E Tu WhānauTe mana kaha o te whānau

The strength and power of the whānau

What is E Tu Whānau?Community action – inspiring change – creating a different future!

• A movement for positive change

• Designed, developed and led by Māori

• Positive action in communities that helps whānau thrive

A long-term vision and strategy

• Acknowledging that entrenched whānau

violence has evolved over generations, is

extremely complex and there is no ‘quick

fix’

• Involving a long-term approach with

realistic measures of success over time

“It is time to stare violence in the face; and say loud and clear - we are not afraid – we stand strong, together, to change our circumstance; to make right by all our families…it’s about integrity; it’s about legacy; it’s about whakapapa..”

Sir Mark Solomon, Ngai Tahu kaiwhakahaere

(Chairperson)

• Investing in getting the foundations right, including:

✓gaining traction and commitment from iwi leaders and

influencers

✓engaging grassroots whānau with effective messaging

✓gaining trust

• Enabling Māori aspirations and priorities to shape and

drive solutions

• Partnering with community and experts to develop

evaluation tools and measures that are meaningful

within this context

E Tu Whanau• Goal is to Eliminate Violence, stop the terror

• By using a socio ecological model that looks at real change only

happening when it is owned by a critical mass in the community.

• Accepts risk factors, but works to increase protective factors by

aligning traditional knowledge and practice with contemporary action

• Strengths based

• Uses Values as the basis for action

• Creates Hope

Our vision

Whānau are strong, safe and

prosperous, living with a clear sense of

identity and cultural integrity, and with

control over their destiny

– te mana kaha o te whānau!

Where did it come from?

Despite years of services & some success:

•ongoing issues of violence & negative stats for

whānau

•Māori not engaged with systems or support

•fresh approach needed – Māori ‘owned and

operated’

Then

Development of a framework for change (Programme of Action):

• Māori owned and led

• grounded in tikanga and traditional values

• clear responsibilities (Te Ao Māori, Government, shared)

• strengths-based

• building on success and fostering innovation

• underpinned by the Moemoea

Our approachE Tu Whānau nurtures & celebrates:

• those things that make us strong and proud – te mana

kaha o te whānau !

• kahukura – leaders that inspire positive change in

whānau and communities

• tikanga and traditional values – the foundation for

positive change

Aroha Expression of love, feeling loved

Whanāungatanga It’s about being connected

Whakapapa Knowing where you are from

Korero Awhi open communication, being supportive

Mana / Manaki Upholding people’s dignity, giving of yourself to others

TikangaDoing things the right way, according to our values

E Tu Whanau Model

Te Mana Kaha o te Whanau

Whanau

ngatanga

Korero / Awhi

Mana/ Manaki

Whakapapa

Tikanga

Aroha

Why are

values

important?They belong to us and speak to us as Māori

They helped whānau be strong and resilient in

the past

They provide a foundation for a bright future for

te Ao Māori

They give us a way to think of the future and

pou that can shape it

Protective Factors

Protective Factors

family stability

social support

social capital

parents’ knowledge about child

developmentfamily traits and practices, •incl. cohesion, belief

systems, coping strategies and communication patterns

cultural identity

community cohesion

early Learning

Our values align with protective factors

The E Tu Whānau values are strongly aligned

with these protective factors.

They tell us that people are more resistant to

harm and better able to bounce back from

adversity when they:

• feel like they belong

• are comfortable in their cultural identity

• feel like they have value as individuals

• feel they understand their place and role in the

world

• feel supported by whānau and friends in bad times

• are part of a wider group that values and accepts

them.

Ā Wairua

Spiritual Poverty – “Poverty is far more complex

than a lack of money. It includes poverty of

aspiration and opportunity, lack of control over

destiny, and cultural and spiritual poverty” –

Tariana Turia

Spiritual poverty is simply, to be deficient of an

inner spiritual awareness that gives us hope of a

brighter future.

Its insidious effects rob us of

self-belief, self-direction and self-motivation

Five-year Programme of Action guides ETW

Outcome priorities (2013-2018)

Strong, effective leadership• supported at different levels to model, insist on and inspire change

Changing the entrenched attitudes and behaviours • eliminating tolerance for violence, creating new non-violent expectations,

affirming non-violence

Developing community capability and adopting best practice• helping whānau, hapū, iwi and communities to understand, develop and grow

best practice that supports and sustains positive change

Community-led change• using ETW kaupapa, resources and support to develop their own solutions

in a way that works best locally

Why is it working?

• A commitment to develop an authentic kaupapa

Māori approach from the outset – it resonates with

Māori

• A positive, inclusive approach with universal

messages and broad appeal – it’s not a “programme”,

so anyone can get involved

• It’s cost effective – ETW has seen considerable

discretionary effort from the community and tribal

leaders

• Dedicated staff, MRG and community kahukura

(change agents) committed to lead and achieve real

change for Māori

“E Tū Whānau is an empowering, tikanga-based

kaupapa. It’s all about what we can do to live

great lives, not what we can’t.”

Crystal Edwards, NgātiKahungunu, Te Atianga a Mahaki

A reawakening of the spirit requires careful

pursuit of goodness, it is the essential pursuit of

all that is opposite, to that which oppresses us

etuwhanau.org