DrBlank_db New Workplace - Philosophy & Rollout_ODP FWC_01_2012

Corporate Real Estate & ServicesDeutsche Bank db New Workplace, Philosophy and Rollout

Dr. Rainer Blank, 11-12 January 2012 0

Deutsche BankCorporate Real Estate & Services

ODP Financial Workplace Conference

Dr. Rainer Blank, 11-12 January 2012

db New Workplace,Philosophy and Rollout



Deutsche Bank‘s answer to support how we work and the work we do

The world is changing

because of many global

forces.

The way wework is

affected by the way the world is changing.

Our workplaceis changing to support how we work and the work we

do.

db New Workplace – Philosophy and Roll-Out



More efficiency, flexibility, and better end-user experience were the main requirements

− Speed of change (market / technology)a increasing misalignment in the timeframe between business needs and traditional real estate delivery

− Cost and efficient use of resources− Flexibility in real estate and workplace

no longer a nice to have, but a risk with business impactsif not fully embedded

− Work-life integration− Greater use of mobile devices

Note - Based on findings of LAN Party research 2008

Where it all started… a research



On average 50% of desks are not occupied during the day

70%

24%

42% 52% 50% 51%53% 53%

68%

54%

21% 29%24%20% 15%

22%

28%

30%

35% 33%29% 20%23% 25%16%

Frankfurt London Hong Kong

Singapore Shanghai Tokyo Mumbai Manila DKS

Manila DB

Empty

Temp unoccupied

Not obtainable

Pausing

Collaborative work

Individual work

53% avg. occupied

21% avg. temp unocc

26% avg. empty

Developing Markets Support Centres

NOTE: To date CRES has collected over 1.2M utilisation figures globally and is able to benchmark by city (key hubs only) or by BU. This is an ongoing effort of CRES to develop a strategic platform to allow better decision making and strategies for portfolio planning.

Perc

enta

ge o

f tim

e

More process driven activities

More knowledge based tasks with greater demand for collaboration Shifting demands

Mature Markets

Utilization of our portfolio (2007/2008)



Off-shoring, outsourcing and increased use of virtual collaboration are main drivers

Implications - Shifting Workstyles in DB

MobileResident Super Mobile

Anchors

Specialist

Knowledge Worker

Manager

Nomads

Remote worker

• Knowledge workers but require specialist machines hence bounded to a desk

• Process based roles with simple line of collaboration with local teams, eg PA, Accounts payable etc

• Stays in the same building most of the time, but are highly mobile around the office

• eg, most project based people

• Similar to “knowledge workers” but with greater need for confidentiality and formal meetings

• Highly autonomous, require frequent collaboration with multiple parties anywhere, any time

• Incl. but not limited to people with regional responsibilities

• In front of a PC mostly but majority of the collaboration can be done virtually rather than face-to-face

• Including people who are on the WfH program

http://www.gettyimages.co.uk/detail/84589780/The-Image-Bank�



Workplace strategy is not a cost-cutting exercise

Peopleattract, train and retain top talent

Brand - create space that says who we are and what we believe

Objectives of db New Workplace

Valuereduce real estate and operating costs

Processfoster innovation and improve productivity



dbNW consists of a combination of three interlocking components

Elements of db New Workplace (dbNW)

TechnologyPeople Workplace



Reservations and fears about open space and working non-territorial

Hierarchy and privacy issues

Difficulties in managing employee expectations

Lack of knowledge on how to use the new

work settings

− Main determinants are motivation, orientation and congruence

− Build up trust throughtransparency about benefits and challenges

− Spread optimism through management & change agents

− Maintain motivation by working with images and emotions

Why do we need change management?

Active

Passive

Emot

iona

l re

actio

n

Time

Immobility

Repression

AngerDiscussion

Passive acceptence

Evaluation

New challenges



db New WorkplaceTransforming the way we work



EMEA80% of global implementation c.12,900 wp , approx. 50% of which are mobile working.

APAC•Implementation limited due to absence of IT •Alignment trip in 2011 highly desirable

AM•Mostly light touch implementation only due to limitation on budget and IT•Alignment trips to NY needed urgently

Project Fusion

ErasmusGBS UK Working from Home

StRiDe

Cary Athena

Project Lion

TZE dbNW RefurbishmentIES Rollout 6/8B

Zurich Strategy Milan Strategy Finance

Transformation

Dragon

265 1.968

10.246

17,645

-

2.000

4.000

6.000

8.000

10.000

12.000

14.000

16.000

18.000

1 2 3 4

Accu

mul

ativ

e pe

netra

tion

sinc

e 20

08

Approx. 50% of the targeted 35k population

2008 2009 2010 2011

[wp]

Status of dbNW Rollout

By end of 2011 the accumulative total will exceed 17.000 WP with 37 projects in 10 countries



With dbNW roll-out more than EUR 14M cost avoidance has been achieved Flexibility− Absorption of 1.700 HC without incremental space− Churn and restack can be arranged within hours

instead of weeks Efficiency− Typically 10-15% reduction in occupancy costs− 4.3 mn kWh Reduction in Energy consumption to

light up 1.000 UK households− 70+ % reduction in future move/churn costEnd User Experience− Post occupancy evaluation proofs higher satisfaction

level of staff in every project

Proven Benefits



Project Blue Taunusanlage – Case Study



Workspace Design - Generic layout and Neighbourhood


12

Add-on Offices

Business Lounge

Meeting Rooms

Common Area(Storage, Touch

Down)

Common Area(Workstations, Library, etc.)

Open Space

OpenSpace

Service Area

OpenSpace

Service Area

Common Area(Workstations, Library, etc.)

Meeting Rooms

OpenSpace

Add-on Offices

Think Tanks



Technology – New End User Devices and Tools







Regular Floor – Open Space, Taunusanlage

Case study



Regular Floor – Open Space, Taunusanlage

Case study



Regular Floor – Think Tank, Taunusanlage

Case study



Regular Floor – Business Lounge, Taunusanlage

Case study






HQ Amsterdam, Office Floor

Case study



HQ Amsterdam, Think Tank

Case study



HQ Amsterdam, Lounge Area

Case study



Thank you for you kind attention



Appendix



dbNW consists of a combination of three interlocking components− Workspace Design – generic layout with neighbourhood and multi space

approach Lounges/Think Tanks/Meeting Rooms, plus furniture which complies with the Global Furniture Guideline

− Technology – having both IP Telephony and virtual computing solution− Workstyles / People – there is some level of non-territorial working on Day 1

Elements of db New Workplace (dbNW)

Providing convenient access to a broader range of spaces for formal and informal collaboration, based on: −Global Office Design Guidelines−Global Furniture Guidelines−Neighbourhood Planning

Upgrading end user IT to enable flexibility and improve quality of collaboration with remote teams: −Mobile IP Telephony−Thin client / DoD / Laptops−Virtual collaboration tools (OCS etc)−Remote Working,−Eco-efficient IT

Understanding how people needs to work in an ideal scenario, and balance the requirements against Workspace design and End User IT: −Workstyles analysis−Transition management

Workspace

TechnologyWorkstyle



Glasgow

Kiev

Moscow

St. Petersburg

Munich

Prague

Stockholm

Luxembourg

HamburgBerlin

Frankfurt

Düsseldorf

Amsterdam

Istanbul

Helsinki

Bucharest

StuttgartParis

Cologne

Kazakhstan

Almaty

Athens

Zagreb

Zurich Vienna

Sofia

Geneva St. MoritzSalzburg

BelgradLugano

Malta

26

Key DB location

CEE / Office Country

*2) Rough assumption

Global CEE total GER CEE ex GER

Locations 3,083 *1) 144 89 55Countries 72 18 - -Cities - 69 47 22Rental area, k sqm 1,300 734 658 76Workplaces *2) - 27,380 22,000 5,380Total rent, mEURp.a. - 378 175 202Total occupancy costs, mEUR p.a. 1,121 573 231 343Lease agreements 4,422 *1) ca. 400 230 *3) ca. 170

*3) w/o car parking contracts and car parking sublease contracts

*1) including retail network

About Deutsche Bank

Overview Office Real Estate Portfolio CEE

Documents

DrBlank_db New Workplace - Philosophy & Rollout_ODP FWC_01_2012