Education Slide Deck 02 15 10

MOTOROLA and the Stylized M Logo are registered in the US Patent and Trademark Office. All other product or service names are the property of their respective owners. © Motorola, Inc. 2008.

The Wireless CampusMotorola’s Indoor / Outdoor Wireless Solutions for Education

15 FEB 2010

Brandon WilliamsEducation Market Lead

Motorola


Motorola in the Education Market

Two way radios Cellular phonesMission Critical

Ruggedized

No Compromises

Critical Voice

Consumer Grade

High Quality

Good Coverage

Voice then Data

Cellular phones30 YearsMajor innovator in cellular 3G & 4G communications

Two way radios75 YearsPremier public safety voice & interoperability solutions provider

The Motorola everyone knows…


Motorola in the Education Market

MobileOffice

RFIDTagging

WirelessLAN

MobileComputing

DataCapture

Wireless DataAdaptors

Wireless Broadband

Bridging &Backhaul

Motorola has become the leader in Enterprise Mobility.Building on our heritage to become everything wireless

… the Motorola not everyone knows.


Education Market Overview

Primary and Secondary (K-12)• 122,000 schools in the U.S. operating on annual revenues of $350B+

• 17,000 public school districts with 95,000 schools

• 27,000 Private schools

• 50 million students

Higher Education

• 4,400 schools in the U.S. operating on annual revenues of $200B+

• 1,800 two-year institutions, mainly public

• 2,600 four-year institutions, mainly private

• 18 million students


Education Market Wireless Spending

K-12 Wi-fi• Expected to grow from $90M in 2008 to $650M in 2013

• Currently only 35% of schools have Wi-fi

Higher Ed Wi-fi• Wi-fi expected to grow from $200M in 2008 to $700M in 2011

• Currently 65% of higher ed has Wi-fi

Video Surveillance• Expected to grow to $600M in 2013

Two-way Radio

• Expected to grow to $94M in 2013


Motorola’s Wireless Enterprise Portfolio

Mobile ComputingEnabling theWorkforce

Portable & Mobile Hardware

Applications to improve efficiency, increase revenue, and cut costs

Voice over WLAN

ConvergedCommunications

VoWLAN Smartphones

Two-Way Radio Integration

PBX Integration

Indoor/OutdoorWLAN

Access andMobility

Wireless Switches

Indoor/Outdoor Access Points

Wireless WallPlate

WirelessBroadbandExtending the

Network

Point to Point

Point to Multipoint

WiMAX

NetworkManagement

Simplified, Centralized

Control

Wireless Intrusion Prevention

Planning & Design

Troubleshooting

Security

Protecting Assets, Networks, and

People

RFID Asset Tracking

Wireless Video

Emergency Notification


Education Market Trends

Instructional Trends

IT Trends Business Issues

• Explosion in online material: curriculum, resources, testing

• Wireless devices as classroom tools

• “Anytime, anywhere learning”

• 1:1 Computing

• Wireless access a must-have in higher ed

• Need to support high-bandwidth applications in very dense environments

• Growth of wireless presents management challenges

• Liability for student safety

• Need to reduce costs, increase revenues

• Convergence of IT, Telecom, and Security technology functions

Students/Laptop


Motorola’s Education Solutions

ENABLE IMPROVE PROTECT LOWERStudent & Staff

MobilityNetwork

AvailabilityEducational Persons &

Assets

Capital andOperating Costs

Wireless Access & Security

Campus Safety & Security

Operations Support & Extension


Motorola’s Education Solutions: Wireless Access & Security

Recent Acknowledgment:Recent Acknowledgment:

• GARTNER moves Motorola into GARTNER moves Motorola into WLAN Leader’s Quadrant with WLAN Leader’s Quadrant with Cisco & ArubaCisco & Aruba

• ABI Research names Motorola ABI Research names Motorola “Greenest” Wi-Fi Vendor“Greenest” Wi-Fi Vendor

Indoor / Outdoor AccessProblem• Students & faculty need access to online

resources anywhere on campus • Need to reduce IT costs

Solution

Benefits and Advantages

• Indoor / outdoor WLAN portfolio: 802.11n, meshing, adaptive, etc.

• Adaptive Architecture• Unmatched support for video in dense

environments like classrooms• High scalability

• Bundled features (firewall, VPN, etc.) and no redundant port fees means LOWEST TCO

• Industry-leading Outdoor Access Points



Industry leadership

Technology leadership

World’s First Plug & Play Adaptive AP with Mesh (2008)

World’s First RF Switch – RFS7000 (2006)

World’s First Wireless Switch – WS5000 (2002)First VoIP WLAN Phone (1998)

First standard 802.11 FH AP (1995)

World’s First Commercial Spread Spectrum WLAN (1989)

Founding member of Wi-Fi Alliance (1999)

IEEE 802.11 committee founding members (1993)

Founding member of WLANA

Power Over EthernetFirst Wireless Network Management SystemFirst browser based AP UIInternational RoamingPre-emptive RoamingLoad BalancingQoS PrioritisationWLAN queue fairnessSwitched Network supportPower Saving ProtocolKerberos SecurityMore and more…

6th Year Anniversary

125,000 switches sold

More than 2x nearest competitor

Motorola Wireless LAN: A History of Innovation



AirDefense WIPS / Remote TroubleshootingProblem• Improve IT helpdesk efficiency and

cut IT costs• Secure wireless network from rogues

and malicious users

Solution

Benefits

• Advanced troubleshooting allows most wireless issues to be resolved remotely over the air – perfect for K12 and large-campus higher ed

• Advanced network security: detect intruders; identify and assess rogue APs; disable unwanted connections

• CIPA Compliance – keep kids off neighboring networks• Can work independently of existing WLAN, regardless of the vendor

• Advanced Remote Troubleshooting• Wireless Intrusion Prevention Solution



WLAN and AirDefense: K12 Success Story

Keller Independent School District• Large suburban school district outside Dallas; 35 schools

• Older wireless deployed in many schools; Cisco shop

• Needed to migrate entire district to 802.11n to support video in classrooms and 1:1 computing; also needed to manage network in most efficient manner

• Decided to replace all wireless and go with Motorola district wide for two reasons:

• Management capabilities and AirDefense’ remote troubleshooting features

• Only vendor that can support their video delivery system (SAFARI Montage) in a dense wireless environment



Campus ConnectivityProblem• Need cost-effective way to connect remote higher ed

campuses or schools across a district• T1’s are slow and expensive; fiber is just expensive

Solution

Benefits

• Very cost-effective; typical ROI in 1-2 years• Enables bandwidth intensive applications like video,

voice, and distance learning• Multiple bands, scalable throughput of over 300 Mbps,

distances up to 150 miles, top performing in Non- and Near-Line-of-Sight situations

• E-Rate Priority 1 eligible for K12, other federal funding vehicles available

Point-to-Point, Point-to-Multipoint wireless bridges

Ideal Applications:

• Rural K12 Schools• Community colleges with satellite campuses



Campus Connectivity IN ACTIONAurora Public Schools – Colorado• Large K-12 district needed to upgrade from T1’s to support video and

distance learning between 27 schools

• Skeptical of wireless due to mountainous terrain, line of sight issues

• Deployed PTP400 and PTP600 links

• Point-to-Point links improved reliability, dramatically increased bandwidth, and reduced monthly costs by thousands

Texas A&M University• Nine-university system needed cost-effective high-speed connectivity

to 24 school districts in Southeast Texas for distance learning programs

• Deployed Point-to-Point and Point-to-Multipoint networks

• Higher bandwidth and lower cost than leased lines; much more cost-effective than microwave

• Their 25+ mile near-LOS hops still achieve 10x the bandwidth of a T1



Community Broadband Initiatives

School Local CommunityCentral Offices

High Speed Point-to-Point Links

Multi-point AP Cluster

Indoor or Outdoor Access Points

Network Components

Bridging the Digital Divide• Schools and colleges uniquely positioned to bring broadband service into underserved

communities – many schools are the only point within a community with a high speed pipe

• Schools’ Internet access often goes unused on nights & weekends• Online curricula and device programs require reliable broadband for students at home

Federal Funding Making This Possible• Obama Administration has prioritized rural broadband• Several funding programs, such as BTOP, are available to cover such deployments

Technical Requirements• Requires full suite of wireless

technologies:• Outdoor wireless broadband for distribution to schools• Indoor and outdoor access to homes and mobile users




MobilityNetwork


Assets




Wireless Access & Security


Motorola’s Education Solutions: Campus Safety & Security

Voice over WLANProblem• Need to mobilize staff with wireless access to desktop apps• Need all faculty to have access to instant communications• Cellular service for all is cost prohibitive

Solution

Benefits

• Eliminates cellular charges for campus-only users• Interoperability with two-way radio users• Provides non-GPS means of location tracking• Can be part of a broader campus communication platform

(MOTOTRBO, TEAM Express, Motorola Alerts, etc.)

TEAM VoWLAN solution: Wi-Fi enabled durable smartphonethat provides access to desk phone line, push-to-talk, text, email, Internet, and WM6 applications



Two-Way Radio: MOTOTRBOProblem• Schools need a reliable, versatile voice platform for mobile

users (security, support staff)• Buses need communication and accountability

Solution

Benefits• Provides reliable, clear wide-area voice communications• GPS tracking for school buses and critical staff• Data capability for messaging and advanced applications

such as RFID student tracking on buses• Can be part of a broader campus communication platform

(ASTRO25 radios, TEAM Voice over WLAN, etc.)• Private System: No cellular charges

MOTOTRBO Two-way Portables, Mobiles, and Repeaters



Emergency Notification & Alerting

Problem• Need quick way to notify staff, students,

and parents during an emergency• Need hosted service from reliable,

established service provider• Need to coordinate response

Solution• Motorola Alerts

• Alerts provides outgoing AND incoming messaging for accountability• Totally hosted: Rapid deployment, no maintenance, and low costs• Proven: Hundreds of mission-critical and business-critical customers today• NEW! Currently incorporating two-way radio, VoWLAN, sirens, public address, and

digital signage into the solution

Benefits




MobilityNetwork


Assets


Ubiquitous Wireless Access & Security



MOTOROLA and the Stylized M Logo are registered in the US Patent and Trademark Office. All other product or service names are the property of their respective owners. © Motorola, Inc. 2008. MOTOROLA and the Stylized M Logo are registered in the US Patent & Trademark Office. All other product or service names are the property of their respective owners. ©Motorola, Inc. 2010. All rights reserved.

Motorola’s Education Solutions: Operations Support & Extension

Asset ManagementProblem• Need to track valuable assets on campus• Need to reduce costs through inventory

management• Need to quickly identify & verify students

Solution• Advanced data capture and RFID hardware• Rugged mobile computing devices• Software partners

Inventory management for cafeterias, bookstores and libraries

Tracking mobile laboratory equipment, laptops, and student records

Tracking students everyday or during emergencies

Confirm school bus pick-ups and drop-offs

MOTOROLA and the Stylized M Logo are registered in the US Patent and Trademark Office. All other product or service names are the property of their respective owners. © Motorola, Inc. 2008. MOTOROLA and the Stylized M Logo are registered in the US Patent & Trademark Office. All other product or service names are the property of their respective owners. ©Motorola, Inc. 2010. All rights reserved.

Motorola’s Education Solutions: Operations Support & Extension

Workforce Mobility

eCitationRecover missed revenue opportunities and improve enforcement efficiency

Facilities & MaintenanceManage work orders, status tracking & validation, maintenance records; and keep personnel out in the field

Ticketing & Point of SaleStreamline operations in your bookstore or cafeteria, and improve ticketing efficiency at sporting events

Student RecordsGet instant access anywhere to student records, schedules, and information for tracking and disciplinary enforcement

• Improve efficiency of mobile workers by keeping them out in the field

• Eliminate errors and inefficiencies of paper work tickets and processing

• Capture more revenue on campus


Funding for the Education Market

Federal Grants for Education

Department of Homeland Security

•Other various non-education specific programs (SHSP, UASI, IECGP)

Public Safety& Security

Technology

Educational IT Technology

Department of Justice•COPS Secure Our Schools (SOS) program

•Byrne Justice Assistance Grant program

Department of Education•Enhancing Education Through Technology (EETT)

•Emergency Management for Higher Education (EMHE)

•Readiness and Emergency Management for Schools (REMS)

Federal Communications Commission•Universal Service Fund, Schools & Libraries (E-Rate)


Gap-freeSECURITY

Best ROI,LOWEST TCO

UnmatchedRELIABILITY

Motorola: Trusted where mobility has to work.… perhaps the only company on this planet that can do everything wireless… that should put and keep them on top of wireless like Cisco is on top of networking.

2008 Craig Mathias Report


Call to Action…

motorola.com/education

The education market is everywhere and it is spending money on wireless. So GET ON THE BUS!

Brandon WilliamsEducation Market [email protected]

Documents

Education Slide Deck 02 15 10