ECOMMAWARDS

München „Gscheid Mobil“ – Unsere Stadt bewegt Menschen

New residents – Welcome kit

Munich - Almada

Dipl.-Ing. Bianca Kaczor

New residents – Welcome kitMunich-AlmadaDipl.-Ing. Bianca Kaczor

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First ideas...

First ideas – SEGMENT staff exchange in Munich

New resident test call

New residents – Welcome kitMunich-AlmadaDipl.-Ing. Bianca Kaczor

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Welcome kit

Munich Almada

22ª ASSEMBLEIA GERAL | 04 Maio de 2010

Almada’s New Residents Welcome Kit Campaign Developed in the framework of SEGMENT Project (EIE)

“Lack of information”: the most important barrier to the use of PT by particular segments of the “new residents in Almada” target group

Concept inspired in Munich’s approach

Best practice transferred to Almada: very fruitful cooperation between the 2 Municipalities

New Residents Welcome Kit to Almada

PT operators of Almada:

• Transtejo, Transportes Tejo, S.A.

• MTS, Metro Transportes do Sul, S.A.

• Fertagus, Travessia do Tejo, S.A

• TST, Transportes Sul do Tejo, S.A.

• ECALMA, Empresa Municipal de Estacionamento e Circulação, E.M.

• Transpraia, Transportes Recreativos da Praia do Sol

22ª ASSEMBLEIA GERAL | 04 Maio de 2010

Measured success Among new residents who received the Welcome Kit:

- Car use decreased 5,8%

- PT use increased by a very significant 13,3%

Higher than usual media coverage (for positive mobility issues)

22ª ASSEMBLEIA GERAL | 04 Maio de 2010

Success Factors Political support

Local commitment towards sustainable urban mobility

Fruitful and open cooperation: between local governments and local stakeholders

Will to go beyond one’s competences