EDUCATION APPLICATION IMPLEMENTATION · Opening Remarks and Keynote Speaker: Think & Communicate Like a Leader! - Marty Clarke BusinessAnalystWorld 10:30AM 11:45AM The Agile BA Kenneth

DALLAS, TX - HILTON ARLINGTON FEBRUARY 3 - 4, 2014

businessanalystworld.com

EDUCATIONAPPLICATION

IMPLEMENTATION

Earn Up To 14 PDUs & CDUs

2 Days of Education For All Levels

Networking Opportunities Throughout

Gain Tips And Tricks To Be Used Back At Work

2 Register Today at businessanalystworld.com

Dallas February 3 - 4, 2014 Hilton Arlington

BUSINESSANALYSTWORLDBusiness Analysts Systems Analysts Business Technologists Technical Analysts Requirements Analysts Requirements Planners Process Managers Product Design & Development Professionals Business Process Engineers Education and Training Professionals Directors and Managers IS/IT Managers Quality Assurance Managers Software Programming Managers

WHO SHOULD ATTEND?

GREETINGS FROM THE CONFERENCE DIRECTORS

TABLE OF CONTENTSWho Should Attend?.........................................................................................................................................2Why Attend? .................................................................................................................................................3Keynote Speakers ...........................................................................................................................................3 Reception and Networking .................................................................................................................................3Monday Schedule-at-a-glance ............................................................................................................................4Tuesday Schedule-at-a-glance ...........................................................................................................................5Symposia Session Descriptions ............................................................................................................................6Pricing Chart .............................................................................................................................................11

ATTENTION ALL BUSINESS ANALYST, PROJECT MANAGEMENT OR ANY RELATED PROFESSIONAL RESOURCES!!Diversified Business Communications is thrilled to be presenting the first conference of its kind in Dallas BusinessAnalystWorld. We have been working with the local IIBA chapter as well as other key industry stakeholders representing the local community of BAs to pull together an awesome line-up of speakers for our conference as you will see from these pages. This will be your chance to learn from industry expert and local practitioners, to meet fellow professionals with similar issues and concerns and to pick up tips and tricks to make you a better professional tomorrow.

For seasoned BA professionals we offer leading edge ideas and concepts that will help take your careers to the next level. For people looking at the BA role as a new opportunity, this is a perfect place to explore. And for PMP’s, we offer PDU’s for every hour of content presented.We hope you will be able to join us this February for what we promise will be a fantastic and rewarding experience. Warm Regards,

Joanna Parry, Conference Director

ADVISORY BOARD

BUSINESS ANALYST ADVISORY BOARD

Craig Bowie IIBA DallasGina Longoria IIBA DallasMachelle Athon Arlington, Texas GovernmentSandy Schmidt IIBA Fort WorthKimberly Hinton AegroLynn A Lang IIBA Oklahoma CityBruce Solberg IIBA AustinKelly Evans IIBA Oklahoma CityAllie Kemp IIBA Houston

3Register Today at businessanalystworld.com

ImplementationApplicationEducation

“As my first experience with conferences of this type, I enjoyed the entire experience.”

- Steve Fisher, United Tote, Software Engineer

Tuesday February 4th 3:45pm - 5:00pmDon’t Hesitate...Take Risks to InnovateKupe KupersmithEveryone wants to innovate...right? Innovation is the creation of something new through the use of imagination. Of course we all want to innovate.

So why don’t you see innovation taking place more often? To innovate you have to be willing to leave your comfort zone. You have to be willing to take chances and fail more than succeed. Innovation requires behavior changes. To change you have to take some risks. It is easy to say we want to innovate, but when it comes down to walking the walk it is not so easy. It’s actually a little scary. In this session Kupe will get you ready to accept all the great ideas you are learning during the conference so you can innovate in your career. Be ready to begin working on your action plan. A few of you will get the chance to feel what it’s like to take risks. Getting comfortable with that feeling will allow you to take more risks and make innovation a habit.

Monday February 3rd 9:00am - 10:15amThink & Communicate Like a Leader! Marty ClarkeAs hilarious as ever, Marty delivers real life examples and highly substantive strategies that enable project leaders and analysts to make

a dramatic improvement in their leadership and communication capabilities in real time. Get ready for a fun, fast and valuable presentation that will prepare you to defeat these Leadership Land Mines: Managing to the Exection.It’s All About Me! Cloudy Expectations! Come prepared to laugh, take notes and make immediate use of the valuable take-aways Marty delivers in this highly popular session.

Take advantage of the formal & informal networking opportunities at all of our events, including: formal roundtable discussions, networking events, template exchange, speaker meet and greet and many other informal opportunities to peer new colleagues and share ideas!

Morning Networking Monday February 3, 7:45AM - 8:45AMTake advantage of the opportunity to interact with your BA peers.* Special Morning Networking & Keynote Access Only pass available for $30 thru registration. Conference Reception & Sponsor Showcase - No Charge! Monday February 3, 5:00PM - 6:00PMEnjoy networking with your peers and meeting with a variety of industry leading Project Management & Business Analysis vendors.All delegates and visitors welcome - no charge! Roundtable Discussions Tuesday February 4, 9:00AM - 10:15AMThis featured session is for all delegates. It has been continually refined and designed to help you increase your networking opportunities, to allow you to share ideas and to get the help you are looking for from others in your field.

KEYNOTE PRESENTATIONKEYNOTE PRESENTATION

WHY ATTEND?

RECEPTION & NETWORKING

Our events are your opportunity to gain the mission critical education, tools & techniques and best practices you need to support your projects, requirements and team.

We are dedicated to supporting the regional communities of both private and public sectors across all industries and projects.Here are some of the attractions which will make us the must attend event:

Focused Symposium Conference Tracks

Learn from the real-world experiences of industry experts and practitioners who will show you how to achieve outstanding business results. Symposium sessions are organized for easy navigation of the conference program.

Earn Valuable PDUs

We are a PMI Registered Education Provider (REP). Our attendees who require PDUs (Professional Development Unit) can earn one for each hour of education at the conference.

A World of Knowledge

From the opening Keynote to the closing Symposium session and Workshops, our events are filled with industry leading education and non-stop opportunities to learn. You will walk away with the mission critical skills you can put into practice as soon as you get back to your office.



SYMPOSIUM SCHEDULE AT A GLANCE

MONDAY FEBRUARY 3, 2014

9:00AM 10:15AM

Opening Remarks and Keynote Speaker: Think & Communicate Like a Leader!

- Marty Clarke

BusinessAnalystWorld

10:30AM 11:45AM

The Agile BA Kenneth Howard

Improving Enterprises

Having Difficult Conversations with Your Client

Diane Buckley-Altwies Core Performance Concepts

Top 5 Mistakes in Requirements Angela Wick GarayBA-Squared, LLC

11:45AM 12:45PM Lunch

12:45PM 2:00PM

Consulting Secrets for Business Analysts

Jeffery DavidsonThoughtWorks

Connect! The Art and Science of Connecting with People, Staying Connected and Managing those Connections to Better Yourself

and Others! David Barrett

Solutions Network

Applying Lean Six Sigma Techniques for Business Analysis

Michelle KahlerThe North Highland Company

2:15PM 3:30PM

PANEL: The Career Path of the BA - Where do we go from here?

Improving Communication through Improvisation

Kupe KupersmithB2TTraining

The Role of the Business Analyst in the Development of Automated

Acceptance Tests as Living Documentation Dan Beauchamp

Southwest Airlines

3:45PM 5:00PM

To BA or Not to BA Lora McCoy

Oklahoma City

What is in Your Toolbox to Drive Innovation and Creativity?

Angela Wick GarayBA-Squared, LLC

Requirements Estimation Jason Benfield

Seilevel

5:00PM 6:00PM Conference Reception & Sponsor Showcase

“I found great value in every session I attended, I was pleasantly surprised by that! I was able to take knowledge gained and use it immediately- great conference! I hesitate to attend conferences because I’ve been to a few where every session was strictly marketing for the company giving the session - no real value unless you hired them to come help your company with something... I learned something from every single session I attended and can definitely use this knowledge on the job. Thanks!”

- Linda Leslie, Deere & Company, Business Analyst



BusinessAnalystWorld9:00AM 10:15AM Roundtable Discussions

10:30AM 11:45AM

Stakeholder Management - Planning Wins the Day! Darrel Raynor

DataAnalysis.com

Leading Well When the Heat is On: Making Good Decisions Under

Pressure Marty Clarke

Walking Through Fire - Navigating Through Culture, Complexity and

ChangeJeff ScottAccelare

11:45AM 12:45PM Lunch

12:45PM 2:00PM

The Business Analyst as Change Agent: Incorporating Organizational

Change Management into Your Business Analysis Practice

Diana CagleThe North Highland Company

How to Become an Advocate for the BA Role Within Your

OrganizationZeenat Fadwani

Amerisource Bergen

The BA Facilitator: Facilitating Processes and Behaviors for

Eliciting Requirements Mark Monteleone

Monteleone Consulting

Coffee Break

2:15PM 3:30PM

Your Team’s Indispensable Asset: The Agile Business Analyst

Bill GaiennieDavisbase Consulting

The Human Metric & Mind MappingTrent Leopold

City of ArlingtonPANEL: The BA Identity Crisis

3:45PM 5:00PM

Keynote Speaker: Don’t Hesitate…Take Risks to Innovate

- Kupe Kupersmith, B2T Training

SYMPOSIUM SCHEDULE AT A GLANCE

TUESDAY FEBRUARY 4, 2013

“Great keynote speakers and roundtable discussions. I’ve never done roundtables before and they were fun and very useful!”

- Dale Aviza, Options Clearing Corporation - Business Architect

“The wide mix of presentation and discussion topics was great. It was a great experience and I will be attending in the future and recommending it to others.”

- John Kennedy, President, Kennedy Consulting Group



SYMPOSIA SESSION DESCRIPTIONS

The Agile BAKenneth Howard, Improving Enterprises Business Analysts can play a key role on project teams, but when adopting agile software development it’s often unclear how to best use the skills of a Business Analyst (BA). This session will provide a description of key skills and tools that skillful BA’s often use. These will be aligned with the approach used in typical agile software development methods such as Scrum and Kanban, and best practices for maximizing the value of your BA will be offered.

Learning Objectives:• Understand how to perform the BA role as a member of a

Scrum team

• Learn the 12 Agile principles and how the BA role is best performed to support each of them

• Understand the 4 VARK learning styles and learn strategies for best communicating with other team members in each of these styles

Skill: All

Having Difficult Conversations with your ClientDiane Buckley-Altwies, Core Performance Concepts As a business analyst you have control of the scope of the project. You are critical to ensuring that the project delivers on expectations and that requests that naturally happen during projects are not the cause for scope creep or project delays. In this workshop you will learn how to have those difficult conversations with clients, whether internal or external. Telling a client that they can’t have something and not have them disappointed requires expertise in understanding stakeholders and excellent influencing skills. This workshop takes a hands-on approach to learning the concepts. Lots of exercises and sharing of experiences are key to everyone walking away with some great knowledge and new skills to use in the office.

Learning Objectives:• Identify when client request are out of scope

• Strategize on how best to communicate to stakeholders the bad news

• Deliver the news in a way that everyone understands the situation and can agree to it

Skill: Intermediate

MONDAY, FEBRUARY 3 10:30 AM - 11:45 AM 12:45 PM - 2:00 PM

Consulting Secrets for Business AnalystsJeffery Davidson, ThoughtWorks There is a difference between a great business analyst and a great consultant. Both ask questions, dig for details, and the very best can make a big difference in the workplace. The question is, what are the differences and can I master them? The answer is, “Yes!” Help dispel the idea that Analysts are just order takers that are only seen as being able to capture good notes during meetings. Good analysts drive out the underlying requirements and value proposition while good consultants can use the same analysis and their influence to shape the opinions and actions of people around them. Come learn how these “soft skills” are used to maximize the beneficial impact while minimizing the divide between Analysis and Consulting. This session will give you practical tips for making an impact that shouldn’t be ignored. If you want to impact your project, team members, stakeholders, and executives, then come to this session. Stop walking into work as an employee and start leading like a consultant!

Learning Objectives:• Explain how consultants learn to use expectation and

perception for managing situations

• Define “soft skill” techniques you can use for making a bigger impact at work

• Quantify your skills to make you more marketable

Skill: All

Connect! The Art And Science Of Connecting With People, Staying Connected And Managing Those Connections To Better Yourself And Others!

David Barrett, Solutions Network This presentation could easily be called Relationship Portfolio Management – the art and science of managing our relationships. As we manage our financial portfolios, so too might we manage our portfolio of relationships. Your portfolio of relationships consists of relationships with people: professional and personal, simple acquaintances and true sole mates, buddies from school and friends from church, your child’s friends and your best friend’s friends, your family, your boss and employees, your clients and your suppliers. Managing this portfolio is all about how you manage these relationships: how you connect with them and manage them. And it is about making something of these connections: leveraging them to create something new in your life or in other’s lives – to the benefit (financial or otherwise) of yourself or others.

Learning Objectives:• How to create and manage relationships in your job and your

Life

• How to make your ‘Portfolio of Relationships’ work for you

• How to build your network to succeed in business and in life

Skill: All

Top 5 Mistakes in RequirementsAngela Wick Garay, BA-Squared, LL



analyst. Much of what happens on a project is unscripted. To propel to the senior level of your profession you need to continually improve your creative thinking skills and how you interact and communicate with your stakeholders. This highly interactive and fun session focuses on key improvisation lessons that will help you be a more attentive and flexible project manager & business analyst. You will walk away with lessons to help you stay in the present, temporarily suspend judgment, say “Yes, and…” instead of “Yes, but…”, and listen generously.

Learning Objectives:• The ability to think on your feet and keep a conversation

moving forward

• Learn lessons that will help you establish and strengthen your relationships

• Gain confidence and trust in yourself and others

Skill: All

Improving Communication Through ImprovisationKupe Kupersmith, B2TTraining Improvisation is the practice of acting, singing, talking and reacting in the moment and in response to the stimulus of one’s immediate environment. Talking and reacting in the moment is the core of what you do as a project management and/or business

The Role Of The Business Analyst In The Development Of Automated Acceptance Tests As Living Documentation

Dan Beauchamp, Southwest Airlines The emergence of Domain Specific Languages as a means of writing automated acceptance tests readable by the business presents us an invaluable opportunity. If properly crafted, organized, and shared, these automated acceptance tests can serve as a single source of true living documentation – accessible, comprehensible, and accepted by both technology and business teams. This simple technology has the potential to improve communication and clarity not only by providing a common source of truth, but also by eliminating our dependence on static requirements documents and manual tests whose accuracy can never be entirely trusted. Unlike Excel spreadsheets, Word documents, and Wiki pages, these living tests confidently describe precisely what the system is doing now and why, while at the same time providing a common language for stating how it should change, and where. As expert liason between the business and the technology teams, the Business Analyst is uniquely suited to guide this elevation of mere automated tests to successful living documentation. Success requires a delicate balance between comprehensive and concise, the ability to comprehend both big picture and fine detail, and most of all an ability to understand and reconcile both business and technical needs. This presentation will focus on principles involved in writing such living documentation, emphasizing why the Business Analyst is crucial to its success, and sharing tips, pitfalls and challenges to overcome.

Learning Objectives:• Envision the true potential of automated acceptance tests as a

repository of living documentation shared equally by Business and Technology teams

• Understand why the Business Analyst role is absolutely crucial to the success of this vision

• Overview tools, keys to writing successful living documentation, pitfalls to avoid, and discuss how to overcome some inherent challenges and limitations

Skill: All

PANEL: The Career Path of the BA - Where do we go from here? Eight years or so after the creation of the IIBA, the job scene for BAs just gets more confusing! The Basic BA we understand but what comes after that? What is a senior BA? Enterprise Architect? What can I look forward to in coming years? This panel will provide an open forum for all of us to discuss.

Skill: All

12:45 PM - 2:00 PM

2:15 PM - 3:30 PM

Applying Lean Six Sigma Techniques for Business AnalysisMichelle Kahler, The North Highland Company This presentation will leave you with a clear understanding of how Business Analysis activities can be enhanced through the use of specific Lean and Six Sigma techniques. The speakers will provide an overview of Lean principles and the Six Sigma methodology relative to Business Analysis, demonstrate how to use specific techniques from these three areas to efficiently define processes and requirements, provide examples and lessons learned from project experiences, and explain how Business Analysts can help instill a continuous improvement culture in their organization. This presentation will include information, lessons learned and case studies supporting the following topics: • Benefits of Business Analysis within Lean Six Sigma • Concept of Continuous Improvement • The Basics - Lean Principles - Six Sigma DMAIC Methodology Business Analysis Knowledge Areas • Key Overlapping Techniques for Defining Processes and Requirements - Voice of Customer (VOC) > Customer Requirements - Elicitation and Requirements Workshops - SIPOC - Value Stream Mapping (VSM) • Business Analysts Instilling a Lean Six Sigma continuous improvement culture

• Summary

Learning Objectives:• A high level understanding of Lean principles and the Six

Sigma DMAIC methodology to assist Business Analysis efforts

• The ability to perform at a high level, demonstrated BABOK and Lean Six Sigma techniques when defining processes and requirements

• An understanding of how the Business Analyst role can influence a Lean Six Sigma continuous improvement culture

Skill: Intermediate



To BA or not to BALora McCoy, Oklahoma City Don’t just Survive….Thrive How to find happiness and fulfillment in this young and often misunderstood career. “To be or not to be” - the famous opening phrase in Hamlet, questioning the meaning of life. What am I? Am I a Business Analyst, Project Manager, Quality Assurance Analyst, Developer, Trainer or any combination or all of the above? Jack of all Trades, Master of None. How can I achieve mastery as a Business Analyst when I am faced with wearing so many hats, sometimes with conflicting skill sets? Finding the meaning of being a Business Analyst when faced with uncertainty, challenge and lack of true understanding of the role. In this session, we will talk about the varying roles many Business Analysts are asked to fill, how they are similar and how they differ, how to find perspective, even happiness, when asked to perform those multiple roles.

Learning Objectives:• Understanding the various roles a Business Analyst may be

asked to perform

• Understand how to leverage skill sets that are not associated with the Business Analyst skill set

• Obtain a vision and perspective to aid one in finding happiness in uncertain or challenging environment of Business Analysis

Skill: All

Stakeholder Management - Planning wins the day!Darrel Raynor, DataAnalysis.com TBA

Learning Objectives:• TBA

Skill: All

What’s in Your Toolbox to Drive Innovation and Creativity?Angela Wick Garay, BA-Squared, LLC In today’s business environment innovation and creativity are becoming an increased focus. Business Analysts are in key roles to facilitate innovation and creativity within organizations with engaging and collaborative meetings and techniques. Leaders are looking to BAs to bring innovation and creativity to the strategic initiatives in their organizations. This session explores the importance and ways BAs and can bring out innovation and creativity with their teams and stakeholders.

Learning Objectives:• Discover why innovation and creativity are important to the BA

role

• Discover ways every BA can facilitate innovation and creativity

• Learn about common and new BA Techniques that inspire creativity and innovation

Skill: All

Leading Well When the Heat is On; Making Good Decisions Under Pressure

Marty Clarke It’s easy to lead and make good decisions when things are going great and there’s little or no pressure. But how about when you’re in a time crunch, experiencing a shifting environment, or working with the weight of the world on your shoulders? Take heart! Marty Clarke’s “Leading Well When the Heat is On” is a track session that focuses specifically on the strategies that will help you anticipate the situations that bring the heat, deal with difficult people, and make sound decisions in high pressure situations. Get psyched to attend this funny and very valuable session that includes topics such as: The Super Doer, The Blame Addiction, Popularity Priority, Confrontation Phobia, Managing by Committee Who lives in a no-pressure world? No one!! This session is a must-see because you can implement the take-aways immediately and because Marty will almost certainly make you laugh out loud.

Learning Objectives:• Reacting well BEFORE the heat arrives and the pressure is

brutal

• Improved ability to manage well through difficult conversations, with difficult people, under difficult situations

• Immediately employ real world strategies that will result in a genuine uptick in your leadership capability and confidence, regardless of the environment

Skill: All

Walking Through Fire - Navigating through Culture, Complexity, and Change

Jeff Scott, Accelare Change is the essential element for long term personal and organizational success. And most of us are exceptionally adept at managing the day-to-day incremental adaptations that move our careers and our organizations forward month after month, year after year. But when significant transformation is needed, the game suddenly changes. The standard models of organizational change break down and no longer produce the results we expect. As individuals we become confused about what action to take. Even the best of leaders become frustrated when their organizations fail to respond to their calls for sweeping change. This presentation chronicles the story of one organization’s transformational journey from a declining internal services provider to a growing entrepreneurial powerhouse described through the lens of the

3:45 PM - 5:00 PM

TUESDAY, FEBRUARY 4 10:30 AM - 11:45 AM



operations in her environment. Zeenat is also responsible for guiding and maintaining the stakeholders expectations with respect to business analysis activities in the company’s IT initiatives. Join Zeenat as she discusses the challenges and opportunities faced in her role as the proponent for her BA team. Learn from her experience on how to become a successful advocate for the BA role within your organization. Explore how to grow, train and develop your BA resources so they can help your customers operate more efficiently and effectively. In this presentation, you will discover tools that you can take back to your environment and learn how to apply the IIBA model of helping your business do business better.

Learning Objectives:• Understanding and communicating the Importance of the BA

Role

• How to create, develop and promote BA organization within your environment

• Learn to use different resources and tools and to be able to apply the IIBA model of helping your business do business better

Skill: All

How To Become An Advocate For Ba Role Within Your Organization

Zeenat Fadwani, Amerisource Bergen Zeenat has over 10 years working experience in the business analysis arena including her current position as an IT Service Manager for Business Analysis at AmerisourceBergen®, a Fortune 32© Company. In her role as a BA manager, Zeenat worked on the creation of a BA team expressly dedicated to meeting the business needs of the customers. In her present role, she ensures the development of resources that prove invaluable in the daily

The BA Facilitator: Facilitating Processes and Behaviors for Eliciting Requirements

Mark Monteleone, Monteleone Consulting This interactive seminar discusses the importance of facilitating requirements during business analysis. Initially, project expectations concerning risk and cost are reviewed. Poorly defined requirements are then shown to negatively impact those expectations. Facilitation is highlighted as a vital requirements elicitation method. Project opportunities for facilitating during business analysis are reviewed. After a brief introduction of facilitation risks, processes and behaviors, the audience drives the seminar by deciding which processes and behaviors are discussed.

Learning Objectives:• Understand that facilitation aims for a stakeholder consensus

or compromise while considering risk and utilizing processes / behaviors in conducting sessions

• Understand Business Analysis (BA) facilitation risk processes and behaviors in the context of eliciting requirements

• Understand Business Analysis (BA) facilitation promotes stakeholders to determine and maintain ownership of their requirements

Skill: All

The Business Analyst As Change Agent: Incorporating Organizational Change Management Into Your Business Analysis Practice

Diana Cagle, The North Highland Company Organizations are constantly changing for all sorts of reasons. As Business Analysts, we define future state processes and requirements for new solutions and systems. We document what will change, why it will change and ensure IT provides a solution that supports the change. But change is disruptive, and unless properly managed, it can create a negative experience for those impacted, lead to failed projects, or result in backsliding. Business Analysts are uniquely positioned to guide organizations through successful transformations with a positive experience by managing the people side of change. Applying change management proactively manages resistance to change and increases the probability of project success. This session will provide key takeaways that you can immediately implement to raise your BA value by incorporating change management into your business analysis practice.

Learning Objectives:• Understand what change management is and the Business

Analyst’s role as a catalyst for change

• Learn to assess the impact of a proposed change and an organization’s readiness and ability to successfully operationalize the change

• Gain strategies to help your organization successfully transition from the current state to the desired future state by properly preparing for change, managing change and reinforcing change

Skill: Intermediate

tipping point model for change and the challenges it presented its leadership.

Learning Objectives:• Why organizations resist change

• Why and how transformational leaders must change

• How to create a tipping point for change

Skill: All

12:45 PM - 2:00 PM



Your Team’s Indispensable Asset: The Agile Business AnalystBill Gaiennie, Davisbase Consulting As Agile development practices become more mainstream, many Business Analyst Professionals are being asked to apply their expertise to this new approach for product development and delivery. This can leave many BA’s wondering what their roles on an Agile project are, how they fit into the Agile team, and how they apply their skill set effectively and successfully. This presentation will work through the mapping of the BABOK to Agile principles and will explore how to operate as an indispensable asset to the Agile team, the Agile Business Analyst.

Learning Objectives:• Clearly understand the value of having a highly skilled

Business Analyst on a Agile project effort

• How to immediately apply traditional business analysis skills to a Agile development effort

• Avoid the most common pitfalls and costly mistakes that teams make by not understanding or fully utilizing their Business Analyst

Skill: Intermediate

The Human Metric & Mind MappingTrent Leopold, City of Arlington Why is considering the human metric an essential component of business analysis? This presentation relates contemporary scientific findings relating to the importance of assessing the human metric. You will leave this session with a fundamental knowledge of multiple tools and techniques for assessing the human metric, and how to use them. You will discover how mind mapping is used to analyze and achieve business objectives. You will discover the vital importance of analyzing the human metric for achieving organizational success.

Learning Objectives:• Knowledge of the tools & techniques for assessing the human

metric and how to use them

• How to use mind mapping to analyze & achieve business objectives

• Knowledge of contemporary scientific findings demonstrating the importance of the human metric

Skill: All

Panel: The BA Identity Crisis What the heck are we anyway? The question continues to challenge many of us. Some organizations call us BAs and others call us System BAs. Some ask us to solve others problems and others ask us to take notes. And all of this is just in our first few years. It gets even more complicated when we see the words Business and Enterprise Architect. We have to figure this out!

Learning Objectives:• Learn what you really do for a living

• Learn what others expect you to be

• Learn what you can be

Skill: All

2:15 PM - 3:30 PM

“Great opportunity to meet various people in my field. The volunteers were nice and helpful, so a big thanks to them! I liked the opportunity to talk to the Microsoft vendors.”

- Rob Noah, BuySeasons, Inc., Senior Business Analyst

“I really enjoy the opportunity to network with others, and to see and hear what other BAs are doing in their work. It was also great to see the enthusiasm and professionalism of the students at the student forum.”

- Marie Halsey, Marie Halsey Consulting Inc.



PRICING CHART

Group Discounts Any group of 5 people or more registering from one organization are entitled to a group discount. Below is a listing of organizations that have been approved. If you are an employee of the organizations listed, please ensure you enter the group code when registering. If you are interested in arranging a group booking please contact our registration desk at 888-443-6786 ext 2228.

Group Code Company

ELV 7-Eleven, Inc.

AAFES AAFES

ACS Affiliated Computer Services Inc.

ADS Alliance Data Systems

AALN Alon Energy

AA American Airlines

ATE Atmos Energy

ATT AT&T

BHI Baker Hughes Incorporated

BAA Bank of America

Group Code Company

COOK Cook Children’s Health Care System

CRO Crossmark

DELL Dell

FRB Federal Reserve Bank

IIBA IIBA Members

PMI PMI Members

REAL RealPage, Inc.

SAB Sabre Holdings

Shell Shell Oil

SAIR Southwest Airlines

Conference Reception & Sponsor Showcase Monday March 3, 5:00PM - 6:00PMFREE - Open to all delegates and visitors.

Morning Networking Monday March 3, 7:45AM - 8:45AMSpecial Morning Networking & Keynote Access Only pass available for $30 thru registration.

“Hearing from others in my industry about the challenges they face; commonality of issues across organizations; opportunities to address some of these issues as expressed by other attendees.”

- Fred Henderson, Fireman’s Fund Insurance - Senior Director

“It was well planned and fun - Good experience overall, thanks for organizing!”

- Natalie Sytov, T Rowe Price, Sr Solutions Analyst

Package Early BirdENDS DECEMBER 6TH Regular Pricing On-Site Price

Symposium Individual Group of 5+ Individual Group of 5+ Individual

Symposium (1 Day) $555 $500 $615 $554 $720

Symposium (2 Day) $835 $755 $930 $835 $1,035



BusinessAnalystWorld DALLAS

February 3 - 4, 2014 Hilton Arlington

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2. Fax - Visit our website to download the printer friendly Register Form. Fax your registration form to 905-479-1364.

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Documents

EDUCATION APPLICATION IMPLEMENTATION · Opening Remarks and Keynote Speaker: Think & Communicate Like a Leader! - Marty Clarke BusinessAnalystWorld 10:30AM 11:45AM The Agile BA Kenneth