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2 © 2013-2014 Cisco and/or its affiliates. All rights reserved.
Customers focused on software and services to maximize value of systems
Systems Leverage Customer preference for integrated solutions driven by need for simplicity
Solutions
Outcome Based
Customers insisting on business outcome assurance and risk-sharing
Declining value in systems or services on their own Shift in buying power from IT
to business
Buyers
Consumption Models Rapid uptake of Flexible Consumption
Models and Cloud-based delivery
Market Trends and Customers Expectations Business Outcomes are the Priority
3 © 2013-2014 Cisco and/or its affiliates. All rights reserved.
At The Same Time Information is Exploding …
…and the pace is accelerating
560 apps downloaded every
second. 40 billion downloads
(1/2 in 2012 alone)
72 hours of video uploaded
every minute 1/3 million full-
length Hollywood releases every
week
Home to 140 billion photos, 10B per month
210 billion email
messages per day
By 2015, 1 million video minutes
(equivalent to 674 days) will traverse
the Internet every second
2/3 of the world’s mobile data traffic
will be video by 2015
We store 92% of this new information
We take 500 billion photos a year
By the end of 2014, we will create more
new information every 10 minutes than we
did in all of human history, as of 2008
4 © 2013-2014 Cisco and/or its affiliates. All rights reserved.
… Which is Further Accelerated as Everything Connects
5 © 2013-2014 Cisco and/or its affiliates. All rights reserved.
The Services Enabled Journey to the IoE
Services Platform
6 © 2013-2014 Cisco and/or its affiliates. All rights reserved.
Application
Embedded
Perpetual
Subscription
aaS Delivery
HW model
to a
SW model SW comes with the HW
• New Businesses
• SaaS + Integration
• Analytics, Operations BI
• Management
• Orchestration
• Network Level Exposure
• Controllers
• Core Business
• Route, Switch, Appliance
• IOS, IOS-XR, NX-OS,
Others…
Infrastructure
Device APIs
Network APIs
Cisco’s Software Business Transformation
Services Orchestration
Policy & Intent
Programmability
Applications
Analytics
Network
Network Intelligence,
Guidance
Stats, State & Events
7 © 2013-2014 Cisco and/or its affiliates. All rights reserved.
Expand Portfolio &
Reach
Scale Current Offers
Services Platform
& Analytics
IoE Exchanges & Industry Solutions
Business & Technology Consulting
ASICS + HARDWARE + SOFTWARE + SERVICES INTELLIGENT IP NETWORK
Customer and Partner Led GTM Delivery Model
Invest for Growth Driving Growth Now
Services’ Role in Cisco’s Growth Software Enabled Services
8 © 2013-2014 Cisco and/or its affiliates. All rights reserved.
Strategic Acquisitions Expand Cisco Services’ Growth
Visit Cisco’s Acquisitions Website for more information
Cisco ServiceGrid: Multi-source collaboration in the cloud;
integrated capabilities across the smart services portfolio
Services Platform
& Analytics
NCCM & CMCS: Compliance management and governance with
integrated capabilities across smart and advanced services
Cisco EnergyWise Suite: Enterprise IT energy management for
network-attached and data center assets
IoE Exchanges & Industry Solutions
Services Platform
& Analytics
Cisco Data Virtualization: Data virtualization software that
augments traditional data integration by combining traditional and
new data sources
Services Platform
& Analytics
9 © 2013-2014 Cisco and/or its affiliates. All rights reserved.
Cisco Services Portfolio is Evolving
CXO
LOB
IT
Cisco Consulting Services
Cisco Services Consulting, Technical, Managed, Professional, Cloud
IoE Solutions
Cisco TeleHealth, Remote
Expert / Interactive Services,
Physical Safety and
Security, S+CC, Connected
Energy, Sports and
Entertainment
Business Process Integration
and Automation Data Integration/Analytics
Data Virtualization Cisco ServiceGrid
IT Operations
Cisco Smart Services
and
Smart Interactions
Cisco EnergyWise Configuration & Compliance
10 © 2013-2014 Cisco and/or its affiliates. All rights reserved.
New Acquisitions Drive Greater Value to our Customers
ServiceGrid SolveDirect
EnergyWise
Joulex
Data Virtualization Composite
Average Cost
Mean Time to Resolve
Customer Satisfaction
27% Faster
10% Higher
Cloud Integration Platform Real Time Multi-Party Support
Distributed Office
Lowers Cost
Datacenter
More Efficiency
Time to Value ROI
60% Increase
3-6 Months
Better Business
Insights
Fast Response Time
Cost Savings
5-10x
75% Up to
Make it easier and faster to integrate with partners, and automate and share
data and services
Consolidate data across my IT environment to help make
better business decisions
Data Virtualization Easy Access to Data Across the
Network
Leverage network and data center
intelligence to manage energy consumption
and costs
50% Lower
30% Lower
Instant Access
11 © 2013-2014 Cisco and/or its affiliates. All rights reserved.
ServiceGrid is a cloud integration platform
that seamlessly connects organizations to
enable real time multi-party support collaboration
Mean Time to Resolve
Automating multi-party support
processes eliminates duplicate
entry and manual errors
B2B integration accelerates
time to resolve incidents and
simplifies SLA monitoring
A single unified user
experience improves
collaboration and satisfaction
Average Cost to Serve
Customer Satisfaction
50% Lower
27% Faster
10% Higher
Services Platform
& Analytics ServiceGrid (SolveDirect)
12 © 2013-2014 Cisco and/or its affiliates. All rights reserved.
• International service processes via one central platform (41 countries, 5 continents)
• Rapid implementation of time-critical projects
• Cost-effectively extended new projects, enabling growth and more profit
ServiceGrid Case Study Kapsch TrafficCom - Traffic Infrastructure
• Cloud based integration platform for seamless end-to-end service processes
• Multi-tenant system for project specific implementations
• Mapping workflows between individual processes
• Limited manageability of service delivery process
• Difficulty in sharing information among service partners
• Complicated time-critical projects
• Complex cross-continental structures
Impact on Customer Service Solutions Customer Challenge
13 © 2013-2014 Cisco and/or its affiliates. All rights reserved.
Data Virtualization Access to Data from Multiple Sources, Formats
The Business
Operational
Databases
Enterprise
Applications
“The Cloud”
“Big Data” Data Warehouses
Third Party Data
Services Platform
& Analytics
14 © 2013-2014 Cisco and/or its affiliates. All rights reserved.
• Built a data virtualization layer, based on the Composite Information Server, to combine information from multiple mixed sources, relational databases, and data warehouses
• Experienced a 10x faster data integration development cycle
• Achieved a 90% reduction in integration development costs
• Increased productivity in administration and project management
• Obtain a comprehensive view of the background, current status, and availability of all human assets
• Get easy access to personnel information
• Gain visibility into personnel and project information
• Create an uniform standard for running and managing ongoing and completed projects
Data Virtualization (Composite) Case Study About Wireless Communications
Impact on Customer Service Solutions Customer Challenge
15 © 2013-2014 Cisco and/or its affiliates. All rights reserved.
EnergyWise Suite JouleX – IT Energy Management
Distributed Office
Key Drivers
Identify energy waste
Establish control policy
Automatically manage power manage personal productivity devices
30% Lower Costs
Key Drivers
Lifecycle & Capacity management
Sustainable reporting, procurement
Find “dead servers” and “stranded power”
Power Manage virtual and physical devices
16% Increased Efficiency
Time to Value
Key Drivers
Ease of Deployment
Device agnostic and Agentless Architecture
Energy Savings through automated policies
3 – 6 Month ROI
Monitor
Measure
Manage
• Energy Consumption
• Carbon Emissions
• Energy Costs
• Energy/Carbon
Reduction
Building Protocols/Devices
BUILDING DOMAINS
EnergyWise SDK – PARTNER DEVICES POE / POE+ / UPOE
ENERGY DOMAINS
DATA CENTER
CAMPUS IP-based
Network
& IT
Infrastructure
Building Management
Systems & Gateways
Via Cisco EnergyWise
IoE Exchanges & Industry Solutions
Data Center
16 © 2013-2014 Cisco and/or its affiliates. All rights reserved.
EnergyWise Suite Case Study Reduced Network TCO and Chose Cisco over Competitors
Challenge
Bank wanted to reduce network infrastructure TCO
Environment
Headquarters and branch locations with:
10,000 switches
250,000 PCs and virtual desktops
58,000 ATMs
No visibility into energy consumption
Results
• Projected US$121M/y in reduced network infrastructure TCO
• Network approach allowed savings across:
− Viirtual desktop environment
− ATMs located in various kiosk and retail locations
17 © 2013-2014 Cisco and/or its affiliates. All rights reserved.
Cisco HealthPresence
A comprehensive software solution with audio and video collaboration, integration with third party medical
devices, management, and reporting
• Reach underserved populations
• Extend the reach of specialists
• Provide triage care
• Coordinate post-operative care
• Educate patients and caregivers
• Educate and train healthcare
professionals
• Manage inpatient revenue growth
• Serve corporate clinics
Providers Payers
Scaling Access to Healthcare Resources
Extended Access Remote Experts Continuing Education
Patients
Services Platform
& Analytics
18 © 2013-2014 Cisco and/or its affiliates. All rights reserved.
• Most of the patients rated their
experience higher than face-to-
face visits
• Increased patient access to
quality care closer to home,
reducing travel time, costs and
stress
• Provided patient experience
similar to an office visit,
increasing patient satisfaction
and convenience
• Increased satisfaction levels for
rural patients
Cisco HealthPresence Case Study Ascension Health System
• Cisco HealthPresence with
medical devices attached to
support remote examinations of
patients in the St. Thomas Heart
network
• Cisco HealthPresence endpoint to
support providers and specialists
at St. Thomas Health in Nashville,
TN
• Provide high quality, specialty
healthcare services to remote
patients
• Reach more patients throughout
the St. Thomas service area more
efficiently
• “For these patients everything
from routine appointments to
follow-up visits entailed major
expense and inconvenience”
• “Whether you look at it from the
perspective of a doctor or a patient,
it is an inefficient way of providing
care”
Impact on Customer Service Solutions Customer Challenge
19 © 2013-2014 Cisco and/or its affiliates. All rights reserved.
Benefits
• Financial Services (PCI compliance for
Banks)
• Pharmaceutical
• Healthcare
• Energy
• Retail
Target Market
CMCS Compliance Manager and Configuration Services
• Lowers Total Cost of Ownership
• Ensure Business Continuity
• Mitigates Risk
• Manage Change and Complexity (large
scale IOS upgrade roll-outs)
• Improves Network Compliance
• Customized Service
Partner Delivered Support Model
Compliance Software Image Configuration Workflow
• CBR Resale (No ATP as of yet); CMCS SW
image on top existing collector
Understand, control and maintain Regulatory, Commercial and Organizational compliance (SoX, HIPAA) in their network using
Cisco intellectual capital and operational expertise
Strategically address network configuration and image management via policy and workflow within their change processes to
achieve the highest levels of efficiency
20 © 2013-2014 Cisco and/or its affiliates. All rights reserved.
• Maintain compliance in network
of 13,250 devices across Asia
Pacific, Europe, North America,
and Latin America
• Change window of only 6 hours
each day
• Reduce 18-21 month customer
estimated timeline to
complete project
• CMCS service solution
providing Software image
Management (SWIM)
• (4) CSPCs recommended
• Image update takes 11 minutes
• (11) simultaneous updates per
CSPC (44 devices)
• Total time to upgrade 13,250
devices < 10 days
• Increased network uptime
and stability
• Elimination of over 600
configuration variations
• Proactively manage
compliance risks across a
complex environment
CMCS Case Study Multi-National Conglomerate
Impact on Customer Service Solutions Customer Challenge
21 © 2013-2014 Cisco and/or its affiliates. All rights reserved.
Key Takeaways
Outcome based services
Cisco’s migration towards outcome
based services for our customers is
a key part of our strategy
Learn more
If you would like to hear more about these
service offerings, please contact your Cisco
Services Account Manager
Cisco Services can help
Cisco Services can help you achieve
outcome based solutions with these new
service offerings
EnergyWise
Data Virtualization CMCS ServiceGrid HealthPresence