W NEW YORK- TIMES SQUARE

Megan DeSousaDewan AhmedGabriela PiatekMichelle ParkAnthony VarnasMiranda Steinberg

SWOT

BRAINSTORMING

RESULTS

Finding THE WOW-SPOT

SWOT

W BRANDLOW

PERCEIVED VALUE

CREATIVE PACKAGES

LOWER RATE SUITES

S W

O T

RE EVALUATING

occupancy x room rate x 365

Revenue: $200,000- $225,000

COMPETITIVE SET ANALYSISHOTEL PRICE Square Feet

W NEW YORK- TIMES SQUARE

$2,391 1200

MARRIOTT MARQUIS $1,338 997

PARAMOUNT HOTEL $1,510 950

WESTIN NY TIMES SQUARE

$4,500 1800

SOFITEL NEW YORK $1,721 1200

*Dates Used: 7/20/15, 7/29/15, 8/19/15

WEDDING PACKAGE

PRIVATE TASTING CHEF

BLISS SPA

HELICOPTER NIGHT OUT

BRAINSTORMING

MUSEUM TICKETS

E-JAM• ATTRACTING AND REACHING

THE TARGET AUDIENCEOBSTACLES

• 2 BOOKINGS PER MONTH OPPORTUNITY

• $50,000-$75,000REVENUE

bookings x $2,300

STUDIO 7• UNPROFESSIONAL MEETING SPACE• ONLY FIT FOR CONFERENCE AND

RECEPTION SETUPOBSTACLES

• 1 BOOKING PER MONTH OPPORTUNITY

• $15,000-$20,000 PER YEARREVENUE

EXTREME SAMPLING• FINDING THE CORRECT

CLIENTS• DETERMINIG A PRICE POINT

OBSTACLES

• 1 BOOKING PER 2 MONTHSOPPORTUNITY

• $10,000-$15,000 PER YEARREVENUE

bookings x rental rate x 365

E-VIP• TIMING• AGREEMENT WITH THE BAROBSTACLES

• 2 BOOKINGS PER MONTHCOST & REVENUE

• $55,000-65,000 PER YEAR REVENUE

bookings x $2,600

E-DDITION• GETTING EVERYONE THROUGHOUT THE

HOTEL ON THE SAME PAGE • OVERCOMING THE SIMILARITIES OF THE

WOW VERSES EXTREME WOWOBSTACLES

• 2 BOOKINGS A MONTHOPPORTUNITY

• $65,000-$80,000REVENUE

bookings x $2,900

THANK YOU