EDP QB

MM AASSTTEERR OOFF BBUUSSII NNEESSSS AADDMM II NNII SSTTRRAATTII OONN

CCOOUURRSSEE DDII AARRYY

(ACADEMIC YEAR 2011-12)

II VV SSEEMM EESSTTEERR Name : _____________________________________________ USN : _____________________________________________ Semester & Section : _____________________________________________

The Mission

“The mission of our institutions is to provide

world class education in our chosen fields and

prepare people of character, caliber and vision

to build the future world”

MASTER OF BUSINESS ADMINISTRATION IV SEM

COURSE DIARY 2 MVJCE

INDEX

Sl. No.

Subject/code Page No

1. Scheme of Teaching & Examination

2. 10MBA41: CHANGE & KNOWLEDGE MANAGEMENT

3. 10MBA42: ENTREPRENEURIAL DEVELOPMENT

4. 10MBA43: SUPPLY CHAIN MANAGEMENT

5. 10MBAMM415: RURAL MARKETING

6. 10MBAMM416: STRATEGIC BRAND MANAGEMENT

7. 10MBAMM417: INTEGRATED MARKETING COMMUNICATIONS

8. 10MBAMM418: INTERNATIONAL MARKETING MANAGEMENT

9. 10MBAFM425:PROJECT APPRAISAL PLANNING & CONTROL

10. 10MBAFM426:INTERNATIONALFINANCIAL MANAGEMENT

11. 10MBAFM427: RISK MANAGEMENT

12. 10MBAFM428: TAX MANAGEMENT

13.10MBAHR445:INTERNATIONAL HUMAN RESOURCE DEVELOPMENT

14.10MBAHR446:RECRUITMENT SELECTION AND COMPENSATION MANAGEMENT

15. 10MBAHR447: LEARNING & DEVELOPMENT

16. 10MBAHR448: ORGANIZATIONAL LEADERSHIP



SCHEME OF TEACHING & EXAMINATION

IV SEMESTER MBA (*Indicates Electives)

SL.NO

Code No. Subject Teaching (Hrs/Week)

Examination

Theory/

Practical I.A Total

1. 10MBA41 CHANGE & KNOWLEDGE MANAGEMENT

04 -- 100 50 150

2. 10MBA42 ENTREPRENEURIAL DEVELOPMENT

04 -- 100 50 150

3. 10MBA43 SUPPLY CHAIN MANAGEMENT 04 -- 100 50 150

4. 10MBAMM415 RURAL MARKETING 04* -- 100 50 150

5. 10MBAMM416 STRATEGIC BRAND

MANAGEMENT 04* -- 100 50 150

6. 10MBAMM417 INTEGRATED MARKETING COMMUNICATIONS

04* -- 100 50 150

7. 10MBAMM418 INTERNATIONAL MARKETING MANAGEMENT

04* -- 100 50 150

8. 10MBAFM425 PROJECT APPRAISAL PLANNING & CONTROL

04* -- 100 50 150

9. 10MBAFM426 INTERNATIONALFINANCIAL MANAGEMENT

04* -- 100 50 150

10. 10MBAFM427 RISK MANAGEMENT 04* -- 100 50 150

11. 10MBAFM428 TAX MANAGEMENT 04* -- 100 50 150

12. 10MBAHR445 INTERNATIONAL HUMAN RESOURCE DEVELOPMENT

04* -- 100 50 150

13. 10MBAHR446 RECRUITMENT SELECTION AND COMPENSATION MANAGEMENT

04* -- 100 50 150

14. 10MBAHR447 LEARNING & DEVELOPMENT 04* -- 100 50 150

15. 10MBAHR448 ORGANIZATIONAL LEADERSHIP 04* -- 100 50 150

Total 28 -- 700 350 1050

* Indicates Electives



10MBA41

CHANGE & KNOWLEDGE MANAGEMENT



CHANGE & KNOWLEDGE MANAGEMENT

Sub Code: 10MBA41 IA Marks : 50

No. of Lecture Hrs /week : 04 Exam Hrs. : 03

Total No. of Lecture Hrs. : 56 Exam Marks : 100

MANAGING CHANGE

MODULE 1 (8 Hours)

Change: Introduction, meaning, need, implications.

Personal Change: Meaning, understanding personal change, and personal change

process, components of personal change: Self awareness, self analysis, self efficacy,

self esteem, organizational roles - making organizational roles effective and role

efficacy, Importance.

MODULE 2 (10 Hours)

Organizational Change: Definition, nature, types, forces, models of organizational

change – Force Field, Kurt Lewis, Systems, 7 Stage and Contemporary Activities

Research, Managerial approaches for implementing change, perspectives on change,

understanding the change process, Change management: leading the change process,

facilitating change, dealing with individual and group resistances, intervention

strategies, develop learning Organization.

MODULE 3 (6 Hours)

Organizational Culture & Change: Corporate Culture, types of culture, importance,

nature, formal & informal components of organizational culture, functions, creating &

sustaining culture, designing strategy for cultural change – transglobal & cross cultural

contents, researches on cultural differences in Organizations, Organizational Culture &

leadership, emerging trends in Organizational culture.

MODULE 4 (4 Hours)

Creativity & Innovation: meaning, need, components of creativity & innovation,

Organizational Constraints, Organizational environment for Creativity & Innovation,

RECOMMENDED BOOKS:

1. Change & Knowledge Mangement-R.L. Nandeshwar, Bala Krishna Jayasimha, Excel Books, 1st Ed.

2. Management of Organizational Change – K Harigopal – Response Books, 2001

REFERENCE BOOKS:

1. Change Management, concepts and applications, Radha R. Sharma, TMH 2. Managing Organizational Change - V Nilkant, S Ramnarayan Response Books

2004.

3. Managing organizational change, Palmer, Dunford, Akin, Tata Mc-Graw Hill edition

4. Organization Change and Development, Kavith Singh, Excel Books



KNOWLEDGE MANAGEMENT

MODULE 5

(06 Hours)

Introduction: Definition, evolution, need, drivers, scope, approaches in Organizations,

strategies in organizations, components and functions, understanding knowledge;

Learning organization: five components of learning organization, knowledge sources,

and documentation.

MODULE 6

(10 Hours)

Essentials Of Knowledge Management, knowledge creation process, knowledge

management techniques, Knowledge creation process, systems and tools,

organizational knowledge management architecture and implementation strategies,

building the knowledge corporation and implementing knowledge management in

organization.

MODULE 7

(8 Hours)

Knowledge management system life cycle, managing knowledge workers, -knowledge audit, and knowledge management practices in organizations, few case studies.

MODULE 8

(4 Hours)

Futuristic KM: Knowledge Engineering, Theory of Computation, Data Structure.

(NOTE: Proportionate weightage - based on number of hours allotted - should be given

to both the parts while setting question papers)

RECOMMENDED BOOKS:

1. Knowledge Management – a resource book – A Thohothathri Raman, Excel, 2004.

2. Knowledge Management- Elias M. Awad Hasan M. Ghazri, Pearson Education

REFERENCE BOOKS:

1. The KM Toolkit – Orchestrating IT, Strategy & Knowledge Platforms, Amrit Tiwana, Pearson, PHI, 2nd Edition.

2. The Fifth Discipline Field Book – Strategies & Tools For Building A learning Organization – Peter Senge Et Al. – Nicholas Brealey – 1994

3. Knowledge Management – Sudhir Warier, Vikas publications 4. Leading with Knowledge, Madanmohan Rao, Tata Mc-Graw Hill.



M V J COLLEGE OF ENGINEERING

MBA DEPARTMENT FOURTH SEMESTER

LESSON PLAN - CHANGE & KNOWLEDGE MANAGEMENT-10MBA41 No. of Lecture Hrs./ Week: 05 Total No. of Lecture Hours: 66

CLASS MODULE FOCUS TOPICS TO BE COVERED

1

1

CHANGE

Introduction, meaning

2 Need, implication

3

PERSONAL CHANGE Meaning, understanding personal change

4 Personal change process

5 Components of personal change

6 Self awareness, Self analysis

7 Self efficacy, Self exteem

8 Organizational roles- making organizational roles effective

9 Importance

10

2

ORGANIZATIONAL CHANGE

Definition, nature

11 Types, forces

12 Models of Organizational change

13 Force Field

14 Kurt Lewis

15 Systems 7 stage and Contemporary Activities Research

16 Managerial approaches for implementing change

17 Perspectives on change

18 understanding the change process

19 Change management: leading the change process

20 Facilitating change, dealing with individual and group resistances

21 Intervention strategies, develop learning organization

22

3

ORGANIZA

TIONAL

CULTURE

& CHANGE

Corporate Culture, types of culture

23 Importance, nature, formal & informal components of organizational culture

24 Functions, creating and sustaining culture



25

Designing strategy for cultural change

26 Transglobal and cross cultural contents

27 Researches on cultural differences in organizations

28 Organizational Culture & leadership, emerging trends in Organizational culture

29

4

CREATIVITY &

INNOVATION Meaning, need

30 Components of creativity & motivation

31 Organizational constraints

32 Organization environment for Creativity & Innovation

33 CASE STUDY


34

5

INTRODUCTION

Definition, evolution, need

35 Drivers, scope

36 Approaches in organizations, strategies in organizations

37 Components and functions-understanding knowledge

38 Learning organization

39 Five components of learning organization

40 Knowledge sources and documentation

41

6

ESSENTIALS OF KNOWLEDGE

MANAGEMENT

Knowledge creation process

42 Knowledge management techniques

43 Knowledge creation process systems and tools

44 Organizational knowledge management architecture

45 Implementation strategies

46 Building the knowledge corporation

47 Building the knowledge corporation

48 Implementing knowledge management in organization

49 Implementing knowledge management in organization

50 CASE STUDY

51 CASE STUDY

52

7

KNOWLEDGE

MANAGEMENT

SYSTEM LIFE

CYCLE

Managing Knowledge workers

53 Managing Knowledge workers

54 Knowledge audit

55 Knowledge audit

56 Knowledge management practices in organizations



57 Knowledge management practices in organizations

58 CASE STUDY

59 CASE STUDY

60 CASE STUDY

61

8

FUTURISTIC KM

Knowledge Engineering

62 Theory of Computation

63 Theory of Computation

64 Data Structure

65 Data Structure

66 CASE STUDY



QUESTION BANK

SUBJECT: CHANGE & KNOWLEDGE METHOD SUB CODE: 10MBA41

MANAGING CHANGE

MODULE 1: CHANGE & PERSONAL CHANGE

1. Define personal change. 2. Explain the process of personal change. 3. What are the elements of personal change? 4. Define self-efficacy. Explain the factors influencing self-efficacy. 5. What are the facets of low self esteem? 6. What are the consequences of low self esteem? 7. What are the measures to overcome low self-esteem? 8. What are the sources of self efficacy? 9. What is change? 10.What are the levels of change? 11.What are the causes of change? 12.What are the phases of change? 13.What are organizational roles? 14.Differentiate between intrinsic and extrinsic change. 15.Write short notes on:

(i) Self-efficacy (ii) Self-analysis (iii) Self-awareness (iv) Self-esteem

16.Differentiate between self efficacy and self esteem 17.What do you mean by role efficacy? 18.Discuss the change & its effects on employees and organizations. 19.Explain the three groups or dimensions of role efficacy. 20.Enumerate different aspects of role efficacy.

MODULE 2: ORGANIZATIONAL CHANGE

1. Define Organizational Change. 2. Explain the various forces of change. 3. Explain Lewin’s three stage model. 4. Explain briefly the various types of change. 5. Discuss the process of change in organizations. 6. Explain Lewin’s force field analysis model. 7. Discuss the various organizational change models. 8. What are the perspectives of organizational change? 9. Explain the eight steps of leading change process model. 10.Explain Ronald Lippitt, Jeanne Watson & Bruce Westley’s seven stage model of

consulting process. 11.Explain the five step change process of Action Research. 12.Explain the various forces of change. 13.What are the six management strategies for dealing with resistance to change? 14.Why do individuals and organizations resist change? 15.What are the intervention strategies in a change process? 16.What are the managerial options for implementing change?



MODULE 3: ORGANIZATIONAL CULTURE & CHANGE

1. Define organizational culture. 2. What are the four functions of organizational culture? 3. Define strong and weak organizational culture. 4. How is the culture transmitted to employee? 5. Discuss the common characteristics making up organizational culture. 6. Design a strategy for a cultural change.

MODULE 4: CREATIVITY & INNOVATION

1. What do you mean by creativity & innovations? 2. What are the components of creativity and innovation? 3. What are the blocks in creativity? 4. What are the steps involved in the creativity?


MODULE 5: INTRODUCTION

1. What is knowledge? 2. Briefly summarize the evolution of Knowledge Management. 3. What is knowledge management? 4. What are the eight important reasons or need for implementing KM system within

an organization? 5. Explain the six key drivers for implementing KM system within any organizations. 6. Discuss the organizational knowledge management strategies. 7. What are the organizational knowledge management components and functions? 8. What is documentation of knowledge? 9. Explain the two types of organizational knowledge sources. 10.What do you mean by learning organization? 11.Discuss the various organizational knowledge management approaches. 12.Discuss the process of organizational learning. 13.What are the five components of learning organization? 14.What do you mean by knowledge assets?

MODULE 6: ESSENTIALS OF KNOWLEDGE MANAGEMENT

1. What are the architectural components of organizational knowledge management? 2. Discuss the four phased implementation strategy for knowledge management

system. 3. What are the basic types of knowledge? 4. What is organizational knowledge capital? 5. How is organizational knowledge classified? 6. What are the key components of the organizational knowledge pyramid? 7. Explain the organizational Knowledge Creation cycle. 8. Define organizational meta knowledge. 9. Explain social knowledge and axiomatic knowledge. 10.What are knowledge networks? 11.What is an organizational knowledge ecosystem? 12.What are knowledge maps? 13.Explain the four processes of organizational knowledge spiral. 14.Write short notes on:

(i) Concept mapping (ii) Organizational co-operative learning

15.Explain the layered knowledge architecture for an organization.



16.What is a document management system? 17.What is a Database Management System? 18.What is a Data Warehouse? 19.What are the key considerations of organizational Knowledge Management

Architecture? 20.What are organizational knowledge repositories? 21.What is Data Mining or Knowledge Discovery in Databases (KDD)?

MODULE 7: KNOWLEDGE MANAGEMENT SYSTEM LIFE CYCLE

1. What is a Knowledge Management System (KMS)? 2. Explain Knowledge Management System Life cycle? 3. What is a Knowledge worker? 4. What is K- audit (Knowledge audit)? 5. What is the core competencies required for a knowledge worker?

MODULE 8: FUTURISTIC KM

1. What is data structure? 2. What is Knowledge Engineering? 3. What is the future of knowledge management? 4. What is theory of computation?



10MBA42 – ENTREPRENEURSHIP

DEVELOPMENT



ENTREPRENEURSHIP DEVELOPMENT

Sub Code : 10MBA42 IA Marks : 50 No. of Lecture Hrs /week : 04 Exam Hours : 3 hours Total no. of Lecture Hrs : 56 Exam Marks : 100 Module 1 Entrepreneur: Meaning of Entrepreneur; Evolution of the Concept; Functions of an Entrepreneur, Types of entrepreneur, Intrapreneur – an emerging class, Concept of Entrepreneurship-Evolution of Entrepreneurship; Development of Entrepreneurship; The entrepreneurial Culture; Stages in entrepreneurial process. 08 Hours Module 2 Creativity and Innovation: Creativity, Exercises on Creativity, Source of New Idea, Ideas into Opportunities. Creative problem solving: Heuristics, Brainstorming, Synectics, Value Analysis Innovation and Entrepreneurship: Profits and Innovation, Globalization, Modules of Innovation, Sources and Transfer of Innovation, Why Innovate, What Innovation, How to Innovate, Who Innovates. 06 Hours Module 3 Business Planning Process Meaning of business plan, Business plan process, Advantages of business planning, Marketing plan, Production/operations plan, Organizational plan, financial plan, Final project report with feasibility study, preparing a model project report for starting a new venture.

14 hours Module 4 Institutions supporting entrepreneurs Small industry financing developing countries, A brief overview of financial institutions in India, Central level and state level institutions, SIDBI, NABARD, IDBI, SIDO, Indian Institute of Entrepreneurship, DIC, Single window, Latest Industrial policy of Government of India

06 Hours. Module 5 Family business Importance of family business, Types, History, Responsibilities and rights of shareholders of a family business, Succession in family business, Pitfalls of the family business, strategies for improving the capability of family business, Improving family business performance

06 Hours Module 6 International Entrepreneurship Opportunities: The nature of international entrepreneurship, Importance of international business to the firm, International versus domestic entrepreneurship, Stages of economic development, Entrepreneurship entry into international business, exporting, Direct foreign investment, barriers to international trade. 08 hours Module 7 Informal risk capital and venture capital: Informal risk capital market, venture capital, nature and overview, venture capital process, locating venture capitalists, approaching venture capitalists.



04 hours Module 8 Managing growth: Using external parties to help grow a business, franchising, advantages and limitations, investing in a franchise, joint ventures- types, Acquisitions and mergers 04 hours Recommended Books 1. Poornima Charantimath, Entrepreneurship Development-Small Business Enterprise, Pearson Education, 2007 2. Robert D Hisrich, Michael P Peters, Dean A Shepherd, Entrepreneurship, 6th Edition, The McGraw-Hill Companies, 2007 Reference Books 1. Dr. Mathew J. Manimala, Entrepreneurship theory at crossroads, Biztantra, 2007 2. Vasant Desai, Entrepreneurial Development and Management, Himalaya Publishing House, 2007 3. Maddhurima Lall, Shikha Sahai, Entrepreneurship, Excel Books, 2006 4. Kurakto, Entrepreneurship-Principles and practices, 7th Edition, 2007, Thomson publication



LESSON PLAN

10MBA42- ENTREPRENEURSHIP DEVELOPMENT

Hours Chapter

No. Chapter Name Topic

1

Module 1

Entrepreneur

Meaning of Entrepreneur;

08 Hours- 9

sessions

2 Functions of an Entrepreneur,

3 Types of entrepreneur,

4 Intrapreneur – an emerging class,

5 Concept of Entrepreneurship-

6 Evolution of Entrepreneurship;

7 Development of Entrepreneurship;

8 The entrepreneurial Culture;

9 Stages in entrepreneurial process.

10

Module 2

Creativity and Innovation

Creativity, Exercises on Creativity,

06 Hours- 7

sessions

11 Source of New Idea, Ideas into Opportunities.

12 Creative problem

solving

Heuristics, Brainstorming,

13 Synectics, Value Analysis

14

Innovation and Entrepreneurship

Profits and Innovation, Globalization,

15 Modules of Innovation, Sources and Transfer of Innovation,

16 Why Innovate, What Innovation, How to Innovate, Who Innovates.

17

module 3

Business plan

Meaning of business plan,

14 hours- 15

sessions

18 Business plan process-1

19 Business plan process-2

20 Advantages of business planning,

21 Marketing plan-1

22 Marketing plan-2

23 Production/operations plan-1,

24 Production/operations plan-2,



25

Organizational plan,

26 financial plan,

27 feasibility study,

28 Final project report

29 preparing a model project report for starting a new venture.

30 Business plan template

31 CASE STUDY

32

Module 4 Institutions supporting

entrepreneurs

Small industry financing developing countries,

06 Hours. -7

sessions

33 A brief overview of financial institutions in India,

34 Central level and state level institutions,

35 SIDBI, NABARD, IDBI,

36 SIDO, Indian Institute of Entrepreneurship,

37 DIC, Single window,

38 Latest Industrial policy of Government of India

39

Module 5 Family business

Importance of family business,

06 Hours- 6

sessions

40 Types, History, Responsibilities and rights of shareholders of a family business,

41 Succession in family business,

42 Pitfalls of the family business,

43 strategies for improving the capability of family business,

44 Improving family business performance

45

Module 6 International

Entrepreneurship Opportunities:

The nature of international entrepreneurship,

08 hours- 8

sessions

46 Importance of international business to the firm,

47 International versus domestic entrepreneurship,

48 Stages of economic development,

49 Entrepreneurship entry into international business,

50 exporting



51 Direct foreign investment

52 barriers to international trade.

53

Module 7

Informal risk capital and venture capital:

Informal risk capital market,

04 hours -5

sessions

54 venture capital, nature and overview,

55 venture capital process,

56 locating venture capitalists,

57 approaching venture capitalists.

58

Module 8 Managing growth:

Using external parties to help grow a business,

04 hours – 5

sessions

59 franchising, advantages and limitations,

60 investing in a franchise,

61 joint ventures- types,

62 Acquisitions and mergers



10MBA42 ENTREPRENEURIAL DEVELOPMENT-QUESTION BANK

1 Define the terms "Entrepreneur".and Intrapreneur and explain their difference.

2 What is innovation & how itdiffers frominvention?

3 Trace development of Entrepreneurship in India.

4 What is a "Tiny Industry" ?

5 Define sole trading concern.

6 Prepare a project report for establishment of a tiny industry making chalk piece , Make reasonable assumptions.

7 What are subsidies ?

8 What is seed capital ?

9 What is a business plan ?

10 Explain the functions of KSIIDC, IFCI , SIDBI, KIADB

11 What do you mean by sick industrial unit ?

12 What characters of an entrepreneur can lead to failure of the venture?

13 Entrepreneurs are born and not made , please examine the statement

14 Explain the functions of an entrepreneur.

15 What are the barriers to entrepreneurship ?

16 Discuss the merits of small scale industries.

17 Explain the product range in small scale industries.

18 Explain the stages of project planning.

19 How do you choose the site for location of a small business ?

20 What are the financial aspects of the business plan ?

21 Write a note on different financial institutions connected with small scale industry.

22 Examine the need for Institutional Finance for small enterprises in India . Review the performance of various financial institutions in developing small enterprises in India

23 Discuss in detail the characteristics of a successful entrepreneur.

24 Explain the problems faced by small scale industries in India.& remedial measures that are availble .

25 Discuss the various steps involved in starting a business.

26 Discuss the various financial incentives given to Small Scale Enterprises (SSE)..

27 Define NPV.

28 Define financial analysis.

29 What factors have a bearing on choice of technology?

30 State the merits and limitations of payback period method.

31 What is break even analysis? Mention its uses.

32 Mention the salient features of New Small Enterprises policy 1991

33 What is entrepreneurial mobility? Discuss the various factors influencing the mobility of entrepreneurs.



34 Mention the three functions of NSIC, TECSOK, KSFC.

35 . What are the stages in a project lifecycle?

36 Explain the objective of entrepreneurial training.

37 .Narrate any six difference between a manager and an entrepreneur.

38 .What is the role played the commercial banks in the development of entrepreneurs?

39 What is the role of creativity in Entrepreneurship?

40 Differentiate between brain sorming and heuristics

41 What is the role of value analysis in idea evaluation

42 How does creativity lead to innovation.

43 Give examples of ideas or opportunities which could be converted and identified as a business proposition

44 why is innovation important? How does it influence the profitability?

45 Explain the steps involved in innovation

46 What are the characteristics of a leadership that encourages innovation?

47 Explain business plan process.

48 What are the different aspects considered while conducting feasibility study?

49 Examine how the market feasibility, Financial Feasibility and Technical feasibility studies help in establishing a successful enterprise.

50 How do various institutions support an entrepreneur?

51 What do you understand by single window concept?

52 What do you understand by Family business?

53 What are advantages and disadvantages of Family business

54 How can family business be made effective?

55 What are the steps involved in succession planning?

56 Explain the life cycle of Family business

57 How does commnication play a role in family business?

58 What are the pitfalls that need to be avoided in family business?

59 What is the significance of international entrepreneurship?

60 Why is it important to pursue International entrepreneurship?

61 What are export promotion programs / measures of the Govt of India that SSI's can avail?

62 How can an entrepreneur attract direct foreign investment?

63 What is the risk in attracting capital for entrepreneurs.

64 What is venture capital

65 How does the financial viability of a venture is calculated?

66 Explain the steps involved in identifying and obtaining venture capital

67 What are the strategies involved in expanding business?



68 Why is growth essential

69 Differentiate among franchise, merger , acquisition and joint venture

70 What precausions are required to grow through inorganic growth mechanism

71 Explain different sources of Business ideas.

72 What are the functions of District Industry centres while assisting prospective SSI Entrepreneur

73 Give an account of the functions performed by Technical consultancy organisations

74 Explain entrepreneurial development life cycle in terms of support, sustaenanace and stimulatory aspects.

75 List important features of Sle proprietorship and partnerships of business in private sector.

76 What do you understand by the term entrepreneurial competence and how is it acquired.

77 Analyse the role of entrepreneur in economic development of the country

78 What are the incentives available to an entrepreneur?

79 What is the importance of International entrepreneurship?

80 How does export help an entrepreneur and how can it be achieved?

81 Describe barriers for international trade and how can it be overcome?

82 What are the mechanisms available to attract direct foreign investment

83 What is the impact of globalisation and liberalisation on SSI units of India

84 Briefly explain the planning commission's guidelines for formulating project report.



10MBA43 – SUPPLY CHAIN MANAGEMENT



SYLLABUS SUPPLY CHAIN MANAGEMENT

Sub Code :10MBA43 IA Marks :50 No. of Lecture Hrs/Week :04 Exam Hours :3 Hours Total No. of Lecture Hours :56 Exam Marks :100

Module 1: 08 Hours

Introduction to Supply Chain Management

Supply chain – objectives – importance – decision phases – process view – competitive and supply chain strategies – achieving strategic fit – supply chain drivers – obstacles – framework – facilities – inventory – transportation – information – sourcing – pricing.

Module 2: 08 Hours

Designing the supply chain network

Designing the distribution network – role of distribution – factors influencing distribution – design options – e-business and its impact – distribution networks in practice – network design in the supply chain – role of network – factors affecting the network design decisions – modeling for supply chain.

Module 3: 05 Hours

Designing and Planning Transportation Networks.

Role of transportation – modes and their performance – transportation infrastructure and policies - design options and their trade-offs – Tailored transportation.

Module 4: 06 Hours

Sourcing and Pricing.

Sourcing – In-house or Outsource – 3rd and 4th PLs – supplier scoring and assessment, selection – design collaboration – procurement process – sourcing planning and analysis.

Pricing and revenue management for multiple customers, perishable products, seasonal demand, bulk and spot contracts.

Module 5: 05 Hours

Information Technology in the supply chain

IT Framework – customer relationship management – internal supply chain management – supplier relationship management –transaction management – future of IT.

Module 6: 06 Hours

Coordination in a Supply Chain

Lack of supply chain coordination and the Bullwhip effect – obstacle to coordination – managerial levers – building partnerships and trust – continuous replenishment and vendor-managed inventories – collaborative planning, forecasting and replenishment.



Module 7: 07 Hours

Dimensions of Logistics

Introduction: A macro and micro dimension – logistics interfaces with other areas – approach to analyzing logistics systems – logistics and systems analysis – techniques of logistics system analysis – factors affecting the cost and importance of logistics.

Module 8 07 Hours

Demand Management and Customer Service

Outbound to customer logistics systems – Demand Management – Traditional Forecasting – CPFRP – customer service – expected cost of stockouts – channels of distribution.

Cases in SCM 04 Hours

Text Books:

1. Sunil Chopra and Peter Meindl, Supply Chain Management – Strategy, Planning

and Operation, Pearson/PHI, 3rd Edition, 2007.

2. Coyle, Bardi, Longley, The management of Business Logistics – A supply Chain

Perspective, Thomson Press, 2006.

Reference Books:

1. Donald J Bowersox, Dand J Closs, M Bixby Coluper, Supply Chain Logistics

Management, TMH, Second Edition, 2008.

2. Wisner, Keong Leong and Keah-Choon Tan, Principles of Supply Chain

Management A Balanced Approach, Thomson Press, 2005.

3. David Simchi-Levi et al, Designing and Managing the Supply Chain – Concepts,

Strategies, and Case Studies, McGraw Hill International Edition 2003.

4. Gattorna J L and Walters D W, Managing the Supply Chain – A Strategic

Perspective, Palgrave 1996. Sahay B S, Supply Chain Management in the twenty-

first century, Macmillan 2000.

5. Mohanty R P, Deshmukh S G, Supply Chain Management, Theories and Practices, biztantra, 2005



LESSON PLAN - SUPPLY CHAIN MANAGEMENT 10MBA 43

HR MODULE FOCUS TOPICS TO BE COVERED

1

1 Introduction To

Supply Chain

Management

Supply Chain - Objectives - Importance 2 Decision Phases - Process View

3 Competetive and Supply Chain Strategies

4 Achieving Strategic Fit 5 Supply Chain Drivers - Obstacles 6 Framework - Facilities - Inventory 7 Transportation - Information

8 Sourcing - Pricing

9

2

Designing The Supply

Chain Netw

ork

Designing The Distribution network - Role of Distribution

10 Factors Influencing Distribution

11 Design Options - e-business and its Impact

12 Distribution Networks in Practice

13 Network Design in the Supply Chain

14 Role of Network

15 Factors Affecting the Network Design Decisions

16 Modeling for Supply Chain

17

3

Designing and

Planning

Transportation

Netw

orks

Role of Transportation

18 Modes and their Performance

19 Transportation Infrastructure and Policies

20 Transportation Infrastructure and Policies

21 Design Options and their Trade-offs

22 Design Options and their Trade-offs

23 Tailored Transportation

24

4

Sourcing and Pricing Sourcing - In house or Outsource - 3rd

and 4th PLs

25 Supplier Scoring and Assessment

26 Selection - Design Collaboration

27 Procurement Process - Sourcing Planning and Analysis

28 Pricing and Revenue Management for Multiple Customers

29 Perishable Products, Seasonal Demand

30 Bulk and Spot Contracts

31

5

Inform

ation

Technology

in the Suppl y

Chain

IT Framework

32 Customer Relationship Management

33 Internal Supply Chain Management

34 Supplier Relationship Management

35 Transaction Management

36 Future of IT

37 6

Coord

ination

In a

Suppl

y

Chain

Lack of Supply Chain Coordination and the Bullwhip Effect

38 Obstacle to Coordination - Managerial



levers 39 Building Partnerships and Trust 40 Continuous Replenishment 41 Vendor-Managed Inventories 42 Collaborative Planning 43 Forecasting and Replenishment

44

7

Dim

ensions Of

Logistics

Introduction: Amacro and Micro Dimension

45 Logistice Interfaces with other Areas

46 Approach to Analysing Logistics Systems

47 Logistics and System Analysis

48 Techniques of Logistics System Analysis

49 Factors Affecting the Cost

50 Importance of Logistics

51

8

Demand

Management And

Customer Service

Outbound to Customer Logistics Systems

52 Demand Management

53 Traditional Forecasting

54 CPFRP

55 Customer Service

56 Expected Cost of Stockouts

57 Channels of Distribution

58

9 Cases in SCM

59

60

61

62



10MBA43 – SUPPLY CHAIN MANAGEMENT

Question Bank

1. What do you mean by Supply Chain Management and explain its key issues? 2. What are the objectives of SCM and explain the process of SCM? 3. What do you mean by Customer Relationship Management and explain its

strategy? 4. What do you mean by Supplier Relationship Management and explain its

Strategy? 5. Explain the Strategic decisions in Supply Chain Management? 6. Give the framework of Supply Chain Management? 7. Write short notes on Supply Chain Decisions and Trade offs? 8. What do you mean by designing the Distribution Network and what are the

Factors affecting Distribution? 9. What is the role of distribution in Supply Chain Management? 10.What is the role of network in SCM and network designs in the supply chain? 11.What are the factors affecting the network design decisions? 12. What do you mean by modeling for supply chain and explain its concepts? 13. What are the models on transportation? 14. Explain the product mix model? 15. What do you mean by Logistics demand and supply? 16. Explain demand forecasting? 17. What do you mean by safety inventory? 18. What do you mean by aggregate planning in supply chain? 19. What do you mean by Sourcing? 20. Explain Transporting and Pricing Decisions? 21. What do you mean by Coordination in the supply chain? 22. What do you mean managerial levers used to achieve coordination? 23. What do you mean by building strategic partnership and trust with supply

chain? 24. Give the role of information technology in supply chain management? 25. Give the IT framework? 26. Write short notes on the following:

• Intranet/Extranet • E – Commerce • E – Procurement • Bar coding • Computer based information system

27.What do you mean computer models? 28.Explain ERP? 29.What do you mean by 3PL? 30.Explain about Tailored Transportation. 31.Write short notes on Bulk and Spot Contracts. 32.Explain the Bullwhip Effect. 33.Write short notes on Future of IT in Supply Chain Management. 34.Explain the Importance of Logistics. 35.What are the different factors affecting the cost.



10MBAMM415- RURAL MARKETING



RURAL MARKETING

Subject Code: 10MBAMM415 IA Marks: 50 No. of Lecture Hour / Week: 04 Exam Hours: 03 Total No. of Lecture Hours: 56 Exam Marks: 100 Module 1: (04 Hours) Introduction:

Definition, scope of rural marketing, concepts, components of rural markets, classification of rural markets, rural vs. urban markets

Module 2: (06 Hours) Rural marketing environment:

Population, occupation pattern, income generation, location of rural population, expenditure pattern, literacy level, land distribution, land use pattern, irrigation, development programs, infrastructure facilities, rural credit institutions, rural retail outlets, print media in rural areas, rural areas requirement, problems in rural marketing, rural demand, rural market index

Module 3: (06 Hours) Rural Consumer Behaviour: Consumer buying behaviour models, Factors affecting Consumer Behaviour, Social factors, Technological Factors, Economic Factors, Political Factors, Characteristics of Rural consumer- Age and Stages of the Life cycle, Occupation and Income, Economic circumstances, Lifestyle, Personality and Brand Belief, Information Search and pre purchase Evaluation, Rise of Consumerism, Consumer Buying Process, Opinion Leadership Process, Diffusion of Innovation, Brand Loyalty Module 4: (06 Hours) Researching Rural Market: Sanitizing rural market, Research design- Reference frame, Research approach, Diffusion of innovation, Development studies, PRA approach, The need for PRA, Sampling, Operational aspects of data collection, Module 5: (09 Hours) Rural Marketing Strategies: a) Segmenting, Targeting and Positioning Segmentation- Heterogeneity in Rural, Prerequisites for Effective Segmentation, Degrees of Segmentation, Basis of Segmentation and Approaches to Rural Segmentation- Geographic Segment, Demographic Segmentation, Psychographic Segmentation, Behaviour Segmentation, Multi-attribute Segmentation, Targeting- Evaluation and Selection of Segments, Coverage of Segments, Positioning- Identifying the positioning Concept, Selecting the positioning Concept, Developing the Concept, Communicating the Concept b) Product Strategy Introduction, Marketing Mix Challenges, Product concepts classification- Five Levels Products, Classification of Products, Rural Product Categories – Fast moving Consumer goods, Consumer Durables, Agriculture Goods, Services, c) New Product Development Consumer Adoption Process, Product life cycle, Product Mix, d) Branding in Rural India- Brand building in Rural India, Brand Spectrum in Rural, Brand Loyalty Vs Stickiness e) Fake Brands- The Fakes Market, Strategy to counter fakes,



Structure of competition in Rural India, Product warranty and After-sales-service, Conclusion, Assignment Module 6: Distribution Strategy: (07Hours) Introduction: Accessing Rural Markets, Coverage Status in Rural Markets, Channels of Distribution, Evolution of Rural Distribution Systems- Wholesaling, Rural Retail System, Vans, Rural Mobile Traders: The last Mile Distribution, Haats/Shandies, Public Distribution System, Co-operative Societies Behavior of the Channel, Prevalent Rural Distribution Models- Distribution Models of FMCG Companies, Distribution Model of Durable Companies, Distribution of fake products, Emerging Distribution Models- Corporate –SHG Linkage, Satellite Distribution, Syndicated Distribution, ITC’s Distribution Model, Petrol pumps and Extension counters, Barefoot agents, Agricultural agents, Agricultural input dealers, Other channels, Ideal distribution model for Rural Module 7: (07 Hours) Communication strategy: Challenges in Rural Communication, A view of Communication Process, Developing Effective- Profiling the Target Audience, Determining communication objectives, designing the message, selecting the communication channels, deciding the promotion mix, Creating advertisement for rural audiences rural media- Mass media, Non-Conventional Media, Personalised media, Rural Media: The importance of the two-step flow of communication Media Typology, The Media Model, Media innovation, Influence of Consumer Behaviour on Communication strategies, Module 8: (07 Hours) The future of Rural Marketing: Introduction, Focused Marketing Strategies, Market Research, Consumer Finance, Rural Vertical, Retail and IT Models, Rural Managers, Glamorize Rural Marketing, Public-Private Partnership, E-Rural Marketing Case studies in Indian context only (04 Hours) RECOMMENDED BOOKS: Author: Rural Marketing, T.P. Gopal Swamy, Vikas Publishing House, 2/e Module-1: Chapter 1 Module-2: Chapter 2, Chapter 3 Author: Rural Marketing, Balaram Dogra & Karminder Ghuman, TMH,1/e Module-1: Chapter 1 Module-8: Chapter 22 Author: Rural Marketing, Pradeep Kashyap & Siddhartha Raut, Biztantra Module-3: Chapter 4 Module-5: Chapter 6, Chapter 7 Module-6: Chapter 9 Module-7: Chapter 10 Module-8: Chapter 13 Author: Rural Marketing, Sanal Kumar Velayudhan,2/e, Response, SAGE Publication Module-4: Chapter 4 REFERENCE BOOKS: 1. Rural Marketing – U.C.Mathur, excel books, 1/e 2. Rural Marketing – C G Krishnamacharyulu, Lalitha Ramakrishnan – Pearson

Education 3. Rural Marketing – Habeeb Ur Rahman – HPH, 1/e, 2004 4. Rural Marketing – Sukhpal Singh – Vikas Publishers



LESSON PLAN

RURAL MARKETING 10MBAMM415 HR MODULE FOCUS TOPICS TO BE COVERED 1

1

INTROD

UCTION

Definition, Scope of Rural Marketing

2 Components of Rural Markets

3 Classification of Rural Markets

4 Rural vs Urban Markets

5

2

RURAL M

ARKETING

ENVIRONMENT

Population, Occupation Pattern, Income Generation

6 Location of Rural Population, Expenditure Pattern, Literacy Level

7 Land Distribution, Land Use Pattern, Irrigation, Development Programs

8 Infrastructure Facilities, Rural Credit Institutions, Rural Retail Outlets

9 Print Media in Rural Areas, Rural Areas Requirement

10 Problems in Rural Marketing, Rural Demand, Rural Market Index

11

3

RURAL CONSUMER

BEHAVIOUR

CBB Models, Factors Affecting CB, Social Factors

12 Technological Factors, Economic Factors, Political Factors

13 Age and Status of the Life Cycle, Occupation and Income

14 Economic Circumstances, Lifestyle, Personality and Brand Belief

15 Information Search and Pre Purchase Evaluation, Rise of Consumerism

16 Consumer Buying Process, Opinion Leadership Process

17 Diffusion of Innovation, Brand Loyalty

18

4

RESEARCHIN

G RURAL

MARKET Sanitizing Rural Market

19 Research Design - Reference Frame

20 Research Approach, Diffusion of Innovation

21 Development Studies, PRA Approach

22 The need for PRA, Sampling

23 Operational Aspects of Data Collection

24

5

RURAL M

ARKETING STRATEGIES

Segmentation: Heterogeneity in Rural, Prerequisites for Effective Segmentation

25 Degrees of Segme.. Basis of Segme.. and Approaches to Rural Segme..

26 Geographic, Demographic, Psychographic, Behaviour, Multi-attribute Segme..

27 Targeting: Evaluation and Selection of Segments, Coverage of Segmens

28 Positioning: Identifying, Selecting, Developing and Communicating the Concept

29 Product Strategy: Introduction, Marketing Mix Challenges

30 Product Concepts Classifications - Five Levels Products, Classi of Products

31 Rural Product Categories - FMCG's, Consumer Durables, Agricu Goods, Services

32 NPD: Consumer Adoption Process, Product Life Cycle, Product Mix



33 Branding in Rural India: B Building, B Spectrum, Brand Loyalty Vs Stickness

34 Fake Brands: The Fake Market, Strategy to Counter Fakes

35 Structure of Competition in Rural India, Product Warranty

36 After-Sales-Service, Conclusion, Assignment

37

6

DISTRIBUTION STRATEGY

Introduction: Accessing RM's, Coverage Status in RM's, Channels of Distribution

38 Evolution of RDS's - Wholesaling, R Retail System, Vans, R Mobile Traders

39 The Last Mile Distr.., Haats/Shandies, Public Distribution System

40 Co-operative Societies Behaviour of the Channel, Prevalent RD Models

41 DM's of FMCG Companies, Durable Companies, D of Fake Products

42 Emerging DM's - Corporate - SHG Linkage, Satellite D, Syndicated D

43 ITC's DM, Petrol Pumps and Extension Counters, Barefoot Agents, Agric Agents

44 Agricultural Input Dealers, Other Channels, Idea DM for Rural

45

7

COMMUNICATION

STRATEGY

Channels in RC, A view of C Process, Developinf Effective - Profiling the TA

46 Determining C Objectives, Designing the Message, Selecting the C Channels

47 Deciding the Promotion Mix, Creating Advertisement for R Audiences R Media

48 Mass Media, Non-Conventional Media, Personalised Media

49 Rural Media: The Importance of Two-Step Flow of Communication M Typology

50 The Media Model, Media Innovation

51 Influence of Consumer Behaviour on Communication Strategies.

52

8

THE FUTURE

OF RURAL

MARKETING Introduction, Focused Marketing Strategies

53 Market Research, Consumer Finance

54 Rural Vertical, Retail and IT Models

55 Rural Managers

56 Glamorize Rural Marketing

57 Public-Private Partnership

58 e-Rural Marketing

59

9 CASE STUDIES IN INDIAN CONTEXT ONLY 60 61 62



10MBAMM415 – RURAL MARKETING QUESTION BANK

1. What is Rural Marketing? 2. Discuss the Rural Marketing Environment. 3. Name any two corporations, which provides rural electrification. 4. Explain the role of NABARD in Rural Development. 5. Discuss the success story of AMUL with respect to marketing concept. 6. What are the obstacles marketers faces in setting agriculture goods. 7. Describe Thompson rural market Index. 8. Discuss the problems in rural marketing. 9. Construct a market structure for FMCG Company. 10. Explain Tabulae approach. 11. Explain Graphical approach. 12. Define simultaneous equation approach. 13. What is the relationship between price and market surplus? 14. How you will dispose marketed surplus. 15. Enumerate characteristics of developed markets. 16. Mention any ten companies in agriculture machinery production. 17. How rural market can be segmented. 18. Describe the product strategy for Rural Marketing. 19. “Pricing strategy in Rural Marketing in totally different” Explain. 20. Develop distribution and promotional strategy for an organization, which is into

rural marketing. 21. Briefly explain marketing of agriculture inputs. 22. Explain the role of packaging in Rural Marketing? 23. What are constraints marketer faces in transporting his goods in rural

marketing? 24. Write a note on

a) Market Information b) Storage c) Risk d) Marketing Agencies

25. Explain Theory of determination of input prices. 26. How Seed marketing and distribution done. 27. What is the necessity of training in Rural Marketing? 28. Describe the advertising strategies of Rural Marketing. 29. Write a note on KAPEC. 30. Explain recent export & Import policy. 31. Explain the consumer buying behaviour models. 32. What are the factors affecting consumer behaviour? 33. Describe the consumer buying process. 34. What are the characteristics of rural consumer? 35. Explain PRA Approach. 36. Explain the various approaches in Rural Segmentation. 37. Explain the positioning concept in Rural Marketing. 38. What do you mean by marketing mix challenges? 39. Define Fake Brands. 40. Differentiate Brand Loyalty Vs Stickiness. 41. Explain the various channels of Distribution. 42. Write short notes on:

• SHG Linkage. • Satellite Distribution. • Syndicated Distribution.



• ITC’s Distribution Model. • Petrol pumps and Extension Counters. • Barefoot agents.

43. Explain the Ideal Distribution Model for Rural. 44. What are the challenges in Rural Communication? 45. Explain e-Rural Marketing. 46. Write short notes on:

• Rural Managers. • Glamorize Rural Marketing. • Public-Private Partnership. • Consumer Finance. • Mass Media. • Non-Conventional Media.

47. Explain the importance of the two-step flow of Communication Media Typology. 48. What are the major influences of Consumer Behaviour on Communication

Strategies? 49. Write short notes on Retail Rural Outlet. 50. What do you mean by After-Sales Service?



10MBAMM416 – STRATEGIC BRAND MANAGEMENT



STRATEGIC BRAND MANAGEMENT Sub Code: 10MBAMM416 IA Marks: 50 No. of Lecture Hrs / Week: 04 Exam Hours: 3 Hours Total no. of Lecture Hours: 56 Exam Marks : 100 Module 1: Introduction to the concept of Brand Management: (06 Hours) Brand –Meaning, Definition, Evolution of Brands, Functions of Brand to consumer, Role of Brand- Advantages of Brand, Product Vs Brand, Branding- Meaning, Creation of Brands through goods, services, people, Organization, Retail stores, places, online, entertainment, ideas, challenges to Brand builders Brand Management-Meaning & Definition. Strategic Brand Management Process-Meaning, Steps in Brand Management Process Strong Indian Brands (Case study) Module 2: (07 Hours) Customer Based Brand Equity: Customer Based Brand Equity-Meaning, Model of CBBE Brand Equity: Meaning, Sources, Steps in Building Brands, Brand building blocks-Resonance, Judgments, Feelings, performance, imagery, salience- Brand Building Implications, David Aaker’s Brand Equity Model. Brand Identity & Positing: Meaning of Brand identity, Need for Identity & Positioning, Dimensions of brand identity, Brand identity prism, Brand positioning – Meaning, Point of parity & Point of difference, positioning guidelines Brand Value: Definition, Core Brand values, Brand mantras, Internal branding, Module 3: (03 Hours) Choosing Brand Elements to Build Brand Equity: Criteria for choosing brand elements, options & tactics for brand elements-Brand name, Naming guidelines, Naming procedure, Awareness, Brand Associations, Logos & Symbols & their benefits, Characters & Benefits, Slogans & Benefits, Packaging. Leveraging Brand Knowledge: (04 Hours) Meaning of Brand Knowledge, Dimensions of Brand Knowledge, Meaning of Leveraging Secondary Brand Knowledge & Conceptualising the leverage process Module 4: (05 Hours) Measuring & Interpreting brand performance: Brand Value chain- Designing Brand Tracking studies, Establishing brand Equity Management Systems.

Module 5: (05 Hours) Measuring Brand Equity: Methods for measuring Brand Equity- Quantitative Techniques & Quantitative Techniques, Comparative methods-Brand based comparisons, Marketing based comparisons-Conjoint Analysis, Holistic methods. Module 6: Brand Strategies: (06 Hours) a) Brand Extension- Meaning, Types, Needs, Advantages & Disadvantages of Brand Extension, Brand-Product matrix, Brand Hierarchy-Kapferer’s Branding Systems,



Building Brand Equity at different hierarchial levels, Brand hierarchy decision-Consumer’s Evaluation of Brand Extensions & Opportunities b) Brand Personality- Meaning & Definition, Types of Brand personalities, Elements of Brand personality (02 Hours) c) Brand Image- Meaning & Definition, Sources of Brand Image, Brand Image for Established and New Products, Brand Image & Celebrity (02 Hours) d) Brand Repositioning: Meaning, Types of repositioning strategies in Indian marketing (01 Hour) Module 7 (05 Hours) Brand Imitations: Meaning of Brand Imitation, Kinds of imitations, Factors affecting Brand Imitation, Imitation Vs Later market entry, First movers advantages, Free rider effects, Benefits for later entrants, Imitation Strategies. Module 8 (06 Hours) Making Brands go Global: Geographic extension, sources of opportunities for global brand, single name to global brand, consumers & globalization, conditions favoring marketing, barriers to globalization, managerial blockages, organisation for a global brand, pathways to globalization. Case studies in Indian context only (04 Hours) RECOMMENDED TEXT BOOKS: Author: Strategic Brand Management, Building Measuring & Managing Brand Equity – 2nd Ed Phi / Pearson Education – Kevin Lane Keller Module-1: Chapter 1, Chapter 2 Module-2: Chapter 1, Chapter 2, Chapter 3, Chapter 15 Module-3: Chapter 4, Chapter 7 Module-4: Chapter 8 Module-5: Chapter 9 Module-6: Chapter 11, Chapter 12 Author: Brand Management -The Indian Context – Y L R Moorthi – Vikas Publication. Module-2: Chapter 4 Module-6: Chapter 4, Chapter 5 Author: Brand Imitations – Dr S S Kaptan, Dr S Pandey – HPH, 1/e, 2004 Module-7: Chapter 4 Author: Strategic Brand Management – Jean, Noel, Kapferer – Kogan Page India Module-8: Chapter 12 REFERENCE BOOKS: 1. Brand Management- Text and Cases- U C Mathur, Macmillan, 1/e 2. Brand Management, Tapan Panda, 2/e, Excel Publication RECOMMENDED BOOK FOR CASE STUDY 1. Brand Management- Text and Cases- U C Mathur, Macmillan, 1/e



LESSON PLAN STRATEGIC BRAND MANAGEMENT - 10MBAMM416

No. of Lecture Hrs./ Week: 05 Total No. of Lecture Classes: 62


1

1

Introduction to the

concept of Brand

Management

Brand - Meaning, Definition, Evolution of Brands

2 Functions of Brand to Consumer, Role of Brand, Advantages of Brand

3 Product vs. Brand

4

Branding - Meaning, Creation of Brands through Goods, Services, People, Organization, Retail Store, Places, On-line

5 Challenges to Brand Builders

6 Brand Management - Meaning and Definition

7

Strategic Brand Management Process - Meaning, Steps in Brand Management Process

8 Strong Indian Brands (Case Study)

9

2

Customer Based Brand Equity

Customer Based Brand Equity - Meaning, Model of CBBE

10 Brand Equity - Meaning, Sources, Steps in Building Brands

11 Brand Building Blocks - Resonance, Judgements, Feelings, Performance, Imagery

12 Salience - Brand Building Implications, David Aaker's Brand Equity Model

13 Brand Identity & Positioning: Meaning of Brand Identity, Need for Identity & Positioning

14 Dimensions of Brand Identity, Brand Identity Prism

15 Brand Positioning - Meaning, Point of Parity & Point of Difference, Positioning Guidelines

16 Brand Value: Definition, Core Brand Values, Brand Mantras, Internal Branding

17

3

Business Research

Design

Criteria for choosing Brand Elements

18

Options & Tactics for Brand Elements - Brand Name, Naming Guidelines, Naming Procedure, Awareness, Brand Associations

19 Logos & Symbols & their Benefits, Characters & Benefits, Slogans & Benefits, Packaging

20 Leveraging Brand Knowledge

21 Meaning of Brand Knowledge, Dimensions of Brand Knowledge

22 Meaning of Leveraging Secondary Brand Knowledge

23 Conceptualising the Leverage Process

24

4

Measuring &

Interpreting

Brand

Perfoerm

anc

e

Measuring & Interpreting Brand Performance

25 Brand Value Chain

26 Designing Brand Tracking Studies

27 Establishing Brand Equity

28 Management Systems



29

5

Measuring

Brand Equity

Methods for measuring Brand Equity

30 Quantitative Techniques

31 Quantitative Techniques

32 Comparative Methods - Brand Based Comparisons

33 Holistic Methods

34

6

Brand Strategies

Brand Extension - Meaning, Types, Needs, Advantages & Disadvantages

35 Brand - Product Matrix

36 Brand Hierarchy - Kapferer's Branding Systems

37 Building Brand Equity at Different Hierarchial Levels

38 Brand Hierarchy Decision - Consumer's Evaluation of Brand Extensions

39 Opportunities

40 Brand Personality - Meaning & Definition

41 Types of Brand Personalities

42 Elements of Brand Personality

43 Brand Image - Meaning & Definition

44 Sources of Brand Image

45 Brand Image for Established and New Products

46 Brand Image and Celebrity

47 Brand Repositioning: Meaning, Types of Strategies in Indian Marketing

48

7

Brand

Imitations

Meaning of Brand Imitation, Kinds of Imitations

49 Factors affecting Brand Imitation

50 Imitation vs. later Market Entry

51 First Mover Advantages, Free Rider Effects

52 Benefits for later Entrants, Imitation Strategies

53

8

Making Brands

go Global

Geographic Extensions, Sources of Opportunities for Global Brand

54 Single Name to Global Brand, Consumers & Globalization

55 Conditions favoring Marketing, Barriers to0 Globalization

56 Managerial Blockages

57 Organisation for a Global Brand

58 Pathways to Globalization

59

Case

Studies Case Studies in Indian Context only

60 Case Studies in Indian Context only





QUESTION BANK

1. What does a Brand Mix mean? 2. Discuss the sources of Brand Equity. 3. What are the different challenges that a brand builder has to face? 4. Define points of parity between different brands. 5. What are the factors shaping a brand during its growth? 6. Briefly explain the “Customer based brand equity pyramid” & its sub dimensions. 7. What is co-branding? 8. What are the criteria for choosing brand elements? 9. Explain the different trademark considerations for branding. 10.What are the benefits of having a brand character? 11.Explain with examples the significance of licensing in leveraging secondary brand

knowledge to build brand equity. 12.Explain the brand value chain along with its different value stages & multipliers. 13.What is cyber squatting? 14.What do you mean by brand positioning? What are the different ways by which

you can position a brand? 15.Explain different qualitative research techniques for measuring sources of brand

equity. 16.What is brand imitation? 17.Briefly explain the concept of brand hierarchy. 18.What are the advantages of brand extension? 19.What do you mean by flanker brand? 20.What is a desired brand personality for a marketer? 21.What are the advantages & potential problems of celebrity endorsements?

Explain with examples. 22.Distinguish between brands and products with a relevant example. 23.Explain the role of points of parity and points of difference in brand positioning. 24.Define brand elements. What are the options and tactics used by companies to

choose brand elements? 25.What is brand life cycle? 26.What are the advantages and disadvantages of co-branding? 27.Explain the brand value chain. 28.What is Ingredient Branding? 29.Elucidate the qualitative research techniques used to identify sources of brand

equity. 30.Explain the process of designing a branding strategy. 31.What is brand imitation? 32.“Indiscriminate brand extensions lead to cannibalization of existing brands”.

Comment. 33.Explain customer based brand equity pyramid. 34.Distinguish between brand recall and recognition. 35.What is brand rejuvenation? Explain the strategies used for successful

rejuvenation. 36.Explain competitive methods of measuring outcomes of brand equity. 37.What is brand hierarchy? 38.What are the brand challenges and opportunities? 39.Explain the brand product matrix with an example. 40.What is brand imagery? 41.What are the criteria for choosing brand elements? 42.What are the strategies of leveraging secondary brand knowledge to build brand

equity?



43.Explain the first mover advantage with respect to imitation. 44.Describe the naming procedure for selecting brand names. 45.Define strategic brand management process. 46.Describe present scenario of branding in India. 47.Briefly explain the legal considerations in branding. 48.What is a brand-marketing program? 49.What is brand leverage? 50.Explain the concept of brand budget. 51.Discuss product quality vs. brand building. 52.What is an Umbrella Brand? 53.What do you mean by brand loyalty? 54.Write a note on brand equity management system. 55.What is the classification of brands according to their nature? 56.Explain the financial analysis for brand building. 57.“Media plays a significant role in brand building.” Discuss. 58.What are the techniques to measure brand equity? 59.What is meant by brand strategy? 60.Discuss the recent trends in brand building in Indian market. 61.What does brand positioning mean?



10MBAMM417 – INTEGRATED MARKETING

COMMUNICATIONS



INTEGRATED MARKETING COMMUNICATIONS

Sub Code: 10MBAMM417 IA Marks: 50 No. of Lecture Hours / Week: 04 Exam Hours: 3 Hours Total no. of Lecture Hours: 56 Exam Marks: 100 Module 1: Role of IMC in marketing process, IMC planning model, Marketing and promotion process model. Communication process, steps involved in developing IMC programme, Effectiveness of marketing communications (04 Hours) Advertising: Purpose, Role, Functions, Types, Advertising Vs Marketing mix, Advertising appeal in various stages of PLC (04 Hours) Module 2: Advertising Agency: Type of agencies, Services offered by various agencies, Criteria for selecting the agencies and evaluation. (04 Hours) Module 3: Advertising objectives and Budgeting: Goal setting – DAGMAR approach, Various budgeting methods used. (04 Hours) Module 4: Media planning: Developing Media plan, Problems encountered, Media Evaluation-Print, Broadcast media, Support media in advertising. (04 Hours) Media strategy: Creativity, Elements of creative strategies and its implementation, Importance of Headline and body copy. (04 Hours) Module 5: Direct Marketing: Features, Functions, Growth, Advantages/Disadvantages, And Direct Marketing Strategies. Promotion: Meaning, Importance, tools used, Conventional/unconventional, drawbacks, push pull strategies, Co-operative advertising, Integration with advertising and publicity Public relation/ Publicity:- Meaning, Objectives, tools of public relations, Public relation strategies, Goals of publicity, Corporate Advertising – Role, Types, Limitations, PR Vs Publicity. (08 Hours) Module 6: Monitoring, Evaluation and control: Measurement in advertising, various methods used for evaluation, Pre-testing, Post testing. (04 Hours)



Module 7: International Advertising: Global environment in advertising, Decision areas in international advertising (04 Hours) Internet advertising: Meaning, Components, Advantages and Limitations, Types of Internet advertising (03 Hours) Industrial advertising: B 2 B Communication, Special issues in Industrial selling. (04 Hours) Module 8: Event Management: Introduction Purpose of organizing an Event, Key elements of Events, Concepts of promotion and pricing in events. (05 Hours) Case studies in Indian context only (04 Hours)

RECOMMENDED BOOKS:

1. Advertising and Promotions IMC Perspectives: Belch and Belch – Tata Mc Graw Hill, 6/e, 2003

2. Advertising ‘An IMC Perspective’ - S.N.Murthy/U.Bhojanna - Excel Books, 2007. REFERENCE BOOKS:

1. Advertising & Integrated Brand Promotion, O’Guinn, Allen, Semenik, 4/e, Thomson, 2007

2. Integrated Advertising, Promotion, and Marketing Communications, Clow, Baack, 3/e, Pearson Education, 2007

3. Advertising management Rajeev Batra, John G Myers & Aaker – PHI, 5/e, 2007 4. Advertising Management by Bathra, Pearson Education, 5/e.



Lesson Plan 10MBAMM417 Integrated Marketing Communication

MODULE FOCUS HR TOPICS TO BE COVERED

1

Introduction to IMC &

Advertising

1 Role of IMC in marketing process

2 IMC planning model

3 Marketing and promotion process model Communication process

4 steps involved in developing IMC programme Effectiveness of marketing communications

5 Advertising-Purpose, Role

6 Advertising-Purpose, Role

7 Functions, Types

8 Advertising Vs Marketing mix

9 Advertising appeal in various stages of PLC

2

Advertisin

g Agency 10 Type of agencies and evaluation

11 Type of agencies and evaluation 12 Services offered by various agencies 13 Criteria for selecting the agencies 14 evaluation

3

Advertis

ing

objectiv

es and

Budgeti

ng

15 Goal setting 16 DAGMAR approach 17 Various budgeting methods used 18 Various budgeting methods used

4

Media planning &

Strategy

19 Developing Media plan, Problems encountered 20 Media Evaluation-Print 21 Broadcast media 22 Support media in advertising 23 Creativity 24 Elements of creative strategies and its implementation 25 Importance of Headline 26 body copy

5

Direct Marketing,

Promotion, Public

Relations

27

Direct Marketing-Features, Functions, Growth, Advantages/Disadvantages, And Direct Marketing Strategies

28 Promotion-Meaning, Importance, tools used, Conventional/unconventional

29 drawbacks,push pull strategies

30 Co-operative advertising 31 integration with advertising and publicity 32 Public Relations-Meaning, Objectives, tools,strategies 33 Goals of publicity 34 Corporate Advertising – Role, Types, Limitations 35 PR Vs Publicity

6

Monitoring,

Evaluation

and control

36 Measurement in advertising

37 various methods used for evaluation

38 Pre-testing

39 Post testing



7 Intern

ational Advertising

40 International Advertising-Global environment in advertising

41 Global environment in advertising 42 Decision areas in international advertising 43 Decision areas in international advertising 44 Internet advertising: Meaning, Components, 45 Internet advertising: Meaning, Components, 46 Advantages and Limitations 47 Types of Internet advertising 48 Industrial advertising: 49 B 2 B Communication 50 Special issues in Industrial selling. 51 Special issues in Industrial selling.

8

Event

Management 52 Event Management:

53 Introduction Purpose of organizing an Event 54 Key elements of Events 55 Key elements of Events 56 Concepts of promotion and pricing in events. 57 Concepts of promotion and pricing in events. 58 Concepts of promotion and pricing in events.

59 Case studies in Indian context only 60 Case studies in Indian context only 61 Case studies in Indian context only 62 Case studies in Indian context only



Question Bank

1.Define integrated marketing communication? 2.What is communication Mix? 3.What are the components of marketing communication? 4.Define advertising? 5. Explain different types of advertising? 6. Differentiate commercial & non-commercial advertising? 7. What is an advertising agency? Explain its functions? 8. Give note o types of advertising agencies? 9. Explain how do you evaluate an advertising agency? 10. List the services offered by an advertising agency? 11. Discuss the careers in Indian advertising agencies? 12. Critically evaluate DAGMAR approach? 13. Explain the factors influencing advertising budget? 14. Explain the methods used in setting advertising budget? 15. What are the attributes that contribute for media selection? 16. Evaluate the media strategy for print & broadcast media? 17. Give some examples of electronic media? 18. Explain the advantages & disadvantages of advertising in radio? 19. Critically evaluate the creative strategy for media planning? 20. Describe various stages of media planning? 21. Discuss the disadvantages of yellow pages? 22. Give a note on internet advertising? 23. Write a brief note on various forms of outdoor media with its importance to IMC

concept? 24. Define direct marketing? 25. Give a note on Indian scenario on direct marketing? 26. Discuss various customer oriented promotion techniques? 27. Differentiate advertising & publicity? 28. What is the role of public relations in marketing communication? 29. Write the role of event management? 30. Write a note on international advertising? 31. Write a note on publicity? 32. Explain various methods used in evaluation of an ad? 33. Write a note on B2B advertising? 34. Explain the scenario of event management industry in India? 35. Write the difference between global and local advertising?



10MBAMM418 – INTERNATIONAL MARKETING

MANAGEMENT



INTERNATIONAL MARKETING MANAGEMENT Subject Code: 10MBAMM418 IA Marks: 50 No. of Lecture Hour / Week: 04 Exam Hours: 03 Total No. of Lecture Hours: 56 Exam Marks: 100 Module 1: (07 Hours) Framework of international marketing: Definition – scope and challenges – difference between international marketing and domestic marketing – the dynamic environment of international trade – transition from domestic to international markets – orientation of management and companies Global e-marketing: The Death of Distance, communications, Targeting the individual customers, relationship marketing, interactivity, Speed to market, living in an age of technical discontinuities, new technologies change the rules of competition, components of the electronic value chain. Module 2: (08 Hours) Developing a global vision through marketing research:

Breadth and scope of international marketing research – problems in availability and use of secondary data – problems in gathering primary data – multicultural research – a special problem – research on internet – a new opportunity – estimating market demand – problems in analyzing and interpreting research information – responsibility for conducting marketing research – communicating with decision makers. Identifying foreign markets – classification based on demand – based on the stage of development – other bases for division of world markets

Social and Cultural Environment: Basic aspects of society and culture, Approaches to cultural factors, Impact of Social and Cultural Environment on Marketing Industrial and Consumer Products Module 3: (07 Hours) Global marketing management – planning and organization: Global perspective – global gateways – global marketing management – an old debate and a new view – planning for global markets – alternative market entry strategies – organizing for global competition Products for consumers in global markets – product development – product adaptation – product standardization – marketing of services – green marketing and product development Module 4: (06 Hours) Products and services for consumers:

Quality – products and culture – analyzing product components for adaptation– marketing consumer services globally – brands in international markets

Products and services for businesses

Demand in global business to business markets – quality and global standards – business services – trade shows' crucial part of business to business marketing – relationship markets in business to business context

Module 5: (08 Hours) Licensing, Strategic Alliances, FDI:

Introduction, Licensing, Strategic Alliances, Manufacturing Subsidiaries, Entry Modes and Marketing Control, Optimal Entry Strategies.

Global Distribution

Introduction, Distribution as Competitive advantage, Rationalizing Local Channels, Wholesaling, Retailing, Global Logistics, Parallel Distribution, Global Channel Design International retailing



International expansion of retailers – international retailing defined – retail format – variations in different markets – general merchandise: retailing – issues in international retailing Module 6: (07 Hours) Pricing decisions: Global Pricing Framework, Pricing Basics, Marginal Cost Pricing and its importance, Transfer Pricing, Counter trade, Systems Pricing, Pricing and positioning, price quotation – INCO terms – preparation of quotations.

Promotion Decisions

Promotions – international advertising – sales promotion in international markets – international advertising – direct mailing – personal selling – exhibition – generic promotions in international marketing

Module 7: (06 Hours) Recent trends in India's foreign trade:

Institutional infrastructure for exports promotions in India – India's trade policy – exports assistance – exports documentation and procedures including different stages of documentation

Globalization in India, Opportunities, Constraints and Initiatives

India - A Hub for Globalization, Globalization in India - Post Liberalization, India’s Strengths, Strategies for Sustainable Competitive Advantage, Potential for Made in India, Major Globalization Initiatives from Indian Companies, WTO Regulations and their implications for India, Undesirable effects of globalization, Government Initiatives needed to foster globalization

Module 8 (02Hours) The future of global marketing: Six major changes in global marketing Case studies (05 Hours) RECOMMENDED TEXT BOOKS: Author: International Marketing – Cateora, Graham – TMH 12/E, 2005 Module-1: Chapter 1 Module-2: Chapter 8 Module-3: Chapter 11 Module-4: Chapter 12, Chapter 13 Module-6: Chapter 16 Author: International Marketing – Varshney, Bhattacharya – S Chand Module-1: Chapter 1 Module-2: Chapter 12 Module-6: Chapter 17 Module-7: Chapter 9, Chapter 10, Chapter 11, Chapter 29 Author: Global Marketing Management – Warren Keegan – Pearson / PHI, 7/e Module-1: Chapter 16 Module-2: Chapter 3 Module-8: Chapter 18 Author: Global Marketing, Johny K. Johannson, 4/e, TMH



Module-5: Chapter 6, Chapter 15 Module-6: Chapter 14 Author: International Marketing – Dana – Nicoleta, Lascu – Biztantra, 2003 Module-5: Chapter 12 Author: International Marketing – Francis Cherunillam – HPH, 7/e, 2004 Module-6: Chapter 10 Author: Global Marketing Strategies, 6/e, Jean-Pierre Jeannet, Biztantra. Module-7: Chapter 18 RECOMMENDED BOOKS FOR CASE STUDIES: 1. International marketing -Analysis and strategy -Sak Onkvisit and John J. Shaw, 1/e, Biztantra 2. International Marketing- Rajagopal/ Vikas publications/1e



Subject: International Marketing Management Subject Code: 10MBAMM418 I.A. Marks: 50

Hours / Week: 04

Total Hours: 62

Hour. No

Module Topics to be covered

01

M-1 Framework

of international

marketing Definition – scope and challenges – difference between international

marketing and domestic marketing

02 The dynamic environment of international trade

03 Transition from domestic to international markets.

04 Orientation of management and companies

05 Global e-marketing – death of distance and communications

06 Targeting the individual customers, relationship marketing, interactivity

07 Technical discontinuities

08 Components of Electronic value chain

09

M-2 Developing a global vision through marketing

research

Breadth and scope of international marketing research – research process

10 Problems in availability and use of secondary data – gathering primary data – qualitative and quantitative research – problems in gathering primary data

11 Multicultural research – a special problem

12 Research on internet – a new opportunity

13 Estimating market demand – problems in analyzing and interpreting research information

14 Responsibility for conducting marketing research – communicating with decision makers

15 Identifying foreign markets – classification based on demand – based on the stage of development

16 Classification based on the stage of development

17 Other bases for division of world markets

18 Basic aspects of society and culture, Approaches to cultural factors

19 Impact of social and cultural Environment on Marketing Industrial products.

20 Impact of social and cultural Environment on Marketing consumer products.

21

M-3 Global

marketing

management –

planning and

organization

Global perspective – global gateways

22 Global marketing management – an old debate and a new view

23 Planning for global markets – alternative market entry strategies

24 Organizing for global competition

25 Products for consumers in global markets – product development

26 Product adaptation – product standardization

27 Marketing of services – green marketing and product development

28

M-4

Pro

duc ts

and

Quality – products and culture - Products and services for business

29 Analyzing product components for adaptation



30 Marketing consumer services globally – brands in international markets

31 Demand in global business to business markets – quality and global standards

32 Business services – trade shows' crucial part of business to business marketing

33 Relationship markets in business to business context

34

M-5

Licensing, Strategic Alliances, FDI Introduction, Licensing, Strategic Alliances

35 Manufacturing subsidiaries, Entry mode and market control

36 Optimal Entry Strategies.

37 Introduction to Global Distribution

38 Rationalizing Local Channels, Wholesaling.

39 Retailing, Global Logistics,

40 Parallel distribution and Global Channel design

41 International Retailing, retailing defined, retailing format

42 Variations in different markets- General Merchandise,

43 Issues in International retailing

44

M-6 Pricing & Promotion

decisions

Pricing policies and decisions

45 Price escalations – cost of exporting

46 Marginal cost pricing – its importance

47 Price quotation – INCO terms – preparation of quotations

48 Promotions – sales promotion in international markets

49 International advertising – direct mailing – personal selling – exhibitions

50 Generic promotions in international marketing

51

M-7 Recent trends in

India's foreign trade

Institutional infrastructure for exports promotions in India

52 India's trade policy

53 India's trade policy

54 Exports assistance

55 Exports documentation

56 Exports procedures including different stages of documentation

57

M-8

The future

of Global

Marketing

Six Major changes in Global Marketing

58

Case Study

Case study on export pricing

59 Case study on export promotion

60 Case study on trade policy

61 Case study based on current events

62 Case study on international retail



QUESTION BANK

1. What are the different type’s risks you come across in international marketing? 2. What are the major issues and difficulties you are likely to encounter while

conducting overseas marketing research? 3. Explain the different policies issued by ECGC? 4. Define “International Marketing” as adopted by AMA. 5. Why most of the exports would quote by FOB prices than the CIF prices. 6. Briefly explain the international product life cycle stage and its characteristics for

initiating country. 7. What are the Ar-4 and GR forms? 8. What are the major problems of Indian export sender? 9. Briefly explain two most popular foreign market entry strategies with suitable

examples. 10.Differentiate “Grey Market” products and “Counterfeited” products. 11.What are the factors that influence the decision on channel type selection? 12.Write comprehensive note on – present Exam policy of India. 13.What are the basic needs of overseas marketing research? 14.What are the objectives of exchange control – Explain briefly. 15.International marketing is more complex than domestic marketing do you agree?

Justify your answer. 16.What do you understand by revolving credit? 17.Discuss export documentation in Indian context. 18.Problem on marginal cost pricing, Quotation preparation. 19.What is “Hedging”? 20.Explain the concept of EPRG with example. 21.Write comprehensive note on –

a. Indian Foreign Trade b. Export Assistance

22.What is high context and low context structure? 23.Explain the process of transition from domestic to International marketing. 24.How devaluation can help in entrepreneur of a country to become export

competitive, explain with an example. 25.What is multicultural research, what is the special problem in that? 26.What are the problems in collecting primary data in International Marketing? 27.How do you identify a foreign market based on demand pattern or based an

stage of CA development what appropriate marketing strategy you will adopt for each market you have identified.

28. What is country of origin effect and global brands? 29.What is green marketing its implication on product development in international

marketing? 30.What are the conditions required for product standardization? 31.What arte different types of indirect exports? 32.Compare the contrast air transport and maize transport in strategy international

marketing. 33.Explain the concept of generic promotion in international marketing. 34.What is letter of credit? 35.What are the risks covered maize insurance policy? 36. What are the commercial & regulatory documents required by an Indian

exporter. 37.What is WTO? What are tariff & non-Tariff -----? Briefly explain them? 38.What is perceived value pricing? 39.Write note on International packaging.



40.What are cartels? 41.Discuss the important INCO terms in detail. 42. What developments favour globalization? 43.What are the new technologies that are changing the rules of compettion? 44.What are the various components of Electronic Value chain? 45.List the basic aspects of society and culture. 46.What is the social impact on Marketing Industrial products? 47.What is the social and Cultural impact on marketing consumer products? 48.Write a brief note of Licensing and strategic alliances. 49.What are the optimal Entry Strategies? 50.Write a brief note on distribution and rationalizing local channels 51.What is global logistics and global channel design? 52.What has been the impact of globalization in India post liberalization? 53.What has been some of the major globalization initiatives from Indian

companies? 54.What are the WTO regulations and their implications for India? 55.List out the undesirable effects of globalization. 56.What Initiatives have the government taken to foster globalization in India? 57.What are the six major changes in Global Marketing?



10MBAFM425 – PROJECT APPRAISAL, PLANNING

AND CONTROL



PROJECT APPRAISAL, PLANNING AND CONTROL

Sub Code: 10MBAFM425 IA Marks: 50 No. of Lecture Hrs / week: 04 Exam Hours: 3 Total no. Of Lecture Hrs: 56 Exam Marks: 100 Module 1: (4 Hours) Planning & Analysis Overview: Phases of capital budgeting – Levels of decision-making – objective. Resource Allocation Framework: Key criteria for allocation of resource – elementary investment strategies – portfolio planning tools – strategic position and action evaluation – aspects relating to conglomerate diversification – interface between strategic planning and capital budgeting. Module 2: (6 Hours) Generation and screening of project ideas: Generation of ideas – monitoring the environment – regulatory framework for projects – corporate appraisal – preliminary screening – project rating index – sources of positive NPV – qualities of a successful entrepreneur – the porter model for estimation of profit potential of industries. Market and demand analysis: Situational analysis and specification of objectives – collection of secondary information – conduct of market survey – characterization of the market – demand forecasting – market planning. Technical analysis: Study of material inputs and utilities – manufacturing process and technology – product mixes – plant capacity – location and site – machinery and equipment – structures and civil works – project charts and layouts – work schedule Module 3: (12 Hours) Financial Analysis: Estimation of cost of project and means of financing – estimates of sales and production – cost of production – working capital requirement and its financing – estimates of working results – breakeven points – projected cash flow statement – projected balance sheet. Project cash flows: Basic principles of measurement of cash flows – components of the cash flow streams – viewing a project from different points of view – definition of cash flows by financial institutions and planning commission – biases in cash flow estimation. Appraisal criteria: Net Present Value – benefit cost ratio – internal rate of returns urgency – payback period – accounting rate of returns – investment appraisal in practice. Analysis of Risk. Module 4: (10 Hours) Types and measure of risk – simple estimation of risk – sensitivity analysis – scenario analysis – Monte Carlo simulation – decision tree analysis – selection of project – risk analysis in practice. Special decision situations: Choice between mutually exclusive projects of unequal life – optimal timing decision – determination of economic life – inter-relationships between investment and financing aspects – inflation and capital budgeting. Analysis of firm and market risk: Portfolio theory and capital budgeting – capital asset pricing model – estimation of key factors – CAPM and Capital budgeting Module 5: (5 Hours) Social Cost Benefit Analysis (SCBA): Rationale for SCBA – UNIDO approach to SCBA – Little and Mirle approach to SCBA.



Module 6: (4 Hours) Multiple projects and constraints: Constraints – methods of ranking – mathematical programming approach – linear programming model – integer linear programming model – goal programming model. Qualitative Analysis: Qualitative factors in capital budgeting – strategic aspects – strategic planning and financial analysis – informational asymmetry and capital budgeting – organizational considerations. Environmental appraisal of projects: types and dimensions of a project – meaning and scope of environment – Environment – Environmental resources values – environmental impact assessment and environmental impact statement. Module 7: (5 Hours) Project financing in India: Means of finance – norms and policies of financial institutions – SEBI guidelines – Sample financing plans – structure of financial institutions in India – schemes of assistance – term loans procedures – project appraisal by financial institutions. Module 8: (10 Hours)

Project Management: Forms of project organization – project planning – project control – human aspects of project management – prerequisites for successful project implementation.

Network techniques for project management – development of project network – time estimation – determination of critical path – scheduling when resources are limit – PERT and CPM models – Network cost system

Project review and administrative aspects: Initial review – performance evaluation – abandonment analysis – administrative aspects of capital budgeting – evaluating the capital budgeting system of an organization.

RECOMMENDED BOOKS:

1. Prasanna Chandra – Project Planning: Analysis, Selection, Implementation and Review – TMH, 5/e

2. Narendra Singh – Project Management and Control – HPH, 2003 REFERENCE BOOKS:

1. Nicholas – Project Management for Business and Technology: Principles and Practice – Pearson / PHI

2. Gray & Larson – Project Management: The Managerial Process – TMH, 3/e , 2005 3. Vasant Desai – Project Management – HPH 4. Bravest M Patel – Project Management – Vikas 5. Chitkara – Construction Project Management, Planning, Scheduling and Control –

TMH, 6. Choudhury – Project Management – TMH, 1/e 7. Project Management – K Nigerians – New Age International, 2004 8. Project Management- Merdith & Gopalan – Wiley India ( P) Ltd.



LESSON PLAN

PROJECT APPRAISAL, PLANNING AND CONTROL-10MBAFM425

10MBAFM425 Hours / Week: 04

I.A. Marks: 50 Total Hours: 56


1

1

PLANNING &

ANALYSIS

OVERVIEW

Planning and analysis – overview of capital budgeting – levels of decision making objective

2 Resource allocation framework – key criteria for allocation of resource

3 Elementary investment strategies, portfolio planning tools

4 Strategic position and action evaluation - aspects relating to conglomerate diversification – interface between strategic planning and capital budgeting

5

2

GENERATION &

SCREENING OF

PROJECT IDEAS

Generation of ideas – monitoring environment – regulatory framework for projects – corporate appraisal – preliminary screening of projects

6 Project rating index – sources of positive NPV – qualities of a successful entrepreneur – Porter model for estimation of profit potential of industries

7 Situational analysis and specification of objectives – collection of secondary information Conduct of market survey – characterization of the market

8 Demand forecasting market planning - Study of material inputs and utilities – manufacturing process and technology – product mixes

9 Plant capacity – location and site – machinery and equipment, structures and civil works

10 Project charts and layouts – work schedule

11

3

FINANCIAL ANALYSIS

Estimation of cost or project and means of financing

12 Estimates of sales and production

13 Cost of production – working capital requirement and its financing

14 Estimates of working results

15 Break even analysis

16 Projected cash flow statement and analysis

17 Project balance sheet – formulation and analysis

18 Basic principles of measurement of cash flows – components of the cash flow stream

19 Viewing a project from different points of view – definition of cash flows by financial institutions and planning commission – biases in cash flow estimation

20 NPV – Benefit Cost Ratio –Internal Rate of Returns Urgency

21 Pay back Period – Accounting Rate of Returns

22 Investment Appraisal in practice – analysis of risk



23

4 TYPES &

MEASURES OF RISK

Types and measure of risk – simple estimation of risk – simple estimation of risk

24 Sensitivity analysis – scenario analysis – Monte Carlo simulation

25 Decision tree analysis – selection of project- risk analysis in practice

26 Choice between mutually exclusive projects of unequal life – optimal timing decision – determination of economic life

27 Interrelationships between investment and financing aspects

28 Inflation and capital budgeting – analysis of firm and market risk

29 Portfolio theory and capital budgeting – CAPM, Estimation by factors

30 Portfolio theory and capital budgeting – CAPM, Estimation by factors

31 CAPM and capital budgeting



34

5

SOCIAL COST

BENEFIT

ANALYSIS

(SCBA)

Social cost benefit analysis

35 Social cost benefit analysis

36 Rational for SCBA

37 UNIDO approach for SCBA

38 UNIDO approach for SCBA

39 Little mirle approach for SCBA

40

6

MULTIPLE PROJECTS &

CONSTRAINTS

Multiple project and constraints – constraints – methods of ranking – mathematical programming approach, LPP –IPP – Goal programming model

41 Qualitative factors in capital budgeting – strategic aspect – strategic planning and financial analysis, Informational asymmetry and capital budgeting

42 Organizational considerations, Types and dimensions of a project, Meaning and scope of environment

43 Environmental resources values, Environmental impact assessment and environmental impact statement

44 Environmental resources values, Environmental impact assessment and environmental impact statement

45

7

PROJECT

FINANCING IN

INDIA

Project financing in India – means of finance – norms and policies of financial institutions, SEBI guidelines – sample-financing plans

46 Project financing in India – means of finance – norms and policies of financial institutions, SEBI guidelines – sample-financing plans

47 Structure of financial institutions in India – schemes of assistance

48 Structure of financial institutions in India – schemes of assistance

49 Term loans procedure – project appraisal by financial institutions



50 Term loans procedure – project appraisal by financial institutions

51

8

PROJECT M

ANAGEMENT

Forms of project organization – project planning

52 Project control – human aspects of project management

53 Pre-requisites for successful project implementation

54 Network techniques for project management – Development of project network – time estimation – determination of Critical Path

55 Network techniques for project management – Development of project network – time estimation – determination of Critical Path

56 Scheduling when resources are limit –PERT

57 Scheduling when resources are limit –PERT

58 Initial review - performance evaluation

59 Abandonment analysis

60 Administrative aspects of capital budgeting

61 Evaluating the capital budgeting system of an organization

62 Evaluating the capital budgeting system of an organization



QUESTION BANK

1. Define Project Management 2. What is the scope of the Project Management? 3. What are the characteristics of project Management? 4. How do it differ from that abnormal business operations? 5. What is the use of operations Management in project Management? 6. What is project Appraisal? 7. Write short notes on Project Planning & Control 8. Summarize the key uses, which you would consider in the process of analyzing the project.

9. What are the important sources secondary information useful for market & demand analysis in India?

10. How is decision tree Analysis used in Project Management? 11. What SCBA? 12. Does SCBA different from that financial analysis of a manufacturing company?

13. Define SCBA/ 14. What factors would you consider for determining competitive advantages, financial strength, industry strength & environmental stability?

15. What is competitive advantage? 16. The traditional form of organization I not suitable for the management of project?

17. Explain how you would compare mutual exclusive projects of unequal life. 18. Discuss the different ways of dealing with inflation why determining project cash flows.

19. What does IRR Mean? 20. What is Little Mirle approach? 21. How are the following determined in the Little Mirrlees approach:

� Shadow price of traded goods. � Accounting price of won-trading goods � Shadow wage rate � ARR

22. Write the applications of discounted methods in appraisal a project. 23. Write a note on LPP. 24. Write a note on IPP. 25. What are the pre-requisites for successful Project implementations? 26. Define the optimal project duration? 27. What do you mean by multiplicity of IRR 28. Promoters must be sensitive to the environmental impact of project s. Comment.

29. List the criteria for accepting projects under NPV & IRR. 30. What are the advantages of conducting a project performance & series? 31. What problems are encountered in project performance review? 32. How can they be overcome? 33. Write a short note on PERT / CPM? 34. What is procedure to compete the critical path? 35. The Scientists at spectrum have come up with an electric moped. The firm is ready for pilot products & test Marketing. This will cost Rs.20 million & take six month Management believes that will there is a 70% chance that the pilot product & test marketing will be successful. In case of success, spectrum can build a plant & costing Rs.150 million. The plant will generate annual cash in flow of Rs.30 millions for annual 20 yrs if the demand is high or an annual cash



inflow of Rs.25 Million if the demand is low. High demand has a probability of 0.4. What is the optimal course of -------using decision tree analysis?

36. The balance sheet of Swaraj Ltd, at the end of year -----(the year which is just over) is as follows:

Liabilities Rs Assets Rs

Share Capital 50 Fixed assets 110

Reserves & Surplus

40 Investments 5

Secured Loans 40 Current assets 115

Unsecured Loans 30 Cash 10

Current Liabilities 60 Receivables 40

Provisions 10 Inventories 65

230 230

b) The projected income statement & the statement of distribution of earnings is given below:

Rs (In Lakh)

Sales 250 Interest 12

Cost of goods sold 190 PBT 33

Depr 15 Tax 18

EBIT 45 Profit after Tax 15

Dividends 10

Retained earning 5

During the year n+1, the firm plans to raise a secured tam loan of Rs10 lakhs, repay a previous term loan to the extant of Rs.5 lakhs. Current liabilities & provisions would increase by 5%. Further, the firm plans to acquire fixed assets worth Rs.15 lakhs & gain its inventories by Rs 5 lakhs. Receivables are expected to increase by 5% the level of cash would be the balancing amount is the project balance sheet. Given the above info, prepare the following

i) Projected Balance sheet ii) Projected sources & uses of funds statement iii) Projected cash flow statement

c) Consider the following 10 investment projects. Project NPV Cash outflow in period

1 Cash outflow in period 2

1 55 75 40

2 75 80 85

3 50 75 8

4 60 35 100

5 105 80 160

6 12 20 9

7 60 70 5

8 120 155 100

9 50 55 20

10 40 10 90

The budget constraints for years 1 & 2 are 400 & 3500 respectively. The following project interdependences exist:

Projects 3& 7 are mutually exclusive.

i. Out of the sets of projects 5, 8, 9 & 10 at least two must be accepted.

ii. Project 6 is a pre-requisite for project 2.



iii. Project 8 can be delayed by one year. Such a delay would shift the cash outflows by one year & reduce the NPU of project 3.

iv. Project 4&5 are complementary. Of the two are accepted together, the cash outflows will be less by 5% whereas the NPU will be more by 8%

v. If project 8 is accepted, project 9 must also be accepted. Develop IPP ---- than for the above problem.

37. If an equivalent costs Rs.500, 000 & last for 8 yrs. What should be minimum annual cash inflow before it is worth while to purchase the equipment, Assume that the lost of capital is 10%

9 6

6 5

10

The activity durations shown above are normal. Assume the following data on crashing costs & find the optimal project duration as considering an estimated induct cost of Rs 120 / Day.

Normal Time (Days)

Cash Time (days)

Normal Cost (Rs)

Crash Cost (Rs)

1-2 5 4 170 240

1-3 9 6 310 550

2-3 6 4 80 200

2-4 10 8 130 230

3-4 6 4 110 290

What is the optimal project duration? 38.Consider the network shown in figure for which the activity times are given along

the arrows. Calculate the slacks for the events & determine the critical path. Put the calculations in tabular form.

11 8 11

16 6 8 8

3

1 4

2



10MBAFM426 – INTERNATIONAL FINANCIAL

MANAGEMENT



INTERNATIONAL FINANCIAL MANAGEMENT Sub Code 10MBAFM426 IA Marks 50 No. of Lecture Hrs / week 04 Exam Hours 3 Hours Total no. of Lecture Hrs 56 Exam Marks 100 MODULE 1 (4 Hours) International financial Environment- the Importance, rewards & risk of international finance- Goals of MNC- International Business methods – Exposure to international risk- International Monetary system- Multilateral financial institution-Government influence on exchange rate. MODULE 2 (4 Hours) International flow of funds: - Balance of payments (determination of current account, capital account & ORA)-International Trade flows-International Capital Flows-Agencies that facilitate International flows – Equilibrium, disequilibrium & adjustment of Balance of payment & Trade deficits. MODULE 3 (10 Hours) International Financial Markets: - Foreign exchange markets-foreign exchange trading-Cash & Spot exchange markets-foreign exchange rates & quotation- forward markets-Exchange rate Behavior-Cross Rates-Foreign exchange market participants-arbitrage profit in foreign exchange markets, Swift Mechanism. MODULE 4 (10 Hours) Forecasting foreign Exchange rate: - Measuring exchange rate movements-Exchange rate equilibrium – Factors effecting foreign exchange rate- forecasting exchange rates- international parity relationship: interest rate parity, purchasing power parity & fisher effects. MODULE 5 (8 Hours) Foreign Exchange exposure: - Management of Transaction exposure- Management of Translation exposure- Management of Economic exposure- Management of political Exposure- Management of Interest rate exposure. MODULE 6 (8 Hours) Foreign exchange risk Management: Hedging against foreign exchange exposure – Forward market- Futures Market- options Market- Currency Swaps-Interest rate Swap- Cross currency Swaps-Hedging through currency of invoicing- Hedging through mixed currency invoicing –Hedging through selection of supplying country. Country risk analysis MODULE 7 (4Hours) International Capital Budgeting: Concept, Problems associated, Evaluation of a project, Factors affecting, Risk Evaluation, Impact on Value. MODULE 8 (8 Hours) Long term Asset & Liability management: - Foreign Direct investment – Foreign portfolio investment- International Financial instruments: International Bond & Equity market.



Short term Asst & liability management:-Working Capital Policy-Cash management –Receivable Management- Inventory Management- Short term financing decision – international Banking and money market. RECOMMENDED BOOKS:

1. Eun & Resnick – International Finance Management ---(Tata McGraw Hill), 4/e 2. Jeff Madura International Finance Management ---(Thomson), 7/e, 2004 3. P.G. Apte-International Finance Management- ( Tata McGraw Hill), 4/e

Reference: 1. V. Sharan – International Finance Management- 3/e 2. Madhu Vij- Multinational Financial Management – Excel 3. Jain, Periyad, & Yadav – International Finance Management ---(Mc Millan) 4. P G Apte – International Finance-A Business Pespective – TMH, 1/e 5. V K Bhalla– International Finance Management ---(Anmol) 6. S P Srinivasan & Dr B Janakiram - International Finance Management ---

(Biztantra Wiley Dreamtech, 2005) 7. Exchange Rate & International Finance – Copland – Pearson. 8. David Eieteman – Multinational Business Finance – Pearson Education, 10/e, 2003 9. Allan C Shapiro – Multinational Financial Management – John Wiley, 2004 10.Buckley – Multinational Finance – Pearson/PHI, 5/e 11.International Financial Markets – Machiraju – New Age International, 2004 12.International Finance – A case book – Desai – Wiley India (P) Ltd. 13.Sathye Rose, Weston - International Financial Management – John wiley – 2006



LESSON PLAN INTERNATIONAL FINANCIAL MANAGEMENT - 10MBAFM426

HR MODULE FOCUS TOPICS TO BE COVERED 1

1 Intern

ational

Financial

Environment The Importance, rewards and risk of International

finance.

2 Goals of MNC, International Business Methods

3 Exposure to International Risk

4 International Monetary System

5 Multilateral Financial Institution - Govt Influence on exchange rate.

6

2

Intern

ational

Flow of

Funds

Balance of Payment

7 Determination of current A/C, capital A/C & ORA

8 International Trade Flows - Capital Flows

9 Agencies that Facilitate International Flows

10 Equilibrium, disequilibrium & adjustment of BOP & Trade Deficits.

11

3

Intern

ational

Financial Markets Foriegn Exchange Market

12 Foriegn Exchange Trading

13 Cash & Spot Exchange Markets

14 Foriegn Exchange Rates & Quotation.

15 Forward Market & Futures Market

16 Exchange Rate Behavior - Cross Rates.

17 Foriegn Exchange Market Participants

18 Arbitrage - Profit in Foreign Exchange Markets

19 Swift Mechanism

20 Case Study

21

4

Forecasting Foriegn

Exchange Rate

Measuring Exchange Rate Movements

22 Exchange Rate Equilibrium

23 Factors Effecting Foriegn Exchange Rate

24 Forecasting Exchange Rates.

25 Interest Rate Parity

26 Purchasing Power Parity

27 Fisher's Effect

28 International Fisher's Effect.

29 Case Study

30 Case Study

31

5

Foriegn Exchange

Exposure

Management of Transaction Exposure

32 Management of Translation Exposure

33 Management of Economic Exposure

34 Management of Political Exposure

35 Management of Interest Rate Exposure

36 Case Study

37 Case Study

38 Case Study

39

6

Foriegn

Exchange Risk

Mnagement

Hedging Against Foriegn Exchange Exposure

40 Forward Market

41 Futures Market

42 Options Market

43 Currency Swaps - Interest Rate Swap

44 Cross Currency Swaps

45 Hedging Through Currency of Invoicing



46 Hedging Through Mixed Currency Invoicing

47 Hedging through Selection of Supplying Country

48 Country Risk Analysis

49

7

Intern

ational

Capital

Budgeting Concept

50 Problems Associated

51 Evaluation of a Project

52 Factors Affecting

53 Risk Evaluation

54 Impact on Value

55

8

Long Term

Asset &

Liability

Management

Foriegn Direct Investment & Foriegn Portfolio Investment

56 International Financial Instruments

57 International Bond & Equity Market

58 STA&LM: Working Capital Policy - Cash Management

59 Receivable Management - Inventory Managemnet

60 Short Term Financing Decision

61 International Banking

62 Money Market



10MBAFM426 – INTERNATIONAL FINANCIAL MANAGEMENT

QUESTION BANK

1. What is current account generally composed of? 2. How does exchange rate stability affect international trade? 3. Prepare a table of sources and uses of funds in foreign operations for India. 4. Write down various sub-balances in BOP statement. 5. What do you mean by SDR? 6. You are setting up a project in USA. The estimated NFV is $12 million. Your finance officer started in the report that he has not accounted for foreign exchange risk. He felt that with such a large NPV, the project should be accepted since even a risk adjusted NPV would likely be positive. You have the final decision as to whether to accept or reject the project. What is you decision?

i) Calculate the following rates into outright rates: ii) Indicate their spreads

7. Calculate the annualized bid and ask premium or discount over spot rate. Spot 1 month 3 months 6 months Rs/Dollar 35,6300/25 20/25 25/35 30/40 Rs/Pound Sterling 55,2200/35 40/30 50/35 55/42

Rs/DM 23,9000/30 30/25 40/60 45/65 8. Explain International Fisher effect. 9. Derive and explain the monetary approach. 10.While you were visiting London, you purchased jaguar for £ 35,000, payable in

three months. You have enough cash at your bank in New York City, which pay 0.35 percent interest per month, compounding monthly, to pay for the car. Currently the spot exchange rate is $ 1.45/ £ and the three month forward exchange rate is $ 1.40/ £. In London, the money market interest rate is 2.0 percent for a three-month investment. There are two alternative ways of paying for your Jaguar.

a. Keep the funds at your bank in the United States and buy £ 35,000 forward.

11.Buy a certain pound amount spot today and invest the amount in the U.K. for three months so that the maturity value becomes equal to £ 35,000. Evaluate each payment method. Which method would you prefer? Why?

12.Who are the participants in the foreign exchange market? 13.Consider the following data

Exchange Rate $ Interest Rate £ Interest Rate Spot 1 $ 1,5753/ £ - - 1 month $ 1,5623/ £ 3% p.a 8.5% p.a 3 months $ 1,5577/ £ 3.5% p.a 7.5% p.a 6 months $ 1.5536/ £ 3.5% p.a 7% p.a

i) Find out the arbitrage possibilities for various periods. ii) Show how interest rate parity will be restored as a result of arbitrage

activities. 14.It is, generally, not possible to completely eliminate both translation exposure

and transaction exposure. In some cases, the elimination of one exposure will also eliminate the other. But in other cases, the elimination of one exposure actually creates the other. Discuss which exposure might be viewed as the most important to effectively manage, if a conflict between controlling both arises.

15.Define translation exposure.



16.Discuss the advantage and disadvantages of maintaining multiple manufacturing sites in various countries as a hedge against exchange rate exposure.

17.Suppose that you hold a piece of land in the city of London that you may want to sell in one year. As a US resident, you are concerned with the dollar value of the land. Assume that, if the British economy booms in the future, the land will be worth £ 2,000 and one British pound will be worth $ 1.40. if the British economy slows down on the other hand, the land will be worth less, say £ 1,500, but the pound will be stronger, say, $ 1.50/ £. You feel that the British economy will experience a boom with a 60 percent probability and a slowdown with a 40 percent probability. i) Estimate your exposure (b) to the exchange risk

ii) Compute the variance of the dollar value of you property that is attributable to

exchange rate uncertainty.

18.Discuss how you can hedge your exchange risk exposure and also examine the consequences of hedging.

19.An importer has purchased from France goods worth 50,000 FFr. There is no quotes available for Rs versus FFr. The quotes available are (i) US $ = Rs 35,000/0/80 and US $ = FFr 5.1025/50. What is the value of this transaction in Rupee terms?

20.Identify factors to be considered when assessing country risk. Briefly elaborate on how each factor can affect the risk to the MNC.

21.Cray Research sold a super computer to the Max Planck Institute in Germany on credit and invoiced DM 10 million payable in six months. Currently, the six month forward exchange rate is DM 1.50/s and the foreign exchange adviser for Cray Research predicts that the spot rate is likely to be DM 1.43/s in six months.

22.What is the expected gain/loss from a forward hedge? 23.If you were the financial manager of Cray Research, would you recommend

hedging this DM receivable? Why or why not? 24.Suppose the foreign exchange adviser that the future spot rate will be the same

as the forward exchange rate quoted today. Would you recommend hedging in this case? Why or why not?

25.List one situation when Multi National Corporation is exposed to interest rate risk.

26.As an investor, what factors would you consider before investing in the merging stock market if a developing country?

27.Describe some potential benefits to MNC as a result of Direct foreign investments. Elaborate on each type of benefits.

28. Case Study: The sports Exports Company converts British pounds into dollars every month. The prevailing spot rate is about $1.65, but there is much uncertainty about the future value of the pound. Jim Logan, owner of the sports Exports company, Expects that British inflation will rise substantially in the future. In previous years when British inflation was high, the pound depreciated. The prevailing British interest rate is slightly higher than the prevailing U.S. interest rate. The pound has risen slightly over each of the several months. Jim wants to forecast the value of the pound for each of the next 20 months.

i. Explain how Jim could use fundamental forecasting to forecast the future value of the pound. Based on the information provided, do you think that a technical forecast of the pound would reflect future appreciation or depreciation in the pound? ii. Explain how Jim could use fundamental forecasting to forecast the future value of the pound. Based on the information provided, do you think that a



fundamental forecast of the pound would reflect appreciation or depreciation of the pound? iii.Explain how could use a market-based forecast to forecast the future value of the pound. Do you think the market based forecast would reflect appreciation, depreciation, or no change in the value of the pound?

iv. Does it appear that all of the forecast techniques will lead to the same forecast of the pound’s future value? Which forecast technique would you prefer to use in this situation?



10MBAFM427 – RISK MANAGEMENT



RISK MANAGEMENT Sub Code : 10MBAFM427 IA Marks : 50 No. of Lecture Hrs / week : 04 Exam Hours : 3 Hours Total no. of Lecture Hrs : 56 Exam Marks : 100 MODULE 1 (4 Hours) Over view of Risk, Risk identification, Risk, Insurance and Management: Introduction to Risk and Insurance. Risk identification and Risk Evaluation, Risk assessment & Management- Risk analysis: Exposure of physical assets, financial assets, and Human assets, Exposure to legal liability. Risk Management, Risk control.

MODULE 2 (7 Hours) Risk Management using futures and forwards differences-valuation of futures, valuation of long and short forward contract. Mechanics of buying &selling futures, Margins, Hedging using futures -specification of futures -Commodity futures, Index futures interest rate futures-arbitrage opportunities.

MODULE 3 (8 Hours)

Risk Management using Swaps: Mechanics of interest rate swaps –volatility of interest rate swaps –currency swaps –valuation of currency swaps.

MODULE 4 (10 Hours) Risk Management using Options: Types of options, option pricing, factors affecting option pricing – call and put options on dividend and non-dividend paying stocks put-call parity-mechanics of options- stock options- options on stock index- options on futures – interest rate options. Concept of exoctic option. Hedging & Trading strategies involving options, valuation of option: basic model, one step binomial model, Black and Scholes analysis, option Greeks. Arbitrage profits in options. MODULE 5 (7 Hours) Commodity derivatives : commodity futures market-exchanges for commodity futures in India, Forward markets, commissions and regulation-commodities traded – trading and settlements – physical delivery of commodities. MODULE 6 (7 Hours) Interest rate markets-Type of rates, Zero rates, Bond pricing, Determining Zero rates, Farward rules, Farward rate agreements (FRA), Treasury bond & Treasury note futures, Interest rate derivatives (Black model). MODULE 7 (5 Hours) Credit risk-Bond prices and the probability of default, Historical default experience, Reducing exposure to Credit risk, Credit default swaps, Total return swaps, Credit spread options, Collateralized debt obligation. MODULE 8 (8 Hours) Value at Risk (VAR)-Measure, Historical simulation, Model building approach, linear approach, Quadratic model, Monte Carlo simulation, stress testing and back testing



RECOMMENDED BOOKS:

1. Options Futures & Other Derivatives- John C.Hull - (Pearson Education), 6/e 2. Options & Futures- Vohra & Bagri - (TMH), 2/e 3. Derivatives- Valuation & Risk Management-Dubofsky & Miller - (Oxford

University Press), 2004/05 REFERENCE BOOKS:

1. Risk Management & Insurance – Harrington & Niehaus – TMH, 2/e 2. Risk Management & Derivative – Shulz – Thomson / Cengage Learning. 3. Principles of Risk Mgmt. & Insurance – Rejda – Pearson Education/PHI, 8/e,

2003 4. Introduction to Derivatives and Risk Management – Chance – Thomson Learning,

6/e, 2004 5. Introduction to Risk Management & Insurance – Dorfman – Pearson/PHI, 2004 6. International Risk & Insurance –Skipper - (TMH) 7. Options & Futures –Edwards & Ma - (MacGraw Hill), 1/e 8. Derivatives & Financial Innovations – Bansal - TMH. 9. Credit Risk Management – Anderw Fight –Elvis. 10. Financial Derivatives – S.S.S. Kumar PHI 2007. 11. Risk Management – Koteshwar HPH. 12. Futures, Options and Swaps – Robert W Kolb – Blackwell Publishing.



LESSON PLAN

RISK MANAGEMENT- 10MBAFM427

CLASS MODULE FOCUS TOPCS TO BE COVERED 1.

1

Overview of Risk Introduction to risk management. Overview of

risk, risk identification, Risk, Insurance and management: Introduction to risk and Insurance.

2. Risk identification and risk evaluation, Principles of insurance and insurance contract.

3. Risk management and Insurance Industry.

4. Selection and implementation of risk management techniques using insurance.

5.

2

Futures & Forwards

Risk management using futures and forwards: Introduction.

6. Futures and forwards differences.

7. Valuation of futures.

8. Valuation of long and short forward contract.

9. Mechanics of buying and selling futures.

10. Margins, Hedging using futures.

11. Specifications of futures, Commodity futures

12. Index futures and Interest rate futures, Arbitrage opportunities

13.

3

Swaps

Risk Management using Swaps: Introduction.

14. Mechanics of Interest rate swaps.

15. Volatility of interest rate swaps.

16. Currency swaps.

17. Valuation of currency swaps.

18. Problems on currency swaps.

19. Problems on currency swaps.

20. Problems on interest rate swaps.

21. Case study.

22.

4

Options

Risk Management using options: Introduction.

23. Types of options, Specification margin.

24. Factors affecting option pricing.

25. Call and put on non-dividend paying stocks.

26. Put-call-parity.

27. Effect of dividend mechanics of options.

28. Stock options, Interest rate options

29. Valuation of option, Options on stock index.

30. Trading strategies involving options, Options on futures.

31. Basic model of valuation of options

32. One step binomial model, Two step binomial model.

33. Black and scholes analysis, Arbitrage profits in options



34.

5

Derivatives

Commodity futures market

35. Commodity futures in India

36. Forward markets

37. Forward markets

38. Commissions & regulation

39. Commodities traded

40. Trading & Settlements

41. Physical delivery of commodities

42.

6

Interest rate Markets Interest rate markets, types of rates

43. Zero rates, Bond pricing

44. Determining zero rates, Forward rules

45. Forward rate agreements (FRA)

46. Treasury Bond

47. Treasury note futures

48. Interest rate derivatives (Black Model)

49. Interest rate derivatives (Black Model)

50.

7

Credit Risk Credit Risk- Bond prices

51. Reducing credit exposure

52. Credit default swaps

53. Total return swaps

54. Credit spread options, collateralized debt obligation

55.

8

VAR

VAR-Measure

56. Historical simulation

57 Model building approach

58 Linear approach

59 Quadratic model

60 Monte Carlo simulation

61 Stress testing

62 Back testing



10MBAFM427 – RISK MANAGEMENT QUESTION BANK

1. What is the function of corporate risk manager? 2. Explain different types of risk and what are the measurements of Risk? 3. What are the various principles governing insurance? 4. Expand IRDA? What policies are under general insurance & what are under life

insurance? 5. Explain the term, life insurance, endowment policy, money back policy &

Keyman Insurance Policy? 6. What is an exchange-traded derivative and what is a OTC derivative, explain the

difference? Name various products under OTC/Exchange Trade & category. 7. Why a derivative is called as derivative? 8. Explain margin system under futures and explain daily marking to market

margin? 9. October Soya beans oil futures are selling at 19.44 per lb. The standard size of

the contract is 60,000 lbs. Initial margin requirement is $ 3000 while the maintenance margin is $ 1500. If a trader goes long in two October futures contracts and the price on subsequent 4 days are 19, 19.4, 19.6 and 19.8 cents/lbs, explain how the margin account changes. Assume that money is excess of the initial margin is withdrawn immediately.

10. What is a European option and American option? 11.What is in the money option, at the money option and out of the money option? 12.Suppose you contemplate to buy a call option with strike of Rs. 42 / $ as you

expect the following spot rates with their probabilities Rs / $ 40 41 43 44 46 Probability 0.15 0.25 0.30 0.20 0.10

What should be the options premium to enable you to break even? 13.What is an option forward 14.Explain Black-scholes model for option pricing? 15.Explain the concept of VAR? 16.What is arbitrage? 17. A Hedger deals both in spot and forward market, a speculator deals only in

forward market explain? 18.Derivative led to collapse of Barings & Daiwa Bank and Bankruptey of orange

country. Do you agree? 19.Name the policies, which are not governed by principle of indemnity? 20.Explain interest rate risk and concept of duration 21.Explain what are an Asian option, Bermuda option, Rainbow option, binominal

option, and barrier option? 22.What is the principle of subrogation? 23.Briefly explain the various aspects of personal accident insurance policy. 24.A bank finds that its assets are not matched with its liabilities. It is taking

floating – rate deposits and making fixed rating loans. How can swaps be used to off set the risks?

25.What is double accident benefit? 26.“Options and futures are zero sum games”, Explain the meaning of the

statement. 27.Detail the procedure of claims settlements on a life insurance policy. 28.A call option contract is available for Rs. 20 with a strike price of Rs. 400. When

will the option holder and option writer make a profit? 29.How do insurance policies help in tax planning? 30.What do you mean by open interest contracts? 31.Describe the various modes of settling futures contracts?



32.The current stock price of Reliance is Rs. 340/-. A call option is available with a strike of Rs. 370/-. The continuously compounded interest rate is 12% p.a and the time to expiration is 3 months. There is a chance of the stock price moving up by 15% or going down by 10%. Using the single period Binomial Model you are required to:

i) Determine the value of call option ii) Determine the Hedge ratio and how to interpret the ratio for arbitrage

operations. iii) If the call option is now available for Rs. 9/- how would you make an

arbitrage profit? 33.The interest rate Is 11% per annum compounded quarterly. Determine the

equivalent continuously compounded interest rate. 34.A 10 month coffee futures is available at Rs. 3000 per bag of 60 kg. The storage

cost per bag is Rs. 20 per bag per month. If the continuously compounded interest rate is 9.5% P/A annum. What is future price of coffee as on date?

35.The following information is available: i) Current stock price Rs. 225 ii) Strike price Rs. 245 iii) The continuously interest rate is 13% per annum iv) Volatility of interest rate is 4% v) Duration of option 5 months. Using the Black and Scholes Model determine i) Value of call and put option ii) Option delta, Gamma, Vega, Theta and Rho.

36.The value of option Theta is equal to 34. 57. What does this imply? 37.“When the convenience yield is high, long hedges are likely to be particularly

attractive”. Explain? 38.The one term deposit attracts an interest rate of 10.50% p.a continuously

compounded, while the continuously compounded interest rate for 2 years deposit is 11%. What is the implicit forward interest rate in the second year for a deposit?

39.Explain how the political environment and legal environment affect the process of risk analysis providing at least two examples of changes in these environments creating a risk that was not present previously.

40.What are the carry type and non-carry type commodities? 41.Briefly explain the role of different players in derivatives market. 42.What is wear housing of a swap? 43.What is butterfly spread? 44.What is an aleatory contract? 45.Differentiate between pure and speculative risk. 46.What is plain vanilla swap? 47.Differentiate between short hedge and long hedge. 48.What are limits on future? When will the trading on futures will stop? 49.What is basis? What happens in normal and inverted markets? Explain

hypothesis during uncertainty. 50.What is open interest? 51.What do you mean by a strip and a strap? When are these strategies adopted? 52.Explain the various principles of insurance contract. 53.Classify and explain the various types of risk. 54.Write a note on risk evaluation and risk identification. 55.What is money back policy? 56.What is basis risk? 57.What are intrinsic value and time value in case of option contracts? 58.What is a condor?



59.What is rolling forward of hedge? 60.What do you mean by VAR? Explain its various approaches? 61.What do you mean by stress testing and back testing? 62.What do you mean by zero rates? How do you determine zero rates? 63.What are the types of rates under Interest rate markets? 64.What do you mean by Treasury bond and Treasury note futures?



10MBAFM428 – TAX MANAGEMENT



TAX MANAGEMENT

Sub Code: 10MBAFM428 IA Marks: 50 No. of Lecture Hrs / week: 04 Exam Hours: 3 Total no. Of Lecture Hrs: 56 Exam Marks: 100

MODULE 1 (07 Hours) Basic concepts: Assessment year, Previous year, Person, Assesse, Income, Charges on income, Gross total income, capital and revenue receipts, residential status, receipt and accrual of income, connotation of income deemed to accrue or arise in India, Incidence of tax, Tax planning, Tax evasion, Tax management.

MODULE 2 (08 Hours)

Explanation under various heads of income, income from salary (basic problems), Income from other sources (theory).

MODULE 3 (08 Hours)

Income under capital gains, basis of charge, transfer of capital asset, inclusion and exclusion from capital asset, Capital gain, computation, theory and problems, slump sale, Exemptions, Capital gains in special cases, securities Transaction tax (88E).

MODULE 4 (10 Hours) Income under the head profits and gains of business or profession and its computation –basis –method of accounting-scheme of business deduction/allowance-deemed profits-maintenance of books, Depreciation (both theory and problems) Special provision relating to 44 AD, 44 AE & 44AF.Problems on computation of income from business and profession. MODULE 5 (06 Hours) Set off and carry forward of losses- permissible deductions-under ch. V1-A 80C, 80CCC, 80D, 80DD, 80DDB, 80E, 80U,SEC10A, 10B, 10BA. MODULE 6 (06 Hours)

Computation of taxable income of a firm and partners- computation of taxable income of a company with special reference to MAT –corporate div tax, fringe benefit tax.

MODULE 7 (05 Hours)

Central sales tax- Objects and provision in brief (theory) Inter state, Intra state, Deemed exports Registration, VAT (only basic concepts)

MODULE 8 (06 Hours)

Central excise and customs act –objects and provision of the act in brief (theory)- Goods, Excisable, and Marketable concept of central VAT –custom-Basic definition, charge.



RECOMMENDED TEXT BOOKS 1. Direct Tax – Lal & Vashisht-Pearson Ed.28E. 2. Vinod Singhania-Students guide to income tax- taxman publications

3. V S Datey- Indirect taxes-Taxman publications, Recommended book for Module-8

REFERENCE BOOKS

1. Vinod Singhania – Direct taxes – Taxman publications. 2. Mehrotra-direct tax-Sahitya bhavan 3. TN Manoharan- Students guide to income tax-Snow white 4. How to deal with VAT-Kul Bhusan-Pearson education /PHI, 1/e, 2004 5. VAT-Dr. Pillai-Jaico publications, 2004. 6. Income Tax Law & Practice, Mahesh Chandra & Shukla- Pragathi Publications



LESSON PLAN

TAX MANAGEMENT-10MBAFM428 10MBAFM428 HOURS/WEEK: 04 I.A.MARKS: 50 TOTAL HOURS: 56

CLASS MODULE FOCUS TOPIC TO BE COVERED

1

1

BASIC CONCEPTS

Basic concepts: Assessment year, Previous year, Person,

2 Assesse, Income, Charges on income, Gross total income

3 Capital and revenue receipts, residential status

4 Receipt and accrual of income,

5 Connotation of income deemed to accrue or arise in India,

6 Incidence of tax, Tax planning,

7 Tax, evasion, Tax management.

8

2

VARIOUS HEADS OF

INCOME

Explanation under various heads of income

9 Income from salary (basic problems)




13 Income from other sources (theory).



16

3

CAPITAL GAINS

Income under capital gains, basis of charge

17 Transfer of capital asset, inclusion and exclusion from capital asset.

18 Transfer of capital asset, inclusion and exclusion from capital asset.

19 Capital gain, computation.

20 Theory and problems, slump sale.

21 Theory and problems, slump sale.

22 Exemptions, Capital gains in special cases.

23 Exemptions, Capital gains in special cases.

24 Securities Transaction taxes. (88E)

25 Securities Transaction taxes. (88E)

26

4

PROFITS &

GAINS OF

BUSINESS &

PROFESSION Income under the head profits and gains of business or

profession and its computation

27 Income under the head profits and gains of business or profession and its computation


29 Basis –method of accounting-



30 Scheme of business deduction/allowance-deemed profits-maintenance of books,

31 Scheme of business deduction/allowance-deemed profits-maintenance of books,

32 Depreciation (both theory and problems)

33 Special provision relating to 44 AD, 44 AE & 44AF

34 Problems on computation of income from business and profession.

35 Problems on computation of income from business and profession.


37

5

SETOFF &

CARRY

FORWARD OF LOSSES Set off and carry forward of losses

38 Set off and carry forward of losses

39 Permissible deductions-under ch. V1-A 80C, 80CCC, 80D

40 Permissible deductions-under ch. V1-A 80C, 80CCC, 80D

41 CH-80DD, 80DDB, 80E, 80U,SEC10A, 10B, 10BA



44

6

COMPUTATION OF

TAXABLE INCOME OF A

FIRM &

PARTNERS

Computation of taxable income of a firm and partners

45 Computation of taxable income of a firm and partners

46 Computation of taxable income of a company with special reference to MAT



49 Corporate div tax, fringe benefit tax

50 Corporate div tax, fringe benefit tax

51

7

CENTRAL SALES

TAX

Central sales tax- Objects and provision in brief (theory)

52 Central sales tax- Objects and provision in brief (theory)

53 Inter state, Intra state, Deemed exports Registration,

54 Inter state, Intra state, Deemed exports Registration,

55 VAT (only basic concepts)

56 VAT (only basic concepts)

57

8

CENTRAL

EXCISE &

CUSTOM ACTS Central excise and customs act –objects and provision

of the Act in brief (theory)

58 Central excise and customs act –objects and provision

of the Act in brief (theory)-

59 Central excise and customs act –objects and provision of the Act in brief (theory)-



60 Goods, Excisable, and Marketable concept of central VAT – Custom-Basic definition, charge.

61 Goods, Excisable, and Marketable concept of central VAT – custom-Basic definition, charge.

62 Goods, Excisable, and Marketable concept of central VAT – custom-Basic definition, charge.



QUESTION BANK 1. Explain the following terms.

a. Casual Income b. Income c. Person

2. Explain the following terms: a. Previous year b. Assesses c. Agriculture Income

3. How would you distinguish a capital receipt from a reserve receipt? Discuss with illustration?

4. In what way does the liability of tax of a ‘not ordinary resident’ person differ from that of a ‘resident’ person under the income tax act?

5. What are the different terms, which can be included under the head income from their sources?

6. Explain the taxable incidence under income tax act. 7. What is gross total income? 8. Define salary according to income tax act 1961. 9. Explain the permissible deductions in computing income under the head salaries. 10. Distinguish between long term capital gains and short-term capital gains 11. Mention permissible deductions under sec 80ccc to 80u. 12. Define the difference between business profession and vocation. 13. What is income from other sources? Give any five incomes chargeable under

the head income from other sources. 14. Name the Assets, which are excluded from the scope of capital assets for IT

purpose. 15. Which are the capital gains except under IT Act? Discuss. 16. What are the deductions allowed to a businessman in computing his business

income? 17. Discuss the provisions of section 44AA, regarding maintenance of account, by a

business or profession. 18. What are inclusion & exclusion from capital asset? 19. What is a capital gain? How capital gains are computed. 20. In what circumstances is the income of one person treated of income of

another? 21. What are the provision regarding set off of the following losses

a. Long term capital loss b. Speculation loss c. Losses of lottery & cash

22. What are the charitable donations? What are the conditioned for and extent of allowing deduction respect of these donations?

23. What are the books to be maintained by a business form under income Act? 24. What are the objectives of central excise Act? 25. What are the provisions of central excise duty? 26. What are the goods exampled from excise duty? 27. What are the provisions of the customer Act? 28. Discuss the rule of get exemptions from customer duty? 29. What are the objectives of central sales Tax? 30. Briefly explain the provision of central sales Tax. 31. Discuss the situations where you can yet CST exemptions under CST Act. 32. Explain the basics of change for capital gains. 33. Write a performance for computation of taxable income of business. 34. What is the basis to compute Income under the head profit for business? 35. Explain the scheme of Business reductions.



10MBAHR 445 –

INTERNATIONAL HUMAN

RESOURCE MANAGEMENT



INTERNATIONAL HUMAN RESOURCE MANAGEMENT

Sub Code: 10MBAHR 445 IA Marks : 50 No. of Lecture Hrs /week : 04 Exam Hours : 3 hours Total no. of Lecture Hrs : 56 Exam Marks : 100

MODULE 1 (8 hours)

Introduction to IHRM Definition, reasons for going global, Approaches to IHRM, Difference between IHRM and Domestic HRM, Reasons for emergence of IHRM, Models of IHRM-Matching model, Harvard Model, Contextual Model, 5P Model European Model, Models of SHRM in Multinational Companies, Internationalization of HRM: Socio-cultural context, Organizational dynamics and IHRM: Role of culture in International HRM, Culture and employee management issues, Organizational Processes in IHRM, Linking HR to International expansion strategies, The Challenges of International Human Resource Management

MODULE 2 (6 hours)

Strategies for International Growth: Exploiting global integration-The logic of global integration, differentiation, Mastering expatriation, beyond the traditional expatriate model, the limits of global integration

Becoming locally responsive: The roots of responsiveness, understanding diversity, responding to diversity, the challenges of localization

Managing alliances and joint ventures- meaning, need, different kinds of alliances, planning and negotiating alliances, implementing alliances, supporting alliance learning, the evolving role of alliances

MODULE 3 (8 hours)

Recruitment, Selection and staffing in International context: International Managers- parent country nationals, third country nationals, host country nationals, advantages and disadvantages of different selection methods, different approaches to multinational staffing decisions, recruitment methods-using head-hunters, cross-national advertising, e-recruitment; Selection criteria and techniques, use of selection tests, interviews for international selection, international staffing issues.

MODULE 4 (6 hours)

Performance Management: A conceptual background, Constraints in goal attainment, performance management cycle, models, performance and appraisal in IHRM appraisal of expatriate, third and host country employees, issues and challenges in international performance management, country- specific performance management practices. MODULE 5 (7 hours) Training and development in international context: Context Backdrop of international training, Current scenario in international training and development, training & development of international staff, types of expatriate training, HCN training, Career Development, repatriate training, developing international staff and multinational teams, knowledge transfer in multinational companies. MODULE 6 (8 hours) International Compensation: Forms of compensation and factors that influence compensation policy, key components of international compensation, Approaches to international compensation, compensation practices across the countries, social security systems across the countries, global compensation: emerging issues.



MODULE 7 (5 hours)

International Labour Relations: Key issues, response of labour unions to MNCs

MODULE 8 (8 hours)

HRM practices in different countries- Japan, USA, UK, Turkey, Middle East, India and China. RECOMMENDED BOOKS 1. The Global Challenge- framework for international human resource

management, Evans, Pucik, Barsoux, Tata McGraw-Hill Irwin. 2. International Human Resource Management-Peter J Dowling, Denice E Welch,

Cengage Learning REFERENCE BOOKS 1. International Human Resource Management, K Aswathappa, Sadhna Das, Mc

Graw Hill Companies 2. International Human Resource Management, Tony Edwards, Chris Rees, Person

Education 3. International Human Resource Management - Monir H Tayeb – Oxford University

Press - 2005. 4. International Human resource Management – PL Rao, Excel Books



LESSON PLAN International Human Resource Management - 10MBAHR445

No. of Lecture Hrs./ Week: 05 Total No. of Lecture Hours: 66


1

1

INTRODUCTION TO IHRM

Definition, Reasons for going global, Approaches to IHRM

2 Difference between IHRM and Domestic HRM, Reasons for emergence of IHRM

3 Models of IHRM, Matching model, Harward Model

4 Contextual Model, 5P Model, European Model

5 Models of SHRM in Multinational Companies

6 Socio-cultural context, Organizational dynamics and IHRM

7 Role of culture in Internetional HRM, Culture and employee management issues

8 Organizational Processes in IHRM,

9 Linking HR to International expansion strategies

10 The Challenges to International Human Resource Management

11

2

STRATEGIES FOR INTERNATIONAL

GROWTH

Exploiting global integration- The logic of global integration, differentiation

12 Mastering expatriation, beyond the traditional expatriate model, the limits of global integration

13 Becoming locally responsive: The roots of responsiveness

14 Understanding diversity, responding to diversity, the challenges of localization

15 Managing alliances and joint ventures- meaning, need

16 Different kinds of alliances

17 Planning and negotiating alliances, implementing alliances

18 Supporting alliance learning, the evolving role of alliances

19

3

RECRUITMENT,

SELECTION AND

STAFFING IN

INTERNATIONAL

CONTEXT

International Managers- Parent country nationals, Third country nationals,Host country nationals

20 Advantages and disadvantages of different selection methods

21 Different approaches to multinational staffing decisions

22 Recruitment methods- using head-hunters

23 Cross national advertisement, e- recruitment

24 Selection criteria and techniques



25 Use of selection tests

26 Interviews for international selection

27 International staffing issues

28

4

PERFORMANCE

MANAGEMENT

A conceptual background

29 Constraints in goal attainment

30 Performance Management cycle, models

31 Performance and appraisal in IHRM

32 Appraisal of expatriate, third and host country employees

33 Issues and challenges in international performance management

34 Country specific performance management practices

35

5

TRAINING AND

DEVELOPMENT IN

INTERNATIONAL CONTEXT

Context Backdrop of international training

36 Current scenario in international training and development

37 training and development of international staff

38 Types of expatriate training, HCN training

39 Career Development

40 Repatriate training

41 Developing international staff and multinational teams

42 Knowledge transfer in multinational companies

43

6

INTERNATIONAL

COMPENSATION

Forms of compensation

44 Factors that influence compensation policy

45 Key components of international compensation

46 Approaches to international compensation

47 Compensation practices across the countries

48 Compensation practices across the countries

49 Social security systems across the countries

50 Global compensation

51 Emerging issues

52

7

INTERNATIONAL

LABOUR RELATIONS

Key issues

53 Response of labour unions to MNCs

54 Response of labour unions to MNCs

55 Social dumping

56 CASE STUDY

57 CASE STUDY



58

8

HRM PRACTICES IN

DIFFERENT COUNTRIES Japan

59 USA

60 UK

61 Turkey

62 Middle East

63 India

64 China

65 CASE STUDY

66 CASE STUDY



QUESTION BANK

SUBJECT: INTERNATIONAL HUMAN RESOURCE MANAGEMENT SUBJECT CODE: 10MBAHR445

MODULE 1: INTRODUCTION TO IHRM

1. Define IHRM. 2. How do you differentiate international HRM from domestic HRM? 3. Explain the models of International HRM. 4. Explain the influences of non-cultural factors at individual level and at organizational

level. 5. Explain culture and employee management issues. 6. What is culture shock? 7. What are the reasons for emergence of IHRM? 8. What is national culture?

MODULE 2: STRATEGIES FOR INTERNATIONAL GROWTH

1. What is meant by differentiation and integration and how does it apply to HRM? 2. What are the major traditional and non-traditional mechanisms of maintaining

integration? 3. What is the rationale and motives for IJVs? 4. What are the different kinds of alliances? 5. What do you understand by diversity? 6. Why are Alliances Formed? 7. What Kind of Alliance? 8. What are the Obstacles to Alliance Learning? 9. What are the challenges to localization? 10.What are the tools for global integration?

MODULE 3: RECRUITMENT, SELECTION AND STAFFING IN INTERNATIONAL CONTEXT

1. Explain the different approaches to staffing in IHRM. 2. What are the selection criteria for international assignments? 3. What are the advantages and disadvantages of using PCNs, TCNs and HCNs? 4. Explain the various recruitment methods the MNCs use to recruit international

managers. 5. Explain Mendenhall and Oddou model in expatriate selection.

MODULE 4: PERFORMANCE MANAGEMENT

1. What are the various constraints that may affect goal attainment when evaluating subsidiary performance?

2. What are the variables affecting expatriate performance? 3. What are the basic components of performance management? 4. What do you mean by Performance Management Cycle? Explain the model of

performance management cycle. 5. What do you mean by hard, soft and contextual criteria?

MODULE 5: TRAINING AND DEVELOPMENT IN INTERNATIONAL CONTEXT

1. What are the components of effective pre-departure training? 2. Explain the process of cross-cultural training.



3. What are the provisions of training for non-traditional expatriate assignment? 4. How international assignments are connected to the creation of international teams? 5. What are the outcomes of International assignments on individual development? 6. What is repatriation? 7. Explain the repatriation process. 8. What is organizational knowledge? 9. What are the sources of organisational knowledge? 10.What are the vehicles of transfer of managerial know-how and HRM across national

borders? 11.What are the different types of expatriate training?

MODULE 6: INTERNATIONAL COMPENSATION

1. Discuss the various factors that influence compensation policy of an MNC. 2. What are the main components of International Compensation Program? Briefly

discuss each of them. 3. Discuss the various approaches to compensation management in international

context. 4. What is tax protection and tax equalization? Briefly explain.

MODULE 7: INTERNATIONAL LABOUR RELATIONS

1. Examine the potential constraints that trade unions may have on multinationals. 2. What is social dumping? 3. Discuss key issues in industrial relations & the policies and practices of

multinationals. 4. Identify the characteristics of multinationals that give trade unions cause for

concern.

MODULE 8: HRM PRACTICES IN DIFFERENT COUNTRIES

1. Explain the major cultural characteristics and management practices of Japan, USA, UK, Turkey, Middle East, India and China.



10MBAHR 446 – RECRUITMENT, SELECTION & COMPENSATION MANAGEMENT



RECRUITMENT, SELECTION & COMPENSATION MANAGEMENT

Sub Code : 10MBAHR 446 IA Marks : 50 No. of Lecture Hrs /week : 04 Exam Hours : 3 hours Total no. of Lecture Hrs : 56 Exam Marks : 100 RECRUITMENT & SELECTION

MODULE 1 (6 hours)

Job Analysis. Meaning, definition and purpose. Methods of job analysis: job analysis interviews, job analysis questionnaire, task analysis inventory, position analysis questionnaire, subject expert workshops, critical incident technique, F1eisclunann job analysis survey, functional job analysis, job element method, repertory grid, critical incident technique

MODULE 2 (9 hours)

Hiring Process: Hiring decision. Nature of hiring: regular, temporary, full time, part time, apprentice, contractual, and outsourcing. Existing post or new post to be created. Need analysis, cost analysis and job analysis. Hiring internally. Meaning and definition of internal recruitment. Advantages and disadvantages in terms of cost, time, quality and suitability. Sources of internal recruitment: - circulars, intranet advertisements, employee referrals. Appointment or promotion. Policy guidelines and union settlements. External Hiring. Meaning and definition of external recruitment. Sources of recruitment:- advertisement, in news paper, TV/Radio, Internet, search on the internet, wanted signboards, consultants, employment exchange, campus recruitment, employee referrals and unsolicited applications. Advantages and disadvantages of the above sources in terms of cost, time, convenience, reach of the targeted population, and quality of applicant pool. Job advertisement: drafting, size and contents. Contents of public sector recruitment: single or multiple sources and choosing the best source MODULE 3 (7 hours) Screening the candidates: Application Forms: bio-data / resume / curriculum vitae and weighted application blanks: meaning definition, purpose, advantages and disadvantages – taking a behavioral approach to recruitment: spotting personality patterns, making basic assumptions, predicting the future, strategy Vs. Technique. Pinning down what is needed: targeted interviewing, focusing on behaviour, assessing how person performs, assuming they have been hired. – Identifying the ingredients of success: the winning candidate’s profile, challenges in the interview, the starting point, day to day execution, dealing with people, the inner person, additional characteristics. Studying the CV. Testing. Meaning, definition, purpose, advantages and disadvantages. Ability tests clerical ability test, mechanical ability test, mental ability test, physical ability test, personality assessment test, typing test, shorthand test, computer proficiency test Interviewing: Planning the interview, Interview process - getting started, examining the 5 interview areas, examining the strengths & weaknesses, listening to what are being said, digging for behavioral gold, probing for specifics, spotting patterns, using an interview checklist, Allowing candidates to ask questions at the end, explaining the procedure of selection and concluding with a happy note, making the decision. Interview in public sector undertaking, statutory requirements.



MODULE 4 (6 hours)

Reference checking & Appointment orders: meaning, definition and purpose. Verification of character, criminal antecedents, previous work behavior and education qualifications. Verification of community certificates in public sector companies Meaning, definition, and purpose. Statutory requirements (under the Shops and commercial establishments Act). Contents of appointment letter, hard copy (or soft copy), method of delivery and retrieving the acknowledgement copy. Medical Examination & acceptance of offer for joining. RECOMMENDED BOOKS 1. Human Resource Selection by Robert D. Gatewood and Hubert S. Feild, South

western Cengage Learning, Mason, Ohio 2001 2. Staffing Organization, Herbert G. Heneman III, Timothy A. Judge, 5th Edition,

McGraw Hill International REFERENCE BOOKS

1. Employee Selection, Lilly M Berry, Thomson Publications 2. Hiring & keeping the best people, HBS Press 3. Human Resource Planning, Dipak Kumar Bhattacharyya, 2nd edition, Excel Books. 4. High performance hiring by Robert w. Wendover, Crisp Publication,California,

1991.

COMPENSATION MANAGEMENT MODULE 5: (6 hours) Introduction: Compensation meaning, objectives, nature of compensation, types of compensations, compensation responsibilities, Compensation system design issues: Compensations Philosophies, compensation approaches, decision about compensation, compensation- base to pay, individual Vs team rewards, Perceptions of pay Fairness, legal constraints on pay systems. MODULE 6: (8 hours) Managing Compensation: Strategic Compensation planning, determining compensation-the wage mix, Development of a Base Pay System: Job evaluation systems, the compensation structure- Wage and salary surveys, the wage curve, pay grades and rate ranges, preparing salary matrix, government regulation on compensation, fixing pay, significant compensation issues, Compensation as a retention strategy MODULE 7: (8 hours) Variable Pay and Executive Compensation: Strategic reasons for Incentive plans, administering incentive plans, Individual incentive plans-Piecework, Standard hour plan, Bonuses, Merit Pay, Group incentive plans- Team compensation, Gain sharing incentive Plans, Enterprise incentive plans- Profit Sharing plans, Stock Options, ESOPs, executive compensation- elements of executive compensation and its management, International compensation Management.



MODULE 8: (6 hours) Managing Employee Benefits: Benefits- meaning, strategic perspectives on benefits-goals for benefits, benefits need analysis, funding benefits, benchmarking benefit schemes, nature and types of benefits, Employee benefits programs- security benefits, retirement security benefits, health care benefits, time-off benefits, benefits administration, employee benefits required by law, discretionary major employee benefits, creating a work life setting, employee services- designing a benefits package (NOTE: Proportionate weight age - based on number of hours allotted - should be given to both the parts while setting question papers) RECOMMENDED BOOKS

1. Compensation & Reward Management, BD Singh, Excel Books 2. Compensation, Milkovich & Newman, TMH

REFERENCE BOOKS

1. Strategic Compensation, Joseph J. Martocchio, 3rd Edition, Pearson Education 2. CompensationManagement in a Knowledge based world, Richard I. Anderson,

10th edition, Pearson Education 3. Compensation Management, Er Soni Shyam Singh, Excel Books.



LESSON PLAN

10MBAHR446 – RECRUITMENT, SELECTION & COMPENSATION

Class Module Focus Topics to be Covered

1

1

Job Analysis

Meaning, definition and purpose

2 Methods of job analysis: job analysis

3 interviews, job analysis questionnaire, task analysis inventory, position analysis questionnaire, subject expert workshops,

4 critical incident technique, F1eisclunann job analysis survey,

5 functional job analysis,

6 job element method,

7 repertory grid, critical incident technique

8

2

Hiring Process

Hiring decision. Nature of hiring: regular, temporary, full time, part time, apprentice,contractual, and outsourcing. Existing post or new post to be created. Need analysis, cost analysis and job analysis

9

Hiring internally. Meaning and definition of internal recruitment. Advantages and disadvantages in terms of cost, time, quality and suitability. Sources of internal recruitment: - circulars, intranet advertisements, employee referrals. Appointment or promotion. Policy guidelines and union settlements.

10 External Hiring. Meaning and definition of external recruitment. Sources of Recruitment.

11 advertisement, in news paper, TV/Radio, Internet

12 search on the internet, wanted signboards

13 consultants, employment exchange,

14 campus recruitment, employee referrals and unsolicited applications

Advantages and disadvantages of the above sources in terms of cost 15

16

time, convenience, reach of the targeted population, and quality of applicant pool

Job advertisement: drafting, size and contents. Contents of public sector recruitment: single or multiple sources and choosing the best source 17

18

3

Screening the candidates

Application Forms: bio-data / resume / curriculum vitae and weighted application blanks: meaning definition, purpose, advantages and disadvantages– taking a behavioral approach to recruitment: spotting personality patterns, making basic assumptions, predicting the future,

19 Strategy Vs. Technique. Pinning down what is needed: targeted interviewing, focusing on behaviour, assessing how person performs, assuming they have been hired. –

20

Identifying the ingredients of success: the winning candidate’s profile, challenges in the interview, the starting point, day to day execution, dealing with People, the inner person, additional characteristics. Studying the CV



21

Testing. Meaning, definition, purpose, advantages and disadvantages. Ability tests clerical ability test, mechanical ability test, mental ability test, physical ability test, personality assessment test, typing test, shorthand test, computer proficiency test

22 Interviewing: Planning the interview, Interview process - getting started, examining the 5 interview areas, examining the strengths & weaknesses, listening to what are being said,.

23 digging for behavioral gold, probing for specifics, spotting patterns,

24 using an interview checklist, Allowing candidates to ask questions at the end,

25 Explaining the procedure of selection and concluding with a happy note, making the decision. Interview in public sector undertaking, statutory requirements

26

4

Reference checking

& Appointm

ent

ord

ers

Meaning, definition and purpose. -

27 Verification of character, criminal antecedents,

28 Previous work behavior and education qualifications.

29 Verification of community certificates in public sector companies

30 Meaning, definition, and purpose.

31 Statutory requirements (under the Shops and commercial establishments Act). Contents of appointment letter

32 Hard copy (or soft copy), method of delivery and retrieving the acknowledgement copy. Medical Examination & acceptance of offer for joining

33

5

Compensation Introduction: Compensation meaning, objectives, nature of

compensation.- types of compensations,

34 compensation responsibilities, Compensation system design issues:

35 Compensations Philosophies, compensation approaches,

36 decision about compensation, compensation-

37 base to pay, individual Vs team rewards,

38 Perceptions of pay Fairness,

39 legal constraints on pay systems

40

6

Managing Compensation Strategic Compensation planning, determining

compensation-

41 the wage mix, Development of a Base Pay System

42 Job evaluation , systems

43 the compensation structure- Wage and salary surveys, the wage curve, pay grades and rate ranges, preparing salary matrix,

44

45 government regulation on compensation

46 fixing pay

47 significant compensation issues

Compensation as a retention strategy

48

7

`Variable Pay

and Executive

Compensation: Strategic reasons for Incentive plans, administering incentive plans,

49 Individual incentive plans-Piecework, Standard hour plan,

50 Merit Pay, -, Gain sharing incentive Plans,

51 Enterprise incentive plans- Profit Sharing plans,

52 Group incentive plans Team compensation 53

54 Stock Options, ESOPs, executive compensation

55 Bonuses



56 elements of executive compensation and its management,

57 International compensation Management

58

8 Managing

Employee Benefits Benefits- meaning, strategic perspectives on benefits goals

for benefits, benefits need analysis,

59 funding benefits, benchmarking benefit schemes, nature and types of benefits,

60 Employee benefits programs- security benefits,

61 retirement security benefits, health care benefits, time-off benefits,

62 employee benefits required by law, discretionary major employee benefits, creating a work life setting, employee services- designing a benefits package



RECRUITMENT, SELECTION AND COMPENSATION MANAGEMENT

QUESTION BANK

1. What is Job analysis? How does it facilitate Recruitment and Selection? 2. It is easy to hire employees but difficult to retain them. Explain. 3. Differentiate between internal and external recruitment. What are the

advantages and disadvantages? Which process would you prefer and why? 4. What are the sources of recruitment and which is the good method to attract

candidates? Explain. 5. Why are companies outsourcing recruitments and selection of candidates? What

are the benefits of such hiring process? 6. How would you screen the candidates? What benchmarks and criteria would you

adopt for short listing applicants? 7. What assessment parameters would you take while evaluating curriculum vitae?

Give the illustration of candidates not indicating correct data/information. 8. How would you probe the factual information based on the bio-data of a

candidate? 9. What are the merits and demerits of conducting tests for selection of

candidates? Do they reflect the correct profile of the candidate? 10. Interviewing is a matter of perception and predictability. Explain. 11. What are the common interview problems and how it can be 12. What is the best source of recruitment? Single source or multiple sources.

Explain. 13. List out the statutory compliances for recruitment and selection policy? 14. What are the various factors that influence the selection process? 15. What steps would you take for behavioral approach to recruitment? 16. What are the problems that arise in checking references furnished by job

applicants? Is there any solution to these problems? 17. How would you verify the bonafide of a candidate? 18. What do you understand by compensation? What are the objectives? What is its

significant? 19. What are the various types of compensation structures? 20. What is the philosophy behind compensation system? 21. How would employees perceive compensation as being fair to them? 22. What are the bases for compensation? 23. Individual Vs Team rewards. Which option would an employee prefer and why? 24. What is the employee’s perception of fair pay? 25. What is strategic compensation planning? 26. What are the factors affecting wage-mix? 27. Describe the basic steps in conducting wage and salary survey? What are the

factors to be considered? 28. What is fixed pay and variable pay? Which is more beneficial and why? 29. What are the various incentive plans and mention the advantages and

disadvantages? 30. What is ESOP’s? What are the reasons for its rapid growth? Cite some of the

problems concerning their use? 31. Employers are required by law to provide specific benefits to employees. What

laws mandate benefits to employees and what are the provisions of those laws? 32. What are the specific objectives of employees benefit programme? 33. What are the advantages and disadvantages of flexible benefit plans? 34. What is job evaluation? Why is it linked to compensation and how does it

benefit employees?



10MBAHR 447 –

LEARNING & DEVELOPMENT



LEARNING & DEVELOPMENT

Sub Code : 10MBAHR 447 IA Marks : 50 No. of Lecture Hrs /week : 04 Exam Hours : 3 hours Total no. of Lecture Hrs : 56 Exam Marks : 100

MODULE 1 (10 hours)

Introduction to Employee learning and Development, learning, learned, The Forces Influencing Working and Learning, classification of learned capabilities, learning theories- Reinforcement Theory, Social Learning Theory, Goal Theories, Need Theories, Need Theories, Need Theories, Expectancy Theory, Adult Learning Theory, Information Processing Theory; The basic principles of learning, The Learning Process , Mental and Physical Processes, The Learning Cycle, Age Influences on Learning Implications of the Learning Process for Instruction, Instructional Emphasis for Learning Outcomes

MODULE 2 (9 hours)

Training and Learning: Introduction, Relationship, meaning, Designing Effective Training, Forces influencing working & learning, Training Practices. Strategic Training, Training Needs Assessment

MODULE 3 (7 hours)

Transfer of Training: Introduction, Training Design, Work Environment Characteristics influencing transfer, organizational environments encouraging transfer; Implementation of the training programme.

MODULE 4 (7 hours)

Traditional Training Methods: Presentation Methods, Hands-on Methods, Group Building Methods. Choosing Training methods. E-Learning & Use of Technology in Training: Technology's Influence on Training, Technology & Multimedia, Computer-Based Training, Developing Effective Online Learning, Blended Learning, Simulations, Mobile Technology & Training Methods, Intelligent Tutoring Systems, Distance Learning, Technologies for Training Support, Technologies for Training Administration, Learning Management Systems (LMSs), Systems for Training Delivery, Support & Administration, Choosing New Technology Training Methods.

MODULE 5 (6 hours)

Training Evaluation: Reasons for Evaluating Training, Overview of the Evaluation Process, Outcomes Used in the Evaluation of Training Programs, Determining Whether Outcomes Are Good, Evaluation Practices, Evaluation Designs, Threats to Validity, Types of Evaluation Designs, Considerations in Choosing an Evaluation Design, Determining Return on Investment, Determining Costs, Measuring Human Capital and Training Activity.

MODULE 6 (5 hours)

Employee Development: Introduction, Approaches to Employee Development, The Development Planning Process, Company Strategies for Providing Development, Special Issues in Training and Employee Development.



MODULE 7 (6 hours)

Careers and Career Management: Introduction, Importance, Career: meaning, A Model of Career Development (Career Stages), Career Management Systems, Roles of Employees, Managers, Human Resource Managers, and Company in Career Management, Evaluating Career Management Systems. Special Challenges in Career Management.

MODULE 8 (6 hours)

The Future of Leaning and Development: Introduction, Increased Use of New Technologies for Learning, Increased Demand for Learning for Virtual Work Arrangements, Increased Emphasis on Speed in Design, Focus in Content & Use of Multiple Delivery Methods, Increased Emphasis on Capturing and Sharing Intellectual Capital, Increased Use of True Performance Support, Increased Emphasis on Performance Analysis and Learning for Business Enhancement, Increased Use of Training Partnerships & Outsourcing Training, Training and Development from a Change Model Perspective, Methods to Determine Whether Change is Necessary, Key Issues in Implementing Change. RECOMMENDED BOOKS

1. G. Pandu Naik - HRD Solutions for excellence - T & D, Text Research & Cases, Excel Books

2. Noe A Raymond - Employee Training & Development, Mc. Graw Hill Publication REFERENCE BOOKS 1. Effective training-Systems, strategies and practices, 2nd edition, Blanchard, Pearson

education 2. Training for organizational transformation – Rolf Lynton & Udai Pareek, Sage

Publications, N Delhi 3. Effective HR Training Development Strategy – Dr. Ratan Reddy, HPH, 2005 4. Training in organizations, Goldstein, 4th edition, Cengage learning



LESSON PLAN LEARNING AND DEVELOPMENT – 10MBAHR447

CLASS MODULE FOCUS TOPIC TO BE COVERED 1

1 INTRODUCTION TO

EMPLOYEE LEARNING AND

DEVELOPMENT

Introduction to employee learning and development

2 Forces influencing working and learning

3 Learning theories- reinforcement Theory, social learning Theory

4 Learning theories- Goal theory, Need theory

5 Learning theories- Expectancy theory, Adult learning theory ., IP Theory .

6 The basic principle of learning, the learning process.

7 The mental and physical process

8 The learning Cycles, Age influence on learning

9 Implication on learning process.

10 Instructional Emphasis for learning outcomes.

11

2

TRAINING AND

LEARNING

Introduction, Relationship, Meaning

12 Designing Effective Training

13 Forces influencing Working & Learning

14 Training Practices

15 In – house training v\s Out sourced Training

16 Strategic Training

17 Training Needs Assessment

18 Measuring Training Outcomes

19 Planning for Training

20

3

TRANSFER

OF TRAINING Introduction, Training Design

21 Work Environment

22 Work Environment, Encouraging Transfer

23 Org. Environment Encouraging Transfer

24 Implementation of training programmes

25 Implementation of training programmes

26 Outbound Training

27

4

TRAD TRAINING

METHODS

Presentation, Hands-on, group Building Methods

28 Choosing Training Methods

29 E learning & use of technology, Tech. Influence

30 Technology and Multi-media, Comp based Trg.

31 Dev. Of an online Learning, Blended Lg. & Simulations

32 Mobile tech &. Int. tutoring Sys, Distance Learning

33 Learning Mgt. Systems, Choosing New Tech. Trg. Methods

34

5

TRAINING

EVELATION Reasons for Trg. Eval. Overview of process

35 Outcomes used in evaluations, evaluation practices

36 Evaluations Designs, Threats to Validity

37 Types of evaluation design

38 Determination Costs, Return on Investment

39 Measuring Human Capital & Training Activity

40

6

EMPLOY

EE

DEVELOP

MENT

Introduction

41 Approaches to Employee Dev

42 The Dev. Planning Process

43 Co. Strategies for providing Dev.

44 Special issue in Trg. & Employee Development



45

7

CAREER AND

CAREER M

GT.

Introduction and importance- Stages

46 A model of career Development

47 Career Management System

48 Roles of employees, Manager, HR Managers

49 Role of Company in Career Management

50 Evaluating Career Management System

51 Special Challenges in Career Management

52 Succession Planning & Management

53

8

FUTURE OF LEARNING &

DEVELOPMENT

Introduction use of new Tech. for learning

54 Increased Demand for Learning (virtual Arrangement)

55 Emphasis on Speed in Design

56 Focus on Content & Use of Multiple Delivery Methods

57 Capturing and Sharing Intellectual Capital

58 Use of true performance Support

59 Performance Analysis & Learning for Business Enhancement

60 Methods to Determine if Change is necessary

61 Key issues in Implementing Change

62 Key hurdles in implementing Change & how to overcome them.



10MBAHR 448 - ORGANIZATIONAL LEADERSHIP



ORGANIZATIONAL LEADERSHIP

Sub Code : 10MBAHR 448 IA Marks : 50 No. of Lecture Hrs /week : 04 Exam Hours : 3 hours Total no. of Lecture Hrs : 56 Exam Marks : 100

Module 1 (6 hours)

Introduction to Leadership: Definition, Importance of leadership, Roles of a leader, Leadership theory paradigms, levels of analysis of leadership theory

Module 2 (7 hours)

Leadership traits and ethics: Personality traits and leadership, traits of effective leaders, Leadership attitudes, ethical leadership, Achievement motivation theory

Module 3 (8 hours)

Leadership behavior and motivation, and contingency leadership: Leadership behavior and styles, University of Michigan and Ohio studies, Leadership grid, Leadership and motivation, Content and process theories, Reinforcement theory, Contingency leadership theories and models, Leadership continuum theory, Normative leadership theory, Leadership substitute theory

Module 4 (6 hours)

Team Leadership: The use of teams in organizations, Types of teams, Decision making in teams, Leadership skills for effective team meetings, Ginnet’s team effectiveness leadership model, virtual and self managed teams, the changing role of leadership in self managed teams

Module 5 (7 hours)

Leader follower relations: Followers, Evolution of Dyadic theory, Leader member exchange theory, Fellowship, Delegation, Coaching, Managing conflict

Module 6 (7 hours)

Organizational Leadership: Charismatic and transformational leadership, Stewardship and servant leadership, Leadership of culture and diversity, Creating high performance culture, Strategic leadership

Module 7 (7 hours)

Leadership development and succession: Development through self awareness and self discipline, Development through education, experience, and mentoring, succession

Module 8

Leadership development programs, Evaluation of leadership development efforts, Leadership

(8 hours)

Indian cases on leadership



RECOMMENDED BOOKS

1. Effective Leadership- Lussier/ Achus, Tjird edition, Thomson South Western, 2007 (Module 1, 2, 3, 4, 5, & 6)

2. Leadership-Enhancing the Lessons of experience, Hughes, Ginnet, Curphy, Fifth edition, Tata McGraw Hill, 2006 (Module 1, 2, 3, 4, 5, & 6)

3. Leadership-Research findings, Practice, and skills, Andrew J Durbrin,Fourth edition, Biztantra, 2007 (Module 7 & 8)

REFERENCE BOOKS 1. Leadership in Organizations, Gary Yukl, Pearson Education, 6th Edition 2. The Leadership Eperience, Richard L Daft, Cengage Learning, 2nd Edition, 2002 3. Dynamics of leadership, Craig Watson, Jaico Publicatiob 4. The art of leadership, George Manning and Kent, 2nd edition, Mc-Graw Hill

Education.



10MBAHR448 - ORGANISATIONAL LEADERSHIP LESSON PLAN

CLASS MODULE FOCUS TOPICS TO BE COVERED 1

1

INTROD

UCTION

TO

LEADERS

HIP

Definition, Importance of Leadership

2 Roles of a Leader

3 Leadership Theory Paradigms

4 Leadership Theory

5 Levels of analysis of Leadership Theory

6

2

LEADERSHIP

TRAITS &

ETHICS

Leadership Traits and Leadership

7 Traits of effective Leaders-examples

8 Traits of effective Leaders-examples

9 Leadership Attitudes

10 Ethical Leadership

11 Unethical Leadership Practices

12 Achievement Motivation Theory

13

3

LEADERSHIP BEHAVIOR,

MOTIVATION &

CONTINGENCY

LEADERSHIP

Leadership Behavioral Styles

14 University of Michigan and Ohio studies

15 Leadership Grid

16 Leadership and Motivation

17 Content and Process theory’s

18 Reinforcement Theory

19 Contingency Leadership Theories

20 Contingency Leadership Models

21 Leadership Continuum Theory

22 Normative Leadership Theory

23 Leadership Substitute Theory

24 Case Study

25

4

TEAM

LEADERSHIP Use of teams in organizations

26 Types of teams

27 Decision making in teams

28 Leadership skills for effective team meetings

29 Gimmets team effectiveness Leadership model

30 Virtual and self managed teams

31 Changing role of Leadership in Managing teams

32 Case Study

33

5

LEADER

FOLLOWE

RELS

Followers

34 Evolution of Dyadic theory

35 Leader member exchange theory

36 Fellowship

37 Delegation

38 Coaching

39 Managing Conflict

40

6

CHARISMATI

C

LEADERSHIP Charismatic Leadership

41 Transformational Leadership

42 Stewardship and Servant Leadership

43 Leadership of culture and diversity

44 Creating high performance culture

45 Strategic Leadership

46 Assignment on Leadership



47

7

LEADERSHIP

DEVELOPMEN

T &

SUCCESSION Development through self awareness

48 Development through self discipline

49 Development through education

50 Development through experience

51 Development through mentoring

52 Difference between Coaching and Mentoring

53 Success on Development and Training

54

8

LEADERSHIP

DEVELOPMENT Leadership Development Programme

55 Evolution of Leadership Development Efforts

56 Leadership in the Indian context

57 Family business Leadership Issues

58 Leadership in Multinational Companies

59 Leadership in the Indian context

60 Indian cases on Leadership

61 International cases on Leadership

62 International cases on Leadership

Documents

EDP QB