EARTH SHAPING NEWSPublished Quarterly by the Golf Course Builders Association of Americawwwgcbaaorg 2nd Quarter 2016

INSIDE

COVER STORY CONTINUED ON PAGE 11

View from Manhattan of the GCBAA Headquarter Hotel Hyatt Regency on the Hudson

2 Presidentrsquos Perspective

3 Executive Director Notes

4 Foundation Update

6 New Sticks for Kids Programs

7 Grand Opening of Watson 9

8 National Golf Day

10 Human Resources

12 Developerrsquos Guide

22 Allied Associations

27 New Members

28 Movers amp Shapers

30 Advertisers

GCBAA set to gather in Jersey City for its Summer Meeting Its been 10 years since the Golf Course Builders Association of America hosted arguably its most memorable Summer Meeting in Jersey City Turn back the time to 2005 where having completed his weather-suspended final round in exciting fashion Phil Mickelson birdied the par-5 18th at Baltusrol with a brilliant up-and-down to win the 87th PGA Championship for his second career major title

Much has happened since that 2005 Meeting and TournamenthellipGeorge W Bush was inaugurated to his second-term as US president Hurricane Katrina devastated the Louisiana Mississippi and Alabama coastlines the historic Iraq War Saddam Hussein and Osama bin Laden were both captured and killed a devastating tornado shook Joplin MO heartbreak from the Boston Marathon attack pop icons Michael Jackson and Prince along with Apple founder Steve Jobs and boxing legend Muhammad Ali passed away Barack Obama was elected as US president and same-sex marriage was legalized in all 50 US states

While the abovementioned isnrsquot an inclusive list of events shaping our history itrsquos clear we have seen our share of tragedy and devastation along with resiliency and courage These events along with others have united this great country and continue to give each of us opportunities We hope to carry that message in Jersey City next month as we reunite with fellow members and industry friends

The Meetings Committee is pleased to welcome you back to our headquarter hotel the Hyatt Regency Wersquore optimistic that the meeting content and networking will be bigger and better than ever Yoursquoll notice the meeting format has shifted slightly to give members the opportunity to enjoy the weekend rounds of the PGA Championship held once again at Baltusrol Golf Club

With not much more than 12 hours after the tournament champion is crowned GCBAA members will be on their way to Galloping Hill Golf Course for the celebrated Sticks for Kids Golf Outing The GCBAA Foundation has fantastic news to share about Sticks for Kids and the excitement surrounding this yearrsquos golf tournament ndash see Foundation President Tom Shaplandrsquos message on page 4 for the scoop

After returning from the course members and guests will gather for our Opening Reception in the hotelrsquos Manhattan Ballroom With floor-to-ceiling windows and incredible views of the Hudson River and NYC skyline we hope yoursquoll enjoy plenty of comradery with members and even some new faces

Yoursquoll soon see that Tuesdayrsquos education will reach all membership types and provide valuable take-aways for all attendees The Education Committee has worked to bring back some familiar faces at the request of the membership and sprinkled in new content that will challenge you to grow your business and stay ahead of industry trends

GCBAA PRESIDENT

Scott Veazey

CHARTER MEMBERSACC GOLF CONSTRUCTION

ADSHANCOR INC

ASPEN CORPORATION

BOYD IRRIGATION INC

BRYANT TAYLOR GORDON GOLF

CAL OLSON GOLF ARCHITECTURE

CATERPILLAR INC

COLORADO LINING INTERNATIONAL INC

DUININCK GOLF

DYE DESIGNS INTERNATIONAL

EAGLE GOLF amp LANDSCAPE PRODUCTS

EWING IRRIGATION

FLEETWOOD SERVICES LLC

FLOWTRONEX

FORWARD GROUP

GLASE GOLF INC

HARCO FITTINGS

HARTMAN COMPANIES INC

HENDERSON amp COMPANY INC

HUNTER INDUSTRIES

ISCO INDUSTRIES

J L PIERMAN INTERNATIONAL ASSOCIATES INC

JACKLINGOLF

LANDSCAPES UNLIMITED LLC

LANDIRR INC

LASCO FITTINGS INC

LEEMCO INC

LEPANTO GOLF CONSTRUCTION INC

MACCURRACH GOLF

MCDONALD amp SONS INC

MEDALIST GOLF

MID-AMERICA GOLF amp LANDSCAPE INC

NMP GOLF CONSTRUCTION CORP

PROFILE PRODUCTS LLC

QGS DEVELOPMENT INC

RAIN BIRD CORPORATION ndash GOLF DIVISION

RYAN INC CENTRAL

RYANGOLF CORPORATION

SHAPEMASTERS INC

SITE ONE LANDSCAPE SUPPLY

SOUTHEASTERN GOLF INC

SPORTZMIX ndash WAUPACA SAND amp SOLUTIONS

SUNBELT RENTALS

TDI INTERNATIONAL INC

TEE-2-GREEN

THE CART PATH COMPANY

THE TORO COMPANY

UNITED GOLF LLC

WADSWORTH GOLF CONSTRUCTION COMPANY

WEST COAST TURF

Presidentrsquos PerspectiveI never could have imagined how much I would enjoy representing the Golf Course Builders Association and all of you along with the GCBAA staff at the various allied events In April Justin and I attended the American Society of Golf Course Architects annual meeting in Bethesda Maryland They host an event very similar to ours and had a great attendance and meeting format It was no surprise how welcoming their membership was to GCBAA It was an honor to join them at their Donald Ross dinner and celebrate their 2016 Donald Ross recipient Michael Bamberger The best way to describe their event was ldquofunrdquo A number of their members participate in the education as well as offer open discussions during this time There was some terrific networking and we look forward to working with their society in the years to come Congratulations to my counterpart Greg Martin on his presidency as I look forward to working with him throughout the year

I am just making the deadline for this article as we are on day two of the National Golf Course Owners Association Multiple Course Owners Retreat in New York The headquarter hotel is across from Central Park and the theme of ldquoChange is in the Airrdquo is obvious by the change of venue that was traditionally the Monterey Plaza Hotel in California The meeting room was packed today with multiple course operators agronomic officers allieds and special guests During the introductions all segments of the golf industry were represented and I was happy to hear how much support newly hired CEO of the NGCOA Jay Karen is receiving from the other association executives Jay has a relatively new staff and it is never easy to make change within an organization They are all doing a fantastic job and again welcomed GCBAA with open arms and appreciation

A common theme is continuing within golf While each organization continues to struggle with their own unique challenges one thing is certain ndash all of the organizations are collaborating more today than ever before Collectively golf is working together to at the very least understand one anotherrsquos challenges and in several instances working together to address those issues

I know that GCBAA needs to be welcoming to our friends in the industry and continue the open door approach our Past President Rick Boylan began I want to ensure that the other organizations in golf are as welcomed at GCBAA events as we are to theirs Please help me welcome the entire golf industry into your own activities and lets all work together to face our challenges in the industry

You should have received your Summer Meeting registrations and I hope you can join us in Jersey City I know the various committees involved in setting up the event have a great meeting planned and I for one am looking forward to not only seeing each of you but also getting to enjoy the fantastic location of the hotel and events

As you will see in this issue there is a lot your association is doing for our membership Justin and Samantha are keeping all of our activities on the right track and with the growth of the regional education as well as some of our other projects and programs we are having an exciting 2016

I appreciate all of the support you are giving to GCBAA and please let me know if you have any suggestions or concerns as we approach the half way point in the year I can honestly say I do not know where the time has gone Irsquom pleased that the market has picked up and as I visit with many of you you are also seeing an increase in golf construction and renovation It is important that we keep working together the market can change in an instant and we need to continue to get stronger as an organization and industry to weather the next storm

Scott Veazey

2

GCBAA EXECUTIVE DIRECTOR

Justin Apel

copyGOLF COURSE BUILDERSASSOCIATION OF AMERICA

6040 S 58th St Suite DLincoln NE 68516

TEL (402) 476-4444FAX (402) 476-4489

informationgcbaaorgwwwgcbaaorg

Information in this publication may be reproduced for non-profit education

purposes Please include source credit if reproducing Contact the Executive

Director if material is used for any other purpose to obtain written

permission News releases via email or fax are welcomed and encouraged

Archived issues available at wwwgcbaaorg

Justin ApelEXECUTIVE DIRECTOR

justin_apelgcbaaorg

Samantha HuffPROGRAM amp PLANNING MANAGER

samantha_huffgcbaaorg

Nebraska Printing CenterDESIGN amp LAYOUT

wwwnpcentercom

EARTH SHAPING NEWS

Executive Director NotesIrsquom having trouble trying to figure out where to begin with this report So many great things have been happening with your organization it is hard to pick where to start Irsquoll begin by sharing some exciting personal news for my family Around the February Golf Industry Show my wife and I had talked with our parents about moving closer to our hometown Melissa and I grew up together in a small town outside of Lincoln and while we already lived relatively close we had decided to move back to our hometown There are more options for schools and sports for our kids as well as both sets of parents Fortunately we were able to sell our house quickly and spent the last few weekends moving The kids are loving the town swimming pool and summer sports my wife is happy to be back closer to the family farm and horses and I have adjusted to the 15 more minutes on my daily commute It was a change we had been discussing for many years and had always been a goal of ours even before being married It was one of those decisions that you wait for the right time thinking there is going to be some kind of obvious sign We finally made the decision planned and executed Sometimes you know what you want but wait for a sign that may never come I think so long as you know what you want to accomplish and have a plan donrsquot wait for someone else to execute

Fortunately some of our confidence in making this decision stemmed from a similar attitude GCBAA has been taking to many of its strategic initiatives The board has identified a number of programs that we know we want to at the very least try It can be so difficult to hit that ldquoexecuterdquo button but it needs to be done Our offering of regional meetings is a prime example Thanks to many of you who have helped us identify markets to drop in on we have been able to execute two regional meetings so far this year with at least two more planned in 2016 These events have been a great opportunity to network with our membership who are not always able to attend national events It also helps the association understand issues affecting the golf construction industry so that we can work to provide solutions to those problems Finally the network of being able to align suppliers with contractors and designers not only helps with our educational efforts it has also been a valuable tool in helping us utilize our membership and pair you with other golf initiatives

GCBAA President Scott Veazey and I have had the pleasure to join many allieds at their annual meetings this spring and early summer In April we joined the American Society of Golf Course Architects for their annual meeting Scott and I just finished the annual National Golf Course Owners Multiple Course Owners Retreat in New York Additionally staff and I have attended planning meetings for the 2017 Golf Industry Show all while hosting regional meetings in Texas and Arizona Be sure to read the article on GCBAArsquos attendance at National Golf Day this May as well The week of the US Open USGA CEO Mike Davis invited industry executives for an afternoon meeting to discuss initiatives important to the allieds of golf I had the pleasure of being a part of this discussion and am pleased with the direction this great game is heading

All of these trips have provided new programs and opportunities for our membership We are extremely thrilled to share updates on our Partnership Programs with Caterpillar as well as a new program offering insurance

CONTINUED ON PAGE 5

3

GCBAA FOUNDATION

PRESIDENT

Tom Shapland

GCBAA FOUNDATION

Foundation UpdateAs all of you know the GCBAA Foundationrsquos primary charitable program is Sticks for Kids It has been growing steadily with 18 more programs added this year and continues to provide excellent equipment and instruction to more than 40000 children annually Thanks to thousands of volunteer hours and innovative fundraising efforts we have been able to sustain a modest rate of growth and potentially reinstate some programs that were placed on the backburner during the industry downturn

A cynic might say that no good deed goes unpunished (and there are a lot of cynics among we contractors) but this is clearly not the case with Sticks for Kids The evidence of this is particularly clear when we received a very surprising and welcomed note from golf legend Greg Norman whose firm has been a member of the GCBAA for more than twenty years We are extremely hopeful that Gregrsquos involvement and insight will improve existing programs and inject a new level of vitality in the overall Sticks for Kids program and the Foundation as a whole

Please read the letter below from Mr Norman and also remember to thank your Board President Scott Veazey whose long term relationship with Greg Norman Golf Course Design undoubtedly contributed to this welcomed endorsement

Tom Shapland

BOARD MEMBERS

MARK ARRIMOUR TOTAL TURF SERVICES

JIMMY KIRCHDORFER ISCO INDUSTRIES

BILL KUBLY LANDSCAPES

UNLIMITED LLC

KUN LI FORWARD GROUP

RICK LOHMAN THE TORO COMPANY

RON STEPANEKCOMMUNITY GOLF SERVICES

DENNIS WAGNER HUNTER INDUSTRIES

DOUG YORK EWING IRRIGATION

GREG NORMAN

CHAIRMAN AND CEO

GREAT WHITE SHARK ENTERPRISES LLC

June 17 2016 Golf Course Builders Association of America amp Foundation

6040 S 58th Street Suite D Lincoln Nebraska 68516

Dear GCBAA President Scott Veazey and Foundation President Tom Shapland

As a 20-year member of the Golf Course Builders Association of America I have always been a

strong supporter of the Association its Foundation and the related Sticks for Kids program It is

gratifying to be part of a group that despite a downturn in the golf industry persevered with its

charitable endeavors -- investing in the future of the game by providing quality equipment and

instruction to more than 400000 children in just the past 10 years It is equally gratifying that this

work has been accomplished with a bare minimum of administrative overhead as it is extremely

important to me to know that virtually all of the fundraising proceeds go directly to the programs

I wanted to reach out to you today to offer a more personal support of the Sticks for Kids program

First and foremost I would like to visit a program and see first-hand how one of these nearly 370

active programs utilize the equipment and support from the GCBAA Foundation Teaching the game

of golf to our youth ensures the future of the game While we understand that rules stance grip

swinging pitching putting and scoring are vital to learning the game we know the true essence of

golf is that it instills integrity sportsmanship etiquette and self-discipline values that are unique to

our game Additionally I would like to offer some of my personal autographed memorabilia to the

auction supporting Sticks for Kids at the upcoming Annual Summer Meeting this August in Jersey

City In summary I would like to reiterate my personal endorsement of the Stick for Kids program In my

experience no other youth golf player development program offers the tools to overcome the issue of

equipping underprivileged and handicapped children with appropriate golf clubs and lesson plans in a

more rewarding and efficient manner

Please let me know how I can help you and the GCBAA promote the Sticks for Kids program

Sincerely

Greg Norman

2041 VISTA PARKWAY LEVEL 2WEST PALM BEACH FLORIDA 33411TEL561-640-7000FAX 561-684-8112

4

GCBAA FRIENDS OF THE FOUNDATION

Platinum Level (OVER $100000)GOLF COURSE BUILDERS ASSOCIATION OF AMERICA (GCBAA) WADSWORTH GOLF CHARITIES FOUNDATIONWADSWORTH GOLF CONSTRUCTION COMPANY

Gold Level ($50000 - $99999)CATERPILLAR INCLANDSCAPES UNLIMITED LLCTHE TORO COMPANY AND FOUNDATIONUNITED STATES GOLF ASSOCIATION (USGA)

Silver Level ($10000 - $49999)BANDON DUNESDHR CONSTRUCTION INCDUININCK GOLFEWING IRRIGATIONFORWARD GROUPGCSAAHERITAGE LINKSHYDREMA US INCISCO INDUSTRIES INCJACKLINGOLFJACOBSEN A TEXTRON COMPANYJIM KIRCHDORFER SR MEMORIALJOHN DEEREMCDONALD amp SONS INCMID-AMERICA GOLF AND LANDSCAPE INCRYANGOLF CORPORATIONSOUTHEASTERN GOLF INCSUNBELT RENTALSWEST COAST TURF

Bronze Level ($1000 - $9999)ACC GOLF CONSTRUCTIONAQUA AGRONOMIC SOLUTIONS INCASI GOLFKLAUS AHLERSASPEN CORPORATIONATLAS TURF INTERNATIONAL LIMITEDAUDUBON INTERNATIONAL BEST SAND CORPBETTER BILLY BUNKERBOBCAT COMPANYDOOSAN INFRACORE CONSTRUCTION EQUIPMENTCENTRAL FIBER LLCCOURSE CRAFTERS LLCDENNIS WAGNERDESERT REFLECTIONS LLCDYE DESIGNS INTERNATIONALEAGLE GOLF amp LANDSCAPE PRODUCTSFEDEXFINISH LINE YOUTH FOUNDATIONFLEETWOOD SERVICES LLCFRONTIER GOLFGENESIS GOLF BUILDERS INCGLASE GOLF INCGOLF COURSE CONSTRUCTION INCGOLF COURSE INDUSTRY MAGAZINEGOLF CREATIONSHARTMAN COMPANIES INCHUNTER INDUSTRIESKEEPERS OF THE GREENKINDER PORTER SCOTT FAMILY FOUNDATIONLANDIRR INCLASCO FITTINGS INCLEPANTO GOLF CONSTRUCTION INCLES HILLMEDALIST GOLF INCMOTOR CONTROLS INCNIEBUR GOLFPAIGE ELECTRIC CO LPPGA OF AMERICAPRINCEPROJECT EVERGREENSAM FERRO (FAIRMOUNT MINERALS FOUNDATION)SANDTRAPPERSCHILLER GROUNDS CARE INCSHAPLAND GOLF CONSULTANTS LLCSMITH TURF amp IRRIGATIONSPORTZMIX SOLUTIONS - WAUPACA SAND amp SOLUTIONSSTAHLMAN ENGLAND IRRIGATION INCSUN GRO HORTICULTURESYNGENTATERRY amp KAREN GWINNTHE PITTSBURGH FOUNDATIONTHE TURF COMPANYTHOMAS TURF SERVICES INCTOMMY SASSERTOTAL GOLF CONSTRUCTION INCTOTAL TURF SERVICES INCTRIEST AG GROUP INCUNITED GOLF LLCVM GOLF SERVICESWATERTRONICS INC

Executive Director Notes (cont)

GCBAA Foundation amp EIFG Create Project Notice Incentive Program

discounts for our individual members needing errors and omissions insurance as well as professional liability coverage The Foundation also has exciting news with a new program between the Foundation and GCSAArsquos Environmental Institute for Golf as well as an endorsement of our Sticks for Kids Program by golf professional Greg Norman The Foundation successfully launched 18 new Sticks for Kids Programs this year as well as provided maintenance grants to nearly a dozen existing programs

We certainly understand the golf market might not be fully recovered and we know there are still challenges you are facing as a company We need to hear from you on how your association can assist The Buy from Within Program is more than a tag line Be sure to look at the membership for your project needs first Enjoy the issue and keep in touch with the office on how we can help you

Justin Apel

The Golf Course Builders Association of America Foundation and the Golf Course Superintendents Association of Americarsquos Environmental Institute for Golf (EIFG) has partnered in an agreement to incentivize project notices received by the GCBAA to share with its members Each time a facility shares an RFP or Project Notice for a golf course construction project for the GCBAA office to share with our membership the GCBAA Foundation will make a contribution to the EIFG Notice of a new posting will be sent to each member of the GCBAA by email notice as well as posted to a secure members only page on the gcbaaorg website For the remainder of 2016 the GCBAA Foundation hopes to contribute up to $500000 to the EIFG and future years will be evaluated based on the level of interest

5

This year the GCBAA Foundation approved funding for 18 new Sticks for Kids programs These programs serve children and disabled adults throughout the United States making the game of golf accessible and affordable to their local communities

Welcome We canrsquot wait to watch your programs grow

Pelican Point Golf amp Country ClubLocation Venice FL

The First Tee of Eastern MichiganLocation Flint MI

World of GolfLocation Florence KY

Rohnert Park Community Services DepartmentRohnert Park GA

Rose HillLocation Bluffton SC

City of MenashaLocation Menasha WI

City of Orange Beach Golf CenterLocation Orange Beach AL

Cloverleaf Golf ClubLocation Delmont PA

Central Cambria School DistrictLocation Ebensburg PA

Monzingo Lake Golf CourseLocation Maryville MO

South Gleason Golf CourseLocation Gary IN

Boys amp Girls Club of Bay City amp Matagorda

CountyLocation Bay City TX

Stone Creek Golf CourseLocation Chanute KS

Brookside Golf CourseLocation Saline MI

Peoria Park District ndash Golf DivisionLocation Peoria IL

Pico Rivera Golf CourseLocation Studio City CA

Bell Gardens Golf CourseLocation Studio City CA

Maggie Hathaway Golf CourseLocation Studio City CA

The GCBAA Foundation also awarded the following maintenance grant requests for 2016

Mid-Atlantic Junior Blind Golf AssociationLocation Cherry Hill NJ

Lost National Municipal Golf CourseLocation Willoughby OH

Oaks Hollow Golf CourseLocation High Point NC

Town of Huntington Parks amp RecreationLocation Huntington NY

Pittsfield Parks amp Recreation ProgramLocation Pittsfield MA

Oak Island Park amp Recreation DepartmentLocation Oak Island NC

Michigan Womenrsquos Golf AssociationLocation Waterford MI

Wheeling Park Commission-Oglebay ResortLocation Wheeling WV

Euclid Parks amp RecreationLocation Euclid OH

City of New Brighton-Brighton Hills Golf ClubLocation New Brighton MN

City of North Las VegasLocation North Las Vegas NV

Boys and Girls Club of ChelseaLocation Chelsea OK

City of Rowlett Parks amp RecreationLocation Rowlett TX

ShelbyvilleShelby County Parks amp RecreationLocation Shelbyville KY

New Sticks for Kids Programs Awarded in 2016

6

The GCBAA Foundation was pleased to include in their approvals of new Sticks for Kids Programs a unique project that involved several GCBAA Members Mozingo Lake Golf Course in Maryville Missouri is a 27-hole facility with a championship 18-hole course Recently a nine-hole development course was designed by Tom Watson The youth golf program consists of four-three day camps throughout the summer serving 150-300 kids at each camp The goal of Mozingo is to have enough clubs through the Sticks for Kids Program so that all youth who participate will not need to have their own clubs Financial aid is available for families that need help in having their children participate Kyle Easter is the Head Golf Professional and in charge of the program Golf Digest Magazine has named The Watson 9 at Mozingo Lake Recreation Park one of the top 15 Hybrid Courses in North America On Saturday May 14 GCBAA Executive Director Justin Apel attended the grand opening of the new facility Legendary Golfer Tom Watson played an

inaugural round with area youth GCBAA Charter and Certified Builder Mid-America Golf amp Landscape Inc was contracted to do the construction Funds from the Wadsworth Golf Charities Foundation as well as Links Across America were used ASGCA Members Tom Watson and Robert Gibbons contributed to the design GCBAA Charter Member The Toro Company provided irrigation products

Thanks to all members that participated in the 2nd annual March Madness Tourney Challenge this spring We are pleased to announce our 2016 winners

1st Place ndash Jason Sloan Frontier Golf(GCBAA OGIO Backpack)

2nd Place ndash Jon Beckmann South Florida Golf Renovations(GCBAA YETI Tumbler)

We hope yoursquoll join in the Madness next year

Grand Opening of Watson 9 in Maryville MO

GCBAA March Madness Winners Announced

Inaugural Round of the Watson 9 Course

Mozingo Lake Golf Course Clubhouse and Newly dedicated Tom Watson statue

GCBAA Builder Member Dominic Scarpelli Mid-America Golf amp Landscape Inc Justin Apel Robert Gibbons

Justin Apel on 9th Green(Photo credit Bob Gibbons)

Welcome Plaque ndash Watson 9 Hole Development Course

7

Another successful National Golf Day was held in Washington DC on May 18 More than 120 golf industry leaders were in attendance with representation from the GCBAA National Golf Course Owners Association Golf Course Superintendents Association of America PGA TOUR PGA of America US Golf Manufacturers Council and the World Golf Foundation We are thrilled to share that this yearrsquos National Golf Day was the best attended in its nine-year history

GCBAA staff and members began National Golf Day with the Annual Nebraska Breakfast This 70 year old tradition allows constituents to spend time with the entire Nebraska Delegation and hear about whatrsquos happening on Capitol Hill The breakfast is one of Nebraskarsquos great traditions that bring the people and their representatives together After a special kickoff event on Capitol Hill hosted by the We Are Golf coalition the opening ceremony welcomed three guests from the PGA and LPGA tours Davis Love III 2016 Ryder Cup captain Steve Stricker 2017 Presidents Cup captain and LPGA Hall of Famer Nancy Lopez The group then broke off into meetings with Senate and House representatives throughout the day focusing on three primary issues (1) environmental regulations impacting golf (2) the PHIT Act and (3) labor regulations impacting golf

The media coverage before during and after National Golf Day was strong bringing even more attention to our efforts on Capitol Hill Nearly 60 publicity placements including ABC Bloomberg BuzzFeed CBS ESPNcom Forbes FOX USA Today and others provided coverage of the event

GCBAA was represented by Executive Director Justin Apel Program amp Planning Manager Samantha Huff Foundation Board Member Doug York of Ewing Irrigation GCBAA Board Member amp Foundation Liaison Dennis Wagner of Hunter Industries along with Jon Truttmann and Jeff Bine of Hunter Industries

The 10th annual National Golf Day is set for April 26 2017 GCBAA members are invited and encouraged to participate to see firsthand the interworkings of Washington DC

9th Annual National Golf Day a Success in DC

Doug York and Jon Truttmann

Rayburn Foyer ndash Justin Apel Doug York Dennis Wagner Samantha Huff Jeff Bine and Jon Truttmann

Justin Apel Samantha Huff Congressman Steve Knight (CA-25) amp Jeff Bine

8

What They Said on Social Media

Follow us on Facebook amp Twitter

9

Are You Prepared for a Transgender Employee

An issue that has been impossible to miss over the last year is the treatment and accommodation of transgender individuals As employers you should be thinking about how to handle the treatment of transgender employees as well as how to handle training and concerns with your other employees This is a politically and emotionally charged issue and there are no easy answers that will satisfy everyone so what should you do

Several government agencies as well as the President have all made clear their positions on the treatment of transgender individuals Specifically regarding employers of transgender employees the Equal Employment Opportunity Commission (EEOC) and the Department of Laborrsquos (DOL) Occupational Safety and Health Administration (OSHA) have stated their positions with respect to the issue

The EEOC has settled several lawsuits against employers of transgender employees over the last few years While no federal law directly prohibits discrimination based on sexual orientation or gender identity the EEOC has used Title VII of the Civil Rights Act of 1964 which prohibits ldquosexrdquo discrimination and harassment to pursue these lawsuits From these cases it has become evident as to what the EEOC expects out of employers

The EEOC recommends that employers include gender identity in non-discrimination and no-harassment policies This policy should generally provide that discrimination or harassment against transgender individuals will not be tolerated whether the behavior comes from employees customers clients or anyone else Employers should also conduct annual training on avoiding discrimination based on any protected class including gender identity gender dysphoria and sex stereotyping The training should be mandatory for all employees Further managers supervisors and others who work in a human resource capacity are encouraged to undergo more extensive training on these issues

Your employees should refer to a transgender employee as their identified gender and use their gender-identified name Employees who deliberately refer to another employeersquos biological gender or original name would be discriminating against and harassing the transgender employee This discrimination could result in a lawsuit

against both the employee and the employer

When an employee requests that the employer change the employeersquos records to reflect a different gender or name the EEOCrsquos position is that the employer should do as requested The employer should do so without asking for medical records or other requests in an attempt to probe into the employeersquos medical details While the EEOCrsquos position is not clear with respect to a request to verify that an employeersquos legal name has changed this is presumably allowed so to avoid issues with the IRS and the Social Security Administration However even if a transgender employee has not legally changed their name they should still be referred to by their identified name in day to day employment conditions

With respect to restroom use the EEOC simply requires an employer to allow the transgender employee to use the restroom which is ldquocommensurate with their gender identityrdquo without any limitations Again an employer is not entitled to request any medical records proving gender-reassignment therapy or surgery

Further an employerrsquos health benefits plan should not have exclusions based only on sex or gender dysphoria As an example if the benefit plan provides for hormone therapy for any other type of medical condition the plan should also provide hormone therapy for an employee going through a gender reassignment process

Similarly directed at employees OSHA has formally published their position in a release titled ldquoA Guide to Restroom Access for Transgender Workersrdquo OSHA takes the position that ldquobathroom restrictions can result in employees avoiding using restrooms entirely while at work which can lead to potentially serious physical injury or illnessrdquo Therefore OSHA states that all workers should be permitted to use the restroom that corresponds with their gender identity Employees may also choose to use a single-occupancy gender-neutral restroom but should not be required to use such restroom OSHA along with the EEOC states that employees should not ask for verification or legal documentation in order to have access to gender-appropriate facilities

In July of 2014 President Obama signed Executive

HUMAN RESOURCES

BY JACK L SHULTZ amp KRAMER L LYONS LAW CLERK - OrsquoNEILL HEINRICH DAMKROGER BERGMEYER amp SHULTZ PC LLO

10

Order 13672 extending protection in hiring and employment to transgender individuals Specifically it prohibits discrimination on the basis of gender identity by federal contractors in both hiring and daily employment conditions While this order is only binding on federal contractors it demonstrates that the position of the White House is similar to the EEOC and OSHA There are also many states that have enacted transgender specific laws and regulations

Employers should use caution and be cognizant of this issue as the EEOC has been diligently prosecuting these types of discrimination cases While no federal law directly prohibits discrimination or harassment of transgender employees the EEOC and OSHA have found other ways to successfully penalize employers Your state may also have laws or regulations directly prohibiting discrimination and harassment of transgender employees If an employee has stated that they now identify with a different gender and have a new name the employer should accept the employeersquos declaration The employerrsquos other employees should also be trained to avoid discrimination and harassment of their transgender coworkers

Editorrsquos Note This article is not intended to provide legal advice to our readers Rather this article is intended to alert our readers to new and developing issues and to provide some common sense answers to complex legal questions Readers are urged to consult their own legal counsel or the authors of this article if the reader wishes to obtain a specific legal opinion regarding how these legal standards may apply to their particular circumstances The authors of this article Jack L Shultz and Kramer L Lyons Senior Certified Law Student can be contacted at 402434-3000 or at OrsquoNeill Heinrich Damkroger Bergmeyer amp Shultz PC LLO PO Box 82028 Lincoln NE 68501-2028 jshultzohdbslawcom

The evening will play host to our ldquoBuy From Withinrdquo Reception recognizing GCBAA associate members who continue to provide the very best in service to our builder membership and the industry as a whole Following the reception will be our awards dinner live and silent auction and announcement of the raffle winners Keep in mind that all proceeds benefit the GCBAA Foundation and its supporting programs We encourage you to visit the Summer Meeting webpage for a current list of auction items that have been generously donated

After whatrsquos sure to be an electric night the Summer Meeting wraps Wednesday with the Board of Directors meeting and coinciding education that is irrigation specific Certified Builder Members will have the opportunity to take the Certified Irrigation Contractor exam during this time as well With the meeting adjourning on Wednesday we hope yoursquoll consider sticking around for the remainder of the week to experience this historic city

Please contact the office with any questions regarding next monthrsquos Summer Meeting We are here to help you register book your hotel rooms assist with sponsorship opportunities and everything in between We look forward to seeing you next month

PGA Championship Admission

The PGA Championship will take place July 28-31 at Baltusrol Golf Club in Springfield New Jersey Your 2016 GCBAA membership card when accompanied by a photo ID offers you complimentary grounds admission into the tournament Check out wwwpgacompgachampionship for additional information on the tournament

CONTINUED FROM FRONT PAGE

GCBAA Set to gather in Jersey City for its Summer Meeting

11

DEVELOPERrsquoS GUIDE

NOT Business as Usual

Developers ndash like golf course builders ndash have changed in very basic and impactful ways The results will be widespread diverse and unlike the housing boom cycle that was so generous for golf course builders

The concept of a ldquodeveloperrdquo has changed Private club boards and individual golf course owners are todayrsquos developers The result is smaller projects with highly focused intentions such as new tees and bunkers renovated greens and or dedicated drainage and arboreal projects

Many of the large-scale residential developers and builders have shelved past methods for community development and as a consequence golf courses were assigned different priorities and preferences Golf remains a lifestyle priority for many of the largest homebuilding companies These companies are re-sorting the timeline for golf courses which have been a drag on internal rates of return Smaller and less expensive amenities such as fitness facilities and Starbucks-type venues substitute wellness and socialization as the highly attractive early-in-the-project amenities

The shift in thinking is worrisome to many golf course builders and tests their collective commitment However GCBAA members have now experienced the greatest housing booms in the history of the planet ndash and with it one of the greatest growth surges in new golf course development Likewise builders have survived the worst economic declines since the Great Depression Such dramatic highs and lows provide wisdom insight and a heckuva roller-coaster ride

What does the future hold for golf course builders GCBAA builders must develop new and more efficient methods in order to unlock emerging opportunities

Understanding that they now operate within a new business paradigm golf course builders must implement several key changes in process

1 Be small and act BIG Golf course builders must be ever more resourceful solution providers for developers of all types The shift to smaller projects

directed by servant leaders and club volunteers means that GCBAA members need to refine their project management and redundant communication skills Only on certain projects will GCBAA members be dealing with college-educated engineers and project supervisors

2 Recognize that funding will be a point of pressure for clients and of opportunity for builders who can be good shepherds of project resources

3 Support where and how golf fits into the overall plan Golf remains important to more than 24 million people according to the National Golf Foundationrsquos April 2016 update Golf remains ldquostickyrdquo with its core audience segments and churns roughly 3 million golfers per year Three million into the game and roughly the same number who leave golf for reasons such as time and economic constraint

Opportunities are emerging for GCBAA members Most opportunities are local in nature smaller in scope and budget and more demanding due to lack of experience for ldquodevelopersrdquo The opportunity lies in the fact that GCBAA builders can fill important needs

New projects will surface in states such as Arizona California the Carolinas Florida Georgia Nevada and Texas Almost 80 of the top 50 new residential communities from 2015 launched within these states

Solutions must be on a smaller scale and ready-to-demand Most developments will source capital from local resources such as member assessments local banks and wealthy individuals Builders who can be nimble responsive and on-budget will prosper

Four big takeaways for golf course builders

1 After a significant market correction golf remains a primary amenity and land-planning solution for most property developers And golf retains advantageous ldquopullrdquo for 40- to 70-year age cohorts of high household income and educational attainment New types of ldquodevelopersrdquo have

BY HENRY DELOZIER GLOBAL GOLF ADVISORS

12

emerged they are club committees and boards of directors

2 It is NOT business as usual Most successful builders will have changed their methods and systems while continuing to rely upon experienced expert and proven people

3 The opportunities that are attainable requires that small companies act big by sharing procurement expertise and network reach Big builders must use their strengths of access to capital and people to act small by being on-point and highly accessible and

4 Advanced customer relationship management is essential for every golf course builder ndash whether the developer is a club or a homebuilding company Get to know everyone and see that you are known to everyone

Henry DeLozier is a principal at Global Golf Advisors the largest consulting company in the world specialized in golf-related businesses wwwglobalgolfadvisorscom

FUTURE MAJOR GOLF EVENTS

MastersAugusta National Golf Club Augusta GA

2017 ndash April 6-9

2018 ndash April 5-8

US Open2017Erin HillsErin WI ndash June 12-18

2018Shinnecock Hills Golf ClubSouthampton NY ndash June 14-17

British Open2016Royal Troon Golf ClubJuly 14-17Scotland

2017Royal Birkdale Golf ClubJuly 20-23England

2018Carnoustie Golf LinksJuly 19-22Scotland

PGA Championship2016 Baltustrol Golf ClubSpringfield NJ ndash July 28-31

2017Quail HollowCharlotte NC ndash August 10-13

2018Bellerive Country ClubSt Louis MO ndash August ndash TBA

GCBAA Welcomes New Charter Member Lepanto Golf Construction

The GCBAA is pleased to welcome Lepanto Golf Construction Inc as the associationrsquos 49th Charter Member Lepanto Golf is a Certified Builder Certified Renovation Builder and Irrigation Contractor With nearly 30 years of golf course industry experience Lepanto Golf is recognized as one of the premier contractors with experience at all levels from new construction projects to the smaller renovation projects All made possible with a loyal and talented staff whose key personnel have been together since the creation of the company

Lepanto Golf Construction Inc is based in Pomona Park FL While most of their projects have centered around South Florida their crews and specialized golf course construction equipment have recently completed projects throughout the Eastern United States such as Massachusetts New York Virginia Michigan Illinois and as far west as Arkansas and Texas

Lepanto Golf has had the opportunity to work with many of the industryrsquos premier golf course architects at some of the most highly regarded golf clubs in the country Whether constructing a new golf course or restoring a classic masterpiece Lepanto Golf takes great pride in their attention to detail and high quality of work

Lepanto Golf is looking forward to a bright future and growth alongside of GCBAA and its fellow members

Please join us in welcoming Lepanto Golf Construction as GCBAArsquos 49th Charter Member

Medalist Golf Club Hole 18 - Hobe Sound FL

Winchester Country Club Hole 9 - Boston MA

Winchester Country Club Hole 14 - Boston MA

14

Fleetwood Services LLC Welcomed as GCBAArsquos 50th Charter Member

The GCBAA is pleased to welcome Fleetwood Services LLC as the associationrsquos 50th Charter Member Fleetwood Services LLC is an Associate Builder of GCBAA and has been building and renovating golf courses since 2010

Based in Dallas TX Fleetwood Services LLC is owned and operated by Robert and Pam Fleetwood Robert has been in the golf course construction and development business since 1986 and has built more than 250

courses Fleetwood Services LLC employs over 50 personnel who have the knowledge needed to complete every aspect of a project in a timely manner

Fleetwood Services LLC has completed

over 140 jobs for various golf courses and country clubs both public and private since 2010 The following are completed 18 hole remodels including irrigation performed by the Texas-based golf course construction company

- Rolling Hills Arlington TX ndash Designed by Colligan Golf

- Squaw Creek Golf Course Willow Park TX ndash Designed by Colligan Golf

- Rockwood Golf Course Fort Worth TX ndash Designed by Colligan Golf

- Maridoe Golf Course Carrollton TX ndash Designed by Steve Smyers

Please join us in welcoming Fleetwood Services as GCBAArsquos 50th Charter Member

Charter Membership is reserved for GCBAA members who demonstrate a strong interest in continuing the success and growth of the organization and express their support by making a one-time minimum contribution of $10000 in addition to annual membership dues

Photos courtesy of Fleetwood Services LLC

15

GCBAA Regional Meeting amp Executive Board Meeting tee off in Texas

Tuesday April 12 members of the GCBAA Executive Board held their spring meeting in Addison Texas Executive Board Members included Immediate Past President Rick Boylan current President Scott Veazey Incoming President Pat Karnick Treasurer Judd Duininck Vice President Dennis Wagner Secretary Ellen Davis and special guest GCBAA Board Member Mark Creighton GCBAA Executive Director Justin Apel and Program Planning Manager Samantha Huff were also present Staff provided summaries of the 2016 Golf Industry Show in San Diego as well as other activities the executive office is working on The group then joined early arrivals for the following dayrsquos Regional Meeting at the Topgolf facility in Carrollton TX

On Wednesday April 13 over 50 attendees converged on Maridoe Golf Club for the first GCBAA Regional Meeting of 2016 The golf course formerly known as Honors Golf Club was undergoing a complete renovation Just outside of the meeting area of the club house the group could witness acres of the property completely under renovation Course architect and ASGCA Past President Steve Smyers along with GCBAA Charter Member Fleetwood Services LLC amp Certified Builder Heritage Links are assisting with the design and construction Course irrigation designer and GCBAA Member Tony Altum of AS Altum amp Associates provided insight on irrigation trends as well as a very interesting update from the Director of Golf Services at Topgolf Libby Godlove We appreciate the support from our regional allied contacts USGA Green Section John Daniels GCSAA Field Representative Brian Cloud and Chuck Higgins PGA of America regional manager Steve Smyers and golf course superintendent Shawn Westacott were also on hand to discuss the Maridoe project GCBAA Charter Members Rain Bird Profile Products and ADSHancor each shared installation techniques of their products and we wrapped up with best management practices for operating and maintaining equipment with David Haggerty of Kubota We would like to thank all of our attendees and sponsors for a great couple of days in Texas

Eagle Support Birdie Support Par Support

GCBAA Executive Board Members amp Staff

Tony Altum amp Steve Smyers Education in full swing

GCBAA Charter Members Bryan Juwig and GCBAA Board Member Rick Williamson LASCO Fittings Inc

Personal Tour of Maridoe Golf Club ndash Tim Hubbard Steve Smyers Ian Williams Samantha Huff Rick Williamson Mike Perez amp Justin Apel

Golf Course Shaper Jake Cope amp Justin Apel

16

Monday August 1Sticks for Kids Golf Outing

amp Opening Reception Tuesday August 2

Full Day Education Program with Awards Dinner amp Auction Wednesday August 3

Irrigation Symposium amp Board of Directors Meeting

Networking bull Family Fun bull Education bull PGA Championship

HYATT REGENCY GCBAA HEADQUARTER HOTEL HOME OF THE STATUE OF LIBERTY

JULY 28 - 31SPRINGFIELD NJ

GCBAA 2016 SUMMER MEETING

JERSEY CITY NJ bull AUGUST 1-3 2016

Registration Open at gcbaaorgnews-eventssummer-meeting17

Junersquos Arizona Regional Meeting a SuccessGCBAA almost beat the heat of Arizona by scheduling its second regional meeting June 8 at Mesa Country Club We were told we missed the mild weather before a heat wave had settled in for our meeting Fortunately the roof of the Diamondbacks stadium was closed for our Tuesday night opening event watching the Arizona Diamondbacks play the Tampa Bay Rays On Wednesday the group began early with the always insightful GCBAA Member Henry DeLozier of Global Golf Advisors Henry offers optimism of the golf market by utilizing trends they are seeing in the development world Henry and GCBAA both promote the message to our membership to be well versed and educated to be more than low bid on projects There are ways that the membership can position themselves to be a resource to golf facilities GCBAA members offered education and trends of products used in construction including Ted Fist with Capillary Concrete Randy Hamilton with Profile Products and Joe Traficano with West Coast Turf We also welcomed representatives from local allied organizations Jeff Jensen of GCSAA as well as local ASGCA members Gary Brawley and Forrest Richardson Guest presenters Bert Hagen with Stotz Equipment and Jeff Frair with Empire Machinery provided continuing education on challenges contractors are facing with equipment maintenance We once again thank all of our attendees and sponsors who were a part of the event

Eagle Support Birdie Support Par Support

Forrest Richardson amp Steve Sakurai

ASGCA Member Gary Brawley

Regional Meeting underway in Arizona Members and guests networking between sessions

Group photo ndash Wrapping up the Arizona Meeting

GCBAA Guests enjoying the Diamondbacks Game

18

GCBAA Leadership represented at ASGCArsquos Annual Meeting

Reminder of the Caterpillar Partnership with the GCBAA Foundation

GCBAA Executive Director Justin Apel and President Scott Veazey were honored to be guests at the 70th Annual gathering of the American Society of Golf Course Architects in Washington DC April 24-26 The meeting hosted over 100 members and spouses as well as nearly 30 special guests Outgoing President Steve Smyers has been a great friend to GCBAA and we congratulate him on his presidency The education agenda featured some unique discussions and presentations A fitting presentation for the area in which the meeting was held was a presentation on ldquoPresidents Who Golfrdquo given by Jonathan Cummings What followed was a healthy discussion on the changes in the golferrsquos expectations from generation to generation There is a significant change in what the generation of baby boomers has for expectations in their golf experience course location and condition while the younger generations of X Y and Millennials are all about the experience of who they are playing with This changes course operations design and the future of the game to cater to this upcoming generation of golfers The remaining education agenda featured a diverse discussion from bunker liners and WOTUS to allied updates and of course networking on the golf course Congratulations to the 2016 Donald Ross Award honoree Michael Bamberger and Greg Martin as he was introduced as ASGCA incoming president

Are you signed up We shared in our last issue details of our new partnership program with Caterpillar Inc and the GCBAA Foundation Caterpillar Inc and the Cat dealer network through their Cat Rental National Accounts Program has created an incentive program to further Caterpillarrsquos commitment to supporting the GCBAA its Foundation and the game of golf

This program will recognize the collective rental volume of GCBAA Members and reward a rebate of one half of one percent (05) rental volume for our membership to the GCBAA and Foundation

To begin you will need to sign and return the voluntary agreement identifying your interest in supporting the GCBAA Foundation and this program Copies are available of the agreement by contacting the GCBAA Executive Office or GCBAA Member Chris Caccavale Rental National Account Manager Caterpillar Inc caccavale_christopher_mcatcom or (570) 647-9157 Next you simply continue to rent machines from a participating Cat dealer Cat dealers and their Cat Rental Stores have nearly 800 locations where you can rent a full line of Cat machines including attachments work tools and even non-Cat equipment such as pumps utility carts and other golf course related equipment to complete your projects

Justin Apel amp Gary Brawley

19

The GCBAA has been working on a program for individual members who might need specialized insurance coverage for

their business GCBAA has partnered with a proven agency and would like to invite you to check and see if it works for you and your business INSPRO Insurance Agency Inc in Lincoln Nebraska can easily compare your current coverage with their offerings as well as offer advice on making sure you have all of the coverages for the type of work you are involved in This is a completely voluntary program and we know by comparing some of our members who have already participated in the program that nearly 50 savings are available on Errors and Omissions Insurance as well as Professional Liability coverage Contact the GCBAA office for more information

Dismal River Trip (Mullen NE) - Ewing IrrigationIncludes (2) rounds of golf for a foursome at Dismal River Golf Club (1) night of lodging at Dismal River Golf Club and transportation from Arizona or Texas via Ewing Jet to and from North Platte

Disney Vacation Package - The Toro CompanyPackage includes a 4-Day3-night stay in one room at the Caribbean Beach Coronado Springs Port Orleans French Quarter or Port Orleans Riverside Resort (based upon availability) and four 4-Day Park Hopper Passes to the Magic Kingdom Animal Kingdom Epcot Center and Hollywood Studios

(2) Tickets to the 2016 Ryder Cup at Hazeltine National Golf Club in Chaska MN (Saturday amp Sunday) - Duininck GolfTickets are International Pavilion tickets Actual tickets will not be available until mid-late August

$500 Home Depot Gift Card - Fleetwood Services LLC

Scotty Cameron X7M Putter - Profile Products LLC

28-Day Rental of Rubber Tracked Skid-Steer Loader - Sunbelt Rentals

Stihl Weedeater - Greenville Turf amp Tractor

GolfBuddy WT5 GPS Watch - Profile Products LLC

(4) Greg Norman Autographed Sticks for Kids Bags - Greg Norman

Greg Norman Collection Straw Hat autographed by Greg Norman - Great White Shark Enterprises LLC

Greg Norman Collection Baseball Cap autographed by Greg Norman - Great White Shark Enterprises LLC

Photo autographed by Greg Norman - Great White Shark Enterprises LLC

Wags Grillinrsquo Rub Gift Basket - Dennis Wagner

ISCO Goodie Basket - ISCO Industries IncBackpack Tervis Tumblers Camelback water bottle umbrella and Pro V1 golf balls

Check the GCBAA website for updated items and to donate

GCBAA Offers New Member Benefit Program

Donations pouring in for next monthrsquos Foundation Auction amp Raffle

GCBAA Attends National Alliance for Accessible Golf Meeting

The National Alliance for Accessible Golf is an organization working to ensure the opportunity for all individuals with disabilities to play the game of golf Formed in the summer of 2001 the Alliance

is represented by major golf recreation and therapeutic organizations in the United States including the Golf Course Builders Association of America GCBAA serves on the Alliance Board of Directors and met with other board members after National Golf Day in May The Club Managers Association of America in Alexandria VA hosted the group for a daylong meeting While the agenda consisted of the regular housekeeping items for any board the group also discussed successes of the programs the Alliance oversees The Alliance Grant Program has funded 96 locations since 2010 $722050 in total amount funds have been awarded in 26 states helping approximately 9000 individuals with disabilities enjoy the game of golf These grants provide awareness training and funding for programs to help golfers with disabilities learn and transition into playing the game of golf Keep up the good work NAAG

2015 Awards Auction and Dinner ndash Colorado Springs CO

20

A000-043303-6 (Profile Golf Ad)Color 4color

Size T - 80 x 1175 B - 85 x 1225 L - 75 x 100

SIZE B GCBAA Newsletter-Earth Shaping News

Contact Us for On-Site Consultation and Soil Evaluation

golfprofileproductscom bull wwwprofilegolfcom bull 8002076457

For any site condition you might face we are here to meet

that challenge Nasty soil Out-of-spec sands Vertical

embankments Near-drought conditions Monsoon rains

As the worldrsquos largest manufacturer of erosion control

turf establishment and soil amendment products Profile is backed

by a team of experts and a global distribution network You

can count on ProfileGolftrade to bring the know-how anywhere

in the world to deliver holistic cost-effective solutions

Meeting your challenges from

every angle

EROSION CONTROL bull VEGETATIVE ESTABLISHMENT bull ROOTZONE DEVELOPMENT

21

Like the foundation of any structure a properly built subgrade is critical to the successful construction of a putting green In many cases building the subgrade is the most difficult part of the process but it also is the most important When building a green to USGA construction guidelines extra care must be taken to create a quality foundation This will allow subsequent construction steps to be accomplished effectively

The USGA Recommendations For a Method of Putting Green Construction state that the subgrade should conform to the general slope of the finished grade Placing grade stakes on 20-foot intervals typically provides enough information to achieve the general contours of the finished green However in cases where extreme precision is required a more intensive staking scheme may be necessary

During shaping every effort should be made to ensure that the subgrade is stable and unlikely to settle or shift If the subgrade is built from fill material it is imperative to build in stages or ldquoliftsrdquo When building in lifts the final subgrade elevation is reached 10-15

feet at a time The soil should be compacted at each stage to eliminate any air pockets and reduce the risk of settling If the subgrade material is wet and resists proper compaction one option is to remove the base soil and spread it out to dry Once the soil dries it can be replaced and used to build a firm subgrade If the soils are inherently unstable it may be necessary to lay geotextile fabric over the finished subgrade to prevent the gravel layer from sinking into the soil However do not cover drainage lines with geotextile fabric install the fabric either beneath the pipes or between the drainage lines

After the subgrade has been shaped smaller equipment generally is used to smooth and further compact the subgrade During this stage any large clods (greater than one inch in diameter) should be eliminated and any low areas where water might accumulate should be filled Cavity walls should be steep enough to prevent large differences in the depth of mix near the edge of the green Vertical walls are easier to create when coring out an existing green while sloped walls are more common when building a new green

A quality subgrade is essential to successful green construction without it all future steps in the construction process will be compromised For more information on putting green construction refer to the USGA Green Sectionrsquos digital collections ldquoBuilding the USGA Green Tips for Successrdquo and ldquoA Guide to Constructing the USGA Putting Greenrdquo Additional resources on putting green construction and other topics can be found on the Course Care section of USGAorg

ALLIED ASSOCIATIONS

A Foundation For Success Tips for Building a USGA Green Subgrade

A quality subgrade is essential to successful green construction (Photo Credit Brett Hochstein)

22

In April CMAA announced the creation of regional one-day summits designed to bring together a clubrsquos General ManagerCEO and the Club President or a Board Member for cooperative education on club leadership and governance The GovernanceLeadership

Summits will provide a structured environment to engage some of the best ideas and practices evident in clubs from around the country

This idea was born out of the successful Pre-Conference Workshop Executive Leadership at a Higher Level presented by Dick Kopplin and Kurt Kuebler CCM Kopplin amp Kuebler LLC The full day workshop in San Diego CA united the clubrsquos General Manager and President for education focusing on key success strategies

CMAArsquos Senior Vice President of Professional Development Jason Koenigsfeld PhD shared ldquoOur members raved about this session and expressed the need to bring this type of education to their boards in their local areas We know it is difficult for board members to travel to our Conference and thus we created six regional and easily accessible workshops for 2016 and early 2017rdquo

The first summit was held June 15 at Baltusrol Golf Club in Springfield NJ with more than 65 club General Managers and Board Members in attendance and hosted by General ManagerCOO Kevin P Vitale CCM

The summit provided a concentrated day of education balancing theory and practice on the topic of Private Club Board Governance and Leadership The day began with Dick Kopplin and Kurt Kuebler CCM of Kopplin amp Kuebler LLC setting the stage for effective governance models and organizational structure Kuebler explored multiple governance topics including organizational health industry trends leading club best practices roles and responsibilities term limits board and committee orientations and board self-evaluations

Kopplin shared ldquoEveryone committed to the GovernanceLeadership Summit concept truly believes this could be a game changer in the private club world Based on the comments over the past few years from the CMAA

Pre-Conference Workshops it has been evident that Club Presidents in particular are eager for this kind of information and education The value of the summits is not only inherent in the educational offerings but the opportunity to network with other Club Presidents and General ManagerCEO to discuss best practices relevant for each participating clubrdquo

The Interactive Panel Discussion on Current Governance Challenges was facilitated by Tom Wallace CCM and included Vitale and John Reid the Treasurer Finance Chair and Board of Governor Baltusrol Golf Club

After lunch and an attendee networking break the focus moved to change and innovation management presented by Jeff McFadden CCM CCE the CEO of the Union League of Philadelphia McFadden tackled the difficulties of forward thinking to meet member needs the evolution of the club industry effective member engagement and how the use of technology can benefit the club

Next CMAA CEO Jeff Morgan FASAE CAE and Jason Koenigsfeld dove into change and evolution and why clubs must evolve The discussion focused on the importance of engagement of multigenerations of members strategically setting up the board and data-driven decisions vs emotional decision making As well Morgan explored several change strategy models ndash VUCA Pestel and Competitive Forces

Dick Kopplin closed out the day with a focus on how General Managers and Board members can work together to building a long-lasting community and share the dayrsquos key take-a-ways Afterwards attendees adjourned for more informal networking hosted at Baltusrol Golf Club

Additional summits will be presented Desert Mountain Club in Scottsdale AZ (August 12) Bent Tree Country Club in Dallas TX (August 26) The Olympic Club in San Francisco CA (September 12) Conway Farms Golf Club in Chicago IL (September 20) and the Atlanta Athletic Club Atlanta GA (January 19 2017) Additional sites are in development for 2017

For more information please visit wwwcmaaorggovernancesummit

CMAA Tees Up Good Governance Through Regional GovernanceLeadership Summits

23

NGCOA

ALLIED ASSOCIATIONS

The NGCOA recently completed the development of a new strategic plan and we would like to share where we currently are And because strategic planning is such a journey as opposed to a race with a clear finish line wersquod also like to give you a sense of whatrsquos to come

A new strategic plan often comes with the hiring of a new leader But our purpose was more than that We decided a new way forward was needed after watching the Great Recession impact your businesses We saw the pressure course owners and operators were under to operate profitably And we understood the new economy forced you to question the value of everything including the value the NGCOA brought to your business

We now have a comprehensive plan designed to achieve our vision of being your most valuable business resource and advocate It centers around three key efforts education advocacy and commerce

On the education front we are already creating additional content to complement Golf Business while providing a deeper dive on subjects most important to you This is taking shape in a robust offering of webinars and podcasts at new educational events and on information-sharing platforms like our highly-successful Accelerate which in addition to its active listserv is already housing a full library of articles whitepapers and more In any form you can be confident the information will be relevant easy to access pragmatic and actionable In short content that makes you smarter and more competitive

We are committing more than ever to protecting our membersrsquo and the industryrsquos best interests For the first time the NGCOA is investing to become the leading advocate for golf courses not only on public policy issues but on intra-industry influences affecting

your business Nowhere is this more evident than in the recent hiring of a director of advocacy to lead this effort Whether working with allied groups to fight regulatory threats or establishing standards to facilitate more favorable relationships with tee-time distributors rest assured ownersrsquo and operatorsrsquo collective voices are being heard

The NGCOA sees its role as being a partner facilitating business activity for members Education and advocacy play roles but there is a specific effort in our plan to build sound progressive programs and services that enhance economic growth and vitality for your business and the industry at large Not unlike a chamber of commerce your association wants to assist in bringing you business That can take many formsmdashthe most obvious being by attracting and developing new players But new food-and-beverage programs creating alternative uses for facilities and more are also key to success The NGCOA team led by our new director of commerce will be developing and bringing these opportunities to members very soon

The strategic process is a journey The best ones donrsquot end up on a bookshelf gathering dust but executed daily and refined based on results Wersquore prepared to do just that

Again this plan was built by listening carefully to what members want and need In doing so the importance of listening and two-way conversations were once again reinforced Therersquos no other way something as important as a strategic plan can be accomplished For that matter therersquos no other way for the NGCOA to fulfill its mission

Joe Rice is the Chief Strategy Officer of the National Golf Course Owners Association

Embarking on a New Journey The NGCOA is instituting a new strategic plan in order to become the most valuable business resource and advocate for golf course owners and operators

24

At this yearrsquos Golf Business Symposium NGF presented our latest findings on the junior golf market a segment that is bigger and more diverse than many observers realize And a group that should give us reasons to be optimistic about the gamersquos future

Today the number of junior golfersmdashdefined as individuals between the ages of 6 and 17 who played at least one round of golf in the past yearmdashis nearly 3 million Twenty years ago in 1995 the number of junior golfers was also nearly 3 million However to assume nothing has changed is to miss a much more interesting story

Between 1995 and 2004 thanks in part to the presence and resonance of Tiger Woods the number of junior golfers shot up reaching a peak of 41 million But beginning in 2005 and due largely to the global economic crisis golf participation in this set fell steadily bottoming out in 2011 at 24 million Since then wersquove seen healthy growth of 25 back to 3 million in 2015

But more important than the overall number is the demographic make-up of those 3 million kids Because in key areas golf is making very important inroads

Females

In 1995 girls made up only 17 of all junior golfers Today they total one third To put that into perspective the overall proportion of female golfers (age 6+) has hovered around 20 percent for as far back as NGF has tracked participation Girls are getting and accepting the message that golf can be both welcoming and fun This would seem to be the result of increased visibility of the LPGA and its young stars as well as innovative programs like LPGA Girls Golf and possibly longer-term effects of Title IX

Non-Caucasians

Similar to the growing proportion of junior girls who played in 2015 the number of non-white juniors has

grown as well Twenty years ago only 1 out of 17 junior golfers was non-Caucasian Today that number is nearly 1 out of 3 Thatrsquos an impressive rise and speaks to the broader appeal of professional golf the power of institutions like The First Tee inclusive programs across the country and demographic changes in the US population

Lest you think these two shifts in demographics also reflect shrinking economic power today two-thirds of all junior golfers come from households making $75000 a rise of nearly 20 from 20 years ago More diversity has come with more spending power and points toward a future golfing population that far more accurately mirrors the countryrsquos population

Starting Younger

And therersquos another trend that could prove beneficial to the industry in the years to come Todayrsquos junior golfers are coming to the game younger There are 50 more junior golfers under age 12 than there were in 1995 This is a good sign because research shows that the age of introduction positively affects the level of engagement

In NGFrsquos recent Millennial research we found that Millennials who started playing before age 14 are nearly twice as likely to become Core golfers (those who play 8 or more rounds a year and account for more than 90 of total rounds and spending) Therersquos also a much stronger level of enjoyment among Millennials who start golf early Four out of five say

The Changing Face of Junior Golf

CONTINUED ON PAGE 26

25

By Rhett Evans CEO

ldquoThank yourdquo is a simple phrase that means so much Yet we often save it for special occasions or for someone who comes to our rescue in a time of need For example I know I donrsquot say ldquothank yourdquo nearly enough to my wife Colleen who

takes care of things at home while Irsquom on the road for GCSAA business

Itrsquos not only an important sentiment to express in our personal relationships though Itrsquos also essential to communicate appreciation in our professional roles Research has shown that employees will work harder when their boss conveys appreciation for their efforts Saying ldquothank yourdquo is a sign of respect for another person and it indicates you donrsquot take that person for granted I hope each of you takes the time to thank your staff for a job well done

Another hope of mine is that golfers have taken the time to thank you for your work in the golf course management profession After all you take care of the biggest and most vital asset any golf facility has ndash the golf course

Perhaps you saw our ldquoThank a Golf Course Superintendentrdquo commercials last year on Golf Channel These spots featured some of the best golfers in the game offering the tag line ldquoIf you love golf like I do thank a golf course superintendentrdquo

This year GCSAA has added celebrities to the lineup of those voicing their thanks for the work you do every day The new commercial features stars such as Grammy Award-winning entertainer Justin Timberlake NFL Hall-of Famer John Elway and NBA Hall-of-Famer Charles Barkley in a 30-second spot airing now through October on Golf Channel

Along with the commercial wersquore running a sweepstakes to take full advantage of the momentum from the ldquoThank a Golf Course Superintendentrdquo campaign The winner will receive a trip for two to the 2016 American Century Celebrity Championship in July in Lake Tahoe Nev Get all the details at wwwgcsaaorgthankasuper

The Value of lsquoThank Yoursquothey enjoy the game ldquovery muchrdquo (thatrsquos 20 higher than among those who started later) and 85 say they are ldquovery likelyrdquo to continue playing as they get older

Perceptions of the game are a strong indicator of enjoyment frequency of play volume of spending and likelihood to continue playing NGFrsquos Millennial research showed that those who start younger have more positive perceptions about the game and fewer negative ones than those who picked up the game later They strongly agree that golf is a good form of exercise a great family activity time well spent a good way to enjoy the outdoors even cool Those younger adopters disagree more strongly with assertions that golf is dull or boring bad for the environment elitist and exclusionary or is an old manrsquos sport

The industry should be encouraged by what wersquore learning about the youngest golfers Golf rsquos efforts to attract more demographically diverse youngsters seem to be working and with more kids picking up golf at a younger age there is hope that this next generation of golfers will remain committed to the game throughout their lifetime Still wersquove only scratched the surface in terms of truly understanding todayrsquos juniors We need to delve more deeply into these positive signs which is why the NGF will soon begin an in-depth study the largest of its kind on the Centennials (those born since 1997) Yoursquoll be hearing more about the study and our findings in the months to come

ALLIED ASSOCIATIONS

26

Wersquoll promote the contest with TV and radio spots as well as through print advertisements in GCM and affiliated chapter publications If your chapter publication can help spread the word abou the campaign and contest please contact our marketing and communications team for more information Russell Sypowicz associate director of marketing at rsypowiczgcsaaorg or Craig Smith director of communications and media relations at csmithgcsaaorg

In the end however this campaign is not about the number of entries for a sweepstakes Our goal is to educate golfers about all that superintendents do to provide enjoyment for those playing the game and hopefully to inspire them to reach out to you to say ldquothank yourdquo in person

Several superintendents have shared with me and with our staff about just such instances at their facilities One was Paul Latshaw CGCS and director of grounds operations at Muirfield Village Golf Club in Dublin Ohio the host course for the Memorial Tournament each year

As you probably know Muirfield is Jack Nicklausrsquo pride and joy and Nicklaus was the lead figure in the ldquoThank a Golf Course Superintendentrdquo commercial last year He went out of his way to support our campaign and he was just as gracious when I had the chance to thank him in person He knows how hard Latshaw works

ldquoI always have been a Nicklaus fan even to the point of working some for his design firm for two years early on in my career at Muirfieldrdquo says Latshaw who is in his 13th year aty Muirfield Village ldquoMr Nicklaus has always placed a value on agronomuy and the superintendent I donrsquot know of any other design firm that has had agronomists on staff or as consultants

ldquoSo when Mr Nicklaus took the time to support us and our profession that meant the world to me Irsquove had members too take notice and stop to say lsquothank yoursquo It makes me proud to be a superintendent and I appreciate all that GCSAA is doing to elevate our profession So lsquothank yoursquo GCSAArdquo

No thank you Paul And thank you to all our members who work each day to deliver the best conditions they can for golfers while protecting the environment and our natural resources

new members

ASSOCIATE MEMBERS

Atlantic Irrigation Specialties Inc111 Lafayette AvenueN White Plains NY 10603Phone (800) 878-8873Contact Fred RappEmail frappatlanticirrigationcom Atlantic Irrigation Specialties is a full service Rain Bird golf irrigation distributor supplying eight (8) states in northeast and Mid-Atlantic

Blackburn Mfg Co908 W Hwy 275Neligh NE 68756Phone (800) 942-5816Contact Christa Blackburn-SchindlerEmail infoblackburnflagcom Blackburn Mfg Co is unmatched in quality marking flags with the best customer service in the industry for over 60 years Marking Flags Posting Signs Inverted Marking Paint All Flagging Tape Measuring Tapes Utility location athletic field and pavement striping paint safety zone supplies barricade tape

BUILDERIRRIGATION CONTRACTOR APPLICANT

Diamond Golf International Inc23753 Sonata DriveMurrieta CA 92562-4662Phone (951) 696-0426Contact Salvador RodriguezEmail saulrodriguez82hotmailcom Website wwwdiamondgolfmx Golf course construction agronomist consulting lake building consulting design

PROFESSIONAL MEMBER

Tony Altum ndash AS Altum amp Associates10311 Towne RoadCarmel IN 46032Phone (317) 679-3285Contact Tony AltumEmail taltumasaltumcom Website wwwasaltumcom AS Altum amp Associates has built a reputation in the golfing community as one of the worldrsquos most trusted leaders in irrigation design and consulting

27

2016 Rossi Recipient Jim Moore Retires from USGA

If you know the USGA Green Section then you are bound to have had the pleasure of interacting with Jim or Kay Moore both of whom retired on June 1 2016 Both Jim and Kay joined the USGA Green Section in 1984 as director of the Green Sectionrsquos former Mid-Continent Region and as administrative assistant for the region respectively

Jim Moore has worked in multiple functions over 32 years of dedicated service to the USGA He was instrumental in leading and coordinating the collaboration of the 2004 revision of the USGA Recommendations For a Method of Putting Green Construction Most recently Moore led the USGA Green Section Education and Outreach program During his tenure Moore also provided years of dedicated service as a member of the USGA Green Section Turfgrass and Environmental Research Committee a role in which he will continue after retiring

Both Jim and Kay have made lasting impressions on the USGA and the golf industry through their combined 64 years of service They will be missed by their USGA colleagues and the thousands of golf courses they helped along the way

West Coast Turf Offering Three New Varieties to Minimize Water Use

West Coast Turf has expanded their inventory to include three new drought tolerant varieties West Coast Native Bentgrass (Agrostis pallens)

Hillside Native Fine Fescue and Kurapia turf alternative groundcover for landscape and golf course use

ldquoNative grasses are playing an important role in landscaping with water conservative plants and Kurapia is something exciting and completely different than anything we have ever grown We are constantly looking for the best varieties to minimize water useldquo said John Marman West Coast Turf rsquos vice president of sales and marketing

West Coast Native Bentgrass (Agrostis pallens) is a cool season grass with rich deep green color and withstands light foot traffic It requires half of the water of customary cool season turf and half the mowing and maintenance It can also be left un-mowed creating the floppy look of a natural meadow

Hillside Native Fine Fescue is perfect for relaxed landscapes and slope stabilization It has a deep rootzone thus making it extremely drought tolerant It is slow growing with loose slim leafed blades

Kurupira is a University of California tested drought tolerant turf alternative groundcover Once established it requires less water and little maintenance It grows close to the ground and if left un-mowed is covered with small white sterile flowers most of the year

ldquoWe like that not everyone has to have the exact same looking lawn or green areas These new grasses and the groundcover allow for some diversity and creativity in landscape design You donrsquot have to sacrifice your lawn to be environmentally responsible Choose the right variety and water wiselyrdquo

West Coast Turf is a full-service sod stolonization and hydroseeding company with 5 offices throughout California and Arizona and headquarters in Palm Desert CA West Coast Turf grows more than 30 varieties of natural turf

MOVERS amp SHAPERS

28

GCBAA MEETINGS CALENDAR

2016 Summer MeetingAugust 1-3 2016Hyatt Regency Jersey City - Jersey City NJ

2017 Summer MeetingAugust 8-10 2017Omni Charlotte - Charlotte NC

Future Golf Industry Show SitesFebruary 8-9 2017Orange County Convention Center - Orlando FL

February 7-8 2018Henry B Gonzalez Convention Center - San Antonio TX

MAY 18 2016National Golf Day - Washington DC

Avendra Signs National Agreement with JacobsenAgreement includes all US-based Marriott properties

Jacobsenreg a Textron Inc (NYSE TXT) company recently signed new national account agreement with Avendra

The agreement with Avendra will allow all US-based Marriott properties to purchase Jacobsen equipment at exclusive member pricing Marriott currently has 18 properties with 24 golf course facilities in the United States

Avendra is North Americarsquos leading procurement services provider serving the hospitality and lodging industries Avendra customers gain access to contracts leveraging over $4 billion of annual purchases expert advisory services and in-depth purchasing data and analysis The company is headquartered in Rockville MD and has regional offices throughout North America For more information please call (866)-AVENDRA or visit wwwAvendracom

Avendra selected Jacobsen after the company spent several months testing and reviewing Jacobsenrsquos full line of turf maintenance equipment

ldquoWersquore very excited to be working with Avendra and Marriott propertiesrdquo said David Withers President and CEO of Jacobsen ldquoWe look forward to helping Marriott properties throughout the US present superior conditions for their customersrdquo

movers amp shapers sodseedsoil

Does your company have exciting news to share

Wersquoll help you spread the wordContact Samantha Huff samantha_huffgcbaaorg

or call 402-476-4444

Life is short Sod it

Quality Variety Service

888893-8873westcoastturfcom

Put your trust in West Coast Turf

Featuring over 30+ grasses including bentSt Augustinezoysia bermuda paspalum blue rye kikuyu and fescue

Installation hydroseeding and NEW TopMaker Field recycling leveling dethatching and renovation services available

EQUIPMENT

DEPENDABLE EQUIPMENThellipWHEN amp WHERE YOU NEED IT

Designed exclusively for GCBAA members The Cat Rental Store National Account Rental Program provides access to the industryrsquos largest selection of golf course building renovation and maintenance equipment including specialized attachments More than 500 Cat Rental Store locations nationwide have a full range of equipmentmdashCatreg and other leading brandsmdashwhen and where you need them

To help you and your customers grow the game a portion of every rental will be donated to the GCBAA Foundation to support the participation of underprivileged children in the Sticks for Kids Program

For more information about the range of equipment and the special rental rates available to GCBAA members please Email CatRentalNationalAccountscatcom

copy 2016 Caterpillar All Rights Reserved CAT CATERPILLAR BUILT FOR IT their respective logos ldquoCaterpillar Yellowrdquo the ldquoPower Edgerdquo trade dress as well as corporate and product identity used herein are trademarks of Caterpillar and may not be used without permission

For Dealer Sales Personnel reg

Mini Hydraulic Excavators and Work Tools

Field Reference Guide

3016C 3018C3025C 303C CR3035C CR 304C CR305C CR

CATRENTALSTORECOM

IRRIGATION amp DRAINAGEsodseedsoil

No water hammer issues No over pressure problems No spring turn-ons through cold brittle pipe

Tap into our 50+ years of golf irrigation expertise1-800-345-ISCO

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Install IsCO HDPE GOlf COursE systEms

Surge Guardtrade golf fittings reduces the risk of crotch failure caused by water hammer and cyclic fatigue common with standard Sch 40 fittings in Golf Course and Commercial Irrigation systems

Now Available in 2frac12 inch Tee and 2frac12 inch 90deg 45deg and 22frac12deg Elbows

wwwlascofittingscom

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Innovators in proven pumping solutions

for 30 years

800-356-6686 watertronicscom

copy 2016 Lindsay All rights reserved

31

Golf Course BuildersAssociation of America6040 S 58th St Suite D Lincoln NE 68516

ADDRESS SERVICE REQUESTED

PRESORTEDSTANDARD

US POSTAGEPAID

LINCOLN NEPERMIT 40

GCBAA PRESIDENT

Scott Veazey

CHARTER MEMBERSACC GOLF CONSTRUCTION

ADSHANCOR INC

ASPEN CORPORATION

BOYD IRRIGATION INC

BRYANT TAYLOR GORDON GOLF

CAL OLSON GOLF ARCHITECTURE

CATERPILLAR INC

COLORADO LINING INTERNATIONAL INC

DUININCK GOLF

DYE DESIGNS INTERNATIONAL

EAGLE GOLF amp LANDSCAPE PRODUCTS

EWING IRRIGATION

FLEETWOOD SERVICES LLC

FLOWTRONEX

FORWARD GROUP

GLASE GOLF INC

HARCO FITTINGS

HARTMAN COMPANIES INC

HENDERSON amp COMPANY INC

HUNTER INDUSTRIES

ISCO INDUSTRIES

J L PIERMAN INTERNATIONAL ASSOCIATES INC

JACKLINGOLF

LANDSCAPES UNLIMITED LLC

LANDIRR INC

LASCO FITTINGS INC

LEEMCO INC

LEPANTO GOLF CONSTRUCTION INC

MACCURRACH GOLF

MCDONALD amp SONS INC

MEDALIST GOLF

MID-AMERICA GOLF amp LANDSCAPE INC

NMP GOLF CONSTRUCTION CORP

PROFILE PRODUCTS LLC

QGS DEVELOPMENT INC

RAIN BIRD CORPORATION ndash GOLF DIVISION

RYAN INC CENTRAL

RYANGOLF CORPORATION

SHAPEMASTERS INC

SITE ONE LANDSCAPE SUPPLY

SOUTHEASTERN GOLF INC

SPORTZMIX ndash WAUPACA SAND amp SOLUTIONS

SUNBELT RENTALS

TDI INTERNATIONAL INC

TEE-2-GREEN

THE CART PATH COMPANY

THE TORO COMPANY

UNITED GOLF LLC

WADSWORTH GOLF CONSTRUCTION COMPANY

WEST COAST TURF

Presidentrsquos PerspectiveI never could have imagined how much I would enjoy representing the Golf Course Builders Association and all of you along with the GCBAA staff at the various allied events In April Justin and I attended the American Society of Golf Course Architects annual meeting in Bethesda Maryland They host an event very similar to ours and had a great attendance and meeting format It was no surprise how welcoming their membership was to GCBAA It was an honor to join them at their Donald Ross dinner and celebrate their 2016 Donald Ross recipient Michael Bamberger The best way to describe their event was ldquofunrdquo A number of their members participate in the education as well as offer open discussions during this time There was some terrific networking and we look forward to working with their society in the years to come Congratulations to my counterpart Greg Martin on his presidency as I look forward to working with him throughout the year

I am just making the deadline for this article as we are on day two of the National Golf Course Owners Association Multiple Course Owners Retreat in New York The headquarter hotel is across from Central Park and the theme of ldquoChange is in the Airrdquo is obvious by the change of venue that was traditionally the Monterey Plaza Hotel in California The meeting room was packed today with multiple course operators agronomic officers allieds and special guests During the introductions all segments of the golf industry were represented and I was happy to hear how much support newly hired CEO of the NGCOA Jay Karen is receiving from the other association executives Jay has a relatively new staff and it is never easy to make change within an organization They are all doing a fantastic job and again welcomed GCBAA with open arms and appreciation

A common theme is continuing within golf While each organization continues to struggle with their own unique challenges one thing is certain ndash all of the organizations are collaborating more today than ever before Collectively golf is working together to at the very least understand one anotherrsquos challenges and in several instances working together to address those issues

I know that GCBAA needs to be welcoming to our friends in the industry and continue the open door approach our Past President Rick Boylan began I want to ensure that the other organizations in golf are as welcomed at GCBAA events as we are to theirs Please help me welcome the entire golf industry into your own activities and lets all work together to face our challenges in the industry

You should have received your Summer Meeting registrations and I hope you can join us in Jersey City I know the various committees involved in setting up the event have a great meeting planned and I for one am looking forward to not only seeing each of you but also getting to enjoy the fantastic location of the hotel and events

As you will see in this issue there is a lot your association is doing for our membership Justin and Samantha are keeping all of our activities on the right track and with the growth of the regional education as well as some of our other projects and programs we are having an exciting 2016

I appreciate all of the support you are giving to GCBAA and please let me know if you have any suggestions or concerns as we approach the half way point in the year I can honestly say I do not know where the time has gone Irsquom pleased that the market has picked up and as I visit with many of you you are also seeing an increase in golf construction and renovation It is important that we keep working together the market can change in an instant and we need to continue to get stronger as an organization and industry to weather the next storm

Scott Veazey

2

GCBAA EXECUTIVE DIRECTOR

Justin Apel

copyGOLF COURSE BUILDERSASSOCIATION OF AMERICA

6040 S 58th St Suite DLincoln NE 68516

TEL (402) 476-4444FAX (402) 476-4489

informationgcbaaorgwwwgcbaaorg

Information in this publication may be reproduced for non-profit education

purposes Please include source credit if reproducing Contact the Executive

Director if material is used for any other purpose to obtain written

permission News releases via email or fax are welcomed and encouraged

Archived issues available at wwwgcbaaorg

Justin ApelEXECUTIVE DIRECTOR

justin_apelgcbaaorg

Samantha HuffPROGRAM amp PLANNING MANAGER

samantha_huffgcbaaorg

Nebraska Printing CenterDESIGN amp LAYOUT

wwwnpcentercom

EARTH SHAPING NEWS

Executive Director NotesIrsquom having trouble trying to figure out where to begin with this report So many great things have been happening with your organization it is hard to pick where to start Irsquoll begin by sharing some exciting personal news for my family Around the February Golf Industry Show my wife and I had talked with our parents about moving closer to our hometown Melissa and I grew up together in a small town outside of Lincoln and while we already lived relatively close we had decided to move back to our hometown There are more options for schools and sports for our kids as well as both sets of parents Fortunately we were able to sell our house quickly and spent the last few weekends moving The kids are loving the town swimming pool and summer sports my wife is happy to be back closer to the family farm and horses and I have adjusted to the 15 more minutes on my daily commute It was a change we had been discussing for many years and had always been a goal of ours even before being married It was one of those decisions that you wait for the right time thinking there is going to be some kind of obvious sign We finally made the decision planned and executed Sometimes you know what you want but wait for a sign that may never come I think so long as you know what you want to accomplish and have a plan donrsquot wait for someone else to execute

Fortunately some of our confidence in making this decision stemmed from a similar attitude GCBAA has been taking to many of its strategic initiatives The board has identified a number of programs that we know we want to at the very least try It can be so difficult to hit that ldquoexecuterdquo button but it needs to be done Our offering of regional meetings is a prime example Thanks to many of you who have helped us identify markets to drop in on we have been able to execute two regional meetings so far this year with at least two more planned in 2016 These events have been a great opportunity to network with our membership who are not always able to attend national events It also helps the association understand issues affecting the golf construction industry so that we can work to provide solutions to those problems Finally the network of being able to align suppliers with contractors and designers not only helps with our educational efforts it has also been a valuable tool in helping us utilize our membership and pair you with other golf initiatives

GCBAA President Scott Veazey and I have had the pleasure to join many allieds at their annual meetings this spring and early summer In April we joined the American Society of Golf Course Architects for their annual meeting Scott and I just finished the annual National Golf Course Owners Multiple Course Owners Retreat in New York Additionally staff and I have attended planning meetings for the 2017 Golf Industry Show all while hosting regional meetings in Texas and Arizona Be sure to read the article on GCBAArsquos attendance at National Golf Day this May as well The week of the US Open USGA CEO Mike Davis invited industry executives for an afternoon meeting to discuss initiatives important to the allieds of golf I had the pleasure of being a part of this discussion and am pleased with the direction this great game is heading

All of these trips have provided new programs and opportunities for our membership We are extremely thrilled to share updates on our Partnership Programs with Caterpillar as well as a new program offering insurance

CONTINUED ON PAGE 5

3

GCBAA FOUNDATION

PRESIDENT

Tom Shapland

GCBAA FOUNDATION

Foundation UpdateAs all of you know the GCBAA Foundationrsquos primary charitable program is Sticks for Kids It has been growing steadily with 18 more programs added this year and continues to provide excellent equipment and instruction to more than 40000 children annually Thanks to thousands of volunteer hours and innovative fundraising efforts we have been able to sustain a modest rate of growth and potentially reinstate some programs that were placed on the backburner during the industry downturn

A cynic might say that no good deed goes unpunished (and there are a lot of cynics among we contractors) but this is clearly not the case with Sticks for Kids The evidence of this is particularly clear when we received a very surprising and welcomed note from golf legend Greg Norman whose firm has been a member of the GCBAA for more than twenty years We are extremely hopeful that Gregrsquos involvement and insight will improve existing programs and inject a new level of vitality in the overall Sticks for Kids program and the Foundation as a whole

Please read the letter below from Mr Norman and also remember to thank your Board President Scott Veazey whose long term relationship with Greg Norman Golf Course Design undoubtedly contributed to this welcomed endorsement

Tom Shapland

BOARD MEMBERS

MARK ARRIMOUR TOTAL TURF SERVICES

JIMMY KIRCHDORFER ISCO INDUSTRIES

BILL KUBLY LANDSCAPES

UNLIMITED LLC

KUN LI FORWARD GROUP

RICK LOHMAN THE TORO COMPANY

RON STEPANEKCOMMUNITY GOLF SERVICES

DENNIS WAGNER HUNTER INDUSTRIES

DOUG YORK EWING IRRIGATION

GREG NORMAN

CHAIRMAN AND CEO

GREAT WHITE SHARK ENTERPRISES LLC

June 17 2016 Golf Course Builders Association of America amp Foundation

6040 S 58th Street Suite D Lincoln Nebraska 68516

Dear GCBAA President Scott Veazey and Foundation President Tom Shapland

As a 20-year member of the Golf Course Builders Association of America I have always been a

strong supporter of the Association its Foundation and the related Sticks for Kids program It is

gratifying to be part of a group that despite a downturn in the golf industry persevered with its

charitable endeavors -- investing in the future of the game by providing quality equipment and

instruction to more than 400000 children in just the past 10 years It is equally gratifying that this

work has been accomplished with a bare minimum of administrative overhead as it is extremely

important to me to know that virtually all of the fundraising proceeds go directly to the programs

I wanted to reach out to you today to offer a more personal support of the Sticks for Kids program

First and foremost I would like to visit a program and see first-hand how one of these nearly 370

active programs utilize the equipment and support from the GCBAA Foundation Teaching the game

of golf to our youth ensures the future of the game While we understand that rules stance grip

swinging pitching putting and scoring are vital to learning the game we know the true essence of

golf is that it instills integrity sportsmanship etiquette and self-discipline values that are unique to

our game Additionally I would like to offer some of my personal autographed memorabilia to the

auction supporting Sticks for Kids at the upcoming Annual Summer Meeting this August in Jersey

City In summary I would like to reiterate my personal endorsement of the Stick for Kids program In my

experience no other youth golf player development program offers the tools to overcome the issue of

equipping underprivileged and handicapped children with appropriate golf clubs and lesson plans in a

more rewarding and efficient manner

Please let me know how I can help you and the GCBAA promote the Sticks for Kids program

Sincerely

Greg Norman

2041 VISTA PARKWAY LEVEL 2WEST PALM BEACH FLORIDA 33411TEL561-640-7000FAX 561-684-8112

4

GCBAA FRIENDS OF THE FOUNDATION

Platinum Level (OVER $100000)GOLF COURSE BUILDERS ASSOCIATION OF AMERICA (GCBAA) WADSWORTH GOLF CHARITIES FOUNDATIONWADSWORTH GOLF CONSTRUCTION COMPANY

Gold Level ($50000 - $99999)CATERPILLAR INCLANDSCAPES UNLIMITED LLCTHE TORO COMPANY AND FOUNDATIONUNITED STATES GOLF ASSOCIATION (USGA)

Silver Level ($10000 - $49999)BANDON DUNESDHR CONSTRUCTION INCDUININCK GOLFEWING IRRIGATIONFORWARD GROUPGCSAAHERITAGE LINKSHYDREMA US INCISCO INDUSTRIES INCJACKLINGOLFJACOBSEN A TEXTRON COMPANYJIM KIRCHDORFER SR MEMORIALJOHN DEEREMCDONALD amp SONS INCMID-AMERICA GOLF AND LANDSCAPE INCRYANGOLF CORPORATIONSOUTHEASTERN GOLF INCSUNBELT RENTALSWEST COAST TURF

Bronze Level ($1000 - $9999)ACC GOLF CONSTRUCTIONAQUA AGRONOMIC SOLUTIONS INCASI GOLFKLAUS AHLERSASPEN CORPORATIONATLAS TURF INTERNATIONAL LIMITEDAUDUBON INTERNATIONAL BEST SAND CORPBETTER BILLY BUNKERBOBCAT COMPANYDOOSAN INFRACORE CONSTRUCTION EQUIPMENTCENTRAL FIBER LLCCOURSE CRAFTERS LLCDENNIS WAGNERDESERT REFLECTIONS LLCDYE DESIGNS INTERNATIONALEAGLE GOLF amp LANDSCAPE PRODUCTSFEDEXFINISH LINE YOUTH FOUNDATIONFLEETWOOD SERVICES LLCFRONTIER GOLFGENESIS GOLF BUILDERS INCGLASE GOLF INCGOLF COURSE CONSTRUCTION INCGOLF COURSE INDUSTRY MAGAZINEGOLF CREATIONSHARTMAN COMPANIES INCHUNTER INDUSTRIESKEEPERS OF THE GREENKINDER PORTER SCOTT FAMILY FOUNDATIONLANDIRR INCLASCO FITTINGS INCLEPANTO GOLF CONSTRUCTION INCLES HILLMEDALIST GOLF INCMOTOR CONTROLS INCNIEBUR GOLFPAIGE ELECTRIC CO LPPGA OF AMERICAPRINCEPROJECT EVERGREENSAM FERRO (FAIRMOUNT MINERALS FOUNDATION)SANDTRAPPERSCHILLER GROUNDS CARE INCSHAPLAND GOLF CONSULTANTS LLCSMITH TURF amp IRRIGATIONSPORTZMIX SOLUTIONS - WAUPACA SAND amp SOLUTIONSSTAHLMAN ENGLAND IRRIGATION INCSUN GRO HORTICULTURESYNGENTATERRY amp KAREN GWINNTHE PITTSBURGH FOUNDATIONTHE TURF COMPANYTHOMAS TURF SERVICES INCTOMMY SASSERTOTAL GOLF CONSTRUCTION INCTOTAL TURF SERVICES INCTRIEST AG GROUP INCUNITED GOLF LLCVM GOLF SERVICESWATERTRONICS INC

Executive Director Notes (cont)

GCBAA Foundation amp EIFG Create Project Notice Incentive Program

discounts for our individual members needing errors and omissions insurance as well as professional liability coverage The Foundation also has exciting news with a new program between the Foundation and GCSAArsquos Environmental Institute for Golf as well as an endorsement of our Sticks for Kids Program by golf professional Greg Norman The Foundation successfully launched 18 new Sticks for Kids Programs this year as well as provided maintenance grants to nearly a dozen existing programs

We certainly understand the golf market might not be fully recovered and we know there are still challenges you are facing as a company We need to hear from you on how your association can assist The Buy from Within Program is more than a tag line Be sure to look at the membership for your project needs first Enjoy the issue and keep in touch with the office on how we can help you

Justin Apel

The Golf Course Builders Association of America Foundation and the Golf Course Superintendents Association of Americarsquos Environmental Institute for Golf (EIFG) has partnered in an agreement to incentivize project notices received by the GCBAA to share with its members Each time a facility shares an RFP or Project Notice for a golf course construction project for the GCBAA office to share with our membership the GCBAA Foundation will make a contribution to the EIFG Notice of a new posting will be sent to each member of the GCBAA by email notice as well as posted to a secure members only page on the gcbaaorg website For the remainder of 2016 the GCBAA Foundation hopes to contribute up to $500000 to the EIFG and future years will be evaluated based on the level of interest

5

This year the GCBAA Foundation approved funding for 18 new Sticks for Kids programs These programs serve children and disabled adults throughout the United States making the game of golf accessible and affordable to their local communities

Welcome We canrsquot wait to watch your programs grow

Pelican Point Golf amp Country ClubLocation Venice FL

The First Tee of Eastern MichiganLocation Flint MI

World of GolfLocation Florence KY

Rohnert Park Community Services DepartmentRohnert Park GA

Rose HillLocation Bluffton SC

City of MenashaLocation Menasha WI

City of Orange Beach Golf CenterLocation Orange Beach AL

Cloverleaf Golf ClubLocation Delmont PA

Central Cambria School DistrictLocation Ebensburg PA

Monzingo Lake Golf CourseLocation Maryville MO

South Gleason Golf CourseLocation Gary IN

Boys amp Girls Club of Bay City amp Matagorda

CountyLocation Bay City TX

Stone Creek Golf CourseLocation Chanute KS

Brookside Golf CourseLocation Saline MI

Peoria Park District ndash Golf DivisionLocation Peoria IL

Pico Rivera Golf CourseLocation Studio City CA

Bell Gardens Golf CourseLocation Studio City CA

Maggie Hathaway Golf CourseLocation Studio City CA

The GCBAA Foundation also awarded the following maintenance grant requests for 2016

Mid-Atlantic Junior Blind Golf AssociationLocation Cherry Hill NJ

Lost National Municipal Golf CourseLocation Willoughby OH

Oaks Hollow Golf CourseLocation High Point NC

Town of Huntington Parks amp RecreationLocation Huntington NY

Pittsfield Parks amp Recreation ProgramLocation Pittsfield MA

Oak Island Park amp Recreation DepartmentLocation Oak Island NC

Michigan Womenrsquos Golf AssociationLocation Waterford MI

Wheeling Park Commission-Oglebay ResortLocation Wheeling WV

Euclid Parks amp RecreationLocation Euclid OH

City of New Brighton-Brighton Hills Golf ClubLocation New Brighton MN

City of North Las VegasLocation North Las Vegas NV

Boys and Girls Club of ChelseaLocation Chelsea OK

City of Rowlett Parks amp RecreationLocation Rowlett TX

ShelbyvilleShelby County Parks amp RecreationLocation Shelbyville KY

New Sticks for Kids Programs Awarded in 2016

6

The GCBAA Foundation was pleased to include in their approvals of new Sticks for Kids Programs a unique project that involved several GCBAA Members Mozingo Lake Golf Course in Maryville Missouri is a 27-hole facility with a championship 18-hole course Recently a nine-hole development course was designed by Tom Watson The youth golf program consists of four-three day camps throughout the summer serving 150-300 kids at each camp The goal of Mozingo is to have enough clubs through the Sticks for Kids Program so that all youth who participate will not need to have their own clubs Financial aid is available for families that need help in having their children participate Kyle Easter is the Head Golf Professional and in charge of the program Golf Digest Magazine has named The Watson 9 at Mozingo Lake Recreation Park one of the top 15 Hybrid Courses in North America On Saturday May 14 GCBAA Executive Director Justin Apel attended the grand opening of the new facility Legendary Golfer Tom Watson played an

inaugural round with area youth GCBAA Charter and Certified Builder Mid-America Golf amp Landscape Inc was contracted to do the construction Funds from the Wadsworth Golf Charities Foundation as well as Links Across America were used ASGCA Members Tom Watson and Robert Gibbons contributed to the design GCBAA Charter Member The Toro Company provided irrigation products

Thanks to all members that participated in the 2nd annual March Madness Tourney Challenge this spring We are pleased to announce our 2016 winners

1st Place ndash Jason Sloan Frontier Golf(GCBAA OGIO Backpack)

2nd Place ndash Jon Beckmann South Florida Golf Renovations(GCBAA YETI Tumbler)

We hope yoursquoll join in the Madness next year

Grand Opening of Watson 9 in Maryville MO

GCBAA March Madness Winners Announced

Inaugural Round of the Watson 9 Course

Mozingo Lake Golf Course Clubhouse and Newly dedicated Tom Watson statue

GCBAA Builder Member Dominic Scarpelli Mid-America Golf amp Landscape Inc Justin Apel Robert Gibbons

Justin Apel on 9th Green(Photo credit Bob Gibbons)

Welcome Plaque ndash Watson 9 Hole Development Course

7

Another successful National Golf Day was held in Washington DC on May 18 More than 120 golf industry leaders were in attendance with representation from the GCBAA National Golf Course Owners Association Golf Course Superintendents Association of America PGA TOUR PGA of America US Golf Manufacturers Council and the World Golf Foundation We are thrilled to share that this yearrsquos National Golf Day was the best attended in its nine-year history

GCBAA staff and members began National Golf Day with the Annual Nebraska Breakfast This 70 year old tradition allows constituents to spend time with the entire Nebraska Delegation and hear about whatrsquos happening on Capitol Hill The breakfast is one of Nebraskarsquos great traditions that bring the people and their representatives together After a special kickoff event on Capitol Hill hosted by the We Are Golf coalition the opening ceremony welcomed three guests from the PGA and LPGA tours Davis Love III 2016 Ryder Cup captain Steve Stricker 2017 Presidents Cup captain and LPGA Hall of Famer Nancy Lopez The group then broke off into meetings with Senate and House representatives throughout the day focusing on three primary issues (1) environmental regulations impacting golf (2) the PHIT Act and (3) labor regulations impacting golf

The media coverage before during and after National Golf Day was strong bringing even more attention to our efforts on Capitol Hill Nearly 60 publicity placements including ABC Bloomberg BuzzFeed CBS ESPNcom Forbes FOX USA Today and others provided coverage of the event

GCBAA was represented by Executive Director Justin Apel Program amp Planning Manager Samantha Huff Foundation Board Member Doug York of Ewing Irrigation GCBAA Board Member amp Foundation Liaison Dennis Wagner of Hunter Industries along with Jon Truttmann and Jeff Bine of Hunter Industries

The 10th annual National Golf Day is set for April 26 2017 GCBAA members are invited and encouraged to participate to see firsthand the interworkings of Washington DC

9th Annual National Golf Day a Success in DC

Doug York and Jon Truttmann

Rayburn Foyer ndash Justin Apel Doug York Dennis Wagner Samantha Huff Jeff Bine and Jon Truttmann

Justin Apel Samantha Huff Congressman Steve Knight (CA-25) amp Jeff Bine

8

What They Said on Social Media

Follow us on Facebook amp Twitter

9

Are You Prepared for a Transgender Employee

An issue that has been impossible to miss over the last year is the treatment and accommodation of transgender individuals As employers you should be thinking about how to handle the treatment of transgender employees as well as how to handle training and concerns with your other employees This is a politically and emotionally charged issue and there are no easy answers that will satisfy everyone so what should you do

Several government agencies as well as the President have all made clear their positions on the treatment of transgender individuals Specifically regarding employers of transgender employees the Equal Employment Opportunity Commission (EEOC) and the Department of Laborrsquos (DOL) Occupational Safety and Health Administration (OSHA) have stated their positions with respect to the issue

The EEOC has settled several lawsuits against employers of transgender employees over the last few years While no federal law directly prohibits discrimination based on sexual orientation or gender identity the EEOC has used Title VII of the Civil Rights Act of 1964 which prohibits ldquosexrdquo discrimination and harassment to pursue these lawsuits From these cases it has become evident as to what the EEOC expects out of employers

The EEOC recommends that employers include gender identity in non-discrimination and no-harassment policies This policy should generally provide that discrimination or harassment against transgender individuals will not be tolerated whether the behavior comes from employees customers clients or anyone else Employers should also conduct annual training on avoiding discrimination based on any protected class including gender identity gender dysphoria and sex stereotyping The training should be mandatory for all employees Further managers supervisors and others who work in a human resource capacity are encouraged to undergo more extensive training on these issues

Your employees should refer to a transgender employee as their identified gender and use their gender-identified name Employees who deliberately refer to another employeersquos biological gender or original name would be discriminating against and harassing the transgender employee This discrimination could result in a lawsuit

against both the employee and the employer

When an employee requests that the employer change the employeersquos records to reflect a different gender or name the EEOCrsquos position is that the employer should do as requested The employer should do so without asking for medical records or other requests in an attempt to probe into the employeersquos medical details While the EEOCrsquos position is not clear with respect to a request to verify that an employeersquos legal name has changed this is presumably allowed so to avoid issues with the IRS and the Social Security Administration However even if a transgender employee has not legally changed their name they should still be referred to by their identified name in day to day employment conditions

With respect to restroom use the EEOC simply requires an employer to allow the transgender employee to use the restroom which is ldquocommensurate with their gender identityrdquo without any limitations Again an employer is not entitled to request any medical records proving gender-reassignment therapy or surgery

Further an employerrsquos health benefits plan should not have exclusions based only on sex or gender dysphoria As an example if the benefit plan provides for hormone therapy for any other type of medical condition the plan should also provide hormone therapy for an employee going through a gender reassignment process

Similarly directed at employees OSHA has formally published their position in a release titled ldquoA Guide to Restroom Access for Transgender Workersrdquo OSHA takes the position that ldquobathroom restrictions can result in employees avoiding using restrooms entirely while at work which can lead to potentially serious physical injury or illnessrdquo Therefore OSHA states that all workers should be permitted to use the restroom that corresponds with their gender identity Employees may also choose to use a single-occupancy gender-neutral restroom but should not be required to use such restroom OSHA along with the EEOC states that employees should not ask for verification or legal documentation in order to have access to gender-appropriate facilities

In July of 2014 President Obama signed Executive

HUMAN RESOURCES

BY JACK L SHULTZ amp KRAMER L LYONS LAW CLERK - OrsquoNEILL HEINRICH DAMKROGER BERGMEYER amp SHULTZ PC LLO

10

Order 13672 extending protection in hiring and employment to transgender individuals Specifically it prohibits discrimination on the basis of gender identity by federal contractors in both hiring and daily employment conditions While this order is only binding on federal contractors it demonstrates that the position of the White House is similar to the EEOC and OSHA There are also many states that have enacted transgender specific laws and regulations

Employers should use caution and be cognizant of this issue as the EEOC has been diligently prosecuting these types of discrimination cases While no federal law directly prohibits discrimination or harassment of transgender employees the EEOC and OSHA have found other ways to successfully penalize employers Your state may also have laws or regulations directly prohibiting discrimination and harassment of transgender employees If an employee has stated that they now identify with a different gender and have a new name the employer should accept the employeersquos declaration The employerrsquos other employees should also be trained to avoid discrimination and harassment of their transgender coworkers

Editorrsquos Note This article is not intended to provide legal advice to our readers Rather this article is intended to alert our readers to new and developing issues and to provide some common sense answers to complex legal questions Readers are urged to consult their own legal counsel or the authors of this article if the reader wishes to obtain a specific legal opinion regarding how these legal standards may apply to their particular circumstances The authors of this article Jack L Shultz and Kramer L Lyons Senior Certified Law Student can be contacted at 402434-3000 or at OrsquoNeill Heinrich Damkroger Bergmeyer amp Shultz PC LLO PO Box 82028 Lincoln NE 68501-2028 jshultzohdbslawcom

The evening will play host to our ldquoBuy From Withinrdquo Reception recognizing GCBAA associate members who continue to provide the very best in service to our builder membership and the industry as a whole Following the reception will be our awards dinner live and silent auction and announcement of the raffle winners Keep in mind that all proceeds benefit the GCBAA Foundation and its supporting programs We encourage you to visit the Summer Meeting webpage for a current list of auction items that have been generously donated

After whatrsquos sure to be an electric night the Summer Meeting wraps Wednesday with the Board of Directors meeting and coinciding education that is irrigation specific Certified Builder Members will have the opportunity to take the Certified Irrigation Contractor exam during this time as well With the meeting adjourning on Wednesday we hope yoursquoll consider sticking around for the remainder of the week to experience this historic city

Please contact the office with any questions regarding next monthrsquos Summer Meeting We are here to help you register book your hotel rooms assist with sponsorship opportunities and everything in between We look forward to seeing you next month

PGA Championship Admission

The PGA Championship will take place July 28-31 at Baltusrol Golf Club in Springfield New Jersey Your 2016 GCBAA membership card when accompanied by a photo ID offers you complimentary grounds admission into the tournament Check out wwwpgacompgachampionship for additional information on the tournament

CONTINUED FROM FRONT PAGE

GCBAA Set to gather in Jersey City for its Summer Meeting

11

DEVELOPERrsquoS GUIDE

NOT Business as Usual

Developers ndash like golf course builders ndash have changed in very basic and impactful ways The results will be widespread diverse and unlike the housing boom cycle that was so generous for golf course builders

The concept of a ldquodeveloperrdquo has changed Private club boards and individual golf course owners are todayrsquos developers The result is smaller projects with highly focused intentions such as new tees and bunkers renovated greens and or dedicated drainage and arboreal projects

Many of the large-scale residential developers and builders have shelved past methods for community development and as a consequence golf courses were assigned different priorities and preferences Golf remains a lifestyle priority for many of the largest homebuilding companies These companies are re-sorting the timeline for golf courses which have been a drag on internal rates of return Smaller and less expensive amenities such as fitness facilities and Starbucks-type venues substitute wellness and socialization as the highly attractive early-in-the-project amenities

The shift in thinking is worrisome to many golf course builders and tests their collective commitment However GCBAA members have now experienced the greatest housing booms in the history of the planet ndash and with it one of the greatest growth surges in new golf course development Likewise builders have survived the worst economic declines since the Great Depression Such dramatic highs and lows provide wisdom insight and a heckuva roller-coaster ride

What does the future hold for golf course builders GCBAA builders must develop new and more efficient methods in order to unlock emerging opportunities

Understanding that they now operate within a new business paradigm golf course builders must implement several key changes in process

1 Be small and act BIG Golf course builders must be ever more resourceful solution providers for developers of all types The shift to smaller projects

directed by servant leaders and club volunteers means that GCBAA members need to refine their project management and redundant communication skills Only on certain projects will GCBAA members be dealing with college-educated engineers and project supervisors

2 Recognize that funding will be a point of pressure for clients and of opportunity for builders who can be good shepherds of project resources

3 Support where and how golf fits into the overall plan Golf remains important to more than 24 million people according to the National Golf Foundationrsquos April 2016 update Golf remains ldquostickyrdquo with its core audience segments and churns roughly 3 million golfers per year Three million into the game and roughly the same number who leave golf for reasons such as time and economic constraint

Opportunities are emerging for GCBAA members Most opportunities are local in nature smaller in scope and budget and more demanding due to lack of experience for ldquodevelopersrdquo The opportunity lies in the fact that GCBAA builders can fill important needs

New projects will surface in states such as Arizona California the Carolinas Florida Georgia Nevada and Texas Almost 80 of the top 50 new residential communities from 2015 launched within these states

Solutions must be on a smaller scale and ready-to-demand Most developments will source capital from local resources such as member assessments local banks and wealthy individuals Builders who can be nimble responsive and on-budget will prosper

Four big takeaways for golf course builders

1 After a significant market correction golf remains a primary amenity and land-planning solution for most property developers And golf retains advantageous ldquopullrdquo for 40- to 70-year age cohorts of high household income and educational attainment New types of ldquodevelopersrdquo have

BY HENRY DELOZIER GLOBAL GOLF ADVISORS

12

emerged they are club committees and boards of directors

2 It is NOT business as usual Most successful builders will have changed their methods and systems while continuing to rely upon experienced expert and proven people

3 The opportunities that are attainable requires that small companies act big by sharing procurement expertise and network reach Big builders must use their strengths of access to capital and people to act small by being on-point and highly accessible and

4 Advanced customer relationship management is essential for every golf course builder ndash whether the developer is a club or a homebuilding company Get to know everyone and see that you are known to everyone

Henry DeLozier is a principal at Global Golf Advisors the largest consulting company in the world specialized in golf-related businesses wwwglobalgolfadvisorscom

FUTURE MAJOR GOLF EVENTS

MastersAugusta National Golf Club Augusta GA

2017 ndash April 6-9

2018 ndash April 5-8

US Open2017Erin HillsErin WI ndash June 12-18

2018Shinnecock Hills Golf ClubSouthampton NY ndash June 14-17

British Open2016Royal Troon Golf ClubJuly 14-17Scotland

2017Royal Birkdale Golf ClubJuly 20-23England

2018Carnoustie Golf LinksJuly 19-22Scotland

PGA Championship2016 Baltustrol Golf ClubSpringfield NJ ndash July 28-31

2017Quail HollowCharlotte NC ndash August 10-13

2018Bellerive Country ClubSt Louis MO ndash August ndash TBA

GCBAA Welcomes New Charter Member Lepanto Golf Construction

The GCBAA is pleased to welcome Lepanto Golf Construction Inc as the associationrsquos 49th Charter Member Lepanto Golf is a Certified Builder Certified Renovation Builder and Irrigation Contractor With nearly 30 years of golf course industry experience Lepanto Golf is recognized as one of the premier contractors with experience at all levels from new construction projects to the smaller renovation projects All made possible with a loyal and talented staff whose key personnel have been together since the creation of the company

Lepanto Golf Construction Inc is based in Pomona Park FL While most of their projects have centered around South Florida their crews and specialized golf course construction equipment have recently completed projects throughout the Eastern United States such as Massachusetts New York Virginia Michigan Illinois and as far west as Arkansas and Texas

Lepanto Golf has had the opportunity to work with many of the industryrsquos premier golf course architects at some of the most highly regarded golf clubs in the country Whether constructing a new golf course or restoring a classic masterpiece Lepanto Golf takes great pride in their attention to detail and high quality of work

Lepanto Golf is looking forward to a bright future and growth alongside of GCBAA and its fellow members

Please join us in welcoming Lepanto Golf Construction as GCBAArsquos 49th Charter Member

Medalist Golf Club Hole 18 - Hobe Sound FL

Winchester Country Club Hole 9 - Boston MA

Winchester Country Club Hole 14 - Boston MA

14

Fleetwood Services LLC Welcomed as GCBAArsquos 50th Charter Member

The GCBAA is pleased to welcome Fleetwood Services LLC as the associationrsquos 50th Charter Member Fleetwood Services LLC is an Associate Builder of GCBAA and has been building and renovating golf courses since 2010

Based in Dallas TX Fleetwood Services LLC is owned and operated by Robert and Pam Fleetwood Robert has been in the golf course construction and development business since 1986 and has built more than 250

courses Fleetwood Services LLC employs over 50 personnel who have the knowledge needed to complete every aspect of a project in a timely manner

Fleetwood Services LLC has completed

over 140 jobs for various golf courses and country clubs both public and private since 2010 The following are completed 18 hole remodels including irrigation performed by the Texas-based golf course construction company

- Rolling Hills Arlington TX ndash Designed by Colligan Golf

- Squaw Creek Golf Course Willow Park TX ndash Designed by Colligan Golf

- Rockwood Golf Course Fort Worth TX ndash Designed by Colligan Golf

- Maridoe Golf Course Carrollton TX ndash Designed by Steve Smyers

Please join us in welcoming Fleetwood Services as GCBAArsquos 50th Charter Member

Charter Membership is reserved for GCBAA members who demonstrate a strong interest in continuing the success and growth of the organization and express their support by making a one-time minimum contribution of $10000 in addition to annual membership dues

Photos courtesy of Fleetwood Services LLC

15

GCBAA Regional Meeting amp Executive Board Meeting tee off in Texas

Tuesday April 12 members of the GCBAA Executive Board held their spring meeting in Addison Texas Executive Board Members included Immediate Past President Rick Boylan current President Scott Veazey Incoming President Pat Karnick Treasurer Judd Duininck Vice President Dennis Wagner Secretary Ellen Davis and special guest GCBAA Board Member Mark Creighton GCBAA Executive Director Justin Apel and Program Planning Manager Samantha Huff were also present Staff provided summaries of the 2016 Golf Industry Show in San Diego as well as other activities the executive office is working on The group then joined early arrivals for the following dayrsquos Regional Meeting at the Topgolf facility in Carrollton TX

On Wednesday April 13 over 50 attendees converged on Maridoe Golf Club for the first GCBAA Regional Meeting of 2016 The golf course formerly known as Honors Golf Club was undergoing a complete renovation Just outside of the meeting area of the club house the group could witness acres of the property completely under renovation Course architect and ASGCA Past President Steve Smyers along with GCBAA Charter Member Fleetwood Services LLC amp Certified Builder Heritage Links are assisting with the design and construction Course irrigation designer and GCBAA Member Tony Altum of AS Altum amp Associates provided insight on irrigation trends as well as a very interesting update from the Director of Golf Services at Topgolf Libby Godlove We appreciate the support from our regional allied contacts USGA Green Section John Daniels GCSAA Field Representative Brian Cloud and Chuck Higgins PGA of America regional manager Steve Smyers and golf course superintendent Shawn Westacott were also on hand to discuss the Maridoe project GCBAA Charter Members Rain Bird Profile Products and ADSHancor each shared installation techniques of their products and we wrapped up with best management practices for operating and maintaining equipment with David Haggerty of Kubota We would like to thank all of our attendees and sponsors for a great couple of days in Texas

Eagle Support Birdie Support Par Support

GCBAA Executive Board Members amp Staff

Tony Altum amp Steve Smyers Education in full swing

GCBAA Charter Members Bryan Juwig and GCBAA Board Member Rick Williamson LASCO Fittings Inc

Personal Tour of Maridoe Golf Club ndash Tim Hubbard Steve Smyers Ian Williams Samantha Huff Rick Williamson Mike Perez amp Justin Apel

Golf Course Shaper Jake Cope amp Justin Apel

16

Monday August 1Sticks for Kids Golf Outing

amp Opening Reception Tuesday August 2

Full Day Education Program with Awards Dinner amp Auction Wednesday August 3

Irrigation Symposium amp Board of Directors Meeting

Networking bull Family Fun bull Education bull PGA Championship

HYATT REGENCY GCBAA HEADQUARTER HOTEL HOME OF THE STATUE OF LIBERTY

JULY 28 - 31SPRINGFIELD NJ

GCBAA 2016 SUMMER MEETING

JERSEY CITY NJ bull AUGUST 1-3 2016

Registration Open at gcbaaorgnews-eventssummer-meeting17

Junersquos Arizona Regional Meeting a SuccessGCBAA almost beat the heat of Arizona by scheduling its second regional meeting June 8 at Mesa Country Club We were told we missed the mild weather before a heat wave had settled in for our meeting Fortunately the roof of the Diamondbacks stadium was closed for our Tuesday night opening event watching the Arizona Diamondbacks play the Tampa Bay Rays On Wednesday the group began early with the always insightful GCBAA Member Henry DeLozier of Global Golf Advisors Henry offers optimism of the golf market by utilizing trends they are seeing in the development world Henry and GCBAA both promote the message to our membership to be well versed and educated to be more than low bid on projects There are ways that the membership can position themselves to be a resource to golf facilities GCBAA members offered education and trends of products used in construction including Ted Fist with Capillary Concrete Randy Hamilton with Profile Products and Joe Traficano with West Coast Turf We also welcomed representatives from local allied organizations Jeff Jensen of GCSAA as well as local ASGCA members Gary Brawley and Forrest Richardson Guest presenters Bert Hagen with Stotz Equipment and Jeff Frair with Empire Machinery provided continuing education on challenges contractors are facing with equipment maintenance We once again thank all of our attendees and sponsors who were a part of the event

Eagle Support Birdie Support Par Support

Forrest Richardson amp Steve Sakurai

ASGCA Member Gary Brawley

Regional Meeting underway in Arizona Members and guests networking between sessions

Group photo ndash Wrapping up the Arizona Meeting

GCBAA Guests enjoying the Diamondbacks Game

18

GCBAA Leadership represented at ASGCArsquos Annual Meeting

Reminder of the Caterpillar Partnership with the GCBAA Foundation

GCBAA Executive Director Justin Apel and President Scott Veazey were honored to be guests at the 70th Annual gathering of the American Society of Golf Course Architects in Washington DC April 24-26 The meeting hosted over 100 members and spouses as well as nearly 30 special guests Outgoing President Steve Smyers has been a great friend to GCBAA and we congratulate him on his presidency The education agenda featured some unique discussions and presentations A fitting presentation for the area in which the meeting was held was a presentation on ldquoPresidents Who Golfrdquo given by Jonathan Cummings What followed was a healthy discussion on the changes in the golferrsquos expectations from generation to generation There is a significant change in what the generation of baby boomers has for expectations in their golf experience course location and condition while the younger generations of X Y and Millennials are all about the experience of who they are playing with This changes course operations design and the future of the game to cater to this upcoming generation of golfers The remaining education agenda featured a diverse discussion from bunker liners and WOTUS to allied updates and of course networking on the golf course Congratulations to the 2016 Donald Ross Award honoree Michael Bamberger and Greg Martin as he was introduced as ASGCA incoming president

Are you signed up We shared in our last issue details of our new partnership program with Caterpillar Inc and the GCBAA Foundation Caterpillar Inc and the Cat dealer network through their Cat Rental National Accounts Program has created an incentive program to further Caterpillarrsquos commitment to supporting the GCBAA its Foundation and the game of golf

This program will recognize the collective rental volume of GCBAA Members and reward a rebate of one half of one percent (05) rental volume for our membership to the GCBAA and Foundation

To begin you will need to sign and return the voluntary agreement identifying your interest in supporting the GCBAA Foundation and this program Copies are available of the agreement by contacting the GCBAA Executive Office or GCBAA Member Chris Caccavale Rental National Account Manager Caterpillar Inc caccavale_christopher_mcatcom or (570) 647-9157 Next you simply continue to rent machines from a participating Cat dealer Cat dealers and their Cat Rental Stores have nearly 800 locations where you can rent a full line of Cat machines including attachments work tools and even non-Cat equipment such as pumps utility carts and other golf course related equipment to complete your projects

Justin Apel amp Gary Brawley

19

The GCBAA has been working on a program for individual members who might need specialized insurance coverage for

their business GCBAA has partnered with a proven agency and would like to invite you to check and see if it works for you and your business INSPRO Insurance Agency Inc in Lincoln Nebraska can easily compare your current coverage with their offerings as well as offer advice on making sure you have all of the coverages for the type of work you are involved in This is a completely voluntary program and we know by comparing some of our members who have already participated in the program that nearly 50 savings are available on Errors and Omissions Insurance as well as Professional Liability coverage Contact the GCBAA office for more information

Dismal River Trip (Mullen NE) - Ewing IrrigationIncludes (2) rounds of golf for a foursome at Dismal River Golf Club (1) night of lodging at Dismal River Golf Club and transportation from Arizona or Texas via Ewing Jet to and from North Platte

Disney Vacation Package - The Toro CompanyPackage includes a 4-Day3-night stay in one room at the Caribbean Beach Coronado Springs Port Orleans French Quarter or Port Orleans Riverside Resort (based upon availability) and four 4-Day Park Hopper Passes to the Magic Kingdom Animal Kingdom Epcot Center and Hollywood Studios

(2) Tickets to the 2016 Ryder Cup at Hazeltine National Golf Club in Chaska MN (Saturday amp Sunday) - Duininck GolfTickets are International Pavilion tickets Actual tickets will not be available until mid-late August

$500 Home Depot Gift Card - Fleetwood Services LLC

Scotty Cameron X7M Putter - Profile Products LLC

28-Day Rental of Rubber Tracked Skid-Steer Loader - Sunbelt Rentals

Stihl Weedeater - Greenville Turf amp Tractor

GolfBuddy WT5 GPS Watch - Profile Products LLC

(4) Greg Norman Autographed Sticks for Kids Bags - Greg Norman

Greg Norman Collection Straw Hat autographed by Greg Norman - Great White Shark Enterprises LLC

Greg Norman Collection Baseball Cap autographed by Greg Norman - Great White Shark Enterprises LLC

Photo autographed by Greg Norman - Great White Shark Enterprises LLC

Wags Grillinrsquo Rub Gift Basket - Dennis Wagner

ISCO Goodie Basket - ISCO Industries IncBackpack Tervis Tumblers Camelback water bottle umbrella and Pro V1 golf balls

Check the GCBAA website for updated items and to donate

GCBAA Offers New Member Benefit Program

Donations pouring in for next monthrsquos Foundation Auction amp Raffle

GCBAA Attends National Alliance for Accessible Golf Meeting

The National Alliance for Accessible Golf is an organization working to ensure the opportunity for all individuals with disabilities to play the game of golf Formed in the summer of 2001 the Alliance

is represented by major golf recreation and therapeutic organizations in the United States including the Golf Course Builders Association of America GCBAA serves on the Alliance Board of Directors and met with other board members after National Golf Day in May The Club Managers Association of America in Alexandria VA hosted the group for a daylong meeting While the agenda consisted of the regular housekeeping items for any board the group also discussed successes of the programs the Alliance oversees The Alliance Grant Program has funded 96 locations since 2010 $722050 in total amount funds have been awarded in 26 states helping approximately 9000 individuals with disabilities enjoy the game of golf These grants provide awareness training and funding for programs to help golfers with disabilities learn and transition into playing the game of golf Keep up the good work NAAG

2015 Awards Auction and Dinner ndash Colorado Springs CO

20

A000-043303-6 (Profile Golf Ad)Color 4color

Size T - 80 x 1175 B - 85 x 1225 L - 75 x 100

SIZE B GCBAA Newsletter-Earth Shaping News

Contact Us for On-Site Consultation and Soil Evaluation

golfprofileproductscom bull wwwprofilegolfcom bull 8002076457

For any site condition you might face we are here to meet

that challenge Nasty soil Out-of-spec sands Vertical

embankments Near-drought conditions Monsoon rains

As the worldrsquos largest manufacturer of erosion control

turf establishment and soil amendment products Profile is backed

by a team of experts and a global distribution network You

can count on ProfileGolftrade to bring the know-how anywhere

in the world to deliver holistic cost-effective solutions

Meeting your challenges from

every angle

EROSION CONTROL bull VEGETATIVE ESTABLISHMENT bull ROOTZONE DEVELOPMENT

21

Like the foundation of any structure a properly built subgrade is critical to the successful construction of a putting green In many cases building the subgrade is the most difficult part of the process but it also is the most important When building a green to USGA construction guidelines extra care must be taken to create a quality foundation This will allow subsequent construction steps to be accomplished effectively

The USGA Recommendations For a Method of Putting Green Construction state that the subgrade should conform to the general slope of the finished grade Placing grade stakes on 20-foot intervals typically provides enough information to achieve the general contours of the finished green However in cases where extreme precision is required a more intensive staking scheme may be necessary

During shaping every effort should be made to ensure that the subgrade is stable and unlikely to settle or shift If the subgrade is built from fill material it is imperative to build in stages or ldquoliftsrdquo When building in lifts the final subgrade elevation is reached 10-15

feet at a time The soil should be compacted at each stage to eliminate any air pockets and reduce the risk of settling If the subgrade material is wet and resists proper compaction one option is to remove the base soil and spread it out to dry Once the soil dries it can be replaced and used to build a firm subgrade If the soils are inherently unstable it may be necessary to lay geotextile fabric over the finished subgrade to prevent the gravel layer from sinking into the soil However do not cover drainage lines with geotextile fabric install the fabric either beneath the pipes or between the drainage lines

After the subgrade has been shaped smaller equipment generally is used to smooth and further compact the subgrade During this stage any large clods (greater than one inch in diameter) should be eliminated and any low areas where water might accumulate should be filled Cavity walls should be steep enough to prevent large differences in the depth of mix near the edge of the green Vertical walls are easier to create when coring out an existing green while sloped walls are more common when building a new green

A quality subgrade is essential to successful green construction without it all future steps in the construction process will be compromised For more information on putting green construction refer to the USGA Green Sectionrsquos digital collections ldquoBuilding the USGA Green Tips for Successrdquo and ldquoA Guide to Constructing the USGA Putting Greenrdquo Additional resources on putting green construction and other topics can be found on the Course Care section of USGAorg

ALLIED ASSOCIATIONS

A Foundation For Success Tips for Building a USGA Green Subgrade

A quality subgrade is essential to successful green construction (Photo Credit Brett Hochstein)

22

In April CMAA announced the creation of regional one-day summits designed to bring together a clubrsquos General ManagerCEO and the Club President or a Board Member for cooperative education on club leadership and governance The GovernanceLeadership

Summits will provide a structured environment to engage some of the best ideas and practices evident in clubs from around the country

This idea was born out of the successful Pre-Conference Workshop Executive Leadership at a Higher Level presented by Dick Kopplin and Kurt Kuebler CCM Kopplin amp Kuebler LLC The full day workshop in San Diego CA united the clubrsquos General Manager and President for education focusing on key success strategies

CMAArsquos Senior Vice President of Professional Development Jason Koenigsfeld PhD shared ldquoOur members raved about this session and expressed the need to bring this type of education to their boards in their local areas We know it is difficult for board members to travel to our Conference and thus we created six regional and easily accessible workshops for 2016 and early 2017rdquo

The first summit was held June 15 at Baltusrol Golf Club in Springfield NJ with more than 65 club General Managers and Board Members in attendance and hosted by General ManagerCOO Kevin P Vitale CCM

The summit provided a concentrated day of education balancing theory and practice on the topic of Private Club Board Governance and Leadership The day began with Dick Kopplin and Kurt Kuebler CCM of Kopplin amp Kuebler LLC setting the stage for effective governance models and organizational structure Kuebler explored multiple governance topics including organizational health industry trends leading club best practices roles and responsibilities term limits board and committee orientations and board self-evaluations

Kopplin shared ldquoEveryone committed to the GovernanceLeadership Summit concept truly believes this could be a game changer in the private club world Based on the comments over the past few years from the CMAA

Pre-Conference Workshops it has been evident that Club Presidents in particular are eager for this kind of information and education The value of the summits is not only inherent in the educational offerings but the opportunity to network with other Club Presidents and General ManagerCEO to discuss best practices relevant for each participating clubrdquo

The Interactive Panel Discussion on Current Governance Challenges was facilitated by Tom Wallace CCM and included Vitale and John Reid the Treasurer Finance Chair and Board of Governor Baltusrol Golf Club

After lunch and an attendee networking break the focus moved to change and innovation management presented by Jeff McFadden CCM CCE the CEO of the Union League of Philadelphia McFadden tackled the difficulties of forward thinking to meet member needs the evolution of the club industry effective member engagement and how the use of technology can benefit the club

Next CMAA CEO Jeff Morgan FASAE CAE and Jason Koenigsfeld dove into change and evolution and why clubs must evolve The discussion focused on the importance of engagement of multigenerations of members strategically setting up the board and data-driven decisions vs emotional decision making As well Morgan explored several change strategy models ndash VUCA Pestel and Competitive Forces

Dick Kopplin closed out the day with a focus on how General Managers and Board members can work together to building a long-lasting community and share the dayrsquos key take-a-ways Afterwards attendees adjourned for more informal networking hosted at Baltusrol Golf Club

Additional summits will be presented Desert Mountain Club in Scottsdale AZ (August 12) Bent Tree Country Club in Dallas TX (August 26) The Olympic Club in San Francisco CA (September 12) Conway Farms Golf Club in Chicago IL (September 20) and the Atlanta Athletic Club Atlanta GA (January 19 2017) Additional sites are in development for 2017

For more information please visit wwwcmaaorggovernancesummit

CMAA Tees Up Good Governance Through Regional GovernanceLeadership Summits

23

NGCOA

ALLIED ASSOCIATIONS

The NGCOA recently completed the development of a new strategic plan and we would like to share where we currently are And because strategic planning is such a journey as opposed to a race with a clear finish line wersquod also like to give you a sense of whatrsquos to come

A new strategic plan often comes with the hiring of a new leader But our purpose was more than that We decided a new way forward was needed after watching the Great Recession impact your businesses We saw the pressure course owners and operators were under to operate profitably And we understood the new economy forced you to question the value of everything including the value the NGCOA brought to your business

We now have a comprehensive plan designed to achieve our vision of being your most valuable business resource and advocate It centers around three key efforts education advocacy and commerce

On the education front we are already creating additional content to complement Golf Business while providing a deeper dive on subjects most important to you This is taking shape in a robust offering of webinars and podcasts at new educational events and on information-sharing platforms like our highly-successful Accelerate which in addition to its active listserv is already housing a full library of articles whitepapers and more In any form you can be confident the information will be relevant easy to access pragmatic and actionable In short content that makes you smarter and more competitive

We are committing more than ever to protecting our membersrsquo and the industryrsquos best interests For the first time the NGCOA is investing to become the leading advocate for golf courses not only on public policy issues but on intra-industry influences affecting

your business Nowhere is this more evident than in the recent hiring of a director of advocacy to lead this effort Whether working with allied groups to fight regulatory threats or establishing standards to facilitate more favorable relationships with tee-time distributors rest assured ownersrsquo and operatorsrsquo collective voices are being heard

The NGCOA sees its role as being a partner facilitating business activity for members Education and advocacy play roles but there is a specific effort in our plan to build sound progressive programs and services that enhance economic growth and vitality for your business and the industry at large Not unlike a chamber of commerce your association wants to assist in bringing you business That can take many formsmdashthe most obvious being by attracting and developing new players But new food-and-beverage programs creating alternative uses for facilities and more are also key to success The NGCOA team led by our new director of commerce will be developing and bringing these opportunities to members very soon

The strategic process is a journey The best ones donrsquot end up on a bookshelf gathering dust but executed daily and refined based on results Wersquore prepared to do just that

Again this plan was built by listening carefully to what members want and need In doing so the importance of listening and two-way conversations were once again reinforced Therersquos no other way something as important as a strategic plan can be accomplished For that matter therersquos no other way for the NGCOA to fulfill its mission

Joe Rice is the Chief Strategy Officer of the National Golf Course Owners Association

Embarking on a New Journey The NGCOA is instituting a new strategic plan in order to become the most valuable business resource and advocate for golf course owners and operators

24

At this yearrsquos Golf Business Symposium NGF presented our latest findings on the junior golf market a segment that is bigger and more diverse than many observers realize And a group that should give us reasons to be optimistic about the gamersquos future

Today the number of junior golfersmdashdefined as individuals between the ages of 6 and 17 who played at least one round of golf in the past yearmdashis nearly 3 million Twenty years ago in 1995 the number of junior golfers was also nearly 3 million However to assume nothing has changed is to miss a much more interesting story

Between 1995 and 2004 thanks in part to the presence and resonance of Tiger Woods the number of junior golfers shot up reaching a peak of 41 million But beginning in 2005 and due largely to the global economic crisis golf participation in this set fell steadily bottoming out in 2011 at 24 million Since then wersquove seen healthy growth of 25 back to 3 million in 2015

But more important than the overall number is the demographic make-up of those 3 million kids Because in key areas golf is making very important inroads

Females

In 1995 girls made up only 17 of all junior golfers Today they total one third To put that into perspective the overall proportion of female golfers (age 6+) has hovered around 20 percent for as far back as NGF has tracked participation Girls are getting and accepting the message that golf can be both welcoming and fun This would seem to be the result of increased visibility of the LPGA and its young stars as well as innovative programs like LPGA Girls Golf and possibly longer-term effects of Title IX

Non-Caucasians

Similar to the growing proportion of junior girls who played in 2015 the number of non-white juniors has

grown as well Twenty years ago only 1 out of 17 junior golfers was non-Caucasian Today that number is nearly 1 out of 3 Thatrsquos an impressive rise and speaks to the broader appeal of professional golf the power of institutions like The First Tee inclusive programs across the country and demographic changes in the US population

Lest you think these two shifts in demographics also reflect shrinking economic power today two-thirds of all junior golfers come from households making $75000 a rise of nearly 20 from 20 years ago More diversity has come with more spending power and points toward a future golfing population that far more accurately mirrors the countryrsquos population

Starting Younger

And therersquos another trend that could prove beneficial to the industry in the years to come Todayrsquos junior golfers are coming to the game younger There are 50 more junior golfers under age 12 than there were in 1995 This is a good sign because research shows that the age of introduction positively affects the level of engagement

In NGFrsquos recent Millennial research we found that Millennials who started playing before age 14 are nearly twice as likely to become Core golfers (those who play 8 or more rounds a year and account for more than 90 of total rounds and spending) Therersquos also a much stronger level of enjoyment among Millennials who start golf early Four out of five say

The Changing Face of Junior Golf

CONTINUED ON PAGE 26

25

By Rhett Evans CEO

ldquoThank yourdquo is a simple phrase that means so much Yet we often save it for special occasions or for someone who comes to our rescue in a time of need For example I know I donrsquot say ldquothank yourdquo nearly enough to my wife Colleen who

takes care of things at home while Irsquom on the road for GCSAA business

Itrsquos not only an important sentiment to express in our personal relationships though Itrsquos also essential to communicate appreciation in our professional roles Research has shown that employees will work harder when their boss conveys appreciation for their efforts Saying ldquothank yourdquo is a sign of respect for another person and it indicates you donrsquot take that person for granted I hope each of you takes the time to thank your staff for a job well done

Another hope of mine is that golfers have taken the time to thank you for your work in the golf course management profession After all you take care of the biggest and most vital asset any golf facility has ndash the golf course

Perhaps you saw our ldquoThank a Golf Course Superintendentrdquo commercials last year on Golf Channel These spots featured some of the best golfers in the game offering the tag line ldquoIf you love golf like I do thank a golf course superintendentrdquo

This year GCSAA has added celebrities to the lineup of those voicing their thanks for the work you do every day The new commercial features stars such as Grammy Award-winning entertainer Justin Timberlake NFL Hall-of Famer John Elway and NBA Hall-of-Famer Charles Barkley in a 30-second spot airing now through October on Golf Channel

Along with the commercial wersquore running a sweepstakes to take full advantage of the momentum from the ldquoThank a Golf Course Superintendentrdquo campaign The winner will receive a trip for two to the 2016 American Century Celebrity Championship in July in Lake Tahoe Nev Get all the details at wwwgcsaaorgthankasuper

The Value of lsquoThank Yoursquothey enjoy the game ldquovery muchrdquo (thatrsquos 20 higher than among those who started later) and 85 say they are ldquovery likelyrdquo to continue playing as they get older

Perceptions of the game are a strong indicator of enjoyment frequency of play volume of spending and likelihood to continue playing NGFrsquos Millennial research showed that those who start younger have more positive perceptions about the game and fewer negative ones than those who picked up the game later They strongly agree that golf is a good form of exercise a great family activity time well spent a good way to enjoy the outdoors even cool Those younger adopters disagree more strongly with assertions that golf is dull or boring bad for the environment elitist and exclusionary or is an old manrsquos sport

The industry should be encouraged by what wersquore learning about the youngest golfers Golf rsquos efforts to attract more demographically diverse youngsters seem to be working and with more kids picking up golf at a younger age there is hope that this next generation of golfers will remain committed to the game throughout their lifetime Still wersquove only scratched the surface in terms of truly understanding todayrsquos juniors We need to delve more deeply into these positive signs which is why the NGF will soon begin an in-depth study the largest of its kind on the Centennials (those born since 1997) Yoursquoll be hearing more about the study and our findings in the months to come

ALLIED ASSOCIATIONS

26

Wersquoll promote the contest with TV and radio spots as well as through print advertisements in GCM and affiliated chapter publications If your chapter publication can help spread the word abou the campaign and contest please contact our marketing and communications team for more information Russell Sypowicz associate director of marketing at rsypowiczgcsaaorg or Craig Smith director of communications and media relations at csmithgcsaaorg

In the end however this campaign is not about the number of entries for a sweepstakes Our goal is to educate golfers about all that superintendents do to provide enjoyment for those playing the game and hopefully to inspire them to reach out to you to say ldquothank yourdquo in person

Several superintendents have shared with me and with our staff about just such instances at their facilities One was Paul Latshaw CGCS and director of grounds operations at Muirfield Village Golf Club in Dublin Ohio the host course for the Memorial Tournament each year

As you probably know Muirfield is Jack Nicklausrsquo pride and joy and Nicklaus was the lead figure in the ldquoThank a Golf Course Superintendentrdquo commercial last year He went out of his way to support our campaign and he was just as gracious when I had the chance to thank him in person He knows how hard Latshaw works

ldquoI always have been a Nicklaus fan even to the point of working some for his design firm for two years early on in my career at Muirfieldrdquo says Latshaw who is in his 13th year aty Muirfield Village ldquoMr Nicklaus has always placed a value on agronomuy and the superintendent I donrsquot know of any other design firm that has had agronomists on staff or as consultants

ldquoSo when Mr Nicklaus took the time to support us and our profession that meant the world to me Irsquove had members too take notice and stop to say lsquothank yoursquo It makes me proud to be a superintendent and I appreciate all that GCSAA is doing to elevate our profession So lsquothank yoursquo GCSAArdquo

No thank you Paul And thank you to all our members who work each day to deliver the best conditions they can for golfers while protecting the environment and our natural resources

new members

ASSOCIATE MEMBERS

Atlantic Irrigation Specialties Inc111 Lafayette AvenueN White Plains NY 10603Phone (800) 878-8873Contact Fred RappEmail frappatlanticirrigationcom Atlantic Irrigation Specialties is a full service Rain Bird golf irrigation distributor supplying eight (8) states in northeast and Mid-Atlantic

Blackburn Mfg Co908 W Hwy 275Neligh NE 68756Phone (800) 942-5816Contact Christa Blackburn-SchindlerEmail infoblackburnflagcom Blackburn Mfg Co is unmatched in quality marking flags with the best customer service in the industry for over 60 years Marking Flags Posting Signs Inverted Marking Paint All Flagging Tape Measuring Tapes Utility location athletic field and pavement striping paint safety zone supplies barricade tape

BUILDERIRRIGATION CONTRACTOR APPLICANT

Diamond Golf International Inc23753 Sonata DriveMurrieta CA 92562-4662Phone (951) 696-0426Contact Salvador RodriguezEmail saulrodriguez82hotmailcom Website wwwdiamondgolfmx Golf course construction agronomist consulting lake building consulting design

PROFESSIONAL MEMBER

Tony Altum ndash AS Altum amp Associates10311 Towne RoadCarmel IN 46032Phone (317) 679-3285Contact Tony AltumEmail taltumasaltumcom Website wwwasaltumcom AS Altum amp Associates has built a reputation in the golfing community as one of the worldrsquos most trusted leaders in irrigation design and consulting

27

2016 Rossi Recipient Jim Moore Retires from USGA

If you know the USGA Green Section then you are bound to have had the pleasure of interacting with Jim or Kay Moore both of whom retired on June 1 2016 Both Jim and Kay joined the USGA Green Section in 1984 as director of the Green Sectionrsquos former Mid-Continent Region and as administrative assistant for the region respectively

Jim Moore has worked in multiple functions over 32 years of dedicated service to the USGA He was instrumental in leading and coordinating the collaboration of the 2004 revision of the USGA Recommendations For a Method of Putting Green Construction Most recently Moore led the USGA Green Section Education and Outreach program During his tenure Moore also provided years of dedicated service as a member of the USGA Green Section Turfgrass and Environmental Research Committee a role in which he will continue after retiring

Both Jim and Kay have made lasting impressions on the USGA and the golf industry through their combined 64 years of service They will be missed by their USGA colleagues and the thousands of golf courses they helped along the way

West Coast Turf Offering Three New Varieties to Minimize Water Use

West Coast Turf has expanded their inventory to include three new drought tolerant varieties West Coast Native Bentgrass (Agrostis pallens)

Hillside Native Fine Fescue and Kurapia turf alternative groundcover for landscape and golf course use

ldquoNative grasses are playing an important role in landscaping with water conservative plants and Kurapia is something exciting and completely different than anything we have ever grown We are constantly looking for the best varieties to minimize water useldquo said John Marman West Coast Turf rsquos vice president of sales and marketing

West Coast Native Bentgrass (Agrostis pallens) is a cool season grass with rich deep green color and withstands light foot traffic It requires half of the water of customary cool season turf and half the mowing and maintenance It can also be left un-mowed creating the floppy look of a natural meadow

Hillside Native Fine Fescue is perfect for relaxed landscapes and slope stabilization It has a deep rootzone thus making it extremely drought tolerant It is slow growing with loose slim leafed blades

Kurupira is a University of California tested drought tolerant turf alternative groundcover Once established it requires less water and little maintenance It grows close to the ground and if left un-mowed is covered with small white sterile flowers most of the year

ldquoWe like that not everyone has to have the exact same looking lawn or green areas These new grasses and the groundcover allow for some diversity and creativity in landscape design You donrsquot have to sacrifice your lawn to be environmentally responsible Choose the right variety and water wiselyrdquo

West Coast Turf is a full-service sod stolonization and hydroseeding company with 5 offices throughout California and Arizona and headquarters in Palm Desert CA West Coast Turf grows more than 30 varieties of natural turf

MOVERS amp SHAPERS

28

GCBAA MEETINGS CALENDAR

2016 Summer MeetingAugust 1-3 2016Hyatt Regency Jersey City - Jersey City NJ

2017 Summer MeetingAugust 8-10 2017Omni Charlotte - Charlotte NC

Future Golf Industry Show SitesFebruary 8-9 2017Orange County Convention Center - Orlando FL

February 7-8 2018Henry B Gonzalez Convention Center - San Antonio TX

MAY 18 2016National Golf Day - Washington DC

Avendra Signs National Agreement with JacobsenAgreement includes all US-based Marriott properties

Jacobsenreg a Textron Inc (NYSE TXT) company recently signed new national account agreement with Avendra

The agreement with Avendra will allow all US-based Marriott properties to purchase Jacobsen equipment at exclusive member pricing Marriott currently has 18 properties with 24 golf course facilities in the United States

Avendra is North Americarsquos leading procurement services provider serving the hospitality and lodging industries Avendra customers gain access to contracts leveraging over $4 billion of annual purchases expert advisory services and in-depth purchasing data and analysis The company is headquartered in Rockville MD and has regional offices throughout North America For more information please call (866)-AVENDRA or visit wwwAvendracom

Avendra selected Jacobsen after the company spent several months testing and reviewing Jacobsenrsquos full line of turf maintenance equipment

ldquoWersquore very excited to be working with Avendra and Marriott propertiesrdquo said David Withers President and CEO of Jacobsen ldquoWe look forward to helping Marriott properties throughout the US present superior conditions for their customersrdquo

movers amp shapers sodseedsoil

Does your company have exciting news to share

Wersquoll help you spread the wordContact Samantha Huff samantha_huffgcbaaorg

or call 402-476-4444

Life is short Sod it

Quality Variety Service

888893-8873westcoastturfcom

Put your trust in West Coast Turf

Featuring over 30+ grasses including bentSt Augustinezoysia bermuda paspalum blue rye kikuyu and fescue

Installation hydroseeding and NEW TopMaker Field recycling leveling dethatching and renovation services available

EQUIPMENT

DEPENDABLE EQUIPMENThellipWHEN amp WHERE YOU NEED IT

Designed exclusively for GCBAA members The Cat Rental Store National Account Rental Program provides access to the industryrsquos largest selection of golf course building renovation and maintenance equipment including specialized attachments More than 500 Cat Rental Store locations nationwide have a full range of equipmentmdashCatreg and other leading brandsmdashwhen and where you need them

To help you and your customers grow the game a portion of every rental will be donated to the GCBAA Foundation to support the participation of underprivileged children in the Sticks for Kids Program

For more information about the range of equipment and the special rental rates available to GCBAA members please Email CatRentalNationalAccountscatcom

copy 2016 Caterpillar All Rights Reserved CAT CATERPILLAR BUILT FOR IT their respective logos ldquoCaterpillar Yellowrdquo the ldquoPower Edgerdquo trade dress as well as corporate and product identity used herein are trademarks of Caterpillar and may not be used without permission

For Dealer Sales Personnel reg

Mini Hydraulic Excavators and Work Tools

Field Reference Guide

3016C 3018C3025C 303C CR3035C CR 304C CR305C CR

CATRENTALSTORECOM

IRRIGATION amp DRAINAGEsodseedsoil

No water hammer issues No over pressure problems No spring turn-ons through cold brittle pipe

Tap into our 50+ years of golf irrigation expertise1-800-345-ISCO

isco-pipecom

AVOID WATER HAZARDS

Install IsCO HDPE GOlf COursE systEms

Surge Guardtrade golf fittings reduces the risk of crotch failure caused by water hammer and cyclic fatigue common with standard Sch 40 fittings in Golf Course and Commercial Irrigation systems

Now Available in 2frac12 inch Tee and 2frac12 inch 90deg 45deg and 22frac12deg Elbows

wwwlascofittingscom

10X Stronger than Schedule 80SURGE GUARDTM

THANK YOU FOR MAKING

US 1 ON TURF

Innovators in proven pumping solutions

for 30 years

800-356-6686 watertronicscom

copy 2016 Lindsay All rights reserved

31

Golf Course BuildersAssociation of America6040 S 58th St Suite D Lincoln NE 68516

ADDRESS SERVICE REQUESTED

PRESORTEDSTANDARD

US POSTAGEPAID

LINCOLN NEPERMIT 40

GCBAA EXECUTIVE DIRECTOR

Justin Apel

copyGOLF COURSE BUILDERSASSOCIATION OF AMERICA

6040 S 58th St Suite DLincoln NE 68516

TEL (402) 476-4444FAX (402) 476-4489

informationgcbaaorgwwwgcbaaorg

Information in this publication may be reproduced for non-profit education

purposes Please include source credit if reproducing Contact the Executive

Director if material is used for any other purpose to obtain written

permission News releases via email or fax are welcomed and encouraged

Archived issues available at wwwgcbaaorg

Justin ApelEXECUTIVE DIRECTOR

justin_apelgcbaaorg

Samantha HuffPROGRAM amp PLANNING MANAGER

samantha_huffgcbaaorg

Nebraska Printing CenterDESIGN amp LAYOUT

wwwnpcentercom

EARTH SHAPING NEWS

Executive Director NotesIrsquom having trouble trying to figure out where to begin with this report So many great things have been happening with your organization it is hard to pick where to start Irsquoll begin by sharing some exciting personal news for my family Around the February Golf Industry Show my wife and I had talked with our parents about moving closer to our hometown Melissa and I grew up together in a small town outside of Lincoln and while we already lived relatively close we had decided to move back to our hometown There are more options for schools and sports for our kids as well as both sets of parents Fortunately we were able to sell our house quickly and spent the last few weekends moving The kids are loving the town swimming pool and summer sports my wife is happy to be back closer to the family farm and horses and I have adjusted to the 15 more minutes on my daily commute It was a change we had been discussing for many years and had always been a goal of ours even before being married It was one of those decisions that you wait for the right time thinking there is going to be some kind of obvious sign We finally made the decision planned and executed Sometimes you know what you want but wait for a sign that may never come I think so long as you know what you want to accomplish and have a plan donrsquot wait for someone else to execute

Fortunately some of our confidence in making this decision stemmed from a similar attitude GCBAA has been taking to many of its strategic initiatives The board has identified a number of programs that we know we want to at the very least try It can be so difficult to hit that ldquoexecuterdquo button but it needs to be done Our offering of regional meetings is a prime example Thanks to many of you who have helped us identify markets to drop in on we have been able to execute two regional meetings so far this year with at least two more planned in 2016 These events have been a great opportunity to network with our membership who are not always able to attend national events It also helps the association understand issues affecting the golf construction industry so that we can work to provide solutions to those problems Finally the network of being able to align suppliers with contractors and designers not only helps with our educational efforts it has also been a valuable tool in helping us utilize our membership and pair you with other golf initiatives

GCBAA President Scott Veazey and I have had the pleasure to join many allieds at their annual meetings this spring and early summer In April we joined the American Society of Golf Course Architects for their annual meeting Scott and I just finished the annual National Golf Course Owners Multiple Course Owners Retreat in New York Additionally staff and I have attended planning meetings for the 2017 Golf Industry Show all while hosting regional meetings in Texas and Arizona Be sure to read the article on GCBAArsquos attendance at National Golf Day this May as well The week of the US Open USGA CEO Mike Davis invited industry executives for an afternoon meeting to discuss initiatives important to the allieds of golf I had the pleasure of being a part of this discussion and am pleased with the direction this great game is heading

All of these trips have provided new programs and opportunities for our membership We are extremely thrilled to share updates on our Partnership Programs with Caterpillar as well as a new program offering insurance

CONTINUED ON PAGE 5

3

GCBAA FOUNDATION

PRESIDENT

Tom Shapland

GCBAA FOUNDATION

Foundation UpdateAs all of you know the GCBAA Foundationrsquos primary charitable program is Sticks for Kids It has been growing steadily with 18 more programs added this year and continues to provide excellent equipment and instruction to more than 40000 children annually Thanks to thousands of volunteer hours and innovative fundraising efforts we have been able to sustain a modest rate of growth and potentially reinstate some programs that were placed on the backburner during the industry downturn

A cynic might say that no good deed goes unpunished (and there are a lot of cynics among we contractors) but this is clearly not the case with Sticks for Kids The evidence of this is particularly clear when we received a very surprising and welcomed note from golf legend Greg Norman whose firm has been a member of the GCBAA for more than twenty years We are extremely hopeful that Gregrsquos involvement and insight will improve existing programs and inject a new level of vitality in the overall Sticks for Kids program and the Foundation as a whole

Please read the letter below from Mr Norman and also remember to thank your Board President Scott Veazey whose long term relationship with Greg Norman Golf Course Design undoubtedly contributed to this welcomed endorsement

Tom Shapland

BOARD MEMBERS

MARK ARRIMOUR TOTAL TURF SERVICES

JIMMY KIRCHDORFER ISCO INDUSTRIES

BILL KUBLY LANDSCAPES

UNLIMITED LLC

KUN LI FORWARD GROUP

RICK LOHMAN THE TORO COMPANY

RON STEPANEKCOMMUNITY GOLF SERVICES

DENNIS WAGNER HUNTER INDUSTRIES

DOUG YORK EWING IRRIGATION

GREG NORMAN

CHAIRMAN AND CEO

GREAT WHITE SHARK ENTERPRISES LLC

June 17 2016 Golf Course Builders Association of America amp Foundation

6040 S 58th Street Suite D Lincoln Nebraska 68516

Dear GCBAA President Scott Veazey and Foundation President Tom Shapland

As a 20-year member of the Golf Course Builders Association of America I have always been a

strong supporter of the Association its Foundation and the related Sticks for Kids program It is

gratifying to be part of a group that despite a downturn in the golf industry persevered with its

charitable endeavors -- investing in the future of the game by providing quality equipment and

instruction to more than 400000 children in just the past 10 years It is equally gratifying that this

work has been accomplished with a bare minimum of administrative overhead as it is extremely

important to me to know that virtually all of the fundraising proceeds go directly to the programs

I wanted to reach out to you today to offer a more personal support of the Sticks for Kids program

First and foremost I would like to visit a program and see first-hand how one of these nearly 370

active programs utilize the equipment and support from the GCBAA Foundation Teaching the game

of golf to our youth ensures the future of the game While we understand that rules stance grip

swinging pitching putting and scoring are vital to learning the game we know the true essence of

golf is that it instills integrity sportsmanship etiquette and self-discipline values that are unique to

our game Additionally I would like to offer some of my personal autographed memorabilia to the

auction supporting Sticks for Kids at the upcoming Annual Summer Meeting this August in Jersey

City In summary I would like to reiterate my personal endorsement of the Stick for Kids program In my

experience no other youth golf player development program offers the tools to overcome the issue of

equipping underprivileged and handicapped children with appropriate golf clubs and lesson plans in a

more rewarding and efficient manner

Please let me know how I can help you and the GCBAA promote the Sticks for Kids program

Sincerely

Greg Norman

2041 VISTA PARKWAY LEVEL 2WEST PALM BEACH FLORIDA 33411TEL561-640-7000FAX 561-684-8112

4

GCBAA FRIENDS OF THE FOUNDATION

Platinum Level (OVER $100000)GOLF COURSE BUILDERS ASSOCIATION OF AMERICA (GCBAA) WADSWORTH GOLF CHARITIES FOUNDATIONWADSWORTH GOLF CONSTRUCTION COMPANY

Gold Level ($50000 - $99999)CATERPILLAR INCLANDSCAPES UNLIMITED LLCTHE TORO COMPANY AND FOUNDATIONUNITED STATES GOLF ASSOCIATION (USGA)

Silver Level ($10000 - $49999)BANDON DUNESDHR CONSTRUCTION INCDUININCK GOLFEWING IRRIGATIONFORWARD GROUPGCSAAHERITAGE LINKSHYDREMA US INCISCO INDUSTRIES INCJACKLINGOLFJACOBSEN A TEXTRON COMPANYJIM KIRCHDORFER SR MEMORIALJOHN DEEREMCDONALD amp SONS INCMID-AMERICA GOLF AND LANDSCAPE INCRYANGOLF CORPORATIONSOUTHEASTERN GOLF INCSUNBELT RENTALSWEST COAST TURF

Bronze Level ($1000 - $9999)ACC GOLF CONSTRUCTIONAQUA AGRONOMIC SOLUTIONS INCASI GOLFKLAUS AHLERSASPEN CORPORATIONATLAS TURF INTERNATIONAL LIMITEDAUDUBON INTERNATIONAL BEST SAND CORPBETTER BILLY BUNKERBOBCAT COMPANYDOOSAN INFRACORE CONSTRUCTION EQUIPMENTCENTRAL FIBER LLCCOURSE CRAFTERS LLCDENNIS WAGNERDESERT REFLECTIONS LLCDYE DESIGNS INTERNATIONALEAGLE GOLF amp LANDSCAPE PRODUCTSFEDEXFINISH LINE YOUTH FOUNDATIONFLEETWOOD SERVICES LLCFRONTIER GOLFGENESIS GOLF BUILDERS INCGLASE GOLF INCGOLF COURSE CONSTRUCTION INCGOLF COURSE INDUSTRY MAGAZINEGOLF CREATIONSHARTMAN COMPANIES INCHUNTER INDUSTRIESKEEPERS OF THE GREENKINDER PORTER SCOTT FAMILY FOUNDATIONLANDIRR INCLASCO FITTINGS INCLEPANTO GOLF CONSTRUCTION INCLES HILLMEDALIST GOLF INCMOTOR CONTROLS INCNIEBUR GOLFPAIGE ELECTRIC CO LPPGA OF AMERICAPRINCEPROJECT EVERGREENSAM FERRO (FAIRMOUNT MINERALS FOUNDATION)SANDTRAPPERSCHILLER GROUNDS CARE INCSHAPLAND GOLF CONSULTANTS LLCSMITH TURF amp IRRIGATIONSPORTZMIX SOLUTIONS - WAUPACA SAND amp SOLUTIONSSTAHLMAN ENGLAND IRRIGATION INCSUN GRO HORTICULTURESYNGENTATERRY amp KAREN GWINNTHE PITTSBURGH FOUNDATIONTHE TURF COMPANYTHOMAS TURF SERVICES INCTOMMY SASSERTOTAL GOLF CONSTRUCTION INCTOTAL TURF SERVICES INCTRIEST AG GROUP INCUNITED GOLF LLCVM GOLF SERVICESWATERTRONICS INC

Executive Director Notes (cont)

GCBAA Foundation amp EIFG Create Project Notice Incentive Program

discounts for our individual members needing errors and omissions insurance as well as professional liability coverage The Foundation also has exciting news with a new program between the Foundation and GCSAArsquos Environmental Institute for Golf as well as an endorsement of our Sticks for Kids Program by golf professional Greg Norman The Foundation successfully launched 18 new Sticks for Kids Programs this year as well as provided maintenance grants to nearly a dozen existing programs

We certainly understand the golf market might not be fully recovered and we know there are still challenges you are facing as a company We need to hear from you on how your association can assist The Buy from Within Program is more than a tag line Be sure to look at the membership for your project needs first Enjoy the issue and keep in touch with the office on how we can help you

Justin Apel

The Golf Course Builders Association of America Foundation and the Golf Course Superintendents Association of Americarsquos Environmental Institute for Golf (EIFG) has partnered in an agreement to incentivize project notices received by the GCBAA to share with its members Each time a facility shares an RFP or Project Notice for a golf course construction project for the GCBAA office to share with our membership the GCBAA Foundation will make a contribution to the EIFG Notice of a new posting will be sent to each member of the GCBAA by email notice as well as posted to a secure members only page on the gcbaaorg website For the remainder of 2016 the GCBAA Foundation hopes to contribute up to $500000 to the EIFG and future years will be evaluated based on the level of interest

5

This year the GCBAA Foundation approved funding for 18 new Sticks for Kids programs These programs serve children and disabled adults throughout the United States making the game of golf accessible and affordable to their local communities

Welcome We canrsquot wait to watch your programs grow

Pelican Point Golf amp Country ClubLocation Venice FL

The First Tee of Eastern MichiganLocation Flint MI

World of GolfLocation Florence KY

Rohnert Park Community Services DepartmentRohnert Park GA

Rose HillLocation Bluffton SC

City of MenashaLocation Menasha WI

City of Orange Beach Golf CenterLocation Orange Beach AL

Cloverleaf Golf ClubLocation Delmont PA

Central Cambria School DistrictLocation Ebensburg PA

Monzingo Lake Golf CourseLocation Maryville MO

South Gleason Golf CourseLocation Gary IN

Boys amp Girls Club of Bay City amp Matagorda

CountyLocation Bay City TX

Stone Creek Golf CourseLocation Chanute KS

Brookside Golf CourseLocation Saline MI

Peoria Park District ndash Golf DivisionLocation Peoria IL

Pico Rivera Golf CourseLocation Studio City CA

Bell Gardens Golf CourseLocation Studio City CA

Maggie Hathaway Golf CourseLocation Studio City CA

The GCBAA Foundation also awarded the following maintenance grant requests for 2016

Mid-Atlantic Junior Blind Golf AssociationLocation Cherry Hill NJ

Lost National Municipal Golf CourseLocation Willoughby OH

Oaks Hollow Golf CourseLocation High Point NC

Town of Huntington Parks amp RecreationLocation Huntington NY

Pittsfield Parks amp Recreation ProgramLocation Pittsfield MA

Oak Island Park amp Recreation DepartmentLocation Oak Island NC

Michigan Womenrsquos Golf AssociationLocation Waterford MI

Wheeling Park Commission-Oglebay ResortLocation Wheeling WV

Euclid Parks amp RecreationLocation Euclid OH

City of New Brighton-Brighton Hills Golf ClubLocation New Brighton MN

City of North Las VegasLocation North Las Vegas NV

Boys and Girls Club of ChelseaLocation Chelsea OK

City of Rowlett Parks amp RecreationLocation Rowlett TX

ShelbyvilleShelby County Parks amp RecreationLocation Shelbyville KY

New Sticks for Kids Programs Awarded in 2016

6

The GCBAA Foundation was pleased to include in their approvals of new Sticks for Kids Programs a unique project that involved several GCBAA Members Mozingo Lake Golf Course in Maryville Missouri is a 27-hole facility with a championship 18-hole course Recently a nine-hole development course was designed by Tom Watson The youth golf program consists of four-three day camps throughout the summer serving 150-300 kids at each camp The goal of Mozingo is to have enough clubs through the Sticks for Kids Program so that all youth who participate will not need to have their own clubs Financial aid is available for families that need help in having their children participate Kyle Easter is the Head Golf Professional and in charge of the program Golf Digest Magazine has named The Watson 9 at Mozingo Lake Recreation Park one of the top 15 Hybrid Courses in North America On Saturday May 14 GCBAA Executive Director Justin Apel attended the grand opening of the new facility Legendary Golfer Tom Watson played an

inaugural round with area youth GCBAA Charter and Certified Builder Mid-America Golf amp Landscape Inc was contracted to do the construction Funds from the Wadsworth Golf Charities Foundation as well as Links Across America were used ASGCA Members Tom Watson and Robert Gibbons contributed to the design GCBAA Charter Member The Toro Company provided irrigation products

Thanks to all members that participated in the 2nd annual March Madness Tourney Challenge this spring We are pleased to announce our 2016 winners

1st Place ndash Jason Sloan Frontier Golf(GCBAA OGIO Backpack)

2nd Place ndash Jon Beckmann South Florida Golf Renovations(GCBAA YETI Tumbler)

We hope yoursquoll join in the Madness next year

Grand Opening of Watson 9 in Maryville MO

GCBAA March Madness Winners Announced

Inaugural Round of the Watson 9 Course

Mozingo Lake Golf Course Clubhouse and Newly dedicated Tom Watson statue

GCBAA Builder Member Dominic Scarpelli Mid-America Golf amp Landscape Inc Justin Apel Robert Gibbons

Justin Apel on 9th Green(Photo credit Bob Gibbons)

Welcome Plaque ndash Watson 9 Hole Development Course

7

Another successful National Golf Day was held in Washington DC on May 18 More than 120 golf industry leaders were in attendance with representation from the GCBAA National Golf Course Owners Association Golf Course Superintendents Association of America PGA TOUR PGA of America US Golf Manufacturers Council and the World Golf Foundation We are thrilled to share that this yearrsquos National Golf Day was the best attended in its nine-year history

GCBAA staff and members began National Golf Day with the Annual Nebraska Breakfast This 70 year old tradition allows constituents to spend time with the entire Nebraska Delegation and hear about whatrsquos happening on Capitol Hill The breakfast is one of Nebraskarsquos great traditions that bring the people and their representatives together After a special kickoff event on Capitol Hill hosted by the We Are Golf coalition the opening ceremony welcomed three guests from the PGA and LPGA tours Davis Love III 2016 Ryder Cup captain Steve Stricker 2017 Presidents Cup captain and LPGA Hall of Famer Nancy Lopez The group then broke off into meetings with Senate and House representatives throughout the day focusing on three primary issues (1) environmental regulations impacting golf (2) the PHIT Act and (3) labor regulations impacting golf

The media coverage before during and after National Golf Day was strong bringing even more attention to our efforts on Capitol Hill Nearly 60 publicity placements including ABC Bloomberg BuzzFeed CBS ESPNcom Forbes FOX USA Today and others provided coverage of the event

GCBAA was represented by Executive Director Justin Apel Program amp Planning Manager Samantha Huff Foundation Board Member Doug York of Ewing Irrigation GCBAA Board Member amp Foundation Liaison Dennis Wagner of Hunter Industries along with Jon Truttmann and Jeff Bine of Hunter Industries

The 10th annual National Golf Day is set for April 26 2017 GCBAA members are invited and encouraged to participate to see firsthand the interworkings of Washington DC

9th Annual National Golf Day a Success in DC

Doug York and Jon Truttmann

Rayburn Foyer ndash Justin Apel Doug York Dennis Wagner Samantha Huff Jeff Bine and Jon Truttmann

Justin Apel Samantha Huff Congressman Steve Knight (CA-25) amp Jeff Bine

8

What They Said on Social Media

Follow us on Facebook amp Twitter

9

Are You Prepared for a Transgender Employee

An issue that has been impossible to miss over the last year is the treatment and accommodation of transgender individuals As employers you should be thinking about how to handle the treatment of transgender employees as well as how to handle training and concerns with your other employees This is a politically and emotionally charged issue and there are no easy answers that will satisfy everyone so what should you do

Several government agencies as well as the President have all made clear their positions on the treatment of transgender individuals Specifically regarding employers of transgender employees the Equal Employment Opportunity Commission (EEOC) and the Department of Laborrsquos (DOL) Occupational Safety and Health Administration (OSHA) have stated their positions with respect to the issue

The EEOC has settled several lawsuits against employers of transgender employees over the last few years While no federal law directly prohibits discrimination based on sexual orientation or gender identity the EEOC has used Title VII of the Civil Rights Act of 1964 which prohibits ldquosexrdquo discrimination and harassment to pursue these lawsuits From these cases it has become evident as to what the EEOC expects out of employers

The EEOC recommends that employers include gender identity in non-discrimination and no-harassment policies This policy should generally provide that discrimination or harassment against transgender individuals will not be tolerated whether the behavior comes from employees customers clients or anyone else Employers should also conduct annual training on avoiding discrimination based on any protected class including gender identity gender dysphoria and sex stereotyping The training should be mandatory for all employees Further managers supervisors and others who work in a human resource capacity are encouraged to undergo more extensive training on these issues

Your employees should refer to a transgender employee as their identified gender and use their gender-identified name Employees who deliberately refer to another employeersquos biological gender or original name would be discriminating against and harassing the transgender employee This discrimination could result in a lawsuit

against both the employee and the employer

When an employee requests that the employer change the employeersquos records to reflect a different gender or name the EEOCrsquos position is that the employer should do as requested The employer should do so without asking for medical records or other requests in an attempt to probe into the employeersquos medical details While the EEOCrsquos position is not clear with respect to a request to verify that an employeersquos legal name has changed this is presumably allowed so to avoid issues with the IRS and the Social Security Administration However even if a transgender employee has not legally changed their name they should still be referred to by their identified name in day to day employment conditions

With respect to restroom use the EEOC simply requires an employer to allow the transgender employee to use the restroom which is ldquocommensurate with their gender identityrdquo without any limitations Again an employer is not entitled to request any medical records proving gender-reassignment therapy or surgery

Further an employerrsquos health benefits plan should not have exclusions based only on sex or gender dysphoria As an example if the benefit plan provides for hormone therapy for any other type of medical condition the plan should also provide hormone therapy for an employee going through a gender reassignment process

Similarly directed at employees OSHA has formally published their position in a release titled ldquoA Guide to Restroom Access for Transgender Workersrdquo OSHA takes the position that ldquobathroom restrictions can result in employees avoiding using restrooms entirely while at work which can lead to potentially serious physical injury or illnessrdquo Therefore OSHA states that all workers should be permitted to use the restroom that corresponds with their gender identity Employees may also choose to use a single-occupancy gender-neutral restroom but should not be required to use such restroom OSHA along with the EEOC states that employees should not ask for verification or legal documentation in order to have access to gender-appropriate facilities

In July of 2014 President Obama signed Executive

HUMAN RESOURCES

BY JACK L SHULTZ amp KRAMER L LYONS LAW CLERK - OrsquoNEILL HEINRICH DAMKROGER BERGMEYER amp SHULTZ PC LLO

10

Order 13672 extending protection in hiring and employment to transgender individuals Specifically it prohibits discrimination on the basis of gender identity by federal contractors in both hiring and daily employment conditions While this order is only binding on federal contractors it demonstrates that the position of the White House is similar to the EEOC and OSHA There are also many states that have enacted transgender specific laws and regulations

Employers should use caution and be cognizant of this issue as the EEOC has been diligently prosecuting these types of discrimination cases While no federal law directly prohibits discrimination or harassment of transgender employees the EEOC and OSHA have found other ways to successfully penalize employers Your state may also have laws or regulations directly prohibiting discrimination and harassment of transgender employees If an employee has stated that they now identify with a different gender and have a new name the employer should accept the employeersquos declaration The employerrsquos other employees should also be trained to avoid discrimination and harassment of their transgender coworkers

Editorrsquos Note This article is not intended to provide legal advice to our readers Rather this article is intended to alert our readers to new and developing issues and to provide some common sense answers to complex legal questions Readers are urged to consult their own legal counsel or the authors of this article if the reader wishes to obtain a specific legal opinion regarding how these legal standards may apply to their particular circumstances The authors of this article Jack L Shultz and Kramer L Lyons Senior Certified Law Student can be contacted at 402434-3000 or at OrsquoNeill Heinrich Damkroger Bergmeyer amp Shultz PC LLO PO Box 82028 Lincoln NE 68501-2028 jshultzohdbslawcom

The evening will play host to our ldquoBuy From Withinrdquo Reception recognizing GCBAA associate members who continue to provide the very best in service to our builder membership and the industry as a whole Following the reception will be our awards dinner live and silent auction and announcement of the raffle winners Keep in mind that all proceeds benefit the GCBAA Foundation and its supporting programs We encourage you to visit the Summer Meeting webpage for a current list of auction items that have been generously donated

After whatrsquos sure to be an electric night the Summer Meeting wraps Wednesday with the Board of Directors meeting and coinciding education that is irrigation specific Certified Builder Members will have the opportunity to take the Certified Irrigation Contractor exam during this time as well With the meeting adjourning on Wednesday we hope yoursquoll consider sticking around for the remainder of the week to experience this historic city

Please contact the office with any questions regarding next monthrsquos Summer Meeting We are here to help you register book your hotel rooms assist with sponsorship opportunities and everything in between We look forward to seeing you next month

PGA Championship Admission

The PGA Championship will take place July 28-31 at Baltusrol Golf Club in Springfield New Jersey Your 2016 GCBAA membership card when accompanied by a photo ID offers you complimentary grounds admission into the tournament Check out wwwpgacompgachampionship for additional information on the tournament

CONTINUED FROM FRONT PAGE

GCBAA Set to gather in Jersey City for its Summer Meeting

11

DEVELOPERrsquoS GUIDE

NOT Business as Usual

Developers ndash like golf course builders ndash have changed in very basic and impactful ways The results will be widespread diverse and unlike the housing boom cycle that was so generous for golf course builders

The concept of a ldquodeveloperrdquo has changed Private club boards and individual golf course owners are todayrsquos developers The result is smaller projects with highly focused intentions such as new tees and bunkers renovated greens and or dedicated drainage and arboreal projects

Many of the large-scale residential developers and builders have shelved past methods for community development and as a consequence golf courses were assigned different priorities and preferences Golf remains a lifestyle priority for many of the largest homebuilding companies These companies are re-sorting the timeline for golf courses which have been a drag on internal rates of return Smaller and less expensive amenities such as fitness facilities and Starbucks-type venues substitute wellness and socialization as the highly attractive early-in-the-project amenities

The shift in thinking is worrisome to many golf course builders and tests their collective commitment However GCBAA members have now experienced the greatest housing booms in the history of the planet ndash and with it one of the greatest growth surges in new golf course development Likewise builders have survived the worst economic declines since the Great Depression Such dramatic highs and lows provide wisdom insight and a heckuva roller-coaster ride

What does the future hold for golf course builders GCBAA builders must develop new and more efficient methods in order to unlock emerging opportunities

Understanding that they now operate within a new business paradigm golf course builders must implement several key changes in process

1 Be small and act BIG Golf course builders must be ever more resourceful solution providers for developers of all types The shift to smaller projects

directed by servant leaders and club volunteers means that GCBAA members need to refine their project management and redundant communication skills Only on certain projects will GCBAA members be dealing with college-educated engineers and project supervisors

2 Recognize that funding will be a point of pressure for clients and of opportunity for builders who can be good shepherds of project resources

3 Support where and how golf fits into the overall plan Golf remains important to more than 24 million people according to the National Golf Foundationrsquos April 2016 update Golf remains ldquostickyrdquo with its core audience segments and churns roughly 3 million golfers per year Three million into the game and roughly the same number who leave golf for reasons such as time and economic constraint

Opportunities are emerging for GCBAA members Most opportunities are local in nature smaller in scope and budget and more demanding due to lack of experience for ldquodevelopersrdquo The opportunity lies in the fact that GCBAA builders can fill important needs

New projects will surface in states such as Arizona California the Carolinas Florida Georgia Nevada and Texas Almost 80 of the top 50 new residential communities from 2015 launched within these states

Solutions must be on a smaller scale and ready-to-demand Most developments will source capital from local resources such as member assessments local banks and wealthy individuals Builders who can be nimble responsive and on-budget will prosper

Four big takeaways for golf course builders

1 After a significant market correction golf remains a primary amenity and land-planning solution for most property developers And golf retains advantageous ldquopullrdquo for 40- to 70-year age cohorts of high household income and educational attainment New types of ldquodevelopersrdquo have

BY HENRY DELOZIER GLOBAL GOLF ADVISORS

12

emerged they are club committees and boards of directors

2 It is NOT business as usual Most successful builders will have changed their methods and systems while continuing to rely upon experienced expert and proven people

3 The opportunities that are attainable requires that small companies act big by sharing procurement expertise and network reach Big builders must use their strengths of access to capital and people to act small by being on-point and highly accessible and

4 Advanced customer relationship management is essential for every golf course builder ndash whether the developer is a club or a homebuilding company Get to know everyone and see that you are known to everyone

Henry DeLozier is a principal at Global Golf Advisors the largest consulting company in the world specialized in golf-related businesses wwwglobalgolfadvisorscom

FUTURE MAJOR GOLF EVENTS

MastersAugusta National Golf Club Augusta GA

2017 ndash April 6-9

2018 ndash April 5-8

US Open2017Erin HillsErin WI ndash June 12-18

2018Shinnecock Hills Golf ClubSouthampton NY ndash June 14-17

British Open2016Royal Troon Golf ClubJuly 14-17Scotland

2017Royal Birkdale Golf ClubJuly 20-23England

2018Carnoustie Golf LinksJuly 19-22Scotland

PGA Championship2016 Baltustrol Golf ClubSpringfield NJ ndash July 28-31

2017Quail HollowCharlotte NC ndash August 10-13

2018Bellerive Country ClubSt Louis MO ndash August ndash TBA

GCBAA Welcomes New Charter Member Lepanto Golf Construction

The GCBAA is pleased to welcome Lepanto Golf Construction Inc as the associationrsquos 49th Charter Member Lepanto Golf is a Certified Builder Certified Renovation Builder and Irrigation Contractor With nearly 30 years of golf course industry experience Lepanto Golf is recognized as one of the premier contractors with experience at all levels from new construction projects to the smaller renovation projects All made possible with a loyal and talented staff whose key personnel have been together since the creation of the company

Lepanto Golf Construction Inc is based in Pomona Park FL While most of their projects have centered around South Florida their crews and specialized golf course construction equipment have recently completed projects throughout the Eastern United States such as Massachusetts New York Virginia Michigan Illinois and as far west as Arkansas and Texas

Lepanto Golf has had the opportunity to work with many of the industryrsquos premier golf course architects at some of the most highly regarded golf clubs in the country Whether constructing a new golf course or restoring a classic masterpiece Lepanto Golf takes great pride in their attention to detail and high quality of work

Lepanto Golf is looking forward to a bright future and growth alongside of GCBAA and its fellow members

Please join us in welcoming Lepanto Golf Construction as GCBAArsquos 49th Charter Member

Medalist Golf Club Hole 18 - Hobe Sound FL

Winchester Country Club Hole 9 - Boston MA

Winchester Country Club Hole 14 - Boston MA

14

Fleetwood Services LLC Welcomed as GCBAArsquos 50th Charter Member

The GCBAA is pleased to welcome Fleetwood Services LLC as the associationrsquos 50th Charter Member Fleetwood Services LLC is an Associate Builder of GCBAA and has been building and renovating golf courses since 2010

Based in Dallas TX Fleetwood Services LLC is owned and operated by Robert and Pam Fleetwood Robert has been in the golf course construction and development business since 1986 and has built more than 250

courses Fleetwood Services LLC employs over 50 personnel who have the knowledge needed to complete every aspect of a project in a timely manner

Fleetwood Services LLC has completed

over 140 jobs for various golf courses and country clubs both public and private since 2010 The following are completed 18 hole remodels including irrigation performed by the Texas-based golf course construction company

- Rolling Hills Arlington TX ndash Designed by Colligan Golf

- Squaw Creek Golf Course Willow Park TX ndash Designed by Colligan Golf

- Rockwood Golf Course Fort Worth TX ndash Designed by Colligan Golf

- Maridoe Golf Course Carrollton TX ndash Designed by Steve Smyers

Please join us in welcoming Fleetwood Services as GCBAArsquos 50th Charter Member

Charter Membership is reserved for GCBAA members who demonstrate a strong interest in continuing the success and growth of the organization and express their support by making a one-time minimum contribution of $10000 in addition to annual membership dues

Photos courtesy of Fleetwood Services LLC

15

GCBAA Regional Meeting amp Executive Board Meeting tee off in Texas

Tuesday April 12 members of the GCBAA Executive Board held their spring meeting in Addison Texas Executive Board Members included Immediate Past President Rick Boylan current President Scott Veazey Incoming President Pat Karnick Treasurer Judd Duininck Vice President Dennis Wagner Secretary Ellen Davis and special guest GCBAA Board Member Mark Creighton GCBAA Executive Director Justin Apel and Program Planning Manager Samantha Huff were also present Staff provided summaries of the 2016 Golf Industry Show in San Diego as well as other activities the executive office is working on The group then joined early arrivals for the following dayrsquos Regional Meeting at the Topgolf facility in Carrollton TX

On Wednesday April 13 over 50 attendees converged on Maridoe Golf Club for the first GCBAA Regional Meeting of 2016 The golf course formerly known as Honors Golf Club was undergoing a complete renovation Just outside of the meeting area of the club house the group could witness acres of the property completely under renovation Course architect and ASGCA Past President Steve Smyers along with GCBAA Charter Member Fleetwood Services LLC amp Certified Builder Heritage Links are assisting with the design and construction Course irrigation designer and GCBAA Member Tony Altum of AS Altum amp Associates provided insight on irrigation trends as well as a very interesting update from the Director of Golf Services at Topgolf Libby Godlove We appreciate the support from our regional allied contacts USGA Green Section John Daniels GCSAA Field Representative Brian Cloud and Chuck Higgins PGA of America regional manager Steve Smyers and golf course superintendent Shawn Westacott were also on hand to discuss the Maridoe project GCBAA Charter Members Rain Bird Profile Products and ADSHancor each shared installation techniques of their products and we wrapped up with best management practices for operating and maintaining equipment with David Haggerty of Kubota We would like to thank all of our attendees and sponsors for a great couple of days in Texas

Eagle Support Birdie Support Par Support

GCBAA Executive Board Members amp Staff

Tony Altum amp Steve Smyers Education in full swing

GCBAA Charter Members Bryan Juwig and GCBAA Board Member Rick Williamson LASCO Fittings Inc

Personal Tour of Maridoe Golf Club ndash Tim Hubbard Steve Smyers Ian Williams Samantha Huff Rick Williamson Mike Perez amp Justin Apel

Golf Course Shaper Jake Cope amp Justin Apel

16

Monday August 1Sticks for Kids Golf Outing

amp Opening Reception Tuesday August 2

Full Day Education Program with Awards Dinner amp Auction Wednesday August 3

Irrigation Symposium amp Board of Directors Meeting

Networking bull Family Fun bull Education bull PGA Championship

HYATT REGENCY GCBAA HEADQUARTER HOTEL HOME OF THE STATUE OF LIBERTY

JULY 28 - 31SPRINGFIELD NJ

GCBAA 2016 SUMMER MEETING

JERSEY CITY NJ bull AUGUST 1-3 2016

Registration Open at gcbaaorgnews-eventssummer-meeting17

Junersquos Arizona Regional Meeting a SuccessGCBAA almost beat the heat of Arizona by scheduling its second regional meeting June 8 at Mesa Country Club We were told we missed the mild weather before a heat wave had settled in for our meeting Fortunately the roof of the Diamondbacks stadium was closed for our Tuesday night opening event watching the Arizona Diamondbacks play the Tampa Bay Rays On Wednesday the group began early with the always insightful GCBAA Member Henry DeLozier of Global Golf Advisors Henry offers optimism of the golf market by utilizing trends they are seeing in the development world Henry and GCBAA both promote the message to our membership to be well versed and educated to be more than low bid on projects There are ways that the membership can position themselves to be a resource to golf facilities GCBAA members offered education and trends of products used in construction including Ted Fist with Capillary Concrete Randy Hamilton with Profile Products and Joe Traficano with West Coast Turf We also welcomed representatives from local allied organizations Jeff Jensen of GCSAA as well as local ASGCA members Gary Brawley and Forrest Richardson Guest presenters Bert Hagen with Stotz Equipment and Jeff Frair with Empire Machinery provided continuing education on challenges contractors are facing with equipment maintenance We once again thank all of our attendees and sponsors who were a part of the event

Eagle Support Birdie Support Par Support

Forrest Richardson amp Steve Sakurai

ASGCA Member Gary Brawley

Regional Meeting underway in Arizona Members and guests networking between sessions

Group photo ndash Wrapping up the Arizona Meeting

GCBAA Guests enjoying the Diamondbacks Game

18

GCBAA Leadership represented at ASGCArsquos Annual Meeting

Reminder of the Caterpillar Partnership with the GCBAA Foundation

GCBAA Executive Director Justin Apel and President Scott Veazey were honored to be guests at the 70th Annual gathering of the American Society of Golf Course Architects in Washington DC April 24-26 The meeting hosted over 100 members and spouses as well as nearly 30 special guests Outgoing President Steve Smyers has been a great friend to GCBAA and we congratulate him on his presidency The education agenda featured some unique discussions and presentations A fitting presentation for the area in which the meeting was held was a presentation on ldquoPresidents Who Golfrdquo given by Jonathan Cummings What followed was a healthy discussion on the changes in the golferrsquos expectations from generation to generation There is a significant change in what the generation of baby boomers has for expectations in their golf experience course location and condition while the younger generations of X Y and Millennials are all about the experience of who they are playing with This changes course operations design and the future of the game to cater to this upcoming generation of golfers The remaining education agenda featured a diverse discussion from bunker liners and WOTUS to allied updates and of course networking on the golf course Congratulations to the 2016 Donald Ross Award honoree Michael Bamberger and Greg Martin as he was introduced as ASGCA incoming president

Are you signed up We shared in our last issue details of our new partnership program with Caterpillar Inc and the GCBAA Foundation Caterpillar Inc and the Cat dealer network through their Cat Rental National Accounts Program has created an incentive program to further Caterpillarrsquos commitment to supporting the GCBAA its Foundation and the game of golf

This program will recognize the collective rental volume of GCBAA Members and reward a rebate of one half of one percent (05) rental volume for our membership to the GCBAA and Foundation

To begin you will need to sign and return the voluntary agreement identifying your interest in supporting the GCBAA Foundation and this program Copies are available of the agreement by contacting the GCBAA Executive Office or GCBAA Member Chris Caccavale Rental National Account Manager Caterpillar Inc caccavale_christopher_mcatcom or (570) 647-9157 Next you simply continue to rent machines from a participating Cat dealer Cat dealers and their Cat Rental Stores have nearly 800 locations where you can rent a full line of Cat machines including attachments work tools and even non-Cat equipment such as pumps utility carts and other golf course related equipment to complete your projects

Justin Apel amp Gary Brawley

19

The GCBAA has been working on a program for individual members who might need specialized insurance coverage for

their business GCBAA has partnered with a proven agency and would like to invite you to check and see if it works for you and your business INSPRO Insurance Agency Inc in Lincoln Nebraska can easily compare your current coverage with their offerings as well as offer advice on making sure you have all of the coverages for the type of work you are involved in This is a completely voluntary program and we know by comparing some of our members who have already participated in the program that nearly 50 savings are available on Errors and Omissions Insurance as well as Professional Liability coverage Contact the GCBAA office for more information

Dismal River Trip (Mullen NE) - Ewing IrrigationIncludes (2) rounds of golf for a foursome at Dismal River Golf Club (1) night of lodging at Dismal River Golf Club and transportation from Arizona or Texas via Ewing Jet to and from North Platte

Disney Vacation Package - The Toro CompanyPackage includes a 4-Day3-night stay in one room at the Caribbean Beach Coronado Springs Port Orleans French Quarter or Port Orleans Riverside Resort (based upon availability) and four 4-Day Park Hopper Passes to the Magic Kingdom Animal Kingdom Epcot Center and Hollywood Studios

(2) Tickets to the 2016 Ryder Cup at Hazeltine National Golf Club in Chaska MN (Saturday amp Sunday) - Duininck GolfTickets are International Pavilion tickets Actual tickets will not be available until mid-late August

$500 Home Depot Gift Card - Fleetwood Services LLC

Scotty Cameron X7M Putter - Profile Products LLC

28-Day Rental of Rubber Tracked Skid-Steer Loader - Sunbelt Rentals

Stihl Weedeater - Greenville Turf amp Tractor

GolfBuddy WT5 GPS Watch - Profile Products LLC

(4) Greg Norman Autographed Sticks for Kids Bags - Greg Norman

Greg Norman Collection Straw Hat autographed by Greg Norman - Great White Shark Enterprises LLC

Greg Norman Collection Baseball Cap autographed by Greg Norman - Great White Shark Enterprises LLC

Photo autographed by Greg Norman - Great White Shark Enterprises LLC

Wags Grillinrsquo Rub Gift Basket - Dennis Wagner

ISCO Goodie Basket - ISCO Industries IncBackpack Tervis Tumblers Camelback water bottle umbrella and Pro V1 golf balls

Check the GCBAA website for updated items and to donate

GCBAA Offers New Member Benefit Program

Donations pouring in for next monthrsquos Foundation Auction amp Raffle

GCBAA Attends National Alliance for Accessible Golf Meeting

The National Alliance for Accessible Golf is an organization working to ensure the opportunity for all individuals with disabilities to play the game of golf Formed in the summer of 2001 the Alliance

is represented by major golf recreation and therapeutic organizations in the United States including the Golf Course Builders Association of America GCBAA serves on the Alliance Board of Directors and met with other board members after National Golf Day in May The Club Managers Association of America in Alexandria VA hosted the group for a daylong meeting While the agenda consisted of the regular housekeeping items for any board the group also discussed successes of the programs the Alliance oversees The Alliance Grant Program has funded 96 locations since 2010 $722050 in total amount funds have been awarded in 26 states helping approximately 9000 individuals with disabilities enjoy the game of golf These grants provide awareness training and funding for programs to help golfers with disabilities learn and transition into playing the game of golf Keep up the good work NAAG

2015 Awards Auction and Dinner ndash Colorado Springs CO

20

A000-043303-6 (Profile Golf Ad)Color 4color

Size T - 80 x 1175 B - 85 x 1225 L - 75 x 100

SIZE B GCBAA Newsletter-Earth Shaping News

Contact Us for On-Site Consultation and Soil Evaluation

golfprofileproductscom bull wwwprofilegolfcom bull 8002076457

For any site condition you might face we are here to meet

that challenge Nasty soil Out-of-spec sands Vertical

embankments Near-drought conditions Monsoon rains

As the worldrsquos largest manufacturer of erosion control

turf establishment and soil amendment products Profile is backed

by a team of experts and a global distribution network You

can count on ProfileGolftrade to bring the know-how anywhere

in the world to deliver holistic cost-effective solutions

Meeting your challenges from

every angle

EROSION CONTROL bull VEGETATIVE ESTABLISHMENT bull ROOTZONE DEVELOPMENT

21

Like the foundation of any structure a properly built subgrade is critical to the successful construction of a putting green In many cases building the subgrade is the most difficult part of the process but it also is the most important When building a green to USGA construction guidelines extra care must be taken to create a quality foundation This will allow subsequent construction steps to be accomplished effectively

The USGA Recommendations For a Method of Putting Green Construction state that the subgrade should conform to the general slope of the finished grade Placing grade stakes on 20-foot intervals typically provides enough information to achieve the general contours of the finished green However in cases where extreme precision is required a more intensive staking scheme may be necessary

During shaping every effort should be made to ensure that the subgrade is stable and unlikely to settle or shift If the subgrade is built from fill material it is imperative to build in stages or ldquoliftsrdquo When building in lifts the final subgrade elevation is reached 10-15

feet at a time The soil should be compacted at each stage to eliminate any air pockets and reduce the risk of settling If the subgrade material is wet and resists proper compaction one option is to remove the base soil and spread it out to dry Once the soil dries it can be replaced and used to build a firm subgrade If the soils are inherently unstable it may be necessary to lay geotextile fabric over the finished subgrade to prevent the gravel layer from sinking into the soil However do not cover drainage lines with geotextile fabric install the fabric either beneath the pipes or between the drainage lines

After the subgrade has been shaped smaller equipment generally is used to smooth and further compact the subgrade During this stage any large clods (greater than one inch in diameter) should be eliminated and any low areas where water might accumulate should be filled Cavity walls should be steep enough to prevent large differences in the depth of mix near the edge of the green Vertical walls are easier to create when coring out an existing green while sloped walls are more common when building a new green

A quality subgrade is essential to successful green construction without it all future steps in the construction process will be compromised For more information on putting green construction refer to the USGA Green Sectionrsquos digital collections ldquoBuilding the USGA Green Tips for Successrdquo and ldquoA Guide to Constructing the USGA Putting Greenrdquo Additional resources on putting green construction and other topics can be found on the Course Care section of USGAorg

ALLIED ASSOCIATIONS

A Foundation For Success Tips for Building a USGA Green Subgrade

A quality subgrade is essential to successful green construction (Photo Credit Brett Hochstein)

22

In April CMAA announced the creation of regional one-day summits designed to bring together a clubrsquos General ManagerCEO and the Club President or a Board Member for cooperative education on club leadership and governance The GovernanceLeadership

Summits will provide a structured environment to engage some of the best ideas and practices evident in clubs from around the country

This idea was born out of the successful Pre-Conference Workshop Executive Leadership at a Higher Level presented by Dick Kopplin and Kurt Kuebler CCM Kopplin amp Kuebler LLC The full day workshop in San Diego CA united the clubrsquos General Manager and President for education focusing on key success strategies

CMAArsquos Senior Vice President of Professional Development Jason Koenigsfeld PhD shared ldquoOur members raved about this session and expressed the need to bring this type of education to their boards in their local areas We know it is difficult for board members to travel to our Conference and thus we created six regional and easily accessible workshops for 2016 and early 2017rdquo

The first summit was held June 15 at Baltusrol Golf Club in Springfield NJ with more than 65 club General Managers and Board Members in attendance and hosted by General ManagerCOO Kevin P Vitale CCM

The summit provided a concentrated day of education balancing theory and practice on the topic of Private Club Board Governance and Leadership The day began with Dick Kopplin and Kurt Kuebler CCM of Kopplin amp Kuebler LLC setting the stage for effective governance models and organizational structure Kuebler explored multiple governance topics including organizational health industry trends leading club best practices roles and responsibilities term limits board and committee orientations and board self-evaluations

Kopplin shared ldquoEveryone committed to the GovernanceLeadership Summit concept truly believes this could be a game changer in the private club world Based on the comments over the past few years from the CMAA

Pre-Conference Workshops it has been evident that Club Presidents in particular are eager for this kind of information and education The value of the summits is not only inherent in the educational offerings but the opportunity to network with other Club Presidents and General ManagerCEO to discuss best practices relevant for each participating clubrdquo

The Interactive Panel Discussion on Current Governance Challenges was facilitated by Tom Wallace CCM and included Vitale and John Reid the Treasurer Finance Chair and Board of Governor Baltusrol Golf Club

After lunch and an attendee networking break the focus moved to change and innovation management presented by Jeff McFadden CCM CCE the CEO of the Union League of Philadelphia McFadden tackled the difficulties of forward thinking to meet member needs the evolution of the club industry effective member engagement and how the use of technology can benefit the club

Next CMAA CEO Jeff Morgan FASAE CAE and Jason Koenigsfeld dove into change and evolution and why clubs must evolve The discussion focused on the importance of engagement of multigenerations of members strategically setting up the board and data-driven decisions vs emotional decision making As well Morgan explored several change strategy models ndash VUCA Pestel and Competitive Forces

Dick Kopplin closed out the day with a focus on how General Managers and Board members can work together to building a long-lasting community and share the dayrsquos key take-a-ways Afterwards attendees adjourned for more informal networking hosted at Baltusrol Golf Club

Additional summits will be presented Desert Mountain Club in Scottsdale AZ (August 12) Bent Tree Country Club in Dallas TX (August 26) The Olympic Club in San Francisco CA (September 12) Conway Farms Golf Club in Chicago IL (September 20) and the Atlanta Athletic Club Atlanta GA (January 19 2017) Additional sites are in development for 2017

For more information please visit wwwcmaaorggovernancesummit

CMAA Tees Up Good Governance Through Regional GovernanceLeadership Summits

23

NGCOA

ALLIED ASSOCIATIONS

The NGCOA recently completed the development of a new strategic plan and we would like to share where we currently are And because strategic planning is such a journey as opposed to a race with a clear finish line wersquod also like to give you a sense of whatrsquos to come

A new strategic plan often comes with the hiring of a new leader But our purpose was more than that We decided a new way forward was needed after watching the Great Recession impact your businesses We saw the pressure course owners and operators were under to operate profitably And we understood the new economy forced you to question the value of everything including the value the NGCOA brought to your business

We now have a comprehensive plan designed to achieve our vision of being your most valuable business resource and advocate It centers around three key efforts education advocacy and commerce

On the education front we are already creating additional content to complement Golf Business while providing a deeper dive on subjects most important to you This is taking shape in a robust offering of webinars and podcasts at new educational events and on information-sharing platforms like our highly-successful Accelerate which in addition to its active listserv is already housing a full library of articles whitepapers and more In any form you can be confident the information will be relevant easy to access pragmatic and actionable In short content that makes you smarter and more competitive

We are committing more than ever to protecting our membersrsquo and the industryrsquos best interests For the first time the NGCOA is investing to become the leading advocate for golf courses not only on public policy issues but on intra-industry influences affecting

your business Nowhere is this more evident than in the recent hiring of a director of advocacy to lead this effort Whether working with allied groups to fight regulatory threats or establishing standards to facilitate more favorable relationships with tee-time distributors rest assured ownersrsquo and operatorsrsquo collective voices are being heard

The NGCOA sees its role as being a partner facilitating business activity for members Education and advocacy play roles but there is a specific effort in our plan to build sound progressive programs and services that enhance economic growth and vitality for your business and the industry at large Not unlike a chamber of commerce your association wants to assist in bringing you business That can take many formsmdashthe most obvious being by attracting and developing new players But new food-and-beverage programs creating alternative uses for facilities and more are also key to success The NGCOA team led by our new director of commerce will be developing and bringing these opportunities to members very soon

The strategic process is a journey The best ones donrsquot end up on a bookshelf gathering dust but executed daily and refined based on results Wersquore prepared to do just that

Again this plan was built by listening carefully to what members want and need In doing so the importance of listening and two-way conversations were once again reinforced Therersquos no other way something as important as a strategic plan can be accomplished For that matter therersquos no other way for the NGCOA to fulfill its mission

Joe Rice is the Chief Strategy Officer of the National Golf Course Owners Association

Embarking on a New Journey The NGCOA is instituting a new strategic plan in order to become the most valuable business resource and advocate for golf course owners and operators

24

At this yearrsquos Golf Business Symposium NGF presented our latest findings on the junior golf market a segment that is bigger and more diverse than many observers realize And a group that should give us reasons to be optimistic about the gamersquos future

Today the number of junior golfersmdashdefined as individuals between the ages of 6 and 17 who played at least one round of golf in the past yearmdashis nearly 3 million Twenty years ago in 1995 the number of junior golfers was also nearly 3 million However to assume nothing has changed is to miss a much more interesting story

Between 1995 and 2004 thanks in part to the presence and resonance of Tiger Woods the number of junior golfers shot up reaching a peak of 41 million But beginning in 2005 and due largely to the global economic crisis golf participation in this set fell steadily bottoming out in 2011 at 24 million Since then wersquove seen healthy growth of 25 back to 3 million in 2015

But more important than the overall number is the demographic make-up of those 3 million kids Because in key areas golf is making very important inroads

Females

In 1995 girls made up only 17 of all junior golfers Today they total one third To put that into perspective the overall proportion of female golfers (age 6+) has hovered around 20 percent for as far back as NGF has tracked participation Girls are getting and accepting the message that golf can be both welcoming and fun This would seem to be the result of increased visibility of the LPGA and its young stars as well as innovative programs like LPGA Girls Golf and possibly longer-term effects of Title IX

Non-Caucasians

Similar to the growing proportion of junior girls who played in 2015 the number of non-white juniors has

grown as well Twenty years ago only 1 out of 17 junior golfers was non-Caucasian Today that number is nearly 1 out of 3 Thatrsquos an impressive rise and speaks to the broader appeal of professional golf the power of institutions like The First Tee inclusive programs across the country and demographic changes in the US population

Lest you think these two shifts in demographics also reflect shrinking economic power today two-thirds of all junior golfers come from households making $75000 a rise of nearly 20 from 20 years ago More diversity has come with more spending power and points toward a future golfing population that far more accurately mirrors the countryrsquos population

Starting Younger

And therersquos another trend that could prove beneficial to the industry in the years to come Todayrsquos junior golfers are coming to the game younger There are 50 more junior golfers under age 12 than there were in 1995 This is a good sign because research shows that the age of introduction positively affects the level of engagement

In NGFrsquos recent Millennial research we found that Millennials who started playing before age 14 are nearly twice as likely to become Core golfers (those who play 8 or more rounds a year and account for more than 90 of total rounds and spending) Therersquos also a much stronger level of enjoyment among Millennials who start golf early Four out of five say

The Changing Face of Junior Golf

CONTINUED ON PAGE 26

25

By Rhett Evans CEO

ldquoThank yourdquo is a simple phrase that means so much Yet we often save it for special occasions or for someone who comes to our rescue in a time of need For example I know I donrsquot say ldquothank yourdquo nearly enough to my wife Colleen who

takes care of things at home while Irsquom on the road for GCSAA business

Itrsquos not only an important sentiment to express in our personal relationships though Itrsquos also essential to communicate appreciation in our professional roles Research has shown that employees will work harder when their boss conveys appreciation for their efforts Saying ldquothank yourdquo is a sign of respect for another person and it indicates you donrsquot take that person for granted I hope each of you takes the time to thank your staff for a job well done

Another hope of mine is that golfers have taken the time to thank you for your work in the golf course management profession After all you take care of the biggest and most vital asset any golf facility has ndash the golf course

Perhaps you saw our ldquoThank a Golf Course Superintendentrdquo commercials last year on Golf Channel These spots featured some of the best golfers in the game offering the tag line ldquoIf you love golf like I do thank a golf course superintendentrdquo

This year GCSAA has added celebrities to the lineup of those voicing their thanks for the work you do every day The new commercial features stars such as Grammy Award-winning entertainer Justin Timberlake NFL Hall-of Famer John Elway and NBA Hall-of-Famer Charles Barkley in a 30-second spot airing now through October on Golf Channel

Along with the commercial wersquore running a sweepstakes to take full advantage of the momentum from the ldquoThank a Golf Course Superintendentrdquo campaign The winner will receive a trip for two to the 2016 American Century Celebrity Championship in July in Lake Tahoe Nev Get all the details at wwwgcsaaorgthankasuper

The Value of lsquoThank Yoursquothey enjoy the game ldquovery muchrdquo (thatrsquos 20 higher than among those who started later) and 85 say they are ldquovery likelyrdquo to continue playing as they get older

Perceptions of the game are a strong indicator of enjoyment frequency of play volume of spending and likelihood to continue playing NGFrsquos Millennial research showed that those who start younger have more positive perceptions about the game and fewer negative ones than those who picked up the game later They strongly agree that golf is a good form of exercise a great family activity time well spent a good way to enjoy the outdoors even cool Those younger adopters disagree more strongly with assertions that golf is dull or boring bad for the environment elitist and exclusionary or is an old manrsquos sport

The industry should be encouraged by what wersquore learning about the youngest golfers Golf rsquos efforts to attract more demographically diverse youngsters seem to be working and with more kids picking up golf at a younger age there is hope that this next generation of golfers will remain committed to the game throughout their lifetime Still wersquove only scratched the surface in terms of truly understanding todayrsquos juniors We need to delve more deeply into these positive signs which is why the NGF will soon begin an in-depth study the largest of its kind on the Centennials (those born since 1997) Yoursquoll be hearing more about the study and our findings in the months to come

ALLIED ASSOCIATIONS

26

Wersquoll promote the contest with TV and radio spots as well as through print advertisements in GCM and affiliated chapter publications If your chapter publication can help spread the word abou the campaign and contest please contact our marketing and communications team for more information Russell Sypowicz associate director of marketing at rsypowiczgcsaaorg or Craig Smith director of communications and media relations at csmithgcsaaorg

In the end however this campaign is not about the number of entries for a sweepstakes Our goal is to educate golfers about all that superintendents do to provide enjoyment for those playing the game and hopefully to inspire them to reach out to you to say ldquothank yourdquo in person

Several superintendents have shared with me and with our staff about just such instances at their facilities One was Paul Latshaw CGCS and director of grounds operations at Muirfield Village Golf Club in Dublin Ohio the host course for the Memorial Tournament each year

As you probably know Muirfield is Jack Nicklausrsquo pride and joy and Nicklaus was the lead figure in the ldquoThank a Golf Course Superintendentrdquo commercial last year He went out of his way to support our campaign and he was just as gracious when I had the chance to thank him in person He knows how hard Latshaw works

ldquoI always have been a Nicklaus fan even to the point of working some for his design firm for two years early on in my career at Muirfieldrdquo says Latshaw who is in his 13th year aty Muirfield Village ldquoMr Nicklaus has always placed a value on agronomuy and the superintendent I donrsquot know of any other design firm that has had agronomists on staff or as consultants

ldquoSo when Mr Nicklaus took the time to support us and our profession that meant the world to me Irsquove had members too take notice and stop to say lsquothank yoursquo It makes me proud to be a superintendent and I appreciate all that GCSAA is doing to elevate our profession So lsquothank yoursquo GCSAArdquo

No thank you Paul And thank you to all our members who work each day to deliver the best conditions they can for golfers while protecting the environment and our natural resources

new members

ASSOCIATE MEMBERS

Atlantic Irrigation Specialties Inc111 Lafayette AvenueN White Plains NY 10603Phone (800) 878-8873Contact Fred RappEmail frappatlanticirrigationcom Atlantic Irrigation Specialties is a full service Rain Bird golf irrigation distributor supplying eight (8) states in northeast and Mid-Atlantic

Blackburn Mfg Co908 W Hwy 275Neligh NE 68756Phone (800) 942-5816Contact Christa Blackburn-SchindlerEmail infoblackburnflagcom Blackburn Mfg Co is unmatched in quality marking flags with the best customer service in the industry for over 60 years Marking Flags Posting Signs Inverted Marking Paint All Flagging Tape Measuring Tapes Utility location athletic field and pavement striping paint safety zone supplies barricade tape

BUILDERIRRIGATION CONTRACTOR APPLICANT

Diamond Golf International Inc23753 Sonata DriveMurrieta CA 92562-4662Phone (951) 696-0426Contact Salvador RodriguezEmail saulrodriguez82hotmailcom Website wwwdiamondgolfmx Golf course construction agronomist consulting lake building consulting design

PROFESSIONAL MEMBER

Tony Altum ndash AS Altum amp Associates10311 Towne RoadCarmel IN 46032Phone (317) 679-3285Contact Tony AltumEmail taltumasaltumcom Website wwwasaltumcom AS Altum amp Associates has built a reputation in the golfing community as one of the worldrsquos most trusted leaders in irrigation design and consulting

27

2016 Rossi Recipient Jim Moore Retires from USGA

If you know the USGA Green Section then you are bound to have had the pleasure of interacting with Jim or Kay Moore both of whom retired on June 1 2016 Both Jim and Kay joined the USGA Green Section in 1984 as director of the Green Sectionrsquos former Mid-Continent Region and as administrative assistant for the region respectively

Jim Moore has worked in multiple functions over 32 years of dedicated service to the USGA He was instrumental in leading and coordinating the collaboration of the 2004 revision of the USGA Recommendations For a Method of Putting Green Construction Most recently Moore led the USGA Green Section Education and Outreach program During his tenure Moore also provided years of dedicated service as a member of the USGA Green Section Turfgrass and Environmental Research Committee a role in which he will continue after retiring

Both Jim and Kay have made lasting impressions on the USGA and the golf industry through their combined 64 years of service They will be missed by their USGA colleagues and the thousands of golf courses they helped along the way

West Coast Turf Offering Three New Varieties to Minimize Water Use

West Coast Turf has expanded their inventory to include three new drought tolerant varieties West Coast Native Bentgrass (Agrostis pallens)

Hillside Native Fine Fescue and Kurapia turf alternative groundcover for landscape and golf course use

ldquoNative grasses are playing an important role in landscaping with water conservative plants and Kurapia is something exciting and completely different than anything we have ever grown We are constantly looking for the best varieties to minimize water useldquo said John Marman West Coast Turf rsquos vice president of sales and marketing

West Coast Native Bentgrass (Agrostis pallens) is a cool season grass with rich deep green color and withstands light foot traffic It requires half of the water of customary cool season turf and half the mowing and maintenance It can also be left un-mowed creating the floppy look of a natural meadow

Hillside Native Fine Fescue is perfect for relaxed landscapes and slope stabilization It has a deep rootzone thus making it extremely drought tolerant It is slow growing with loose slim leafed blades

Kurupira is a University of California tested drought tolerant turf alternative groundcover Once established it requires less water and little maintenance It grows close to the ground and if left un-mowed is covered with small white sterile flowers most of the year

ldquoWe like that not everyone has to have the exact same looking lawn or green areas These new grasses and the groundcover allow for some diversity and creativity in landscape design You donrsquot have to sacrifice your lawn to be environmentally responsible Choose the right variety and water wiselyrdquo

West Coast Turf is a full-service sod stolonization and hydroseeding company with 5 offices throughout California and Arizona and headquarters in Palm Desert CA West Coast Turf grows more than 30 varieties of natural turf

MOVERS amp SHAPERS

28

GCBAA MEETINGS CALENDAR

2016 Summer MeetingAugust 1-3 2016Hyatt Regency Jersey City - Jersey City NJ

2017 Summer MeetingAugust 8-10 2017Omni Charlotte - Charlotte NC

Future Golf Industry Show SitesFebruary 8-9 2017Orange County Convention Center - Orlando FL

February 7-8 2018Henry B Gonzalez Convention Center - San Antonio TX

MAY 18 2016National Golf Day - Washington DC

Avendra Signs National Agreement with JacobsenAgreement includes all US-based Marriott properties

Jacobsenreg a Textron Inc (NYSE TXT) company recently signed new national account agreement with Avendra

The agreement with Avendra will allow all US-based Marriott properties to purchase Jacobsen equipment at exclusive member pricing Marriott currently has 18 properties with 24 golf course facilities in the United States

Avendra is North Americarsquos leading procurement services provider serving the hospitality and lodging industries Avendra customers gain access to contracts leveraging over $4 billion of annual purchases expert advisory services and in-depth purchasing data and analysis The company is headquartered in Rockville MD and has regional offices throughout North America For more information please call (866)-AVENDRA or visit wwwAvendracom

Avendra selected Jacobsen after the company spent several months testing and reviewing Jacobsenrsquos full line of turf maintenance equipment

ldquoWersquore very excited to be working with Avendra and Marriott propertiesrdquo said David Withers President and CEO of Jacobsen ldquoWe look forward to helping Marriott properties throughout the US present superior conditions for their customersrdquo

movers amp shapers sodseedsoil

Does your company have exciting news to share

Wersquoll help you spread the wordContact Samantha Huff samantha_huffgcbaaorg

or call 402-476-4444

Life is short Sod it

Quality Variety Service

888893-8873westcoastturfcom

Put your trust in West Coast Turf

Featuring over 30+ grasses including bentSt Augustinezoysia bermuda paspalum blue rye kikuyu and fescue

Installation hydroseeding and NEW TopMaker Field recycling leveling dethatching and renovation services available

EQUIPMENT

DEPENDABLE EQUIPMENThellipWHEN amp WHERE YOU NEED IT

Designed exclusively for GCBAA members The Cat Rental Store National Account Rental Program provides access to the industryrsquos largest selection of golf course building renovation and maintenance equipment including specialized attachments More than 500 Cat Rental Store locations nationwide have a full range of equipmentmdashCatreg and other leading brandsmdashwhen and where you need them

To help you and your customers grow the game a portion of every rental will be donated to the GCBAA Foundation to support the participation of underprivileged children in the Sticks for Kids Program

For more information about the range of equipment and the special rental rates available to GCBAA members please Email CatRentalNationalAccountscatcom

copy 2016 Caterpillar All Rights Reserved CAT CATERPILLAR BUILT FOR IT their respective logos ldquoCaterpillar Yellowrdquo the ldquoPower Edgerdquo trade dress as well as corporate and product identity used herein are trademarks of Caterpillar and may not be used without permission

For Dealer Sales Personnel reg

Mini Hydraulic Excavators and Work Tools

Field Reference Guide

3016C 3018C3025C 303C CR3035C CR 304C CR305C CR

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No water hammer issues No over pressure problems No spring turn-ons through cold brittle pipe

Tap into our 50+ years of golf irrigation expertise1-800-345-ISCO

isco-pipecom

AVOID WATER HAZARDS

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Surge Guardtrade golf fittings reduces the risk of crotch failure caused by water hammer and cyclic fatigue common with standard Sch 40 fittings in Golf Course and Commercial Irrigation systems

Now Available in 2frac12 inch Tee and 2frac12 inch 90deg 45deg and 22frac12deg Elbows

wwwlascofittingscom

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Innovators in proven pumping solutions

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800-356-6686 watertronicscom

copy 2016 Lindsay All rights reserved

31

Golf Course BuildersAssociation of America6040 S 58th St Suite D Lincoln NE 68516

ADDRESS SERVICE REQUESTED

PRESORTEDSTANDARD

US POSTAGEPAID

LINCOLN NEPERMIT 40

GCBAA FOUNDATION

PRESIDENT

Tom Shapland

GCBAA FOUNDATION

Foundation UpdateAs all of you know the GCBAA Foundationrsquos primary charitable program is Sticks for Kids It has been growing steadily with 18 more programs added this year and continues to provide excellent equipment and instruction to more than 40000 children annually Thanks to thousands of volunteer hours and innovative fundraising efforts we have been able to sustain a modest rate of growth and potentially reinstate some programs that were placed on the backburner during the industry downturn

A cynic might say that no good deed goes unpunished (and there are a lot of cynics among we contractors) but this is clearly not the case with Sticks for Kids The evidence of this is particularly clear when we received a very surprising and welcomed note from golf legend Greg Norman whose firm has been a member of the GCBAA for more than twenty years We are extremely hopeful that Gregrsquos involvement and insight will improve existing programs and inject a new level of vitality in the overall Sticks for Kids program and the Foundation as a whole

Please read the letter below from Mr Norman and also remember to thank your Board President Scott Veazey whose long term relationship with Greg Norman Golf Course Design undoubtedly contributed to this welcomed endorsement

Tom Shapland

BOARD MEMBERS

MARK ARRIMOUR TOTAL TURF SERVICES

JIMMY KIRCHDORFER ISCO INDUSTRIES

BILL KUBLY LANDSCAPES

UNLIMITED LLC

KUN LI FORWARD GROUP

RICK LOHMAN THE TORO COMPANY

RON STEPANEKCOMMUNITY GOLF SERVICES

DENNIS WAGNER HUNTER INDUSTRIES

DOUG YORK EWING IRRIGATION

GREG NORMAN

CHAIRMAN AND CEO

GREAT WHITE SHARK ENTERPRISES LLC

June 17 2016 Golf Course Builders Association of America amp Foundation

6040 S 58th Street Suite D Lincoln Nebraska 68516

Dear GCBAA President Scott Veazey and Foundation President Tom Shapland

As a 20-year member of the Golf Course Builders Association of America I have always been a

strong supporter of the Association its Foundation and the related Sticks for Kids program It is

gratifying to be part of a group that despite a downturn in the golf industry persevered with its

charitable endeavors -- investing in the future of the game by providing quality equipment and

instruction to more than 400000 children in just the past 10 years It is equally gratifying that this

work has been accomplished with a bare minimum of administrative overhead as it is extremely

important to me to know that virtually all of the fundraising proceeds go directly to the programs

I wanted to reach out to you today to offer a more personal support of the Sticks for Kids program

First and foremost I would like to visit a program and see first-hand how one of these nearly 370

active programs utilize the equipment and support from the GCBAA Foundation Teaching the game

of golf to our youth ensures the future of the game While we understand that rules stance grip

swinging pitching putting and scoring are vital to learning the game we know the true essence of

golf is that it instills integrity sportsmanship etiquette and self-discipline values that are unique to

our game Additionally I would like to offer some of my personal autographed memorabilia to the

auction supporting Sticks for Kids at the upcoming Annual Summer Meeting this August in Jersey

City In summary I would like to reiterate my personal endorsement of the Stick for Kids program In my

experience no other youth golf player development program offers the tools to overcome the issue of

equipping underprivileged and handicapped children with appropriate golf clubs and lesson plans in a

more rewarding and efficient manner

Please let me know how I can help you and the GCBAA promote the Sticks for Kids program

Sincerely

Greg Norman

2041 VISTA PARKWAY LEVEL 2WEST PALM BEACH FLORIDA 33411TEL561-640-7000FAX 561-684-8112

4

GCBAA FRIENDS OF THE FOUNDATION

Platinum Level (OVER $100000)GOLF COURSE BUILDERS ASSOCIATION OF AMERICA (GCBAA) WADSWORTH GOLF CHARITIES FOUNDATIONWADSWORTH GOLF CONSTRUCTION COMPANY

Gold Level ($50000 - $99999)CATERPILLAR INCLANDSCAPES UNLIMITED LLCTHE TORO COMPANY AND FOUNDATIONUNITED STATES GOLF ASSOCIATION (USGA)

Silver Level ($10000 - $49999)BANDON DUNESDHR CONSTRUCTION INCDUININCK GOLFEWING IRRIGATIONFORWARD GROUPGCSAAHERITAGE LINKSHYDREMA US INCISCO INDUSTRIES INCJACKLINGOLFJACOBSEN A TEXTRON COMPANYJIM KIRCHDORFER SR MEMORIALJOHN DEEREMCDONALD amp SONS INCMID-AMERICA GOLF AND LANDSCAPE INCRYANGOLF CORPORATIONSOUTHEASTERN GOLF INCSUNBELT RENTALSWEST COAST TURF

Bronze Level ($1000 - $9999)ACC GOLF CONSTRUCTIONAQUA AGRONOMIC SOLUTIONS INCASI GOLFKLAUS AHLERSASPEN CORPORATIONATLAS TURF INTERNATIONAL LIMITEDAUDUBON INTERNATIONAL BEST SAND CORPBETTER BILLY BUNKERBOBCAT COMPANYDOOSAN INFRACORE CONSTRUCTION EQUIPMENTCENTRAL FIBER LLCCOURSE CRAFTERS LLCDENNIS WAGNERDESERT REFLECTIONS LLCDYE DESIGNS INTERNATIONALEAGLE GOLF amp LANDSCAPE PRODUCTSFEDEXFINISH LINE YOUTH FOUNDATIONFLEETWOOD SERVICES LLCFRONTIER GOLFGENESIS GOLF BUILDERS INCGLASE GOLF INCGOLF COURSE CONSTRUCTION INCGOLF COURSE INDUSTRY MAGAZINEGOLF CREATIONSHARTMAN COMPANIES INCHUNTER INDUSTRIESKEEPERS OF THE GREENKINDER PORTER SCOTT FAMILY FOUNDATIONLANDIRR INCLASCO FITTINGS INCLEPANTO GOLF CONSTRUCTION INCLES HILLMEDALIST GOLF INCMOTOR CONTROLS INCNIEBUR GOLFPAIGE ELECTRIC CO LPPGA OF AMERICAPRINCEPROJECT EVERGREENSAM FERRO (FAIRMOUNT MINERALS FOUNDATION)SANDTRAPPERSCHILLER GROUNDS CARE INCSHAPLAND GOLF CONSULTANTS LLCSMITH TURF amp IRRIGATIONSPORTZMIX SOLUTIONS - WAUPACA SAND amp SOLUTIONSSTAHLMAN ENGLAND IRRIGATION INCSUN GRO HORTICULTURESYNGENTATERRY amp KAREN GWINNTHE PITTSBURGH FOUNDATIONTHE TURF COMPANYTHOMAS TURF SERVICES INCTOMMY SASSERTOTAL GOLF CONSTRUCTION INCTOTAL TURF SERVICES INCTRIEST AG GROUP INCUNITED GOLF LLCVM GOLF SERVICESWATERTRONICS INC

Executive Director Notes (cont)

GCBAA Foundation amp EIFG Create Project Notice Incentive Program

discounts for our individual members needing errors and omissions insurance as well as professional liability coverage The Foundation also has exciting news with a new program between the Foundation and GCSAArsquos Environmental Institute for Golf as well as an endorsement of our Sticks for Kids Program by golf professional Greg Norman The Foundation successfully launched 18 new Sticks for Kids Programs this year as well as provided maintenance grants to nearly a dozen existing programs

We certainly understand the golf market might not be fully recovered and we know there are still challenges you are facing as a company We need to hear from you on how your association can assist The Buy from Within Program is more than a tag line Be sure to look at the membership for your project needs first Enjoy the issue and keep in touch with the office on how we can help you

Justin Apel

The Golf Course Builders Association of America Foundation and the Golf Course Superintendents Association of Americarsquos Environmental Institute for Golf (EIFG) has partnered in an agreement to incentivize project notices received by the GCBAA to share with its members Each time a facility shares an RFP or Project Notice for a golf course construction project for the GCBAA office to share with our membership the GCBAA Foundation will make a contribution to the EIFG Notice of a new posting will be sent to each member of the GCBAA by email notice as well as posted to a secure members only page on the gcbaaorg website For the remainder of 2016 the GCBAA Foundation hopes to contribute up to $500000 to the EIFG and future years will be evaluated based on the level of interest

5

This year the GCBAA Foundation approved funding for 18 new Sticks for Kids programs These programs serve children and disabled adults throughout the United States making the game of golf accessible and affordable to their local communities

Welcome We canrsquot wait to watch your programs grow

Pelican Point Golf amp Country ClubLocation Venice FL

The First Tee of Eastern MichiganLocation Flint MI

World of GolfLocation Florence KY

Rohnert Park Community Services DepartmentRohnert Park GA

Rose HillLocation Bluffton SC

City of MenashaLocation Menasha WI

City of Orange Beach Golf CenterLocation Orange Beach AL

Cloverleaf Golf ClubLocation Delmont PA

Central Cambria School DistrictLocation Ebensburg PA

Monzingo Lake Golf CourseLocation Maryville MO

South Gleason Golf CourseLocation Gary IN

Boys amp Girls Club of Bay City amp Matagorda

CountyLocation Bay City TX

Stone Creek Golf CourseLocation Chanute KS

Brookside Golf CourseLocation Saline MI

Peoria Park District ndash Golf DivisionLocation Peoria IL

Pico Rivera Golf CourseLocation Studio City CA

Bell Gardens Golf CourseLocation Studio City CA

Maggie Hathaway Golf CourseLocation Studio City CA

The GCBAA Foundation also awarded the following maintenance grant requests for 2016

Mid-Atlantic Junior Blind Golf AssociationLocation Cherry Hill NJ

Lost National Municipal Golf CourseLocation Willoughby OH

Oaks Hollow Golf CourseLocation High Point NC

Town of Huntington Parks amp RecreationLocation Huntington NY

Pittsfield Parks amp Recreation ProgramLocation Pittsfield MA

Oak Island Park amp Recreation DepartmentLocation Oak Island NC

Michigan Womenrsquos Golf AssociationLocation Waterford MI

Wheeling Park Commission-Oglebay ResortLocation Wheeling WV

Euclid Parks amp RecreationLocation Euclid OH

City of New Brighton-Brighton Hills Golf ClubLocation New Brighton MN

City of North Las VegasLocation North Las Vegas NV

Boys and Girls Club of ChelseaLocation Chelsea OK

City of Rowlett Parks amp RecreationLocation Rowlett TX

ShelbyvilleShelby County Parks amp RecreationLocation Shelbyville KY

New Sticks for Kids Programs Awarded in 2016

6

The GCBAA Foundation was pleased to include in their approvals of new Sticks for Kids Programs a unique project that involved several GCBAA Members Mozingo Lake Golf Course in Maryville Missouri is a 27-hole facility with a championship 18-hole course Recently a nine-hole development course was designed by Tom Watson The youth golf program consists of four-three day camps throughout the summer serving 150-300 kids at each camp The goal of Mozingo is to have enough clubs through the Sticks for Kids Program so that all youth who participate will not need to have their own clubs Financial aid is available for families that need help in having their children participate Kyle Easter is the Head Golf Professional and in charge of the program Golf Digest Magazine has named The Watson 9 at Mozingo Lake Recreation Park one of the top 15 Hybrid Courses in North America On Saturday May 14 GCBAA Executive Director Justin Apel attended the grand opening of the new facility Legendary Golfer Tom Watson played an

inaugural round with area youth GCBAA Charter and Certified Builder Mid-America Golf amp Landscape Inc was contracted to do the construction Funds from the Wadsworth Golf Charities Foundation as well as Links Across America were used ASGCA Members Tom Watson and Robert Gibbons contributed to the design GCBAA Charter Member The Toro Company provided irrigation products

Thanks to all members that participated in the 2nd annual March Madness Tourney Challenge this spring We are pleased to announce our 2016 winners

1st Place ndash Jason Sloan Frontier Golf(GCBAA OGIO Backpack)

2nd Place ndash Jon Beckmann South Florida Golf Renovations(GCBAA YETI Tumbler)

We hope yoursquoll join in the Madness next year

Grand Opening of Watson 9 in Maryville MO

GCBAA March Madness Winners Announced

Inaugural Round of the Watson 9 Course

Mozingo Lake Golf Course Clubhouse and Newly dedicated Tom Watson statue

GCBAA Builder Member Dominic Scarpelli Mid-America Golf amp Landscape Inc Justin Apel Robert Gibbons

Justin Apel on 9th Green(Photo credit Bob Gibbons)

Welcome Plaque ndash Watson 9 Hole Development Course

7

Another successful National Golf Day was held in Washington DC on May 18 More than 120 golf industry leaders were in attendance with representation from the GCBAA National Golf Course Owners Association Golf Course Superintendents Association of America PGA TOUR PGA of America US Golf Manufacturers Council and the World Golf Foundation We are thrilled to share that this yearrsquos National Golf Day was the best attended in its nine-year history

GCBAA staff and members began National Golf Day with the Annual Nebraska Breakfast This 70 year old tradition allows constituents to spend time with the entire Nebraska Delegation and hear about whatrsquos happening on Capitol Hill The breakfast is one of Nebraskarsquos great traditions that bring the people and their representatives together After a special kickoff event on Capitol Hill hosted by the We Are Golf coalition the opening ceremony welcomed three guests from the PGA and LPGA tours Davis Love III 2016 Ryder Cup captain Steve Stricker 2017 Presidents Cup captain and LPGA Hall of Famer Nancy Lopez The group then broke off into meetings with Senate and House representatives throughout the day focusing on three primary issues (1) environmental regulations impacting golf (2) the PHIT Act and (3) labor regulations impacting golf

The media coverage before during and after National Golf Day was strong bringing even more attention to our efforts on Capitol Hill Nearly 60 publicity placements including ABC Bloomberg BuzzFeed CBS ESPNcom Forbes FOX USA Today and others provided coverage of the event

GCBAA was represented by Executive Director Justin Apel Program amp Planning Manager Samantha Huff Foundation Board Member Doug York of Ewing Irrigation GCBAA Board Member amp Foundation Liaison Dennis Wagner of Hunter Industries along with Jon Truttmann and Jeff Bine of Hunter Industries

The 10th annual National Golf Day is set for April 26 2017 GCBAA members are invited and encouraged to participate to see firsthand the interworkings of Washington DC

9th Annual National Golf Day a Success in DC

Doug York and Jon Truttmann

Rayburn Foyer ndash Justin Apel Doug York Dennis Wagner Samantha Huff Jeff Bine and Jon Truttmann

Justin Apel Samantha Huff Congressman Steve Knight (CA-25) amp Jeff Bine

8

What They Said on Social Media

Follow us on Facebook amp Twitter

9

Are You Prepared for a Transgender Employee

An issue that has been impossible to miss over the last year is the treatment and accommodation of transgender individuals As employers you should be thinking about how to handle the treatment of transgender employees as well as how to handle training and concerns with your other employees This is a politically and emotionally charged issue and there are no easy answers that will satisfy everyone so what should you do

Several government agencies as well as the President have all made clear their positions on the treatment of transgender individuals Specifically regarding employers of transgender employees the Equal Employment Opportunity Commission (EEOC) and the Department of Laborrsquos (DOL) Occupational Safety and Health Administration (OSHA) have stated their positions with respect to the issue

The EEOC has settled several lawsuits against employers of transgender employees over the last few years While no federal law directly prohibits discrimination based on sexual orientation or gender identity the EEOC has used Title VII of the Civil Rights Act of 1964 which prohibits ldquosexrdquo discrimination and harassment to pursue these lawsuits From these cases it has become evident as to what the EEOC expects out of employers

The EEOC recommends that employers include gender identity in non-discrimination and no-harassment policies This policy should generally provide that discrimination or harassment against transgender individuals will not be tolerated whether the behavior comes from employees customers clients or anyone else Employers should also conduct annual training on avoiding discrimination based on any protected class including gender identity gender dysphoria and sex stereotyping The training should be mandatory for all employees Further managers supervisors and others who work in a human resource capacity are encouraged to undergo more extensive training on these issues

Your employees should refer to a transgender employee as their identified gender and use their gender-identified name Employees who deliberately refer to another employeersquos biological gender or original name would be discriminating against and harassing the transgender employee This discrimination could result in a lawsuit

against both the employee and the employer

When an employee requests that the employer change the employeersquos records to reflect a different gender or name the EEOCrsquos position is that the employer should do as requested The employer should do so without asking for medical records or other requests in an attempt to probe into the employeersquos medical details While the EEOCrsquos position is not clear with respect to a request to verify that an employeersquos legal name has changed this is presumably allowed so to avoid issues with the IRS and the Social Security Administration However even if a transgender employee has not legally changed their name they should still be referred to by their identified name in day to day employment conditions

With respect to restroom use the EEOC simply requires an employer to allow the transgender employee to use the restroom which is ldquocommensurate with their gender identityrdquo without any limitations Again an employer is not entitled to request any medical records proving gender-reassignment therapy or surgery

Further an employerrsquos health benefits plan should not have exclusions based only on sex or gender dysphoria As an example if the benefit plan provides for hormone therapy for any other type of medical condition the plan should also provide hormone therapy for an employee going through a gender reassignment process

Similarly directed at employees OSHA has formally published their position in a release titled ldquoA Guide to Restroom Access for Transgender Workersrdquo OSHA takes the position that ldquobathroom restrictions can result in employees avoiding using restrooms entirely while at work which can lead to potentially serious physical injury or illnessrdquo Therefore OSHA states that all workers should be permitted to use the restroom that corresponds with their gender identity Employees may also choose to use a single-occupancy gender-neutral restroom but should not be required to use such restroom OSHA along with the EEOC states that employees should not ask for verification or legal documentation in order to have access to gender-appropriate facilities

In July of 2014 President Obama signed Executive

HUMAN RESOURCES

BY JACK L SHULTZ amp KRAMER L LYONS LAW CLERK - OrsquoNEILL HEINRICH DAMKROGER BERGMEYER amp SHULTZ PC LLO

10

Order 13672 extending protection in hiring and employment to transgender individuals Specifically it prohibits discrimination on the basis of gender identity by federal contractors in both hiring and daily employment conditions While this order is only binding on federal contractors it demonstrates that the position of the White House is similar to the EEOC and OSHA There are also many states that have enacted transgender specific laws and regulations

Employers should use caution and be cognizant of this issue as the EEOC has been diligently prosecuting these types of discrimination cases While no federal law directly prohibits discrimination or harassment of transgender employees the EEOC and OSHA have found other ways to successfully penalize employers Your state may also have laws or regulations directly prohibiting discrimination and harassment of transgender employees If an employee has stated that they now identify with a different gender and have a new name the employer should accept the employeersquos declaration The employerrsquos other employees should also be trained to avoid discrimination and harassment of their transgender coworkers

Editorrsquos Note This article is not intended to provide legal advice to our readers Rather this article is intended to alert our readers to new and developing issues and to provide some common sense answers to complex legal questions Readers are urged to consult their own legal counsel or the authors of this article if the reader wishes to obtain a specific legal opinion regarding how these legal standards may apply to their particular circumstances The authors of this article Jack L Shultz and Kramer L Lyons Senior Certified Law Student can be contacted at 402434-3000 or at OrsquoNeill Heinrich Damkroger Bergmeyer amp Shultz PC LLO PO Box 82028 Lincoln NE 68501-2028 jshultzohdbslawcom

The evening will play host to our ldquoBuy From Withinrdquo Reception recognizing GCBAA associate members who continue to provide the very best in service to our builder membership and the industry as a whole Following the reception will be our awards dinner live and silent auction and announcement of the raffle winners Keep in mind that all proceeds benefit the GCBAA Foundation and its supporting programs We encourage you to visit the Summer Meeting webpage for a current list of auction items that have been generously donated

After whatrsquos sure to be an electric night the Summer Meeting wraps Wednesday with the Board of Directors meeting and coinciding education that is irrigation specific Certified Builder Members will have the opportunity to take the Certified Irrigation Contractor exam during this time as well With the meeting adjourning on Wednesday we hope yoursquoll consider sticking around for the remainder of the week to experience this historic city

Please contact the office with any questions regarding next monthrsquos Summer Meeting We are here to help you register book your hotel rooms assist with sponsorship opportunities and everything in between We look forward to seeing you next month

PGA Championship Admission

The PGA Championship will take place July 28-31 at Baltusrol Golf Club in Springfield New Jersey Your 2016 GCBAA membership card when accompanied by a photo ID offers you complimentary grounds admission into the tournament Check out wwwpgacompgachampionship for additional information on the tournament

CONTINUED FROM FRONT PAGE

GCBAA Set to gather in Jersey City for its Summer Meeting

11

DEVELOPERrsquoS GUIDE

NOT Business as Usual

Developers ndash like golf course builders ndash have changed in very basic and impactful ways The results will be widespread diverse and unlike the housing boom cycle that was so generous for golf course builders

The concept of a ldquodeveloperrdquo has changed Private club boards and individual golf course owners are todayrsquos developers The result is smaller projects with highly focused intentions such as new tees and bunkers renovated greens and or dedicated drainage and arboreal projects

Many of the large-scale residential developers and builders have shelved past methods for community development and as a consequence golf courses were assigned different priorities and preferences Golf remains a lifestyle priority for many of the largest homebuilding companies These companies are re-sorting the timeline for golf courses which have been a drag on internal rates of return Smaller and less expensive amenities such as fitness facilities and Starbucks-type venues substitute wellness and socialization as the highly attractive early-in-the-project amenities

The shift in thinking is worrisome to many golf course builders and tests their collective commitment However GCBAA members have now experienced the greatest housing booms in the history of the planet ndash and with it one of the greatest growth surges in new golf course development Likewise builders have survived the worst economic declines since the Great Depression Such dramatic highs and lows provide wisdom insight and a heckuva roller-coaster ride

What does the future hold for golf course builders GCBAA builders must develop new and more efficient methods in order to unlock emerging opportunities

Understanding that they now operate within a new business paradigm golf course builders must implement several key changes in process

1 Be small and act BIG Golf course builders must be ever more resourceful solution providers for developers of all types The shift to smaller projects

directed by servant leaders and club volunteers means that GCBAA members need to refine their project management and redundant communication skills Only on certain projects will GCBAA members be dealing with college-educated engineers and project supervisors

2 Recognize that funding will be a point of pressure for clients and of opportunity for builders who can be good shepherds of project resources

3 Support where and how golf fits into the overall plan Golf remains important to more than 24 million people according to the National Golf Foundationrsquos April 2016 update Golf remains ldquostickyrdquo with its core audience segments and churns roughly 3 million golfers per year Three million into the game and roughly the same number who leave golf for reasons such as time and economic constraint

Opportunities are emerging for GCBAA members Most opportunities are local in nature smaller in scope and budget and more demanding due to lack of experience for ldquodevelopersrdquo The opportunity lies in the fact that GCBAA builders can fill important needs

New projects will surface in states such as Arizona California the Carolinas Florida Georgia Nevada and Texas Almost 80 of the top 50 new residential communities from 2015 launched within these states

Solutions must be on a smaller scale and ready-to-demand Most developments will source capital from local resources such as member assessments local banks and wealthy individuals Builders who can be nimble responsive and on-budget will prosper

Four big takeaways for golf course builders

1 After a significant market correction golf remains a primary amenity and land-planning solution for most property developers And golf retains advantageous ldquopullrdquo for 40- to 70-year age cohorts of high household income and educational attainment New types of ldquodevelopersrdquo have

BY HENRY DELOZIER GLOBAL GOLF ADVISORS

12

emerged they are club committees and boards of directors

2 It is NOT business as usual Most successful builders will have changed their methods and systems while continuing to rely upon experienced expert and proven people

3 The opportunities that are attainable requires that small companies act big by sharing procurement expertise and network reach Big builders must use their strengths of access to capital and people to act small by being on-point and highly accessible and

4 Advanced customer relationship management is essential for every golf course builder ndash whether the developer is a club or a homebuilding company Get to know everyone and see that you are known to everyone

Henry DeLozier is a principal at Global Golf Advisors the largest consulting company in the world specialized in golf-related businesses wwwglobalgolfadvisorscom

FUTURE MAJOR GOLF EVENTS

MastersAugusta National Golf Club Augusta GA

2017 ndash April 6-9

2018 ndash April 5-8

US Open2017Erin HillsErin WI ndash June 12-18

2018Shinnecock Hills Golf ClubSouthampton NY ndash June 14-17

British Open2016Royal Troon Golf ClubJuly 14-17Scotland

2017Royal Birkdale Golf ClubJuly 20-23England

2018Carnoustie Golf LinksJuly 19-22Scotland

PGA Championship2016 Baltustrol Golf ClubSpringfield NJ ndash July 28-31

2017Quail HollowCharlotte NC ndash August 10-13

2018Bellerive Country ClubSt Louis MO ndash August ndash TBA

GCBAA Welcomes New Charter Member Lepanto Golf Construction

The GCBAA is pleased to welcome Lepanto Golf Construction Inc as the associationrsquos 49th Charter Member Lepanto Golf is a Certified Builder Certified Renovation Builder and Irrigation Contractor With nearly 30 years of golf course industry experience Lepanto Golf is recognized as one of the premier contractors with experience at all levels from new construction projects to the smaller renovation projects All made possible with a loyal and talented staff whose key personnel have been together since the creation of the company

Lepanto Golf Construction Inc is based in Pomona Park FL While most of their projects have centered around South Florida their crews and specialized golf course construction equipment have recently completed projects throughout the Eastern United States such as Massachusetts New York Virginia Michigan Illinois and as far west as Arkansas and Texas

Lepanto Golf has had the opportunity to work with many of the industryrsquos premier golf course architects at some of the most highly regarded golf clubs in the country Whether constructing a new golf course or restoring a classic masterpiece Lepanto Golf takes great pride in their attention to detail and high quality of work

Lepanto Golf is looking forward to a bright future and growth alongside of GCBAA and its fellow members

Please join us in welcoming Lepanto Golf Construction as GCBAArsquos 49th Charter Member

Medalist Golf Club Hole 18 - Hobe Sound FL

Winchester Country Club Hole 9 - Boston MA

Winchester Country Club Hole 14 - Boston MA

14

Fleetwood Services LLC Welcomed as GCBAArsquos 50th Charter Member

The GCBAA is pleased to welcome Fleetwood Services LLC as the associationrsquos 50th Charter Member Fleetwood Services LLC is an Associate Builder of GCBAA and has been building and renovating golf courses since 2010

Based in Dallas TX Fleetwood Services LLC is owned and operated by Robert and Pam Fleetwood Robert has been in the golf course construction and development business since 1986 and has built more than 250

courses Fleetwood Services LLC employs over 50 personnel who have the knowledge needed to complete every aspect of a project in a timely manner

Fleetwood Services LLC has completed

over 140 jobs for various golf courses and country clubs both public and private since 2010 The following are completed 18 hole remodels including irrigation performed by the Texas-based golf course construction company

- Rolling Hills Arlington TX ndash Designed by Colligan Golf

- Squaw Creek Golf Course Willow Park TX ndash Designed by Colligan Golf

- Rockwood Golf Course Fort Worth TX ndash Designed by Colligan Golf

- Maridoe Golf Course Carrollton TX ndash Designed by Steve Smyers

Please join us in welcoming Fleetwood Services as GCBAArsquos 50th Charter Member

Charter Membership is reserved for GCBAA members who demonstrate a strong interest in continuing the success and growth of the organization and express their support by making a one-time minimum contribution of $10000 in addition to annual membership dues

Photos courtesy of Fleetwood Services LLC

15

GCBAA Regional Meeting amp Executive Board Meeting tee off in Texas

Tuesday April 12 members of the GCBAA Executive Board held their spring meeting in Addison Texas Executive Board Members included Immediate Past President Rick Boylan current President Scott Veazey Incoming President Pat Karnick Treasurer Judd Duininck Vice President Dennis Wagner Secretary Ellen Davis and special guest GCBAA Board Member Mark Creighton GCBAA Executive Director Justin Apel and Program Planning Manager Samantha Huff were also present Staff provided summaries of the 2016 Golf Industry Show in San Diego as well as other activities the executive office is working on The group then joined early arrivals for the following dayrsquos Regional Meeting at the Topgolf facility in Carrollton TX

On Wednesday April 13 over 50 attendees converged on Maridoe Golf Club for the first GCBAA Regional Meeting of 2016 The golf course formerly known as Honors Golf Club was undergoing a complete renovation Just outside of the meeting area of the club house the group could witness acres of the property completely under renovation Course architect and ASGCA Past President Steve Smyers along with GCBAA Charter Member Fleetwood Services LLC amp Certified Builder Heritage Links are assisting with the design and construction Course irrigation designer and GCBAA Member Tony Altum of AS Altum amp Associates provided insight on irrigation trends as well as a very interesting update from the Director of Golf Services at Topgolf Libby Godlove We appreciate the support from our regional allied contacts USGA Green Section John Daniels GCSAA Field Representative Brian Cloud and Chuck Higgins PGA of America regional manager Steve Smyers and golf course superintendent Shawn Westacott were also on hand to discuss the Maridoe project GCBAA Charter Members Rain Bird Profile Products and ADSHancor each shared installation techniques of their products and we wrapped up with best management practices for operating and maintaining equipment with David Haggerty of Kubota We would like to thank all of our attendees and sponsors for a great couple of days in Texas

Eagle Support Birdie Support Par Support

GCBAA Executive Board Members amp Staff

Tony Altum amp Steve Smyers Education in full swing

GCBAA Charter Members Bryan Juwig and GCBAA Board Member Rick Williamson LASCO Fittings Inc

Personal Tour of Maridoe Golf Club ndash Tim Hubbard Steve Smyers Ian Williams Samantha Huff Rick Williamson Mike Perez amp Justin Apel

Golf Course Shaper Jake Cope amp Justin Apel

16

Monday August 1Sticks for Kids Golf Outing

amp Opening Reception Tuesday August 2

Full Day Education Program with Awards Dinner amp Auction Wednesday August 3

Irrigation Symposium amp Board of Directors Meeting

Networking bull Family Fun bull Education bull PGA Championship

HYATT REGENCY GCBAA HEADQUARTER HOTEL HOME OF THE STATUE OF LIBERTY

JULY 28 - 31SPRINGFIELD NJ

GCBAA 2016 SUMMER MEETING

JERSEY CITY NJ bull AUGUST 1-3 2016

Registration Open at gcbaaorgnews-eventssummer-meeting17

Junersquos Arizona Regional Meeting a SuccessGCBAA almost beat the heat of Arizona by scheduling its second regional meeting June 8 at Mesa Country Club We were told we missed the mild weather before a heat wave had settled in for our meeting Fortunately the roof of the Diamondbacks stadium was closed for our Tuesday night opening event watching the Arizona Diamondbacks play the Tampa Bay Rays On Wednesday the group began early with the always insightful GCBAA Member Henry DeLozier of Global Golf Advisors Henry offers optimism of the golf market by utilizing trends they are seeing in the development world Henry and GCBAA both promote the message to our membership to be well versed and educated to be more than low bid on projects There are ways that the membership can position themselves to be a resource to golf facilities GCBAA members offered education and trends of products used in construction including Ted Fist with Capillary Concrete Randy Hamilton with Profile Products and Joe Traficano with West Coast Turf We also welcomed representatives from local allied organizations Jeff Jensen of GCSAA as well as local ASGCA members Gary Brawley and Forrest Richardson Guest presenters Bert Hagen with Stotz Equipment and Jeff Frair with Empire Machinery provided continuing education on challenges contractors are facing with equipment maintenance We once again thank all of our attendees and sponsors who were a part of the event

Eagle Support Birdie Support Par Support

Forrest Richardson amp Steve Sakurai

ASGCA Member Gary Brawley

Regional Meeting underway in Arizona Members and guests networking between sessions

Group photo ndash Wrapping up the Arizona Meeting

GCBAA Guests enjoying the Diamondbacks Game

18

GCBAA Leadership represented at ASGCArsquos Annual Meeting

Reminder of the Caterpillar Partnership with the GCBAA Foundation

GCBAA Executive Director Justin Apel and President Scott Veazey were honored to be guests at the 70th Annual gathering of the American Society of Golf Course Architects in Washington DC April 24-26 The meeting hosted over 100 members and spouses as well as nearly 30 special guests Outgoing President Steve Smyers has been a great friend to GCBAA and we congratulate him on his presidency The education agenda featured some unique discussions and presentations A fitting presentation for the area in which the meeting was held was a presentation on ldquoPresidents Who Golfrdquo given by Jonathan Cummings What followed was a healthy discussion on the changes in the golferrsquos expectations from generation to generation There is a significant change in what the generation of baby boomers has for expectations in their golf experience course location and condition while the younger generations of X Y and Millennials are all about the experience of who they are playing with This changes course operations design and the future of the game to cater to this upcoming generation of golfers The remaining education agenda featured a diverse discussion from bunker liners and WOTUS to allied updates and of course networking on the golf course Congratulations to the 2016 Donald Ross Award honoree Michael Bamberger and Greg Martin as he was introduced as ASGCA incoming president

Are you signed up We shared in our last issue details of our new partnership program with Caterpillar Inc and the GCBAA Foundation Caterpillar Inc and the Cat dealer network through their Cat Rental National Accounts Program has created an incentive program to further Caterpillarrsquos commitment to supporting the GCBAA its Foundation and the game of golf

This program will recognize the collective rental volume of GCBAA Members and reward a rebate of one half of one percent (05) rental volume for our membership to the GCBAA and Foundation

To begin you will need to sign and return the voluntary agreement identifying your interest in supporting the GCBAA Foundation and this program Copies are available of the agreement by contacting the GCBAA Executive Office or GCBAA Member Chris Caccavale Rental National Account Manager Caterpillar Inc caccavale_christopher_mcatcom or (570) 647-9157 Next you simply continue to rent machines from a participating Cat dealer Cat dealers and their Cat Rental Stores have nearly 800 locations where you can rent a full line of Cat machines including attachments work tools and even non-Cat equipment such as pumps utility carts and other golf course related equipment to complete your projects

Justin Apel amp Gary Brawley

19

The GCBAA has been working on a program for individual members who might need specialized insurance coverage for

their business GCBAA has partnered with a proven agency and would like to invite you to check and see if it works for you and your business INSPRO Insurance Agency Inc in Lincoln Nebraska can easily compare your current coverage with their offerings as well as offer advice on making sure you have all of the coverages for the type of work you are involved in This is a completely voluntary program and we know by comparing some of our members who have already participated in the program that nearly 50 savings are available on Errors and Omissions Insurance as well as Professional Liability coverage Contact the GCBAA office for more information

Dismal River Trip (Mullen NE) - Ewing IrrigationIncludes (2) rounds of golf for a foursome at Dismal River Golf Club (1) night of lodging at Dismal River Golf Club and transportation from Arizona or Texas via Ewing Jet to and from North Platte

Disney Vacation Package - The Toro CompanyPackage includes a 4-Day3-night stay in one room at the Caribbean Beach Coronado Springs Port Orleans French Quarter or Port Orleans Riverside Resort (based upon availability) and four 4-Day Park Hopper Passes to the Magic Kingdom Animal Kingdom Epcot Center and Hollywood Studios

(2) Tickets to the 2016 Ryder Cup at Hazeltine National Golf Club in Chaska MN (Saturday amp Sunday) - Duininck GolfTickets are International Pavilion tickets Actual tickets will not be available until mid-late August

$500 Home Depot Gift Card - Fleetwood Services LLC

Scotty Cameron X7M Putter - Profile Products LLC

28-Day Rental of Rubber Tracked Skid-Steer Loader - Sunbelt Rentals

Stihl Weedeater - Greenville Turf amp Tractor

GolfBuddy WT5 GPS Watch - Profile Products LLC

(4) Greg Norman Autographed Sticks for Kids Bags - Greg Norman

Greg Norman Collection Straw Hat autographed by Greg Norman - Great White Shark Enterprises LLC

Greg Norman Collection Baseball Cap autographed by Greg Norman - Great White Shark Enterprises LLC

Photo autographed by Greg Norman - Great White Shark Enterprises LLC

Wags Grillinrsquo Rub Gift Basket - Dennis Wagner

ISCO Goodie Basket - ISCO Industries IncBackpack Tervis Tumblers Camelback water bottle umbrella and Pro V1 golf balls

Check the GCBAA website for updated items and to donate

GCBAA Offers New Member Benefit Program

Donations pouring in for next monthrsquos Foundation Auction amp Raffle

GCBAA Attends National Alliance for Accessible Golf Meeting

The National Alliance for Accessible Golf is an organization working to ensure the opportunity for all individuals with disabilities to play the game of golf Formed in the summer of 2001 the Alliance

is represented by major golf recreation and therapeutic organizations in the United States including the Golf Course Builders Association of America GCBAA serves on the Alliance Board of Directors and met with other board members after National Golf Day in May The Club Managers Association of America in Alexandria VA hosted the group for a daylong meeting While the agenda consisted of the regular housekeeping items for any board the group also discussed successes of the programs the Alliance oversees The Alliance Grant Program has funded 96 locations since 2010 $722050 in total amount funds have been awarded in 26 states helping approximately 9000 individuals with disabilities enjoy the game of golf These grants provide awareness training and funding for programs to help golfers with disabilities learn and transition into playing the game of golf Keep up the good work NAAG

2015 Awards Auction and Dinner ndash Colorado Springs CO

20

A000-043303-6 (Profile Golf Ad)Color 4color

Size T - 80 x 1175 B - 85 x 1225 L - 75 x 100

SIZE B GCBAA Newsletter-Earth Shaping News

Contact Us for On-Site Consultation and Soil Evaluation

golfprofileproductscom bull wwwprofilegolfcom bull 8002076457

For any site condition you might face we are here to meet

that challenge Nasty soil Out-of-spec sands Vertical

embankments Near-drought conditions Monsoon rains

As the worldrsquos largest manufacturer of erosion control

turf establishment and soil amendment products Profile is backed

by a team of experts and a global distribution network You

can count on ProfileGolftrade to bring the know-how anywhere

in the world to deliver holistic cost-effective solutions

Meeting your challenges from

every angle

EROSION CONTROL bull VEGETATIVE ESTABLISHMENT bull ROOTZONE DEVELOPMENT

21

Like the foundation of any structure a properly built subgrade is critical to the successful construction of a putting green In many cases building the subgrade is the most difficult part of the process but it also is the most important When building a green to USGA construction guidelines extra care must be taken to create a quality foundation This will allow subsequent construction steps to be accomplished effectively

The USGA Recommendations For a Method of Putting Green Construction state that the subgrade should conform to the general slope of the finished grade Placing grade stakes on 20-foot intervals typically provides enough information to achieve the general contours of the finished green However in cases where extreme precision is required a more intensive staking scheme may be necessary

During shaping every effort should be made to ensure that the subgrade is stable and unlikely to settle or shift If the subgrade is built from fill material it is imperative to build in stages or ldquoliftsrdquo When building in lifts the final subgrade elevation is reached 10-15

feet at a time The soil should be compacted at each stage to eliminate any air pockets and reduce the risk of settling If the subgrade material is wet and resists proper compaction one option is to remove the base soil and spread it out to dry Once the soil dries it can be replaced and used to build a firm subgrade If the soils are inherently unstable it may be necessary to lay geotextile fabric over the finished subgrade to prevent the gravel layer from sinking into the soil However do not cover drainage lines with geotextile fabric install the fabric either beneath the pipes or between the drainage lines

After the subgrade has been shaped smaller equipment generally is used to smooth and further compact the subgrade During this stage any large clods (greater than one inch in diameter) should be eliminated and any low areas where water might accumulate should be filled Cavity walls should be steep enough to prevent large differences in the depth of mix near the edge of the green Vertical walls are easier to create when coring out an existing green while sloped walls are more common when building a new green

A quality subgrade is essential to successful green construction without it all future steps in the construction process will be compromised For more information on putting green construction refer to the USGA Green Sectionrsquos digital collections ldquoBuilding the USGA Green Tips for Successrdquo and ldquoA Guide to Constructing the USGA Putting Greenrdquo Additional resources on putting green construction and other topics can be found on the Course Care section of USGAorg

ALLIED ASSOCIATIONS

A Foundation For Success Tips for Building a USGA Green Subgrade

A quality subgrade is essential to successful green construction (Photo Credit Brett Hochstein)

22

In April CMAA announced the creation of regional one-day summits designed to bring together a clubrsquos General ManagerCEO and the Club President or a Board Member for cooperative education on club leadership and governance The GovernanceLeadership

Summits will provide a structured environment to engage some of the best ideas and practices evident in clubs from around the country

This idea was born out of the successful Pre-Conference Workshop Executive Leadership at a Higher Level presented by Dick Kopplin and Kurt Kuebler CCM Kopplin amp Kuebler LLC The full day workshop in San Diego CA united the clubrsquos General Manager and President for education focusing on key success strategies

CMAArsquos Senior Vice President of Professional Development Jason Koenigsfeld PhD shared ldquoOur members raved about this session and expressed the need to bring this type of education to their boards in their local areas We know it is difficult for board members to travel to our Conference and thus we created six regional and easily accessible workshops for 2016 and early 2017rdquo

The first summit was held June 15 at Baltusrol Golf Club in Springfield NJ with more than 65 club General Managers and Board Members in attendance and hosted by General ManagerCOO Kevin P Vitale CCM

The summit provided a concentrated day of education balancing theory and practice on the topic of Private Club Board Governance and Leadership The day began with Dick Kopplin and Kurt Kuebler CCM of Kopplin amp Kuebler LLC setting the stage for effective governance models and organizational structure Kuebler explored multiple governance topics including organizational health industry trends leading club best practices roles and responsibilities term limits board and committee orientations and board self-evaluations

Kopplin shared ldquoEveryone committed to the GovernanceLeadership Summit concept truly believes this could be a game changer in the private club world Based on the comments over the past few years from the CMAA

Pre-Conference Workshops it has been evident that Club Presidents in particular are eager for this kind of information and education The value of the summits is not only inherent in the educational offerings but the opportunity to network with other Club Presidents and General ManagerCEO to discuss best practices relevant for each participating clubrdquo

The Interactive Panel Discussion on Current Governance Challenges was facilitated by Tom Wallace CCM and included Vitale and John Reid the Treasurer Finance Chair and Board of Governor Baltusrol Golf Club

After lunch and an attendee networking break the focus moved to change and innovation management presented by Jeff McFadden CCM CCE the CEO of the Union League of Philadelphia McFadden tackled the difficulties of forward thinking to meet member needs the evolution of the club industry effective member engagement and how the use of technology can benefit the club

Next CMAA CEO Jeff Morgan FASAE CAE and Jason Koenigsfeld dove into change and evolution and why clubs must evolve The discussion focused on the importance of engagement of multigenerations of members strategically setting up the board and data-driven decisions vs emotional decision making As well Morgan explored several change strategy models ndash VUCA Pestel and Competitive Forces

Dick Kopplin closed out the day with a focus on how General Managers and Board members can work together to building a long-lasting community and share the dayrsquos key take-a-ways Afterwards attendees adjourned for more informal networking hosted at Baltusrol Golf Club

Additional summits will be presented Desert Mountain Club in Scottsdale AZ (August 12) Bent Tree Country Club in Dallas TX (August 26) The Olympic Club in San Francisco CA (September 12) Conway Farms Golf Club in Chicago IL (September 20) and the Atlanta Athletic Club Atlanta GA (January 19 2017) Additional sites are in development for 2017

For more information please visit wwwcmaaorggovernancesummit

CMAA Tees Up Good Governance Through Regional GovernanceLeadership Summits

23

NGCOA

ALLIED ASSOCIATIONS

The NGCOA recently completed the development of a new strategic plan and we would like to share where we currently are And because strategic planning is such a journey as opposed to a race with a clear finish line wersquod also like to give you a sense of whatrsquos to come

A new strategic plan often comes with the hiring of a new leader But our purpose was more than that We decided a new way forward was needed after watching the Great Recession impact your businesses We saw the pressure course owners and operators were under to operate profitably And we understood the new economy forced you to question the value of everything including the value the NGCOA brought to your business

We now have a comprehensive plan designed to achieve our vision of being your most valuable business resource and advocate It centers around three key efforts education advocacy and commerce

On the education front we are already creating additional content to complement Golf Business while providing a deeper dive on subjects most important to you This is taking shape in a robust offering of webinars and podcasts at new educational events and on information-sharing platforms like our highly-successful Accelerate which in addition to its active listserv is already housing a full library of articles whitepapers and more In any form you can be confident the information will be relevant easy to access pragmatic and actionable In short content that makes you smarter and more competitive

We are committing more than ever to protecting our membersrsquo and the industryrsquos best interests For the first time the NGCOA is investing to become the leading advocate for golf courses not only on public policy issues but on intra-industry influences affecting

your business Nowhere is this more evident than in the recent hiring of a director of advocacy to lead this effort Whether working with allied groups to fight regulatory threats or establishing standards to facilitate more favorable relationships with tee-time distributors rest assured ownersrsquo and operatorsrsquo collective voices are being heard

The NGCOA sees its role as being a partner facilitating business activity for members Education and advocacy play roles but there is a specific effort in our plan to build sound progressive programs and services that enhance economic growth and vitality for your business and the industry at large Not unlike a chamber of commerce your association wants to assist in bringing you business That can take many formsmdashthe most obvious being by attracting and developing new players But new food-and-beverage programs creating alternative uses for facilities and more are also key to success The NGCOA team led by our new director of commerce will be developing and bringing these opportunities to members very soon

The strategic process is a journey The best ones donrsquot end up on a bookshelf gathering dust but executed daily and refined based on results Wersquore prepared to do just that

Again this plan was built by listening carefully to what members want and need In doing so the importance of listening and two-way conversations were once again reinforced Therersquos no other way something as important as a strategic plan can be accomplished For that matter therersquos no other way for the NGCOA to fulfill its mission

Joe Rice is the Chief Strategy Officer of the National Golf Course Owners Association

Embarking on a New Journey The NGCOA is instituting a new strategic plan in order to become the most valuable business resource and advocate for golf course owners and operators

24

At this yearrsquos Golf Business Symposium NGF presented our latest findings on the junior golf market a segment that is bigger and more diverse than many observers realize And a group that should give us reasons to be optimistic about the gamersquos future

Today the number of junior golfersmdashdefined as individuals between the ages of 6 and 17 who played at least one round of golf in the past yearmdashis nearly 3 million Twenty years ago in 1995 the number of junior golfers was also nearly 3 million However to assume nothing has changed is to miss a much more interesting story

Between 1995 and 2004 thanks in part to the presence and resonance of Tiger Woods the number of junior golfers shot up reaching a peak of 41 million But beginning in 2005 and due largely to the global economic crisis golf participation in this set fell steadily bottoming out in 2011 at 24 million Since then wersquove seen healthy growth of 25 back to 3 million in 2015

But more important than the overall number is the demographic make-up of those 3 million kids Because in key areas golf is making very important inroads

Females

In 1995 girls made up only 17 of all junior golfers Today they total one third To put that into perspective the overall proportion of female golfers (age 6+) has hovered around 20 percent for as far back as NGF has tracked participation Girls are getting and accepting the message that golf can be both welcoming and fun This would seem to be the result of increased visibility of the LPGA and its young stars as well as innovative programs like LPGA Girls Golf and possibly longer-term effects of Title IX

Non-Caucasians

Similar to the growing proportion of junior girls who played in 2015 the number of non-white juniors has

grown as well Twenty years ago only 1 out of 17 junior golfers was non-Caucasian Today that number is nearly 1 out of 3 Thatrsquos an impressive rise and speaks to the broader appeal of professional golf the power of institutions like The First Tee inclusive programs across the country and demographic changes in the US population

Lest you think these two shifts in demographics also reflect shrinking economic power today two-thirds of all junior golfers come from households making $75000 a rise of nearly 20 from 20 years ago More diversity has come with more spending power and points toward a future golfing population that far more accurately mirrors the countryrsquos population

Starting Younger

And therersquos another trend that could prove beneficial to the industry in the years to come Todayrsquos junior golfers are coming to the game younger There are 50 more junior golfers under age 12 than there were in 1995 This is a good sign because research shows that the age of introduction positively affects the level of engagement

In NGFrsquos recent Millennial research we found that Millennials who started playing before age 14 are nearly twice as likely to become Core golfers (those who play 8 or more rounds a year and account for more than 90 of total rounds and spending) Therersquos also a much stronger level of enjoyment among Millennials who start golf early Four out of five say

The Changing Face of Junior Golf

CONTINUED ON PAGE 26

25

By Rhett Evans CEO

ldquoThank yourdquo is a simple phrase that means so much Yet we often save it for special occasions or for someone who comes to our rescue in a time of need For example I know I donrsquot say ldquothank yourdquo nearly enough to my wife Colleen who

takes care of things at home while Irsquom on the road for GCSAA business

Itrsquos not only an important sentiment to express in our personal relationships though Itrsquos also essential to communicate appreciation in our professional roles Research has shown that employees will work harder when their boss conveys appreciation for their efforts Saying ldquothank yourdquo is a sign of respect for another person and it indicates you donrsquot take that person for granted I hope each of you takes the time to thank your staff for a job well done

Another hope of mine is that golfers have taken the time to thank you for your work in the golf course management profession After all you take care of the biggest and most vital asset any golf facility has ndash the golf course

Perhaps you saw our ldquoThank a Golf Course Superintendentrdquo commercials last year on Golf Channel These spots featured some of the best golfers in the game offering the tag line ldquoIf you love golf like I do thank a golf course superintendentrdquo

This year GCSAA has added celebrities to the lineup of those voicing their thanks for the work you do every day The new commercial features stars such as Grammy Award-winning entertainer Justin Timberlake NFL Hall-of Famer John Elway and NBA Hall-of-Famer Charles Barkley in a 30-second spot airing now through October on Golf Channel

Along with the commercial wersquore running a sweepstakes to take full advantage of the momentum from the ldquoThank a Golf Course Superintendentrdquo campaign The winner will receive a trip for two to the 2016 American Century Celebrity Championship in July in Lake Tahoe Nev Get all the details at wwwgcsaaorgthankasuper

The Value of lsquoThank Yoursquothey enjoy the game ldquovery muchrdquo (thatrsquos 20 higher than among those who started later) and 85 say they are ldquovery likelyrdquo to continue playing as they get older

Perceptions of the game are a strong indicator of enjoyment frequency of play volume of spending and likelihood to continue playing NGFrsquos Millennial research showed that those who start younger have more positive perceptions about the game and fewer negative ones than those who picked up the game later They strongly agree that golf is a good form of exercise a great family activity time well spent a good way to enjoy the outdoors even cool Those younger adopters disagree more strongly with assertions that golf is dull or boring bad for the environment elitist and exclusionary or is an old manrsquos sport

The industry should be encouraged by what wersquore learning about the youngest golfers Golf rsquos efforts to attract more demographically diverse youngsters seem to be working and with more kids picking up golf at a younger age there is hope that this next generation of golfers will remain committed to the game throughout their lifetime Still wersquove only scratched the surface in terms of truly understanding todayrsquos juniors We need to delve more deeply into these positive signs which is why the NGF will soon begin an in-depth study the largest of its kind on the Centennials (those born since 1997) Yoursquoll be hearing more about the study and our findings in the months to come

ALLIED ASSOCIATIONS

26

Wersquoll promote the contest with TV and radio spots as well as through print advertisements in GCM and affiliated chapter publications If your chapter publication can help spread the word abou the campaign and contest please contact our marketing and communications team for more information Russell Sypowicz associate director of marketing at rsypowiczgcsaaorg or Craig Smith director of communications and media relations at csmithgcsaaorg

In the end however this campaign is not about the number of entries for a sweepstakes Our goal is to educate golfers about all that superintendents do to provide enjoyment for those playing the game and hopefully to inspire them to reach out to you to say ldquothank yourdquo in person

Several superintendents have shared with me and with our staff about just such instances at their facilities One was Paul Latshaw CGCS and director of grounds operations at Muirfield Village Golf Club in Dublin Ohio the host course for the Memorial Tournament each year

As you probably know Muirfield is Jack Nicklausrsquo pride and joy and Nicklaus was the lead figure in the ldquoThank a Golf Course Superintendentrdquo commercial last year He went out of his way to support our campaign and he was just as gracious when I had the chance to thank him in person He knows how hard Latshaw works

ldquoI always have been a Nicklaus fan even to the point of working some for his design firm for two years early on in my career at Muirfieldrdquo says Latshaw who is in his 13th year aty Muirfield Village ldquoMr Nicklaus has always placed a value on agronomuy and the superintendent I donrsquot know of any other design firm that has had agronomists on staff or as consultants

ldquoSo when Mr Nicklaus took the time to support us and our profession that meant the world to me Irsquove had members too take notice and stop to say lsquothank yoursquo It makes me proud to be a superintendent and I appreciate all that GCSAA is doing to elevate our profession So lsquothank yoursquo GCSAArdquo

No thank you Paul And thank you to all our members who work each day to deliver the best conditions they can for golfers while protecting the environment and our natural resources

new members

ASSOCIATE MEMBERS

Atlantic Irrigation Specialties Inc111 Lafayette AvenueN White Plains NY 10603Phone (800) 878-8873Contact Fred RappEmail frappatlanticirrigationcom Atlantic Irrigation Specialties is a full service Rain Bird golf irrigation distributor supplying eight (8) states in northeast and Mid-Atlantic

Blackburn Mfg Co908 W Hwy 275Neligh NE 68756Phone (800) 942-5816Contact Christa Blackburn-SchindlerEmail infoblackburnflagcom Blackburn Mfg Co is unmatched in quality marking flags with the best customer service in the industry for over 60 years Marking Flags Posting Signs Inverted Marking Paint All Flagging Tape Measuring Tapes Utility location athletic field and pavement striping paint safety zone supplies barricade tape

BUILDERIRRIGATION CONTRACTOR APPLICANT

Diamond Golf International Inc23753 Sonata DriveMurrieta CA 92562-4662Phone (951) 696-0426Contact Salvador RodriguezEmail saulrodriguez82hotmailcom Website wwwdiamondgolfmx Golf course construction agronomist consulting lake building consulting design

PROFESSIONAL MEMBER

Tony Altum ndash AS Altum amp Associates10311 Towne RoadCarmel IN 46032Phone (317) 679-3285Contact Tony AltumEmail taltumasaltumcom Website wwwasaltumcom AS Altum amp Associates has built a reputation in the golfing community as one of the worldrsquos most trusted leaders in irrigation design and consulting

27

2016 Rossi Recipient Jim Moore Retires from USGA

If you know the USGA Green Section then you are bound to have had the pleasure of interacting with Jim or Kay Moore both of whom retired on June 1 2016 Both Jim and Kay joined the USGA Green Section in 1984 as director of the Green Sectionrsquos former Mid-Continent Region and as administrative assistant for the region respectively

Jim Moore has worked in multiple functions over 32 years of dedicated service to the USGA He was instrumental in leading and coordinating the collaboration of the 2004 revision of the USGA Recommendations For a Method of Putting Green Construction Most recently Moore led the USGA Green Section Education and Outreach program During his tenure Moore also provided years of dedicated service as a member of the USGA Green Section Turfgrass and Environmental Research Committee a role in which he will continue after retiring

Both Jim and Kay have made lasting impressions on the USGA and the golf industry through their combined 64 years of service They will be missed by their USGA colleagues and the thousands of golf courses they helped along the way

West Coast Turf Offering Three New Varieties to Minimize Water Use

West Coast Turf has expanded their inventory to include three new drought tolerant varieties West Coast Native Bentgrass (Agrostis pallens)

Hillside Native Fine Fescue and Kurapia turf alternative groundcover for landscape and golf course use

ldquoNative grasses are playing an important role in landscaping with water conservative plants and Kurapia is something exciting and completely different than anything we have ever grown We are constantly looking for the best varieties to minimize water useldquo said John Marman West Coast Turf rsquos vice president of sales and marketing

West Coast Native Bentgrass (Agrostis pallens) is a cool season grass with rich deep green color and withstands light foot traffic It requires half of the water of customary cool season turf and half the mowing and maintenance It can also be left un-mowed creating the floppy look of a natural meadow

Hillside Native Fine Fescue is perfect for relaxed landscapes and slope stabilization It has a deep rootzone thus making it extremely drought tolerant It is slow growing with loose slim leafed blades

Kurupira is a University of California tested drought tolerant turf alternative groundcover Once established it requires less water and little maintenance It grows close to the ground and if left un-mowed is covered with small white sterile flowers most of the year

ldquoWe like that not everyone has to have the exact same looking lawn or green areas These new grasses and the groundcover allow for some diversity and creativity in landscape design You donrsquot have to sacrifice your lawn to be environmentally responsible Choose the right variety and water wiselyrdquo

West Coast Turf is a full-service sod stolonization and hydroseeding company with 5 offices throughout California and Arizona and headquarters in Palm Desert CA West Coast Turf grows more than 30 varieties of natural turf

MOVERS amp SHAPERS

28

GCBAA MEETINGS CALENDAR

2016 Summer MeetingAugust 1-3 2016Hyatt Regency Jersey City - Jersey City NJ

2017 Summer MeetingAugust 8-10 2017Omni Charlotte - Charlotte NC

Future Golf Industry Show SitesFebruary 8-9 2017Orange County Convention Center - Orlando FL

February 7-8 2018Henry B Gonzalez Convention Center - San Antonio TX

MAY 18 2016National Golf Day - Washington DC

Avendra Signs National Agreement with JacobsenAgreement includes all US-based Marriott properties

Jacobsenreg a Textron Inc (NYSE TXT) company recently signed new national account agreement with Avendra

The agreement with Avendra will allow all US-based Marriott properties to purchase Jacobsen equipment at exclusive member pricing Marriott currently has 18 properties with 24 golf course facilities in the United States

Avendra is North Americarsquos leading procurement services provider serving the hospitality and lodging industries Avendra customers gain access to contracts leveraging over $4 billion of annual purchases expert advisory services and in-depth purchasing data and analysis The company is headquartered in Rockville MD and has regional offices throughout North America For more information please call (866)-AVENDRA or visit wwwAvendracom

Avendra selected Jacobsen after the company spent several months testing and reviewing Jacobsenrsquos full line of turf maintenance equipment

ldquoWersquore very excited to be working with Avendra and Marriott propertiesrdquo said David Withers President and CEO of Jacobsen ldquoWe look forward to helping Marriott properties throughout the US present superior conditions for their customersrdquo

movers amp shapers sodseedsoil

Does your company have exciting news to share

Wersquoll help you spread the wordContact Samantha Huff samantha_huffgcbaaorg

or call 402-476-4444

Life is short Sod it

Quality Variety Service

888893-8873westcoastturfcom

Put your trust in West Coast Turf

Featuring over 30+ grasses including bentSt Augustinezoysia bermuda paspalum blue rye kikuyu and fescue

Installation hydroseeding and NEW TopMaker Field recycling leveling dethatching and renovation services available

EQUIPMENT

DEPENDABLE EQUIPMENThellipWHEN amp WHERE YOU NEED IT

Designed exclusively for GCBAA members The Cat Rental Store National Account Rental Program provides access to the industryrsquos largest selection of golf course building renovation and maintenance equipment including specialized attachments More than 500 Cat Rental Store locations nationwide have a full range of equipmentmdashCatreg and other leading brandsmdashwhen and where you need them

To help you and your customers grow the game a portion of every rental will be donated to the GCBAA Foundation to support the participation of underprivileged children in the Sticks for Kids Program

For more information about the range of equipment and the special rental rates available to GCBAA members please Email CatRentalNationalAccountscatcom

copy 2016 Caterpillar All Rights Reserved CAT CATERPILLAR BUILT FOR IT their respective logos ldquoCaterpillar Yellowrdquo the ldquoPower Edgerdquo trade dress as well as corporate and product identity used herein are trademarks of Caterpillar and may not be used without permission

For Dealer Sales Personnel reg

Mini Hydraulic Excavators and Work Tools

Field Reference Guide

3016C 3018C3025C 303C CR3035C CR 304C CR305C CR

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IRRIGATION amp DRAINAGEsodseedsoil

No water hammer issues No over pressure problems No spring turn-ons through cold brittle pipe

Tap into our 50+ years of golf irrigation expertise1-800-345-ISCO

isco-pipecom

AVOID WATER HAZARDS

Install IsCO HDPE GOlf COursE systEms

Surge Guardtrade golf fittings reduces the risk of crotch failure caused by water hammer and cyclic fatigue common with standard Sch 40 fittings in Golf Course and Commercial Irrigation systems

Now Available in 2frac12 inch Tee and 2frac12 inch 90deg 45deg and 22frac12deg Elbows

wwwlascofittingscom

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Innovators in proven pumping solutions

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800-356-6686 watertronicscom

copy 2016 Lindsay All rights reserved

31

Golf Course BuildersAssociation of America6040 S 58th St Suite D Lincoln NE 68516

ADDRESS SERVICE REQUESTED

PRESORTEDSTANDARD

US POSTAGEPAID

LINCOLN NEPERMIT 40

GCBAA FRIENDS OF THE FOUNDATION

Platinum Level (OVER $100000)GOLF COURSE BUILDERS ASSOCIATION OF AMERICA (GCBAA) WADSWORTH GOLF CHARITIES FOUNDATIONWADSWORTH GOLF CONSTRUCTION COMPANY

Gold Level ($50000 - $99999)CATERPILLAR INCLANDSCAPES UNLIMITED LLCTHE TORO COMPANY AND FOUNDATIONUNITED STATES GOLF ASSOCIATION (USGA)

Silver Level ($10000 - $49999)BANDON DUNESDHR CONSTRUCTION INCDUININCK GOLFEWING IRRIGATIONFORWARD GROUPGCSAAHERITAGE LINKSHYDREMA US INCISCO INDUSTRIES INCJACKLINGOLFJACOBSEN A TEXTRON COMPANYJIM KIRCHDORFER SR MEMORIALJOHN DEEREMCDONALD amp SONS INCMID-AMERICA GOLF AND LANDSCAPE INCRYANGOLF CORPORATIONSOUTHEASTERN GOLF INCSUNBELT RENTALSWEST COAST TURF

Bronze Level ($1000 - $9999)ACC GOLF CONSTRUCTIONAQUA AGRONOMIC SOLUTIONS INCASI GOLFKLAUS AHLERSASPEN CORPORATIONATLAS TURF INTERNATIONAL LIMITEDAUDUBON INTERNATIONAL BEST SAND CORPBETTER BILLY BUNKERBOBCAT COMPANYDOOSAN INFRACORE CONSTRUCTION EQUIPMENTCENTRAL FIBER LLCCOURSE CRAFTERS LLCDENNIS WAGNERDESERT REFLECTIONS LLCDYE DESIGNS INTERNATIONALEAGLE GOLF amp LANDSCAPE PRODUCTSFEDEXFINISH LINE YOUTH FOUNDATIONFLEETWOOD SERVICES LLCFRONTIER GOLFGENESIS GOLF BUILDERS INCGLASE GOLF INCGOLF COURSE CONSTRUCTION INCGOLF COURSE INDUSTRY MAGAZINEGOLF CREATIONSHARTMAN COMPANIES INCHUNTER INDUSTRIESKEEPERS OF THE GREENKINDER PORTER SCOTT FAMILY FOUNDATIONLANDIRR INCLASCO FITTINGS INCLEPANTO GOLF CONSTRUCTION INCLES HILLMEDALIST GOLF INCMOTOR CONTROLS INCNIEBUR GOLFPAIGE ELECTRIC CO LPPGA OF AMERICAPRINCEPROJECT EVERGREENSAM FERRO (FAIRMOUNT MINERALS FOUNDATION)SANDTRAPPERSCHILLER GROUNDS CARE INCSHAPLAND GOLF CONSULTANTS LLCSMITH TURF amp IRRIGATIONSPORTZMIX SOLUTIONS - WAUPACA SAND amp SOLUTIONSSTAHLMAN ENGLAND IRRIGATION INCSUN GRO HORTICULTURESYNGENTATERRY amp KAREN GWINNTHE PITTSBURGH FOUNDATIONTHE TURF COMPANYTHOMAS TURF SERVICES INCTOMMY SASSERTOTAL GOLF CONSTRUCTION INCTOTAL TURF SERVICES INCTRIEST AG GROUP INCUNITED GOLF LLCVM GOLF SERVICESWATERTRONICS INC

Executive Director Notes (cont)

GCBAA Foundation amp EIFG Create Project Notice Incentive Program

discounts for our individual members needing errors and omissions insurance as well as professional liability coverage The Foundation also has exciting news with a new program between the Foundation and GCSAArsquos Environmental Institute for Golf as well as an endorsement of our Sticks for Kids Program by golf professional Greg Norman The Foundation successfully launched 18 new Sticks for Kids Programs this year as well as provided maintenance grants to nearly a dozen existing programs

We certainly understand the golf market might not be fully recovered and we know there are still challenges you are facing as a company We need to hear from you on how your association can assist The Buy from Within Program is more than a tag line Be sure to look at the membership for your project needs first Enjoy the issue and keep in touch with the office on how we can help you

Justin Apel

The Golf Course Builders Association of America Foundation and the Golf Course Superintendents Association of Americarsquos Environmental Institute for Golf (EIFG) has partnered in an agreement to incentivize project notices received by the GCBAA to share with its members Each time a facility shares an RFP or Project Notice for a golf course construction project for the GCBAA office to share with our membership the GCBAA Foundation will make a contribution to the EIFG Notice of a new posting will be sent to each member of the GCBAA by email notice as well as posted to a secure members only page on the gcbaaorg website For the remainder of 2016 the GCBAA Foundation hopes to contribute up to $500000 to the EIFG and future years will be evaluated based on the level of interest

5

This year the GCBAA Foundation approved funding for 18 new Sticks for Kids programs These programs serve children and disabled adults throughout the United States making the game of golf accessible and affordable to their local communities

Welcome We canrsquot wait to watch your programs grow

Pelican Point Golf amp Country ClubLocation Venice FL

The First Tee of Eastern MichiganLocation Flint MI

World of GolfLocation Florence KY

Rohnert Park Community Services DepartmentRohnert Park GA

Rose HillLocation Bluffton SC

City of MenashaLocation Menasha WI

City of Orange Beach Golf CenterLocation Orange Beach AL

Cloverleaf Golf ClubLocation Delmont PA

Central Cambria School DistrictLocation Ebensburg PA

Monzingo Lake Golf CourseLocation Maryville MO

South Gleason Golf CourseLocation Gary IN

Boys amp Girls Club of Bay City amp Matagorda

CountyLocation Bay City TX

Stone Creek Golf CourseLocation Chanute KS

Brookside Golf CourseLocation Saline MI

Peoria Park District ndash Golf DivisionLocation Peoria IL

Pico Rivera Golf CourseLocation Studio City CA

Bell Gardens Golf CourseLocation Studio City CA

Maggie Hathaway Golf CourseLocation Studio City CA

The GCBAA Foundation also awarded the following maintenance grant requests for 2016

Mid-Atlantic Junior Blind Golf AssociationLocation Cherry Hill NJ

Lost National Municipal Golf CourseLocation Willoughby OH

Oaks Hollow Golf CourseLocation High Point NC

Town of Huntington Parks amp RecreationLocation Huntington NY

Pittsfield Parks amp Recreation ProgramLocation Pittsfield MA

Oak Island Park amp Recreation DepartmentLocation Oak Island NC

Michigan Womenrsquos Golf AssociationLocation Waterford MI

Wheeling Park Commission-Oglebay ResortLocation Wheeling WV

Euclid Parks amp RecreationLocation Euclid OH

City of New Brighton-Brighton Hills Golf ClubLocation New Brighton MN

City of North Las VegasLocation North Las Vegas NV

Boys and Girls Club of ChelseaLocation Chelsea OK

City of Rowlett Parks amp RecreationLocation Rowlett TX

ShelbyvilleShelby County Parks amp RecreationLocation Shelbyville KY

New Sticks for Kids Programs Awarded in 2016

6

The GCBAA Foundation was pleased to include in their approvals of new Sticks for Kids Programs a unique project that involved several GCBAA Members Mozingo Lake Golf Course in Maryville Missouri is a 27-hole facility with a championship 18-hole course Recently a nine-hole development course was designed by Tom Watson The youth golf program consists of four-three day camps throughout the summer serving 150-300 kids at each camp The goal of Mozingo is to have enough clubs through the Sticks for Kids Program so that all youth who participate will not need to have their own clubs Financial aid is available for families that need help in having their children participate Kyle Easter is the Head Golf Professional and in charge of the program Golf Digest Magazine has named The Watson 9 at Mozingo Lake Recreation Park one of the top 15 Hybrid Courses in North America On Saturday May 14 GCBAA Executive Director Justin Apel attended the grand opening of the new facility Legendary Golfer Tom Watson played an

inaugural round with area youth GCBAA Charter and Certified Builder Mid-America Golf amp Landscape Inc was contracted to do the construction Funds from the Wadsworth Golf Charities Foundation as well as Links Across America were used ASGCA Members Tom Watson and Robert Gibbons contributed to the design GCBAA Charter Member The Toro Company provided irrigation products

Thanks to all members that participated in the 2nd annual March Madness Tourney Challenge this spring We are pleased to announce our 2016 winners

1st Place ndash Jason Sloan Frontier Golf(GCBAA OGIO Backpack)

2nd Place ndash Jon Beckmann South Florida Golf Renovations(GCBAA YETI Tumbler)

We hope yoursquoll join in the Madness next year

Grand Opening of Watson 9 in Maryville MO

GCBAA March Madness Winners Announced

Inaugural Round of the Watson 9 Course

Mozingo Lake Golf Course Clubhouse and Newly dedicated Tom Watson statue

GCBAA Builder Member Dominic Scarpelli Mid-America Golf amp Landscape Inc Justin Apel Robert Gibbons

Justin Apel on 9th Green(Photo credit Bob Gibbons)

Welcome Plaque ndash Watson 9 Hole Development Course

7

Another successful National Golf Day was held in Washington DC on May 18 More than 120 golf industry leaders were in attendance with representation from the GCBAA National Golf Course Owners Association Golf Course Superintendents Association of America PGA TOUR PGA of America US Golf Manufacturers Council and the World Golf Foundation We are thrilled to share that this yearrsquos National Golf Day was the best attended in its nine-year history

GCBAA staff and members began National Golf Day with the Annual Nebraska Breakfast This 70 year old tradition allows constituents to spend time with the entire Nebraska Delegation and hear about whatrsquos happening on Capitol Hill The breakfast is one of Nebraskarsquos great traditions that bring the people and their representatives together After a special kickoff event on Capitol Hill hosted by the We Are Golf coalition the opening ceremony welcomed three guests from the PGA and LPGA tours Davis Love III 2016 Ryder Cup captain Steve Stricker 2017 Presidents Cup captain and LPGA Hall of Famer Nancy Lopez The group then broke off into meetings with Senate and House representatives throughout the day focusing on three primary issues (1) environmental regulations impacting golf (2) the PHIT Act and (3) labor regulations impacting golf

The media coverage before during and after National Golf Day was strong bringing even more attention to our efforts on Capitol Hill Nearly 60 publicity placements including ABC Bloomberg BuzzFeed CBS ESPNcom Forbes FOX USA Today and others provided coverage of the event

GCBAA was represented by Executive Director Justin Apel Program amp Planning Manager Samantha Huff Foundation Board Member Doug York of Ewing Irrigation GCBAA Board Member amp Foundation Liaison Dennis Wagner of Hunter Industries along with Jon Truttmann and Jeff Bine of Hunter Industries

The 10th annual National Golf Day is set for April 26 2017 GCBAA members are invited and encouraged to participate to see firsthand the interworkings of Washington DC

9th Annual National Golf Day a Success in DC

Doug York and Jon Truttmann

Rayburn Foyer ndash Justin Apel Doug York Dennis Wagner Samantha Huff Jeff Bine and Jon Truttmann

Justin Apel Samantha Huff Congressman Steve Knight (CA-25) amp Jeff Bine

8

What They Said on Social Media

Follow us on Facebook amp Twitter

9

Are You Prepared for a Transgender Employee

An issue that has been impossible to miss over the last year is the treatment and accommodation of transgender individuals As employers you should be thinking about how to handle the treatment of transgender employees as well as how to handle training and concerns with your other employees This is a politically and emotionally charged issue and there are no easy answers that will satisfy everyone so what should you do

Several government agencies as well as the President have all made clear their positions on the treatment of transgender individuals Specifically regarding employers of transgender employees the Equal Employment Opportunity Commission (EEOC) and the Department of Laborrsquos (DOL) Occupational Safety and Health Administration (OSHA) have stated their positions with respect to the issue

The EEOC has settled several lawsuits against employers of transgender employees over the last few years While no federal law directly prohibits discrimination based on sexual orientation or gender identity the EEOC has used Title VII of the Civil Rights Act of 1964 which prohibits ldquosexrdquo discrimination and harassment to pursue these lawsuits From these cases it has become evident as to what the EEOC expects out of employers

The EEOC recommends that employers include gender identity in non-discrimination and no-harassment policies This policy should generally provide that discrimination or harassment against transgender individuals will not be tolerated whether the behavior comes from employees customers clients or anyone else Employers should also conduct annual training on avoiding discrimination based on any protected class including gender identity gender dysphoria and sex stereotyping The training should be mandatory for all employees Further managers supervisors and others who work in a human resource capacity are encouraged to undergo more extensive training on these issues

Your employees should refer to a transgender employee as their identified gender and use their gender-identified name Employees who deliberately refer to another employeersquos biological gender or original name would be discriminating against and harassing the transgender employee This discrimination could result in a lawsuit

against both the employee and the employer

When an employee requests that the employer change the employeersquos records to reflect a different gender or name the EEOCrsquos position is that the employer should do as requested The employer should do so without asking for medical records or other requests in an attempt to probe into the employeersquos medical details While the EEOCrsquos position is not clear with respect to a request to verify that an employeersquos legal name has changed this is presumably allowed so to avoid issues with the IRS and the Social Security Administration However even if a transgender employee has not legally changed their name they should still be referred to by their identified name in day to day employment conditions

With respect to restroom use the EEOC simply requires an employer to allow the transgender employee to use the restroom which is ldquocommensurate with their gender identityrdquo without any limitations Again an employer is not entitled to request any medical records proving gender-reassignment therapy or surgery

Further an employerrsquos health benefits plan should not have exclusions based only on sex or gender dysphoria As an example if the benefit plan provides for hormone therapy for any other type of medical condition the plan should also provide hormone therapy for an employee going through a gender reassignment process

Similarly directed at employees OSHA has formally published their position in a release titled ldquoA Guide to Restroom Access for Transgender Workersrdquo OSHA takes the position that ldquobathroom restrictions can result in employees avoiding using restrooms entirely while at work which can lead to potentially serious physical injury or illnessrdquo Therefore OSHA states that all workers should be permitted to use the restroom that corresponds with their gender identity Employees may also choose to use a single-occupancy gender-neutral restroom but should not be required to use such restroom OSHA along with the EEOC states that employees should not ask for verification or legal documentation in order to have access to gender-appropriate facilities

In July of 2014 President Obama signed Executive

HUMAN RESOURCES

BY JACK L SHULTZ amp KRAMER L LYONS LAW CLERK - OrsquoNEILL HEINRICH DAMKROGER BERGMEYER amp SHULTZ PC LLO

10

Order 13672 extending protection in hiring and employment to transgender individuals Specifically it prohibits discrimination on the basis of gender identity by federal contractors in both hiring and daily employment conditions While this order is only binding on federal contractors it demonstrates that the position of the White House is similar to the EEOC and OSHA There are also many states that have enacted transgender specific laws and regulations

Employers should use caution and be cognizant of this issue as the EEOC has been diligently prosecuting these types of discrimination cases While no federal law directly prohibits discrimination or harassment of transgender employees the EEOC and OSHA have found other ways to successfully penalize employers Your state may also have laws or regulations directly prohibiting discrimination and harassment of transgender employees If an employee has stated that they now identify with a different gender and have a new name the employer should accept the employeersquos declaration The employerrsquos other employees should also be trained to avoid discrimination and harassment of their transgender coworkers

Editorrsquos Note This article is not intended to provide legal advice to our readers Rather this article is intended to alert our readers to new and developing issues and to provide some common sense answers to complex legal questions Readers are urged to consult their own legal counsel or the authors of this article if the reader wishes to obtain a specific legal opinion regarding how these legal standards may apply to their particular circumstances The authors of this article Jack L Shultz and Kramer L Lyons Senior Certified Law Student can be contacted at 402434-3000 or at OrsquoNeill Heinrich Damkroger Bergmeyer amp Shultz PC LLO PO Box 82028 Lincoln NE 68501-2028 jshultzohdbslawcom

The evening will play host to our ldquoBuy From Withinrdquo Reception recognizing GCBAA associate members who continue to provide the very best in service to our builder membership and the industry as a whole Following the reception will be our awards dinner live and silent auction and announcement of the raffle winners Keep in mind that all proceeds benefit the GCBAA Foundation and its supporting programs We encourage you to visit the Summer Meeting webpage for a current list of auction items that have been generously donated

After whatrsquos sure to be an electric night the Summer Meeting wraps Wednesday with the Board of Directors meeting and coinciding education that is irrigation specific Certified Builder Members will have the opportunity to take the Certified Irrigation Contractor exam during this time as well With the meeting adjourning on Wednesday we hope yoursquoll consider sticking around for the remainder of the week to experience this historic city

Please contact the office with any questions regarding next monthrsquos Summer Meeting We are here to help you register book your hotel rooms assist with sponsorship opportunities and everything in between We look forward to seeing you next month

PGA Championship Admission

The PGA Championship will take place July 28-31 at Baltusrol Golf Club in Springfield New Jersey Your 2016 GCBAA membership card when accompanied by a photo ID offers you complimentary grounds admission into the tournament Check out wwwpgacompgachampionship for additional information on the tournament

CONTINUED FROM FRONT PAGE

GCBAA Set to gather in Jersey City for its Summer Meeting

11

DEVELOPERrsquoS GUIDE

NOT Business as Usual

Developers ndash like golf course builders ndash have changed in very basic and impactful ways The results will be widespread diverse and unlike the housing boom cycle that was so generous for golf course builders

The concept of a ldquodeveloperrdquo has changed Private club boards and individual golf course owners are todayrsquos developers The result is smaller projects with highly focused intentions such as new tees and bunkers renovated greens and or dedicated drainage and arboreal projects

Many of the large-scale residential developers and builders have shelved past methods for community development and as a consequence golf courses were assigned different priorities and preferences Golf remains a lifestyle priority for many of the largest homebuilding companies These companies are re-sorting the timeline for golf courses which have been a drag on internal rates of return Smaller and less expensive amenities such as fitness facilities and Starbucks-type venues substitute wellness and socialization as the highly attractive early-in-the-project amenities

The shift in thinking is worrisome to many golf course builders and tests their collective commitment However GCBAA members have now experienced the greatest housing booms in the history of the planet ndash and with it one of the greatest growth surges in new golf course development Likewise builders have survived the worst economic declines since the Great Depression Such dramatic highs and lows provide wisdom insight and a heckuva roller-coaster ride

What does the future hold for golf course builders GCBAA builders must develop new and more efficient methods in order to unlock emerging opportunities

Understanding that they now operate within a new business paradigm golf course builders must implement several key changes in process

1 Be small and act BIG Golf course builders must be ever more resourceful solution providers for developers of all types The shift to smaller projects

directed by servant leaders and club volunteers means that GCBAA members need to refine their project management and redundant communication skills Only on certain projects will GCBAA members be dealing with college-educated engineers and project supervisors

2 Recognize that funding will be a point of pressure for clients and of opportunity for builders who can be good shepherds of project resources

3 Support where and how golf fits into the overall plan Golf remains important to more than 24 million people according to the National Golf Foundationrsquos April 2016 update Golf remains ldquostickyrdquo with its core audience segments and churns roughly 3 million golfers per year Three million into the game and roughly the same number who leave golf for reasons such as time and economic constraint

Opportunities are emerging for GCBAA members Most opportunities are local in nature smaller in scope and budget and more demanding due to lack of experience for ldquodevelopersrdquo The opportunity lies in the fact that GCBAA builders can fill important needs

New projects will surface in states such as Arizona California the Carolinas Florida Georgia Nevada and Texas Almost 80 of the top 50 new residential communities from 2015 launched within these states

Solutions must be on a smaller scale and ready-to-demand Most developments will source capital from local resources such as member assessments local banks and wealthy individuals Builders who can be nimble responsive and on-budget will prosper

Four big takeaways for golf course builders

1 After a significant market correction golf remains a primary amenity and land-planning solution for most property developers And golf retains advantageous ldquopullrdquo for 40- to 70-year age cohorts of high household income and educational attainment New types of ldquodevelopersrdquo have

BY HENRY DELOZIER GLOBAL GOLF ADVISORS

12

emerged they are club committees and boards of directors

2 It is NOT business as usual Most successful builders will have changed their methods and systems while continuing to rely upon experienced expert and proven people

3 The opportunities that are attainable requires that small companies act big by sharing procurement expertise and network reach Big builders must use their strengths of access to capital and people to act small by being on-point and highly accessible and

4 Advanced customer relationship management is essential for every golf course builder ndash whether the developer is a club or a homebuilding company Get to know everyone and see that you are known to everyone

Henry DeLozier is a principal at Global Golf Advisors the largest consulting company in the world specialized in golf-related businesses wwwglobalgolfadvisorscom

FUTURE MAJOR GOLF EVENTS

MastersAugusta National Golf Club Augusta GA

2017 ndash April 6-9

2018 ndash April 5-8

US Open2017Erin HillsErin WI ndash June 12-18

2018Shinnecock Hills Golf ClubSouthampton NY ndash June 14-17

British Open2016Royal Troon Golf ClubJuly 14-17Scotland

2017Royal Birkdale Golf ClubJuly 20-23England

2018Carnoustie Golf LinksJuly 19-22Scotland

PGA Championship2016 Baltustrol Golf ClubSpringfield NJ ndash July 28-31

2017Quail HollowCharlotte NC ndash August 10-13

2018Bellerive Country ClubSt Louis MO ndash August ndash TBA

GCBAA Welcomes New Charter Member Lepanto Golf Construction

The GCBAA is pleased to welcome Lepanto Golf Construction Inc as the associationrsquos 49th Charter Member Lepanto Golf is a Certified Builder Certified Renovation Builder and Irrigation Contractor With nearly 30 years of golf course industry experience Lepanto Golf is recognized as one of the premier contractors with experience at all levels from new construction projects to the smaller renovation projects All made possible with a loyal and talented staff whose key personnel have been together since the creation of the company

Lepanto Golf Construction Inc is based in Pomona Park FL While most of their projects have centered around South Florida their crews and specialized golf course construction equipment have recently completed projects throughout the Eastern United States such as Massachusetts New York Virginia Michigan Illinois and as far west as Arkansas and Texas

Lepanto Golf has had the opportunity to work with many of the industryrsquos premier golf course architects at some of the most highly regarded golf clubs in the country Whether constructing a new golf course or restoring a classic masterpiece Lepanto Golf takes great pride in their attention to detail and high quality of work

Lepanto Golf is looking forward to a bright future and growth alongside of GCBAA and its fellow members

Please join us in welcoming Lepanto Golf Construction as GCBAArsquos 49th Charter Member

Medalist Golf Club Hole 18 - Hobe Sound FL

Winchester Country Club Hole 9 - Boston MA

Winchester Country Club Hole 14 - Boston MA

14

Fleetwood Services LLC Welcomed as GCBAArsquos 50th Charter Member

The GCBAA is pleased to welcome Fleetwood Services LLC as the associationrsquos 50th Charter Member Fleetwood Services LLC is an Associate Builder of GCBAA and has been building and renovating golf courses since 2010

Based in Dallas TX Fleetwood Services LLC is owned and operated by Robert and Pam Fleetwood Robert has been in the golf course construction and development business since 1986 and has built more than 250

courses Fleetwood Services LLC employs over 50 personnel who have the knowledge needed to complete every aspect of a project in a timely manner

Fleetwood Services LLC has completed

over 140 jobs for various golf courses and country clubs both public and private since 2010 The following are completed 18 hole remodels including irrigation performed by the Texas-based golf course construction company

- Rolling Hills Arlington TX ndash Designed by Colligan Golf

- Squaw Creek Golf Course Willow Park TX ndash Designed by Colligan Golf

- Rockwood Golf Course Fort Worth TX ndash Designed by Colligan Golf

- Maridoe Golf Course Carrollton TX ndash Designed by Steve Smyers

Please join us in welcoming Fleetwood Services as GCBAArsquos 50th Charter Member

Charter Membership is reserved for GCBAA members who demonstrate a strong interest in continuing the success and growth of the organization and express their support by making a one-time minimum contribution of $10000 in addition to annual membership dues

Photos courtesy of Fleetwood Services LLC

15

GCBAA Regional Meeting amp Executive Board Meeting tee off in Texas

Tuesday April 12 members of the GCBAA Executive Board held their spring meeting in Addison Texas Executive Board Members included Immediate Past President Rick Boylan current President Scott Veazey Incoming President Pat Karnick Treasurer Judd Duininck Vice President Dennis Wagner Secretary Ellen Davis and special guest GCBAA Board Member Mark Creighton GCBAA Executive Director Justin Apel and Program Planning Manager Samantha Huff were also present Staff provided summaries of the 2016 Golf Industry Show in San Diego as well as other activities the executive office is working on The group then joined early arrivals for the following dayrsquos Regional Meeting at the Topgolf facility in Carrollton TX

On Wednesday April 13 over 50 attendees converged on Maridoe Golf Club for the first GCBAA Regional Meeting of 2016 The golf course formerly known as Honors Golf Club was undergoing a complete renovation Just outside of the meeting area of the club house the group could witness acres of the property completely under renovation Course architect and ASGCA Past President Steve Smyers along with GCBAA Charter Member Fleetwood Services LLC amp Certified Builder Heritage Links are assisting with the design and construction Course irrigation designer and GCBAA Member Tony Altum of AS Altum amp Associates provided insight on irrigation trends as well as a very interesting update from the Director of Golf Services at Topgolf Libby Godlove We appreciate the support from our regional allied contacts USGA Green Section John Daniels GCSAA Field Representative Brian Cloud and Chuck Higgins PGA of America regional manager Steve Smyers and golf course superintendent Shawn Westacott were also on hand to discuss the Maridoe project GCBAA Charter Members Rain Bird Profile Products and ADSHancor each shared installation techniques of their products and we wrapped up with best management practices for operating and maintaining equipment with David Haggerty of Kubota We would like to thank all of our attendees and sponsors for a great couple of days in Texas

Eagle Support Birdie Support Par Support

GCBAA Executive Board Members amp Staff

Tony Altum amp Steve Smyers Education in full swing

GCBAA Charter Members Bryan Juwig and GCBAA Board Member Rick Williamson LASCO Fittings Inc

Personal Tour of Maridoe Golf Club ndash Tim Hubbard Steve Smyers Ian Williams Samantha Huff Rick Williamson Mike Perez amp Justin Apel

Golf Course Shaper Jake Cope amp Justin Apel

16

Monday August 1Sticks for Kids Golf Outing

amp Opening Reception Tuesday August 2

Full Day Education Program with Awards Dinner amp Auction Wednesday August 3

Irrigation Symposium amp Board of Directors Meeting

Networking bull Family Fun bull Education bull PGA Championship

HYATT REGENCY GCBAA HEADQUARTER HOTEL HOME OF THE STATUE OF LIBERTY

JULY 28 - 31SPRINGFIELD NJ

GCBAA 2016 SUMMER MEETING

JERSEY CITY NJ bull AUGUST 1-3 2016

Registration Open at gcbaaorgnews-eventssummer-meeting17

Junersquos Arizona Regional Meeting a SuccessGCBAA almost beat the heat of Arizona by scheduling its second regional meeting June 8 at Mesa Country Club We were told we missed the mild weather before a heat wave had settled in for our meeting Fortunately the roof of the Diamondbacks stadium was closed for our Tuesday night opening event watching the Arizona Diamondbacks play the Tampa Bay Rays On Wednesday the group began early with the always insightful GCBAA Member Henry DeLozier of Global Golf Advisors Henry offers optimism of the golf market by utilizing trends they are seeing in the development world Henry and GCBAA both promote the message to our membership to be well versed and educated to be more than low bid on projects There are ways that the membership can position themselves to be a resource to golf facilities GCBAA members offered education and trends of products used in construction including Ted Fist with Capillary Concrete Randy Hamilton with Profile Products and Joe Traficano with West Coast Turf We also welcomed representatives from local allied organizations Jeff Jensen of GCSAA as well as local ASGCA members Gary Brawley and Forrest Richardson Guest presenters Bert Hagen with Stotz Equipment and Jeff Frair with Empire Machinery provided continuing education on challenges contractors are facing with equipment maintenance We once again thank all of our attendees and sponsors who were a part of the event

Eagle Support Birdie Support Par Support

Forrest Richardson amp Steve Sakurai

ASGCA Member Gary Brawley

Regional Meeting underway in Arizona Members and guests networking between sessions

Group photo ndash Wrapping up the Arizona Meeting

GCBAA Guests enjoying the Diamondbacks Game

18

GCBAA Leadership represented at ASGCArsquos Annual Meeting

Reminder of the Caterpillar Partnership with the GCBAA Foundation

GCBAA Executive Director Justin Apel and President Scott Veazey were honored to be guests at the 70th Annual gathering of the American Society of Golf Course Architects in Washington DC April 24-26 The meeting hosted over 100 members and spouses as well as nearly 30 special guests Outgoing President Steve Smyers has been a great friend to GCBAA and we congratulate him on his presidency The education agenda featured some unique discussions and presentations A fitting presentation for the area in which the meeting was held was a presentation on ldquoPresidents Who Golfrdquo given by Jonathan Cummings What followed was a healthy discussion on the changes in the golferrsquos expectations from generation to generation There is a significant change in what the generation of baby boomers has for expectations in their golf experience course location and condition while the younger generations of X Y and Millennials are all about the experience of who they are playing with This changes course operations design and the future of the game to cater to this upcoming generation of golfers The remaining education agenda featured a diverse discussion from bunker liners and WOTUS to allied updates and of course networking on the golf course Congratulations to the 2016 Donald Ross Award honoree Michael Bamberger and Greg Martin as he was introduced as ASGCA incoming president

Are you signed up We shared in our last issue details of our new partnership program with Caterpillar Inc and the GCBAA Foundation Caterpillar Inc and the Cat dealer network through their Cat Rental National Accounts Program has created an incentive program to further Caterpillarrsquos commitment to supporting the GCBAA its Foundation and the game of golf

This program will recognize the collective rental volume of GCBAA Members and reward a rebate of one half of one percent (05) rental volume for our membership to the GCBAA and Foundation

To begin you will need to sign and return the voluntary agreement identifying your interest in supporting the GCBAA Foundation and this program Copies are available of the agreement by contacting the GCBAA Executive Office or GCBAA Member Chris Caccavale Rental National Account Manager Caterpillar Inc caccavale_christopher_mcatcom or (570) 647-9157 Next you simply continue to rent machines from a participating Cat dealer Cat dealers and their Cat Rental Stores have nearly 800 locations where you can rent a full line of Cat machines including attachments work tools and even non-Cat equipment such as pumps utility carts and other golf course related equipment to complete your projects

Justin Apel amp Gary Brawley

19

The GCBAA has been working on a program for individual members who might need specialized insurance coverage for

their business GCBAA has partnered with a proven agency and would like to invite you to check and see if it works for you and your business INSPRO Insurance Agency Inc in Lincoln Nebraska can easily compare your current coverage with their offerings as well as offer advice on making sure you have all of the coverages for the type of work you are involved in This is a completely voluntary program and we know by comparing some of our members who have already participated in the program that nearly 50 savings are available on Errors and Omissions Insurance as well as Professional Liability coverage Contact the GCBAA office for more information

Dismal River Trip (Mullen NE) - Ewing IrrigationIncludes (2) rounds of golf for a foursome at Dismal River Golf Club (1) night of lodging at Dismal River Golf Club and transportation from Arizona or Texas via Ewing Jet to and from North Platte

Disney Vacation Package - The Toro CompanyPackage includes a 4-Day3-night stay in one room at the Caribbean Beach Coronado Springs Port Orleans French Quarter or Port Orleans Riverside Resort (based upon availability) and four 4-Day Park Hopper Passes to the Magic Kingdom Animal Kingdom Epcot Center and Hollywood Studios

(2) Tickets to the 2016 Ryder Cup at Hazeltine National Golf Club in Chaska MN (Saturday amp Sunday) - Duininck GolfTickets are International Pavilion tickets Actual tickets will not be available until mid-late August

$500 Home Depot Gift Card - Fleetwood Services LLC

Scotty Cameron X7M Putter - Profile Products LLC

28-Day Rental of Rubber Tracked Skid-Steer Loader - Sunbelt Rentals

Stihl Weedeater - Greenville Turf amp Tractor

GolfBuddy WT5 GPS Watch - Profile Products LLC

(4) Greg Norman Autographed Sticks for Kids Bags - Greg Norman

Greg Norman Collection Straw Hat autographed by Greg Norman - Great White Shark Enterprises LLC

Greg Norman Collection Baseball Cap autographed by Greg Norman - Great White Shark Enterprises LLC

Photo autographed by Greg Norman - Great White Shark Enterprises LLC

Wags Grillinrsquo Rub Gift Basket - Dennis Wagner

ISCO Goodie Basket - ISCO Industries IncBackpack Tervis Tumblers Camelback water bottle umbrella and Pro V1 golf balls

Check the GCBAA website for updated items and to donate

GCBAA Offers New Member Benefit Program

Donations pouring in for next monthrsquos Foundation Auction amp Raffle

GCBAA Attends National Alliance for Accessible Golf Meeting

The National Alliance for Accessible Golf is an organization working to ensure the opportunity for all individuals with disabilities to play the game of golf Formed in the summer of 2001 the Alliance

is represented by major golf recreation and therapeutic organizations in the United States including the Golf Course Builders Association of America GCBAA serves on the Alliance Board of Directors and met with other board members after National Golf Day in May The Club Managers Association of America in Alexandria VA hosted the group for a daylong meeting While the agenda consisted of the regular housekeeping items for any board the group also discussed successes of the programs the Alliance oversees The Alliance Grant Program has funded 96 locations since 2010 $722050 in total amount funds have been awarded in 26 states helping approximately 9000 individuals with disabilities enjoy the game of golf These grants provide awareness training and funding for programs to help golfers with disabilities learn and transition into playing the game of golf Keep up the good work NAAG

2015 Awards Auction and Dinner ndash Colorado Springs CO

20

A000-043303-6 (Profile Golf Ad)Color 4color

Size T - 80 x 1175 B - 85 x 1225 L - 75 x 100

SIZE B GCBAA Newsletter-Earth Shaping News

Contact Us for On-Site Consultation and Soil Evaluation

golfprofileproductscom bull wwwprofilegolfcom bull 8002076457

For any site condition you might face we are here to meet

that challenge Nasty soil Out-of-spec sands Vertical

embankments Near-drought conditions Monsoon rains

As the worldrsquos largest manufacturer of erosion control

turf establishment and soil amendment products Profile is backed

by a team of experts and a global distribution network You

can count on ProfileGolftrade to bring the know-how anywhere

in the world to deliver holistic cost-effective solutions

Meeting your challenges from

every angle

EROSION CONTROL bull VEGETATIVE ESTABLISHMENT bull ROOTZONE DEVELOPMENT

21

Like the foundation of any structure a properly built subgrade is critical to the successful construction of a putting green In many cases building the subgrade is the most difficult part of the process but it also is the most important When building a green to USGA construction guidelines extra care must be taken to create a quality foundation This will allow subsequent construction steps to be accomplished effectively

The USGA Recommendations For a Method of Putting Green Construction state that the subgrade should conform to the general slope of the finished grade Placing grade stakes on 20-foot intervals typically provides enough information to achieve the general contours of the finished green However in cases where extreme precision is required a more intensive staking scheme may be necessary

During shaping every effort should be made to ensure that the subgrade is stable and unlikely to settle or shift If the subgrade is built from fill material it is imperative to build in stages or ldquoliftsrdquo When building in lifts the final subgrade elevation is reached 10-15

feet at a time The soil should be compacted at each stage to eliminate any air pockets and reduce the risk of settling If the subgrade material is wet and resists proper compaction one option is to remove the base soil and spread it out to dry Once the soil dries it can be replaced and used to build a firm subgrade If the soils are inherently unstable it may be necessary to lay geotextile fabric over the finished subgrade to prevent the gravel layer from sinking into the soil However do not cover drainage lines with geotextile fabric install the fabric either beneath the pipes or between the drainage lines

After the subgrade has been shaped smaller equipment generally is used to smooth and further compact the subgrade During this stage any large clods (greater than one inch in diameter) should be eliminated and any low areas where water might accumulate should be filled Cavity walls should be steep enough to prevent large differences in the depth of mix near the edge of the green Vertical walls are easier to create when coring out an existing green while sloped walls are more common when building a new green

A quality subgrade is essential to successful green construction without it all future steps in the construction process will be compromised For more information on putting green construction refer to the USGA Green Sectionrsquos digital collections ldquoBuilding the USGA Green Tips for Successrdquo and ldquoA Guide to Constructing the USGA Putting Greenrdquo Additional resources on putting green construction and other topics can be found on the Course Care section of USGAorg

ALLIED ASSOCIATIONS

A Foundation For Success Tips for Building a USGA Green Subgrade

A quality subgrade is essential to successful green construction (Photo Credit Brett Hochstein)

22

In April CMAA announced the creation of regional one-day summits designed to bring together a clubrsquos General ManagerCEO and the Club President or a Board Member for cooperative education on club leadership and governance The GovernanceLeadership

Summits will provide a structured environment to engage some of the best ideas and practices evident in clubs from around the country

This idea was born out of the successful Pre-Conference Workshop Executive Leadership at a Higher Level presented by Dick Kopplin and Kurt Kuebler CCM Kopplin amp Kuebler LLC The full day workshop in San Diego CA united the clubrsquos General Manager and President for education focusing on key success strategies

CMAArsquos Senior Vice President of Professional Development Jason Koenigsfeld PhD shared ldquoOur members raved about this session and expressed the need to bring this type of education to their boards in their local areas We know it is difficult for board members to travel to our Conference and thus we created six regional and easily accessible workshops for 2016 and early 2017rdquo

The first summit was held June 15 at Baltusrol Golf Club in Springfield NJ with more than 65 club General Managers and Board Members in attendance and hosted by General ManagerCOO Kevin P Vitale CCM

The summit provided a concentrated day of education balancing theory and practice on the topic of Private Club Board Governance and Leadership The day began with Dick Kopplin and Kurt Kuebler CCM of Kopplin amp Kuebler LLC setting the stage for effective governance models and organizational structure Kuebler explored multiple governance topics including organizational health industry trends leading club best practices roles and responsibilities term limits board and committee orientations and board self-evaluations

Kopplin shared ldquoEveryone committed to the GovernanceLeadership Summit concept truly believes this could be a game changer in the private club world Based on the comments over the past few years from the CMAA

Pre-Conference Workshops it has been evident that Club Presidents in particular are eager for this kind of information and education The value of the summits is not only inherent in the educational offerings but the opportunity to network with other Club Presidents and General ManagerCEO to discuss best practices relevant for each participating clubrdquo

The Interactive Panel Discussion on Current Governance Challenges was facilitated by Tom Wallace CCM and included Vitale and John Reid the Treasurer Finance Chair and Board of Governor Baltusrol Golf Club

After lunch and an attendee networking break the focus moved to change and innovation management presented by Jeff McFadden CCM CCE the CEO of the Union League of Philadelphia McFadden tackled the difficulties of forward thinking to meet member needs the evolution of the club industry effective member engagement and how the use of technology can benefit the club

Next CMAA CEO Jeff Morgan FASAE CAE and Jason Koenigsfeld dove into change and evolution and why clubs must evolve The discussion focused on the importance of engagement of multigenerations of members strategically setting up the board and data-driven decisions vs emotional decision making As well Morgan explored several change strategy models ndash VUCA Pestel and Competitive Forces

Dick Kopplin closed out the day with a focus on how General Managers and Board members can work together to building a long-lasting community and share the dayrsquos key take-a-ways Afterwards attendees adjourned for more informal networking hosted at Baltusrol Golf Club

Additional summits will be presented Desert Mountain Club in Scottsdale AZ (August 12) Bent Tree Country Club in Dallas TX (August 26) The Olympic Club in San Francisco CA (September 12) Conway Farms Golf Club in Chicago IL (September 20) and the Atlanta Athletic Club Atlanta GA (January 19 2017) Additional sites are in development for 2017

For more information please visit wwwcmaaorggovernancesummit

CMAA Tees Up Good Governance Through Regional GovernanceLeadership Summits

23

NGCOA

ALLIED ASSOCIATIONS

The NGCOA recently completed the development of a new strategic plan and we would like to share where we currently are And because strategic planning is such a journey as opposed to a race with a clear finish line wersquod also like to give you a sense of whatrsquos to come

A new strategic plan often comes with the hiring of a new leader But our purpose was more than that We decided a new way forward was needed after watching the Great Recession impact your businesses We saw the pressure course owners and operators were under to operate profitably And we understood the new economy forced you to question the value of everything including the value the NGCOA brought to your business

We now have a comprehensive plan designed to achieve our vision of being your most valuable business resource and advocate It centers around three key efforts education advocacy and commerce

On the education front we are already creating additional content to complement Golf Business while providing a deeper dive on subjects most important to you This is taking shape in a robust offering of webinars and podcasts at new educational events and on information-sharing platforms like our highly-successful Accelerate which in addition to its active listserv is already housing a full library of articles whitepapers and more In any form you can be confident the information will be relevant easy to access pragmatic and actionable In short content that makes you smarter and more competitive

We are committing more than ever to protecting our membersrsquo and the industryrsquos best interests For the first time the NGCOA is investing to become the leading advocate for golf courses not only on public policy issues but on intra-industry influences affecting

your business Nowhere is this more evident than in the recent hiring of a director of advocacy to lead this effort Whether working with allied groups to fight regulatory threats or establishing standards to facilitate more favorable relationships with tee-time distributors rest assured ownersrsquo and operatorsrsquo collective voices are being heard

The NGCOA sees its role as being a partner facilitating business activity for members Education and advocacy play roles but there is a specific effort in our plan to build sound progressive programs and services that enhance economic growth and vitality for your business and the industry at large Not unlike a chamber of commerce your association wants to assist in bringing you business That can take many formsmdashthe most obvious being by attracting and developing new players But new food-and-beverage programs creating alternative uses for facilities and more are also key to success The NGCOA team led by our new director of commerce will be developing and bringing these opportunities to members very soon

The strategic process is a journey The best ones donrsquot end up on a bookshelf gathering dust but executed daily and refined based on results Wersquore prepared to do just that

Again this plan was built by listening carefully to what members want and need In doing so the importance of listening and two-way conversations were once again reinforced Therersquos no other way something as important as a strategic plan can be accomplished For that matter therersquos no other way for the NGCOA to fulfill its mission

Joe Rice is the Chief Strategy Officer of the National Golf Course Owners Association

Embarking on a New Journey The NGCOA is instituting a new strategic plan in order to become the most valuable business resource and advocate for golf course owners and operators

24

At this yearrsquos Golf Business Symposium NGF presented our latest findings on the junior golf market a segment that is bigger and more diverse than many observers realize And a group that should give us reasons to be optimistic about the gamersquos future

Today the number of junior golfersmdashdefined as individuals between the ages of 6 and 17 who played at least one round of golf in the past yearmdashis nearly 3 million Twenty years ago in 1995 the number of junior golfers was also nearly 3 million However to assume nothing has changed is to miss a much more interesting story

Between 1995 and 2004 thanks in part to the presence and resonance of Tiger Woods the number of junior golfers shot up reaching a peak of 41 million But beginning in 2005 and due largely to the global economic crisis golf participation in this set fell steadily bottoming out in 2011 at 24 million Since then wersquove seen healthy growth of 25 back to 3 million in 2015

But more important than the overall number is the demographic make-up of those 3 million kids Because in key areas golf is making very important inroads

Females

In 1995 girls made up only 17 of all junior golfers Today they total one third To put that into perspective the overall proportion of female golfers (age 6+) has hovered around 20 percent for as far back as NGF has tracked participation Girls are getting and accepting the message that golf can be both welcoming and fun This would seem to be the result of increased visibility of the LPGA and its young stars as well as innovative programs like LPGA Girls Golf and possibly longer-term effects of Title IX

Non-Caucasians

Similar to the growing proportion of junior girls who played in 2015 the number of non-white juniors has

grown as well Twenty years ago only 1 out of 17 junior golfers was non-Caucasian Today that number is nearly 1 out of 3 Thatrsquos an impressive rise and speaks to the broader appeal of professional golf the power of institutions like The First Tee inclusive programs across the country and demographic changes in the US population

Lest you think these two shifts in demographics also reflect shrinking economic power today two-thirds of all junior golfers come from households making $75000 a rise of nearly 20 from 20 years ago More diversity has come with more spending power and points toward a future golfing population that far more accurately mirrors the countryrsquos population

Starting Younger

And therersquos another trend that could prove beneficial to the industry in the years to come Todayrsquos junior golfers are coming to the game younger There are 50 more junior golfers under age 12 than there were in 1995 This is a good sign because research shows that the age of introduction positively affects the level of engagement

In NGFrsquos recent Millennial research we found that Millennials who started playing before age 14 are nearly twice as likely to become Core golfers (those who play 8 or more rounds a year and account for more than 90 of total rounds and spending) Therersquos also a much stronger level of enjoyment among Millennials who start golf early Four out of five say

The Changing Face of Junior Golf

CONTINUED ON PAGE 26

25

By Rhett Evans CEO

ldquoThank yourdquo is a simple phrase that means so much Yet we often save it for special occasions or for someone who comes to our rescue in a time of need For example I know I donrsquot say ldquothank yourdquo nearly enough to my wife Colleen who

takes care of things at home while Irsquom on the road for GCSAA business

Itrsquos not only an important sentiment to express in our personal relationships though Itrsquos also essential to communicate appreciation in our professional roles Research has shown that employees will work harder when their boss conveys appreciation for their efforts Saying ldquothank yourdquo is a sign of respect for another person and it indicates you donrsquot take that person for granted I hope each of you takes the time to thank your staff for a job well done

Another hope of mine is that golfers have taken the time to thank you for your work in the golf course management profession After all you take care of the biggest and most vital asset any golf facility has ndash the golf course

Perhaps you saw our ldquoThank a Golf Course Superintendentrdquo commercials last year on Golf Channel These spots featured some of the best golfers in the game offering the tag line ldquoIf you love golf like I do thank a golf course superintendentrdquo

This year GCSAA has added celebrities to the lineup of those voicing their thanks for the work you do every day The new commercial features stars such as Grammy Award-winning entertainer Justin Timberlake NFL Hall-of Famer John Elway and NBA Hall-of-Famer Charles Barkley in a 30-second spot airing now through October on Golf Channel

Along with the commercial wersquore running a sweepstakes to take full advantage of the momentum from the ldquoThank a Golf Course Superintendentrdquo campaign The winner will receive a trip for two to the 2016 American Century Celebrity Championship in July in Lake Tahoe Nev Get all the details at wwwgcsaaorgthankasuper

The Value of lsquoThank Yoursquothey enjoy the game ldquovery muchrdquo (thatrsquos 20 higher than among those who started later) and 85 say they are ldquovery likelyrdquo to continue playing as they get older

Perceptions of the game are a strong indicator of enjoyment frequency of play volume of spending and likelihood to continue playing NGFrsquos Millennial research showed that those who start younger have more positive perceptions about the game and fewer negative ones than those who picked up the game later They strongly agree that golf is a good form of exercise a great family activity time well spent a good way to enjoy the outdoors even cool Those younger adopters disagree more strongly with assertions that golf is dull or boring bad for the environment elitist and exclusionary or is an old manrsquos sport

The industry should be encouraged by what wersquore learning about the youngest golfers Golf rsquos efforts to attract more demographically diverse youngsters seem to be working and with more kids picking up golf at a younger age there is hope that this next generation of golfers will remain committed to the game throughout their lifetime Still wersquove only scratched the surface in terms of truly understanding todayrsquos juniors We need to delve more deeply into these positive signs which is why the NGF will soon begin an in-depth study the largest of its kind on the Centennials (those born since 1997) Yoursquoll be hearing more about the study and our findings in the months to come

ALLIED ASSOCIATIONS

26

Wersquoll promote the contest with TV and radio spots as well as through print advertisements in GCM and affiliated chapter publications If your chapter publication can help spread the word abou the campaign and contest please contact our marketing and communications team for more information Russell Sypowicz associate director of marketing at rsypowiczgcsaaorg or Craig Smith director of communications and media relations at csmithgcsaaorg

In the end however this campaign is not about the number of entries for a sweepstakes Our goal is to educate golfers about all that superintendents do to provide enjoyment for those playing the game and hopefully to inspire them to reach out to you to say ldquothank yourdquo in person

Several superintendents have shared with me and with our staff about just such instances at their facilities One was Paul Latshaw CGCS and director of grounds operations at Muirfield Village Golf Club in Dublin Ohio the host course for the Memorial Tournament each year

As you probably know Muirfield is Jack Nicklausrsquo pride and joy and Nicklaus was the lead figure in the ldquoThank a Golf Course Superintendentrdquo commercial last year He went out of his way to support our campaign and he was just as gracious when I had the chance to thank him in person He knows how hard Latshaw works

ldquoI always have been a Nicklaus fan even to the point of working some for his design firm for two years early on in my career at Muirfieldrdquo says Latshaw who is in his 13th year aty Muirfield Village ldquoMr Nicklaus has always placed a value on agronomuy and the superintendent I donrsquot know of any other design firm that has had agronomists on staff or as consultants

ldquoSo when Mr Nicklaus took the time to support us and our profession that meant the world to me Irsquove had members too take notice and stop to say lsquothank yoursquo It makes me proud to be a superintendent and I appreciate all that GCSAA is doing to elevate our profession So lsquothank yoursquo GCSAArdquo

No thank you Paul And thank you to all our members who work each day to deliver the best conditions they can for golfers while protecting the environment and our natural resources

new members

ASSOCIATE MEMBERS

Atlantic Irrigation Specialties Inc111 Lafayette AvenueN White Plains NY 10603Phone (800) 878-8873Contact Fred RappEmail frappatlanticirrigationcom Atlantic Irrigation Specialties is a full service Rain Bird golf irrigation distributor supplying eight (8) states in northeast and Mid-Atlantic

Blackburn Mfg Co908 W Hwy 275Neligh NE 68756Phone (800) 942-5816Contact Christa Blackburn-SchindlerEmail infoblackburnflagcom Blackburn Mfg Co is unmatched in quality marking flags with the best customer service in the industry for over 60 years Marking Flags Posting Signs Inverted Marking Paint All Flagging Tape Measuring Tapes Utility location athletic field and pavement striping paint safety zone supplies barricade tape

BUILDERIRRIGATION CONTRACTOR APPLICANT

Diamond Golf International Inc23753 Sonata DriveMurrieta CA 92562-4662Phone (951) 696-0426Contact Salvador RodriguezEmail saulrodriguez82hotmailcom Website wwwdiamondgolfmx Golf course construction agronomist consulting lake building consulting design

PROFESSIONAL MEMBER

Tony Altum ndash AS Altum amp Associates10311 Towne RoadCarmel IN 46032Phone (317) 679-3285Contact Tony AltumEmail taltumasaltumcom Website wwwasaltumcom AS Altum amp Associates has built a reputation in the golfing community as one of the worldrsquos most trusted leaders in irrigation design and consulting

27

2016 Rossi Recipient Jim Moore Retires from USGA

If you know the USGA Green Section then you are bound to have had the pleasure of interacting with Jim or Kay Moore both of whom retired on June 1 2016 Both Jim and Kay joined the USGA Green Section in 1984 as director of the Green Sectionrsquos former Mid-Continent Region and as administrative assistant for the region respectively

Jim Moore has worked in multiple functions over 32 years of dedicated service to the USGA He was instrumental in leading and coordinating the collaboration of the 2004 revision of the USGA Recommendations For a Method of Putting Green Construction Most recently Moore led the USGA Green Section Education and Outreach program During his tenure Moore also provided years of dedicated service as a member of the USGA Green Section Turfgrass and Environmental Research Committee a role in which he will continue after retiring

Both Jim and Kay have made lasting impressions on the USGA and the golf industry through their combined 64 years of service They will be missed by their USGA colleagues and the thousands of golf courses they helped along the way

West Coast Turf Offering Three New Varieties to Minimize Water Use

West Coast Turf has expanded their inventory to include three new drought tolerant varieties West Coast Native Bentgrass (Agrostis pallens)

Hillside Native Fine Fescue and Kurapia turf alternative groundcover for landscape and golf course use

ldquoNative grasses are playing an important role in landscaping with water conservative plants and Kurapia is something exciting and completely different than anything we have ever grown We are constantly looking for the best varieties to minimize water useldquo said John Marman West Coast Turf rsquos vice president of sales and marketing

West Coast Native Bentgrass (Agrostis pallens) is a cool season grass with rich deep green color and withstands light foot traffic It requires half of the water of customary cool season turf and half the mowing and maintenance It can also be left un-mowed creating the floppy look of a natural meadow

Hillside Native Fine Fescue is perfect for relaxed landscapes and slope stabilization It has a deep rootzone thus making it extremely drought tolerant It is slow growing with loose slim leafed blades

Kurupira is a University of California tested drought tolerant turf alternative groundcover Once established it requires less water and little maintenance It grows close to the ground and if left un-mowed is covered with small white sterile flowers most of the year

ldquoWe like that not everyone has to have the exact same looking lawn or green areas These new grasses and the groundcover allow for some diversity and creativity in landscape design You donrsquot have to sacrifice your lawn to be environmentally responsible Choose the right variety and water wiselyrdquo

West Coast Turf is a full-service sod stolonization and hydroseeding company with 5 offices throughout California and Arizona and headquarters in Palm Desert CA West Coast Turf grows more than 30 varieties of natural turf

MOVERS amp SHAPERS

28

GCBAA MEETINGS CALENDAR

2016 Summer MeetingAugust 1-3 2016Hyatt Regency Jersey City - Jersey City NJ

2017 Summer MeetingAugust 8-10 2017Omni Charlotte - Charlotte NC

Future Golf Industry Show SitesFebruary 8-9 2017Orange County Convention Center - Orlando FL

February 7-8 2018Henry B Gonzalez Convention Center - San Antonio TX

MAY 18 2016National Golf Day - Washington DC

Avendra Signs National Agreement with JacobsenAgreement includes all US-based Marriott properties

Jacobsenreg a Textron Inc (NYSE TXT) company recently signed new national account agreement with Avendra

The agreement with Avendra will allow all US-based Marriott properties to purchase Jacobsen equipment at exclusive member pricing Marriott currently has 18 properties with 24 golf course facilities in the United States

Avendra is North Americarsquos leading procurement services provider serving the hospitality and lodging industries Avendra customers gain access to contracts leveraging over $4 billion of annual purchases expert advisory services and in-depth purchasing data and analysis The company is headquartered in Rockville MD and has regional offices throughout North America For more information please call (866)-AVENDRA or visit wwwAvendracom

Avendra selected Jacobsen after the company spent several months testing and reviewing Jacobsenrsquos full line of turf maintenance equipment

ldquoWersquore very excited to be working with Avendra and Marriott propertiesrdquo said David Withers President and CEO of Jacobsen ldquoWe look forward to helping Marriott properties throughout the US present superior conditions for their customersrdquo

movers amp shapers sodseedsoil

Does your company have exciting news to share

Wersquoll help you spread the wordContact Samantha Huff samantha_huffgcbaaorg

or call 402-476-4444

Life is short Sod it

Quality Variety Service

888893-8873westcoastturfcom

Put your trust in West Coast Turf

Featuring over 30+ grasses including bentSt Augustinezoysia bermuda paspalum blue rye kikuyu and fescue

Installation hydroseeding and NEW TopMaker Field recycling leveling dethatching and renovation services available

EQUIPMENT

DEPENDABLE EQUIPMENThellipWHEN amp WHERE YOU NEED IT

Designed exclusively for GCBAA members The Cat Rental Store National Account Rental Program provides access to the industryrsquos largest selection of golf course building renovation and maintenance equipment including specialized attachments More than 500 Cat Rental Store locations nationwide have a full range of equipmentmdashCatreg and other leading brandsmdashwhen and where you need them

To help you and your customers grow the game a portion of every rental will be donated to the GCBAA Foundation to support the participation of underprivileged children in the Sticks for Kids Program

For more information about the range of equipment and the special rental rates available to GCBAA members please Email CatRentalNationalAccountscatcom

copy 2016 Caterpillar All Rights Reserved CAT CATERPILLAR BUILT FOR IT their respective logos ldquoCaterpillar Yellowrdquo the ldquoPower Edgerdquo trade dress as well as corporate and product identity used herein are trademarks of Caterpillar and may not be used without permission

For Dealer Sales Personnel reg

Mini Hydraulic Excavators and Work Tools

Field Reference Guide

3016C 3018C3025C 303C CR3035C CR 304C CR305C CR

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No water hammer issues No over pressure problems No spring turn-ons through cold brittle pipe

Tap into our 50+ years of golf irrigation expertise1-800-345-ISCO

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AVOID WATER HAZARDS

Install IsCO HDPE GOlf COursE systEms

Surge Guardtrade golf fittings reduces the risk of crotch failure caused by water hammer and cyclic fatigue common with standard Sch 40 fittings in Golf Course and Commercial Irrigation systems

Now Available in 2frac12 inch Tee and 2frac12 inch 90deg 45deg and 22frac12deg Elbows

wwwlascofittingscom

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Innovators in proven pumping solutions

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800-356-6686 watertronicscom

copy 2016 Lindsay All rights reserved

31

Golf Course BuildersAssociation of America6040 S 58th St Suite D Lincoln NE 68516

ADDRESS SERVICE REQUESTED

PRESORTEDSTANDARD

US POSTAGEPAID

LINCOLN NEPERMIT 40

This year the GCBAA Foundation approved funding for 18 new Sticks for Kids programs These programs serve children and disabled adults throughout the United States making the game of golf accessible and affordable to their local communities

Welcome We canrsquot wait to watch your programs grow

Pelican Point Golf amp Country ClubLocation Venice FL

The First Tee of Eastern MichiganLocation Flint MI

World of GolfLocation Florence KY

Rohnert Park Community Services DepartmentRohnert Park GA

Rose HillLocation Bluffton SC

City of MenashaLocation Menasha WI

City of Orange Beach Golf CenterLocation Orange Beach AL

Cloverleaf Golf ClubLocation Delmont PA

Central Cambria School DistrictLocation Ebensburg PA

Monzingo Lake Golf CourseLocation Maryville MO

South Gleason Golf CourseLocation Gary IN

Boys amp Girls Club of Bay City amp Matagorda

CountyLocation Bay City TX

Stone Creek Golf CourseLocation Chanute KS

Brookside Golf CourseLocation Saline MI

Peoria Park District ndash Golf DivisionLocation Peoria IL

Pico Rivera Golf CourseLocation Studio City CA

Bell Gardens Golf CourseLocation Studio City CA

Maggie Hathaway Golf CourseLocation Studio City CA

The GCBAA Foundation also awarded the following maintenance grant requests for 2016

Mid-Atlantic Junior Blind Golf AssociationLocation Cherry Hill NJ

Lost National Municipal Golf CourseLocation Willoughby OH

Oaks Hollow Golf CourseLocation High Point NC

Town of Huntington Parks amp RecreationLocation Huntington NY

Pittsfield Parks amp Recreation ProgramLocation Pittsfield MA

Oak Island Park amp Recreation DepartmentLocation Oak Island NC

Michigan Womenrsquos Golf AssociationLocation Waterford MI

Wheeling Park Commission-Oglebay ResortLocation Wheeling WV

Euclid Parks amp RecreationLocation Euclid OH

City of New Brighton-Brighton Hills Golf ClubLocation New Brighton MN

City of North Las VegasLocation North Las Vegas NV

Boys and Girls Club of ChelseaLocation Chelsea OK

City of Rowlett Parks amp RecreationLocation Rowlett TX

ShelbyvilleShelby County Parks amp RecreationLocation Shelbyville KY

New Sticks for Kids Programs Awarded in 2016

6

The GCBAA Foundation was pleased to include in their approvals of new Sticks for Kids Programs a unique project that involved several GCBAA Members Mozingo Lake Golf Course in Maryville Missouri is a 27-hole facility with a championship 18-hole course Recently a nine-hole development course was designed by Tom Watson The youth golf program consists of four-three day camps throughout the summer serving 150-300 kids at each camp The goal of Mozingo is to have enough clubs through the Sticks for Kids Program so that all youth who participate will not need to have their own clubs Financial aid is available for families that need help in having their children participate Kyle Easter is the Head Golf Professional and in charge of the program Golf Digest Magazine has named The Watson 9 at Mozingo Lake Recreation Park one of the top 15 Hybrid Courses in North America On Saturday May 14 GCBAA Executive Director Justin Apel attended the grand opening of the new facility Legendary Golfer Tom Watson played an

inaugural round with area youth GCBAA Charter and Certified Builder Mid-America Golf amp Landscape Inc was contracted to do the construction Funds from the Wadsworth Golf Charities Foundation as well as Links Across America were used ASGCA Members Tom Watson and Robert Gibbons contributed to the design GCBAA Charter Member The Toro Company provided irrigation products

Thanks to all members that participated in the 2nd annual March Madness Tourney Challenge this spring We are pleased to announce our 2016 winners

1st Place ndash Jason Sloan Frontier Golf(GCBAA OGIO Backpack)

2nd Place ndash Jon Beckmann South Florida Golf Renovations(GCBAA YETI Tumbler)

We hope yoursquoll join in the Madness next year

Grand Opening of Watson 9 in Maryville MO

GCBAA March Madness Winners Announced

Inaugural Round of the Watson 9 Course

Mozingo Lake Golf Course Clubhouse and Newly dedicated Tom Watson statue

GCBAA Builder Member Dominic Scarpelli Mid-America Golf amp Landscape Inc Justin Apel Robert Gibbons

Justin Apel on 9th Green(Photo credit Bob Gibbons)

Welcome Plaque ndash Watson 9 Hole Development Course

7

Another successful National Golf Day was held in Washington DC on May 18 More than 120 golf industry leaders were in attendance with representation from the GCBAA National Golf Course Owners Association Golf Course Superintendents Association of America PGA TOUR PGA of America US Golf Manufacturers Council and the World Golf Foundation We are thrilled to share that this yearrsquos National Golf Day was the best attended in its nine-year history

GCBAA staff and members began National Golf Day with the Annual Nebraska Breakfast This 70 year old tradition allows constituents to spend time with the entire Nebraska Delegation and hear about whatrsquos happening on Capitol Hill The breakfast is one of Nebraskarsquos great traditions that bring the people and their representatives together After a special kickoff event on Capitol Hill hosted by the We Are Golf coalition the opening ceremony welcomed three guests from the PGA and LPGA tours Davis Love III 2016 Ryder Cup captain Steve Stricker 2017 Presidents Cup captain and LPGA Hall of Famer Nancy Lopez The group then broke off into meetings with Senate and House representatives throughout the day focusing on three primary issues (1) environmental regulations impacting golf (2) the PHIT Act and (3) labor regulations impacting golf

The media coverage before during and after National Golf Day was strong bringing even more attention to our efforts on Capitol Hill Nearly 60 publicity placements including ABC Bloomberg BuzzFeed CBS ESPNcom Forbes FOX USA Today and others provided coverage of the event

GCBAA was represented by Executive Director Justin Apel Program amp Planning Manager Samantha Huff Foundation Board Member Doug York of Ewing Irrigation GCBAA Board Member amp Foundation Liaison Dennis Wagner of Hunter Industries along with Jon Truttmann and Jeff Bine of Hunter Industries

The 10th annual National Golf Day is set for April 26 2017 GCBAA members are invited and encouraged to participate to see firsthand the interworkings of Washington DC

9th Annual National Golf Day a Success in DC

Doug York and Jon Truttmann

Rayburn Foyer ndash Justin Apel Doug York Dennis Wagner Samantha Huff Jeff Bine and Jon Truttmann

Justin Apel Samantha Huff Congressman Steve Knight (CA-25) amp Jeff Bine

8

What They Said on Social Media

Follow us on Facebook amp Twitter

9

Are You Prepared for a Transgender Employee

An issue that has been impossible to miss over the last year is the treatment and accommodation of transgender individuals As employers you should be thinking about how to handle the treatment of transgender employees as well as how to handle training and concerns with your other employees This is a politically and emotionally charged issue and there are no easy answers that will satisfy everyone so what should you do

Several government agencies as well as the President have all made clear their positions on the treatment of transgender individuals Specifically regarding employers of transgender employees the Equal Employment Opportunity Commission (EEOC) and the Department of Laborrsquos (DOL) Occupational Safety and Health Administration (OSHA) have stated their positions with respect to the issue

The EEOC has settled several lawsuits against employers of transgender employees over the last few years While no federal law directly prohibits discrimination based on sexual orientation or gender identity the EEOC has used Title VII of the Civil Rights Act of 1964 which prohibits ldquosexrdquo discrimination and harassment to pursue these lawsuits From these cases it has become evident as to what the EEOC expects out of employers

The EEOC recommends that employers include gender identity in non-discrimination and no-harassment policies This policy should generally provide that discrimination or harassment against transgender individuals will not be tolerated whether the behavior comes from employees customers clients or anyone else Employers should also conduct annual training on avoiding discrimination based on any protected class including gender identity gender dysphoria and sex stereotyping The training should be mandatory for all employees Further managers supervisors and others who work in a human resource capacity are encouraged to undergo more extensive training on these issues

Your employees should refer to a transgender employee as their identified gender and use their gender-identified name Employees who deliberately refer to another employeersquos biological gender or original name would be discriminating against and harassing the transgender employee This discrimination could result in a lawsuit

against both the employee and the employer

When an employee requests that the employer change the employeersquos records to reflect a different gender or name the EEOCrsquos position is that the employer should do as requested The employer should do so without asking for medical records or other requests in an attempt to probe into the employeersquos medical details While the EEOCrsquos position is not clear with respect to a request to verify that an employeersquos legal name has changed this is presumably allowed so to avoid issues with the IRS and the Social Security Administration However even if a transgender employee has not legally changed their name they should still be referred to by their identified name in day to day employment conditions

With respect to restroom use the EEOC simply requires an employer to allow the transgender employee to use the restroom which is ldquocommensurate with their gender identityrdquo without any limitations Again an employer is not entitled to request any medical records proving gender-reassignment therapy or surgery

Further an employerrsquos health benefits plan should not have exclusions based only on sex or gender dysphoria As an example if the benefit plan provides for hormone therapy for any other type of medical condition the plan should also provide hormone therapy for an employee going through a gender reassignment process

Similarly directed at employees OSHA has formally published their position in a release titled ldquoA Guide to Restroom Access for Transgender Workersrdquo OSHA takes the position that ldquobathroom restrictions can result in employees avoiding using restrooms entirely while at work which can lead to potentially serious physical injury or illnessrdquo Therefore OSHA states that all workers should be permitted to use the restroom that corresponds with their gender identity Employees may also choose to use a single-occupancy gender-neutral restroom but should not be required to use such restroom OSHA along with the EEOC states that employees should not ask for verification or legal documentation in order to have access to gender-appropriate facilities

In July of 2014 President Obama signed Executive

HUMAN RESOURCES

BY JACK L SHULTZ amp KRAMER L LYONS LAW CLERK - OrsquoNEILL HEINRICH DAMKROGER BERGMEYER amp SHULTZ PC LLO

10

Order 13672 extending protection in hiring and employment to transgender individuals Specifically it prohibits discrimination on the basis of gender identity by federal contractors in both hiring and daily employment conditions While this order is only binding on federal contractors it demonstrates that the position of the White House is similar to the EEOC and OSHA There are also many states that have enacted transgender specific laws and regulations

Employers should use caution and be cognizant of this issue as the EEOC has been diligently prosecuting these types of discrimination cases While no federal law directly prohibits discrimination or harassment of transgender employees the EEOC and OSHA have found other ways to successfully penalize employers Your state may also have laws or regulations directly prohibiting discrimination and harassment of transgender employees If an employee has stated that they now identify with a different gender and have a new name the employer should accept the employeersquos declaration The employerrsquos other employees should also be trained to avoid discrimination and harassment of their transgender coworkers

Editorrsquos Note This article is not intended to provide legal advice to our readers Rather this article is intended to alert our readers to new and developing issues and to provide some common sense answers to complex legal questions Readers are urged to consult their own legal counsel or the authors of this article if the reader wishes to obtain a specific legal opinion regarding how these legal standards may apply to their particular circumstances The authors of this article Jack L Shultz and Kramer L Lyons Senior Certified Law Student can be contacted at 402434-3000 or at OrsquoNeill Heinrich Damkroger Bergmeyer amp Shultz PC LLO PO Box 82028 Lincoln NE 68501-2028 jshultzohdbslawcom

The evening will play host to our ldquoBuy From Withinrdquo Reception recognizing GCBAA associate members who continue to provide the very best in service to our builder membership and the industry as a whole Following the reception will be our awards dinner live and silent auction and announcement of the raffle winners Keep in mind that all proceeds benefit the GCBAA Foundation and its supporting programs We encourage you to visit the Summer Meeting webpage for a current list of auction items that have been generously donated

After whatrsquos sure to be an electric night the Summer Meeting wraps Wednesday with the Board of Directors meeting and coinciding education that is irrigation specific Certified Builder Members will have the opportunity to take the Certified Irrigation Contractor exam during this time as well With the meeting adjourning on Wednesday we hope yoursquoll consider sticking around for the remainder of the week to experience this historic city

Please contact the office with any questions regarding next monthrsquos Summer Meeting We are here to help you register book your hotel rooms assist with sponsorship opportunities and everything in between We look forward to seeing you next month

PGA Championship Admission

The PGA Championship will take place July 28-31 at Baltusrol Golf Club in Springfield New Jersey Your 2016 GCBAA membership card when accompanied by a photo ID offers you complimentary grounds admission into the tournament Check out wwwpgacompgachampionship for additional information on the tournament

CONTINUED FROM FRONT PAGE

GCBAA Set to gather in Jersey City for its Summer Meeting

11

DEVELOPERrsquoS GUIDE

NOT Business as Usual

Developers ndash like golf course builders ndash have changed in very basic and impactful ways The results will be widespread diverse and unlike the housing boom cycle that was so generous for golf course builders

The concept of a ldquodeveloperrdquo has changed Private club boards and individual golf course owners are todayrsquos developers The result is smaller projects with highly focused intentions such as new tees and bunkers renovated greens and or dedicated drainage and arboreal projects

Many of the large-scale residential developers and builders have shelved past methods for community development and as a consequence golf courses were assigned different priorities and preferences Golf remains a lifestyle priority for many of the largest homebuilding companies These companies are re-sorting the timeline for golf courses which have been a drag on internal rates of return Smaller and less expensive amenities such as fitness facilities and Starbucks-type venues substitute wellness and socialization as the highly attractive early-in-the-project amenities

The shift in thinking is worrisome to many golf course builders and tests their collective commitment However GCBAA members have now experienced the greatest housing booms in the history of the planet ndash and with it one of the greatest growth surges in new golf course development Likewise builders have survived the worst economic declines since the Great Depression Such dramatic highs and lows provide wisdom insight and a heckuva roller-coaster ride

What does the future hold for golf course builders GCBAA builders must develop new and more efficient methods in order to unlock emerging opportunities

Understanding that they now operate within a new business paradigm golf course builders must implement several key changes in process

1 Be small and act BIG Golf course builders must be ever more resourceful solution providers for developers of all types The shift to smaller projects

directed by servant leaders and club volunteers means that GCBAA members need to refine their project management and redundant communication skills Only on certain projects will GCBAA members be dealing with college-educated engineers and project supervisors

2 Recognize that funding will be a point of pressure for clients and of opportunity for builders who can be good shepherds of project resources

3 Support where and how golf fits into the overall plan Golf remains important to more than 24 million people according to the National Golf Foundationrsquos April 2016 update Golf remains ldquostickyrdquo with its core audience segments and churns roughly 3 million golfers per year Three million into the game and roughly the same number who leave golf for reasons such as time and economic constraint

Opportunities are emerging for GCBAA members Most opportunities are local in nature smaller in scope and budget and more demanding due to lack of experience for ldquodevelopersrdquo The opportunity lies in the fact that GCBAA builders can fill important needs

New projects will surface in states such as Arizona California the Carolinas Florida Georgia Nevada and Texas Almost 80 of the top 50 new residential communities from 2015 launched within these states

Solutions must be on a smaller scale and ready-to-demand Most developments will source capital from local resources such as member assessments local banks and wealthy individuals Builders who can be nimble responsive and on-budget will prosper

Four big takeaways for golf course builders

1 After a significant market correction golf remains a primary amenity and land-planning solution for most property developers And golf retains advantageous ldquopullrdquo for 40- to 70-year age cohorts of high household income and educational attainment New types of ldquodevelopersrdquo have

BY HENRY DELOZIER GLOBAL GOLF ADVISORS

12

emerged they are club committees and boards of directors

2 It is NOT business as usual Most successful builders will have changed their methods and systems while continuing to rely upon experienced expert and proven people

3 The opportunities that are attainable requires that small companies act big by sharing procurement expertise and network reach Big builders must use their strengths of access to capital and people to act small by being on-point and highly accessible and

4 Advanced customer relationship management is essential for every golf course builder ndash whether the developer is a club or a homebuilding company Get to know everyone and see that you are known to everyone

Henry DeLozier is a principal at Global Golf Advisors the largest consulting company in the world specialized in golf-related businesses wwwglobalgolfadvisorscom

FUTURE MAJOR GOLF EVENTS

MastersAugusta National Golf Club Augusta GA

2017 ndash April 6-9

2018 ndash April 5-8

US Open2017Erin HillsErin WI ndash June 12-18

2018Shinnecock Hills Golf ClubSouthampton NY ndash June 14-17

British Open2016Royal Troon Golf ClubJuly 14-17Scotland

2017Royal Birkdale Golf ClubJuly 20-23England

2018Carnoustie Golf LinksJuly 19-22Scotland

PGA Championship2016 Baltustrol Golf ClubSpringfield NJ ndash July 28-31

2017Quail HollowCharlotte NC ndash August 10-13

2018Bellerive Country ClubSt Louis MO ndash August ndash TBA

GCBAA Welcomes New Charter Member Lepanto Golf Construction

The GCBAA is pleased to welcome Lepanto Golf Construction Inc as the associationrsquos 49th Charter Member Lepanto Golf is a Certified Builder Certified Renovation Builder and Irrigation Contractor With nearly 30 years of golf course industry experience Lepanto Golf is recognized as one of the premier contractors with experience at all levels from new construction projects to the smaller renovation projects All made possible with a loyal and talented staff whose key personnel have been together since the creation of the company

Lepanto Golf Construction Inc is based in Pomona Park FL While most of their projects have centered around South Florida their crews and specialized golf course construction equipment have recently completed projects throughout the Eastern United States such as Massachusetts New York Virginia Michigan Illinois and as far west as Arkansas and Texas

Lepanto Golf has had the opportunity to work with many of the industryrsquos premier golf course architects at some of the most highly regarded golf clubs in the country Whether constructing a new golf course or restoring a classic masterpiece Lepanto Golf takes great pride in their attention to detail and high quality of work

Lepanto Golf is looking forward to a bright future and growth alongside of GCBAA and its fellow members

Please join us in welcoming Lepanto Golf Construction as GCBAArsquos 49th Charter Member

Medalist Golf Club Hole 18 - Hobe Sound FL

Winchester Country Club Hole 9 - Boston MA

Winchester Country Club Hole 14 - Boston MA

14

Fleetwood Services LLC Welcomed as GCBAArsquos 50th Charter Member

The GCBAA is pleased to welcome Fleetwood Services LLC as the associationrsquos 50th Charter Member Fleetwood Services LLC is an Associate Builder of GCBAA and has been building and renovating golf courses since 2010

Based in Dallas TX Fleetwood Services LLC is owned and operated by Robert and Pam Fleetwood Robert has been in the golf course construction and development business since 1986 and has built more than 250

courses Fleetwood Services LLC employs over 50 personnel who have the knowledge needed to complete every aspect of a project in a timely manner

Fleetwood Services LLC has completed

over 140 jobs for various golf courses and country clubs both public and private since 2010 The following are completed 18 hole remodels including irrigation performed by the Texas-based golf course construction company

- Rolling Hills Arlington TX ndash Designed by Colligan Golf

- Squaw Creek Golf Course Willow Park TX ndash Designed by Colligan Golf

- Rockwood Golf Course Fort Worth TX ndash Designed by Colligan Golf

- Maridoe Golf Course Carrollton TX ndash Designed by Steve Smyers

Please join us in welcoming Fleetwood Services as GCBAArsquos 50th Charter Member

Charter Membership is reserved for GCBAA members who demonstrate a strong interest in continuing the success and growth of the organization and express their support by making a one-time minimum contribution of $10000 in addition to annual membership dues

Photos courtesy of Fleetwood Services LLC

15

GCBAA Regional Meeting amp Executive Board Meeting tee off in Texas

Tuesday April 12 members of the GCBAA Executive Board held their spring meeting in Addison Texas Executive Board Members included Immediate Past President Rick Boylan current President Scott Veazey Incoming President Pat Karnick Treasurer Judd Duininck Vice President Dennis Wagner Secretary Ellen Davis and special guest GCBAA Board Member Mark Creighton GCBAA Executive Director Justin Apel and Program Planning Manager Samantha Huff were also present Staff provided summaries of the 2016 Golf Industry Show in San Diego as well as other activities the executive office is working on The group then joined early arrivals for the following dayrsquos Regional Meeting at the Topgolf facility in Carrollton TX

On Wednesday April 13 over 50 attendees converged on Maridoe Golf Club for the first GCBAA Regional Meeting of 2016 The golf course formerly known as Honors Golf Club was undergoing a complete renovation Just outside of the meeting area of the club house the group could witness acres of the property completely under renovation Course architect and ASGCA Past President Steve Smyers along with GCBAA Charter Member Fleetwood Services LLC amp Certified Builder Heritage Links are assisting with the design and construction Course irrigation designer and GCBAA Member Tony Altum of AS Altum amp Associates provided insight on irrigation trends as well as a very interesting update from the Director of Golf Services at Topgolf Libby Godlove We appreciate the support from our regional allied contacts USGA Green Section John Daniels GCSAA Field Representative Brian Cloud and Chuck Higgins PGA of America regional manager Steve Smyers and golf course superintendent Shawn Westacott were also on hand to discuss the Maridoe project GCBAA Charter Members Rain Bird Profile Products and ADSHancor each shared installation techniques of their products and we wrapped up with best management practices for operating and maintaining equipment with David Haggerty of Kubota We would like to thank all of our attendees and sponsors for a great couple of days in Texas

Eagle Support Birdie Support Par Support

GCBAA Executive Board Members amp Staff

Tony Altum amp Steve Smyers Education in full swing

GCBAA Charter Members Bryan Juwig and GCBAA Board Member Rick Williamson LASCO Fittings Inc

Personal Tour of Maridoe Golf Club ndash Tim Hubbard Steve Smyers Ian Williams Samantha Huff Rick Williamson Mike Perez amp Justin Apel

Golf Course Shaper Jake Cope amp Justin Apel

16

Monday August 1Sticks for Kids Golf Outing

amp Opening Reception Tuesday August 2

Full Day Education Program with Awards Dinner amp Auction Wednesday August 3

Irrigation Symposium amp Board of Directors Meeting

Networking bull Family Fun bull Education bull PGA Championship

HYATT REGENCY GCBAA HEADQUARTER HOTEL HOME OF THE STATUE OF LIBERTY

JULY 28 - 31SPRINGFIELD NJ

GCBAA 2016 SUMMER MEETING

JERSEY CITY NJ bull AUGUST 1-3 2016

Registration Open at gcbaaorgnews-eventssummer-meeting17

Junersquos Arizona Regional Meeting a SuccessGCBAA almost beat the heat of Arizona by scheduling its second regional meeting June 8 at Mesa Country Club We were told we missed the mild weather before a heat wave had settled in for our meeting Fortunately the roof of the Diamondbacks stadium was closed for our Tuesday night opening event watching the Arizona Diamondbacks play the Tampa Bay Rays On Wednesday the group began early with the always insightful GCBAA Member Henry DeLozier of Global Golf Advisors Henry offers optimism of the golf market by utilizing trends they are seeing in the development world Henry and GCBAA both promote the message to our membership to be well versed and educated to be more than low bid on projects There are ways that the membership can position themselves to be a resource to golf facilities GCBAA members offered education and trends of products used in construction including Ted Fist with Capillary Concrete Randy Hamilton with Profile Products and Joe Traficano with West Coast Turf We also welcomed representatives from local allied organizations Jeff Jensen of GCSAA as well as local ASGCA members Gary Brawley and Forrest Richardson Guest presenters Bert Hagen with Stotz Equipment and Jeff Frair with Empire Machinery provided continuing education on challenges contractors are facing with equipment maintenance We once again thank all of our attendees and sponsors who were a part of the event

Eagle Support Birdie Support Par Support

Forrest Richardson amp Steve Sakurai

ASGCA Member Gary Brawley

Regional Meeting underway in Arizona Members and guests networking between sessions

Group photo ndash Wrapping up the Arizona Meeting

GCBAA Guests enjoying the Diamondbacks Game

18

GCBAA Leadership represented at ASGCArsquos Annual Meeting

Reminder of the Caterpillar Partnership with the GCBAA Foundation

GCBAA Executive Director Justin Apel and President Scott Veazey were honored to be guests at the 70th Annual gathering of the American Society of Golf Course Architects in Washington DC April 24-26 The meeting hosted over 100 members and spouses as well as nearly 30 special guests Outgoing President Steve Smyers has been a great friend to GCBAA and we congratulate him on his presidency The education agenda featured some unique discussions and presentations A fitting presentation for the area in which the meeting was held was a presentation on ldquoPresidents Who Golfrdquo given by Jonathan Cummings What followed was a healthy discussion on the changes in the golferrsquos expectations from generation to generation There is a significant change in what the generation of baby boomers has for expectations in their golf experience course location and condition while the younger generations of X Y and Millennials are all about the experience of who they are playing with This changes course operations design and the future of the game to cater to this upcoming generation of golfers The remaining education agenda featured a diverse discussion from bunker liners and WOTUS to allied updates and of course networking on the golf course Congratulations to the 2016 Donald Ross Award honoree Michael Bamberger and Greg Martin as he was introduced as ASGCA incoming president

Are you signed up We shared in our last issue details of our new partnership program with Caterpillar Inc and the GCBAA Foundation Caterpillar Inc and the Cat dealer network through their Cat Rental National Accounts Program has created an incentive program to further Caterpillarrsquos commitment to supporting the GCBAA its Foundation and the game of golf

This program will recognize the collective rental volume of GCBAA Members and reward a rebate of one half of one percent (05) rental volume for our membership to the GCBAA and Foundation

To begin you will need to sign and return the voluntary agreement identifying your interest in supporting the GCBAA Foundation and this program Copies are available of the agreement by contacting the GCBAA Executive Office or GCBAA Member Chris Caccavale Rental National Account Manager Caterpillar Inc caccavale_christopher_mcatcom or (570) 647-9157 Next you simply continue to rent machines from a participating Cat dealer Cat dealers and their Cat Rental Stores have nearly 800 locations where you can rent a full line of Cat machines including attachments work tools and even non-Cat equipment such as pumps utility carts and other golf course related equipment to complete your projects

Justin Apel amp Gary Brawley

19

The GCBAA has been working on a program for individual members who might need specialized insurance coverage for

their business GCBAA has partnered with a proven agency and would like to invite you to check and see if it works for you and your business INSPRO Insurance Agency Inc in Lincoln Nebraska can easily compare your current coverage with their offerings as well as offer advice on making sure you have all of the coverages for the type of work you are involved in This is a completely voluntary program and we know by comparing some of our members who have already participated in the program that nearly 50 savings are available on Errors and Omissions Insurance as well as Professional Liability coverage Contact the GCBAA office for more information

Dismal River Trip (Mullen NE) - Ewing IrrigationIncludes (2) rounds of golf for a foursome at Dismal River Golf Club (1) night of lodging at Dismal River Golf Club and transportation from Arizona or Texas via Ewing Jet to and from North Platte

Disney Vacation Package - The Toro CompanyPackage includes a 4-Day3-night stay in one room at the Caribbean Beach Coronado Springs Port Orleans French Quarter or Port Orleans Riverside Resort (based upon availability) and four 4-Day Park Hopper Passes to the Magic Kingdom Animal Kingdom Epcot Center and Hollywood Studios

(2) Tickets to the 2016 Ryder Cup at Hazeltine National Golf Club in Chaska MN (Saturday amp Sunday) - Duininck GolfTickets are International Pavilion tickets Actual tickets will not be available until mid-late August

$500 Home Depot Gift Card - Fleetwood Services LLC

Scotty Cameron X7M Putter - Profile Products LLC

28-Day Rental of Rubber Tracked Skid-Steer Loader - Sunbelt Rentals

Stihl Weedeater - Greenville Turf amp Tractor

GolfBuddy WT5 GPS Watch - Profile Products LLC

(4) Greg Norman Autographed Sticks for Kids Bags - Greg Norman

Greg Norman Collection Straw Hat autographed by Greg Norman - Great White Shark Enterprises LLC

Greg Norman Collection Baseball Cap autographed by Greg Norman - Great White Shark Enterprises LLC

Photo autographed by Greg Norman - Great White Shark Enterprises LLC

Wags Grillinrsquo Rub Gift Basket - Dennis Wagner

ISCO Goodie Basket - ISCO Industries IncBackpack Tervis Tumblers Camelback water bottle umbrella and Pro V1 golf balls

Check the GCBAA website for updated items and to donate

GCBAA Offers New Member Benefit Program

Donations pouring in for next monthrsquos Foundation Auction amp Raffle

GCBAA Attends National Alliance for Accessible Golf Meeting

The National Alliance for Accessible Golf is an organization working to ensure the opportunity for all individuals with disabilities to play the game of golf Formed in the summer of 2001 the Alliance

is represented by major golf recreation and therapeutic organizations in the United States including the Golf Course Builders Association of America GCBAA serves on the Alliance Board of Directors and met with other board members after National Golf Day in May The Club Managers Association of America in Alexandria VA hosted the group for a daylong meeting While the agenda consisted of the regular housekeeping items for any board the group also discussed successes of the programs the Alliance oversees The Alliance Grant Program has funded 96 locations since 2010 $722050 in total amount funds have been awarded in 26 states helping approximately 9000 individuals with disabilities enjoy the game of golf These grants provide awareness training and funding for programs to help golfers with disabilities learn and transition into playing the game of golf Keep up the good work NAAG

2015 Awards Auction and Dinner ndash Colorado Springs CO

20

A000-043303-6 (Profile Golf Ad)Color 4color

Size T - 80 x 1175 B - 85 x 1225 L - 75 x 100

SIZE B GCBAA Newsletter-Earth Shaping News

Contact Us for On-Site Consultation and Soil Evaluation

golfprofileproductscom bull wwwprofilegolfcom bull 8002076457

For any site condition you might face we are here to meet

that challenge Nasty soil Out-of-spec sands Vertical

embankments Near-drought conditions Monsoon rains

As the worldrsquos largest manufacturer of erosion control

turf establishment and soil amendment products Profile is backed

by a team of experts and a global distribution network You

can count on ProfileGolftrade to bring the know-how anywhere

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Meeting your challenges from

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EROSION CONTROL bull VEGETATIVE ESTABLISHMENT bull ROOTZONE DEVELOPMENT

21

Like the foundation of any structure a properly built subgrade is critical to the successful construction of a putting green In many cases building the subgrade is the most difficult part of the process but it also is the most important When building a green to USGA construction guidelines extra care must be taken to create a quality foundation This will allow subsequent construction steps to be accomplished effectively

The USGA Recommendations For a Method of Putting Green Construction state that the subgrade should conform to the general slope of the finished grade Placing grade stakes on 20-foot intervals typically provides enough information to achieve the general contours of the finished green However in cases where extreme precision is required a more intensive staking scheme may be necessary

During shaping every effort should be made to ensure that the subgrade is stable and unlikely to settle or shift If the subgrade is built from fill material it is imperative to build in stages or ldquoliftsrdquo When building in lifts the final subgrade elevation is reached 10-15

feet at a time The soil should be compacted at each stage to eliminate any air pockets and reduce the risk of settling If the subgrade material is wet and resists proper compaction one option is to remove the base soil and spread it out to dry Once the soil dries it can be replaced and used to build a firm subgrade If the soils are inherently unstable it may be necessary to lay geotextile fabric over the finished subgrade to prevent the gravel layer from sinking into the soil However do not cover drainage lines with geotextile fabric install the fabric either beneath the pipes or between the drainage lines

After the subgrade has been shaped smaller equipment generally is used to smooth and further compact the subgrade During this stage any large clods (greater than one inch in diameter) should be eliminated and any low areas where water might accumulate should be filled Cavity walls should be steep enough to prevent large differences in the depth of mix near the edge of the green Vertical walls are easier to create when coring out an existing green while sloped walls are more common when building a new green

A quality subgrade is essential to successful green construction without it all future steps in the construction process will be compromised For more information on putting green construction refer to the USGA Green Sectionrsquos digital collections ldquoBuilding the USGA Green Tips for Successrdquo and ldquoA Guide to Constructing the USGA Putting Greenrdquo Additional resources on putting green construction and other topics can be found on the Course Care section of USGAorg

ALLIED ASSOCIATIONS

A Foundation For Success Tips for Building a USGA Green Subgrade

A quality subgrade is essential to successful green construction (Photo Credit Brett Hochstein)

22

In April CMAA announced the creation of regional one-day summits designed to bring together a clubrsquos General ManagerCEO and the Club President or a Board Member for cooperative education on club leadership and governance The GovernanceLeadership

Summits will provide a structured environment to engage some of the best ideas and practices evident in clubs from around the country

This idea was born out of the successful Pre-Conference Workshop Executive Leadership at a Higher Level presented by Dick Kopplin and Kurt Kuebler CCM Kopplin amp Kuebler LLC The full day workshop in San Diego CA united the clubrsquos General Manager and President for education focusing on key success strategies

CMAArsquos Senior Vice President of Professional Development Jason Koenigsfeld PhD shared ldquoOur members raved about this session and expressed the need to bring this type of education to their boards in their local areas We know it is difficult for board members to travel to our Conference and thus we created six regional and easily accessible workshops for 2016 and early 2017rdquo

The first summit was held June 15 at Baltusrol Golf Club in Springfield NJ with more than 65 club General Managers and Board Members in attendance and hosted by General ManagerCOO Kevin P Vitale CCM

The summit provided a concentrated day of education balancing theory and practice on the topic of Private Club Board Governance and Leadership The day began with Dick Kopplin and Kurt Kuebler CCM of Kopplin amp Kuebler LLC setting the stage for effective governance models and organizational structure Kuebler explored multiple governance topics including organizational health industry trends leading club best practices roles and responsibilities term limits board and committee orientations and board self-evaluations

Kopplin shared ldquoEveryone committed to the GovernanceLeadership Summit concept truly believes this could be a game changer in the private club world Based on the comments over the past few years from the CMAA

Pre-Conference Workshops it has been evident that Club Presidents in particular are eager for this kind of information and education The value of the summits is not only inherent in the educational offerings but the opportunity to network with other Club Presidents and General ManagerCEO to discuss best practices relevant for each participating clubrdquo

The Interactive Panel Discussion on Current Governance Challenges was facilitated by Tom Wallace CCM and included Vitale and John Reid the Treasurer Finance Chair and Board of Governor Baltusrol Golf Club

After lunch and an attendee networking break the focus moved to change and innovation management presented by Jeff McFadden CCM CCE the CEO of the Union League of Philadelphia McFadden tackled the difficulties of forward thinking to meet member needs the evolution of the club industry effective member engagement and how the use of technology can benefit the club

Next CMAA CEO Jeff Morgan FASAE CAE and Jason Koenigsfeld dove into change and evolution and why clubs must evolve The discussion focused on the importance of engagement of multigenerations of members strategically setting up the board and data-driven decisions vs emotional decision making As well Morgan explored several change strategy models ndash VUCA Pestel and Competitive Forces

Dick Kopplin closed out the day with a focus on how General Managers and Board members can work together to building a long-lasting community and share the dayrsquos key take-a-ways Afterwards attendees adjourned for more informal networking hosted at Baltusrol Golf Club

Additional summits will be presented Desert Mountain Club in Scottsdale AZ (August 12) Bent Tree Country Club in Dallas TX (August 26) The Olympic Club in San Francisco CA (September 12) Conway Farms Golf Club in Chicago IL (September 20) and the Atlanta Athletic Club Atlanta GA (January 19 2017) Additional sites are in development for 2017

For more information please visit wwwcmaaorggovernancesummit

CMAA Tees Up Good Governance Through Regional GovernanceLeadership Summits

23

NGCOA

ALLIED ASSOCIATIONS

The NGCOA recently completed the development of a new strategic plan and we would like to share where we currently are And because strategic planning is such a journey as opposed to a race with a clear finish line wersquod also like to give you a sense of whatrsquos to come

A new strategic plan often comes with the hiring of a new leader But our purpose was more than that We decided a new way forward was needed after watching the Great Recession impact your businesses We saw the pressure course owners and operators were under to operate profitably And we understood the new economy forced you to question the value of everything including the value the NGCOA brought to your business

We now have a comprehensive plan designed to achieve our vision of being your most valuable business resource and advocate It centers around three key efforts education advocacy and commerce

On the education front we are already creating additional content to complement Golf Business while providing a deeper dive on subjects most important to you This is taking shape in a robust offering of webinars and podcasts at new educational events and on information-sharing platforms like our highly-successful Accelerate which in addition to its active listserv is already housing a full library of articles whitepapers and more In any form you can be confident the information will be relevant easy to access pragmatic and actionable In short content that makes you smarter and more competitive

We are committing more than ever to protecting our membersrsquo and the industryrsquos best interests For the first time the NGCOA is investing to become the leading advocate for golf courses not only on public policy issues but on intra-industry influences affecting

your business Nowhere is this more evident than in the recent hiring of a director of advocacy to lead this effort Whether working with allied groups to fight regulatory threats or establishing standards to facilitate more favorable relationships with tee-time distributors rest assured ownersrsquo and operatorsrsquo collective voices are being heard

The NGCOA sees its role as being a partner facilitating business activity for members Education and advocacy play roles but there is a specific effort in our plan to build sound progressive programs and services that enhance economic growth and vitality for your business and the industry at large Not unlike a chamber of commerce your association wants to assist in bringing you business That can take many formsmdashthe most obvious being by attracting and developing new players But new food-and-beverage programs creating alternative uses for facilities and more are also key to success The NGCOA team led by our new director of commerce will be developing and bringing these opportunities to members very soon

The strategic process is a journey The best ones donrsquot end up on a bookshelf gathering dust but executed daily and refined based on results Wersquore prepared to do just that

Again this plan was built by listening carefully to what members want and need In doing so the importance of listening and two-way conversations were once again reinforced Therersquos no other way something as important as a strategic plan can be accomplished For that matter therersquos no other way for the NGCOA to fulfill its mission

Joe Rice is the Chief Strategy Officer of the National Golf Course Owners Association

Embarking on a New Journey The NGCOA is instituting a new strategic plan in order to become the most valuable business resource and advocate for golf course owners and operators

24

At this yearrsquos Golf Business Symposium NGF presented our latest findings on the junior golf market a segment that is bigger and more diverse than many observers realize And a group that should give us reasons to be optimistic about the gamersquos future

Today the number of junior golfersmdashdefined as individuals between the ages of 6 and 17 who played at least one round of golf in the past yearmdashis nearly 3 million Twenty years ago in 1995 the number of junior golfers was also nearly 3 million However to assume nothing has changed is to miss a much more interesting story

Between 1995 and 2004 thanks in part to the presence and resonance of Tiger Woods the number of junior golfers shot up reaching a peak of 41 million But beginning in 2005 and due largely to the global economic crisis golf participation in this set fell steadily bottoming out in 2011 at 24 million Since then wersquove seen healthy growth of 25 back to 3 million in 2015

But more important than the overall number is the demographic make-up of those 3 million kids Because in key areas golf is making very important inroads

Females

In 1995 girls made up only 17 of all junior golfers Today they total one third To put that into perspective the overall proportion of female golfers (age 6+) has hovered around 20 percent for as far back as NGF has tracked participation Girls are getting and accepting the message that golf can be both welcoming and fun This would seem to be the result of increased visibility of the LPGA and its young stars as well as innovative programs like LPGA Girls Golf and possibly longer-term effects of Title IX

Non-Caucasians

Similar to the growing proportion of junior girls who played in 2015 the number of non-white juniors has

grown as well Twenty years ago only 1 out of 17 junior golfers was non-Caucasian Today that number is nearly 1 out of 3 Thatrsquos an impressive rise and speaks to the broader appeal of professional golf the power of institutions like The First Tee inclusive programs across the country and demographic changes in the US population

Lest you think these two shifts in demographics also reflect shrinking economic power today two-thirds of all junior golfers come from households making $75000 a rise of nearly 20 from 20 years ago More diversity has come with more spending power and points toward a future golfing population that far more accurately mirrors the countryrsquos population

Starting Younger

And therersquos another trend that could prove beneficial to the industry in the years to come Todayrsquos junior golfers are coming to the game younger There are 50 more junior golfers under age 12 than there were in 1995 This is a good sign because research shows that the age of introduction positively affects the level of engagement

In NGFrsquos recent Millennial research we found that Millennials who started playing before age 14 are nearly twice as likely to become Core golfers (those who play 8 or more rounds a year and account for more than 90 of total rounds and spending) Therersquos also a much stronger level of enjoyment among Millennials who start golf early Four out of five say

The Changing Face of Junior Golf

CONTINUED ON PAGE 26

25

By Rhett Evans CEO

ldquoThank yourdquo is a simple phrase that means so much Yet we often save it for special occasions or for someone who comes to our rescue in a time of need For example I know I donrsquot say ldquothank yourdquo nearly enough to my wife Colleen who

takes care of things at home while Irsquom on the road for GCSAA business

Itrsquos not only an important sentiment to express in our personal relationships though Itrsquos also essential to communicate appreciation in our professional roles Research has shown that employees will work harder when their boss conveys appreciation for their efforts Saying ldquothank yourdquo is a sign of respect for another person and it indicates you donrsquot take that person for granted I hope each of you takes the time to thank your staff for a job well done

Another hope of mine is that golfers have taken the time to thank you for your work in the golf course management profession After all you take care of the biggest and most vital asset any golf facility has ndash the golf course

Perhaps you saw our ldquoThank a Golf Course Superintendentrdquo commercials last year on Golf Channel These spots featured some of the best golfers in the game offering the tag line ldquoIf you love golf like I do thank a golf course superintendentrdquo

This year GCSAA has added celebrities to the lineup of those voicing their thanks for the work you do every day The new commercial features stars such as Grammy Award-winning entertainer Justin Timberlake NFL Hall-of Famer John Elway and NBA Hall-of-Famer Charles Barkley in a 30-second spot airing now through October on Golf Channel

Along with the commercial wersquore running a sweepstakes to take full advantage of the momentum from the ldquoThank a Golf Course Superintendentrdquo campaign The winner will receive a trip for two to the 2016 American Century Celebrity Championship in July in Lake Tahoe Nev Get all the details at wwwgcsaaorgthankasuper

The Value of lsquoThank Yoursquothey enjoy the game ldquovery muchrdquo (thatrsquos 20 higher than among those who started later) and 85 say they are ldquovery likelyrdquo to continue playing as they get older

Perceptions of the game are a strong indicator of enjoyment frequency of play volume of spending and likelihood to continue playing NGFrsquos Millennial research showed that those who start younger have more positive perceptions about the game and fewer negative ones than those who picked up the game later They strongly agree that golf is a good form of exercise a great family activity time well spent a good way to enjoy the outdoors even cool Those younger adopters disagree more strongly with assertions that golf is dull or boring bad for the environment elitist and exclusionary or is an old manrsquos sport

The industry should be encouraged by what wersquore learning about the youngest golfers Golf rsquos efforts to attract more demographically diverse youngsters seem to be working and with more kids picking up golf at a younger age there is hope that this next generation of golfers will remain committed to the game throughout their lifetime Still wersquove only scratched the surface in terms of truly understanding todayrsquos juniors We need to delve more deeply into these positive signs which is why the NGF will soon begin an in-depth study the largest of its kind on the Centennials (those born since 1997) Yoursquoll be hearing more about the study and our findings in the months to come

ALLIED ASSOCIATIONS

26

Wersquoll promote the contest with TV and radio spots as well as through print advertisements in GCM and affiliated chapter publications If your chapter publication can help spread the word abou the campaign and contest please contact our marketing and communications team for more information Russell Sypowicz associate director of marketing at rsypowiczgcsaaorg or Craig Smith director of communications and media relations at csmithgcsaaorg

In the end however this campaign is not about the number of entries for a sweepstakes Our goal is to educate golfers about all that superintendents do to provide enjoyment for those playing the game and hopefully to inspire them to reach out to you to say ldquothank yourdquo in person

Several superintendents have shared with me and with our staff about just such instances at their facilities One was Paul Latshaw CGCS and director of grounds operations at Muirfield Village Golf Club in Dublin Ohio the host course for the Memorial Tournament each year

As you probably know Muirfield is Jack Nicklausrsquo pride and joy and Nicklaus was the lead figure in the ldquoThank a Golf Course Superintendentrdquo commercial last year He went out of his way to support our campaign and he was just as gracious when I had the chance to thank him in person He knows how hard Latshaw works

ldquoI always have been a Nicklaus fan even to the point of working some for his design firm for two years early on in my career at Muirfieldrdquo says Latshaw who is in his 13th year aty Muirfield Village ldquoMr Nicklaus has always placed a value on agronomuy and the superintendent I donrsquot know of any other design firm that has had agronomists on staff or as consultants

ldquoSo when Mr Nicklaus took the time to support us and our profession that meant the world to me Irsquove had members too take notice and stop to say lsquothank yoursquo It makes me proud to be a superintendent and I appreciate all that GCSAA is doing to elevate our profession So lsquothank yoursquo GCSAArdquo

No thank you Paul And thank you to all our members who work each day to deliver the best conditions they can for golfers while protecting the environment and our natural resources

new members

ASSOCIATE MEMBERS

Atlantic Irrigation Specialties Inc111 Lafayette AvenueN White Plains NY 10603Phone (800) 878-8873Contact Fred RappEmail frappatlanticirrigationcom Atlantic Irrigation Specialties is a full service Rain Bird golf irrigation distributor supplying eight (8) states in northeast and Mid-Atlantic

Blackburn Mfg Co908 W Hwy 275Neligh NE 68756Phone (800) 942-5816Contact Christa Blackburn-SchindlerEmail infoblackburnflagcom Blackburn Mfg Co is unmatched in quality marking flags with the best customer service in the industry for over 60 years Marking Flags Posting Signs Inverted Marking Paint All Flagging Tape Measuring Tapes Utility location athletic field and pavement striping paint safety zone supplies barricade tape

BUILDERIRRIGATION CONTRACTOR APPLICANT

Diamond Golf International Inc23753 Sonata DriveMurrieta CA 92562-4662Phone (951) 696-0426Contact Salvador RodriguezEmail saulrodriguez82hotmailcom Website wwwdiamondgolfmx Golf course construction agronomist consulting lake building consulting design

PROFESSIONAL MEMBER

Tony Altum ndash AS Altum amp Associates10311 Towne RoadCarmel IN 46032Phone (317) 679-3285Contact Tony AltumEmail taltumasaltumcom Website wwwasaltumcom AS Altum amp Associates has built a reputation in the golfing community as one of the worldrsquos most trusted leaders in irrigation design and consulting

27

2016 Rossi Recipient Jim Moore Retires from USGA

If you know the USGA Green Section then you are bound to have had the pleasure of interacting with Jim or Kay Moore both of whom retired on June 1 2016 Both Jim and Kay joined the USGA Green Section in 1984 as director of the Green Sectionrsquos former Mid-Continent Region and as administrative assistant for the region respectively

Jim Moore has worked in multiple functions over 32 years of dedicated service to the USGA He was instrumental in leading and coordinating the collaboration of the 2004 revision of the USGA Recommendations For a Method of Putting Green Construction Most recently Moore led the USGA Green Section Education and Outreach program During his tenure Moore also provided years of dedicated service as a member of the USGA Green Section Turfgrass and Environmental Research Committee a role in which he will continue after retiring

Both Jim and Kay have made lasting impressions on the USGA and the golf industry through their combined 64 years of service They will be missed by their USGA colleagues and the thousands of golf courses they helped along the way

West Coast Turf Offering Three New Varieties to Minimize Water Use

West Coast Turf has expanded their inventory to include three new drought tolerant varieties West Coast Native Bentgrass (Agrostis pallens)

Hillside Native Fine Fescue and Kurapia turf alternative groundcover for landscape and golf course use

ldquoNative grasses are playing an important role in landscaping with water conservative plants and Kurapia is something exciting and completely different than anything we have ever grown We are constantly looking for the best varieties to minimize water useldquo said John Marman West Coast Turf rsquos vice president of sales and marketing

West Coast Native Bentgrass (Agrostis pallens) is a cool season grass with rich deep green color and withstands light foot traffic It requires half of the water of customary cool season turf and half the mowing and maintenance It can also be left un-mowed creating the floppy look of a natural meadow

Hillside Native Fine Fescue is perfect for relaxed landscapes and slope stabilization It has a deep rootzone thus making it extremely drought tolerant It is slow growing with loose slim leafed blades

Kurupira is a University of California tested drought tolerant turf alternative groundcover Once established it requires less water and little maintenance It grows close to the ground and if left un-mowed is covered with small white sterile flowers most of the year

ldquoWe like that not everyone has to have the exact same looking lawn or green areas These new grasses and the groundcover allow for some diversity and creativity in landscape design You donrsquot have to sacrifice your lawn to be environmentally responsible Choose the right variety and water wiselyrdquo

West Coast Turf is a full-service sod stolonization and hydroseeding company with 5 offices throughout California and Arizona and headquarters in Palm Desert CA West Coast Turf grows more than 30 varieties of natural turf

MOVERS amp SHAPERS

28

GCBAA MEETINGS CALENDAR

2016 Summer MeetingAugust 1-3 2016Hyatt Regency Jersey City - Jersey City NJ

2017 Summer MeetingAugust 8-10 2017Omni Charlotte - Charlotte NC

Future Golf Industry Show SitesFebruary 8-9 2017Orange County Convention Center - Orlando FL

February 7-8 2018Henry B Gonzalez Convention Center - San Antonio TX

MAY 18 2016National Golf Day - Washington DC

Avendra Signs National Agreement with JacobsenAgreement includes all US-based Marriott properties

Jacobsenreg a Textron Inc (NYSE TXT) company recently signed new national account agreement with Avendra

The agreement with Avendra will allow all US-based Marriott properties to purchase Jacobsen equipment at exclusive member pricing Marriott currently has 18 properties with 24 golf course facilities in the United States

Avendra is North Americarsquos leading procurement services provider serving the hospitality and lodging industries Avendra customers gain access to contracts leveraging over $4 billion of annual purchases expert advisory services and in-depth purchasing data and analysis The company is headquartered in Rockville MD and has regional offices throughout North America For more information please call (866)-AVENDRA or visit wwwAvendracom

Avendra selected Jacobsen after the company spent several months testing and reviewing Jacobsenrsquos full line of turf maintenance equipment

ldquoWersquore very excited to be working with Avendra and Marriott propertiesrdquo said David Withers President and CEO of Jacobsen ldquoWe look forward to helping Marriott properties throughout the US present superior conditions for their customersrdquo

movers amp shapers sodseedsoil

Does your company have exciting news to share

Wersquoll help you spread the wordContact Samantha Huff samantha_huffgcbaaorg

or call 402-476-4444

Life is short Sod it

Quality Variety Service

888893-8873westcoastturfcom

Put your trust in West Coast Turf

Featuring over 30+ grasses including bentSt Augustinezoysia bermuda paspalum blue rye kikuyu and fescue

Installation hydroseeding and NEW TopMaker Field recycling leveling dethatching and renovation services available

EQUIPMENT

DEPENDABLE EQUIPMENThellipWHEN amp WHERE YOU NEED IT

Designed exclusively for GCBAA members The Cat Rental Store National Account Rental Program provides access to the industryrsquos largest selection of golf course building renovation and maintenance equipment including specialized attachments More than 500 Cat Rental Store locations nationwide have a full range of equipmentmdashCatreg and other leading brandsmdashwhen and where you need them

To help you and your customers grow the game a portion of every rental will be donated to the GCBAA Foundation to support the participation of underprivileged children in the Sticks for Kids Program

For more information about the range of equipment and the special rental rates available to GCBAA members please Email CatRentalNationalAccountscatcom

copy 2016 Caterpillar All Rights Reserved CAT CATERPILLAR BUILT FOR IT their respective logos ldquoCaterpillar Yellowrdquo the ldquoPower Edgerdquo trade dress as well as corporate and product identity used herein are trademarks of Caterpillar and may not be used without permission

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copy 2016 Lindsay All rights reserved

31

Golf Course BuildersAssociation of America6040 S 58th St Suite D Lincoln NE 68516

ADDRESS SERVICE REQUESTED

PRESORTEDSTANDARD

US POSTAGEPAID

LINCOLN NEPERMIT 40

The GCBAA Foundation was pleased to include in their approvals of new Sticks for Kids Programs a unique project that involved several GCBAA Members Mozingo Lake Golf Course in Maryville Missouri is a 27-hole facility with a championship 18-hole course Recently a nine-hole development course was designed by Tom Watson The youth golf program consists of four-three day camps throughout the summer serving 150-300 kids at each camp The goal of Mozingo is to have enough clubs through the Sticks for Kids Program so that all youth who participate will not need to have their own clubs Financial aid is available for families that need help in having their children participate Kyle Easter is the Head Golf Professional and in charge of the program Golf Digest Magazine has named The Watson 9 at Mozingo Lake Recreation Park one of the top 15 Hybrid Courses in North America On Saturday May 14 GCBAA Executive Director Justin Apel attended the grand opening of the new facility Legendary Golfer Tom Watson played an

inaugural round with area youth GCBAA Charter and Certified Builder Mid-America Golf amp Landscape Inc was contracted to do the construction Funds from the Wadsworth Golf Charities Foundation as well as Links Across America were used ASGCA Members Tom Watson and Robert Gibbons contributed to the design GCBAA Charter Member The Toro Company provided irrigation products

Thanks to all members that participated in the 2nd annual March Madness Tourney Challenge this spring We are pleased to announce our 2016 winners

1st Place ndash Jason Sloan Frontier Golf(GCBAA OGIO Backpack)

2nd Place ndash Jon Beckmann South Florida Golf Renovations(GCBAA YETI Tumbler)

We hope yoursquoll join in the Madness next year

Grand Opening of Watson 9 in Maryville MO

GCBAA March Madness Winners Announced

Inaugural Round of the Watson 9 Course

Mozingo Lake Golf Course Clubhouse and Newly dedicated Tom Watson statue

GCBAA Builder Member Dominic Scarpelli Mid-America Golf amp Landscape Inc Justin Apel Robert Gibbons

Justin Apel on 9th Green(Photo credit Bob Gibbons)

Welcome Plaque ndash Watson 9 Hole Development Course

7

Another successful National Golf Day was held in Washington DC on May 18 More than 120 golf industry leaders were in attendance with representation from the GCBAA National Golf Course Owners Association Golf Course Superintendents Association of America PGA TOUR PGA of America US Golf Manufacturers Council and the World Golf Foundation We are thrilled to share that this yearrsquos National Golf Day was the best attended in its nine-year history

GCBAA staff and members began National Golf Day with the Annual Nebraska Breakfast This 70 year old tradition allows constituents to spend time with the entire Nebraska Delegation and hear about whatrsquos happening on Capitol Hill The breakfast is one of Nebraskarsquos great traditions that bring the people and their representatives together After a special kickoff event on Capitol Hill hosted by the We Are Golf coalition the opening ceremony welcomed three guests from the PGA and LPGA tours Davis Love III 2016 Ryder Cup captain Steve Stricker 2017 Presidents Cup captain and LPGA Hall of Famer Nancy Lopez The group then broke off into meetings with Senate and House representatives throughout the day focusing on three primary issues (1) environmental regulations impacting golf (2) the PHIT Act and (3) labor regulations impacting golf

The media coverage before during and after National Golf Day was strong bringing even more attention to our efforts on Capitol Hill Nearly 60 publicity placements including ABC Bloomberg BuzzFeed CBS ESPNcom Forbes FOX USA Today and others provided coverage of the event

GCBAA was represented by Executive Director Justin Apel Program amp Planning Manager Samantha Huff Foundation Board Member Doug York of Ewing Irrigation GCBAA Board Member amp Foundation Liaison Dennis Wagner of Hunter Industries along with Jon Truttmann and Jeff Bine of Hunter Industries

The 10th annual National Golf Day is set for April 26 2017 GCBAA members are invited and encouraged to participate to see firsthand the interworkings of Washington DC

9th Annual National Golf Day a Success in DC

Doug York and Jon Truttmann

Rayburn Foyer ndash Justin Apel Doug York Dennis Wagner Samantha Huff Jeff Bine and Jon Truttmann

Justin Apel Samantha Huff Congressman Steve Knight (CA-25) amp Jeff Bine

8

What They Said on Social Media

Follow us on Facebook amp Twitter

9

Are You Prepared for a Transgender Employee

An issue that has been impossible to miss over the last year is the treatment and accommodation of transgender individuals As employers you should be thinking about how to handle the treatment of transgender employees as well as how to handle training and concerns with your other employees This is a politically and emotionally charged issue and there are no easy answers that will satisfy everyone so what should you do

Several government agencies as well as the President have all made clear their positions on the treatment of transgender individuals Specifically regarding employers of transgender employees the Equal Employment Opportunity Commission (EEOC) and the Department of Laborrsquos (DOL) Occupational Safety and Health Administration (OSHA) have stated their positions with respect to the issue

The EEOC has settled several lawsuits against employers of transgender employees over the last few years While no federal law directly prohibits discrimination based on sexual orientation or gender identity the EEOC has used Title VII of the Civil Rights Act of 1964 which prohibits ldquosexrdquo discrimination and harassment to pursue these lawsuits From these cases it has become evident as to what the EEOC expects out of employers

The EEOC recommends that employers include gender identity in non-discrimination and no-harassment policies This policy should generally provide that discrimination or harassment against transgender individuals will not be tolerated whether the behavior comes from employees customers clients or anyone else Employers should also conduct annual training on avoiding discrimination based on any protected class including gender identity gender dysphoria and sex stereotyping The training should be mandatory for all employees Further managers supervisors and others who work in a human resource capacity are encouraged to undergo more extensive training on these issues

Your employees should refer to a transgender employee as their identified gender and use their gender-identified name Employees who deliberately refer to another employeersquos biological gender or original name would be discriminating against and harassing the transgender employee This discrimination could result in a lawsuit

against both the employee and the employer

When an employee requests that the employer change the employeersquos records to reflect a different gender or name the EEOCrsquos position is that the employer should do as requested The employer should do so without asking for medical records or other requests in an attempt to probe into the employeersquos medical details While the EEOCrsquos position is not clear with respect to a request to verify that an employeersquos legal name has changed this is presumably allowed so to avoid issues with the IRS and the Social Security Administration However even if a transgender employee has not legally changed their name they should still be referred to by their identified name in day to day employment conditions

With respect to restroom use the EEOC simply requires an employer to allow the transgender employee to use the restroom which is ldquocommensurate with their gender identityrdquo without any limitations Again an employer is not entitled to request any medical records proving gender-reassignment therapy or surgery

Further an employerrsquos health benefits plan should not have exclusions based only on sex or gender dysphoria As an example if the benefit plan provides for hormone therapy for any other type of medical condition the plan should also provide hormone therapy for an employee going through a gender reassignment process

Similarly directed at employees OSHA has formally published their position in a release titled ldquoA Guide to Restroom Access for Transgender Workersrdquo OSHA takes the position that ldquobathroom restrictions can result in employees avoiding using restrooms entirely while at work which can lead to potentially serious physical injury or illnessrdquo Therefore OSHA states that all workers should be permitted to use the restroom that corresponds with their gender identity Employees may also choose to use a single-occupancy gender-neutral restroom but should not be required to use such restroom OSHA along with the EEOC states that employees should not ask for verification or legal documentation in order to have access to gender-appropriate facilities

In July of 2014 President Obama signed Executive

HUMAN RESOURCES

BY JACK L SHULTZ amp KRAMER L LYONS LAW CLERK - OrsquoNEILL HEINRICH DAMKROGER BERGMEYER amp SHULTZ PC LLO

10

Order 13672 extending protection in hiring and employment to transgender individuals Specifically it prohibits discrimination on the basis of gender identity by federal contractors in both hiring and daily employment conditions While this order is only binding on federal contractors it demonstrates that the position of the White House is similar to the EEOC and OSHA There are also many states that have enacted transgender specific laws and regulations

Employers should use caution and be cognizant of this issue as the EEOC has been diligently prosecuting these types of discrimination cases While no federal law directly prohibits discrimination or harassment of transgender employees the EEOC and OSHA have found other ways to successfully penalize employers Your state may also have laws or regulations directly prohibiting discrimination and harassment of transgender employees If an employee has stated that they now identify with a different gender and have a new name the employer should accept the employeersquos declaration The employerrsquos other employees should also be trained to avoid discrimination and harassment of their transgender coworkers

Editorrsquos Note This article is not intended to provide legal advice to our readers Rather this article is intended to alert our readers to new and developing issues and to provide some common sense answers to complex legal questions Readers are urged to consult their own legal counsel or the authors of this article if the reader wishes to obtain a specific legal opinion regarding how these legal standards may apply to their particular circumstances The authors of this article Jack L Shultz and Kramer L Lyons Senior Certified Law Student can be contacted at 402434-3000 or at OrsquoNeill Heinrich Damkroger Bergmeyer amp Shultz PC LLO PO Box 82028 Lincoln NE 68501-2028 jshultzohdbslawcom

The evening will play host to our ldquoBuy From Withinrdquo Reception recognizing GCBAA associate members who continue to provide the very best in service to our builder membership and the industry as a whole Following the reception will be our awards dinner live and silent auction and announcement of the raffle winners Keep in mind that all proceeds benefit the GCBAA Foundation and its supporting programs We encourage you to visit the Summer Meeting webpage for a current list of auction items that have been generously donated

After whatrsquos sure to be an electric night the Summer Meeting wraps Wednesday with the Board of Directors meeting and coinciding education that is irrigation specific Certified Builder Members will have the opportunity to take the Certified Irrigation Contractor exam during this time as well With the meeting adjourning on Wednesday we hope yoursquoll consider sticking around for the remainder of the week to experience this historic city

Please contact the office with any questions regarding next monthrsquos Summer Meeting We are here to help you register book your hotel rooms assist with sponsorship opportunities and everything in between We look forward to seeing you next month

PGA Championship Admission

The PGA Championship will take place July 28-31 at Baltusrol Golf Club in Springfield New Jersey Your 2016 GCBAA membership card when accompanied by a photo ID offers you complimentary grounds admission into the tournament Check out wwwpgacompgachampionship for additional information on the tournament

CONTINUED FROM FRONT PAGE

GCBAA Set to gather in Jersey City for its Summer Meeting

11

DEVELOPERrsquoS GUIDE

NOT Business as Usual

Developers ndash like golf course builders ndash have changed in very basic and impactful ways The results will be widespread diverse and unlike the housing boom cycle that was so generous for golf course builders

The concept of a ldquodeveloperrdquo has changed Private club boards and individual golf course owners are todayrsquos developers The result is smaller projects with highly focused intentions such as new tees and bunkers renovated greens and or dedicated drainage and arboreal projects

Many of the large-scale residential developers and builders have shelved past methods for community development and as a consequence golf courses were assigned different priorities and preferences Golf remains a lifestyle priority for many of the largest homebuilding companies These companies are re-sorting the timeline for golf courses which have been a drag on internal rates of return Smaller and less expensive amenities such as fitness facilities and Starbucks-type venues substitute wellness and socialization as the highly attractive early-in-the-project amenities

The shift in thinking is worrisome to many golf course builders and tests their collective commitment However GCBAA members have now experienced the greatest housing booms in the history of the planet ndash and with it one of the greatest growth surges in new golf course development Likewise builders have survived the worst economic declines since the Great Depression Such dramatic highs and lows provide wisdom insight and a heckuva roller-coaster ride

What does the future hold for golf course builders GCBAA builders must develop new and more efficient methods in order to unlock emerging opportunities

Understanding that they now operate within a new business paradigm golf course builders must implement several key changes in process

1 Be small and act BIG Golf course builders must be ever more resourceful solution providers for developers of all types The shift to smaller projects

directed by servant leaders and club volunteers means that GCBAA members need to refine their project management and redundant communication skills Only on certain projects will GCBAA members be dealing with college-educated engineers and project supervisors

2 Recognize that funding will be a point of pressure for clients and of opportunity for builders who can be good shepherds of project resources

3 Support where and how golf fits into the overall plan Golf remains important to more than 24 million people according to the National Golf Foundationrsquos April 2016 update Golf remains ldquostickyrdquo with its core audience segments and churns roughly 3 million golfers per year Three million into the game and roughly the same number who leave golf for reasons such as time and economic constraint

Opportunities are emerging for GCBAA members Most opportunities are local in nature smaller in scope and budget and more demanding due to lack of experience for ldquodevelopersrdquo The opportunity lies in the fact that GCBAA builders can fill important needs

New projects will surface in states such as Arizona California the Carolinas Florida Georgia Nevada and Texas Almost 80 of the top 50 new residential communities from 2015 launched within these states

Solutions must be on a smaller scale and ready-to-demand Most developments will source capital from local resources such as member assessments local banks and wealthy individuals Builders who can be nimble responsive and on-budget will prosper

Four big takeaways for golf course builders

1 After a significant market correction golf remains a primary amenity and land-planning solution for most property developers And golf retains advantageous ldquopullrdquo for 40- to 70-year age cohorts of high household income and educational attainment New types of ldquodevelopersrdquo have

BY HENRY DELOZIER GLOBAL GOLF ADVISORS

12

emerged they are club committees and boards of directors

2 It is NOT business as usual Most successful builders will have changed their methods and systems while continuing to rely upon experienced expert and proven people

3 The opportunities that are attainable requires that small companies act big by sharing procurement expertise and network reach Big builders must use their strengths of access to capital and people to act small by being on-point and highly accessible and

4 Advanced customer relationship management is essential for every golf course builder ndash whether the developer is a club or a homebuilding company Get to know everyone and see that you are known to everyone

Henry DeLozier is a principal at Global Golf Advisors the largest consulting company in the world specialized in golf-related businesses wwwglobalgolfadvisorscom

FUTURE MAJOR GOLF EVENTS

MastersAugusta National Golf Club Augusta GA

2017 ndash April 6-9

2018 ndash April 5-8

US Open2017Erin HillsErin WI ndash June 12-18

2018Shinnecock Hills Golf ClubSouthampton NY ndash June 14-17

British Open2016Royal Troon Golf ClubJuly 14-17Scotland

2017Royal Birkdale Golf ClubJuly 20-23England

2018Carnoustie Golf LinksJuly 19-22Scotland

PGA Championship2016 Baltustrol Golf ClubSpringfield NJ ndash July 28-31

2017Quail HollowCharlotte NC ndash August 10-13

2018Bellerive Country ClubSt Louis MO ndash August ndash TBA

GCBAA Welcomes New Charter Member Lepanto Golf Construction

The GCBAA is pleased to welcome Lepanto Golf Construction Inc as the associationrsquos 49th Charter Member Lepanto Golf is a Certified Builder Certified Renovation Builder and Irrigation Contractor With nearly 30 years of golf course industry experience Lepanto Golf is recognized as one of the premier contractors with experience at all levels from new construction projects to the smaller renovation projects All made possible with a loyal and talented staff whose key personnel have been together since the creation of the company

Lepanto Golf Construction Inc is based in Pomona Park FL While most of their projects have centered around South Florida their crews and specialized golf course construction equipment have recently completed projects throughout the Eastern United States such as Massachusetts New York Virginia Michigan Illinois and as far west as Arkansas and Texas

Lepanto Golf has had the opportunity to work with many of the industryrsquos premier golf course architects at some of the most highly regarded golf clubs in the country Whether constructing a new golf course or restoring a classic masterpiece Lepanto Golf takes great pride in their attention to detail and high quality of work

Lepanto Golf is looking forward to a bright future and growth alongside of GCBAA and its fellow members

Please join us in welcoming Lepanto Golf Construction as GCBAArsquos 49th Charter Member

Medalist Golf Club Hole 18 - Hobe Sound FL

Winchester Country Club Hole 9 - Boston MA

Winchester Country Club Hole 14 - Boston MA

14

Fleetwood Services LLC Welcomed as GCBAArsquos 50th Charter Member

The GCBAA is pleased to welcome Fleetwood Services LLC as the associationrsquos 50th Charter Member Fleetwood Services LLC is an Associate Builder of GCBAA and has been building and renovating golf courses since 2010

Based in Dallas TX Fleetwood Services LLC is owned and operated by Robert and Pam Fleetwood Robert has been in the golf course construction and development business since 1986 and has built more than 250

courses Fleetwood Services LLC employs over 50 personnel who have the knowledge needed to complete every aspect of a project in a timely manner

Fleetwood Services LLC has completed

over 140 jobs for various golf courses and country clubs both public and private since 2010 The following are completed 18 hole remodels including irrigation performed by the Texas-based golf course construction company

- Rolling Hills Arlington TX ndash Designed by Colligan Golf

- Squaw Creek Golf Course Willow Park TX ndash Designed by Colligan Golf

- Rockwood Golf Course Fort Worth TX ndash Designed by Colligan Golf

- Maridoe Golf Course Carrollton TX ndash Designed by Steve Smyers

Please join us in welcoming Fleetwood Services as GCBAArsquos 50th Charter Member

Charter Membership is reserved for GCBAA members who demonstrate a strong interest in continuing the success and growth of the organization and express their support by making a one-time minimum contribution of $10000 in addition to annual membership dues

Photos courtesy of Fleetwood Services LLC

15

GCBAA Regional Meeting amp Executive Board Meeting tee off in Texas

Tuesday April 12 members of the GCBAA Executive Board held their spring meeting in Addison Texas Executive Board Members included Immediate Past President Rick Boylan current President Scott Veazey Incoming President Pat Karnick Treasurer Judd Duininck Vice President Dennis Wagner Secretary Ellen Davis and special guest GCBAA Board Member Mark Creighton GCBAA Executive Director Justin Apel and Program Planning Manager Samantha Huff were also present Staff provided summaries of the 2016 Golf Industry Show in San Diego as well as other activities the executive office is working on The group then joined early arrivals for the following dayrsquos Regional Meeting at the Topgolf facility in Carrollton TX

On Wednesday April 13 over 50 attendees converged on Maridoe Golf Club for the first GCBAA Regional Meeting of 2016 The golf course formerly known as Honors Golf Club was undergoing a complete renovation Just outside of the meeting area of the club house the group could witness acres of the property completely under renovation Course architect and ASGCA Past President Steve Smyers along with GCBAA Charter Member Fleetwood Services LLC amp Certified Builder Heritage Links are assisting with the design and construction Course irrigation designer and GCBAA Member Tony Altum of AS Altum amp Associates provided insight on irrigation trends as well as a very interesting update from the Director of Golf Services at Topgolf Libby Godlove We appreciate the support from our regional allied contacts USGA Green Section John Daniels GCSAA Field Representative Brian Cloud and Chuck Higgins PGA of America regional manager Steve Smyers and golf course superintendent Shawn Westacott were also on hand to discuss the Maridoe project GCBAA Charter Members Rain Bird Profile Products and ADSHancor each shared installation techniques of their products and we wrapped up with best management practices for operating and maintaining equipment with David Haggerty of Kubota We would like to thank all of our attendees and sponsors for a great couple of days in Texas

Eagle Support Birdie Support Par Support

GCBAA Executive Board Members amp Staff

Tony Altum amp Steve Smyers Education in full swing

GCBAA Charter Members Bryan Juwig and GCBAA Board Member Rick Williamson LASCO Fittings Inc

Personal Tour of Maridoe Golf Club ndash Tim Hubbard Steve Smyers Ian Williams Samantha Huff Rick Williamson Mike Perez amp Justin Apel

Golf Course Shaper Jake Cope amp Justin Apel

16

Monday August 1Sticks for Kids Golf Outing

amp Opening Reception Tuesday August 2

Full Day Education Program with Awards Dinner amp Auction Wednesday August 3

Irrigation Symposium amp Board of Directors Meeting

Networking bull Family Fun bull Education bull PGA Championship

HYATT REGENCY GCBAA HEADQUARTER HOTEL HOME OF THE STATUE OF LIBERTY

JULY 28 - 31SPRINGFIELD NJ

GCBAA 2016 SUMMER MEETING

JERSEY CITY NJ bull AUGUST 1-3 2016

Registration Open at gcbaaorgnews-eventssummer-meeting17

Junersquos Arizona Regional Meeting a SuccessGCBAA almost beat the heat of Arizona by scheduling its second regional meeting June 8 at Mesa Country Club We were told we missed the mild weather before a heat wave had settled in for our meeting Fortunately the roof of the Diamondbacks stadium was closed for our Tuesday night opening event watching the Arizona Diamondbacks play the Tampa Bay Rays On Wednesday the group began early with the always insightful GCBAA Member Henry DeLozier of Global Golf Advisors Henry offers optimism of the golf market by utilizing trends they are seeing in the development world Henry and GCBAA both promote the message to our membership to be well versed and educated to be more than low bid on projects There are ways that the membership can position themselves to be a resource to golf facilities GCBAA members offered education and trends of products used in construction including Ted Fist with Capillary Concrete Randy Hamilton with Profile Products and Joe Traficano with West Coast Turf We also welcomed representatives from local allied organizations Jeff Jensen of GCSAA as well as local ASGCA members Gary Brawley and Forrest Richardson Guest presenters Bert Hagen with Stotz Equipment and Jeff Frair with Empire Machinery provided continuing education on challenges contractors are facing with equipment maintenance We once again thank all of our attendees and sponsors who were a part of the event

Eagle Support Birdie Support Par Support

Forrest Richardson amp Steve Sakurai

ASGCA Member Gary Brawley

Regional Meeting underway in Arizona Members and guests networking between sessions

Group photo ndash Wrapping up the Arizona Meeting

GCBAA Guests enjoying the Diamondbacks Game

18

GCBAA Leadership represented at ASGCArsquos Annual Meeting

Reminder of the Caterpillar Partnership with the GCBAA Foundation

GCBAA Executive Director Justin Apel and President Scott Veazey were honored to be guests at the 70th Annual gathering of the American Society of Golf Course Architects in Washington DC April 24-26 The meeting hosted over 100 members and spouses as well as nearly 30 special guests Outgoing President Steve Smyers has been a great friend to GCBAA and we congratulate him on his presidency The education agenda featured some unique discussions and presentations A fitting presentation for the area in which the meeting was held was a presentation on ldquoPresidents Who Golfrdquo given by Jonathan Cummings What followed was a healthy discussion on the changes in the golferrsquos expectations from generation to generation There is a significant change in what the generation of baby boomers has for expectations in their golf experience course location and condition while the younger generations of X Y and Millennials are all about the experience of who they are playing with This changes course operations design and the future of the game to cater to this upcoming generation of golfers The remaining education agenda featured a diverse discussion from bunker liners and WOTUS to allied updates and of course networking on the golf course Congratulations to the 2016 Donald Ross Award honoree Michael Bamberger and Greg Martin as he was introduced as ASGCA incoming president

Are you signed up We shared in our last issue details of our new partnership program with Caterpillar Inc and the GCBAA Foundation Caterpillar Inc and the Cat dealer network through their Cat Rental National Accounts Program has created an incentive program to further Caterpillarrsquos commitment to supporting the GCBAA its Foundation and the game of golf

This program will recognize the collective rental volume of GCBAA Members and reward a rebate of one half of one percent (05) rental volume for our membership to the GCBAA and Foundation

To begin you will need to sign and return the voluntary agreement identifying your interest in supporting the GCBAA Foundation and this program Copies are available of the agreement by contacting the GCBAA Executive Office or GCBAA Member Chris Caccavale Rental National Account Manager Caterpillar Inc caccavale_christopher_mcatcom or (570) 647-9157 Next you simply continue to rent machines from a participating Cat dealer Cat dealers and their Cat Rental Stores have nearly 800 locations where you can rent a full line of Cat machines including attachments work tools and even non-Cat equipment such as pumps utility carts and other golf course related equipment to complete your projects

Justin Apel amp Gary Brawley

19

The GCBAA has been working on a program for individual members who might need specialized insurance coverage for

their business GCBAA has partnered with a proven agency and would like to invite you to check and see if it works for you and your business INSPRO Insurance Agency Inc in Lincoln Nebraska can easily compare your current coverage with their offerings as well as offer advice on making sure you have all of the coverages for the type of work you are involved in This is a completely voluntary program and we know by comparing some of our members who have already participated in the program that nearly 50 savings are available on Errors and Omissions Insurance as well as Professional Liability coverage Contact the GCBAA office for more information

Dismal River Trip (Mullen NE) - Ewing IrrigationIncludes (2) rounds of golf for a foursome at Dismal River Golf Club (1) night of lodging at Dismal River Golf Club and transportation from Arizona or Texas via Ewing Jet to and from North Platte

Disney Vacation Package - The Toro CompanyPackage includes a 4-Day3-night stay in one room at the Caribbean Beach Coronado Springs Port Orleans French Quarter or Port Orleans Riverside Resort (based upon availability) and four 4-Day Park Hopper Passes to the Magic Kingdom Animal Kingdom Epcot Center and Hollywood Studios

(2) Tickets to the 2016 Ryder Cup at Hazeltine National Golf Club in Chaska MN (Saturday amp Sunday) - Duininck GolfTickets are International Pavilion tickets Actual tickets will not be available until mid-late August

$500 Home Depot Gift Card - Fleetwood Services LLC

Scotty Cameron X7M Putter - Profile Products LLC

28-Day Rental of Rubber Tracked Skid-Steer Loader - Sunbelt Rentals

Stihl Weedeater - Greenville Turf amp Tractor

GolfBuddy WT5 GPS Watch - Profile Products LLC

(4) Greg Norman Autographed Sticks for Kids Bags - Greg Norman

Greg Norman Collection Straw Hat autographed by Greg Norman - Great White Shark Enterprises LLC

Greg Norman Collection Baseball Cap autographed by Greg Norman - Great White Shark Enterprises LLC

Photo autographed by Greg Norman - Great White Shark Enterprises LLC

Wags Grillinrsquo Rub Gift Basket - Dennis Wagner

ISCO Goodie Basket - ISCO Industries IncBackpack Tervis Tumblers Camelback water bottle umbrella and Pro V1 golf balls

Check the GCBAA website for updated items and to donate

GCBAA Offers New Member Benefit Program

Donations pouring in for next monthrsquos Foundation Auction amp Raffle

GCBAA Attends National Alliance for Accessible Golf Meeting

The National Alliance for Accessible Golf is an organization working to ensure the opportunity for all individuals with disabilities to play the game of golf Formed in the summer of 2001 the Alliance

is represented by major golf recreation and therapeutic organizations in the United States including the Golf Course Builders Association of America GCBAA serves on the Alliance Board of Directors and met with other board members after National Golf Day in May The Club Managers Association of America in Alexandria VA hosted the group for a daylong meeting While the agenda consisted of the regular housekeeping items for any board the group also discussed successes of the programs the Alliance oversees The Alliance Grant Program has funded 96 locations since 2010 $722050 in total amount funds have been awarded in 26 states helping approximately 9000 individuals with disabilities enjoy the game of golf These grants provide awareness training and funding for programs to help golfers with disabilities learn and transition into playing the game of golf Keep up the good work NAAG

2015 Awards Auction and Dinner ndash Colorado Springs CO

20

A000-043303-6 (Profile Golf Ad)Color 4color

Size T - 80 x 1175 B - 85 x 1225 L - 75 x 100

SIZE B GCBAA Newsletter-Earth Shaping News

Contact Us for On-Site Consultation and Soil Evaluation

golfprofileproductscom bull wwwprofilegolfcom bull 8002076457

For any site condition you might face we are here to meet

that challenge Nasty soil Out-of-spec sands Vertical

embankments Near-drought conditions Monsoon rains

As the worldrsquos largest manufacturer of erosion control

turf establishment and soil amendment products Profile is backed

by a team of experts and a global distribution network You

can count on ProfileGolftrade to bring the know-how anywhere

in the world to deliver holistic cost-effective solutions

Meeting your challenges from

every angle

EROSION CONTROL bull VEGETATIVE ESTABLISHMENT bull ROOTZONE DEVELOPMENT

21

Like the foundation of any structure a properly built subgrade is critical to the successful construction of a putting green In many cases building the subgrade is the most difficult part of the process but it also is the most important When building a green to USGA construction guidelines extra care must be taken to create a quality foundation This will allow subsequent construction steps to be accomplished effectively

The USGA Recommendations For a Method of Putting Green Construction state that the subgrade should conform to the general slope of the finished grade Placing grade stakes on 20-foot intervals typically provides enough information to achieve the general contours of the finished green However in cases where extreme precision is required a more intensive staking scheme may be necessary

During shaping every effort should be made to ensure that the subgrade is stable and unlikely to settle or shift If the subgrade is built from fill material it is imperative to build in stages or ldquoliftsrdquo When building in lifts the final subgrade elevation is reached 10-15

feet at a time The soil should be compacted at each stage to eliminate any air pockets and reduce the risk of settling If the subgrade material is wet and resists proper compaction one option is to remove the base soil and spread it out to dry Once the soil dries it can be replaced and used to build a firm subgrade If the soils are inherently unstable it may be necessary to lay geotextile fabric over the finished subgrade to prevent the gravel layer from sinking into the soil However do not cover drainage lines with geotextile fabric install the fabric either beneath the pipes or between the drainage lines

After the subgrade has been shaped smaller equipment generally is used to smooth and further compact the subgrade During this stage any large clods (greater than one inch in diameter) should be eliminated and any low areas where water might accumulate should be filled Cavity walls should be steep enough to prevent large differences in the depth of mix near the edge of the green Vertical walls are easier to create when coring out an existing green while sloped walls are more common when building a new green

A quality subgrade is essential to successful green construction without it all future steps in the construction process will be compromised For more information on putting green construction refer to the USGA Green Sectionrsquos digital collections ldquoBuilding the USGA Green Tips for Successrdquo and ldquoA Guide to Constructing the USGA Putting Greenrdquo Additional resources on putting green construction and other topics can be found on the Course Care section of USGAorg

ALLIED ASSOCIATIONS

A Foundation For Success Tips for Building a USGA Green Subgrade

A quality subgrade is essential to successful green construction (Photo Credit Brett Hochstein)

22

In April CMAA announced the creation of regional one-day summits designed to bring together a clubrsquos General ManagerCEO and the Club President or a Board Member for cooperative education on club leadership and governance The GovernanceLeadership

Summits will provide a structured environment to engage some of the best ideas and practices evident in clubs from around the country

This idea was born out of the successful Pre-Conference Workshop Executive Leadership at a Higher Level presented by Dick Kopplin and Kurt Kuebler CCM Kopplin amp Kuebler LLC The full day workshop in San Diego CA united the clubrsquos General Manager and President for education focusing on key success strategies

CMAArsquos Senior Vice President of Professional Development Jason Koenigsfeld PhD shared ldquoOur members raved about this session and expressed the need to bring this type of education to their boards in their local areas We know it is difficult for board members to travel to our Conference and thus we created six regional and easily accessible workshops for 2016 and early 2017rdquo

The first summit was held June 15 at Baltusrol Golf Club in Springfield NJ with more than 65 club General Managers and Board Members in attendance and hosted by General ManagerCOO Kevin P Vitale CCM

The summit provided a concentrated day of education balancing theory and practice on the topic of Private Club Board Governance and Leadership The day began with Dick Kopplin and Kurt Kuebler CCM of Kopplin amp Kuebler LLC setting the stage for effective governance models and organizational structure Kuebler explored multiple governance topics including organizational health industry trends leading club best practices roles and responsibilities term limits board and committee orientations and board self-evaluations

Kopplin shared ldquoEveryone committed to the GovernanceLeadership Summit concept truly believes this could be a game changer in the private club world Based on the comments over the past few years from the CMAA

Pre-Conference Workshops it has been evident that Club Presidents in particular are eager for this kind of information and education The value of the summits is not only inherent in the educational offerings but the opportunity to network with other Club Presidents and General ManagerCEO to discuss best practices relevant for each participating clubrdquo

The Interactive Panel Discussion on Current Governance Challenges was facilitated by Tom Wallace CCM and included Vitale and John Reid the Treasurer Finance Chair and Board of Governor Baltusrol Golf Club

After lunch and an attendee networking break the focus moved to change and innovation management presented by Jeff McFadden CCM CCE the CEO of the Union League of Philadelphia McFadden tackled the difficulties of forward thinking to meet member needs the evolution of the club industry effective member engagement and how the use of technology can benefit the club

Next CMAA CEO Jeff Morgan FASAE CAE and Jason Koenigsfeld dove into change and evolution and why clubs must evolve The discussion focused on the importance of engagement of multigenerations of members strategically setting up the board and data-driven decisions vs emotional decision making As well Morgan explored several change strategy models ndash VUCA Pestel and Competitive Forces

Dick Kopplin closed out the day with a focus on how General Managers and Board members can work together to building a long-lasting community and share the dayrsquos key take-a-ways Afterwards attendees adjourned for more informal networking hosted at Baltusrol Golf Club

Additional summits will be presented Desert Mountain Club in Scottsdale AZ (August 12) Bent Tree Country Club in Dallas TX (August 26) The Olympic Club in San Francisco CA (September 12) Conway Farms Golf Club in Chicago IL (September 20) and the Atlanta Athletic Club Atlanta GA (January 19 2017) Additional sites are in development for 2017

For more information please visit wwwcmaaorggovernancesummit

CMAA Tees Up Good Governance Through Regional GovernanceLeadership Summits

23

NGCOA

ALLIED ASSOCIATIONS

The NGCOA recently completed the development of a new strategic plan and we would like to share where we currently are And because strategic planning is such a journey as opposed to a race with a clear finish line wersquod also like to give you a sense of whatrsquos to come

A new strategic plan often comes with the hiring of a new leader But our purpose was more than that We decided a new way forward was needed after watching the Great Recession impact your businesses We saw the pressure course owners and operators were under to operate profitably And we understood the new economy forced you to question the value of everything including the value the NGCOA brought to your business

We now have a comprehensive plan designed to achieve our vision of being your most valuable business resource and advocate It centers around three key efforts education advocacy and commerce

On the education front we are already creating additional content to complement Golf Business while providing a deeper dive on subjects most important to you This is taking shape in a robust offering of webinars and podcasts at new educational events and on information-sharing platforms like our highly-successful Accelerate which in addition to its active listserv is already housing a full library of articles whitepapers and more In any form you can be confident the information will be relevant easy to access pragmatic and actionable In short content that makes you smarter and more competitive

We are committing more than ever to protecting our membersrsquo and the industryrsquos best interests For the first time the NGCOA is investing to become the leading advocate for golf courses not only on public policy issues but on intra-industry influences affecting

your business Nowhere is this more evident than in the recent hiring of a director of advocacy to lead this effort Whether working with allied groups to fight regulatory threats or establishing standards to facilitate more favorable relationships with tee-time distributors rest assured ownersrsquo and operatorsrsquo collective voices are being heard

The NGCOA sees its role as being a partner facilitating business activity for members Education and advocacy play roles but there is a specific effort in our plan to build sound progressive programs and services that enhance economic growth and vitality for your business and the industry at large Not unlike a chamber of commerce your association wants to assist in bringing you business That can take many formsmdashthe most obvious being by attracting and developing new players But new food-and-beverage programs creating alternative uses for facilities and more are also key to success The NGCOA team led by our new director of commerce will be developing and bringing these opportunities to members very soon

The strategic process is a journey The best ones donrsquot end up on a bookshelf gathering dust but executed daily and refined based on results Wersquore prepared to do just that

Again this plan was built by listening carefully to what members want and need In doing so the importance of listening and two-way conversations were once again reinforced Therersquos no other way something as important as a strategic plan can be accomplished For that matter therersquos no other way for the NGCOA to fulfill its mission

Joe Rice is the Chief Strategy Officer of the National Golf Course Owners Association

Embarking on a New Journey The NGCOA is instituting a new strategic plan in order to become the most valuable business resource and advocate for golf course owners and operators

24

At this yearrsquos Golf Business Symposium NGF presented our latest findings on the junior golf market a segment that is bigger and more diverse than many observers realize And a group that should give us reasons to be optimistic about the gamersquos future

Today the number of junior golfersmdashdefined as individuals between the ages of 6 and 17 who played at least one round of golf in the past yearmdashis nearly 3 million Twenty years ago in 1995 the number of junior golfers was also nearly 3 million However to assume nothing has changed is to miss a much more interesting story

Between 1995 and 2004 thanks in part to the presence and resonance of Tiger Woods the number of junior golfers shot up reaching a peak of 41 million But beginning in 2005 and due largely to the global economic crisis golf participation in this set fell steadily bottoming out in 2011 at 24 million Since then wersquove seen healthy growth of 25 back to 3 million in 2015

But more important than the overall number is the demographic make-up of those 3 million kids Because in key areas golf is making very important inroads

Females

In 1995 girls made up only 17 of all junior golfers Today they total one third To put that into perspective the overall proportion of female golfers (age 6+) has hovered around 20 percent for as far back as NGF has tracked participation Girls are getting and accepting the message that golf can be both welcoming and fun This would seem to be the result of increased visibility of the LPGA and its young stars as well as innovative programs like LPGA Girls Golf and possibly longer-term effects of Title IX

Non-Caucasians

Similar to the growing proportion of junior girls who played in 2015 the number of non-white juniors has

grown as well Twenty years ago only 1 out of 17 junior golfers was non-Caucasian Today that number is nearly 1 out of 3 Thatrsquos an impressive rise and speaks to the broader appeal of professional golf the power of institutions like The First Tee inclusive programs across the country and demographic changes in the US population

Lest you think these two shifts in demographics also reflect shrinking economic power today two-thirds of all junior golfers come from households making $75000 a rise of nearly 20 from 20 years ago More diversity has come with more spending power and points toward a future golfing population that far more accurately mirrors the countryrsquos population

Starting Younger

And therersquos another trend that could prove beneficial to the industry in the years to come Todayrsquos junior golfers are coming to the game younger There are 50 more junior golfers under age 12 than there were in 1995 This is a good sign because research shows that the age of introduction positively affects the level of engagement

In NGFrsquos recent Millennial research we found that Millennials who started playing before age 14 are nearly twice as likely to become Core golfers (those who play 8 or more rounds a year and account for more than 90 of total rounds and spending) Therersquos also a much stronger level of enjoyment among Millennials who start golf early Four out of five say

The Changing Face of Junior Golf

CONTINUED ON PAGE 26

25

By Rhett Evans CEO

ldquoThank yourdquo is a simple phrase that means so much Yet we often save it for special occasions or for someone who comes to our rescue in a time of need For example I know I donrsquot say ldquothank yourdquo nearly enough to my wife Colleen who

takes care of things at home while Irsquom on the road for GCSAA business

Itrsquos not only an important sentiment to express in our personal relationships though Itrsquos also essential to communicate appreciation in our professional roles Research has shown that employees will work harder when their boss conveys appreciation for their efforts Saying ldquothank yourdquo is a sign of respect for another person and it indicates you donrsquot take that person for granted I hope each of you takes the time to thank your staff for a job well done

Another hope of mine is that golfers have taken the time to thank you for your work in the golf course management profession After all you take care of the biggest and most vital asset any golf facility has ndash the golf course

Perhaps you saw our ldquoThank a Golf Course Superintendentrdquo commercials last year on Golf Channel These spots featured some of the best golfers in the game offering the tag line ldquoIf you love golf like I do thank a golf course superintendentrdquo

This year GCSAA has added celebrities to the lineup of those voicing their thanks for the work you do every day The new commercial features stars such as Grammy Award-winning entertainer Justin Timberlake NFL Hall-of Famer John Elway and NBA Hall-of-Famer Charles Barkley in a 30-second spot airing now through October on Golf Channel

Along with the commercial wersquore running a sweepstakes to take full advantage of the momentum from the ldquoThank a Golf Course Superintendentrdquo campaign The winner will receive a trip for two to the 2016 American Century Celebrity Championship in July in Lake Tahoe Nev Get all the details at wwwgcsaaorgthankasuper

The Value of lsquoThank Yoursquothey enjoy the game ldquovery muchrdquo (thatrsquos 20 higher than among those who started later) and 85 say they are ldquovery likelyrdquo to continue playing as they get older

Perceptions of the game are a strong indicator of enjoyment frequency of play volume of spending and likelihood to continue playing NGFrsquos Millennial research showed that those who start younger have more positive perceptions about the game and fewer negative ones than those who picked up the game later They strongly agree that golf is a good form of exercise a great family activity time well spent a good way to enjoy the outdoors even cool Those younger adopters disagree more strongly with assertions that golf is dull or boring bad for the environment elitist and exclusionary or is an old manrsquos sport

The industry should be encouraged by what wersquore learning about the youngest golfers Golf rsquos efforts to attract more demographically diverse youngsters seem to be working and with more kids picking up golf at a younger age there is hope that this next generation of golfers will remain committed to the game throughout their lifetime Still wersquove only scratched the surface in terms of truly understanding todayrsquos juniors We need to delve more deeply into these positive signs which is why the NGF will soon begin an in-depth study the largest of its kind on the Centennials (those born since 1997) Yoursquoll be hearing more about the study and our findings in the months to come

ALLIED ASSOCIATIONS

26

Wersquoll promote the contest with TV and radio spots as well as through print advertisements in GCM and affiliated chapter publications If your chapter publication can help spread the word abou the campaign and contest please contact our marketing and communications team for more information Russell Sypowicz associate director of marketing at rsypowiczgcsaaorg or Craig Smith director of communications and media relations at csmithgcsaaorg

In the end however this campaign is not about the number of entries for a sweepstakes Our goal is to educate golfers about all that superintendents do to provide enjoyment for those playing the game and hopefully to inspire them to reach out to you to say ldquothank yourdquo in person

Several superintendents have shared with me and with our staff about just such instances at their facilities One was Paul Latshaw CGCS and director of grounds operations at Muirfield Village Golf Club in Dublin Ohio the host course for the Memorial Tournament each year

As you probably know Muirfield is Jack Nicklausrsquo pride and joy and Nicklaus was the lead figure in the ldquoThank a Golf Course Superintendentrdquo commercial last year He went out of his way to support our campaign and he was just as gracious when I had the chance to thank him in person He knows how hard Latshaw works

ldquoI always have been a Nicklaus fan even to the point of working some for his design firm for two years early on in my career at Muirfieldrdquo says Latshaw who is in his 13th year aty Muirfield Village ldquoMr Nicklaus has always placed a value on agronomuy and the superintendent I donrsquot know of any other design firm that has had agronomists on staff or as consultants

ldquoSo when Mr Nicklaus took the time to support us and our profession that meant the world to me Irsquove had members too take notice and stop to say lsquothank yoursquo It makes me proud to be a superintendent and I appreciate all that GCSAA is doing to elevate our profession So lsquothank yoursquo GCSAArdquo

No thank you Paul And thank you to all our members who work each day to deliver the best conditions they can for golfers while protecting the environment and our natural resources

new members

ASSOCIATE MEMBERS

Atlantic Irrigation Specialties Inc111 Lafayette AvenueN White Plains NY 10603Phone (800) 878-8873Contact Fred RappEmail frappatlanticirrigationcom Atlantic Irrigation Specialties is a full service Rain Bird golf irrigation distributor supplying eight (8) states in northeast and Mid-Atlantic

Blackburn Mfg Co908 W Hwy 275Neligh NE 68756Phone (800) 942-5816Contact Christa Blackburn-SchindlerEmail infoblackburnflagcom Blackburn Mfg Co is unmatched in quality marking flags with the best customer service in the industry for over 60 years Marking Flags Posting Signs Inverted Marking Paint All Flagging Tape Measuring Tapes Utility location athletic field and pavement striping paint safety zone supplies barricade tape

BUILDERIRRIGATION CONTRACTOR APPLICANT

Diamond Golf International Inc23753 Sonata DriveMurrieta CA 92562-4662Phone (951) 696-0426Contact Salvador RodriguezEmail saulrodriguez82hotmailcom Website wwwdiamondgolfmx Golf course construction agronomist consulting lake building consulting design

PROFESSIONAL MEMBER

Tony Altum ndash AS Altum amp Associates10311 Towne RoadCarmel IN 46032Phone (317) 679-3285Contact Tony AltumEmail taltumasaltumcom Website wwwasaltumcom AS Altum amp Associates has built a reputation in the golfing community as one of the worldrsquos most trusted leaders in irrigation design and consulting

27

2016 Rossi Recipient Jim Moore Retires from USGA

If you know the USGA Green Section then you are bound to have had the pleasure of interacting with Jim or Kay Moore both of whom retired on June 1 2016 Both Jim and Kay joined the USGA Green Section in 1984 as director of the Green Sectionrsquos former Mid-Continent Region and as administrative assistant for the region respectively

Jim Moore has worked in multiple functions over 32 years of dedicated service to the USGA He was instrumental in leading and coordinating the collaboration of the 2004 revision of the USGA Recommendations For a Method of Putting Green Construction Most recently Moore led the USGA Green Section Education and Outreach program During his tenure Moore also provided years of dedicated service as a member of the USGA Green Section Turfgrass and Environmental Research Committee a role in which he will continue after retiring

Both Jim and Kay have made lasting impressions on the USGA and the golf industry through their combined 64 years of service They will be missed by their USGA colleagues and the thousands of golf courses they helped along the way

West Coast Turf Offering Three New Varieties to Minimize Water Use

West Coast Turf has expanded their inventory to include three new drought tolerant varieties West Coast Native Bentgrass (Agrostis pallens)

Hillside Native Fine Fescue and Kurapia turf alternative groundcover for landscape and golf course use

ldquoNative grasses are playing an important role in landscaping with water conservative plants and Kurapia is something exciting and completely different than anything we have ever grown We are constantly looking for the best varieties to minimize water useldquo said John Marman West Coast Turf rsquos vice president of sales and marketing

West Coast Native Bentgrass (Agrostis pallens) is a cool season grass with rich deep green color and withstands light foot traffic It requires half of the water of customary cool season turf and half the mowing and maintenance It can also be left un-mowed creating the floppy look of a natural meadow

Hillside Native Fine Fescue is perfect for relaxed landscapes and slope stabilization It has a deep rootzone thus making it extremely drought tolerant It is slow growing with loose slim leafed blades

Kurupira is a University of California tested drought tolerant turf alternative groundcover Once established it requires less water and little maintenance It grows close to the ground and if left un-mowed is covered with small white sterile flowers most of the year

ldquoWe like that not everyone has to have the exact same looking lawn or green areas These new grasses and the groundcover allow for some diversity and creativity in landscape design You donrsquot have to sacrifice your lawn to be environmentally responsible Choose the right variety and water wiselyrdquo

West Coast Turf is a full-service sod stolonization and hydroseeding company with 5 offices throughout California and Arizona and headquarters in Palm Desert CA West Coast Turf grows more than 30 varieties of natural turf

MOVERS amp SHAPERS

28

GCBAA MEETINGS CALENDAR

2016 Summer MeetingAugust 1-3 2016Hyatt Regency Jersey City - Jersey City NJ

2017 Summer MeetingAugust 8-10 2017Omni Charlotte - Charlotte NC

Future Golf Industry Show SitesFebruary 8-9 2017Orange County Convention Center - Orlando FL

February 7-8 2018Henry B Gonzalez Convention Center - San Antonio TX

MAY 18 2016National Golf Day - Washington DC

Avendra Signs National Agreement with JacobsenAgreement includes all US-based Marriott properties

Jacobsenreg a Textron Inc (NYSE TXT) company recently signed new national account agreement with Avendra

The agreement with Avendra will allow all US-based Marriott properties to purchase Jacobsen equipment at exclusive member pricing Marriott currently has 18 properties with 24 golf course facilities in the United States

Avendra is North Americarsquos leading procurement services provider serving the hospitality and lodging industries Avendra customers gain access to contracts leveraging over $4 billion of annual purchases expert advisory services and in-depth purchasing data and analysis The company is headquartered in Rockville MD and has regional offices throughout North America For more information please call (866)-AVENDRA or visit wwwAvendracom

Avendra selected Jacobsen after the company spent several months testing and reviewing Jacobsenrsquos full line of turf maintenance equipment

ldquoWersquore very excited to be working with Avendra and Marriott propertiesrdquo said David Withers President and CEO of Jacobsen ldquoWe look forward to helping Marriott properties throughout the US present superior conditions for their customersrdquo

movers amp shapers sodseedsoil

Does your company have exciting news to share

Wersquoll help you spread the wordContact Samantha Huff samantha_huffgcbaaorg

or call 402-476-4444

Life is short Sod it

Quality Variety Service

888893-8873westcoastturfcom

Put your trust in West Coast Turf

Featuring over 30+ grasses including bentSt Augustinezoysia bermuda paspalum blue rye kikuyu and fescue

Installation hydroseeding and NEW TopMaker Field recycling leveling dethatching and renovation services available

EQUIPMENT

DEPENDABLE EQUIPMENThellipWHEN amp WHERE YOU NEED IT

Designed exclusively for GCBAA members The Cat Rental Store National Account Rental Program provides access to the industryrsquos largest selection of golf course building renovation and maintenance equipment including specialized attachments More than 500 Cat Rental Store locations nationwide have a full range of equipmentmdashCatreg and other leading brandsmdashwhen and where you need them

To help you and your customers grow the game a portion of every rental will be donated to the GCBAA Foundation to support the participation of underprivileged children in the Sticks for Kids Program

For more information about the range of equipment and the special rental rates available to GCBAA members please Email CatRentalNationalAccountscatcom

copy 2016 Caterpillar All Rights Reserved CAT CATERPILLAR BUILT FOR IT their respective logos ldquoCaterpillar Yellowrdquo the ldquoPower Edgerdquo trade dress as well as corporate and product identity used herein are trademarks of Caterpillar and may not be used without permission

For Dealer Sales Personnel reg

Mini Hydraulic Excavators and Work Tools

Field Reference Guide

3016C 3018C3025C 303C CR3035C CR 304C CR305C CR

CATRENTALSTORECOM

IRRIGATION amp DRAINAGEsodseedsoil

No water hammer issues No over pressure problems No spring turn-ons through cold brittle pipe

Tap into our 50+ years of golf irrigation expertise1-800-345-ISCO

isco-pipecom

AVOID WATER HAZARDS

Install IsCO HDPE GOlf COursE systEms

Surge Guardtrade golf fittings reduces the risk of crotch failure caused by water hammer and cyclic fatigue common with standard Sch 40 fittings in Golf Course and Commercial Irrigation systems

Now Available in 2frac12 inch Tee and 2frac12 inch 90deg 45deg and 22frac12deg Elbows

wwwlascofittingscom

10X Stronger than Schedule 80SURGE GUARDTM

THANK YOU FOR MAKING

US 1 ON TURF

Innovators in proven pumping solutions

for 30 years

800-356-6686 watertronicscom

copy 2016 Lindsay All rights reserved

31

Golf Course BuildersAssociation of America6040 S 58th St Suite D Lincoln NE 68516

ADDRESS SERVICE REQUESTED

PRESORTEDSTANDARD

US POSTAGEPAID

LINCOLN NEPERMIT 40

Another successful National Golf Day was held in Washington DC on May 18 More than 120 golf industry leaders were in attendance with representation from the GCBAA National Golf Course Owners Association Golf Course Superintendents Association of America PGA TOUR PGA of America US Golf Manufacturers Council and the World Golf Foundation We are thrilled to share that this yearrsquos National Golf Day was the best attended in its nine-year history

GCBAA staff and members began National Golf Day with the Annual Nebraska Breakfast This 70 year old tradition allows constituents to spend time with the entire Nebraska Delegation and hear about whatrsquos happening on Capitol Hill The breakfast is one of Nebraskarsquos great traditions that bring the people and their representatives together After a special kickoff event on Capitol Hill hosted by the We Are Golf coalition the opening ceremony welcomed three guests from the PGA and LPGA tours Davis Love III 2016 Ryder Cup captain Steve Stricker 2017 Presidents Cup captain and LPGA Hall of Famer Nancy Lopez The group then broke off into meetings with Senate and House representatives throughout the day focusing on three primary issues (1) environmental regulations impacting golf (2) the PHIT Act and (3) labor regulations impacting golf

The media coverage before during and after National Golf Day was strong bringing even more attention to our efforts on Capitol Hill Nearly 60 publicity placements including ABC Bloomberg BuzzFeed CBS ESPNcom Forbes FOX USA Today and others provided coverage of the event

GCBAA was represented by Executive Director Justin Apel Program amp Planning Manager Samantha Huff Foundation Board Member Doug York of Ewing Irrigation GCBAA Board Member amp Foundation Liaison Dennis Wagner of Hunter Industries along with Jon Truttmann and Jeff Bine of Hunter Industries

The 10th annual National Golf Day is set for April 26 2017 GCBAA members are invited and encouraged to participate to see firsthand the interworkings of Washington DC

9th Annual National Golf Day a Success in DC

Doug York and Jon Truttmann

Rayburn Foyer ndash Justin Apel Doug York Dennis Wagner Samantha Huff Jeff Bine and Jon Truttmann

Justin Apel Samantha Huff Congressman Steve Knight (CA-25) amp Jeff Bine

8

What They Said on Social Media

Follow us on Facebook amp Twitter

9

Are You Prepared for a Transgender Employee

An issue that has been impossible to miss over the last year is the treatment and accommodation of transgender individuals As employers you should be thinking about how to handle the treatment of transgender employees as well as how to handle training and concerns with your other employees This is a politically and emotionally charged issue and there are no easy answers that will satisfy everyone so what should you do

Several government agencies as well as the President have all made clear their positions on the treatment of transgender individuals Specifically regarding employers of transgender employees the Equal Employment Opportunity Commission (EEOC) and the Department of Laborrsquos (DOL) Occupational Safety and Health Administration (OSHA) have stated their positions with respect to the issue

The EEOC has settled several lawsuits against employers of transgender employees over the last few years While no federal law directly prohibits discrimination based on sexual orientation or gender identity the EEOC has used Title VII of the Civil Rights Act of 1964 which prohibits ldquosexrdquo discrimination and harassment to pursue these lawsuits From these cases it has become evident as to what the EEOC expects out of employers

The EEOC recommends that employers include gender identity in non-discrimination and no-harassment policies This policy should generally provide that discrimination or harassment against transgender individuals will not be tolerated whether the behavior comes from employees customers clients or anyone else Employers should also conduct annual training on avoiding discrimination based on any protected class including gender identity gender dysphoria and sex stereotyping The training should be mandatory for all employees Further managers supervisors and others who work in a human resource capacity are encouraged to undergo more extensive training on these issues

Your employees should refer to a transgender employee as their identified gender and use their gender-identified name Employees who deliberately refer to another employeersquos biological gender or original name would be discriminating against and harassing the transgender employee This discrimination could result in a lawsuit

against both the employee and the employer

When an employee requests that the employer change the employeersquos records to reflect a different gender or name the EEOCrsquos position is that the employer should do as requested The employer should do so without asking for medical records or other requests in an attempt to probe into the employeersquos medical details While the EEOCrsquos position is not clear with respect to a request to verify that an employeersquos legal name has changed this is presumably allowed so to avoid issues with the IRS and the Social Security Administration However even if a transgender employee has not legally changed their name they should still be referred to by their identified name in day to day employment conditions

With respect to restroom use the EEOC simply requires an employer to allow the transgender employee to use the restroom which is ldquocommensurate with their gender identityrdquo without any limitations Again an employer is not entitled to request any medical records proving gender-reassignment therapy or surgery

Further an employerrsquos health benefits plan should not have exclusions based only on sex or gender dysphoria As an example if the benefit plan provides for hormone therapy for any other type of medical condition the plan should also provide hormone therapy for an employee going through a gender reassignment process

Similarly directed at employees OSHA has formally published their position in a release titled ldquoA Guide to Restroom Access for Transgender Workersrdquo OSHA takes the position that ldquobathroom restrictions can result in employees avoiding using restrooms entirely while at work which can lead to potentially serious physical injury or illnessrdquo Therefore OSHA states that all workers should be permitted to use the restroom that corresponds with their gender identity Employees may also choose to use a single-occupancy gender-neutral restroom but should not be required to use such restroom OSHA along with the EEOC states that employees should not ask for verification or legal documentation in order to have access to gender-appropriate facilities

In July of 2014 President Obama signed Executive

HUMAN RESOURCES

BY JACK L SHULTZ amp KRAMER L LYONS LAW CLERK - OrsquoNEILL HEINRICH DAMKROGER BERGMEYER amp SHULTZ PC LLO

10

Order 13672 extending protection in hiring and employment to transgender individuals Specifically it prohibits discrimination on the basis of gender identity by federal contractors in both hiring and daily employment conditions While this order is only binding on federal contractors it demonstrates that the position of the White House is similar to the EEOC and OSHA There are also many states that have enacted transgender specific laws and regulations

Employers should use caution and be cognizant of this issue as the EEOC has been diligently prosecuting these types of discrimination cases While no federal law directly prohibits discrimination or harassment of transgender employees the EEOC and OSHA have found other ways to successfully penalize employers Your state may also have laws or regulations directly prohibiting discrimination and harassment of transgender employees If an employee has stated that they now identify with a different gender and have a new name the employer should accept the employeersquos declaration The employerrsquos other employees should also be trained to avoid discrimination and harassment of their transgender coworkers

Editorrsquos Note This article is not intended to provide legal advice to our readers Rather this article is intended to alert our readers to new and developing issues and to provide some common sense answers to complex legal questions Readers are urged to consult their own legal counsel or the authors of this article if the reader wishes to obtain a specific legal opinion regarding how these legal standards may apply to their particular circumstances The authors of this article Jack L Shultz and Kramer L Lyons Senior Certified Law Student can be contacted at 402434-3000 or at OrsquoNeill Heinrich Damkroger Bergmeyer amp Shultz PC LLO PO Box 82028 Lincoln NE 68501-2028 jshultzohdbslawcom

The evening will play host to our ldquoBuy From Withinrdquo Reception recognizing GCBAA associate members who continue to provide the very best in service to our builder membership and the industry as a whole Following the reception will be our awards dinner live and silent auction and announcement of the raffle winners Keep in mind that all proceeds benefit the GCBAA Foundation and its supporting programs We encourage you to visit the Summer Meeting webpage for a current list of auction items that have been generously donated

After whatrsquos sure to be an electric night the Summer Meeting wraps Wednesday with the Board of Directors meeting and coinciding education that is irrigation specific Certified Builder Members will have the opportunity to take the Certified Irrigation Contractor exam during this time as well With the meeting adjourning on Wednesday we hope yoursquoll consider sticking around for the remainder of the week to experience this historic city

Please contact the office with any questions regarding next monthrsquos Summer Meeting We are here to help you register book your hotel rooms assist with sponsorship opportunities and everything in between We look forward to seeing you next month

PGA Championship Admission

The PGA Championship will take place July 28-31 at Baltusrol Golf Club in Springfield New Jersey Your 2016 GCBAA membership card when accompanied by a photo ID offers you complimentary grounds admission into the tournament Check out wwwpgacompgachampionship for additional information on the tournament

CONTINUED FROM FRONT PAGE

GCBAA Set to gather in Jersey City for its Summer Meeting

11

DEVELOPERrsquoS GUIDE

NOT Business as Usual

Developers ndash like golf course builders ndash have changed in very basic and impactful ways The results will be widespread diverse and unlike the housing boom cycle that was so generous for golf course builders

The concept of a ldquodeveloperrdquo has changed Private club boards and individual golf course owners are todayrsquos developers The result is smaller projects with highly focused intentions such as new tees and bunkers renovated greens and or dedicated drainage and arboreal projects

Many of the large-scale residential developers and builders have shelved past methods for community development and as a consequence golf courses were assigned different priorities and preferences Golf remains a lifestyle priority for many of the largest homebuilding companies These companies are re-sorting the timeline for golf courses which have been a drag on internal rates of return Smaller and less expensive amenities such as fitness facilities and Starbucks-type venues substitute wellness and socialization as the highly attractive early-in-the-project amenities

The shift in thinking is worrisome to many golf course builders and tests their collective commitment However GCBAA members have now experienced the greatest housing booms in the history of the planet ndash and with it one of the greatest growth surges in new golf course development Likewise builders have survived the worst economic declines since the Great Depression Such dramatic highs and lows provide wisdom insight and a heckuva roller-coaster ride

What does the future hold for golf course builders GCBAA builders must develop new and more efficient methods in order to unlock emerging opportunities

Understanding that they now operate within a new business paradigm golf course builders must implement several key changes in process

1 Be small and act BIG Golf course builders must be ever more resourceful solution providers for developers of all types The shift to smaller projects

directed by servant leaders and club volunteers means that GCBAA members need to refine their project management and redundant communication skills Only on certain projects will GCBAA members be dealing with college-educated engineers and project supervisors

2 Recognize that funding will be a point of pressure for clients and of opportunity for builders who can be good shepherds of project resources

3 Support where and how golf fits into the overall plan Golf remains important to more than 24 million people according to the National Golf Foundationrsquos April 2016 update Golf remains ldquostickyrdquo with its core audience segments and churns roughly 3 million golfers per year Three million into the game and roughly the same number who leave golf for reasons such as time and economic constraint

Opportunities are emerging for GCBAA members Most opportunities are local in nature smaller in scope and budget and more demanding due to lack of experience for ldquodevelopersrdquo The opportunity lies in the fact that GCBAA builders can fill important needs

New projects will surface in states such as Arizona California the Carolinas Florida Georgia Nevada and Texas Almost 80 of the top 50 new residential communities from 2015 launched within these states

Solutions must be on a smaller scale and ready-to-demand Most developments will source capital from local resources such as member assessments local banks and wealthy individuals Builders who can be nimble responsive and on-budget will prosper

Four big takeaways for golf course builders

1 After a significant market correction golf remains a primary amenity and land-planning solution for most property developers And golf retains advantageous ldquopullrdquo for 40- to 70-year age cohorts of high household income and educational attainment New types of ldquodevelopersrdquo have

BY HENRY DELOZIER GLOBAL GOLF ADVISORS

12

emerged they are club committees and boards of directors

2 It is NOT business as usual Most successful builders will have changed their methods and systems while continuing to rely upon experienced expert and proven people

3 The opportunities that are attainable requires that small companies act big by sharing procurement expertise and network reach Big builders must use their strengths of access to capital and people to act small by being on-point and highly accessible and

4 Advanced customer relationship management is essential for every golf course builder ndash whether the developer is a club or a homebuilding company Get to know everyone and see that you are known to everyone

Henry DeLozier is a principal at Global Golf Advisors the largest consulting company in the world specialized in golf-related businesses wwwglobalgolfadvisorscom

FUTURE MAJOR GOLF EVENTS

MastersAugusta National Golf Club Augusta GA

2017 ndash April 6-9

2018 ndash April 5-8

US Open2017Erin HillsErin WI ndash June 12-18

2018Shinnecock Hills Golf ClubSouthampton NY ndash June 14-17

British Open2016Royal Troon Golf ClubJuly 14-17Scotland

2017Royal Birkdale Golf ClubJuly 20-23England

2018Carnoustie Golf LinksJuly 19-22Scotland

PGA Championship2016 Baltustrol Golf ClubSpringfield NJ ndash July 28-31

2017Quail HollowCharlotte NC ndash August 10-13

2018Bellerive Country ClubSt Louis MO ndash August ndash TBA

GCBAA Welcomes New Charter Member Lepanto Golf Construction

The GCBAA is pleased to welcome Lepanto Golf Construction Inc as the associationrsquos 49th Charter Member Lepanto Golf is a Certified Builder Certified Renovation Builder and Irrigation Contractor With nearly 30 years of golf course industry experience Lepanto Golf is recognized as one of the premier contractors with experience at all levels from new construction projects to the smaller renovation projects All made possible with a loyal and talented staff whose key personnel have been together since the creation of the company

Lepanto Golf Construction Inc is based in Pomona Park FL While most of their projects have centered around South Florida their crews and specialized golf course construction equipment have recently completed projects throughout the Eastern United States such as Massachusetts New York Virginia Michigan Illinois and as far west as Arkansas and Texas

Lepanto Golf has had the opportunity to work with many of the industryrsquos premier golf course architects at some of the most highly regarded golf clubs in the country Whether constructing a new golf course or restoring a classic masterpiece Lepanto Golf takes great pride in their attention to detail and high quality of work

Lepanto Golf is looking forward to a bright future and growth alongside of GCBAA and its fellow members

Please join us in welcoming Lepanto Golf Construction as GCBAArsquos 49th Charter Member

Medalist Golf Club Hole 18 - Hobe Sound FL

Winchester Country Club Hole 9 - Boston MA

Winchester Country Club Hole 14 - Boston MA

14

Fleetwood Services LLC Welcomed as GCBAArsquos 50th Charter Member

The GCBAA is pleased to welcome Fleetwood Services LLC as the associationrsquos 50th Charter Member Fleetwood Services LLC is an Associate Builder of GCBAA and has been building and renovating golf courses since 2010

Based in Dallas TX Fleetwood Services LLC is owned and operated by Robert and Pam Fleetwood Robert has been in the golf course construction and development business since 1986 and has built more than 250

courses Fleetwood Services LLC employs over 50 personnel who have the knowledge needed to complete every aspect of a project in a timely manner

Fleetwood Services LLC has completed

over 140 jobs for various golf courses and country clubs both public and private since 2010 The following are completed 18 hole remodels including irrigation performed by the Texas-based golf course construction company

- Rolling Hills Arlington TX ndash Designed by Colligan Golf

- Squaw Creek Golf Course Willow Park TX ndash Designed by Colligan Golf

- Rockwood Golf Course Fort Worth TX ndash Designed by Colligan Golf

- Maridoe Golf Course Carrollton TX ndash Designed by Steve Smyers

Please join us in welcoming Fleetwood Services as GCBAArsquos 50th Charter Member

Charter Membership is reserved for GCBAA members who demonstrate a strong interest in continuing the success and growth of the organization and express their support by making a one-time minimum contribution of $10000 in addition to annual membership dues

Photos courtesy of Fleetwood Services LLC

15

GCBAA Regional Meeting amp Executive Board Meeting tee off in Texas

Tuesday April 12 members of the GCBAA Executive Board held their spring meeting in Addison Texas Executive Board Members included Immediate Past President Rick Boylan current President Scott Veazey Incoming President Pat Karnick Treasurer Judd Duininck Vice President Dennis Wagner Secretary Ellen Davis and special guest GCBAA Board Member Mark Creighton GCBAA Executive Director Justin Apel and Program Planning Manager Samantha Huff were also present Staff provided summaries of the 2016 Golf Industry Show in San Diego as well as other activities the executive office is working on The group then joined early arrivals for the following dayrsquos Regional Meeting at the Topgolf facility in Carrollton TX

On Wednesday April 13 over 50 attendees converged on Maridoe Golf Club for the first GCBAA Regional Meeting of 2016 The golf course formerly known as Honors Golf Club was undergoing a complete renovation Just outside of the meeting area of the club house the group could witness acres of the property completely under renovation Course architect and ASGCA Past President Steve Smyers along with GCBAA Charter Member Fleetwood Services LLC amp Certified Builder Heritage Links are assisting with the design and construction Course irrigation designer and GCBAA Member Tony Altum of AS Altum amp Associates provided insight on irrigation trends as well as a very interesting update from the Director of Golf Services at Topgolf Libby Godlove We appreciate the support from our regional allied contacts USGA Green Section John Daniels GCSAA Field Representative Brian Cloud and Chuck Higgins PGA of America regional manager Steve Smyers and golf course superintendent Shawn Westacott were also on hand to discuss the Maridoe project GCBAA Charter Members Rain Bird Profile Products and ADSHancor each shared installation techniques of their products and we wrapped up with best management practices for operating and maintaining equipment with David Haggerty of Kubota We would like to thank all of our attendees and sponsors for a great couple of days in Texas

Eagle Support Birdie Support Par Support

GCBAA Executive Board Members amp Staff

Tony Altum amp Steve Smyers Education in full swing

GCBAA Charter Members Bryan Juwig and GCBAA Board Member Rick Williamson LASCO Fittings Inc

Personal Tour of Maridoe Golf Club ndash Tim Hubbard Steve Smyers Ian Williams Samantha Huff Rick Williamson Mike Perez amp Justin Apel

Golf Course Shaper Jake Cope amp Justin Apel

16

Monday August 1Sticks for Kids Golf Outing

amp Opening Reception Tuesday August 2

Full Day Education Program with Awards Dinner amp Auction Wednesday August 3

Irrigation Symposium amp Board of Directors Meeting

Networking bull Family Fun bull Education bull PGA Championship

HYATT REGENCY GCBAA HEADQUARTER HOTEL HOME OF THE STATUE OF LIBERTY

JULY 28 - 31SPRINGFIELD NJ

GCBAA 2016 SUMMER MEETING

JERSEY CITY NJ bull AUGUST 1-3 2016

Registration Open at gcbaaorgnews-eventssummer-meeting17

Junersquos Arizona Regional Meeting a SuccessGCBAA almost beat the heat of Arizona by scheduling its second regional meeting June 8 at Mesa Country Club We were told we missed the mild weather before a heat wave had settled in for our meeting Fortunately the roof of the Diamondbacks stadium was closed for our Tuesday night opening event watching the Arizona Diamondbacks play the Tampa Bay Rays On Wednesday the group began early with the always insightful GCBAA Member Henry DeLozier of Global Golf Advisors Henry offers optimism of the golf market by utilizing trends they are seeing in the development world Henry and GCBAA both promote the message to our membership to be well versed and educated to be more than low bid on projects There are ways that the membership can position themselves to be a resource to golf facilities GCBAA members offered education and trends of products used in construction including Ted Fist with Capillary Concrete Randy Hamilton with Profile Products and Joe Traficano with West Coast Turf We also welcomed representatives from local allied organizations Jeff Jensen of GCSAA as well as local ASGCA members Gary Brawley and Forrest Richardson Guest presenters Bert Hagen with Stotz Equipment and Jeff Frair with Empire Machinery provided continuing education on challenges contractors are facing with equipment maintenance We once again thank all of our attendees and sponsors who were a part of the event

Eagle Support Birdie Support Par Support

Forrest Richardson amp Steve Sakurai

ASGCA Member Gary Brawley

Regional Meeting underway in Arizona Members and guests networking between sessions

Group photo ndash Wrapping up the Arizona Meeting

GCBAA Guests enjoying the Diamondbacks Game

18

GCBAA Leadership represented at ASGCArsquos Annual Meeting

Reminder of the Caterpillar Partnership with the GCBAA Foundation

GCBAA Executive Director Justin Apel and President Scott Veazey were honored to be guests at the 70th Annual gathering of the American Society of Golf Course Architects in Washington DC April 24-26 The meeting hosted over 100 members and spouses as well as nearly 30 special guests Outgoing President Steve Smyers has been a great friend to GCBAA and we congratulate him on his presidency The education agenda featured some unique discussions and presentations A fitting presentation for the area in which the meeting was held was a presentation on ldquoPresidents Who Golfrdquo given by Jonathan Cummings What followed was a healthy discussion on the changes in the golferrsquos expectations from generation to generation There is a significant change in what the generation of baby boomers has for expectations in their golf experience course location and condition while the younger generations of X Y and Millennials are all about the experience of who they are playing with This changes course operations design and the future of the game to cater to this upcoming generation of golfers The remaining education agenda featured a diverse discussion from bunker liners and WOTUS to allied updates and of course networking on the golf course Congratulations to the 2016 Donald Ross Award honoree Michael Bamberger and Greg Martin as he was introduced as ASGCA incoming president

Are you signed up We shared in our last issue details of our new partnership program with Caterpillar Inc and the GCBAA Foundation Caterpillar Inc and the Cat dealer network through their Cat Rental National Accounts Program has created an incentive program to further Caterpillarrsquos commitment to supporting the GCBAA its Foundation and the game of golf

This program will recognize the collective rental volume of GCBAA Members and reward a rebate of one half of one percent (05) rental volume for our membership to the GCBAA and Foundation

To begin you will need to sign and return the voluntary agreement identifying your interest in supporting the GCBAA Foundation and this program Copies are available of the agreement by contacting the GCBAA Executive Office or GCBAA Member Chris Caccavale Rental National Account Manager Caterpillar Inc caccavale_christopher_mcatcom or (570) 647-9157 Next you simply continue to rent machines from a participating Cat dealer Cat dealers and their Cat Rental Stores have nearly 800 locations where you can rent a full line of Cat machines including attachments work tools and even non-Cat equipment such as pumps utility carts and other golf course related equipment to complete your projects

Justin Apel amp Gary Brawley

19

The GCBAA has been working on a program for individual members who might need specialized insurance coverage for

their business GCBAA has partnered with a proven agency and would like to invite you to check and see if it works for you and your business INSPRO Insurance Agency Inc in Lincoln Nebraska can easily compare your current coverage with their offerings as well as offer advice on making sure you have all of the coverages for the type of work you are involved in This is a completely voluntary program and we know by comparing some of our members who have already participated in the program that nearly 50 savings are available on Errors and Omissions Insurance as well as Professional Liability coverage Contact the GCBAA office for more information

Dismal River Trip (Mullen NE) - Ewing IrrigationIncludes (2) rounds of golf for a foursome at Dismal River Golf Club (1) night of lodging at Dismal River Golf Club and transportation from Arizona or Texas via Ewing Jet to and from North Platte

Disney Vacation Package - The Toro CompanyPackage includes a 4-Day3-night stay in one room at the Caribbean Beach Coronado Springs Port Orleans French Quarter or Port Orleans Riverside Resort (based upon availability) and four 4-Day Park Hopper Passes to the Magic Kingdom Animal Kingdom Epcot Center and Hollywood Studios

(2) Tickets to the 2016 Ryder Cup at Hazeltine National Golf Club in Chaska MN (Saturday amp Sunday) - Duininck GolfTickets are International Pavilion tickets Actual tickets will not be available until mid-late August

$500 Home Depot Gift Card - Fleetwood Services LLC

Scotty Cameron X7M Putter - Profile Products LLC

28-Day Rental of Rubber Tracked Skid-Steer Loader - Sunbelt Rentals

Stihl Weedeater - Greenville Turf amp Tractor

GolfBuddy WT5 GPS Watch - Profile Products LLC

(4) Greg Norman Autographed Sticks for Kids Bags - Greg Norman

Greg Norman Collection Straw Hat autographed by Greg Norman - Great White Shark Enterprises LLC

Greg Norman Collection Baseball Cap autographed by Greg Norman - Great White Shark Enterprises LLC

Photo autographed by Greg Norman - Great White Shark Enterprises LLC

Wags Grillinrsquo Rub Gift Basket - Dennis Wagner

ISCO Goodie Basket - ISCO Industries IncBackpack Tervis Tumblers Camelback water bottle umbrella and Pro V1 golf balls

Check the GCBAA website for updated items and to donate

GCBAA Offers New Member Benefit Program

Donations pouring in for next monthrsquos Foundation Auction amp Raffle

GCBAA Attends National Alliance for Accessible Golf Meeting

The National Alliance for Accessible Golf is an organization working to ensure the opportunity for all individuals with disabilities to play the game of golf Formed in the summer of 2001 the Alliance

is represented by major golf recreation and therapeutic organizations in the United States including the Golf Course Builders Association of America GCBAA serves on the Alliance Board of Directors and met with other board members after National Golf Day in May The Club Managers Association of America in Alexandria VA hosted the group for a daylong meeting While the agenda consisted of the regular housekeeping items for any board the group also discussed successes of the programs the Alliance oversees The Alliance Grant Program has funded 96 locations since 2010 $722050 in total amount funds have been awarded in 26 states helping approximately 9000 individuals with disabilities enjoy the game of golf These grants provide awareness training and funding for programs to help golfers with disabilities learn and transition into playing the game of golf Keep up the good work NAAG

2015 Awards Auction and Dinner ndash Colorado Springs CO

20

A000-043303-6 (Profile Golf Ad)Color 4color

Size T - 80 x 1175 B - 85 x 1225 L - 75 x 100

SIZE B GCBAA Newsletter-Earth Shaping News

Contact Us for On-Site Consultation and Soil Evaluation

golfprofileproductscom bull wwwprofilegolfcom bull 8002076457

For any site condition you might face we are here to meet

that challenge Nasty soil Out-of-spec sands Vertical

embankments Near-drought conditions Monsoon rains

As the worldrsquos largest manufacturer of erosion control

turf establishment and soil amendment products Profile is backed

by a team of experts and a global distribution network You

can count on ProfileGolftrade to bring the know-how anywhere

in the world to deliver holistic cost-effective solutions

Meeting your challenges from

every angle

EROSION CONTROL bull VEGETATIVE ESTABLISHMENT bull ROOTZONE DEVELOPMENT

21

Like the foundation of any structure a properly built subgrade is critical to the successful construction of a putting green In many cases building the subgrade is the most difficult part of the process but it also is the most important When building a green to USGA construction guidelines extra care must be taken to create a quality foundation This will allow subsequent construction steps to be accomplished effectively

The USGA Recommendations For a Method of Putting Green Construction state that the subgrade should conform to the general slope of the finished grade Placing grade stakes on 20-foot intervals typically provides enough information to achieve the general contours of the finished green However in cases where extreme precision is required a more intensive staking scheme may be necessary

During shaping every effort should be made to ensure that the subgrade is stable and unlikely to settle or shift If the subgrade is built from fill material it is imperative to build in stages or ldquoliftsrdquo When building in lifts the final subgrade elevation is reached 10-15

feet at a time The soil should be compacted at each stage to eliminate any air pockets and reduce the risk of settling If the subgrade material is wet and resists proper compaction one option is to remove the base soil and spread it out to dry Once the soil dries it can be replaced and used to build a firm subgrade If the soils are inherently unstable it may be necessary to lay geotextile fabric over the finished subgrade to prevent the gravel layer from sinking into the soil However do not cover drainage lines with geotextile fabric install the fabric either beneath the pipes or between the drainage lines

After the subgrade has been shaped smaller equipment generally is used to smooth and further compact the subgrade During this stage any large clods (greater than one inch in diameter) should be eliminated and any low areas where water might accumulate should be filled Cavity walls should be steep enough to prevent large differences in the depth of mix near the edge of the green Vertical walls are easier to create when coring out an existing green while sloped walls are more common when building a new green

A quality subgrade is essential to successful green construction without it all future steps in the construction process will be compromised For more information on putting green construction refer to the USGA Green Sectionrsquos digital collections ldquoBuilding the USGA Green Tips for Successrdquo and ldquoA Guide to Constructing the USGA Putting Greenrdquo Additional resources on putting green construction and other topics can be found on the Course Care section of USGAorg

ALLIED ASSOCIATIONS

A Foundation For Success Tips for Building a USGA Green Subgrade

A quality subgrade is essential to successful green construction (Photo Credit Brett Hochstein)

22

In April CMAA announced the creation of regional one-day summits designed to bring together a clubrsquos General ManagerCEO and the Club President or a Board Member for cooperative education on club leadership and governance The GovernanceLeadership

Summits will provide a structured environment to engage some of the best ideas and practices evident in clubs from around the country

This idea was born out of the successful Pre-Conference Workshop Executive Leadership at a Higher Level presented by Dick Kopplin and Kurt Kuebler CCM Kopplin amp Kuebler LLC The full day workshop in San Diego CA united the clubrsquos General Manager and President for education focusing on key success strategies

CMAArsquos Senior Vice President of Professional Development Jason Koenigsfeld PhD shared ldquoOur members raved about this session and expressed the need to bring this type of education to their boards in their local areas We know it is difficult for board members to travel to our Conference and thus we created six regional and easily accessible workshops for 2016 and early 2017rdquo

The first summit was held June 15 at Baltusrol Golf Club in Springfield NJ with more than 65 club General Managers and Board Members in attendance and hosted by General ManagerCOO Kevin P Vitale CCM

The summit provided a concentrated day of education balancing theory and practice on the topic of Private Club Board Governance and Leadership The day began with Dick Kopplin and Kurt Kuebler CCM of Kopplin amp Kuebler LLC setting the stage for effective governance models and organizational structure Kuebler explored multiple governance topics including organizational health industry trends leading club best practices roles and responsibilities term limits board and committee orientations and board self-evaluations

Kopplin shared ldquoEveryone committed to the GovernanceLeadership Summit concept truly believes this could be a game changer in the private club world Based on the comments over the past few years from the CMAA

Pre-Conference Workshops it has been evident that Club Presidents in particular are eager for this kind of information and education The value of the summits is not only inherent in the educational offerings but the opportunity to network with other Club Presidents and General ManagerCEO to discuss best practices relevant for each participating clubrdquo

The Interactive Panel Discussion on Current Governance Challenges was facilitated by Tom Wallace CCM and included Vitale and John Reid the Treasurer Finance Chair and Board of Governor Baltusrol Golf Club

After lunch and an attendee networking break the focus moved to change and innovation management presented by Jeff McFadden CCM CCE the CEO of the Union League of Philadelphia McFadden tackled the difficulties of forward thinking to meet member needs the evolution of the club industry effective member engagement and how the use of technology can benefit the club

Next CMAA CEO Jeff Morgan FASAE CAE and Jason Koenigsfeld dove into change and evolution and why clubs must evolve The discussion focused on the importance of engagement of multigenerations of members strategically setting up the board and data-driven decisions vs emotional decision making As well Morgan explored several change strategy models ndash VUCA Pestel and Competitive Forces

Dick Kopplin closed out the day with a focus on how General Managers and Board members can work together to building a long-lasting community and share the dayrsquos key take-a-ways Afterwards attendees adjourned for more informal networking hosted at Baltusrol Golf Club

Additional summits will be presented Desert Mountain Club in Scottsdale AZ (August 12) Bent Tree Country Club in Dallas TX (August 26) The Olympic Club in San Francisco CA (September 12) Conway Farms Golf Club in Chicago IL (September 20) and the Atlanta Athletic Club Atlanta GA (January 19 2017) Additional sites are in development for 2017

For more information please visit wwwcmaaorggovernancesummit

CMAA Tees Up Good Governance Through Regional GovernanceLeadership Summits

23

NGCOA

ALLIED ASSOCIATIONS

The NGCOA recently completed the development of a new strategic plan and we would like to share where we currently are And because strategic planning is such a journey as opposed to a race with a clear finish line wersquod also like to give you a sense of whatrsquos to come

A new strategic plan often comes with the hiring of a new leader But our purpose was more than that We decided a new way forward was needed after watching the Great Recession impact your businesses We saw the pressure course owners and operators were under to operate profitably And we understood the new economy forced you to question the value of everything including the value the NGCOA brought to your business

We now have a comprehensive plan designed to achieve our vision of being your most valuable business resource and advocate It centers around three key efforts education advocacy and commerce

On the education front we are already creating additional content to complement Golf Business while providing a deeper dive on subjects most important to you This is taking shape in a robust offering of webinars and podcasts at new educational events and on information-sharing platforms like our highly-successful Accelerate which in addition to its active listserv is already housing a full library of articles whitepapers and more In any form you can be confident the information will be relevant easy to access pragmatic and actionable In short content that makes you smarter and more competitive

We are committing more than ever to protecting our membersrsquo and the industryrsquos best interests For the first time the NGCOA is investing to become the leading advocate for golf courses not only on public policy issues but on intra-industry influences affecting

your business Nowhere is this more evident than in the recent hiring of a director of advocacy to lead this effort Whether working with allied groups to fight regulatory threats or establishing standards to facilitate more favorable relationships with tee-time distributors rest assured ownersrsquo and operatorsrsquo collective voices are being heard

The NGCOA sees its role as being a partner facilitating business activity for members Education and advocacy play roles but there is a specific effort in our plan to build sound progressive programs and services that enhance economic growth and vitality for your business and the industry at large Not unlike a chamber of commerce your association wants to assist in bringing you business That can take many formsmdashthe most obvious being by attracting and developing new players But new food-and-beverage programs creating alternative uses for facilities and more are also key to success The NGCOA team led by our new director of commerce will be developing and bringing these opportunities to members very soon

The strategic process is a journey The best ones donrsquot end up on a bookshelf gathering dust but executed daily and refined based on results Wersquore prepared to do just that

Again this plan was built by listening carefully to what members want and need In doing so the importance of listening and two-way conversations were once again reinforced Therersquos no other way something as important as a strategic plan can be accomplished For that matter therersquos no other way for the NGCOA to fulfill its mission

Joe Rice is the Chief Strategy Officer of the National Golf Course Owners Association

Embarking on a New Journey The NGCOA is instituting a new strategic plan in order to become the most valuable business resource and advocate for golf course owners and operators

24

At this yearrsquos Golf Business Symposium NGF presented our latest findings on the junior golf market a segment that is bigger and more diverse than many observers realize And a group that should give us reasons to be optimistic about the gamersquos future

Today the number of junior golfersmdashdefined as individuals between the ages of 6 and 17 who played at least one round of golf in the past yearmdashis nearly 3 million Twenty years ago in 1995 the number of junior golfers was also nearly 3 million However to assume nothing has changed is to miss a much more interesting story

Between 1995 and 2004 thanks in part to the presence and resonance of Tiger Woods the number of junior golfers shot up reaching a peak of 41 million But beginning in 2005 and due largely to the global economic crisis golf participation in this set fell steadily bottoming out in 2011 at 24 million Since then wersquove seen healthy growth of 25 back to 3 million in 2015

But more important than the overall number is the demographic make-up of those 3 million kids Because in key areas golf is making very important inroads

Females

In 1995 girls made up only 17 of all junior golfers Today they total one third To put that into perspective the overall proportion of female golfers (age 6+) has hovered around 20 percent for as far back as NGF has tracked participation Girls are getting and accepting the message that golf can be both welcoming and fun This would seem to be the result of increased visibility of the LPGA and its young stars as well as innovative programs like LPGA Girls Golf and possibly longer-term effects of Title IX

Non-Caucasians

Similar to the growing proportion of junior girls who played in 2015 the number of non-white juniors has

grown as well Twenty years ago only 1 out of 17 junior golfers was non-Caucasian Today that number is nearly 1 out of 3 Thatrsquos an impressive rise and speaks to the broader appeal of professional golf the power of institutions like The First Tee inclusive programs across the country and demographic changes in the US population

Lest you think these two shifts in demographics also reflect shrinking economic power today two-thirds of all junior golfers come from households making $75000 a rise of nearly 20 from 20 years ago More diversity has come with more spending power and points toward a future golfing population that far more accurately mirrors the countryrsquos population

Starting Younger

And therersquos another trend that could prove beneficial to the industry in the years to come Todayrsquos junior golfers are coming to the game younger There are 50 more junior golfers under age 12 than there were in 1995 This is a good sign because research shows that the age of introduction positively affects the level of engagement

In NGFrsquos recent Millennial research we found that Millennials who started playing before age 14 are nearly twice as likely to become Core golfers (those who play 8 or more rounds a year and account for more than 90 of total rounds and spending) Therersquos also a much stronger level of enjoyment among Millennials who start golf early Four out of five say

The Changing Face of Junior Golf

CONTINUED ON PAGE 26

25

By Rhett Evans CEO

ldquoThank yourdquo is a simple phrase that means so much Yet we often save it for special occasions or for someone who comes to our rescue in a time of need For example I know I donrsquot say ldquothank yourdquo nearly enough to my wife Colleen who

takes care of things at home while Irsquom on the road for GCSAA business

Itrsquos not only an important sentiment to express in our personal relationships though Itrsquos also essential to communicate appreciation in our professional roles Research has shown that employees will work harder when their boss conveys appreciation for their efforts Saying ldquothank yourdquo is a sign of respect for another person and it indicates you donrsquot take that person for granted I hope each of you takes the time to thank your staff for a job well done

Another hope of mine is that golfers have taken the time to thank you for your work in the golf course management profession After all you take care of the biggest and most vital asset any golf facility has ndash the golf course

Perhaps you saw our ldquoThank a Golf Course Superintendentrdquo commercials last year on Golf Channel These spots featured some of the best golfers in the game offering the tag line ldquoIf you love golf like I do thank a golf course superintendentrdquo

This year GCSAA has added celebrities to the lineup of those voicing their thanks for the work you do every day The new commercial features stars such as Grammy Award-winning entertainer Justin Timberlake NFL Hall-of Famer John Elway and NBA Hall-of-Famer Charles Barkley in a 30-second spot airing now through October on Golf Channel

Along with the commercial wersquore running a sweepstakes to take full advantage of the momentum from the ldquoThank a Golf Course Superintendentrdquo campaign The winner will receive a trip for two to the 2016 American Century Celebrity Championship in July in Lake Tahoe Nev Get all the details at wwwgcsaaorgthankasuper

The Value of lsquoThank Yoursquothey enjoy the game ldquovery muchrdquo (thatrsquos 20 higher than among those who started later) and 85 say they are ldquovery likelyrdquo to continue playing as they get older

Perceptions of the game are a strong indicator of enjoyment frequency of play volume of spending and likelihood to continue playing NGFrsquos Millennial research showed that those who start younger have more positive perceptions about the game and fewer negative ones than those who picked up the game later They strongly agree that golf is a good form of exercise a great family activity time well spent a good way to enjoy the outdoors even cool Those younger adopters disagree more strongly with assertions that golf is dull or boring bad for the environment elitist and exclusionary or is an old manrsquos sport

The industry should be encouraged by what wersquore learning about the youngest golfers Golf rsquos efforts to attract more demographically diverse youngsters seem to be working and with more kids picking up golf at a younger age there is hope that this next generation of golfers will remain committed to the game throughout their lifetime Still wersquove only scratched the surface in terms of truly understanding todayrsquos juniors We need to delve more deeply into these positive signs which is why the NGF will soon begin an in-depth study the largest of its kind on the Centennials (those born since 1997) Yoursquoll be hearing more about the study and our findings in the months to come

ALLIED ASSOCIATIONS

26

Wersquoll promote the contest with TV and radio spots as well as through print advertisements in GCM and affiliated chapter publications If your chapter publication can help spread the word abou the campaign and contest please contact our marketing and communications team for more information Russell Sypowicz associate director of marketing at rsypowiczgcsaaorg or Craig Smith director of communications and media relations at csmithgcsaaorg

In the end however this campaign is not about the number of entries for a sweepstakes Our goal is to educate golfers about all that superintendents do to provide enjoyment for those playing the game and hopefully to inspire them to reach out to you to say ldquothank yourdquo in person

Several superintendents have shared with me and with our staff about just such instances at their facilities One was Paul Latshaw CGCS and director of grounds operations at Muirfield Village Golf Club in Dublin Ohio the host course for the Memorial Tournament each year

As you probably know Muirfield is Jack Nicklausrsquo pride and joy and Nicklaus was the lead figure in the ldquoThank a Golf Course Superintendentrdquo commercial last year He went out of his way to support our campaign and he was just as gracious when I had the chance to thank him in person He knows how hard Latshaw works

ldquoI always have been a Nicklaus fan even to the point of working some for his design firm for two years early on in my career at Muirfieldrdquo says Latshaw who is in his 13th year aty Muirfield Village ldquoMr Nicklaus has always placed a value on agronomuy and the superintendent I donrsquot know of any other design firm that has had agronomists on staff or as consultants

ldquoSo when Mr Nicklaus took the time to support us and our profession that meant the world to me Irsquove had members too take notice and stop to say lsquothank yoursquo It makes me proud to be a superintendent and I appreciate all that GCSAA is doing to elevate our profession So lsquothank yoursquo GCSAArdquo

No thank you Paul And thank you to all our members who work each day to deliver the best conditions they can for golfers while protecting the environment and our natural resources

new members

ASSOCIATE MEMBERS

Atlantic Irrigation Specialties Inc111 Lafayette AvenueN White Plains NY 10603Phone (800) 878-8873Contact Fred RappEmail frappatlanticirrigationcom Atlantic Irrigation Specialties is a full service Rain Bird golf irrigation distributor supplying eight (8) states in northeast and Mid-Atlantic

Blackburn Mfg Co908 W Hwy 275Neligh NE 68756Phone (800) 942-5816Contact Christa Blackburn-SchindlerEmail infoblackburnflagcom Blackburn Mfg Co is unmatched in quality marking flags with the best customer service in the industry for over 60 years Marking Flags Posting Signs Inverted Marking Paint All Flagging Tape Measuring Tapes Utility location athletic field and pavement striping paint safety zone supplies barricade tape

BUILDERIRRIGATION CONTRACTOR APPLICANT

Diamond Golf International Inc23753 Sonata DriveMurrieta CA 92562-4662Phone (951) 696-0426Contact Salvador RodriguezEmail saulrodriguez82hotmailcom Website wwwdiamondgolfmx Golf course construction agronomist consulting lake building consulting design

PROFESSIONAL MEMBER

Tony Altum ndash AS Altum amp Associates10311 Towne RoadCarmel IN 46032Phone (317) 679-3285Contact Tony AltumEmail taltumasaltumcom Website wwwasaltumcom AS Altum amp Associates has built a reputation in the golfing community as one of the worldrsquos most trusted leaders in irrigation design and consulting

27

2016 Rossi Recipient Jim Moore Retires from USGA

If you know the USGA Green Section then you are bound to have had the pleasure of interacting with Jim or Kay Moore both of whom retired on June 1 2016 Both Jim and Kay joined the USGA Green Section in 1984 as director of the Green Sectionrsquos former Mid-Continent Region and as administrative assistant for the region respectively

Jim Moore has worked in multiple functions over 32 years of dedicated service to the USGA He was instrumental in leading and coordinating the collaboration of the 2004 revision of the USGA Recommendations For a Method of Putting Green Construction Most recently Moore led the USGA Green Section Education and Outreach program During his tenure Moore also provided years of dedicated service as a member of the USGA Green Section Turfgrass and Environmental Research Committee a role in which he will continue after retiring

Both Jim and Kay have made lasting impressions on the USGA and the golf industry through their combined 64 years of service They will be missed by their USGA colleagues and the thousands of golf courses they helped along the way

West Coast Turf Offering Three New Varieties to Minimize Water Use

West Coast Turf has expanded their inventory to include three new drought tolerant varieties West Coast Native Bentgrass (Agrostis pallens)

Hillside Native Fine Fescue and Kurapia turf alternative groundcover for landscape and golf course use

ldquoNative grasses are playing an important role in landscaping with water conservative plants and Kurapia is something exciting and completely different than anything we have ever grown We are constantly looking for the best varieties to minimize water useldquo said John Marman West Coast Turf rsquos vice president of sales and marketing

West Coast Native Bentgrass (Agrostis pallens) is a cool season grass with rich deep green color and withstands light foot traffic It requires half of the water of customary cool season turf and half the mowing and maintenance It can also be left un-mowed creating the floppy look of a natural meadow

Hillside Native Fine Fescue is perfect for relaxed landscapes and slope stabilization It has a deep rootzone thus making it extremely drought tolerant It is slow growing with loose slim leafed blades

Kurupira is a University of California tested drought tolerant turf alternative groundcover Once established it requires less water and little maintenance It grows close to the ground and if left un-mowed is covered with small white sterile flowers most of the year

ldquoWe like that not everyone has to have the exact same looking lawn or green areas These new grasses and the groundcover allow for some diversity and creativity in landscape design You donrsquot have to sacrifice your lawn to be environmentally responsible Choose the right variety and water wiselyrdquo

West Coast Turf is a full-service sod stolonization and hydroseeding company with 5 offices throughout California and Arizona and headquarters in Palm Desert CA West Coast Turf grows more than 30 varieties of natural turf

MOVERS amp SHAPERS

28

GCBAA MEETINGS CALENDAR

2016 Summer MeetingAugust 1-3 2016Hyatt Regency Jersey City - Jersey City NJ

2017 Summer MeetingAugust 8-10 2017Omni Charlotte - Charlotte NC

Future Golf Industry Show SitesFebruary 8-9 2017Orange County Convention Center - Orlando FL

February 7-8 2018Henry B Gonzalez Convention Center - San Antonio TX

MAY 18 2016National Golf Day - Washington DC

Avendra Signs National Agreement with JacobsenAgreement includes all US-based Marriott properties

Jacobsenreg a Textron Inc (NYSE TXT) company recently signed new national account agreement with Avendra

The agreement with Avendra will allow all US-based Marriott properties to purchase Jacobsen equipment at exclusive member pricing Marriott currently has 18 properties with 24 golf course facilities in the United States

Avendra is North Americarsquos leading procurement services provider serving the hospitality and lodging industries Avendra customers gain access to contracts leveraging over $4 billion of annual purchases expert advisory services and in-depth purchasing data and analysis The company is headquartered in Rockville MD and has regional offices throughout North America For more information please call (866)-AVENDRA or visit wwwAvendracom

Avendra selected Jacobsen after the company spent several months testing and reviewing Jacobsenrsquos full line of turf maintenance equipment

ldquoWersquore very excited to be working with Avendra and Marriott propertiesrdquo said David Withers President and CEO of Jacobsen ldquoWe look forward to helping Marriott properties throughout the US present superior conditions for their customersrdquo

movers amp shapers sodseedsoil

Does your company have exciting news to share

Wersquoll help you spread the wordContact Samantha Huff samantha_huffgcbaaorg

or call 402-476-4444

Life is short Sod it

Quality Variety Service

888893-8873westcoastturfcom

Put your trust in West Coast Turf

Featuring over 30+ grasses including bentSt Augustinezoysia bermuda paspalum blue rye kikuyu and fescue

Installation hydroseeding and NEW TopMaker Field recycling leveling dethatching and renovation services available

EQUIPMENT

DEPENDABLE EQUIPMENThellipWHEN amp WHERE YOU NEED IT

Designed exclusively for GCBAA members The Cat Rental Store National Account Rental Program provides access to the industryrsquos largest selection of golf course building renovation and maintenance equipment including specialized attachments More than 500 Cat Rental Store locations nationwide have a full range of equipmentmdashCatreg and other leading brandsmdashwhen and where you need them

To help you and your customers grow the game a portion of every rental will be donated to the GCBAA Foundation to support the participation of underprivileged children in the Sticks for Kids Program

For more information about the range of equipment and the special rental rates available to GCBAA members please Email CatRentalNationalAccountscatcom

copy 2016 Caterpillar All Rights Reserved CAT CATERPILLAR BUILT FOR IT their respective logos ldquoCaterpillar Yellowrdquo the ldquoPower Edgerdquo trade dress as well as corporate and product identity used herein are trademarks of Caterpillar and may not be used without permission

For Dealer Sales Personnel reg

Mini Hydraulic Excavators and Work Tools

Field Reference Guide

3016C 3018C3025C 303C CR3035C CR 304C CR305C CR

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IRRIGATION amp DRAINAGEsodseedsoil

No water hammer issues No over pressure problems No spring turn-ons through cold brittle pipe

Tap into our 50+ years of golf irrigation expertise1-800-345-ISCO

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Surge Guardtrade golf fittings reduces the risk of crotch failure caused by water hammer and cyclic fatigue common with standard Sch 40 fittings in Golf Course and Commercial Irrigation systems

Now Available in 2frac12 inch Tee and 2frac12 inch 90deg 45deg and 22frac12deg Elbows

wwwlascofittingscom

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Innovators in proven pumping solutions

for 30 years

800-356-6686 watertronicscom

copy 2016 Lindsay All rights reserved

31

Golf Course BuildersAssociation of America6040 S 58th St Suite D Lincoln NE 68516

ADDRESS SERVICE REQUESTED

PRESORTEDSTANDARD

US POSTAGEPAID

LINCOLN NEPERMIT 40

What They Said on Social Media

Follow us on Facebook amp Twitter

9

Are You Prepared for a Transgender Employee

An issue that has been impossible to miss over the last year is the treatment and accommodation of transgender individuals As employers you should be thinking about how to handle the treatment of transgender employees as well as how to handle training and concerns with your other employees This is a politically and emotionally charged issue and there are no easy answers that will satisfy everyone so what should you do

Several government agencies as well as the President have all made clear their positions on the treatment of transgender individuals Specifically regarding employers of transgender employees the Equal Employment Opportunity Commission (EEOC) and the Department of Laborrsquos (DOL) Occupational Safety and Health Administration (OSHA) have stated their positions with respect to the issue

The EEOC has settled several lawsuits against employers of transgender employees over the last few years While no federal law directly prohibits discrimination based on sexual orientation or gender identity the EEOC has used Title VII of the Civil Rights Act of 1964 which prohibits ldquosexrdquo discrimination and harassment to pursue these lawsuits From these cases it has become evident as to what the EEOC expects out of employers

The EEOC recommends that employers include gender identity in non-discrimination and no-harassment policies This policy should generally provide that discrimination or harassment against transgender individuals will not be tolerated whether the behavior comes from employees customers clients or anyone else Employers should also conduct annual training on avoiding discrimination based on any protected class including gender identity gender dysphoria and sex stereotyping The training should be mandatory for all employees Further managers supervisors and others who work in a human resource capacity are encouraged to undergo more extensive training on these issues

Your employees should refer to a transgender employee as their identified gender and use their gender-identified name Employees who deliberately refer to another employeersquos biological gender or original name would be discriminating against and harassing the transgender employee This discrimination could result in a lawsuit

against both the employee and the employer

When an employee requests that the employer change the employeersquos records to reflect a different gender or name the EEOCrsquos position is that the employer should do as requested The employer should do so without asking for medical records or other requests in an attempt to probe into the employeersquos medical details While the EEOCrsquos position is not clear with respect to a request to verify that an employeersquos legal name has changed this is presumably allowed so to avoid issues with the IRS and the Social Security Administration However even if a transgender employee has not legally changed their name they should still be referred to by their identified name in day to day employment conditions

With respect to restroom use the EEOC simply requires an employer to allow the transgender employee to use the restroom which is ldquocommensurate with their gender identityrdquo without any limitations Again an employer is not entitled to request any medical records proving gender-reassignment therapy or surgery

Further an employerrsquos health benefits plan should not have exclusions based only on sex or gender dysphoria As an example if the benefit plan provides for hormone therapy for any other type of medical condition the plan should also provide hormone therapy for an employee going through a gender reassignment process

Similarly directed at employees OSHA has formally published their position in a release titled ldquoA Guide to Restroom Access for Transgender Workersrdquo OSHA takes the position that ldquobathroom restrictions can result in employees avoiding using restrooms entirely while at work which can lead to potentially serious physical injury or illnessrdquo Therefore OSHA states that all workers should be permitted to use the restroom that corresponds with their gender identity Employees may also choose to use a single-occupancy gender-neutral restroom but should not be required to use such restroom OSHA along with the EEOC states that employees should not ask for verification or legal documentation in order to have access to gender-appropriate facilities

In July of 2014 President Obama signed Executive

HUMAN RESOURCES

BY JACK L SHULTZ amp KRAMER L LYONS LAW CLERK - OrsquoNEILL HEINRICH DAMKROGER BERGMEYER amp SHULTZ PC LLO

10

Order 13672 extending protection in hiring and employment to transgender individuals Specifically it prohibits discrimination on the basis of gender identity by federal contractors in both hiring and daily employment conditions While this order is only binding on federal contractors it demonstrates that the position of the White House is similar to the EEOC and OSHA There are also many states that have enacted transgender specific laws and regulations

Employers should use caution and be cognizant of this issue as the EEOC has been diligently prosecuting these types of discrimination cases While no federal law directly prohibits discrimination or harassment of transgender employees the EEOC and OSHA have found other ways to successfully penalize employers Your state may also have laws or regulations directly prohibiting discrimination and harassment of transgender employees If an employee has stated that they now identify with a different gender and have a new name the employer should accept the employeersquos declaration The employerrsquos other employees should also be trained to avoid discrimination and harassment of their transgender coworkers

Editorrsquos Note This article is not intended to provide legal advice to our readers Rather this article is intended to alert our readers to new and developing issues and to provide some common sense answers to complex legal questions Readers are urged to consult their own legal counsel or the authors of this article if the reader wishes to obtain a specific legal opinion regarding how these legal standards may apply to their particular circumstances The authors of this article Jack L Shultz and Kramer L Lyons Senior Certified Law Student can be contacted at 402434-3000 or at OrsquoNeill Heinrich Damkroger Bergmeyer amp Shultz PC LLO PO Box 82028 Lincoln NE 68501-2028 jshultzohdbslawcom

The evening will play host to our ldquoBuy From Withinrdquo Reception recognizing GCBAA associate members who continue to provide the very best in service to our builder membership and the industry as a whole Following the reception will be our awards dinner live and silent auction and announcement of the raffle winners Keep in mind that all proceeds benefit the GCBAA Foundation and its supporting programs We encourage you to visit the Summer Meeting webpage for a current list of auction items that have been generously donated

After whatrsquos sure to be an electric night the Summer Meeting wraps Wednesday with the Board of Directors meeting and coinciding education that is irrigation specific Certified Builder Members will have the opportunity to take the Certified Irrigation Contractor exam during this time as well With the meeting adjourning on Wednesday we hope yoursquoll consider sticking around for the remainder of the week to experience this historic city

Please contact the office with any questions regarding next monthrsquos Summer Meeting We are here to help you register book your hotel rooms assist with sponsorship opportunities and everything in between We look forward to seeing you next month

PGA Championship Admission

The PGA Championship will take place July 28-31 at Baltusrol Golf Club in Springfield New Jersey Your 2016 GCBAA membership card when accompanied by a photo ID offers you complimentary grounds admission into the tournament Check out wwwpgacompgachampionship for additional information on the tournament

CONTINUED FROM FRONT PAGE

GCBAA Set to gather in Jersey City for its Summer Meeting

11

DEVELOPERrsquoS GUIDE

NOT Business as Usual

Developers ndash like golf course builders ndash have changed in very basic and impactful ways The results will be widespread diverse and unlike the housing boom cycle that was so generous for golf course builders

The concept of a ldquodeveloperrdquo has changed Private club boards and individual golf course owners are todayrsquos developers The result is smaller projects with highly focused intentions such as new tees and bunkers renovated greens and or dedicated drainage and arboreal projects

Many of the large-scale residential developers and builders have shelved past methods for community development and as a consequence golf courses were assigned different priorities and preferences Golf remains a lifestyle priority for many of the largest homebuilding companies These companies are re-sorting the timeline for golf courses which have been a drag on internal rates of return Smaller and less expensive amenities such as fitness facilities and Starbucks-type venues substitute wellness and socialization as the highly attractive early-in-the-project amenities

The shift in thinking is worrisome to many golf course builders and tests their collective commitment However GCBAA members have now experienced the greatest housing booms in the history of the planet ndash and with it one of the greatest growth surges in new golf course development Likewise builders have survived the worst economic declines since the Great Depression Such dramatic highs and lows provide wisdom insight and a heckuva roller-coaster ride

What does the future hold for golf course builders GCBAA builders must develop new and more efficient methods in order to unlock emerging opportunities

Understanding that they now operate within a new business paradigm golf course builders must implement several key changes in process

1 Be small and act BIG Golf course builders must be ever more resourceful solution providers for developers of all types The shift to smaller projects

directed by servant leaders and club volunteers means that GCBAA members need to refine their project management and redundant communication skills Only on certain projects will GCBAA members be dealing with college-educated engineers and project supervisors

2 Recognize that funding will be a point of pressure for clients and of opportunity for builders who can be good shepherds of project resources

3 Support where and how golf fits into the overall plan Golf remains important to more than 24 million people according to the National Golf Foundationrsquos April 2016 update Golf remains ldquostickyrdquo with its core audience segments and churns roughly 3 million golfers per year Three million into the game and roughly the same number who leave golf for reasons such as time and economic constraint

Opportunities are emerging for GCBAA members Most opportunities are local in nature smaller in scope and budget and more demanding due to lack of experience for ldquodevelopersrdquo The opportunity lies in the fact that GCBAA builders can fill important needs

New projects will surface in states such as Arizona California the Carolinas Florida Georgia Nevada and Texas Almost 80 of the top 50 new residential communities from 2015 launched within these states

Solutions must be on a smaller scale and ready-to-demand Most developments will source capital from local resources such as member assessments local banks and wealthy individuals Builders who can be nimble responsive and on-budget will prosper

Four big takeaways for golf course builders

1 After a significant market correction golf remains a primary amenity and land-planning solution for most property developers And golf retains advantageous ldquopullrdquo for 40- to 70-year age cohorts of high household income and educational attainment New types of ldquodevelopersrdquo have

BY HENRY DELOZIER GLOBAL GOLF ADVISORS

12

emerged they are club committees and boards of directors

2 It is NOT business as usual Most successful builders will have changed their methods and systems while continuing to rely upon experienced expert and proven people

3 The opportunities that are attainable requires that small companies act big by sharing procurement expertise and network reach Big builders must use their strengths of access to capital and people to act small by being on-point and highly accessible and

4 Advanced customer relationship management is essential for every golf course builder ndash whether the developer is a club or a homebuilding company Get to know everyone and see that you are known to everyone

Henry DeLozier is a principal at Global Golf Advisors the largest consulting company in the world specialized in golf-related businesses wwwglobalgolfadvisorscom

FUTURE MAJOR GOLF EVENTS

MastersAugusta National Golf Club Augusta GA

2017 ndash April 6-9

2018 ndash April 5-8

US Open2017Erin HillsErin WI ndash June 12-18

2018Shinnecock Hills Golf ClubSouthampton NY ndash June 14-17

British Open2016Royal Troon Golf ClubJuly 14-17Scotland

2017Royal Birkdale Golf ClubJuly 20-23England

2018Carnoustie Golf LinksJuly 19-22Scotland

PGA Championship2016 Baltustrol Golf ClubSpringfield NJ ndash July 28-31

2017Quail HollowCharlotte NC ndash August 10-13

2018Bellerive Country ClubSt Louis MO ndash August ndash TBA

GCBAA Welcomes New Charter Member Lepanto Golf Construction

The GCBAA is pleased to welcome Lepanto Golf Construction Inc as the associationrsquos 49th Charter Member Lepanto Golf is a Certified Builder Certified Renovation Builder and Irrigation Contractor With nearly 30 years of golf course industry experience Lepanto Golf is recognized as one of the premier contractors with experience at all levels from new construction projects to the smaller renovation projects All made possible with a loyal and talented staff whose key personnel have been together since the creation of the company

Lepanto Golf Construction Inc is based in Pomona Park FL While most of their projects have centered around South Florida their crews and specialized golf course construction equipment have recently completed projects throughout the Eastern United States such as Massachusetts New York Virginia Michigan Illinois and as far west as Arkansas and Texas

Lepanto Golf has had the opportunity to work with many of the industryrsquos premier golf course architects at some of the most highly regarded golf clubs in the country Whether constructing a new golf course or restoring a classic masterpiece Lepanto Golf takes great pride in their attention to detail and high quality of work

Lepanto Golf is looking forward to a bright future and growth alongside of GCBAA and its fellow members

Please join us in welcoming Lepanto Golf Construction as GCBAArsquos 49th Charter Member

Medalist Golf Club Hole 18 - Hobe Sound FL

Winchester Country Club Hole 9 - Boston MA

Winchester Country Club Hole 14 - Boston MA

14

Fleetwood Services LLC Welcomed as GCBAArsquos 50th Charter Member

The GCBAA is pleased to welcome Fleetwood Services LLC as the associationrsquos 50th Charter Member Fleetwood Services LLC is an Associate Builder of GCBAA and has been building and renovating golf courses since 2010

Based in Dallas TX Fleetwood Services LLC is owned and operated by Robert and Pam Fleetwood Robert has been in the golf course construction and development business since 1986 and has built more than 250

courses Fleetwood Services LLC employs over 50 personnel who have the knowledge needed to complete every aspect of a project in a timely manner

Fleetwood Services LLC has completed

over 140 jobs for various golf courses and country clubs both public and private since 2010 The following are completed 18 hole remodels including irrigation performed by the Texas-based golf course construction company

- Rolling Hills Arlington TX ndash Designed by Colligan Golf

- Squaw Creek Golf Course Willow Park TX ndash Designed by Colligan Golf

- Rockwood Golf Course Fort Worth TX ndash Designed by Colligan Golf

- Maridoe Golf Course Carrollton TX ndash Designed by Steve Smyers

Please join us in welcoming Fleetwood Services as GCBAArsquos 50th Charter Member

Charter Membership is reserved for GCBAA members who demonstrate a strong interest in continuing the success and growth of the organization and express their support by making a one-time minimum contribution of $10000 in addition to annual membership dues

Photos courtesy of Fleetwood Services LLC

15

GCBAA Regional Meeting amp Executive Board Meeting tee off in Texas

Tuesday April 12 members of the GCBAA Executive Board held their spring meeting in Addison Texas Executive Board Members included Immediate Past President Rick Boylan current President Scott Veazey Incoming President Pat Karnick Treasurer Judd Duininck Vice President Dennis Wagner Secretary Ellen Davis and special guest GCBAA Board Member Mark Creighton GCBAA Executive Director Justin Apel and Program Planning Manager Samantha Huff were also present Staff provided summaries of the 2016 Golf Industry Show in San Diego as well as other activities the executive office is working on The group then joined early arrivals for the following dayrsquos Regional Meeting at the Topgolf facility in Carrollton TX

On Wednesday April 13 over 50 attendees converged on Maridoe Golf Club for the first GCBAA Regional Meeting of 2016 The golf course formerly known as Honors Golf Club was undergoing a complete renovation Just outside of the meeting area of the club house the group could witness acres of the property completely under renovation Course architect and ASGCA Past President Steve Smyers along with GCBAA Charter Member Fleetwood Services LLC amp Certified Builder Heritage Links are assisting with the design and construction Course irrigation designer and GCBAA Member Tony Altum of AS Altum amp Associates provided insight on irrigation trends as well as a very interesting update from the Director of Golf Services at Topgolf Libby Godlove We appreciate the support from our regional allied contacts USGA Green Section John Daniels GCSAA Field Representative Brian Cloud and Chuck Higgins PGA of America regional manager Steve Smyers and golf course superintendent Shawn Westacott were also on hand to discuss the Maridoe project GCBAA Charter Members Rain Bird Profile Products and ADSHancor each shared installation techniques of their products and we wrapped up with best management practices for operating and maintaining equipment with David Haggerty of Kubota We would like to thank all of our attendees and sponsors for a great couple of days in Texas

Eagle Support Birdie Support Par Support

GCBAA Executive Board Members amp Staff

Tony Altum amp Steve Smyers Education in full swing

GCBAA Charter Members Bryan Juwig and GCBAA Board Member Rick Williamson LASCO Fittings Inc

Personal Tour of Maridoe Golf Club ndash Tim Hubbard Steve Smyers Ian Williams Samantha Huff Rick Williamson Mike Perez amp Justin Apel

Golf Course Shaper Jake Cope amp Justin Apel

16

Monday August 1Sticks for Kids Golf Outing

amp Opening Reception Tuesday August 2

Full Day Education Program with Awards Dinner amp Auction Wednesday August 3

Irrigation Symposium amp Board of Directors Meeting

Networking bull Family Fun bull Education bull PGA Championship

HYATT REGENCY GCBAA HEADQUARTER HOTEL HOME OF THE STATUE OF LIBERTY

JULY 28 - 31SPRINGFIELD NJ

GCBAA 2016 SUMMER MEETING

JERSEY CITY NJ bull AUGUST 1-3 2016

Registration Open at gcbaaorgnews-eventssummer-meeting17

Junersquos Arizona Regional Meeting a SuccessGCBAA almost beat the heat of Arizona by scheduling its second regional meeting June 8 at Mesa Country Club We were told we missed the mild weather before a heat wave had settled in for our meeting Fortunately the roof of the Diamondbacks stadium was closed for our Tuesday night opening event watching the Arizona Diamondbacks play the Tampa Bay Rays On Wednesday the group began early with the always insightful GCBAA Member Henry DeLozier of Global Golf Advisors Henry offers optimism of the golf market by utilizing trends they are seeing in the development world Henry and GCBAA both promote the message to our membership to be well versed and educated to be more than low bid on projects There are ways that the membership can position themselves to be a resource to golf facilities GCBAA members offered education and trends of products used in construction including Ted Fist with Capillary Concrete Randy Hamilton with Profile Products and Joe Traficano with West Coast Turf We also welcomed representatives from local allied organizations Jeff Jensen of GCSAA as well as local ASGCA members Gary Brawley and Forrest Richardson Guest presenters Bert Hagen with Stotz Equipment and Jeff Frair with Empire Machinery provided continuing education on challenges contractors are facing with equipment maintenance We once again thank all of our attendees and sponsors who were a part of the event

Eagle Support Birdie Support Par Support

Forrest Richardson amp Steve Sakurai

ASGCA Member Gary Brawley

Regional Meeting underway in Arizona Members and guests networking between sessions

Group photo ndash Wrapping up the Arizona Meeting

GCBAA Guests enjoying the Diamondbacks Game

18

GCBAA Leadership represented at ASGCArsquos Annual Meeting

Reminder of the Caterpillar Partnership with the GCBAA Foundation

GCBAA Executive Director Justin Apel and President Scott Veazey were honored to be guests at the 70th Annual gathering of the American Society of Golf Course Architects in Washington DC April 24-26 The meeting hosted over 100 members and spouses as well as nearly 30 special guests Outgoing President Steve Smyers has been a great friend to GCBAA and we congratulate him on his presidency The education agenda featured some unique discussions and presentations A fitting presentation for the area in which the meeting was held was a presentation on ldquoPresidents Who Golfrdquo given by Jonathan Cummings What followed was a healthy discussion on the changes in the golferrsquos expectations from generation to generation There is a significant change in what the generation of baby boomers has for expectations in their golf experience course location and condition while the younger generations of X Y and Millennials are all about the experience of who they are playing with This changes course operations design and the future of the game to cater to this upcoming generation of golfers The remaining education agenda featured a diverse discussion from bunker liners and WOTUS to allied updates and of course networking on the golf course Congratulations to the 2016 Donald Ross Award honoree Michael Bamberger and Greg Martin as he was introduced as ASGCA incoming president

Are you signed up We shared in our last issue details of our new partnership program with Caterpillar Inc and the GCBAA Foundation Caterpillar Inc and the Cat dealer network through their Cat Rental National Accounts Program has created an incentive program to further Caterpillarrsquos commitment to supporting the GCBAA its Foundation and the game of golf

This program will recognize the collective rental volume of GCBAA Members and reward a rebate of one half of one percent (05) rental volume for our membership to the GCBAA and Foundation

To begin you will need to sign and return the voluntary agreement identifying your interest in supporting the GCBAA Foundation and this program Copies are available of the agreement by contacting the GCBAA Executive Office or GCBAA Member Chris Caccavale Rental National Account Manager Caterpillar Inc caccavale_christopher_mcatcom or (570) 647-9157 Next you simply continue to rent machines from a participating Cat dealer Cat dealers and their Cat Rental Stores have nearly 800 locations where you can rent a full line of Cat machines including attachments work tools and even non-Cat equipment such as pumps utility carts and other golf course related equipment to complete your projects

Justin Apel amp Gary Brawley

19

The GCBAA has been working on a program for individual members who might need specialized insurance coverage for

their business GCBAA has partnered with a proven agency and would like to invite you to check and see if it works for you and your business INSPRO Insurance Agency Inc in Lincoln Nebraska can easily compare your current coverage with their offerings as well as offer advice on making sure you have all of the coverages for the type of work you are involved in This is a completely voluntary program and we know by comparing some of our members who have already participated in the program that nearly 50 savings are available on Errors and Omissions Insurance as well as Professional Liability coverage Contact the GCBAA office for more information

Dismal River Trip (Mullen NE) - Ewing IrrigationIncludes (2) rounds of golf for a foursome at Dismal River Golf Club (1) night of lodging at Dismal River Golf Club and transportation from Arizona or Texas via Ewing Jet to and from North Platte

Disney Vacation Package - The Toro CompanyPackage includes a 4-Day3-night stay in one room at the Caribbean Beach Coronado Springs Port Orleans French Quarter or Port Orleans Riverside Resort (based upon availability) and four 4-Day Park Hopper Passes to the Magic Kingdom Animal Kingdom Epcot Center and Hollywood Studios

(2) Tickets to the 2016 Ryder Cup at Hazeltine National Golf Club in Chaska MN (Saturday amp Sunday) - Duininck GolfTickets are International Pavilion tickets Actual tickets will not be available until mid-late August

$500 Home Depot Gift Card - Fleetwood Services LLC

Scotty Cameron X7M Putter - Profile Products LLC

28-Day Rental of Rubber Tracked Skid-Steer Loader - Sunbelt Rentals

Stihl Weedeater - Greenville Turf amp Tractor

GolfBuddy WT5 GPS Watch - Profile Products LLC

(4) Greg Norman Autographed Sticks for Kids Bags - Greg Norman

Greg Norman Collection Straw Hat autographed by Greg Norman - Great White Shark Enterprises LLC

Greg Norman Collection Baseball Cap autographed by Greg Norman - Great White Shark Enterprises LLC

Photo autographed by Greg Norman - Great White Shark Enterprises LLC

Wags Grillinrsquo Rub Gift Basket - Dennis Wagner

ISCO Goodie Basket - ISCO Industries IncBackpack Tervis Tumblers Camelback water bottle umbrella and Pro V1 golf balls

Check the GCBAA website for updated items and to donate

GCBAA Offers New Member Benefit Program

Donations pouring in for next monthrsquos Foundation Auction amp Raffle

GCBAA Attends National Alliance for Accessible Golf Meeting

The National Alliance for Accessible Golf is an organization working to ensure the opportunity for all individuals with disabilities to play the game of golf Formed in the summer of 2001 the Alliance

is represented by major golf recreation and therapeutic organizations in the United States including the Golf Course Builders Association of America GCBAA serves on the Alliance Board of Directors and met with other board members after National Golf Day in May The Club Managers Association of America in Alexandria VA hosted the group for a daylong meeting While the agenda consisted of the regular housekeeping items for any board the group also discussed successes of the programs the Alliance oversees The Alliance Grant Program has funded 96 locations since 2010 $722050 in total amount funds have been awarded in 26 states helping approximately 9000 individuals with disabilities enjoy the game of golf These grants provide awareness training and funding for programs to help golfers with disabilities learn and transition into playing the game of golf Keep up the good work NAAG

2015 Awards Auction and Dinner ndash Colorado Springs CO

20

A000-043303-6 (Profile Golf Ad)Color 4color

Size T - 80 x 1175 B - 85 x 1225 L - 75 x 100

SIZE B GCBAA Newsletter-Earth Shaping News

Contact Us for On-Site Consultation and Soil Evaluation

golfprofileproductscom bull wwwprofilegolfcom bull 8002076457

For any site condition you might face we are here to meet

that challenge Nasty soil Out-of-spec sands Vertical

embankments Near-drought conditions Monsoon rains

As the worldrsquos largest manufacturer of erosion control

turf establishment and soil amendment products Profile is backed

by a team of experts and a global distribution network You

can count on ProfileGolftrade to bring the know-how anywhere

in the world to deliver holistic cost-effective solutions

Meeting your challenges from

every angle

EROSION CONTROL bull VEGETATIVE ESTABLISHMENT bull ROOTZONE DEVELOPMENT

21

Like the foundation of any structure a properly built subgrade is critical to the successful construction of a putting green In many cases building the subgrade is the most difficult part of the process but it also is the most important When building a green to USGA construction guidelines extra care must be taken to create a quality foundation This will allow subsequent construction steps to be accomplished effectively

The USGA Recommendations For a Method of Putting Green Construction state that the subgrade should conform to the general slope of the finished grade Placing grade stakes on 20-foot intervals typically provides enough information to achieve the general contours of the finished green However in cases where extreme precision is required a more intensive staking scheme may be necessary

During shaping every effort should be made to ensure that the subgrade is stable and unlikely to settle or shift If the subgrade is built from fill material it is imperative to build in stages or ldquoliftsrdquo When building in lifts the final subgrade elevation is reached 10-15

feet at a time The soil should be compacted at each stage to eliminate any air pockets and reduce the risk of settling If the subgrade material is wet and resists proper compaction one option is to remove the base soil and spread it out to dry Once the soil dries it can be replaced and used to build a firm subgrade If the soils are inherently unstable it may be necessary to lay geotextile fabric over the finished subgrade to prevent the gravel layer from sinking into the soil However do not cover drainage lines with geotextile fabric install the fabric either beneath the pipes or between the drainage lines

After the subgrade has been shaped smaller equipment generally is used to smooth and further compact the subgrade During this stage any large clods (greater than one inch in diameter) should be eliminated and any low areas where water might accumulate should be filled Cavity walls should be steep enough to prevent large differences in the depth of mix near the edge of the green Vertical walls are easier to create when coring out an existing green while sloped walls are more common when building a new green

A quality subgrade is essential to successful green construction without it all future steps in the construction process will be compromised For more information on putting green construction refer to the USGA Green Sectionrsquos digital collections ldquoBuilding the USGA Green Tips for Successrdquo and ldquoA Guide to Constructing the USGA Putting Greenrdquo Additional resources on putting green construction and other topics can be found on the Course Care section of USGAorg

ALLIED ASSOCIATIONS

A Foundation For Success Tips for Building a USGA Green Subgrade

A quality subgrade is essential to successful green construction (Photo Credit Brett Hochstein)

22

In April CMAA announced the creation of regional one-day summits designed to bring together a clubrsquos General ManagerCEO and the Club President or a Board Member for cooperative education on club leadership and governance The GovernanceLeadership

Summits will provide a structured environment to engage some of the best ideas and practices evident in clubs from around the country

This idea was born out of the successful Pre-Conference Workshop Executive Leadership at a Higher Level presented by Dick Kopplin and Kurt Kuebler CCM Kopplin amp Kuebler LLC The full day workshop in San Diego CA united the clubrsquos General Manager and President for education focusing on key success strategies

CMAArsquos Senior Vice President of Professional Development Jason Koenigsfeld PhD shared ldquoOur members raved about this session and expressed the need to bring this type of education to their boards in their local areas We know it is difficult for board members to travel to our Conference and thus we created six regional and easily accessible workshops for 2016 and early 2017rdquo

The first summit was held June 15 at Baltusrol Golf Club in Springfield NJ with more than 65 club General Managers and Board Members in attendance and hosted by General ManagerCOO Kevin P Vitale CCM

The summit provided a concentrated day of education balancing theory and practice on the topic of Private Club Board Governance and Leadership The day began with Dick Kopplin and Kurt Kuebler CCM of Kopplin amp Kuebler LLC setting the stage for effective governance models and organizational structure Kuebler explored multiple governance topics including organizational health industry trends leading club best practices roles and responsibilities term limits board and committee orientations and board self-evaluations

Kopplin shared ldquoEveryone committed to the GovernanceLeadership Summit concept truly believes this could be a game changer in the private club world Based on the comments over the past few years from the CMAA

Pre-Conference Workshops it has been evident that Club Presidents in particular are eager for this kind of information and education The value of the summits is not only inherent in the educational offerings but the opportunity to network with other Club Presidents and General ManagerCEO to discuss best practices relevant for each participating clubrdquo

The Interactive Panel Discussion on Current Governance Challenges was facilitated by Tom Wallace CCM and included Vitale and John Reid the Treasurer Finance Chair and Board of Governor Baltusrol Golf Club

After lunch and an attendee networking break the focus moved to change and innovation management presented by Jeff McFadden CCM CCE the CEO of the Union League of Philadelphia McFadden tackled the difficulties of forward thinking to meet member needs the evolution of the club industry effective member engagement and how the use of technology can benefit the club

Next CMAA CEO Jeff Morgan FASAE CAE and Jason Koenigsfeld dove into change and evolution and why clubs must evolve The discussion focused on the importance of engagement of multigenerations of members strategically setting up the board and data-driven decisions vs emotional decision making As well Morgan explored several change strategy models ndash VUCA Pestel and Competitive Forces

Dick Kopplin closed out the day with a focus on how General Managers and Board members can work together to building a long-lasting community and share the dayrsquos key take-a-ways Afterwards attendees adjourned for more informal networking hosted at Baltusrol Golf Club

Additional summits will be presented Desert Mountain Club in Scottsdale AZ (August 12) Bent Tree Country Club in Dallas TX (August 26) The Olympic Club in San Francisco CA (September 12) Conway Farms Golf Club in Chicago IL (September 20) and the Atlanta Athletic Club Atlanta GA (January 19 2017) Additional sites are in development for 2017

For more information please visit wwwcmaaorggovernancesummit

CMAA Tees Up Good Governance Through Regional GovernanceLeadership Summits

23

NGCOA

ALLIED ASSOCIATIONS

The NGCOA recently completed the development of a new strategic plan and we would like to share where we currently are And because strategic planning is such a journey as opposed to a race with a clear finish line wersquod also like to give you a sense of whatrsquos to come

A new strategic plan often comes with the hiring of a new leader But our purpose was more than that We decided a new way forward was needed after watching the Great Recession impact your businesses We saw the pressure course owners and operators were under to operate profitably And we understood the new economy forced you to question the value of everything including the value the NGCOA brought to your business

We now have a comprehensive plan designed to achieve our vision of being your most valuable business resource and advocate It centers around three key efforts education advocacy and commerce

On the education front we are already creating additional content to complement Golf Business while providing a deeper dive on subjects most important to you This is taking shape in a robust offering of webinars and podcasts at new educational events and on information-sharing platforms like our highly-successful Accelerate which in addition to its active listserv is already housing a full library of articles whitepapers and more In any form you can be confident the information will be relevant easy to access pragmatic and actionable In short content that makes you smarter and more competitive

We are committing more than ever to protecting our membersrsquo and the industryrsquos best interests For the first time the NGCOA is investing to become the leading advocate for golf courses not only on public policy issues but on intra-industry influences affecting

your business Nowhere is this more evident than in the recent hiring of a director of advocacy to lead this effort Whether working with allied groups to fight regulatory threats or establishing standards to facilitate more favorable relationships with tee-time distributors rest assured ownersrsquo and operatorsrsquo collective voices are being heard

The NGCOA sees its role as being a partner facilitating business activity for members Education and advocacy play roles but there is a specific effort in our plan to build sound progressive programs and services that enhance economic growth and vitality for your business and the industry at large Not unlike a chamber of commerce your association wants to assist in bringing you business That can take many formsmdashthe most obvious being by attracting and developing new players But new food-and-beverage programs creating alternative uses for facilities and more are also key to success The NGCOA team led by our new director of commerce will be developing and bringing these opportunities to members very soon

The strategic process is a journey The best ones donrsquot end up on a bookshelf gathering dust but executed daily and refined based on results Wersquore prepared to do just that

Again this plan was built by listening carefully to what members want and need In doing so the importance of listening and two-way conversations were once again reinforced Therersquos no other way something as important as a strategic plan can be accomplished For that matter therersquos no other way for the NGCOA to fulfill its mission

Joe Rice is the Chief Strategy Officer of the National Golf Course Owners Association

Embarking on a New Journey The NGCOA is instituting a new strategic plan in order to become the most valuable business resource and advocate for golf course owners and operators

24

At this yearrsquos Golf Business Symposium NGF presented our latest findings on the junior golf market a segment that is bigger and more diverse than many observers realize And a group that should give us reasons to be optimistic about the gamersquos future

Today the number of junior golfersmdashdefined as individuals between the ages of 6 and 17 who played at least one round of golf in the past yearmdashis nearly 3 million Twenty years ago in 1995 the number of junior golfers was also nearly 3 million However to assume nothing has changed is to miss a much more interesting story

Between 1995 and 2004 thanks in part to the presence and resonance of Tiger Woods the number of junior golfers shot up reaching a peak of 41 million But beginning in 2005 and due largely to the global economic crisis golf participation in this set fell steadily bottoming out in 2011 at 24 million Since then wersquove seen healthy growth of 25 back to 3 million in 2015

But more important than the overall number is the demographic make-up of those 3 million kids Because in key areas golf is making very important inroads

Females

In 1995 girls made up only 17 of all junior golfers Today they total one third To put that into perspective the overall proportion of female golfers (age 6+) has hovered around 20 percent for as far back as NGF has tracked participation Girls are getting and accepting the message that golf can be both welcoming and fun This would seem to be the result of increased visibility of the LPGA and its young stars as well as innovative programs like LPGA Girls Golf and possibly longer-term effects of Title IX

Non-Caucasians

Similar to the growing proportion of junior girls who played in 2015 the number of non-white juniors has

grown as well Twenty years ago only 1 out of 17 junior golfers was non-Caucasian Today that number is nearly 1 out of 3 Thatrsquos an impressive rise and speaks to the broader appeal of professional golf the power of institutions like The First Tee inclusive programs across the country and demographic changes in the US population

Lest you think these two shifts in demographics also reflect shrinking economic power today two-thirds of all junior golfers come from households making $75000 a rise of nearly 20 from 20 years ago More diversity has come with more spending power and points toward a future golfing population that far more accurately mirrors the countryrsquos population

Starting Younger

And therersquos another trend that could prove beneficial to the industry in the years to come Todayrsquos junior golfers are coming to the game younger There are 50 more junior golfers under age 12 than there were in 1995 This is a good sign because research shows that the age of introduction positively affects the level of engagement

In NGFrsquos recent Millennial research we found that Millennials who started playing before age 14 are nearly twice as likely to become Core golfers (those who play 8 or more rounds a year and account for more than 90 of total rounds and spending) Therersquos also a much stronger level of enjoyment among Millennials who start golf early Four out of five say

The Changing Face of Junior Golf

CONTINUED ON PAGE 26

25

By Rhett Evans CEO

ldquoThank yourdquo is a simple phrase that means so much Yet we often save it for special occasions or for someone who comes to our rescue in a time of need For example I know I donrsquot say ldquothank yourdquo nearly enough to my wife Colleen who

takes care of things at home while Irsquom on the road for GCSAA business

Itrsquos not only an important sentiment to express in our personal relationships though Itrsquos also essential to communicate appreciation in our professional roles Research has shown that employees will work harder when their boss conveys appreciation for their efforts Saying ldquothank yourdquo is a sign of respect for another person and it indicates you donrsquot take that person for granted I hope each of you takes the time to thank your staff for a job well done

Another hope of mine is that golfers have taken the time to thank you for your work in the golf course management profession After all you take care of the biggest and most vital asset any golf facility has ndash the golf course

Perhaps you saw our ldquoThank a Golf Course Superintendentrdquo commercials last year on Golf Channel These spots featured some of the best golfers in the game offering the tag line ldquoIf you love golf like I do thank a golf course superintendentrdquo

This year GCSAA has added celebrities to the lineup of those voicing their thanks for the work you do every day The new commercial features stars such as Grammy Award-winning entertainer Justin Timberlake NFL Hall-of Famer John Elway and NBA Hall-of-Famer Charles Barkley in a 30-second spot airing now through October on Golf Channel

Along with the commercial wersquore running a sweepstakes to take full advantage of the momentum from the ldquoThank a Golf Course Superintendentrdquo campaign The winner will receive a trip for two to the 2016 American Century Celebrity Championship in July in Lake Tahoe Nev Get all the details at wwwgcsaaorgthankasuper

The Value of lsquoThank Yoursquothey enjoy the game ldquovery muchrdquo (thatrsquos 20 higher than among those who started later) and 85 say they are ldquovery likelyrdquo to continue playing as they get older

Perceptions of the game are a strong indicator of enjoyment frequency of play volume of spending and likelihood to continue playing NGFrsquos Millennial research showed that those who start younger have more positive perceptions about the game and fewer negative ones than those who picked up the game later They strongly agree that golf is a good form of exercise a great family activity time well spent a good way to enjoy the outdoors even cool Those younger adopters disagree more strongly with assertions that golf is dull or boring bad for the environment elitist and exclusionary or is an old manrsquos sport

The industry should be encouraged by what wersquore learning about the youngest golfers Golf rsquos efforts to attract more demographically diverse youngsters seem to be working and with more kids picking up golf at a younger age there is hope that this next generation of golfers will remain committed to the game throughout their lifetime Still wersquove only scratched the surface in terms of truly understanding todayrsquos juniors We need to delve more deeply into these positive signs which is why the NGF will soon begin an in-depth study the largest of its kind on the Centennials (those born since 1997) Yoursquoll be hearing more about the study and our findings in the months to come

ALLIED ASSOCIATIONS

26

Wersquoll promote the contest with TV and radio spots as well as through print advertisements in GCM and affiliated chapter publications If your chapter publication can help spread the word abou the campaign and contest please contact our marketing and communications team for more information Russell Sypowicz associate director of marketing at rsypowiczgcsaaorg or Craig Smith director of communications and media relations at csmithgcsaaorg

In the end however this campaign is not about the number of entries for a sweepstakes Our goal is to educate golfers about all that superintendents do to provide enjoyment for those playing the game and hopefully to inspire them to reach out to you to say ldquothank yourdquo in person

Several superintendents have shared with me and with our staff about just such instances at their facilities One was Paul Latshaw CGCS and director of grounds operations at Muirfield Village Golf Club in Dublin Ohio the host course for the Memorial Tournament each year

As you probably know Muirfield is Jack Nicklausrsquo pride and joy and Nicklaus was the lead figure in the ldquoThank a Golf Course Superintendentrdquo commercial last year He went out of his way to support our campaign and he was just as gracious when I had the chance to thank him in person He knows how hard Latshaw works

ldquoI always have been a Nicklaus fan even to the point of working some for his design firm for two years early on in my career at Muirfieldrdquo says Latshaw who is in his 13th year aty Muirfield Village ldquoMr Nicklaus has always placed a value on agronomuy and the superintendent I donrsquot know of any other design firm that has had agronomists on staff or as consultants

ldquoSo when Mr Nicklaus took the time to support us and our profession that meant the world to me Irsquove had members too take notice and stop to say lsquothank yoursquo It makes me proud to be a superintendent and I appreciate all that GCSAA is doing to elevate our profession So lsquothank yoursquo GCSAArdquo

No thank you Paul And thank you to all our members who work each day to deliver the best conditions they can for golfers while protecting the environment and our natural resources

new members

ASSOCIATE MEMBERS

Atlantic Irrigation Specialties Inc111 Lafayette AvenueN White Plains NY 10603Phone (800) 878-8873Contact Fred RappEmail frappatlanticirrigationcom Atlantic Irrigation Specialties is a full service Rain Bird golf irrigation distributor supplying eight (8) states in northeast and Mid-Atlantic

Blackburn Mfg Co908 W Hwy 275Neligh NE 68756Phone (800) 942-5816Contact Christa Blackburn-SchindlerEmail infoblackburnflagcom Blackburn Mfg Co is unmatched in quality marking flags with the best customer service in the industry for over 60 years Marking Flags Posting Signs Inverted Marking Paint All Flagging Tape Measuring Tapes Utility location athletic field and pavement striping paint safety zone supplies barricade tape

BUILDERIRRIGATION CONTRACTOR APPLICANT

Diamond Golf International Inc23753 Sonata DriveMurrieta CA 92562-4662Phone (951) 696-0426Contact Salvador RodriguezEmail saulrodriguez82hotmailcom Website wwwdiamondgolfmx Golf course construction agronomist consulting lake building consulting design

PROFESSIONAL MEMBER

Tony Altum ndash AS Altum amp Associates10311 Towne RoadCarmel IN 46032Phone (317) 679-3285Contact Tony AltumEmail taltumasaltumcom Website wwwasaltumcom AS Altum amp Associates has built a reputation in the golfing community as one of the worldrsquos most trusted leaders in irrigation design and consulting

27

2016 Rossi Recipient Jim Moore Retires from USGA

If you know the USGA Green Section then you are bound to have had the pleasure of interacting with Jim or Kay Moore both of whom retired on June 1 2016 Both Jim and Kay joined the USGA Green Section in 1984 as director of the Green Sectionrsquos former Mid-Continent Region and as administrative assistant for the region respectively

Jim Moore has worked in multiple functions over 32 years of dedicated service to the USGA He was instrumental in leading and coordinating the collaboration of the 2004 revision of the USGA Recommendations For a Method of Putting Green Construction Most recently Moore led the USGA Green Section Education and Outreach program During his tenure Moore also provided years of dedicated service as a member of the USGA Green Section Turfgrass and Environmental Research Committee a role in which he will continue after retiring

Both Jim and Kay have made lasting impressions on the USGA and the golf industry through their combined 64 years of service They will be missed by their USGA colleagues and the thousands of golf courses they helped along the way

West Coast Turf Offering Three New Varieties to Minimize Water Use

West Coast Turf has expanded their inventory to include three new drought tolerant varieties West Coast Native Bentgrass (Agrostis pallens)

Hillside Native Fine Fescue and Kurapia turf alternative groundcover for landscape and golf course use

ldquoNative grasses are playing an important role in landscaping with water conservative plants and Kurapia is something exciting and completely different than anything we have ever grown We are constantly looking for the best varieties to minimize water useldquo said John Marman West Coast Turf rsquos vice president of sales and marketing

West Coast Native Bentgrass (Agrostis pallens) is a cool season grass with rich deep green color and withstands light foot traffic It requires half of the water of customary cool season turf and half the mowing and maintenance It can also be left un-mowed creating the floppy look of a natural meadow

Hillside Native Fine Fescue is perfect for relaxed landscapes and slope stabilization It has a deep rootzone thus making it extremely drought tolerant It is slow growing with loose slim leafed blades

Kurupira is a University of California tested drought tolerant turf alternative groundcover Once established it requires less water and little maintenance It grows close to the ground and if left un-mowed is covered with small white sterile flowers most of the year

ldquoWe like that not everyone has to have the exact same looking lawn or green areas These new grasses and the groundcover allow for some diversity and creativity in landscape design You donrsquot have to sacrifice your lawn to be environmentally responsible Choose the right variety and water wiselyrdquo

West Coast Turf is a full-service sod stolonization and hydroseeding company with 5 offices throughout California and Arizona and headquarters in Palm Desert CA West Coast Turf grows more than 30 varieties of natural turf

MOVERS amp SHAPERS

28

GCBAA MEETINGS CALENDAR

2016 Summer MeetingAugust 1-3 2016Hyatt Regency Jersey City - Jersey City NJ

2017 Summer MeetingAugust 8-10 2017Omni Charlotte - Charlotte NC

Future Golf Industry Show SitesFebruary 8-9 2017Orange County Convention Center - Orlando FL

February 7-8 2018Henry B Gonzalez Convention Center - San Antonio TX

MAY 18 2016National Golf Day - Washington DC

Avendra Signs National Agreement with JacobsenAgreement includes all US-based Marriott properties

Jacobsenreg a Textron Inc (NYSE TXT) company recently signed new national account agreement with Avendra

The agreement with Avendra will allow all US-based Marriott properties to purchase Jacobsen equipment at exclusive member pricing Marriott currently has 18 properties with 24 golf course facilities in the United States

Avendra is North Americarsquos leading procurement services provider serving the hospitality and lodging industries Avendra customers gain access to contracts leveraging over $4 billion of annual purchases expert advisory services and in-depth purchasing data and analysis The company is headquartered in Rockville MD and has regional offices throughout North America For more information please call (866)-AVENDRA or visit wwwAvendracom

Avendra selected Jacobsen after the company spent several months testing and reviewing Jacobsenrsquos full line of turf maintenance equipment

ldquoWersquore very excited to be working with Avendra and Marriott propertiesrdquo said David Withers President and CEO of Jacobsen ldquoWe look forward to helping Marriott properties throughout the US present superior conditions for their customersrdquo

movers amp shapers sodseedsoil

Does your company have exciting news to share

Wersquoll help you spread the wordContact Samantha Huff samantha_huffgcbaaorg

or call 402-476-4444

Life is short Sod it

Quality Variety Service

888893-8873westcoastturfcom

Put your trust in West Coast Turf

Featuring over 30+ grasses including bentSt Augustinezoysia bermuda paspalum blue rye kikuyu and fescue

Installation hydroseeding and NEW TopMaker Field recycling leveling dethatching and renovation services available

EQUIPMENT

DEPENDABLE EQUIPMENThellipWHEN amp WHERE YOU NEED IT

Designed exclusively for GCBAA members The Cat Rental Store National Account Rental Program provides access to the industryrsquos largest selection of golf course building renovation and maintenance equipment including specialized attachments More than 500 Cat Rental Store locations nationwide have a full range of equipmentmdashCatreg and other leading brandsmdashwhen and where you need them

To help you and your customers grow the game a portion of every rental will be donated to the GCBAA Foundation to support the participation of underprivileged children in the Sticks for Kids Program

For more information about the range of equipment and the special rental rates available to GCBAA members please Email CatRentalNationalAccountscatcom

copy 2016 Caterpillar All Rights Reserved CAT CATERPILLAR BUILT FOR IT their respective logos ldquoCaterpillar Yellowrdquo the ldquoPower Edgerdquo trade dress as well as corporate and product identity used herein are trademarks of Caterpillar and may not be used without permission

For Dealer Sales Personnel reg

Mini Hydraulic Excavators and Work Tools

Field Reference Guide

3016C 3018C3025C 303C CR3035C CR 304C CR305C CR

CATRENTALSTORECOM

IRRIGATION amp DRAINAGEsodseedsoil

No water hammer issues No over pressure problems No spring turn-ons through cold brittle pipe

Tap into our 50+ years of golf irrigation expertise1-800-345-ISCO

isco-pipecom

AVOID WATER HAZARDS

Install IsCO HDPE GOlf COursE systEms

Surge Guardtrade golf fittings reduces the risk of crotch failure caused by water hammer and cyclic fatigue common with standard Sch 40 fittings in Golf Course and Commercial Irrigation systems

Now Available in 2frac12 inch Tee and 2frac12 inch 90deg 45deg and 22frac12deg Elbows

wwwlascofittingscom

10X Stronger than Schedule 80SURGE GUARDTM

THANK YOU FOR MAKING

US 1 ON TURF

Innovators in proven pumping solutions

for 30 years

800-356-6686 watertronicscom

copy 2016 Lindsay All rights reserved

31

Golf Course BuildersAssociation of America6040 S 58th St Suite D Lincoln NE 68516

ADDRESS SERVICE REQUESTED

PRESORTEDSTANDARD

US POSTAGEPAID

LINCOLN NEPERMIT 40

Are You Prepared for a Transgender Employee

An issue that has been impossible to miss over the last year is the treatment and accommodation of transgender individuals As employers you should be thinking about how to handle the treatment of transgender employees as well as how to handle training and concerns with your other employees This is a politically and emotionally charged issue and there are no easy answers that will satisfy everyone so what should you do

Several government agencies as well as the President have all made clear their positions on the treatment of transgender individuals Specifically regarding employers of transgender employees the Equal Employment Opportunity Commission (EEOC) and the Department of Laborrsquos (DOL) Occupational Safety and Health Administration (OSHA) have stated their positions with respect to the issue

The EEOC has settled several lawsuits against employers of transgender employees over the last few years While no federal law directly prohibits discrimination based on sexual orientation or gender identity the EEOC has used Title VII of the Civil Rights Act of 1964 which prohibits ldquosexrdquo discrimination and harassment to pursue these lawsuits From these cases it has become evident as to what the EEOC expects out of employers

The EEOC recommends that employers include gender identity in non-discrimination and no-harassment policies This policy should generally provide that discrimination or harassment against transgender individuals will not be tolerated whether the behavior comes from employees customers clients or anyone else Employers should also conduct annual training on avoiding discrimination based on any protected class including gender identity gender dysphoria and sex stereotyping The training should be mandatory for all employees Further managers supervisors and others who work in a human resource capacity are encouraged to undergo more extensive training on these issues

Your employees should refer to a transgender employee as their identified gender and use their gender-identified name Employees who deliberately refer to another employeersquos biological gender or original name would be discriminating against and harassing the transgender employee This discrimination could result in a lawsuit

against both the employee and the employer

When an employee requests that the employer change the employeersquos records to reflect a different gender or name the EEOCrsquos position is that the employer should do as requested The employer should do so without asking for medical records or other requests in an attempt to probe into the employeersquos medical details While the EEOCrsquos position is not clear with respect to a request to verify that an employeersquos legal name has changed this is presumably allowed so to avoid issues with the IRS and the Social Security Administration However even if a transgender employee has not legally changed their name they should still be referred to by their identified name in day to day employment conditions

With respect to restroom use the EEOC simply requires an employer to allow the transgender employee to use the restroom which is ldquocommensurate with their gender identityrdquo without any limitations Again an employer is not entitled to request any medical records proving gender-reassignment therapy or surgery

Further an employerrsquos health benefits plan should not have exclusions based only on sex or gender dysphoria As an example if the benefit plan provides for hormone therapy for any other type of medical condition the plan should also provide hormone therapy for an employee going through a gender reassignment process

Similarly directed at employees OSHA has formally published their position in a release titled ldquoA Guide to Restroom Access for Transgender Workersrdquo OSHA takes the position that ldquobathroom restrictions can result in employees avoiding using restrooms entirely while at work which can lead to potentially serious physical injury or illnessrdquo Therefore OSHA states that all workers should be permitted to use the restroom that corresponds with their gender identity Employees may also choose to use a single-occupancy gender-neutral restroom but should not be required to use such restroom OSHA along with the EEOC states that employees should not ask for verification or legal documentation in order to have access to gender-appropriate facilities

In July of 2014 President Obama signed Executive

HUMAN RESOURCES

BY JACK L SHULTZ amp KRAMER L LYONS LAW CLERK - OrsquoNEILL HEINRICH DAMKROGER BERGMEYER amp SHULTZ PC LLO

10

Order 13672 extending protection in hiring and employment to transgender individuals Specifically it prohibits discrimination on the basis of gender identity by federal contractors in both hiring and daily employment conditions While this order is only binding on federal contractors it demonstrates that the position of the White House is similar to the EEOC and OSHA There are also many states that have enacted transgender specific laws and regulations

Employers should use caution and be cognizant of this issue as the EEOC has been diligently prosecuting these types of discrimination cases While no federal law directly prohibits discrimination or harassment of transgender employees the EEOC and OSHA have found other ways to successfully penalize employers Your state may also have laws or regulations directly prohibiting discrimination and harassment of transgender employees If an employee has stated that they now identify with a different gender and have a new name the employer should accept the employeersquos declaration The employerrsquos other employees should also be trained to avoid discrimination and harassment of their transgender coworkers

Editorrsquos Note This article is not intended to provide legal advice to our readers Rather this article is intended to alert our readers to new and developing issues and to provide some common sense answers to complex legal questions Readers are urged to consult their own legal counsel or the authors of this article if the reader wishes to obtain a specific legal opinion regarding how these legal standards may apply to their particular circumstances The authors of this article Jack L Shultz and Kramer L Lyons Senior Certified Law Student can be contacted at 402434-3000 or at OrsquoNeill Heinrich Damkroger Bergmeyer amp Shultz PC LLO PO Box 82028 Lincoln NE 68501-2028 jshultzohdbslawcom

The evening will play host to our ldquoBuy From Withinrdquo Reception recognizing GCBAA associate members who continue to provide the very best in service to our builder membership and the industry as a whole Following the reception will be our awards dinner live and silent auction and announcement of the raffle winners Keep in mind that all proceeds benefit the GCBAA Foundation and its supporting programs We encourage you to visit the Summer Meeting webpage for a current list of auction items that have been generously donated

After whatrsquos sure to be an electric night the Summer Meeting wraps Wednesday with the Board of Directors meeting and coinciding education that is irrigation specific Certified Builder Members will have the opportunity to take the Certified Irrigation Contractor exam during this time as well With the meeting adjourning on Wednesday we hope yoursquoll consider sticking around for the remainder of the week to experience this historic city

Please contact the office with any questions regarding next monthrsquos Summer Meeting We are here to help you register book your hotel rooms assist with sponsorship opportunities and everything in between We look forward to seeing you next month

PGA Championship Admission

The PGA Championship will take place July 28-31 at Baltusrol Golf Club in Springfield New Jersey Your 2016 GCBAA membership card when accompanied by a photo ID offers you complimentary grounds admission into the tournament Check out wwwpgacompgachampionship for additional information on the tournament

CONTINUED FROM FRONT PAGE

GCBAA Set to gather in Jersey City for its Summer Meeting

11

DEVELOPERrsquoS GUIDE

NOT Business as Usual

Developers ndash like golf course builders ndash have changed in very basic and impactful ways The results will be widespread diverse and unlike the housing boom cycle that was so generous for golf course builders

The concept of a ldquodeveloperrdquo has changed Private club boards and individual golf course owners are todayrsquos developers The result is smaller projects with highly focused intentions such as new tees and bunkers renovated greens and or dedicated drainage and arboreal projects

Many of the large-scale residential developers and builders have shelved past methods for community development and as a consequence golf courses were assigned different priorities and preferences Golf remains a lifestyle priority for many of the largest homebuilding companies These companies are re-sorting the timeline for golf courses which have been a drag on internal rates of return Smaller and less expensive amenities such as fitness facilities and Starbucks-type venues substitute wellness and socialization as the highly attractive early-in-the-project amenities

The shift in thinking is worrisome to many golf course builders and tests their collective commitment However GCBAA members have now experienced the greatest housing booms in the history of the planet ndash and with it one of the greatest growth surges in new golf course development Likewise builders have survived the worst economic declines since the Great Depression Such dramatic highs and lows provide wisdom insight and a heckuva roller-coaster ride

What does the future hold for golf course builders GCBAA builders must develop new and more efficient methods in order to unlock emerging opportunities

Understanding that they now operate within a new business paradigm golf course builders must implement several key changes in process

1 Be small and act BIG Golf course builders must be ever more resourceful solution providers for developers of all types The shift to smaller projects

directed by servant leaders and club volunteers means that GCBAA members need to refine their project management and redundant communication skills Only on certain projects will GCBAA members be dealing with college-educated engineers and project supervisors

2 Recognize that funding will be a point of pressure for clients and of opportunity for builders who can be good shepherds of project resources

3 Support where and how golf fits into the overall plan Golf remains important to more than 24 million people according to the National Golf Foundationrsquos April 2016 update Golf remains ldquostickyrdquo with its core audience segments and churns roughly 3 million golfers per year Three million into the game and roughly the same number who leave golf for reasons such as time and economic constraint

Opportunities are emerging for GCBAA members Most opportunities are local in nature smaller in scope and budget and more demanding due to lack of experience for ldquodevelopersrdquo The opportunity lies in the fact that GCBAA builders can fill important needs

New projects will surface in states such as Arizona California the Carolinas Florida Georgia Nevada and Texas Almost 80 of the top 50 new residential communities from 2015 launched within these states

Solutions must be on a smaller scale and ready-to-demand Most developments will source capital from local resources such as member assessments local banks and wealthy individuals Builders who can be nimble responsive and on-budget will prosper

Four big takeaways for golf course builders

1 After a significant market correction golf remains a primary amenity and land-planning solution for most property developers And golf retains advantageous ldquopullrdquo for 40- to 70-year age cohorts of high household income and educational attainment New types of ldquodevelopersrdquo have

BY HENRY DELOZIER GLOBAL GOLF ADVISORS

12

emerged they are club committees and boards of directors

2 It is NOT business as usual Most successful builders will have changed their methods and systems while continuing to rely upon experienced expert and proven people

3 The opportunities that are attainable requires that small companies act big by sharing procurement expertise and network reach Big builders must use their strengths of access to capital and people to act small by being on-point and highly accessible and

4 Advanced customer relationship management is essential for every golf course builder ndash whether the developer is a club or a homebuilding company Get to know everyone and see that you are known to everyone

Henry DeLozier is a principal at Global Golf Advisors the largest consulting company in the world specialized in golf-related businesses wwwglobalgolfadvisorscom

FUTURE MAJOR GOLF EVENTS

MastersAugusta National Golf Club Augusta GA

2017 ndash April 6-9

2018 ndash April 5-8

US Open2017Erin HillsErin WI ndash June 12-18

2018Shinnecock Hills Golf ClubSouthampton NY ndash June 14-17

British Open2016Royal Troon Golf ClubJuly 14-17Scotland

2017Royal Birkdale Golf ClubJuly 20-23England

2018Carnoustie Golf LinksJuly 19-22Scotland

PGA Championship2016 Baltustrol Golf ClubSpringfield NJ ndash July 28-31

2017Quail HollowCharlotte NC ndash August 10-13

2018Bellerive Country ClubSt Louis MO ndash August ndash TBA

GCBAA Welcomes New Charter Member Lepanto Golf Construction

The GCBAA is pleased to welcome Lepanto Golf Construction Inc as the associationrsquos 49th Charter Member Lepanto Golf is a Certified Builder Certified Renovation Builder and Irrigation Contractor With nearly 30 years of golf course industry experience Lepanto Golf is recognized as one of the premier contractors with experience at all levels from new construction projects to the smaller renovation projects All made possible with a loyal and talented staff whose key personnel have been together since the creation of the company

Lepanto Golf Construction Inc is based in Pomona Park FL While most of their projects have centered around South Florida their crews and specialized golf course construction equipment have recently completed projects throughout the Eastern United States such as Massachusetts New York Virginia Michigan Illinois and as far west as Arkansas and Texas

Lepanto Golf has had the opportunity to work with many of the industryrsquos premier golf course architects at some of the most highly regarded golf clubs in the country Whether constructing a new golf course or restoring a classic masterpiece Lepanto Golf takes great pride in their attention to detail and high quality of work

Lepanto Golf is looking forward to a bright future and growth alongside of GCBAA and its fellow members

Please join us in welcoming Lepanto Golf Construction as GCBAArsquos 49th Charter Member

Medalist Golf Club Hole 18 - Hobe Sound FL

Winchester Country Club Hole 9 - Boston MA

Winchester Country Club Hole 14 - Boston MA

14

Fleetwood Services LLC Welcomed as GCBAArsquos 50th Charter Member

The GCBAA is pleased to welcome Fleetwood Services LLC as the associationrsquos 50th Charter Member Fleetwood Services LLC is an Associate Builder of GCBAA and has been building and renovating golf courses since 2010

Based in Dallas TX Fleetwood Services LLC is owned and operated by Robert and Pam Fleetwood Robert has been in the golf course construction and development business since 1986 and has built more than 250

courses Fleetwood Services LLC employs over 50 personnel who have the knowledge needed to complete every aspect of a project in a timely manner

Fleetwood Services LLC has completed

over 140 jobs for various golf courses and country clubs both public and private since 2010 The following are completed 18 hole remodels including irrigation performed by the Texas-based golf course construction company

- Rolling Hills Arlington TX ndash Designed by Colligan Golf

- Squaw Creek Golf Course Willow Park TX ndash Designed by Colligan Golf

- Rockwood Golf Course Fort Worth TX ndash Designed by Colligan Golf

- Maridoe Golf Course Carrollton TX ndash Designed by Steve Smyers

Please join us in welcoming Fleetwood Services as GCBAArsquos 50th Charter Member

Charter Membership is reserved for GCBAA members who demonstrate a strong interest in continuing the success and growth of the organization and express their support by making a one-time minimum contribution of $10000 in addition to annual membership dues

Photos courtesy of Fleetwood Services LLC

15

GCBAA Regional Meeting amp Executive Board Meeting tee off in Texas

Tuesday April 12 members of the GCBAA Executive Board held their spring meeting in Addison Texas Executive Board Members included Immediate Past President Rick Boylan current President Scott Veazey Incoming President Pat Karnick Treasurer Judd Duininck Vice President Dennis Wagner Secretary Ellen Davis and special guest GCBAA Board Member Mark Creighton GCBAA Executive Director Justin Apel and Program Planning Manager Samantha Huff were also present Staff provided summaries of the 2016 Golf Industry Show in San Diego as well as other activities the executive office is working on The group then joined early arrivals for the following dayrsquos Regional Meeting at the Topgolf facility in Carrollton TX

On Wednesday April 13 over 50 attendees converged on Maridoe Golf Club for the first GCBAA Regional Meeting of 2016 The golf course formerly known as Honors Golf Club was undergoing a complete renovation Just outside of the meeting area of the club house the group could witness acres of the property completely under renovation Course architect and ASGCA Past President Steve Smyers along with GCBAA Charter Member Fleetwood Services LLC amp Certified Builder Heritage Links are assisting with the design and construction Course irrigation designer and GCBAA Member Tony Altum of AS Altum amp Associates provided insight on irrigation trends as well as a very interesting update from the Director of Golf Services at Topgolf Libby Godlove We appreciate the support from our regional allied contacts USGA Green Section John Daniels GCSAA Field Representative Brian Cloud and Chuck Higgins PGA of America regional manager Steve Smyers and golf course superintendent Shawn Westacott were also on hand to discuss the Maridoe project GCBAA Charter Members Rain Bird Profile Products and ADSHancor each shared installation techniques of their products and we wrapped up with best management practices for operating and maintaining equipment with David Haggerty of Kubota We would like to thank all of our attendees and sponsors for a great couple of days in Texas

Eagle Support Birdie Support Par Support

GCBAA Executive Board Members amp Staff

Tony Altum amp Steve Smyers Education in full swing

GCBAA Charter Members Bryan Juwig and GCBAA Board Member Rick Williamson LASCO Fittings Inc

Personal Tour of Maridoe Golf Club ndash Tim Hubbard Steve Smyers Ian Williams Samantha Huff Rick Williamson Mike Perez amp Justin Apel

Golf Course Shaper Jake Cope amp Justin Apel

16

Monday August 1Sticks for Kids Golf Outing

amp Opening Reception Tuesday August 2

Full Day Education Program with Awards Dinner amp Auction Wednesday August 3

Irrigation Symposium amp Board of Directors Meeting

Networking bull Family Fun bull Education bull PGA Championship

HYATT REGENCY GCBAA HEADQUARTER HOTEL HOME OF THE STATUE OF LIBERTY

JULY 28 - 31SPRINGFIELD NJ

GCBAA 2016 SUMMER MEETING

JERSEY CITY NJ bull AUGUST 1-3 2016

Registration Open at gcbaaorgnews-eventssummer-meeting17

Junersquos Arizona Regional Meeting a SuccessGCBAA almost beat the heat of Arizona by scheduling its second regional meeting June 8 at Mesa Country Club We were told we missed the mild weather before a heat wave had settled in for our meeting Fortunately the roof of the Diamondbacks stadium was closed for our Tuesday night opening event watching the Arizona Diamondbacks play the Tampa Bay Rays On Wednesday the group began early with the always insightful GCBAA Member Henry DeLozier of Global Golf Advisors Henry offers optimism of the golf market by utilizing trends they are seeing in the development world Henry and GCBAA both promote the message to our membership to be well versed and educated to be more than low bid on projects There are ways that the membership can position themselves to be a resource to golf facilities GCBAA members offered education and trends of products used in construction including Ted Fist with Capillary Concrete Randy Hamilton with Profile Products and Joe Traficano with West Coast Turf We also welcomed representatives from local allied organizations Jeff Jensen of GCSAA as well as local ASGCA members Gary Brawley and Forrest Richardson Guest presenters Bert Hagen with Stotz Equipment and Jeff Frair with Empire Machinery provided continuing education on challenges contractors are facing with equipment maintenance We once again thank all of our attendees and sponsors who were a part of the event

Eagle Support Birdie Support Par Support

Forrest Richardson amp Steve Sakurai

ASGCA Member Gary Brawley

Regional Meeting underway in Arizona Members and guests networking between sessions

Group photo ndash Wrapping up the Arizona Meeting

GCBAA Guests enjoying the Diamondbacks Game

18

GCBAA Leadership represented at ASGCArsquos Annual Meeting

Reminder of the Caterpillar Partnership with the GCBAA Foundation

GCBAA Executive Director Justin Apel and President Scott Veazey were honored to be guests at the 70th Annual gathering of the American Society of Golf Course Architects in Washington DC April 24-26 The meeting hosted over 100 members and spouses as well as nearly 30 special guests Outgoing President Steve Smyers has been a great friend to GCBAA and we congratulate him on his presidency The education agenda featured some unique discussions and presentations A fitting presentation for the area in which the meeting was held was a presentation on ldquoPresidents Who Golfrdquo given by Jonathan Cummings What followed was a healthy discussion on the changes in the golferrsquos expectations from generation to generation There is a significant change in what the generation of baby boomers has for expectations in their golf experience course location and condition while the younger generations of X Y and Millennials are all about the experience of who they are playing with This changes course operations design and the future of the game to cater to this upcoming generation of golfers The remaining education agenda featured a diverse discussion from bunker liners and WOTUS to allied updates and of course networking on the golf course Congratulations to the 2016 Donald Ross Award honoree Michael Bamberger and Greg Martin as he was introduced as ASGCA incoming president

Are you signed up We shared in our last issue details of our new partnership program with Caterpillar Inc and the GCBAA Foundation Caterpillar Inc and the Cat dealer network through their Cat Rental National Accounts Program has created an incentive program to further Caterpillarrsquos commitment to supporting the GCBAA its Foundation and the game of golf

This program will recognize the collective rental volume of GCBAA Members and reward a rebate of one half of one percent (05) rental volume for our membership to the GCBAA and Foundation

To begin you will need to sign and return the voluntary agreement identifying your interest in supporting the GCBAA Foundation and this program Copies are available of the agreement by contacting the GCBAA Executive Office or GCBAA Member Chris Caccavale Rental National Account Manager Caterpillar Inc caccavale_christopher_mcatcom or (570) 647-9157 Next you simply continue to rent machines from a participating Cat dealer Cat dealers and their Cat Rental Stores have nearly 800 locations where you can rent a full line of Cat machines including attachments work tools and even non-Cat equipment such as pumps utility carts and other golf course related equipment to complete your projects

Justin Apel amp Gary Brawley

19

The GCBAA has been working on a program for individual members who might need specialized insurance coverage for

their business GCBAA has partnered with a proven agency and would like to invite you to check and see if it works for you and your business INSPRO Insurance Agency Inc in Lincoln Nebraska can easily compare your current coverage with their offerings as well as offer advice on making sure you have all of the coverages for the type of work you are involved in This is a completely voluntary program and we know by comparing some of our members who have already participated in the program that nearly 50 savings are available on Errors and Omissions Insurance as well as Professional Liability coverage Contact the GCBAA office for more information

Dismal River Trip (Mullen NE) - Ewing IrrigationIncludes (2) rounds of golf for a foursome at Dismal River Golf Club (1) night of lodging at Dismal River Golf Club and transportation from Arizona or Texas via Ewing Jet to and from North Platte

Disney Vacation Package - The Toro CompanyPackage includes a 4-Day3-night stay in one room at the Caribbean Beach Coronado Springs Port Orleans French Quarter or Port Orleans Riverside Resort (based upon availability) and four 4-Day Park Hopper Passes to the Magic Kingdom Animal Kingdom Epcot Center and Hollywood Studios

(2) Tickets to the 2016 Ryder Cup at Hazeltine National Golf Club in Chaska MN (Saturday amp Sunday) - Duininck GolfTickets are International Pavilion tickets Actual tickets will not be available until mid-late August

$500 Home Depot Gift Card - Fleetwood Services LLC

Scotty Cameron X7M Putter - Profile Products LLC

28-Day Rental of Rubber Tracked Skid-Steer Loader - Sunbelt Rentals

Stihl Weedeater - Greenville Turf amp Tractor

GolfBuddy WT5 GPS Watch - Profile Products LLC

(4) Greg Norman Autographed Sticks for Kids Bags - Greg Norman

Greg Norman Collection Straw Hat autographed by Greg Norman - Great White Shark Enterprises LLC

Greg Norman Collection Baseball Cap autographed by Greg Norman - Great White Shark Enterprises LLC

Photo autographed by Greg Norman - Great White Shark Enterprises LLC

Wags Grillinrsquo Rub Gift Basket - Dennis Wagner

ISCO Goodie Basket - ISCO Industries IncBackpack Tervis Tumblers Camelback water bottle umbrella and Pro V1 golf balls

Check the GCBAA website for updated items and to donate

GCBAA Offers New Member Benefit Program

Donations pouring in for next monthrsquos Foundation Auction amp Raffle

GCBAA Attends National Alliance for Accessible Golf Meeting

The National Alliance for Accessible Golf is an organization working to ensure the opportunity for all individuals with disabilities to play the game of golf Formed in the summer of 2001 the Alliance

is represented by major golf recreation and therapeutic organizations in the United States including the Golf Course Builders Association of America GCBAA serves on the Alliance Board of Directors and met with other board members after National Golf Day in May The Club Managers Association of America in Alexandria VA hosted the group for a daylong meeting While the agenda consisted of the regular housekeeping items for any board the group also discussed successes of the programs the Alliance oversees The Alliance Grant Program has funded 96 locations since 2010 $722050 in total amount funds have been awarded in 26 states helping approximately 9000 individuals with disabilities enjoy the game of golf These grants provide awareness training and funding for programs to help golfers with disabilities learn and transition into playing the game of golf Keep up the good work NAAG

2015 Awards Auction and Dinner ndash Colorado Springs CO

20

A000-043303-6 (Profile Golf Ad)Color 4color

Size T - 80 x 1175 B - 85 x 1225 L - 75 x 100

SIZE B GCBAA Newsletter-Earth Shaping News

Contact Us for On-Site Consultation and Soil Evaluation

golfprofileproductscom bull wwwprofilegolfcom bull 8002076457

For any site condition you might face we are here to meet

that challenge Nasty soil Out-of-spec sands Vertical

embankments Near-drought conditions Monsoon rains

As the worldrsquos largest manufacturer of erosion control

turf establishment and soil amendment products Profile is backed

by a team of experts and a global distribution network You

can count on ProfileGolftrade to bring the know-how anywhere

in the world to deliver holistic cost-effective solutions

Meeting your challenges from

every angle

EROSION CONTROL bull VEGETATIVE ESTABLISHMENT bull ROOTZONE DEVELOPMENT

21

Like the foundation of any structure a properly built subgrade is critical to the successful construction of a putting green In many cases building the subgrade is the most difficult part of the process but it also is the most important When building a green to USGA construction guidelines extra care must be taken to create a quality foundation This will allow subsequent construction steps to be accomplished effectively

The USGA Recommendations For a Method of Putting Green Construction state that the subgrade should conform to the general slope of the finished grade Placing grade stakes on 20-foot intervals typically provides enough information to achieve the general contours of the finished green However in cases where extreme precision is required a more intensive staking scheme may be necessary

During shaping every effort should be made to ensure that the subgrade is stable and unlikely to settle or shift If the subgrade is built from fill material it is imperative to build in stages or ldquoliftsrdquo When building in lifts the final subgrade elevation is reached 10-15

feet at a time The soil should be compacted at each stage to eliminate any air pockets and reduce the risk of settling If the subgrade material is wet and resists proper compaction one option is to remove the base soil and spread it out to dry Once the soil dries it can be replaced and used to build a firm subgrade If the soils are inherently unstable it may be necessary to lay geotextile fabric over the finished subgrade to prevent the gravel layer from sinking into the soil However do not cover drainage lines with geotextile fabric install the fabric either beneath the pipes or between the drainage lines

After the subgrade has been shaped smaller equipment generally is used to smooth and further compact the subgrade During this stage any large clods (greater than one inch in diameter) should be eliminated and any low areas where water might accumulate should be filled Cavity walls should be steep enough to prevent large differences in the depth of mix near the edge of the green Vertical walls are easier to create when coring out an existing green while sloped walls are more common when building a new green

A quality subgrade is essential to successful green construction without it all future steps in the construction process will be compromised For more information on putting green construction refer to the USGA Green Sectionrsquos digital collections ldquoBuilding the USGA Green Tips for Successrdquo and ldquoA Guide to Constructing the USGA Putting Greenrdquo Additional resources on putting green construction and other topics can be found on the Course Care section of USGAorg

ALLIED ASSOCIATIONS

A Foundation For Success Tips for Building a USGA Green Subgrade

A quality subgrade is essential to successful green construction (Photo Credit Brett Hochstein)

22

In April CMAA announced the creation of regional one-day summits designed to bring together a clubrsquos General ManagerCEO and the Club President or a Board Member for cooperative education on club leadership and governance The GovernanceLeadership

Summits will provide a structured environment to engage some of the best ideas and practices evident in clubs from around the country

This idea was born out of the successful Pre-Conference Workshop Executive Leadership at a Higher Level presented by Dick Kopplin and Kurt Kuebler CCM Kopplin amp Kuebler LLC The full day workshop in San Diego CA united the clubrsquos General Manager and President for education focusing on key success strategies

CMAArsquos Senior Vice President of Professional Development Jason Koenigsfeld PhD shared ldquoOur members raved about this session and expressed the need to bring this type of education to their boards in their local areas We know it is difficult for board members to travel to our Conference and thus we created six regional and easily accessible workshops for 2016 and early 2017rdquo

The first summit was held June 15 at Baltusrol Golf Club in Springfield NJ with more than 65 club General Managers and Board Members in attendance and hosted by General ManagerCOO Kevin P Vitale CCM

The summit provided a concentrated day of education balancing theory and practice on the topic of Private Club Board Governance and Leadership The day began with Dick Kopplin and Kurt Kuebler CCM of Kopplin amp Kuebler LLC setting the stage for effective governance models and organizational structure Kuebler explored multiple governance topics including organizational health industry trends leading club best practices roles and responsibilities term limits board and committee orientations and board self-evaluations

Kopplin shared ldquoEveryone committed to the GovernanceLeadership Summit concept truly believes this could be a game changer in the private club world Based on the comments over the past few years from the CMAA

Pre-Conference Workshops it has been evident that Club Presidents in particular are eager for this kind of information and education The value of the summits is not only inherent in the educational offerings but the opportunity to network with other Club Presidents and General ManagerCEO to discuss best practices relevant for each participating clubrdquo

The Interactive Panel Discussion on Current Governance Challenges was facilitated by Tom Wallace CCM and included Vitale and John Reid the Treasurer Finance Chair and Board of Governor Baltusrol Golf Club

After lunch and an attendee networking break the focus moved to change and innovation management presented by Jeff McFadden CCM CCE the CEO of the Union League of Philadelphia McFadden tackled the difficulties of forward thinking to meet member needs the evolution of the club industry effective member engagement and how the use of technology can benefit the club

Next CMAA CEO Jeff Morgan FASAE CAE and Jason Koenigsfeld dove into change and evolution and why clubs must evolve The discussion focused on the importance of engagement of multigenerations of members strategically setting up the board and data-driven decisions vs emotional decision making As well Morgan explored several change strategy models ndash VUCA Pestel and Competitive Forces

Dick Kopplin closed out the day with a focus on how General Managers and Board members can work together to building a long-lasting community and share the dayrsquos key take-a-ways Afterwards attendees adjourned for more informal networking hosted at Baltusrol Golf Club

Additional summits will be presented Desert Mountain Club in Scottsdale AZ (August 12) Bent Tree Country Club in Dallas TX (August 26) The Olympic Club in San Francisco CA (September 12) Conway Farms Golf Club in Chicago IL (September 20) and the Atlanta Athletic Club Atlanta GA (January 19 2017) Additional sites are in development for 2017

For more information please visit wwwcmaaorggovernancesummit

CMAA Tees Up Good Governance Through Regional GovernanceLeadership Summits

23

NGCOA

ALLIED ASSOCIATIONS

The NGCOA recently completed the development of a new strategic plan and we would like to share where we currently are And because strategic planning is such a journey as opposed to a race with a clear finish line wersquod also like to give you a sense of whatrsquos to come

A new strategic plan often comes with the hiring of a new leader But our purpose was more than that We decided a new way forward was needed after watching the Great Recession impact your businesses We saw the pressure course owners and operators were under to operate profitably And we understood the new economy forced you to question the value of everything including the value the NGCOA brought to your business

We now have a comprehensive plan designed to achieve our vision of being your most valuable business resource and advocate It centers around three key efforts education advocacy and commerce

On the education front we are already creating additional content to complement Golf Business while providing a deeper dive on subjects most important to you This is taking shape in a robust offering of webinars and podcasts at new educational events and on information-sharing platforms like our highly-successful Accelerate which in addition to its active listserv is already housing a full library of articles whitepapers and more In any form you can be confident the information will be relevant easy to access pragmatic and actionable In short content that makes you smarter and more competitive

We are committing more than ever to protecting our membersrsquo and the industryrsquos best interests For the first time the NGCOA is investing to become the leading advocate for golf courses not only on public policy issues but on intra-industry influences affecting

your business Nowhere is this more evident than in the recent hiring of a director of advocacy to lead this effort Whether working with allied groups to fight regulatory threats or establishing standards to facilitate more favorable relationships with tee-time distributors rest assured ownersrsquo and operatorsrsquo collective voices are being heard

The NGCOA sees its role as being a partner facilitating business activity for members Education and advocacy play roles but there is a specific effort in our plan to build sound progressive programs and services that enhance economic growth and vitality for your business and the industry at large Not unlike a chamber of commerce your association wants to assist in bringing you business That can take many formsmdashthe most obvious being by attracting and developing new players But new food-and-beverage programs creating alternative uses for facilities and more are also key to success The NGCOA team led by our new director of commerce will be developing and bringing these opportunities to members very soon

The strategic process is a journey The best ones donrsquot end up on a bookshelf gathering dust but executed daily and refined based on results Wersquore prepared to do just that

Again this plan was built by listening carefully to what members want and need In doing so the importance of listening and two-way conversations were once again reinforced Therersquos no other way something as important as a strategic plan can be accomplished For that matter therersquos no other way for the NGCOA to fulfill its mission

Joe Rice is the Chief Strategy Officer of the National Golf Course Owners Association

Embarking on a New Journey The NGCOA is instituting a new strategic plan in order to become the most valuable business resource and advocate for golf course owners and operators

24

At this yearrsquos Golf Business Symposium NGF presented our latest findings on the junior golf market a segment that is bigger and more diverse than many observers realize And a group that should give us reasons to be optimistic about the gamersquos future

Today the number of junior golfersmdashdefined as individuals between the ages of 6 and 17 who played at least one round of golf in the past yearmdashis nearly 3 million Twenty years ago in 1995 the number of junior golfers was also nearly 3 million However to assume nothing has changed is to miss a much more interesting story

Between 1995 and 2004 thanks in part to the presence and resonance of Tiger Woods the number of junior golfers shot up reaching a peak of 41 million But beginning in 2005 and due largely to the global economic crisis golf participation in this set fell steadily bottoming out in 2011 at 24 million Since then wersquove seen healthy growth of 25 back to 3 million in 2015

But more important than the overall number is the demographic make-up of those 3 million kids Because in key areas golf is making very important inroads

Females

In 1995 girls made up only 17 of all junior golfers Today they total one third To put that into perspective the overall proportion of female golfers (age 6+) has hovered around 20 percent for as far back as NGF has tracked participation Girls are getting and accepting the message that golf can be both welcoming and fun This would seem to be the result of increased visibility of the LPGA and its young stars as well as innovative programs like LPGA Girls Golf and possibly longer-term effects of Title IX

Non-Caucasians

Similar to the growing proportion of junior girls who played in 2015 the number of non-white juniors has

grown as well Twenty years ago only 1 out of 17 junior golfers was non-Caucasian Today that number is nearly 1 out of 3 Thatrsquos an impressive rise and speaks to the broader appeal of professional golf the power of institutions like The First Tee inclusive programs across the country and demographic changes in the US population

Lest you think these two shifts in demographics also reflect shrinking economic power today two-thirds of all junior golfers come from households making $75000 a rise of nearly 20 from 20 years ago More diversity has come with more spending power and points toward a future golfing population that far more accurately mirrors the countryrsquos population

Starting Younger

And therersquos another trend that could prove beneficial to the industry in the years to come Todayrsquos junior golfers are coming to the game younger There are 50 more junior golfers under age 12 than there were in 1995 This is a good sign because research shows that the age of introduction positively affects the level of engagement

In NGFrsquos recent Millennial research we found that Millennials who started playing before age 14 are nearly twice as likely to become Core golfers (those who play 8 or more rounds a year and account for more than 90 of total rounds and spending) Therersquos also a much stronger level of enjoyment among Millennials who start golf early Four out of five say

The Changing Face of Junior Golf

CONTINUED ON PAGE 26

25

By Rhett Evans CEO

ldquoThank yourdquo is a simple phrase that means so much Yet we often save it for special occasions or for someone who comes to our rescue in a time of need For example I know I donrsquot say ldquothank yourdquo nearly enough to my wife Colleen who

takes care of things at home while Irsquom on the road for GCSAA business

Itrsquos not only an important sentiment to express in our personal relationships though Itrsquos also essential to communicate appreciation in our professional roles Research has shown that employees will work harder when their boss conveys appreciation for their efforts Saying ldquothank yourdquo is a sign of respect for another person and it indicates you donrsquot take that person for granted I hope each of you takes the time to thank your staff for a job well done

Another hope of mine is that golfers have taken the time to thank you for your work in the golf course management profession After all you take care of the biggest and most vital asset any golf facility has ndash the golf course

Perhaps you saw our ldquoThank a Golf Course Superintendentrdquo commercials last year on Golf Channel These spots featured some of the best golfers in the game offering the tag line ldquoIf you love golf like I do thank a golf course superintendentrdquo

This year GCSAA has added celebrities to the lineup of those voicing their thanks for the work you do every day The new commercial features stars such as Grammy Award-winning entertainer Justin Timberlake NFL Hall-of Famer John Elway and NBA Hall-of-Famer Charles Barkley in a 30-second spot airing now through October on Golf Channel

Along with the commercial wersquore running a sweepstakes to take full advantage of the momentum from the ldquoThank a Golf Course Superintendentrdquo campaign The winner will receive a trip for two to the 2016 American Century Celebrity Championship in July in Lake Tahoe Nev Get all the details at wwwgcsaaorgthankasuper

The Value of lsquoThank Yoursquothey enjoy the game ldquovery muchrdquo (thatrsquos 20 higher than among those who started later) and 85 say they are ldquovery likelyrdquo to continue playing as they get older

Perceptions of the game are a strong indicator of enjoyment frequency of play volume of spending and likelihood to continue playing NGFrsquos Millennial research showed that those who start younger have more positive perceptions about the game and fewer negative ones than those who picked up the game later They strongly agree that golf is a good form of exercise a great family activity time well spent a good way to enjoy the outdoors even cool Those younger adopters disagree more strongly with assertions that golf is dull or boring bad for the environment elitist and exclusionary or is an old manrsquos sport

The industry should be encouraged by what wersquore learning about the youngest golfers Golf rsquos efforts to attract more demographically diverse youngsters seem to be working and with more kids picking up golf at a younger age there is hope that this next generation of golfers will remain committed to the game throughout their lifetime Still wersquove only scratched the surface in terms of truly understanding todayrsquos juniors We need to delve more deeply into these positive signs which is why the NGF will soon begin an in-depth study the largest of its kind on the Centennials (those born since 1997) Yoursquoll be hearing more about the study and our findings in the months to come

ALLIED ASSOCIATIONS

26

Wersquoll promote the contest with TV and radio spots as well as through print advertisements in GCM and affiliated chapter publications If your chapter publication can help spread the word abou the campaign and contest please contact our marketing and communications team for more information Russell Sypowicz associate director of marketing at rsypowiczgcsaaorg or Craig Smith director of communications and media relations at csmithgcsaaorg

In the end however this campaign is not about the number of entries for a sweepstakes Our goal is to educate golfers about all that superintendents do to provide enjoyment for those playing the game and hopefully to inspire them to reach out to you to say ldquothank yourdquo in person

Several superintendents have shared with me and with our staff about just such instances at their facilities One was Paul Latshaw CGCS and director of grounds operations at Muirfield Village Golf Club in Dublin Ohio the host course for the Memorial Tournament each year

As you probably know Muirfield is Jack Nicklausrsquo pride and joy and Nicklaus was the lead figure in the ldquoThank a Golf Course Superintendentrdquo commercial last year He went out of his way to support our campaign and he was just as gracious when I had the chance to thank him in person He knows how hard Latshaw works

ldquoI always have been a Nicklaus fan even to the point of working some for his design firm for two years early on in my career at Muirfieldrdquo says Latshaw who is in his 13th year aty Muirfield Village ldquoMr Nicklaus has always placed a value on agronomuy and the superintendent I donrsquot know of any other design firm that has had agronomists on staff or as consultants

ldquoSo when Mr Nicklaus took the time to support us and our profession that meant the world to me Irsquove had members too take notice and stop to say lsquothank yoursquo It makes me proud to be a superintendent and I appreciate all that GCSAA is doing to elevate our profession So lsquothank yoursquo GCSAArdquo

No thank you Paul And thank you to all our members who work each day to deliver the best conditions they can for golfers while protecting the environment and our natural resources

new members

ASSOCIATE MEMBERS

Atlantic Irrigation Specialties Inc111 Lafayette AvenueN White Plains NY 10603Phone (800) 878-8873Contact Fred RappEmail frappatlanticirrigationcom Atlantic Irrigation Specialties is a full service Rain Bird golf irrigation distributor supplying eight (8) states in northeast and Mid-Atlantic

Blackburn Mfg Co908 W Hwy 275Neligh NE 68756Phone (800) 942-5816Contact Christa Blackburn-SchindlerEmail infoblackburnflagcom Blackburn Mfg Co is unmatched in quality marking flags with the best customer service in the industry for over 60 years Marking Flags Posting Signs Inverted Marking Paint All Flagging Tape Measuring Tapes Utility location athletic field and pavement striping paint safety zone supplies barricade tape

BUILDERIRRIGATION CONTRACTOR APPLICANT

Diamond Golf International Inc23753 Sonata DriveMurrieta CA 92562-4662Phone (951) 696-0426Contact Salvador RodriguezEmail saulrodriguez82hotmailcom Website wwwdiamondgolfmx Golf course construction agronomist consulting lake building consulting design

PROFESSIONAL MEMBER

Tony Altum ndash AS Altum amp Associates10311 Towne RoadCarmel IN 46032Phone (317) 679-3285Contact Tony AltumEmail taltumasaltumcom Website wwwasaltumcom AS Altum amp Associates has built a reputation in the golfing community as one of the worldrsquos most trusted leaders in irrigation design and consulting

27

2016 Rossi Recipient Jim Moore Retires from USGA

If you know the USGA Green Section then you are bound to have had the pleasure of interacting with Jim or Kay Moore both of whom retired on June 1 2016 Both Jim and Kay joined the USGA Green Section in 1984 as director of the Green Sectionrsquos former Mid-Continent Region and as administrative assistant for the region respectively

Jim Moore has worked in multiple functions over 32 years of dedicated service to the USGA He was instrumental in leading and coordinating the collaboration of the 2004 revision of the USGA Recommendations For a Method of Putting Green Construction Most recently Moore led the USGA Green Section Education and Outreach program During his tenure Moore also provided years of dedicated service as a member of the USGA Green Section Turfgrass and Environmental Research Committee a role in which he will continue after retiring

Both Jim and Kay have made lasting impressions on the USGA and the golf industry through their combined 64 years of service They will be missed by their USGA colleagues and the thousands of golf courses they helped along the way

West Coast Turf Offering Three New Varieties to Minimize Water Use

West Coast Turf has expanded their inventory to include three new drought tolerant varieties West Coast Native Bentgrass (Agrostis pallens)

Hillside Native Fine Fescue and Kurapia turf alternative groundcover for landscape and golf course use

ldquoNative grasses are playing an important role in landscaping with water conservative plants and Kurapia is something exciting and completely different than anything we have ever grown We are constantly looking for the best varieties to minimize water useldquo said John Marman West Coast Turf rsquos vice president of sales and marketing

West Coast Native Bentgrass (Agrostis pallens) is a cool season grass with rich deep green color and withstands light foot traffic It requires half of the water of customary cool season turf and half the mowing and maintenance It can also be left un-mowed creating the floppy look of a natural meadow

Hillside Native Fine Fescue is perfect for relaxed landscapes and slope stabilization It has a deep rootzone thus making it extremely drought tolerant It is slow growing with loose slim leafed blades

Kurupira is a University of California tested drought tolerant turf alternative groundcover Once established it requires less water and little maintenance It grows close to the ground and if left un-mowed is covered with small white sterile flowers most of the year

ldquoWe like that not everyone has to have the exact same looking lawn or green areas These new grasses and the groundcover allow for some diversity and creativity in landscape design You donrsquot have to sacrifice your lawn to be environmentally responsible Choose the right variety and water wiselyrdquo

West Coast Turf is a full-service sod stolonization and hydroseeding company with 5 offices throughout California and Arizona and headquarters in Palm Desert CA West Coast Turf grows more than 30 varieties of natural turf

MOVERS amp SHAPERS

28

GCBAA MEETINGS CALENDAR

2016 Summer MeetingAugust 1-3 2016Hyatt Regency Jersey City - Jersey City NJ

2017 Summer MeetingAugust 8-10 2017Omni Charlotte - Charlotte NC

Future Golf Industry Show SitesFebruary 8-9 2017Orange County Convention Center - Orlando FL

February 7-8 2018Henry B Gonzalez Convention Center - San Antonio TX

MAY 18 2016National Golf Day - Washington DC

Avendra Signs National Agreement with JacobsenAgreement includes all US-based Marriott properties

Jacobsenreg a Textron Inc (NYSE TXT) company recently signed new national account agreement with Avendra

The agreement with Avendra will allow all US-based Marriott properties to purchase Jacobsen equipment at exclusive member pricing Marriott currently has 18 properties with 24 golf course facilities in the United States

Avendra is North Americarsquos leading procurement services provider serving the hospitality and lodging industries Avendra customers gain access to contracts leveraging over $4 billion of annual purchases expert advisory services and in-depth purchasing data and analysis The company is headquartered in Rockville MD and has regional offices throughout North America For more information please call (866)-AVENDRA or visit wwwAvendracom

Avendra selected Jacobsen after the company spent several months testing and reviewing Jacobsenrsquos full line of turf maintenance equipment

ldquoWersquore very excited to be working with Avendra and Marriott propertiesrdquo said David Withers President and CEO of Jacobsen ldquoWe look forward to helping Marriott properties throughout the US present superior conditions for their customersrdquo

movers amp shapers sodseedsoil

Does your company have exciting news to share

Wersquoll help you spread the wordContact Samantha Huff samantha_huffgcbaaorg

or call 402-476-4444

Life is short Sod it

Quality Variety Service

888893-8873westcoastturfcom

Put your trust in West Coast Turf

Featuring over 30+ grasses including bentSt Augustinezoysia bermuda paspalum blue rye kikuyu and fescue

Installation hydroseeding and NEW TopMaker Field recycling leveling dethatching and renovation services available

EQUIPMENT

DEPENDABLE EQUIPMENThellipWHEN amp WHERE YOU NEED IT

Designed exclusively for GCBAA members The Cat Rental Store National Account Rental Program provides access to the industryrsquos largest selection of golf course building renovation and maintenance equipment including specialized attachments More than 500 Cat Rental Store locations nationwide have a full range of equipmentmdashCatreg and other leading brandsmdashwhen and where you need them

To help you and your customers grow the game a portion of every rental will be donated to the GCBAA Foundation to support the participation of underprivileged children in the Sticks for Kids Program

For more information about the range of equipment and the special rental rates available to GCBAA members please Email CatRentalNationalAccountscatcom

copy 2016 Caterpillar All Rights Reserved CAT CATERPILLAR BUILT FOR IT their respective logos ldquoCaterpillar Yellowrdquo the ldquoPower Edgerdquo trade dress as well as corporate and product identity used herein are trademarks of Caterpillar and may not be used without permission

For Dealer Sales Personnel reg

Mini Hydraulic Excavators and Work Tools

Field Reference Guide

3016C 3018C3025C 303C CR3035C CR 304C CR305C CR

CATRENTALSTORECOM

IRRIGATION amp DRAINAGEsodseedsoil

No water hammer issues No over pressure problems No spring turn-ons through cold brittle pipe

Tap into our 50+ years of golf irrigation expertise1-800-345-ISCO

isco-pipecom

AVOID WATER HAZARDS

Install IsCO HDPE GOlf COursE systEms

Surge Guardtrade golf fittings reduces the risk of crotch failure caused by water hammer and cyclic fatigue common with standard Sch 40 fittings in Golf Course and Commercial Irrigation systems

Now Available in 2frac12 inch Tee and 2frac12 inch 90deg 45deg and 22frac12deg Elbows

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800-356-6686 watertronicscom

copy 2016 Lindsay All rights reserved

31

Golf Course BuildersAssociation of America6040 S 58th St Suite D Lincoln NE 68516

ADDRESS SERVICE REQUESTED

PRESORTEDSTANDARD

US POSTAGEPAID

LINCOLN NEPERMIT 40

Order 13672 extending protection in hiring and employment to transgender individuals Specifically it prohibits discrimination on the basis of gender identity by federal contractors in both hiring and daily employment conditions While this order is only binding on federal contractors it demonstrates that the position of the White House is similar to the EEOC and OSHA There are also many states that have enacted transgender specific laws and regulations

Employers should use caution and be cognizant of this issue as the EEOC has been diligently prosecuting these types of discrimination cases While no federal law directly prohibits discrimination or harassment of transgender employees the EEOC and OSHA have found other ways to successfully penalize employers Your state may also have laws or regulations directly prohibiting discrimination and harassment of transgender employees If an employee has stated that they now identify with a different gender and have a new name the employer should accept the employeersquos declaration The employerrsquos other employees should also be trained to avoid discrimination and harassment of their transgender coworkers

Editorrsquos Note This article is not intended to provide legal advice to our readers Rather this article is intended to alert our readers to new and developing issues and to provide some common sense answers to complex legal questions Readers are urged to consult their own legal counsel or the authors of this article if the reader wishes to obtain a specific legal opinion regarding how these legal standards may apply to their particular circumstances The authors of this article Jack L Shultz and Kramer L Lyons Senior Certified Law Student can be contacted at 402434-3000 or at OrsquoNeill Heinrich Damkroger Bergmeyer amp Shultz PC LLO PO Box 82028 Lincoln NE 68501-2028 jshultzohdbslawcom

The evening will play host to our ldquoBuy From Withinrdquo Reception recognizing GCBAA associate members who continue to provide the very best in service to our builder membership and the industry as a whole Following the reception will be our awards dinner live and silent auction and announcement of the raffle winners Keep in mind that all proceeds benefit the GCBAA Foundation and its supporting programs We encourage you to visit the Summer Meeting webpage for a current list of auction items that have been generously donated

After whatrsquos sure to be an electric night the Summer Meeting wraps Wednesday with the Board of Directors meeting and coinciding education that is irrigation specific Certified Builder Members will have the opportunity to take the Certified Irrigation Contractor exam during this time as well With the meeting adjourning on Wednesday we hope yoursquoll consider sticking around for the remainder of the week to experience this historic city

Please contact the office with any questions regarding next monthrsquos Summer Meeting We are here to help you register book your hotel rooms assist with sponsorship opportunities and everything in between We look forward to seeing you next month

PGA Championship Admission

The PGA Championship will take place July 28-31 at Baltusrol Golf Club in Springfield New Jersey Your 2016 GCBAA membership card when accompanied by a photo ID offers you complimentary grounds admission into the tournament Check out wwwpgacompgachampionship for additional information on the tournament

CONTINUED FROM FRONT PAGE

GCBAA Set to gather in Jersey City for its Summer Meeting

11

DEVELOPERrsquoS GUIDE

NOT Business as Usual

Developers ndash like golf course builders ndash have changed in very basic and impactful ways The results will be widespread diverse and unlike the housing boom cycle that was so generous for golf course builders

The concept of a ldquodeveloperrdquo has changed Private club boards and individual golf course owners are todayrsquos developers The result is smaller projects with highly focused intentions such as new tees and bunkers renovated greens and or dedicated drainage and arboreal projects

Many of the large-scale residential developers and builders have shelved past methods for community development and as a consequence golf courses were assigned different priorities and preferences Golf remains a lifestyle priority for many of the largest homebuilding companies These companies are re-sorting the timeline for golf courses which have been a drag on internal rates of return Smaller and less expensive amenities such as fitness facilities and Starbucks-type venues substitute wellness and socialization as the highly attractive early-in-the-project amenities

The shift in thinking is worrisome to many golf course builders and tests their collective commitment However GCBAA members have now experienced the greatest housing booms in the history of the planet ndash and with it one of the greatest growth surges in new golf course development Likewise builders have survived the worst economic declines since the Great Depression Such dramatic highs and lows provide wisdom insight and a heckuva roller-coaster ride

What does the future hold for golf course builders GCBAA builders must develop new and more efficient methods in order to unlock emerging opportunities

Understanding that they now operate within a new business paradigm golf course builders must implement several key changes in process

1 Be small and act BIG Golf course builders must be ever more resourceful solution providers for developers of all types The shift to smaller projects

directed by servant leaders and club volunteers means that GCBAA members need to refine their project management and redundant communication skills Only on certain projects will GCBAA members be dealing with college-educated engineers and project supervisors

2 Recognize that funding will be a point of pressure for clients and of opportunity for builders who can be good shepherds of project resources

3 Support where and how golf fits into the overall plan Golf remains important to more than 24 million people according to the National Golf Foundationrsquos April 2016 update Golf remains ldquostickyrdquo with its core audience segments and churns roughly 3 million golfers per year Three million into the game and roughly the same number who leave golf for reasons such as time and economic constraint

Opportunities are emerging for GCBAA members Most opportunities are local in nature smaller in scope and budget and more demanding due to lack of experience for ldquodevelopersrdquo The opportunity lies in the fact that GCBAA builders can fill important needs

New projects will surface in states such as Arizona California the Carolinas Florida Georgia Nevada and Texas Almost 80 of the top 50 new residential communities from 2015 launched within these states

Solutions must be on a smaller scale and ready-to-demand Most developments will source capital from local resources such as member assessments local banks and wealthy individuals Builders who can be nimble responsive and on-budget will prosper

Four big takeaways for golf course builders

1 After a significant market correction golf remains a primary amenity and land-planning solution for most property developers And golf retains advantageous ldquopullrdquo for 40- to 70-year age cohorts of high household income and educational attainment New types of ldquodevelopersrdquo have

BY HENRY DELOZIER GLOBAL GOLF ADVISORS

12

emerged they are club committees and boards of directors

2 It is NOT business as usual Most successful builders will have changed their methods and systems while continuing to rely upon experienced expert and proven people

3 The opportunities that are attainable requires that small companies act big by sharing procurement expertise and network reach Big builders must use their strengths of access to capital and people to act small by being on-point and highly accessible and

4 Advanced customer relationship management is essential for every golf course builder ndash whether the developer is a club or a homebuilding company Get to know everyone and see that you are known to everyone

Henry DeLozier is a principal at Global Golf Advisors the largest consulting company in the world specialized in golf-related businesses wwwglobalgolfadvisorscom

FUTURE MAJOR GOLF EVENTS

MastersAugusta National Golf Club Augusta GA

2017 ndash April 6-9

2018 ndash April 5-8

US Open2017Erin HillsErin WI ndash June 12-18

2018Shinnecock Hills Golf ClubSouthampton NY ndash June 14-17

British Open2016Royal Troon Golf ClubJuly 14-17Scotland

2017Royal Birkdale Golf ClubJuly 20-23England

2018Carnoustie Golf LinksJuly 19-22Scotland

PGA Championship2016 Baltustrol Golf ClubSpringfield NJ ndash July 28-31

2017Quail HollowCharlotte NC ndash August 10-13

2018Bellerive Country ClubSt Louis MO ndash August ndash TBA

GCBAA Welcomes New Charter Member Lepanto Golf Construction

The GCBAA is pleased to welcome Lepanto Golf Construction Inc as the associationrsquos 49th Charter Member Lepanto Golf is a Certified Builder Certified Renovation Builder and Irrigation Contractor With nearly 30 years of golf course industry experience Lepanto Golf is recognized as one of the premier contractors with experience at all levels from new construction projects to the smaller renovation projects All made possible with a loyal and talented staff whose key personnel have been together since the creation of the company

Lepanto Golf Construction Inc is based in Pomona Park FL While most of their projects have centered around South Florida their crews and specialized golf course construction equipment have recently completed projects throughout the Eastern United States such as Massachusetts New York Virginia Michigan Illinois and as far west as Arkansas and Texas

Lepanto Golf has had the opportunity to work with many of the industryrsquos premier golf course architects at some of the most highly regarded golf clubs in the country Whether constructing a new golf course or restoring a classic masterpiece Lepanto Golf takes great pride in their attention to detail and high quality of work

Lepanto Golf is looking forward to a bright future and growth alongside of GCBAA and its fellow members

Please join us in welcoming Lepanto Golf Construction as GCBAArsquos 49th Charter Member

Medalist Golf Club Hole 18 - Hobe Sound FL

Winchester Country Club Hole 9 - Boston MA

Winchester Country Club Hole 14 - Boston MA

14

Fleetwood Services LLC Welcomed as GCBAArsquos 50th Charter Member

The GCBAA is pleased to welcome Fleetwood Services LLC as the associationrsquos 50th Charter Member Fleetwood Services LLC is an Associate Builder of GCBAA and has been building and renovating golf courses since 2010

Based in Dallas TX Fleetwood Services LLC is owned and operated by Robert and Pam Fleetwood Robert has been in the golf course construction and development business since 1986 and has built more than 250

courses Fleetwood Services LLC employs over 50 personnel who have the knowledge needed to complete every aspect of a project in a timely manner

Fleetwood Services LLC has completed

over 140 jobs for various golf courses and country clubs both public and private since 2010 The following are completed 18 hole remodels including irrigation performed by the Texas-based golf course construction company

- Rolling Hills Arlington TX ndash Designed by Colligan Golf

- Squaw Creek Golf Course Willow Park TX ndash Designed by Colligan Golf

- Rockwood Golf Course Fort Worth TX ndash Designed by Colligan Golf

- Maridoe Golf Course Carrollton TX ndash Designed by Steve Smyers

Please join us in welcoming Fleetwood Services as GCBAArsquos 50th Charter Member

Charter Membership is reserved for GCBAA members who demonstrate a strong interest in continuing the success and growth of the organization and express their support by making a one-time minimum contribution of $10000 in addition to annual membership dues

Photos courtesy of Fleetwood Services LLC

15

GCBAA Regional Meeting amp Executive Board Meeting tee off in Texas

Tuesday April 12 members of the GCBAA Executive Board held their spring meeting in Addison Texas Executive Board Members included Immediate Past President Rick Boylan current President Scott Veazey Incoming President Pat Karnick Treasurer Judd Duininck Vice President Dennis Wagner Secretary Ellen Davis and special guest GCBAA Board Member Mark Creighton GCBAA Executive Director Justin Apel and Program Planning Manager Samantha Huff were also present Staff provided summaries of the 2016 Golf Industry Show in San Diego as well as other activities the executive office is working on The group then joined early arrivals for the following dayrsquos Regional Meeting at the Topgolf facility in Carrollton TX

On Wednesday April 13 over 50 attendees converged on Maridoe Golf Club for the first GCBAA Regional Meeting of 2016 The golf course formerly known as Honors Golf Club was undergoing a complete renovation Just outside of the meeting area of the club house the group could witness acres of the property completely under renovation Course architect and ASGCA Past President Steve Smyers along with GCBAA Charter Member Fleetwood Services LLC amp Certified Builder Heritage Links are assisting with the design and construction Course irrigation designer and GCBAA Member Tony Altum of AS Altum amp Associates provided insight on irrigation trends as well as a very interesting update from the Director of Golf Services at Topgolf Libby Godlove We appreciate the support from our regional allied contacts USGA Green Section John Daniels GCSAA Field Representative Brian Cloud and Chuck Higgins PGA of America regional manager Steve Smyers and golf course superintendent Shawn Westacott were also on hand to discuss the Maridoe project GCBAA Charter Members Rain Bird Profile Products and ADSHancor each shared installation techniques of their products and we wrapped up with best management practices for operating and maintaining equipment with David Haggerty of Kubota We would like to thank all of our attendees and sponsors for a great couple of days in Texas

Eagle Support Birdie Support Par Support

GCBAA Executive Board Members amp Staff

Tony Altum amp Steve Smyers Education in full swing

GCBAA Charter Members Bryan Juwig and GCBAA Board Member Rick Williamson LASCO Fittings Inc

Personal Tour of Maridoe Golf Club ndash Tim Hubbard Steve Smyers Ian Williams Samantha Huff Rick Williamson Mike Perez amp Justin Apel

Golf Course Shaper Jake Cope amp Justin Apel

16

Monday August 1Sticks for Kids Golf Outing

amp Opening Reception Tuesday August 2

Full Day Education Program with Awards Dinner amp Auction Wednesday August 3

Irrigation Symposium amp Board of Directors Meeting

Networking bull Family Fun bull Education bull PGA Championship

HYATT REGENCY GCBAA HEADQUARTER HOTEL HOME OF THE STATUE OF LIBERTY

JULY 28 - 31SPRINGFIELD NJ

GCBAA 2016 SUMMER MEETING

JERSEY CITY NJ bull AUGUST 1-3 2016

Registration Open at gcbaaorgnews-eventssummer-meeting17

Junersquos Arizona Regional Meeting a SuccessGCBAA almost beat the heat of Arizona by scheduling its second regional meeting June 8 at Mesa Country Club We were told we missed the mild weather before a heat wave had settled in for our meeting Fortunately the roof of the Diamondbacks stadium was closed for our Tuesday night opening event watching the Arizona Diamondbacks play the Tampa Bay Rays On Wednesday the group began early with the always insightful GCBAA Member Henry DeLozier of Global Golf Advisors Henry offers optimism of the golf market by utilizing trends they are seeing in the development world Henry and GCBAA both promote the message to our membership to be well versed and educated to be more than low bid on projects There are ways that the membership can position themselves to be a resource to golf facilities GCBAA members offered education and trends of products used in construction including Ted Fist with Capillary Concrete Randy Hamilton with Profile Products and Joe Traficano with West Coast Turf We also welcomed representatives from local allied organizations Jeff Jensen of GCSAA as well as local ASGCA members Gary Brawley and Forrest Richardson Guest presenters Bert Hagen with Stotz Equipment and Jeff Frair with Empire Machinery provided continuing education on challenges contractors are facing with equipment maintenance We once again thank all of our attendees and sponsors who were a part of the event

Eagle Support Birdie Support Par Support

Forrest Richardson amp Steve Sakurai

ASGCA Member Gary Brawley

Regional Meeting underway in Arizona Members and guests networking between sessions

Group photo ndash Wrapping up the Arizona Meeting

GCBAA Guests enjoying the Diamondbacks Game

18

GCBAA Leadership represented at ASGCArsquos Annual Meeting

Reminder of the Caterpillar Partnership with the GCBAA Foundation

GCBAA Executive Director Justin Apel and President Scott Veazey were honored to be guests at the 70th Annual gathering of the American Society of Golf Course Architects in Washington DC April 24-26 The meeting hosted over 100 members and spouses as well as nearly 30 special guests Outgoing President Steve Smyers has been a great friend to GCBAA and we congratulate him on his presidency The education agenda featured some unique discussions and presentations A fitting presentation for the area in which the meeting was held was a presentation on ldquoPresidents Who Golfrdquo given by Jonathan Cummings What followed was a healthy discussion on the changes in the golferrsquos expectations from generation to generation There is a significant change in what the generation of baby boomers has for expectations in their golf experience course location and condition while the younger generations of X Y and Millennials are all about the experience of who they are playing with This changes course operations design and the future of the game to cater to this upcoming generation of golfers The remaining education agenda featured a diverse discussion from bunker liners and WOTUS to allied updates and of course networking on the golf course Congratulations to the 2016 Donald Ross Award honoree Michael Bamberger and Greg Martin as he was introduced as ASGCA incoming president

Are you signed up We shared in our last issue details of our new partnership program with Caterpillar Inc and the GCBAA Foundation Caterpillar Inc and the Cat dealer network through their Cat Rental National Accounts Program has created an incentive program to further Caterpillarrsquos commitment to supporting the GCBAA its Foundation and the game of golf

This program will recognize the collective rental volume of GCBAA Members and reward a rebate of one half of one percent (05) rental volume for our membership to the GCBAA and Foundation

To begin you will need to sign and return the voluntary agreement identifying your interest in supporting the GCBAA Foundation and this program Copies are available of the agreement by contacting the GCBAA Executive Office or GCBAA Member Chris Caccavale Rental National Account Manager Caterpillar Inc caccavale_christopher_mcatcom or (570) 647-9157 Next you simply continue to rent machines from a participating Cat dealer Cat dealers and their Cat Rental Stores have nearly 800 locations where you can rent a full line of Cat machines including attachments work tools and even non-Cat equipment such as pumps utility carts and other golf course related equipment to complete your projects

Justin Apel amp Gary Brawley

19

The GCBAA has been working on a program for individual members who might need specialized insurance coverage for

their business GCBAA has partnered with a proven agency and would like to invite you to check and see if it works for you and your business INSPRO Insurance Agency Inc in Lincoln Nebraska can easily compare your current coverage with their offerings as well as offer advice on making sure you have all of the coverages for the type of work you are involved in This is a completely voluntary program and we know by comparing some of our members who have already participated in the program that nearly 50 savings are available on Errors and Omissions Insurance as well as Professional Liability coverage Contact the GCBAA office for more information

Dismal River Trip (Mullen NE) - Ewing IrrigationIncludes (2) rounds of golf for a foursome at Dismal River Golf Club (1) night of lodging at Dismal River Golf Club and transportation from Arizona or Texas via Ewing Jet to and from North Platte

Disney Vacation Package - The Toro CompanyPackage includes a 4-Day3-night stay in one room at the Caribbean Beach Coronado Springs Port Orleans French Quarter or Port Orleans Riverside Resort (based upon availability) and four 4-Day Park Hopper Passes to the Magic Kingdom Animal Kingdom Epcot Center and Hollywood Studios

(2) Tickets to the 2016 Ryder Cup at Hazeltine National Golf Club in Chaska MN (Saturday amp Sunday) - Duininck GolfTickets are International Pavilion tickets Actual tickets will not be available until mid-late August

$500 Home Depot Gift Card - Fleetwood Services LLC

Scotty Cameron X7M Putter - Profile Products LLC

28-Day Rental of Rubber Tracked Skid-Steer Loader - Sunbelt Rentals

Stihl Weedeater - Greenville Turf amp Tractor

GolfBuddy WT5 GPS Watch - Profile Products LLC

(4) Greg Norman Autographed Sticks for Kids Bags - Greg Norman

Greg Norman Collection Straw Hat autographed by Greg Norman - Great White Shark Enterprises LLC

Greg Norman Collection Baseball Cap autographed by Greg Norman - Great White Shark Enterprises LLC

Photo autographed by Greg Norman - Great White Shark Enterprises LLC

Wags Grillinrsquo Rub Gift Basket - Dennis Wagner

ISCO Goodie Basket - ISCO Industries IncBackpack Tervis Tumblers Camelback water bottle umbrella and Pro V1 golf balls

Check the GCBAA website for updated items and to donate

GCBAA Offers New Member Benefit Program

Donations pouring in for next monthrsquos Foundation Auction amp Raffle

GCBAA Attends National Alliance for Accessible Golf Meeting

The National Alliance for Accessible Golf is an organization working to ensure the opportunity for all individuals with disabilities to play the game of golf Formed in the summer of 2001 the Alliance

is represented by major golf recreation and therapeutic organizations in the United States including the Golf Course Builders Association of America GCBAA serves on the Alliance Board of Directors and met with other board members after National Golf Day in May The Club Managers Association of America in Alexandria VA hosted the group for a daylong meeting While the agenda consisted of the regular housekeeping items for any board the group also discussed successes of the programs the Alliance oversees The Alliance Grant Program has funded 96 locations since 2010 $722050 in total amount funds have been awarded in 26 states helping approximately 9000 individuals with disabilities enjoy the game of golf These grants provide awareness training and funding for programs to help golfers with disabilities learn and transition into playing the game of golf Keep up the good work NAAG

2015 Awards Auction and Dinner ndash Colorado Springs CO

20

A000-043303-6 (Profile Golf Ad)Color 4color

Size T - 80 x 1175 B - 85 x 1225 L - 75 x 100

SIZE B GCBAA Newsletter-Earth Shaping News

Contact Us for On-Site Consultation and Soil Evaluation

golfprofileproductscom bull wwwprofilegolfcom bull 8002076457

For any site condition you might face we are here to meet

that challenge Nasty soil Out-of-spec sands Vertical

embankments Near-drought conditions Monsoon rains

As the worldrsquos largest manufacturer of erosion control

turf establishment and soil amendment products Profile is backed

by a team of experts and a global distribution network You

can count on ProfileGolftrade to bring the know-how anywhere

in the world to deliver holistic cost-effective solutions

Meeting your challenges from

every angle

EROSION CONTROL bull VEGETATIVE ESTABLISHMENT bull ROOTZONE DEVELOPMENT

21

Like the foundation of any structure a properly built subgrade is critical to the successful construction of a putting green In many cases building the subgrade is the most difficult part of the process but it also is the most important When building a green to USGA construction guidelines extra care must be taken to create a quality foundation This will allow subsequent construction steps to be accomplished effectively

The USGA Recommendations For a Method of Putting Green Construction state that the subgrade should conform to the general slope of the finished grade Placing grade stakes on 20-foot intervals typically provides enough information to achieve the general contours of the finished green However in cases where extreme precision is required a more intensive staking scheme may be necessary

During shaping every effort should be made to ensure that the subgrade is stable and unlikely to settle or shift If the subgrade is built from fill material it is imperative to build in stages or ldquoliftsrdquo When building in lifts the final subgrade elevation is reached 10-15

feet at a time The soil should be compacted at each stage to eliminate any air pockets and reduce the risk of settling If the subgrade material is wet and resists proper compaction one option is to remove the base soil and spread it out to dry Once the soil dries it can be replaced and used to build a firm subgrade If the soils are inherently unstable it may be necessary to lay geotextile fabric over the finished subgrade to prevent the gravel layer from sinking into the soil However do not cover drainage lines with geotextile fabric install the fabric either beneath the pipes or between the drainage lines

After the subgrade has been shaped smaller equipment generally is used to smooth and further compact the subgrade During this stage any large clods (greater than one inch in diameter) should be eliminated and any low areas where water might accumulate should be filled Cavity walls should be steep enough to prevent large differences in the depth of mix near the edge of the green Vertical walls are easier to create when coring out an existing green while sloped walls are more common when building a new green

A quality subgrade is essential to successful green construction without it all future steps in the construction process will be compromised For more information on putting green construction refer to the USGA Green Sectionrsquos digital collections ldquoBuilding the USGA Green Tips for Successrdquo and ldquoA Guide to Constructing the USGA Putting Greenrdquo Additional resources on putting green construction and other topics can be found on the Course Care section of USGAorg

ALLIED ASSOCIATIONS

A Foundation For Success Tips for Building a USGA Green Subgrade

A quality subgrade is essential to successful green construction (Photo Credit Brett Hochstein)

22

In April CMAA announced the creation of regional one-day summits designed to bring together a clubrsquos General ManagerCEO and the Club President or a Board Member for cooperative education on club leadership and governance The GovernanceLeadership

Summits will provide a structured environment to engage some of the best ideas and practices evident in clubs from around the country

This idea was born out of the successful Pre-Conference Workshop Executive Leadership at a Higher Level presented by Dick Kopplin and Kurt Kuebler CCM Kopplin amp Kuebler LLC The full day workshop in San Diego CA united the clubrsquos General Manager and President for education focusing on key success strategies

CMAArsquos Senior Vice President of Professional Development Jason Koenigsfeld PhD shared ldquoOur members raved about this session and expressed the need to bring this type of education to their boards in their local areas We know it is difficult for board members to travel to our Conference and thus we created six regional and easily accessible workshops for 2016 and early 2017rdquo

The first summit was held June 15 at Baltusrol Golf Club in Springfield NJ with more than 65 club General Managers and Board Members in attendance and hosted by General ManagerCOO Kevin P Vitale CCM

The summit provided a concentrated day of education balancing theory and practice on the topic of Private Club Board Governance and Leadership The day began with Dick Kopplin and Kurt Kuebler CCM of Kopplin amp Kuebler LLC setting the stage for effective governance models and organizational structure Kuebler explored multiple governance topics including organizational health industry trends leading club best practices roles and responsibilities term limits board and committee orientations and board self-evaluations

Kopplin shared ldquoEveryone committed to the GovernanceLeadership Summit concept truly believes this could be a game changer in the private club world Based on the comments over the past few years from the CMAA

Pre-Conference Workshops it has been evident that Club Presidents in particular are eager for this kind of information and education The value of the summits is not only inherent in the educational offerings but the opportunity to network with other Club Presidents and General ManagerCEO to discuss best practices relevant for each participating clubrdquo

The Interactive Panel Discussion on Current Governance Challenges was facilitated by Tom Wallace CCM and included Vitale and John Reid the Treasurer Finance Chair and Board of Governor Baltusrol Golf Club

After lunch and an attendee networking break the focus moved to change and innovation management presented by Jeff McFadden CCM CCE the CEO of the Union League of Philadelphia McFadden tackled the difficulties of forward thinking to meet member needs the evolution of the club industry effective member engagement and how the use of technology can benefit the club

Next CMAA CEO Jeff Morgan FASAE CAE and Jason Koenigsfeld dove into change and evolution and why clubs must evolve The discussion focused on the importance of engagement of multigenerations of members strategically setting up the board and data-driven decisions vs emotional decision making As well Morgan explored several change strategy models ndash VUCA Pestel and Competitive Forces

Dick Kopplin closed out the day with a focus on how General Managers and Board members can work together to building a long-lasting community and share the dayrsquos key take-a-ways Afterwards attendees adjourned for more informal networking hosted at Baltusrol Golf Club

Additional summits will be presented Desert Mountain Club in Scottsdale AZ (August 12) Bent Tree Country Club in Dallas TX (August 26) The Olympic Club in San Francisco CA (September 12) Conway Farms Golf Club in Chicago IL (September 20) and the Atlanta Athletic Club Atlanta GA (January 19 2017) Additional sites are in development for 2017

For more information please visit wwwcmaaorggovernancesummit

CMAA Tees Up Good Governance Through Regional GovernanceLeadership Summits

23

NGCOA

ALLIED ASSOCIATIONS

The NGCOA recently completed the development of a new strategic plan and we would like to share where we currently are And because strategic planning is such a journey as opposed to a race with a clear finish line wersquod also like to give you a sense of whatrsquos to come

A new strategic plan often comes with the hiring of a new leader But our purpose was more than that We decided a new way forward was needed after watching the Great Recession impact your businesses We saw the pressure course owners and operators were under to operate profitably And we understood the new economy forced you to question the value of everything including the value the NGCOA brought to your business

We now have a comprehensive plan designed to achieve our vision of being your most valuable business resource and advocate It centers around three key efforts education advocacy and commerce

On the education front we are already creating additional content to complement Golf Business while providing a deeper dive on subjects most important to you This is taking shape in a robust offering of webinars and podcasts at new educational events and on information-sharing platforms like our highly-successful Accelerate which in addition to its active listserv is already housing a full library of articles whitepapers and more In any form you can be confident the information will be relevant easy to access pragmatic and actionable In short content that makes you smarter and more competitive

We are committing more than ever to protecting our membersrsquo and the industryrsquos best interests For the first time the NGCOA is investing to become the leading advocate for golf courses not only on public policy issues but on intra-industry influences affecting

your business Nowhere is this more evident than in the recent hiring of a director of advocacy to lead this effort Whether working with allied groups to fight regulatory threats or establishing standards to facilitate more favorable relationships with tee-time distributors rest assured ownersrsquo and operatorsrsquo collective voices are being heard

The NGCOA sees its role as being a partner facilitating business activity for members Education and advocacy play roles but there is a specific effort in our plan to build sound progressive programs and services that enhance economic growth and vitality for your business and the industry at large Not unlike a chamber of commerce your association wants to assist in bringing you business That can take many formsmdashthe most obvious being by attracting and developing new players But new food-and-beverage programs creating alternative uses for facilities and more are also key to success The NGCOA team led by our new director of commerce will be developing and bringing these opportunities to members very soon

The strategic process is a journey The best ones donrsquot end up on a bookshelf gathering dust but executed daily and refined based on results Wersquore prepared to do just that

Again this plan was built by listening carefully to what members want and need In doing so the importance of listening and two-way conversations were once again reinforced Therersquos no other way something as important as a strategic plan can be accomplished For that matter therersquos no other way for the NGCOA to fulfill its mission

Joe Rice is the Chief Strategy Officer of the National Golf Course Owners Association

Embarking on a New Journey The NGCOA is instituting a new strategic plan in order to become the most valuable business resource and advocate for golf course owners and operators

24

At this yearrsquos Golf Business Symposium NGF presented our latest findings on the junior golf market a segment that is bigger and more diverse than many observers realize And a group that should give us reasons to be optimistic about the gamersquos future

Today the number of junior golfersmdashdefined as individuals between the ages of 6 and 17 who played at least one round of golf in the past yearmdashis nearly 3 million Twenty years ago in 1995 the number of junior golfers was also nearly 3 million However to assume nothing has changed is to miss a much more interesting story

Between 1995 and 2004 thanks in part to the presence and resonance of Tiger Woods the number of junior golfers shot up reaching a peak of 41 million But beginning in 2005 and due largely to the global economic crisis golf participation in this set fell steadily bottoming out in 2011 at 24 million Since then wersquove seen healthy growth of 25 back to 3 million in 2015

But more important than the overall number is the demographic make-up of those 3 million kids Because in key areas golf is making very important inroads

Females

In 1995 girls made up only 17 of all junior golfers Today they total one third To put that into perspective the overall proportion of female golfers (age 6+) has hovered around 20 percent for as far back as NGF has tracked participation Girls are getting and accepting the message that golf can be both welcoming and fun This would seem to be the result of increased visibility of the LPGA and its young stars as well as innovative programs like LPGA Girls Golf and possibly longer-term effects of Title IX

Non-Caucasians

Similar to the growing proportion of junior girls who played in 2015 the number of non-white juniors has

grown as well Twenty years ago only 1 out of 17 junior golfers was non-Caucasian Today that number is nearly 1 out of 3 Thatrsquos an impressive rise and speaks to the broader appeal of professional golf the power of institutions like The First Tee inclusive programs across the country and demographic changes in the US population

Lest you think these two shifts in demographics also reflect shrinking economic power today two-thirds of all junior golfers come from households making $75000 a rise of nearly 20 from 20 years ago More diversity has come with more spending power and points toward a future golfing population that far more accurately mirrors the countryrsquos population

Starting Younger

And therersquos another trend that could prove beneficial to the industry in the years to come Todayrsquos junior golfers are coming to the game younger There are 50 more junior golfers under age 12 than there were in 1995 This is a good sign because research shows that the age of introduction positively affects the level of engagement

In NGFrsquos recent Millennial research we found that Millennials who started playing before age 14 are nearly twice as likely to become Core golfers (those who play 8 or more rounds a year and account for more than 90 of total rounds and spending) Therersquos also a much stronger level of enjoyment among Millennials who start golf early Four out of five say

The Changing Face of Junior Golf

CONTINUED ON PAGE 26

25

By Rhett Evans CEO

ldquoThank yourdquo is a simple phrase that means so much Yet we often save it for special occasions or for someone who comes to our rescue in a time of need For example I know I donrsquot say ldquothank yourdquo nearly enough to my wife Colleen who

takes care of things at home while Irsquom on the road for GCSAA business

Itrsquos not only an important sentiment to express in our personal relationships though Itrsquos also essential to communicate appreciation in our professional roles Research has shown that employees will work harder when their boss conveys appreciation for their efforts Saying ldquothank yourdquo is a sign of respect for another person and it indicates you donrsquot take that person for granted I hope each of you takes the time to thank your staff for a job well done

Another hope of mine is that golfers have taken the time to thank you for your work in the golf course management profession After all you take care of the biggest and most vital asset any golf facility has ndash the golf course

Perhaps you saw our ldquoThank a Golf Course Superintendentrdquo commercials last year on Golf Channel These spots featured some of the best golfers in the game offering the tag line ldquoIf you love golf like I do thank a golf course superintendentrdquo

This year GCSAA has added celebrities to the lineup of those voicing their thanks for the work you do every day The new commercial features stars such as Grammy Award-winning entertainer Justin Timberlake NFL Hall-of Famer John Elway and NBA Hall-of-Famer Charles Barkley in a 30-second spot airing now through October on Golf Channel

Along with the commercial wersquore running a sweepstakes to take full advantage of the momentum from the ldquoThank a Golf Course Superintendentrdquo campaign The winner will receive a trip for two to the 2016 American Century Celebrity Championship in July in Lake Tahoe Nev Get all the details at wwwgcsaaorgthankasuper

The Value of lsquoThank Yoursquothey enjoy the game ldquovery muchrdquo (thatrsquos 20 higher than among those who started later) and 85 say they are ldquovery likelyrdquo to continue playing as they get older

Perceptions of the game are a strong indicator of enjoyment frequency of play volume of spending and likelihood to continue playing NGFrsquos Millennial research showed that those who start younger have more positive perceptions about the game and fewer negative ones than those who picked up the game later They strongly agree that golf is a good form of exercise a great family activity time well spent a good way to enjoy the outdoors even cool Those younger adopters disagree more strongly with assertions that golf is dull or boring bad for the environment elitist and exclusionary or is an old manrsquos sport

The industry should be encouraged by what wersquore learning about the youngest golfers Golf rsquos efforts to attract more demographically diverse youngsters seem to be working and with more kids picking up golf at a younger age there is hope that this next generation of golfers will remain committed to the game throughout their lifetime Still wersquove only scratched the surface in terms of truly understanding todayrsquos juniors We need to delve more deeply into these positive signs which is why the NGF will soon begin an in-depth study the largest of its kind on the Centennials (those born since 1997) Yoursquoll be hearing more about the study and our findings in the months to come

ALLIED ASSOCIATIONS

26

Wersquoll promote the contest with TV and radio spots as well as through print advertisements in GCM and affiliated chapter publications If your chapter publication can help spread the word abou the campaign and contest please contact our marketing and communications team for more information Russell Sypowicz associate director of marketing at rsypowiczgcsaaorg or Craig Smith director of communications and media relations at csmithgcsaaorg

In the end however this campaign is not about the number of entries for a sweepstakes Our goal is to educate golfers about all that superintendents do to provide enjoyment for those playing the game and hopefully to inspire them to reach out to you to say ldquothank yourdquo in person

Several superintendents have shared with me and with our staff about just such instances at their facilities One was Paul Latshaw CGCS and director of grounds operations at Muirfield Village Golf Club in Dublin Ohio the host course for the Memorial Tournament each year

As you probably know Muirfield is Jack Nicklausrsquo pride and joy and Nicklaus was the lead figure in the ldquoThank a Golf Course Superintendentrdquo commercial last year He went out of his way to support our campaign and he was just as gracious when I had the chance to thank him in person He knows how hard Latshaw works

ldquoI always have been a Nicklaus fan even to the point of working some for his design firm for two years early on in my career at Muirfieldrdquo says Latshaw who is in his 13th year aty Muirfield Village ldquoMr Nicklaus has always placed a value on agronomuy and the superintendent I donrsquot know of any other design firm that has had agronomists on staff or as consultants

ldquoSo when Mr Nicklaus took the time to support us and our profession that meant the world to me Irsquove had members too take notice and stop to say lsquothank yoursquo It makes me proud to be a superintendent and I appreciate all that GCSAA is doing to elevate our profession So lsquothank yoursquo GCSAArdquo

No thank you Paul And thank you to all our members who work each day to deliver the best conditions they can for golfers while protecting the environment and our natural resources

new members

ASSOCIATE MEMBERS

Atlantic Irrigation Specialties Inc111 Lafayette AvenueN White Plains NY 10603Phone (800) 878-8873Contact Fred RappEmail frappatlanticirrigationcom Atlantic Irrigation Specialties is a full service Rain Bird golf irrigation distributor supplying eight (8) states in northeast and Mid-Atlantic

Blackburn Mfg Co908 W Hwy 275Neligh NE 68756Phone (800) 942-5816Contact Christa Blackburn-SchindlerEmail infoblackburnflagcom Blackburn Mfg Co is unmatched in quality marking flags with the best customer service in the industry for over 60 years Marking Flags Posting Signs Inverted Marking Paint All Flagging Tape Measuring Tapes Utility location athletic field and pavement striping paint safety zone supplies barricade tape

BUILDERIRRIGATION CONTRACTOR APPLICANT

Diamond Golf International Inc23753 Sonata DriveMurrieta CA 92562-4662Phone (951) 696-0426Contact Salvador RodriguezEmail saulrodriguez82hotmailcom Website wwwdiamondgolfmx Golf course construction agronomist consulting lake building consulting design

PROFESSIONAL MEMBER

Tony Altum ndash AS Altum amp Associates10311 Towne RoadCarmel IN 46032Phone (317) 679-3285Contact Tony AltumEmail taltumasaltumcom Website wwwasaltumcom AS Altum amp Associates has built a reputation in the golfing community as one of the worldrsquos most trusted leaders in irrigation design and consulting

27

2016 Rossi Recipient Jim Moore Retires from USGA

If you know the USGA Green Section then you are bound to have had the pleasure of interacting with Jim or Kay Moore both of whom retired on June 1 2016 Both Jim and Kay joined the USGA Green Section in 1984 as director of the Green Sectionrsquos former Mid-Continent Region and as administrative assistant for the region respectively

Jim Moore has worked in multiple functions over 32 years of dedicated service to the USGA He was instrumental in leading and coordinating the collaboration of the 2004 revision of the USGA Recommendations For a Method of Putting Green Construction Most recently Moore led the USGA Green Section Education and Outreach program During his tenure Moore also provided years of dedicated service as a member of the USGA Green Section Turfgrass and Environmental Research Committee a role in which he will continue after retiring

Both Jim and Kay have made lasting impressions on the USGA and the golf industry through their combined 64 years of service They will be missed by their USGA colleagues and the thousands of golf courses they helped along the way

West Coast Turf Offering Three New Varieties to Minimize Water Use

West Coast Turf has expanded their inventory to include three new drought tolerant varieties West Coast Native Bentgrass (Agrostis pallens)

Hillside Native Fine Fescue and Kurapia turf alternative groundcover for landscape and golf course use

ldquoNative grasses are playing an important role in landscaping with water conservative plants and Kurapia is something exciting and completely different than anything we have ever grown We are constantly looking for the best varieties to minimize water useldquo said John Marman West Coast Turf rsquos vice president of sales and marketing

West Coast Native Bentgrass (Agrostis pallens) is a cool season grass with rich deep green color and withstands light foot traffic It requires half of the water of customary cool season turf and half the mowing and maintenance It can also be left un-mowed creating the floppy look of a natural meadow

Hillside Native Fine Fescue is perfect for relaxed landscapes and slope stabilization It has a deep rootzone thus making it extremely drought tolerant It is slow growing with loose slim leafed blades

Kurupira is a University of California tested drought tolerant turf alternative groundcover Once established it requires less water and little maintenance It grows close to the ground and if left un-mowed is covered with small white sterile flowers most of the year

ldquoWe like that not everyone has to have the exact same looking lawn or green areas These new grasses and the groundcover allow for some diversity and creativity in landscape design You donrsquot have to sacrifice your lawn to be environmentally responsible Choose the right variety and water wiselyrdquo

West Coast Turf is a full-service sod stolonization and hydroseeding company with 5 offices throughout California and Arizona and headquarters in Palm Desert CA West Coast Turf grows more than 30 varieties of natural turf

MOVERS amp SHAPERS

28

GCBAA MEETINGS CALENDAR

2016 Summer MeetingAugust 1-3 2016Hyatt Regency Jersey City - Jersey City NJ

2017 Summer MeetingAugust 8-10 2017Omni Charlotte - Charlotte NC

Future Golf Industry Show SitesFebruary 8-9 2017Orange County Convention Center - Orlando FL

February 7-8 2018Henry B Gonzalez Convention Center - San Antonio TX

MAY 18 2016National Golf Day - Washington DC

Avendra Signs National Agreement with JacobsenAgreement includes all US-based Marriott properties

Jacobsenreg a Textron Inc (NYSE TXT) company recently signed new national account agreement with Avendra

The agreement with Avendra will allow all US-based Marriott properties to purchase Jacobsen equipment at exclusive member pricing Marriott currently has 18 properties with 24 golf course facilities in the United States

Avendra is North Americarsquos leading procurement services provider serving the hospitality and lodging industries Avendra customers gain access to contracts leveraging over $4 billion of annual purchases expert advisory services and in-depth purchasing data and analysis The company is headquartered in Rockville MD and has regional offices throughout North America For more information please call (866)-AVENDRA or visit wwwAvendracom

Avendra selected Jacobsen after the company spent several months testing and reviewing Jacobsenrsquos full line of turf maintenance equipment

ldquoWersquore very excited to be working with Avendra and Marriott propertiesrdquo said David Withers President and CEO of Jacobsen ldquoWe look forward to helping Marriott properties throughout the US present superior conditions for their customersrdquo

movers amp shapers sodseedsoil

Does your company have exciting news to share

Wersquoll help you spread the wordContact Samantha Huff samantha_huffgcbaaorg

or call 402-476-4444

Life is short Sod it

Quality Variety Service

888893-8873westcoastturfcom

Put your trust in West Coast Turf

Featuring over 30+ grasses including bentSt Augustinezoysia bermuda paspalum blue rye kikuyu and fescue

Installation hydroseeding and NEW TopMaker Field recycling leveling dethatching and renovation services available

EQUIPMENT

DEPENDABLE EQUIPMENThellipWHEN amp WHERE YOU NEED IT

Designed exclusively for GCBAA members The Cat Rental Store National Account Rental Program provides access to the industryrsquos largest selection of golf course building renovation and maintenance equipment including specialized attachments More than 500 Cat Rental Store locations nationwide have a full range of equipmentmdashCatreg and other leading brandsmdashwhen and where you need them

To help you and your customers grow the game a portion of every rental will be donated to the GCBAA Foundation to support the participation of underprivileged children in the Sticks for Kids Program

For more information about the range of equipment and the special rental rates available to GCBAA members please Email CatRentalNationalAccountscatcom

copy 2016 Caterpillar All Rights Reserved CAT CATERPILLAR BUILT FOR IT their respective logos ldquoCaterpillar Yellowrdquo the ldquoPower Edgerdquo trade dress as well as corporate and product identity used herein are trademarks of Caterpillar and may not be used without permission

For Dealer Sales Personnel reg

Mini Hydraulic Excavators and Work Tools

Field Reference Guide

3016C 3018C3025C 303C CR3035C CR 304C CR305C CR

CATRENTALSTORECOM

IRRIGATION amp DRAINAGEsodseedsoil

No water hammer issues No over pressure problems No spring turn-ons through cold brittle pipe

Tap into our 50+ years of golf irrigation expertise1-800-345-ISCO

isco-pipecom

AVOID WATER HAZARDS

Install IsCO HDPE GOlf COursE systEms

Surge Guardtrade golf fittings reduces the risk of crotch failure caused by water hammer and cyclic fatigue common with standard Sch 40 fittings in Golf Course and Commercial Irrigation systems

Now Available in 2frac12 inch Tee and 2frac12 inch 90deg 45deg and 22frac12deg Elbows

wwwlascofittingscom

10X Stronger than Schedule 80SURGE GUARDTM

THANK YOU FOR MAKING

US 1 ON TURF

Innovators in proven pumping solutions

for 30 years

800-356-6686 watertronicscom

copy 2016 Lindsay All rights reserved

31

Golf Course BuildersAssociation of America6040 S 58th St Suite D Lincoln NE 68516

ADDRESS SERVICE REQUESTED

PRESORTEDSTANDARD

US POSTAGEPAID

LINCOLN NEPERMIT 40

DEVELOPERrsquoS GUIDE

NOT Business as Usual

Developers ndash like golf course builders ndash have changed in very basic and impactful ways The results will be widespread diverse and unlike the housing boom cycle that was so generous for golf course builders

The concept of a ldquodeveloperrdquo has changed Private club boards and individual golf course owners are todayrsquos developers The result is smaller projects with highly focused intentions such as new tees and bunkers renovated greens and or dedicated drainage and arboreal projects

Many of the large-scale residential developers and builders have shelved past methods for community development and as a consequence golf courses were assigned different priorities and preferences Golf remains a lifestyle priority for many of the largest homebuilding companies These companies are re-sorting the timeline for golf courses which have been a drag on internal rates of return Smaller and less expensive amenities such as fitness facilities and Starbucks-type venues substitute wellness and socialization as the highly attractive early-in-the-project amenities

The shift in thinking is worrisome to many golf course builders and tests their collective commitment However GCBAA members have now experienced the greatest housing booms in the history of the planet ndash and with it one of the greatest growth surges in new golf course development Likewise builders have survived the worst economic declines since the Great Depression Such dramatic highs and lows provide wisdom insight and a heckuva roller-coaster ride

What does the future hold for golf course builders GCBAA builders must develop new and more efficient methods in order to unlock emerging opportunities

Understanding that they now operate within a new business paradigm golf course builders must implement several key changes in process

1 Be small and act BIG Golf course builders must be ever more resourceful solution providers for developers of all types The shift to smaller projects

directed by servant leaders and club volunteers means that GCBAA members need to refine their project management and redundant communication skills Only on certain projects will GCBAA members be dealing with college-educated engineers and project supervisors

2 Recognize that funding will be a point of pressure for clients and of opportunity for builders who can be good shepherds of project resources

3 Support where and how golf fits into the overall plan Golf remains important to more than 24 million people according to the National Golf Foundationrsquos April 2016 update Golf remains ldquostickyrdquo with its core audience segments and churns roughly 3 million golfers per year Three million into the game and roughly the same number who leave golf for reasons such as time and economic constraint

Opportunities are emerging for GCBAA members Most opportunities are local in nature smaller in scope and budget and more demanding due to lack of experience for ldquodevelopersrdquo The opportunity lies in the fact that GCBAA builders can fill important needs

New projects will surface in states such as Arizona California the Carolinas Florida Georgia Nevada and Texas Almost 80 of the top 50 new residential communities from 2015 launched within these states

Solutions must be on a smaller scale and ready-to-demand Most developments will source capital from local resources such as member assessments local banks and wealthy individuals Builders who can be nimble responsive and on-budget will prosper

Four big takeaways for golf course builders

1 After a significant market correction golf remains a primary amenity and land-planning solution for most property developers And golf retains advantageous ldquopullrdquo for 40- to 70-year age cohorts of high household income and educational attainment New types of ldquodevelopersrdquo have

BY HENRY DELOZIER GLOBAL GOLF ADVISORS

12

emerged they are club committees and boards of directors

2 It is NOT business as usual Most successful builders will have changed their methods and systems while continuing to rely upon experienced expert and proven people

3 The opportunities that are attainable requires that small companies act big by sharing procurement expertise and network reach Big builders must use their strengths of access to capital and people to act small by being on-point and highly accessible and

4 Advanced customer relationship management is essential for every golf course builder ndash whether the developer is a club or a homebuilding company Get to know everyone and see that you are known to everyone

Henry DeLozier is a principal at Global Golf Advisors the largest consulting company in the world specialized in golf-related businesses wwwglobalgolfadvisorscom

FUTURE MAJOR GOLF EVENTS

MastersAugusta National Golf Club Augusta GA

2017 ndash April 6-9

2018 ndash April 5-8

US Open2017Erin HillsErin WI ndash June 12-18

2018Shinnecock Hills Golf ClubSouthampton NY ndash June 14-17

British Open2016Royal Troon Golf ClubJuly 14-17Scotland

2017Royal Birkdale Golf ClubJuly 20-23England

2018Carnoustie Golf LinksJuly 19-22Scotland

PGA Championship2016 Baltustrol Golf ClubSpringfield NJ ndash July 28-31

2017Quail HollowCharlotte NC ndash August 10-13

2018Bellerive Country ClubSt Louis MO ndash August ndash TBA

GCBAA Welcomes New Charter Member Lepanto Golf Construction

The GCBAA is pleased to welcome Lepanto Golf Construction Inc as the associationrsquos 49th Charter Member Lepanto Golf is a Certified Builder Certified Renovation Builder and Irrigation Contractor With nearly 30 years of golf course industry experience Lepanto Golf is recognized as one of the premier contractors with experience at all levels from new construction projects to the smaller renovation projects All made possible with a loyal and talented staff whose key personnel have been together since the creation of the company

Lepanto Golf Construction Inc is based in Pomona Park FL While most of their projects have centered around South Florida their crews and specialized golf course construction equipment have recently completed projects throughout the Eastern United States such as Massachusetts New York Virginia Michigan Illinois and as far west as Arkansas and Texas

Lepanto Golf has had the opportunity to work with many of the industryrsquos premier golf course architects at some of the most highly regarded golf clubs in the country Whether constructing a new golf course or restoring a classic masterpiece Lepanto Golf takes great pride in their attention to detail and high quality of work

Lepanto Golf is looking forward to a bright future and growth alongside of GCBAA and its fellow members

Please join us in welcoming Lepanto Golf Construction as GCBAArsquos 49th Charter Member

Medalist Golf Club Hole 18 - Hobe Sound FL

Winchester Country Club Hole 9 - Boston MA

Winchester Country Club Hole 14 - Boston MA

14

Fleetwood Services LLC Welcomed as GCBAArsquos 50th Charter Member

The GCBAA is pleased to welcome Fleetwood Services LLC as the associationrsquos 50th Charter Member Fleetwood Services LLC is an Associate Builder of GCBAA and has been building and renovating golf courses since 2010

Based in Dallas TX Fleetwood Services LLC is owned and operated by Robert and Pam Fleetwood Robert has been in the golf course construction and development business since 1986 and has built more than 250

courses Fleetwood Services LLC employs over 50 personnel who have the knowledge needed to complete every aspect of a project in a timely manner

Fleetwood Services LLC has completed

over 140 jobs for various golf courses and country clubs both public and private since 2010 The following are completed 18 hole remodels including irrigation performed by the Texas-based golf course construction company

- Rolling Hills Arlington TX ndash Designed by Colligan Golf

- Squaw Creek Golf Course Willow Park TX ndash Designed by Colligan Golf

- Rockwood Golf Course Fort Worth TX ndash Designed by Colligan Golf

- Maridoe Golf Course Carrollton TX ndash Designed by Steve Smyers

Please join us in welcoming Fleetwood Services as GCBAArsquos 50th Charter Member

Charter Membership is reserved for GCBAA members who demonstrate a strong interest in continuing the success and growth of the organization and express their support by making a one-time minimum contribution of $10000 in addition to annual membership dues

Photos courtesy of Fleetwood Services LLC

15

GCBAA Regional Meeting amp Executive Board Meeting tee off in Texas

Tuesday April 12 members of the GCBAA Executive Board held their spring meeting in Addison Texas Executive Board Members included Immediate Past President Rick Boylan current President Scott Veazey Incoming President Pat Karnick Treasurer Judd Duininck Vice President Dennis Wagner Secretary Ellen Davis and special guest GCBAA Board Member Mark Creighton GCBAA Executive Director Justin Apel and Program Planning Manager Samantha Huff were also present Staff provided summaries of the 2016 Golf Industry Show in San Diego as well as other activities the executive office is working on The group then joined early arrivals for the following dayrsquos Regional Meeting at the Topgolf facility in Carrollton TX

On Wednesday April 13 over 50 attendees converged on Maridoe Golf Club for the first GCBAA Regional Meeting of 2016 The golf course formerly known as Honors Golf Club was undergoing a complete renovation Just outside of the meeting area of the club house the group could witness acres of the property completely under renovation Course architect and ASGCA Past President Steve Smyers along with GCBAA Charter Member Fleetwood Services LLC amp Certified Builder Heritage Links are assisting with the design and construction Course irrigation designer and GCBAA Member Tony Altum of AS Altum amp Associates provided insight on irrigation trends as well as a very interesting update from the Director of Golf Services at Topgolf Libby Godlove We appreciate the support from our regional allied contacts USGA Green Section John Daniels GCSAA Field Representative Brian Cloud and Chuck Higgins PGA of America regional manager Steve Smyers and golf course superintendent Shawn Westacott were also on hand to discuss the Maridoe project GCBAA Charter Members Rain Bird Profile Products and ADSHancor each shared installation techniques of their products and we wrapped up with best management practices for operating and maintaining equipment with David Haggerty of Kubota We would like to thank all of our attendees and sponsors for a great couple of days in Texas

Eagle Support Birdie Support Par Support

GCBAA Executive Board Members amp Staff

Tony Altum amp Steve Smyers Education in full swing

GCBAA Charter Members Bryan Juwig and GCBAA Board Member Rick Williamson LASCO Fittings Inc

Personal Tour of Maridoe Golf Club ndash Tim Hubbard Steve Smyers Ian Williams Samantha Huff Rick Williamson Mike Perez amp Justin Apel

Golf Course Shaper Jake Cope amp Justin Apel

16

Monday August 1Sticks for Kids Golf Outing

amp Opening Reception Tuesday August 2

Full Day Education Program with Awards Dinner amp Auction Wednesday August 3

Irrigation Symposium amp Board of Directors Meeting

Networking bull Family Fun bull Education bull PGA Championship

HYATT REGENCY GCBAA HEADQUARTER HOTEL HOME OF THE STATUE OF LIBERTY

JULY 28 - 31SPRINGFIELD NJ

GCBAA 2016 SUMMER MEETING

JERSEY CITY NJ bull AUGUST 1-3 2016

Registration Open at gcbaaorgnews-eventssummer-meeting17

Junersquos Arizona Regional Meeting a SuccessGCBAA almost beat the heat of Arizona by scheduling its second regional meeting June 8 at Mesa Country Club We were told we missed the mild weather before a heat wave had settled in for our meeting Fortunately the roof of the Diamondbacks stadium was closed for our Tuesday night opening event watching the Arizona Diamondbacks play the Tampa Bay Rays On Wednesday the group began early with the always insightful GCBAA Member Henry DeLozier of Global Golf Advisors Henry offers optimism of the golf market by utilizing trends they are seeing in the development world Henry and GCBAA both promote the message to our membership to be well versed and educated to be more than low bid on projects There are ways that the membership can position themselves to be a resource to golf facilities GCBAA members offered education and trends of products used in construction including Ted Fist with Capillary Concrete Randy Hamilton with Profile Products and Joe Traficano with West Coast Turf We also welcomed representatives from local allied organizations Jeff Jensen of GCSAA as well as local ASGCA members Gary Brawley and Forrest Richardson Guest presenters Bert Hagen with Stotz Equipment and Jeff Frair with Empire Machinery provided continuing education on challenges contractors are facing with equipment maintenance We once again thank all of our attendees and sponsors who were a part of the event

Eagle Support Birdie Support Par Support

Forrest Richardson amp Steve Sakurai

ASGCA Member Gary Brawley

Regional Meeting underway in Arizona Members and guests networking between sessions

Group photo ndash Wrapping up the Arizona Meeting

GCBAA Guests enjoying the Diamondbacks Game

18

GCBAA Leadership represented at ASGCArsquos Annual Meeting

Reminder of the Caterpillar Partnership with the GCBAA Foundation

GCBAA Executive Director Justin Apel and President Scott Veazey were honored to be guests at the 70th Annual gathering of the American Society of Golf Course Architects in Washington DC April 24-26 The meeting hosted over 100 members and spouses as well as nearly 30 special guests Outgoing President Steve Smyers has been a great friend to GCBAA and we congratulate him on his presidency The education agenda featured some unique discussions and presentations A fitting presentation for the area in which the meeting was held was a presentation on ldquoPresidents Who Golfrdquo given by Jonathan Cummings What followed was a healthy discussion on the changes in the golferrsquos expectations from generation to generation There is a significant change in what the generation of baby boomers has for expectations in their golf experience course location and condition while the younger generations of X Y and Millennials are all about the experience of who they are playing with This changes course operations design and the future of the game to cater to this upcoming generation of golfers The remaining education agenda featured a diverse discussion from bunker liners and WOTUS to allied updates and of course networking on the golf course Congratulations to the 2016 Donald Ross Award honoree Michael Bamberger and Greg Martin as he was introduced as ASGCA incoming president

Are you signed up We shared in our last issue details of our new partnership program with Caterpillar Inc and the GCBAA Foundation Caterpillar Inc and the Cat dealer network through their Cat Rental National Accounts Program has created an incentive program to further Caterpillarrsquos commitment to supporting the GCBAA its Foundation and the game of golf

This program will recognize the collective rental volume of GCBAA Members and reward a rebate of one half of one percent (05) rental volume for our membership to the GCBAA and Foundation

To begin you will need to sign and return the voluntary agreement identifying your interest in supporting the GCBAA Foundation and this program Copies are available of the agreement by contacting the GCBAA Executive Office or GCBAA Member Chris Caccavale Rental National Account Manager Caterpillar Inc caccavale_christopher_mcatcom or (570) 647-9157 Next you simply continue to rent machines from a participating Cat dealer Cat dealers and their Cat Rental Stores have nearly 800 locations where you can rent a full line of Cat machines including attachments work tools and even non-Cat equipment such as pumps utility carts and other golf course related equipment to complete your projects

Justin Apel amp Gary Brawley

19

The GCBAA has been working on a program for individual members who might need specialized insurance coverage for

their business GCBAA has partnered with a proven agency and would like to invite you to check and see if it works for you and your business INSPRO Insurance Agency Inc in Lincoln Nebraska can easily compare your current coverage with their offerings as well as offer advice on making sure you have all of the coverages for the type of work you are involved in This is a completely voluntary program and we know by comparing some of our members who have already participated in the program that nearly 50 savings are available on Errors and Omissions Insurance as well as Professional Liability coverage Contact the GCBAA office for more information

Dismal River Trip (Mullen NE) - Ewing IrrigationIncludes (2) rounds of golf for a foursome at Dismal River Golf Club (1) night of lodging at Dismal River Golf Club and transportation from Arizona or Texas via Ewing Jet to and from North Platte

Disney Vacation Package - The Toro CompanyPackage includes a 4-Day3-night stay in one room at the Caribbean Beach Coronado Springs Port Orleans French Quarter or Port Orleans Riverside Resort (based upon availability) and four 4-Day Park Hopper Passes to the Magic Kingdom Animal Kingdom Epcot Center and Hollywood Studios

(2) Tickets to the 2016 Ryder Cup at Hazeltine National Golf Club in Chaska MN (Saturday amp Sunday) - Duininck GolfTickets are International Pavilion tickets Actual tickets will not be available until mid-late August

$500 Home Depot Gift Card - Fleetwood Services LLC

Scotty Cameron X7M Putter - Profile Products LLC

28-Day Rental of Rubber Tracked Skid-Steer Loader - Sunbelt Rentals

Stihl Weedeater - Greenville Turf amp Tractor

GolfBuddy WT5 GPS Watch - Profile Products LLC

(4) Greg Norman Autographed Sticks for Kids Bags - Greg Norman

Greg Norman Collection Straw Hat autographed by Greg Norman - Great White Shark Enterprises LLC

Greg Norman Collection Baseball Cap autographed by Greg Norman - Great White Shark Enterprises LLC

Photo autographed by Greg Norman - Great White Shark Enterprises LLC

Wags Grillinrsquo Rub Gift Basket - Dennis Wagner

ISCO Goodie Basket - ISCO Industries IncBackpack Tervis Tumblers Camelback water bottle umbrella and Pro V1 golf balls

Check the GCBAA website for updated items and to donate

GCBAA Offers New Member Benefit Program

Donations pouring in for next monthrsquos Foundation Auction amp Raffle

GCBAA Attends National Alliance for Accessible Golf Meeting

The National Alliance for Accessible Golf is an organization working to ensure the opportunity for all individuals with disabilities to play the game of golf Formed in the summer of 2001 the Alliance

is represented by major golf recreation and therapeutic organizations in the United States including the Golf Course Builders Association of America GCBAA serves on the Alliance Board of Directors and met with other board members after National Golf Day in May The Club Managers Association of America in Alexandria VA hosted the group for a daylong meeting While the agenda consisted of the regular housekeeping items for any board the group also discussed successes of the programs the Alliance oversees The Alliance Grant Program has funded 96 locations since 2010 $722050 in total amount funds have been awarded in 26 states helping approximately 9000 individuals with disabilities enjoy the game of golf These grants provide awareness training and funding for programs to help golfers with disabilities learn and transition into playing the game of golf Keep up the good work NAAG

2015 Awards Auction and Dinner ndash Colorado Springs CO

20

A000-043303-6 (Profile Golf Ad)Color 4color

Size T - 80 x 1175 B - 85 x 1225 L - 75 x 100

SIZE B GCBAA Newsletter-Earth Shaping News

Contact Us for On-Site Consultation and Soil Evaluation

golfprofileproductscom bull wwwprofilegolfcom bull 8002076457

For any site condition you might face we are here to meet

that challenge Nasty soil Out-of-spec sands Vertical

embankments Near-drought conditions Monsoon rains

As the worldrsquos largest manufacturer of erosion control

turf establishment and soil amendment products Profile is backed

by a team of experts and a global distribution network You

can count on ProfileGolftrade to bring the know-how anywhere

in the world to deliver holistic cost-effective solutions

Meeting your challenges from

every angle

EROSION CONTROL bull VEGETATIVE ESTABLISHMENT bull ROOTZONE DEVELOPMENT

21

Like the foundation of any structure a properly built subgrade is critical to the successful construction of a putting green In many cases building the subgrade is the most difficult part of the process but it also is the most important When building a green to USGA construction guidelines extra care must be taken to create a quality foundation This will allow subsequent construction steps to be accomplished effectively

The USGA Recommendations For a Method of Putting Green Construction state that the subgrade should conform to the general slope of the finished grade Placing grade stakes on 20-foot intervals typically provides enough information to achieve the general contours of the finished green However in cases where extreme precision is required a more intensive staking scheme may be necessary

During shaping every effort should be made to ensure that the subgrade is stable and unlikely to settle or shift If the subgrade is built from fill material it is imperative to build in stages or ldquoliftsrdquo When building in lifts the final subgrade elevation is reached 10-15

feet at a time The soil should be compacted at each stage to eliminate any air pockets and reduce the risk of settling If the subgrade material is wet and resists proper compaction one option is to remove the base soil and spread it out to dry Once the soil dries it can be replaced and used to build a firm subgrade If the soils are inherently unstable it may be necessary to lay geotextile fabric over the finished subgrade to prevent the gravel layer from sinking into the soil However do not cover drainage lines with geotextile fabric install the fabric either beneath the pipes or between the drainage lines

After the subgrade has been shaped smaller equipment generally is used to smooth and further compact the subgrade During this stage any large clods (greater than one inch in diameter) should be eliminated and any low areas where water might accumulate should be filled Cavity walls should be steep enough to prevent large differences in the depth of mix near the edge of the green Vertical walls are easier to create when coring out an existing green while sloped walls are more common when building a new green

A quality subgrade is essential to successful green construction without it all future steps in the construction process will be compromised For more information on putting green construction refer to the USGA Green Sectionrsquos digital collections ldquoBuilding the USGA Green Tips for Successrdquo and ldquoA Guide to Constructing the USGA Putting Greenrdquo Additional resources on putting green construction and other topics can be found on the Course Care section of USGAorg

ALLIED ASSOCIATIONS

A Foundation For Success Tips for Building a USGA Green Subgrade

A quality subgrade is essential to successful green construction (Photo Credit Brett Hochstein)

22

In April CMAA announced the creation of regional one-day summits designed to bring together a clubrsquos General ManagerCEO and the Club President or a Board Member for cooperative education on club leadership and governance The GovernanceLeadership

Summits will provide a structured environment to engage some of the best ideas and practices evident in clubs from around the country

This idea was born out of the successful Pre-Conference Workshop Executive Leadership at a Higher Level presented by Dick Kopplin and Kurt Kuebler CCM Kopplin amp Kuebler LLC The full day workshop in San Diego CA united the clubrsquos General Manager and President for education focusing on key success strategies

CMAArsquos Senior Vice President of Professional Development Jason Koenigsfeld PhD shared ldquoOur members raved about this session and expressed the need to bring this type of education to their boards in their local areas We know it is difficult for board members to travel to our Conference and thus we created six regional and easily accessible workshops for 2016 and early 2017rdquo

The first summit was held June 15 at Baltusrol Golf Club in Springfield NJ with more than 65 club General Managers and Board Members in attendance and hosted by General ManagerCOO Kevin P Vitale CCM

The summit provided a concentrated day of education balancing theory and practice on the topic of Private Club Board Governance and Leadership The day began with Dick Kopplin and Kurt Kuebler CCM of Kopplin amp Kuebler LLC setting the stage for effective governance models and organizational structure Kuebler explored multiple governance topics including organizational health industry trends leading club best practices roles and responsibilities term limits board and committee orientations and board self-evaluations

Kopplin shared ldquoEveryone committed to the GovernanceLeadership Summit concept truly believes this could be a game changer in the private club world Based on the comments over the past few years from the CMAA

Pre-Conference Workshops it has been evident that Club Presidents in particular are eager for this kind of information and education The value of the summits is not only inherent in the educational offerings but the opportunity to network with other Club Presidents and General ManagerCEO to discuss best practices relevant for each participating clubrdquo

The Interactive Panel Discussion on Current Governance Challenges was facilitated by Tom Wallace CCM and included Vitale and John Reid the Treasurer Finance Chair and Board of Governor Baltusrol Golf Club

After lunch and an attendee networking break the focus moved to change and innovation management presented by Jeff McFadden CCM CCE the CEO of the Union League of Philadelphia McFadden tackled the difficulties of forward thinking to meet member needs the evolution of the club industry effective member engagement and how the use of technology can benefit the club

Next CMAA CEO Jeff Morgan FASAE CAE and Jason Koenigsfeld dove into change and evolution and why clubs must evolve The discussion focused on the importance of engagement of multigenerations of members strategically setting up the board and data-driven decisions vs emotional decision making As well Morgan explored several change strategy models ndash VUCA Pestel and Competitive Forces

Dick Kopplin closed out the day with a focus on how General Managers and Board members can work together to building a long-lasting community and share the dayrsquos key take-a-ways Afterwards attendees adjourned for more informal networking hosted at Baltusrol Golf Club

Additional summits will be presented Desert Mountain Club in Scottsdale AZ (August 12) Bent Tree Country Club in Dallas TX (August 26) The Olympic Club in San Francisco CA (September 12) Conway Farms Golf Club in Chicago IL (September 20) and the Atlanta Athletic Club Atlanta GA (January 19 2017) Additional sites are in development for 2017

For more information please visit wwwcmaaorggovernancesummit

CMAA Tees Up Good Governance Through Regional GovernanceLeadership Summits

23

NGCOA

ALLIED ASSOCIATIONS

The NGCOA recently completed the development of a new strategic plan and we would like to share where we currently are And because strategic planning is such a journey as opposed to a race with a clear finish line wersquod also like to give you a sense of whatrsquos to come

A new strategic plan often comes with the hiring of a new leader But our purpose was more than that We decided a new way forward was needed after watching the Great Recession impact your businesses We saw the pressure course owners and operators were under to operate profitably And we understood the new economy forced you to question the value of everything including the value the NGCOA brought to your business

We now have a comprehensive plan designed to achieve our vision of being your most valuable business resource and advocate It centers around three key efforts education advocacy and commerce

On the education front we are already creating additional content to complement Golf Business while providing a deeper dive on subjects most important to you This is taking shape in a robust offering of webinars and podcasts at new educational events and on information-sharing platforms like our highly-successful Accelerate which in addition to its active listserv is already housing a full library of articles whitepapers and more In any form you can be confident the information will be relevant easy to access pragmatic and actionable In short content that makes you smarter and more competitive

We are committing more than ever to protecting our membersrsquo and the industryrsquos best interests For the first time the NGCOA is investing to become the leading advocate for golf courses not only on public policy issues but on intra-industry influences affecting

your business Nowhere is this more evident than in the recent hiring of a director of advocacy to lead this effort Whether working with allied groups to fight regulatory threats or establishing standards to facilitate more favorable relationships with tee-time distributors rest assured ownersrsquo and operatorsrsquo collective voices are being heard

The NGCOA sees its role as being a partner facilitating business activity for members Education and advocacy play roles but there is a specific effort in our plan to build sound progressive programs and services that enhance economic growth and vitality for your business and the industry at large Not unlike a chamber of commerce your association wants to assist in bringing you business That can take many formsmdashthe most obvious being by attracting and developing new players But new food-and-beverage programs creating alternative uses for facilities and more are also key to success The NGCOA team led by our new director of commerce will be developing and bringing these opportunities to members very soon

The strategic process is a journey The best ones donrsquot end up on a bookshelf gathering dust but executed daily and refined based on results Wersquore prepared to do just that

Again this plan was built by listening carefully to what members want and need In doing so the importance of listening and two-way conversations were once again reinforced Therersquos no other way something as important as a strategic plan can be accomplished For that matter therersquos no other way for the NGCOA to fulfill its mission

Joe Rice is the Chief Strategy Officer of the National Golf Course Owners Association

Embarking on a New Journey The NGCOA is instituting a new strategic plan in order to become the most valuable business resource and advocate for golf course owners and operators

24

At this yearrsquos Golf Business Symposium NGF presented our latest findings on the junior golf market a segment that is bigger and more diverse than many observers realize And a group that should give us reasons to be optimistic about the gamersquos future

Today the number of junior golfersmdashdefined as individuals between the ages of 6 and 17 who played at least one round of golf in the past yearmdashis nearly 3 million Twenty years ago in 1995 the number of junior golfers was also nearly 3 million However to assume nothing has changed is to miss a much more interesting story

Between 1995 and 2004 thanks in part to the presence and resonance of Tiger Woods the number of junior golfers shot up reaching a peak of 41 million But beginning in 2005 and due largely to the global economic crisis golf participation in this set fell steadily bottoming out in 2011 at 24 million Since then wersquove seen healthy growth of 25 back to 3 million in 2015

But more important than the overall number is the demographic make-up of those 3 million kids Because in key areas golf is making very important inroads

Females

In 1995 girls made up only 17 of all junior golfers Today they total one third To put that into perspective the overall proportion of female golfers (age 6+) has hovered around 20 percent for as far back as NGF has tracked participation Girls are getting and accepting the message that golf can be both welcoming and fun This would seem to be the result of increased visibility of the LPGA and its young stars as well as innovative programs like LPGA Girls Golf and possibly longer-term effects of Title IX

Non-Caucasians

Similar to the growing proportion of junior girls who played in 2015 the number of non-white juniors has

grown as well Twenty years ago only 1 out of 17 junior golfers was non-Caucasian Today that number is nearly 1 out of 3 Thatrsquos an impressive rise and speaks to the broader appeal of professional golf the power of institutions like The First Tee inclusive programs across the country and demographic changes in the US population

Lest you think these two shifts in demographics also reflect shrinking economic power today two-thirds of all junior golfers come from households making $75000 a rise of nearly 20 from 20 years ago More diversity has come with more spending power and points toward a future golfing population that far more accurately mirrors the countryrsquos population

Starting Younger

And therersquos another trend that could prove beneficial to the industry in the years to come Todayrsquos junior golfers are coming to the game younger There are 50 more junior golfers under age 12 than there were in 1995 This is a good sign because research shows that the age of introduction positively affects the level of engagement

In NGFrsquos recent Millennial research we found that Millennials who started playing before age 14 are nearly twice as likely to become Core golfers (those who play 8 or more rounds a year and account for more than 90 of total rounds and spending) Therersquos also a much stronger level of enjoyment among Millennials who start golf early Four out of five say

The Changing Face of Junior Golf

CONTINUED ON PAGE 26

25

By Rhett Evans CEO

ldquoThank yourdquo is a simple phrase that means so much Yet we often save it for special occasions or for someone who comes to our rescue in a time of need For example I know I donrsquot say ldquothank yourdquo nearly enough to my wife Colleen who

takes care of things at home while Irsquom on the road for GCSAA business

Itrsquos not only an important sentiment to express in our personal relationships though Itrsquos also essential to communicate appreciation in our professional roles Research has shown that employees will work harder when their boss conveys appreciation for their efforts Saying ldquothank yourdquo is a sign of respect for another person and it indicates you donrsquot take that person for granted I hope each of you takes the time to thank your staff for a job well done

Another hope of mine is that golfers have taken the time to thank you for your work in the golf course management profession After all you take care of the biggest and most vital asset any golf facility has ndash the golf course

Perhaps you saw our ldquoThank a Golf Course Superintendentrdquo commercials last year on Golf Channel These spots featured some of the best golfers in the game offering the tag line ldquoIf you love golf like I do thank a golf course superintendentrdquo

This year GCSAA has added celebrities to the lineup of those voicing their thanks for the work you do every day The new commercial features stars such as Grammy Award-winning entertainer Justin Timberlake NFL Hall-of Famer John Elway and NBA Hall-of-Famer Charles Barkley in a 30-second spot airing now through October on Golf Channel

Along with the commercial wersquore running a sweepstakes to take full advantage of the momentum from the ldquoThank a Golf Course Superintendentrdquo campaign The winner will receive a trip for two to the 2016 American Century Celebrity Championship in July in Lake Tahoe Nev Get all the details at wwwgcsaaorgthankasuper

The Value of lsquoThank Yoursquothey enjoy the game ldquovery muchrdquo (thatrsquos 20 higher than among those who started later) and 85 say they are ldquovery likelyrdquo to continue playing as they get older

Perceptions of the game are a strong indicator of enjoyment frequency of play volume of spending and likelihood to continue playing NGFrsquos Millennial research showed that those who start younger have more positive perceptions about the game and fewer negative ones than those who picked up the game later They strongly agree that golf is a good form of exercise a great family activity time well spent a good way to enjoy the outdoors even cool Those younger adopters disagree more strongly with assertions that golf is dull or boring bad for the environment elitist and exclusionary or is an old manrsquos sport

The industry should be encouraged by what wersquore learning about the youngest golfers Golf rsquos efforts to attract more demographically diverse youngsters seem to be working and with more kids picking up golf at a younger age there is hope that this next generation of golfers will remain committed to the game throughout their lifetime Still wersquove only scratched the surface in terms of truly understanding todayrsquos juniors We need to delve more deeply into these positive signs which is why the NGF will soon begin an in-depth study the largest of its kind on the Centennials (those born since 1997) Yoursquoll be hearing more about the study and our findings in the months to come

ALLIED ASSOCIATIONS

26

Wersquoll promote the contest with TV and radio spots as well as through print advertisements in GCM and affiliated chapter publications If your chapter publication can help spread the word abou the campaign and contest please contact our marketing and communications team for more information Russell Sypowicz associate director of marketing at rsypowiczgcsaaorg or Craig Smith director of communications and media relations at csmithgcsaaorg

In the end however this campaign is not about the number of entries for a sweepstakes Our goal is to educate golfers about all that superintendents do to provide enjoyment for those playing the game and hopefully to inspire them to reach out to you to say ldquothank yourdquo in person

Several superintendents have shared with me and with our staff about just such instances at their facilities One was Paul Latshaw CGCS and director of grounds operations at Muirfield Village Golf Club in Dublin Ohio the host course for the Memorial Tournament each year

As you probably know Muirfield is Jack Nicklausrsquo pride and joy and Nicklaus was the lead figure in the ldquoThank a Golf Course Superintendentrdquo commercial last year He went out of his way to support our campaign and he was just as gracious when I had the chance to thank him in person He knows how hard Latshaw works

ldquoI always have been a Nicklaus fan even to the point of working some for his design firm for two years early on in my career at Muirfieldrdquo says Latshaw who is in his 13th year aty Muirfield Village ldquoMr Nicklaus has always placed a value on agronomuy and the superintendent I donrsquot know of any other design firm that has had agronomists on staff or as consultants

ldquoSo when Mr Nicklaus took the time to support us and our profession that meant the world to me Irsquove had members too take notice and stop to say lsquothank yoursquo It makes me proud to be a superintendent and I appreciate all that GCSAA is doing to elevate our profession So lsquothank yoursquo GCSAArdquo

No thank you Paul And thank you to all our members who work each day to deliver the best conditions they can for golfers while protecting the environment and our natural resources

new members

ASSOCIATE MEMBERS

Atlantic Irrigation Specialties Inc111 Lafayette AvenueN White Plains NY 10603Phone (800) 878-8873Contact Fred RappEmail frappatlanticirrigationcom Atlantic Irrigation Specialties is a full service Rain Bird golf irrigation distributor supplying eight (8) states in northeast and Mid-Atlantic

Blackburn Mfg Co908 W Hwy 275Neligh NE 68756Phone (800) 942-5816Contact Christa Blackburn-SchindlerEmail infoblackburnflagcom Blackburn Mfg Co is unmatched in quality marking flags with the best customer service in the industry for over 60 years Marking Flags Posting Signs Inverted Marking Paint All Flagging Tape Measuring Tapes Utility location athletic field and pavement striping paint safety zone supplies barricade tape

BUILDERIRRIGATION CONTRACTOR APPLICANT

Diamond Golf International Inc23753 Sonata DriveMurrieta CA 92562-4662Phone (951) 696-0426Contact Salvador RodriguezEmail saulrodriguez82hotmailcom Website wwwdiamondgolfmx Golf course construction agronomist consulting lake building consulting design

PROFESSIONAL MEMBER

Tony Altum ndash AS Altum amp Associates10311 Towne RoadCarmel IN 46032Phone (317) 679-3285Contact Tony AltumEmail taltumasaltumcom Website wwwasaltumcom AS Altum amp Associates has built a reputation in the golfing community as one of the worldrsquos most trusted leaders in irrigation design and consulting

27

2016 Rossi Recipient Jim Moore Retires from USGA

If you know the USGA Green Section then you are bound to have had the pleasure of interacting with Jim or Kay Moore both of whom retired on June 1 2016 Both Jim and Kay joined the USGA Green Section in 1984 as director of the Green Sectionrsquos former Mid-Continent Region and as administrative assistant for the region respectively

Jim Moore has worked in multiple functions over 32 years of dedicated service to the USGA He was instrumental in leading and coordinating the collaboration of the 2004 revision of the USGA Recommendations For a Method of Putting Green Construction Most recently Moore led the USGA Green Section Education and Outreach program During his tenure Moore also provided years of dedicated service as a member of the USGA Green Section Turfgrass and Environmental Research Committee a role in which he will continue after retiring

Both Jim and Kay have made lasting impressions on the USGA and the golf industry through their combined 64 years of service They will be missed by their USGA colleagues and the thousands of golf courses they helped along the way

West Coast Turf Offering Three New Varieties to Minimize Water Use

West Coast Turf has expanded their inventory to include three new drought tolerant varieties West Coast Native Bentgrass (Agrostis pallens)

Hillside Native Fine Fescue and Kurapia turf alternative groundcover for landscape and golf course use

ldquoNative grasses are playing an important role in landscaping with water conservative plants and Kurapia is something exciting and completely different than anything we have ever grown We are constantly looking for the best varieties to minimize water useldquo said John Marman West Coast Turf rsquos vice president of sales and marketing

West Coast Native Bentgrass (Agrostis pallens) is a cool season grass with rich deep green color and withstands light foot traffic It requires half of the water of customary cool season turf and half the mowing and maintenance It can also be left un-mowed creating the floppy look of a natural meadow

Hillside Native Fine Fescue is perfect for relaxed landscapes and slope stabilization It has a deep rootzone thus making it extremely drought tolerant It is slow growing with loose slim leafed blades

Kurupira is a University of California tested drought tolerant turf alternative groundcover Once established it requires less water and little maintenance It grows close to the ground and if left un-mowed is covered with small white sterile flowers most of the year

ldquoWe like that not everyone has to have the exact same looking lawn or green areas These new grasses and the groundcover allow for some diversity and creativity in landscape design You donrsquot have to sacrifice your lawn to be environmentally responsible Choose the right variety and water wiselyrdquo

West Coast Turf is a full-service sod stolonization and hydroseeding company with 5 offices throughout California and Arizona and headquarters in Palm Desert CA West Coast Turf grows more than 30 varieties of natural turf

MOVERS amp SHAPERS

28

GCBAA MEETINGS CALENDAR

2016 Summer MeetingAugust 1-3 2016Hyatt Regency Jersey City - Jersey City NJ

2017 Summer MeetingAugust 8-10 2017Omni Charlotte - Charlotte NC

Future Golf Industry Show SitesFebruary 8-9 2017Orange County Convention Center - Orlando FL

February 7-8 2018Henry B Gonzalez Convention Center - San Antonio TX

MAY 18 2016National Golf Day - Washington DC

Avendra Signs National Agreement with JacobsenAgreement includes all US-based Marriott properties

Jacobsenreg a Textron Inc (NYSE TXT) company recently signed new national account agreement with Avendra

The agreement with Avendra will allow all US-based Marriott properties to purchase Jacobsen equipment at exclusive member pricing Marriott currently has 18 properties with 24 golf course facilities in the United States

Avendra is North Americarsquos leading procurement services provider serving the hospitality and lodging industries Avendra customers gain access to contracts leveraging over $4 billion of annual purchases expert advisory services and in-depth purchasing data and analysis The company is headquartered in Rockville MD and has regional offices throughout North America For more information please call (866)-AVENDRA or visit wwwAvendracom

Avendra selected Jacobsen after the company spent several months testing and reviewing Jacobsenrsquos full line of turf maintenance equipment

ldquoWersquore very excited to be working with Avendra and Marriott propertiesrdquo said David Withers President and CEO of Jacobsen ldquoWe look forward to helping Marriott properties throughout the US present superior conditions for their customersrdquo

movers amp shapers sodseedsoil

Does your company have exciting news to share

Wersquoll help you spread the wordContact Samantha Huff samantha_huffgcbaaorg

or call 402-476-4444

Life is short Sod it

Quality Variety Service

888893-8873westcoastturfcom

Put your trust in West Coast Turf

Featuring over 30+ grasses including bentSt Augustinezoysia bermuda paspalum blue rye kikuyu and fescue

Installation hydroseeding and NEW TopMaker Field recycling leveling dethatching and renovation services available

EQUIPMENT

DEPENDABLE EQUIPMENThellipWHEN amp WHERE YOU NEED IT

Designed exclusively for GCBAA members The Cat Rental Store National Account Rental Program provides access to the industryrsquos largest selection of golf course building renovation and maintenance equipment including specialized attachments More than 500 Cat Rental Store locations nationwide have a full range of equipmentmdashCatreg and other leading brandsmdashwhen and where you need them

To help you and your customers grow the game a portion of every rental will be donated to the GCBAA Foundation to support the participation of underprivileged children in the Sticks for Kids Program

For more information about the range of equipment and the special rental rates available to GCBAA members please Email CatRentalNationalAccountscatcom

copy 2016 Caterpillar All Rights Reserved CAT CATERPILLAR BUILT FOR IT their respective logos ldquoCaterpillar Yellowrdquo the ldquoPower Edgerdquo trade dress as well as corporate and product identity used herein are trademarks of Caterpillar and may not be used without permission

For Dealer Sales Personnel reg

Mini Hydraulic Excavators and Work Tools

Field Reference Guide

3016C 3018C3025C 303C CR3035C CR 304C CR305C CR

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IRRIGATION amp DRAINAGEsodseedsoil

No water hammer issues No over pressure problems No spring turn-ons through cold brittle pipe

Tap into our 50+ years of golf irrigation expertise1-800-345-ISCO

isco-pipecom

AVOID WATER HAZARDS

Install IsCO HDPE GOlf COursE systEms

Surge Guardtrade golf fittings reduces the risk of crotch failure caused by water hammer and cyclic fatigue common with standard Sch 40 fittings in Golf Course and Commercial Irrigation systems

Now Available in 2frac12 inch Tee and 2frac12 inch 90deg 45deg and 22frac12deg Elbows

wwwlascofittingscom

10X Stronger than Schedule 80SURGE GUARDTM

THANK YOU FOR MAKING

US 1 ON TURF

Innovators in proven pumping solutions

for 30 years

800-356-6686 watertronicscom

copy 2016 Lindsay All rights reserved

31

Golf Course BuildersAssociation of America6040 S 58th St Suite D Lincoln NE 68516

ADDRESS SERVICE REQUESTED

PRESORTEDSTANDARD

US POSTAGEPAID

LINCOLN NEPERMIT 40

emerged they are club committees and boards of directors

2 It is NOT business as usual Most successful builders will have changed their methods and systems while continuing to rely upon experienced expert and proven people

3 The opportunities that are attainable requires that small companies act big by sharing procurement expertise and network reach Big builders must use their strengths of access to capital and people to act small by being on-point and highly accessible and

4 Advanced customer relationship management is essential for every golf course builder ndash whether the developer is a club or a homebuilding company Get to know everyone and see that you are known to everyone

Henry DeLozier is a principal at Global Golf Advisors the largest consulting company in the world specialized in golf-related businesses wwwglobalgolfadvisorscom

FUTURE MAJOR GOLF EVENTS

MastersAugusta National Golf Club Augusta GA

2017 ndash April 6-9

2018 ndash April 5-8

US Open2017Erin HillsErin WI ndash June 12-18

2018Shinnecock Hills Golf ClubSouthampton NY ndash June 14-17

British Open2016Royal Troon Golf ClubJuly 14-17Scotland

2017Royal Birkdale Golf ClubJuly 20-23England

2018Carnoustie Golf LinksJuly 19-22Scotland

PGA Championship2016 Baltustrol Golf ClubSpringfield NJ ndash July 28-31

2017Quail HollowCharlotte NC ndash August 10-13

2018Bellerive Country ClubSt Louis MO ndash August ndash TBA

GCBAA Welcomes New Charter Member Lepanto Golf Construction

The GCBAA is pleased to welcome Lepanto Golf Construction Inc as the associationrsquos 49th Charter Member Lepanto Golf is a Certified Builder Certified Renovation Builder and Irrigation Contractor With nearly 30 years of golf course industry experience Lepanto Golf is recognized as one of the premier contractors with experience at all levels from new construction projects to the smaller renovation projects All made possible with a loyal and talented staff whose key personnel have been together since the creation of the company

Lepanto Golf Construction Inc is based in Pomona Park FL While most of their projects have centered around South Florida their crews and specialized golf course construction equipment have recently completed projects throughout the Eastern United States such as Massachusetts New York Virginia Michigan Illinois and as far west as Arkansas and Texas

Lepanto Golf has had the opportunity to work with many of the industryrsquos premier golf course architects at some of the most highly regarded golf clubs in the country Whether constructing a new golf course or restoring a classic masterpiece Lepanto Golf takes great pride in their attention to detail and high quality of work

Lepanto Golf is looking forward to a bright future and growth alongside of GCBAA and its fellow members

Please join us in welcoming Lepanto Golf Construction as GCBAArsquos 49th Charter Member

Medalist Golf Club Hole 18 - Hobe Sound FL

Winchester Country Club Hole 9 - Boston MA

Winchester Country Club Hole 14 - Boston MA

14

Fleetwood Services LLC Welcomed as GCBAArsquos 50th Charter Member

The GCBAA is pleased to welcome Fleetwood Services LLC as the associationrsquos 50th Charter Member Fleetwood Services LLC is an Associate Builder of GCBAA and has been building and renovating golf courses since 2010

Based in Dallas TX Fleetwood Services LLC is owned and operated by Robert and Pam Fleetwood Robert has been in the golf course construction and development business since 1986 and has built more than 250

courses Fleetwood Services LLC employs over 50 personnel who have the knowledge needed to complete every aspect of a project in a timely manner

Fleetwood Services LLC has completed

over 140 jobs for various golf courses and country clubs both public and private since 2010 The following are completed 18 hole remodels including irrigation performed by the Texas-based golf course construction company

- Rolling Hills Arlington TX ndash Designed by Colligan Golf

- Squaw Creek Golf Course Willow Park TX ndash Designed by Colligan Golf

- Rockwood Golf Course Fort Worth TX ndash Designed by Colligan Golf

- Maridoe Golf Course Carrollton TX ndash Designed by Steve Smyers

Please join us in welcoming Fleetwood Services as GCBAArsquos 50th Charter Member

Charter Membership is reserved for GCBAA members who demonstrate a strong interest in continuing the success and growth of the organization and express their support by making a one-time minimum contribution of $10000 in addition to annual membership dues

Photos courtesy of Fleetwood Services LLC

15

GCBAA Regional Meeting amp Executive Board Meeting tee off in Texas

Tuesday April 12 members of the GCBAA Executive Board held their spring meeting in Addison Texas Executive Board Members included Immediate Past President Rick Boylan current President Scott Veazey Incoming President Pat Karnick Treasurer Judd Duininck Vice President Dennis Wagner Secretary Ellen Davis and special guest GCBAA Board Member Mark Creighton GCBAA Executive Director Justin Apel and Program Planning Manager Samantha Huff were also present Staff provided summaries of the 2016 Golf Industry Show in San Diego as well as other activities the executive office is working on The group then joined early arrivals for the following dayrsquos Regional Meeting at the Topgolf facility in Carrollton TX

On Wednesday April 13 over 50 attendees converged on Maridoe Golf Club for the first GCBAA Regional Meeting of 2016 The golf course formerly known as Honors Golf Club was undergoing a complete renovation Just outside of the meeting area of the club house the group could witness acres of the property completely under renovation Course architect and ASGCA Past President Steve Smyers along with GCBAA Charter Member Fleetwood Services LLC amp Certified Builder Heritage Links are assisting with the design and construction Course irrigation designer and GCBAA Member Tony Altum of AS Altum amp Associates provided insight on irrigation trends as well as a very interesting update from the Director of Golf Services at Topgolf Libby Godlove We appreciate the support from our regional allied contacts USGA Green Section John Daniels GCSAA Field Representative Brian Cloud and Chuck Higgins PGA of America regional manager Steve Smyers and golf course superintendent Shawn Westacott were also on hand to discuss the Maridoe project GCBAA Charter Members Rain Bird Profile Products and ADSHancor each shared installation techniques of their products and we wrapped up with best management practices for operating and maintaining equipment with David Haggerty of Kubota We would like to thank all of our attendees and sponsors for a great couple of days in Texas

Eagle Support Birdie Support Par Support

GCBAA Executive Board Members amp Staff

Tony Altum amp Steve Smyers Education in full swing

GCBAA Charter Members Bryan Juwig and GCBAA Board Member Rick Williamson LASCO Fittings Inc

Personal Tour of Maridoe Golf Club ndash Tim Hubbard Steve Smyers Ian Williams Samantha Huff Rick Williamson Mike Perez amp Justin Apel

Golf Course Shaper Jake Cope amp Justin Apel

16

Monday August 1Sticks for Kids Golf Outing

amp Opening Reception Tuesday August 2

Full Day Education Program with Awards Dinner amp Auction Wednesday August 3

Irrigation Symposium amp Board of Directors Meeting

Networking bull Family Fun bull Education bull PGA Championship

HYATT REGENCY GCBAA HEADQUARTER HOTEL HOME OF THE STATUE OF LIBERTY

JULY 28 - 31SPRINGFIELD NJ

GCBAA 2016 SUMMER MEETING

JERSEY CITY NJ bull AUGUST 1-3 2016

Registration Open at gcbaaorgnews-eventssummer-meeting17

Junersquos Arizona Regional Meeting a SuccessGCBAA almost beat the heat of Arizona by scheduling its second regional meeting June 8 at Mesa Country Club We were told we missed the mild weather before a heat wave had settled in for our meeting Fortunately the roof of the Diamondbacks stadium was closed for our Tuesday night opening event watching the Arizona Diamondbacks play the Tampa Bay Rays On Wednesday the group began early with the always insightful GCBAA Member Henry DeLozier of Global Golf Advisors Henry offers optimism of the golf market by utilizing trends they are seeing in the development world Henry and GCBAA both promote the message to our membership to be well versed and educated to be more than low bid on projects There are ways that the membership can position themselves to be a resource to golf facilities GCBAA members offered education and trends of products used in construction including Ted Fist with Capillary Concrete Randy Hamilton with Profile Products and Joe Traficano with West Coast Turf We also welcomed representatives from local allied organizations Jeff Jensen of GCSAA as well as local ASGCA members Gary Brawley and Forrest Richardson Guest presenters Bert Hagen with Stotz Equipment and Jeff Frair with Empire Machinery provided continuing education on challenges contractors are facing with equipment maintenance We once again thank all of our attendees and sponsors who were a part of the event

Eagle Support Birdie Support Par Support

Forrest Richardson amp Steve Sakurai

ASGCA Member Gary Brawley

Regional Meeting underway in Arizona Members and guests networking between sessions

Group photo ndash Wrapping up the Arizona Meeting

GCBAA Guests enjoying the Diamondbacks Game

18

GCBAA Leadership represented at ASGCArsquos Annual Meeting

Reminder of the Caterpillar Partnership with the GCBAA Foundation

GCBAA Executive Director Justin Apel and President Scott Veazey were honored to be guests at the 70th Annual gathering of the American Society of Golf Course Architects in Washington DC April 24-26 The meeting hosted over 100 members and spouses as well as nearly 30 special guests Outgoing President Steve Smyers has been a great friend to GCBAA and we congratulate him on his presidency The education agenda featured some unique discussions and presentations A fitting presentation for the area in which the meeting was held was a presentation on ldquoPresidents Who Golfrdquo given by Jonathan Cummings What followed was a healthy discussion on the changes in the golferrsquos expectations from generation to generation There is a significant change in what the generation of baby boomers has for expectations in their golf experience course location and condition while the younger generations of X Y and Millennials are all about the experience of who they are playing with This changes course operations design and the future of the game to cater to this upcoming generation of golfers The remaining education agenda featured a diverse discussion from bunker liners and WOTUS to allied updates and of course networking on the golf course Congratulations to the 2016 Donald Ross Award honoree Michael Bamberger and Greg Martin as he was introduced as ASGCA incoming president

Are you signed up We shared in our last issue details of our new partnership program with Caterpillar Inc and the GCBAA Foundation Caterpillar Inc and the Cat dealer network through their Cat Rental National Accounts Program has created an incentive program to further Caterpillarrsquos commitment to supporting the GCBAA its Foundation and the game of golf

This program will recognize the collective rental volume of GCBAA Members and reward a rebate of one half of one percent (05) rental volume for our membership to the GCBAA and Foundation

To begin you will need to sign and return the voluntary agreement identifying your interest in supporting the GCBAA Foundation and this program Copies are available of the agreement by contacting the GCBAA Executive Office or GCBAA Member Chris Caccavale Rental National Account Manager Caterpillar Inc caccavale_christopher_mcatcom or (570) 647-9157 Next you simply continue to rent machines from a participating Cat dealer Cat dealers and their Cat Rental Stores have nearly 800 locations where you can rent a full line of Cat machines including attachments work tools and even non-Cat equipment such as pumps utility carts and other golf course related equipment to complete your projects

Justin Apel amp Gary Brawley

19

The GCBAA has been working on a program for individual members who might need specialized insurance coverage for

their business GCBAA has partnered with a proven agency and would like to invite you to check and see if it works for you and your business INSPRO Insurance Agency Inc in Lincoln Nebraska can easily compare your current coverage with their offerings as well as offer advice on making sure you have all of the coverages for the type of work you are involved in This is a completely voluntary program and we know by comparing some of our members who have already participated in the program that nearly 50 savings are available on Errors and Omissions Insurance as well as Professional Liability coverage Contact the GCBAA office for more information

Dismal River Trip (Mullen NE) - Ewing IrrigationIncludes (2) rounds of golf for a foursome at Dismal River Golf Club (1) night of lodging at Dismal River Golf Club and transportation from Arizona or Texas via Ewing Jet to and from North Platte

Disney Vacation Package - The Toro CompanyPackage includes a 4-Day3-night stay in one room at the Caribbean Beach Coronado Springs Port Orleans French Quarter or Port Orleans Riverside Resort (based upon availability) and four 4-Day Park Hopper Passes to the Magic Kingdom Animal Kingdom Epcot Center and Hollywood Studios

(2) Tickets to the 2016 Ryder Cup at Hazeltine National Golf Club in Chaska MN (Saturday amp Sunday) - Duininck GolfTickets are International Pavilion tickets Actual tickets will not be available until mid-late August

$500 Home Depot Gift Card - Fleetwood Services LLC

Scotty Cameron X7M Putter - Profile Products LLC

28-Day Rental of Rubber Tracked Skid-Steer Loader - Sunbelt Rentals

Stihl Weedeater - Greenville Turf amp Tractor

GolfBuddy WT5 GPS Watch - Profile Products LLC

(4) Greg Norman Autographed Sticks for Kids Bags - Greg Norman

Greg Norman Collection Straw Hat autographed by Greg Norman - Great White Shark Enterprises LLC

Greg Norman Collection Baseball Cap autographed by Greg Norman - Great White Shark Enterprises LLC

Photo autographed by Greg Norman - Great White Shark Enterprises LLC

Wags Grillinrsquo Rub Gift Basket - Dennis Wagner

ISCO Goodie Basket - ISCO Industries IncBackpack Tervis Tumblers Camelback water bottle umbrella and Pro V1 golf balls

Check the GCBAA website for updated items and to donate

GCBAA Offers New Member Benefit Program

Donations pouring in for next monthrsquos Foundation Auction amp Raffle

GCBAA Attends National Alliance for Accessible Golf Meeting

The National Alliance for Accessible Golf is an organization working to ensure the opportunity for all individuals with disabilities to play the game of golf Formed in the summer of 2001 the Alliance

is represented by major golf recreation and therapeutic organizations in the United States including the Golf Course Builders Association of America GCBAA serves on the Alliance Board of Directors and met with other board members after National Golf Day in May The Club Managers Association of America in Alexandria VA hosted the group for a daylong meeting While the agenda consisted of the regular housekeeping items for any board the group also discussed successes of the programs the Alliance oversees The Alliance Grant Program has funded 96 locations since 2010 $722050 in total amount funds have been awarded in 26 states helping approximately 9000 individuals with disabilities enjoy the game of golf These grants provide awareness training and funding for programs to help golfers with disabilities learn and transition into playing the game of golf Keep up the good work NAAG

2015 Awards Auction and Dinner ndash Colorado Springs CO

20

A000-043303-6 (Profile Golf Ad)Color 4color

Size T - 80 x 1175 B - 85 x 1225 L - 75 x 100

SIZE B GCBAA Newsletter-Earth Shaping News

Contact Us for On-Site Consultation and Soil Evaluation

golfprofileproductscom bull wwwprofilegolfcom bull 8002076457

For any site condition you might face we are here to meet

that challenge Nasty soil Out-of-spec sands Vertical

embankments Near-drought conditions Monsoon rains

As the worldrsquos largest manufacturer of erosion control

turf establishment and soil amendment products Profile is backed

by a team of experts and a global distribution network You

can count on ProfileGolftrade to bring the know-how anywhere

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Meeting your challenges from

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EROSION CONTROL bull VEGETATIVE ESTABLISHMENT bull ROOTZONE DEVELOPMENT

21

Like the foundation of any structure a properly built subgrade is critical to the successful construction of a putting green In many cases building the subgrade is the most difficult part of the process but it also is the most important When building a green to USGA construction guidelines extra care must be taken to create a quality foundation This will allow subsequent construction steps to be accomplished effectively

The USGA Recommendations For a Method of Putting Green Construction state that the subgrade should conform to the general slope of the finished grade Placing grade stakes on 20-foot intervals typically provides enough information to achieve the general contours of the finished green However in cases where extreme precision is required a more intensive staking scheme may be necessary

During shaping every effort should be made to ensure that the subgrade is stable and unlikely to settle or shift If the subgrade is built from fill material it is imperative to build in stages or ldquoliftsrdquo When building in lifts the final subgrade elevation is reached 10-15

feet at a time The soil should be compacted at each stage to eliminate any air pockets and reduce the risk of settling If the subgrade material is wet and resists proper compaction one option is to remove the base soil and spread it out to dry Once the soil dries it can be replaced and used to build a firm subgrade If the soils are inherently unstable it may be necessary to lay geotextile fabric over the finished subgrade to prevent the gravel layer from sinking into the soil However do not cover drainage lines with geotextile fabric install the fabric either beneath the pipes or between the drainage lines

After the subgrade has been shaped smaller equipment generally is used to smooth and further compact the subgrade During this stage any large clods (greater than one inch in diameter) should be eliminated and any low areas where water might accumulate should be filled Cavity walls should be steep enough to prevent large differences in the depth of mix near the edge of the green Vertical walls are easier to create when coring out an existing green while sloped walls are more common when building a new green

A quality subgrade is essential to successful green construction without it all future steps in the construction process will be compromised For more information on putting green construction refer to the USGA Green Sectionrsquos digital collections ldquoBuilding the USGA Green Tips for Successrdquo and ldquoA Guide to Constructing the USGA Putting Greenrdquo Additional resources on putting green construction and other topics can be found on the Course Care section of USGAorg

ALLIED ASSOCIATIONS

A Foundation For Success Tips for Building a USGA Green Subgrade

A quality subgrade is essential to successful green construction (Photo Credit Brett Hochstein)

22

In April CMAA announced the creation of regional one-day summits designed to bring together a clubrsquos General ManagerCEO and the Club President or a Board Member for cooperative education on club leadership and governance The GovernanceLeadership

Summits will provide a structured environment to engage some of the best ideas and practices evident in clubs from around the country

This idea was born out of the successful Pre-Conference Workshop Executive Leadership at a Higher Level presented by Dick Kopplin and Kurt Kuebler CCM Kopplin amp Kuebler LLC The full day workshop in San Diego CA united the clubrsquos General Manager and President for education focusing on key success strategies

CMAArsquos Senior Vice President of Professional Development Jason Koenigsfeld PhD shared ldquoOur members raved about this session and expressed the need to bring this type of education to their boards in their local areas We know it is difficult for board members to travel to our Conference and thus we created six regional and easily accessible workshops for 2016 and early 2017rdquo

The first summit was held June 15 at Baltusrol Golf Club in Springfield NJ with more than 65 club General Managers and Board Members in attendance and hosted by General ManagerCOO Kevin P Vitale CCM

The summit provided a concentrated day of education balancing theory and practice on the topic of Private Club Board Governance and Leadership The day began with Dick Kopplin and Kurt Kuebler CCM of Kopplin amp Kuebler LLC setting the stage for effective governance models and organizational structure Kuebler explored multiple governance topics including organizational health industry trends leading club best practices roles and responsibilities term limits board and committee orientations and board self-evaluations

Kopplin shared ldquoEveryone committed to the GovernanceLeadership Summit concept truly believes this could be a game changer in the private club world Based on the comments over the past few years from the CMAA

Pre-Conference Workshops it has been evident that Club Presidents in particular are eager for this kind of information and education The value of the summits is not only inherent in the educational offerings but the opportunity to network with other Club Presidents and General ManagerCEO to discuss best practices relevant for each participating clubrdquo

The Interactive Panel Discussion on Current Governance Challenges was facilitated by Tom Wallace CCM and included Vitale and John Reid the Treasurer Finance Chair and Board of Governor Baltusrol Golf Club

After lunch and an attendee networking break the focus moved to change and innovation management presented by Jeff McFadden CCM CCE the CEO of the Union League of Philadelphia McFadden tackled the difficulties of forward thinking to meet member needs the evolution of the club industry effective member engagement and how the use of technology can benefit the club

Next CMAA CEO Jeff Morgan FASAE CAE and Jason Koenigsfeld dove into change and evolution and why clubs must evolve The discussion focused on the importance of engagement of multigenerations of members strategically setting up the board and data-driven decisions vs emotional decision making As well Morgan explored several change strategy models ndash VUCA Pestel and Competitive Forces

Dick Kopplin closed out the day with a focus on how General Managers and Board members can work together to building a long-lasting community and share the dayrsquos key take-a-ways Afterwards attendees adjourned for more informal networking hosted at Baltusrol Golf Club

Additional summits will be presented Desert Mountain Club in Scottsdale AZ (August 12) Bent Tree Country Club in Dallas TX (August 26) The Olympic Club in San Francisco CA (September 12) Conway Farms Golf Club in Chicago IL (September 20) and the Atlanta Athletic Club Atlanta GA (January 19 2017) Additional sites are in development for 2017

For more information please visit wwwcmaaorggovernancesummit

CMAA Tees Up Good Governance Through Regional GovernanceLeadership Summits

23

NGCOA

ALLIED ASSOCIATIONS

The NGCOA recently completed the development of a new strategic plan and we would like to share where we currently are And because strategic planning is such a journey as opposed to a race with a clear finish line wersquod also like to give you a sense of whatrsquos to come

A new strategic plan often comes with the hiring of a new leader But our purpose was more than that We decided a new way forward was needed after watching the Great Recession impact your businesses We saw the pressure course owners and operators were under to operate profitably And we understood the new economy forced you to question the value of everything including the value the NGCOA brought to your business

We now have a comprehensive plan designed to achieve our vision of being your most valuable business resource and advocate It centers around three key efforts education advocacy and commerce

On the education front we are already creating additional content to complement Golf Business while providing a deeper dive on subjects most important to you This is taking shape in a robust offering of webinars and podcasts at new educational events and on information-sharing platforms like our highly-successful Accelerate which in addition to its active listserv is already housing a full library of articles whitepapers and more In any form you can be confident the information will be relevant easy to access pragmatic and actionable In short content that makes you smarter and more competitive

We are committing more than ever to protecting our membersrsquo and the industryrsquos best interests For the first time the NGCOA is investing to become the leading advocate for golf courses not only on public policy issues but on intra-industry influences affecting

your business Nowhere is this more evident than in the recent hiring of a director of advocacy to lead this effort Whether working with allied groups to fight regulatory threats or establishing standards to facilitate more favorable relationships with tee-time distributors rest assured ownersrsquo and operatorsrsquo collective voices are being heard

The NGCOA sees its role as being a partner facilitating business activity for members Education and advocacy play roles but there is a specific effort in our plan to build sound progressive programs and services that enhance economic growth and vitality for your business and the industry at large Not unlike a chamber of commerce your association wants to assist in bringing you business That can take many formsmdashthe most obvious being by attracting and developing new players But new food-and-beverage programs creating alternative uses for facilities and more are also key to success The NGCOA team led by our new director of commerce will be developing and bringing these opportunities to members very soon

The strategic process is a journey The best ones donrsquot end up on a bookshelf gathering dust but executed daily and refined based on results Wersquore prepared to do just that

Again this plan was built by listening carefully to what members want and need In doing so the importance of listening and two-way conversations were once again reinforced Therersquos no other way something as important as a strategic plan can be accomplished For that matter therersquos no other way for the NGCOA to fulfill its mission

Joe Rice is the Chief Strategy Officer of the National Golf Course Owners Association

Embarking on a New Journey The NGCOA is instituting a new strategic plan in order to become the most valuable business resource and advocate for golf course owners and operators

24

At this yearrsquos Golf Business Symposium NGF presented our latest findings on the junior golf market a segment that is bigger and more diverse than many observers realize And a group that should give us reasons to be optimistic about the gamersquos future

Today the number of junior golfersmdashdefined as individuals between the ages of 6 and 17 who played at least one round of golf in the past yearmdashis nearly 3 million Twenty years ago in 1995 the number of junior golfers was also nearly 3 million However to assume nothing has changed is to miss a much more interesting story

Between 1995 and 2004 thanks in part to the presence and resonance of Tiger Woods the number of junior golfers shot up reaching a peak of 41 million But beginning in 2005 and due largely to the global economic crisis golf participation in this set fell steadily bottoming out in 2011 at 24 million Since then wersquove seen healthy growth of 25 back to 3 million in 2015

But more important than the overall number is the demographic make-up of those 3 million kids Because in key areas golf is making very important inroads

Females

In 1995 girls made up only 17 of all junior golfers Today they total one third To put that into perspective the overall proportion of female golfers (age 6+) has hovered around 20 percent for as far back as NGF has tracked participation Girls are getting and accepting the message that golf can be both welcoming and fun This would seem to be the result of increased visibility of the LPGA and its young stars as well as innovative programs like LPGA Girls Golf and possibly longer-term effects of Title IX

Non-Caucasians

Similar to the growing proportion of junior girls who played in 2015 the number of non-white juniors has

grown as well Twenty years ago only 1 out of 17 junior golfers was non-Caucasian Today that number is nearly 1 out of 3 Thatrsquos an impressive rise and speaks to the broader appeal of professional golf the power of institutions like The First Tee inclusive programs across the country and demographic changes in the US population

Lest you think these two shifts in demographics also reflect shrinking economic power today two-thirds of all junior golfers come from households making $75000 a rise of nearly 20 from 20 years ago More diversity has come with more spending power and points toward a future golfing population that far more accurately mirrors the countryrsquos population

Starting Younger

And therersquos another trend that could prove beneficial to the industry in the years to come Todayrsquos junior golfers are coming to the game younger There are 50 more junior golfers under age 12 than there were in 1995 This is a good sign because research shows that the age of introduction positively affects the level of engagement

In NGFrsquos recent Millennial research we found that Millennials who started playing before age 14 are nearly twice as likely to become Core golfers (those who play 8 or more rounds a year and account for more than 90 of total rounds and spending) Therersquos also a much stronger level of enjoyment among Millennials who start golf early Four out of five say

The Changing Face of Junior Golf

CONTINUED ON PAGE 26

25

By Rhett Evans CEO

ldquoThank yourdquo is a simple phrase that means so much Yet we often save it for special occasions or for someone who comes to our rescue in a time of need For example I know I donrsquot say ldquothank yourdquo nearly enough to my wife Colleen who

takes care of things at home while Irsquom on the road for GCSAA business

Itrsquos not only an important sentiment to express in our personal relationships though Itrsquos also essential to communicate appreciation in our professional roles Research has shown that employees will work harder when their boss conveys appreciation for their efforts Saying ldquothank yourdquo is a sign of respect for another person and it indicates you donrsquot take that person for granted I hope each of you takes the time to thank your staff for a job well done

Another hope of mine is that golfers have taken the time to thank you for your work in the golf course management profession After all you take care of the biggest and most vital asset any golf facility has ndash the golf course

Perhaps you saw our ldquoThank a Golf Course Superintendentrdquo commercials last year on Golf Channel These spots featured some of the best golfers in the game offering the tag line ldquoIf you love golf like I do thank a golf course superintendentrdquo

This year GCSAA has added celebrities to the lineup of those voicing their thanks for the work you do every day The new commercial features stars such as Grammy Award-winning entertainer Justin Timberlake NFL Hall-of Famer John Elway and NBA Hall-of-Famer Charles Barkley in a 30-second spot airing now through October on Golf Channel

Along with the commercial wersquore running a sweepstakes to take full advantage of the momentum from the ldquoThank a Golf Course Superintendentrdquo campaign The winner will receive a trip for two to the 2016 American Century Celebrity Championship in July in Lake Tahoe Nev Get all the details at wwwgcsaaorgthankasuper

The Value of lsquoThank Yoursquothey enjoy the game ldquovery muchrdquo (thatrsquos 20 higher than among those who started later) and 85 say they are ldquovery likelyrdquo to continue playing as they get older

Perceptions of the game are a strong indicator of enjoyment frequency of play volume of spending and likelihood to continue playing NGFrsquos Millennial research showed that those who start younger have more positive perceptions about the game and fewer negative ones than those who picked up the game later They strongly agree that golf is a good form of exercise a great family activity time well spent a good way to enjoy the outdoors even cool Those younger adopters disagree more strongly with assertions that golf is dull or boring bad for the environment elitist and exclusionary or is an old manrsquos sport

The industry should be encouraged by what wersquore learning about the youngest golfers Golf rsquos efforts to attract more demographically diverse youngsters seem to be working and with more kids picking up golf at a younger age there is hope that this next generation of golfers will remain committed to the game throughout their lifetime Still wersquove only scratched the surface in terms of truly understanding todayrsquos juniors We need to delve more deeply into these positive signs which is why the NGF will soon begin an in-depth study the largest of its kind on the Centennials (those born since 1997) Yoursquoll be hearing more about the study and our findings in the months to come

ALLIED ASSOCIATIONS

26

Wersquoll promote the contest with TV and radio spots as well as through print advertisements in GCM and affiliated chapter publications If your chapter publication can help spread the word abou the campaign and contest please contact our marketing and communications team for more information Russell Sypowicz associate director of marketing at rsypowiczgcsaaorg or Craig Smith director of communications and media relations at csmithgcsaaorg

In the end however this campaign is not about the number of entries for a sweepstakes Our goal is to educate golfers about all that superintendents do to provide enjoyment for those playing the game and hopefully to inspire them to reach out to you to say ldquothank yourdquo in person

Several superintendents have shared with me and with our staff about just such instances at their facilities One was Paul Latshaw CGCS and director of grounds operations at Muirfield Village Golf Club in Dublin Ohio the host course for the Memorial Tournament each year

As you probably know Muirfield is Jack Nicklausrsquo pride and joy and Nicklaus was the lead figure in the ldquoThank a Golf Course Superintendentrdquo commercial last year He went out of his way to support our campaign and he was just as gracious when I had the chance to thank him in person He knows how hard Latshaw works

ldquoI always have been a Nicklaus fan even to the point of working some for his design firm for two years early on in my career at Muirfieldrdquo says Latshaw who is in his 13th year aty Muirfield Village ldquoMr Nicklaus has always placed a value on agronomuy and the superintendent I donrsquot know of any other design firm that has had agronomists on staff or as consultants

ldquoSo when Mr Nicklaus took the time to support us and our profession that meant the world to me Irsquove had members too take notice and stop to say lsquothank yoursquo It makes me proud to be a superintendent and I appreciate all that GCSAA is doing to elevate our profession So lsquothank yoursquo GCSAArdquo

No thank you Paul And thank you to all our members who work each day to deliver the best conditions they can for golfers while protecting the environment and our natural resources

new members

ASSOCIATE MEMBERS

Atlantic Irrigation Specialties Inc111 Lafayette AvenueN White Plains NY 10603Phone (800) 878-8873Contact Fred RappEmail frappatlanticirrigationcom Atlantic Irrigation Specialties is a full service Rain Bird golf irrigation distributor supplying eight (8) states in northeast and Mid-Atlantic

Blackburn Mfg Co908 W Hwy 275Neligh NE 68756Phone (800) 942-5816Contact Christa Blackburn-SchindlerEmail infoblackburnflagcom Blackburn Mfg Co is unmatched in quality marking flags with the best customer service in the industry for over 60 years Marking Flags Posting Signs Inverted Marking Paint All Flagging Tape Measuring Tapes Utility location athletic field and pavement striping paint safety zone supplies barricade tape

BUILDERIRRIGATION CONTRACTOR APPLICANT

Diamond Golf International Inc23753 Sonata DriveMurrieta CA 92562-4662Phone (951) 696-0426Contact Salvador RodriguezEmail saulrodriguez82hotmailcom Website wwwdiamondgolfmx Golf course construction agronomist consulting lake building consulting design

PROFESSIONAL MEMBER

Tony Altum ndash AS Altum amp Associates10311 Towne RoadCarmel IN 46032Phone (317) 679-3285Contact Tony AltumEmail taltumasaltumcom Website wwwasaltumcom AS Altum amp Associates has built a reputation in the golfing community as one of the worldrsquos most trusted leaders in irrigation design and consulting

27

2016 Rossi Recipient Jim Moore Retires from USGA

If you know the USGA Green Section then you are bound to have had the pleasure of interacting with Jim or Kay Moore both of whom retired on June 1 2016 Both Jim and Kay joined the USGA Green Section in 1984 as director of the Green Sectionrsquos former Mid-Continent Region and as administrative assistant for the region respectively

Jim Moore has worked in multiple functions over 32 years of dedicated service to the USGA He was instrumental in leading and coordinating the collaboration of the 2004 revision of the USGA Recommendations For a Method of Putting Green Construction Most recently Moore led the USGA Green Section Education and Outreach program During his tenure Moore also provided years of dedicated service as a member of the USGA Green Section Turfgrass and Environmental Research Committee a role in which he will continue after retiring

Both Jim and Kay have made lasting impressions on the USGA and the golf industry through their combined 64 years of service They will be missed by their USGA colleagues and the thousands of golf courses they helped along the way

West Coast Turf Offering Three New Varieties to Minimize Water Use

West Coast Turf has expanded their inventory to include three new drought tolerant varieties West Coast Native Bentgrass (Agrostis pallens)

Hillside Native Fine Fescue and Kurapia turf alternative groundcover for landscape and golf course use

ldquoNative grasses are playing an important role in landscaping with water conservative plants and Kurapia is something exciting and completely different than anything we have ever grown We are constantly looking for the best varieties to minimize water useldquo said John Marman West Coast Turf rsquos vice president of sales and marketing

West Coast Native Bentgrass (Agrostis pallens) is a cool season grass with rich deep green color and withstands light foot traffic It requires half of the water of customary cool season turf and half the mowing and maintenance It can also be left un-mowed creating the floppy look of a natural meadow

Hillside Native Fine Fescue is perfect for relaxed landscapes and slope stabilization It has a deep rootzone thus making it extremely drought tolerant It is slow growing with loose slim leafed blades

Kurupira is a University of California tested drought tolerant turf alternative groundcover Once established it requires less water and little maintenance It grows close to the ground and if left un-mowed is covered with small white sterile flowers most of the year

ldquoWe like that not everyone has to have the exact same looking lawn or green areas These new grasses and the groundcover allow for some diversity and creativity in landscape design You donrsquot have to sacrifice your lawn to be environmentally responsible Choose the right variety and water wiselyrdquo

West Coast Turf is a full-service sod stolonization and hydroseeding company with 5 offices throughout California and Arizona and headquarters in Palm Desert CA West Coast Turf grows more than 30 varieties of natural turf

MOVERS amp SHAPERS

28

GCBAA MEETINGS CALENDAR

2016 Summer MeetingAugust 1-3 2016Hyatt Regency Jersey City - Jersey City NJ

2017 Summer MeetingAugust 8-10 2017Omni Charlotte - Charlotte NC

Future Golf Industry Show SitesFebruary 8-9 2017Orange County Convention Center - Orlando FL

February 7-8 2018Henry B Gonzalez Convention Center - San Antonio TX

MAY 18 2016National Golf Day - Washington DC

Avendra Signs National Agreement with JacobsenAgreement includes all US-based Marriott properties

Jacobsenreg a Textron Inc (NYSE TXT) company recently signed new national account agreement with Avendra

The agreement with Avendra will allow all US-based Marriott properties to purchase Jacobsen equipment at exclusive member pricing Marriott currently has 18 properties with 24 golf course facilities in the United States

Avendra is North Americarsquos leading procurement services provider serving the hospitality and lodging industries Avendra customers gain access to contracts leveraging over $4 billion of annual purchases expert advisory services and in-depth purchasing data and analysis The company is headquartered in Rockville MD and has regional offices throughout North America For more information please call (866)-AVENDRA or visit wwwAvendracom

Avendra selected Jacobsen after the company spent several months testing and reviewing Jacobsenrsquos full line of turf maintenance equipment

ldquoWersquore very excited to be working with Avendra and Marriott propertiesrdquo said David Withers President and CEO of Jacobsen ldquoWe look forward to helping Marriott properties throughout the US present superior conditions for their customersrdquo

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Does your company have exciting news to share

Wersquoll help you spread the wordContact Samantha Huff samantha_huffgcbaaorg

or call 402-476-4444

Life is short Sod it

Quality Variety Service

888893-8873westcoastturfcom

Put your trust in West Coast Turf

Featuring over 30+ grasses including bentSt Augustinezoysia bermuda paspalum blue rye kikuyu and fescue

Installation hydroseeding and NEW TopMaker Field recycling leveling dethatching and renovation services available

EQUIPMENT

DEPENDABLE EQUIPMENThellipWHEN amp WHERE YOU NEED IT

Designed exclusively for GCBAA members The Cat Rental Store National Account Rental Program provides access to the industryrsquos largest selection of golf course building renovation and maintenance equipment including specialized attachments More than 500 Cat Rental Store locations nationwide have a full range of equipmentmdashCatreg and other leading brandsmdashwhen and where you need them

To help you and your customers grow the game a portion of every rental will be donated to the GCBAA Foundation to support the participation of underprivileged children in the Sticks for Kids Program

For more information about the range of equipment and the special rental rates available to GCBAA members please Email CatRentalNationalAccountscatcom

copy 2016 Caterpillar All Rights Reserved CAT CATERPILLAR BUILT FOR IT their respective logos ldquoCaterpillar Yellowrdquo the ldquoPower Edgerdquo trade dress as well as corporate and product identity used herein are trademarks of Caterpillar and may not be used without permission

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Install IsCO HDPE GOlf COursE systEms

Surge Guardtrade golf fittings reduces the risk of crotch failure caused by water hammer and cyclic fatigue common with standard Sch 40 fittings in Golf Course and Commercial Irrigation systems

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copy 2016 Lindsay All rights reserved

31

Golf Course BuildersAssociation of America6040 S 58th St Suite D Lincoln NE 68516

ADDRESS SERVICE REQUESTED

PRESORTEDSTANDARD

US POSTAGEPAID

LINCOLN NEPERMIT 40

GCBAA Welcomes New Charter Member Lepanto Golf Construction

The GCBAA is pleased to welcome Lepanto Golf Construction Inc as the associationrsquos 49th Charter Member Lepanto Golf is a Certified Builder Certified Renovation Builder and Irrigation Contractor With nearly 30 years of golf course industry experience Lepanto Golf is recognized as one of the premier contractors with experience at all levels from new construction projects to the smaller renovation projects All made possible with a loyal and talented staff whose key personnel have been together since the creation of the company

Lepanto Golf Construction Inc is based in Pomona Park FL While most of their projects have centered around South Florida their crews and specialized golf course construction equipment have recently completed projects throughout the Eastern United States such as Massachusetts New York Virginia Michigan Illinois and as far west as Arkansas and Texas

Lepanto Golf has had the opportunity to work with many of the industryrsquos premier golf course architects at some of the most highly regarded golf clubs in the country Whether constructing a new golf course or restoring a classic masterpiece Lepanto Golf takes great pride in their attention to detail and high quality of work

Lepanto Golf is looking forward to a bright future and growth alongside of GCBAA and its fellow members

Please join us in welcoming Lepanto Golf Construction as GCBAArsquos 49th Charter Member

Medalist Golf Club Hole 18 - Hobe Sound FL

Winchester Country Club Hole 9 - Boston MA

Winchester Country Club Hole 14 - Boston MA

14

Fleetwood Services LLC Welcomed as GCBAArsquos 50th Charter Member

The GCBAA is pleased to welcome Fleetwood Services LLC as the associationrsquos 50th Charter Member Fleetwood Services LLC is an Associate Builder of GCBAA and has been building and renovating golf courses since 2010

Based in Dallas TX Fleetwood Services LLC is owned and operated by Robert and Pam Fleetwood Robert has been in the golf course construction and development business since 1986 and has built more than 250

courses Fleetwood Services LLC employs over 50 personnel who have the knowledge needed to complete every aspect of a project in a timely manner

Fleetwood Services LLC has completed

over 140 jobs for various golf courses and country clubs both public and private since 2010 The following are completed 18 hole remodels including irrigation performed by the Texas-based golf course construction company

- Rolling Hills Arlington TX ndash Designed by Colligan Golf

- Squaw Creek Golf Course Willow Park TX ndash Designed by Colligan Golf

- Rockwood Golf Course Fort Worth TX ndash Designed by Colligan Golf

- Maridoe Golf Course Carrollton TX ndash Designed by Steve Smyers

Please join us in welcoming Fleetwood Services as GCBAArsquos 50th Charter Member

Charter Membership is reserved for GCBAA members who demonstrate a strong interest in continuing the success and growth of the organization and express their support by making a one-time minimum contribution of $10000 in addition to annual membership dues

Photos courtesy of Fleetwood Services LLC

15

GCBAA Regional Meeting amp Executive Board Meeting tee off in Texas

Tuesday April 12 members of the GCBAA Executive Board held their spring meeting in Addison Texas Executive Board Members included Immediate Past President Rick Boylan current President Scott Veazey Incoming President Pat Karnick Treasurer Judd Duininck Vice President Dennis Wagner Secretary Ellen Davis and special guest GCBAA Board Member Mark Creighton GCBAA Executive Director Justin Apel and Program Planning Manager Samantha Huff were also present Staff provided summaries of the 2016 Golf Industry Show in San Diego as well as other activities the executive office is working on The group then joined early arrivals for the following dayrsquos Regional Meeting at the Topgolf facility in Carrollton TX

On Wednesday April 13 over 50 attendees converged on Maridoe Golf Club for the first GCBAA Regional Meeting of 2016 The golf course formerly known as Honors Golf Club was undergoing a complete renovation Just outside of the meeting area of the club house the group could witness acres of the property completely under renovation Course architect and ASGCA Past President Steve Smyers along with GCBAA Charter Member Fleetwood Services LLC amp Certified Builder Heritage Links are assisting with the design and construction Course irrigation designer and GCBAA Member Tony Altum of AS Altum amp Associates provided insight on irrigation trends as well as a very interesting update from the Director of Golf Services at Topgolf Libby Godlove We appreciate the support from our regional allied contacts USGA Green Section John Daniels GCSAA Field Representative Brian Cloud and Chuck Higgins PGA of America regional manager Steve Smyers and golf course superintendent Shawn Westacott were also on hand to discuss the Maridoe project GCBAA Charter Members Rain Bird Profile Products and ADSHancor each shared installation techniques of their products and we wrapped up with best management practices for operating and maintaining equipment with David Haggerty of Kubota We would like to thank all of our attendees and sponsors for a great couple of days in Texas

Eagle Support Birdie Support Par Support

GCBAA Executive Board Members amp Staff

Tony Altum amp Steve Smyers Education in full swing

GCBAA Charter Members Bryan Juwig and GCBAA Board Member Rick Williamson LASCO Fittings Inc

Personal Tour of Maridoe Golf Club ndash Tim Hubbard Steve Smyers Ian Williams Samantha Huff Rick Williamson Mike Perez amp Justin Apel

Golf Course Shaper Jake Cope amp Justin Apel

16

Monday August 1Sticks for Kids Golf Outing

amp Opening Reception Tuesday August 2

Full Day Education Program with Awards Dinner amp Auction Wednesday August 3

Irrigation Symposium amp Board of Directors Meeting

Networking bull Family Fun bull Education bull PGA Championship

HYATT REGENCY GCBAA HEADQUARTER HOTEL HOME OF THE STATUE OF LIBERTY

JULY 28 - 31SPRINGFIELD NJ

GCBAA 2016 SUMMER MEETING

JERSEY CITY NJ bull AUGUST 1-3 2016

Registration Open at gcbaaorgnews-eventssummer-meeting17

Junersquos Arizona Regional Meeting a SuccessGCBAA almost beat the heat of Arizona by scheduling its second regional meeting June 8 at Mesa Country Club We were told we missed the mild weather before a heat wave had settled in for our meeting Fortunately the roof of the Diamondbacks stadium was closed for our Tuesday night opening event watching the Arizona Diamondbacks play the Tampa Bay Rays On Wednesday the group began early with the always insightful GCBAA Member Henry DeLozier of Global Golf Advisors Henry offers optimism of the golf market by utilizing trends they are seeing in the development world Henry and GCBAA both promote the message to our membership to be well versed and educated to be more than low bid on projects There are ways that the membership can position themselves to be a resource to golf facilities GCBAA members offered education and trends of products used in construction including Ted Fist with Capillary Concrete Randy Hamilton with Profile Products and Joe Traficano with West Coast Turf We also welcomed representatives from local allied organizations Jeff Jensen of GCSAA as well as local ASGCA members Gary Brawley and Forrest Richardson Guest presenters Bert Hagen with Stotz Equipment and Jeff Frair with Empire Machinery provided continuing education on challenges contractors are facing with equipment maintenance We once again thank all of our attendees and sponsors who were a part of the event

Eagle Support Birdie Support Par Support

Forrest Richardson amp Steve Sakurai

ASGCA Member Gary Brawley

Regional Meeting underway in Arizona Members and guests networking between sessions

Group photo ndash Wrapping up the Arizona Meeting

GCBAA Guests enjoying the Diamondbacks Game

18

GCBAA Leadership represented at ASGCArsquos Annual Meeting

Reminder of the Caterpillar Partnership with the GCBAA Foundation

GCBAA Executive Director Justin Apel and President Scott Veazey were honored to be guests at the 70th Annual gathering of the American Society of Golf Course Architects in Washington DC April 24-26 The meeting hosted over 100 members and spouses as well as nearly 30 special guests Outgoing President Steve Smyers has been a great friend to GCBAA and we congratulate him on his presidency The education agenda featured some unique discussions and presentations A fitting presentation for the area in which the meeting was held was a presentation on ldquoPresidents Who Golfrdquo given by Jonathan Cummings What followed was a healthy discussion on the changes in the golferrsquos expectations from generation to generation There is a significant change in what the generation of baby boomers has for expectations in their golf experience course location and condition while the younger generations of X Y and Millennials are all about the experience of who they are playing with This changes course operations design and the future of the game to cater to this upcoming generation of golfers The remaining education agenda featured a diverse discussion from bunker liners and WOTUS to allied updates and of course networking on the golf course Congratulations to the 2016 Donald Ross Award honoree Michael Bamberger and Greg Martin as he was introduced as ASGCA incoming president

Are you signed up We shared in our last issue details of our new partnership program with Caterpillar Inc and the GCBAA Foundation Caterpillar Inc and the Cat dealer network through their Cat Rental National Accounts Program has created an incentive program to further Caterpillarrsquos commitment to supporting the GCBAA its Foundation and the game of golf

This program will recognize the collective rental volume of GCBAA Members and reward a rebate of one half of one percent (05) rental volume for our membership to the GCBAA and Foundation

To begin you will need to sign and return the voluntary agreement identifying your interest in supporting the GCBAA Foundation and this program Copies are available of the agreement by contacting the GCBAA Executive Office or GCBAA Member Chris Caccavale Rental National Account Manager Caterpillar Inc caccavale_christopher_mcatcom or (570) 647-9157 Next you simply continue to rent machines from a participating Cat dealer Cat dealers and their Cat Rental Stores have nearly 800 locations where you can rent a full line of Cat machines including attachments work tools and even non-Cat equipment such as pumps utility carts and other golf course related equipment to complete your projects

Justin Apel amp Gary Brawley

19

The GCBAA has been working on a program for individual members who might need specialized insurance coverage for

their business GCBAA has partnered with a proven agency and would like to invite you to check and see if it works for you and your business INSPRO Insurance Agency Inc in Lincoln Nebraska can easily compare your current coverage with their offerings as well as offer advice on making sure you have all of the coverages for the type of work you are involved in This is a completely voluntary program and we know by comparing some of our members who have already participated in the program that nearly 50 savings are available on Errors and Omissions Insurance as well as Professional Liability coverage Contact the GCBAA office for more information

Dismal River Trip (Mullen NE) - Ewing IrrigationIncludes (2) rounds of golf for a foursome at Dismal River Golf Club (1) night of lodging at Dismal River Golf Club and transportation from Arizona or Texas via Ewing Jet to and from North Platte

Disney Vacation Package - The Toro CompanyPackage includes a 4-Day3-night stay in one room at the Caribbean Beach Coronado Springs Port Orleans French Quarter or Port Orleans Riverside Resort (based upon availability) and four 4-Day Park Hopper Passes to the Magic Kingdom Animal Kingdom Epcot Center and Hollywood Studios

(2) Tickets to the 2016 Ryder Cup at Hazeltine National Golf Club in Chaska MN (Saturday amp Sunday) - Duininck GolfTickets are International Pavilion tickets Actual tickets will not be available until mid-late August

$500 Home Depot Gift Card - Fleetwood Services LLC

Scotty Cameron X7M Putter - Profile Products LLC

28-Day Rental of Rubber Tracked Skid-Steer Loader - Sunbelt Rentals

Stihl Weedeater - Greenville Turf amp Tractor

GolfBuddy WT5 GPS Watch - Profile Products LLC

(4) Greg Norman Autographed Sticks for Kids Bags - Greg Norman

Greg Norman Collection Straw Hat autographed by Greg Norman - Great White Shark Enterprises LLC

Greg Norman Collection Baseball Cap autographed by Greg Norman - Great White Shark Enterprises LLC

Photo autographed by Greg Norman - Great White Shark Enterprises LLC

Wags Grillinrsquo Rub Gift Basket - Dennis Wagner

ISCO Goodie Basket - ISCO Industries IncBackpack Tervis Tumblers Camelback water bottle umbrella and Pro V1 golf balls

Check the GCBAA website for updated items and to donate

GCBAA Offers New Member Benefit Program

Donations pouring in for next monthrsquos Foundation Auction amp Raffle

GCBAA Attends National Alliance for Accessible Golf Meeting

The National Alliance for Accessible Golf is an organization working to ensure the opportunity for all individuals with disabilities to play the game of golf Formed in the summer of 2001 the Alliance

is represented by major golf recreation and therapeutic organizations in the United States including the Golf Course Builders Association of America GCBAA serves on the Alliance Board of Directors and met with other board members after National Golf Day in May The Club Managers Association of America in Alexandria VA hosted the group for a daylong meeting While the agenda consisted of the regular housekeeping items for any board the group also discussed successes of the programs the Alliance oversees The Alliance Grant Program has funded 96 locations since 2010 $722050 in total amount funds have been awarded in 26 states helping approximately 9000 individuals with disabilities enjoy the game of golf These grants provide awareness training and funding for programs to help golfers with disabilities learn and transition into playing the game of golf Keep up the good work NAAG

2015 Awards Auction and Dinner ndash Colorado Springs CO

20

A000-043303-6 (Profile Golf Ad)Color 4color

Size T - 80 x 1175 B - 85 x 1225 L - 75 x 100

SIZE B GCBAA Newsletter-Earth Shaping News

Contact Us for On-Site Consultation and Soil Evaluation

golfprofileproductscom bull wwwprofilegolfcom bull 8002076457

For any site condition you might face we are here to meet

that challenge Nasty soil Out-of-spec sands Vertical

embankments Near-drought conditions Monsoon rains

As the worldrsquos largest manufacturer of erosion control

turf establishment and soil amendment products Profile is backed

by a team of experts and a global distribution network You

can count on ProfileGolftrade to bring the know-how anywhere

in the world to deliver holistic cost-effective solutions

Meeting your challenges from

every angle

EROSION CONTROL bull VEGETATIVE ESTABLISHMENT bull ROOTZONE DEVELOPMENT

21

Like the foundation of any structure a properly built subgrade is critical to the successful construction of a putting green In many cases building the subgrade is the most difficult part of the process but it also is the most important When building a green to USGA construction guidelines extra care must be taken to create a quality foundation This will allow subsequent construction steps to be accomplished effectively

The USGA Recommendations For a Method of Putting Green Construction state that the subgrade should conform to the general slope of the finished grade Placing grade stakes on 20-foot intervals typically provides enough information to achieve the general contours of the finished green However in cases where extreme precision is required a more intensive staking scheme may be necessary

During shaping every effort should be made to ensure that the subgrade is stable and unlikely to settle or shift If the subgrade is built from fill material it is imperative to build in stages or ldquoliftsrdquo When building in lifts the final subgrade elevation is reached 10-15

feet at a time The soil should be compacted at each stage to eliminate any air pockets and reduce the risk of settling If the subgrade material is wet and resists proper compaction one option is to remove the base soil and spread it out to dry Once the soil dries it can be replaced and used to build a firm subgrade If the soils are inherently unstable it may be necessary to lay geotextile fabric over the finished subgrade to prevent the gravel layer from sinking into the soil However do not cover drainage lines with geotextile fabric install the fabric either beneath the pipes or between the drainage lines

After the subgrade has been shaped smaller equipment generally is used to smooth and further compact the subgrade During this stage any large clods (greater than one inch in diameter) should be eliminated and any low areas where water might accumulate should be filled Cavity walls should be steep enough to prevent large differences in the depth of mix near the edge of the green Vertical walls are easier to create when coring out an existing green while sloped walls are more common when building a new green

A quality subgrade is essential to successful green construction without it all future steps in the construction process will be compromised For more information on putting green construction refer to the USGA Green Sectionrsquos digital collections ldquoBuilding the USGA Green Tips for Successrdquo and ldquoA Guide to Constructing the USGA Putting Greenrdquo Additional resources on putting green construction and other topics can be found on the Course Care section of USGAorg

ALLIED ASSOCIATIONS

A Foundation For Success Tips for Building a USGA Green Subgrade

A quality subgrade is essential to successful green construction (Photo Credit Brett Hochstein)

22

In April CMAA announced the creation of regional one-day summits designed to bring together a clubrsquos General ManagerCEO and the Club President or a Board Member for cooperative education on club leadership and governance The GovernanceLeadership

Summits will provide a structured environment to engage some of the best ideas and practices evident in clubs from around the country

This idea was born out of the successful Pre-Conference Workshop Executive Leadership at a Higher Level presented by Dick Kopplin and Kurt Kuebler CCM Kopplin amp Kuebler LLC The full day workshop in San Diego CA united the clubrsquos General Manager and President for education focusing on key success strategies

CMAArsquos Senior Vice President of Professional Development Jason Koenigsfeld PhD shared ldquoOur members raved about this session and expressed the need to bring this type of education to their boards in their local areas We know it is difficult for board members to travel to our Conference and thus we created six regional and easily accessible workshops for 2016 and early 2017rdquo

The first summit was held June 15 at Baltusrol Golf Club in Springfield NJ with more than 65 club General Managers and Board Members in attendance and hosted by General ManagerCOO Kevin P Vitale CCM

The summit provided a concentrated day of education balancing theory and practice on the topic of Private Club Board Governance and Leadership The day began with Dick Kopplin and Kurt Kuebler CCM of Kopplin amp Kuebler LLC setting the stage for effective governance models and organizational structure Kuebler explored multiple governance topics including organizational health industry trends leading club best practices roles and responsibilities term limits board and committee orientations and board self-evaluations

Kopplin shared ldquoEveryone committed to the GovernanceLeadership Summit concept truly believes this could be a game changer in the private club world Based on the comments over the past few years from the CMAA

Pre-Conference Workshops it has been evident that Club Presidents in particular are eager for this kind of information and education The value of the summits is not only inherent in the educational offerings but the opportunity to network with other Club Presidents and General ManagerCEO to discuss best practices relevant for each participating clubrdquo

The Interactive Panel Discussion on Current Governance Challenges was facilitated by Tom Wallace CCM and included Vitale and John Reid the Treasurer Finance Chair and Board of Governor Baltusrol Golf Club

After lunch and an attendee networking break the focus moved to change and innovation management presented by Jeff McFadden CCM CCE the CEO of the Union League of Philadelphia McFadden tackled the difficulties of forward thinking to meet member needs the evolution of the club industry effective member engagement and how the use of technology can benefit the club

Next CMAA CEO Jeff Morgan FASAE CAE and Jason Koenigsfeld dove into change and evolution and why clubs must evolve The discussion focused on the importance of engagement of multigenerations of members strategically setting up the board and data-driven decisions vs emotional decision making As well Morgan explored several change strategy models ndash VUCA Pestel and Competitive Forces

Dick Kopplin closed out the day with a focus on how General Managers and Board members can work together to building a long-lasting community and share the dayrsquos key take-a-ways Afterwards attendees adjourned for more informal networking hosted at Baltusrol Golf Club

Additional summits will be presented Desert Mountain Club in Scottsdale AZ (August 12) Bent Tree Country Club in Dallas TX (August 26) The Olympic Club in San Francisco CA (September 12) Conway Farms Golf Club in Chicago IL (September 20) and the Atlanta Athletic Club Atlanta GA (January 19 2017) Additional sites are in development for 2017

For more information please visit wwwcmaaorggovernancesummit

CMAA Tees Up Good Governance Through Regional GovernanceLeadership Summits

23

NGCOA

ALLIED ASSOCIATIONS

The NGCOA recently completed the development of a new strategic plan and we would like to share where we currently are And because strategic planning is such a journey as opposed to a race with a clear finish line wersquod also like to give you a sense of whatrsquos to come

A new strategic plan often comes with the hiring of a new leader But our purpose was more than that We decided a new way forward was needed after watching the Great Recession impact your businesses We saw the pressure course owners and operators were under to operate profitably And we understood the new economy forced you to question the value of everything including the value the NGCOA brought to your business

We now have a comprehensive plan designed to achieve our vision of being your most valuable business resource and advocate It centers around three key efforts education advocacy and commerce

On the education front we are already creating additional content to complement Golf Business while providing a deeper dive on subjects most important to you This is taking shape in a robust offering of webinars and podcasts at new educational events and on information-sharing platforms like our highly-successful Accelerate which in addition to its active listserv is already housing a full library of articles whitepapers and more In any form you can be confident the information will be relevant easy to access pragmatic and actionable In short content that makes you smarter and more competitive

We are committing more than ever to protecting our membersrsquo and the industryrsquos best interests For the first time the NGCOA is investing to become the leading advocate for golf courses not only on public policy issues but on intra-industry influences affecting

your business Nowhere is this more evident than in the recent hiring of a director of advocacy to lead this effort Whether working with allied groups to fight regulatory threats or establishing standards to facilitate more favorable relationships with tee-time distributors rest assured ownersrsquo and operatorsrsquo collective voices are being heard

The NGCOA sees its role as being a partner facilitating business activity for members Education and advocacy play roles but there is a specific effort in our plan to build sound progressive programs and services that enhance economic growth and vitality for your business and the industry at large Not unlike a chamber of commerce your association wants to assist in bringing you business That can take many formsmdashthe most obvious being by attracting and developing new players But new food-and-beverage programs creating alternative uses for facilities and more are also key to success The NGCOA team led by our new director of commerce will be developing and bringing these opportunities to members very soon

The strategic process is a journey The best ones donrsquot end up on a bookshelf gathering dust but executed daily and refined based on results Wersquore prepared to do just that

Again this plan was built by listening carefully to what members want and need In doing so the importance of listening and two-way conversations were once again reinforced Therersquos no other way something as important as a strategic plan can be accomplished For that matter therersquos no other way for the NGCOA to fulfill its mission

Joe Rice is the Chief Strategy Officer of the National Golf Course Owners Association

Embarking on a New Journey The NGCOA is instituting a new strategic plan in order to become the most valuable business resource and advocate for golf course owners and operators

24

At this yearrsquos Golf Business Symposium NGF presented our latest findings on the junior golf market a segment that is bigger and more diverse than many observers realize And a group that should give us reasons to be optimistic about the gamersquos future

Today the number of junior golfersmdashdefined as individuals between the ages of 6 and 17 who played at least one round of golf in the past yearmdashis nearly 3 million Twenty years ago in 1995 the number of junior golfers was also nearly 3 million However to assume nothing has changed is to miss a much more interesting story

Between 1995 and 2004 thanks in part to the presence and resonance of Tiger Woods the number of junior golfers shot up reaching a peak of 41 million But beginning in 2005 and due largely to the global economic crisis golf participation in this set fell steadily bottoming out in 2011 at 24 million Since then wersquove seen healthy growth of 25 back to 3 million in 2015

But more important than the overall number is the demographic make-up of those 3 million kids Because in key areas golf is making very important inroads

Females

In 1995 girls made up only 17 of all junior golfers Today they total one third To put that into perspective the overall proportion of female golfers (age 6+) has hovered around 20 percent for as far back as NGF has tracked participation Girls are getting and accepting the message that golf can be both welcoming and fun This would seem to be the result of increased visibility of the LPGA and its young stars as well as innovative programs like LPGA Girls Golf and possibly longer-term effects of Title IX

Non-Caucasians

Similar to the growing proportion of junior girls who played in 2015 the number of non-white juniors has

grown as well Twenty years ago only 1 out of 17 junior golfers was non-Caucasian Today that number is nearly 1 out of 3 Thatrsquos an impressive rise and speaks to the broader appeal of professional golf the power of institutions like The First Tee inclusive programs across the country and demographic changes in the US population

Lest you think these two shifts in demographics also reflect shrinking economic power today two-thirds of all junior golfers come from households making $75000 a rise of nearly 20 from 20 years ago More diversity has come with more spending power and points toward a future golfing population that far more accurately mirrors the countryrsquos population

Starting Younger

And therersquos another trend that could prove beneficial to the industry in the years to come Todayrsquos junior golfers are coming to the game younger There are 50 more junior golfers under age 12 than there were in 1995 This is a good sign because research shows that the age of introduction positively affects the level of engagement

In NGFrsquos recent Millennial research we found that Millennials who started playing before age 14 are nearly twice as likely to become Core golfers (those who play 8 or more rounds a year and account for more than 90 of total rounds and spending) Therersquos also a much stronger level of enjoyment among Millennials who start golf early Four out of five say

The Changing Face of Junior Golf

CONTINUED ON PAGE 26

25

By Rhett Evans CEO

ldquoThank yourdquo is a simple phrase that means so much Yet we often save it for special occasions or for someone who comes to our rescue in a time of need For example I know I donrsquot say ldquothank yourdquo nearly enough to my wife Colleen who

takes care of things at home while Irsquom on the road for GCSAA business

Itrsquos not only an important sentiment to express in our personal relationships though Itrsquos also essential to communicate appreciation in our professional roles Research has shown that employees will work harder when their boss conveys appreciation for their efforts Saying ldquothank yourdquo is a sign of respect for another person and it indicates you donrsquot take that person for granted I hope each of you takes the time to thank your staff for a job well done

Another hope of mine is that golfers have taken the time to thank you for your work in the golf course management profession After all you take care of the biggest and most vital asset any golf facility has ndash the golf course

Perhaps you saw our ldquoThank a Golf Course Superintendentrdquo commercials last year on Golf Channel These spots featured some of the best golfers in the game offering the tag line ldquoIf you love golf like I do thank a golf course superintendentrdquo

This year GCSAA has added celebrities to the lineup of those voicing their thanks for the work you do every day The new commercial features stars such as Grammy Award-winning entertainer Justin Timberlake NFL Hall-of Famer John Elway and NBA Hall-of-Famer Charles Barkley in a 30-second spot airing now through October on Golf Channel

Along with the commercial wersquore running a sweepstakes to take full advantage of the momentum from the ldquoThank a Golf Course Superintendentrdquo campaign The winner will receive a trip for two to the 2016 American Century Celebrity Championship in July in Lake Tahoe Nev Get all the details at wwwgcsaaorgthankasuper

The Value of lsquoThank Yoursquothey enjoy the game ldquovery muchrdquo (thatrsquos 20 higher than among those who started later) and 85 say they are ldquovery likelyrdquo to continue playing as they get older

Perceptions of the game are a strong indicator of enjoyment frequency of play volume of spending and likelihood to continue playing NGFrsquos Millennial research showed that those who start younger have more positive perceptions about the game and fewer negative ones than those who picked up the game later They strongly agree that golf is a good form of exercise a great family activity time well spent a good way to enjoy the outdoors even cool Those younger adopters disagree more strongly with assertions that golf is dull or boring bad for the environment elitist and exclusionary or is an old manrsquos sport

The industry should be encouraged by what wersquore learning about the youngest golfers Golf rsquos efforts to attract more demographically diverse youngsters seem to be working and with more kids picking up golf at a younger age there is hope that this next generation of golfers will remain committed to the game throughout their lifetime Still wersquove only scratched the surface in terms of truly understanding todayrsquos juniors We need to delve more deeply into these positive signs which is why the NGF will soon begin an in-depth study the largest of its kind on the Centennials (those born since 1997) Yoursquoll be hearing more about the study and our findings in the months to come

ALLIED ASSOCIATIONS

26

Wersquoll promote the contest with TV and radio spots as well as through print advertisements in GCM and affiliated chapter publications If your chapter publication can help spread the word abou the campaign and contest please contact our marketing and communications team for more information Russell Sypowicz associate director of marketing at rsypowiczgcsaaorg or Craig Smith director of communications and media relations at csmithgcsaaorg

In the end however this campaign is not about the number of entries for a sweepstakes Our goal is to educate golfers about all that superintendents do to provide enjoyment for those playing the game and hopefully to inspire them to reach out to you to say ldquothank yourdquo in person

Several superintendents have shared with me and with our staff about just such instances at their facilities One was Paul Latshaw CGCS and director of grounds operations at Muirfield Village Golf Club in Dublin Ohio the host course for the Memorial Tournament each year

As you probably know Muirfield is Jack Nicklausrsquo pride and joy and Nicklaus was the lead figure in the ldquoThank a Golf Course Superintendentrdquo commercial last year He went out of his way to support our campaign and he was just as gracious when I had the chance to thank him in person He knows how hard Latshaw works

ldquoI always have been a Nicklaus fan even to the point of working some for his design firm for two years early on in my career at Muirfieldrdquo says Latshaw who is in his 13th year aty Muirfield Village ldquoMr Nicklaus has always placed a value on agronomuy and the superintendent I donrsquot know of any other design firm that has had agronomists on staff or as consultants

ldquoSo when Mr Nicklaus took the time to support us and our profession that meant the world to me Irsquove had members too take notice and stop to say lsquothank yoursquo It makes me proud to be a superintendent and I appreciate all that GCSAA is doing to elevate our profession So lsquothank yoursquo GCSAArdquo

No thank you Paul And thank you to all our members who work each day to deliver the best conditions they can for golfers while protecting the environment and our natural resources

new members

ASSOCIATE MEMBERS

Atlantic Irrigation Specialties Inc111 Lafayette AvenueN White Plains NY 10603Phone (800) 878-8873Contact Fred RappEmail frappatlanticirrigationcom Atlantic Irrigation Specialties is a full service Rain Bird golf irrigation distributor supplying eight (8) states in northeast and Mid-Atlantic

Blackburn Mfg Co908 W Hwy 275Neligh NE 68756Phone (800) 942-5816Contact Christa Blackburn-SchindlerEmail infoblackburnflagcom Blackburn Mfg Co is unmatched in quality marking flags with the best customer service in the industry for over 60 years Marking Flags Posting Signs Inverted Marking Paint All Flagging Tape Measuring Tapes Utility location athletic field and pavement striping paint safety zone supplies barricade tape

BUILDERIRRIGATION CONTRACTOR APPLICANT

Diamond Golf International Inc23753 Sonata DriveMurrieta CA 92562-4662Phone (951) 696-0426Contact Salvador RodriguezEmail saulrodriguez82hotmailcom Website wwwdiamondgolfmx Golf course construction agronomist consulting lake building consulting design

PROFESSIONAL MEMBER

Tony Altum ndash AS Altum amp Associates10311 Towne RoadCarmel IN 46032Phone (317) 679-3285Contact Tony AltumEmail taltumasaltumcom Website wwwasaltumcom AS Altum amp Associates has built a reputation in the golfing community as one of the worldrsquos most trusted leaders in irrigation design and consulting

27

2016 Rossi Recipient Jim Moore Retires from USGA

If you know the USGA Green Section then you are bound to have had the pleasure of interacting with Jim or Kay Moore both of whom retired on June 1 2016 Both Jim and Kay joined the USGA Green Section in 1984 as director of the Green Sectionrsquos former Mid-Continent Region and as administrative assistant for the region respectively

Jim Moore has worked in multiple functions over 32 years of dedicated service to the USGA He was instrumental in leading and coordinating the collaboration of the 2004 revision of the USGA Recommendations For a Method of Putting Green Construction Most recently Moore led the USGA Green Section Education and Outreach program During his tenure Moore also provided years of dedicated service as a member of the USGA Green Section Turfgrass and Environmental Research Committee a role in which he will continue after retiring

Both Jim and Kay have made lasting impressions on the USGA and the golf industry through their combined 64 years of service They will be missed by their USGA colleagues and the thousands of golf courses they helped along the way

West Coast Turf Offering Three New Varieties to Minimize Water Use

West Coast Turf has expanded their inventory to include three new drought tolerant varieties West Coast Native Bentgrass (Agrostis pallens)

Hillside Native Fine Fescue and Kurapia turf alternative groundcover for landscape and golf course use

ldquoNative grasses are playing an important role in landscaping with water conservative plants and Kurapia is something exciting and completely different than anything we have ever grown We are constantly looking for the best varieties to minimize water useldquo said John Marman West Coast Turf rsquos vice president of sales and marketing

West Coast Native Bentgrass (Agrostis pallens) is a cool season grass with rich deep green color and withstands light foot traffic It requires half of the water of customary cool season turf and half the mowing and maintenance It can also be left un-mowed creating the floppy look of a natural meadow

Hillside Native Fine Fescue is perfect for relaxed landscapes and slope stabilization It has a deep rootzone thus making it extremely drought tolerant It is slow growing with loose slim leafed blades

Kurupira is a University of California tested drought tolerant turf alternative groundcover Once established it requires less water and little maintenance It grows close to the ground and if left un-mowed is covered with small white sterile flowers most of the year

ldquoWe like that not everyone has to have the exact same looking lawn or green areas These new grasses and the groundcover allow for some diversity and creativity in landscape design You donrsquot have to sacrifice your lawn to be environmentally responsible Choose the right variety and water wiselyrdquo

West Coast Turf is a full-service sod stolonization and hydroseeding company with 5 offices throughout California and Arizona and headquarters in Palm Desert CA West Coast Turf grows more than 30 varieties of natural turf

MOVERS amp SHAPERS

28

GCBAA MEETINGS CALENDAR

2016 Summer MeetingAugust 1-3 2016Hyatt Regency Jersey City - Jersey City NJ

2017 Summer MeetingAugust 8-10 2017Omni Charlotte - Charlotte NC

Future Golf Industry Show SitesFebruary 8-9 2017Orange County Convention Center - Orlando FL

February 7-8 2018Henry B Gonzalez Convention Center - San Antonio TX

MAY 18 2016National Golf Day - Washington DC

Avendra Signs National Agreement with JacobsenAgreement includes all US-based Marriott properties

Jacobsenreg a Textron Inc (NYSE TXT) company recently signed new national account agreement with Avendra

The agreement with Avendra will allow all US-based Marriott properties to purchase Jacobsen equipment at exclusive member pricing Marriott currently has 18 properties with 24 golf course facilities in the United States

Avendra is North Americarsquos leading procurement services provider serving the hospitality and lodging industries Avendra customers gain access to contracts leveraging over $4 billion of annual purchases expert advisory services and in-depth purchasing data and analysis The company is headquartered in Rockville MD and has regional offices throughout North America For more information please call (866)-AVENDRA or visit wwwAvendracom

Avendra selected Jacobsen after the company spent several months testing and reviewing Jacobsenrsquos full line of turf maintenance equipment

ldquoWersquore very excited to be working with Avendra and Marriott propertiesrdquo said David Withers President and CEO of Jacobsen ldquoWe look forward to helping Marriott properties throughout the US present superior conditions for their customersrdquo

movers amp shapers sodseedsoil

Does your company have exciting news to share

Wersquoll help you spread the wordContact Samantha Huff samantha_huffgcbaaorg

or call 402-476-4444

Life is short Sod it

Quality Variety Service

888893-8873westcoastturfcom

Put your trust in West Coast Turf

Featuring over 30+ grasses including bentSt Augustinezoysia bermuda paspalum blue rye kikuyu and fescue

Installation hydroseeding and NEW TopMaker Field recycling leveling dethatching and renovation services available

EQUIPMENT

DEPENDABLE EQUIPMENThellipWHEN amp WHERE YOU NEED IT

Designed exclusively for GCBAA members The Cat Rental Store National Account Rental Program provides access to the industryrsquos largest selection of golf course building renovation and maintenance equipment including specialized attachments More than 500 Cat Rental Store locations nationwide have a full range of equipmentmdashCatreg and other leading brandsmdashwhen and where you need them

To help you and your customers grow the game a portion of every rental will be donated to the GCBAA Foundation to support the participation of underprivileged children in the Sticks for Kids Program

For more information about the range of equipment and the special rental rates available to GCBAA members please Email CatRentalNationalAccountscatcom

copy 2016 Caterpillar All Rights Reserved CAT CATERPILLAR BUILT FOR IT their respective logos ldquoCaterpillar Yellowrdquo the ldquoPower Edgerdquo trade dress as well as corporate and product identity used herein are trademarks of Caterpillar and may not be used without permission

For Dealer Sales Personnel reg

Mini Hydraulic Excavators and Work Tools

Field Reference Guide

3016C 3018C3025C 303C CR3035C CR 304C CR305C CR

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IRRIGATION amp DRAINAGEsodseedsoil

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Tap into our 50+ years of golf irrigation expertise1-800-345-ISCO

isco-pipecom

AVOID WATER HAZARDS

Install IsCO HDPE GOlf COursE systEms

Surge Guardtrade golf fittings reduces the risk of crotch failure caused by water hammer and cyclic fatigue common with standard Sch 40 fittings in Golf Course and Commercial Irrigation systems

Now Available in 2frac12 inch Tee and 2frac12 inch 90deg 45deg and 22frac12deg Elbows

wwwlascofittingscom

10X Stronger than Schedule 80SURGE GUARDTM

THANK YOU FOR MAKING

US 1 ON TURF

Innovators in proven pumping solutions

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800-356-6686 watertronicscom

copy 2016 Lindsay All rights reserved

31

Golf Course BuildersAssociation of America6040 S 58th St Suite D Lincoln NE 68516

ADDRESS SERVICE REQUESTED

PRESORTEDSTANDARD

US POSTAGEPAID

LINCOLN NEPERMIT 40

Fleetwood Services LLC Welcomed as GCBAArsquos 50th Charter Member

The GCBAA is pleased to welcome Fleetwood Services LLC as the associationrsquos 50th Charter Member Fleetwood Services LLC is an Associate Builder of GCBAA and has been building and renovating golf courses since 2010

Based in Dallas TX Fleetwood Services LLC is owned and operated by Robert and Pam Fleetwood Robert has been in the golf course construction and development business since 1986 and has built more than 250

courses Fleetwood Services LLC employs over 50 personnel who have the knowledge needed to complete every aspect of a project in a timely manner

Fleetwood Services LLC has completed

over 140 jobs for various golf courses and country clubs both public and private since 2010 The following are completed 18 hole remodels including irrigation performed by the Texas-based golf course construction company

- Rolling Hills Arlington TX ndash Designed by Colligan Golf

- Squaw Creek Golf Course Willow Park TX ndash Designed by Colligan Golf

- Rockwood Golf Course Fort Worth TX ndash Designed by Colligan Golf

- Maridoe Golf Course Carrollton TX ndash Designed by Steve Smyers

Please join us in welcoming Fleetwood Services as GCBAArsquos 50th Charter Member

Charter Membership is reserved for GCBAA members who demonstrate a strong interest in continuing the success and growth of the organization and express their support by making a one-time minimum contribution of $10000 in addition to annual membership dues

Photos courtesy of Fleetwood Services LLC

15

GCBAA Regional Meeting amp Executive Board Meeting tee off in Texas

Tuesday April 12 members of the GCBAA Executive Board held their spring meeting in Addison Texas Executive Board Members included Immediate Past President Rick Boylan current President Scott Veazey Incoming President Pat Karnick Treasurer Judd Duininck Vice President Dennis Wagner Secretary Ellen Davis and special guest GCBAA Board Member Mark Creighton GCBAA Executive Director Justin Apel and Program Planning Manager Samantha Huff were also present Staff provided summaries of the 2016 Golf Industry Show in San Diego as well as other activities the executive office is working on The group then joined early arrivals for the following dayrsquos Regional Meeting at the Topgolf facility in Carrollton TX

On Wednesday April 13 over 50 attendees converged on Maridoe Golf Club for the first GCBAA Regional Meeting of 2016 The golf course formerly known as Honors Golf Club was undergoing a complete renovation Just outside of the meeting area of the club house the group could witness acres of the property completely under renovation Course architect and ASGCA Past President Steve Smyers along with GCBAA Charter Member Fleetwood Services LLC amp Certified Builder Heritage Links are assisting with the design and construction Course irrigation designer and GCBAA Member Tony Altum of AS Altum amp Associates provided insight on irrigation trends as well as a very interesting update from the Director of Golf Services at Topgolf Libby Godlove We appreciate the support from our regional allied contacts USGA Green Section John Daniels GCSAA Field Representative Brian Cloud and Chuck Higgins PGA of America regional manager Steve Smyers and golf course superintendent Shawn Westacott were also on hand to discuss the Maridoe project GCBAA Charter Members Rain Bird Profile Products and ADSHancor each shared installation techniques of their products and we wrapped up with best management practices for operating and maintaining equipment with David Haggerty of Kubota We would like to thank all of our attendees and sponsors for a great couple of days in Texas

Eagle Support Birdie Support Par Support

GCBAA Executive Board Members amp Staff

Tony Altum amp Steve Smyers Education in full swing

GCBAA Charter Members Bryan Juwig and GCBAA Board Member Rick Williamson LASCO Fittings Inc

Personal Tour of Maridoe Golf Club ndash Tim Hubbard Steve Smyers Ian Williams Samantha Huff Rick Williamson Mike Perez amp Justin Apel

Golf Course Shaper Jake Cope amp Justin Apel

16

Monday August 1Sticks for Kids Golf Outing

amp Opening Reception Tuesday August 2

Full Day Education Program with Awards Dinner amp Auction Wednesday August 3

Irrigation Symposium amp Board of Directors Meeting

Networking bull Family Fun bull Education bull PGA Championship

HYATT REGENCY GCBAA HEADQUARTER HOTEL HOME OF THE STATUE OF LIBERTY

JULY 28 - 31SPRINGFIELD NJ

GCBAA 2016 SUMMER MEETING

JERSEY CITY NJ bull AUGUST 1-3 2016

Registration Open at gcbaaorgnews-eventssummer-meeting17

Junersquos Arizona Regional Meeting a SuccessGCBAA almost beat the heat of Arizona by scheduling its second regional meeting June 8 at Mesa Country Club We were told we missed the mild weather before a heat wave had settled in for our meeting Fortunately the roof of the Diamondbacks stadium was closed for our Tuesday night opening event watching the Arizona Diamondbacks play the Tampa Bay Rays On Wednesday the group began early with the always insightful GCBAA Member Henry DeLozier of Global Golf Advisors Henry offers optimism of the golf market by utilizing trends they are seeing in the development world Henry and GCBAA both promote the message to our membership to be well versed and educated to be more than low bid on projects There are ways that the membership can position themselves to be a resource to golf facilities GCBAA members offered education and trends of products used in construction including Ted Fist with Capillary Concrete Randy Hamilton with Profile Products and Joe Traficano with West Coast Turf We also welcomed representatives from local allied organizations Jeff Jensen of GCSAA as well as local ASGCA members Gary Brawley and Forrest Richardson Guest presenters Bert Hagen with Stotz Equipment and Jeff Frair with Empire Machinery provided continuing education on challenges contractors are facing with equipment maintenance We once again thank all of our attendees and sponsors who were a part of the event

Eagle Support Birdie Support Par Support

Forrest Richardson amp Steve Sakurai

ASGCA Member Gary Brawley

Regional Meeting underway in Arizona Members and guests networking between sessions

Group photo ndash Wrapping up the Arizona Meeting

GCBAA Guests enjoying the Diamondbacks Game

18

GCBAA Leadership represented at ASGCArsquos Annual Meeting

Reminder of the Caterpillar Partnership with the GCBAA Foundation

GCBAA Executive Director Justin Apel and President Scott Veazey were honored to be guests at the 70th Annual gathering of the American Society of Golf Course Architects in Washington DC April 24-26 The meeting hosted over 100 members and spouses as well as nearly 30 special guests Outgoing President Steve Smyers has been a great friend to GCBAA and we congratulate him on his presidency The education agenda featured some unique discussions and presentations A fitting presentation for the area in which the meeting was held was a presentation on ldquoPresidents Who Golfrdquo given by Jonathan Cummings What followed was a healthy discussion on the changes in the golferrsquos expectations from generation to generation There is a significant change in what the generation of baby boomers has for expectations in their golf experience course location and condition while the younger generations of X Y and Millennials are all about the experience of who they are playing with This changes course operations design and the future of the game to cater to this upcoming generation of golfers The remaining education agenda featured a diverse discussion from bunker liners and WOTUS to allied updates and of course networking on the golf course Congratulations to the 2016 Donald Ross Award honoree Michael Bamberger and Greg Martin as he was introduced as ASGCA incoming president

Are you signed up We shared in our last issue details of our new partnership program with Caterpillar Inc and the GCBAA Foundation Caterpillar Inc and the Cat dealer network through their Cat Rental National Accounts Program has created an incentive program to further Caterpillarrsquos commitment to supporting the GCBAA its Foundation and the game of golf

This program will recognize the collective rental volume of GCBAA Members and reward a rebate of one half of one percent (05) rental volume for our membership to the GCBAA and Foundation

To begin you will need to sign and return the voluntary agreement identifying your interest in supporting the GCBAA Foundation and this program Copies are available of the agreement by contacting the GCBAA Executive Office or GCBAA Member Chris Caccavale Rental National Account Manager Caterpillar Inc caccavale_christopher_mcatcom or (570) 647-9157 Next you simply continue to rent machines from a participating Cat dealer Cat dealers and their Cat Rental Stores have nearly 800 locations where you can rent a full line of Cat machines including attachments work tools and even non-Cat equipment such as pumps utility carts and other golf course related equipment to complete your projects

Justin Apel amp Gary Brawley

19

The GCBAA has been working on a program for individual members who might need specialized insurance coverage for

their business GCBAA has partnered with a proven agency and would like to invite you to check and see if it works for you and your business INSPRO Insurance Agency Inc in Lincoln Nebraska can easily compare your current coverage with their offerings as well as offer advice on making sure you have all of the coverages for the type of work you are involved in This is a completely voluntary program and we know by comparing some of our members who have already participated in the program that nearly 50 savings are available on Errors and Omissions Insurance as well as Professional Liability coverage Contact the GCBAA office for more information

Dismal River Trip (Mullen NE) - Ewing IrrigationIncludes (2) rounds of golf for a foursome at Dismal River Golf Club (1) night of lodging at Dismal River Golf Club and transportation from Arizona or Texas via Ewing Jet to and from North Platte

Disney Vacation Package - The Toro CompanyPackage includes a 4-Day3-night stay in one room at the Caribbean Beach Coronado Springs Port Orleans French Quarter or Port Orleans Riverside Resort (based upon availability) and four 4-Day Park Hopper Passes to the Magic Kingdom Animal Kingdom Epcot Center and Hollywood Studios

(2) Tickets to the 2016 Ryder Cup at Hazeltine National Golf Club in Chaska MN (Saturday amp Sunday) - Duininck GolfTickets are International Pavilion tickets Actual tickets will not be available until mid-late August

$500 Home Depot Gift Card - Fleetwood Services LLC

Scotty Cameron X7M Putter - Profile Products LLC

28-Day Rental of Rubber Tracked Skid-Steer Loader - Sunbelt Rentals

Stihl Weedeater - Greenville Turf amp Tractor

GolfBuddy WT5 GPS Watch - Profile Products LLC

(4) Greg Norman Autographed Sticks for Kids Bags - Greg Norman

Greg Norman Collection Straw Hat autographed by Greg Norman - Great White Shark Enterprises LLC

Greg Norman Collection Baseball Cap autographed by Greg Norman - Great White Shark Enterprises LLC

Photo autographed by Greg Norman - Great White Shark Enterprises LLC

Wags Grillinrsquo Rub Gift Basket - Dennis Wagner

ISCO Goodie Basket - ISCO Industries IncBackpack Tervis Tumblers Camelback water bottle umbrella and Pro V1 golf balls

Check the GCBAA website for updated items and to donate

GCBAA Offers New Member Benefit Program

Donations pouring in for next monthrsquos Foundation Auction amp Raffle

GCBAA Attends National Alliance for Accessible Golf Meeting

The National Alliance for Accessible Golf is an organization working to ensure the opportunity for all individuals with disabilities to play the game of golf Formed in the summer of 2001 the Alliance

is represented by major golf recreation and therapeutic organizations in the United States including the Golf Course Builders Association of America GCBAA serves on the Alliance Board of Directors and met with other board members after National Golf Day in May The Club Managers Association of America in Alexandria VA hosted the group for a daylong meeting While the agenda consisted of the regular housekeeping items for any board the group also discussed successes of the programs the Alliance oversees The Alliance Grant Program has funded 96 locations since 2010 $722050 in total amount funds have been awarded in 26 states helping approximately 9000 individuals with disabilities enjoy the game of golf These grants provide awareness training and funding for programs to help golfers with disabilities learn and transition into playing the game of golf Keep up the good work NAAG

2015 Awards Auction and Dinner ndash Colorado Springs CO

20

A000-043303-6 (Profile Golf Ad)Color 4color

Size T - 80 x 1175 B - 85 x 1225 L - 75 x 100

SIZE B GCBAA Newsletter-Earth Shaping News

Contact Us for On-Site Consultation and Soil Evaluation

golfprofileproductscom bull wwwprofilegolfcom bull 8002076457

For any site condition you might face we are here to meet

that challenge Nasty soil Out-of-spec sands Vertical

embankments Near-drought conditions Monsoon rains

As the worldrsquos largest manufacturer of erosion control

turf establishment and soil amendment products Profile is backed

by a team of experts and a global distribution network You

can count on ProfileGolftrade to bring the know-how anywhere

in the world to deliver holistic cost-effective solutions

Meeting your challenges from

every angle

EROSION CONTROL bull VEGETATIVE ESTABLISHMENT bull ROOTZONE DEVELOPMENT

21

Like the foundation of any structure a properly built subgrade is critical to the successful construction of a putting green In many cases building the subgrade is the most difficult part of the process but it also is the most important When building a green to USGA construction guidelines extra care must be taken to create a quality foundation This will allow subsequent construction steps to be accomplished effectively

The USGA Recommendations For a Method of Putting Green Construction state that the subgrade should conform to the general slope of the finished grade Placing grade stakes on 20-foot intervals typically provides enough information to achieve the general contours of the finished green However in cases where extreme precision is required a more intensive staking scheme may be necessary

During shaping every effort should be made to ensure that the subgrade is stable and unlikely to settle or shift If the subgrade is built from fill material it is imperative to build in stages or ldquoliftsrdquo When building in lifts the final subgrade elevation is reached 10-15

feet at a time The soil should be compacted at each stage to eliminate any air pockets and reduce the risk of settling If the subgrade material is wet and resists proper compaction one option is to remove the base soil and spread it out to dry Once the soil dries it can be replaced and used to build a firm subgrade If the soils are inherently unstable it may be necessary to lay geotextile fabric over the finished subgrade to prevent the gravel layer from sinking into the soil However do not cover drainage lines with geotextile fabric install the fabric either beneath the pipes or between the drainage lines

After the subgrade has been shaped smaller equipment generally is used to smooth and further compact the subgrade During this stage any large clods (greater than one inch in diameter) should be eliminated and any low areas where water might accumulate should be filled Cavity walls should be steep enough to prevent large differences in the depth of mix near the edge of the green Vertical walls are easier to create when coring out an existing green while sloped walls are more common when building a new green

A quality subgrade is essential to successful green construction without it all future steps in the construction process will be compromised For more information on putting green construction refer to the USGA Green Sectionrsquos digital collections ldquoBuilding the USGA Green Tips for Successrdquo and ldquoA Guide to Constructing the USGA Putting Greenrdquo Additional resources on putting green construction and other topics can be found on the Course Care section of USGAorg

ALLIED ASSOCIATIONS

A Foundation For Success Tips for Building a USGA Green Subgrade

A quality subgrade is essential to successful green construction (Photo Credit Brett Hochstein)

22

In April CMAA announced the creation of regional one-day summits designed to bring together a clubrsquos General ManagerCEO and the Club President or a Board Member for cooperative education on club leadership and governance The GovernanceLeadership

Summits will provide a structured environment to engage some of the best ideas and practices evident in clubs from around the country

This idea was born out of the successful Pre-Conference Workshop Executive Leadership at a Higher Level presented by Dick Kopplin and Kurt Kuebler CCM Kopplin amp Kuebler LLC The full day workshop in San Diego CA united the clubrsquos General Manager and President for education focusing on key success strategies

CMAArsquos Senior Vice President of Professional Development Jason Koenigsfeld PhD shared ldquoOur members raved about this session and expressed the need to bring this type of education to their boards in their local areas We know it is difficult for board members to travel to our Conference and thus we created six regional and easily accessible workshops for 2016 and early 2017rdquo

The first summit was held June 15 at Baltusrol Golf Club in Springfield NJ with more than 65 club General Managers and Board Members in attendance and hosted by General ManagerCOO Kevin P Vitale CCM

The summit provided a concentrated day of education balancing theory and practice on the topic of Private Club Board Governance and Leadership The day began with Dick Kopplin and Kurt Kuebler CCM of Kopplin amp Kuebler LLC setting the stage for effective governance models and organizational structure Kuebler explored multiple governance topics including organizational health industry trends leading club best practices roles and responsibilities term limits board and committee orientations and board self-evaluations

Kopplin shared ldquoEveryone committed to the GovernanceLeadership Summit concept truly believes this could be a game changer in the private club world Based on the comments over the past few years from the CMAA

Pre-Conference Workshops it has been evident that Club Presidents in particular are eager for this kind of information and education The value of the summits is not only inherent in the educational offerings but the opportunity to network with other Club Presidents and General ManagerCEO to discuss best practices relevant for each participating clubrdquo

The Interactive Panel Discussion on Current Governance Challenges was facilitated by Tom Wallace CCM and included Vitale and John Reid the Treasurer Finance Chair and Board of Governor Baltusrol Golf Club

After lunch and an attendee networking break the focus moved to change and innovation management presented by Jeff McFadden CCM CCE the CEO of the Union League of Philadelphia McFadden tackled the difficulties of forward thinking to meet member needs the evolution of the club industry effective member engagement and how the use of technology can benefit the club

Next CMAA CEO Jeff Morgan FASAE CAE and Jason Koenigsfeld dove into change and evolution and why clubs must evolve The discussion focused on the importance of engagement of multigenerations of members strategically setting up the board and data-driven decisions vs emotional decision making As well Morgan explored several change strategy models ndash VUCA Pestel and Competitive Forces

Dick Kopplin closed out the day with a focus on how General Managers and Board members can work together to building a long-lasting community and share the dayrsquos key take-a-ways Afterwards attendees adjourned for more informal networking hosted at Baltusrol Golf Club

Additional summits will be presented Desert Mountain Club in Scottsdale AZ (August 12) Bent Tree Country Club in Dallas TX (August 26) The Olympic Club in San Francisco CA (September 12) Conway Farms Golf Club in Chicago IL (September 20) and the Atlanta Athletic Club Atlanta GA (January 19 2017) Additional sites are in development for 2017

For more information please visit wwwcmaaorggovernancesummit

CMAA Tees Up Good Governance Through Regional GovernanceLeadership Summits

23

NGCOA

ALLIED ASSOCIATIONS

The NGCOA recently completed the development of a new strategic plan and we would like to share where we currently are And because strategic planning is such a journey as opposed to a race with a clear finish line wersquod also like to give you a sense of whatrsquos to come

A new strategic plan often comes with the hiring of a new leader But our purpose was more than that We decided a new way forward was needed after watching the Great Recession impact your businesses We saw the pressure course owners and operators were under to operate profitably And we understood the new economy forced you to question the value of everything including the value the NGCOA brought to your business

We now have a comprehensive plan designed to achieve our vision of being your most valuable business resource and advocate It centers around three key efforts education advocacy and commerce

On the education front we are already creating additional content to complement Golf Business while providing a deeper dive on subjects most important to you This is taking shape in a robust offering of webinars and podcasts at new educational events and on information-sharing platforms like our highly-successful Accelerate which in addition to its active listserv is already housing a full library of articles whitepapers and more In any form you can be confident the information will be relevant easy to access pragmatic and actionable In short content that makes you smarter and more competitive

We are committing more than ever to protecting our membersrsquo and the industryrsquos best interests For the first time the NGCOA is investing to become the leading advocate for golf courses not only on public policy issues but on intra-industry influences affecting

your business Nowhere is this more evident than in the recent hiring of a director of advocacy to lead this effort Whether working with allied groups to fight regulatory threats or establishing standards to facilitate more favorable relationships with tee-time distributors rest assured ownersrsquo and operatorsrsquo collective voices are being heard

The NGCOA sees its role as being a partner facilitating business activity for members Education and advocacy play roles but there is a specific effort in our plan to build sound progressive programs and services that enhance economic growth and vitality for your business and the industry at large Not unlike a chamber of commerce your association wants to assist in bringing you business That can take many formsmdashthe most obvious being by attracting and developing new players But new food-and-beverage programs creating alternative uses for facilities and more are also key to success The NGCOA team led by our new director of commerce will be developing and bringing these opportunities to members very soon

The strategic process is a journey The best ones donrsquot end up on a bookshelf gathering dust but executed daily and refined based on results Wersquore prepared to do just that

Again this plan was built by listening carefully to what members want and need In doing so the importance of listening and two-way conversations were once again reinforced Therersquos no other way something as important as a strategic plan can be accomplished For that matter therersquos no other way for the NGCOA to fulfill its mission

Joe Rice is the Chief Strategy Officer of the National Golf Course Owners Association

Embarking on a New Journey The NGCOA is instituting a new strategic plan in order to become the most valuable business resource and advocate for golf course owners and operators

24

At this yearrsquos Golf Business Symposium NGF presented our latest findings on the junior golf market a segment that is bigger and more diverse than many observers realize And a group that should give us reasons to be optimistic about the gamersquos future

Today the number of junior golfersmdashdefined as individuals between the ages of 6 and 17 who played at least one round of golf in the past yearmdashis nearly 3 million Twenty years ago in 1995 the number of junior golfers was also nearly 3 million However to assume nothing has changed is to miss a much more interesting story

Between 1995 and 2004 thanks in part to the presence and resonance of Tiger Woods the number of junior golfers shot up reaching a peak of 41 million But beginning in 2005 and due largely to the global economic crisis golf participation in this set fell steadily bottoming out in 2011 at 24 million Since then wersquove seen healthy growth of 25 back to 3 million in 2015

But more important than the overall number is the demographic make-up of those 3 million kids Because in key areas golf is making very important inroads

Females

In 1995 girls made up only 17 of all junior golfers Today they total one third To put that into perspective the overall proportion of female golfers (age 6+) has hovered around 20 percent for as far back as NGF has tracked participation Girls are getting and accepting the message that golf can be both welcoming and fun This would seem to be the result of increased visibility of the LPGA and its young stars as well as innovative programs like LPGA Girls Golf and possibly longer-term effects of Title IX

Non-Caucasians

Similar to the growing proportion of junior girls who played in 2015 the number of non-white juniors has

grown as well Twenty years ago only 1 out of 17 junior golfers was non-Caucasian Today that number is nearly 1 out of 3 Thatrsquos an impressive rise and speaks to the broader appeal of professional golf the power of institutions like The First Tee inclusive programs across the country and demographic changes in the US population

Lest you think these two shifts in demographics also reflect shrinking economic power today two-thirds of all junior golfers come from households making $75000 a rise of nearly 20 from 20 years ago More diversity has come with more spending power and points toward a future golfing population that far more accurately mirrors the countryrsquos population

Starting Younger

And therersquos another trend that could prove beneficial to the industry in the years to come Todayrsquos junior golfers are coming to the game younger There are 50 more junior golfers under age 12 than there were in 1995 This is a good sign because research shows that the age of introduction positively affects the level of engagement

In NGFrsquos recent Millennial research we found that Millennials who started playing before age 14 are nearly twice as likely to become Core golfers (those who play 8 or more rounds a year and account for more than 90 of total rounds and spending) Therersquos also a much stronger level of enjoyment among Millennials who start golf early Four out of five say

The Changing Face of Junior Golf

CONTINUED ON PAGE 26

25

By Rhett Evans CEO

ldquoThank yourdquo is a simple phrase that means so much Yet we often save it for special occasions or for someone who comes to our rescue in a time of need For example I know I donrsquot say ldquothank yourdquo nearly enough to my wife Colleen who

takes care of things at home while Irsquom on the road for GCSAA business

Itrsquos not only an important sentiment to express in our personal relationships though Itrsquos also essential to communicate appreciation in our professional roles Research has shown that employees will work harder when their boss conveys appreciation for their efforts Saying ldquothank yourdquo is a sign of respect for another person and it indicates you donrsquot take that person for granted I hope each of you takes the time to thank your staff for a job well done

Another hope of mine is that golfers have taken the time to thank you for your work in the golf course management profession After all you take care of the biggest and most vital asset any golf facility has ndash the golf course

Perhaps you saw our ldquoThank a Golf Course Superintendentrdquo commercials last year on Golf Channel These spots featured some of the best golfers in the game offering the tag line ldquoIf you love golf like I do thank a golf course superintendentrdquo

This year GCSAA has added celebrities to the lineup of those voicing their thanks for the work you do every day The new commercial features stars such as Grammy Award-winning entertainer Justin Timberlake NFL Hall-of Famer John Elway and NBA Hall-of-Famer Charles Barkley in a 30-second spot airing now through October on Golf Channel

Along with the commercial wersquore running a sweepstakes to take full advantage of the momentum from the ldquoThank a Golf Course Superintendentrdquo campaign The winner will receive a trip for two to the 2016 American Century Celebrity Championship in July in Lake Tahoe Nev Get all the details at wwwgcsaaorgthankasuper

The Value of lsquoThank Yoursquothey enjoy the game ldquovery muchrdquo (thatrsquos 20 higher than among those who started later) and 85 say they are ldquovery likelyrdquo to continue playing as they get older

Perceptions of the game are a strong indicator of enjoyment frequency of play volume of spending and likelihood to continue playing NGFrsquos Millennial research showed that those who start younger have more positive perceptions about the game and fewer negative ones than those who picked up the game later They strongly agree that golf is a good form of exercise a great family activity time well spent a good way to enjoy the outdoors even cool Those younger adopters disagree more strongly with assertions that golf is dull or boring bad for the environment elitist and exclusionary or is an old manrsquos sport

The industry should be encouraged by what wersquore learning about the youngest golfers Golf rsquos efforts to attract more demographically diverse youngsters seem to be working and with more kids picking up golf at a younger age there is hope that this next generation of golfers will remain committed to the game throughout their lifetime Still wersquove only scratched the surface in terms of truly understanding todayrsquos juniors We need to delve more deeply into these positive signs which is why the NGF will soon begin an in-depth study the largest of its kind on the Centennials (those born since 1997) Yoursquoll be hearing more about the study and our findings in the months to come

ALLIED ASSOCIATIONS

26

Wersquoll promote the contest with TV and radio spots as well as through print advertisements in GCM and affiliated chapter publications If your chapter publication can help spread the word abou the campaign and contest please contact our marketing and communications team for more information Russell Sypowicz associate director of marketing at rsypowiczgcsaaorg or Craig Smith director of communications and media relations at csmithgcsaaorg

In the end however this campaign is not about the number of entries for a sweepstakes Our goal is to educate golfers about all that superintendents do to provide enjoyment for those playing the game and hopefully to inspire them to reach out to you to say ldquothank yourdquo in person

Several superintendents have shared with me and with our staff about just such instances at their facilities One was Paul Latshaw CGCS and director of grounds operations at Muirfield Village Golf Club in Dublin Ohio the host course for the Memorial Tournament each year

As you probably know Muirfield is Jack Nicklausrsquo pride and joy and Nicklaus was the lead figure in the ldquoThank a Golf Course Superintendentrdquo commercial last year He went out of his way to support our campaign and he was just as gracious when I had the chance to thank him in person He knows how hard Latshaw works

ldquoI always have been a Nicklaus fan even to the point of working some for his design firm for two years early on in my career at Muirfieldrdquo says Latshaw who is in his 13th year aty Muirfield Village ldquoMr Nicklaus has always placed a value on agronomuy and the superintendent I donrsquot know of any other design firm that has had agronomists on staff or as consultants

ldquoSo when Mr Nicklaus took the time to support us and our profession that meant the world to me Irsquove had members too take notice and stop to say lsquothank yoursquo It makes me proud to be a superintendent and I appreciate all that GCSAA is doing to elevate our profession So lsquothank yoursquo GCSAArdquo

No thank you Paul And thank you to all our members who work each day to deliver the best conditions they can for golfers while protecting the environment and our natural resources

new members

ASSOCIATE MEMBERS

Atlantic Irrigation Specialties Inc111 Lafayette AvenueN White Plains NY 10603Phone (800) 878-8873Contact Fred RappEmail frappatlanticirrigationcom Atlantic Irrigation Specialties is a full service Rain Bird golf irrigation distributor supplying eight (8) states in northeast and Mid-Atlantic

Blackburn Mfg Co908 W Hwy 275Neligh NE 68756Phone (800) 942-5816Contact Christa Blackburn-SchindlerEmail infoblackburnflagcom Blackburn Mfg Co is unmatched in quality marking flags with the best customer service in the industry for over 60 years Marking Flags Posting Signs Inverted Marking Paint All Flagging Tape Measuring Tapes Utility location athletic field and pavement striping paint safety zone supplies barricade tape

BUILDERIRRIGATION CONTRACTOR APPLICANT

Diamond Golf International Inc23753 Sonata DriveMurrieta CA 92562-4662Phone (951) 696-0426Contact Salvador RodriguezEmail saulrodriguez82hotmailcom Website wwwdiamondgolfmx Golf course construction agronomist consulting lake building consulting design

PROFESSIONAL MEMBER

Tony Altum ndash AS Altum amp Associates10311 Towne RoadCarmel IN 46032Phone (317) 679-3285Contact Tony AltumEmail taltumasaltumcom Website wwwasaltumcom AS Altum amp Associates has built a reputation in the golfing community as one of the worldrsquos most trusted leaders in irrigation design and consulting

27

2016 Rossi Recipient Jim Moore Retires from USGA

If you know the USGA Green Section then you are bound to have had the pleasure of interacting with Jim or Kay Moore both of whom retired on June 1 2016 Both Jim and Kay joined the USGA Green Section in 1984 as director of the Green Sectionrsquos former Mid-Continent Region and as administrative assistant for the region respectively

Jim Moore has worked in multiple functions over 32 years of dedicated service to the USGA He was instrumental in leading and coordinating the collaboration of the 2004 revision of the USGA Recommendations For a Method of Putting Green Construction Most recently Moore led the USGA Green Section Education and Outreach program During his tenure Moore also provided years of dedicated service as a member of the USGA Green Section Turfgrass and Environmental Research Committee a role in which he will continue after retiring

Both Jim and Kay have made lasting impressions on the USGA and the golf industry through their combined 64 years of service They will be missed by their USGA colleagues and the thousands of golf courses they helped along the way

West Coast Turf Offering Three New Varieties to Minimize Water Use

West Coast Turf has expanded their inventory to include three new drought tolerant varieties West Coast Native Bentgrass (Agrostis pallens)

Hillside Native Fine Fescue and Kurapia turf alternative groundcover for landscape and golf course use

ldquoNative grasses are playing an important role in landscaping with water conservative plants and Kurapia is something exciting and completely different than anything we have ever grown We are constantly looking for the best varieties to minimize water useldquo said John Marman West Coast Turf rsquos vice president of sales and marketing

West Coast Native Bentgrass (Agrostis pallens) is a cool season grass with rich deep green color and withstands light foot traffic It requires half of the water of customary cool season turf and half the mowing and maintenance It can also be left un-mowed creating the floppy look of a natural meadow

Hillside Native Fine Fescue is perfect for relaxed landscapes and slope stabilization It has a deep rootzone thus making it extremely drought tolerant It is slow growing with loose slim leafed blades

Kurupira is a University of California tested drought tolerant turf alternative groundcover Once established it requires less water and little maintenance It grows close to the ground and if left un-mowed is covered with small white sterile flowers most of the year

ldquoWe like that not everyone has to have the exact same looking lawn or green areas These new grasses and the groundcover allow for some diversity and creativity in landscape design You donrsquot have to sacrifice your lawn to be environmentally responsible Choose the right variety and water wiselyrdquo

West Coast Turf is a full-service sod stolonization and hydroseeding company with 5 offices throughout California and Arizona and headquarters in Palm Desert CA West Coast Turf grows more than 30 varieties of natural turf

MOVERS amp SHAPERS

28

GCBAA MEETINGS CALENDAR

2016 Summer MeetingAugust 1-3 2016Hyatt Regency Jersey City - Jersey City NJ

2017 Summer MeetingAugust 8-10 2017Omni Charlotte - Charlotte NC

Future Golf Industry Show SitesFebruary 8-9 2017Orange County Convention Center - Orlando FL

February 7-8 2018Henry B Gonzalez Convention Center - San Antonio TX

MAY 18 2016National Golf Day - Washington DC

Avendra Signs National Agreement with JacobsenAgreement includes all US-based Marriott properties

Jacobsenreg a Textron Inc (NYSE TXT) company recently signed new national account agreement with Avendra

The agreement with Avendra will allow all US-based Marriott properties to purchase Jacobsen equipment at exclusive member pricing Marriott currently has 18 properties with 24 golf course facilities in the United States

Avendra is North Americarsquos leading procurement services provider serving the hospitality and lodging industries Avendra customers gain access to contracts leveraging over $4 billion of annual purchases expert advisory services and in-depth purchasing data and analysis The company is headquartered in Rockville MD and has regional offices throughout North America For more information please call (866)-AVENDRA or visit wwwAvendracom

Avendra selected Jacobsen after the company spent several months testing and reviewing Jacobsenrsquos full line of turf maintenance equipment

ldquoWersquore very excited to be working with Avendra and Marriott propertiesrdquo said David Withers President and CEO of Jacobsen ldquoWe look forward to helping Marriott properties throughout the US present superior conditions for their customersrdquo

movers amp shapers sodseedsoil

Does your company have exciting news to share

Wersquoll help you spread the wordContact Samantha Huff samantha_huffgcbaaorg

or call 402-476-4444

Life is short Sod it

Quality Variety Service

888893-8873westcoastturfcom

Put your trust in West Coast Turf

Featuring over 30+ grasses including bentSt Augustinezoysia bermuda paspalum blue rye kikuyu and fescue

Installation hydroseeding and NEW TopMaker Field recycling leveling dethatching and renovation services available

EQUIPMENT

DEPENDABLE EQUIPMENThellipWHEN amp WHERE YOU NEED IT

Designed exclusively for GCBAA members The Cat Rental Store National Account Rental Program provides access to the industryrsquos largest selection of golf course building renovation and maintenance equipment including specialized attachments More than 500 Cat Rental Store locations nationwide have a full range of equipmentmdashCatreg and other leading brandsmdashwhen and where you need them

To help you and your customers grow the game a portion of every rental will be donated to the GCBAA Foundation to support the participation of underprivileged children in the Sticks for Kids Program

For more information about the range of equipment and the special rental rates available to GCBAA members please Email CatRentalNationalAccountscatcom

copy 2016 Caterpillar All Rights Reserved CAT CATERPILLAR BUILT FOR IT their respective logos ldquoCaterpillar Yellowrdquo the ldquoPower Edgerdquo trade dress as well as corporate and product identity used herein are trademarks of Caterpillar and may not be used without permission

For Dealer Sales Personnel reg

Mini Hydraulic Excavators and Work Tools

Field Reference Guide

3016C 3018C3025C 303C CR3035C CR 304C CR305C CR

CATRENTALSTORECOM

IRRIGATION amp DRAINAGEsodseedsoil

No water hammer issues No over pressure problems No spring turn-ons through cold brittle pipe

Tap into our 50+ years of golf irrigation expertise1-800-345-ISCO

isco-pipecom

AVOID WATER HAZARDS

Install IsCO HDPE GOlf COursE systEms

Surge Guardtrade golf fittings reduces the risk of crotch failure caused by water hammer and cyclic fatigue common with standard Sch 40 fittings in Golf Course and Commercial Irrigation systems

Now Available in 2frac12 inch Tee and 2frac12 inch 90deg 45deg and 22frac12deg Elbows

wwwlascofittingscom

10X Stronger than Schedule 80SURGE GUARDTM

THANK YOU FOR MAKING

US 1 ON TURF

Innovators in proven pumping solutions

for 30 years

800-356-6686 watertronicscom

copy 2016 Lindsay All rights reserved

31

Golf Course BuildersAssociation of America6040 S 58th St Suite D Lincoln NE 68516

ADDRESS SERVICE REQUESTED

PRESORTEDSTANDARD

US POSTAGEPAID

LINCOLN NEPERMIT 40

GCBAA Regional Meeting amp Executive Board Meeting tee off in Texas

Tuesday April 12 members of the GCBAA Executive Board held their spring meeting in Addison Texas Executive Board Members included Immediate Past President Rick Boylan current President Scott Veazey Incoming President Pat Karnick Treasurer Judd Duininck Vice President Dennis Wagner Secretary Ellen Davis and special guest GCBAA Board Member Mark Creighton GCBAA Executive Director Justin Apel and Program Planning Manager Samantha Huff were also present Staff provided summaries of the 2016 Golf Industry Show in San Diego as well as other activities the executive office is working on The group then joined early arrivals for the following dayrsquos Regional Meeting at the Topgolf facility in Carrollton TX

On Wednesday April 13 over 50 attendees converged on Maridoe Golf Club for the first GCBAA Regional Meeting of 2016 The golf course formerly known as Honors Golf Club was undergoing a complete renovation Just outside of the meeting area of the club house the group could witness acres of the property completely under renovation Course architect and ASGCA Past President Steve Smyers along with GCBAA Charter Member Fleetwood Services LLC amp Certified Builder Heritage Links are assisting with the design and construction Course irrigation designer and GCBAA Member Tony Altum of AS Altum amp Associates provided insight on irrigation trends as well as a very interesting update from the Director of Golf Services at Topgolf Libby Godlove We appreciate the support from our regional allied contacts USGA Green Section John Daniels GCSAA Field Representative Brian Cloud and Chuck Higgins PGA of America regional manager Steve Smyers and golf course superintendent Shawn Westacott were also on hand to discuss the Maridoe project GCBAA Charter Members Rain Bird Profile Products and ADSHancor each shared installation techniques of their products and we wrapped up with best management practices for operating and maintaining equipment with David Haggerty of Kubota We would like to thank all of our attendees and sponsors for a great couple of days in Texas

Eagle Support Birdie Support Par Support

GCBAA Executive Board Members amp Staff

Tony Altum amp Steve Smyers Education in full swing

GCBAA Charter Members Bryan Juwig and GCBAA Board Member Rick Williamson LASCO Fittings Inc

Personal Tour of Maridoe Golf Club ndash Tim Hubbard Steve Smyers Ian Williams Samantha Huff Rick Williamson Mike Perez amp Justin Apel

Golf Course Shaper Jake Cope amp Justin Apel

16

Monday August 1Sticks for Kids Golf Outing

amp Opening Reception Tuesday August 2

Full Day Education Program with Awards Dinner amp Auction Wednesday August 3

Irrigation Symposium amp Board of Directors Meeting

Networking bull Family Fun bull Education bull PGA Championship

HYATT REGENCY GCBAA HEADQUARTER HOTEL HOME OF THE STATUE OF LIBERTY

JULY 28 - 31SPRINGFIELD NJ

GCBAA 2016 SUMMER MEETING

JERSEY CITY NJ bull AUGUST 1-3 2016

Registration Open at gcbaaorgnews-eventssummer-meeting17

Junersquos Arizona Regional Meeting a SuccessGCBAA almost beat the heat of Arizona by scheduling its second regional meeting June 8 at Mesa Country Club We were told we missed the mild weather before a heat wave had settled in for our meeting Fortunately the roof of the Diamondbacks stadium was closed for our Tuesday night opening event watching the Arizona Diamondbacks play the Tampa Bay Rays On Wednesday the group began early with the always insightful GCBAA Member Henry DeLozier of Global Golf Advisors Henry offers optimism of the golf market by utilizing trends they are seeing in the development world Henry and GCBAA both promote the message to our membership to be well versed and educated to be more than low bid on projects There are ways that the membership can position themselves to be a resource to golf facilities GCBAA members offered education and trends of products used in construction including Ted Fist with Capillary Concrete Randy Hamilton with Profile Products and Joe Traficano with West Coast Turf We also welcomed representatives from local allied organizations Jeff Jensen of GCSAA as well as local ASGCA members Gary Brawley and Forrest Richardson Guest presenters Bert Hagen with Stotz Equipment and Jeff Frair with Empire Machinery provided continuing education on challenges contractors are facing with equipment maintenance We once again thank all of our attendees and sponsors who were a part of the event

Eagle Support Birdie Support Par Support

Forrest Richardson amp Steve Sakurai

ASGCA Member Gary Brawley

Regional Meeting underway in Arizona Members and guests networking between sessions

Group photo ndash Wrapping up the Arizona Meeting

GCBAA Guests enjoying the Diamondbacks Game

18

GCBAA Leadership represented at ASGCArsquos Annual Meeting

Reminder of the Caterpillar Partnership with the GCBAA Foundation

GCBAA Executive Director Justin Apel and President Scott Veazey were honored to be guests at the 70th Annual gathering of the American Society of Golf Course Architects in Washington DC April 24-26 The meeting hosted over 100 members and spouses as well as nearly 30 special guests Outgoing President Steve Smyers has been a great friend to GCBAA and we congratulate him on his presidency The education agenda featured some unique discussions and presentations A fitting presentation for the area in which the meeting was held was a presentation on ldquoPresidents Who Golfrdquo given by Jonathan Cummings What followed was a healthy discussion on the changes in the golferrsquos expectations from generation to generation There is a significant change in what the generation of baby boomers has for expectations in their golf experience course location and condition while the younger generations of X Y and Millennials are all about the experience of who they are playing with This changes course operations design and the future of the game to cater to this upcoming generation of golfers The remaining education agenda featured a diverse discussion from bunker liners and WOTUS to allied updates and of course networking on the golf course Congratulations to the 2016 Donald Ross Award honoree Michael Bamberger and Greg Martin as he was introduced as ASGCA incoming president

Are you signed up We shared in our last issue details of our new partnership program with Caterpillar Inc and the GCBAA Foundation Caterpillar Inc and the Cat dealer network through their Cat Rental National Accounts Program has created an incentive program to further Caterpillarrsquos commitment to supporting the GCBAA its Foundation and the game of golf

This program will recognize the collective rental volume of GCBAA Members and reward a rebate of one half of one percent (05) rental volume for our membership to the GCBAA and Foundation

To begin you will need to sign and return the voluntary agreement identifying your interest in supporting the GCBAA Foundation and this program Copies are available of the agreement by contacting the GCBAA Executive Office or GCBAA Member Chris Caccavale Rental National Account Manager Caterpillar Inc caccavale_christopher_mcatcom or (570) 647-9157 Next you simply continue to rent machines from a participating Cat dealer Cat dealers and their Cat Rental Stores have nearly 800 locations where you can rent a full line of Cat machines including attachments work tools and even non-Cat equipment such as pumps utility carts and other golf course related equipment to complete your projects

Justin Apel amp Gary Brawley

19

The GCBAA has been working on a program for individual members who might need specialized insurance coverage for

their business GCBAA has partnered with a proven agency and would like to invite you to check and see if it works for you and your business INSPRO Insurance Agency Inc in Lincoln Nebraska can easily compare your current coverage with their offerings as well as offer advice on making sure you have all of the coverages for the type of work you are involved in This is a completely voluntary program and we know by comparing some of our members who have already participated in the program that nearly 50 savings are available on Errors and Omissions Insurance as well as Professional Liability coverage Contact the GCBAA office for more information

Dismal River Trip (Mullen NE) - Ewing IrrigationIncludes (2) rounds of golf for a foursome at Dismal River Golf Club (1) night of lodging at Dismal River Golf Club and transportation from Arizona or Texas via Ewing Jet to and from North Platte

Disney Vacation Package - The Toro CompanyPackage includes a 4-Day3-night stay in one room at the Caribbean Beach Coronado Springs Port Orleans French Quarter or Port Orleans Riverside Resort (based upon availability) and four 4-Day Park Hopper Passes to the Magic Kingdom Animal Kingdom Epcot Center and Hollywood Studios

(2) Tickets to the 2016 Ryder Cup at Hazeltine National Golf Club in Chaska MN (Saturday amp Sunday) - Duininck GolfTickets are International Pavilion tickets Actual tickets will not be available until mid-late August

$500 Home Depot Gift Card - Fleetwood Services LLC

Scotty Cameron X7M Putter - Profile Products LLC

28-Day Rental of Rubber Tracked Skid-Steer Loader - Sunbelt Rentals

Stihl Weedeater - Greenville Turf amp Tractor

GolfBuddy WT5 GPS Watch - Profile Products LLC

(4) Greg Norman Autographed Sticks for Kids Bags - Greg Norman

Greg Norman Collection Straw Hat autographed by Greg Norman - Great White Shark Enterprises LLC

Greg Norman Collection Baseball Cap autographed by Greg Norman - Great White Shark Enterprises LLC

Photo autographed by Greg Norman - Great White Shark Enterprises LLC

Wags Grillinrsquo Rub Gift Basket - Dennis Wagner

ISCO Goodie Basket - ISCO Industries IncBackpack Tervis Tumblers Camelback water bottle umbrella and Pro V1 golf balls

Check the GCBAA website for updated items and to donate

GCBAA Offers New Member Benefit Program

Donations pouring in for next monthrsquos Foundation Auction amp Raffle

GCBAA Attends National Alliance for Accessible Golf Meeting

The National Alliance for Accessible Golf is an organization working to ensure the opportunity for all individuals with disabilities to play the game of golf Formed in the summer of 2001 the Alliance

is represented by major golf recreation and therapeutic organizations in the United States including the Golf Course Builders Association of America GCBAA serves on the Alliance Board of Directors and met with other board members after National Golf Day in May The Club Managers Association of America in Alexandria VA hosted the group for a daylong meeting While the agenda consisted of the regular housekeeping items for any board the group also discussed successes of the programs the Alliance oversees The Alliance Grant Program has funded 96 locations since 2010 $722050 in total amount funds have been awarded in 26 states helping approximately 9000 individuals with disabilities enjoy the game of golf These grants provide awareness training and funding for programs to help golfers with disabilities learn and transition into playing the game of golf Keep up the good work NAAG

2015 Awards Auction and Dinner ndash Colorado Springs CO

20

A000-043303-6 (Profile Golf Ad)Color 4color

Size T - 80 x 1175 B - 85 x 1225 L - 75 x 100

SIZE B GCBAA Newsletter-Earth Shaping News

Contact Us for On-Site Consultation and Soil Evaluation

golfprofileproductscom bull wwwprofilegolfcom bull 8002076457

For any site condition you might face we are here to meet

that challenge Nasty soil Out-of-spec sands Vertical

embankments Near-drought conditions Monsoon rains

As the worldrsquos largest manufacturer of erosion control

turf establishment and soil amendment products Profile is backed

by a team of experts and a global distribution network You

can count on ProfileGolftrade to bring the know-how anywhere

in the world to deliver holistic cost-effective solutions

Meeting your challenges from

every angle

EROSION CONTROL bull VEGETATIVE ESTABLISHMENT bull ROOTZONE DEVELOPMENT

21

Like the foundation of any structure a properly built subgrade is critical to the successful construction of a putting green In many cases building the subgrade is the most difficult part of the process but it also is the most important When building a green to USGA construction guidelines extra care must be taken to create a quality foundation This will allow subsequent construction steps to be accomplished effectively

The USGA Recommendations For a Method of Putting Green Construction state that the subgrade should conform to the general slope of the finished grade Placing grade stakes on 20-foot intervals typically provides enough information to achieve the general contours of the finished green However in cases where extreme precision is required a more intensive staking scheme may be necessary

During shaping every effort should be made to ensure that the subgrade is stable and unlikely to settle or shift If the subgrade is built from fill material it is imperative to build in stages or ldquoliftsrdquo When building in lifts the final subgrade elevation is reached 10-15

feet at a time The soil should be compacted at each stage to eliminate any air pockets and reduce the risk of settling If the subgrade material is wet and resists proper compaction one option is to remove the base soil and spread it out to dry Once the soil dries it can be replaced and used to build a firm subgrade If the soils are inherently unstable it may be necessary to lay geotextile fabric over the finished subgrade to prevent the gravel layer from sinking into the soil However do not cover drainage lines with geotextile fabric install the fabric either beneath the pipes or between the drainage lines

After the subgrade has been shaped smaller equipment generally is used to smooth and further compact the subgrade During this stage any large clods (greater than one inch in diameter) should be eliminated and any low areas where water might accumulate should be filled Cavity walls should be steep enough to prevent large differences in the depth of mix near the edge of the green Vertical walls are easier to create when coring out an existing green while sloped walls are more common when building a new green

A quality subgrade is essential to successful green construction without it all future steps in the construction process will be compromised For more information on putting green construction refer to the USGA Green Sectionrsquos digital collections ldquoBuilding the USGA Green Tips for Successrdquo and ldquoA Guide to Constructing the USGA Putting Greenrdquo Additional resources on putting green construction and other topics can be found on the Course Care section of USGAorg

ALLIED ASSOCIATIONS

A Foundation For Success Tips for Building a USGA Green Subgrade

A quality subgrade is essential to successful green construction (Photo Credit Brett Hochstein)

22

In April CMAA announced the creation of regional one-day summits designed to bring together a clubrsquos General ManagerCEO and the Club President or a Board Member for cooperative education on club leadership and governance The GovernanceLeadership

Summits will provide a structured environment to engage some of the best ideas and practices evident in clubs from around the country

This idea was born out of the successful Pre-Conference Workshop Executive Leadership at a Higher Level presented by Dick Kopplin and Kurt Kuebler CCM Kopplin amp Kuebler LLC The full day workshop in San Diego CA united the clubrsquos General Manager and President for education focusing on key success strategies

CMAArsquos Senior Vice President of Professional Development Jason Koenigsfeld PhD shared ldquoOur members raved about this session and expressed the need to bring this type of education to their boards in their local areas We know it is difficult for board members to travel to our Conference and thus we created six regional and easily accessible workshops for 2016 and early 2017rdquo

The first summit was held June 15 at Baltusrol Golf Club in Springfield NJ with more than 65 club General Managers and Board Members in attendance and hosted by General ManagerCOO Kevin P Vitale CCM

The summit provided a concentrated day of education balancing theory and practice on the topic of Private Club Board Governance and Leadership The day began with Dick Kopplin and Kurt Kuebler CCM of Kopplin amp Kuebler LLC setting the stage for effective governance models and organizational structure Kuebler explored multiple governance topics including organizational health industry trends leading club best practices roles and responsibilities term limits board and committee orientations and board self-evaluations

Kopplin shared ldquoEveryone committed to the GovernanceLeadership Summit concept truly believes this could be a game changer in the private club world Based on the comments over the past few years from the CMAA

Pre-Conference Workshops it has been evident that Club Presidents in particular are eager for this kind of information and education The value of the summits is not only inherent in the educational offerings but the opportunity to network with other Club Presidents and General ManagerCEO to discuss best practices relevant for each participating clubrdquo

The Interactive Panel Discussion on Current Governance Challenges was facilitated by Tom Wallace CCM and included Vitale and John Reid the Treasurer Finance Chair and Board of Governor Baltusrol Golf Club

After lunch and an attendee networking break the focus moved to change and innovation management presented by Jeff McFadden CCM CCE the CEO of the Union League of Philadelphia McFadden tackled the difficulties of forward thinking to meet member needs the evolution of the club industry effective member engagement and how the use of technology can benefit the club

Next CMAA CEO Jeff Morgan FASAE CAE and Jason Koenigsfeld dove into change and evolution and why clubs must evolve The discussion focused on the importance of engagement of multigenerations of members strategically setting up the board and data-driven decisions vs emotional decision making As well Morgan explored several change strategy models ndash VUCA Pestel and Competitive Forces

Dick Kopplin closed out the day with a focus on how General Managers and Board members can work together to building a long-lasting community and share the dayrsquos key take-a-ways Afterwards attendees adjourned for more informal networking hosted at Baltusrol Golf Club

Additional summits will be presented Desert Mountain Club in Scottsdale AZ (August 12) Bent Tree Country Club in Dallas TX (August 26) The Olympic Club in San Francisco CA (September 12) Conway Farms Golf Club in Chicago IL (September 20) and the Atlanta Athletic Club Atlanta GA (January 19 2017) Additional sites are in development for 2017

For more information please visit wwwcmaaorggovernancesummit

CMAA Tees Up Good Governance Through Regional GovernanceLeadership Summits

23

NGCOA

ALLIED ASSOCIATIONS

The NGCOA recently completed the development of a new strategic plan and we would like to share where we currently are And because strategic planning is such a journey as opposed to a race with a clear finish line wersquod also like to give you a sense of whatrsquos to come

A new strategic plan often comes with the hiring of a new leader But our purpose was more than that We decided a new way forward was needed after watching the Great Recession impact your businesses We saw the pressure course owners and operators were under to operate profitably And we understood the new economy forced you to question the value of everything including the value the NGCOA brought to your business

We now have a comprehensive plan designed to achieve our vision of being your most valuable business resource and advocate It centers around three key efforts education advocacy and commerce

On the education front we are already creating additional content to complement Golf Business while providing a deeper dive on subjects most important to you This is taking shape in a robust offering of webinars and podcasts at new educational events and on information-sharing platforms like our highly-successful Accelerate which in addition to its active listserv is already housing a full library of articles whitepapers and more In any form you can be confident the information will be relevant easy to access pragmatic and actionable In short content that makes you smarter and more competitive

We are committing more than ever to protecting our membersrsquo and the industryrsquos best interests For the first time the NGCOA is investing to become the leading advocate for golf courses not only on public policy issues but on intra-industry influences affecting

your business Nowhere is this more evident than in the recent hiring of a director of advocacy to lead this effort Whether working with allied groups to fight regulatory threats or establishing standards to facilitate more favorable relationships with tee-time distributors rest assured ownersrsquo and operatorsrsquo collective voices are being heard

The NGCOA sees its role as being a partner facilitating business activity for members Education and advocacy play roles but there is a specific effort in our plan to build sound progressive programs and services that enhance economic growth and vitality for your business and the industry at large Not unlike a chamber of commerce your association wants to assist in bringing you business That can take many formsmdashthe most obvious being by attracting and developing new players But new food-and-beverage programs creating alternative uses for facilities and more are also key to success The NGCOA team led by our new director of commerce will be developing and bringing these opportunities to members very soon

The strategic process is a journey The best ones donrsquot end up on a bookshelf gathering dust but executed daily and refined based on results Wersquore prepared to do just that

Again this plan was built by listening carefully to what members want and need In doing so the importance of listening and two-way conversations were once again reinforced Therersquos no other way something as important as a strategic plan can be accomplished For that matter therersquos no other way for the NGCOA to fulfill its mission

Joe Rice is the Chief Strategy Officer of the National Golf Course Owners Association

Embarking on a New Journey The NGCOA is instituting a new strategic plan in order to become the most valuable business resource and advocate for golf course owners and operators

24

At this yearrsquos Golf Business Symposium NGF presented our latest findings on the junior golf market a segment that is bigger and more diverse than many observers realize And a group that should give us reasons to be optimistic about the gamersquos future

Today the number of junior golfersmdashdefined as individuals between the ages of 6 and 17 who played at least one round of golf in the past yearmdashis nearly 3 million Twenty years ago in 1995 the number of junior golfers was also nearly 3 million However to assume nothing has changed is to miss a much more interesting story

Between 1995 and 2004 thanks in part to the presence and resonance of Tiger Woods the number of junior golfers shot up reaching a peak of 41 million But beginning in 2005 and due largely to the global economic crisis golf participation in this set fell steadily bottoming out in 2011 at 24 million Since then wersquove seen healthy growth of 25 back to 3 million in 2015

But more important than the overall number is the demographic make-up of those 3 million kids Because in key areas golf is making very important inroads

Females

In 1995 girls made up only 17 of all junior golfers Today they total one third To put that into perspective the overall proportion of female golfers (age 6+) has hovered around 20 percent for as far back as NGF has tracked participation Girls are getting and accepting the message that golf can be both welcoming and fun This would seem to be the result of increased visibility of the LPGA and its young stars as well as innovative programs like LPGA Girls Golf and possibly longer-term effects of Title IX

Non-Caucasians

Similar to the growing proportion of junior girls who played in 2015 the number of non-white juniors has

grown as well Twenty years ago only 1 out of 17 junior golfers was non-Caucasian Today that number is nearly 1 out of 3 Thatrsquos an impressive rise and speaks to the broader appeal of professional golf the power of institutions like The First Tee inclusive programs across the country and demographic changes in the US population

Lest you think these two shifts in demographics also reflect shrinking economic power today two-thirds of all junior golfers come from households making $75000 a rise of nearly 20 from 20 years ago More diversity has come with more spending power and points toward a future golfing population that far more accurately mirrors the countryrsquos population

Starting Younger

And therersquos another trend that could prove beneficial to the industry in the years to come Todayrsquos junior golfers are coming to the game younger There are 50 more junior golfers under age 12 than there were in 1995 This is a good sign because research shows that the age of introduction positively affects the level of engagement

In NGFrsquos recent Millennial research we found that Millennials who started playing before age 14 are nearly twice as likely to become Core golfers (those who play 8 or more rounds a year and account for more than 90 of total rounds and spending) Therersquos also a much stronger level of enjoyment among Millennials who start golf early Four out of five say

The Changing Face of Junior Golf

CONTINUED ON PAGE 26

25

By Rhett Evans CEO

ldquoThank yourdquo is a simple phrase that means so much Yet we often save it for special occasions or for someone who comes to our rescue in a time of need For example I know I donrsquot say ldquothank yourdquo nearly enough to my wife Colleen who

takes care of things at home while Irsquom on the road for GCSAA business

Itrsquos not only an important sentiment to express in our personal relationships though Itrsquos also essential to communicate appreciation in our professional roles Research has shown that employees will work harder when their boss conveys appreciation for their efforts Saying ldquothank yourdquo is a sign of respect for another person and it indicates you donrsquot take that person for granted I hope each of you takes the time to thank your staff for a job well done

Another hope of mine is that golfers have taken the time to thank you for your work in the golf course management profession After all you take care of the biggest and most vital asset any golf facility has ndash the golf course

Perhaps you saw our ldquoThank a Golf Course Superintendentrdquo commercials last year on Golf Channel These spots featured some of the best golfers in the game offering the tag line ldquoIf you love golf like I do thank a golf course superintendentrdquo

This year GCSAA has added celebrities to the lineup of those voicing their thanks for the work you do every day The new commercial features stars such as Grammy Award-winning entertainer Justin Timberlake NFL Hall-of Famer John Elway and NBA Hall-of-Famer Charles Barkley in a 30-second spot airing now through October on Golf Channel

Along with the commercial wersquore running a sweepstakes to take full advantage of the momentum from the ldquoThank a Golf Course Superintendentrdquo campaign The winner will receive a trip for two to the 2016 American Century Celebrity Championship in July in Lake Tahoe Nev Get all the details at wwwgcsaaorgthankasuper

The Value of lsquoThank Yoursquothey enjoy the game ldquovery muchrdquo (thatrsquos 20 higher than among those who started later) and 85 say they are ldquovery likelyrdquo to continue playing as they get older

Perceptions of the game are a strong indicator of enjoyment frequency of play volume of spending and likelihood to continue playing NGFrsquos Millennial research showed that those who start younger have more positive perceptions about the game and fewer negative ones than those who picked up the game later They strongly agree that golf is a good form of exercise a great family activity time well spent a good way to enjoy the outdoors even cool Those younger adopters disagree more strongly with assertions that golf is dull or boring bad for the environment elitist and exclusionary or is an old manrsquos sport

The industry should be encouraged by what wersquore learning about the youngest golfers Golf rsquos efforts to attract more demographically diverse youngsters seem to be working and with more kids picking up golf at a younger age there is hope that this next generation of golfers will remain committed to the game throughout their lifetime Still wersquove only scratched the surface in terms of truly understanding todayrsquos juniors We need to delve more deeply into these positive signs which is why the NGF will soon begin an in-depth study the largest of its kind on the Centennials (those born since 1997) Yoursquoll be hearing more about the study and our findings in the months to come

ALLIED ASSOCIATIONS

26

Wersquoll promote the contest with TV and radio spots as well as through print advertisements in GCM and affiliated chapter publications If your chapter publication can help spread the word abou the campaign and contest please contact our marketing and communications team for more information Russell Sypowicz associate director of marketing at rsypowiczgcsaaorg or Craig Smith director of communications and media relations at csmithgcsaaorg

In the end however this campaign is not about the number of entries for a sweepstakes Our goal is to educate golfers about all that superintendents do to provide enjoyment for those playing the game and hopefully to inspire them to reach out to you to say ldquothank yourdquo in person

Several superintendents have shared with me and with our staff about just such instances at their facilities One was Paul Latshaw CGCS and director of grounds operations at Muirfield Village Golf Club in Dublin Ohio the host course for the Memorial Tournament each year

As you probably know Muirfield is Jack Nicklausrsquo pride and joy and Nicklaus was the lead figure in the ldquoThank a Golf Course Superintendentrdquo commercial last year He went out of his way to support our campaign and he was just as gracious when I had the chance to thank him in person He knows how hard Latshaw works

ldquoI always have been a Nicklaus fan even to the point of working some for his design firm for two years early on in my career at Muirfieldrdquo says Latshaw who is in his 13th year aty Muirfield Village ldquoMr Nicklaus has always placed a value on agronomuy and the superintendent I donrsquot know of any other design firm that has had agronomists on staff or as consultants

ldquoSo when Mr Nicklaus took the time to support us and our profession that meant the world to me Irsquove had members too take notice and stop to say lsquothank yoursquo It makes me proud to be a superintendent and I appreciate all that GCSAA is doing to elevate our profession So lsquothank yoursquo GCSAArdquo

No thank you Paul And thank you to all our members who work each day to deliver the best conditions they can for golfers while protecting the environment and our natural resources

new members

ASSOCIATE MEMBERS

Atlantic Irrigation Specialties Inc111 Lafayette AvenueN White Plains NY 10603Phone (800) 878-8873Contact Fred RappEmail frappatlanticirrigationcom Atlantic Irrigation Specialties is a full service Rain Bird golf irrigation distributor supplying eight (8) states in northeast and Mid-Atlantic

Blackburn Mfg Co908 W Hwy 275Neligh NE 68756Phone (800) 942-5816Contact Christa Blackburn-SchindlerEmail infoblackburnflagcom Blackburn Mfg Co is unmatched in quality marking flags with the best customer service in the industry for over 60 years Marking Flags Posting Signs Inverted Marking Paint All Flagging Tape Measuring Tapes Utility location athletic field and pavement striping paint safety zone supplies barricade tape

BUILDERIRRIGATION CONTRACTOR APPLICANT

Diamond Golf International Inc23753 Sonata DriveMurrieta CA 92562-4662Phone (951) 696-0426Contact Salvador RodriguezEmail saulrodriguez82hotmailcom Website wwwdiamondgolfmx Golf course construction agronomist consulting lake building consulting design

PROFESSIONAL MEMBER

Tony Altum ndash AS Altum amp Associates10311 Towne RoadCarmel IN 46032Phone (317) 679-3285Contact Tony AltumEmail taltumasaltumcom Website wwwasaltumcom AS Altum amp Associates has built a reputation in the golfing community as one of the worldrsquos most trusted leaders in irrigation design and consulting

27

2016 Rossi Recipient Jim Moore Retires from USGA

If you know the USGA Green Section then you are bound to have had the pleasure of interacting with Jim or Kay Moore both of whom retired on June 1 2016 Both Jim and Kay joined the USGA Green Section in 1984 as director of the Green Sectionrsquos former Mid-Continent Region and as administrative assistant for the region respectively

Jim Moore has worked in multiple functions over 32 years of dedicated service to the USGA He was instrumental in leading and coordinating the collaboration of the 2004 revision of the USGA Recommendations For a Method of Putting Green Construction Most recently Moore led the USGA Green Section Education and Outreach program During his tenure Moore also provided years of dedicated service as a member of the USGA Green Section Turfgrass and Environmental Research Committee a role in which he will continue after retiring

Both Jim and Kay have made lasting impressions on the USGA and the golf industry through their combined 64 years of service They will be missed by their USGA colleagues and the thousands of golf courses they helped along the way

West Coast Turf Offering Three New Varieties to Minimize Water Use

West Coast Turf has expanded their inventory to include three new drought tolerant varieties West Coast Native Bentgrass (Agrostis pallens)

Hillside Native Fine Fescue and Kurapia turf alternative groundcover for landscape and golf course use

ldquoNative grasses are playing an important role in landscaping with water conservative plants and Kurapia is something exciting and completely different than anything we have ever grown We are constantly looking for the best varieties to minimize water useldquo said John Marman West Coast Turf rsquos vice president of sales and marketing

West Coast Native Bentgrass (Agrostis pallens) is a cool season grass with rich deep green color and withstands light foot traffic It requires half of the water of customary cool season turf and half the mowing and maintenance It can also be left un-mowed creating the floppy look of a natural meadow

Hillside Native Fine Fescue is perfect for relaxed landscapes and slope stabilization It has a deep rootzone thus making it extremely drought tolerant It is slow growing with loose slim leafed blades

Kurupira is a University of California tested drought tolerant turf alternative groundcover Once established it requires less water and little maintenance It grows close to the ground and if left un-mowed is covered with small white sterile flowers most of the year

ldquoWe like that not everyone has to have the exact same looking lawn or green areas These new grasses and the groundcover allow for some diversity and creativity in landscape design You donrsquot have to sacrifice your lawn to be environmentally responsible Choose the right variety and water wiselyrdquo

West Coast Turf is a full-service sod stolonization and hydroseeding company with 5 offices throughout California and Arizona and headquarters in Palm Desert CA West Coast Turf grows more than 30 varieties of natural turf

MOVERS amp SHAPERS

28

GCBAA MEETINGS CALENDAR

2016 Summer MeetingAugust 1-3 2016Hyatt Regency Jersey City - Jersey City NJ

2017 Summer MeetingAugust 8-10 2017Omni Charlotte - Charlotte NC

Future Golf Industry Show SitesFebruary 8-9 2017Orange County Convention Center - Orlando FL

February 7-8 2018Henry B Gonzalez Convention Center - San Antonio TX

MAY 18 2016National Golf Day - Washington DC

Avendra Signs National Agreement with JacobsenAgreement includes all US-based Marriott properties

Jacobsenreg a Textron Inc (NYSE TXT) company recently signed new national account agreement with Avendra

The agreement with Avendra will allow all US-based Marriott properties to purchase Jacobsen equipment at exclusive member pricing Marriott currently has 18 properties with 24 golf course facilities in the United States

Avendra is North Americarsquos leading procurement services provider serving the hospitality and lodging industries Avendra customers gain access to contracts leveraging over $4 billion of annual purchases expert advisory services and in-depth purchasing data and analysis The company is headquartered in Rockville MD and has regional offices throughout North America For more information please call (866)-AVENDRA or visit wwwAvendracom

Avendra selected Jacobsen after the company spent several months testing and reviewing Jacobsenrsquos full line of turf maintenance equipment

ldquoWersquore very excited to be working with Avendra and Marriott propertiesrdquo said David Withers President and CEO of Jacobsen ldquoWe look forward to helping Marriott properties throughout the US present superior conditions for their customersrdquo

movers amp shapers sodseedsoil

Does your company have exciting news to share

Wersquoll help you spread the wordContact Samantha Huff samantha_huffgcbaaorg

or call 402-476-4444

Life is short Sod it

Quality Variety Service

888893-8873westcoastturfcom

Put your trust in West Coast Turf

Featuring over 30+ grasses including bentSt Augustinezoysia bermuda paspalum blue rye kikuyu and fescue

Installation hydroseeding and NEW TopMaker Field recycling leveling dethatching and renovation services available

EQUIPMENT

DEPENDABLE EQUIPMENThellipWHEN amp WHERE YOU NEED IT

Designed exclusively for GCBAA members The Cat Rental Store National Account Rental Program provides access to the industryrsquos largest selection of golf course building renovation and maintenance equipment including specialized attachments More than 500 Cat Rental Store locations nationwide have a full range of equipmentmdashCatreg and other leading brandsmdashwhen and where you need them

To help you and your customers grow the game a portion of every rental will be donated to the GCBAA Foundation to support the participation of underprivileged children in the Sticks for Kids Program

For more information about the range of equipment and the special rental rates available to GCBAA members please Email CatRentalNationalAccountscatcom

copy 2016 Caterpillar All Rights Reserved CAT CATERPILLAR BUILT FOR IT their respective logos ldquoCaterpillar Yellowrdquo the ldquoPower Edgerdquo trade dress as well as corporate and product identity used herein are trademarks of Caterpillar and may not be used without permission

For Dealer Sales Personnel reg

Mini Hydraulic Excavators and Work Tools

Field Reference Guide

3016C 3018C3025C 303C CR3035C CR 304C CR305C CR

CATRENTALSTORECOM

IRRIGATION amp DRAINAGEsodseedsoil

No water hammer issues No over pressure problems No spring turn-ons through cold brittle pipe

Tap into our 50+ years of golf irrigation expertise1-800-345-ISCO

isco-pipecom

AVOID WATER HAZARDS

Install IsCO HDPE GOlf COursE systEms

Surge Guardtrade golf fittings reduces the risk of crotch failure caused by water hammer and cyclic fatigue common with standard Sch 40 fittings in Golf Course and Commercial Irrigation systems

Now Available in 2frac12 inch Tee and 2frac12 inch 90deg 45deg and 22frac12deg Elbows

wwwlascofittingscom

10X Stronger than Schedule 80SURGE GUARDTM

THANK YOU FOR MAKING

US 1 ON TURF

Innovators in proven pumping solutions

for 30 years

800-356-6686 watertronicscom

copy 2016 Lindsay All rights reserved

31

Golf Course BuildersAssociation of America6040 S 58th St Suite D Lincoln NE 68516

ADDRESS SERVICE REQUESTED

PRESORTEDSTANDARD

US POSTAGEPAID

LINCOLN NEPERMIT 40

Monday August 1Sticks for Kids Golf Outing

amp Opening Reception Tuesday August 2

Full Day Education Program with Awards Dinner amp Auction Wednesday August 3

Irrigation Symposium amp Board of Directors Meeting

Networking bull Family Fun bull Education bull PGA Championship

HYATT REGENCY GCBAA HEADQUARTER HOTEL HOME OF THE STATUE OF LIBERTY

JULY 28 - 31SPRINGFIELD NJ

GCBAA 2016 SUMMER MEETING

JERSEY CITY NJ bull AUGUST 1-3 2016

Registration Open at gcbaaorgnews-eventssummer-meeting17

Junersquos Arizona Regional Meeting a SuccessGCBAA almost beat the heat of Arizona by scheduling its second regional meeting June 8 at Mesa Country Club We were told we missed the mild weather before a heat wave had settled in for our meeting Fortunately the roof of the Diamondbacks stadium was closed for our Tuesday night opening event watching the Arizona Diamondbacks play the Tampa Bay Rays On Wednesday the group began early with the always insightful GCBAA Member Henry DeLozier of Global Golf Advisors Henry offers optimism of the golf market by utilizing trends they are seeing in the development world Henry and GCBAA both promote the message to our membership to be well versed and educated to be more than low bid on projects There are ways that the membership can position themselves to be a resource to golf facilities GCBAA members offered education and trends of products used in construction including Ted Fist with Capillary Concrete Randy Hamilton with Profile Products and Joe Traficano with West Coast Turf We also welcomed representatives from local allied organizations Jeff Jensen of GCSAA as well as local ASGCA members Gary Brawley and Forrest Richardson Guest presenters Bert Hagen with Stotz Equipment and Jeff Frair with Empire Machinery provided continuing education on challenges contractors are facing with equipment maintenance We once again thank all of our attendees and sponsors who were a part of the event

Eagle Support Birdie Support Par Support

Forrest Richardson amp Steve Sakurai

ASGCA Member Gary Brawley

Regional Meeting underway in Arizona Members and guests networking between sessions

Group photo ndash Wrapping up the Arizona Meeting

GCBAA Guests enjoying the Diamondbacks Game

18

GCBAA Leadership represented at ASGCArsquos Annual Meeting

Reminder of the Caterpillar Partnership with the GCBAA Foundation

GCBAA Executive Director Justin Apel and President Scott Veazey were honored to be guests at the 70th Annual gathering of the American Society of Golf Course Architects in Washington DC April 24-26 The meeting hosted over 100 members and spouses as well as nearly 30 special guests Outgoing President Steve Smyers has been a great friend to GCBAA and we congratulate him on his presidency The education agenda featured some unique discussions and presentations A fitting presentation for the area in which the meeting was held was a presentation on ldquoPresidents Who Golfrdquo given by Jonathan Cummings What followed was a healthy discussion on the changes in the golferrsquos expectations from generation to generation There is a significant change in what the generation of baby boomers has for expectations in their golf experience course location and condition while the younger generations of X Y and Millennials are all about the experience of who they are playing with This changes course operations design and the future of the game to cater to this upcoming generation of golfers The remaining education agenda featured a diverse discussion from bunker liners and WOTUS to allied updates and of course networking on the golf course Congratulations to the 2016 Donald Ross Award honoree Michael Bamberger and Greg Martin as he was introduced as ASGCA incoming president

Are you signed up We shared in our last issue details of our new partnership program with Caterpillar Inc and the GCBAA Foundation Caterpillar Inc and the Cat dealer network through their Cat Rental National Accounts Program has created an incentive program to further Caterpillarrsquos commitment to supporting the GCBAA its Foundation and the game of golf

This program will recognize the collective rental volume of GCBAA Members and reward a rebate of one half of one percent (05) rental volume for our membership to the GCBAA and Foundation

To begin you will need to sign and return the voluntary agreement identifying your interest in supporting the GCBAA Foundation and this program Copies are available of the agreement by contacting the GCBAA Executive Office or GCBAA Member Chris Caccavale Rental National Account Manager Caterpillar Inc caccavale_christopher_mcatcom or (570) 647-9157 Next you simply continue to rent machines from a participating Cat dealer Cat dealers and their Cat Rental Stores have nearly 800 locations where you can rent a full line of Cat machines including attachments work tools and even non-Cat equipment such as pumps utility carts and other golf course related equipment to complete your projects

Justin Apel amp Gary Brawley

19

The GCBAA has been working on a program for individual members who might need specialized insurance coverage for

their business GCBAA has partnered with a proven agency and would like to invite you to check and see if it works for you and your business INSPRO Insurance Agency Inc in Lincoln Nebraska can easily compare your current coverage with their offerings as well as offer advice on making sure you have all of the coverages for the type of work you are involved in This is a completely voluntary program and we know by comparing some of our members who have already participated in the program that nearly 50 savings are available on Errors and Omissions Insurance as well as Professional Liability coverage Contact the GCBAA office for more information

Dismal River Trip (Mullen NE) - Ewing IrrigationIncludes (2) rounds of golf for a foursome at Dismal River Golf Club (1) night of lodging at Dismal River Golf Club and transportation from Arizona or Texas via Ewing Jet to and from North Platte

Disney Vacation Package - The Toro CompanyPackage includes a 4-Day3-night stay in one room at the Caribbean Beach Coronado Springs Port Orleans French Quarter or Port Orleans Riverside Resort (based upon availability) and four 4-Day Park Hopper Passes to the Magic Kingdom Animal Kingdom Epcot Center and Hollywood Studios

(2) Tickets to the 2016 Ryder Cup at Hazeltine National Golf Club in Chaska MN (Saturday amp Sunday) - Duininck GolfTickets are International Pavilion tickets Actual tickets will not be available until mid-late August

$500 Home Depot Gift Card - Fleetwood Services LLC

Scotty Cameron X7M Putter - Profile Products LLC

28-Day Rental of Rubber Tracked Skid-Steer Loader - Sunbelt Rentals

Stihl Weedeater - Greenville Turf amp Tractor

GolfBuddy WT5 GPS Watch - Profile Products LLC

(4) Greg Norman Autographed Sticks for Kids Bags - Greg Norman

Greg Norman Collection Straw Hat autographed by Greg Norman - Great White Shark Enterprises LLC

Greg Norman Collection Baseball Cap autographed by Greg Norman - Great White Shark Enterprises LLC

Photo autographed by Greg Norman - Great White Shark Enterprises LLC

Wags Grillinrsquo Rub Gift Basket - Dennis Wagner

ISCO Goodie Basket - ISCO Industries IncBackpack Tervis Tumblers Camelback water bottle umbrella and Pro V1 golf balls

Check the GCBAA website for updated items and to donate

GCBAA Offers New Member Benefit Program

Donations pouring in for next monthrsquos Foundation Auction amp Raffle

GCBAA Attends National Alliance for Accessible Golf Meeting

The National Alliance for Accessible Golf is an organization working to ensure the opportunity for all individuals with disabilities to play the game of golf Formed in the summer of 2001 the Alliance

is represented by major golf recreation and therapeutic organizations in the United States including the Golf Course Builders Association of America GCBAA serves on the Alliance Board of Directors and met with other board members after National Golf Day in May The Club Managers Association of America in Alexandria VA hosted the group for a daylong meeting While the agenda consisted of the regular housekeeping items for any board the group also discussed successes of the programs the Alliance oversees The Alliance Grant Program has funded 96 locations since 2010 $722050 in total amount funds have been awarded in 26 states helping approximately 9000 individuals with disabilities enjoy the game of golf These grants provide awareness training and funding for programs to help golfers with disabilities learn and transition into playing the game of golf Keep up the good work NAAG

2015 Awards Auction and Dinner ndash Colorado Springs CO

20

A000-043303-6 (Profile Golf Ad)Color 4color

Size T - 80 x 1175 B - 85 x 1225 L - 75 x 100

SIZE B GCBAA Newsletter-Earth Shaping News

Contact Us for On-Site Consultation and Soil Evaluation

golfprofileproductscom bull wwwprofilegolfcom bull 8002076457

For any site condition you might face we are here to meet

that challenge Nasty soil Out-of-spec sands Vertical

embankments Near-drought conditions Monsoon rains

As the worldrsquos largest manufacturer of erosion control

turf establishment and soil amendment products Profile is backed

by a team of experts and a global distribution network You

can count on ProfileGolftrade to bring the know-how anywhere

in the world to deliver holistic cost-effective solutions

Meeting your challenges from

every angle

EROSION CONTROL bull VEGETATIVE ESTABLISHMENT bull ROOTZONE DEVELOPMENT

21

Like the foundation of any structure a properly built subgrade is critical to the successful construction of a putting green In many cases building the subgrade is the most difficult part of the process but it also is the most important When building a green to USGA construction guidelines extra care must be taken to create a quality foundation This will allow subsequent construction steps to be accomplished effectively

The USGA Recommendations For a Method of Putting Green Construction state that the subgrade should conform to the general slope of the finished grade Placing grade stakes on 20-foot intervals typically provides enough information to achieve the general contours of the finished green However in cases where extreme precision is required a more intensive staking scheme may be necessary

During shaping every effort should be made to ensure that the subgrade is stable and unlikely to settle or shift If the subgrade is built from fill material it is imperative to build in stages or ldquoliftsrdquo When building in lifts the final subgrade elevation is reached 10-15

feet at a time The soil should be compacted at each stage to eliminate any air pockets and reduce the risk of settling If the subgrade material is wet and resists proper compaction one option is to remove the base soil and spread it out to dry Once the soil dries it can be replaced and used to build a firm subgrade If the soils are inherently unstable it may be necessary to lay geotextile fabric over the finished subgrade to prevent the gravel layer from sinking into the soil However do not cover drainage lines with geotextile fabric install the fabric either beneath the pipes or between the drainage lines

After the subgrade has been shaped smaller equipment generally is used to smooth and further compact the subgrade During this stage any large clods (greater than one inch in diameter) should be eliminated and any low areas where water might accumulate should be filled Cavity walls should be steep enough to prevent large differences in the depth of mix near the edge of the green Vertical walls are easier to create when coring out an existing green while sloped walls are more common when building a new green

A quality subgrade is essential to successful green construction without it all future steps in the construction process will be compromised For more information on putting green construction refer to the USGA Green Sectionrsquos digital collections ldquoBuilding the USGA Green Tips for Successrdquo and ldquoA Guide to Constructing the USGA Putting Greenrdquo Additional resources on putting green construction and other topics can be found on the Course Care section of USGAorg

ALLIED ASSOCIATIONS

A Foundation For Success Tips for Building a USGA Green Subgrade

A quality subgrade is essential to successful green construction (Photo Credit Brett Hochstein)

22

In April CMAA announced the creation of regional one-day summits designed to bring together a clubrsquos General ManagerCEO and the Club President or a Board Member for cooperative education on club leadership and governance The GovernanceLeadership

Summits will provide a structured environment to engage some of the best ideas and practices evident in clubs from around the country

This idea was born out of the successful Pre-Conference Workshop Executive Leadership at a Higher Level presented by Dick Kopplin and Kurt Kuebler CCM Kopplin amp Kuebler LLC The full day workshop in San Diego CA united the clubrsquos General Manager and President for education focusing on key success strategies

CMAArsquos Senior Vice President of Professional Development Jason Koenigsfeld PhD shared ldquoOur members raved about this session and expressed the need to bring this type of education to their boards in their local areas We know it is difficult for board members to travel to our Conference and thus we created six regional and easily accessible workshops for 2016 and early 2017rdquo

The first summit was held June 15 at Baltusrol Golf Club in Springfield NJ with more than 65 club General Managers and Board Members in attendance and hosted by General ManagerCOO Kevin P Vitale CCM

The summit provided a concentrated day of education balancing theory and practice on the topic of Private Club Board Governance and Leadership The day began with Dick Kopplin and Kurt Kuebler CCM of Kopplin amp Kuebler LLC setting the stage for effective governance models and organizational structure Kuebler explored multiple governance topics including organizational health industry trends leading club best practices roles and responsibilities term limits board and committee orientations and board self-evaluations

Kopplin shared ldquoEveryone committed to the GovernanceLeadership Summit concept truly believes this could be a game changer in the private club world Based on the comments over the past few years from the CMAA

Pre-Conference Workshops it has been evident that Club Presidents in particular are eager for this kind of information and education The value of the summits is not only inherent in the educational offerings but the opportunity to network with other Club Presidents and General ManagerCEO to discuss best practices relevant for each participating clubrdquo

The Interactive Panel Discussion on Current Governance Challenges was facilitated by Tom Wallace CCM and included Vitale and John Reid the Treasurer Finance Chair and Board of Governor Baltusrol Golf Club

After lunch and an attendee networking break the focus moved to change and innovation management presented by Jeff McFadden CCM CCE the CEO of the Union League of Philadelphia McFadden tackled the difficulties of forward thinking to meet member needs the evolution of the club industry effective member engagement and how the use of technology can benefit the club

Next CMAA CEO Jeff Morgan FASAE CAE and Jason Koenigsfeld dove into change and evolution and why clubs must evolve The discussion focused on the importance of engagement of multigenerations of members strategically setting up the board and data-driven decisions vs emotional decision making As well Morgan explored several change strategy models ndash VUCA Pestel and Competitive Forces

Dick Kopplin closed out the day with a focus on how General Managers and Board members can work together to building a long-lasting community and share the dayrsquos key take-a-ways Afterwards attendees adjourned for more informal networking hosted at Baltusrol Golf Club

Additional summits will be presented Desert Mountain Club in Scottsdale AZ (August 12) Bent Tree Country Club in Dallas TX (August 26) The Olympic Club in San Francisco CA (September 12) Conway Farms Golf Club in Chicago IL (September 20) and the Atlanta Athletic Club Atlanta GA (January 19 2017) Additional sites are in development for 2017

For more information please visit wwwcmaaorggovernancesummit

CMAA Tees Up Good Governance Through Regional GovernanceLeadership Summits

23

NGCOA

ALLIED ASSOCIATIONS

The NGCOA recently completed the development of a new strategic plan and we would like to share where we currently are And because strategic planning is such a journey as opposed to a race with a clear finish line wersquod also like to give you a sense of whatrsquos to come

A new strategic plan often comes with the hiring of a new leader But our purpose was more than that We decided a new way forward was needed after watching the Great Recession impact your businesses We saw the pressure course owners and operators were under to operate profitably And we understood the new economy forced you to question the value of everything including the value the NGCOA brought to your business

We now have a comprehensive plan designed to achieve our vision of being your most valuable business resource and advocate It centers around three key efforts education advocacy and commerce

On the education front we are already creating additional content to complement Golf Business while providing a deeper dive on subjects most important to you This is taking shape in a robust offering of webinars and podcasts at new educational events and on information-sharing platforms like our highly-successful Accelerate which in addition to its active listserv is already housing a full library of articles whitepapers and more In any form you can be confident the information will be relevant easy to access pragmatic and actionable In short content that makes you smarter and more competitive

We are committing more than ever to protecting our membersrsquo and the industryrsquos best interests For the first time the NGCOA is investing to become the leading advocate for golf courses not only on public policy issues but on intra-industry influences affecting

your business Nowhere is this more evident than in the recent hiring of a director of advocacy to lead this effort Whether working with allied groups to fight regulatory threats or establishing standards to facilitate more favorable relationships with tee-time distributors rest assured ownersrsquo and operatorsrsquo collective voices are being heard

The NGCOA sees its role as being a partner facilitating business activity for members Education and advocacy play roles but there is a specific effort in our plan to build sound progressive programs and services that enhance economic growth and vitality for your business and the industry at large Not unlike a chamber of commerce your association wants to assist in bringing you business That can take many formsmdashthe most obvious being by attracting and developing new players But new food-and-beverage programs creating alternative uses for facilities and more are also key to success The NGCOA team led by our new director of commerce will be developing and bringing these opportunities to members very soon

The strategic process is a journey The best ones donrsquot end up on a bookshelf gathering dust but executed daily and refined based on results Wersquore prepared to do just that

Again this plan was built by listening carefully to what members want and need In doing so the importance of listening and two-way conversations were once again reinforced Therersquos no other way something as important as a strategic plan can be accomplished For that matter therersquos no other way for the NGCOA to fulfill its mission

Joe Rice is the Chief Strategy Officer of the National Golf Course Owners Association

Embarking on a New Journey The NGCOA is instituting a new strategic plan in order to become the most valuable business resource and advocate for golf course owners and operators

24

At this yearrsquos Golf Business Symposium NGF presented our latest findings on the junior golf market a segment that is bigger and more diverse than many observers realize And a group that should give us reasons to be optimistic about the gamersquos future

Today the number of junior golfersmdashdefined as individuals between the ages of 6 and 17 who played at least one round of golf in the past yearmdashis nearly 3 million Twenty years ago in 1995 the number of junior golfers was also nearly 3 million However to assume nothing has changed is to miss a much more interesting story

Between 1995 and 2004 thanks in part to the presence and resonance of Tiger Woods the number of junior golfers shot up reaching a peak of 41 million But beginning in 2005 and due largely to the global economic crisis golf participation in this set fell steadily bottoming out in 2011 at 24 million Since then wersquove seen healthy growth of 25 back to 3 million in 2015

But more important than the overall number is the demographic make-up of those 3 million kids Because in key areas golf is making very important inroads

Females

In 1995 girls made up only 17 of all junior golfers Today they total one third To put that into perspective the overall proportion of female golfers (age 6+) has hovered around 20 percent for as far back as NGF has tracked participation Girls are getting and accepting the message that golf can be both welcoming and fun This would seem to be the result of increased visibility of the LPGA and its young stars as well as innovative programs like LPGA Girls Golf and possibly longer-term effects of Title IX

Non-Caucasians

Similar to the growing proportion of junior girls who played in 2015 the number of non-white juniors has

grown as well Twenty years ago only 1 out of 17 junior golfers was non-Caucasian Today that number is nearly 1 out of 3 Thatrsquos an impressive rise and speaks to the broader appeal of professional golf the power of institutions like The First Tee inclusive programs across the country and demographic changes in the US population

Lest you think these two shifts in demographics also reflect shrinking economic power today two-thirds of all junior golfers come from households making $75000 a rise of nearly 20 from 20 years ago More diversity has come with more spending power and points toward a future golfing population that far more accurately mirrors the countryrsquos population

Starting Younger

And therersquos another trend that could prove beneficial to the industry in the years to come Todayrsquos junior golfers are coming to the game younger There are 50 more junior golfers under age 12 than there were in 1995 This is a good sign because research shows that the age of introduction positively affects the level of engagement

In NGFrsquos recent Millennial research we found that Millennials who started playing before age 14 are nearly twice as likely to become Core golfers (those who play 8 or more rounds a year and account for more than 90 of total rounds and spending) Therersquos also a much stronger level of enjoyment among Millennials who start golf early Four out of five say

The Changing Face of Junior Golf

CONTINUED ON PAGE 26

25

By Rhett Evans CEO

ldquoThank yourdquo is a simple phrase that means so much Yet we often save it for special occasions or for someone who comes to our rescue in a time of need For example I know I donrsquot say ldquothank yourdquo nearly enough to my wife Colleen who

takes care of things at home while Irsquom on the road for GCSAA business

Itrsquos not only an important sentiment to express in our personal relationships though Itrsquos also essential to communicate appreciation in our professional roles Research has shown that employees will work harder when their boss conveys appreciation for their efforts Saying ldquothank yourdquo is a sign of respect for another person and it indicates you donrsquot take that person for granted I hope each of you takes the time to thank your staff for a job well done

Another hope of mine is that golfers have taken the time to thank you for your work in the golf course management profession After all you take care of the biggest and most vital asset any golf facility has ndash the golf course

Perhaps you saw our ldquoThank a Golf Course Superintendentrdquo commercials last year on Golf Channel These spots featured some of the best golfers in the game offering the tag line ldquoIf you love golf like I do thank a golf course superintendentrdquo

This year GCSAA has added celebrities to the lineup of those voicing their thanks for the work you do every day The new commercial features stars such as Grammy Award-winning entertainer Justin Timberlake NFL Hall-of Famer John Elway and NBA Hall-of-Famer Charles Barkley in a 30-second spot airing now through October on Golf Channel

Along with the commercial wersquore running a sweepstakes to take full advantage of the momentum from the ldquoThank a Golf Course Superintendentrdquo campaign The winner will receive a trip for two to the 2016 American Century Celebrity Championship in July in Lake Tahoe Nev Get all the details at wwwgcsaaorgthankasuper

The Value of lsquoThank Yoursquothey enjoy the game ldquovery muchrdquo (thatrsquos 20 higher than among those who started later) and 85 say they are ldquovery likelyrdquo to continue playing as they get older

Perceptions of the game are a strong indicator of enjoyment frequency of play volume of spending and likelihood to continue playing NGFrsquos Millennial research showed that those who start younger have more positive perceptions about the game and fewer negative ones than those who picked up the game later They strongly agree that golf is a good form of exercise a great family activity time well spent a good way to enjoy the outdoors even cool Those younger adopters disagree more strongly with assertions that golf is dull or boring bad for the environment elitist and exclusionary or is an old manrsquos sport

The industry should be encouraged by what wersquore learning about the youngest golfers Golf rsquos efforts to attract more demographically diverse youngsters seem to be working and with more kids picking up golf at a younger age there is hope that this next generation of golfers will remain committed to the game throughout their lifetime Still wersquove only scratched the surface in terms of truly understanding todayrsquos juniors We need to delve more deeply into these positive signs which is why the NGF will soon begin an in-depth study the largest of its kind on the Centennials (those born since 1997) Yoursquoll be hearing more about the study and our findings in the months to come

ALLIED ASSOCIATIONS

26

Wersquoll promote the contest with TV and radio spots as well as through print advertisements in GCM and affiliated chapter publications If your chapter publication can help spread the word abou the campaign and contest please contact our marketing and communications team for more information Russell Sypowicz associate director of marketing at rsypowiczgcsaaorg or Craig Smith director of communications and media relations at csmithgcsaaorg

In the end however this campaign is not about the number of entries for a sweepstakes Our goal is to educate golfers about all that superintendents do to provide enjoyment for those playing the game and hopefully to inspire them to reach out to you to say ldquothank yourdquo in person

Several superintendents have shared with me and with our staff about just such instances at their facilities One was Paul Latshaw CGCS and director of grounds operations at Muirfield Village Golf Club in Dublin Ohio the host course for the Memorial Tournament each year

As you probably know Muirfield is Jack Nicklausrsquo pride and joy and Nicklaus was the lead figure in the ldquoThank a Golf Course Superintendentrdquo commercial last year He went out of his way to support our campaign and he was just as gracious when I had the chance to thank him in person He knows how hard Latshaw works

ldquoI always have been a Nicklaus fan even to the point of working some for his design firm for two years early on in my career at Muirfieldrdquo says Latshaw who is in his 13th year aty Muirfield Village ldquoMr Nicklaus has always placed a value on agronomuy and the superintendent I donrsquot know of any other design firm that has had agronomists on staff or as consultants

ldquoSo when Mr Nicklaus took the time to support us and our profession that meant the world to me Irsquove had members too take notice and stop to say lsquothank yoursquo It makes me proud to be a superintendent and I appreciate all that GCSAA is doing to elevate our profession So lsquothank yoursquo GCSAArdquo

No thank you Paul And thank you to all our members who work each day to deliver the best conditions they can for golfers while protecting the environment and our natural resources

new members

ASSOCIATE MEMBERS

Atlantic Irrigation Specialties Inc111 Lafayette AvenueN White Plains NY 10603Phone (800) 878-8873Contact Fred RappEmail frappatlanticirrigationcom Atlantic Irrigation Specialties is a full service Rain Bird golf irrigation distributor supplying eight (8) states in northeast and Mid-Atlantic

Blackburn Mfg Co908 W Hwy 275Neligh NE 68756Phone (800) 942-5816Contact Christa Blackburn-SchindlerEmail infoblackburnflagcom Blackburn Mfg Co is unmatched in quality marking flags with the best customer service in the industry for over 60 years Marking Flags Posting Signs Inverted Marking Paint All Flagging Tape Measuring Tapes Utility location athletic field and pavement striping paint safety zone supplies barricade tape

BUILDERIRRIGATION CONTRACTOR APPLICANT

Diamond Golf International Inc23753 Sonata DriveMurrieta CA 92562-4662Phone (951) 696-0426Contact Salvador RodriguezEmail saulrodriguez82hotmailcom Website wwwdiamondgolfmx Golf course construction agronomist consulting lake building consulting design

PROFESSIONAL MEMBER

Tony Altum ndash AS Altum amp Associates10311 Towne RoadCarmel IN 46032Phone (317) 679-3285Contact Tony AltumEmail taltumasaltumcom Website wwwasaltumcom AS Altum amp Associates has built a reputation in the golfing community as one of the worldrsquos most trusted leaders in irrigation design and consulting

27

2016 Rossi Recipient Jim Moore Retires from USGA

If you know the USGA Green Section then you are bound to have had the pleasure of interacting with Jim or Kay Moore both of whom retired on June 1 2016 Both Jim and Kay joined the USGA Green Section in 1984 as director of the Green Sectionrsquos former Mid-Continent Region and as administrative assistant for the region respectively

Jim Moore has worked in multiple functions over 32 years of dedicated service to the USGA He was instrumental in leading and coordinating the collaboration of the 2004 revision of the USGA Recommendations For a Method of Putting Green Construction Most recently Moore led the USGA Green Section Education and Outreach program During his tenure Moore also provided years of dedicated service as a member of the USGA Green Section Turfgrass and Environmental Research Committee a role in which he will continue after retiring

Both Jim and Kay have made lasting impressions on the USGA and the golf industry through their combined 64 years of service They will be missed by their USGA colleagues and the thousands of golf courses they helped along the way

West Coast Turf Offering Three New Varieties to Minimize Water Use

West Coast Turf has expanded their inventory to include three new drought tolerant varieties West Coast Native Bentgrass (Agrostis pallens)

Hillside Native Fine Fescue and Kurapia turf alternative groundcover for landscape and golf course use

ldquoNative grasses are playing an important role in landscaping with water conservative plants and Kurapia is something exciting and completely different than anything we have ever grown We are constantly looking for the best varieties to minimize water useldquo said John Marman West Coast Turf rsquos vice president of sales and marketing

West Coast Native Bentgrass (Agrostis pallens) is a cool season grass with rich deep green color and withstands light foot traffic It requires half of the water of customary cool season turf and half the mowing and maintenance It can also be left un-mowed creating the floppy look of a natural meadow

Hillside Native Fine Fescue is perfect for relaxed landscapes and slope stabilization It has a deep rootzone thus making it extremely drought tolerant It is slow growing with loose slim leafed blades

Kurupira is a University of California tested drought tolerant turf alternative groundcover Once established it requires less water and little maintenance It grows close to the ground and if left un-mowed is covered with small white sterile flowers most of the year

ldquoWe like that not everyone has to have the exact same looking lawn or green areas These new grasses and the groundcover allow for some diversity and creativity in landscape design You donrsquot have to sacrifice your lawn to be environmentally responsible Choose the right variety and water wiselyrdquo

West Coast Turf is a full-service sod stolonization and hydroseeding company with 5 offices throughout California and Arizona and headquarters in Palm Desert CA West Coast Turf grows more than 30 varieties of natural turf

MOVERS amp SHAPERS

28

GCBAA MEETINGS CALENDAR

2016 Summer MeetingAugust 1-3 2016Hyatt Regency Jersey City - Jersey City NJ

2017 Summer MeetingAugust 8-10 2017Omni Charlotte - Charlotte NC

Future Golf Industry Show SitesFebruary 8-9 2017Orange County Convention Center - Orlando FL

February 7-8 2018Henry B Gonzalez Convention Center - San Antonio TX

MAY 18 2016National Golf Day - Washington DC

Avendra Signs National Agreement with JacobsenAgreement includes all US-based Marriott properties

Jacobsenreg a Textron Inc (NYSE TXT) company recently signed new national account agreement with Avendra

The agreement with Avendra will allow all US-based Marriott properties to purchase Jacobsen equipment at exclusive member pricing Marriott currently has 18 properties with 24 golf course facilities in the United States

Avendra is North Americarsquos leading procurement services provider serving the hospitality and lodging industries Avendra customers gain access to contracts leveraging over $4 billion of annual purchases expert advisory services and in-depth purchasing data and analysis The company is headquartered in Rockville MD and has regional offices throughout North America For more information please call (866)-AVENDRA or visit wwwAvendracom

Avendra selected Jacobsen after the company spent several months testing and reviewing Jacobsenrsquos full line of turf maintenance equipment

ldquoWersquore very excited to be working with Avendra and Marriott propertiesrdquo said David Withers President and CEO of Jacobsen ldquoWe look forward to helping Marriott properties throughout the US present superior conditions for their customersrdquo

movers amp shapers sodseedsoil

Does your company have exciting news to share

Wersquoll help you spread the wordContact Samantha Huff samantha_huffgcbaaorg

or call 402-476-4444

Life is short Sod it

Quality Variety Service

888893-8873westcoastturfcom

Put your trust in West Coast Turf

Featuring over 30+ grasses including bentSt Augustinezoysia bermuda paspalum blue rye kikuyu and fescue

Installation hydroseeding and NEW TopMaker Field recycling leveling dethatching and renovation services available

EQUIPMENT

DEPENDABLE EQUIPMENThellipWHEN amp WHERE YOU NEED IT

Designed exclusively for GCBAA members The Cat Rental Store National Account Rental Program provides access to the industryrsquos largest selection of golf course building renovation and maintenance equipment including specialized attachments More than 500 Cat Rental Store locations nationwide have a full range of equipmentmdashCatreg and other leading brandsmdashwhen and where you need them

To help you and your customers grow the game a portion of every rental will be donated to the GCBAA Foundation to support the participation of underprivileged children in the Sticks for Kids Program

For more information about the range of equipment and the special rental rates available to GCBAA members please Email CatRentalNationalAccountscatcom

copy 2016 Caterpillar All Rights Reserved CAT CATERPILLAR BUILT FOR IT their respective logos ldquoCaterpillar Yellowrdquo the ldquoPower Edgerdquo trade dress as well as corporate and product identity used herein are trademarks of Caterpillar and may not be used without permission

For Dealer Sales Personnel reg

Mini Hydraulic Excavators and Work Tools

Field Reference Guide

3016C 3018C3025C 303C CR3035C CR 304C CR305C CR

CATRENTALSTORECOM

IRRIGATION amp DRAINAGEsodseedsoil

No water hammer issues No over pressure problems No spring turn-ons through cold brittle pipe

Tap into our 50+ years of golf irrigation expertise1-800-345-ISCO

isco-pipecom

AVOID WATER HAZARDS

Install IsCO HDPE GOlf COursE systEms

Surge Guardtrade golf fittings reduces the risk of crotch failure caused by water hammer and cyclic fatigue common with standard Sch 40 fittings in Golf Course and Commercial Irrigation systems

Now Available in 2frac12 inch Tee and 2frac12 inch 90deg 45deg and 22frac12deg Elbows

wwwlascofittingscom

10X Stronger than Schedule 80SURGE GUARDTM

THANK YOU FOR MAKING

US 1 ON TURF

Innovators in proven pumping solutions

for 30 years

800-356-6686 watertronicscom

copy 2016 Lindsay All rights reserved

31

Golf Course BuildersAssociation of America6040 S 58th St Suite D Lincoln NE 68516

ADDRESS SERVICE REQUESTED

PRESORTEDSTANDARD

US POSTAGEPAID

LINCOLN NEPERMIT 40

Junersquos Arizona Regional Meeting a SuccessGCBAA almost beat the heat of Arizona by scheduling its second regional meeting June 8 at Mesa Country Club We were told we missed the mild weather before a heat wave had settled in for our meeting Fortunately the roof of the Diamondbacks stadium was closed for our Tuesday night opening event watching the Arizona Diamondbacks play the Tampa Bay Rays On Wednesday the group began early with the always insightful GCBAA Member Henry DeLozier of Global Golf Advisors Henry offers optimism of the golf market by utilizing trends they are seeing in the development world Henry and GCBAA both promote the message to our membership to be well versed and educated to be more than low bid on projects There are ways that the membership can position themselves to be a resource to golf facilities GCBAA members offered education and trends of products used in construction including Ted Fist with Capillary Concrete Randy Hamilton with Profile Products and Joe Traficano with West Coast Turf We also welcomed representatives from local allied organizations Jeff Jensen of GCSAA as well as local ASGCA members Gary Brawley and Forrest Richardson Guest presenters Bert Hagen with Stotz Equipment and Jeff Frair with Empire Machinery provided continuing education on challenges contractors are facing with equipment maintenance We once again thank all of our attendees and sponsors who were a part of the event

Eagle Support Birdie Support Par Support

Forrest Richardson amp Steve Sakurai

ASGCA Member Gary Brawley

Regional Meeting underway in Arizona Members and guests networking between sessions

Group photo ndash Wrapping up the Arizona Meeting

GCBAA Guests enjoying the Diamondbacks Game

18

GCBAA Leadership represented at ASGCArsquos Annual Meeting

Reminder of the Caterpillar Partnership with the GCBAA Foundation

GCBAA Executive Director Justin Apel and President Scott Veazey were honored to be guests at the 70th Annual gathering of the American Society of Golf Course Architects in Washington DC April 24-26 The meeting hosted over 100 members and spouses as well as nearly 30 special guests Outgoing President Steve Smyers has been a great friend to GCBAA and we congratulate him on his presidency The education agenda featured some unique discussions and presentations A fitting presentation for the area in which the meeting was held was a presentation on ldquoPresidents Who Golfrdquo given by Jonathan Cummings What followed was a healthy discussion on the changes in the golferrsquos expectations from generation to generation There is a significant change in what the generation of baby boomers has for expectations in their golf experience course location and condition while the younger generations of X Y and Millennials are all about the experience of who they are playing with This changes course operations design and the future of the game to cater to this upcoming generation of golfers The remaining education agenda featured a diverse discussion from bunker liners and WOTUS to allied updates and of course networking on the golf course Congratulations to the 2016 Donald Ross Award honoree Michael Bamberger and Greg Martin as he was introduced as ASGCA incoming president

Are you signed up We shared in our last issue details of our new partnership program with Caterpillar Inc and the GCBAA Foundation Caterpillar Inc and the Cat dealer network through their Cat Rental National Accounts Program has created an incentive program to further Caterpillarrsquos commitment to supporting the GCBAA its Foundation and the game of golf

This program will recognize the collective rental volume of GCBAA Members and reward a rebate of one half of one percent (05) rental volume for our membership to the GCBAA and Foundation

To begin you will need to sign and return the voluntary agreement identifying your interest in supporting the GCBAA Foundation and this program Copies are available of the agreement by contacting the GCBAA Executive Office or GCBAA Member Chris Caccavale Rental National Account Manager Caterpillar Inc caccavale_christopher_mcatcom or (570) 647-9157 Next you simply continue to rent machines from a participating Cat dealer Cat dealers and their Cat Rental Stores have nearly 800 locations where you can rent a full line of Cat machines including attachments work tools and even non-Cat equipment such as pumps utility carts and other golf course related equipment to complete your projects

Justin Apel amp Gary Brawley

19

The GCBAA has been working on a program for individual members who might need specialized insurance coverage for

their business GCBAA has partnered with a proven agency and would like to invite you to check and see if it works for you and your business INSPRO Insurance Agency Inc in Lincoln Nebraska can easily compare your current coverage with their offerings as well as offer advice on making sure you have all of the coverages for the type of work you are involved in This is a completely voluntary program and we know by comparing some of our members who have already participated in the program that nearly 50 savings are available on Errors and Omissions Insurance as well as Professional Liability coverage Contact the GCBAA office for more information

Dismal River Trip (Mullen NE) - Ewing IrrigationIncludes (2) rounds of golf for a foursome at Dismal River Golf Club (1) night of lodging at Dismal River Golf Club and transportation from Arizona or Texas via Ewing Jet to and from North Platte

Disney Vacation Package - The Toro CompanyPackage includes a 4-Day3-night stay in one room at the Caribbean Beach Coronado Springs Port Orleans French Quarter or Port Orleans Riverside Resort (based upon availability) and four 4-Day Park Hopper Passes to the Magic Kingdom Animal Kingdom Epcot Center and Hollywood Studios

(2) Tickets to the 2016 Ryder Cup at Hazeltine National Golf Club in Chaska MN (Saturday amp Sunday) - Duininck GolfTickets are International Pavilion tickets Actual tickets will not be available until mid-late August

$500 Home Depot Gift Card - Fleetwood Services LLC

Scotty Cameron X7M Putter - Profile Products LLC

28-Day Rental of Rubber Tracked Skid-Steer Loader - Sunbelt Rentals

Stihl Weedeater - Greenville Turf amp Tractor

GolfBuddy WT5 GPS Watch - Profile Products LLC

(4) Greg Norman Autographed Sticks for Kids Bags - Greg Norman

Greg Norman Collection Straw Hat autographed by Greg Norman - Great White Shark Enterprises LLC

Greg Norman Collection Baseball Cap autographed by Greg Norman - Great White Shark Enterprises LLC

Photo autographed by Greg Norman - Great White Shark Enterprises LLC

Wags Grillinrsquo Rub Gift Basket - Dennis Wagner

ISCO Goodie Basket - ISCO Industries IncBackpack Tervis Tumblers Camelback water bottle umbrella and Pro V1 golf balls

Check the GCBAA website for updated items and to donate

GCBAA Offers New Member Benefit Program

Donations pouring in for next monthrsquos Foundation Auction amp Raffle

GCBAA Attends National Alliance for Accessible Golf Meeting

The National Alliance for Accessible Golf is an organization working to ensure the opportunity for all individuals with disabilities to play the game of golf Formed in the summer of 2001 the Alliance

is represented by major golf recreation and therapeutic organizations in the United States including the Golf Course Builders Association of America GCBAA serves on the Alliance Board of Directors and met with other board members after National Golf Day in May The Club Managers Association of America in Alexandria VA hosted the group for a daylong meeting While the agenda consisted of the regular housekeeping items for any board the group also discussed successes of the programs the Alliance oversees The Alliance Grant Program has funded 96 locations since 2010 $722050 in total amount funds have been awarded in 26 states helping approximately 9000 individuals with disabilities enjoy the game of golf These grants provide awareness training and funding for programs to help golfers with disabilities learn and transition into playing the game of golf Keep up the good work NAAG

2015 Awards Auction and Dinner ndash Colorado Springs CO

20

A000-043303-6 (Profile Golf Ad)Color 4color

Size T - 80 x 1175 B - 85 x 1225 L - 75 x 100

SIZE B GCBAA Newsletter-Earth Shaping News

Contact Us for On-Site Consultation and Soil Evaluation

golfprofileproductscom bull wwwprofilegolfcom bull 8002076457

For any site condition you might face we are here to meet

that challenge Nasty soil Out-of-spec sands Vertical

embankments Near-drought conditions Monsoon rains

As the worldrsquos largest manufacturer of erosion control

turf establishment and soil amendment products Profile is backed

by a team of experts and a global distribution network You

can count on ProfileGolftrade to bring the know-how anywhere

in the world to deliver holistic cost-effective solutions

Meeting your challenges from

every angle

EROSION CONTROL bull VEGETATIVE ESTABLISHMENT bull ROOTZONE DEVELOPMENT

21

Like the foundation of any structure a properly built subgrade is critical to the successful construction of a putting green In many cases building the subgrade is the most difficult part of the process but it also is the most important When building a green to USGA construction guidelines extra care must be taken to create a quality foundation This will allow subsequent construction steps to be accomplished effectively

The USGA Recommendations For a Method of Putting Green Construction state that the subgrade should conform to the general slope of the finished grade Placing grade stakes on 20-foot intervals typically provides enough information to achieve the general contours of the finished green However in cases where extreme precision is required a more intensive staking scheme may be necessary

During shaping every effort should be made to ensure that the subgrade is stable and unlikely to settle or shift If the subgrade is built from fill material it is imperative to build in stages or ldquoliftsrdquo When building in lifts the final subgrade elevation is reached 10-15

feet at a time The soil should be compacted at each stage to eliminate any air pockets and reduce the risk of settling If the subgrade material is wet and resists proper compaction one option is to remove the base soil and spread it out to dry Once the soil dries it can be replaced and used to build a firm subgrade If the soils are inherently unstable it may be necessary to lay geotextile fabric over the finished subgrade to prevent the gravel layer from sinking into the soil However do not cover drainage lines with geotextile fabric install the fabric either beneath the pipes or between the drainage lines

After the subgrade has been shaped smaller equipment generally is used to smooth and further compact the subgrade During this stage any large clods (greater than one inch in diameter) should be eliminated and any low areas where water might accumulate should be filled Cavity walls should be steep enough to prevent large differences in the depth of mix near the edge of the green Vertical walls are easier to create when coring out an existing green while sloped walls are more common when building a new green

A quality subgrade is essential to successful green construction without it all future steps in the construction process will be compromised For more information on putting green construction refer to the USGA Green Sectionrsquos digital collections ldquoBuilding the USGA Green Tips for Successrdquo and ldquoA Guide to Constructing the USGA Putting Greenrdquo Additional resources on putting green construction and other topics can be found on the Course Care section of USGAorg

ALLIED ASSOCIATIONS

A Foundation For Success Tips for Building a USGA Green Subgrade

A quality subgrade is essential to successful green construction (Photo Credit Brett Hochstein)

22

In April CMAA announced the creation of regional one-day summits designed to bring together a clubrsquos General ManagerCEO and the Club President or a Board Member for cooperative education on club leadership and governance The GovernanceLeadership

Summits will provide a structured environment to engage some of the best ideas and practices evident in clubs from around the country

This idea was born out of the successful Pre-Conference Workshop Executive Leadership at a Higher Level presented by Dick Kopplin and Kurt Kuebler CCM Kopplin amp Kuebler LLC The full day workshop in San Diego CA united the clubrsquos General Manager and President for education focusing on key success strategies

CMAArsquos Senior Vice President of Professional Development Jason Koenigsfeld PhD shared ldquoOur members raved about this session and expressed the need to bring this type of education to their boards in their local areas We know it is difficult for board members to travel to our Conference and thus we created six regional and easily accessible workshops for 2016 and early 2017rdquo

The first summit was held June 15 at Baltusrol Golf Club in Springfield NJ with more than 65 club General Managers and Board Members in attendance and hosted by General ManagerCOO Kevin P Vitale CCM

The summit provided a concentrated day of education balancing theory and practice on the topic of Private Club Board Governance and Leadership The day began with Dick Kopplin and Kurt Kuebler CCM of Kopplin amp Kuebler LLC setting the stage for effective governance models and organizational structure Kuebler explored multiple governance topics including organizational health industry trends leading club best practices roles and responsibilities term limits board and committee orientations and board self-evaluations

Kopplin shared ldquoEveryone committed to the GovernanceLeadership Summit concept truly believes this could be a game changer in the private club world Based on the comments over the past few years from the CMAA

Pre-Conference Workshops it has been evident that Club Presidents in particular are eager for this kind of information and education The value of the summits is not only inherent in the educational offerings but the opportunity to network with other Club Presidents and General ManagerCEO to discuss best practices relevant for each participating clubrdquo

The Interactive Panel Discussion on Current Governance Challenges was facilitated by Tom Wallace CCM and included Vitale and John Reid the Treasurer Finance Chair and Board of Governor Baltusrol Golf Club

After lunch and an attendee networking break the focus moved to change and innovation management presented by Jeff McFadden CCM CCE the CEO of the Union League of Philadelphia McFadden tackled the difficulties of forward thinking to meet member needs the evolution of the club industry effective member engagement and how the use of technology can benefit the club

Next CMAA CEO Jeff Morgan FASAE CAE and Jason Koenigsfeld dove into change and evolution and why clubs must evolve The discussion focused on the importance of engagement of multigenerations of members strategically setting up the board and data-driven decisions vs emotional decision making As well Morgan explored several change strategy models ndash VUCA Pestel and Competitive Forces

Dick Kopplin closed out the day with a focus on how General Managers and Board members can work together to building a long-lasting community and share the dayrsquos key take-a-ways Afterwards attendees adjourned for more informal networking hosted at Baltusrol Golf Club

Additional summits will be presented Desert Mountain Club in Scottsdale AZ (August 12) Bent Tree Country Club in Dallas TX (August 26) The Olympic Club in San Francisco CA (September 12) Conway Farms Golf Club in Chicago IL (September 20) and the Atlanta Athletic Club Atlanta GA (January 19 2017) Additional sites are in development for 2017

For more information please visit wwwcmaaorggovernancesummit

CMAA Tees Up Good Governance Through Regional GovernanceLeadership Summits

23

NGCOA

ALLIED ASSOCIATIONS

The NGCOA recently completed the development of a new strategic plan and we would like to share where we currently are And because strategic planning is such a journey as opposed to a race with a clear finish line wersquod also like to give you a sense of whatrsquos to come

A new strategic plan often comes with the hiring of a new leader But our purpose was more than that We decided a new way forward was needed after watching the Great Recession impact your businesses We saw the pressure course owners and operators were under to operate profitably And we understood the new economy forced you to question the value of everything including the value the NGCOA brought to your business

We now have a comprehensive plan designed to achieve our vision of being your most valuable business resource and advocate It centers around three key efforts education advocacy and commerce

On the education front we are already creating additional content to complement Golf Business while providing a deeper dive on subjects most important to you This is taking shape in a robust offering of webinars and podcasts at new educational events and on information-sharing platforms like our highly-successful Accelerate which in addition to its active listserv is already housing a full library of articles whitepapers and more In any form you can be confident the information will be relevant easy to access pragmatic and actionable In short content that makes you smarter and more competitive

We are committing more than ever to protecting our membersrsquo and the industryrsquos best interests For the first time the NGCOA is investing to become the leading advocate for golf courses not only on public policy issues but on intra-industry influences affecting

your business Nowhere is this more evident than in the recent hiring of a director of advocacy to lead this effort Whether working with allied groups to fight regulatory threats or establishing standards to facilitate more favorable relationships with tee-time distributors rest assured ownersrsquo and operatorsrsquo collective voices are being heard

The NGCOA sees its role as being a partner facilitating business activity for members Education and advocacy play roles but there is a specific effort in our plan to build sound progressive programs and services that enhance economic growth and vitality for your business and the industry at large Not unlike a chamber of commerce your association wants to assist in bringing you business That can take many formsmdashthe most obvious being by attracting and developing new players But new food-and-beverage programs creating alternative uses for facilities and more are also key to success The NGCOA team led by our new director of commerce will be developing and bringing these opportunities to members very soon

The strategic process is a journey The best ones donrsquot end up on a bookshelf gathering dust but executed daily and refined based on results Wersquore prepared to do just that

Again this plan was built by listening carefully to what members want and need In doing so the importance of listening and two-way conversations were once again reinforced Therersquos no other way something as important as a strategic plan can be accomplished For that matter therersquos no other way for the NGCOA to fulfill its mission

Joe Rice is the Chief Strategy Officer of the National Golf Course Owners Association

Embarking on a New Journey The NGCOA is instituting a new strategic plan in order to become the most valuable business resource and advocate for golf course owners and operators

24

At this yearrsquos Golf Business Symposium NGF presented our latest findings on the junior golf market a segment that is bigger and more diverse than many observers realize And a group that should give us reasons to be optimistic about the gamersquos future

Today the number of junior golfersmdashdefined as individuals between the ages of 6 and 17 who played at least one round of golf in the past yearmdashis nearly 3 million Twenty years ago in 1995 the number of junior golfers was also nearly 3 million However to assume nothing has changed is to miss a much more interesting story

Between 1995 and 2004 thanks in part to the presence and resonance of Tiger Woods the number of junior golfers shot up reaching a peak of 41 million But beginning in 2005 and due largely to the global economic crisis golf participation in this set fell steadily bottoming out in 2011 at 24 million Since then wersquove seen healthy growth of 25 back to 3 million in 2015

But more important than the overall number is the demographic make-up of those 3 million kids Because in key areas golf is making very important inroads

Females

In 1995 girls made up only 17 of all junior golfers Today they total one third To put that into perspective the overall proportion of female golfers (age 6+) has hovered around 20 percent for as far back as NGF has tracked participation Girls are getting and accepting the message that golf can be both welcoming and fun This would seem to be the result of increased visibility of the LPGA and its young stars as well as innovative programs like LPGA Girls Golf and possibly longer-term effects of Title IX

Non-Caucasians

Similar to the growing proportion of junior girls who played in 2015 the number of non-white juniors has

grown as well Twenty years ago only 1 out of 17 junior golfers was non-Caucasian Today that number is nearly 1 out of 3 Thatrsquos an impressive rise and speaks to the broader appeal of professional golf the power of institutions like The First Tee inclusive programs across the country and demographic changes in the US population

Lest you think these two shifts in demographics also reflect shrinking economic power today two-thirds of all junior golfers come from households making $75000 a rise of nearly 20 from 20 years ago More diversity has come with more spending power and points toward a future golfing population that far more accurately mirrors the countryrsquos population

Starting Younger

And therersquos another trend that could prove beneficial to the industry in the years to come Todayrsquos junior golfers are coming to the game younger There are 50 more junior golfers under age 12 than there were in 1995 This is a good sign because research shows that the age of introduction positively affects the level of engagement

In NGFrsquos recent Millennial research we found that Millennials who started playing before age 14 are nearly twice as likely to become Core golfers (those who play 8 or more rounds a year and account for more than 90 of total rounds and spending) Therersquos also a much stronger level of enjoyment among Millennials who start golf early Four out of five say

The Changing Face of Junior Golf

CONTINUED ON PAGE 26

25

By Rhett Evans CEO

ldquoThank yourdquo is a simple phrase that means so much Yet we often save it for special occasions or for someone who comes to our rescue in a time of need For example I know I donrsquot say ldquothank yourdquo nearly enough to my wife Colleen who

takes care of things at home while Irsquom on the road for GCSAA business

Itrsquos not only an important sentiment to express in our personal relationships though Itrsquos also essential to communicate appreciation in our professional roles Research has shown that employees will work harder when their boss conveys appreciation for their efforts Saying ldquothank yourdquo is a sign of respect for another person and it indicates you donrsquot take that person for granted I hope each of you takes the time to thank your staff for a job well done

Another hope of mine is that golfers have taken the time to thank you for your work in the golf course management profession After all you take care of the biggest and most vital asset any golf facility has ndash the golf course

Perhaps you saw our ldquoThank a Golf Course Superintendentrdquo commercials last year on Golf Channel These spots featured some of the best golfers in the game offering the tag line ldquoIf you love golf like I do thank a golf course superintendentrdquo

This year GCSAA has added celebrities to the lineup of those voicing their thanks for the work you do every day The new commercial features stars such as Grammy Award-winning entertainer Justin Timberlake NFL Hall-of Famer John Elway and NBA Hall-of-Famer Charles Barkley in a 30-second spot airing now through October on Golf Channel

Along with the commercial wersquore running a sweepstakes to take full advantage of the momentum from the ldquoThank a Golf Course Superintendentrdquo campaign The winner will receive a trip for two to the 2016 American Century Celebrity Championship in July in Lake Tahoe Nev Get all the details at wwwgcsaaorgthankasuper

The Value of lsquoThank Yoursquothey enjoy the game ldquovery muchrdquo (thatrsquos 20 higher than among those who started later) and 85 say they are ldquovery likelyrdquo to continue playing as they get older

Perceptions of the game are a strong indicator of enjoyment frequency of play volume of spending and likelihood to continue playing NGFrsquos Millennial research showed that those who start younger have more positive perceptions about the game and fewer negative ones than those who picked up the game later They strongly agree that golf is a good form of exercise a great family activity time well spent a good way to enjoy the outdoors even cool Those younger adopters disagree more strongly with assertions that golf is dull or boring bad for the environment elitist and exclusionary or is an old manrsquos sport

The industry should be encouraged by what wersquore learning about the youngest golfers Golf rsquos efforts to attract more demographically diverse youngsters seem to be working and with more kids picking up golf at a younger age there is hope that this next generation of golfers will remain committed to the game throughout their lifetime Still wersquove only scratched the surface in terms of truly understanding todayrsquos juniors We need to delve more deeply into these positive signs which is why the NGF will soon begin an in-depth study the largest of its kind on the Centennials (those born since 1997) Yoursquoll be hearing more about the study and our findings in the months to come

ALLIED ASSOCIATIONS

26

Wersquoll promote the contest with TV and radio spots as well as through print advertisements in GCM and affiliated chapter publications If your chapter publication can help spread the word abou the campaign and contest please contact our marketing and communications team for more information Russell Sypowicz associate director of marketing at rsypowiczgcsaaorg or Craig Smith director of communications and media relations at csmithgcsaaorg

In the end however this campaign is not about the number of entries for a sweepstakes Our goal is to educate golfers about all that superintendents do to provide enjoyment for those playing the game and hopefully to inspire them to reach out to you to say ldquothank yourdquo in person

Several superintendents have shared with me and with our staff about just such instances at their facilities One was Paul Latshaw CGCS and director of grounds operations at Muirfield Village Golf Club in Dublin Ohio the host course for the Memorial Tournament each year

As you probably know Muirfield is Jack Nicklausrsquo pride and joy and Nicklaus was the lead figure in the ldquoThank a Golf Course Superintendentrdquo commercial last year He went out of his way to support our campaign and he was just as gracious when I had the chance to thank him in person He knows how hard Latshaw works

ldquoI always have been a Nicklaus fan even to the point of working some for his design firm for two years early on in my career at Muirfieldrdquo says Latshaw who is in his 13th year aty Muirfield Village ldquoMr Nicklaus has always placed a value on agronomuy and the superintendent I donrsquot know of any other design firm that has had agronomists on staff or as consultants

ldquoSo when Mr Nicklaus took the time to support us and our profession that meant the world to me Irsquove had members too take notice and stop to say lsquothank yoursquo It makes me proud to be a superintendent and I appreciate all that GCSAA is doing to elevate our profession So lsquothank yoursquo GCSAArdquo

No thank you Paul And thank you to all our members who work each day to deliver the best conditions they can for golfers while protecting the environment and our natural resources

new members

ASSOCIATE MEMBERS

Atlantic Irrigation Specialties Inc111 Lafayette AvenueN White Plains NY 10603Phone (800) 878-8873Contact Fred RappEmail frappatlanticirrigationcom Atlantic Irrigation Specialties is a full service Rain Bird golf irrigation distributor supplying eight (8) states in northeast and Mid-Atlantic

Blackburn Mfg Co908 W Hwy 275Neligh NE 68756Phone (800) 942-5816Contact Christa Blackburn-SchindlerEmail infoblackburnflagcom Blackburn Mfg Co is unmatched in quality marking flags with the best customer service in the industry for over 60 years Marking Flags Posting Signs Inverted Marking Paint All Flagging Tape Measuring Tapes Utility location athletic field and pavement striping paint safety zone supplies barricade tape

BUILDERIRRIGATION CONTRACTOR APPLICANT

Diamond Golf International Inc23753 Sonata DriveMurrieta CA 92562-4662Phone (951) 696-0426Contact Salvador RodriguezEmail saulrodriguez82hotmailcom Website wwwdiamondgolfmx Golf course construction agronomist consulting lake building consulting design

PROFESSIONAL MEMBER

Tony Altum ndash AS Altum amp Associates10311 Towne RoadCarmel IN 46032Phone (317) 679-3285Contact Tony AltumEmail taltumasaltumcom Website wwwasaltumcom AS Altum amp Associates has built a reputation in the golfing community as one of the worldrsquos most trusted leaders in irrigation design and consulting

27

2016 Rossi Recipient Jim Moore Retires from USGA

If you know the USGA Green Section then you are bound to have had the pleasure of interacting with Jim or Kay Moore both of whom retired on June 1 2016 Both Jim and Kay joined the USGA Green Section in 1984 as director of the Green Sectionrsquos former Mid-Continent Region and as administrative assistant for the region respectively

Jim Moore has worked in multiple functions over 32 years of dedicated service to the USGA He was instrumental in leading and coordinating the collaboration of the 2004 revision of the USGA Recommendations For a Method of Putting Green Construction Most recently Moore led the USGA Green Section Education and Outreach program During his tenure Moore also provided years of dedicated service as a member of the USGA Green Section Turfgrass and Environmental Research Committee a role in which he will continue after retiring

Both Jim and Kay have made lasting impressions on the USGA and the golf industry through their combined 64 years of service They will be missed by their USGA colleagues and the thousands of golf courses they helped along the way

West Coast Turf Offering Three New Varieties to Minimize Water Use

West Coast Turf has expanded their inventory to include three new drought tolerant varieties West Coast Native Bentgrass (Agrostis pallens)

Hillside Native Fine Fescue and Kurapia turf alternative groundcover for landscape and golf course use

ldquoNative grasses are playing an important role in landscaping with water conservative plants and Kurapia is something exciting and completely different than anything we have ever grown We are constantly looking for the best varieties to minimize water useldquo said John Marman West Coast Turf rsquos vice president of sales and marketing

West Coast Native Bentgrass (Agrostis pallens) is a cool season grass with rich deep green color and withstands light foot traffic It requires half of the water of customary cool season turf and half the mowing and maintenance It can also be left un-mowed creating the floppy look of a natural meadow

Hillside Native Fine Fescue is perfect for relaxed landscapes and slope stabilization It has a deep rootzone thus making it extremely drought tolerant It is slow growing with loose slim leafed blades

Kurupira is a University of California tested drought tolerant turf alternative groundcover Once established it requires less water and little maintenance It grows close to the ground and if left un-mowed is covered with small white sterile flowers most of the year

ldquoWe like that not everyone has to have the exact same looking lawn or green areas These new grasses and the groundcover allow for some diversity and creativity in landscape design You donrsquot have to sacrifice your lawn to be environmentally responsible Choose the right variety and water wiselyrdquo

West Coast Turf is a full-service sod stolonization and hydroseeding company with 5 offices throughout California and Arizona and headquarters in Palm Desert CA West Coast Turf grows more than 30 varieties of natural turf

MOVERS amp SHAPERS

28

GCBAA MEETINGS CALENDAR

2016 Summer MeetingAugust 1-3 2016Hyatt Regency Jersey City - Jersey City NJ

2017 Summer MeetingAugust 8-10 2017Omni Charlotte - Charlotte NC

Future Golf Industry Show SitesFebruary 8-9 2017Orange County Convention Center - Orlando FL

February 7-8 2018Henry B Gonzalez Convention Center - San Antonio TX

MAY 18 2016National Golf Day - Washington DC

Avendra Signs National Agreement with JacobsenAgreement includes all US-based Marriott properties

Jacobsenreg a Textron Inc (NYSE TXT) company recently signed new national account agreement with Avendra

The agreement with Avendra will allow all US-based Marriott properties to purchase Jacobsen equipment at exclusive member pricing Marriott currently has 18 properties with 24 golf course facilities in the United States

Avendra is North Americarsquos leading procurement services provider serving the hospitality and lodging industries Avendra customers gain access to contracts leveraging over $4 billion of annual purchases expert advisory services and in-depth purchasing data and analysis The company is headquartered in Rockville MD and has regional offices throughout North America For more information please call (866)-AVENDRA or visit wwwAvendracom

Avendra selected Jacobsen after the company spent several months testing and reviewing Jacobsenrsquos full line of turf maintenance equipment

ldquoWersquore very excited to be working with Avendra and Marriott propertiesrdquo said David Withers President and CEO of Jacobsen ldquoWe look forward to helping Marriott properties throughout the US present superior conditions for their customersrdquo

movers amp shapers sodseedsoil

Does your company have exciting news to share

Wersquoll help you spread the wordContact Samantha Huff samantha_huffgcbaaorg

or call 402-476-4444

Life is short Sod it

Quality Variety Service

888893-8873westcoastturfcom

Put your trust in West Coast Turf

Featuring over 30+ grasses including bentSt Augustinezoysia bermuda paspalum blue rye kikuyu and fescue

Installation hydroseeding and NEW TopMaker Field recycling leveling dethatching and renovation services available

EQUIPMENT

DEPENDABLE EQUIPMENThellipWHEN amp WHERE YOU NEED IT

Designed exclusively for GCBAA members The Cat Rental Store National Account Rental Program provides access to the industryrsquos largest selection of golf course building renovation and maintenance equipment including specialized attachments More than 500 Cat Rental Store locations nationwide have a full range of equipmentmdashCatreg and other leading brandsmdashwhen and where you need them

To help you and your customers grow the game a portion of every rental will be donated to the GCBAA Foundation to support the participation of underprivileged children in the Sticks for Kids Program

For more information about the range of equipment and the special rental rates available to GCBAA members please Email CatRentalNationalAccountscatcom

copy 2016 Caterpillar All Rights Reserved CAT CATERPILLAR BUILT FOR IT their respective logos ldquoCaterpillar Yellowrdquo the ldquoPower Edgerdquo trade dress as well as corporate and product identity used herein are trademarks of Caterpillar and may not be used without permission

For Dealer Sales Personnel reg

Mini Hydraulic Excavators and Work Tools

Field Reference Guide

3016C 3018C3025C 303C CR3035C CR 304C CR305C CR

CATRENTALSTORECOM

IRRIGATION amp DRAINAGEsodseedsoil

No water hammer issues No over pressure problems No spring turn-ons through cold brittle pipe

Tap into our 50+ years of golf irrigation expertise1-800-345-ISCO

isco-pipecom

AVOID WATER HAZARDS

Install IsCO HDPE GOlf COursE systEms

Surge Guardtrade golf fittings reduces the risk of crotch failure caused by water hammer and cyclic fatigue common with standard Sch 40 fittings in Golf Course and Commercial Irrigation systems

Now Available in 2frac12 inch Tee and 2frac12 inch 90deg 45deg and 22frac12deg Elbows

wwwlascofittingscom

10X Stronger than Schedule 80SURGE GUARDTM

THANK YOU FOR MAKING

US 1 ON TURF

Innovators in proven pumping solutions

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800-356-6686 watertronicscom

copy 2016 Lindsay All rights reserved

31

Golf Course BuildersAssociation of America6040 S 58th St Suite D Lincoln NE 68516

ADDRESS SERVICE REQUESTED

PRESORTEDSTANDARD

US POSTAGEPAID

LINCOLN NEPERMIT 40

GCBAA Leadership represented at ASGCArsquos Annual Meeting

Reminder of the Caterpillar Partnership with the GCBAA Foundation

GCBAA Executive Director Justin Apel and President Scott Veazey were honored to be guests at the 70th Annual gathering of the American Society of Golf Course Architects in Washington DC April 24-26 The meeting hosted over 100 members and spouses as well as nearly 30 special guests Outgoing President Steve Smyers has been a great friend to GCBAA and we congratulate him on his presidency The education agenda featured some unique discussions and presentations A fitting presentation for the area in which the meeting was held was a presentation on ldquoPresidents Who Golfrdquo given by Jonathan Cummings What followed was a healthy discussion on the changes in the golferrsquos expectations from generation to generation There is a significant change in what the generation of baby boomers has for expectations in their golf experience course location and condition while the younger generations of X Y and Millennials are all about the experience of who they are playing with This changes course operations design and the future of the game to cater to this upcoming generation of golfers The remaining education agenda featured a diverse discussion from bunker liners and WOTUS to allied updates and of course networking on the golf course Congratulations to the 2016 Donald Ross Award honoree Michael Bamberger and Greg Martin as he was introduced as ASGCA incoming president

Are you signed up We shared in our last issue details of our new partnership program with Caterpillar Inc and the GCBAA Foundation Caterpillar Inc and the Cat dealer network through their Cat Rental National Accounts Program has created an incentive program to further Caterpillarrsquos commitment to supporting the GCBAA its Foundation and the game of golf

This program will recognize the collective rental volume of GCBAA Members and reward a rebate of one half of one percent (05) rental volume for our membership to the GCBAA and Foundation

To begin you will need to sign and return the voluntary agreement identifying your interest in supporting the GCBAA Foundation and this program Copies are available of the agreement by contacting the GCBAA Executive Office or GCBAA Member Chris Caccavale Rental National Account Manager Caterpillar Inc caccavale_christopher_mcatcom or (570) 647-9157 Next you simply continue to rent machines from a participating Cat dealer Cat dealers and their Cat Rental Stores have nearly 800 locations where you can rent a full line of Cat machines including attachments work tools and even non-Cat equipment such as pumps utility carts and other golf course related equipment to complete your projects

Justin Apel amp Gary Brawley

19

The GCBAA has been working on a program for individual members who might need specialized insurance coverage for

their business GCBAA has partnered with a proven agency and would like to invite you to check and see if it works for you and your business INSPRO Insurance Agency Inc in Lincoln Nebraska can easily compare your current coverage with their offerings as well as offer advice on making sure you have all of the coverages for the type of work you are involved in This is a completely voluntary program and we know by comparing some of our members who have already participated in the program that nearly 50 savings are available on Errors and Omissions Insurance as well as Professional Liability coverage Contact the GCBAA office for more information

Dismal River Trip (Mullen NE) - Ewing IrrigationIncludes (2) rounds of golf for a foursome at Dismal River Golf Club (1) night of lodging at Dismal River Golf Club and transportation from Arizona or Texas via Ewing Jet to and from North Platte

Disney Vacation Package - The Toro CompanyPackage includes a 4-Day3-night stay in one room at the Caribbean Beach Coronado Springs Port Orleans French Quarter or Port Orleans Riverside Resort (based upon availability) and four 4-Day Park Hopper Passes to the Magic Kingdom Animal Kingdom Epcot Center and Hollywood Studios

(2) Tickets to the 2016 Ryder Cup at Hazeltine National Golf Club in Chaska MN (Saturday amp Sunday) - Duininck GolfTickets are International Pavilion tickets Actual tickets will not be available until mid-late August

$500 Home Depot Gift Card - Fleetwood Services LLC

Scotty Cameron X7M Putter - Profile Products LLC

28-Day Rental of Rubber Tracked Skid-Steer Loader - Sunbelt Rentals

Stihl Weedeater - Greenville Turf amp Tractor

GolfBuddy WT5 GPS Watch - Profile Products LLC

(4) Greg Norman Autographed Sticks for Kids Bags - Greg Norman

Greg Norman Collection Straw Hat autographed by Greg Norman - Great White Shark Enterprises LLC

Greg Norman Collection Baseball Cap autographed by Greg Norman - Great White Shark Enterprises LLC

Photo autographed by Greg Norman - Great White Shark Enterprises LLC

Wags Grillinrsquo Rub Gift Basket - Dennis Wagner

ISCO Goodie Basket - ISCO Industries IncBackpack Tervis Tumblers Camelback water bottle umbrella and Pro V1 golf balls

Check the GCBAA website for updated items and to donate

GCBAA Offers New Member Benefit Program

Donations pouring in for next monthrsquos Foundation Auction amp Raffle

GCBAA Attends National Alliance for Accessible Golf Meeting

The National Alliance for Accessible Golf is an organization working to ensure the opportunity for all individuals with disabilities to play the game of golf Formed in the summer of 2001 the Alliance

is represented by major golf recreation and therapeutic organizations in the United States including the Golf Course Builders Association of America GCBAA serves on the Alliance Board of Directors and met with other board members after National Golf Day in May The Club Managers Association of America in Alexandria VA hosted the group for a daylong meeting While the agenda consisted of the regular housekeeping items for any board the group also discussed successes of the programs the Alliance oversees The Alliance Grant Program has funded 96 locations since 2010 $722050 in total amount funds have been awarded in 26 states helping approximately 9000 individuals with disabilities enjoy the game of golf These grants provide awareness training and funding for programs to help golfers with disabilities learn and transition into playing the game of golf Keep up the good work NAAG

2015 Awards Auction and Dinner ndash Colorado Springs CO

20

A000-043303-6 (Profile Golf Ad)Color 4color

Size T - 80 x 1175 B - 85 x 1225 L - 75 x 100

SIZE B GCBAA Newsletter-Earth Shaping News

Contact Us for On-Site Consultation and Soil Evaluation

golfprofileproductscom bull wwwprofilegolfcom bull 8002076457

For any site condition you might face we are here to meet

that challenge Nasty soil Out-of-spec sands Vertical

embankments Near-drought conditions Monsoon rains

As the worldrsquos largest manufacturer of erosion control

turf establishment and soil amendment products Profile is backed

by a team of experts and a global distribution network You

can count on ProfileGolftrade to bring the know-how anywhere

in the world to deliver holistic cost-effective solutions

Meeting your challenges from

every angle

EROSION CONTROL bull VEGETATIVE ESTABLISHMENT bull ROOTZONE DEVELOPMENT

21

Like the foundation of any structure a properly built subgrade is critical to the successful construction of a putting green In many cases building the subgrade is the most difficult part of the process but it also is the most important When building a green to USGA construction guidelines extra care must be taken to create a quality foundation This will allow subsequent construction steps to be accomplished effectively

The USGA Recommendations For a Method of Putting Green Construction state that the subgrade should conform to the general slope of the finished grade Placing grade stakes on 20-foot intervals typically provides enough information to achieve the general contours of the finished green However in cases where extreme precision is required a more intensive staking scheme may be necessary

During shaping every effort should be made to ensure that the subgrade is stable and unlikely to settle or shift If the subgrade is built from fill material it is imperative to build in stages or ldquoliftsrdquo When building in lifts the final subgrade elevation is reached 10-15

feet at a time The soil should be compacted at each stage to eliminate any air pockets and reduce the risk of settling If the subgrade material is wet and resists proper compaction one option is to remove the base soil and spread it out to dry Once the soil dries it can be replaced and used to build a firm subgrade If the soils are inherently unstable it may be necessary to lay geotextile fabric over the finished subgrade to prevent the gravel layer from sinking into the soil However do not cover drainage lines with geotextile fabric install the fabric either beneath the pipes or between the drainage lines

After the subgrade has been shaped smaller equipment generally is used to smooth and further compact the subgrade During this stage any large clods (greater than one inch in diameter) should be eliminated and any low areas where water might accumulate should be filled Cavity walls should be steep enough to prevent large differences in the depth of mix near the edge of the green Vertical walls are easier to create when coring out an existing green while sloped walls are more common when building a new green

A quality subgrade is essential to successful green construction without it all future steps in the construction process will be compromised For more information on putting green construction refer to the USGA Green Sectionrsquos digital collections ldquoBuilding the USGA Green Tips for Successrdquo and ldquoA Guide to Constructing the USGA Putting Greenrdquo Additional resources on putting green construction and other topics can be found on the Course Care section of USGAorg

ALLIED ASSOCIATIONS

A Foundation For Success Tips for Building a USGA Green Subgrade

A quality subgrade is essential to successful green construction (Photo Credit Brett Hochstein)

22

In April CMAA announced the creation of regional one-day summits designed to bring together a clubrsquos General ManagerCEO and the Club President or a Board Member for cooperative education on club leadership and governance The GovernanceLeadership

Summits will provide a structured environment to engage some of the best ideas and practices evident in clubs from around the country

This idea was born out of the successful Pre-Conference Workshop Executive Leadership at a Higher Level presented by Dick Kopplin and Kurt Kuebler CCM Kopplin amp Kuebler LLC The full day workshop in San Diego CA united the clubrsquos General Manager and President for education focusing on key success strategies

CMAArsquos Senior Vice President of Professional Development Jason Koenigsfeld PhD shared ldquoOur members raved about this session and expressed the need to bring this type of education to their boards in their local areas We know it is difficult for board members to travel to our Conference and thus we created six regional and easily accessible workshops for 2016 and early 2017rdquo

The first summit was held June 15 at Baltusrol Golf Club in Springfield NJ with more than 65 club General Managers and Board Members in attendance and hosted by General ManagerCOO Kevin P Vitale CCM

The summit provided a concentrated day of education balancing theory and practice on the topic of Private Club Board Governance and Leadership The day began with Dick Kopplin and Kurt Kuebler CCM of Kopplin amp Kuebler LLC setting the stage for effective governance models and organizational structure Kuebler explored multiple governance topics including organizational health industry trends leading club best practices roles and responsibilities term limits board and committee orientations and board self-evaluations

Kopplin shared ldquoEveryone committed to the GovernanceLeadership Summit concept truly believes this could be a game changer in the private club world Based on the comments over the past few years from the CMAA

Pre-Conference Workshops it has been evident that Club Presidents in particular are eager for this kind of information and education The value of the summits is not only inherent in the educational offerings but the opportunity to network with other Club Presidents and General ManagerCEO to discuss best practices relevant for each participating clubrdquo

The Interactive Panel Discussion on Current Governance Challenges was facilitated by Tom Wallace CCM and included Vitale and John Reid the Treasurer Finance Chair and Board of Governor Baltusrol Golf Club

After lunch and an attendee networking break the focus moved to change and innovation management presented by Jeff McFadden CCM CCE the CEO of the Union League of Philadelphia McFadden tackled the difficulties of forward thinking to meet member needs the evolution of the club industry effective member engagement and how the use of technology can benefit the club

Next CMAA CEO Jeff Morgan FASAE CAE and Jason Koenigsfeld dove into change and evolution and why clubs must evolve The discussion focused on the importance of engagement of multigenerations of members strategically setting up the board and data-driven decisions vs emotional decision making As well Morgan explored several change strategy models ndash VUCA Pestel and Competitive Forces

Dick Kopplin closed out the day with a focus on how General Managers and Board members can work together to building a long-lasting community and share the dayrsquos key take-a-ways Afterwards attendees adjourned for more informal networking hosted at Baltusrol Golf Club

Additional summits will be presented Desert Mountain Club in Scottsdale AZ (August 12) Bent Tree Country Club in Dallas TX (August 26) The Olympic Club in San Francisco CA (September 12) Conway Farms Golf Club in Chicago IL (September 20) and the Atlanta Athletic Club Atlanta GA (January 19 2017) Additional sites are in development for 2017

For more information please visit wwwcmaaorggovernancesummit

CMAA Tees Up Good Governance Through Regional GovernanceLeadership Summits

23

NGCOA

ALLIED ASSOCIATIONS

The NGCOA recently completed the development of a new strategic plan and we would like to share where we currently are And because strategic planning is such a journey as opposed to a race with a clear finish line wersquod also like to give you a sense of whatrsquos to come

A new strategic plan often comes with the hiring of a new leader But our purpose was more than that We decided a new way forward was needed after watching the Great Recession impact your businesses We saw the pressure course owners and operators were under to operate profitably And we understood the new economy forced you to question the value of everything including the value the NGCOA brought to your business

We now have a comprehensive plan designed to achieve our vision of being your most valuable business resource and advocate It centers around three key efforts education advocacy and commerce

On the education front we are already creating additional content to complement Golf Business while providing a deeper dive on subjects most important to you This is taking shape in a robust offering of webinars and podcasts at new educational events and on information-sharing platforms like our highly-successful Accelerate which in addition to its active listserv is already housing a full library of articles whitepapers and more In any form you can be confident the information will be relevant easy to access pragmatic and actionable In short content that makes you smarter and more competitive

We are committing more than ever to protecting our membersrsquo and the industryrsquos best interests For the first time the NGCOA is investing to become the leading advocate for golf courses not only on public policy issues but on intra-industry influences affecting

your business Nowhere is this more evident than in the recent hiring of a director of advocacy to lead this effort Whether working with allied groups to fight regulatory threats or establishing standards to facilitate more favorable relationships with tee-time distributors rest assured ownersrsquo and operatorsrsquo collective voices are being heard

The NGCOA sees its role as being a partner facilitating business activity for members Education and advocacy play roles but there is a specific effort in our plan to build sound progressive programs and services that enhance economic growth and vitality for your business and the industry at large Not unlike a chamber of commerce your association wants to assist in bringing you business That can take many formsmdashthe most obvious being by attracting and developing new players But new food-and-beverage programs creating alternative uses for facilities and more are also key to success The NGCOA team led by our new director of commerce will be developing and bringing these opportunities to members very soon

The strategic process is a journey The best ones donrsquot end up on a bookshelf gathering dust but executed daily and refined based on results Wersquore prepared to do just that

Again this plan was built by listening carefully to what members want and need In doing so the importance of listening and two-way conversations were once again reinforced Therersquos no other way something as important as a strategic plan can be accomplished For that matter therersquos no other way for the NGCOA to fulfill its mission

Joe Rice is the Chief Strategy Officer of the National Golf Course Owners Association

Embarking on a New Journey The NGCOA is instituting a new strategic plan in order to become the most valuable business resource and advocate for golf course owners and operators

24

At this yearrsquos Golf Business Symposium NGF presented our latest findings on the junior golf market a segment that is bigger and more diverse than many observers realize And a group that should give us reasons to be optimistic about the gamersquos future

Today the number of junior golfersmdashdefined as individuals between the ages of 6 and 17 who played at least one round of golf in the past yearmdashis nearly 3 million Twenty years ago in 1995 the number of junior golfers was also nearly 3 million However to assume nothing has changed is to miss a much more interesting story

Between 1995 and 2004 thanks in part to the presence and resonance of Tiger Woods the number of junior golfers shot up reaching a peak of 41 million But beginning in 2005 and due largely to the global economic crisis golf participation in this set fell steadily bottoming out in 2011 at 24 million Since then wersquove seen healthy growth of 25 back to 3 million in 2015

But more important than the overall number is the demographic make-up of those 3 million kids Because in key areas golf is making very important inroads

Females

In 1995 girls made up only 17 of all junior golfers Today they total one third To put that into perspective the overall proportion of female golfers (age 6+) has hovered around 20 percent for as far back as NGF has tracked participation Girls are getting and accepting the message that golf can be both welcoming and fun This would seem to be the result of increased visibility of the LPGA and its young stars as well as innovative programs like LPGA Girls Golf and possibly longer-term effects of Title IX

Non-Caucasians

Similar to the growing proportion of junior girls who played in 2015 the number of non-white juniors has

grown as well Twenty years ago only 1 out of 17 junior golfers was non-Caucasian Today that number is nearly 1 out of 3 Thatrsquos an impressive rise and speaks to the broader appeal of professional golf the power of institutions like The First Tee inclusive programs across the country and demographic changes in the US population

Lest you think these two shifts in demographics also reflect shrinking economic power today two-thirds of all junior golfers come from households making $75000 a rise of nearly 20 from 20 years ago More diversity has come with more spending power and points toward a future golfing population that far more accurately mirrors the countryrsquos population

Starting Younger

And therersquos another trend that could prove beneficial to the industry in the years to come Todayrsquos junior golfers are coming to the game younger There are 50 more junior golfers under age 12 than there were in 1995 This is a good sign because research shows that the age of introduction positively affects the level of engagement

In NGFrsquos recent Millennial research we found that Millennials who started playing before age 14 are nearly twice as likely to become Core golfers (those who play 8 or more rounds a year and account for more than 90 of total rounds and spending) Therersquos also a much stronger level of enjoyment among Millennials who start golf early Four out of five say

The Changing Face of Junior Golf

CONTINUED ON PAGE 26

25

By Rhett Evans CEO

ldquoThank yourdquo is a simple phrase that means so much Yet we often save it for special occasions or for someone who comes to our rescue in a time of need For example I know I donrsquot say ldquothank yourdquo nearly enough to my wife Colleen who

takes care of things at home while Irsquom on the road for GCSAA business

Itrsquos not only an important sentiment to express in our personal relationships though Itrsquos also essential to communicate appreciation in our professional roles Research has shown that employees will work harder when their boss conveys appreciation for their efforts Saying ldquothank yourdquo is a sign of respect for another person and it indicates you donrsquot take that person for granted I hope each of you takes the time to thank your staff for a job well done

Another hope of mine is that golfers have taken the time to thank you for your work in the golf course management profession After all you take care of the biggest and most vital asset any golf facility has ndash the golf course

Perhaps you saw our ldquoThank a Golf Course Superintendentrdquo commercials last year on Golf Channel These spots featured some of the best golfers in the game offering the tag line ldquoIf you love golf like I do thank a golf course superintendentrdquo

This year GCSAA has added celebrities to the lineup of those voicing their thanks for the work you do every day The new commercial features stars such as Grammy Award-winning entertainer Justin Timberlake NFL Hall-of Famer John Elway and NBA Hall-of-Famer Charles Barkley in a 30-second spot airing now through October on Golf Channel

Along with the commercial wersquore running a sweepstakes to take full advantage of the momentum from the ldquoThank a Golf Course Superintendentrdquo campaign The winner will receive a trip for two to the 2016 American Century Celebrity Championship in July in Lake Tahoe Nev Get all the details at wwwgcsaaorgthankasuper

The Value of lsquoThank Yoursquothey enjoy the game ldquovery muchrdquo (thatrsquos 20 higher than among those who started later) and 85 say they are ldquovery likelyrdquo to continue playing as they get older

Perceptions of the game are a strong indicator of enjoyment frequency of play volume of spending and likelihood to continue playing NGFrsquos Millennial research showed that those who start younger have more positive perceptions about the game and fewer negative ones than those who picked up the game later They strongly agree that golf is a good form of exercise a great family activity time well spent a good way to enjoy the outdoors even cool Those younger adopters disagree more strongly with assertions that golf is dull or boring bad for the environment elitist and exclusionary or is an old manrsquos sport

The industry should be encouraged by what wersquore learning about the youngest golfers Golf rsquos efforts to attract more demographically diverse youngsters seem to be working and with more kids picking up golf at a younger age there is hope that this next generation of golfers will remain committed to the game throughout their lifetime Still wersquove only scratched the surface in terms of truly understanding todayrsquos juniors We need to delve more deeply into these positive signs which is why the NGF will soon begin an in-depth study the largest of its kind on the Centennials (those born since 1997) Yoursquoll be hearing more about the study and our findings in the months to come

ALLIED ASSOCIATIONS

26

Wersquoll promote the contest with TV and radio spots as well as through print advertisements in GCM and affiliated chapter publications If your chapter publication can help spread the word abou the campaign and contest please contact our marketing and communications team for more information Russell Sypowicz associate director of marketing at rsypowiczgcsaaorg or Craig Smith director of communications and media relations at csmithgcsaaorg

In the end however this campaign is not about the number of entries for a sweepstakes Our goal is to educate golfers about all that superintendents do to provide enjoyment for those playing the game and hopefully to inspire them to reach out to you to say ldquothank yourdquo in person

Several superintendents have shared with me and with our staff about just such instances at their facilities One was Paul Latshaw CGCS and director of grounds operations at Muirfield Village Golf Club in Dublin Ohio the host course for the Memorial Tournament each year

As you probably know Muirfield is Jack Nicklausrsquo pride and joy and Nicklaus was the lead figure in the ldquoThank a Golf Course Superintendentrdquo commercial last year He went out of his way to support our campaign and he was just as gracious when I had the chance to thank him in person He knows how hard Latshaw works

ldquoI always have been a Nicklaus fan even to the point of working some for his design firm for two years early on in my career at Muirfieldrdquo says Latshaw who is in his 13th year aty Muirfield Village ldquoMr Nicklaus has always placed a value on agronomuy and the superintendent I donrsquot know of any other design firm that has had agronomists on staff or as consultants

ldquoSo when Mr Nicklaus took the time to support us and our profession that meant the world to me Irsquove had members too take notice and stop to say lsquothank yoursquo It makes me proud to be a superintendent and I appreciate all that GCSAA is doing to elevate our profession So lsquothank yoursquo GCSAArdquo

No thank you Paul And thank you to all our members who work each day to deliver the best conditions they can for golfers while protecting the environment and our natural resources

new members

ASSOCIATE MEMBERS

Atlantic Irrigation Specialties Inc111 Lafayette AvenueN White Plains NY 10603Phone (800) 878-8873Contact Fred RappEmail frappatlanticirrigationcom Atlantic Irrigation Specialties is a full service Rain Bird golf irrigation distributor supplying eight (8) states in northeast and Mid-Atlantic

Blackburn Mfg Co908 W Hwy 275Neligh NE 68756Phone (800) 942-5816Contact Christa Blackburn-SchindlerEmail infoblackburnflagcom Blackburn Mfg Co is unmatched in quality marking flags with the best customer service in the industry for over 60 years Marking Flags Posting Signs Inverted Marking Paint All Flagging Tape Measuring Tapes Utility location athletic field and pavement striping paint safety zone supplies barricade tape

BUILDERIRRIGATION CONTRACTOR APPLICANT

Diamond Golf International Inc23753 Sonata DriveMurrieta CA 92562-4662Phone (951) 696-0426Contact Salvador RodriguezEmail saulrodriguez82hotmailcom Website wwwdiamondgolfmx Golf course construction agronomist consulting lake building consulting design

PROFESSIONAL MEMBER

Tony Altum ndash AS Altum amp Associates10311 Towne RoadCarmel IN 46032Phone (317) 679-3285Contact Tony AltumEmail taltumasaltumcom Website wwwasaltumcom AS Altum amp Associates has built a reputation in the golfing community as one of the worldrsquos most trusted leaders in irrigation design and consulting

27

2016 Rossi Recipient Jim Moore Retires from USGA

If you know the USGA Green Section then you are bound to have had the pleasure of interacting with Jim or Kay Moore both of whom retired on June 1 2016 Both Jim and Kay joined the USGA Green Section in 1984 as director of the Green Sectionrsquos former Mid-Continent Region and as administrative assistant for the region respectively

Jim Moore has worked in multiple functions over 32 years of dedicated service to the USGA He was instrumental in leading and coordinating the collaboration of the 2004 revision of the USGA Recommendations For a Method of Putting Green Construction Most recently Moore led the USGA Green Section Education and Outreach program During his tenure Moore also provided years of dedicated service as a member of the USGA Green Section Turfgrass and Environmental Research Committee a role in which he will continue after retiring

Both Jim and Kay have made lasting impressions on the USGA and the golf industry through their combined 64 years of service They will be missed by their USGA colleagues and the thousands of golf courses they helped along the way

West Coast Turf Offering Three New Varieties to Minimize Water Use

West Coast Turf has expanded their inventory to include three new drought tolerant varieties West Coast Native Bentgrass (Agrostis pallens)

Hillside Native Fine Fescue and Kurapia turf alternative groundcover for landscape and golf course use

ldquoNative grasses are playing an important role in landscaping with water conservative plants and Kurapia is something exciting and completely different than anything we have ever grown We are constantly looking for the best varieties to minimize water useldquo said John Marman West Coast Turf rsquos vice president of sales and marketing

West Coast Native Bentgrass (Agrostis pallens) is a cool season grass with rich deep green color and withstands light foot traffic It requires half of the water of customary cool season turf and half the mowing and maintenance It can also be left un-mowed creating the floppy look of a natural meadow

Hillside Native Fine Fescue is perfect for relaxed landscapes and slope stabilization It has a deep rootzone thus making it extremely drought tolerant It is slow growing with loose slim leafed blades

Kurupira is a University of California tested drought tolerant turf alternative groundcover Once established it requires less water and little maintenance It grows close to the ground and if left un-mowed is covered with small white sterile flowers most of the year

ldquoWe like that not everyone has to have the exact same looking lawn or green areas These new grasses and the groundcover allow for some diversity and creativity in landscape design You donrsquot have to sacrifice your lawn to be environmentally responsible Choose the right variety and water wiselyrdquo

West Coast Turf is a full-service sod stolonization and hydroseeding company with 5 offices throughout California and Arizona and headquarters in Palm Desert CA West Coast Turf grows more than 30 varieties of natural turf

MOVERS amp SHAPERS

28

GCBAA MEETINGS CALENDAR

2016 Summer MeetingAugust 1-3 2016Hyatt Regency Jersey City - Jersey City NJ

2017 Summer MeetingAugust 8-10 2017Omni Charlotte - Charlotte NC

Future Golf Industry Show SitesFebruary 8-9 2017Orange County Convention Center - Orlando FL

February 7-8 2018Henry B Gonzalez Convention Center - San Antonio TX

MAY 18 2016National Golf Day - Washington DC

Avendra Signs National Agreement with JacobsenAgreement includes all US-based Marriott properties

Jacobsenreg a Textron Inc (NYSE TXT) company recently signed new national account agreement with Avendra

The agreement with Avendra will allow all US-based Marriott properties to purchase Jacobsen equipment at exclusive member pricing Marriott currently has 18 properties with 24 golf course facilities in the United States

Avendra is North Americarsquos leading procurement services provider serving the hospitality and lodging industries Avendra customers gain access to contracts leveraging over $4 billion of annual purchases expert advisory services and in-depth purchasing data and analysis The company is headquartered in Rockville MD and has regional offices throughout North America For more information please call (866)-AVENDRA or visit wwwAvendracom

Avendra selected Jacobsen after the company spent several months testing and reviewing Jacobsenrsquos full line of turf maintenance equipment

ldquoWersquore very excited to be working with Avendra and Marriott propertiesrdquo said David Withers President and CEO of Jacobsen ldquoWe look forward to helping Marriott properties throughout the US present superior conditions for their customersrdquo

movers amp shapers sodseedsoil

Does your company have exciting news to share

Wersquoll help you spread the wordContact Samantha Huff samantha_huffgcbaaorg

or call 402-476-4444

Life is short Sod it

Quality Variety Service

888893-8873westcoastturfcom

Put your trust in West Coast Turf

Featuring over 30+ grasses including bentSt Augustinezoysia bermuda paspalum blue rye kikuyu and fescue

Installation hydroseeding and NEW TopMaker Field recycling leveling dethatching and renovation services available

EQUIPMENT

DEPENDABLE EQUIPMENThellipWHEN amp WHERE YOU NEED IT

Designed exclusively for GCBAA members The Cat Rental Store National Account Rental Program provides access to the industryrsquos largest selection of golf course building renovation and maintenance equipment including specialized attachments More than 500 Cat Rental Store locations nationwide have a full range of equipmentmdashCatreg and other leading brandsmdashwhen and where you need them

To help you and your customers grow the game a portion of every rental will be donated to the GCBAA Foundation to support the participation of underprivileged children in the Sticks for Kids Program

For more information about the range of equipment and the special rental rates available to GCBAA members please Email CatRentalNationalAccountscatcom

copy 2016 Caterpillar All Rights Reserved CAT CATERPILLAR BUILT FOR IT their respective logos ldquoCaterpillar Yellowrdquo the ldquoPower Edgerdquo trade dress as well as corporate and product identity used herein are trademarks of Caterpillar and may not be used without permission

For Dealer Sales Personnel reg

Mini Hydraulic Excavators and Work Tools

Field Reference Guide

3016C 3018C3025C 303C CR3035C CR 304C CR305C CR

CATRENTALSTORECOM

IRRIGATION amp DRAINAGEsodseedsoil

No water hammer issues No over pressure problems No spring turn-ons through cold brittle pipe

Tap into our 50+ years of golf irrigation expertise1-800-345-ISCO

isco-pipecom

AVOID WATER HAZARDS

Install IsCO HDPE GOlf COursE systEms

Surge Guardtrade golf fittings reduces the risk of crotch failure caused by water hammer and cyclic fatigue common with standard Sch 40 fittings in Golf Course and Commercial Irrigation systems

Now Available in 2frac12 inch Tee and 2frac12 inch 90deg 45deg and 22frac12deg Elbows

wwwlascofittingscom

10X Stronger than Schedule 80SURGE GUARDTM

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Innovators in proven pumping solutions

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800-356-6686 watertronicscom

copy 2016 Lindsay All rights reserved

31

Golf Course BuildersAssociation of America6040 S 58th St Suite D Lincoln NE 68516

ADDRESS SERVICE REQUESTED

PRESORTEDSTANDARD

US POSTAGEPAID

LINCOLN NEPERMIT 40

The GCBAA has been working on a program for individual members who might need specialized insurance coverage for

their business GCBAA has partnered with a proven agency and would like to invite you to check and see if it works for you and your business INSPRO Insurance Agency Inc in Lincoln Nebraska can easily compare your current coverage with their offerings as well as offer advice on making sure you have all of the coverages for the type of work you are involved in This is a completely voluntary program and we know by comparing some of our members who have already participated in the program that nearly 50 savings are available on Errors and Omissions Insurance as well as Professional Liability coverage Contact the GCBAA office for more information

Dismal River Trip (Mullen NE) - Ewing IrrigationIncludes (2) rounds of golf for a foursome at Dismal River Golf Club (1) night of lodging at Dismal River Golf Club and transportation from Arizona or Texas via Ewing Jet to and from North Platte

Disney Vacation Package - The Toro CompanyPackage includes a 4-Day3-night stay in one room at the Caribbean Beach Coronado Springs Port Orleans French Quarter or Port Orleans Riverside Resort (based upon availability) and four 4-Day Park Hopper Passes to the Magic Kingdom Animal Kingdom Epcot Center and Hollywood Studios

(2) Tickets to the 2016 Ryder Cup at Hazeltine National Golf Club in Chaska MN (Saturday amp Sunday) - Duininck GolfTickets are International Pavilion tickets Actual tickets will not be available until mid-late August

$500 Home Depot Gift Card - Fleetwood Services LLC

Scotty Cameron X7M Putter - Profile Products LLC

28-Day Rental of Rubber Tracked Skid-Steer Loader - Sunbelt Rentals

Stihl Weedeater - Greenville Turf amp Tractor

GolfBuddy WT5 GPS Watch - Profile Products LLC

(4) Greg Norman Autographed Sticks for Kids Bags - Greg Norman

Greg Norman Collection Straw Hat autographed by Greg Norman - Great White Shark Enterprises LLC

Greg Norman Collection Baseball Cap autographed by Greg Norman - Great White Shark Enterprises LLC

Photo autographed by Greg Norman - Great White Shark Enterprises LLC

Wags Grillinrsquo Rub Gift Basket - Dennis Wagner

ISCO Goodie Basket - ISCO Industries IncBackpack Tervis Tumblers Camelback water bottle umbrella and Pro V1 golf balls

Check the GCBAA website for updated items and to donate

GCBAA Offers New Member Benefit Program

Donations pouring in for next monthrsquos Foundation Auction amp Raffle

GCBAA Attends National Alliance for Accessible Golf Meeting

The National Alliance for Accessible Golf is an organization working to ensure the opportunity for all individuals with disabilities to play the game of golf Formed in the summer of 2001 the Alliance

is represented by major golf recreation and therapeutic organizations in the United States including the Golf Course Builders Association of America GCBAA serves on the Alliance Board of Directors and met with other board members after National Golf Day in May The Club Managers Association of America in Alexandria VA hosted the group for a daylong meeting While the agenda consisted of the regular housekeeping items for any board the group also discussed successes of the programs the Alliance oversees The Alliance Grant Program has funded 96 locations since 2010 $722050 in total amount funds have been awarded in 26 states helping approximately 9000 individuals with disabilities enjoy the game of golf These grants provide awareness training and funding for programs to help golfers with disabilities learn and transition into playing the game of golf Keep up the good work NAAG

2015 Awards Auction and Dinner ndash Colorado Springs CO

20

A000-043303-6 (Profile Golf Ad)Color 4color

Size T - 80 x 1175 B - 85 x 1225 L - 75 x 100

SIZE B GCBAA Newsletter-Earth Shaping News

Contact Us for On-Site Consultation and Soil Evaluation

golfprofileproductscom bull wwwprofilegolfcom bull 8002076457

For any site condition you might face we are here to meet

that challenge Nasty soil Out-of-spec sands Vertical

embankments Near-drought conditions Monsoon rains

As the worldrsquos largest manufacturer of erosion control

turf establishment and soil amendment products Profile is backed

by a team of experts and a global distribution network You

can count on ProfileGolftrade to bring the know-how anywhere

in the world to deliver holistic cost-effective solutions

Meeting your challenges from

every angle

EROSION CONTROL bull VEGETATIVE ESTABLISHMENT bull ROOTZONE DEVELOPMENT

21

Like the foundation of any structure a properly built subgrade is critical to the successful construction of a putting green In many cases building the subgrade is the most difficult part of the process but it also is the most important When building a green to USGA construction guidelines extra care must be taken to create a quality foundation This will allow subsequent construction steps to be accomplished effectively

The USGA Recommendations For a Method of Putting Green Construction state that the subgrade should conform to the general slope of the finished grade Placing grade stakes on 20-foot intervals typically provides enough information to achieve the general contours of the finished green However in cases where extreme precision is required a more intensive staking scheme may be necessary

During shaping every effort should be made to ensure that the subgrade is stable and unlikely to settle or shift If the subgrade is built from fill material it is imperative to build in stages or ldquoliftsrdquo When building in lifts the final subgrade elevation is reached 10-15

feet at a time The soil should be compacted at each stage to eliminate any air pockets and reduce the risk of settling If the subgrade material is wet and resists proper compaction one option is to remove the base soil and spread it out to dry Once the soil dries it can be replaced and used to build a firm subgrade If the soils are inherently unstable it may be necessary to lay geotextile fabric over the finished subgrade to prevent the gravel layer from sinking into the soil However do not cover drainage lines with geotextile fabric install the fabric either beneath the pipes or between the drainage lines

After the subgrade has been shaped smaller equipment generally is used to smooth and further compact the subgrade During this stage any large clods (greater than one inch in diameter) should be eliminated and any low areas where water might accumulate should be filled Cavity walls should be steep enough to prevent large differences in the depth of mix near the edge of the green Vertical walls are easier to create when coring out an existing green while sloped walls are more common when building a new green

A quality subgrade is essential to successful green construction without it all future steps in the construction process will be compromised For more information on putting green construction refer to the USGA Green Sectionrsquos digital collections ldquoBuilding the USGA Green Tips for Successrdquo and ldquoA Guide to Constructing the USGA Putting Greenrdquo Additional resources on putting green construction and other topics can be found on the Course Care section of USGAorg

ALLIED ASSOCIATIONS

A Foundation For Success Tips for Building a USGA Green Subgrade

A quality subgrade is essential to successful green construction (Photo Credit Brett Hochstein)

22

In April CMAA announced the creation of regional one-day summits designed to bring together a clubrsquos General ManagerCEO and the Club President or a Board Member for cooperative education on club leadership and governance The GovernanceLeadership

Summits will provide a structured environment to engage some of the best ideas and practices evident in clubs from around the country

This idea was born out of the successful Pre-Conference Workshop Executive Leadership at a Higher Level presented by Dick Kopplin and Kurt Kuebler CCM Kopplin amp Kuebler LLC The full day workshop in San Diego CA united the clubrsquos General Manager and President for education focusing on key success strategies

CMAArsquos Senior Vice President of Professional Development Jason Koenigsfeld PhD shared ldquoOur members raved about this session and expressed the need to bring this type of education to their boards in their local areas We know it is difficult for board members to travel to our Conference and thus we created six regional and easily accessible workshops for 2016 and early 2017rdquo

The first summit was held June 15 at Baltusrol Golf Club in Springfield NJ with more than 65 club General Managers and Board Members in attendance and hosted by General ManagerCOO Kevin P Vitale CCM

The summit provided a concentrated day of education balancing theory and practice on the topic of Private Club Board Governance and Leadership The day began with Dick Kopplin and Kurt Kuebler CCM of Kopplin amp Kuebler LLC setting the stage for effective governance models and organizational structure Kuebler explored multiple governance topics including organizational health industry trends leading club best practices roles and responsibilities term limits board and committee orientations and board self-evaluations

Kopplin shared ldquoEveryone committed to the GovernanceLeadership Summit concept truly believes this could be a game changer in the private club world Based on the comments over the past few years from the CMAA

Pre-Conference Workshops it has been evident that Club Presidents in particular are eager for this kind of information and education The value of the summits is not only inherent in the educational offerings but the opportunity to network with other Club Presidents and General ManagerCEO to discuss best practices relevant for each participating clubrdquo

The Interactive Panel Discussion on Current Governance Challenges was facilitated by Tom Wallace CCM and included Vitale and John Reid the Treasurer Finance Chair and Board of Governor Baltusrol Golf Club

After lunch and an attendee networking break the focus moved to change and innovation management presented by Jeff McFadden CCM CCE the CEO of the Union League of Philadelphia McFadden tackled the difficulties of forward thinking to meet member needs the evolution of the club industry effective member engagement and how the use of technology can benefit the club

Next CMAA CEO Jeff Morgan FASAE CAE and Jason Koenigsfeld dove into change and evolution and why clubs must evolve The discussion focused on the importance of engagement of multigenerations of members strategically setting up the board and data-driven decisions vs emotional decision making As well Morgan explored several change strategy models ndash VUCA Pestel and Competitive Forces

Dick Kopplin closed out the day with a focus on how General Managers and Board members can work together to building a long-lasting community and share the dayrsquos key take-a-ways Afterwards attendees adjourned for more informal networking hosted at Baltusrol Golf Club

Additional summits will be presented Desert Mountain Club in Scottsdale AZ (August 12) Bent Tree Country Club in Dallas TX (August 26) The Olympic Club in San Francisco CA (September 12) Conway Farms Golf Club in Chicago IL (September 20) and the Atlanta Athletic Club Atlanta GA (January 19 2017) Additional sites are in development for 2017

For more information please visit wwwcmaaorggovernancesummit

CMAA Tees Up Good Governance Through Regional GovernanceLeadership Summits

23

NGCOA

ALLIED ASSOCIATIONS

The NGCOA recently completed the development of a new strategic plan and we would like to share where we currently are And because strategic planning is such a journey as opposed to a race with a clear finish line wersquod also like to give you a sense of whatrsquos to come

A new strategic plan often comes with the hiring of a new leader But our purpose was more than that We decided a new way forward was needed after watching the Great Recession impact your businesses We saw the pressure course owners and operators were under to operate profitably And we understood the new economy forced you to question the value of everything including the value the NGCOA brought to your business

We now have a comprehensive plan designed to achieve our vision of being your most valuable business resource and advocate It centers around three key efforts education advocacy and commerce

On the education front we are already creating additional content to complement Golf Business while providing a deeper dive on subjects most important to you This is taking shape in a robust offering of webinars and podcasts at new educational events and on information-sharing platforms like our highly-successful Accelerate which in addition to its active listserv is already housing a full library of articles whitepapers and more In any form you can be confident the information will be relevant easy to access pragmatic and actionable In short content that makes you smarter and more competitive

We are committing more than ever to protecting our membersrsquo and the industryrsquos best interests For the first time the NGCOA is investing to become the leading advocate for golf courses not only on public policy issues but on intra-industry influences affecting

your business Nowhere is this more evident than in the recent hiring of a director of advocacy to lead this effort Whether working with allied groups to fight regulatory threats or establishing standards to facilitate more favorable relationships with tee-time distributors rest assured ownersrsquo and operatorsrsquo collective voices are being heard

The NGCOA sees its role as being a partner facilitating business activity for members Education and advocacy play roles but there is a specific effort in our plan to build sound progressive programs and services that enhance economic growth and vitality for your business and the industry at large Not unlike a chamber of commerce your association wants to assist in bringing you business That can take many formsmdashthe most obvious being by attracting and developing new players But new food-and-beverage programs creating alternative uses for facilities and more are also key to success The NGCOA team led by our new director of commerce will be developing and bringing these opportunities to members very soon

The strategic process is a journey The best ones donrsquot end up on a bookshelf gathering dust but executed daily and refined based on results Wersquore prepared to do just that

Again this plan was built by listening carefully to what members want and need In doing so the importance of listening and two-way conversations were once again reinforced Therersquos no other way something as important as a strategic plan can be accomplished For that matter therersquos no other way for the NGCOA to fulfill its mission

Joe Rice is the Chief Strategy Officer of the National Golf Course Owners Association

Embarking on a New Journey The NGCOA is instituting a new strategic plan in order to become the most valuable business resource and advocate for golf course owners and operators

24

At this yearrsquos Golf Business Symposium NGF presented our latest findings on the junior golf market a segment that is bigger and more diverse than many observers realize And a group that should give us reasons to be optimistic about the gamersquos future

Today the number of junior golfersmdashdefined as individuals between the ages of 6 and 17 who played at least one round of golf in the past yearmdashis nearly 3 million Twenty years ago in 1995 the number of junior golfers was also nearly 3 million However to assume nothing has changed is to miss a much more interesting story

Between 1995 and 2004 thanks in part to the presence and resonance of Tiger Woods the number of junior golfers shot up reaching a peak of 41 million But beginning in 2005 and due largely to the global economic crisis golf participation in this set fell steadily bottoming out in 2011 at 24 million Since then wersquove seen healthy growth of 25 back to 3 million in 2015

But more important than the overall number is the demographic make-up of those 3 million kids Because in key areas golf is making very important inroads

Females

In 1995 girls made up only 17 of all junior golfers Today they total one third To put that into perspective the overall proportion of female golfers (age 6+) has hovered around 20 percent for as far back as NGF has tracked participation Girls are getting and accepting the message that golf can be both welcoming and fun This would seem to be the result of increased visibility of the LPGA and its young stars as well as innovative programs like LPGA Girls Golf and possibly longer-term effects of Title IX

Non-Caucasians

Similar to the growing proportion of junior girls who played in 2015 the number of non-white juniors has

grown as well Twenty years ago only 1 out of 17 junior golfers was non-Caucasian Today that number is nearly 1 out of 3 Thatrsquos an impressive rise and speaks to the broader appeal of professional golf the power of institutions like The First Tee inclusive programs across the country and demographic changes in the US population

Lest you think these two shifts in demographics also reflect shrinking economic power today two-thirds of all junior golfers come from households making $75000 a rise of nearly 20 from 20 years ago More diversity has come with more spending power and points toward a future golfing population that far more accurately mirrors the countryrsquos population

Starting Younger

And therersquos another trend that could prove beneficial to the industry in the years to come Todayrsquos junior golfers are coming to the game younger There are 50 more junior golfers under age 12 than there were in 1995 This is a good sign because research shows that the age of introduction positively affects the level of engagement

In NGFrsquos recent Millennial research we found that Millennials who started playing before age 14 are nearly twice as likely to become Core golfers (those who play 8 or more rounds a year and account for more than 90 of total rounds and spending) Therersquos also a much stronger level of enjoyment among Millennials who start golf early Four out of five say

The Changing Face of Junior Golf

CONTINUED ON PAGE 26

25

By Rhett Evans CEO

ldquoThank yourdquo is a simple phrase that means so much Yet we often save it for special occasions or for someone who comes to our rescue in a time of need For example I know I donrsquot say ldquothank yourdquo nearly enough to my wife Colleen who

takes care of things at home while Irsquom on the road for GCSAA business

Itrsquos not only an important sentiment to express in our personal relationships though Itrsquos also essential to communicate appreciation in our professional roles Research has shown that employees will work harder when their boss conveys appreciation for their efforts Saying ldquothank yourdquo is a sign of respect for another person and it indicates you donrsquot take that person for granted I hope each of you takes the time to thank your staff for a job well done

Another hope of mine is that golfers have taken the time to thank you for your work in the golf course management profession After all you take care of the biggest and most vital asset any golf facility has ndash the golf course

Perhaps you saw our ldquoThank a Golf Course Superintendentrdquo commercials last year on Golf Channel These spots featured some of the best golfers in the game offering the tag line ldquoIf you love golf like I do thank a golf course superintendentrdquo

This year GCSAA has added celebrities to the lineup of those voicing their thanks for the work you do every day The new commercial features stars such as Grammy Award-winning entertainer Justin Timberlake NFL Hall-of Famer John Elway and NBA Hall-of-Famer Charles Barkley in a 30-second spot airing now through October on Golf Channel

Along with the commercial wersquore running a sweepstakes to take full advantage of the momentum from the ldquoThank a Golf Course Superintendentrdquo campaign The winner will receive a trip for two to the 2016 American Century Celebrity Championship in July in Lake Tahoe Nev Get all the details at wwwgcsaaorgthankasuper

The Value of lsquoThank Yoursquothey enjoy the game ldquovery muchrdquo (thatrsquos 20 higher than among those who started later) and 85 say they are ldquovery likelyrdquo to continue playing as they get older

Perceptions of the game are a strong indicator of enjoyment frequency of play volume of spending and likelihood to continue playing NGFrsquos Millennial research showed that those who start younger have more positive perceptions about the game and fewer negative ones than those who picked up the game later They strongly agree that golf is a good form of exercise a great family activity time well spent a good way to enjoy the outdoors even cool Those younger adopters disagree more strongly with assertions that golf is dull or boring bad for the environment elitist and exclusionary or is an old manrsquos sport

The industry should be encouraged by what wersquore learning about the youngest golfers Golf rsquos efforts to attract more demographically diverse youngsters seem to be working and with more kids picking up golf at a younger age there is hope that this next generation of golfers will remain committed to the game throughout their lifetime Still wersquove only scratched the surface in terms of truly understanding todayrsquos juniors We need to delve more deeply into these positive signs which is why the NGF will soon begin an in-depth study the largest of its kind on the Centennials (those born since 1997) Yoursquoll be hearing more about the study and our findings in the months to come

ALLIED ASSOCIATIONS

26

Wersquoll promote the contest with TV and radio spots as well as through print advertisements in GCM and affiliated chapter publications If your chapter publication can help spread the word abou the campaign and contest please contact our marketing and communications team for more information Russell Sypowicz associate director of marketing at rsypowiczgcsaaorg or Craig Smith director of communications and media relations at csmithgcsaaorg

In the end however this campaign is not about the number of entries for a sweepstakes Our goal is to educate golfers about all that superintendents do to provide enjoyment for those playing the game and hopefully to inspire them to reach out to you to say ldquothank yourdquo in person

Several superintendents have shared with me and with our staff about just such instances at their facilities One was Paul Latshaw CGCS and director of grounds operations at Muirfield Village Golf Club in Dublin Ohio the host course for the Memorial Tournament each year

As you probably know Muirfield is Jack Nicklausrsquo pride and joy and Nicklaus was the lead figure in the ldquoThank a Golf Course Superintendentrdquo commercial last year He went out of his way to support our campaign and he was just as gracious when I had the chance to thank him in person He knows how hard Latshaw works

ldquoI always have been a Nicklaus fan even to the point of working some for his design firm for two years early on in my career at Muirfieldrdquo says Latshaw who is in his 13th year aty Muirfield Village ldquoMr Nicklaus has always placed a value on agronomuy and the superintendent I donrsquot know of any other design firm that has had agronomists on staff or as consultants

ldquoSo when Mr Nicklaus took the time to support us and our profession that meant the world to me Irsquove had members too take notice and stop to say lsquothank yoursquo It makes me proud to be a superintendent and I appreciate all that GCSAA is doing to elevate our profession So lsquothank yoursquo GCSAArdquo

No thank you Paul And thank you to all our members who work each day to deliver the best conditions they can for golfers while protecting the environment and our natural resources

new members

ASSOCIATE MEMBERS

Atlantic Irrigation Specialties Inc111 Lafayette AvenueN White Plains NY 10603Phone (800) 878-8873Contact Fred RappEmail frappatlanticirrigationcom Atlantic Irrigation Specialties is a full service Rain Bird golf irrigation distributor supplying eight (8) states in northeast and Mid-Atlantic

Blackburn Mfg Co908 W Hwy 275Neligh NE 68756Phone (800) 942-5816Contact Christa Blackburn-SchindlerEmail infoblackburnflagcom Blackburn Mfg Co is unmatched in quality marking flags with the best customer service in the industry for over 60 years Marking Flags Posting Signs Inverted Marking Paint All Flagging Tape Measuring Tapes Utility location athletic field and pavement striping paint safety zone supplies barricade tape

BUILDERIRRIGATION CONTRACTOR APPLICANT

Diamond Golf International Inc23753 Sonata DriveMurrieta CA 92562-4662Phone (951) 696-0426Contact Salvador RodriguezEmail saulrodriguez82hotmailcom Website wwwdiamondgolfmx Golf course construction agronomist consulting lake building consulting design

PROFESSIONAL MEMBER

Tony Altum ndash AS Altum amp Associates10311 Towne RoadCarmel IN 46032Phone (317) 679-3285Contact Tony AltumEmail taltumasaltumcom Website wwwasaltumcom AS Altum amp Associates has built a reputation in the golfing community as one of the worldrsquos most trusted leaders in irrigation design and consulting

27

2016 Rossi Recipient Jim Moore Retires from USGA

If you know the USGA Green Section then you are bound to have had the pleasure of interacting with Jim or Kay Moore both of whom retired on June 1 2016 Both Jim and Kay joined the USGA Green Section in 1984 as director of the Green Sectionrsquos former Mid-Continent Region and as administrative assistant for the region respectively

Jim Moore has worked in multiple functions over 32 years of dedicated service to the USGA He was instrumental in leading and coordinating the collaboration of the 2004 revision of the USGA Recommendations For a Method of Putting Green Construction Most recently Moore led the USGA Green Section Education and Outreach program During his tenure Moore also provided years of dedicated service as a member of the USGA Green Section Turfgrass and Environmental Research Committee a role in which he will continue after retiring

Both Jim and Kay have made lasting impressions on the USGA and the golf industry through their combined 64 years of service They will be missed by their USGA colleagues and the thousands of golf courses they helped along the way

West Coast Turf Offering Three New Varieties to Minimize Water Use

West Coast Turf has expanded their inventory to include three new drought tolerant varieties West Coast Native Bentgrass (Agrostis pallens)

Hillside Native Fine Fescue and Kurapia turf alternative groundcover for landscape and golf course use

ldquoNative grasses are playing an important role in landscaping with water conservative plants and Kurapia is something exciting and completely different than anything we have ever grown We are constantly looking for the best varieties to minimize water useldquo said John Marman West Coast Turf rsquos vice president of sales and marketing

West Coast Native Bentgrass (Agrostis pallens) is a cool season grass with rich deep green color and withstands light foot traffic It requires half of the water of customary cool season turf and half the mowing and maintenance It can also be left un-mowed creating the floppy look of a natural meadow

Hillside Native Fine Fescue is perfect for relaxed landscapes and slope stabilization It has a deep rootzone thus making it extremely drought tolerant It is slow growing with loose slim leafed blades

Kurupira is a University of California tested drought tolerant turf alternative groundcover Once established it requires less water and little maintenance It grows close to the ground and if left un-mowed is covered with small white sterile flowers most of the year

ldquoWe like that not everyone has to have the exact same looking lawn or green areas These new grasses and the groundcover allow for some diversity and creativity in landscape design You donrsquot have to sacrifice your lawn to be environmentally responsible Choose the right variety and water wiselyrdquo

West Coast Turf is a full-service sod stolonization and hydroseeding company with 5 offices throughout California and Arizona and headquarters in Palm Desert CA West Coast Turf grows more than 30 varieties of natural turf

MOVERS amp SHAPERS

28

GCBAA MEETINGS CALENDAR

2016 Summer MeetingAugust 1-3 2016Hyatt Regency Jersey City - Jersey City NJ

2017 Summer MeetingAugust 8-10 2017Omni Charlotte - Charlotte NC

Future Golf Industry Show SitesFebruary 8-9 2017Orange County Convention Center - Orlando FL

February 7-8 2018Henry B Gonzalez Convention Center - San Antonio TX

MAY 18 2016National Golf Day - Washington DC

Avendra Signs National Agreement with JacobsenAgreement includes all US-based Marriott properties

Jacobsenreg a Textron Inc (NYSE TXT) company recently signed new national account agreement with Avendra

The agreement with Avendra will allow all US-based Marriott properties to purchase Jacobsen equipment at exclusive member pricing Marriott currently has 18 properties with 24 golf course facilities in the United States

Avendra is North Americarsquos leading procurement services provider serving the hospitality and lodging industries Avendra customers gain access to contracts leveraging over $4 billion of annual purchases expert advisory services and in-depth purchasing data and analysis The company is headquartered in Rockville MD and has regional offices throughout North America For more information please call (866)-AVENDRA or visit wwwAvendracom

Avendra selected Jacobsen after the company spent several months testing and reviewing Jacobsenrsquos full line of turf maintenance equipment

ldquoWersquore very excited to be working with Avendra and Marriott propertiesrdquo said David Withers President and CEO of Jacobsen ldquoWe look forward to helping Marriott properties throughout the US present superior conditions for their customersrdquo

movers amp shapers sodseedsoil

Does your company have exciting news to share

Wersquoll help you spread the wordContact Samantha Huff samantha_huffgcbaaorg

or call 402-476-4444

Life is short Sod it

Quality Variety Service

888893-8873westcoastturfcom

Put your trust in West Coast Turf

Featuring over 30+ grasses including bentSt Augustinezoysia bermuda paspalum blue rye kikuyu and fescue

Installation hydroseeding and NEW TopMaker Field recycling leveling dethatching and renovation services available

EQUIPMENT

DEPENDABLE EQUIPMENThellipWHEN amp WHERE YOU NEED IT

Designed exclusively for GCBAA members The Cat Rental Store National Account Rental Program provides access to the industryrsquos largest selection of golf course building renovation and maintenance equipment including specialized attachments More than 500 Cat Rental Store locations nationwide have a full range of equipmentmdashCatreg and other leading brandsmdashwhen and where you need them

To help you and your customers grow the game a portion of every rental will be donated to the GCBAA Foundation to support the participation of underprivileged children in the Sticks for Kids Program

For more information about the range of equipment and the special rental rates available to GCBAA members please Email CatRentalNationalAccountscatcom

copy 2016 Caterpillar All Rights Reserved CAT CATERPILLAR BUILT FOR IT their respective logos ldquoCaterpillar Yellowrdquo the ldquoPower Edgerdquo trade dress as well as corporate and product identity used herein are trademarks of Caterpillar and may not be used without permission

For Dealer Sales Personnel reg

Mini Hydraulic Excavators and Work Tools

Field Reference Guide

3016C 3018C3025C 303C CR3035C CR 304C CR305C CR

CATRENTALSTORECOM

IRRIGATION amp DRAINAGEsodseedsoil

No water hammer issues No over pressure problems No spring turn-ons through cold brittle pipe

Tap into our 50+ years of golf irrigation expertise1-800-345-ISCO

isco-pipecom

AVOID WATER HAZARDS

Install IsCO HDPE GOlf COursE systEms

Surge Guardtrade golf fittings reduces the risk of crotch failure caused by water hammer and cyclic fatigue common with standard Sch 40 fittings in Golf Course and Commercial Irrigation systems

Now Available in 2frac12 inch Tee and 2frac12 inch 90deg 45deg and 22frac12deg Elbows

wwwlascofittingscom

10X Stronger than Schedule 80SURGE GUARDTM

THANK YOU FOR MAKING

US 1 ON TURF

Innovators in proven pumping solutions

for 30 years

800-356-6686 watertronicscom

copy 2016 Lindsay All rights reserved

31

Golf Course BuildersAssociation of America6040 S 58th St Suite D Lincoln NE 68516

ADDRESS SERVICE REQUESTED

PRESORTEDSTANDARD

US POSTAGEPAID

LINCOLN NEPERMIT 40

A000-043303-6 (Profile Golf Ad)Color 4color

Size T - 80 x 1175 B - 85 x 1225 L - 75 x 100

SIZE B GCBAA Newsletter-Earth Shaping News

Contact Us for On-Site Consultation and Soil Evaluation

golfprofileproductscom bull wwwprofilegolfcom bull 8002076457

For any site condition you might face we are here to meet

that challenge Nasty soil Out-of-spec sands Vertical

embankments Near-drought conditions Monsoon rains

As the worldrsquos largest manufacturer of erosion control

turf establishment and soil amendment products Profile is backed

by a team of experts and a global distribution network You

can count on ProfileGolftrade to bring the know-how anywhere

in the world to deliver holistic cost-effective solutions

Meeting your challenges from

every angle

EROSION CONTROL bull VEGETATIVE ESTABLISHMENT bull ROOTZONE DEVELOPMENT

21

Like the foundation of any structure a properly built subgrade is critical to the successful construction of a putting green In many cases building the subgrade is the most difficult part of the process but it also is the most important When building a green to USGA construction guidelines extra care must be taken to create a quality foundation This will allow subsequent construction steps to be accomplished effectively

The USGA Recommendations For a Method of Putting Green Construction state that the subgrade should conform to the general slope of the finished grade Placing grade stakes on 20-foot intervals typically provides enough information to achieve the general contours of the finished green However in cases where extreme precision is required a more intensive staking scheme may be necessary

During shaping every effort should be made to ensure that the subgrade is stable and unlikely to settle or shift If the subgrade is built from fill material it is imperative to build in stages or ldquoliftsrdquo When building in lifts the final subgrade elevation is reached 10-15

feet at a time The soil should be compacted at each stage to eliminate any air pockets and reduce the risk of settling If the subgrade material is wet and resists proper compaction one option is to remove the base soil and spread it out to dry Once the soil dries it can be replaced and used to build a firm subgrade If the soils are inherently unstable it may be necessary to lay geotextile fabric over the finished subgrade to prevent the gravel layer from sinking into the soil However do not cover drainage lines with geotextile fabric install the fabric either beneath the pipes or between the drainage lines

After the subgrade has been shaped smaller equipment generally is used to smooth and further compact the subgrade During this stage any large clods (greater than one inch in diameter) should be eliminated and any low areas where water might accumulate should be filled Cavity walls should be steep enough to prevent large differences in the depth of mix near the edge of the green Vertical walls are easier to create when coring out an existing green while sloped walls are more common when building a new green

A quality subgrade is essential to successful green construction without it all future steps in the construction process will be compromised For more information on putting green construction refer to the USGA Green Sectionrsquos digital collections ldquoBuilding the USGA Green Tips for Successrdquo and ldquoA Guide to Constructing the USGA Putting Greenrdquo Additional resources on putting green construction and other topics can be found on the Course Care section of USGAorg

ALLIED ASSOCIATIONS

A Foundation For Success Tips for Building a USGA Green Subgrade

A quality subgrade is essential to successful green construction (Photo Credit Brett Hochstein)

22

In April CMAA announced the creation of regional one-day summits designed to bring together a clubrsquos General ManagerCEO and the Club President or a Board Member for cooperative education on club leadership and governance The GovernanceLeadership

Summits will provide a structured environment to engage some of the best ideas and practices evident in clubs from around the country

This idea was born out of the successful Pre-Conference Workshop Executive Leadership at a Higher Level presented by Dick Kopplin and Kurt Kuebler CCM Kopplin amp Kuebler LLC The full day workshop in San Diego CA united the clubrsquos General Manager and President for education focusing on key success strategies

CMAArsquos Senior Vice President of Professional Development Jason Koenigsfeld PhD shared ldquoOur members raved about this session and expressed the need to bring this type of education to their boards in their local areas We know it is difficult for board members to travel to our Conference and thus we created six regional and easily accessible workshops for 2016 and early 2017rdquo

The first summit was held June 15 at Baltusrol Golf Club in Springfield NJ with more than 65 club General Managers and Board Members in attendance and hosted by General ManagerCOO Kevin P Vitale CCM

The summit provided a concentrated day of education balancing theory and practice on the topic of Private Club Board Governance and Leadership The day began with Dick Kopplin and Kurt Kuebler CCM of Kopplin amp Kuebler LLC setting the stage for effective governance models and organizational structure Kuebler explored multiple governance topics including organizational health industry trends leading club best practices roles and responsibilities term limits board and committee orientations and board self-evaluations

Kopplin shared ldquoEveryone committed to the GovernanceLeadership Summit concept truly believes this could be a game changer in the private club world Based on the comments over the past few years from the CMAA

Pre-Conference Workshops it has been evident that Club Presidents in particular are eager for this kind of information and education The value of the summits is not only inherent in the educational offerings but the opportunity to network with other Club Presidents and General ManagerCEO to discuss best practices relevant for each participating clubrdquo

The Interactive Panel Discussion on Current Governance Challenges was facilitated by Tom Wallace CCM and included Vitale and John Reid the Treasurer Finance Chair and Board of Governor Baltusrol Golf Club

After lunch and an attendee networking break the focus moved to change and innovation management presented by Jeff McFadden CCM CCE the CEO of the Union League of Philadelphia McFadden tackled the difficulties of forward thinking to meet member needs the evolution of the club industry effective member engagement and how the use of technology can benefit the club

Next CMAA CEO Jeff Morgan FASAE CAE and Jason Koenigsfeld dove into change and evolution and why clubs must evolve The discussion focused on the importance of engagement of multigenerations of members strategically setting up the board and data-driven decisions vs emotional decision making As well Morgan explored several change strategy models ndash VUCA Pestel and Competitive Forces

Dick Kopplin closed out the day with a focus on how General Managers and Board members can work together to building a long-lasting community and share the dayrsquos key take-a-ways Afterwards attendees adjourned for more informal networking hosted at Baltusrol Golf Club

Additional summits will be presented Desert Mountain Club in Scottsdale AZ (August 12) Bent Tree Country Club in Dallas TX (August 26) The Olympic Club in San Francisco CA (September 12) Conway Farms Golf Club in Chicago IL (September 20) and the Atlanta Athletic Club Atlanta GA (January 19 2017) Additional sites are in development for 2017

For more information please visit wwwcmaaorggovernancesummit

CMAA Tees Up Good Governance Through Regional GovernanceLeadership Summits

23

NGCOA

ALLIED ASSOCIATIONS

The NGCOA recently completed the development of a new strategic plan and we would like to share where we currently are And because strategic planning is such a journey as opposed to a race with a clear finish line wersquod also like to give you a sense of whatrsquos to come

A new strategic plan often comes with the hiring of a new leader But our purpose was more than that We decided a new way forward was needed after watching the Great Recession impact your businesses We saw the pressure course owners and operators were under to operate profitably And we understood the new economy forced you to question the value of everything including the value the NGCOA brought to your business

We now have a comprehensive plan designed to achieve our vision of being your most valuable business resource and advocate It centers around three key efforts education advocacy and commerce

On the education front we are already creating additional content to complement Golf Business while providing a deeper dive on subjects most important to you This is taking shape in a robust offering of webinars and podcasts at new educational events and on information-sharing platforms like our highly-successful Accelerate which in addition to its active listserv is already housing a full library of articles whitepapers and more In any form you can be confident the information will be relevant easy to access pragmatic and actionable In short content that makes you smarter and more competitive

We are committing more than ever to protecting our membersrsquo and the industryrsquos best interests For the first time the NGCOA is investing to become the leading advocate for golf courses not only on public policy issues but on intra-industry influences affecting

your business Nowhere is this more evident than in the recent hiring of a director of advocacy to lead this effort Whether working with allied groups to fight regulatory threats or establishing standards to facilitate more favorable relationships with tee-time distributors rest assured ownersrsquo and operatorsrsquo collective voices are being heard

The NGCOA sees its role as being a partner facilitating business activity for members Education and advocacy play roles but there is a specific effort in our plan to build sound progressive programs and services that enhance economic growth and vitality for your business and the industry at large Not unlike a chamber of commerce your association wants to assist in bringing you business That can take many formsmdashthe most obvious being by attracting and developing new players But new food-and-beverage programs creating alternative uses for facilities and more are also key to success The NGCOA team led by our new director of commerce will be developing and bringing these opportunities to members very soon

The strategic process is a journey The best ones donrsquot end up on a bookshelf gathering dust but executed daily and refined based on results Wersquore prepared to do just that

Again this plan was built by listening carefully to what members want and need In doing so the importance of listening and two-way conversations were once again reinforced Therersquos no other way something as important as a strategic plan can be accomplished For that matter therersquos no other way for the NGCOA to fulfill its mission

Joe Rice is the Chief Strategy Officer of the National Golf Course Owners Association

Embarking on a New Journey The NGCOA is instituting a new strategic plan in order to become the most valuable business resource and advocate for golf course owners and operators

24

At this yearrsquos Golf Business Symposium NGF presented our latest findings on the junior golf market a segment that is bigger and more diverse than many observers realize And a group that should give us reasons to be optimistic about the gamersquos future

Today the number of junior golfersmdashdefined as individuals between the ages of 6 and 17 who played at least one round of golf in the past yearmdashis nearly 3 million Twenty years ago in 1995 the number of junior golfers was also nearly 3 million However to assume nothing has changed is to miss a much more interesting story

Between 1995 and 2004 thanks in part to the presence and resonance of Tiger Woods the number of junior golfers shot up reaching a peak of 41 million But beginning in 2005 and due largely to the global economic crisis golf participation in this set fell steadily bottoming out in 2011 at 24 million Since then wersquove seen healthy growth of 25 back to 3 million in 2015

But more important than the overall number is the demographic make-up of those 3 million kids Because in key areas golf is making very important inroads

Females

In 1995 girls made up only 17 of all junior golfers Today they total one third To put that into perspective the overall proportion of female golfers (age 6+) has hovered around 20 percent for as far back as NGF has tracked participation Girls are getting and accepting the message that golf can be both welcoming and fun This would seem to be the result of increased visibility of the LPGA and its young stars as well as innovative programs like LPGA Girls Golf and possibly longer-term effects of Title IX

Non-Caucasians

Similar to the growing proportion of junior girls who played in 2015 the number of non-white juniors has

grown as well Twenty years ago only 1 out of 17 junior golfers was non-Caucasian Today that number is nearly 1 out of 3 Thatrsquos an impressive rise and speaks to the broader appeal of professional golf the power of institutions like The First Tee inclusive programs across the country and demographic changes in the US population

Lest you think these two shifts in demographics also reflect shrinking economic power today two-thirds of all junior golfers come from households making $75000 a rise of nearly 20 from 20 years ago More diversity has come with more spending power and points toward a future golfing population that far more accurately mirrors the countryrsquos population

Starting Younger

And therersquos another trend that could prove beneficial to the industry in the years to come Todayrsquos junior golfers are coming to the game younger There are 50 more junior golfers under age 12 than there were in 1995 This is a good sign because research shows that the age of introduction positively affects the level of engagement

In NGFrsquos recent Millennial research we found that Millennials who started playing before age 14 are nearly twice as likely to become Core golfers (those who play 8 or more rounds a year and account for more than 90 of total rounds and spending) Therersquos also a much stronger level of enjoyment among Millennials who start golf early Four out of five say

The Changing Face of Junior Golf

CONTINUED ON PAGE 26

25

By Rhett Evans CEO

ldquoThank yourdquo is a simple phrase that means so much Yet we often save it for special occasions or for someone who comes to our rescue in a time of need For example I know I donrsquot say ldquothank yourdquo nearly enough to my wife Colleen who

takes care of things at home while Irsquom on the road for GCSAA business

Itrsquos not only an important sentiment to express in our personal relationships though Itrsquos also essential to communicate appreciation in our professional roles Research has shown that employees will work harder when their boss conveys appreciation for their efforts Saying ldquothank yourdquo is a sign of respect for another person and it indicates you donrsquot take that person for granted I hope each of you takes the time to thank your staff for a job well done

Another hope of mine is that golfers have taken the time to thank you for your work in the golf course management profession After all you take care of the biggest and most vital asset any golf facility has ndash the golf course

Perhaps you saw our ldquoThank a Golf Course Superintendentrdquo commercials last year on Golf Channel These spots featured some of the best golfers in the game offering the tag line ldquoIf you love golf like I do thank a golf course superintendentrdquo

This year GCSAA has added celebrities to the lineup of those voicing their thanks for the work you do every day The new commercial features stars such as Grammy Award-winning entertainer Justin Timberlake NFL Hall-of Famer John Elway and NBA Hall-of-Famer Charles Barkley in a 30-second spot airing now through October on Golf Channel

Along with the commercial wersquore running a sweepstakes to take full advantage of the momentum from the ldquoThank a Golf Course Superintendentrdquo campaign The winner will receive a trip for two to the 2016 American Century Celebrity Championship in July in Lake Tahoe Nev Get all the details at wwwgcsaaorgthankasuper

The Value of lsquoThank Yoursquothey enjoy the game ldquovery muchrdquo (thatrsquos 20 higher than among those who started later) and 85 say they are ldquovery likelyrdquo to continue playing as they get older

Perceptions of the game are a strong indicator of enjoyment frequency of play volume of spending and likelihood to continue playing NGFrsquos Millennial research showed that those who start younger have more positive perceptions about the game and fewer negative ones than those who picked up the game later They strongly agree that golf is a good form of exercise a great family activity time well spent a good way to enjoy the outdoors even cool Those younger adopters disagree more strongly with assertions that golf is dull or boring bad for the environment elitist and exclusionary or is an old manrsquos sport

The industry should be encouraged by what wersquore learning about the youngest golfers Golf rsquos efforts to attract more demographically diverse youngsters seem to be working and with more kids picking up golf at a younger age there is hope that this next generation of golfers will remain committed to the game throughout their lifetime Still wersquove only scratched the surface in terms of truly understanding todayrsquos juniors We need to delve more deeply into these positive signs which is why the NGF will soon begin an in-depth study the largest of its kind on the Centennials (those born since 1997) Yoursquoll be hearing more about the study and our findings in the months to come

ALLIED ASSOCIATIONS

26

Wersquoll promote the contest with TV and radio spots as well as through print advertisements in GCM and affiliated chapter publications If your chapter publication can help spread the word abou the campaign and contest please contact our marketing and communications team for more information Russell Sypowicz associate director of marketing at rsypowiczgcsaaorg or Craig Smith director of communications and media relations at csmithgcsaaorg

In the end however this campaign is not about the number of entries for a sweepstakes Our goal is to educate golfers about all that superintendents do to provide enjoyment for those playing the game and hopefully to inspire them to reach out to you to say ldquothank yourdquo in person

Several superintendents have shared with me and with our staff about just such instances at their facilities One was Paul Latshaw CGCS and director of grounds operations at Muirfield Village Golf Club in Dublin Ohio the host course for the Memorial Tournament each year

As you probably know Muirfield is Jack Nicklausrsquo pride and joy and Nicklaus was the lead figure in the ldquoThank a Golf Course Superintendentrdquo commercial last year He went out of his way to support our campaign and he was just as gracious when I had the chance to thank him in person He knows how hard Latshaw works

ldquoI always have been a Nicklaus fan even to the point of working some for his design firm for two years early on in my career at Muirfieldrdquo says Latshaw who is in his 13th year aty Muirfield Village ldquoMr Nicklaus has always placed a value on agronomuy and the superintendent I donrsquot know of any other design firm that has had agronomists on staff or as consultants

ldquoSo when Mr Nicklaus took the time to support us and our profession that meant the world to me Irsquove had members too take notice and stop to say lsquothank yoursquo It makes me proud to be a superintendent and I appreciate all that GCSAA is doing to elevate our profession So lsquothank yoursquo GCSAArdquo

No thank you Paul And thank you to all our members who work each day to deliver the best conditions they can for golfers while protecting the environment and our natural resources

new members

ASSOCIATE MEMBERS

Atlantic Irrigation Specialties Inc111 Lafayette AvenueN White Plains NY 10603Phone (800) 878-8873Contact Fred RappEmail frappatlanticirrigationcom Atlantic Irrigation Specialties is a full service Rain Bird golf irrigation distributor supplying eight (8) states in northeast and Mid-Atlantic

Blackburn Mfg Co908 W Hwy 275Neligh NE 68756Phone (800) 942-5816Contact Christa Blackburn-SchindlerEmail infoblackburnflagcom Blackburn Mfg Co is unmatched in quality marking flags with the best customer service in the industry for over 60 years Marking Flags Posting Signs Inverted Marking Paint All Flagging Tape Measuring Tapes Utility location athletic field and pavement striping paint safety zone supplies barricade tape

BUILDERIRRIGATION CONTRACTOR APPLICANT

Diamond Golf International Inc23753 Sonata DriveMurrieta CA 92562-4662Phone (951) 696-0426Contact Salvador RodriguezEmail saulrodriguez82hotmailcom Website wwwdiamondgolfmx Golf course construction agronomist consulting lake building consulting design

PROFESSIONAL MEMBER

Tony Altum ndash AS Altum amp Associates10311 Towne RoadCarmel IN 46032Phone (317) 679-3285Contact Tony AltumEmail taltumasaltumcom Website wwwasaltumcom AS Altum amp Associates has built a reputation in the golfing community as one of the worldrsquos most trusted leaders in irrigation design and consulting

27

2016 Rossi Recipient Jim Moore Retires from USGA

If you know the USGA Green Section then you are bound to have had the pleasure of interacting with Jim or Kay Moore both of whom retired on June 1 2016 Both Jim and Kay joined the USGA Green Section in 1984 as director of the Green Sectionrsquos former Mid-Continent Region and as administrative assistant for the region respectively

Jim Moore has worked in multiple functions over 32 years of dedicated service to the USGA He was instrumental in leading and coordinating the collaboration of the 2004 revision of the USGA Recommendations For a Method of Putting Green Construction Most recently Moore led the USGA Green Section Education and Outreach program During his tenure Moore also provided years of dedicated service as a member of the USGA Green Section Turfgrass and Environmental Research Committee a role in which he will continue after retiring

Both Jim and Kay have made lasting impressions on the USGA and the golf industry through their combined 64 years of service They will be missed by their USGA colleagues and the thousands of golf courses they helped along the way

West Coast Turf Offering Three New Varieties to Minimize Water Use

West Coast Turf has expanded their inventory to include three new drought tolerant varieties West Coast Native Bentgrass (Agrostis pallens)

Hillside Native Fine Fescue and Kurapia turf alternative groundcover for landscape and golf course use

ldquoNative grasses are playing an important role in landscaping with water conservative plants and Kurapia is something exciting and completely different than anything we have ever grown We are constantly looking for the best varieties to minimize water useldquo said John Marman West Coast Turf rsquos vice president of sales and marketing

West Coast Native Bentgrass (Agrostis pallens) is a cool season grass with rich deep green color and withstands light foot traffic It requires half of the water of customary cool season turf and half the mowing and maintenance It can also be left un-mowed creating the floppy look of a natural meadow

Hillside Native Fine Fescue is perfect for relaxed landscapes and slope stabilization It has a deep rootzone thus making it extremely drought tolerant It is slow growing with loose slim leafed blades

Kurupira is a University of California tested drought tolerant turf alternative groundcover Once established it requires less water and little maintenance It grows close to the ground and if left un-mowed is covered with small white sterile flowers most of the year

ldquoWe like that not everyone has to have the exact same looking lawn or green areas These new grasses and the groundcover allow for some diversity and creativity in landscape design You donrsquot have to sacrifice your lawn to be environmentally responsible Choose the right variety and water wiselyrdquo

West Coast Turf is a full-service sod stolonization and hydroseeding company with 5 offices throughout California and Arizona and headquarters in Palm Desert CA West Coast Turf grows more than 30 varieties of natural turf

MOVERS amp SHAPERS

28

GCBAA MEETINGS CALENDAR

2016 Summer MeetingAugust 1-3 2016Hyatt Regency Jersey City - Jersey City NJ

2017 Summer MeetingAugust 8-10 2017Omni Charlotte - Charlotte NC

Future Golf Industry Show SitesFebruary 8-9 2017Orange County Convention Center - Orlando FL

February 7-8 2018Henry B Gonzalez Convention Center - San Antonio TX

MAY 18 2016National Golf Day - Washington DC

Avendra Signs National Agreement with JacobsenAgreement includes all US-based Marriott properties

Jacobsenreg a Textron Inc (NYSE TXT) company recently signed new national account agreement with Avendra

The agreement with Avendra will allow all US-based Marriott properties to purchase Jacobsen equipment at exclusive member pricing Marriott currently has 18 properties with 24 golf course facilities in the United States

Avendra is North Americarsquos leading procurement services provider serving the hospitality and lodging industries Avendra customers gain access to contracts leveraging over $4 billion of annual purchases expert advisory services and in-depth purchasing data and analysis The company is headquartered in Rockville MD and has regional offices throughout North America For more information please call (866)-AVENDRA or visit wwwAvendracom

Avendra selected Jacobsen after the company spent several months testing and reviewing Jacobsenrsquos full line of turf maintenance equipment

ldquoWersquore very excited to be working with Avendra and Marriott propertiesrdquo said David Withers President and CEO of Jacobsen ldquoWe look forward to helping Marriott properties throughout the US present superior conditions for their customersrdquo

movers amp shapers sodseedsoil

Does your company have exciting news to share

Wersquoll help you spread the wordContact Samantha Huff samantha_huffgcbaaorg

or call 402-476-4444

Life is short Sod it

Quality Variety Service

888893-8873westcoastturfcom

Put your trust in West Coast Turf

Featuring over 30+ grasses including bentSt Augustinezoysia bermuda paspalum blue rye kikuyu and fescue

Installation hydroseeding and NEW TopMaker Field recycling leveling dethatching and renovation services available

EQUIPMENT

DEPENDABLE EQUIPMENThellipWHEN amp WHERE YOU NEED IT

Designed exclusively for GCBAA members The Cat Rental Store National Account Rental Program provides access to the industryrsquos largest selection of golf course building renovation and maintenance equipment including specialized attachments More than 500 Cat Rental Store locations nationwide have a full range of equipmentmdashCatreg and other leading brandsmdashwhen and where you need them

To help you and your customers grow the game a portion of every rental will be donated to the GCBAA Foundation to support the participation of underprivileged children in the Sticks for Kids Program

For more information about the range of equipment and the special rental rates available to GCBAA members please Email CatRentalNationalAccountscatcom

copy 2016 Caterpillar All Rights Reserved CAT CATERPILLAR BUILT FOR IT their respective logos ldquoCaterpillar Yellowrdquo the ldquoPower Edgerdquo trade dress as well as corporate and product identity used herein are trademarks of Caterpillar and may not be used without permission

For Dealer Sales Personnel reg

Mini Hydraulic Excavators and Work Tools

Field Reference Guide

3016C 3018C3025C 303C CR3035C CR 304C CR305C CR

CATRENTALSTORECOM

IRRIGATION amp DRAINAGEsodseedsoil

No water hammer issues No over pressure problems No spring turn-ons through cold brittle pipe

Tap into our 50+ years of golf irrigation expertise1-800-345-ISCO

isco-pipecom

AVOID WATER HAZARDS

Install IsCO HDPE GOlf COursE systEms

Surge Guardtrade golf fittings reduces the risk of crotch failure caused by water hammer and cyclic fatigue common with standard Sch 40 fittings in Golf Course and Commercial Irrigation systems

Now Available in 2frac12 inch Tee and 2frac12 inch 90deg 45deg and 22frac12deg Elbows

wwwlascofittingscom

10X Stronger than Schedule 80SURGE GUARDTM

THANK YOU FOR MAKING

US 1 ON TURF

Innovators in proven pumping solutions

for 30 years

800-356-6686 watertronicscom

copy 2016 Lindsay All rights reserved

31

Golf Course BuildersAssociation of America6040 S 58th St Suite D Lincoln NE 68516

ADDRESS SERVICE REQUESTED

PRESORTEDSTANDARD

US POSTAGEPAID

LINCOLN NEPERMIT 40

Like the foundation of any structure a properly built subgrade is critical to the successful construction of a putting green In many cases building the subgrade is the most difficult part of the process but it also is the most important When building a green to USGA construction guidelines extra care must be taken to create a quality foundation This will allow subsequent construction steps to be accomplished effectively

The USGA Recommendations For a Method of Putting Green Construction state that the subgrade should conform to the general slope of the finished grade Placing grade stakes on 20-foot intervals typically provides enough information to achieve the general contours of the finished green However in cases where extreme precision is required a more intensive staking scheme may be necessary

During shaping every effort should be made to ensure that the subgrade is stable and unlikely to settle or shift If the subgrade is built from fill material it is imperative to build in stages or ldquoliftsrdquo When building in lifts the final subgrade elevation is reached 10-15

feet at a time The soil should be compacted at each stage to eliminate any air pockets and reduce the risk of settling If the subgrade material is wet and resists proper compaction one option is to remove the base soil and spread it out to dry Once the soil dries it can be replaced and used to build a firm subgrade If the soils are inherently unstable it may be necessary to lay geotextile fabric over the finished subgrade to prevent the gravel layer from sinking into the soil However do not cover drainage lines with geotextile fabric install the fabric either beneath the pipes or between the drainage lines

After the subgrade has been shaped smaller equipment generally is used to smooth and further compact the subgrade During this stage any large clods (greater than one inch in diameter) should be eliminated and any low areas where water might accumulate should be filled Cavity walls should be steep enough to prevent large differences in the depth of mix near the edge of the green Vertical walls are easier to create when coring out an existing green while sloped walls are more common when building a new green

A quality subgrade is essential to successful green construction without it all future steps in the construction process will be compromised For more information on putting green construction refer to the USGA Green Sectionrsquos digital collections ldquoBuilding the USGA Green Tips for Successrdquo and ldquoA Guide to Constructing the USGA Putting Greenrdquo Additional resources on putting green construction and other topics can be found on the Course Care section of USGAorg

ALLIED ASSOCIATIONS

A Foundation For Success Tips for Building a USGA Green Subgrade

A quality subgrade is essential to successful green construction (Photo Credit Brett Hochstein)

22

In April CMAA announced the creation of regional one-day summits designed to bring together a clubrsquos General ManagerCEO and the Club President or a Board Member for cooperative education on club leadership and governance The GovernanceLeadership

Summits will provide a structured environment to engage some of the best ideas and practices evident in clubs from around the country

This idea was born out of the successful Pre-Conference Workshop Executive Leadership at a Higher Level presented by Dick Kopplin and Kurt Kuebler CCM Kopplin amp Kuebler LLC The full day workshop in San Diego CA united the clubrsquos General Manager and President for education focusing on key success strategies

CMAArsquos Senior Vice President of Professional Development Jason Koenigsfeld PhD shared ldquoOur members raved about this session and expressed the need to bring this type of education to their boards in their local areas We know it is difficult for board members to travel to our Conference and thus we created six regional and easily accessible workshops for 2016 and early 2017rdquo

The first summit was held June 15 at Baltusrol Golf Club in Springfield NJ with more than 65 club General Managers and Board Members in attendance and hosted by General ManagerCOO Kevin P Vitale CCM

The summit provided a concentrated day of education balancing theory and practice on the topic of Private Club Board Governance and Leadership The day began with Dick Kopplin and Kurt Kuebler CCM of Kopplin amp Kuebler LLC setting the stage for effective governance models and organizational structure Kuebler explored multiple governance topics including organizational health industry trends leading club best practices roles and responsibilities term limits board and committee orientations and board self-evaluations

Kopplin shared ldquoEveryone committed to the GovernanceLeadership Summit concept truly believes this could be a game changer in the private club world Based on the comments over the past few years from the CMAA

Pre-Conference Workshops it has been evident that Club Presidents in particular are eager for this kind of information and education The value of the summits is not only inherent in the educational offerings but the opportunity to network with other Club Presidents and General ManagerCEO to discuss best practices relevant for each participating clubrdquo

The Interactive Panel Discussion on Current Governance Challenges was facilitated by Tom Wallace CCM and included Vitale and John Reid the Treasurer Finance Chair and Board of Governor Baltusrol Golf Club

After lunch and an attendee networking break the focus moved to change and innovation management presented by Jeff McFadden CCM CCE the CEO of the Union League of Philadelphia McFadden tackled the difficulties of forward thinking to meet member needs the evolution of the club industry effective member engagement and how the use of technology can benefit the club

Next CMAA CEO Jeff Morgan FASAE CAE and Jason Koenigsfeld dove into change and evolution and why clubs must evolve The discussion focused on the importance of engagement of multigenerations of members strategically setting up the board and data-driven decisions vs emotional decision making As well Morgan explored several change strategy models ndash VUCA Pestel and Competitive Forces

Dick Kopplin closed out the day with a focus on how General Managers and Board members can work together to building a long-lasting community and share the dayrsquos key take-a-ways Afterwards attendees adjourned for more informal networking hosted at Baltusrol Golf Club

Additional summits will be presented Desert Mountain Club in Scottsdale AZ (August 12) Bent Tree Country Club in Dallas TX (August 26) The Olympic Club in San Francisco CA (September 12) Conway Farms Golf Club in Chicago IL (September 20) and the Atlanta Athletic Club Atlanta GA (January 19 2017) Additional sites are in development for 2017

For more information please visit wwwcmaaorggovernancesummit

CMAA Tees Up Good Governance Through Regional GovernanceLeadership Summits

23

NGCOA

ALLIED ASSOCIATIONS

The NGCOA recently completed the development of a new strategic plan and we would like to share where we currently are And because strategic planning is such a journey as opposed to a race with a clear finish line wersquod also like to give you a sense of whatrsquos to come

A new strategic plan often comes with the hiring of a new leader But our purpose was more than that We decided a new way forward was needed after watching the Great Recession impact your businesses We saw the pressure course owners and operators were under to operate profitably And we understood the new economy forced you to question the value of everything including the value the NGCOA brought to your business

We now have a comprehensive plan designed to achieve our vision of being your most valuable business resource and advocate It centers around three key efforts education advocacy and commerce

On the education front we are already creating additional content to complement Golf Business while providing a deeper dive on subjects most important to you This is taking shape in a robust offering of webinars and podcasts at new educational events and on information-sharing platforms like our highly-successful Accelerate which in addition to its active listserv is already housing a full library of articles whitepapers and more In any form you can be confident the information will be relevant easy to access pragmatic and actionable In short content that makes you smarter and more competitive

We are committing more than ever to protecting our membersrsquo and the industryrsquos best interests For the first time the NGCOA is investing to become the leading advocate for golf courses not only on public policy issues but on intra-industry influences affecting

your business Nowhere is this more evident than in the recent hiring of a director of advocacy to lead this effort Whether working with allied groups to fight regulatory threats or establishing standards to facilitate more favorable relationships with tee-time distributors rest assured ownersrsquo and operatorsrsquo collective voices are being heard

The NGCOA sees its role as being a partner facilitating business activity for members Education and advocacy play roles but there is a specific effort in our plan to build sound progressive programs and services that enhance economic growth and vitality for your business and the industry at large Not unlike a chamber of commerce your association wants to assist in bringing you business That can take many formsmdashthe most obvious being by attracting and developing new players But new food-and-beverage programs creating alternative uses for facilities and more are also key to success The NGCOA team led by our new director of commerce will be developing and bringing these opportunities to members very soon

The strategic process is a journey The best ones donrsquot end up on a bookshelf gathering dust but executed daily and refined based on results Wersquore prepared to do just that

Again this plan was built by listening carefully to what members want and need In doing so the importance of listening and two-way conversations were once again reinforced Therersquos no other way something as important as a strategic plan can be accomplished For that matter therersquos no other way for the NGCOA to fulfill its mission

Joe Rice is the Chief Strategy Officer of the National Golf Course Owners Association

Embarking on a New Journey The NGCOA is instituting a new strategic plan in order to become the most valuable business resource and advocate for golf course owners and operators

24

At this yearrsquos Golf Business Symposium NGF presented our latest findings on the junior golf market a segment that is bigger and more diverse than many observers realize And a group that should give us reasons to be optimistic about the gamersquos future

Today the number of junior golfersmdashdefined as individuals between the ages of 6 and 17 who played at least one round of golf in the past yearmdashis nearly 3 million Twenty years ago in 1995 the number of junior golfers was also nearly 3 million However to assume nothing has changed is to miss a much more interesting story

Between 1995 and 2004 thanks in part to the presence and resonance of Tiger Woods the number of junior golfers shot up reaching a peak of 41 million But beginning in 2005 and due largely to the global economic crisis golf participation in this set fell steadily bottoming out in 2011 at 24 million Since then wersquove seen healthy growth of 25 back to 3 million in 2015

But more important than the overall number is the demographic make-up of those 3 million kids Because in key areas golf is making very important inroads

Females

In 1995 girls made up only 17 of all junior golfers Today they total one third To put that into perspective the overall proportion of female golfers (age 6+) has hovered around 20 percent for as far back as NGF has tracked participation Girls are getting and accepting the message that golf can be both welcoming and fun This would seem to be the result of increased visibility of the LPGA and its young stars as well as innovative programs like LPGA Girls Golf and possibly longer-term effects of Title IX

Non-Caucasians

Similar to the growing proportion of junior girls who played in 2015 the number of non-white juniors has

grown as well Twenty years ago only 1 out of 17 junior golfers was non-Caucasian Today that number is nearly 1 out of 3 Thatrsquos an impressive rise and speaks to the broader appeal of professional golf the power of institutions like The First Tee inclusive programs across the country and demographic changes in the US population

Lest you think these two shifts in demographics also reflect shrinking economic power today two-thirds of all junior golfers come from households making $75000 a rise of nearly 20 from 20 years ago More diversity has come with more spending power and points toward a future golfing population that far more accurately mirrors the countryrsquos population

Starting Younger

And therersquos another trend that could prove beneficial to the industry in the years to come Todayrsquos junior golfers are coming to the game younger There are 50 more junior golfers under age 12 than there were in 1995 This is a good sign because research shows that the age of introduction positively affects the level of engagement

In NGFrsquos recent Millennial research we found that Millennials who started playing before age 14 are nearly twice as likely to become Core golfers (those who play 8 or more rounds a year and account for more than 90 of total rounds and spending) Therersquos also a much stronger level of enjoyment among Millennials who start golf early Four out of five say

The Changing Face of Junior Golf

CONTINUED ON PAGE 26

25

By Rhett Evans CEO

ldquoThank yourdquo is a simple phrase that means so much Yet we often save it for special occasions or for someone who comes to our rescue in a time of need For example I know I donrsquot say ldquothank yourdquo nearly enough to my wife Colleen who

takes care of things at home while Irsquom on the road for GCSAA business

Itrsquos not only an important sentiment to express in our personal relationships though Itrsquos also essential to communicate appreciation in our professional roles Research has shown that employees will work harder when their boss conveys appreciation for their efforts Saying ldquothank yourdquo is a sign of respect for another person and it indicates you donrsquot take that person for granted I hope each of you takes the time to thank your staff for a job well done

Another hope of mine is that golfers have taken the time to thank you for your work in the golf course management profession After all you take care of the biggest and most vital asset any golf facility has ndash the golf course

Perhaps you saw our ldquoThank a Golf Course Superintendentrdquo commercials last year on Golf Channel These spots featured some of the best golfers in the game offering the tag line ldquoIf you love golf like I do thank a golf course superintendentrdquo

This year GCSAA has added celebrities to the lineup of those voicing their thanks for the work you do every day The new commercial features stars such as Grammy Award-winning entertainer Justin Timberlake NFL Hall-of Famer John Elway and NBA Hall-of-Famer Charles Barkley in a 30-second spot airing now through October on Golf Channel

Along with the commercial wersquore running a sweepstakes to take full advantage of the momentum from the ldquoThank a Golf Course Superintendentrdquo campaign The winner will receive a trip for two to the 2016 American Century Celebrity Championship in July in Lake Tahoe Nev Get all the details at wwwgcsaaorgthankasuper

The Value of lsquoThank Yoursquothey enjoy the game ldquovery muchrdquo (thatrsquos 20 higher than among those who started later) and 85 say they are ldquovery likelyrdquo to continue playing as they get older

Perceptions of the game are a strong indicator of enjoyment frequency of play volume of spending and likelihood to continue playing NGFrsquos Millennial research showed that those who start younger have more positive perceptions about the game and fewer negative ones than those who picked up the game later They strongly agree that golf is a good form of exercise a great family activity time well spent a good way to enjoy the outdoors even cool Those younger adopters disagree more strongly with assertions that golf is dull or boring bad for the environment elitist and exclusionary or is an old manrsquos sport

The industry should be encouraged by what wersquore learning about the youngest golfers Golf rsquos efforts to attract more demographically diverse youngsters seem to be working and with more kids picking up golf at a younger age there is hope that this next generation of golfers will remain committed to the game throughout their lifetime Still wersquove only scratched the surface in terms of truly understanding todayrsquos juniors We need to delve more deeply into these positive signs which is why the NGF will soon begin an in-depth study the largest of its kind on the Centennials (those born since 1997) Yoursquoll be hearing more about the study and our findings in the months to come

ALLIED ASSOCIATIONS

26

Wersquoll promote the contest with TV and radio spots as well as through print advertisements in GCM and affiliated chapter publications If your chapter publication can help spread the word abou the campaign and contest please contact our marketing and communications team for more information Russell Sypowicz associate director of marketing at rsypowiczgcsaaorg or Craig Smith director of communications and media relations at csmithgcsaaorg

In the end however this campaign is not about the number of entries for a sweepstakes Our goal is to educate golfers about all that superintendents do to provide enjoyment for those playing the game and hopefully to inspire them to reach out to you to say ldquothank yourdquo in person

Several superintendents have shared with me and with our staff about just such instances at their facilities One was Paul Latshaw CGCS and director of grounds operations at Muirfield Village Golf Club in Dublin Ohio the host course for the Memorial Tournament each year

As you probably know Muirfield is Jack Nicklausrsquo pride and joy and Nicklaus was the lead figure in the ldquoThank a Golf Course Superintendentrdquo commercial last year He went out of his way to support our campaign and he was just as gracious when I had the chance to thank him in person He knows how hard Latshaw works

ldquoI always have been a Nicklaus fan even to the point of working some for his design firm for two years early on in my career at Muirfieldrdquo says Latshaw who is in his 13th year aty Muirfield Village ldquoMr Nicklaus has always placed a value on agronomuy and the superintendent I donrsquot know of any other design firm that has had agronomists on staff or as consultants

ldquoSo when Mr Nicklaus took the time to support us and our profession that meant the world to me Irsquove had members too take notice and stop to say lsquothank yoursquo It makes me proud to be a superintendent and I appreciate all that GCSAA is doing to elevate our profession So lsquothank yoursquo GCSAArdquo

No thank you Paul And thank you to all our members who work each day to deliver the best conditions they can for golfers while protecting the environment and our natural resources

new members

ASSOCIATE MEMBERS

Atlantic Irrigation Specialties Inc111 Lafayette AvenueN White Plains NY 10603Phone (800) 878-8873Contact Fred RappEmail frappatlanticirrigationcom Atlantic Irrigation Specialties is a full service Rain Bird golf irrigation distributor supplying eight (8) states in northeast and Mid-Atlantic

Blackburn Mfg Co908 W Hwy 275Neligh NE 68756Phone (800) 942-5816Contact Christa Blackburn-SchindlerEmail infoblackburnflagcom Blackburn Mfg Co is unmatched in quality marking flags with the best customer service in the industry for over 60 years Marking Flags Posting Signs Inverted Marking Paint All Flagging Tape Measuring Tapes Utility location athletic field and pavement striping paint safety zone supplies barricade tape

BUILDERIRRIGATION CONTRACTOR APPLICANT

Diamond Golf International Inc23753 Sonata DriveMurrieta CA 92562-4662Phone (951) 696-0426Contact Salvador RodriguezEmail saulrodriguez82hotmailcom Website wwwdiamondgolfmx Golf course construction agronomist consulting lake building consulting design

PROFESSIONAL MEMBER

Tony Altum ndash AS Altum amp Associates10311 Towne RoadCarmel IN 46032Phone (317) 679-3285Contact Tony AltumEmail taltumasaltumcom Website wwwasaltumcom AS Altum amp Associates has built a reputation in the golfing community as one of the worldrsquos most trusted leaders in irrigation design and consulting

27

2016 Rossi Recipient Jim Moore Retires from USGA

If you know the USGA Green Section then you are bound to have had the pleasure of interacting with Jim or Kay Moore both of whom retired on June 1 2016 Both Jim and Kay joined the USGA Green Section in 1984 as director of the Green Sectionrsquos former Mid-Continent Region and as administrative assistant for the region respectively

Jim Moore has worked in multiple functions over 32 years of dedicated service to the USGA He was instrumental in leading and coordinating the collaboration of the 2004 revision of the USGA Recommendations For a Method of Putting Green Construction Most recently Moore led the USGA Green Section Education and Outreach program During his tenure Moore also provided years of dedicated service as a member of the USGA Green Section Turfgrass and Environmental Research Committee a role in which he will continue after retiring

Both Jim and Kay have made lasting impressions on the USGA and the golf industry through their combined 64 years of service They will be missed by their USGA colleagues and the thousands of golf courses they helped along the way

West Coast Turf Offering Three New Varieties to Minimize Water Use

West Coast Turf has expanded their inventory to include three new drought tolerant varieties West Coast Native Bentgrass (Agrostis pallens)

Hillside Native Fine Fescue and Kurapia turf alternative groundcover for landscape and golf course use

ldquoNative grasses are playing an important role in landscaping with water conservative plants and Kurapia is something exciting and completely different than anything we have ever grown We are constantly looking for the best varieties to minimize water useldquo said John Marman West Coast Turf rsquos vice president of sales and marketing

West Coast Native Bentgrass (Agrostis pallens) is a cool season grass with rich deep green color and withstands light foot traffic It requires half of the water of customary cool season turf and half the mowing and maintenance It can also be left un-mowed creating the floppy look of a natural meadow

Hillside Native Fine Fescue is perfect for relaxed landscapes and slope stabilization It has a deep rootzone thus making it extremely drought tolerant It is slow growing with loose slim leafed blades

Kurupira is a University of California tested drought tolerant turf alternative groundcover Once established it requires less water and little maintenance It grows close to the ground and if left un-mowed is covered with small white sterile flowers most of the year

ldquoWe like that not everyone has to have the exact same looking lawn or green areas These new grasses and the groundcover allow for some diversity and creativity in landscape design You donrsquot have to sacrifice your lawn to be environmentally responsible Choose the right variety and water wiselyrdquo

West Coast Turf is a full-service sod stolonization and hydroseeding company with 5 offices throughout California and Arizona and headquarters in Palm Desert CA West Coast Turf grows more than 30 varieties of natural turf

MOVERS amp SHAPERS

28

GCBAA MEETINGS CALENDAR

2016 Summer MeetingAugust 1-3 2016Hyatt Regency Jersey City - Jersey City NJ

2017 Summer MeetingAugust 8-10 2017Omni Charlotte - Charlotte NC

Future Golf Industry Show SitesFebruary 8-9 2017Orange County Convention Center - Orlando FL

February 7-8 2018Henry B Gonzalez Convention Center - San Antonio TX

MAY 18 2016National Golf Day - Washington DC

Avendra Signs National Agreement with JacobsenAgreement includes all US-based Marriott properties

Jacobsenreg a Textron Inc (NYSE TXT) company recently signed new national account agreement with Avendra

The agreement with Avendra will allow all US-based Marriott properties to purchase Jacobsen equipment at exclusive member pricing Marriott currently has 18 properties with 24 golf course facilities in the United States

Avendra is North Americarsquos leading procurement services provider serving the hospitality and lodging industries Avendra customers gain access to contracts leveraging over $4 billion of annual purchases expert advisory services and in-depth purchasing data and analysis The company is headquartered in Rockville MD and has regional offices throughout North America For more information please call (866)-AVENDRA or visit wwwAvendracom

Avendra selected Jacobsen after the company spent several months testing and reviewing Jacobsenrsquos full line of turf maintenance equipment

ldquoWersquore very excited to be working with Avendra and Marriott propertiesrdquo said David Withers President and CEO of Jacobsen ldquoWe look forward to helping Marriott properties throughout the US present superior conditions for their customersrdquo

movers amp shapers sodseedsoil

Does your company have exciting news to share

Wersquoll help you spread the wordContact Samantha Huff samantha_huffgcbaaorg

or call 402-476-4444

Life is short Sod it

Quality Variety Service

888893-8873westcoastturfcom

Put your trust in West Coast Turf

Featuring over 30+ grasses including bentSt Augustinezoysia bermuda paspalum blue rye kikuyu and fescue

Installation hydroseeding and NEW TopMaker Field recycling leveling dethatching and renovation services available

EQUIPMENT

DEPENDABLE EQUIPMENThellipWHEN amp WHERE YOU NEED IT

Designed exclusively for GCBAA members The Cat Rental Store National Account Rental Program provides access to the industryrsquos largest selection of golf course building renovation and maintenance equipment including specialized attachments More than 500 Cat Rental Store locations nationwide have a full range of equipmentmdashCatreg and other leading brandsmdashwhen and where you need them

To help you and your customers grow the game a portion of every rental will be donated to the GCBAA Foundation to support the participation of underprivileged children in the Sticks for Kids Program

For more information about the range of equipment and the special rental rates available to GCBAA members please Email CatRentalNationalAccountscatcom

copy 2016 Caterpillar All Rights Reserved CAT CATERPILLAR BUILT FOR IT their respective logos ldquoCaterpillar Yellowrdquo the ldquoPower Edgerdquo trade dress as well as corporate and product identity used herein are trademarks of Caterpillar and may not be used without permission

For Dealer Sales Personnel reg

Mini Hydraulic Excavators and Work Tools

Field Reference Guide

3016C 3018C3025C 303C CR3035C CR 304C CR305C CR

CATRENTALSTORECOM

IRRIGATION amp DRAINAGEsodseedsoil

No water hammer issues No over pressure problems No spring turn-ons through cold brittle pipe

Tap into our 50+ years of golf irrigation expertise1-800-345-ISCO

isco-pipecom

AVOID WATER HAZARDS

Install IsCO HDPE GOlf COursE systEms

Surge Guardtrade golf fittings reduces the risk of crotch failure caused by water hammer and cyclic fatigue common with standard Sch 40 fittings in Golf Course and Commercial Irrigation systems

Now Available in 2frac12 inch Tee and 2frac12 inch 90deg 45deg and 22frac12deg Elbows

wwwlascofittingscom

10X Stronger than Schedule 80SURGE GUARDTM

THANK YOU FOR MAKING

US 1 ON TURF

Innovators in proven pumping solutions

for 30 years

800-356-6686 watertronicscom

copy 2016 Lindsay All rights reserved

31

Golf Course BuildersAssociation of America6040 S 58th St Suite D Lincoln NE 68516

ADDRESS SERVICE REQUESTED

PRESORTEDSTANDARD

US POSTAGEPAID

LINCOLN NEPERMIT 40

In April CMAA announced the creation of regional one-day summits designed to bring together a clubrsquos General ManagerCEO and the Club President or a Board Member for cooperative education on club leadership and governance The GovernanceLeadership

Summits will provide a structured environment to engage some of the best ideas and practices evident in clubs from around the country

This idea was born out of the successful Pre-Conference Workshop Executive Leadership at a Higher Level presented by Dick Kopplin and Kurt Kuebler CCM Kopplin amp Kuebler LLC The full day workshop in San Diego CA united the clubrsquos General Manager and President for education focusing on key success strategies

CMAArsquos Senior Vice President of Professional Development Jason Koenigsfeld PhD shared ldquoOur members raved about this session and expressed the need to bring this type of education to their boards in their local areas We know it is difficult for board members to travel to our Conference and thus we created six regional and easily accessible workshops for 2016 and early 2017rdquo

The first summit was held June 15 at Baltusrol Golf Club in Springfield NJ with more than 65 club General Managers and Board Members in attendance and hosted by General ManagerCOO Kevin P Vitale CCM

The summit provided a concentrated day of education balancing theory and practice on the topic of Private Club Board Governance and Leadership The day began with Dick Kopplin and Kurt Kuebler CCM of Kopplin amp Kuebler LLC setting the stage for effective governance models and organizational structure Kuebler explored multiple governance topics including organizational health industry trends leading club best practices roles and responsibilities term limits board and committee orientations and board self-evaluations

Kopplin shared ldquoEveryone committed to the GovernanceLeadership Summit concept truly believes this could be a game changer in the private club world Based on the comments over the past few years from the CMAA

Pre-Conference Workshops it has been evident that Club Presidents in particular are eager for this kind of information and education The value of the summits is not only inherent in the educational offerings but the opportunity to network with other Club Presidents and General ManagerCEO to discuss best practices relevant for each participating clubrdquo

The Interactive Panel Discussion on Current Governance Challenges was facilitated by Tom Wallace CCM and included Vitale and John Reid the Treasurer Finance Chair and Board of Governor Baltusrol Golf Club

After lunch and an attendee networking break the focus moved to change and innovation management presented by Jeff McFadden CCM CCE the CEO of the Union League of Philadelphia McFadden tackled the difficulties of forward thinking to meet member needs the evolution of the club industry effective member engagement and how the use of technology can benefit the club

Next CMAA CEO Jeff Morgan FASAE CAE and Jason Koenigsfeld dove into change and evolution and why clubs must evolve The discussion focused on the importance of engagement of multigenerations of members strategically setting up the board and data-driven decisions vs emotional decision making As well Morgan explored several change strategy models ndash VUCA Pestel and Competitive Forces

Dick Kopplin closed out the day with a focus on how General Managers and Board members can work together to building a long-lasting community and share the dayrsquos key take-a-ways Afterwards attendees adjourned for more informal networking hosted at Baltusrol Golf Club

Additional summits will be presented Desert Mountain Club in Scottsdale AZ (August 12) Bent Tree Country Club in Dallas TX (August 26) The Olympic Club in San Francisco CA (September 12) Conway Farms Golf Club in Chicago IL (September 20) and the Atlanta Athletic Club Atlanta GA (January 19 2017) Additional sites are in development for 2017

For more information please visit wwwcmaaorggovernancesummit

CMAA Tees Up Good Governance Through Regional GovernanceLeadership Summits

23

NGCOA

ALLIED ASSOCIATIONS

The NGCOA recently completed the development of a new strategic plan and we would like to share where we currently are And because strategic planning is such a journey as opposed to a race with a clear finish line wersquod also like to give you a sense of whatrsquos to come

A new strategic plan often comes with the hiring of a new leader But our purpose was more than that We decided a new way forward was needed after watching the Great Recession impact your businesses We saw the pressure course owners and operators were under to operate profitably And we understood the new economy forced you to question the value of everything including the value the NGCOA brought to your business

We now have a comprehensive plan designed to achieve our vision of being your most valuable business resource and advocate It centers around three key efforts education advocacy and commerce

On the education front we are already creating additional content to complement Golf Business while providing a deeper dive on subjects most important to you This is taking shape in a robust offering of webinars and podcasts at new educational events and on information-sharing platforms like our highly-successful Accelerate which in addition to its active listserv is already housing a full library of articles whitepapers and more In any form you can be confident the information will be relevant easy to access pragmatic and actionable In short content that makes you smarter and more competitive

We are committing more than ever to protecting our membersrsquo and the industryrsquos best interests For the first time the NGCOA is investing to become the leading advocate for golf courses not only on public policy issues but on intra-industry influences affecting

your business Nowhere is this more evident than in the recent hiring of a director of advocacy to lead this effort Whether working with allied groups to fight regulatory threats or establishing standards to facilitate more favorable relationships with tee-time distributors rest assured ownersrsquo and operatorsrsquo collective voices are being heard

The NGCOA sees its role as being a partner facilitating business activity for members Education and advocacy play roles but there is a specific effort in our plan to build sound progressive programs and services that enhance economic growth and vitality for your business and the industry at large Not unlike a chamber of commerce your association wants to assist in bringing you business That can take many formsmdashthe most obvious being by attracting and developing new players But new food-and-beverage programs creating alternative uses for facilities and more are also key to success The NGCOA team led by our new director of commerce will be developing and bringing these opportunities to members very soon

The strategic process is a journey The best ones donrsquot end up on a bookshelf gathering dust but executed daily and refined based on results Wersquore prepared to do just that

Again this plan was built by listening carefully to what members want and need In doing so the importance of listening and two-way conversations were once again reinforced Therersquos no other way something as important as a strategic plan can be accomplished For that matter therersquos no other way for the NGCOA to fulfill its mission

Joe Rice is the Chief Strategy Officer of the National Golf Course Owners Association

Embarking on a New Journey The NGCOA is instituting a new strategic plan in order to become the most valuable business resource and advocate for golf course owners and operators

24

At this yearrsquos Golf Business Symposium NGF presented our latest findings on the junior golf market a segment that is bigger and more diverse than many observers realize And a group that should give us reasons to be optimistic about the gamersquos future

Today the number of junior golfersmdashdefined as individuals between the ages of 6 and 17 who played at least one round of golf in the past yearmdashis nearly 3 million Twenty years ago in 1995 the number of junior golfers was also nearly 3 million However to assume nothing has changed is to miss a much more interesting story

Between 1995 and 2004 thanks in part to the presence and resonance of Tiger Woods the number of junior golfers shot up reaching a peak of 41 million But beginning in 2005 and due largely to the global economic crisis golf participation in this set fell steadily bottoming out in 2011 at 24 million Since then wersquove seen healthy growth of 25 back to 3 million in 2015

But more important than the overall number is the demographic make-up of those 3 million kids Because in key areas golf is making very important inroads

Females

In 1995 girls made up only 17 of all junior golfers Today they total one third To put that into perspective the overall proportion of female golfers (age 6+) has hovered around 20 percent for as far back as NGF has tracked participation Girls are getting and accepting the message that golf can be both welcoming and fun This would seem to be the result of increased visibility of the LPGA and its young stars as well as innovative programs like LPGA Girls Golf and possibly longer-term effects of Title IX

Non-Caucasians

Similar to the growing proportion of junior girls who played in 2015 the number of non-white juniors has

grown as well Twenty years ago only 1 out of 17 junior golfers was non-Caucasian Today that number is nearly 1 out of 3 Thatrsquos an impressive rise and speaks to the broader appeal of professional golf the power of institutions like The First Tee inclusive programs across the country and demographic changes in the US population

Lest you think these two shifts in demographics also reflect shrinking economic power today two-thirds of all junior golfers come from households making $75000 a rise of nearly 20 from 20 years ago More diversity has come with more spending power and points toward a future golfing population that far more accurately mirrors the countryrsquos population

Starting Younger

And therersquos another trend that could prove beneficial to the industry in the years to come Todayrsquos junior golfers are coming to the game younger There are 50 more junior golfers under age 12 than there were in 1995 This is a good sign because research shows that the age of introduction positively affects the level of engagement

In NGFrsquos recent Millennial research we found that Millennials who started playing before age 14 are nearly twice as likely to become Core golfers (those who play 8 or more rounds a year and account for more than 90 of total rounds and spending) Therersquos also a much stronger level of enjoyment among Millennials who start golf early Four out of five say

The Changing Face of Junior Golf

CONTINUED ON PAGE 26

25

By Rhett Evans CEO

ldquoThank yourdquo is a simple phrase that means so much Yet we often save it for special occasions or for someone who comes to our rescue in a time of need For example I know I donrsquot say ldquothank yourdquo nearly enough to my wife Colleen who

takes care of things at home while Irsquom on the road for GCSAA business

Itrsquos not only an important sentiment to express in our personal relationships though Itrsquos also essential to communicate appreciation in our professional roles Research has shown that employees will work harder when their boss conveys appreciation for their efforts Saying ldquothank yourdquo is a sign of respect for another person and it indicates you donrsquot take that person for granted I hope each of you takes the time to thank your staff for a job well done

Another hope of mine is that golfers have taken the time to thank you for your work in the golf course management profession After all you take care of the biggest and most vital asset any golf facility has ndash the golf course

Perhaps you saw our ldquoThank a Golf Course Superintendentrdquo commercials last year on Golf Channel These spots featured some of the best golfers in the game offering the tag line ldquoIf you love golf like I do thank a golf course superintendentrdquo

This year GCSAA has added celebrities to the lineup of those voicing their thanks for the work you do every day The new commercial features stars such as Grammy Award-winning entertainer Justin Timberlake NFL Hall-of Famer John Elway and NBA Hall-of-Famer Charles Barkley in a 30-second spot airing now through October on Golf Channel

Along with the commercial wersquore running a sweepstakes to take full advantage of the momentum from the ldquoThank a Golf Course Superintendentrdquo campaign The winner will receive a trip for two to the 2016 American Century Celebrity Championship in July in Lake Tahoe Nev Get all the details at wwwgcsaaorgthankasuper

The Value of lsquoThank Yoursquothey enjoy the game ldquovery muchrdquo (thatrsquos 20 higher than among those who started later) and 85 say they are ldquovery likelyrdquo to continue playing as they get older

Perceptions of the game are a strong indicator of enjoyment frequency of play volume of spending and likelihood to continue playing NGFrsquos Millennial research showed that those who start younger have more positive perceptions about the game and fewer negative ones than those who picked up the game later They strongly agree that golf is a good form of exercise a great family activity time well spent a good way to enjoy the outdoors even cool Those younger adopters disagree more strongly with assertions that golf is dull or boring bad for the environment elitist and exclusionary or is an old manrsquos sport

The industry should be encouraged by what wersquore learning about the youngest golfers Golf rsquos efforts to attract more demographically diverse youngsters seem to be working and with more kids picking up golf at a younger age there is hope that this next generation of golfers will remain committed to the game throughout their lifetime Still wersquove only scratched the surface in terms of truly understanding todayrsquos juniors We need to delve more deeply into these positive signs which is why the NGF will soon begin an in-depth study the largest of its kind on the Centennials (those born since 1997) Yoursquoll be hearing more about the study and our findings in the months to come

ALLIED ASSOCIATIONS

26

Wersquoll promote the contest with TV and radio spots as well as through print advertisements in GCM and affiliated chapter publications If your chapter publication can help spread the word abou the campaign and contest please contact our marketing and communications team for more information Russell Sypowicz associate director of marketing at rsypowiczgcsaaorg or Craig Smith director of communications and media relations at csmithgcsaaorg

In the end however this campaign is not about the number of entries for a sweepstakes Our goal is to educate golfers about all that superintendents do to provide enjoyment for those playing the game and hopefully to inspire them to reach out to you to say ldquothank yourdquo in person

Several superintendents have shared with me and with our staff about just such instances at their facilities One was Paul Latshaw CGCS and director of grounds operations at Muirfield Village Golf Club in Dublin Ohio the host course for the Memorial Tournament each year

As you probably know Muirfield is Jack Nicklausrsquo pride and joy and Nicklaus was the lead figure in the ldquoThank a Golf Course Superintendentrdquo commercial last year He went out of his way to support our campaign and he was just as gracious when I had the chance to thank him in person He knows how hard Latshaw works

ldquoI always have been a Nicklaus fan even to the point of working some for his design firm for two years early on in my career at Muirfieldrdquo says Latshaw who is in his 13th year aty Muirfield Village ldquoMr Nicklaus has always placed a value on agronomuy and the superintendent I donrsquot know of any other design firm that has had agronomists on staff or as consultants

ldquoSo when Mr Nicklaus took the time to support us and our profession that meant the world to me Irsquove had members too take notice and stop to say lsquothank yoursquo It makes me proud to be a superintendent and I appreciate all that GCSAA is doing to elevate our profession So lsquothank yoursquo GCSAArdquo

No thank you Paul And thank you to all our members who work each day to deliver the best conditions they can for golfers while protecting the environment and our natural resources

new members

ASSOCIATE MEMBERS

Atlantic Irrigation Specialties Inc111 Lafayette AvenueN White Plains NY 10603Phone (800) 878-8873Contact Fred RappEmail frappatlanticirrigationcom Atlantic Irrigation Specialties is a full service Rain Bird golf irrigation distributor supplying eight (8) states in northeast and Mid-Atlantic

Blackburn Mfg Co908 W Hwy 275Neligh NE 68756Phone (800) 942-5816Contact Christa Blackburn-SchindlerEmail infoblackburnflagcom Blackburn Mfg Co is unmatched in quality marking flags with the best customer service in the industry for over 60 years Marking Flags Posting Signs Inverted Marking Paint All Flagging Tape Measuring Tapes Utility location athletic field and pavement striping paint safety zone supplies barricade tape

BUILDERIRRIGATION CONTRACTOR APPLICANT

Diamond Golf International Inc23753 Sonata DriveMurrieta CA 92562-4662Phone (951) 696-0426Contact Salvador RodriguezEmail saulrodriguez82hotmailcom Website wwwdiamondgolfmx Golf course construction agronomist consulting lake building consulting design

PROFESSIONAL MEMBER

Tony Altum ndash AS Altum amp Associates10311 Towne RoadCarmel IN 46032Phone (317) 679-3285Contact Tony AltumEmail taltumasaltumcom Website wwwasaltumcom AS Altum amp Associates has built a reputation in the golfing community as one of the worldrsquos most trusted leaders in irrigation design and consulting

27

2016 Rossi Recipient Jim Moore Retires from USGA

If you know the USGA Green Section then you are bound to have had the pleasure of interacting with Jim or Kay Moore both of whom retired on June 1 2016 Both Jim and Kay joined the USGA Green Section in 1984 as director of the Green Sectionrsquos former Mid-Continent Region and as administrative assistant for the region respectively

Jim Moore has worked in multiple functions over 32 years of dedicated service to the USGA He was instrumental in leading and coordinating the collaboration of the 2004 revision of the USGA Recommendations For a Method of Putting Green Construction Most recently Moore led the USGA Green Section Education and Outreach program During his tenure Moore also provided years of dedicated service as a member of the USGA Green Section Turfgrass and Environmental Research Committee a role in which he will continue after retiring

Both Jim and Kay have made lasting impressions on the USGA and the golf industry through their combined 64 years of service They will be missed by their USGA colleagues and the thousands of golf courses they helped along the way

West Coast Turf Offering Three New Varieties to Minimize Water Use

West Coast Turf has expanded their inventory to include three new drought tolerant varieties West Coast Native Bentgrass (Agrostis pallens)

Hillside Native Fine Fescue and Kurapia turf alternative groundcover for landscape and golf course use

ldquoNative grasses are playing an important role in landscaping with water conservative plants and Kurapia is something exciting and completely different than anything we have ever grown We are constantly looking for the best varieties to minimize water useldquo said John Marman West Coast Turf rsquos vice president of sales and marketing

West Coast Native Bentgrass (Agrostis pallens) is a cool season grass with rich deep green color and withstands light foot traffic It requires half of the water of customary cool season turf and half the mowing and maintenance It can also be left un-mowed creating the floppy look of a natural meadow

Hillside Native Fine Fescue is perfect for relaxed landscapes and slope stabilization It has a deep rootzone thus making it extremely drought tolerant It is slow growing with loose slim leafed blades

Kurupira is a University of California tested drought tolerant turf alternative groundcover Once established it requires less water and little maintenance It grows close to the ground and if left un-mowed is covered with small white sterile flowers most of the year

ldquoWe like that not everyone has to have the exact same looking lawn or green areas These new grasses and the groundcover allow for some diversity and creativity in landscape design You donrsquot have to sacrifice your lawn to be environmentally responsible Choose the right variety and water wiselyrdquo

West Coast Turf is a full-service sod stolonization and hydroseeding company with 5 offices throughout California and Arizona and headquarters in Palm Desert CA West Coast Turf grows more than 30 varieties of natural turf

MOVERS amp SHAPERS

28

GCBAA MEETINGS CALENDAR

2016 Summer MeetingAugust 1-3 2016Hyatt Regency Jersey City - Jersey City NJ

2017 Summer MeetingAugust 8-10 2017Omni Charlotte - Charlotte NC

Future Golf Industry Show SitesFebruary 8-9 2017Orange County Convention Center - Orlando FL

February 7-8 2018Henry B Gonzalez Convention Center - San Antonio TX

MAY 18 2016National Golf Day - Washington DC

Avendra Signs National Agreement with JacobsenAgreement includes all US-based Marriott properties

Jacobsenreg a Textron Inc (NYSE TXT) company recently signed new national account agreement with Avendra

The agreement with Avendra will allow all US-based Marriott properties to purchase Jacobsen equipment at exclusive member pricing Marriott currently has 18 properties with 24 golf course facilities in the United States

Avendra is North Americarsquos leading procurement services provider serving the hospitality and lodging industries Avendra customers gain access to contracts leveraging over $4 billion of annual purchases expert advisory services and in-depth purchasing data and analysis The company is headquartered in Rockville MD and has regional offices throughout North America For more information please call (866)-AVENDRA or visit wwwAvendracom

Avendra selected Jacobsen after the company spent several months testing and reviewing Jacobsenrsquos full line of turf maintenance equipment

ldquoWersquore very excited to be working with Avendra and Marriott propertiesrdquo said David Withers President and CEO of Jacobsen ldquoWe look forward to helping Marriott properties throughout the US present superior conditions for their customersrdquo

movers amp shapers sodseedsoil

Does your company have exciting news to share

Wersquoll help you spread the wordContact Samantha Huff samantha_huffgcbaaorg

or call 402-476-4444

Life is short Sod it

Quality Variety Service

888893-8873westcoastturfcom

Put your trust in West Coast Turf

Featuring over 30+ grasses including bentSt Augustinezoysia bermuda paspalum blue rye kikuyu and fescue

Installation hydroseeding and NEW TopMaker Field recycling leveling dethatching and renovation services available

EQUIPMENT

DEPENDABLE EQUIPMENThellipWHEN amp WHERE YOU NEED IT

Designed exclusively for GCBAA members The Cat Rental Store National Account Rental Program provides access to the industryrsquos largest selection of golf course building renovation and maintenance equipment including specialized attachments More than 500 Cat Rental Store locations nationwide have a full range of equipmentmdashCatreg and other leading brandsmdashwhen and where you need them

To help you and your customers grow the game a portion of every rental will be donated to the GCBAA Foundation to support the participation of underprivileged children in the Sticks for Kids Program

For more information about the range of equipment and the special rental rates available to GCBAA members please Email CatRentalNationalAccountscatcom

copy 2016 Caterpillar All Rights Reserved CAT CATERPILLAR BUILT FOR IT their respective logos ldquoCaterpillar Yellowrdquo the ldquoPower Edgerdquo trade dress as well as corporate and product identity used herein are trademarks of Caterpillar and may not be used without permission

For Dealer Sales Personnel reg

Mini Hydraulic Excavators and Work Tools

Field Reference Guide

3016C 3018C3025C 303C CR3035C CR 304C CR305C CR

CATRENTALSTORECOM

IRRIGATION amp DRAINAGEsodseedsoil

No water hammer issues No over pressure problems No spring turn-ons through cold brittle pipe

Tap into our 50+ years of golf irrigation expertise1-800-345-ISCO

isco-pipecom

AVOID WATER HAZARDS

Install IsCO HDPE GOlf COursE systEms

Surge Guardtrade golf fittings reduces the risk of crotch failure caused by water hammer and cyclic fatigue common with standard Sch 40 fittings in Golf Course and Commercial Irrigation systems

Now Available in 2frac12 inch Tee and 2frac12 inch 90deg 45deg and 22frac12deg Elbows

wwwlascofittingscom

10X Stronger than Schedule 80SURGE GUARDTM

THANK YOU FOR MAKING

US 1 ON TURF

Innovators in proven pumping solutions

for 30 years

800-356-6686 watertronicscom

copy 2016 Lindsay All rights reserved

31

Golf Course BuildersAssociation of America6040 S 58th St Suite D Lincoln NE 68516

ADDRESS SERVICE REQUESTED

PRESORTEDSTANDARD

US POSTAGEPAID

LINCOLN NEPERMIT 40

NGCOA

ALLIED ASSOCIATIONS

The NGCOA recently completed the development of a new strategic plan and we would like to share where we currently are And because strategic planning is such a journey as opposed to a race with a clear finish line wersquod also like to give you a sense of whatrsquos to come

A new strategic plan often comes with the hiring of a new leader But our purpose was more than that We decided a new way forward was needed after watching the Great Recession impact your businesses We saw the pressure course owners and operators were under to operate profitably And we understood the new economy forced you to question the value of everything including the value the NGCOA brought to your business

We now have a comprehensive plan designed to achieve our vision of being your most valuable business resource and advocate It centers around three key efforts education advocacy and commerce

On the education front we are already creating additional content to complement Golf Business while providing a deeper dive on subjects most important to you This is taking shape in a robust offering of webinars and podcasts at new educational events and on information-sharing platforms like our highly-successful Accelerate which in addition to its active listserv is already housing a full library of articles whitepapers and more In any form you can be confident the information will be relevant easy to access pragmatic and actionable In short content that makes you smarter and more competitive

We are committing more than ever to protecting our membersrsquo and the industryrsquos best interests For the first time the NGCOA is investing to become the leading advocate for golf courses not only on public policy issues but on intra-industry influences affecting

your business Nowhere is this more evident than in the recent hiring of a director of advocacy to lead this effort Whether working with allied groups to fight regulatory threats or establishing standards to facilitate more favorable relationships with tee-time distributors rest assured ownersrsquo and operatorsrsquo collective voices are being heard

The NGCOA sees its role as being a partner facilitating business activity for members Education and advocacy play roles but there is a specific effort in our plan to build sound progressive programs and services that enhance economic growth and vitality for your business and the industry at large Not unlike a chamber of commerce your association wants to assist in bringing you business That can take many formsmdashthe most obvious being by attracting and developing new players But new food-and-beverage programs creating alternative uses for facilities and more are also key to success The NGCOA team led by our new director of commerce will be developing and bringing these opportunities to members very soon

The strategic process is a journey The best ones donrsquot end up on a bookshelf gathering dust but executed daily and refined based on results Wersquore prepared to do just that

Again this plan was built by listening carefully to what members want and need In doing so the importance of listening and two-way conversations were once again reinforced Therersquos no other way something as important as a strategic plan can be accomplished For that matter therersquos no other way for the NGCOA to fulfill its mission

Joe Rice is the Chief Strategy Officer of the National Golf Course Owners Association

Embarking on a New Journey The NGCOA is instituting a new strategic plan in order to become the most valuable business resource and advocate for golf course owners and operators

24

At this yearrsquos Golf Business Symposium NGF presented our latest findings on the junior golf market a segment that is bigger and more diverse than many observers realize And a group that should give us reasons to be optimistic about the gamersquos future

Today the number of junior golfersmdashdefined as individuals between the ages of 6 and 17 who played at least one round of golf in the past yearmdashis nearly 3 million Twenty years ago in 1995 the number of junior golfers was also nearly 3 million However to assume nothing has changed is to miss a much more interesting story

Between 1995 and 2004 thanks in part to the presence and resonance of Tiger Woods the number of junior golfers shot up reaching a peak of 41 million But beginning in 2005 and due largely to the global economic crisis golf participation in this set fell steadily bottoming out in 2011 at 24 million Since then wersquove seen healthy growth of 25 back to 3 million in 2015

But more important than the overall number is the demographic make-up of those 3 million kids Because in key areas golf is making very important inroads

Females

In 1995 girls made up only 17 of all junior golfers Today they total one third To put that into perspective the overall proportion of female golfers (age 6+) has hovered around 20 percent for as far back as NGF has tracked participation Girls are getting and accepting the message that golf can be both welcoming and fun This would seem to be the result of increased visibility of the LPGA and its young stars as well as innovative programs like LPGA Girls Golf and possibly longer-term effects of Title IX

Non-Caucasians

Similar to the growing proportion of junior girls who played in 2015 the number of non-white juniors has

grown as well Twenty years ago only 1 out of 17 junior golfers was non-Caucasian Today that number is nearly 1 out of 3 Thatrsquos an impressive rise and speaks to the broader appeal of professional golf the power of institutions like The First Tee inclusive programs across the country and demographic changes in the US population

Lest you think these two shifts in demographics also reflect shrinking economic power today two-thirds of all junior golfers come from households making $75000 a rise of nearly 20 from 20 years ago More diversity has come with more spending power and points toward a future golfing population that far more accurately mirrors the countryrsquos population

Starting Younger

And therersquos another trend that could prove beneficial to the industry in the years to come Todayrsquos junior golfers are coming to the game younger There are 50 more junior golfers under age 12 than there were in 1995 This is a good sign because research shows that the age of introduction positively affects the level of engagement

In NGFrsquos recent Millennial research we found that Millennials who started playing before age 14 are nearly twice as likely to become Core golfers (those who play 8 or more rounds a year and account for more than 90 of total rounds and spending) Therersquos also a much stronger level of enjoyment among Millennials who start golf early Four out of five say

The Changing Face of Junior Golf

CONTINUED ON PAGE 26

25

By Rhett Evans CEO

ldquoThank yourdquo is a simple phrase that means so much Yet we often save it for special occasions or for someone who comes to our rescue in a time of need For example I know I donrsquot say ldquothank yourdquo nearly enough to my wife Colleen who

takes care of things at home while Irsquom on the road for GCSAA business

Itrsquos not only an important sentiment to express in our personal relationships though Itrsquos also essential to communicate appreciation in our professional roles Research has shown that employees will work harder when their boss conveys appreciation for their efforts Saying ldquothank yourdquo is a sign of respect for another person and it indicates you donrsquot take that person for granted I hope each of you takes the time to thank your staff for a job well done

Another hope of mine is that golfers have taken the time to thank you for your work in the golf course management profession After all you take care of the biggest and most vital asset any golf facility has ndash the golf course

Perhaps you saw our ldquoThank a Golf Course Superintendentrdquo commercials last year on Golf Channel These spots featured some of the best golfers in the game offering the tag line ldquoIf you love golf like I do thank a golf course superintendentrdquo

This year GCSAA has added celebrities to the lineup of those voicing their thanks for the work you do every day The new commercial features stars such as Grammy Award-winning entertainer Justin Timberlake NFL Hall-of Famer John Elway and NBA Hall-of-Famer Charles Barkley in a 30-second spot airing now through October on Golf Channel

Along with the commercial wersquore running a sweepstakes to take full advantage of the momentum from the ldquoThank a Golf Course Superintendentrdquo campaign The winner will receive a trip for two to the 2016 American Century Celebrity Championship in July in Lake Tahoe Nev Get all the details at wwwgcsaaorgthankasuper

The Value of lsquoThank Yoursquothey enjoy the game ldquovery muchrdquo (thatrsquos 20 higher than among those who started later) and 85 say they are ldquovery likelyrdquo to continue playing as they get older

Perceptions of the game are a strong indicator of enjoyment frequency of play volume of spending and likelihood to continue playing NGFrsquos Millennial research showed that those who start younger have more positive perceptions about the game and fewer negative ones than those who picked up the game later They strongly agree that golf is a good form of exercise a great family activity time well spent a good way to enjoy the outdoors even cool Those younger adopters disagree more strongly with assertions that golf is dull or boring bad for the environment elitist and exclusionary or is an old manrsquos sport

The industry should be encouraged by what wersquore learning about the youngest golfers Golf rsquos efforts to attract more demographically diverse youngsters seem to be working and with more kids picking up golf at a younger age there is hope that this next generation of golfers will remain committed to the game throughout their lifetime Still wersquove only scratched the surface in terms of truly understanding todayrsquos juniors We need to delve more deeply into these positive signs which is why the NGF will soon begin an in-depth study the largest of its kind on the Centennials (those born since 1997) Yoursquoll be hearing more about the study and our findings in the months to come

ALLIED ASSOCIATIONS

26

Wersquoll promote the contest with TV and radio spots as well as through print advertisements in GCM and affiliated chapter publications If your chapter publication can help spread the word abou the campaign and contest please contact our marketing and communications team for more information Russell Sypowicz associate director of marketing at rsypowiczgcsaaorg or Craig Smith director of communications and media relations at csmithgcsaaorg

In the end however this campaign is not about the number of entries for a sweepstakes Our goal is to educate golfers about all that superintendents do to provide enjoyment for those playing the game and hopefully to inspire them to reach out to you to say ldquothank yourdquo in person

Several superintendents have shared with me and with our staff about just such instances at their facilities One was Paul Latshaw CGCS and director of grounds operations at Muirfield Village Golf Club in Dublin Ohio the host course for the Memorial Tournament each year

As you probably know Muirfield is Jack Nicklausrsquo pride and joy and Nicklaus was the lead figure in the ldquoThank a Golf Course Superintendentrdquo commercial last year He went out of his way to support our campaign and he was just as gracious when I had the chance to thank him in person He knows how hard Latshaw works

ldquoI always have been a Nicklaus fan even to the point of working some for his design firm for two years early on in my career at Muirfieldrdquo says Latshaw who is in his 13th year aty Muirfield Village ldquoMr Nicklaus has always placed a value on agronomuy and the superintendent I donrsquot know of any other design firm that has had agronomists on staff or as consultants

ldquoSo when Mr Nicklaus took the time to support us and our profession that meant the world to me Irsquove had members too take notice and stop to say lsquothank yoursquo It makes me proud to be a superintendent and I appreciate all that GCSAA is doing to elevate our profession So lsquothank yoursquo GCSAArdquo

No thank you Paul And thank you to all our members who work each day to deliver the best conditions they can for golfers while protecting the environment and our natural resources

new members

ASSOCIATE MEMBERS

Atlantic Irrigation Specialties Inc111 Lafayette AvenueN White Plains NY 10603Phone (800) 878-8873Contact Fred RappEmail frappatlanticirrigationcom Atlantic Irrigation Specialties is a full service Rain Bird golf irrigation distributor supplying eight (8) states in northeast and Mid-Atlantic

Blackburn Mfg Co908 W Hwy 275Neligh NE 68756Phone (800) 942-5816Contact Christa Blackburn-SchindlerEmail infoblackburnflagcom Blackburn Mfg Co is unmatched in quality marking flags with the best customer service in the industry for over 60 years Marking Flags Posting Signs Inverted Marking Paint All Flagging Tape Measuring Tapes Utility location athletic field and pavement striping paint safety zone supplies barricade tape

BUILDERIRRIGATION CONTRACTOR APPLICANT

Diamond Golf International Inc23753 Sonata DriveMurrieta CA 92562-4662Phone (951) 696-0426Contact Salvador RodriguezEmail saulrodriguez82hotmailcom Website wwwdiamondgolfmx Golf course construction agronomist consulting lake building consulting design

PROFESSIONAL MEMBER

Tony Altum ndash AS Altum amp Associates10311 Towne RoadCarmel IN 46032Phone (317) 679-3285Contact Tony AltumEmail taltumasaltumcom Website wwwasaltumcom AS Altum amp Associates has built a reputation in the golfing community as one of the worldrsquos most trusted leaders in irrigation design and consulting

27

2016 Rossi Recipient Jim Moore Retires from USGA

If you know the USGA Green Section then you are bound to have had the pleasure of interacting with Jim or Kay Moore both of whom retired on June 1 2016 Both Jim and Kay joined the USGA Green Section in 1984 as director of the Green Sectionrsquos former Mid-Continent Region and as administrative assistant for the region respectively

Jim Moore has worked in multiple functions over 32 years of dedicated service to the USGA He was instrumental in leading and coordinating the collaboration of the 2004 revision of the USGA Recommendations For a Method of Putting Green Construction Most recently Moore led the USGA Green Section Education and Outreach program During his tenure Moore also provided years of dedicated service as a member of the USGA Green Section Turfgrass and Environmental Research Committee a role in which he will continue after retiring

Both Jim and Kay have made lasting impressions on the USGA and the golf industry through their combined 64 years of service They will be missed by their USGA colleagues and the thousands of golf courses they helped along the way

West Coast Turf Offering Three New Varieties to Minimize Water Use

West Coast Turf has expanded their inventory to include three new drought tolerant varieties West Coast Native Bentgrass (Agrostis pallens)

Hillside Native Fine Fescue and Kurapia turf alternative groundcover for landscape and golf course use

ldquoNative grasses are playing an important role in landscaping with water conservative plants and Kurapia is something exciting and completely different than anything we have ever grown We are constantly looking for the best varieties to minimize water useldquo said John Marman West Coast Turf rsquos vice president of sales and marketing

West Coast Native Bentgrass (Agrostis pallens) is a cool season grass with rich deep green color and withstands light foot traffic It requires half of the water of customary cool season turf and half the mowing and maintenance It can also be left un-mowed creating the floppy look of a natural meadow

Hillside Native Fine Fescue is perfect for relaxed landscapes and slope stabilization It has a deep rootzone thus making it extremely drought tolerant It is slow growing with loose slim leafed blades

Kurupira is a University of California tested drought tolerant turf alternative groundcover Once established it requires less water and little maintenance It grows close to the ground and if left un-mowed is covered with small white sterile flowers most of the year

ldquoWe like that not everyone has to have the exact same looking lawn or green areas These new grasses and the groundcover allow for some diversity and creativity in landscape design You donrsquot have to sacrifice your lawn to be environmentally responsible Choose the right variety and water wiselyrdquo

West Coast Turf is a full-service sod stolonization and hydroseeding company with 5 offices throughout California and Arizona and headquarters in Palm Desert CA West Coast Turf grows more than 30 varieties of natural turf

MOVERS amp SHAPERS

28

GCBAA MEETINGS CALENDAR

2016 Summer MeetingAugust 1-3 2016Hyatt Regency Jersey City - Jersey City NJ

2017 Summer MeetingAugust 8-10 2017Omni Charlotte - Charlotte NC

Future Golf Industry Show SitesFebruary 8-9 2017Orange County Convention Center - Orlando FL

February 7-8 2018Henry B Gonzalez Convention Center - San Antonio TX

MAY 18 2016National Golf Day - Washington DC

Avendra Signs National Agreement with JacobsenAgreement includes all US-based Marriott properties

Jacobsenreg a Textron Inc (NYSE TXT) company recently signed new national account agreement with Avendra

The agreement with Avendra will allow all US-based Marriott properties to purchase Jacobsen equipment at exclusive member pricing Marriott currently has 18 properties with 24 golf course facilities in the United States

Avendra is North Americarsquos leading procurement services provider serving the hospitality and lodging industries Avendra customers gain access to contracts leveraging over $4 billion of annual purchases expert advisory services and in-depth purchasing data and analysis The company is headquartered in Rockville MD and has regional offices throughout North America For more information please call (866)-AVENDRA or visit wwwAvendracom

Avendra selected Jacobsen after the company spent several months testing and reviewing Jacobsenrsquos full line of turf maintenance equipment

ldquoWersquore very excited to be working with Avendra and Marriott propertiesrdquo said David Withers President and CEO of Jacobsen ldquoWe look forward to helping Marriott properties throughout the US present superior conditions for their customersrdquo

movers amp shapers sodseedsoil

Does your company have exciting news to share

Wersquoll help you spread the wordContact Samantha Huff samantha_huffgcbaaorg

or call 402-476-4444

Life is short Sod it

Quality Variety Service

888893-8873westcoastturfcom

Put your trust in West Coast Turf

Featuring over 30+ grasses including bentSt Augustinezoysia bermuda paspalum blue rye kikuyu and fescue

Installation hydroseeding and NEW TopMaker Field recycling leveling dethatching and renovation services available

EQUIPMENT

DEPENDABLE EQUIPMENThellipWHEN amp WHERE YOU NEED IT

Designed exclusively for GCBAA members The Cat Rental Store National Account Rental Program provides access to the industryrsquos largest selection of golf course building renovation and maintenance equipment including specialized attachments More than 500 Cat Rental Store locations nationwide have a full range of equipmentmdashCatreg and other leading brandsmdashwhen and where you need them

To help you and your customers grow the game a portion of every rental will be donated to the GCBAA Foundation to support the participation of underprivileged children in the Sticks for Kids Program

For more information about the range of equipment and the special rental rates available to GCBAA members please Email CatRentalNationalAccountscatcom

copy 2016 Caterpillar All Rights Reserved CAT CATERPILLAR BUILT FOR IT their respective logos ldquoCaterpillar Yellowrdquo the ldquoPower Edgerdquo trade dress as well as corporate and product identity used herein are trademarks of Caterpillar and may not be used without permission

For Dealer Sales Personnel reg

Mini Hydraulic Excavators and Work Tools

Field Reference Guide

3016C 3018C3025C 303C CR3035C CR 304C CR305C CR

CATRENTALSTORECOM

IRRIGATION amp DRAINAGEsodseedsoil

No water hammer issues No over pressure problems No spring turn-ons through cold brittle pipe

Tap into our 50+ years of golf irrigation expertise1-800-345-ISCO

isco-pipecom

AVOID WATER HAZARDS

Install IsCO HDPE GOlf COursE systEms

Surge Guardtrade golf fittings reduces the risk of crotch failure caused by water hammer and cyclic fatigue common with standard Sch 40 fittings in Golf Course and Commercial Irrigation systems

Now Available in 2frac12 inch Tee and 2frac12 inch 90deg 45deg and 22frac12deg Elbows

wwwlascofittingscom

10X Stronger than Schedule 80SURGE GUARDTM

THANK YOU FOR MAKING

US 1 ON TURF

Innovators in proven pumping solutions

for 30 years

800-356-6686 watertronicscom

copy 2016 Lindsay All rights reserved

31

Golf Course BuildersAssociation of America6040 S 58th St Suite D Lincoln NE 68516

ADDRESS SERVICE REQUESTED

PRESORTEDSTANDARD

US POSTAGEPAID

LINCOLN NEPERMIT 40

At this yearrsquos Golf Business Symposium NGF presented our latest findings on the junior golf market a segment that is bigger and more diverse than many observers realize And a group that should give us reasons to be optimistic about the gamersquos future

Today the number of junior golfersmdashdefined as individuals between the ages of 6 and 17 who played at least one round of golf in the past yearmdashis nearly 3 million Twenty years ago in 1995 the number of junior golfers was also nearly 3 million However to assume nothing has changed is to miss a much more interesting story

Between 1995 and 2004 thanks in part to the presence and resonance of Tiger Woods the number of junior golfers shot up reaching a peak of 41 million But beginning in 2005 and due largely to the global economic crisis golf participation in this set fell steadily bottoming out in 2011 at 24 million Since then wersquove seen healthy growth of 25 back to 3 million in 2015

But more important than the overall number is the demographic make-up of those 3 million kids Because in key areas golf is making very important inroads

Females

In 1995 girls made up only 17 of all junior golfers Today they total one third To put that into perspective the overall proportion of female golfers (age 6+) has hovered around 20 percent for as far back as NGF has tracked participation Girls are getting and accepting the message that golf can be both welcoming and fun This would seem to be the result of increased visibility of the LPGA and its young stars as well as innovative programs like LPGA Girls Golf and possibly longer-term effects of Title IX

Non-Caucasians

Similar to the growing proportion of junior girls who played in 2015 the number of non-white juniors has

grown as well Twenty years ago only 1 out of 17 junior golfers was non-Caucasian Today that number is nearly 1 out of 3 Thatrsquos an impressive rise and speaks to the broader appeal of professional golf the power of institutions like The First Tee inclusive programs across the country and demographic changes in the US population

Lest you think these two shifts in demographics also reflect shrinking economic power today two-thirds of all junior golfers come from households making $75000 a rise of nearly 20 from 20 years ago More diversity has come with more spending power and points toward a future golfing population that far more accurately mirrors the countryrsquos population

Starting Younger

And therersquos another trend that could prove beneficial to the industry in the years to come Todayrsquos junior golfers are coming to the game younger There are 50 more junior golfers under age 12 than there were in 1995 This is a good sign because research shows that the age of introduction positively affects the level of engagement

In NGFrsquos recent Millennial research we found that Millennials who started playing before age 14 are nearly twice as likely to become Core golfers (those who play 8 or more rounds a year and account for more than 90 of total rounds and spending) Therersquos also a much stronger level of enjoyment among Millennials who start golf early Four out of five say

The Changing Face of Junior Golf

CONTINUED ON PAGE 26

25

By Rhett Evans CEO

ldquoThank yourdquo is a simple phrase that means so much Yet we often save it for special occasions or for someone who comes to our rescue in a time of need For example I know I donrsquot say ldquothank yourdquo nearly enough to my wife Colleen who

takes care of things at home while Irsquom on the road for GCSAA business

Itrsquos not only an important sentiment to express in our personal relationships though Itrsquos also essential to communicate appreciation in our professional roles Research has shown that employees will work harder when their boss conveys appreciation for their efforts Saying ldquothank yourdquo is a sign of respect for another person and it indicates you donrsquot take that person for granted I hope each of you takes the time to thank your staff for a job well done

Another hope of mine is that golfers have taken the time to thank you for your work in the golf course management profession After all you take care of the biggest and most vital asset any golf facility has ndash the golf course

Perhaps you saw our ldquoThank a Golf Course Superintendentrdquo commercials last year on Golf Channel These spots featured some of the best golfers in the game offering the tag line ldquoIf you love golf like I do thank a golf course superintendentrdquo

This year GCSAA has added celebrities to the lineup of those voicing their thanks for the work you do every day The new commercial features stars such as Grammy Award-winning entertainer Justin Timberlake NFL Hall-of Famer John Elway and NBA Hall-of-Famer Charles Barkley in a 30-second spot airing now through October on Golf Channel

Along with the commercial wersquore running a sweepstakes to take full advantage of the momentum from the ldquoThank a Golf Course Superintendentrdquo campaign The winner will receive a trip for two to the 2016 American Century Celebrity Championship in July in Lake Tahoe Nev Get all the details at wwwgcsaaorgthankasuper

The Value of lsquoThank Yoursquothey enjoy the game ldquovery muchrdquo (thatrsquos 20 higher than among those who started later) and 85 say they are ldquovery likelyrdquo to continue playing as they get older

Perceptions of the game are a strong indicator of enjoyment frequency of play volume of spending and likelihood to continue playing NGFrsquos Millennial research showed that those who start younger have more positive perceptions about the game and fewer negative ones than those who picked up the game later They strongly agree that golf is a good form of exercise a great family activity time well spent a good way to enjoy the outdoors even cool Those younger adopters disagree more strongly with assertions that golf is dull or boring bad for the environment elitist and exclusionary or is an old manrsquos sport

The industry should be encouraged by what wersquore learning about the youngest golfers Golf rsquos efforts to attract more demographically diverse youngsters seem to be working and with more kids picking up golf at a younger age there is hope that this next generation of golfers will remain committed to the game throughout their lifetime Still wersquove only scratched the surface in terms of truly understanding todayrsquos juniors We need to delve more deeply into these positive signs which is why the NGF will soon begin an in-depth study the largest of its kind on the Centennials (those born since 1997) Yoursquoll be hearing more about the study and our findings in the months to come

ALLIED ASSOCIATIONS

26

Wersquoll promote the contest with TV and radio spots as well as through print advertisements in GCM and affiliated chapter publications If your chapter publication can help spread the word abou the campaign and contest please contact our marketing and communications team for more information Russell Sypowicz associate director of marketing at rsypowiczgcsaaorg or Craig Smith director of communications and media relations at csmithgcsaaorg

In the end however this campaign is not about the number of entries for a sweepstakes Our goal is to educate golfers about all that superintendents do to provide enjoyment for those playing the game and hopefully to inspire them to reach out to you to say ldquothank yourdquo in person

Several superintendents have shared with me and with our staff about just such instances at their facilities One was Paul Latshaw CGCS and director of grounds operations at Muirfield Village Golf Club in Dublin Ohio the host course for the Memorial Tournament each year

As you probably know Muirfield is Jack Nicklausrsquo pride and joy and Nicklaus was the lead figure in the ldquoThank a Golf Course Superintendentrdquo commercial last year He went out of his way to support our campaign and he was just as gracious when I had the chance to thank him in person He knows how hard Latshaw works

ldquoI always have been a Nicklaus fan even to the point of working some for his design firm for two years early on in my career at Muirfieldrdquo says Latshaw who is in his 13th year aty Muirfield Village ldquoMr Nicklaus has always placed a value on agronomuy and the superintendent I donrsquot know of any other design firm that has had agronomists on staff or as consultants

ldquoSo when Mr Nicklaus took the time to support us and our profession that meant the world to me Irsquove had members too take notice and stop to say lsquothank yoursquo It makes me proud to be a superintendent and I appreciate all that GCSAA is doing to elevate our profession So lsquothank yoursquo GCSAArdquo

No thank you Paul And thank you to all our members who work each day to deliver the best conditions they can for golfers while protecting the environment and our natural resources

new members

ASSOCIATE MEMBERS

Atlantic Irrigation Specialties Inc111 Lafayette AvenueN White Plains NY 10603Phone (800) 878-8873Contact Fred RappEmail frappatlanticirrigationcom Atlantic Irrigation Specialties is a full service Rain Bird golf irrigation distributor supplying eight (8) states in northeast and Mid-Atlantic

Blackburn Mfg Co908 W Hwy 275Neligh NE 68756Phone (800) 942-5816Contact Christa Blackburn-SchindlerEmail infoblackburnflagcom Blackburn Mfg Co is unmatched in quality marking flags with the best customer service in the industry for over 60 years Marking Flags Posting Signs Inverted Marking Paint All Flagging Tape Measuring Tapes Utility location athletic field and pavement striping paint safety zone supplies barricade tape

BUILDERIRRIGATION CONTRACTOR APPLICANT

Diamond Golf International Inc23753 Sonata DriveMurrieta CA 92562-4662Phone (951) 696-0426Contact Salvador RodriguezEmail saulrodriguez82hotmailcom Website wwwdiamondgolfmx Golf course construction agronomist consulting lake building consulting design

PROFESSIONAL MEMBER

Tony Altum ndash AS Altum amp Associates10311 Towne RoadCarmel IN 46032Phone (317) 679-3285Contact Tony AltumEmail taltumasaltumcom Website wwwasaltumcom AS Altum amp Associates has built a reputation in the golfing community as one of the worldrsquos most trusted leaders in irrigation design and consulting

27

2016 Rossi Recipient Jim Moore Retires from USGA

If you know the USGA Green Section then you are bound to have had the pleasure of interacting with Jim or Kay Moore both of whom retired on June 1 2016 Both Jim and Kay joined the USGA Green Section in 1984 as director of the Green Sectionrsquos former Mid-Continent Region and as administrative assistant for the region respectively

Jim Moore has worked in multiple functions over 32 years of dedicated service to the USGA He was instrumental in leading and coordinating the collaboration of the 2004 revision of the USGA Recommendations For a Method of Putting Green Construction Most recently Moore led the USGA Green Section Education and Outreach program During his tenure Moore also provided years of dedicated service as a member of the USGA Green Section Turfgrass and Environmental Research Committee a role in which he will continue after retiring

Both Jim and Kay have made lasting impressions on the USGA and the golf industry through their combined 64 years of service They will be missed by their USGA colleagues and the thousands of golf courses they helped along the way

West Coast Turf Offering Three New Varieties to Minimize Water Use

West Coast Turf has expanded their inventory to include three new drought tolerant varieties West Coast Native Bentgrass (Agrostis pallens)

Hillside Native Fine Fescue and Kurapia turf alternative groundcover for landscape and golf course use

ldquoNative grasses are playing an important role in landscaping with water conservative plants and Kurapia is something exciting and completely different than anything we have ever grown We are constantly looking for the best varieties to minimize water useldquo said John Marman West Coast Turf rsquos vice president of sales and marketing

West Coast Native Bentgrass (Agrostis pallens) is a cool season grass with rich deep green color and withstands light foot traffic It requires half of the water of customary cool season turf and half the mowing and maintenance It can also be left un-mowed creating the floppy look of a natural meadow

Hillside Native Fine Fescue is perfect for relaxed landscapes and slope stabilization It has a deep rootzone thus making it extremely drought tolerant It is slow growing with loose slim leafed blades

Kurupira is a University of California tested drought tolerant turf alternative groundcover Once established it requires less water and little maintenance It grows close to the ground and if left un-mowed is covered with small white sterile flowers most of the year

ldquoWe like that not everyone has to have the exact same looking lawn or green areas These new grasses and the groundcover allow for some diversity and creativity in landscape design You donrsquot have to sacrifice your lawn to be environmentally responsible Choose the right variety and water wiselyrdquo

West Coast Turf is a full-service sod stolonization and hydroseeding company with 5 offices throughout California and Arizona and headquarters in Palm Desert CA West Coast Turf grows more than 30 varieties of natural turf

MOVERS amp SHAPERS

28

GCBAA MEETINGS CALENDAR

2016 Summer MeetingAugust 1-3 2016Hyatt Regency Jersey City - Jersey City NJ

2017 Summer MeetingAugust 8-10 2017Omni Charlotte - Charlotte NC

Future Golf Industry Show SitesFebruary 8-9 2017Orange County Convention Center - Orlando FL

February 7-8 2018Henry B Gonzalez Convention Center - San Antonio TX

MAY 18 2016National Golf Day - Washington DC

Avendra Signs National Agreement with JacobsenAgreement includes all US-based Marriott properties

Jacobsenreg a Textron Inc (NYSE TXT) company recently signed new national account agreement with Avendra

The agreement with Avendra will allow all US-based Marriott properties to purchase Jacobsen equipment at exclusive member pricing Marriott currently has 18 properties with 24 golf course facilities in the United States

Avendra is North Americarsquos leading procurement services provider serving the hospitality and lodging industries Avendra customers gain access to contracts leveraging over $4 billion of annual purchases expert advisory services and in-depth purchasing data and analysis The company is headquartered in Rockville MD and has regional offices throughout North America For more information please call (866)-AVENDRA or visit wwwAvendracom

Avendra selected Jacobsen after the company spent several months testing and reviewing Jacobsenrsquos full line of turf maintenance equipment

ldquoWersquore very excited to be working with Avendra and Marriott propertiesrdquo said David Withers President and CEO of Jacobsen ldquoWe look forward to helping Marriott properties throughout the US present superior conditions for their customersrdquo

movers amp shapers sodseedsoil

Does your company have exciting news to share

Wersquoll help you spread the wordContact Samantha Huff samantha_huffgcbaaorg

or call 402-476-4444

Life is short Sod it

Quality Variety Service

888893-8873westcoastturfcom

Put your trust in West Coast Turf

Featuring over 30+ grasses including bentSt Augustinezoysia bermuda paspalum blue rye kikuyu and fescue

Installation hydroseeding and NEW TopMaker Field recycling leveling dethatching and renovation services available

EQUIPMENT

DEPENDABLE EQUIPMENThellipWHEN amp WHERE YOU NEED IT

Designed exclusively for GCBAA members The Cat Rental Store National Account Rental Program provides access to the industryrsquos largest selection of golf course building renovation and maintenance equipment including specialized attachments More than 500 Cat Rental Store locations nationwide have a full range of equipmentmdashCatreg and other leading brandsmdashwhen and where you need them

To help you and your customers grow the game a portion of every rental will be donated to the GCBAA Foundation to support the participation of underprivileged children in the Sticks for Kids Program

For more information about the range of equipment and the special rental rates available to GCBAA members please Email CatRentalNationalAccountscatcom

copy 2016 Caterpillar All Rights Reserved CAT CATERPILLAR BUILT FOR IT their respective logos ldquoCaterpillar Yellowrdquo the ldquoPower Edgerdquo trade dress as well as corporate and product identity used herein are trademarks of Caterpillar and may not be used without permission

For Dealer Sales Personnel reg

Mini Hydraulic Excavators and Work Tools

Field Reference Guide

3016C 3018C3025C 303C CR3035C CR 304C CR305C CR

CATRENTALSTORECOM

IRRIGATION amp DRAINAGEsodseedsoil

No water hammer issues No over pressure problems No spring turn-ons through cold brittle pipe

Tap into our 50+ years of golf irrigation expertise1-800-345-ISCO

isco-pipecom

AVOID WATER HAZARDS

Install IsCO HDPE GOlf COursE systEms

Surge Guardtrade golf fittings reduces the risk of crotch failure caused by water hammer and cyclic fatigue common with standard Sch 40 fittings in Golf Course and Commercial Irrigation systems

Now Available in 2frac12 inch Tee and 2frac12 inch 90deg 45deg and 22frac12deg Elbows

wwwlascofittingscom

10X Stronger than Schedule 80SURGE GUARDTM

THANK YOU FOR MAKING

US 1 ON TURF

Innovators in proven pumping solutions

for 30 years

800-356-6686 watertronicscom

copy 2016 Lindsay All rights reserved

31

Golf Course BuildersAssociation of America6040 S 58th St Suite D Lincoln NE 68516

ADDRESS SERVICE REQUESTED

PRESORTEDSTANDARD

US POSTAGEPAID

LINCOLN NEPERMIT 40

By Rhett Evans CEO

ldquoThank yourdquo is a simple phrase that means so much Yet we often save it for special occasions or for someone who comes to our rescue in a time of need For example I know I donrsquot say ldquothank yourdquo nearly enough to my wife Colleen who

takes care of things at home while Irsquom on the road for GCSAA business

Itrsquos not only an important sentiment to express in our personal relationships though Itrsquos also essential to communicate appreciation in our professional roles Research has shown that employees will work harder when their boss conveys appreciation for their efforts Saying ldquothank yourdquo is a sign of respect for another person and it indicates you donrsquot take that person for granted I hope each of you takes the time to thank your staff for a job well done

Another hope of mine is that golfers have taken the time to thank you for your work in the golf course management profession After all you take care of the biggest and most vital asset any golf facility has ndash the golf course

Perhaps you saw our ldquoThank a Golf Course Superintendentrdquo commercials last year on Golf Channel These spots featured some of the best golfers in the game offering the tag line ldquoIf you love golf like I do thank a golf course superintendentrdquo

This year GCSAA has added celebrities to the lineup of those voicing their thanks for the work you do every day The new commercial features stars such as Grammy Award-winning entertainer Justin Timberlake NFL Hall-of Famer John Elway and NBA Hall-of-Famer Charles Barkley in a 30-second spot airing now through October on Golf Channel

Along with the commercial wersquore running a sweepstakes to take full advantage of the momentum from the ldquoThank a Golf Course Superintendentrdquo campaign The winner will receive a trip for two to the 2016 American Century Celebrity Championship in July in Lake Tahoe Nev Get all the details at wwwgcsaaorgthankasuper

The Value of lsquoThank Yoursquothey enjoy the game ldquovery muchrdquo (thatrsquos 20 higher than among those who started later) and 85 say they are ldquovery likelyrdquo to continue playing as they get older

Perceptions of the game are a strong indicator of enjoyment frequency of play volume of spending and likelihood to continue playing NGFrsquos Millennial research showed that those who start younger have more positive perceptions about the game and fewer negative ones than those who picked up the game later They strongly agree that golf is a good form of exercise a great family activity time well spent a good way to enjoy the outdoors even cool Those younger adopters disagree more strongly with assertions that golf is dull or boring bad for the environment elitist and exclusionary or is an old manrsquos sport

The industry should be encouraged by what wersquore learning about the youngest golfers Golf rsquos efforts to attract more demographically diverse youngsters seem to be working and with more kids picking up golf at a younger age there is hope that this next generation of golfers will remain committed to the game throughout their lifetime Still wersquove only scratched the surface in terms of truly understanding todayrsquos juniors We need to delve more deeply into these positive signs which is why the NGF will soon begin an in-depth study the largest of its kind on the Centennials (those born since 1997) Yoursquoll be hearing more about the study and our findings in the months to come

ALLIED ASSOCIATIONS

26

Wersquoll promote the contest with TV and radio spots as well as through print advertisements in GCM and affiliated chapter publications If your chapter publication can help spread the word abou the campaign and contest please contact our marketing and communications team for more information Russell Sypowicz associate director of marketing at rsypowiczgcsaaorg or Craig Smith director of communications and media relations at csmithgcsaaorg

In the end however this campaign is not about the number of entries for a sweepstakes Our goal is to educate golfers about all that superintendents do to provide enjoyment for those playing the game and hopefully to inspire them to reach out to you to say ldquothank yourdquo in person

Several superintendents have shared with me and with our staff about just such instances at their facilities One was Paul Latshaw CGCS and director of grounds operations at Muirfield Village Golf Club in Dublin Ohio the host course for the Memorial Tournament each year

As you probably know Muirfield is Jack Nicklausrsquo pride and joy and Nicklaus was the lead figure in the ldquoThank a Golf Course Superintendentrdquo commercial last year He went out of his way to support our campaign and he was just as gracious when I had the chance to thank him in person He knows how hard Latshaw works

ldquoI always have been a Nicklaus fan even to the point of working some for his design firm for two years early on in my career at Muirfieldrdquo says Latshaw who is in his 13th year aty Muirfield Village ldquoMr Nicklaus has always placed a value on agronomuy and the superintendent I donrsquot know of any other design firm that has had agronomists on staff or as consultants

ldquoSo when Mr Nicklaus took the time to support us and our profession that meant the world to me Irsquove had members too take notice and stop to say lsquothank yoursquo It makes me proud to be a superintendent and I appreciate all that GCSAA is doing to elevate our profession So lsquothank yoursquo GCSAArdquo

No thank you Paul And thank you to all our members who work each day to deliver the best conditions they can for golfers while protecting the environment and our natural resources

new members

ASSOCIATE MEMBERS

Atlantic Irrigation Specialties Inc111 Lafayette AvenueN White Plains NY 10603Phone (800) 878-8873Contact Fred RappEmail frappatlanticirrigationcom Atlantic Irrigation Specialties is a full service Rain Bird golf irrigation distributor supplying eight (8) states in northeast and Mid-Atlantic

Blackburn Mfg Co908 W Hwy 275Neligh NE 68756Phone (800) 942-5816Contact Christa Blackburn-SchindlerEmail infoblackburnflagcom Blackburn Mfg Co is unmatched in quality marking flags with the best customer service in the industry for over 60 years Marking Flags Posting Signs Inverted Marking Paint All Flagging Tape Measuring Tapes Utility location athletic field and pavement striping paint safety zone supplies barricade tape

BUILDERIRRIGATION CONTRACTOR APPLICANT

Diamond Golf International Inc23753 Sonata DriveMurrieta CA 92562-4662Phone (951) 696-0426Contact Salvador RodriguezEmail saulrodriguez82hotmailcom Website wwwdiamondgolfmx Golf course construction agronomist consulting lake building consulting design

PROFESSIONAL MEMBER

Tony Altum ndash AS Altum amp Associates10311 Towne RoadCarmel IN 46032Phone (317) 679-3285Contact Tony AltumEmail taltumasaltumcom Website wwwasaltumcom AS Altum amp Associates has built a reputation in the golfing community as one of the worldrsquos most trusted leaders in irrigation design and consulting

27

2016 Rossi Recipient Jim Moore Retires from USGA

If you know the USGA Green Section then you are bound to have had the pleasure of interacting with Jim or Kay Moore both of whom retired on June 1 2016 Both Jim and Kay joined the USGA Green Section in 1984 as director of the Green Sectionrsquos former Mid-Continent Region and as administrative assistant for the region respectively

Jim Moore has worked in multiple functions over 32 years of dedicated service to the USGA He was instrumental in leading and coordinating the collaboration of the 2004 revision of the USGA Recommendations For a Method of Putting Green Construction Most recently Moore led the USGA Green Section Education and Outreach program During his tenure Moore also provided years of dedicated service as a member of the USGA Green Section Turfgrass and Environmental Research Committee a role in which he will continue after retiring

Both Jim and Kay have made lasting impressions on the USGA and the golf industry through their combined 64 years of service They will be missed by their USGA colleagues and the thousands of golf courses they helped along the way

West Coast Turf Offering Three New Varieties to Minimize Water Use

West Coast Turf has expanded their inventory to include three new drought tolerant varieties West Coast Native Bentgrass (Agrostis pallens)

Hillside Native Fine Fescue and Kurapia turf alternative groundcover for landscape and golf course use

ldquoNative grasses are playing an important role in landscaping with water conservative plants and Kurapia is something exciting and completely different than anything we have ever grown We are constantly looking for the best varieties to minimize water useldquo said John Marman West Coast Turf rsquos vice president of sales and marketing

West Coast Native Bentgrass (Agrostis pallens) is a cool season grass with rich deep green color and withstands light foot traffic It requires half of the water of customary cool season turf and half the mowing and maintenance It can also be left un-mowed creating the floppy look of a natural meadow

Hillside Native Fine Fescue is perfect for relaxed landscapes and slope stabilization It has a deep rootzone thus making it extremely drought tolerant It is slow growing with loose slim leafed blades

Kurupira is a University of California tested drought tolerant turf alternative groundcover Once established it requires less water and little maintenance It grows close to the ground and if left un-mowed is covered with small white sterile flowers most of the year

ldquoWe like that not everyone has to have the exact same looking lawn or green areas These new grasses and the groundcover allow for some diversity and creativity in landscape design You donrsquot have to sacrifice your lawn to be environmentally responsible Choose the right variety and water wiselyrdquo

West Coast Turf is a full-service sod stolonization and hydroseeding company with 5 offices throughout California and Arizona and headquarters in Palm Desert CA West Coast Turf grows more than 30 varieties of natural turf

MOVERS amp SHAPERS

28

GCBAA MEETINGS CALENDAR

2016 Summer MeetingAugust 1-3 2016Hyatt Regency Jersey City - Jersey City NJ

2017 Summer MeetingAugust 8-10 2017Omni Charlotte - Charlotte NC

Future Golf Industry Show SitesFebruary 8-9 2017Orange County Convention Center - Orlando FL

February 7-8 2018Henry B Gonzalez Convention Center - San Antonio TX

MAY 18 2016National Golf Day - Washington DC

Avendra Signs National Agreement with JacobsenAgreement includes all US-based Marriott properties

Jacobsenreg a Textron Inc (NYSE TXT) company recently signed new national account agreement with Avendra

The agreement with Avendra will allow all US-based Marriott properties to purchase Jacobsen equipment at exclusive member pricing Marriott currently has 18 properties with 24 golf course facilities in the United States

Avendra is North Americarsquos leading procurement services provider serving the hospitality and lodging industries Avendra customers gain access to contracts leveraging over $4 billion of annual purchases expert advisory services and in-depth purchasing data and analysis The company is headquartered in Rockville MD and has regional offices throughout North America For more information please call (866)-AVENDRA or visit wwwAvendracom

Avendra selected Jacobsen after the company spent several months testing and reviewing Jacobsenrsquos full line of turf maintenance equipment

ldquoWersquore very excited to be working with Avendra and Marriott propertiesrdquo said David Withers President and CEO of Jacobsen ldquoWe look forward to helping Marriott properties throughout the US present superior conditions for their customersrdquo

movers amp shapers sodseedsoil

Does your company have exciting news to share

Wersquoll help you spread the wordContact Samantha Huff samantha_huffgcbaaorg

or call 402-476-4444

Life is short Sod it

Quality Variety Service

888893-8873westcoastturfcom

Put your trust in West Coast Turf

Featuring over 30+ grasses including bentSt Augustinezoysia bermuda paspalum blue rye kikuyu and fescue

Installation hydroseeding and NEW TopMaker Field recycling leveling dethatching and renovation services available

EQUIPMENT

DEPENDABLE EQUIPMENThellipWHEN amp WHERE YOU NEED IT

Designed exclusively for GCBAA members The Cat Rental Store National Account Rental Program provides access to the industryrsquos largest selection of golf course building renovation and maintenance equipment including specialized attachments More than 500 Cat Rental Store locations nationwide have a full range of equipmentmdashCatreg and other leading brandsmdashwhen and where you need them

To help you and your customers grow the game a portion of every rental will be donated to the GCBAA Foundation to support the participation of underprivileged children in the Sticks for Kids Program

For more information about the range of equipment and the special rental rates available to GCBAA members please Email CatRentalNationalAccountscatcom

copy 2016 Caterpillar All Rights Reserved CAT CATERPILLAR BUILT FOR IT their respective logos ldquoCaterpillar Yellowrdquo the ldquoPower Edgerdquo trade dress as well as corporate and product identity used herein are trademarks of Caterpillar and may not be used without permission

For Dealer Sales Personnel reg

Mini Hydraulic Excavators and Work Tools

Field Reference Guide

3016C 3018C3025C 303C CR3035C CR 304C CR305C CR

CATRENTALSTORECOM

IRRIGATION amp DRAINAGEsodseedsoil

No water hammer issues No over pressure problems No spring turn-ons through cold brittle pipe

Tap into our 50+ years of golf irrigation expertise1-800-345-ISCO

isco-pipecom

AVOID WATER HAZARDS

Install IsCO HDPE GOlf COursE systEms

Surge Guardtrade golf fittings reduces the risk of crotch failure caused by water hammer and cyclic fatigue common with standard Sch 40 fittings in Golf Course and Commercial Irrigation systems

Now Available in 2frac12 inch Tee and 2frac12 inch 90deg 45deg and 22frac12deg Elbows

wwwlascofittingscom

10X Stronger than Schedule 80SURGE GUARDTM

THANK YOU FOR MAKING

US 1 ON TURF

Innovators in proven pumping solutions

for 30 years

800-356-6686 watertronicscom

copy 2016 Lindsay All rights reserved

31

Golf Course BuildersAssociation of America6040 S 58th St Suite D Lincoln NE 68516

ADDRESS SERVICE REQUESTED

PRESORTEDSTANDARD

US POSTAGEPAID

LINCOLN NEPERMIT 40

Wersquoll promote the contest with TV and radio spots as well as through print advertisements in GCM and affiliated chapter publications If your chapter publication can help spread the word abou the campaign and contest please contact our marketing and communications team for more information Russell Sypowicz associate director of marketing at rsypowiczgcsaaorg or Craig Smith director of communications and media relations at csmithgcsaaorg

In the end however this campaign is not about the number of entries for a sweepstakes Our goal is to educate golfers about all that superintendents do to provide enjoyment for those playing the game and hopefully to inspire them to reach out to you to say ldquothank yourdquo in person

Several superintendents have shared with me and with our staff about just such instances at their facilities One was Paul Latshaw CGCS and director of grounds operations at Muirfield Village Golf Club in Dublin Ohio the host course for the Memorial Tournament each year

As you probably know Muirfield is Jack Nicklausrsquo pride and joy and Nicklaus was the lead figure in the ldquoThank a Golf Course Superintendentrdquo commercial last year He went out of his way to support our campaign and he was just as gracious when I had the chance to thank him in person He knows how hard Latshaw works

ldquoI always have been a Nicklaus fan even to the point of working some for his design firm for two years early on in my career at Muirfieldrdquo says Latshaw who is in his 13th year aty Muirfield Village ldquoMr Nicklaus has always placed a value on agronomuy and the superintendent I donrsquot know of any other design firm that has had agronomists on staff or as consultants

ldquoSo when Mr Nicklaus took the time to support us and our profession that meant the world to me Irsquove had members too take notice and stop to say lsquothank yoursquo It makes me proud to be a superintendent and I appreciate all that GCSAA is doing to elevate our profession So lsquothank yoursquo GCSAArdquo

No thank you Paul And thank you to all our members who work each day to deliver the best conditions they can for golfers while protecting the environment and our natural resources

new members

ASSOCIATE MEMBERS

Atlantic Irrigation Specialties Inc111 Lafayette AvenueN White Plains NY 10603Phone (800) 878-8873Contact Fred RappEmail frappatlanticirrigationcom Atlantic Irrigation Specialties is a full service Rain Bird golf irrigation distributor supplying eight (8) states in northeast and Mid-Atlantic

Blackburn Mfg Co908 W Hwy 275Neligh NE 68756Phone (800) 942-5816Contact Christa Blackburn-SchindlerEmail infoblackburnflagcom Blackburn Mfg Co is unmatched in quality marking flags with the best customer service in the industry for over 60 years Marking Flags Posting Signs Inverted Marking Paint All Flagging Tape Measuring Tapes Utility location athletic field and pavement striping paint safety zone supplies barricade tape

BUILDERIRRIGATION CONTRACTOR APPLICANT

Diamond Golf International Inc23753 Sonata DriveMurrieta CA 92562-4662Phone (951) 696-0426Contact Salvador RodriguezEmail saulrodriguez82hotmailcom Website wwwdiamondgolfmx Golf course construction agronomist consulting lake building consulting design

PROFESSIONAL MEMBER

Tony Altum ndash AS Altum amp Associates10311 Towne RoadCarmel IN 46032Phone (317) 679-3285Contact Tony AltumEmail taltumasaltumcom Website wwwasaltumcom AS Altum amp Associates has built a reputation in the golfing community as one of the worldrsquos most trusted leaders in irrigation design and consulting

27

2016 Rossi Recipient Jim Moore Retires from USGA

If you know the USGA Green Section then you are bound to have had the pleasure of interacting with Jim or Kay Moore both of whom retired on June 1 2016 Both Jim and Kay joined the USGA Green Section in 1984 as director of the Green Sectionrsquos former Mid-Continent Region and as administrative assistant for the region respectively

Jim Moore has worked in multiple functions over 32 years of dedicated service to the USGA He was instrumental in leading and coordinating the collaboration of the 2004 revision of the USGA Recommendations For a Method of Putting Green Construction Most recently Moore led the USGA Green Section Education and Outreach program During his tenure Moore also provided years of dedicated service as a member of the USGA Green Section Turfgrass and Environmental Research Committee a role in which he will continue after retiring

Both Jim and Kay have made lasting impressions on the USGA and the golf industry through their combined 64 years of service They will be missed by their USGA colleagues and the thousands of golf courses they helped along the way

West Coast Turf Offering Three New Varieties to Minimize Water Use

West Coast Turf has expanded their inventory to include three new drought tolerant varieties West Coast Native Bentgrass (Agrostis pallens)

Hillside Native Fine Fescue and Kurapia turf alternative groundcover for landscape and golf course use

ldquoNative grasses are playing an important role in landscaping with water conservative plants and Kurapia is something exciting and completely different than anything we have ever grown We are constantly looking for the best varieties to minimize water useldquo said John Marman West Coast Turf rsquos vice president of sales and marketing

West Coast Native Bentgrass (Agrostis pallens) is a cool season grass with rich deep green color and withstands light foot traffic It requires half of the water of customary cool season turf and half the mowing and maintenance It can also be left un-mowed creating the floppy look of a natural meadow

Hillside Native Fine Fescue is perfect for relaxed landscapes and slope stabilization It has a deep rootzone thus making it extremely drought tolerant It is slow growing with loose slim leafed blades

Kurupira is a University of California tested drought tolerant turf alternative groundcover Once established it requires less water and little maintenance It grows close to the ground and if left un-mowed is covered with small white sterile flowers most of the year

ldquoWe like that not everyone has to have the exact same looking lawn or green areas These new grasses and the groundcover allow for some diversity and creativity in landscape design You donrsquot have to sacrifice your lawn to be environmentally responsible Choose the right variety and water wiselyrdquo

West Coast Turf is a full-service sod stolonization and hydroseeding company with 5 offices throughout California and Arizona and headquarters in Palm Desert CA West Coast Turf grows more than 30 varieties of natural turf

MOVERS amp SHAPERS

28

GCBAA MEETINGS CALENDAR

2016 Summer MeetingAugust 1-3 2016Hyatt Regency Jersey City - Jersey City NJ

2017 Summer MeetingAugust 8-10 2017Omni Charlotte - Charlotte NC

Future Golf Industry Show SitesFebruary 8-9 2017Orange County Convention Center - Orlando FL

February 7-8 2018Henry B Gonzalez Convention Center - San Antonio TX

MAY 18 2016National Golf Day - Washington DC

Avendra Signs National Agreement with JacobsenAgreement includes all US-based Marriott properties

Jacobsenreg a Textron Inc (NYSE TXT) company recently signed new national account agreement with Avendra

The agreement with Avendra will allow all US-based Marriott properties to purchase Jacobsen equipment at exclusive member pricing Marriott currently has 18 properties with 24 golf course facilities in the United States

Avendra is North Americarsquos leading procurement services provider serving the hospitality and lodging industries Avendra customers gain access to contracts leveraging over $4 billion of annual purchases expert advisory services and in-depth purchasing data and analysis The company is headquartered in Rockville MD and has regional offices throughout North America For more information please call (866)-AVENDRA or visit wwwAvendracom

Avendra selected Jacobsen after the company spent several months testing and reviewing Jacobsenrsquos full line of turf maintenance equipment

ldquoWersquore very excited to be working with Avendra and Marriott propertiesrdquo said David Withers President and CEO of Jacobsen ldquoWe look forward to helping Marriott properties throughout the US present superior conditions for their customersrdquo

movers amp shapers sodseedsoil

Does your company have exciting news to share

Wersquoll help you spread the wordContact Samantha Huff samantha_huffgcbaaorg

or call 402-476-4444

Life is short Sod it

Quality Variety Service

888893-8873westcoastturfcom

Put your trust in West Coast Turf

Featuring over 30+ grasses including bentSt Augustinezoysia bermuda paspalum blue rye kikuyu and fescue

Installation hydroseeding and NEW TopMaker Field recycling leveling dethatching and renovation services available

EQUIPMENT

DEPENDABLE EQUIPMENThellipWHEN amp WHERE YOU NEED IT

Designed exclusively for GCBAA members The Cat Rental Store National Account Rental Program provides access to the industryrsquos largest selection of golf course building renovation and maintenance equipment including specialized attachments More than 500 Cat Rental Store locations nationwide have a full range of equipmentmdashCatreg and other leading brandsmdashwhen and where you need them

To help you and your customers grow the game a portion of every rental will be donated to the GCBAA Foundation to support the participation of underprivileged children in the Sticks for Kids Program

For more information about the range of equipment and the special rental rates available to GCBAA members please Email CatRentalNationalAccountscatcom

copy 2016 Caterpillar All Rights Reserved CAT CATERPILLAR BUILT FOR IT their respective logos ldquoCaterpillar Yellowrdquo the ldquoPower Edgerdquo trade dress as well as corporate and product identity used herein are trademarks of Caterpillar and may not be used without permission

For Dealer Sales Personnel reg

Mini Hydraulic Excavators and Work Tools

Field Reference Guide

3016C 3018C3025C 303C CR3035C CR 304C CR305C CR

CATRENTALSTORECOM

IRRIGATION amp DRAINAGEsodseedsoil

No water hammer issues No over pressure problems No spring turn-ons through cold brittle pipe

Tap into our 50+ years of golf irrigation expertise1-800-345-ISCO

isco-pipecom

AVOID WATER HAZARDS

Install IsCO HDPE GOlf COursE systEms

Surge Guardtrade golf fittings reduces the risk of crotch failure caused by water hammer and cyclic fatigue common with standard Sch 40 fittings in Golf Course and Commercial Irrigation systems

Now Available in 2frac12 inch Tee and 2frac12 inch 90deg 45deg and 22frac12deg Elbows

wwwlascofittingscom

10X Stronger than Schedule 80SURGE GUARDTM

THANK YOU FOR MAKING

US 1 ON TURF

Innovators in proven pumping solutions

for 30 years

800-356-6686 watertronicscom

copy 2016 Lindsay All rights reserved

31

Golf Course BuildersAssociation of America6040 S 58th St Suite D Lincoln NE 68516

ADDRESS SERVICE REQUESTED

PRESORTEDSTANDARD

US POSTAGEPAID

LINCOLN NEPERMIT 40

2016 Rossi Recipient Jim Moore Retires from USGA

If you know the USGA Green Section then you are bound to have had the pleasure of interacting with Jim or Kay Moore both of whom retired on June 1 2016 Both Jim and Kay joined the USGA Green Section in 1984 as director of the Green Sectionrsquos former Mid-Continent Region and as administrative assistant for the region respectively

Jim Moore has worked in multiple functions over 32 years of dedicated service to the USGA He was instrumental in leading and coordinating the collaboration of the 2004 revision of the USGA Recommendations For a Method of Putting Green Construction Most recently Moore led the USGA Green Section Education and Outreach program During his tenure Moore also provided years of dedicated service as a member of the USGA Green Section Turfgrass and Environmental Research Committee a role in which he will continue after retiring

Both Jim and Kay have made lasting impressions on the USGA and the golf industry through their combined 64 years of service They will be missed by their USGA colleagues and the thousands of golf courses they helped along the way

West Coast Turf Offering Three New Varieties to Minimize Water Use

West Coast Turf has expanded their inventory to include three new drought tolerant varieties West Coast Native Bentgrass (Agrostis pallens)

Hillside Native Fine Fescue and Kurapia turf alternative groundcover for landscape and golf course use

ldquoNative grasses are playing an important role in landscaping with water conservative plants and Kurapia is something exciting and completely different than anything we have ever grown We are constantly looking for the best varieties to minimize water useldquo said John Marman West Coast Turf rsquos vice president of sales and marketing

West Coast Native Bentgrass (Agrostis pallens) is a cool season grass with rich deep green color and withstands light foot traffic It requires half of the water of customary cool season turf and half the mowing and maintenance It can also be left un-mowed creating the floppy look of a natural meadow

Hillside Native Fine Fescue is perfect for relaxed landscapes and slope stabilization It has a deep rootzone thus making it extremely drought tolerant It is slow growing with loose slim leafed blades

Kurupira is a University of California tested drought tolerant turf alternative groundcover Once established it requires less water and little maintenance It grows close to the ground and if left un-mowed is covered with small white sterile flowers most of the year

ldquoWe like that not everyone has to have the exact same looking lawn or green areas These new grasses and the groundcover allow for some diversity and creativity in landscape design You donrsquot have to sacrifice your lawn to be environmentally responsible Choose the right variety and water wiselyrdquo

West Coast Turf is a full-service sod stolonization and hydroseeding company with 5 offices throughout California and Arizona and headquarters in Palm Desert CA West Coast Turf grows more than 30 varieties of natural turf

MOVERS amp SHAPERS

28

GCBAA MEETINGS CALENDAR

2016 Summer MeetingAugust 1-3 2016Hyatt Regency Jersey City - Jersey City NJ

2017 Summer MeetingAugust 8-10 2017Omni Charlotte - Charlotte NC

Future Golf Industry Show SitesFebruary 8-9 2017Orange County Convention Center - Orlando FL

February 7-8 2018Henry B Gonzalez Convention Center - San Antonio TX

MAY 18 2016National Golf Day - Washington DC

Avendra Signs National Agreement with JacobsenAgreement includes all US-based Marriott properties

Jacobsenreg a Textron Inc (NYSE TXT) company recently signed new national account agreement with Avendra

The agreement with Avendra will allow all US-based Marriott properties to purchase Jacobsen equipment at exclusive member pricing Marriott currently has 18 properties with 24 golf course facilities in the United States

Avendra is North Americarsquos leading procurement services provider serving the hospitality and lodging industries Avendra customers gain access to contracts leveraging over $4 billion of annual purchases expert advisory services and in-depth purchasing data and analysis The company is headquartered in Rockville MD and has regional offices throughout North America For more information please call (866)-AVENDRA or visit wwwAvendracom

Avendra selected Jacobsen after the company spent several months testing and reviewing Jacobsenrsquos full line of turf maintenance equipment

ldquoWersquore very excited to be working with Avendra and Marriott propertiesrdquo said David Withers President and CEO of Jacobsen ldquoWe look forward to helping Marriott properties throughout the US present superior conditions for their customersrdquo

movers amp shapers sodseedsoil

Does your company have exciting news to share

Wersquoll help you spread the wordContact Samantha Huff samantha_huffgcbaaorg

or call 402-476-4444

Life is short Sod it

Quality Variety Service

888893-8873westcoastturfcom

Put your trust in West Coast Turf

Featuring over 30+ grasses including bentSt Augustinezoysia bermuda paspalum blue rye kikuyu and fescue

Installation hydroseeding and NEW TopMaker Field recycling leveling dethatching and renovation services available

EQUIPMENT

DEPENDABLE EQUIPMENThellipWHEN amp WHERE YOU NEED IT

Designed exclusively for GCBAA members The Cat Rental Store National Account Rental Program provides access to the industryrsquos largest selection of golf course building renovation and maintenance equipment including specialized attachments More than 500 Cat Rental Store locations nationwide have a full range of equipmentmdashCatreg and other leading brandsmdashwhen and where you need them

To help you and your customers grow the game a portion of every rental will be donated to the GCBAA Foundation to support the participation of underprivileged children in the Sticks for Kids Program

For more information about the range of equipment and the special rental rates available to GCBAA members please Email CatRentalNationalAccountscatcom

copy 2016 Caterpillar All Rights Reserved CAT CATERPILLAR BUILT FOR IT their respective logos ldquoCaterpillar Yellowrdquo the ldquoPower Edgerdquo trade dress as well as corporate and product identity used herein are trademarks of Caterpillar and may not be used without permission

For Dealer Sales Personnel reg

Mini Hydraulic Excavators and Work Tools

Field Reference Guide

3016C 3018C3025C 303C CR3035C CR 304C CR305C CR

CATRENTALSTORECOM

IRRIGATION amp DRAINAGEsodseedsoil

No water hammer issues No over pressure problems No spring turn-ons through cold brittle pipe

Tap into our 50+ years of golf irrigation expertise1-800-345-ISCO

isco-pipecom

AVOID WATER HAZARDS

Install IsCO HDPE GOlf COursE systEms

Surge Guardtrade golf fittings reduces the risk of crotch failure caused by water hammer and cyclic fatigue common with standard Sch 40 fittings in Golf Course and Commercial Irrigation systems

Now Available in 2frac12 inch Tee and 2frac12 inch 90deg 45deg and 22frac12deg Elbows

wwwlascofittingscom

10X Stronger than Schedule 80SURGE GUARDTM

THANK YOU FOR MAKING

US 1 ON TURF

Innovators in proven pumping solutions

for 30 years

800-356-6686 watertronicscom

copy 2016 Lindsay All rights reserved

31

Golf Course BuildersAssociation of America6040 S 58th St Suite D Lincoln NE 68516

ADDRESS SERVICE REQUESTED

PRESORTEDSTANDARD

US POSTAGEPAID

LINCOLN NEPERMIT 40

GCBAA MEETINGS CALENDAR

2016 Summer MeetingAugust 1-3 2016Hyatt Regency Jersey City - Jersey City NJ

2017 Summer MeetingAugust 8-10 2017Omni Charlotte - Charlotte NC

Future Golf Industry Show SitesFebruary 8-9 2017Orange County Convention Center - Orlando FL

February 7-8 2018Henry B Gonzalez Convention Center - San Antonio TX

MAY 18 2016National Golf Day - Washington DC

Avendra Signs National Agreement with JacobsenAgreement includes all US-based Marriott properties

Jacobsenreg a Textron Inc (NYSE TXT) company recently signed new national account agreement with Avendra

The agreement with Avendra will allow all US-based Marriott properties to purchase Jacobsen equipment at exclusive member pricing Marriott currently has 18 properties with 24 golf course facilities in the United States

Avendra is North Americarsquos leading procurement services provider serving the hospitality and lodging industries Avendra customers gain access to contracts leveraging over $4 billion of annual purchases expert advisory services and in-depth purchasing data and analysis The company is headquartered in Rockville MD and has regional offices throughout North America For more information please call (866)-AVENDRA or visit wwwAvendracom

Avendra selected Jacobsen after the company spent several months testing and reviewing Jacobsenrsquos full line of turf maintenance equipment

ldquoWersquore very excited to be working with Avendra and Marriott propertiesrdquo said David Withers President and CEO of Jacobsen ldquoWe look forward to helping Marriott properties throughout the US present superior conditions for their customersrdquo

movers amp shapers sodseedsoil

Does your company have exciting news to share

Wersquoll help you spread the wordContact Samantha Huff samantha_huffgcbaaorg

or call 402-476-4444

Life is short Sod it

Quality Variety Service

888893-8873westcoastturfcom

Put your trust in West Coast Turf

Featuring over 30+ grasses including bentSt Augustinezoysia bermuda paspalum blue rye kikuyu and fescue

Installation hydroseeding and NEW TopMaker Field recycling leveling dethatching and renovation services available

EQUIPMENT

DEPENDABLE EQUIPMENThellipWHEN amp WHERE YOU NEED IT

Designed exclusively for GCBAA members The Cat Rental Store National Account Rental Program provides access to the industryrsquos largest selection of golf course building renovation and maintenance equipment including specialized attachments More than 500 Cat Rental Store locations nationwide have a full range of equipmentmdashCatreg and other leading brandsmdashwhen and where you need them

To help you and your customers grow the game a portion of every rental will be donated to the GCBAA Foundation to support the participation of underprivileged children in the Sticks for Kids Program

For more information about the range of equipment and the special rental rates available to GCBAA members please Email CatRentalNationalAccountscatcom

copy 2016 Caterpillar All Rights Reserved CAT CATERPILLAR BUILT FOR IT their respective logos ldquoCaterpillar Yellowrdquo the ldquoPower Edgerdquo trade dress as well as corporate and product identity used herein are trademarks of Caterpillar and may not be used without permission

For Dealer Sales Personnel reg

Mini Hydraulic Excavators and Work Tools

Field Reference Guide

3016C 3018C3025C 303C CR3035C CR 304C CR305C CR

CATRENTALSTORECOM

IRRIGATION amp DRAINAGEsodseedsoil

No water hammer issues No over pressure problems No spring turn-ons through cold brittle pipe

Tap into our 50+ years of golf irrigation expertise1-800-345-ISCO

isco-pipecom

AVOID WATER HAZARDS

Install IsCO HDPE GOlf COursE systEms

Surge Guardtrade golf fittings reduces the risk of crotch failure caused by water hammer and cyclic fatigue common with standard Sch 40 fittings in Golf Course and Commercial Irrigation systems

Now Available in 2frac12 inch Tee and 2frac12 inch 90deg 45deg and 22frac12deg Elbows

wwwlascofittingscom

10X Stronger than Schedule 80SURGE GUARDTM

THANK YOU FOR MAKING

US 1 ON TURF

Innovators in proven pumping solutions

for 30 years

800-356-6686 watertronicscom

copy 2016 Lindsay All rights reserved

31

Golf Course BuildersAssociation of America6040 S 58th St Suite D Lincoln NE 68516

ADDRESS SERVICE REQUESTED

PRESORTEDSTANDARD

US POSTAGEPAID

LINCOLN NEPERMIT 40

EQUIPMENT

DEPENDABLE EQUIPMENThellipWHEN amp WHERE YOU NEED IT

Designed exclusively for GCBAA members The Cat Rental Store National Account Rental Program provides access to the industryrsquos largest selection of golf course building renovation and maintenance equipment including specialized attachments More than 500 Cat Rental Store locations nationwide have a full range of equipmentmdashCatreg and other leading brandsmdashwhen and where you need them

To help you and your customers grow the game a portion of every rental will be donated to the GCBAA Foundation to support the participation of underprivileged children in the Sticks for Kids Program

For more information about the range of equipment and the special rental rates available to GCBAA members please Email CatRentalNationalAccountscatcom

copy 2016 Caterpillar All Rights Reserved CAT CATERPILLAR BUILT FOR IT their respective logos ldquoCaterpillar Yellowrdquo the ldquoPower Edgerdquo trade dress as well as corporate and product identity used herein are trademarks of Caterpillar and may not be used without permission

For Dealer Sales Personnel reg

Mini Hydraulic Excavators and Work Tools

Field Reference Guide

3016C 3018C3025C 303C CR3035C CR 304C CR305C CR

CATRENTALSTORECOM

IRRIGATION amp DRAINAGEsodseedsoil

No water hammer issues No over pressure problems No spring turn-ons through cold brittle pipe

Tap into our 50+ years of golf irrigation expertise1-800-345-ISCO

isco-pipecom

AVOID WATER HAZARDS

Install IsCO HDPE GOlf COursE systEms

Surge Guardtrade golf fittings reduces the risk of crotch failure caused by water hammer and cyclic fatigue common with standard Sch 40 fittings in Golf Course and Commercial Irrigation systems

Now Available in 2frac12 inch Tee and 2frac12 inch 90deg 45deg and 22frac12deg Elbows

wwwlascofittingscom

10X Stronger than Schedule 80SURGE GUARDTM

THANK YOU FOR MAKING

US 1 ON TURF

Innovators in proven pumping solutions

for 30 years

800-356-6686 watertronicscom

copy 2016 Lindsay All rights reserved

31

Golf Course BuildersAssociation of America6040 S 58th St Suite D Lincoln NE 68516

ADDRESS SERVICE REQUESTED

PRESORTEDSTANDARD

US POSTAGEPAID

LINCOLN NEPERMIT 40

IRRIGATION amp DRAINAGEsodseedsoil

No water hammer issues No over pressure problems No spring turn-ons through cold brittle pipe

Tap into our 50+ years of golf irrigation expertise1-800-345-ISCO

isco-pipecom

AVOID WATER HAZARDS

Install IsCO HDPE GOlf COursE systEms

Surge Guardtrade golf fittings reduces the risk of crotch failure caused by water hammer and cyclic fatigue common with standard Sch 40 fittings in Golf Course and Commercial Irrigation systems

Now Available in 2frac12 inch Tee and 2frac12 inch 90deg 45deg and 22frac12deg Elbows

wwwlascofittingscom

10X Stronger than Schedule 80SURGE GUARDTM

THANK YOU FOR MAKING

US 1 ON TURF

Innovators in proven pumping solutions

for 30 years

800-356-6686 watertronicscom

copy 2016 Lindsay All rights reserved

31

Golf Course BuildersAssociation of America6040 S 58th St Suite D Lincoln NE 68516

ADDRESS SERVICE REQUESTED

PRESORTEDSTANDARD

US POSTAGEPAID

LINCOLN NEPERMIT 40

Golf Course BuildersAssociation of America6040 S 58th St Suite D Lincoln NE 68516

ADDRESS SERVICE REQUESTED

PRESORTEDSTANDARD

US POSTAGEPAID

LINCOLN NEPERMIT 40