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INDIA B2C E-COMMERCE MARKET 2017 PUBLICATION DATE: MAY 2017
PAGE 2 GENERAL INFORMATION I PAGE 3 KEY FINDINGS I PAGE 4-5 TABLE OF CONTENTS I PAGE 6 REPORT-SPECIFIC SAMPLE
CHARTS I PAGE 7 METHODOLOGY I PAGE 8 RELATED REPORTS I PAGE 9 CLIENTS I PAGE 10-11 FREQUENTLY ASKED QUESTIONS I
PAGE 12 ORDER FORM I PAGE 13 TERMS AND CONDITIONS
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India B2C E-Commerce Market 2017
Report
B2C E-Commerce
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India
English
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QUESTIONS
ANSWERED
IN THIS REPORT
What are the leading predictions about B2C E-Commerce growth in India?
What are the main drivers and barriers to growth of online retail in this country?
How large will M-Commerce sales in India be by 2020?
How did demonetization affect the development of online shopping in India?
What were the market shares of India’s top 3 B2C E-Commerce competitors in 2016?
SECONDARY MARKET
RESEARCH
Our reports are exclusively based on secondary market research. Our researchers derive
information and data from a variety of reliable published sources and compile the data into
understandable and easy-to-use formats.
ADVANTAGES Maximum Objectivity
Reliable Sources
Up-To-Date Analysis
Boardroom-Ready PowerPoint Presentations
Guidance For Strategic Company Decisions
INDIA B2C E-COMMERCE MARKET 2017
INDIA TO SEE FASTEST GROWTH AMONG ASIA’S TOP B2C E-COMMERCE MARKETS
B2C E-Commerce accounted for only a small one-digit percentage share of India’s
total retail sales in 2016, as this report from yStats.com reveals. Nevertheless, India is
already the fourth largest online retail market in Asia and is projected to outpace other
regional leaders in terms of annual growth rate predicted through 2021. Although the
demonetization reform of 2016 led to some moderation of growth expectations, they
remain high due to the country’s largely untapped potential.
The adoption of mobile Internet technology by Millennials and in rural areas is one of
the key drivers of India’s E-Commerce growth. According to projections cited in yStats.com’s
report, Millennials will account for around one-third of the total population and over three-
quarters of online shoppers in India by 2020. M-Commerce has already crossed the 50%
mark in share of online retail sales and is projected to reach new heights in the next several
years. Whether shopping on desktop or mobile, cash on delivery remains the leading
payment method used by Indian consumers, though the share of mobile wallets such as
Paytm is on the rise.
Amazon and Flipkart are the two leaders of the E-Commerce space in India, together
accounting for more than two-thirds of online gross merchandise value in 2016, according
to research findings cited in yStats.com’s report. Amazon has invested billions of dollars in
its Indian marketplace, more than doubling its revenues in fiscal 2016. Flipkart also is
supported by strong investment inflow, having raised over a billion dollars in the latest
funding round from companies such as Microsoft, eBay and Tencent Holdings. Meanwhile,
Tencent’s competitor in China, Alibaba, increased its investment in Paytm, thus emphasizing
the growing importance of the Indian market.
INDIA B2C E-COMMERCE MARKET 2017
MARKET 2017
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MANAGEMENT SUMMARY
OVERVIEW & INTERNATIONAL COMPARISONS
Overview of B2C E-Commerce Market and International Comparisons, May 2017
India’s B2C E-Commerce Sales, in USD billion, B2C E-Commerce Share of Total Retail Sales, in %, and CAGR, in %,
Compared to Total Worldwide and Selected Territories in Asia, 2011, 2016 & 2021f
Retail E-Commerce Sales in India, in USD billion, and CAGR, in %, Compared to Selected Countries in Asia-Pacific,
2016 & 2021f
Internet Penetration in India Compared to Selected Countries in Asia-Pacific, in %, January 2017
Internet User Growth in India Compared to Selected Countries in Asia-Pacific, in %, January 2017 Compared to
January 2016
TRENDS
Overview of B2C E-Commerce Market Trends, May 2017
Smartphone Users, in millions, 2016e & 2020f
Breakdown of Online Spending by Mobile and Desktop/PC, in %, May 2016
M-Commerce Sales, in USD billion, and Share of Retail E-Commerce Sales, in %, 2015 – 2020f
Mobile Shopper Penetration, in % of Smartphone Users, and Breakdown of Intention to Shop via Mobile in the Future
Among Non-Mobile Shoppers, in %, 2016
Breakdown of Mobile Shoppers by Preferring Mobile Apps and Mobile Websites for Shopping Through Mobile Phone,
2016
Breakdown of Online Shoppers, by Domestic Shoppers Only, Domestic and Cross-Border Shoppers, and Cross-
Border Shoppers Only, in %, October 2016
Cross-Border Online Spending, in INR billion, 2016e & 2017f
Share of Online Shoppers Discovering New Products Through Social Media Channels, in %, August 2016
Online Activities Conducted While Shopping In-Store, in % of Internet Users, August 2016
SALES & SHARES
Retail E-Commerce Sales, in USD billion, by Seven Comparative Estimates, 2014-2020f
Comparison of Two Retail E-Commerce Sales Forecasts Before and After Demonetization, in USD billion, and CAGR, in
%, 2015 – 2020f
E-Commerce Share of Total Retail Sales, in %, by Four Comparative Estimates, 2014 – 2021f
INTERNET USERS & ONLINE SHOPPERS
Internet Penetration, in % of Individuals, 2010 - 2015
Number of Internet Users, in millions, by Urban, Rural and Total, October 2014-2016e & December 2016e
Internet Penetration by Urban and Rural Population, in %, October 2016
Number of Internet Users, in millions, 2015 & 2020f
Number of Rural Internet Users, in millions, 2015 & 2020f
Online Shopper Penetration in Rural Areas, in % of Rural Internet Users, 2015 & 2016
Online Shopper Penetration, in % of Internet Users, 2013, 2015, 2018f & 2020f
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INDIA B2C E-COMMERCE MARKET 2017
TABLE OF CONTENTS (1 OF 2)
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INTERNET USERS & ONLINE SHOPPERS (CONT.)
Number of Online Shoppers, in millions, by Five Comparative Estimates, 2015 – 2020f
Breakdown of Online Shoppers by Gender and Age Group, in %, December 2015
Breakdown of Online Shoppers by Gender, in %, May 2016
Online Spending Per Shopper, in INR, 2014-2016
PRODUCTS
Breakdown of E-Commerce Sales by Segments, in %, 2015
Breakdown of Online Travel Sales by Categories, in INR billion and in %, 2015
Breakdown of Retail E-Commerce Sales by Product Categories, in %, 2015
Breakdown of B2C E-Commerce Sales by Product Categories, in %, 2015e & 2020f
Share of Consumers Who Use the Internet in the Purchasing Process of Selected Product Categories, by Urban and
Rural, in %, 2016
PAYMENT
Overview of B2C E-Commerce Players, May 2017
Breakdown of E-Commerce Payment Volume by Payment Methods, in %, 2015 & 2020f
Value of Payment Transactions by Selected Non-Cash Payment Methods, in INR billion, Volume, in millions, and
Change, in %, incl. Mobile Wallets, FY 2014-2015 & FY 2015-2016
Purposes of Using Mobile Wallets, in % of Mobile Wallet Users, April 2016
Top 3 Mobile Wallet Apps, by Penetration, in % of Mobile Payment App Users, and Average Time Spent Per User Per
Month, in minutes, December 2015 & April 2016
Breakdown of Payment Methods Used in M-Commerce, in % of Mobile Shoppers, 2016
DELIVERY
Online and Mobile Payment Trends and News about Players, 2016
Retail E-Commerce Logistics Market Value, in USD billion, and Breakdown by Product Categories, in %, 2016e &
2020f
Top 3 Value-Added Services Demanded by Online Shoppers, in % of Online Shoppers, May 2016
Overview of Delivery Services by Top 2 E-Commerce Players in India, May 2017
PLAYERS
Overview of B2C E-Commerce Players, May 2017
Top 5 E-Commerce Websites, by Total Website Visits, in millions, India’s Share of Total Visits, in %, and Estimated
Number of Website Visits from India, in millions, March 2017
Breakdown of E-Commerce Platforms Preferred for Purchase, in % of Online Shoppers, 2016
Breakdown of E-Commerce Platforms Preferred for Purchase, in % of Online Shoppers, 2016
Profile of Flipkart, May 2017
Profile of Amazon India, May 2017
Profile of Snapdeal, May 2017
INDIA B2C E-COMMERCE MARKET 2017
TABLE OF CONTENTS (2 OF 2)
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INDIA B2C E-COMMERCE MARKET 2017
REPORT-SPECIFIC SAMPLE CHARTS
GENERAL METHODOLOGY OF OUR MARKET REPORTS Secondary Market Research
The reports are compiled based on secondary market research.
Secondary research is information gathered from previously published
sources. Our reports are solely based on information and data acquired
from national and international statistical offices, industry and trade
associations, business reports, business and company databases,
journals, company registries, news portals and many other reliable
sources. By using various sources we ensure maximum objectivity for all
obtained data. As a result, companies gain a precise and unbiased
impression of the market situation.
Cross referencing of data is conducted in order to ensure
validity and reliability.
The source of information and its release date are provided on
every chart. It is possible that the information contained in one chart is
derived from several sources. If this is the case, all sources are mentioned
on the chart.
The reports include mainly data from the last 12 months prior
to the date of report publication. Exact publication dates are mentioned in
every chart.
Definitions
The reports take into account a broad definition of B2C E-
Commerce, which might include mobile commerce. As definitions may
vary among sources, exact definition used by the source (if available) is
included at the bottom of the chart.
Chart Types
Our reports include text charts, pie charts, bar charts, rankings,
line graphs and tables. Every chart contains an Action Title, which
summarizes the main idea/finding of the chart and a Subtitle, which
provides necessary information about the country, the topic, units or
measures of currency, and the applicable time period(s) to which the data
refers. With respect to rankings, it is possible that the summation of all
categories amounts to more than 100%. In this case, multiple answers were
possible, which is noted at the bottom of the chart.
Report Structure
Reports are comprised of the following elements, in the following
order: Cover page, preface, legal notice, methodology, definitions, table of
contents, management summary (summarizing main information
contained in each section of report) and report content (divided into
sections and chapters). When available, we also include forecasts in our
report content. These forecasts are not our own; they are published by
reliable sources. Within Global and Regional reports, we include all major
developed and emerging markets, ranked in order of importance by using
evaluative criteria such as sales figures.
Notes and Currency Values
If available, additional information about the data collection, for
example the time of survey and number of people surveyed, is provided in
the form of a note. In some cases, the note (also) contains additional
information needed to fully understand the contents of the respective data.
When providing information about amounts of money, local
currencies are most often used. When referencing currency values in the
Action Title, the EUR values are also provided in brackets. The conversions
are always made using the average currency exchange rate for the
respective time period. Should the currency figure be in the future, the
average exchange rate of the past 12 months is used.
METHODOLOGY OF OUR INDIA B2C E-COMMERCE MARKET 2017
Report Coverage
This report covers the retail E-Commerce market in India. A
broad definition of retail E-Commerce used by some original sources cited
in this report includes both B2C and C2C E-Commerce.
The report contains relevant information about international
comparisons, market trends, E-Commerce sales and shares, Internet
users and shoppers, products, payment methods, delivery and players.
Report Structure
The report starts with an overview of the E-Commerce market
and international comparisons, where the relevant country is compared
to other countries in the region and worldwide in terms of criteria relevant
to E-Commerce sales.
Next, the “Trends” section includes an overview of market
trends, such as M-Commerce and cross-border commerce.
The section “Sales & Shares” covers the development of retail E-
Commerce sales and E-Commerce’s share of total retail sales.
In the “Users & Shoppers” section, information about Internet
penetration and online shoppers is included.
Afterwards, the section “Products” shows the leading product
categories purchased online.
The next section, “Payment”, covers the payment methods most
used by online shoppers.
Furthermore, the “Delivery” section covers information related to
delivery in E-Commerce.
Finally, the “Players” section includes information about the
leading B2C E-Commerce companies, including rankings of top B2C E-
Commerce platforms by market share and company profiles of the top 3.
INDIA B2C E-COMMERCE MARKET 2017
7
China B2C E-Commerce Market 2017
Southeast Asia B2C E-Commerce Market 2017
Vietnam B2C E-Commerce Market 2017
Malaysia B2C E-Commerce Market 2017
Singapore B2C E-Commerce Market 2017
Thailand B2C E-Commerce Market 2017
Indonesia B2C E-Commerce Market 2017
China B2C E-Commerce Sales Forecasts: 2016 to 2020
Japan B2C E-Commerce Sales Forecasts: 2016 to 2020
Top 5 Country B2C E-Commerce Sales Forecasts: 2016 to 2020
Asia-Pacific Online Payment Methods: Full Year 2016
Asia-Pacific Cross-Border B2C E-Commerce 2017
Asia-Pacific Clothing B2C E-Commerce Market 2016
Asia-Pacific Online Travel Market 2016
May 2017
May 2017
May 2017
April 2017
April 2017
April 2017
April 2017
November 2016
December 2016
November 2016
March 2017
February 2017
July 2016
November 2016
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Global Cross-Border B2C E-Commerce 2017
Global Online Payment Methods: Full Year 2016
Global Alternative Online Payment Methods: Full Year 2016
Trends in Worldwide Internet Retail 2016
Global B2C E-Commerce Market 2016
Online Retail in Emerging Markets 2016
February 2017
March 2017
March 2017
July 2016
June 2016
June 2016
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Middle East B2C E-Commerce Market 2016 May 2016 € 1,950
Africa B2C E-Commerce Market 2016 May 2016 € 1,950
Latin America B2C E-Commerce Market 2016
Europe B2C E-Commerce Market 2016
March 2016
February 2016
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