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Slide 1Slide 1
Results from the 2013 Alumni Attitude Study©
Presented by: The slides in this handout are part of a more complete and comprehensive oral presentation.
For an in‐depth understanding of the information provided herein, you should view
these slides in combination with that presentation. For questions contact Rob Shoss
at PEG, Ltd.
© PEG, Ltd. 2013
• Overview of the AAS Study
• Cooperative development of the instrument (11 founding institutions)
• Survey completed by over 500,000 alumni at 200 universities and colleges over the last 9 years
• Instrument 85% the same as originally developed
• Instrument was branded to reflect University of Oregon
• University of Oregon results are compared to alumni from comparable institutions as well
as to the 2004 and 2008 studies
About the Alumni Attitude Study© Project
Slide 2
* Source: “The Ever‐Shifting Internet Population”, The Pew Internet & American Life Project, April 16, 2003.
Bias is inherent in all research studies. It must be understood and minimized where possible.
Confidence Interval
• Computation based on number of responses and variation of responses• Assumes random distribution and ability to respond• Response percentage is not part of the consideration for this calculation
Non-Response Bias
• A low survey response rate and corresponding high non-response rate causes concern about differences between respondents and non-respondents
• Exists in both internet and phone surveys as well as mail• Consistency of ranking for question groups helps alleviate concern• Distribution across membership status, age, and gender also helps reduce concern
Selection Bias
• A survey will be more representative of the entire population if sample selection is truly random and each member of the population has an equal opportunity to be selected
• Possibly more of an internet issue currently for some schools• Approximately 82% of college graduates have access to the internet and email*
Slide 6
ParticipantsComparables
Slide 7
Arizona StateOregon StateUC‐ BerkeleyUCLAUniversity of Colorado – BoulderUniversity of Southern California University of Utah
Era of Graduation
Woodstock/Vietnam and Prior
(graduatedprior to 1973)
• Includes pre 1964 graduates
• Tumultuous ‘60s• Civil Rights Act• Tonkin resolution to Nixon
resignation• Good economy• Ages 60–68 and older
Electronic Revolution/Dot‐Com
(graduated 1994–2000)
• Dot‐com IPOs to 9/11• Peace and fall of Berlin Wall• Big booming economy focused
on youth• Ages 33–39
Post‐Watergate (graduated1974–1980)
• Nixon resignation to Reagan boom
• Younger brothers and sisters of Woodstock/Vietnam
• Bad economy and pessimistic time
• Ages 53–59
Post‐9/11 (graduated 2000 through 2008)
• Economic bust after Dot‐Com followed by real estate driven growth
• Focus away from youth• War in our time• More competition for every job• Age • Ages 27 ‐ 32
Yuppie/End of Cold War (graduated 1981–1993)
• Reagan boom to dot‐com IPOs
• Good economy and optimistic time
• Ages 40–52
Post Great Recession (Graduated after 2008)
• Market crash of 2008• Explosive unemployment• Significantly increased role of
government in health care• Slowest recovery in history• Breakdown of European
economy• Huge and growing US deficit• Ages 26 and younger
ResponseBy Era
Slide 10
Num
ber o
f Participan
ts 898
419
752
396
634
347
0100200300400500600700800900100011001200
Oregon 2004 Oregon 2008 Oregon 2013
Percen
tage of R
espo
nden
tsResponse Rate
NOTE: Response rate is unadjusted for bad email addresses.
ResponseBy Era
Slide 11
0%
1%
2%
3%
4%
5%
6%
‐
10.00
20.00
30.00
40.00
50.00
60.00
70.00
WWII/Post WWII Woodstock/Vietnam
Post‐Watergate Yuppie/End of ColdWar
ElectronicRevolution/Dot‐
Com
Post 9/11
Oregon Comps Oregon 2004 Oregon 2008 Oregon 2013 Response rate
ResponseBy Membership Type for Those Who Are Members
Slide 12
Percen
tage of P
articipan
ts
11
34
55
‐
10
20
30
40
50
60
3‐Year Annual Life
ResponseBy Donor Status
Slide 13
Percen
tage of P
articipan
ts
17
27
55
‐
10
20
30
40
50
60
Current Lapsed Never
ResponseBy Membership in Alumni Association
Slide 14
Percen
tage of P
articipan
ts
41
25
33
‐ 5
10 15 20 25 30 35 40 45
Current Lapsed Never
3%ROR
2%ROR
13%ROR
48
15 9 8 7
4 3 2 1 0 0 ‐ 5
10 15 20 25 30 35 40 45 50
ResponseBy College
Slide 15
Percen
tage of P
articipan
ts
1,641
531 308 271 247
145 106 52 29 6 5 ‐
200 400 600 800
1,000 1,200 1,400 1,600 1,800
ResponseBy College
Slide 16
Num
ber o
f Participan
ts
859
673572
306 252 224135 112 82 71 28 25 25 6
0100200300400500600700800900
1000
ResponseBy Geographic Territory Grouped
Slide 17
Num
ber o
f Participan
ts
608 578
175 15098 72 65 63 53 49 47 40 33 31
0
100
200
300
400
500
600
700
ResponseBy Chapter
Slide 18
Percen
tage of P
articipan
ts
ResponseBy Degree Obtained
Percen
tage of P
articipan
ts
Slide 19
66
21
12
1 ‐
10
20
30
40
50
60
70
Undergraduate Graduate Both undergraduateand graduate
No degree obtained
Oregon Comps Oregon 2004 Oregon 2008 Oregon 2013
ResponseBy Location of Current Residence
Percen
tage of P
articipan
ts
Slide 20
16
2
25
6
44
8
‐ 5
10 15 20 25 30 35 40 45 50
Within 10miles
11‐50 miles 51‐100 miles 101‐250 miles Over 250within the US
Over 250outside the US
Oregon Comps Oregon 2008 Oregon 2013
ResponseBy Ethnicity for 2013
Percen
tage of P
articipan
ts
Slide 21
83
6 0 2 0 1 2 1 1 4
‐ 10 20 30 40 50 60 70 80 90
ResponseBy Ethnicity for Comparable Universities and Prior Surveys
Percen
tage of P
articipan
ts
Slide 22
76
3 6 10 1 3 2
89
1 2 3 0 2 4 ‐ 10 20 30 40 50 60 70 80 90
100
Caucasian AfricanAmerican
Hispanic Asian orPacificIslander
AmericanIndian orAlaskan
Other Prefer not toanswer
Oregon Comps Oregon 2004 Oregon 2008
ResponseBy Gender
Slide 23
Percen
tage of P
articipan
ts
52 47
‐
10
20
30
40
50
60
Male Female
Oregon Comps Oregon 2004 Oregon 2008 Oregon 2013
*In 2013, the respondents were given the option of “prefer not to answer”. 0.6% chose this option.
ResponseBy Gender across Generations
Slide 24
68
31
1
40
59
1 ‐ 10 20 30 40 50 60 70 80 90
100
Male Female Prefer not to answer
WWII Boomers Gen X Gen Y
Percen
tage of P
articipan
ts
19 11
20
41
5 4
‐
10
20
30
40
50
60
Never/do notplan to infuture
Have/do notplan to infuture
Never/plan toin future
Currently/planto continue
Currently/planto increase
Need moreinformationabout giving*
Oregon Comps Oregon 2004 Oregon 2008 Oregon 2013* Only asked in 2013
ResponseBy Q25 Intent to Participate Financially
Non‐contributors ContributorsMight
contribute in the future
Slide 25
Percen
tage of R
espo
nden
ts
0
10
20
30
40
50
60
70
Never/do not plan toin future
Have/do not plan toin future
Never/plan to infuture
Currently/plan tocontinue
Currently/plan toincrease
Need moreinformation about
giving
Never Occasionally Regularly All the time
ResponseBy Q25 Intent to Participate Financially vs. Q02
Non‐contributors ContributorsMight contribute in the future
Slide 26
Percen
tage of R
espo
nden
ts
58%
How often do you promote University of Oregon to others?
80%
73%
89%78%50%
0
10
20
30
40
50
60
70
Never/do not plan toin future
Have/do not plan toin future
Never/plan to infuture
Currently/plan tocontinue
Currently/plan toincrease
Need moreinformation about
givingWoodstock\ Vietnam Post Watergate
Yuppie\End of Cold War Electronic Revolution\Dot‐Com
Post 9/11 Post Great Recession
ResponseBy Q25 Intent to Participate Financially vs. Q02
Non‐contributors ContributorsMight contribute in the future
Slide 27
Percen
tage of R
espo
nden
ts
Implications: Highlighted Issues & Areas of Focus
• Equity of Degree matters
• Enhanced opportunities to branding alumni on campus
• More effective communications
High value talking points
High value communication topics
Segmentation opportunities
• Underlying issues regarding alumni events
Slide 28
Q01. How would you rate your decision to attend Oregon?
Slide 30
Percen
tage of R
espo
nden
ts
01020304050607080
Bad decision Fair decision Good decision Great decision
Oregon Comps Oregon 2004 Oregon 2008 Oregon 2013
Q03. Which of the following best describes your experience as a student?
Slide 31
Percen
tage of R
espo
nden
ts
0
10
20
30
40
50
60
Poor Fair Good Excellent
Oregon Comps Oregon 2004 Oregon 2008 Oregon 2013
Q02. How often do you promote Oregon to others?
Slide 32
Percen
tage of R
espo
nden
ts
05
1015202530354045
Never Occasionally Regularly All the time
Oregon Comps Oregon 2004 Oregon 2008 Oregon 2013
Q05. Which of the following best describes your overall current opinion of Oregon?
Slide 33
Percen
tage of R
espo
nden
ts
0
10
20
30
40
50
60
70
Poor Fair Good Excellent
Oregon Comps Oregon 2004 Oregon 2008 Oregon 2013
Q04. Which of the following best describes your experience as an alumnus/a?
Slide 34
Percen
tage of R
espo
nden
ts
0
10
20
30
40
50
60
Poor Fair Good Excellent
Oregon Comps Oregon 2004 Oregon 2008 Oregon 2013
Q06. How well did the education received from Oregon prepare you for each of the following?
Poor preparation
Fairpreparation
Goodpreparation
Excellentpreparation
Slide 35
Commitment to continuous education
Deepening my understanding and commitmentto personal development
Further graduate education
Current work status
Contributing to my community
Getting a job or into a graduate program Iwanted soon after I graduated
Responding to new career opportunities
Oregon Comps Oregon 2004 Oregon 2008 Oregon 2013
Poor preparation
Fairpreparation
Goodpreparation
Excellentpreparation
Q06. How well did the education received from Oregon prepare you for each of the following?By Era
Slide 36
Commitment to continuous education
Deepening my understanding andcommitment to personal development
Further graduate education
Current work status
Contributing to my community
Getting a job or into a graduate program Iwanted soon after I graduated
Responding to new career opportunities
Woodstock\Vietnam and before Post Watergate Yuppie\End of Cold WarElectronic Revolution\Dot‐Com Post 9/11 Post Great Recession
Poor preparation
Fairpreparation
Goodpreparation
Excellentpreparation
Q06. How well did the education received from Oregon prepare you for each of the following?By Membership in Alumni Association
Slide 37
Commitment to continuous education
Deepening my understanding andcommitment to personal development
Further graduate education
Current work status
Contributing to my community
Getting a job or into a graduate program Iwanted soon after I graduated
Responding to new career opportunities
Current Lapsed Never
Poor preparation
Fairpreparation
Goodpreparation
Excellentpreparation
Q06. How well did the education received from Oregon prepare you for each of the following?By Geographic Territory Grouped
Slide 38
Commitment to continuous education
Deepening my understanding andcommitment to personal development
Further graduate education
Current work status
Contributing to my community
Getting a job or into a graduate program Iwanted soon after I graduated
Responding to new career opportunities
Portland Eugene and Springfield Salem, Albany, and CorvallisOregon ‐ Not otherwise specified Northern California Southern CaliforniaWashington All other USA locations International (Current Residence)
Poor preparation
Fairpreparation
Goodpreparation
Excellentpreparation
Q06. How well did the education received from Oregon prepare you for each of the following?By School
Slide 39
Commitment to continuous education
Further graduate education
Current work status
Deepening my understanding andcommitment to personal development
Responding to new career opportunities
Getting desired job or grad program soonafter graduation
Contributing to my community
College of Arts and Sciences College of EducationHuman Development and Performance Lundquist College of BusinessSchool of Architecture & Allied Arts School of Journalism & CommunicationSchool of Law
Q28. Please indicate the extent of your loyalty to each of the following
Not loyal Somewhat loyal Loyal Very loyal
Slide 40
UO in general
My undergraduate college
UO athletics
My major or academic area of study
A faculty member or instructor
A student organization or activity I wasassociated with
All School Oregon Comps Oregon 2013
Q28. Please indicate the extent of your loyalty to each of the following By Era
Slide 41
UO in general
My undergraduate college
UO athletics
My major or academic area of study
A faculty member or instructor
A student organization or activity I wasassociated with
Woodstock\Vietnam and before Post Watergate Yuppie\End of Cold WarElectronic Revolution\Dot‐Com Post 9/11 Post Great Recession
Not loyal Somewhat loyal
Loyal Very loyal
Q28. Please indicate the extent of your loyalty to each of the following By Membership in Alumni Association
Slide 42
UO in general
My undergraduate college
UO athletics
My major or academic area of study
A faculty member or instructor
A student organization or activity I wasassociated with
Current Lapsed Never
Not loyal Somewhat loyal Loyal Very loyal
Q28. Please indicate the extent of your loyalty to each of the following By Geographic Territory Grouped
Slide 43
UO in general
My undergraduate college
UO athletics
My major or academic area of study
A faculty member or instructor
A student organization or activity I was associated with
Portland Eugene and Springfield Salem, Albany, and Corvallis
Oregon - Not otherwise specified Northern California Southern California
Washington All other USA locations International (Current Residence)
Not loyal Somewhat loyal
Loyal Very loyal
Q28. Please indicate the extent of your loyalty to each of the following By School
Slide 44
UO in general
My undergraduate college
UO athletics
My major or academic area of study
A faculty member or instructor
A student organization or activity I was associated with
College of Arts and Sciences College of EducationHuman Development and Performance Lundquist College of BusinessSchool of Architecture & Allied Arts School of Journalism & CommunicationSchool of Law
Not loyal Somewhat loyal
Loyal Very loyal
Q12. Are you aware of the UO Alumni Association?By Geographic Territory Grouped
Slide 45
Percen
tage of R
espo
nden
ts
0%10%20%30%40%50%60%70%80%90%
100% Oregon 2013
Portland
Eugene and Springfield
Salem, Albany, and Corvallis
Oregon ‐ Not otherwise specified
Northern California
Southern California
Washington
All other USA locations
International (Current Residence)
Q14. Is the UO Alumni Association a dues‐paying organization, separate from the UO?By Geographic Territory Grouped
Slide 46
Percen
tage of R
espo
nden
ts
0%10%20%30%40%50%60%70%80%90%
100% Oregon 2013
Portland
Eugene and Springfield
Salem, Albany, and Corvallis
Oregon ‐ Not otherwise specified
Northern California
Southern California
Washington
All other USA locations
International (Current Residence)
Q16. Are you a member of the UO Alumni Association?By Geographic Territory Grouped
Slide 47
0.0 20.0 40.0 60.0 80.0 100.0
Oregon 2013
Portland
Eugene and Springfield
Salem, Albany, and Corvallis
Oregon ‐ Not otherwise specified
Northern California
Southern California
Washington
All other USA locations
International (Current Residence)
Yes No Not Sure
Staying connected to UOShows my pride in UO
Giving back to UOReceiving all four editions of Oregon QuarterlyKnowing that the alumni association provides…
Annual 20% Duck Store DiscountUO Alumni Association is the "voice" of…
Receiving information about "hot issues" on‐…Receiving monthly alumni e‐newsletters
Obtaining campus privileges such as access to…Receiving incentives for joining (bookstore…
Staying connected to friends and classmates…Attending member only events
Accessing member‐only merchandiseAccess to Nike & Columbia Employee Stores
Having access to career or business…
Oregon 2004 Oregon 2008 Oregon 2013
Q17. What impact does each of the following have in motivating you to continue being a member of the UO Alumni Association?
No impact on decision
Some impact on decision
Important to decision
Very important to decision
Slide 48
Current Surveys
Staying connected to UO
Shows my pride in UO
Giving back to UO
Receiving all four editions of Oregon Quarterly
Knowing that the alumni association provides…
Annual 20% Duck Store Discount
UO Alumni Association is the "voice" of…
Receiving information about "hot issues" on‐…
Receiving monthly alumni e‐newsletters
Obtaining campus privileges such as access…
Receiving incentives for joining (bookstore…
Staying connected to friends and classmates…
Attending member only events
Accessing member‐only merchandise
Access to Nike & Columbia Employee Stores
Having access to career or business…
Woodstock\Vietnam and before Post Watergate Yuppie\End of Cold WarElectronic Revolution\Dot‐Com Post 9/11 Post Great Recession
Q17. What impact does each of the following have in motivating you to continue being a member of the UO Alumni Association? By Era
Slide 49
Current Surveys
No impact on decision
Some impact on decision
Important to decision
Very important to decision
Staying connected to UO
Shows my pride in UO
Giving back to UO
Receiving all four editions of Oregon Quarterly
Knowing that the alumni association provides…
Annual 20% Duck Store Discount
UO Alumni Association is the "voice" of…
Receiving information about "hot issues" on‐…
Receiving monthly alumni e‐newsletters
Obtaining campus privileges such as access…
Receiving incentives for joining (bookstore…
Staying connected to friends and classmates…
Attending member only events
Accessing member‐only merchandise
Access to Nike & Columbia Employee Stores
Having access to career or business…
Portland Eugene and Springfield Salem, Albany, and CorvallisOregon ‐ Not otherwise specified Northern California Southern CaliforniaWashington All other USA locations International (Current Residence)
Q17. What impact does each of the following have in motivating you to continue being a member of the UO Alumni Association? By Geographic Territory Grouped
Slide 50
Current Surveys
No impact on decision
Some impact on decision
Important to decision
Very important to decision
Staying connected to UO
Shows my pride in UO
Giving back to UO
Receiving all four editions of Oregon Quarterly
Knowing that the alumni association provides…
Annual 20% Duck Store Discount
UO Alumni Association is the "voice" of…
Receiving information about "hot issues" on‐…
Receiving monthly alumni e‐newsletters
Obtaining campus privileges such as access…
Receiving incentives for joining (bookstore…
Staying connected to friends and classmates…
Attending member only events
Accessing member‐only merchandise
Access to Nike & Columbia Employee Stores
Having access to career or business…
College of Arts and Sciences College of EducationHuman Development and Performance Lundquist College of BusinessSchool of Architecture & Allied Arts School of Journalism & CommunicationSchool of Law
Q17. What impact does each of the following have in motivating you to continue being a member of the UO Alumni Association? By School
Slide 51
Current Surveys
No impact on decision
Some impact on decision
Important to decision
Very important to decision
I did not use the benefitsThere is not enough value to me personally or…
My personal circumstances changedI support UO in other waysI do not live near campus
I am concerned that I will receive solicitations…I do not see the impact of my dues
I do not know how the alumni association…I do not know enough about the alumni…I receive the Oregon Quarterly magazine…
I got the mailing but forgot it or lost itI have little to no relationship to UO
Annual 20% Duck Store DiscountAccess to Nike & Columbia Employee Stores
I was not asked to renewI have access to the UO Alumni Association…Something happened at UO that upset me
I do not think the alumni association uses the…Something happened with a UO student I am…A student I am related to or know well did not…
Oregon 2004 Oregon 2008 Oregon 2013
Q17. What impact does each of the following have in motivating you to continue being a member of the UO Alumni Association?
No impact on decision
Some impact on decision
Important to decision
Very important to decision
Slide 52
Lapsed Surveys
I did not use the benefitsThere is not enough value to me personally…
My personal circumstances changedI support UO in other waysI do not live near campus
I am concerned that I will receive…I do not see the impact of my dues
I do not know how the alumni association…I do not know enough about the alumni…I receive the Oregon Quarterly magazine…
I got the mailing but forgot it or lost itI have little to no relationship to UO
Annual 20% Duck Store DiscountAccess to Nike & Columbia Employee Stores
I was not asked to renewI have access to the UO Alumni Association…Something happened at UO that upset me
I do not think the alumni association uses the…Something happened with a UO student I am…
A student I am related to or know well did…
Woodstock\Vietnam and before Post Watergate Yuppie\End of Cold WarElectronic Revolution\Dot‐Com Post 9/11 Post Great Recession
Q17. What impact does each of the following have in motivating you to continue being a member of the UO Alumni Association? By Era
Slide 53
Lapsed Surveys
No impact on decision
Some impact on decision
Important to decision
Very important to decision
I did not use the benefitsThere is not enough value to me personally…
My personal circumstances changedI support UO in other waysI do not live near campus
I am concerned that I will receive…I do not see the impact of my dues
I do not know how the alumni association…I do not know enough about the alumni…I receive the Oregon Quarterly magazine…
I got the mailing but forgot it or lost itI have little to no relationship to UO
Annual 20% Duck Store DiscountAccess to Nike & Columbia Employee Stores
I was not asked to renewI have access to the UO Alumni Association…Something happened at UO that upset me
I do not think the alumni association uses the…Something happened with a UO student I am…
A student I am related to or know well did…
Portland Eugene and Springfield Salem, Albany, and CorvallisOregon ‐ Not otherwise specified Northern California Southern CaliforniaWashington All other USA locations International (Current Residence)
Q17. What impact does each of the following have in motivating you to continue being a member of the UO Alumni Association? By Geographic Territory Grouped
Slide 54
Lapsed Surveys
No impact on decision
Some impact on decision
Important to decision
Very important to decision
I did not use the benefitsThere is not enough value to me personally…
My personal circumstances changedI support UO in other waysI do not live near campus
I am concerned that I will receive…I do not see the impact of my dues
I do not know how the alumni association…I do not know enough about the alumni…I receive the Oregon Quarterly magazine…
I got the mailing but forgot it or lost itI have little to no relationship to UO
Annual 20% Duck Store DiscountAccess to Nike & Columbia Employee Stores
I was not asked to renewI have access to the UO Alumni Association…Something happened at UO that upset me
I do not think the alumni association uses the…Something happened with a UO student I am…
A student I am related to or know well did…
College of Arts and Sciences College of EducationHuman Development and Performance Lundquist College of BusinessSchool of Architecture & Allied Arts School of Journalism & CommunicationSchool of Law
Q17. What impact does each of the following have in motivating you to continue being a member of the UO Alumni Association? By School
Slide 55
Lapsed Surveys
No impact on decision
Some impact on decision
Important to decision
Very important to decision
There is not enough value to me personally or…I do not live near campus
I am concerned that I will receive solicitations…I did not use the benefits
I support UO in other waysI do not know enough about the alumni…
I do not know how the alumni association…I have little to no relationship to UO
Since I am an alum, I thought I was a memberI do not see the impact of my dues
My personal circumstances changedI receive the Oregon Quarterly magazine…
I was not asked to joinI have access to the UO Alumni Association…
I got the mailing but forgot it or lost itAccess to Nike & Columbia Employee StoresSomething happened at UO that upset me
Annual 20% Duck Store DiscountI do not think the alumni association uses the…Something happened with a UO student I am…A student I am related to or know well did not…
Oregon 2004 Oregon 2008 Oregon 2013
Q17. What impact does each of the following have in motivating you to continue being a member of the UO Alumni Association?
No impact on decision
Some impact on decision
Important to decision
Very important to decision
Slide 56
Never Surveys
There is not enough value to me personally…I do not live near campus
I am concerned that I will receive…I did not use the benefits
I support UO in other waysI do not know enough about the alumni…
I do not know how the alumni association…I have little to no relationship to UO
Since I am an alum, I thought I was a memberI do not see the impact of my dues
My personal circumstances changedI receive the Oregon Quarterly magazine…
I was not asked to joinI have access to the UO Alumni Association…
I got the mailing but forgot it or lost itAccess to Nike & Columbia Employee StoresSomething happened at UO that upset me
Annual 20% Duck Store DiscountI do not think the alumni association uses the…Something happened with a UO student I am…
A student I am related to or know well did…
Woodstock\Vietnam and before Post Watergate Yuppie\End of Cold WarElectronic Revolution\Dot‐Com Post 9/11 Post Great Recession
Q17. What impact does each of the following have in motivating you to continue being a member of the UO Alumni Association? By Era
Slide 57
Never Surveys
No impact on decision
Some impact on decision
Important to decision
Very important to decision
There is not enough value to me personally…I do not live near campus
I am concerned that I will receive…I did not use the benefits
I support UO in other waysI do not know enough about the alumni…
I do not know how the alumni association…I have little to no relationship to UO
Since I am an alum, I thought I was a memberI do not see the impact of my dues
My personal circumstances changedI receive the Oregon Quarterly magazine…
I was not asked to joinI have access to the UO Alumni Association…
I got the mailing but forgot it or lost itAccess to Nike & Columbia Employee StoresSomething happened at UO that upset me
Annual 20% Duck Store DiscountI do not think the alumni association uses the…Something happened with a UO student I am…
A student I am related to or know well did…
Portland Eugene and Springfield Salem, Albany, and CorvallisOregon ‐ Not otherwise specified Northern California Southern CaliforniaWashington All other USA locations International (Current Residence)
Q17. What impact does each of the following have in motivating you to continue being a member of the UO Alumni Association? By Geographic Territory Grouped
Slide 58
Never Surveys
No impact on decision
Some impact on decision
Important to decision
Very important to decision
There is not enough value to me personally…I do not live near campus
I am concerned that I will receive…I did not use the benefits
I support UO in other waysI do not know enough about the alumni…
I do not know how the alumni association…I have little to no relationship to UO
Since I am an alum, I thought I was a memberI do not see the impact of my dues
My personal circumstances changedI receive the Oregon Quarterly magazine…
I was not asked to joinI have access to the UO Alumni Association…
I got the mailing but forgot it or lost itAccess to Nike & Columbia Employee StoresSomething happened at UO that upset me
Annual 20% Duck Store DiscountI do not think the alumni association uses the…Something happened with a UO student I am…
A student I am related to or know well did…
College of Arts and Sciences College of EducationHuman Development and Performance Lundquist College of BusinessSchool of Architecture & Allied Arts School of Journalism & CommunicationSchool of Law
Q17. What impact does each of the following have in motivating you to continue being a member of the UO Alumni Association? By School
Slide 59
Never Surveys
No impact on decision
Some impact on decision
Important to decision
Very important to decision
Q23. Please indicate how much each of the following impacts your overall opinion of UO:
Slide 61
87
74
71
72
72
67
66
65
62
‐ 10 20 30 40 50 60 70 80 90 100
Value and respect for degree
History, tradition
Providing scholarships
Accomplishments of students
Campus asthetics (e.g. buildings, grounds, etc.)
School rankings (e.g. U.S. News & World Report)
Accomplishments of alumni
Media visibility (e.g. newspaper, magazine articles, etc.)
Success of athletic teams
Oregon 2013
Percentage of Participants Who Chose Top Two Choices
NoImpact
Significant Impact
Critical Impact
SomeImpact
Q23. Please indicate how much each of the following impacts your overall opinion of UO:
Slide 62
Value and respect for degree
History, tradition
Providing scholarships
Accomplishments of students
Campus asthetics (e.g. buildings,grounds, etc.)
School rankings (e.g. U.S. News &World Report)
Accomplishments of alumni
Media visibility (e.g. newspaper,magazine articles, etc.)
Oregon Comps Oregon 2004 Oregon 2008 Oregon 2013
NoImpact
Significant Impact
Critical Impact
SomeImpact
Q23. Please indicate how much each of the following impacts your overall opinion of UO:By Era
Slide 63
Value and respect for degree
History, tradition
Providing scholarships
Accomplishments of students
Campus asthetics (e.g. buildings,grounds, etc.)
School rankings (e.g. U.S. News &World Report)
Accomplishments of alumni
Media visibility (e.g. newspaper,magazine articles, etc.)
Success of athletic teams
WWII\Post WWII Woodstock\Vietnam Post WatergateYuppie\End of Cold War Electronic Revolution\Dot‐Com Post 9/11
NoImpact
Significant Impact
Critical Impact
SomeImpact
Q23. Please indicate how much each of the following impacts your overall opinion of UO:By Membership in Alumni Association
Slide 64
Value and respect for degree
History, tradition
Providing scholarships
Accomplishments of students
Campus asthetics (e.g. buildings,grounds, etc.)
School rankings (e.g. U.S. News &World Report)
Accomplishments of alumni
Media visibility (e.g. newspaper,magazine articles, etc.)
Success of athletic teams
Current Lapsed Never
Value and respect for degree
History, tradition
Providing scholarships
Accomplishments of students
Campus asthetics (e.g. buildings, grounds, etc.)
School rankings (e.g. U.S. News & WorldReport)
Accomplishments of alumni
Media visibility (e.g. newspaper, magazinearticles, etc.)
Success of athletic teams
Portland Eugene and Springfield Salem, Albany, and CorvallisOregon ‐ Not otherwise specified Northern California Southern CaliforniaWashington All other USA locations International (Current Residence)
Q23. Please indicate how much each of the following impacts your overall opinion of UO:By Geographic Territory Grouped
Slide 65
NoImpact
Significant Impact
Critical Impact
SomeImpact
Value and respect for degree
History, tradition
Providing scholarships
Accomplishments of students
Campus asthetics (e.g. buildings, grounds, etc.)
School rankings (e.g. U.S. News & WorldReport)
Accomplishments of alumni
Media visibility (e.g. newspaper, magazinearticles, etc.)
Success of athletic teams
College of Arts and Sciences College of EducationHuman Development and Performance Lundquist College of BusinessSchool of Architecture & Allied Arts School of Journalism & CommunicationSchool of Law
Q23. Please indicate how much each of the following impacts your overall opinion of UO:By School
Slide 66
NoImpact
Significant Impact
Critical Impact
SomeImpact
Academics and classes
Skills and training for career
Exposure to new things
Relationship with the faculty
Relationship with other students
Lessons about life
Traditions or values learned on campus
Admissions process
Orientation for new students
Student employment opportunities
Relationship with administration and staff
Attending athletic events
Attending cultural events including films, lectures, other arts
Opportunity to interact with alumni
Student leadership opportunities
Opportunity to participate in fraternity or sorority
Importance Performance
Q08. How important was each of the following to your experience as a student, and how well did Oregon do at providing them?
Not Important
Poor
SomewhatImportant
Fair
Very ImportantGood
CriticallyImportantExcellent
Slide 67
Importance exceeds Performance
Performance exceeds Importance
Q08. How important was each of the following to your experience as a student, and how well did Oregon do at providing them?Gap Analysis
Slide 68
Academics and classes
Skills and training for career
Exposure to new things
Relationship with the faculty
Relationship with other students
Lessons about life
Traditions or values learned on campus
Admissions process
Orientation for new students
Student employment opportunities
Relationship with administration and staff
Attending athletic events
Attending cultural events including films, lectures, other arts
Opportunity to interact with alumni
Student leadership opportunities
Opportunity to participate in fraternity or sorority
Oregon Comps Oregon 2008 Oregon 2013
Importance exceeds Performance
Performance exceeds Importance
Q08. How important was each of the following to your experience as a student, and how well did Oregon do at providing them?Gap Analysis by Era
Slide 69
Academics and classes
Skills and training for career
Exposure to new things
Relationship with the faculty
Relationship with other students
Lessons about life
Traditions or values learned on campus
Admissions process
Orientation for new students
Student employment opportunities
Relationship with administration and staff
Attending athletic events
Attending cultural events including films, lectures, other arts
Opportunity to interact with alumni
Student leadership opportunities
Opportunity to participate in fraternity or sorority
Woodstock\ Vietnam and before Post Watergate Yuppie\End of Cold WarElectronic Revolution\Dot‐Com Post 9/11 Post Great Recession
Importance exceeds Performance
Performance exceeds Importance
Q08. How important was each of the following to your experience as a student, and how well did Oregon do at providing them?Gap Analysis by Membership in Alumni Association
Slide 70
Academics and classes
Skills and training for career
Exposure to new things
Relationship with the faculty
Relationship with other students
Lessons about life
Traditions or values learned on campus
Admissions process
Orientation for new students
Student employment opportunities
Relationship with administration and staff
Attending athletic events
Attending cultural events including films, lectures, other arts
Opportunity to interact with alumni
Student leadership opportunities
Opportunity to participate in fraternity or sorority
Current Lapsed Never
Importance exceeds Performance
Performance exceeds Importance
Q08. How important was each of the following to your experience as a student, and how well did Oregon do at providing them?Gap Analysis by Geographic Territory Grouped
Slide 71
Academics and classes
Skills and training for career
Exposure to new things
Relationship with the faculty
Relationship with other students
Lessons about life
Traditions or values learned on campus
Admissions process
Orientation for new students
Student employment opportunities
Relationship with administration and staff
Attending athletic events
Attending cultural events including films, lectures, other arts
Opportunity to interact with alumni
Student leadership opportunities
Opportunity to participate in fraternity or sororityPortland Eugene and Springfield Salem, Albany, and CorvallisOregon ‐ Not otherwise specified Northern California Southern CaliforniaWashington All other USA locations International (Current Residence)
Importance exceeds Performance
Performance exceeds Importance
Q08. How important was each of the following to your experience as a student, and how well did Oregon do at providing them?Gap Analysis by School
Slide 72
Academics and classes
Skills and training for career
Exposure to new things
Relationship with the faculty
Relationship with other students
Lessons about life
Traditions or values learned on campus
Admissions process
Orientation for new students
Student employment opportunities
Relationship with administration and staff
Attending athletic events
Attending cultural events including films, lectures, other arts
Opportunity to interact with alumni
Student leadership opportunities
Opportunity to participate in fraternity or sororityCollege of Arts and Sciences College of EducationHuman Development and Performance Lundquist College of BusinessSchool of Architecture & Allied Arts School of Journalism & CommunicationSchool of Law
Correlation AnalysisHighest correlation to “loyalty” across all questions
Slide 73
.00 .05 .10 .15 .20 .25 .30 .35 .40 .45 .50
q07c Responding to new career opportunities
q07a Current work status
q10op Traditions or values learned on campus
q07f Further graduate education
q08ep Serving as ambassadors promoting UO to others
q10mp Lessons about life
q07d Contributing to my community
q08bp Identifying job opportunities for graduates
q10cp Academics and classes
q07e Deepening my understanding and commitment to…
q07b Commitment to continuous education
q08ap Mentoring students
q10lp Skills and training for career
Read the Oregon Quarterly
Read alumni e‐mail
Visit campus
Attend UO sporting events
Visit UO website (uoregon.edu)
Get in touch with other alumni
Visit UO Alumni Association website…
Attend local Alumni Association events
Read UO Alumni Association Facebook posts…
Visit UO Facebook page
Visit Oregon Daily Emeralds on‐line edition or…
Use electronic alumni directory
Use printed alumni directory
Attend class reunions
Volunteer to work on campus or at event
Oregon Comps Oregon 2004 Oregon 2008 Oregon 2013
Q21. In your relationship with Oregon, please describe how often you do or have done the following.
Never One time A few times Frequently
Slide 74
Read the Oregon Quarterly
Read alumni e‐mail
Visit campus
Attend UO sporting events
Visit UO website (uoregon.edu)
Get in touch with other alumni
Visit UO Alumni Association website…
Attend local Alumni Association events
Read UO Alumni Association Facebook posts…
Visit UO Facebook page
Visit Oregon Daily Emeralds on‐line edition or…
Use electronic alumni directory
Use printed alumni directory
Attend class reunions
Volunteer to work on campus or at event
Woodstock\Vietnam and before Post Watergate Yuppie\End of Cold WarElectronic Revolution\Dot‐Com Post 9/11 Post Great Recession
Q21. In your relationship with Oregon, please describe how often you do or have done the following.By Era
Never One time A few times Frequently
Slide 75
Read the Oregon Quarterly
Read alumni e‐mail
Visit campus
Attend UO sporting events
Visit UO website (uoregon.edu)
Get in touch with other alumni
Visit UO Alumni Association website…
Attend local Alumni Association events
Read UO Alumni Association Facebook posts…
Visit UO Facebook page
Visit Oregon Daily Emeralds on‐line edition or…
Use electronic alumni directory
Use printed alumni directory
Attend class reunions
Volunteer to work on campus or at event
Current Lapsed Never
Q21. In your relationship with Oregon, please describe how often you do or have done the following.By Membership in Alumni Association
Never One time A few times Frequently
Slide 76
Read the Oregon Quarterly
Read alumni e‐mail
Visit campus
Attend UO sporting events
Visit UO website (uoregon.edu)
Get in touch with other alumni
Visit UO Alumni Association website…
Attend local Alumni Association events
Read UO Alumni Association Facebook posts…
Visit UO Facebook page
Visit Oregon Daily Emeralds on‐line edition or…
Use electronic alumni directory
Use printed alumni directory
Attend class reunions
Volunteer to work on campus or at event
Portland Eugene and Springfield Salem, Albany, and CorvallisOregon ‐ Not otherwise specified Northern California Southern CaliforniaWashington All other USA locations International (Current Residence)
Q21. In your relationship with Oregon, please describe how often you do or have done the following.By Geographic Territory Grouped
Never One time A few times Frequently
Slide 77
Read the Oregon Quarterly
Read alumni e‐mail
Visit campus
Attend UO sporting events
Visit UO website (uoregon.edu)
Get in touch with other alumni
Visit UO Alumni Association website…
Attend local Alumni Association events
Read UO Alumni Association Facebook posts…
Visit UO Facebook page
Visit Oregon Daily Emeralds on‐line edition or…
Use electronic alumni directory
Use printed alumni directory
Attend class reunions
Volunteer to work on campus or at event
College of Arts and Sciences College of EducationHuman Development and Performance Lundquist College of BusinessSchool of Architecture & Allied Arts School of Journalism & CommunicationSchool of Law
Q21. In your relationship with Oregon, please describe how often you do or have done the following.By School
Never One time A few times Frequently
Slide 78
Q22. For each of the communication methods listed below, please tell us how important that method is to you and also rate Oregon’s effectiveness in utilizing that method.
Not Important
Poor
SomewhatImportant
Fair
Very ImportantGood
CriticallyImportantExcellent
Slide 79
The Oregon Quarterly
E‐mail
University web site (uoregon.edu)
Invitations to alumni activities
Invitations to University activities
Periodic informational communications
Communication regarding services and benefits
UOAA monthly eNewsletter
Alumni web site (uoalumni.com)
UO Facebook Page
UO Twitter feed
Importance Performance
The Oregon Quarterly
E‐mail
University web site (uoregon.edu)
Invitations to alumni activities
Invitations to University activities
Periodic informational communications
Communication regarding services and benefits
UOAA monthly eNewsletter
Alumni web site (uoalumni.com)
UO Facebook Page
UO Twitter feed
All School Oregon Comps Oregon 2004 Oregon 2008 Oregon 2013
Q22. For each of the communication methods listed below, please tell us how important that method is to you and also rate Oregon’s effectiveness in utilizing that method.
Importance exceeds Performance
Performance exceeds Importance
Slide 80
Q22. For each of the communication methods listed below, please tell us how important that method is to you and also rate Oregon’s effectiveness in utilizing that method.Gap Analysis By Era
Importance exceeds Performance
Performance exceeds Importance
Slide 81
The Oregon Quarterly
E‐mail
University web site (uoregon.edu)
Invitations to alumni activities
Invitations to University activities
Periodic informational communications
Communication regarding services and benefits
UOAA monthly eNewsletter
Alumni web site (uoalumni.com)
UO Facebook Page
UO Twitter feed
Woodstock\ Vietnam and before Post Watergate Yuppie\End of Cold War
Electronic Revolution\Dot‐Com Post 9/11 Post Great Recession
Q22. For each of the communication methods listed below, please tell us how important that method is to you and also rate Oregon’s effectiveness in utilizing that method.Gap Analysis By Membership in Alumni Association
Importance exceeds Performance
Performance exceeds Importance
Slide 82
The Oregon Quarterly
E‐mail
University web site (uoregon.edu)
Invitations to alumni activities
Invitations to University activities
Periodic informational communications
Communication regarding services and benefits
UOAA monthly eNewsletter
Alumni web site (uoalumni.com)
UO Facebook Page
UO Twitter feed
Current Lapsed Never
Q22. For each of the communication methods listed below, please tell us how important that method is to you and also rate Oregon’s effectiveness in utilizing that method.Gap Analysis By Geographic Territory Grouped
Importance exceeds Performance
Performance exceeds Importance
Slide 83
The Oregon Quarterly
E‐mail
University web site (uoregon.edu)
Invitations to alumni activities
Invitations to University activities
Periodic informational communications
Communication regarding services and benefits
UOAA monthly eNewsletter
Alumni web site (uoalumni.com)
UO Facebook Page
UO Twitter feed
Portland Eugene and Springfield Salem, Albany, and CorvallisOregon ‐ Not otherwise specified Northern California Southern CaliforniaWashington All other USA locations International (Current Residence)
Q22. For each of the communication methods listed below, please tell us how important that method is to you and also rate Oregon’s effectiveness in utilizing that method.Gap Analysis By School
Importance exceeds Performance
Performance exceeds Importance
Slide 84
The Oregon Quarterly
E‐mail
University web site (uoregon.edu)
Invitations to alumni activities
Invitations to University activities
Periodic informational communications
Communication regarding services and benefits
UOAA monthly eNewsletter
Alumni web site (uoalumni.com)
UO Facebook Page
UO Twitter feed
College of Arts and Sciences College of EducationHuman Development and Performance Lundquist College of BusinessSchool of Architecture & Allied Arts School of Journalism & CommunicationSchool of Law
Q27. Please indicate your feeling regarding the frequency of the following.
Slide 85
76
75
69
58
42
‐ 20 40 60 80 100
Printed materials from the Alumni Association(magazines, newsletters, etc.)
Email correspondence from UO (newsletters, eventinvitations, etc.)
Solicitations for membership in the Alumni Association
Solicitations for donations from UO (annual fund,support for athletics, etc.)
Information regarding programs such as credit cards,insurance services, travel programs, etc.
Way too much A little too much About right Would welcome more Not nearly enough
Printed materials from the Alumni Association(magazines, newsletters, etc.)
Email correspondence from UO (newsletters,event invitations, etc.)
Solicitations for membership in the AlumniAssociation
Solicitations for donations from UO (annual fund,support for athletics, etc.)
Information regarding programs such as creditcards, insurance services, travel programs, etc.
Woodstock\Vietnam and before Post Watergate Yuppie\End of Cold WarElectronic Revolution\Dot‐Com Post 9/11 Post Great Recession
Way too much
About rightWould
welcome more
Not nearly enough
A little too much
Q27. Please indicate your feeling regarding the frequency of the following.By Era
Slide 86
Printed materials from the Alumni Association(magazines, newsletters, etc.)
Email correspondence from UO (newsletters,event invitations, etc.)
Solicitations for membership in the AlumniAssociation
Solicitations for donations from UO (annual fund,support for athletics, etc.)
Information regarding programs such as creditcards, insurance services, travel programs, etc.
Current Lapsed Never
Way too much
About rightWould
welcome more
Not nearly enough
A little too much
Q27. Please indicate your feeling regarding the frequency of the following.By Membership in Alumni Association
Slide 87
Printed materials from the Alumni Association(magazines, newsletters, etc.)
Email correspondence from UO (newsletters,event invitations, etc.)
Solicitations for membership in the AlumniAssociation
Solicitations for donations from UO (annual fund,support for athletics, etc.)
Information regarding programs such as creditcards, insurance services, travel programs, etc.
Portland Eugene and Springfield Salem, Albany, and CorvallisOregon ‐ Not otherwise specified Northern California Southern CaliforniaWashington All other USA locations International (Current Residence)
Way too much
About rightWould
welcome more
Not nearly enough
A little too much
Q27. Please indicate your feeling regarding the frequency of the following.By Geographic Territory Grouped
Slide 88
Printed materials from the Alumni Association(magazines, newsletters, etc.)
Email correspondence from UO (newsletters,event invitations, etc.)
Solicitations for membership in the AlumniAssociation
Solicitations for donations from UO (annual fund,support for athletics, etc.)
Information regarding programs such as creditcards, insurance services, travel programs, etc.
College of Arts and Sciences College of EducationHuman Development and Performance Lundquist College of BusinessSchool of Architecture & Allied Arts School of Journalism & CommunicationSchool of Law
Way too much
About rightWould
welcome more
Not nearly enough
A little too much
Q27. Please indicate your feeling regarding the frequency of the following.By School
Slide 89
Identifying job opportunities for graduates
Serving as ambassadors promoting UO to others
Mentoring students
Providing financial support for UO (e.g. donations)
Recruiting students
Networking with other alumni
Providing leadership by serving on boards, committees, etc.
Attending athletic events
Attending general alumni and university events
Volunteering for UO
Importance Performance
Q26. How important is it for you and alumni in general to do the following and how well does Oregon do at supporting alumni in doing them?
Not Important
Poor
SomewhatImportant
Fair
Very ImportantGood
CriticallyImportantExcellent
Slide 91
Importance exceeds Performance
Performance exceeds Importance
Q26. How important is it for you and alumni in general to do the following and how well does Oregon do at supporting alumni in doing them?Gap Analysis
Slide 92
Identifying job opportunities for graduates
Serving as ambassadors promoting UO to others
Mentoring students
Providing financial support for UO (e.g. donations)
Recruiting students
Networking with other alumni
Providing leadership by serving on boards, committees, etc.
Attending athletic events
Attending general alumni and university events
Volunteering for UO
Oregon Comps Oregon 2004 Oregon 2008 Oregon 2013
Importance exceeds Performance
Performance exceeds Importance
Q26. How important is it for you and alumni in general to do the following and how well does Oregon do at supporting alumni in doing them?Gap Analysis by Era
Slide 93
Identifying job opportunities for graduates
Serving as ambassadors promoting UO to others
Mentoring students
Providing financial support for UO (e.g. donations)
Recruiting students
Networking with other alumni
Providing leadership by serving on boards, committees, etc.
Attending athletic events
Attending general alumni and university events
Volunteering for UO
Woodstock\ Vietnam and before Post Watergate Yuppie\End of Cold WarElectronic Revolution\Dot‐Com Post 9/11 Post Great Recession
Importance exceeds Performance
Performance exceeds Importance
Q26. How important is it for you and alumni in general to do the following and how well does Oregon do at supporting alumni in doing them?Gap Analysis by Membership in Alumni Association
Slide 94
Identifying job opportunities for graduates
Serving as ambassadors promoting UO to others
Mentoring students
Providing financial support for UO (e.g. donations)
Recruiting students
Networking with other alumni
Providing leadership by serving on boards, committees, etc.
Attending athletic events
Attending general alumni and university events
Volunteering for UO
Current Lapsed Never
Importance exceeds Performance
Performance exceeds Importance
Q26. How important is it for you and alumni in general to do the following and how well does Oregon do at supporting alumni in doing them?Gap Analysis by Geographic Territory Grouped
Slide 95
Identifying job opportunities for graduates
Serving as ambassadors promoting UO to others
Mentoring students
Providing financial support for UO (e.g. donations)
Recruiting students
Networking with other alumni
Providing leadership by serving on boards, committees, etc.
Attending athletic events
Attending general alumni and university events
Volunteering for UO
Portland Eugene and Springfield Salem, Albany, and CorvallisOregon ‐ Not otherwise specified Northern California Southern CaliforniaWashington All other USA locations International (Current Residence)
Importance exceeds Performance
Performance exceeds Importance
Q26. How important is it for you and alumni in general to do the following and how well does Oregon do at supporting alumni in doing them?Gap Analysis by College
Slide 96
Identifying job opportunities for graduates
Serving as ambassadors promoting UO to others
Mentoring students
Providing financial support for UO (e.g. donations)
Recruiting students
Networking with other alumni
Providing leadership by serving on boards, committees, etc.
Attending athletic events
Attending general alumni and university events
Volunteering for UO
College of Arts and Sciences College of EducationHuman Development and Performance Lundquist College of BusinessSchool of Architecture & Allied Arts School of Journalism & CommunicationSchool of Law
Q20. How would you most like to be contacted by Oregon?
Slide 97
Percen
tage of R
espo
nden
ts
0102030405060708090
Email Mail Telephone Direct face to face Not at all
Oregon Comps Oregon 2008 Oregon 2013
Q18. Which of the following best describes the performance of the UO Alumni Association in providing you opportunities to maintain and grow your relationship with the UO?
Slide 98
Percen
tage of R
espo
nden
ts
05
101520253035404550
Poor Fair Good Excellent
Current Surveys
Woodstock\Vietnam and before
Post Watergate
Yuppie\End of Cold War
Electronic Revolution\Dot‐Com
Post 9/11
Post Great Recession
Q18. Which of the following best describes the performance of the UO Alumni Association in providing you opportunities to maintain and grow your relationship with the UO?By Era
Slide 99
Current Surveys
Poor Fair Good Excellent
Portland
Eugene and Springfield
Salem, Albany, and Corvallis
Oregon ‐ Not otherwise specified
Northern California
Southern California
Washington
All other USA locations
International (Current Residence)
Q18. Which of the following best describes the performance of the UO Alumni Association in providing you opportunities to maintain and grow your relationship with the UO?By Geographic Territory Grouped
Slide 100
Current Surveys
Poor Fair Good Excellent
College of Arts and Sciences
College of Education
Human Development and Performance
Lundquist College of Business
School of Architecture & Allied Arts
School of Journalism & Communication
School of Law
Q18. Which of the following best describes the performance of the UO Alumni Association in providing you opportunities to maintain and grow your relationship with the UO?By School
Slide 101
Current Surveys
Poor Fair Good Excellent
Q19. What are barriers to your participation in alumni activities?
Slide 102
Percen
tage of R
espo
nden
ts
62%
35% 39%22%
36%
6%18%
50%
21% 25%33%
1%16%
0%
20%
40%
60%
80%
100%
Time or other
commitm
ents
Cost of event
Value (cost compared to
benefit)
Type or subject matter of
the event
Do not know anyone
I would not m
ake adifference
Just do not want to
Geographical distance
Concern about futuresolicitation
Family com
mitm
ents
Job commitm
ents
Not interested in U
O
Do not know how
to getinvolved
Oregon Comps Oregon 2004
Oregon 2008 Oregon 2013
Q19. What are barriers to your participation in alumni activities?By Distance from Current Residence
Slide 103
Percen
tage of R
espo
nden
ts
0%10%20%30%40%50%60%70%80%90%
100%
within 10 miles 11‐50 miles 51‐100 miles 101‐250 miles Over 250 within US Over 250 outside US
Q19. What are barriers to your participation in alumni activities?By Era
Slide 104
Percen
tage of R
espo
nden
ts
0%10%20%30%40%50%60%70%80%90%
100%
Woodstock\Vietnam and before Post Watergate Yuppie\End of Cold War
Electronic Revolution\Dot‐Com Post 9/11 Post Great Recession
Q19. What are barriers to your participation in alumni activities?By Membership in Alumni Association
Slide 105
Percen
tage of R
espo
nden
ts
0%10%20%30%40%50%60%70%80%90%
100%
Current Lapsed Never
Q19. What are barriers to your participation in alumni activities?By Geographic Territory Grouped
Slide 106
Percen
tage of R
espo
nden
ts
0%10%20%30%40%50%60%70%80%90%
100%
Portland Eugene and Springfield Salem, Albany, and CorvallisOregon ‐ Not otherwise specified Northern California Southern CaliforniaWashington All other USA locations International (Current Residence)
Q19. What are barriers to your participation in alumni activities?By School
Slide 107
Percen
tage of R
espo
nden
ts
0%10%20%30%40%50%60%70%80%90%
100%
College of Arts and Sciences College of Education
Human Development and Performance Lundquist College of Business
School of Architecture & Allied Arts School of Journalism & Communication
School of Law
Q07. In which of the following organizations/activities did you participate as a student?
Slide 108
Percen
tage of R
espo
nden
ts
13%
24%
33%
10%14%
26%
13%
34%29%
10% 10% 8% 9%
0%
10%
20%
30%
40%
50%
60%
Honor society
Fraternity or sorority
Intramural, club, or
university…
Intercollegiateathletics
Music, theater, or art
Community service
Religiousorganizations
Residence halls
Professional orcareer related…
Academic clubs
Ethnic and culturalcenters
Student media
(newspaper, radio,…
Student government
Oregon Comps Oregon 2004Oregon 2008 Oregon 2013
Q07. In which of the following organizations/activities did you participate as a student?By Era
Slide 109
Percen
tage of R
espo
nden
ts
0%
10%
20%
30%
40%
50%
60%
Woodstock\Vietnam and before Post Watergate Yuppie\End of Cold WarElectronic Revolution\Dot‐Com Post 9/11 Post Great Recession
Q07. In which of the following organizations/activities did you participate as a student?By Membership in Alumni Association
Slide 110
Percen
tage of R
espo
nden
ts
0%
10%
20%
30%
40%
50%
60%
Current Lapsed Never
Q07. In which of the following organizations/activities did you participate as a student?By Geographic Territory Grouped
Slide 111
Percen
tage of R
espo
nden
ts
0%
10%
20%
30%
40%
50%
60%
Portland Eugene and Springfield Salem, Albany, and Corvallis
Oregon ‐ Not otherwise specified Northern California Southern California
Washington All other USA locations International (Current Residence)
Q07. In which of the following organizations/activities did you participate as a student?By School
Slide 112
Percen
tage of R
espo
nden
ts
0%
10%
20%
30%
40%
50%
60%
College of Arts and Sciences College of Education
Human Development and Performance Lundquist College of Business
School of Architecture & Allied Arts School of Journalism & Communication
School of Law
Q30, Q32, Q33: Portland specific questions
Slide 114
Percen
tage of R
espo
nden
ts
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Q30. Have you heard of University of Oregon academic programs based in Portland?
Q32. Have you heard of an event hosted by the university in Portland? If so, what kind
of event?
Q33. Have you visited the White Stag Block to visit the UO?
Portland Surveys
Q30, Q32, Q33: Portland specific questions By Era
Slide 115
Percen
tage of R
espo
nden
ts
0%
5%
10%
15%
20%
25%
30%
Woodstock\Vietnam and before Post Watergate Yuppie\End of Cold WarElectronic Revolution\Dot‐Com Post 9/11 Post Great Recession
Portland Surveys
Q30. Have you heard of University of Oregon academic programs based in Portland?
Q32. Have you heard of an event hosted by the university in Portland? If so, what kind
of event?
Q33. Have you visited the White Stag Block to visit the UO?
Q30, Q32, Q33: Portland specific questions By Membership in Alumni Association
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Percen
tage of R
espo
nden
ts
0%
5%
10%
15%
20%
25%
30%
Current Lapsed Never
Portland Surveys
Q30. Have you heard of University of Oregon academic programs based in Portland?
Q32. Have you heard of an event hosted by the university in Portland? If so, what kind
of event?
Q33. Have you visited the White Stag Block to visit the UO?
Q30, Q32, Q33: Portland specific questions By School
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Percen
tage of R
espo
nden
ts
0%
5%
10%
15%
20%
25%
30%
College of Arts and Sciences College of Education Human Development and PerformanceLundquist College of Business School of Architecture & Allied Arts School of Journalism & CommunicationSchool of Law
Portland Surveys
Q30. Have you heard of University of Oregon academic programs based in Portland?
Q32. Have you heard of an event hosted by the university in Portland? If so, what kind
of event?
Q33. Have you visited the White Stag Block to visit the UO?
Q34. If you visited the White Stag block to visit the UO, please indicate why you visited:
Slide 118
Percen
tage of R
espo
nden
ts
0%
5%
10%
15%
20%
25%
30%Shopped at the Duck Store
Visited an art exhibition at the White Box
Attended a lecture
Attended a meeting
Review student work or met with a student
Attended an alumni event
Went to a watch party
Portland Surveys
Q34. If you visited the White Stag block to visit the UO, please indicate why you visited: By Era
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Percen
tage of R
espo
nden
ts
0%
5%
10%
15%
20%
25%
30%
Woodstock\Vietnam and before Post Watergate Yuppie\End of Cold War
Electronic Revolution\Dot‐Com Post 9/11 Post Great Recession
Portland Surveys
Q34. If you visited the White Stag block to visit the UO, please indicate why you visited: By Membership in Alumni Association
Slide 120
Percen
tage of R
espo
nden
ts
0%
5%
10%
15%
20%
25%
30%
Current Lapsed Never
Portland Surveys
Foundation ConceptsAlumni Partnership Model
©
Show you care –use a high‐quality
process
Let them know that you heard what
was said
Take action in a way that demonstrates you care about their opinion
Solidify and institutionalize by checking back to see what changed
Initiate the process by asking their
opinion
Initiate the process by asking their
opinion
Alumni feedback is not a one‐time event, but rather an ongoing process of measurement, action, and re‐measurement.
Slide 121
Top level Action Items
• Feedback to the alumni• Programs and communications targeted to the minus‐two/plus‐
three– Increase brand of Alumni Association and Alumni on campus– Invite young alumni to as many events as reasonable and follow‐up
after the event with stories about what happened at the event– Create a sense of “event” for virtual activities including the survey
process and follow‐up (watch response rate in the next survey to determine if this was successful)
• Increase and broaden understanding of the benefits of being an Alumnus/a
• Targeted communications focusing on successful outcomes from events
• Build campus coalitions around alumni by sharing and discussing data
Slide 122