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Effects of Sales Promotion Strategies on Brand Equity: A Cross
Culture Psychology
Syed Hasnain Alam Kazmi (Corresponding author
Ph!"! Scholar
School of Economics and #anagement$ South%est &iaotong 'niersity
Chengdu )*++,*$ Sichuan$ P! -! China
.el: ++/0)/*12+3044+54 E/mail: hasnain6my!s%7tu!edu!cn
Hao 8iaogang
Associate Professor
School of Economics and #anagement$ South%est &iaotong 'niersity
Chengdu )*++,*$ Sichuan$ P! -! China
Syed 9mran aman
Ph!"! Scholar
School of Economics and #anagement$ South%est &iaotong 'niersity
Chengdu )*++,*$ Sichuan$ P! -! China
"r! .ariq &alees
Associate Professor
PA;/Karachi 9nstitute of Economics and .echnology
College of #anagement Sciences
Karachi$ Pa
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Abstract
Scientists hae studied the impact of price promotion approaches on customers in
numerous distant comportments! Branding and pricing hae igorous influence on choices =y
customers! Present e>amination is an effort to adance$ e>plore and inestigate the empirical
studies and theoretical e>pansions on proportional alue of pricing strategies on customer
thoughts and opinions! .his study %ill focus on deeloping Asian countries$ namely Pa