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EFFECTS OF GLOBALIZATION ON THE RETAIL PETROLEUM
SECTOR ACROSS ASIA PACIFIC
Richard Chen
Managing Director – Asia Pacific
Email: [email protected]
INTRODUCTION
Richard Chen
• OPW brand is 123 years old
• Acquired Tokheim in Jan. 2016
• 4000+ employees
• Production facilities in: United States,
Australia, China, Malaysia, India, Brazil,
Canada, Czech Republic, Mexico, The
Netherlands, Poland, Russia, Sweden
and the UK.
• Leading with Quality and Innovation
• Managing Director of OPW AsiaPacific
• Involved in petroleum sector since 1992
• Developed and implemented OPW’s
AsiaPacific growth strategy
• Initiated & established production
facilities in China & India
• Has resources in 9 countries across
Asia, including 7 manufacturing facilities
OPW UNDERSTANDS GLOBALIZATIONAt Petroforum 2016, OPW has representatives from 8 different nationalities present!
GLOBALIZATION
For the purposes of this presentation, Globalization is the:
‘increased accessibility of high-performance, cost-effective
solutions to standard challenges’
Globalization
(Opportunities and Threats)
Competition
Customer Expectation and Needs
Economies of Scale
Choice of Location
M&A’s / Joint
Ventures
Increased Customer
Accessability
MACRO GLOBALZATION TRENDS
Energy demand globally to increase 40% by 2030
AsiaPacific becoming ‘more motorized’
New technologies and processes – Shale, Natural Gas etc
Investment lifecycle significantly shortened
Rise of regional / industry forums (ASEAN, EPA etc)
Growth / influence of China and other emerging markets
Increased cost of labour (but less demand for it)
VEHICLE OWNERSHIP PROJECTIONS
MOVEMENT OF OIL COMPANIES IN ASIA
Divestment of MOC’s from Asia Retail
New set of acquisitive industry leaders
across region
Focus on distribution rather than
production
Ambitions to expand quickly and grow
loyal customer bases
Establishing new supply chains
Simplify purchasing for DODO’s
Challenging the ‘norms’
WORLD’S LARGEST REGINERIES
Top 20 Refineries, 9 are in Asia
ASIA PACIFIC MARKET
Asia has 5 of the 10 top Emerging Markings on
the globe
NOC’s become ‘gatekeepers’ to new industry
members
International businesses are bringing new
technologies, processes and health and safety
guidelines into region
Increased standardization
Acceptance of a wide range of regulations (UL,
ATEX, China)
Move to self-service
Acceptance of China as a key equipment
supplier
Growth in DODO operators
ASEAN / FTA’s increasing regional transactions
Increased investment into Asia’s emerging
markets (Myanmar, Cambodia, Vietnam, Laos)
% refers to growth 2012-2017
CUSTOMER’S EVOLVING DEMANDS
Quality and Quantity
SafetySpeed of
transactionEase of
UseRewards
Access to Data
As Globalization takes effect, customers in Asia are demanding much more…
Oil companies have one fundamental aim => to have the customer return!
NEW TECHNOLOGIES / PROCESSES
- COPS- Telematics
- Sealed Parcel
- Supply Contracts - Total cost of ownership
- Short lead-times-Data collection and
analysis
- Environmental regulations- Payment processes
- Theft Prevention- Merchandising
- Onsite marketing and promotions
- Activity History- Shorter fuelling period
- Loyalty / reward schemes- New payment options
- Cleanliness / Ease of use of site
ASIA PACIFIC IN THE FUTURE
Customers
• Increased choice of fuel suppliers
• Thirst for data and rewards
• Increase cross-border activity
• Preference for clean, healthy sites
• Attracted to modernity
Oil Companies
• Operating across borders
• Environmentally savvy
• Efficiencies across entire value chain
• Follow standards, centralized purchasing
• Thirst for data analysis
Industry Suppliers
• Striving to become single source suppliers
• Supplement ‘hard’ products with ‘soft data’
• Increasingly manufacture within region
CONCLUSION
OPW HAVE EVOLVED WITH THE INDUSTRY TO CATER TO THE EVER-
CHANGING PREFERENCES OF CONSUMERS
End-to-End Solution
• Retail & Commercial Dispensers
• Automation & POS Systems
• Transaction & Data Management
• UST & AST Valves
• Piping & Containment
• Access & Fill Covers
• Hanging Hardware
• Emergency & Overfill Valves
• Stage I Vapor Recovery
• Fleet Fueling Systems
• Tank Gauges
• Car Wash Systems
OPW Can Supply the Value Chain Solution from Terminal to StationA Complete Solution – Terminal to Station