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EMPATHIZE Conduct research to develop an understanding of your users. DEFINE Combine all your research and observe where your users’ problems exist. IDEATE Generate a range of crazy, creative ideas. PROTOTYPE Build real, tactile representations for a range of your ideas. TEST Return to your users for feedback. IMPLEMENT Put the vision into effect. UNDERSTAND EXPLORE MATERIALIZE DESIGN THINKING 101 NNGROUP.COM EMPATHIZE DEFINE TEST IMPLEMENT IDEATE PROTOTYPE E X P L O R E U N D E R S T A N D M A T E R I A L I Z E

E X P L O R E - Nielsen Norman Group · design thinking 101 nngroup.com empathize define ideate prototype test implement e x p l o r e u n d e r s t a n d m a t e r i a l i z e. title:

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Page 1: E X P L O R E - Nielsen Norman Group · design thinking 101 nngroup.com empathize define ideate prototype test implement e x p l o r e u n d e r s t a n d m a t e r i a l i z e. title:

EMPATHIZE

Conduct researchto develop an understanding of your users.

DEFINE

Combine all your research and observe where your users’ problems exist.

IDEATE

Generate a range of crazy, creative ideas.

PROTOTYPE

Build real, tactile representations for a range of your ideas.

TEST

Return to your users for feedback.

IMPLEMENT

Put the vision into effect.

UNDERSTAND EXPLORE MATERIALIZE

DESIGN THINKING 101 NNGROUP.COM

EMPATHIZE DEFINE TEST IMPLEMENTIDEATE PROTOTYPE

E X P L O R E

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