Ecomm Business Plan

8/3/2019 Ecomm Business Plan

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COMSATS

Institute of information Technology

Business Plan:

(Libaas-e-Khas Boutique)

Submitted to: Sir Ahsan Qamar

Group Members:

Awais Malik FA08-MBA-022

Safia Naz FA08-MBA-024

Aneela Kanwal FA08-MBA-040

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Date: 12-05-2010

Every praise is due to Allah alone the merciful and teachings of His Prophet

(Peace and blessings be upon him) who, for ever, a torch of guidance and

knowledge of humanity as a whole.

We would like to thank:

Almighty Allah whose blessings are always with us.

To our teachers at all our stages of study who always guided us in right directionand developed our personality as a useful citizen for the society

To all our friends from whom we learned much and

SpeciallyMr. Ahhsan Qammarwho fully cooperated with us in the completion

of our tasks.

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WE DEDICATE THIS WORK TO OUR

HONORABLE PARENTS

AND RESPECTED TEACHERS

Who have been a great source of love, affection and encouragement throughout

our academic career and their matchless sacrifices in the process of our upbringing

make us respectful to all human talk.

Thank you.

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Table of content

01 Introduction 05

02 Abstract 06

03 Executive summary 07

04 Goal of Style inn 08

05 Business Model 09

06 Description of business 11

07 Marketing Plan 12

08 Financial Plan 15

09 Production Plan 18

10 Business structure Plan 23

11 Operation Plan 26

12 SWOT Analysis 29

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Introduction:

We intend to run brick and click business on the name of through

online, seeing our home expertise for fulfilling local demand in making ladies and gents

garments of different designs and varieties etc. Our business is offering different clothes

design to fulfill local needs and nationwide demands. No other business currently exist in

the area to provide online home delivery services and that is first to offer home delivery.

The locality of business is 26 Area near utility store Gadwal Tehsil Taxila District

Rawalpindi. It will be operated as partnership, the partners names are Miss Safia Naz

and Miss Aneela Kanwal. Our third partner Miss Sadia, Mr Ikram has been a senior

fashion designers for the past fifteen years. As for as financing for business concern it

will be supported by our personal savings and from family contributions, which amounts

Rs.1 million, initially to start business. The other source of capital for business will be 50

% its profit utilization in its running operations. Initially financing will be done through

personal source. We will take loan by banks in order for long term growth and for future

expansion. We will initially avoid taking loan from bank within two years. While in long

run the other interested stake holders can be involved.

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Executive Summary:

We want Libaas-e-Khas will be a full-service brick and click boutique which will deal in

all types of fashion designing for quality, innovative products at affordable prices for

young generation. Our business will provide 24 hrs online services.We will run the business our self full-time, and will hire the programmer, sales

assistance, and technician. The store has the potential of employing up to two hundred

full-time employees, estimating a minimum of one hundred to start. The working hours

will be 24 hrs. Appointments only available in evening for brides and, Brides and bride

groom can give ideas about their weeding dresses.

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Vision

To be first and final choice of customer

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Mission

Our goal is to build a long term personal relationship with our customers by

providing satisfaction so that they can become our loyal customers.

We will provide high quality products with innovative and traditional design

at the reasonable price possible according to customer need.

We will provide our customers new look, trendy and fashionable clothing

design.

To provide the online superior home delivery services by taking online order

in order to save time.

Goal of Libaas-e-Khas:

Our goal is to satisfy our customers through our operational excellence.

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Objectives

To achieve break even of 1million within six month

To generate 1million 500 thousand sale within one year

To increase customers base locally and internationally by providing online services

To increase online order delivery of home country within 1 day

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Description of Business:

Style inn will be a full-service boutique which will be based on brick and click, which

will deal in all types of clothing including bride groom and bridal salon, casual dresses

for men and women, for the local customer and also for nationally who is searching for

quality products at affordable prices.We have broad variety of garments like Shalwer kameez, Lehnga, Kurta, Saarhi

Sherwani, Jeans, T-shirt, Ladies stylish clothes, Trouser Set with traditional and modern

outlook.

We will run the business our self full-time and hire sales assistance, technician and

programmer having 5 years experience in programming. The store has the potential of

employing up to one hundred full-time employees to start. Evening appointments will be

available for brides and their parties locally.

Our designers are well train to make items to fit your unique body size. Our business will

always be ambitious to work with the community and helping others become more

interested in the fashion world.

The business does not depend heavily on the physical store but it will also depend on the

online. Style inn is a start-up retail establishment that will sell fashionable clothing to

women and men of young generation. While our initial goal is to open one boutique, In

turn, we would hope to penetrate a sizable portion of the online retail market. We will

maintain the inventory and will produce sufficient product to meet the planned demand.

Confidentiality of business lies in our partners family skills in making ladies and having

experience twenty years. And we will hire the other skill full and experience full

employees for designing the dress of gents and their background with this type of

business must be for last 5 years.

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The style inn have web site of www.Libaas-e-Khas.com.pkthat has a beautiful design

that only allows for the beauty of their clothing to be admired. They communicate with

their customers and offering exceptional customer service using features such as the blog,

photo, gallery, and shopping cart. People can view their chosen garments on 4.5 mega

pixel , this can help to view even minute embroidered designs. Our site navigation is

very easy. From catalogue customers can get information about prices, design, colors,

sizes, and get other guidelines. Customers after choosing their favorite collection the can

easily add into shopping carts. And can pay online through PayPal, VISA, and Master

card. And the can also provide feedback about how great our site looks and how

professional it is.

The web designer has experience to boost business by desisigning the website in

attractive way. People will use more seriously and will shop our site. Our creative webdesign & development team have 5 years of experience helping to translate our client's

passion.

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http://www.styleinn.com.pk/http://www.styleinn.com.pk/


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Business Model

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Market

Segment

Revenue

Model

Location base

advantage

Capabilities

Growth

Strategy


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Online Business Model

Transaction fees

We receive appropriate transaction fees through customers. We will offer 20% discount

to our regular customers and 25% for bulk purchasers.

Affiliate model:

Affiliate marketing is defined as a revenue sharing relationship between advertisers ormerchants and online publishers or affiliates. Affiliate marketing is a revenue-model tool

that can be utilized to establish a successful business while creating outstanding

wealth. Affiliate Marketing guarantees a fast ROI (Return of Investment)

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CRM


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We do online advertising sale by affiliation of Google. We have many affiliated sites

whose add we affiliate on our websites. We will pay 30 % affiliations fees to Google by

revenue of affiliation on our website.

We will offer other new business to affiliate our own website. We will give them

opportunity to start business online. The will give us affiliation fees of 20,000 per adds.

Market Survey

We surveyed Gadwal locality and we conducted interview from local ladies and gents

and also through personal contacts, they responded that there is no boutique in this whole

area. The demanded the stylish look in their dressing, but the have to go Basti, Aslam

Market and Nawababad, the have to incur travel expenses and also they have to devote

the separate time to shop there. This response gave us opportunity to launch Boutique

business there.

By getting information through Google that I n Pakistan a large number of Boutiques is

working to provide the up to date and latest fashion clothes through online for fashion

loving Pakistani. A large number of fashion designers are working online in Pakistan.

The increasing trend in technology, and using online shopping this give us opportunity to

operate online business. We will initially launch business online to meet the demand of

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http://www.hinab.com/http://www.hinab.com/


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Pakistani customers. After establishment then we will target the different nations

worldwide.

Lots of boutiques are providing their services online on Internet for Pakistani people who

lives abroad or for other people who are interested in Pakistani fashion and cloths. These

websites are offering online shopping of Pakistani fashion cloths.

The popular most Pakistani boutiques are:

Tee Jays

Threadz

Cotton Collection

Resham and Revaj

Junaid Jamshed

Humayun Saed

Aijaz Aslam

Amir Adnan

Xclusive

Hang Ten

Kurta Corner and others.

By making competitors analysis then we decided to operate through online.

Market Segment

We segment market geographically and demographically on the basis of age and gender.

And will serve male, female for age range of 15 to 35 years old.

Target Market

Firstly from our brick business model of Gadwal and surroundings, and for click we

targeted the whole Pakistani market.

Market Size

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The market size of our Pakistan is approximately 8 Koror.

Internal Financing

We will finance this business through personal saving and from family and relatives

contributions. Sewing machines, computers, lands, building are physical assets. Building

is our forefathers property.

Competitive Positioning

There is location base Strong competitive advantage on our brick business because no

competitors exist in our niche market, and we have experienced family members which

have 20 years background of such kind of business. On click business we have many

competitors but we will try to defend ,maintain and exceed our market share than

competitors.

Capabilities

We have good managerial skill so we have ability to make good decision to control our

business and we will hire the talented, good managerial skill and experience full sale

managers, programmers, technication and other required staff .

CRM (Customer Relationship Management)

Happy customer is our priority so to make them happy we have to develop relationship

on personal basis.

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Marketing Plan:

a) Segmentation:

We segment market geographically and demographically on the basis of age and gender.

And will serve male, female for age range of 15 to 35 years old.

The basic purpose is we want to identify the customers need, to develop relationship in

order to make the loyal customers.

b) Target Customer:

Our product incorporates local, traditional and modern stuff which lead to price

differentiation. On same grounds the nature of work will differ keeping in view the band

width of income levels. We have targeted our customer in broadly two divisions:-

Superior/Elite Class

Middle Class

c) Promotional Activities:

Encouragement and Prize Contest For Best Design among the school girls

Distribution of Brochures

Festival Discounts

Pamphlets and banners.

Banner placement on net

Ads in famous Magazines

MARKETING OBJECTIVES

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Where we want to go?

In next five years, our aim is to target the customers worldwide for the sake of increasing

sales and gain maximum profit.

Marketing Strategy

Market development

Focus based strategy

Our marketing strategy is to develop the market, this is new market for us because

there is no any competitors exist in that location, so there is potential of growth in the

future , the 100% chance of success ,because in present condition, no any chance of

threat is exist. The market is niche and our focus is to develop that niche market in

more attractive way.

Future Marketing Strategy:

Market expansion

In the future our strategy is to expand the business in different location in Rawalpindi,

Attock and Peshawar so that brick business can grow .After such expansion our further

plan is presence of our outlets in all big cities and wherever we can manage. We want to

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operate business in different market in local and in global. Our future strategy is based to

attract the customers through matchless quality & discount:

I.e. if two suits are purchased then a 20 % discount is granted to ur regular customers and

25% for bulk purchasers.

PRESENT PROMOTIONAL STRATEGY

As it is a newly boutique setup so our promotional strategy is through Banners, Pamphlet

and through sale scheme as based on the Introductory Prices for the dresses to welfare

our customers and to increase our repute in the market.

The method of our promotion strategy is that we have firstly launched a sale scheme

which is based on the introductory pricing strategy for the dresses to welfare and to

facilitate our customers and to increase our repute in the market.

We placed banner advertisement on the popular site with help from Google for our online

business..

INTERNET STRATEGY

As the Internet has become a staple world life and retail merchandising, Style inn

Boutique will have a viable Web site. We will have secured the domain name Style inn

Boutique.com and will begin site development as funds become available. Further, we

have hired an experienced Web designer .Foremost, we intend to showcase our brand, our

clothing and provide customers with the ability to purchase items online. As the site

progresses, we will include features such as fashion advice, designer interviews,

newsletters, and Internet-only specials. Eventually, we hope to establish and nurture anonline social community where women can gather and discuss topics of the day, network

and share clothing secrets.

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Financial Plan:

SOURCES & USE OF FUNDS

Style inn requires one million to launch business successfully; weve already risen

through personal investments.

We will seek additional funding from banks for future growth, Start-up funds will be

used for renovations and inventory and operating expenses such as rent, utilities and

payroll. Further, our initial investment will also be used to purchase retail equipment and

inventory software - all of which will produce future benefits for the company.

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SALES STRATEGY:

As our introductory prices is based on reasonable prices so it will increases our sales

which ultimately leads to profit earning setup. As long term benefits are also achieved

through such technique. Our dresses covering about every sort of stuff, so a new variety

is launched at this specific area which also increases our sales.We will offer promotional

discounts and seasonal throughout the year. We will also implement a referral program

rewarding customers who refer new customers with discount coupons.

For our online business we will conduct a direct-mail campaign to targeted consumers

that we have signed up through our in-store mailing program. The direct mailers will be

comprised of 5,000 full-color postcard mailers. Each will include at 10% coupon. We

will offer promotional discounts and seasonal throughout the year.

Style inn Boutique will accept cash and payment via major credit and debit cards.

Returns and exchanges must take place within 30 days of purchase and receipts are

mandatory.

Revenue Model

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Projected sales and GP Profit &Loss account

Y 2010 Y 2011

Sales 1500000 3,000,000

Direct Costs of Goods 1,000,000 2,001,000

Other Costs of Goods 100,000 100,000

------------ ------------

Cost of Goods Sold 1,100,000 $2,101,000

Gross Margin 400000 $899,000

Gross Margin % 27% 30%

Expenses

Payroll 58,000.00 86,000.00

Marketing/Promotion 180,000.00 189,000.00

Depreciation 0.00 0.00

Web Design and Maintenance 36,000.00 39,600.00

Payroll Taxes 8,700.00 12,900.00

Other 24,000.00 0.00

Total Operating Expenses 306,700.00 327,500.00

Profit Before Interest and Taxes 93,300.00 571,500.00

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Interest Expense 0.00 0.00

Taxes Incurred (30%) 27,990.00 171,450.00

Net Profit 65,310.00 400,050.00

Net Profit/Sales 4.35% 13.34%

Pro Forma Balance Sheet:

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Pro Forma Balance Sheet FY 2010 FY 2011

Assets

Current Assets

Cash $90,000 $80,000

Inventory $22,493 $23,617

Other Current Assets $0 $0

Total Current Assets $411,895 $785,045

Long-term Assets

Long-term Assets $0 $500,000

Accumulated Depreciation $0 $5,000

Total Long-term Assets $0 $0

Total Assets $524,388 $1,393,662

Liabilities and Capital

Current Liabilities

Accounts Payable $0 $0

Current Borrowing $0 $90,000

Other Current Liabilities $0 $0

Subtotal Current Liabilities $0 $90,000

Long-term Liabilities $0 $1,000,000Total Liabilities $0 $1,090,000

Paid-in Capital $0 $63,750

Retained Earnings $500,000 $294,243

Earnings 65,310.00 400,050.00

Total Capital $565,310 $758,043

Total Liabilities and Capital $565,310 $1,848,043

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Production Plan:

Flexible Product Options allow you to create drop down menus which can be shared

among many products, like size, or for choices specific to one item such as colors,

design, or pattern. Libaas-e-Khas s powerful Brand & Attribute system will facilitate to

promote your online apparel. The fashion trendsetter of the decade will love eCommerce

website because they will find the perfect garment to fit their body and style.

In Libaas-e-Khas boutique we would like to introduce following products and services.

Shalwer kameez.

Lehnga.

Kurta.

Sherwani.

Jeans and T-shirt.

Ladies stylish clothes.

Trouser Set.

Fancy dress

Sahri Shawls

Chunri

Gents suits

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Product features

Casual dresses

Party dresses

Bridal dresses

Mehndi dresses

Value added features

We are providing dresses according to seasons. In summer season we are providing:

Machine embodied Cotton dresses

Hand made embroidery Doriya dresses

Dimonties on Shiffon dresses

Block printing on Jorjat dresses

Embroidery on Cotton kathan dresses

In winter season:

Beads work on Khadur cotton dresses

Zuri work on valvet dresses

Coatray

Shawls

Other embroidery dresses on winter stuff

BRIDAL, MEHNDI and PARTY DRESSES:

Ghota work on chundri stuff

Muqaish work on double jorjat

colored dupka used on JAMAWAR, KATHAN SILK AND BROSHA S

Mens Wear

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This is the young generation style with bold self expression. Taylor cut and rich style

makes this garment an element of value in the wardrobe of a man who loves the quality

and the originality.

Mens young generation cotton jacket

Peak lapel

48% cotton, 52% viscose

High tech fabric, stain and wrinkle resistant

New with tags, hanger, plastic bag, carton

Single breasted, two button

Flap pocket

Center back vent

Jacket is fully lined

Traditional sherwani for grooms bases on silk

Price :Rs.1200

white & black cotton Shalwar kameezCotton Silk fraq

Price :Rs 1500

DI White & Maroon

Price 500

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price :Rs. 950

Trendy wear

Price:Rs.1050

Boutique Formal Kameez

Mehndi dress

Price: 1000

Golden & Red Kurta

Party wear wir\th chunar dupata

price 1750

Bridal Dress & Groom Sherwani

Price 35000

Price : 10,000

DI Red KatanBridal Dre

Price :15000

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http://www.fashno.com/pakistani-boutiques-online-boutique-formal-kameez-1238-p-120.htmlhttp://www.indusmart.com/shop/customer/productwomen.php?productid=18868&cat=320&page=1http://www.fashno.com/pakistani-boutiques-online-boutique-formal-kameez-1238-p-120.htmlhttp://www.fashno.com/pakistani-boutiques-online-boutique-formal-kameez-1238-p-120.htmlhttp://www.indusmart.com/shop/customer/productwomen.php?productid=18868&cat=320&page=1


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Sherwani

Price:17500

Sherwani

Price:19000

Mens 3 Button Dacron Micro Fiber

Dress Suit

Men's Single Breasted 3

Button Super 150s Extra

Fine Dress Suit

Elegant White Groom Sherwan

with Intense Design Work

Price: Rs.14,995.00

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http://www.menswearecollection.com/men%C3%82%E2%80%99s-single-breasted-button-dacron-micro-fiber-dress-suit-p-5.htmlhttp://www.menswearecollection.com/men%C3%82%E2%80%99s-single-breasted-button-dacron-micro-fiber-dress-suit-p-5.htmlhttp://www.menswearecollection.com/mens-single-breasted-button-super-150s-extra-fine-dress-suit-p-32.htmlhttp://www.menswearecollection.com/mens-single-breasted-button-super-150s-extra-fine-dress-suit-p-32.htmlhttp://www.menswearecollection.com/mens-single-breasted-button-super-150s-extra-fine-dress-suit-p-32.htmlhttp://www.rajasthanistore.com/wedding-sherwani/elegant-white-groom-sherwani.htmlhttp://www.rajasthanistore.com/wedding-sherwani/elegant-white-groom-sherwani.htmlhttp://www.menswearecollection.com/mens-single-breasted-button-super-150s-extra-fine-dress-suit-p-32.htmlhttp://www.menswearecollection.com/men%C3%82%E2%80%99s-single-breasted-button-dacron-micro-fiber-dress-suit-p-5.htmlhttp://www.menswearecollection.com/mens-button-sport-coat-center-vent-cool-weather-wear-p-233.html?osCsid=f7af2b95126063a9847dcb7592890505http://www.menswearecollection.com/men%C3%82%E2%80%99s-single-breasted-button-dacron-micro-fiber-dress-suit-p-5.htmlhttp://www.menswearecollection.com/men%C3%82%E2%80%99s-single-breasted-button-dacron-micro-fiber-dress-suit-p-5.htmlhttp://www.menswearecollection.com/mens-single-breasted-button-super-150s-extra-fine-dress-suit-p-32.htmlhttp://www.menswearecollection.com/mens-single-breasted-button-super-150s-extra-fine-dress-suit-p-32.htmlhttp://www.menswearecollection.com/mens-single-breasted-button-super-150s-extra-fine-dress-suit-p-32.htmlhttp://www.rajasthanistore.com/wedding-sherwani/elegant-white-groom-sherwani.htmlhttp://www.rajasthanistore.com/wedding-sherwani/elegant-white-groom-sherwani.html


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This is the young generation style with bold self expression. Taylor cut and rich style

makes this garment an element of value in the wardrobe of a man who loves the quality

and the originality.

Mens young generation cotton jacket

Peak lapel

48% cotton, 52% viscose

High tech fabric, stain and wrinkle resistant

New with tags, hanger, plastic bag, carton

Single breasted, two button

Flap pocket

Center back vent

Jacket is fully lined

Traditional sherwani for grooms bases on silk

Services:

Our services is fast delivery, if it is urgent then it will send the product to the

customers what time he want.

Free name labeling.

Credit card is also accepted.

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Raw material required for Libaas-e-Khas

We require an enormous range of fabrics and Sewing accessories.

Fabrics

1) Cotton 2) Wool 3) Linen 4) Silk

2. Sewing accessories

Appliqus

BattingBeads & Crystals

Bindings

Bobbins

Boning

Buckles

Buttons

Cording

Cutting Boards

Drapery findings

Elastic

Embroidery Floss

Fabric glue

FastenersFeathers

Fringe

Fusible tape

Gripper tape

Interfacing

Lace

Lingerie findings

Marking tools

Needles

Pillow forms & filling

Piping

Ribbon

Rulers/measuring toolsScissors

Sewing Baskets

Sewing Books & Magazines

Shoulder pads

Stain removers

Tassels

Thread

Trim

Veiling

Zippers

Purse finding

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Management Summary:

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By examining the above business structure, thee are three top level GM, and after this the

different functional level manager are the middle level and in 3rld level the AM are in

front line manager . The AM will control their respective staff and will responsible f their

task .All level will accountable and responsible of their own task. This business is form

of partnership. Three partners are equally responsible at top level to control and run the

business because 50% the have share in the business.

The top level GM will develop the strategy, develop the vision and mission, and

objectives are derived by proper utilizing of resources they will control the functional

level, and will delegate he authority too functional level manager of HR, Marketing,

Finance, and Operation departments. They will control the staff.

Their will there GM and four functional level manager, eight are AM these will be hired,

and each AM will control the four employee. The 26 employees will have our family

relationship but other six will be hired.

Personnel Plan:

We expect the only full-time employee will be the owner for the first year. One part-time

(30 hours/week) employee will be hired initially, followed by a second part-time

employee in month three as business is expected to increase due to seasonality. If

projections for October through December are correct, temporary seasonal help will need

to be hired to assist in fulfilling the order processing.

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Operational plan

As we know that operational plans are one-year plans, based on a financial year, that

outline an agency, office, division, sub-output, branch or work area direction. So the

operational plan of our boutique will deal specifically with the internal operations and

equipment necessary to produce different boutique products or services. The areas under

the operational plan are as under.

Facility:

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Presently, Libaas-e-Khas Boutique does not have a bricks-and-mortar location.

Vision:

We hope that every time customers deal with us, their experience reflects our

vision:

We do what we say we will do - when we say we will do it - for the price we said

We are pro-active and easy to do business with; we care if we don't keep our

promises, we make recovery our number one priority.

Mission:

Our goal is to make to provide best quality to over customers in the clothing

accessories.

We will provide high quality products and services at the most reasonable price

possible.

We will provide our customers daily new look daily updates of the clothing

Values:

Our shared values will be as under.

We speak well of ourselves and of our partners

We do what we say and honor our commitments

We acknowledge people as our most valuable asset

We look for solutions not excuses

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Location

The Main business of Syleinn is situated in 26 areas near utility sore Gadwal Wah Cant

while our show rooms and outlet there. We will also provide sale and support service to

our potential customers so they feel free to become our loyal customers.

Equipment

We are using state of the art and modern equipments to produce our different boutique

products we have different fully automated sewing, stitching and embroidery machines to

fulfill our customer needs.

Labor

Our team will be gradually augmented to facilitate our ever growing business the

proposed personnel will be offered a good salary package with fringe benefits, so that

they can live their lives without any trouble.

Workers

Our workers will be the backbone of our boutique project. At the start I need at least 32tailors and craftsman.

Promotions

Promotions to the labor will base for their good performances and good result.

Programmer

We need a programmer to launch a comprehensive campaign and update on daily bases

design and who is also expert in making good design and contrast of clothes in way to

attract customer , and fulfill the customize design according to the customers need.

Accountant:

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To keep the account section functional we need an accountant who will check accounts of

the boutique and deal with banks.

Manufacturing & Service Process

We will use best quality cloths and other materials used in producing different boutique

items. We will try our best to import raw materials used in our boutique products. Our

key suppliers will be Pakistani fabrics companies and well reputed fabric firms in

Pakistan. We will store the raw materials in especially prepared go downs inside our

boutique area. The finished products will be stored in a separate showroom and will be

sold as and when required basis. We will use state of the art technology equipment and

machinery for our manufacturing process.

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SWOT Analysis

STRENGTHS:

LOW PRICING STRATEGY

APPROPRIATE LOCATION

NO COMPETITION

LOW PRICING STRATEGY

As it is a newly established business so our pricing regarding products are quite low

which introductory prices are. It is quite favorable for us at this time to achieve the

market grip

LOCATION

The location selected for opening the boutique is 26 areas near utility sore Gadwal WAH

CANTT.AS here is no competitor exists there, so it is the best site which attracts the

customers to come up with confidence of purchasing items.

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NO COMPETITION

In Gadwal no competitors are there, so as we have launched a new business and to avail

location base distinctiveness over this region so it helps us to maintain our position at this

market.

QUALITY DIFFERENCE

We have made this boutique with the motto

QUALITY IS OUR STRENGTH. A new variety with the unique style helps us in

growth of our business in future.

Weaknesses

As it is a newly established business so it is quite difficult for us in initial phases to

capture the market share instead of no competitors are, but too grab attention of

customers, and due to lack ness f our workers education this makes difficulty, to grab

share.

OPPURTUNITIES

First mover advantage

As there is no competitor exist in the market so it is more attractive opportunity to attract

customer, to increase loyal customers, to grab and increase market share.

Increase of department in boutique

It is another sort of opportunity for us to introduce a new department regarding,

1. bags

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2. Matching shoes

3. children toys

4. Accessories

THREATS

NEW ENTRANTS/RIVALS

The new establishment of any boutique in this sector may cause in disruption of our

repute, as they will come with the new idea of price and other related factors in future.

Documents

Ecomm Business Plan