Upload
akshay-zamre
View
220
Download
0
Embed Size (px)
Citation preview
8/2/2019 E-Commerce Market India
1/12
8/2/2019 E-Commerce Market India
2/12
` The E-Commerce Market of India is experiencing anyear on year growth of 35%.
` India`s e-commerce market is expected to cross $10billion by the end of 2011.
` Indian e-commerce market is largely dominated byonline travel industry with a market share of 80%
` Other categories that are doing good in online spaceare: Electronic & Media Books & Entertainment Lifestyle and Personal care products.
8/2/2019 E-Commerce Market India
3/12
Values are in $ billionsReference: www.cci.gov.in
http://www.cci.gov.in/images/media/ResearchReports/AnkitaIntComp080811.pdf
8/2/2019 E-Commerce Market India
4/12
Values are in percentageReference:Economic times
http://articles.economictimes.indiatimes.com/2011-03-
21/news/29171192_1_online-travel-market-e-commerce-travel-
insurance/
8/2/2019 E-Commerce Market India
5/12
Online Travel Market Share(%)
Domestic Air Tickets 63
Railway Tickets 28
International Air Tickets 4
Hotel Bookings 2
Bus Tickets 2
Tour Packages/Travel Insurance 1
References: Economic times & Indian Express
http://articles.economictimes.indiatimes.com/2011-03-21/news/29171192_1_online-travel-market-e-commerce-
travel-insurance/
http://www.indianexpress.com/news/india-ecommerce-market-to-cross-rs-46-000/765223/
8/2/2019 E-Commerce Market India
6/12
E-Tailing Market Share(%)
Computers, Accessories & Peripherals 36
Cameras & Mobiles 25
Personal Items (Apparels, Accessories & others) 19
ElectronicDurables 13
Home & Kitchen Appliances 4
Other Products (Toys, Gifts, Flowers) 3
References: Economic times & Indian Express
http://articles.economictimes.indiatimes.com/2011-03-21/news/29171192_1_online-travel-market-e-commerce-
travel-insurance/
http://www.indianexpress.com/news/india-ecommerce-market-to-cross-rs-46-000/765223/
8/2/2019 E-Commerce Market India
7/12
Other Online Services Market Share (%)
Online Jobs 40
Movie Hall Tickets and CD/DVD Rentals 35
Online Matrimonial 15
Other B2C classifieds 9
Online Food Delivery 1
References: Economic times & Indian Express
http://articles.economictimes.indiatimes.com/2011-03-21/news/29171192_1_online-travel-market-e-commerce-
travel-insurance/
http://www.indianexpress.com/news/india-ecommerce-market-to-cross-rs-46-000/765223/
8/2/2019 E-Commerce Market India
8/12
Digital Downloads Market Share (%)
Ringtone/ Wallpapers /Pictures download 34
Pre-paid Recharge/ Post-paid Bill Payment 34
Software and Utility Applications for mobiles 18
Paid Music/Video Downloads 7
Mobile Games Download 6
References: Economic times & Indian Express
http://articles.economictimes.indiatimes.com/2011-03-21/news/29171192_1_online-travel-market-e-commerce-
travel-insurance/
http://www.indianexpress.com/news/india-ecommerce-market-to-cross-rs-46-000/765223/
8/2/2019 E-Commerce Market India
9/12
` 24 hours facility of placing the order` Negligible real estate cost` Convenience of purchasing for time squeezed
consumers.` No geographical boundaries` Infinite shelf space` Increase in computer literacy and internet
penetration` Advent of 3G.` Ease of using plastic money
8/2/2019 E-Commerce Market India
10/12
` Logistic cost/Distribution overheads` Inventory Management issues/Address uneven
demands` Creating real life shopping experience` Sophisticated website/easy navigation.` Creating safe environment for online transactions` Creating & Maintaining personal relationship`
Instill trust regarding quality and warranty withinthe customers.` Timely delivery of consistent products.
8/2/2019 E-Commerce Market India
11/12
8/2/2019 E-Commerce Market India
12/12
In spite of the challenges that the e-commerce industryis facing today, it is bound to grow leap and fold. Thereis already a surge in the market and the advancementin the technology will take care of many currentchallenges. Most of the MNC are seriously taking thisas another selling platform and have setupsophisticated websites to promote online purchase.With time, customer will become more technologicallysophisticated, time squeezed, online transaction willbe more secured and online purchasing habit will
increase. Early entrant will going to have a just chanceof grabbing the lion`s share of the online market.