Internet Marketing with YouTube

Dr. Michael Monroe KieferConnect with Michael on LinkedIn now from your wireless

device

www.powermindtraining.com

YouTube AdvantagesAllows you to have full control People need to see things- visual appealYou can make your own

commercials/infomercialsHave your own TV channel with subscribersYou can advertise anything as many ways as

you likeYou can link YouTube videos to your website,

craigslist, e-bay, Facebook, LinkedIn, paper ads, etc.

Low cost

Basic EquipmentI-phone- alonePC with movie maker software- goodMac book Pro with I-movie software- great!Video camera- goodCamera that can shoot videoI-padLights and lighting are keyBe careful of software and equipment

incompatibility

What to make videos about?You and what you doYour business and what you sellBusiness historyEducational/instructional- teach people how to do

somethingBuyers Guide about new products/servicesComparison videos for products and services Interviews with satisfied customers/testimonialsA single product or servicePhoto gallery/slide show with music/scrolling text

Marketing tipsHave other people make videos for you and have

them send them to you or link to themAdvertise your website/contact information on all

videosHave music at beginning and end of videoLength depends on what you are doing, 1 min to 1

hourTrack which videos get the most views/popularityCustom thumbnails are keyTitle should contain key wordsFree non-copyrighted music available online

Evolution of a teenage marketerHigh School ProjectMore practiceAdvertising for someone elseAdvertising/demo, multiple items, embedded

textHealthy eating ad, better lightingPersonal Commercial, better equipment

20,000 total combined views in 5 months…for fun!

Highly Competitive MarketsProduct buying guide and product sales, hel

metsRevzilla.com is in a highly competitive

market, this video has 50,000 views, they have 69,000 subscribers and 3,000 videos as of April 2014. Started by 3 motorcyclists!

YouTube Commercial StylesAntiques on Walnut, Mankato, MNLanesboro MN chamber of commerce Mole trap educational/sale…infomercialFrandsen

Financial MN rural banking, teenager budgeting educational video, soft selling services

Use your imagination!Think about what you can teach people?Who is your target market?What are some of your FAQ’s? make videos

on thisMistake or Do and Don’t videosFun videos!

Cross market and link everything to everything else!

YouTube can be used as a powerful marketing tool!!!