ecoLOGIC Community. Environment. Education. Serving San Diego County Since 1954.

Another Creek to Bay Cleanup has come and gone, and once again ILACSD has some spec-tacular results to share. The greatest accomplishment of all…more sites but the same amount of trash as 2010. This year, ILACSD coordinated a record 75 cleanup sites, up from 69 in 2010 and 50 in 2006. More than 5,000 volunteers were able to remove 160,000 pounds of trash during the course of this three hour event. The amount of trash removed is al-most identical to the amount removed in 2010, and significantly less than the event in 2007, 2008, and 2009. To further promote reuse and reduce waste at the cleanup, all volunteers re-ceived a pair of reusable work gloves to bring to future cleanups. Hundreds of volunteers kicked off the cleanup at Martin Luther King Jr. Me-morial Park in Skyline where they provided a

facelift to the park and surrounding areas. Volunteers painted park benches and rail-ings, removed invasive plants from Para-dise Canyon, and stenciled storm drains with pollution prevention messages.

ILACSD would like to thank the following spon-sors for making this event such a great success: County of San Di-ego, City of San

Diego Transportation & Storm Water Depart-ment, San Diego Gas & Electric, Time Warner Cable, Taco Bell, Allied Waste Services, KFMB Channel 8, Kashi, SeaWorld, Kohl’s, Bank of America, Mission Resource Conservation Dis-trict, Rincon Water District, Best Best & Krieger, RBF Consulting, Recon Environmental, Cubic, San Diego County Regional Airport Authority, General Dynamics – NASSCO, the cities of La Mesa, Imperial Beach, Chula Vista, National City, San Marcos and Escondido, Port of San Diego and Dog Beach Dog Wash.

More Sites, Less TrashCreek to Bay Cleanup makes a lasting impact

» From the Board Chair » Kids’ Ocean Day Teaches Youth » Neighborhood Clean Watch Wraps Up

» Donor Spotlight » ILACSD on the Record » Getting Dirty in the Tijuana River » Blast from the Past

» Honors for ILACSD Staff » New Name, Same Great Service

» Trash Talk

FALL 2011

Coastal Cleanup Day Is Almost Here! That’s right, the 27th Annual California Coastal Cleanup Day is right around the corner and coordinators are busy getting ready for largest environmental volunteer event in San Diego County. More than 10,000 volunteers are expected to lend a hand at 90 coastal and inland cleanup sites on Saturday, September 17th. Check out the event website: www.cleanupday.org to find a site near you and register for this important cleanup event. Consider signing

up for an inland site, which desperately need volunteer attention. You’d be surprised how much of an impact three hours of your day can have on the health of our local environment.

g u www CleanUpDay.org

Bring your own bucket, work gloves & reusable bottle.

Calling All Volunteers! Bring your own bucket, work gloves & reusable bottle.

Saturday, September 17, 2011 9am - Noon

Coming to a creek near you.

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INSIDE thIS ISSUE

Creek to Bay Results: Cleanup Sites: 75 (New Record High!)

Volunteers: 5,331Total Debris Collected in 3 hours:

160,208 lbs.

Close to 1,000 San Diego elementary school students traveled to Crown Point Shores for the annual Kids’ Ocean Day Cleanup. Students formed an aerial art display in the shape of a Mako Shark. They spelled out the word “coexist,” re-minding San Diegans of the importance to live in harmony with nature.

ILACSD recently concluded its Neighborhood Clean Watch program in National City and we have some great successes to report. As part of this one year program funded by The San Diego Foundation and the Hervey Family Fund, National City residents cleaned up their commu-nity and while at it reener-gized their sense of com-munity pride. Through four large item

disposal events, ILACSD col-lected almost 50 tons of

debris from

residents at no charge, preventing il-legal dumping of bulky items in Na-tional City communities. Residents came with truckloads of old furniture, yard waste, and much more.

As we head into the last quarter, 2011 has marked one of our busiest years and some of our proudest moments at I Love a Clean San Diego. As we

pause to take a breath we are so pleased to reflect on our accomplishments so far.

We celebrated the incredible success of our 9th Annual Creek to Bay Cleanup, and know that support from people like you helped us not only raise critical dollars for San Diego’s environment, but also provided a remarkable

opportunity for thousands of San Diego residents to serve their communities and the environment. Through expansion into new areas inland areas, we set new records - more sites and more participants this year than ever before.

Another source of pride is the extraordinary youth education programs we provided, which planted the seeds of environmental stewardship in impressionable minds. Our High School Watershed program alone reached roughly 9,500 students school year 2010-11, providing not just the basic facts, but also information designed to inspire students to act and get involved.

As many of you know, we moved last November and we continue to enjoy our new office in Liberty Station, along with our new neighbors,

The San Diego Foundation and other community nonprofits, as well as the vibrant community of Point Loma.

This fall promises to be just as exciting. Right now, the Board and staff are preparing for the creation of a new strategic plan, which will guide our efforts to unprecedented environmental awareness and program results over the next five years.

I was told recently that everyone is an environmentalist; it’s just a matter of degree. I encourage all community members to let I Love A Clean San Diego put their desire for a better community into action. Please visit our website www.cleansd.org to learn how to get involved.

~Karen Henry, ILACSD Board President

From the Board Chair

Kids’ Ocean Day Teaches San Diego Youth to Coexist

Neighborhood Clean Watch Wraps Up

Neighborhood Clean Watch by the Numbers

� 99,315: Pounds of debris removed during

cleanups & collection events

� 375: Volunteers engaged in cleanup activities

along Paradise Creek

� 2,300: National City elementary school students educated about the environment

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Honors for ILACSD StaffBoard of Directors

� Karen Henry, President � Bill Haines, Vice President � Scott Norris, Treasurer � Jeff Caufield, Secretary � Joan Heredia, Director � Jonathan Freeman, Director � Fred Ashford, Director

Staff � Pauline Martinson Executive Director

� Ann Hirsch Director of Finance

� Morgan Justice-Black Director of Development & Marketing

� Natalie Roberts Director of Community Events

� Connie Glenn Director of Education

� Tiffany Forsyth Office Manager

� Amanda Sweet Hotline Manager

� Jemma DeLeon Community Events Coordinator

� Melly Ureno Program Assistant

� Alex Mulley-Ley Environmental Educator

� Samantha Quinsey Education Coordinator

Hours of Operation � Monday-Friday: 8am-5pm

Contact Us � 2508 Historic Decatur Rd., Ste 150 San Diego, CA 92106 Tel: 619.291.0103 Fax: 619.298.1314 www.cleansd.org

Recycling Resources � 1.800.237.BLUE www.wastefreesd.org

I Love A Clean San Diego is filled with talented staff and it’s an honor when the San Diego com-munity recognizes members of our hard work-ing team. Two recent accomplishments serve as perfect examples.

First, Executive Director, Pauline Martinson, and Director of Development & Marketing, Morgan Justice-Black were honored to be se-lected for LEAD San Diego’s 2012 IMPACT San Diego program. Each year, LEAD San Diego selects roughly 50 of San Diego’s most promising individuals for a ten month program to mobilize groups of emerging and current San Diego lead-ers, equipping them with a more thorough understanding of our region.

The second accomplish-ment came by way of the San Diego Metro Magazine, who named our Executive Director, Pauline Martinson as one of San Diego’s top 40 under 40. Once a year,

the San Diego Metro magazine chooses 40 of San Diego’s finest business and civic lead-ers for this impressive title. Ms. Martinson has been selected for this award in recogni-tion of her work over the last five years to ex-pand I Love A Clean San Diego and the posi-tive force it has on San Diego communities. “I am honored to be recognized by these two respected organizations,” said Pauline

Martinson. “This is an exciting time for me and I Love Clean San Diego and I’m eager to embrace the opportunities that arise from these experiences to continue ILAC-SD’s development.” Please join ILACSD

board, staff, and volunteers in congratulating Pauline and Morgan on their accomplishments!

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ILACSD wants to make your recycling routine as easy as possible and that’s the mission of its One-Stop Recycling Resource, www.wastefreesd.org. The online resource is a guide for the “who,” what” and where” of recycling. Through the database, residents can find where to identify where to dis-pose of hundreds of items. Some examples include universal waste items like batteries and fluorescent light bulbs and common household hazardous waste, such as paint and pesticides. ILACSD staff is continuously updating recycling information for more than 750 centers listed in the database. As this helpful resource becomes part of our everyday lives, it will ultimately create a cleaner environment and healthier community. Next time you stop by our office, pick up one of our new One-Stop Recycling Resource magnets to put on your fridge as a daily reminder.

New Name, Same Great Service

ILACSD is partnering with Wildcoast and a host of other environmental organizations for the 2nd annual Tijuana River Action Month in October. The Tijuana River Valley has many significant features including Border Field State Park, the southernmost portion of the continental United States, as well as the Tijuana River National Estuarine Research Re-serve which has been designated as “a wetland of international impor-tance.” Over the course of four weeks, organizers will coordinate a series of cleanups and outdoor activities in the Tijuana River Valley to further restore it and encour-age recreation. In its inaugural year, volunteers removed 2,324 tires and 56.5 tons of ocean-

bound debris. This year, ILACSD has added support from REI who has provided a grant to further engage San Diegans in outdoor activi-ties within the River Valley. The Tijuana River Action Month introduces the Tijuana River Val-

ley to a diverse range of citizens from all parts of San Diego County through a va-riety of activities. In addition to trash re-moval, participants have an opportunity to learn about nature photography and bird-ing, and participate in

guided hikes, bike rides, and equestrian trail rides. Come learn about San Diego’s south-ernmost watershed at one of our events during Tijuana River Action Month.

Recent Donors (continued)

� Terrie Parrott � Ross Macy � Jacy Bolden � Bridget Roberts � Linda Pennington � Lana Findlay � Barbara Cleeves � Breanna McColm � Shannon Safino � Carolyn Sweet � Julia Power � Shelley Glenn � Mary Glenn � Tony So � Geoff Stevens � Lawrence Ley � Heather Ley � Nicole Giaquinta � Ted & Margaret Godshalk � Tiffany Forsyth � Stuart & Ann Hirsch � Robert Fode � Dorothy Stock � Lou Ellen Robbins � Mark & Lisa Franovich � Maria Nova � Christopher Ingram � Galen Justice � James & Melanie Menders � Rich & Lynn Reineman � Marilynn Scott � Emrys Black � Nancy Acevedo � Katherine Lewis � Helen Black � Mark Ley � Kimberly Hopkins � Phillip Lorenzo � Donald Steele � Nancy Waters � Ryane Hughes � Hervey Family Fund � Ellen Browning Scripps Foundation � REI � Walmart Foundation � Starbucks Foundation

(Denotes a Business)

ILACSD on the Record

INSERT

I Love A Clean San Diego has been out in the community for more than five de-cades. But this year, media coverage has gone beyond our beach and inland cleanups. From live morning segments featuring ILACSD staff discussing proper recycling and disposal solutions to front page articles in San Diego’s most popu-lar publications, ILACSD’s hard work is being recognized through multiple mediums. ILACSD remains the go-to resource for credible environmental in-formation throughout San Diego.

Getting Dirty in the Tijuana River with Wildcoast

Cub scouts from Den 6, pack 4 of La Jolla participated in the ILACSD Patch Program by completing litter clean-up, recycling, and beautification.

“My family contributes to I Love A Clean San Diego because of the organization’s good work to conserve and enhance San Diego’s environ-ment, and because I trust them to do it best. They have a great group of enthusiastic and professional staff that serves as an active force of

change. They keep San Diego clean – from its coasts to its inland areas -- and teach our kids to do the same. They stretch every dollar to provide programs that mobilize volunteers to give back to the community and the environment. I Love A Clean San Diego, and recommend that others do, too!”

Recent Donors

� Solid Property Services � ProTec Building � Whitaker Investments � Jimbo’s…Naturally! � Kohl’s � Springbrook Insurance � Minuteman Press � Show Presence Designs � Halecrest Elementary School � George Varga � Jessica Auclair � Janos Bayer � Helen Humphries � David Lozano � Raul Smith � Michael Ray � Jessica Samaniego � Cynthia Seckman � Carey Winston � Tom Sullivan � Laura Belman � Bill Haines � Derek Turbide � Kenneth Nwadike � Beth Kimball � Cecil & Robbie Chamberlain � Bill & Sheri Roberts � Stacy Fode � Aaron Meere � John Copeland � Drew Keifer � Andy Carey � Julie Roberts � Peter Rivera � Adam Kennedy � Rebecca Aguilera � Brenda Ramsay � Leo & Conception De Leon � Elijah Dows � Margot Gersh � Paula Day � Susanne Simpson � Patricia Mullen � Rebecca Feuerlicht � Marco Mazzocco � Steve Nichols � Lauren Stilley � Lisa Kaats

(Denotes a Business)

Donor Spotlight

INSERT

We recently posed the following question to one of our most dedicated donors,

“Why do you support I Love A Clean San Diego?”

Blast from the Past

Jim Hervey, Hervey Family Fund at The San Diego Foundation

What people are saying about I Love A Clean San Diego:

“Thank you for again putting this important project together. Without question the trash bins have helped keep our beaches clean and enjoyable for everyone.”

� Shelley Zimmerman, Asst. Chief of Police - referencing 2011 Clean Beach Coalition efforts

“I admire and appreciate the hard work of your staff and volunteers. We live in a beautiful place, and a special pride of ownership is evident with the work of I Love A Clean San Diego.”

� Pam Slater-Price, County Supervisor

“I really enjoy and appreciate that ILACSD is dedicated to keeping San Diego clean. You have my full support and I plan to volunteer at events whenever I can, THANK YOU ILACSD!”

� Pearl F., Morning After Mess 2011 Volunteer

ILACSD needs your support to continue our environmental outreach and work toward a sustainable future.You can help make a difference! Give us a call at (619) 291-0103 or visit us online at www.cleansd.org.

Donate Online Today!

www.cleansd.org

Supp

ort C

ommunity, Environment, and Education.

I Love A Clean San Diego2508 Historic Decatur Rd., Ste 150, San Diego, CA 92106T: 619.291.0103 F: 619.298.1314Recycling Database: www.wastefreesd.orgwww.cleansd.org

Please pass this newsletter on to a friend after reading it. EcoLogic is printed on 100% post-consumer content.

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Trash Talk