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MM--FIT Moving ForwardFIT Moving Forward
E-Traceability Case Study on Starfruit of
Malaysia Food Information and Traceability (M-FIT) Project
Presented byKhairuddin Md Tahir
17 July, 2007
MM--FIT Moving ForwardFIT Moving Forward
What is Traceability?
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MM--FIT Moving ForwardFIT Moving Forward
DefinitionTraceability (EC/178/2002, implemented 1st Jan,
2005):The ability to trace and follow food, feed and ingredients, through all stages of production, processing and distribution.
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MM--FIT Moving ForwardFIT Moving Forward
M-FIT Project - Background
TWG: PoultryChairperson: DVS
Dr Zaliha Abdullah
TWG: Star FruitChairperson: DOAMs Norma Othman
TWG: Tiger PrawnChairperson: DOF
Mr Raihan Sh. Ahmad
Local Contractor
Technology Partner
Steering CommitteeChairperson: MOA/DSG (Dev)
Mr Mohd Mokhtar Ismail
CollaboratorMOH/Food Safety & Qty
Ms Wee Bee Wah
Financier
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MM--FIT Moving ForwardFIT Moving Forward
M-FIT Project - Objective
Establish a Malaysian ‘Information Hub’ serving the entire food chain which will lead to:
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MM--FIT Moving ForwardFIT Moving Forward
M-FIT Project - Process
SuppliersTo Farm
Farmer
Grader
Packer
Exporter
Retailer
Trac
e d
own
Trac
k ba
ckConsumer’sNeed
Consumer
Product Information
& Origin
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MM--FIT Moving ForwardFIT Moving Forward
M-FIT - Project Timeline
System Implementation to 26 participants from each commodity
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BenefitsContinuous improvement on supply chain operation and productivityBoost export potential, market access & product differentiationComply to national & international regulatory requirements of traceability & quality assurance systemMeeting consumer’s demand & expectation
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Current IssuesTrack back to farm origin
Inadequate farm records Farm activitiesAgricultural inputs
Manual system of recordingMissing informationSlow & tediousDifficult to retrieve
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MM--FIT Moving ForwardFIT Moving Forward
Traceability System Indicators
TRACK BACK15 August 2007 10© Copyright FoodReg (M) Sdn. Bhd.
MM--FIT Moving ForwardFIT Moving Forward
M-FIT Initial Studies
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MM--FIT Moving ForwardFIT Moving Forward
Need Assessment - Participants
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MM--FIT Moving ForwardFIT Moving Forward
Challenges & OpportunitiesMost of activities performed at farm level
Food safety at farm levelMajority of small farmers not IT literate
These small farmers work closely withGPE to perform related record keeping
Meeting importer’s requirement on traceability (bar coding system)15 August 2007 13© Copyright FoodReg (M) Sdn. Bhd.
MM--FIT Moving ForwardFIT Moving Forward
M-FIT System Deployment & Findings
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Secured Access to M-FIT System
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MM--FIT Moving ForwardFIT Moving Forward
Example of General Data
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MM--FIT Moving ForwardFIT Moving Forward
Farm OperationsExample - Spray Pesticide
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Mobile Phone Data Entry
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MM--FIT Moving ForwardFIT Moving Forward
Mobile Phone Data Entry
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MM--FIT Moving ForwardFIT Moving Forward
Computer Data Entry – Farm Operations
List of farm activities to be recorded at farm level as per requirements in Good Agricultural Practice (GAP)
Example - Spray Pesticide
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MM--FIT Moving ForwardFIT Moving Forward
Spray Pesticide
Location
Pesticide
Quantity
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MM--FIT Moving ForwardFIT Moving Forward
Harvest
Location
Bar Code for Harvesting Batch
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MM--FIT Moving ForwardFIT Moving Forward
Despatch
Bar Code for Harvesting Batch
GP E
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MM--FIT Moving ForwardFIT Moving Forward
With Brand A
with Brand A
with Brand A
Grader/Packer/Exporter
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MM--FIT Moving ForwardFIT Moving Forward
Computer Data Entry - GPE Operations
Example – Grading & Packing
List of operations carried out by GPE
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MM--FIT Moving ForwardFIT Moving Forward
Grading & Packing
Output(s)
Scan Receiving Lot ID (Harvesting Batch) Identification by
Brand
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Retailer
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M-FIT Retailer OperationsSystem Deployment by end of July, 2007
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MM--FIT Moving ForwardFIT Moving Forward
System Tracking Mechanism
MM--FIT Moving ForwardFIT Moving Forward
How Origin & Food Safety Info can be Tracked?
RG6STRFRMD0000Y6
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Scanning Identification Code
MM--FIT Moving ForwardFIT Moving Forward
Pesticide hazard might occur in the produce ! Do not
proceed to the next point of supply
chain!
Display of Food Safety Report
Dosage
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MM--FIT Moving ForwardFIT Moving Forward
Monitoring of Supply Chain
GPE Activities
Farm Activities
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Easy to Trace and Track
Periodical reports generatedBetter business managementImprove operations & monitoring efficiencyAlert or early warning or product recall
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Conclusion
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System Summary
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System SummaryWhat’s next?
Evaluation of systemFurther refinement of system
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Project SummarySystem deployment for farms and GPE in progress System deployment for retailers will start end of July, 2007Full traceability from “farm to fork” is achievable
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Project SummaryWhat’s next?
Test system with other produce typesRoll out nationwide for all commodity types
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MM--FIT Moving ForwardFIT Moving Forward
AcknowledgementGOVERNMENTDepartment of Agriculture
Pn. Hjh. Norma OthmanFederal Agricultural Marketing Authority (FAMA)
En. Rohizad RidzwanASSOCIATION
Malaysian Fruit Exporters Association (MFEA) INDUSTRY
Seng Chew Hup Kee Sdn BhdSouth Fruits (M) Sdn BhdUp & Up Fruit Farm
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MM--FIT Moving ForwardFIT Moving Forward
Thank YouM-FIT Project OfficeSuite S-08, 2nd Floor2320 Century Square
63000 CyberjayaSelangor, Malaysia
Website: www.m-fit.info
15 August 2007 40© Copyright FoodReg (M) Sdn. Bhd.