Education...Discovery...Innovation...Achievement

Fast Forward - 2002

Growing Brand Identity and Global Recognition for the CPMT Society

Potomac Communications Group, Inc.9 February 2002 - West Palm Beach, Florida USA

Board of Governors Presentation

Generating Momentum - 2001

• Brand identity

• Marketing communications “infrastructure”

• Media readiness

• Outreach materials

• Integration with ongoing Society programs

Full Speed Ahead - 2002 Priorities

• Media outreach - get “hits”

– Interviews

– Bylined articles

– “Ambassadors” training (second class at ECTC)

• Interactive press room on web site

• Major conferences promotion and publicity

• “How To” tools for volunteer leaders

• Infrastructure/materials development (continue)

Media Relations

• Media “ambassadors” training (round 2)

• Media list - expand international “reach”

• Customized messages

• Relationship building with key reporters and editors

• Interview placement and follow-up

• By-lined article development and placement

• Clip distribution and secondary uses

Media: Telling the CPMT Society’s Story

Opportunistic Media - Headline Driven• Military applications • Environmentally friendly materials in electronics• Breaking news

Strategic Media - CPMT Society Driven• System on a Package (SOP)• MEMS - Telecommunications• Lead-free soldering • Packaging benefits in everyday life • Globalization

Who’s Interested in the CPMT Society?

Getting Ink - Round 1 Placements

And we’re just getting started...

EP&PMicrosystems and the Role of the CPMT SocietyMarch/April 2002

EP&PMilitary ApplicationsMay 2002

Advanced PackagingMilitary ApplicationsApril 2002

Electronics Design Magazine 50 Years of Electronic ComponentsFebruary/March 2002

CPMT SocietyOnline Press Room CPMT Society

Press Room

CPMT Society News Industry Info Other Resources

Press Releases

News Clips

Story Leads

Expert Sources

Images andVisuals

Facts andStatistics

BackgroundBriefs

Reports andPresentations

IEEE Resources

Glossary ofTerms

RecommendedLinks

FAQs

Upcoming Events

Providing journalists with easy to find

information, while positioning the

Society as a reliable resource

CPMT Society Press Room

Conference/Workshop Promotion & Publicity

• Position conference as a “must go” event (attendance)

• Attract high quality papers (promote Call for Papers)

• Identify newsworthy technical content (advance work with organizers)

• Orchestrate CPMT Society events (visibility)

• Promote event in trade press and in-house pubs (expand reach)

• Attract substantial media (interviews, coverage, follow-up stories)

• Capture highlights in CPMT Society materials (newsletters, etc.)

4 “Full Court Press”Conference Promotion Targets in 2002

• ECTC (May 2002 -- San Diego, California USA)

• Semicon West/IEMT (July 2002 -- San Jose, California USA)

• Accelerated Stress Testing (September 2002 -- Montreal, Canada)

• EPTC (December 2002 -- Singapore)

+ “How to” templates and spot assistance for other programs

“How To” Materials

• Re-purpose print materials for web access

• Templates, graphics, models

• Electronic handbook

A Call to Action - On the Path to Being #1

Heads up - automatically copy us on your emails (workshop plans, Transactions special sections, calls for papers, TC issues, BOG actions)

Gee whiz - share interesting “factoids” about the industry, the market, key developments, downstream impacts, etc. (with authoritative sources)

Media support - add us to your emails for advance conference programs, pre-pub proceedings, PPT presentations, other potential media “grabbers”

Visuals - raid your organization’s photo collection for “annual report quality” photos of the technology, illustrating CPMT Society’s fields of interest (with attribution!)

Think “leverage” - make the most use of our new materials, templates, etc. in your professional travels and contacts

Quid pro quo - tell us what you need to help you do your CPMT Society job better (but please clear it with Connie first!)

Education...Discovery...Innovation...Achievement

Fast Forward - 2002

Growing Brand Identity and Global Recognition for the CPMT Society

Potomac Communications Group 2025 M Street NW, Suite 350, Washington, DC 30006 202 466 7391Ellen Lepper Kristine Martin Bob Conrad (media) elepper@pcgpr.com kmartin@pcgpr.com bconrad@pcgpr.com