E018: Joy Groblebe – The Secret Ingredient For Successful Content Creation

The Coachzing Show E P I S O D E 1 : T H E B A C K S TO R Y

� 1© ACQYR Inc. All rights reserved. !

Author, Speaker, Coach, Therapist, or Health Professional? Want to write a book without writing?Let’s work together: http://www.coachzing.com

Featured Guest: JOY GROBLEBE

Your Host: DOUG FORESTA

http://www.coachzing.com

The Secret Ingredient For Successful Content Creation

EPISODE 18:




The Coachzing Show E P I S O D E 1 8 : T R A N S C R I P T

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!Our Featured Guest: Joy Groblebe, founder of The Frontline Group and Communicator Coaching discusses how creativity could be hurting your content and the MOST important ingredients for successful content creation that increases your revenue and builds your platform.

!Joy is an entrepreneur at heart with a background in event planning, public relations, marketing and sales. In addition to her work with The Frontline Group , she is the owner of The Cupcake Tower, an online retail business.

In This Episode, You'll Discover: ✓ How a moment that almost got edited out of Joy’s marketing video helped her create

massive engagement

✓ When being creative in your content can hurt your business

✓ Your MOST important asset for content creation !© ACQYR Inc. All rights reserved. 3!


EPISODE 18:Giraffe The Secret Ingredient For Successful Content Creation Listen Here: http://www.coachzing.com/podcast/e018-joy-groblebe/

http://www.coachzing.com/podcast/e018-joy-groblebe/


http://www.coachzing.com/podcast/e018-joy-groblebe/


✓ The TWO ingredients you must have to create compelling content

Tips From The Episode: ✓ Include your own unique stories and interests in your content

✓ Focus on what you do best and get help with the rest

✓ Create a survey for your market to ask them what they want help with

✓ Put your best content out there for free

Links & Resources: ✓ The Frontline Group

✓ Communicator Coaching

!!!!!!!!!!!



WE NEED YOUR HELP! Please leave us an honest iTunes rating and review by clicking here. It really helps us to reach and help more people. Thank you! :)


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http://www.thefrontlinegroup.com

http://www.communicatorcoaching.com

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Introduction Welcome to the Coachzing show, dedicated to helping you work less, work more and help more

people for creative content marketing. This show is brought to you by Coachzing.com, a

marketing and publishing company for people who help people. And now here's your host, Doug

Foresta.

!Doug: Hello, and welcome back to The Coachzing Show. This is Doug Foresta, and this is

the show where we help you, coaches, therapists, speakers and authors, work less,

earn more and help more people, through creative content marketing.

! We're going to be talking today with Joy Groblebe. She is the owner of The

Frontline Group and also founder of CommunicatorCoaching.com. I definitely think you'll get a lot out of this episode.

! I really appreciate all of you listening to the show and providing your feedback, so I

said we're going to read an iTunes review every day.

! Today's is from Connie Ragen Green. She says, "I love this podcast, because the

interviews are straightforward and help me in my own online business. Can't wait for

more."

! Thanks, Connie, really appreciate it. Thanks to all of you, at various times in iTunes,

we've hit all the way up to number four in business and number four in health, so

thank you very much for helping to help you work less, earn more and help more

people.

!



http://www.Communicatorcoaching.com



Without further adieu, I'm going to share with you that Joy Groblebe's an

entrepreneur at heart, with a background in event planning, public relations,

marketing and sales.

! In addition to her work with The Frontline Group, as well as we'll be talking

about CommunicatorCoaching.com, she is owner of The Cupcake Tower, an online retail business, and she makes her home in Brighton, Colorado, with her husband of 12 years and their 4 young children.

! She's a work at home professional wife and mother, whose life is best described as a

blessed crazy mix of family, friends, travel, OU Football and Vente Non-Fat, No-

Foam Starbucks Lattes.

! Joy Groblebe, thank you for joining me.

!Joy: You're welcome. Good morning.

!Doug: Good morning.

!

Content Creation Strategies (01:40)

Doug: I know that you support people in creating their own content, correct?

!Joy: I do, yeah. The Frontline Group is a management firm, and we work with

mostly authors and speakers, to help them manage their businesses.



http://www.Communicatorcoaching.com



So we focus on all areas of their business, what they do with their clients, so that

they can focus on what they really do best and what only they can do, which is

usually their writing and speaking.

!Doug: So in doing that, let me ask you, what are your favorite content creation strategies?

Maybe both for your own business, but also for the people that you help.

!Joy: Well, a few things. I think in our own business, especially in our Communicator

Coaching Program, what's key is really listening to what your audience is looking for.



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E018: Joy Groblebe – The Secret Ingredient For Successful Content Creation