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E-Business Assignment-1

XLRI , PGCBM-16

Prof Dr.Ashis K Pani

Name Group No Location SMS ID

Ashish Sain 42 Hitech City, Hyderabad 2215354

Challa Praveen 42 Hitech City, Hyderabad 2215345

Rajesh Sampath 42 Hitech City, Hyderabad 2215351

Suryanarayana V Gunturi 42 Hitech City, Hyderabad 2215346

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GENERAL MOTORSWorlds Second Largest Automotive Company (

in terms of vehicle sales)

Founded in 1908 in Flint Michigan, USA

The head quarters moved to Detroit, Michigan

The company currently makes Buick, Chevrolet,

GMC and Cadillac models in USA

The Company has its offices in 35 countries

Edward Whitacre is the current CEO of the

company

GM employs about 266000 people world wide.

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PROFILE

The scope for this assignment is to show the e-business module of GM forviewing the vehicle models, costs, features, technical specs, inventorylevels and dealer locations for USA only.

The web site also has takes users to e-biz sites of respectively countries.However we have chosen the USA site.

General Motors took the initiative in early 2003 to develop the e-commerce site after seeing a steep rise in B2C sites and increased IT savvy

customers. As Cars are sold through a dealer network, Customer usually got the

information as good as the salesman. Customers always showeddissatisfaction, as they werent informed on all packages and features.Also Dealers pushed the models that gave them higher profits.

GM leadership wanted to create a E-BIZ website which would have all the

information, that is required for the customer to buy the GM vehicle of their choice

The website talks about all packages, discounts, inventory at dealers,costs, dealer locations and all other benefits available with a vehicle.

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Profile -- Continued

The major advantage for this is that most of the sales arecompleted in less time, as the customer comes in ready with allinformation. The customer has the information of the availability of the vehicle and the final non-negotiated price.

The number of manpower needed to assist the customers isreduced at the dealerships, as E-BIZ terminals are available atdealers to help customers to choose the packages.

The after sales support improved and customers could track thevehicle repair status online and plan his trip to the dealersaccordingly.

The site also provides information on Car comparison with prefixedcompetitor models, which has been outsourced to a third partyorganization.

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E-BIZ ARCHITECTURE

GM has ensured high performance full secure web site experience with firewalls

and load balancers.

They have the client-server architecture with back end integration to databases of 

ERP, Vehicle information, supply chain databases etc.

They have sourced applications to improve user experience, tracking costinginformation, captures latest dealer updates etc.

They have introduced high performance systems and High Availability systems for

100% uptime.