Driving Demand for Intermedia Services Hosted PBX Cost Savings
Campaign-in-a-box
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How Do You Feel About Your Sales & Marketing? Research
provided by CompTIA Self-assessment of sales & marketing
effectiveness of channel Only 29 % of Channel Firms consider their
sales and marketing efforts highly effective Source: CompTIA 4 th
Annual State of Channel
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How We Can Help: Campaign-in-a-box You spoke, we listened
SOCIAL POSTS BLOG ENTIRES EMAILS WEBINAR / EVENT 1 ON 1 INERACTION
32% of channel firms plan to increase use of webinars, blogs, etc.
42% of channel firms plan to increase use of social media Routine
visits/interaction was the #1 sales activity taken by channel firms
Source: CompTIA 4 th Annual State of Channel
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Learn key components of the phone bill Discover the hidden
costs not included in the bill Discuss research findings Explore
cost-effective solutions Agenda
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About the research Heres how we did it We examined the monthly
phone bills of 19 small business customers Averaged out monthly
service costs for the following: Fee per line Local calling and
Long Distance fees per line Carrier fees per line Separately,
averaged the up-front costs of systems, as well as deskphones
themselves
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The phone bill mess This is really hardeven for us Phone bills
contain confusing jargon, codes and meaningless acronyms Most
customers HAVE NO IDEA what they are paying for Taxes and Hidden
Fees are intermixed to confuse customers Were going to teach you to
cut through the clutter and get to the true $$$
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1 Line charges Local and LD charges, Sometimes toll free 2 3
Other charges for services such as voicemail or forwarding Federal,
State and Local TAXES 4 5 Other hidden fees Key components of your
customers phone bill Phone companies dont make it this easy
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6 Optional- Number of toll free minutes and cost 4 Fees for
other services such as voicemail and call forwarding 5 NON tax fees
and surcharges 3 Long distance and sometimes local charges 1 Number
of lines- everything hinges on this 2 Price per line- It may not be
obvious. How to Untangle the Mess The information you need to get
from your customers bill
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Other hidden costs You wont find these on your customers bill
Maintenance contracts Move, adds and changes Expanding your phone
system The cost of downtime Switching providers
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What we found Line FeeLocal FeeLD Fee Carrier Fees Total
Competitors Average $44.44$1.55$9.09$11.23$66.51
Intermedia$29.99$0.00 $1.50$31.49 Savings
$9.12$1.55$9.09$9.73$35.02 Savings Percentage 32.82%100%
86.64%52.65%
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The bottom-line? Your customers can save over 50% on phone
bills
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The Intermedia Difference Simple and Fair
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For users: Fortune 500-style calling features Features include
Find Me/Follow Me, voicemail-to- email, 3-way calling and
everything else youd want from a desk phone Every user gets Fax via
Internet, Conference calling and more CallScape app offers
Salesforce integration and presence info Cloud Voice: Hosted PBX A
cloud-based phone system that helps small and medium-sized
businesses communicate better.
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Save up to 60% on capital, maintenance and long-distance costs
Get unlimited calling to the US Includes auto attendants, hunt
groups and other features No hardware to buy, no software to manage
No technicians necessary to move add, or change users Hosted PBX is
the cornerstone of Intermedias UCaaS services Free setup from our
Cloud Concierge team 24/7 phone supporttypical hold times of less
than 60 seconds Cloud Voice: Hosted PBX A cloud-based phone system
that helps small and medium-sized businesses communicate better.
For admins: Lower costs and better control
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How Can You Capitalize On HPBX Cost Savings? Position yourself
as a thought leader Build more credibility with existing customers
Make cross- selling even easier Create stickier relationships
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1 Determine an event that will support your sales efforts
Develop a home for enough content to intrigue your audience 2 3
Determine the tactics to drive awareness Create a cohesive schedule
4 5 Execute! Hosted PBX Cost Savings: Campaign-in-a-box How
Intermedia can help you capitalize
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The Event Helping to bring the sale to closure pick one 1 on 1
Sales Call In-person OR via phone Lunch & Learn In-person
Webinar Digital Ideal if you have a smaller customer base Ability
to tailor content to each and every customer F2F is a plus CON(S):
Hard to scale and very costly Ideal for companies with a small to
mid-sized local customer base F2F is a plus, especially with
multiple customers at the same time CON(S): Moderate cost Ideal for
companies with a larger and geographically diverse customer base
Very efficient CON(S): No FTF interaction, somewhat of a one size
fits all approach, need 3 rd party tools OR
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A Digital Home For Compelling Content Dont have a blog? Its
free and easy to setup, visit wordpress.com. Just enough to tease
the story that will help drive event participation A blog post or
landing page will do just fine Hosted PBX cost savings themed blog
posts 1 2 3 Introduction to HPBX Cost Savings On-premises vs. cloud
based phones Cost calculator Sample Blog Blog Topics
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Email: Reaching Your Customers Very quickly and cost
effectively Tools that will drive awareness & participation
Hosted PBX cost savings themed emails 1 2 3 Dont have an email
marketing engine? Set one up today: mailchimp.com its FREE! Hosted
PBX saves you 50% or more and we can prove it! On-premises vs.
cloud based phones - find out which one saves you 50% or more. How
much can YOU save on business phones? Check out our cost
calculator! Sample Email Email Subjects
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Social Media: Reaching Your Customers In real-time Reinforce
the HPBX cost savings theme via social with an interesting tid bit
Hosted PBX cost savings themed social posts, 3 per topic 1 2 3 19
Companies, 1 answer, save 50% or more with Hosted PBX. The phone
bills prove it: cloud-based phones save businesses 50% on average.
Can Hosted PBX cut your bill in half? Use our savings calculator to
see how much you can. Sample Social Media Posts Dont have social
media? Signup in minutes: twitter.com, facebook.com, linkedin.com,
Social Postings
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Media Relations Strategies Building Relationships Get to know
your local technology and SMB reporters Trend Jacking Leverage
timely news stories, trends and research to offer relevant
expertise and insights Tips and How-Tos Position yourself as a
thought leader EX: 5 security threats you are not thinking about,
and how to avoid them Content Case studies bring a story to life
Contributed: bylines and contributed guest blog opportunities (how
to or tips) Be prepared for the tough questions
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Social Media Tips Facebook Provide tip-based content,
questions, relevant industry news Provide customer service
responses in a timely fashion; ask for additional information
Linkedin Contribute to relevant conversations Join groups and
engage with members Provide company and product information to your
network Twitter Provide an opportunity to reach customer service +
useful, engaging content Leverage industry hashtags to insert
yourself in conversations around related topics Interact with
industry thought leaders Share articles that would interest your
customers Engage readers around a theme related to your
expertise
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1-On-1 Interaction: Reaching Your Customers One-on-One Bring up
Rogue Access next time youre onsite or on the phone Be prepared for
your discussion! 1 2 3 Read through the messaging guide to get
prepared Dont overwhelm the customer, but recruit for your event
Follow-up with a personalized email about how to register for your
event Sample Messaging Guide Steps to maximize your
interaction
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Campaign-in-a-box: Tying It All Together SOCIAL POSTS BLOG
ENTIRES EMAILS EVENT REGISTRATION Insert form on blog or LP Request
customer call or email for confirmation If webinar, leverage
standard registration page EVENT 1 on 1 Interaction
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Time to Execute! Scheduling & Access Everything you need
Everything you need to implement your campaign-in-a-box
Intermedia.net/ RogueAccessCampaign