e-Business Systems

Chapter7

McGraw-Hill/Irwin Copyright © 2011 by The McGraw-Hill Companies, Inc. All rights reserved.

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• Identify the following cross-functional enterprise systems, and give examples of how they can provide significant business value to a company

– Enterprise application integration

– Transaction processing systems

– Enterprise collaboration systems

Learning Objectives

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• Give examples of how Internet and other information technologies support business processes within the business functions of:

– Accounting

– Finance

– Human resource management

– Marketing

– Production

– Operations management

Learning Objectives

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Enterprise Business Systems

• Use Internet, networks, and IT to support

– Electronic commerce

– Enterprise communications and collaboration

– Web-enabled business processes

• E-commerce is the buying, selling, and marketing of products, services, and information over the Internet and other networks

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RWC 1: Enterprise Architects

• 4 crucial Cs

– Connection

– Collaboration

– Communication

– Customers

• All projects fit in the overall strategy

– Best for company, not individual departments

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Cross-Functional Systems

• Cross the boundaries of traditional business functions

– Reengineer and improve vital business processes– R&D overlaps Marketing and Manufacturing

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Enterprise Application Architecture

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Implementing Global Applications

• Globalization vs true-blue American formula– What is Globalization?– What is the true-blue American business formula?

• Working virtually is critical

– Why?

• What is the difference between decision making approach in UK and US?

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Enterprise Application Integration

• EAI connects cross-functional systems• Serves as middleware to provide

– Data conversion– Communication between systems– Access to system interfaces

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How EAI Works

Transaction Processing Systems

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The Transaction Processing Cycle

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ECS Tools

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Exploring Virtual Worlds

• Virtual world - training

– Rollovers

– Multicar pileups

– Life threatening injuries

– Police training

– Military use

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Functional Business Systems

• Information systems that support

– Accounting

– Finance

– Marketing

– Operations management

– Human resource management

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Marketing Systems

• Marketing systems are concerned with

– Existing products in existing markets

– New products and new markets

– Serving present and potential customers

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RWC 2: Unified Financial Reporting

• Originally non-uniform reporting– 14 general ledgers– 12 reporting tools– 17 financial data repositories– 300,000 spreadsheets

• Finance Tranformation Program - Focus– Common definitions, rules and procedures– Trade-offs to target core functionalities– All subscribe to central book of record– Unify all financial people

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IT in Business

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Marketing Information Systems

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Targeted Marketing

• Advertising and promotion management concept – Five targeting components

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Sales Force Automation

• Outfit sales force – Notebook computers,

– Web browsers

– Sales contact software– Marketing websites– Company intranet

• Goals– Increase personal productivity– Speed up capture and analysis of sales data– Gain strategic advantage

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Computer-Integrated Manufacturing

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HRM Systems

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HRM and the Internet

• Recruiting employees

– Corporate website

– Commercial recruiting services

• Posting in Internet newsgroups

• Communicating with job applicants via – e-mail– Monster.com– HotJobs.com– CareerBuilder.com

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HRM and Corporate Intranets

• Corporate intranet uses

– Process common HRM transactions

– Allow around-the-clock HRM services

– Disseminate information faster than previous company channels

– Collect information from employees online

– Allow HRM tasks to be performed with little HRM department intervention

– Provide training

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Employee Self-Service (ESS)

• Intranet applications allow employees to

– View benefits

– Enter travel and expense reports

– Verify employment and salary information

– Access and update personal information

– Enter time-sensitive data

• Provide hiring systems

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Accounting Information Systems

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Business Accounting Systems

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Financial Management System

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RWC 3: Cisco Systems

• TelePresence – Life-like, in-person experiences– Promises to revolutionize collaboration

• Strong competition– HP - Halo telepresence system– Polycom - high-end telepresence system

• Biggest challenge– Innovation and growth

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RWC 4: Strategic Information Systems

• Electronic hiring system• Significant payoff is significant

– Filling job openings two weeks faster– Saving at least $1,500 per job.

• HR called to be a strategic business partner,• IT provides innovative solutions.