An Introduction to SPLASH: What SPLASH does and why it’s important

The Problem Donors want their funding to have an impact, but most lack the time or

knowledge to conduct extensive research and synthesize the information on the variety of websites that rate or review nonprofits.

Our Solution SPLASH is a one-stop shop that enables savvy, highly educated

donors to gather information and provide specific actionable information to their friends and family through social networking.

These ambassadors use SPLASH’s resources to create and share timely insights that become transformational learning moments. 

Ultimately, SPLASH empowers increasingly savvy donors, funnels more funds to the most effective nonprofits, and reduces fundraising costs for those nonprofits.

Our initial users are savvy donors who

already give based on relative performance.

These “heavy users” disseminate their

research and draw in less-savvy donors with

easy to digest information.

Converted users gain new insights into high impact giving and how

to use SPLASH.

All groups benefit from SPLASH and all groups who want to can give according to actual performance.

SPLASH targets all the major gaps in donor behavior.

Filling the Gaps

SPLASH can move the needle forward in the dialogue on nonprofit effectiveness.

AND THEN opened up that aggregated information for data mining and analysis to determine best practices?

Q: Why are there so many websites dedicated to providing reliable information about nonprofits?

A: Maybe it’s because of the lack of market signals and consistent information sharing in the nonprofit world.

WHAT IF SPLASH aggregated not only the information currently available but also encouraged nonprofits to submit additional data on methodology and results…

The Big Picture

Nonprofits communicate with

donors

Encourages transparency

Improvesyouth

engagement

Reduces fundraising costs

Increases donations

1. Nonprofits can connect with donors to learn more about

their donor base.

2. Data mining about their donors allows nonprofits to tailor

their message more effectively.

4. Increase in smart giving encourages transparent metrics and feedback loops.

3. Individual donations provide a vital supplement to

grant funding.

SPLASH allows nonprofits to interact with donors and beneficiaries on one platform.

The Virtuous Circle

Initial Cost developed by aggregating average costs of developing websites and smartphone apps.

Recurring cost estimates allow for the development of partnerships to offset costs.

Maintenance costs include a developer’s salary, continued webhosting, and website management.

Final costs are an estimate for the first year of operations.

Initial Cost

Recurring Cost

Total Y1 Cost

Web Design$20,000

Development$62,000

Marketing$9,000

Maintenance$93,000

Total Cost No Partners$184,000

Total Costs With Partners$71,000

Cost of Development

Development Rollout Awareness

Phase I: Development Website constructionInvite expert Beta users to improve aggregation methodology

Phase III: Build AwarenessSocial media campaign on Facebook, Twitter, Reddit, etc.Establish SPLASH links on existing charity sites

Micro-Donations from heavy users

Gifts from corporate partners

SPLASH features a dual revenue stream

Phase II: RolloutLeverage Net Impact & like organizations to reach CSR executivesPartner with philanthropic experts to bolster credibility

Implementation

Aggregation Of People Of Evaluative Metrics Of Information

Ripple Effect Measurable impact Formative giving

experience Profiles maximize

accountability

SPLASH leverages social media to convert the passion and expertise of informed donors into high-impact contributions from the uninformed majority.

SPLASH: A Win-Win-Win

Donors maximize philanthropic ROI

Nonprofits experience lower fundraising costs

Beneficiaries receive donations that better meet their needs

WinW

in Win

Unique Value Proposition