Effective Lifetime Communications for Indiana University

Public Relations / Marketing

Development GovernmentAffairs CollegesAdmissions

AthleticsAlumni ExtensionOther Units

Alumni

Donors

Public

Potential Students

Elected Officials

Faculty, Staff,

Students

BusinessCommunity

News Media

Communications 2.5 Taskforce…

Lifetime Communications

Implement an IU/AA/Foundation-wide data and communications platform with policies, support, and training to maximize the value of lifetime communications with constituents.

[Phone]

[Email][Chat] [Self Service]

[Campaign]

[SMS]

StudentSystems

Alumni/DonorSystems

PurchasedData

DepartmentalSystems

TALISMACampus Interaction Management Hub

Knowledgebase

University-wide CRM Benefits

• Unlimited, Unmetered Use (6 year contract)– Unlimited users at IU…school, department, group– No fees per campaign– No subscription fees

• Basis for Policy Development

• Lifetime View of Constituent Contact Information

• Constituent Control of Opt-in/Opt-out

24 Month Implementation

1. Establish Teams, Committees (September)

2. Convert IUPUI to Talisma 8.5 (by December 09)

3. Rollout Objectives• Admissions Offices• Administrative Offices (non-Hobson’s first)• Alumni• Foundation• Schools