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EC611--Managerial Economics
Production Theory and Estimation
Dr. Savvas C Savvides, European University Cyprus
Managerial Economics DR. SAVVAS C SAVVIDES 2
The Organization of Production
Inputs (the factors of production and material things that go into the production of goods and services):
Labor, Capital, Land, Raw materials
Fixed Inputs (inputs that don’t vary with the level of output):
Plant, machinery, bank loan, permanent staff
Variable Inputs (inputs that vary with the level of output):
hourly labour, raw materials
Managerial Economics DR. SAVVAS C SAVVIDES 3
Choosing outputCOSTS REVENUES
Technology & costs of
hiring factors of production
TC curves(short & long run)
AC(short &long run)
MC
Demandcurve
AR
MR
CHECK: produce in SR?close down in LR?
Choose output level
Managerial Economics DR. SAVVAS C SAVVIDES 4
The Production FunctionThe amount of output produced depends upon the inputs used in the production process
The production function specifies the maximum amount of output which can be produced with specific level of inputs, given the level of existing technological know-how (table, equation, or graph)
In general form, a production function may be expressed as:
Q = f ( X1 , X2 , X3 , … , Xk )
where the X’s are the various inputs used
Managerial Economics DR. SAVVAS C SAVVIDES 5
Short-run vs. Long-run
The short run is the period in which a firm can make only partial adjustment of inputs
e.g. the firm may be able to vary the amount of labour, but cannot change capital.
The long run is the period in which a firm can adjust all inputs to changed conditions.
Managerial Economics DR. SAVVAS C SAVVIDES 6
Total Product
Marginal Product
Average Product APL = TP / L (6L2 – 0.2L3)/L = 6L – 0.2L2
Output Elasticity EL = MPL / APL (12L– 0.2L2)/(6L – 0.2L2)
TP = Q = f(L)
MPL =∆TP
∆LThe marginal product of labour is the partial derivative of output with respect to the variable factor (in this case labour), but holding constant the inputs of other factors.
Example: What is the MPL of Q = 6L2 – 0.2L3
Answer: We take first derivative of the equation w.r.t. L
MPL = dQ / dL = 12L – 0.6L2
Let’s assume labour is the only variable factor (with capital fixed)
Prod. Function:One Variable Input
dTPdL=
Managerial Economics DR. SAVVAS C SAVVIDES 7
14545675151.5406040010
-325-7562525040080020
1.6435.257.6281.681.7528.850.4172.861.8520.838.483.241.9311.221.622.42
--000
EL= (12L– 0.2L2)
/(6L – 0.2L2)
APL= 6L – 0.2L2
MPL =12L – 0.6L2
Q =6L2 – 0.2L3L
Prod. Function:One Variable Input
Managerial Economics DR. SAVVAS C SAVVIDES 8
Prod. Function:One Variable Input
-500
0
500
1000
Labor
Out
put
Labor 0 2 4 6 8 10 15 20 25 26
Output 0 22.4 83.2 172.8 281.6 400 675 800 625 540.8
MPL 0 21.6 38.4 50.4 57.6 60 45 0 -75 -93.6
APL 0 11.2 20.8 28.8 35.2 40 45 40 25 20.8
1 2 3 4 5 6 7 8 9 10
Managerial Economics DR. SAVVAS C SAVVIDES 9
The Law of Diminishing Returns
Holding all factors constant except one, the law of diminishing returns says that:
beyond some value of the variable input,further increases in the variable input lead to steadily decreasing marginal product of that input.
e.g. trying to increase labour input without also increasing capital will bring diminishing returns.
Managerial Economics DR. SAVVAS C SAVVIDES 10
-200-100
0100200300400500600700800900
1 2 3 4 5 6 7 8 9 10
Stage IStage II
Stage III
The Three Stages of Production
0 1510862 4 20 25
Managerial Economics DR. SAVVAS C SAVVIDES 11
The Three Stages of Production
Stage I
Stage IIStage III
Managerial Economics DR. SAVVAS C SAVVIDES 12
Marginal Revenue ProductThe Marginal Revenue (or Value) Product of Labour is the extra (additional) revenue (benefit) that the firm receives from production by an extra (additional) worker.
MRPL = ∆TR /∆L = d TR / dL
Recall that TR = f(Q) and Q = f ( L)
Then, by the “Function-in-a-function (Chain) Rule” of differentiation, we have
dTR/dL = (dTR/dQ) * (dQ/dL)
(We get the same result if we multiply and divide by dQ).
= MR * MPL
In perfect competition, where firms are price-takers, MR = P, then
MRPL = MPL * P
Managerial Economics DR. SAVVAS C SAVVIDES 13
Optimal Use of the Variable Input
Marginal Resource (Factor) Cost MRCL = ∆TC
∆L
Optimal Use of Labor MRPL = MRCL
As long as the incremental market value of the extra output produced (that is, the marginal revenue brought in) is greater than the cost of hiring the extra labour (the cost of wages), then the firm should go ahead and employ the extra labour. Remember that MRPL = MPL * P (the price of the product).
Profits are maximized where the marginal revenue brought in (theMRPL) is exactly equal to the cost of labour to be employed, or where: MRPL = w The simple case can be illustrated with a constant wage rate (horizontal wage line w).
dTCdL=
Managerial Economics DR. SAVVAS C SAVVIDES 14
60045045675156006006040010
6000080020
60057657.6281.6860050450.4172.8660038438.483.2460021621.622.426000000
WMRPL= MPL * P
MPL =12L – 0.6L2
Q =6L2 – 0.2L3L
Assume that the selling price of the product (equal to MR in perfect competition) is £10 and the wage rate is £600
Marginal Revenue Product
Managerial Economics DR. SAVVAS C SAVVIDES 15
With diminishing marginal productivity, the firm maximizes profit when the marginal cost of employing an extra worker equals the MRPL...
The marginal revenue product of labour is the revenue obtained by selling the output produced by an extra worker
W0
MRPL
Employment
Wag
e, M
RP
L
…this occurs at E where w = MRPL. Employment is L*.
Below L*, extra employment adds more to revenue than to labour costs. Above L*, the reverse is so.This decision is consistent with the rule MR = SMC for maximizing profit.L*
£600
10
MRPL = MPL * MR
Optimal Use of the Variable Input
Managerial Economics DR. SAVVAS C SAVVIDES 16
Example:A producer of pocket calculators has a fixed amount of plant and
equipment (capital), but can vary the number of workers. The production function is given by the following relationship:
Q = 98L – 3L2
Being a small producer, the firm can produce and sell all its output at £20 each ( MR=20). It can also hire as many workers at £40 per day (MC=40).
Question: How many workers should the firm hire per day?
Answer: The optimization Rule is: MRPL = MCL
MPL = dQ/dL = 98 – 6L MRPL = 20(98 – 6L) since MR = 20To max Profits: MRPL = MCL
20(98 – 6L) = 40 since MC =40L = 16
Thus, in order to max Profits, this firm should hire 16 workers per day.
Optimal Use of One Input--Example
Managerial Economics DR. SAVVAS C SAVVIDES 17
Representative Prod. FunctionAssume two inputs, labour and capital:
Q = f(L, K)
654321
Capi tal
12141412831
Labour
23456
Output Quantity (Q)
710121210
33363633233640403628
2830302818
40424036282940363124
Managerial Economics DR. SAVVAS C SAVVIDES 18
Prod. Function:Two InputsQ = f(L, K)
654321
Capi tal
12141412831
Labour
23456
Output Quantity (Q)
710121210
33363633233640403628
2830302818
40424036282940363124
Managerial Economics DR. SAVVAS C SAVVIDES 19
Isoquants
Prod. with Two Inputs: Isoquants
Isoquants show combinations of two inputs that can produce the same level of output.
Managerial Economics DR. SAVVAS C SAVVIDES 20
Prod. with Two Inputs: IsoquantsFirms will only use combinations of two inputs that are in the economic (or “feasible”) region of production, which is defined by the portion of each isoquant that is negatively sloped.
Ridge Lines
Managerial Economics DR. SAVVAS C SAVVIDES 21
ExampleFor Isoquant 12, moving from point N to point R: ∆K= -2.5 ∆L=1
MRTS = -(-2.5/1) = 2.5
Marginal Rate of Technical Substitution
Recall that all points on an isoquant refer to the same level of output. Therefore, moving down an isoquant, the gain in Q from using more L must be equal to the loss in Q from using less K.
That is, (∆L)(MPL) = - (∆K) (MPK)
MRTS = MPL/MPK = -∆K/∆L (slope of isoquant)
Managerial Economics DR. SAVVAS C SAVVIDES 22
Perfect Substitutes Perfect Complements
Substitute & Complement Inputs
Managerial Economics DR. SAVVAS C SAVVIDES 23
Optimal Combination of Inputs
Isocost lines represent all combinations of two inputs that a firm can purchase with the same total cost. It is basically the budget lineof the firm.
C wL rK= +
C wK Lr r
= −
C Total Cost=
( )w Wage Rateof Labor L=
( )r Cost of Capital K=
Managerial Economics DR. SAVVAS C SAVVIDES 24
Isocost Lines
With w = £1, r = £2 and a budget of £50 we have Isocost 1.
K = (50 / 2) – 1 / 2 ( L ) = 25 – 0.5 L Slope = - 0.5 Intercept = 25
If the budget increases to £60, then the isocost line shifts to the right.
The slope w / r (or relative price ratio of the two inputs) does not change. Only the intercept (C / r ) changes.
Optimal Combination of Inputs
Managerial Economics DR. SAVVAS C SAVVIDES 25
Changes in Relative Prices of Inputs
If wages drop to w = £0.75, r = £2 (and original budget of £50), the isocost line rotates outward to the right on the horizontal (labour) axis.
K = (50 / 2) – 0.75 / 2 ( L ) = 25 – 0.375 L
Slope = - 0.375 (vs. - 0.5 before) Intercept = 25 (same as before)
If w = 1.25 slope is 0.625. Isocost rotates inwards. (same intercept)
Optimal Combination of Inputs
Managerial Economics DR. SAVVAS C SAVVIDES 26
The optimum input combination is reached where the firm is able to attain the highest possible isoquant with the available budget (represented by the isocost).
MRTS = MPL/MPK = -∆K/∆L (slope of isoquant) MRTS = w/r (slope of isocost)
MPL/MPK = w/r ( MPL/ w ) = ( MPK / r)
Optimal Combination of Inputs
Managerial Economics DR. SAVVAS C SAVVIDES 27
Example:
Assume that the MPL= 40 units of output and MPK=120 units. Assume also that w= £20 and r = £30.
(a) Why is this firm not max. Q or min. Costs?
(b) How can the firm max. Q or min. Costs?
Answer:
(a) Because ( MPL/ w ) = 40/20 = 2
whereas ( MPK / r) = 120/30 = 4
(b) By hiring fewer workers and using more capital. This way, MPL increases and MPK decreases. This process will continue until ( MPL/ w ) = ( MPK / r)
Optimal Combination of Inputs
Managerial Economics DR. SAVVAS C SAVVIDES 28
LR Production:Returns to ScaleReturns to Scale refers to the proportionate change in output resulting from a certain change in inputs.This is a LR concept.
Production Function Q = f(L, K)
λQ = f(hL, hK)
If λ > h, we have increasing returns to scale.
If λ = h, we have constant returns to scale.
If λ < h, we have decreasing returns to scale.
Returns to scale can also and readily be measured using the output elasticity:
EL = 1 (CRTS) EL > 1 (IRTS) EL < 1 (DRTS)
Managerial Economics DR. SAVVAS C SAVVIDES 29
Constant Returns to
Scale
Increasing Returns to
Scale
Decreasing Returns to
Scale
Long Run: Returns to Scale
λ = h100% = 100%
λ > h200% > 100%
λ < h50% < 100%
Managerial Economics DR. SAVVAS C SAVVIDES 30
Economies and Diseconomies of ScaleReasons for Economies of Scale
Specialization: As a firm’s scale of operations increases, there are more opportunities for developing specialization in the use of inputs as well. This reduces unit costs
Dimensional Factors / Indivisibilities: As the scale of operations increase, firms are able to economize on certain inputs which do not have to be employed in the same proportion as the scale of operations has increased. This is true especially of certain fixed costs (large capacity machinery, a large telephone electronic switchboard, etc) or head office overhead expenses (marketing, accounting managerial staff).
Reasons for Diseconomies of ScaleOne of the major reasons firms may experience increasing unit costs as their operations increase is that the complexities of management structures means that they are less efficient (more bureaucratic) with many layers of supervision and authority. Besides the costs of these management structures, decision-making is inefficient. Think of the complex managerial structure of a multinational company.
Managerial Economics DR. SAVVAS C SAVVIDES 31
Empirical Production FunctionsCobb-Douglas Production Function
Q = AKaLb
Such production functions can be estimated using natural logarithms to “linearize” the function in order to use regression techniques:
ln Q = ln A + a ln K + b ln L
The values of a and b as estimated from the above equation are the respective output elasticities of Labor and Capital.
If a + b = 1 constant returns to scale If a + b > 1 increasing returns to scale If a + b < 1 decreasing returns to scale
Managerial Economics DR. SAVVAS C SAVVIDES 32
Innovations and Global Competitiveness
Innovations are perhaps the single most important determinant of a firm’s LR competitivenessProduct Innovation—introduction of new or improved productsProcess Innovation—Introduction of new or improved production process (process re-engineering)
given same resources there’s a shift outward of the isoquantBoth product and process innovation are, and should be, continuous
and may be in the form of small “doses” rather than through “big bang” breakthroughs.
Keen competition at home and abroad usually stimulates innovations.
There are frequently high risks in the introduction of innovations.
Managerial Economics DR. SAVVAS C SAVVIDES 33
Innovations and Global Competitiveness
Product Cycle Model—innovating companies eventually lose market share (locally and internationally) due to cheaper imitators. The lead time by innovators in exploiting the benefits of their innovations is becoming shorter.Just-In-Time Production System—process innovation often provides a much longer time for exploiting the benefits and much bigger returns (ROCE) because of long-lasting economies (higher efficiency, lower inventories, etc)Competitive Benchmarking