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DURONTO FOOTWEAR PVT. LTD.Reg. O�ce: 115, G. T. Road (west). P.O. – Konnagar, District – Hooghly.
Pin- 712235, West Bengal India.
Sales O�: 41/144, D.J.Bye Lane, Ward No.-9, Opp.Bapuji Primary School,PO: Konnagar, Dist: Hooghly, PIN – 712235,
9830550251
customer care – 9830550232 / 8584877009
Who we are ?Duronto Footwear has been producing high-quality footwear for men, women and Kids for last 5years, with great passion and fine craftsmanship.
Founded by Mr Avijit Gupta, the premium shoe brand has been located in Konnagar, near Kolkata, West Bengal. Duronto Footwear has been perfecting the product of exclusive quality shoes in terms of fit, design and workmanship.
In addition to women’s, men’s and Kid’s wide range of shoe collections; Duronto Footwear also sells sports shoes. Duronto Footwear has a wide range of 400+ collection and are in 350+ stores, available at around 5 states in India. There are now 2 concept stores in Konnagar.
Avijit Gupta CMD Duronto Footwear
The Man Behind Success
Mr Avijit Gupta, was at the renowned footwear store, when the consumer asked for a comfortable shoe. Mr Gupta had no knowledge of footwear then. Out of pity, a fellow salesperson guided him.
That’s the start, Avijit refused to turn back and decided to work in this field and started working with almost all big footwear brands in different profile. He appealed his skills in every field.
Avijit became a huge hit with the customers because of his excellent customer service, initiatives and relationship. And that’s encouraged him to starts ‘DURONTO FOOTWEAR’. He open a small office at Konnagar in West Bengal. The venture started doing great business but the plan was even bigger. Avijit was made of a different material. Duronto Footwear became flourished during the 5 years from 2013-2017. But why was the tiny brand was so successful in spite of competition from other footwear brands in West Bengal. According to Avijit it was its planning, knowledge and hard work.
He got passionate and invented designs with comfort. The 400+ designs got him a lot of publicity. His vision was to grow by better offerings and better customer service. He also went to add partners to create the brand identity.
He started getting a lot of tie-ups and developed its modus operandi. Duronto Footwear currently has 350+ outlets and 2 of them are company owned. It has 50 employees and a turnover of 5 crore. All the stores are connected and networked and there are efficient sales managers and proper brand guideline to maintain standard and uniform product and services.
Today the strong customer orientation continues to be the core of company strategy empowering all stages of the footwear value chain from design, manufactur-ing to distribution. Duronto is committed to meet the needs of customers with unique designs, competitive pricing, impeccable quality, on-time delivery and the most efficient service, with the vision of creating one of the most desired Footwear brands.
The idea
Foundation: 2013 in West Bengal, IndiaLegal company form: Duronto Footwear Pvt. Ltd.Headquarter: Konnagar, West Bengal, India.Management: 5 Board of Directors and strong sales, manufacturing and logistic department under guidance of CMD. Mr Avijit Gupta. Consolidated companyturnover 2015: 5 crDistribution 2015: 1 Lac pairsEmployees: 50Points of Sale: 1000 sub dealer point Company owned retail: 2 concept stores Digital: Own e-comm platform
Facts & Figures
Even one pair ‘Cut Sizes’ can be arranged, need not to order full carton
for all sizes to obtain one particular size.
Customise carton with customise colour facility with no extra cost.
3 months replacement warranty on any manufacturing defects.
Well planned supply chain and logistics to ensure on time delivery.
Sampling at your doorstep.
Highest margin across all category .
Best and dedicated service to the dealers through widely spread sales
network.
Advanced and transparent infrastructure with 24X7 dedicated help line.
Online order placement facility.
RTGS / NEFT facility through STATE BANK OF INDIA and ORIENTAL
BANK OF COMMERCE -PAN India for easy payment.
Free transportation from our hub to Chitpur.
Here are the benefits ?
2013Duronto Footwear founded on 15th April 2013 by Mr. Avijit Gupta on 600 sqft space at Konnagar with only 15 products with one Employee.Tie up with Lancer, Action Group.Tally ERP has been implemented
2014Office area increased from 600sqft to 5000 sqftDedicated Frontline Sales Team appointed across all districts 150 MBD’s & Distributors has been appointed New technology adopted
2015New 10,000 sqft sales office Inaugurated with state of the art sample roomLaunched own Handmade product line by Duronto FootwearOpening first distribution at BangaloreTie ups with Indiamart for B2B business Launched our new e-commerce B2C portal shop.durontofootwear.com
2016Duronto Footwear became Duronto Footwear Pvt . Ltd.Launced in Maharastra Karnataka and Orrisha.Tie Ups with DIA Capital Advisor for Taking Private equity investment. Having 350+ dealers /Distributors across India.New Brand tie ups with VENUS & VENDUE in Bengal.
Tie-ups with the best national and international footwear
manufacturing units.
Both hand crafted and open market products.
Distributorship of three big brands – Action, VKC and Lancer.
Wide range of price point (Rs 99 – 1499/-) to ensure
satisfaction of large target group.
Best quality sole - brands like Total, HSC, ICE and Calis.
Adequate support and warranty.
Best Quality and price, Through dip stick research of the
market by strong R&D team.
State of the art packaging and Branding.
During the early days of Duronto as a shoe brand, Mr Avijit Gupta found that not only the sales team are working easily with trade, but also the business partners enjoy the benefits in their own trade and have the custom plan made for them.
Manufacturer
DurontoFootwear
Dealer /Distributor
Retailer
Consumer
The heart of Duronto’s business success lies in its marketing and support funtion. Most aspects of the business depend on successful collaboration with the channel partners. The overall marketing umbrella of Duronto covers ATL & BTL advertising, point of sale, promotions and sales support. Strong marketing plan has been done and planned for future. Seasonal activities are also one most important USP to establish Brand connect with the consumers.
Trade Support
During the last decade or so. Digital marketing has become such an ambiguous term. e-commerce marketing has been always a key area of success for Duronto Footwear. Duronto used digital marketing in vari-ous forms of electronic media. e.g. computers, smartphones, tablets to engage the target market. Used e-mails, social networks and websites to establish the online presence of the brand.
On the other hand the brand used e-commerce platform as a marketing strategy which focuses on the buy and sell process of products through online and other electronic systems. It capitalizes on own e-commerce portal and other sites like Flipkart, Shpoclues Indiamart.
While Digital marketing’s main goal is to increase customer engagement and awareness about the product. E-commerce marketing is directed more towards individual buyers and their interaction with the brand. It is important to understand this context in order to more effectively focus on the target market.
Go Digital
Social media marketing is a form of Internet marketing that Duronto utilises for networking. The goal of Social media marketing is to produce content that consumers will share with their social network to help a Duronto to increase brand exposure and broaden customer reach. Therefore Duronto always keep updated on social media like Facebook, LinkedIn, Twitter etc.
Connect - Social Media
Shoe
Sandal
Chappal
Canvas
Sports
Boys
Girls
Premium
Basic
Special
Belly
Hawai
Mens
Kids
Ladies
Athletica
Quality products from Duronto Footwear
Visit us at www.durontofootwear.com
Konnagar is centrally located and well connected to Chitpur, considered as the hub of Footwear in Bengal. In this digital era any distance is no distance therefore Duronto’s sales representatives are just one call away from the consumers. The brand is approachable through direct connect with head office and sales office, whats app, 24X7 mobile and website.
The connection
