INTRODUCTION

We are introducing the business of Waste Management on a public-private patnership with a view to take on the severe problem of solid waste disposal in the city of Pune and to recycle the wastes.

THE TEAM

Abhijeet Talapatra 9301

Nikhat Aland 9303

Kavita Bansode 9304

Ruchita Bhave 9305

WASTE MANAGEMENT ??!!Collection , Processing , Recycle or Disposal and

Monitoring waste materials.Term relates to materials produced by human

activity and undertaken to reduce effects of health , environment and aesthetics.

Waste management differs in Urban –Rural and Residential- Industrial areas.

Residential-Industrial waste disposal is the responsibility of the local Municipal Corporation.

OVERVIEW…

Problem of consumption and disposal as a result of modern life style.

Garbage disposal mostly unorganised in the country.

Indians mostly not educated about waste segregation unlike western countries.

Pune city produces about 12000 T of solid waste out of which about 2000 T are residential wastes.

As of now the garbage is dumped at Urali-Devachi village on the outskirts of the city.

…OVERVIEW

Unplanned landfills in the village creating problems of air and ground water pollution .

Only 7% of solid wastes finds its way into proper recycling agencies of the Pune Municipal Corporation.

About 300 MT segregated for being used as manure.

85% of the wastes are unutilised being simply dumped creating environmental issues.

PLANT LOCATION

BEYOND HADAPSAR, PUNE

BASIS AND PRESUMPTIONS

* It is assumed that the unit will operate on the basis for 300 working days in a year.

* The salary and wages for staff and labour has been taken into consideration on the basis of prevailing market rates.

* The costs of land, construction charges, machinery and equipment, raw materials, and consumables, other contingent expenses etc. indicated in the scheme are based on the prices, prevailing at the time.

SCOPEProvide comprehensive Waste Management

solutions for primarily Residential Solid Waste disposal.

Process include collection, segregation, transportation and assistance to recycle industry.

Consultancy services.All practices in accordance with MSW 2000 rules.Organic wastes converted into composts and

inorganic wastes further sent to recycle plants.

IMPLEMENTATION SCHEDULE

Sl. No. Activity Period Starting

Period Completion

1. Survey of collection of data in respect of

garbage generation and tie ups with local Municipal Corporation

1day to 2nd month

2. Arrangement for money 2nd to 3rd

3. Preparation of project report and registration

2nd to 3rd

4. Development of Site and construction of plant

3rd to 4th

7. Trial production   5th monthonwards

COMPETITIVE ADVANTAGE

Waste Management with separate segregation and treatment site.

Treat Waste in environmental friendly manner.

Others dump non-useful material I open on the road side or burn it as it is.

COMPETITORS

Standard Agencies

13/14 Kumar Palace,

2408 East Street, Pune – 411001.Crushaal Food Waste Disposal

A 1/ Kanchanban,

Senapati Bapat Road,

Pune - 411016

FUTURE ACTIVITIES

Increase Area of Operation within the city.

Install Anaerobic Sewage treatment plant.

Waste to energy ( W2E ) conversion with Biogas

plants with a view to reduce landfills by 100%.

Operational Plan

ADVANTAGES OF AAC BLOCKS..

Lighter in weight, can be transported in pellet mode.

Handling cost is less.

Less requirement of Steel in construction.

Heat resistant.

Less water absorption.

Factory made , can be delivered in time as per order.

..ADVANTAGES OF AAC BLOCKS

Assured quality control.

Not affected by salinity.

Smooth surface, plastering not required.

Due to large size of block for same weight

construction cost is less.

No collateral damage due to earthquake.

Operational Plan

PLANT PARAMETERS Capacity, Bricks /Month. 15,600 cu

mtrNo. of Shifts / day 2Working days / Yr. 300Land Area 5 Acre 

Production Plan

First operation-50% of Capacity

( 7800 cu mtr)

Production in batches

Second year operation- 60% of capacity

RESOURCESRAW MATERIAL

Fly ash 55 %Lime 20 %Cement 20%Gypsum 4.5 %Aluminium Powder 0.5 %

Procurement of raw materials

MATERIAL AGENCY LOCATION

FLY ASH THERMAL POWER PLANT

EKLAHAR, MAHARASHTRA

CEMENT ( 43 GRADE ) EX TRADE ACC FACTORY

GYPSUM -DO- RAJASTHAN

LIME -DO- RAJASTHAN

ALUMINIUM POWDER -DO- LOCAL

WATER OWN BORE WELL LOCAL

 Prototype production started six months before on a small scale.

Found to be a successful venture.

TRIAL PRODUCTION

Proposed Plant layout

Office

Production

Drying

Raw material storage

TECHNOLOGY

Technology essentially of German origin.All equipments of German design being

manufactured in China.Technology agreements would be entered

with respect to guarantee about the equipment performance , with equipment suppliers.

PROCESS

FINAL MIXINGINITIAL MIXINGWATER + FLY ASH

CHURNING

BAKINGWINCHED PRODUCT CUTTING

MOULDING

MANUFACTURING PROCESS

The process involves wet mixing of fly ash and water. The mixture is then churned over time to a required

density. The mixture is fed with lime, gypsum, cement and

aluminium powder in a complex mixing process. The mixture is then put in a mould where it comes in

contact with the accelerating agent to swell up. The swelled mixture is dried and cut to desired sized

blocks. The entire blocks on trolleys is baked in the autoclave

and the blocks are ready .

COMPARISIONFLY ASH BLOCK

PCC BLOCK NORMAL CLAY BRICK

Uniform pleasing colour like cement

Uniform pleasing colour like cement

Varying colour as per soil

Uniform in shape and smooth in finish

Uniform in shape and rough in finish.

Uneven shape as hand made

Dense composition Medium composition. Lightly bonded

No plastering required Plastering required Plastering required

Lighter in weight Heavier in weight Heavier in weight

Compressive strength is around 50 Kg/cm2

Compressive strength is around 100 Kg/cm2

Compressive strength is around 35 Kg/cm2

Less porous More porous More porous

Heat absorbent. Less heat absorbent. Less heat absorbent.

Water absorption 6-12% Water absorption 20-25% Water absorption 20-25%

STRATEGIC PLAN

Demand And Supply

Currently the demand for bricks much higher than the supply.

D & S gap is 250 billion bricks per annumRaw material used for regular red bricks is

limited.Strategic step:

– Introducing Fly Ash Bricks to reduce demand and supply gap.

– Subsidies and orders from govt.

Competitive strategies

Advantageous features.Uniform in size, shapeHigh strengthLight in weightGood resistance to salinity and termiteWater absorption is less

Pricing Strategies

Penetration

– Initially Rs. 53 per block.

– Later concession for large quantity buying.

Promotional Strategies

– Discounts on large buying.

– Aggressive Selling.

– Trade promotion.

– Publicity.

– Large volume of institutional sales.

MARKETING PLAN

Existing Market Scenario..

Market is dominated by red bricks.Current estimates show the gap between

demand and supply of bricks to be of the order of 250 billion bricks per annum.

It is new product to the market.This project helps to reduce environment

pollution.

..Existing Market Scenario

Use of this bricks results in savings in

construction cost by 25%

These bricks are already getting popular

with reputed Govt. agencies and builders.

Sales Target

We are going to sale 7800 cu mtr per month

( 50 % of capacity ) of blocks in the first year.

In second year the sales target will be 60% of

established capacity.

STP Strategy

Target Market–Builders–Consultants–Architects–Govt.

Positioning –Positioned as Environmental promoting

product.

STP Strategy Segmentation

– Based on the geographic location• As our plant will be located in Nashik area, initial

emphasis to tap the market in Maharashtra.• Subsequent spread to neighbouring states of Gujarat,

Andhra Pradesh and Madhya Pradesh.

Name of Company:– Flash Blocks Pvt Ltd.

Product Brand Name:– Flash AAC Blocks

Existing UsersHiranandani Group , Mumbai.Raheja Builders, Mumbai.VASCON, Pune.Samrat Group, Nashik.MAP, Army , MumbaiOther Government Agencies.

COMPETITORSEcobrick Tech.

Sindhi Colony, Pune, Maharashtra 411007 - 020 4005 9515

Category: Fly Ash BricksFly Ash Bricks India-

Sanaswadi,, Pune-Nagar Road,, Pune, Maharashtra 412208 - 09881378267

Siporex , Pune

Category : ACC BlocksNormal Clay Bricks Manufacturers

financial Plan

CAPITAL

Debt : 15 crores

Equity : 05 crores

Total : 20 crores

FINANCIAL DETAILS

CREDIT POLICY

Cement : Adv paid

Lime/ Gypsum : 15-20 days

MSEB : 06 days

Customers : Max 02 months

HR Plan

organisation

MD & CEO( GM OPs)

GM FIN

DGM FINANCE

GM HR

GM MARKETING

DGM OPS

HR DETAILSDesignation Nos.

Manager 2

Production Engineer 1

Skilled Workers 25

Semi-Skilled/Un-skilled Workers 100

Chowkidars 3

Peons 2

Cashier/ Clerks 3

HR Management

Ratio of 1: 4 of skilled to semi-skilled or un-skilled workers.

80% of workers from local catchment areas and balance from adjoining regions.

100% boarding and lodging facilities for staff available .

Workers given an incentive of Rs 10/- per day for 100 % attendance through the month.

Contractor paid Rs 50/- per labour per month .

Remunerations

Semi-skilled/ Un-skilled workers : Rs 150 per day

Skilled Employees : Rs 5000- Rs 15000/-

depending on education and expertise .

Bonus planned to be given thrice a year.

THANK YOU