on our succession framework which has identified key and critical positions arising from organisational changes and business needs.

Identified successors are assessed on their readiness to assume these positions. At present, 327 employees have been identified and included into the Talent Pool where they are provided with world-class training to build their leadership and managerial capabilities.

On-AIr TALEnT MAnAgEMEnT

Astro is committed to develop on-air talent pool, which includes TV presenters, news anchors and radio presenters. Datuk Aznil Haji Nawawi is tasked with identifying, developing and managing our on-air talent, which also includes discovering new talent. They are provided with training, career guidance and airtime exposure on Astro integrated media platforms. Since its formation in May 2012, we have successfully developed 11 on-air talent who are currently attached to Astro Awani.

Facilities

We offer transportation such as bus services for employees living in satellite towns nearby, van shuttles to and from nearby train stations, taxi services for shift staff as well as courtesy transport. Our in-house café, Café Ceria, provides a variety of dining options for our employees based at All Asia Broadcast Centre (ABC). Meals are subsidised through a monthly allowance deposited into employee tags.

ABC is a no-smoking zone. There are designated smoking areas within our premises to ensure that the building remains smoke-free. Lactation rooms are provided for nursing mums. Male and female prayer rooms are available on the ground floor. Designated parking bays are also provided for the disabled and those who carpool.


myChoice@AstromyChoice@Astro is a benefits framework which allows employees to choose benefits that meet their changing need while working with the Company. Employee is able to trade off benefits that they find irrelevant which those that best meet their needs and lifestyle.

Core BenefitsA set of basic, minimal, compulsory benefits that include Life and Health insurance make up the central part of myChoice@Astro. Employees can choose to exercise optional benefits to enhance their current package for added or extended coverage.

Flexible Spending AccountEach employee is entitled to an allocation of flexi points in their myChoice@Astro Flexible Spending Account (FSA). In FSA, there is a wide variety of benefits which employees can seek reimbursement based on the availability of flexi points.

• Health and Wellness – Maternity, Self and Dependants’ Medical, Dental, Child Daycare, Traditional and Alternative Medicine, Premium on Life and Medical Insurance, Optical, Children’s Education, Wellness Programs such as Spas

• Lifestyle – Vacation Leave Passage, Books and Magazines, Membership Fees for Club or Fitness Centers, Pe r s o n a l D e v e l o p m e n t a n d Enrichment Courses, Purchase of Fitness Equipment

• Technology – Purchase of Mobile Phones, Telephones, PDAs or Pagers; or Reimbursement of Internet, Telephone, Mobil Subscription Fees and Bills

• Financial Planning – Loan Interest Rate Reimbursements for Housing, Car, Personal or Education Loans or Admin Fees Reimbursements for Unit Trusts or Financial Planning

Annual LeaveEmployees are able to manage their unutilised annual leave at the end of each calendar year through three options which include converting their remaining leave days into flexi points, depositing them into a Leave Bank or carrying it forward into the following year. Employees can accumulate up to 50 leave days at a time and exercise them at one go for reasons such as travel or pilgrimage.

Incentives to reduce Medical Leave We also encourage our employees to keep healthy by offering flexi points if they take less than three (3) days of medical leave a year.

myChoice@ASTRO


trAINING ANd deVelopMeNt

We believe in lifelong learning hence various development opportunities are continuously provided to all employees across all levels to acquire knowledge, skills and competencies to perform at the highest standards. The training programmes, which can be followed internally or externally, are all based on the Astro Leadership Competencies.

developing our people

Heads of Division and Managers conduct a Learning Needs Identification and Analysis to identify key development areas required recommend one of two offered types of learning:

• Functional LearningTo keep up with changing times and technology, employees are sometimes required to attend certain trainings related to their job functions and their required day-to-day operations. These trainings are usually specific such as knowledge in the systems used internally or if there are any changes made. They may also be niche such as trainings related to Finance, Legal and Regulatory, Human Resource of Information Technology.

• Developmental LearningEmployees are encouraged to invest time in sharpening particular skill sets such as Communication, Leadership, Strategic Thinking, Business Acumen, Customer Oriented, Relationship Building, Planning and Organising and Creativity and Innovation. These skill sets are usually make the difference in equipping employees in the capability to move from doing better to doing their best.

Induction

Astro’s Induction program is known as ‘On Boarding Astrolite Program’. It is a program which is exclusively designed for new hires to provide the important basic information about the Organisation. It is a platform for the new hires to familiarise themselves with the Organisation, the jobs and the job environment. It is the integration process which creates the feeling of belonging within the new hires and assists them to contribute to Organisational success more quickly.

The program covers 11 topics throughout the 1.5 days session. It starts with the management insight which explains about the company profile, vision, values and the footprint; followed by the awareness on our products and services, the systems & devises, the policy & procedures as well as the employee benefits as part of Astro family. It is a compulsory program for all new hires upon employment.

Astro Capability Centre (ACC)

Astro Capability Centre (ACC) is our training centre, located at Enterprise 4, Technology Park Malaysia.

Facilities available are:

• 2 training rooms which can accommodate a maximum of 50 participants in each room based on a theatre style set-up

• 2 computer labs that can accommodate maximum of 22 participants in each lab

• A conducive dining area which can accommodate maximum of 35 participants at one time

Most internal trainings are conducted here. Business Units are able to utilise these facilities for their respective functional trainings.

Code of business ethics (Cobe)

In order to ensure a high standard of governance and accountability, every employee is required to fully understand the company Code of Business Ethics (COBE). To proactively ensure that every employee is aware of the COBE, an online COBE training, assessment and certification accompanies a booklet stipulating the content on the Code. Additionally, we also conduct a ‘classroom’ COBE training annually.


oCCupAtIoNAl SAFetY ANd heAlth

Putting safety first has always been a top priority at Astro. Our Safety and Health Policy goes above and beyond complying with the Occupational Safety and Health Act 1994. Our efforts in ensuring that our employees can work safely in conditions exclusive to the broadcasting industry translates into the unique safety, health and wellness programmes conducted by our in-house Occupational Safety and Health team.

Astro operates by an internally established occupational safety, health and environmental management system which is compliant with OSHAS18001 and ISO14001 international standards. The certification of these standards is recognition of our commitment to continuously improving our management systems to create a safe and healthy environment for our employees and stakeholders.

Incidents

All incidents involving AMH employees and contractors are reported to the Occupational Safety and Health (OSH) Unit including occupational near misses, minor and major incidents as well as fatal accidents (including road accidents). In 2012, four of the 11 accidents reported had involved appointed (contracted by Astro) Installers carrying out installation work such as dish installation and wiring at residences and offices of customers.

Total Reported Accidents

2009

22

12 11 11

2010 2011 2012

Refer to Data on page 51 for more details.

To mitigate occupational accidents involving Installers, a third party audit has been commissioned by the OSH Unit and Customer Division to ensure all installers follow safety rules while carrying out installation work at customers’ premises. In addition to this all new installers and their assistants are required to attend a one-day safety training to inculcate a safe working culture before commencing installation work. Existing installers are required to attend a half-day refresher training in order to have their annual contracts renewed.

Hazards identification, Assessment and Control

Astro takes the identification, evaluation and managing occupational hazards very seriously at the workplace.

Division-specific routine works

Line Managers submit completed Permit-to-Work (PTW) forms for assessment and approval prior to commencement of work by appointed contractors. Risk controls and contingencies are defined before and safety briefings are conducted before PTWs are issued. Line Managers are ultimately responsible for implementation and monitoring of the agreed hazard control measures prior to and during execution of work. Spot audits are conducted to determine the compliance levels with the agreed safety measures.

Based on 91 random audits carried out in 2012 (24.1% of all PTWs), compliance level for PTWs requirements maintained at 95% due to commitment for OSH by Line Managers and increased employee awarenes. When areas for improvement were identified, immediate discussion with line managers were conducted, corrective actions were agreed immediately and documented accordingly. Stop Work Orders were issued for jobs which did not comply with OSHE requirements and were lifted once the necessary OSHE precautions were taken before the works were allowed to resume.

production, marketing, sales and event management works

The Production Hazard Assessment (PHA) and Event Management Assessment (EMA) documents are used to identify hazards and control measures related to activities related to production (camera shoots), marketing, sales and event management. The evaluation process also includes management of audience in a studio environment. The process of applying and monitoring of PHA and EMA is identical to that of PTW. The percentage of PHAs audited by OSH Unit in 2012 is 141 or 15.1% of overall PHAs issued. The compliance level for productions stays at 95%.

occupational Safety, health and environment (oShe) week

The 8th and the 9th occupational Safety, health and environment (oShe) weeks were held in September 2011 and November 2012 respectively at the All Asia Broadcast Centre (ABC). Among the highlights of the 2012 OSHE week include:

• AMH Lose for Good programme which is based on the same concept of the Biggest Loser TV programme. Participants had to undergo two weeks of tough Boot Camp exercises and go


on a special diet programme for 10 weeks. The competition encouraged Astro employees to pay more attention to their health and live a balanced life.

• Live-Ithon Competition where participants compete in cycling, tyre running, gunny sack racing and rope skipping.

• Tug of War Competition

• Safety Poster Design Contest

occupational Safety, health training

Training sessions for employees and contractors in 2012 amounted to 34,400 training hours, the highest record to date. To supplement this, the OSHE e-learning was developed in second half of 2012. The training consists of four modules, namely OSHE Management System, Planning, Implementation and Operations as well as Checking. It was launched on 2nd February 2013 and a total of 3,792 (84.6%) employees had enrolled and passed the e-learning test.

oCCupAtIoNAl SAFetY & heAlth trAINING hourS

Refer to Data on pages 51 and 52 for more details.

Basic First Aid CPR & Emergency First Aid Ergonomics Introduction to Basic Fire Safety

OHSAS 18001/ISO14001Internal Auditors Training

Occupational Safety & Health Awareness Briefing

2010 2011 2012


training and risk control programs for workforce

Raising awareness and changing the attitude and behaviour of employees towards safety issues at work lies at the heart of the proactive methods and procedures for accident prevention, which we have addressed through offering courses relevant to our operations.

CoMMuNICAtIoN

Our company’s intranet, Astronet, enables internal communications across our group. Astronet also provides a one-stop center for information on our products as well as staff information, including paperless HR-related procedures which enable employees to perform tasks such as applying for leave, volunteer opportunities, training enrolment, benefits selection and performance monitoring. Our Town Halls aim to not only share the company’s progress and growth with our employees, but to also allow a cross-dialogue with senior management in a candid and transparent manner. The event is also broadcasted on our internal TV channel.

Astronet

The Astronet page provides a way to communicate the latest company updates to the staff, with a range of key information ranging from important company-related launch dates to staff giveaways.

Each division has access to update their own pages with data that makes it easy for staff from other departments to retrieve relevant information such as getting in touch with the right people, viewing company policies and even find out key milestones, awards and accolades. The Astronet also provides a one-stop center for information on our products as well as staff information.


Completely paperless, our Human Resource activities such as applying for leave, volunteer opportunities, training enrolment, benefits selection and performance monitoring are done on the Astronet. Employees also have access to public forums we call ‘Chit Chat’ to share opinions and talk to each other.

townhall

Our annual Townhall is yet another way to connect our people at Astro. A method to share the company’s progress and growth, this meeting also allows a cross-dialogue between the employees and top management in a candid and transparent manner. True to our nature, our Townhalls are usually hosted by one of Astro’s brand celebrities and hosted in Studio 1, our largest state-of-the-art studio and home to some of the most popular shooting locations in the country.

A glamorous affair, our Townhalls provide gives off the vibe that attendees are part of the audience on a live game show, equipped with all the bells and whistles that come with it. Broadcasted on our internal and dedicated TV channel, SMATV, everyone in the company has access to the going-ons in the Townhall, even from the comforts of their workspace.

human Capital business partners

Each division is assigned with a business partner from our Human Capital team as the first point of contact in communicating issues and concerns related to the development of their careers. These business partners also play an integral role in managing the big picture of job functions and roles of each division to ensure that they are streamlined towards contributing to the company’s objectives.

They are also involved in performance evaluation of the employees within their respective divisions to ensure fair and timely assessments.

36AStro IN the CoMMuNItY

58,408 hoursAstro Kasih employee volunteers contributed to develop the community

680 activitiesAstro Kasih is involved in over 680 activities to develop in the four pillars of Learning, Community, Sports & Wellness and Environment We established the Astro Kasih employee volunteer

programme in August 2009 to encourage Astro employees to contribute their time and talents in service of the community. Astro Kasih employee volunteers are involved in efforts in four main pillars of:

LIFELONG LEARNINGTo equalise access to education opportunities and to gear towards the pursuit of academic excellence

SpORTS & WELLNESSTo increase appreciation, participation and to advance the standard of sports to encourage an active lifestyle

cOMMuNITY DEVELOpMENTTo improve opportunities for the attainment of better living skills and living conditions to move society towards an improved overall standard of living

ENVIRONMENTTo raise awareness on conserving the environment


lIFeloNG leArNING

At Astro, we believe that TV can be a window to the world and as such, an ideal supplementary learning platform. Our flagship Learning programme, Kempus Astro, encompasses our efforts in providing access to world-class educational content to the community by providing the Kampus Astro Learning System, which consists of an Astro decoder, an LCD television set and access to 17 international and local learning channels as well as the Kampus Astro Bersama Komuniti Sekolah programme. In addition to equipping schools with the Kampus Astro Learning System, we are dedicated to aggregating quality learning content.


learning

• Kampus Astro

Our flagship Learning programme, Kampus Astro, aspires to provide access to world-class educational content such as the Kampus Astro Learning System. This consists of an Astro STB, a television set and access to 17 international and local learning channels, as well as the Kampus Astro Bersama Komuniti Sekolah programmes to over 10,000 schools and Teacher Activity Centres nationwide.

• Astro Hostel

As part of the Astro Kasih Employee Volunteer programme, our employees have built three hostels equipped with basic amenities, utilities and the Kampus Astro learning system to support students living in remote areas, who are unable to attain basic education due to transport challenges. One of the long term goals of the Astro Hostel is to engage students to strive towards academic excellence. In addition, Astro Kasih partnered the schools’ teachers to create and implement an intensive UPSR revision programme that tests students’ mastery through an exclusive tutorial booklet based on examination syllabus and educational TV programmes.

KAMpuS AStro wIth the SChool CoMMuNItY

OBJECTIVE PrOJECT ELEMEnTS reSultS

To introduce the usage of the Kampus Astro learning system – a 32 inch LCD television set, an Astro satellite TV decoder and accessto educational TV programmes aired over 17 international and local channels – to educators and students in all schools and promote new and innovative ways to impart knowledge.

5.3 mil – Number of students who have benefited through interactive learning with the Kampus Astro learning system.

550 – Number of e m p l oye e s t h a t h a ve volunteers in over 600 s c h o o l s t h r o u g h o u t Malaysia.

Platform Enablement

Provide schools and Teacher Activity Centres nationwide with the Kampus Astro learning system

Content usage

Multiple training sessions were conducted with the Education Technology Division, an arm of the local Ministry of Education, officers from Teachers’ Activity Centres (PKGs) and Media Teachers. A dedicated portal (www.astro.com.my/kampusastro) was set up to update teachers and students on TV programmes and innovative teaching plans

Public Engagement

Astro Kasih employee volunteers guided students through various interactive educational activities on the Kampus Astro on Wheels, a 20 foot container modified to be able to convert into a demonstration platform to accommodate booths that align with the educational content found on the educational TV programmes. This run culminated in the Karnival Kampus Astro, a two-day carnival that transformed the National Science Centre in Kuala Lumpur

9,891 schools and teacher Activity Centres throughout Malaysia have received the Kampus Astro system thus beginning 5.3 million students and 400,000 teachers on interactive learning and teaching

The project was extended and the Kampus Astro learning platform have now been installed in the pediatric wards of 68 specialist hospitals and veterans ward of military hospitals

Kampus Astro on Wheels has travelled more than 15,500km with 550 Astro Kasih employee volunteers to almost 110,000 students from more than 600 schools throughout Malaysia

Kampus Astro channels produced nearly 700 new hours of local educational content in English, Bahasa Malaysia, Mandarin and Tamil; to complement Malaysian school syllabus 3 dedicated channels, Astro Tutor TV UPSR, Astro Tutor TV PMR, Astro Tutor TV SPM were created to air revision programmes throughout the year to aid young learners to prepare for the country’s major examinations

5.3 mil – Number of students who have benefited through interactive learning with the Kampus Astro learning system.

550 – Number of employees that have volunteers in over 600 schools throughout Malaysia.


In May 2011, Astro Hostel opened its doors to over 170 students at SK Magandai, Sabah. By November 2011, the students of SK Magandai, Sabah achieved more than 100% improvement in the 2011 UPSR examinations with an 87.5% passing rate. Construction of the second Astro Hostel in SK Sungai Paku, Sarawak began in December 2011 and was completed in March 2012.

In the 2012 UPSR examination, SK Magandai, Sabah increased the number of “A” grades for the Malay composition paper while the number of “A” grades in the Malay language composition paper and Science paper for SK Sungai Paku rose by 33.3% and 11.1% respectively.

Construction of the third Astro Hostel at SK Malinsau, Ranau, Sabah has commenced in May 2013 and is expected to be completed in August 2013.

rewarding deserving Individuals

• Astro Scholarship Awards

The Astro Scholarship Awards provides opportunities to worthy young students to pursue their educational ambitions at local or foreign institutions. To date, the scholarship has disbursed over RM10 million to 45 young scholars studying at home and abroad. To date, 15 returning scholars have been assimilated within the company under the Astro Graduate Assimilation Programme (AGAP). With this programme, scholars gain an overview if the company’s operations through placement at various divisions within the company before they are nurtured into leadership roles within the company.

• 4As Scholarship

The Astro – 4A’s Scholarship was first established in 2008 to provide opportunities to deserving young professionals to pursue post-graduate studies with the Berlin School of Creative Leadership. Running in its third year, the scholarship has benefited 5 students who are now respectively raising creative standard within the advertising industry.

developing the Industry

• Anak Seni Scholarship Program

Jointly provided by Astro and the Malaysian Community Education Fund (MCEF), the Anak Seni Scholarship programme enables socio-economically disadvantaged children to pursue their passion for performing arts. With the scholarship, students, work on their talents through high quality education

in fine and performing arts at the Temple of Fine Arts (TFA) while further developing a sense of dedication and love for the arts and culture.

• Astro Broadcast Traineeship

Astro have partnered with the TAFE Technical Operators Centre (TTOC) on a two-year program to establish a training programme – the Astro Broadcast Traineeship. Astro Broadcast Traineeship is designed to train new entrants to the television industry and equip them with the required skills to work as technical operators within the industry. 10 trainees have been recruited and trained under this program from 2 August til 22 December 2011.

• Five Arts Centre & Dramalab

We have been supporting Five Arts Centre and Dramalab with an annual contribution since 1998 in support of the performing arts. The Krishen Jit – ASTRO Fund was introduced by ASTRO together with Five Arts Centre in commemoration of the late Krishen Jit and is aimed to provide deserving arts practitioners with monetary aid to pursue projects in the Arts.

The fund allocation is distributed in the form of grants for training, workshops, attachments or residencies, experimental productions, writing or creating new work in music, dance, theatre, writing, visual or performance art. Project recipients come from a range of filed in the arts industry including dance, theatre, film, video documentation, publication, visual arts, music, animation, education and interdisciplinary work.

• Sutra Dance Theatre

Astro has supported the Sutra Dance Theatre since its inception in 1998. An annual contribution is made to assist the theatre company’s many art endeavours to engage new audiences in traditional classical dance. We make public service announcements to raise awareness on the unique art of traditional classical dance, to demonstrate the intriguing intricacies of this dance form as well as to educate on the history of culture that each production carries.

• Dewan Filharmonik Petronas

Astro has supported the Dewan Filharmonik Petronas (DFP) since 2000, in bringing world-class live performances to audiences in Malaysia. In partnership with DFP, we collaborate on raising awareness on the accessibility of orchestral performances through promotional messages on TV, radio announcements and our publications.


SportS & wellNeSS

In our efforts to create healthy living, Astro puts a particular emphasis on Sports. Offering unrivalled coverage to millions of homes, we also invest in a number of sporting bodies to develop their facilities and infrastructure, at all level. The idea is to inspire our audiences to participate as well as consume sporting content because sports can change lives.

1MCC-Astro Kem bolA & Kem badminton Astro


To increase appreciation and participation in local national sports.

2,530 – the number of boys and girls between ages 10 & 12 that had participated in the six 1MCC – Astro Kem BOLA football selection camps.

745 – the number of children under 12 years of age that had attended try-outs at Kem Badminton Astro.

1MCC – Astro Kem BOLA

Selected participants undergo a one-week football residential Advanced Training Camp to experience 1Malaysia Cardiff City’s English Through Football (ETF) educational programme. Upon completion of the Advanced Training Camp, the best 16 boys and 16 girls will be engaged with weekly assignments, visits by coaches and matches to keep the participants sharp and fit in the run-up to the trip to Cardiff in March 2013.

Kem Badminton Astro

120 selected participants undergo badminton training under the Badminton Association Malaysia (BAM) coaches over six weekends. Upon completion of the training programme, 20 of the best players will be selected to undergo a further three-day intensive training. From this, 10 most promising participants will undergo further advanced training abroad.

• A total of 2,530 boys and girls had participated in the six 1MCC – Astro Kem BOLA football selection camps where 64 selected participants undergo the Advanced Training Camp between the 1st and 8th December.

• 745 children under 12 years of age registered for the Kem Badminton Astro try out session and from these, 120 talented children have begun badminton training under BAM coaches.

• The 1MCC – Astro Kem B.O.L.A and Kem Badminton Astro programmes introduced young children to professional training and through this increased the children’s appreciation towards sports.

2,530 – the number of boys and girls between ages 10 & 12 that had participated in the six 1MCC – Astro Kem BOLA football selection camps.

745 – the number of children under 12 years of age that had attended try-outs at Kem Badminton Astro.


Sports and outreach programmes

• 1MCC – Astro Kem BOLA

In collaboration with 1Malaysia Cardiff City’s (1MCC), Astro organised Kem BOLA to inspire young Malaysian football enthusiasts to excel in this sport. A total of 2,530 boys and girls had participated in the six 1MCC – Astro Kem BOLA selection camps where 64 boys and girls were selected to undergo the Advanced Training Camp between the 1st and 8th December. Upon completion of the Advanced Training Camp, the best 16 boys and 16 girls were engaged with weekly assignments, visits by coaches and matches to keep the participants sharp and fit in the run-up to the trip to Cardiff in March 2013.

• Kem Badminton Astro

In partnership with Badminton Association Malaysia, Astro held training programmes for 120 young Malaysians to improve their skills in the sports. 120 selected participants underwent badminton training under the Badminton Association Malaysia (BAM) coaches over six weekends. Upon completion of the training programme, 20 of the best players were selected to undergo a three-day intensive training programme. From this, the 10 most promising participants will undergo further advanced training abroad.

Astro Arena

Astro Arena features live local sports, comprehensive 7-day-a-week coverage of local and international sports news, informative magazine and information programming and interactive viewer involvement. The channel delivers 700 hours of live, local sports a year, with an additional 2,000 hours of replays greatly expanding the amount of local sports available in the country. It also provides coverage of up to 56 hours a week of Malaysians competing at international levels or the best in world sports of particular interest to a Malaysian audience.

Investing in Sports

• Football

To develop the quality of football within the country, Astro in support of Malaysian Football leagues invested more than RM200 million over the next four years. Through this partnership, the Football Association of Malaysia (FAM) is guaranteed RM30 million annually from broadcasting rights and another RM100 million over four years for on ground and promotional activities. Astro aims to transform local football and deliver football in a brand new way to our viewers, apart from acting as the marketing arm and media partner for FAM.

• Bowling

With a partnership with the Malaysian Tenpin Bowling Congress (MTBC), Astro is committed to focus on developing bowling as a competitive and family sport while showcasing in a new light to viewers. We will invest RM10 million over 5 years towards the development of bowling as a national sporting activity. Additionally, we will work closely with MTBC to broadcast prestigious bowling tournaments such as the Malaysian International Open, Malaysian National and Interstate Championships on Astro Arena. We aim to focus on developing bowling as a preferred sport at the grassroots level and from there promote bowling as a national sporting activity. Our partnership will also see MTBC organising more high-level competitions and provide all necessary support to the Malaysian National bowling Team in aspiration of becoming sporting heroes.

• Badminton

To improve the quality of sportsmanship in badminton, Astro continues serving as official sponsor for the Malaysia badminton team and one of the sponsors 2011 Sudirman Cup.


CoMMuNItY deVelopMeNt

At Astro, we believe in playing a key role in the communities that we serve as well as in sharing their aspirations. We have identified four main pillars – Lifelong Learning, Sports & Wellness, Community Development and Environment, where all of our corporate responsibility (CR) programmes have been designed to focus on. It is also with this belief that we encourage our employees to be involved as ambassadors, role models and motivators among the people that we serve and assist. The Astro Kasih employee volunteer programme was initiated in August 2009 to encourage employees to contribute their time and talents in the service of the community. To date, our people have contributed more than 67,000 hours through 600 activities via Astro Kasih.


AStro hoStel


To build a residence block to support students in remote rural areas who are unable to attain basic education dueto transport difficulties and engage students to strive towards academic excellence.

170 – Number of students that do not have to walk 6 hours to school every day.

100% – Percentage of improvement in the national level Primary School Achievement Test.

Hostel construction

Astro Kasih employee volunteers built three hostel blocks equipped with basic amenities, utilities and the Kampus Astro learning system.

Teachers’ Engagement

Astro Kasih partnered the school’s teachers to create and implement an intensive Road to UPSR revision programme that tests students’mastery through an exclusive tutorial booklet devised based on the examination syllabus and learning TV programmes.

Students’ Engagement

In preparation for the Primary School Achievement Test (UPSR), Astro Kasih employee volunteers spearheaded three Road to UPSR engagement sessions with Astro’s revision TV programmes and with the collaboration of the State’s Outstanding Educators Council.

In 2012, the students at the hostels improved the number of A’s achieved:• Astro Hostel 1 – +3.8% in Malay language

composition• Astro Hostel 2 – +33.3% in Malay language

composition & +11.1% in Science

In 2011, the students of SK Magandai, Sabah achieved more than 100% improvement in the 2011 UPSR examinations with an 87.5% passing rate.

In May 2011, Astro Hostel opened its doors to over 170 students at primary school SK Magandai, Sabah.

The second Astro Hostel in primary school SK Sungai Paku, Sarawak completed in March 2012 and is now home to 80 students currently studying in the school.

Construction of our third Astro Hostel at SK Malinsau, Ranau, Sabah has commenced end May 2013 and is expected to be completed in August 2013.

Community outreach programmes

• Astro holds an annual Astro Kasih Jalinan Kasih Aidilfitri event to share the festive joy with the underprivileged community. Besides schools, we also extend our Kampus Astro Learning System to paediatric wards nationwide, through the Astro Kasih Bersama Wad Pediatrik programme. This programme enables our employee volunteers to transform the hospital experience for young patients with educational fun and games.

Since its inception, the programme has reached out to over 370 paediatric patients. With the aim of encouraging reading among the young, we commenced with the Astro Kasih Knowledge Zone project in November 2012 with the setting up of a reading corner, complete with an Astro STB and TV set at a children’s home in Kuantan, Pahang. Similar mini libraries with the Astro package will be implemented in 24 more children’s homes across the country by end 2013.

170 – Number of students that do not have to walk 6 hours to school every day.

100% – Percentage of improvement in the national level Primary School Achievement Test.


• Astro Radio is also committed to community-related initiatives through on-air, on-line and on the ground efforts. In 2012, our radio stations had been involved in the following initiatives:

1. MY FM and Mix FM joined forces with World Vision’s 30-Hour Famine campaign to raise awareness of hunger and poverty. The stations provided on-air support and radio announcers hosted an event which saw participation from more than 25,000 Malaysians;

2. Radio announcers Ross, Rex and Richard shaved their heads to support the National Cancer Council Malaysia (MAKNA) – Jom Botak campaign to encourage listeners to support efforts to fight cancer;

3. Three stations – ERA FM, Gegar FM and SINAR FM broadcasted Community Service Announcements (CSAs) on air and posted FB updates to support the Flood Rescue efforts in the East Coast. In addition, announcers from these stations visited several affected villages to distribute items and give moral support to families of flood victims.

NJOIIn working together with the Malaysian Government, ASTRO has committed to distribute, on a complimentary basis, 50,000 NJOI decoders and satellite dishes to those registered under e-Kasih programme, a national database of the poor. This is an ASTRO corporate social responsibility initiative to provide free access to education, information, entertainment and sports to low-income communities, social and charitable organisations, as well as to homes in areas with no current access to television and radio services.

eNVIroNMeNt

Astro seeks to raise awareness about the importance of preserving the environment by engaging the local community on environmental projects. Our Beautiful Malaysia initiative demonstrates our ongoing commitment to marine conservation and ecotourism. Since 2010, Astro has been actively involved in various coral restoration and rehabilitation projects in Sabah and in 2011 we broke the Malaysia Book of Records for the most corals transplanted. In April 2013, we

continued to make a difference by setting a new Guinness World Records title for the Longest Underwater Cleanup at the Tunku Abdul Rahman Marine Park in Kota Kinabalu, Sabah. The Astro Kasih volunteer divers collected over three tonnes of marine debris. We will continue the efforts to educate the community on the importance of marine conservation.


beAutIFul MAlAYSIA


To raise awareness on the importance of preserving the environment through engaging the community with hands-on coral restoration.

168 – number of hours of underwater clean up to create a new GUINNESS WORLD RECORDS™.

3 tons – Amount of marine debris collected over 1,120 dives.

Underwater Cleanup

Astro Kasih will be collaborating with the Malaysian Ministry of Tourism, Culture & Environment Sabah to organise an underwater clean up for 168 consecutive hours for 7 days at the islands surrounding Tunku Abdul Rahman Marine Park which is a 10-20 minutes speedboat ride from Kota Kinabalu, Sabah. The underwater cleaning exercise will involve certified divers from amongst Astro Kasih employee volunteers and international divers.

Expand Impact

Astro partnered Discovery Channel Asia Pacific to develop a new concept short documentary titled; Reef Rescuers on the irreversible damage marine debris cause to the marine ecosystem. Astro, additionally, developed a 30-minute television programme on the project with a noted Malaysian celebrity guiding viewers through the many project phases.

• 134 Astro Kasih volunteer divers completed over 168-consecutive hours of underwater clean up, at 14 dive sites.

• Astro Kasih volunteer divers from Malaysia as well as France, Australia, New Zealand, United Kingdom, USA, Lithuania, Switzerland, Hong Kong and the Netherlands conducted a total of 1,120 dives to collect over 3 tons of marine debris.

• Astro has successfully set a new GUINNESS WORLD RECORDS™ title for the Longest underwater clean up.

• Astro premiered the 30-minute television programme featuring the project on a popular local channel, ria, on 8 May 2013 while the documentary titled, Reef Rescuers produced by Discovery Channel will premiere on 30 May 2013.

168 – number of hours of underwater clean up to create a new GUINNESS WORLD RECORDS™.

3 tons – Amount of marine debris collected over 1,120 dives.

46CArING For the eNVIroNMeNt

At ASTRO, taking care of our impact on the environment has become a fundamental part of our business operations. Using the International Organisation for Standardisation’s (“ISO”) 14001 standards for environmental management systems, ASTRO closely monitors the impact its operations have on the environment and endeavours to reduce adverse impact on the environment by having in place systems and processes to reduce waste.

2012 is a particularly important to us as it marks the end of our first commitment period to the ASTRO Environmental Strategic Plan 2009-2011. As we review our progress, we are taking extra care in evaluating our strengths and weaknesses, achievements and areas for improvements so we can redefine our low hanging fruits and realign our environmental goals for bigger and better successes.

GuIdING prINCIpleS

Planning proactively We will anticipate the environmental needs of our community and commit the use of innovative and best practices to facilitate continuous improvements in our operations.

Achieving Balance We will work together to meet our environmental goals within a responsible fiscal and social framework.

Promoting openness and accessibility

We will be open and transparent in our planning, decision making and implementation.

Behaving responsibly with accountability

We will include measures to ensure that we are responsible and accountable for all present and future needs for a better environment.

Building awareness and encouraging community participation

We will use our platforms as education and communication tools to engage the community in developing and implementing our plan.

Thinking globally, acting locally

We will ensure that our actions contribute to the resolution of global environmental issues.

Astro environmental Strategic plan (eSp) report

Year 2011 concludes our three-year commitment to the Astro Environmental Strategic Plan (ESP) for our main facility, the All Asia Broadcast Centre (ABC) in Bukit Jalil. Over the three years, we have committed to reductions in our Electricity, Water, Waste and Overall Carbon Emissions. We had achieved our target to reduce water during the ESP tracking period and we are still learning to overcome challenges in our electricity consumption. We continue to compare our consumption figures in 2012 with those reported during the ESP. However, with further expansion of the Company in 2013, a new baseline and corresponding ESP will be identified for a more accurate picture of our impact. To provide context to our ESP, we have compared consumption figures with the number of employees based in the ABC.


We saw a sharp reduction of electricity usage in 2009 as Smart Lighting Systems were installed in phases starting with all our washrooms, the South Wing of the 1st Floor, the Central Apparatus Room (CAR) and the Finance Department on the 2nd Floor. Re-lamping activities continued in 2010 with almost 2000 light bulbs replaced and set to higher luminance levels which still showed a reduction compared to our 2008 baseline. 2010 also saw the

Year

total consumption Monthly Average Variance* (annual) Number of employees in the All Asia broadcast

Centre

usage per employee (kwh per

year)kwh rM kwh rM kwh (%) rM

2008 24,233,498 6,786,248.08 2,019,458 565,520.67 – – 1970 12,301

2009 19,759,087 6,102, 073.91 1,646,590 508,506.16 -18.46 -684,174.17 1829 10,803

2010 23,614,925 7,245,947.49 1,967,910 603,828.96 -2.55 +459,699.41 1949 12,116

2011 23,474,455 7,527,162.13 1,956,204 627,263.51 -3.13 +740,914.05 1479 15,871

2012 24,034,714 8,031,938.72 2,002,892 669,328.23 -0.82 +1,245,690.64 1570 15,308

* variance is calculated from a 2008 baseline.

installation of the Uninterrupted Power Supply System in May. The continuous upgrading of our lighting systems reduced the overall costs of our electricity but an increase in staff contributed to the gradual rise in power consumption despite deep cuts in the first year of our monitoring. Efforts to reduce power consumption will continue in our efforts to be more efficient and environmentally-friendly.

Year

total consumption Monthly Average Variance* (annual) Number of employees in the All Asia broadcast

Centre

usage per employee

(m3 per year)m3 rM m3 rM m3(%) rM

2008 124,372.00 280,451.76 10,364.33 1970 – – 1970 63.13

2009 140,249.00 293,577.54 11,687.42 1829 +12.77 +4,988.98 1829 76.68

2010 122,385.60 282,067.42 10,198.80 1949 -1.6 +1,615.66 1949 62.79

2011 118,948.00 271,534.26 9,912.33 1479 -4.36 -8,917.50 1479 80.42

2012 132,260.50 301,583.34 11,021.71 1570 +6.34 +21,131.58 1570 84.24

* variance is calculated from a 2008 baseline.

48CArING For the eNVIroNMeNt

Our efforts in measuring our water consumption led to the detection of two burst underground pipes in 2009 which is reflected in the sharp rise of water consumption that year. The reparation of the two pipes saw a decrease in water wastage in 2010 and better in-house water management is attributed to the further reduction of water consumption in 2011 making this initiative a success in our commitment to reduce our intake of water in the facility.

Co2 emissions

Our CO2 emissions over the years correlate with our electricity consumption. Over the last three years, we have only measured our emissions in Scope 1 and a portion of Scope 2 of the All Asia Broadcast Centre in Technology Park, Bukit Jalil. Moving forward, we plan to include Scope 3 into our carbon accounting which will include our employees’ air and land travel. Our future carbon foot printing exercises will also include all the facilities that we operate from in the Klang Valley.


waste

The current challenge with regard controlling our waste lies in establishing the correct baseline and adopting an appropriate method to document these disposed items. We have currently appointed a new vendor in providing a standard measurement metric so we can start establishing a correct baseline moving forward. A facility-wide recycling campaign is also underway to encourage our people to consume less and recycle more for a healthier workplace environment.

ISo14001 environment Management Systems

Using the International Organisation for Standardisation’s (“ISO”) 14001 standards for environmental management systems, we closely monitor the impact that our operations have on the environment and we endeavour to reduce any adverse impact on the environment by having in place systems and processes to reduce waste. The Environmental Management System acts as an internal control to ensure the environment is put in the forefront in our day-to-day activities and our efforts led to Astro being awarded with the ISO14001 certification in 2009. The certification was then renewed in 2012, helping to generate greater awareness, not only among our employees but also among our business partners and vendors about the virtues of conserving resources and protecting the environment.

50dAtA

employee breakdown by ethnicity and term of employment

Gender employement type expatriate bumiputra Indian Chinese others Grand total

Female Fixed Term Expat 2 1 3

Fixed Term Local 4 1 2 1 8

Permanent 1159 402 675 42 2278

Female total 2 1163 404 677 43 2289

Male Fixed Term Expat 19 2 21

Fixed Term Local 8 4 6 1 19

Permanent 1125 516 427 57 2125

Male total 19 1133 522 433 58 2165

ethnicityexpatriate bumiputra Indian Chinese others Grand total

21 2296 926 1110 101 4454

employee breakdown by Gender and position

Job Position Female percentage Male percentage Grand total

Chief Executive Officer 1 0.04% 1 0.05% 2

Senior Vice President 2 0.09% 12 0.55% 14

Vice President 25 1.09% 60 2.77% 85

Senior Assistant Vice President 27 1.18% 53 2.45% 80

Assistant Vice President 194 8.48% 246 11.36% 440

Senior Associate 229 10.00% 246 11.36% 475

Associate 1475 64.44% 1146 52.93% 2621

Officer/Assistant 336 14.68% 401 18.52% 737

Grand total 2289 100.00% 2165 100.00% 4454


employee breakdown by Age Group

Gender/Age Group < 20 21 - 30 31 - 40 41 - 50 > 51 Grand total percentage

Female 2 1254 802 211 20 2289 51%

Male 2 969 810 334 50 2165 49%

Grand total 4 2223 1612 545 70 4454 100%

percentage of Age Group 0.09% 49.91% 36.19% 12.24% 1.57% 100%

occupational Safety and health – total reported Accidents

Year Number or Accidents

1997 19

1998 28

1999 55

2000 44

2001 26

2002 23

2003 18

2004 20

2005 26

2006 25

2007 23

2008 15

2009 22

2010 12

2011 11

2012 11

52dAtA

occupational Safety & health training hours

Coursetraining hours

2007 2008 2009 2010 2011 2012OSHE Conference and Seminar 32 0 22.5 64 88 154Basic First Aid 1,336 1,266 1,284 362 1,144 5,396CPR & Emergency First Aid 1,335 1,395 1,408 240 1,696 6,144Ergonomics 87 150 0 64 904 11,545Fire Rescue Briefing for Fire Rescue Team 30 0 485 172 160 117.5Fire Rescue Training for Emergency Response Team and Fire Wardens 1,148 135 930 196 720 888

Introduction to Basic Fire Safety 429 384 2,142 906 768 3,897Occupational Safety & Health Awareness Briefing 652.5 825 3,177.5 200 246 170

Healthcare Conference & Exhibition 0 16 15 40 24 40Promo Vehicle Safe Driving Training 0 152 192 152 0 0Defensive Driving for Emergency Vehicle Operators 0 128 255 256 192 0

Defensive Riding Course for Direct Sales Agents 0 768 400 480 360 0

OHSAS 18001/ISO14001 Internal Auditors Training 0 384 1,425 560 112 288

OSH in The Office 0 16 0 0 1,056 3,968Safety and Health Training for OSHE Divisional Representatives 0 116 45 300 0 0

Seminar on Safety and Health Practices in Workplace 0 16 7.5 0 0 0

Team Building & Fire Response Program for Fire Rescue Team 0 432 0 0 0 0

Employee Medical Benefits 0 0 40 0 0 0ISO 14001 Awareness 0 0 502.5 0 0 0Environmental Aspects Training 0 0 382.5 0 0 0Certificate program for Safety and Health Officer 0 0 165 0 0 0

Internal Food Safety Auditor 0 0 30 0 0 0Safety briefing for visitors 0 0 0 112 0 0Safety briefing for Divisions 0 0 0 30 206 285Contractor briefing 0 0 0 179.5 325 155Induction training 0 0 0 402 354 661Others 0 272 0 0 0 692total 5,049.5 6,455 12,908.5 4,675.5 8,355 34,400.5


GrI disclosure Section of report page1.1 Statement from the most senior decision maker

of the organisation.Message From The ChairmanCEO’s Statement

Page 8 & 10

1.2 Description of key impacts, risks, and opportunities.

Managing Risk & Sustainability Page 14 & 15

2.1 Name of the organisation. Who We Are Page 52.2 Primary brands, products, and/or services. Who We Are Page 52.3 Operational structure of the organisation,

including main divisions, operating companies, subsidiaries, and joint ventures.

Who We Are Page 5 & 6

2.4 Location of organisation’s headquarters. Who We Are Page 52.5 Number of countries where the organisation

operates, and names of countries with either major operations or that are specifically relevant to the sustainability issues covered in the report.

About This Report

The report does not cover the company’s operations Brunei

Inside Front Cover

2.6 Nature of ownership and legal form. Who We Are Page 52.7 Markets served (including geographic breakdown,

sectors served, and types of customers/beneficiaries).

About This ReportWho We Are

Inside Front Cover & Page 5

2.8 Scale of the reporting organisation. Facts at a Glance Page 12.9 Significant changes during the reporting period

regarding size, structure, or ownership.Who We Are Page 5

2.10 Awards received in the reporting period. Awards Page 33.1 Reporting period. About This Report Inside Front Cover3.2 Date of most recent previous report. About This Report

Last report was published on 15 December 2011Inside Front Cover

3.3 Reporting cycle. About This Report Inside Front Cover3.4 Contact point for questions regarding the report

or its contents.Contact Us Inside Back Cover

3.5 Process for defining report content. About This Report Inside Front Cover3.6 Boundary of the report. About This Report Inside Front Cover3.7 Specific limitations on the scope or boundary of

the report.About This Report Inside Front Cover

3.8 Basis for reporting on joint ventures, subsidiaries, leased facilities, outsourced operations, and other entities that can significantly affect comparability from period to period and/or between organisations.

About This Report Inside Front Cover

3.11 Significant changes from previous reporting periods in the scope, boundary, or measurement methods applied in the report.

About This ReportWho We Are

Inside Front Cover & Page 5

3.12 Table identifying the location of the Standard Disclosures in the report.

GRI 3.1 Index Page 53

GlobAl reportING INItIAtIVe CoNteNt INdeX

54GlobAl reportING INItIAtIVe CoNteNt INdeX

GrI disclosure Section of report page3.13 Policy and current practice with regard to seeking

external assurance for the report.About This ReportAssurance

Inside Front Cover

4.1 Governance structure of the organisation, including committees under the highest governance body responsible for specific tasks.

Corporate Governance Page 12 & 13

4.2 Indicate whether the Chair of the highest governance body is also an executive officer.


4.3 The number and gender of members of the highest governance body that are independent and/or non-executive members.


4.4 Mechanisms for shareholders and employees to provide recommendations or direction to the highest governance body.

Astro Malaysia Holdings Berhad Annual Report 2013 Page 54

4.5 Linkage between compensation for members of the highest governance body, senior managers, and executives.


4.6 Processes in place for the highest governance body to ensure conflicts of interest are avoided.


4.7 Process for determining the composition, qualifications, and expertise of the members of the highest governance body and its committees, including any consideration of gender and other indicators of diversity.


4.8 Statements of mission or values, codes of conduct, and principles relevant to economic, environmental, and social performance and the status of their implementation.

Core Values Page 2

4.9 Procedures of the highest governance body for overseeing the organisation’s identification and management of economic, environmental, and social performance, including relevant risks and opportunities, and adherence or compliance with internationally agreed standards, codes of conduct, and principles.


4.10 Processes for evaluating the highest governance body’s own performance, particularly with respect to economic, environmental, and social performance.

Astro Malaysia Holdings Berhad Annual Report 2013 Page 48 to 54

4.11 Explanation of whether and how the precautionary approach or principle is addressed by the organisation.

Customer Touch Points Page 20

4.14 List of stakeholder groups engaged by the organisation.

Stakeholder Engagement Matrix Page 17


GrI disclosure Section of report page4.15 Basis for identification and selection of

stakeholders with whom to engage.About This ReportEngaging Our Stakeholders

Inside Front Cover & Page 16 & 17

4.16 Approaches to stakeholder engagement, including frequency of engagement by type and by stakeholder group.

Engaging Our Stakeholders Page 16 & 17

Note reported: 3.9, 3.10, 4.12, 4.13, 4.17

economic Section of report pageDisclosure on Management Approach Message From The Chairman

CEO’s StatementManaging Risk and Sustainability

Page 8, 10 & 14

EC1 Direct economic value generated and distributed, including revenues, operating costs, employee compensation, donations and other community investments, retained earnings, and payments to capital providers and governments.

Income Statement Page 7

EC2 Financial implications and other risks andopportunities for the organisation’s activities due to climate change.

Managing Risk & Sustainability Page 14 & 15

EC3 Coverage of the organisation’s defined benefitplan obligations.

MyChoice Page 30

EC8 Development and impact of infrastructureinvestments and services provided primarilyfor public benefit through commercial, in-kind, or pro bono engagement.

Astro In the Community Page 36 to 45

Not Reported: EC4, EC5, EC6, EC7, EC9

environment Section of report pageDisclosure on Management Approach Caring for the Environment Page 47EN3 Direct energy consumption by primary energy

sourceCaring for the Environment Page 47

EN5 Energy saved due to conservation and efficiency improvements.

Caring for the Environment Page 46 to 49

EN6 Initiatives to provide energy-efficientor renewable energy based productsand services, and reductions in energy requirements as a result of these initiatives.

Caring for the Environment Page 47

EN7 Initiatives to reduce indirect energy consumption and reductions achieved.

Caring for the Environment Page 46 to 49

EN8 Total water withdrawal by source Caring for the Environment Page 47Not Reported: EN1, EN2, EN4, EN9 to EN30

56GlobAl reportING INItIAtIVe CoNteNt INdeX

labour Section of report pageDisclosure on Management Approach Empowering our People Page 26LA1 Total workforce by employment type,

employment contract, and region, broken down by gender.

Empowering our People Page 27 & 28

LA3 Benefits provided to full-time employees that are not provided to temporary or part time employees, by significant locations of operation.

MyChoice Page 30

LA7 Rates of injury, occupational diseases, lost days, and absenteeism, and total number of work-related fatalities, by region and by gender.

Occupational Safety & Health Page 32 & 33

LA11 Programs for skills management and lifelong learning that support the continued employability of employees and assist them in managing career endings.

Training & Development Page 31

LA13 Composition of governance bodies and breakdown of employees per employee category according to gender, age group, minority group membership, and other indicators of diversity.

Empowering our People Page 50

Not Reported: LA2, LA4, LA5, LA6, LA8, LA9, LA10, LA12, LA14

human rights Section of report pageNot Reported: HR1, HR2, HR3, HR4, HR8, HR9, HR10, HR11

Society Section of report pageSO7 Total number of legal actions for anticompetitive

behaviour, anti-trust, and monopoly practices and their outcomes.

Compliance Page 13

SO8 Monetary value of significant fines and total number of non-monetary sanctions for non-compliance with laws and regulations.

Compliance Page 13

Not Reported: Disclosure on Management Approach, SO1, SO2, SO3, SO4, SO5, SO6, SO9, SO10


product responsibility Section of report pagePR2 Total number of incidents of non-compliance

with regulations and voluntary codes concerning health and safety impacts of products and services during their life cycle, by type of outcomes.

Compliance Page 13

PR4 Total number of incidents of non-compliance with regulations and voluntary codes concerning product and service information and labelling, by type of outcomes.

Compliance Page 13

PR5 Practices related to customer satisfaction, including results of surveys measuring customer satisfaction.

Partially – Astro in the Marketplace Page 20

PR6 Programmes for adherence to laws, standards, and voluntary codes related to marketing communications, including advertising, promotion, and sponsorship.

Partially – Engaging our Regulators and Creating Responsible Content

Pages 18 & 22

PR7 Total number of incidents of non-compliance with regulations and voluntary codes concerning marketing communications, including advertising, promotion, and sponsorship by type of outcomes.

Compliance Page 13

PR9 Monetary value of significant fines for non-compliance with laws and regulations concerning the provision and use of products and services.

Compliance Page 13

Not Reported: Disclosure on Management Approach, PR1, PR3, PR8

58GloSSArY

1MCC 1Malaysia Cardiff CityABC All Asia Broadcast CentreACC Astro Capability Centre Adex Advertisement ExpenditureAOTG Astro On The GoAMH Astro Malaysia Holdings BerhadBAM Badminton Association of MalaysiaBCP Business Continuity PlanBPL Barclay’s Premier LeagueCSA Community Service Announcements (Radio)DFP Dewan Filharmonik Petronas DTH Direct-to-Home EPP Environmental Preferable ProcurementFAM Football Association of MalaysiaFINAS National Film Development Corporation MalaysiaHD High DefinitionIPO Initial Public Offering IPTV Internet Protocol Television MCMC Malaysian Communications and Multimedia CommissionMICC Ministry of Information, Communications and CultureMTBC Malaysian Tenpin Bowling CongressOSH Occupational Safety & HealthOSHE Occupational Safety, Health and EnvironmentPKG Teacher Activity CentrePMR Penilaian Menengah RendahPSA Public Service Announcements (TV)PTW Permit To WorkPVR Personal Video Recorder UPSR Ujian Penilaian Sekolah RendahSMATV Single Master Antenna TelevisionSPM Sijil Pelajaran MalaysiaSTB Set-Top-Box

59 ASTRO MALAYSIA HOLDINGS BERHADsustainability report 2013CoNtACt uS

All information within this report is available online at www.astromalaysia.com.my.

We value your feedback. For any comments or enquiries, please contact:

ASTRO Malaysia Holdings BerhadAll Asia Broadcast CentreTechnology Park MalaysiaLebuhraya Puchong Sungai Besi Bukit Jalil 57000 Kuala LumpurTel : +603 9543 6688Fax : +603 9543 6868Website : www.astromalaysia.com.my

david Yap Vice President, Community AffairsE-mail : [email protected]

Jolyn gasperHead, Corporate ResponsibilityE-mail : [email protected]

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AStro MAlAYSIA holdINGS berhAd (932533-V)

All Asia Broadcast Centre, Technology Park MalaysiaLebuhraya Puchong-Sungai Besi, Bukit Jalil, 57000 Kuala Lumpur, MalaysiaTel : +603 9543 6688 Fax : +603 9543 6877

www.astro.com.my / www.astromalaysia.com.my

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