EDU 702 – RESEARCH

METHODOLOGY (OUTLINES)

BY :

SITI NURAINI HAYATI AHMAD SHABRI

2014752079

INTRODUCTION & RESEARCH PROBLEM

•I

NTRODUCTION– English nowadays has been widely used– Become the world’s medium of communication.– Influence people, especially non-native speakers to code

mix

•R

ESEARCH PROBLEM– In multiracial Malaysia, there is a diversity of languages

but English continues to command considerable respect and prestige (Rajadurai, 2004)

RESEARCH OBJECTIVES

i. To identify the various categories for code

mixing in Malay language advertisements;

ii. To examine on how Malaysian consumers react

about code mixing usage in advertisements;

iii. To determine the preference of Malaysian

consumers for code-mixing usage in

advertisements.

RESEARCH QUESTIONS

i. What are the categories in which English terms

are found most frequently in Malay language

advertisements?

ii. How do Malaysian consumers react to the use of

English terms in Malay advertisements?

iii. What are the preferences of Malaysian

consumers in relation to the use of code mixing?

RESEARCH DESIGN & INSTRUMENTATION

M

ixed method approach• Survey• Unstructured interview regarding the samples’

preferences.• A set of questionnaire consisting the targets’

preferences of code mixing will be distributed

SAMPLINGS

S

imple Random Samplings will be used to collect

data

1

00 respondents for data collection