Eco Wealth8

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    ECO-WEALTH

    1.Economic Policy by Eco-Wealth.Takehiko Hirose (kyusyu University)

    Tetsu Hattori (NPO EarthdayEveryday)

    Plenary Session 2-1 The Endangered Future of OurIndustrial Society: How Do We Incorporate "Eco-Wealth" toRestore Our Sustainability?

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    2

    1.Model of Eco-Wealth

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    Eco-Wealth represent the Good life.

    Eco-Wealth is measurement of the good life. The measurement of the good life is not

    represented by GDP alone.

    Eco-Wealth is the goal of social achievement. Life-long(50 years) double-entry

    bookkeeping

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    Eco-Wealth Index where you live.Eco-Wealth Index where y

    ou live.

    n %

    6 1 2 21 0 0 . 0

    A m o u n t o f B i o D i v e r s i t4 4 6 2 7 2 .9

    A m o u n t o f h e alt h da s4 0 0 1 6 5 .4

    A m o u n t o f s m ile 3 7 7 8 6 1 .7

    A m o u n t o f p u r e w a t e r o f f e r t i l e l a n d3 4 8 5 5 6 .9

    C le a r n e s s o f f ut u r e 3 0 8 6 5 0 .4S t a b ili t y o f N a t u r e 2 6 6 2 4 3 . 5

    D i ve r s i t y o f c o m m u n i t y ac t i vit i e s 1 8 7 2 3 0 . 6

    D i ve r s i t y o f e c o n o m ic a l a c t i v it i e s 1 6 8 9 2 7 . 6

    N u m be r s o f p o w e r f u l e n t e r p r is e in l o c a l1 2 2 1 1 9 . 9

    S t a b il it y o f p o p u l a t io n 1 1 5 5 1 8 . 9

    A m o u n t o f h u m a n r e la t io n s h ip 1 0 1 8 1 6 . 6

    A m o u n t o f e c o a c t io n s 9 2 9 1 5 . 2

    L e n g t h o f lif e e x pe c t a n c y 8 5 4 1 3 . 9

    N u m b e r o f l o c a l t r a dit i o n a l e v e n t s 6 2 0 1 0 . 1

    N u m be r o f h u m an r e lat io n s h i / e r s o n3 3 9 5 . 5

    7 2 .

    6 5 .

    6 1 .

    5 6 .

    5 0 .

    4 3 .

    3 0 .

    2 7 .

    1 9 .

    1 8 .

    1 6 .1 5 .

    1 3 .

    1 0 .1

    5 .5

    0 % 2 0 % 4 0 % 6 0 % 8 0 % 1 0 0

    1

    2

    3

    4

    5

    6

    7

    8

    9

    1 0

    1 11 2

    1 3

    1 4

    1 5

    2009/9/4-9 @JapanInternet Research N=12,121 (Age=30-69)

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    Eco-Wealth is asset.

    Eco-Economy GoodPerformance! Supply side

    improvement

    Eco-Wealth Good Tradition!

    Demand sideimprovment

    Asset which We want to Bequeath.Innovation for low carbon society.

    +

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    3 Value networks and Eco-Wealth

    Economic Network Trade by Credit. Using Money

    (business plan).

    Community Network Trade by trust. Using Language

    (story).

    Environment Network Trade by physics. Using Energy(material flow).

    6

    MonetaryW

    ealth

    Eco-Wealth

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    How to transfer value to future?

    50 Years long-run

    V a lu e

    SourceR e ce iveG oo d s in p ro ce ss

    V a lu e

    C od in g

    V a lu e

    D eco d in g

    RISK(Noise)\100 \22

    3%/Year

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    How to transfer value to future?

    CASE : Monetizing Value source

    V a lu e

    SourceR e ce ivein p ro ce ss

    V a lu e

    C o d in g

    V a lu e

    D e cod in g

    RISK

    (Noise)

    Addredundancy

    $100 $100

    3%/Year

    $3/Year

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    Long term Investment

    Information = Money / Time Average-Information: RISK

    Self-Information: Expected value

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    How to make sustainable cash flow?

    A. Profit after depreciation.

    B. Profit by learning curve.

    C. Profit by stability.

    D. Profit from Non-economic assets.

    Redundancy

    Detail = NextPresentation.

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    Example of Eco-Wealth.

    A. Profit after depreciation. Sustainable House

    B. Profit by learning curve.

    Artisan

    C. Profit by stability. Fuel Cell Vehicle (FCV)

    D. Profit from Non-economic assets.

    Beautiful natural landscape and historic

    city block Ease of living which leads to the value of the city. Converted into a substantial cash flow to reflect the

    tourism and housing prices.

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    EX) Sustainable House

    Long life house 30 years more than 100years

    Increased maintenance MORE ECONOMY: Value chain to a carpenter to pay more

    payroll MORE ECO LOGY: Deforestation reduces: decrease

    imports wood

    Preserve the asset value of the house Lead to increased overall economic activity in Japan. 20 trillion yen Assets per year (20 Million Yen x 1

    million units) Purchases and sales of home suits your lifestyle

    Pension will become a substantial sale of Empty Nest > should have bought sustainable house to save money for

    A. Profit after depreciation.

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    EX) Fuel Cell Vehicle (FCV)

    The hydrogen society is ECO-The hydrogen society is ECO-WEALTH.WEALTH. Create a new value chain

    The difference between oil and

    Hydrogen are reflected in highvalue-added domestic employmentdomestic economy.

    Inspired by innovation.

    Production of other high-value carssuch as FCV.

    FCV can reduce the outflow ofFCV can reduce the outflow ofnational wealth as a result reducenational wealth as a result reduce

    oil imports.oil imports. Running energy costs/km in smaller

    C. Profit by stability.

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    How to transfer value to future?

    CASE : Non-Monetizing Value source

    V a lu e

    SourceR e ce ivein p ro ce ss

    V a lu e

    C o d in g

    V a lu e

    D e cod in g

    RISK

    (Noise)

    Addredundancy

    3%/Year

    $3/Year

    ($100) ($100)

    CommitmentON

    CommitmentOFF

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    EX) WetlandD. Profit from Non-economic assets.

    The wintering area forover 30,000 wild geese.

    (i.e.Anser albifrons frontalis(White-fronted Goose)

    Detail = 3rdPresentation.

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    2.Economic policy by Eco-Wealth

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    Restore Our Sustainability

    Eco-Wealth will increases results ofenvironmental protection.

    Restore cost of environmental pollution is expensive .

    P '= P - Required decontaminationcosts (energy)

    Considering the value of the assets, the

    current value of P is actually lower costthan including restored costs. Once the contaminated soil and atmospheric

    energy is very large compared to the energyneeds required for pollution.

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    Time Range to archive

    In 5Years In 20Years Over the life Others

    Earn Money

    Internet Research 2009 (Earthday Everyday)

    Bio Diversity

    All personal growth

    Relationshipswith others

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    Organize by Frequency

    Community TrustIndustrialSociety

    Ecological Balance

    10 Years

    30 Years

    50 Years

    3 Years

    1 quarter

    1 Month

    1 Week

    1 Year

    5 Years

    AgricultureAgriculture

    House holdHouse hold

    Business InvestmentBusiness Investment

    Public InvestmentPublic Investment

    Human relationshipHuman relationship

    Education (Human development)Education (Human development)

    Bio Diversity,Bio Diversity, All personal growth

    PublicSector

    Decompose by frequency of the investment cycle.

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    Value Storage

    Transfer frequency value each other.

    2 0

    CommunicateThe Value(Brand)

    Demand Side

    Improve operations,services.

    Supply side

    Process1.SelfCreation of intent

    2.Interaction (network)Creation of Meaning

    3.External Evaluation (spatial characteristics)

    Create demand4.The relative position (historical nature)

    Creation Story

    / Make long term business model.

    / Decide by ecological science.

    * Improving and copy the algorithm

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    Same model ofInformation theory

    S o u rce R e ce iveC h a n n e lE n cod in g D eco d in g

    Noise

    Information

    Value

    Distance = Time

    Distance = Location

    We may use Information theory, Information & Networktechnology

    for Eco-Wealth policy and management.

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    Manage entropy

    Economical meaning of Entropy

    Value($) /Attention(t) = Information

    If Time is constraint, We have to Add Information.

    Information decreases Risk.

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    Ex) Sustainable HouseKey Information to sustain entropy.

    Record (LOG) Supply side When local governments plan to permanently store a

    record, it can easily check later converted seismicbuilding construction blueprint if you leave. Only very expensive and cumber some to take to confirm If

    there is no plan interior .

    Leave the reform is also recorded. When you leave your next remodeling easy materials and

    construction methods.- The statement is untrue put large penalty.

    Connoisseur (Evaluate) Demand side The evaluator's when apartment lending or house buying.

    pricing by function of house. Body functions can be checked objectively by the value of

    the house

    To leave a record of the sale value by requiring the

    KABUKURI i K l NGO ill KABUKURI i K l NGO ill

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    : = .KABUKURI s experience Key player NGO s will : = .KABUKURI s experience Key player NGO s will

    Loca l C o m m u n ity

    U rb an C on su m er

    ( )C E PA N G O

    M E D IA

    In v e stm e n t to

    Firm e rs C om m u n ity

    E co Tru ismG reen

    C o n su m p tio n

    ( )P E S Lo ca lg o v

    C on se rva tio n

    S u cce ssio n s

    E co lo g ica l Fa rm in g

    LearningandGrowth( )GO

    Process)ocal Gov

    Customer

    Finance( )emand

    Result( )armer3Y

    ears

    3Y

    ears

    BRAND( !)Twice price

    Succeed to RegisterSucceed to RegisterRamsar Convention sRamsar Convention s

    .wetland.wetland

    Persuade key personPersuade key person.of farmers community.of farmers community

    .Ramsar Network Japan

    .Ramsar Network Japan

    Ordinance to compensate forOrdinance to compensate for

    the agricultural damage

    the agricultural damage

    .by the wild geese and PES.by the wild geese and PES Osaki CityOsaki City

    .Support from Media.Support from Media

    Create new demandCreate new demand

    .in business context.in business context

    24

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    Requirement of Eco-GENTLEMAN/ECO-LADY

    n %

    5888100.0

    Networker 3762 63.9

    Ecologist 3554 60.4

    Leadership 2938 49.9

    Scientific mind and methodology 2830 48.1

    Imagination 2791 47.4

    Invention 2753 46.8

    Visionary 2601 44.2

    Sympathy 2549 43.3

    Knowledgeable 254343.2

    Land Rich Navigator 2509 42.6

    self-realization 2485 42.2

    Risk Manager 2453 41.7

    Field Worker 2206 37.5

    O et one's ecological impact 2097 35.6

    NGO/NPO Player 1783 30.3

    physical strength 1699 28.9

    Language ability 1326 22.5

    Social Entrepreneur 1205 20.5

    Story Teller 1200 20.4

    Legal 920 15.6

    Entertainer 919 15.6

    Business success 632 10.7

    Other 159 2.7

    63.9

    60.4

    49.9

    48.1

    47.4

    46.8

    44.2

    43.3

    43.2

    42.6

    42.2

    41.7

    37.5

    35.6

    30.3

    28.9

    22.5

    20.5

    20.415.6

    15.6

    10.7

    2.7

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    Repletion of Life: Awareness for Rich Life::::evaluator

    I t t R h 2009 (E thd E d )