7/26/2019 Effects of Sales Promotion Strategies on Brand Equity

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Effects of Sales Promotion Strategies on Brand Equity: A Cross

Culture Psychology

Syed Hasnain Alam Kazmi (Corresponding author

Ph!"! Scholar

School of Economics and #anagement$ South%est &iaotong 'niersity

Chengdu )*++,*$ Sichuan$ P! -! China

.el: ++/0)/*12+3044+54 E/mail: hasnain6my!s%7tu!edu!cn

Hao 8iaogang

Associate Professor

School of Economics and #anagement$ South%est &iaotong 'niersity

Chengdu )*++,*$ Sichuan$ P! -! China

Syed 9mran aman

Ph!"! Scholar

School of Economics and #anagement$ South%est &iaotong 'niersity

Chengdu )*++,*$ Sichuan$ P! -! China

"r! .ariq &alees

Associate Professor

PA;/Karachi 9nstitute of Economics and .echnology

College of #anagement Sciences

Karachi$ Pa

7/26/2019 Effects of Sales Promotion Strategies on Brand Equity

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Abstract

Scientists hae studied the impact of price promotion approaches on customers in

numerous distant comportments! Branding and pricing hae igorous influence on choices =y

customers! Present e>amination is an effort to adance$ e>plore and inestigate the empirical

studies and theoretical e>pansions on proportional alue of pricing strategies on customer

thoughts and opinions! .his study %ill focus on deeloping Asian countries$ namely Pa